Rain or Shine | Marketing & Entrepreneurship Podcast

Rally is a better for you Beer Company born out of a love of adventure. Just one look at their team and you can see that the team behind Rally truly practices what they preach! Their beers include a non-alcoholic Dry Run Pale Ale, the Extra Mile Session IPA, and their TrailBlazer Golden Ale - all perfect for the outdoor enthusiast, weekend warrior or adventure nut.In this episode, Alan and I chat about…His entry into Home Brewing and whether or not he saw it as a business opportunity right awayHow a 700km gravel ride actually inspired the idea for RallyThe first few steps Alan took to bring the brand to lifeHow Rally Beer got a listing in the Ontario Liquor Store almost right away!The decision to focus on outdoor adventure and nature lovers, as their target marketHow experiential marketing has played a huge role in finding and retaining customersTheir yeti cooler stunt that gained them a lot of brand awarenessAnd where the company is headedTo connect with Rally Beer, head to https://drinkrally.ca/ or connect on Instagram at https://www.instagram.com/rallybeerco/ Thanks for taking a minute out your day to hang out in the Visionary Universe!When the time is right, here are a few ways that we can work together…Join an upcoming Group Business Coaching and Masterminding Call. We have new programming each week and I’d like to gift you a Free Session. Learn more here.Private Business Coaching (Zero to $50,000 in revenue). Hire me as your private coach to help you turn your Dream into a Profitable Reality! Learn more here.High Level Marketing Coaching (You already have a business & need strategic growth support). Hire me as your private marketing coach and I’ll help you master your SEO, Social Media, Email Growth, and Lead Generation. Learn more here.

Changing careers is a daunting task. Quitting your day job to start your own business can be downright scary. But it's what I had to do when I realized that I was no longer "all in" on my 9-5 job.In hindsight, it was the best decision I ever made, but it certainly wasn't easy. I know that many of you are wrestling with the same decision, right now. Especially now that 2022 is officially here and the motivation to make a change is much higher with a fresh year upon us!If you're one of the many people who have dreams of quitting their day job to start their own business, you're probably wondering if it's actually worth the risk. After all, starting your own business can be downright scary – especially when you don't know if it will be successful. But if you're motivated and passionate about your idea, then it might be worth taking the leap. Here are a few tips for making the switch from employee to entrepreneur.In this episode I share The Truths All Entrepreneurs Must Hear and tips for Starting A Business in 2022.Enjoy!p.s. Whenever you’re ready, there are a few ways that we can get to know each other better…1.

Today, I’m going SOLO on the microphone to chat about 5 Lessons Learned In The Past 12 Months!Did you start a business in the past 12 months? Are you looking for tips to maximize your success and to accelerate your growth? Do you want to know some of the lessons that I learned in my 6th year of working full time for myself?With each passing year as an Online Business Owner, I learn new lessons and discover the secrets for success.In this episode I'm going to share with you 5 tips that I've learned from running an online business in 2021.It doesn't matter what kind of business you're building or what niche your services are targeting because these tips will help you grow successfully no matter what industry or product type. Connect with Kelsey & Learn More About Her…Instagram: https://www.instagram.com/kelseyreidl/ Working Together: https://kelseyreidl.com/privatecoaching Top 10 Marketing Coach Feature: https://finance.yahoo.com/news/top-10-marketing-coaches-202200831.html Hear Kelsey On Other Podcasts: https://podcasts.apple.com/ca/podcast/61-become-your-own-biggest-cheerleader-stand-out-from/id1519678916?i=1000543725265

Cheryl Torrance aka Chef Inked aka Uncle Chuck is BACK on the podcast for her second appearance - this time to talk about her new venture.You might remember Cheryl from episode 3. The early days of the show!Chery was one of our first guests on Visionary Life, and almost 4 years ago I remember taking the TTC to the spin studio she works at called Torq, and sitting on the windowsill recording with a single $90 microphone. Let’s just say, a LOT has changed since then! Both for Cheryl and for the podcast.Today, I’m hanging out with Cheryl virtually to learn all about Uncle Chucks BBQ sauces: where the idea came from, how she’s now selling them in 5 stores, and what the future looks like for the business. Cheryl holds nothing back in this episode, and I really think you’re going to dig it!We talk about:What it’s like being on a TV showWhy she left the food industry after 20 yearsWhat brought her back and nudged her to launch her own brand, Uncle Chucks& why she’s scaling slowlyhttps://www.instagram.com/chef_inked/ https://www.instagram.com/thesidekitchen/ https://www.instagram.com/uncle_chucks/

Today, I’m sitting down with Coach JVB, aka Jenny Van Barneveld Pe.Jenny is The President of STRONG Fitness Mag, Founder of Team Strong Girls, Fitness Coach turned Fitness Publisher and Host of Find Your Strong Podcast.She’s also a Mom of 2 and Wife, and fun fact she’s actually in business with her husband!Jenny does a lot, but still shows up to serve and connect with her community just like she did back in 2012 when she launched her bootcamp classes and was trying to escape her job selling laser toners, which was NOT her passion.In this episode we chat about:Jenny’s transformation story and her McDonald’s miracle that was a true wake up callThe moment she decided to enroll herself back at school and stop her partying lifestyle in pursuit of more purposeWe talk about the highs and lows over the past decade as a business ownerWhere the business is at today and what her team looks likeAnd how she’s managing to continue to find HER STRONG with such a jam packed schedule.p.s. Whenever you’re ready, there are a few ways that we can get to know each other better…1.

