REAL AF with Andy Frisella

What's the key to building a billion dollar brand? What's going to give you that edge over your competition? The so-called "gurus" will tell you it's the latest hi-tech silver bullet...that new platform or software that will make everything easy & efficient & will streamline & automate some aspect of your business so that customers will just come rolling in. But that's the true. The key is not easy or efficient, but it costs a lot less money & will make you FAR more. What it is? Listen & find out.

Do you consider yourself a good person? Do you seek power? If you answered "yes" to both questions, great. If you answered "yes" to the first but "no" to the second, what the f*ck is wrong with you? You're what's wrong with society. You're the reason the world isn't a better place. What do I mean? Listen to this episode and find out.

Anybody who is in business has experienced anxiety over the sales process. That's normal. What's also normal is that the people who can't overcome that anxiety are going to crash & burn in business. That's too bad. Because there's no reason that social anxiety over sales has to torpedo anyone's dream of building a multi-million-dollar business. There are proven ways of dealing with your fear & getting to the point you actually enjoy the sales process. That's what we talk about in today's podcast.

Businesses ask me all the time, "how can we get our customers to trust us?" Trust is incredibly important. But when people ask me that, I already know something is wrong with their thinking. In this episode, I explain why, and identify what you really need to do to establish the kind of rock solid trust that leads to loyalty - which is THE quality you want in your customer base, in order to build a wildly profitable business and brand.

Whenever I tell people that they need to carry themselves with confidence and act like the MFCEO of their own lives, I always get someone who says something like this: "That's easy for you to say, Andy. Because you really are a CEO. It's easy to walk around with some swag in life when you actually hold a position with some status." They don't get it. The disposition comes before the position. In this episode, I explain what that means and why it's critical to your success.

What do all these things have in common? "In God We Trust." An Eagle. The Greek heroes Achilles and Odysseus. The Roman hero Aeneas. Wealth. Excellence. Impact. Legacy. The MFCEO Project. 100-0....and YOU. In this episode, I answer that question, identify the driving force behind the 100-0 movement, explain what's at stake, and issue a challenge. Listen like your life depended on it...because it does.

Being decisive doesn't mean you always make the right decisions. It means you know how to make a decision quickly & intelligently & keep moving forward, learning to adapt to whatever happens as a result of your decision. In this episode, I talk about how this decide/adapt/keep moving forward skill is not only found in the most successful, most highly paid CEOs, but in people who are absolutely crushing every aspect of their life.

All the so-called "experts" tell us to ignore our weaknesses and focus on our strengths. There's truth in that, but not across the board. The reality is, we need to determine whether our weaknesses are just inconvenient annoyances, or whether they are something that will destroy our business or life, if we don't do something about it. There's a process to dealing with our weaknesses, and there's a way that a good leader helps others deal with theirs. That's what this episode is about.

What's keeping you from being successful is your inability and lack of capacity to tell the truth. Throughout your day, you have the opportunity to say the things that people need to hear, but you don't do it. You don't want to hurt people's feelings. You don't want them to be mad at you. Whatever the reason, you buffer what you say or don't say it at all. But until you learn to speak the truth clearly and directly, you're never going to be the type of person who becomes wealthy or successful.

My buddy Ryan Michler from Order of Man joins me in the studio and we get riffing on topics like accepting responsibility, mastering skills, and taking back control of your life, whether it's in the area of career or relationships or whatever. There's a plague of victim mindset running through our culture and it has to be stopped. If you're infected by it, I can't stop it for you. You have to do it yourself and in this episode we tell you how.

When we're trying to learn something new and accomplish a huge goal everyone else thinks is impossible, we should say, "it's easy." That's what my guest in this episode thinks, & he should know. Charlie Jabaley was an awkward fat kid who became a successful executive in the hip hop industry. He also set a goal to become a a real athlete & Nike ended up giving him a call. Trust me: he knows how to create the life he wants & in this episode, we tell you how you can too.

The average person approaches the whole concept of "finding yourself" in a passive way. Truly successful people know that "figuring out" who you are meant to be isn't an issue of figuring out anything at all. It's a decision. You decide who you are and order your life to reflect that decision. You create the character. You put on the clothes. You go through the motions. You visualize it until you realize it.

I've told you guys that my early years of business were rough. I made every mistake possible.I felt like an idiot working hard and getting no results. I hated it. So at some point I made a decision that when I "made it," I was going to help people through those rough early years of entrepreneurship. In today's episode, I sit down with 7 entrepreneurs - the winners of our MFCEO testimonial contest - to answer their questions and provide some direction. They asked great question you're asking too.

So many people wait and wait and wait…to make a change…to get their sh*t together…to take advantage of an opportunity. They don't act with urgency until it's too late...and they suffer the consequences. But successful people are different. They live every day with urgency...even when they are way ahead! In this episode, I talk about how people suffer from "selective urgency," how to identify it, how to avoid it, and what to do in place of it...so that you can cultivate the habits high earners possess.

I can tell you from personal experience most people get exactly what they expect. Not what they want. Not what they say they want. They don't get what they deserve.THEY GET WHAT THEY EXPECT. What is that supposed to mean? In this episode, I explain this concept, why it's important and how to apply it.

What's wrong with Millennials? I have built a strong, multi-million dollar brand, working almost exclusively with Millennials. Millennials are doing some badass sh*t. That said, they do have one downfall. They have an issue with patience. In this episode, I talk about how they - and you - can overcome that issue by developing "aggressive patience," while is a key to dominating everything in life.

There are 3 types of people: Number 1, Number 2, and Number 3. Most people are Number 3. They aren't extraordinary in any way, but can perform basic tasks. Number 2 is good, but not great. Number 1? Those are the type who demonstrate initiative, creativity, and execution. They are rare and valuable. They get paid extremely well because they deserve it. They have the life they want because they earned it. In this episode, I talk about how to manage all three types and how to become a Number 1.

Can you draw a line in the sand? Can you decide that f*cking enough is enough and that the change you need to make is far more important than the sacrifice it will take to make it? The problem is, too many people can't do that. Too many people think they can make endless compromises with themselves, and that they have plenty of time to get around to the life they want. F*ck that! They don't. Successful people know that. And they resolve to cut the bullsh!t and get serious: Immediately.

Years before all entrepreneurs were using electronic media to promote their businesses…years before the bar was lowered WAY down and anybody could pitch themselves as a expert, coach, or guru…there was an elite group of trailblazers who built real businesses, impacted millions of lives, and created massive amounts of wealth. They became legends of success. Dean Graziosi is one of them. In this episode, he and I cover everything you need to know about how successful people think and act.

So many of you struggle with saying a word that so many of the people around you need to hear. If you learned to say this word, you would release so much of the frustration that you've internalized. If you learned to say it, people would respect you. You'd gain credibility. You'd gain confidence. Everything from your leadership to your productivity would improve. So what's the word?

One thing I've learned is that people are almost always wrong about why they aren't succeeding in business (and life). They think they're not a "born leader." They think they aren't selling because their product or service isn't priced low enough. They're worried that if they really put themselves into their brand, it won't fly with people. The truth is, problems can be traced to flaws in how you operate as a person. In this episode, I talk about what those are and how you can get them straight.

I can't tell you how often I hear people say, "I really mean it this time! This year is going to be different." But then there's always a reason why it isn't. Listen: Are you in love with the idea of success? Or do you love actual success? The reality is, success takes sacrifice, time, and the willingness to make tough decisions. But it can be done. It's hard, but not impossible. In this episode I challenge you to have a drastically different year in a very specific way.

Can you 100% guarantee success in anything? Yes. And it doesn't mean that you have to work so many hours that you never sleep. What it does mean is that you identify the critical tasks that have to be completed TODAY. There's no better day than the first day of the new year to review the system – the tool – that has helped me complete critical tasks and become rich and successful. If you faithfully and consistently use the tool, you can become rich and successful, too.

At the end of every year, people find excuses for why they didn't do what they PROMISED themselves they were going to do. But then they say sh*t like, "2016 was practice. 2017 was a warm-up. Now 2018 is game time!" Seriously? What a joke. They aren't going to make a change. They aren't really going to accomplish anything. And neither are you...but it's probably not because you're lazy. It's something else. In this episode, I tell you what it is--and how, if you really want to crush the new year, you can.

This 200th episode of our podcast is like the f*cking box of chocolates that your Aunt Paula is going to inhale this Christmas. It's an educational and entertaining assortment of stories, rants, and practical insights about everything from being fearless and aggressive to raising 100-0 mindset kids and understanding that there's really nothing you can't bounce back from in life—except death. My dad and brother join me in the studio, so you know things get interesting real fast.

You can develop the same drive for success as The Greatest of All Time…elite athletes like Kobe Bryant, Dwyane Wade, and even Michael Jordan. There is zero reason you can't be a Hall of Fame level performer in everything you do in life. That's what my friend Tim Grover says, and he should know. He is the one of the most revered mental toughness and performance coaches in history. Those guys I just mentioned? They chose to work with him. In this episode, Tim and I talk about how YOU can be like them.

You know how many people who fully committed themselves to becoming a billionaire AT LEAST ended up becoming a millionaire or multi-millionaire? Every one of them. But most people don't get it. Most people still set "small realistic goals." You can't be like that if you want the kind of life that people would kill for. You have to redefine what's "realistic" and learn to visualize what's possible, which is every f*cking thing you can dream up. So set massive f*cking goals!

What's your excuse for not making millions? My friend Randall Pich was raised by his mom in extreme poverty, in one of the most dangerous parts of the country. Now he's the very wealthy founder of multiple brands, most notably Live Fit Apparel, a top social media influencer, and a model for how to build an enthusiastic following around an in-demand brand. In this episode, we talk about the connections between creativity and business, and how these things apply to the art of making money.

How does the story unfold for someone who is pursuing their million dollar dreams? What are the stages of success and the critical moments along the way? How does the person who achieves something truly great think? What do they do? Ed Mylett, one of the wealthiest, most successful guys I've ever had on the show, shares his life story and lessons on money, God, and "maxing out." Ed is the head of World Financial Group, a multi-million dollar financial organization.

When you begin developing into the person that you know you really are - and are meant to be - people close to you don't always take it well. They push back. They mock you. They laugh at you. When that happens, most people (you?) feel like a fraud and don't know how to power through the resistance they experience. I know. I've been there. But I figured out how to outlast that backlash, and in this episode, I tell you how you can, too.

A lot of people spend exorbitant amounts of time wondering what other people have that they don't. Especially when we are in the beginning of our success journey. I know. I used to do the same thing! In this episode, I nail down the specific action that successful people (in any area of life) do that unsuccessful people don't. I guarantee it will surprise you to find out what it is!

Many people in the world are in a situation that they find very, very comfortable. Maybe they are making enough money, are in good enough shape, and in decent personal relationships. Their lives aren't terrible, but they are also not great. So they get into this mentality of not really being motivated to change the status quo. The irony is that this comfort zone is actually uncomfortable. In this episode, I tell you what that means, and why you definitely want to push yourself beyond your comfort level.

Yes, you learn from losses. But you shouldn't celebrate losses as if they are moral victories. That's not the mindset that is going to propel you to the highest levels of success. True winners hate losing of any kind. You can't just console yourself with the "I did my best" mantra. That is a cop out. It's about going for the W: Every. Single. Time.

Brad Lea is the founder of LightspeedVT, an interactive learning software, and a veteran marketer and training expert. In what may be our funniest episode in months, we sat down and talked about the building blocks of training your team (and yourself): great content, repetition, role playing and real life application, and accountability. This conversation is full of insight (and laughs).

J.P. Dinnell is a Navy SEAL, business consultant, and Jocko Willink's partner at Echelon Front. In one of the best podcasts we've ever done, he and I talk about his SEAL training, his experience fighting in the battle of Ramadi, and lessons he's learned in war that very much apply to achieving success in business and real life. This is a special podcast. If you don't come away amazed by the insight and motivated by the stories, there's something wrong with you.

The most important thing you can do to achieve success is commit yourself to self-development. How many books have you read? What have you taught yourself lately? It is nobody's responsibility but yours to put good sh*t in your brain. There is no excuse you can make to not take your own improvement seriously. In this episode, I tell you what has worked for me and what can work for you.

Buckle up: this is a pretty wide-ranging conversation about everything that is going on with me right now, the vision I have for transforming the lives of the younger generation, and the plans we have for providing tools for REAL entrepreneurs who want to build a business and make millions of dollars. (I also throw in my thoughts on something essential to entrepreneurial success: the importance of recognizing the lifetime value of a customer.)

How you view conflict in your life has so much to do with what energy you're putting out, what progress you're making, and how far along you're going to get. What makes movies and books so exciting is the conflict! Yet people have such a terrible view of it. But if you want to be successful, you have to change your perspective about it. In fact, you have to come to believe that conflict is actually what creates the greatness in you.

Whether you're trying to build your personal brand or build your business, social media is huge. We know that, right? But it's amazing how many people spin their wheels on platforms like Instagram and Facebook and really don't get any return on their investment of time and energy. That's understandable. What worked just last year won't work now. But I've spent a ton of time figuring out the principles that drive social media success both now and in the immediate future. In this episode, I share them with you.

I am so proud and grateful for the community that has built up around The MFCEO Project podcast. The people who listen to this podcast understand that life is about dominating everything you do, about kicking ass, stepping on throats, and running up the score. So we decided to do something to step up our level of engagement with you and show our gratitude to you for being part of a movement that is changing the world. We call it the 2-Minute drill. Listen to find out what it's all about.

On your journey toward success in business in life, you're going to go through stages. Sometimes you feel as if you've earned your swag, sometimes you will feel as if you don't know what the f*ck you're doing. Regardless of how successful people feel, they do one thing that the rest of the world doesn't. In this episode, I tell you what that is, and how you can/should do it too.

When I first bought and drove luxury sports cars like my Lambo, I didn't tell anyone about it. I felt guilty and embarrassed because so many people think being motivated by material things is immoral. I have come to believe they are wrong. While life is more than material things, it is legit to use them as motivation. In fact, they are a great motivation. In this episode, I tell you why.

When people experience hard times or something they didn't plan on, the tendency is to freak out, start second-guessing themselves, and back track on their plans. In this episode, I tell a story about flying home from Vegas when something we heard scared the sh*t out of us. The lesson for us then, and the lesson for all of life, is this: Relax. And trust your instruments.

People always email or DM me and say stuff like "Oh, Andy, I'm going to be the best entrepreneur that you've ever seen. I know you'll be proud." But then they add, "Uh, but I don't know where to start." Well, in this episode, I tell you where the start. I give you the basic sh*t you need to do to get rolling in business and making money."

Does loads of talent determine your success? No. So stop looking at other people and say, "Man, if I had his talent, I'd be able to achieve my goals." That's total bullsh*t. Here's the reality: It's not lack of talent or ability or circumstances that keep you from success. It's the failure to make the right choices. You have to know what to do and to choose to do it.

My buddy Lewis Howes wrote a book called The Mask of Masculinity. He joined me in the studio and we talked about how getting honest and transparent and dealing with your sh*t will help you succeed. We also talked about how being vulnerable doesn't make you a p*ssy, but actually helps you be even more driven and competitive. This is one of my favorite episodes ever. Listen and learn.

When we're little, most of us are encouraged to be great. But when we get older, for some reason, the script changes. We're told to be practical, realistic. The people who used to support us now discourage us--so we can be average, like them. You need to learn how to react to people like that. You need to learn to get p*ssed at their negativity and drive it into productive action. Learn to do whatever it takes to "live a life that says 'I told you so' without having to say a word."

How do you beat burnout? Here's the reality: It's something that has happened (or will happen) to anybody who is trying to build/run a business and/or do something great and sustain it over the long haul. Have you lost hope in the process? Have you lost your vision for what you're trying to accomplish? There are a number of reasons why people burn out. I talk about these and other main causes for burnout and share what my experience has taught me about overcoming it and pressing on.

I've told a lot of you guys that when my best friend and I started our business, we were so broke we had to live in the back of our store and sleep on an old mattress from Goodwill. In this episode, I go into detail about actually sleeping on that mattress, how embarrassing it was, but what it taught me: Successful people know when they shouldn't take themselves too seriously. If you learn to laugh at yourself, you'll laugh all the way to the bank.

Are Millennials entitled? Do they lack work ethic? There's some legitimacy to those charges. But on the other hand, there are plenty of young people (men and women under 30) who have the drive and ability to do great things. In this episode, I talk about the key flaw in many Millennials. It might be what's keeping you from success, too.