Today on the show, I’m sitting down with a Canadian Food Legend - Peter Neal.Peter Neal is one half of the brotherly duo behind Neal Brothers Foods.You’ve probably indulged in their epic Corn Tortilla Chips dipped in salsa, or their insanely tasty pasta sauces… but did you know that this well known Canadian Food Brand and Distribution Company started as 2 brothers making croutons out of their parents kitchen?Yepp, it’s true.Over 33 years ago, Neal Brothers began as a simple startup and today it has grown into something SO MUCH MORE.In this episode we chat about…The moment he knew he was a natural born salesmanWhy having belief in yourself and in your products is so importantWhat some of the early successes were in the Neal Bro’s journey, that gave them hopeThe role of curiosity and asking questions, when you don’t have all the answersAnd some of the tips and lessons learned after 33 years of business!If you want to connect with Peter and with Neal Brothers, head to https://www.nealbrothersfoods.com/goods/ and be sure to support their brand new coffee company https://www.instagram.com/crankcoffee_/

Jesse Cole is the Owner of The Savannah Bananas, creator of @bananaball, Speaker Author (Find Your Yellow Tux) and a guy who owns 9 Yellow Tuxedos Fans First Entertainment.His teams have welcomed more than one million fans to their ballparks and have been featured on MSNBC, CNN, ESPN and in Entrepreneur Magazine, but it wasn’t always sunshine & bananas in Jesse’s world.Just over 5 years ago he and his wife Emily were sleeping on an air mattress after draining their bank account, about to take the biggest risk of their life. You’ll need to tune in to hear about it!I first was introduced to Jesse and his epic story through the I Love Marketing Podcast, and I can honestly say that from the moment he started talking I was hooked. You absolutely MUST listen through the entire episode!Jesse’s approach to building a BRAND rather than a business and creating FANS not customers is the type of marketing that I stand behind 110%. He’s not preaching expensive Facebook ads or fancy funnels, just an epic product and a memorable experience.Jesse is about to share SO much wisdom with you all and I can promise you that whether you’re running a baseball team like Jesse or just starting a little home based business - his marketing tips are going to ROCK YOUR WORLD.If you want to grab a copy of Jesse’s Book, it’s called Find Your Yellow Tux: How to Be Successful by Standing Out.Jesse ALSO hosts his own podcast, called Business Done Differently.If you’re ready to Stand Out by thinking different, creating attention and creating fans for life - then this is the episode for you.Grab his book:https://www.amazon.ca/dp/B078JNMMJF/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 Connect With Kelsey |https://www.kelseyreidl.com/Feeling lonely as a Female Entrepreneur? Check out The Mastermind |https://www.kelseyreidl.com/mastermindFeeling overwhelmed with your Marketing & Online Lead Generation? Learn about Marketing Coaching |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Email List: Join the Dose of Visionary Weekly Inspiration Roundup!www.kelseyreidl.com/dose

Today, I’m sitting down with Blake Fleischacker (aka Blake Fly) who is a master of many things, but most notable for his unique ability to connect with anyone.He might be one of the most inspiring, creative and appreciative individuals I have ever met.To begin, I want to share how Blake’s work has impacted my life and my business.Because of Blake, I send my friends and family members text messages when I think of themBecause of Blake, I am empowered to send messages of gratitude and snail mail just to say “thinking of you”Because of Blake, I have signed new clientsBecause of Blake, I believe in the power of Scrap Paper, Road Signs & Cereal Boxes.I know, you’re totally lost and have no clue what I mean - but by tuning into this episode and learning from Blake on the power of Unexpected Appreciation, Gratitude & Creative Connection - you’re going to have a whole new appreciation for how SIMPLE marketing and business growth can be.My visionary community already knows Blake quite well because he’s spoken inside of TVM before, but if you’ve never met Blake a few things to know about him are that he is a 8Time TEDx Speaker and currently he helps entrepreneurs connect to anyone and grow their business by delivering unexpected appreciation and gratitude. Also, he’s an amazing event producer.In this episode, we dive into...Why he started sending random kind emails to people and what their reactions wereHow he landed a $15,000 speaking gig a mere few weeks before his wedding, because of a photo he sentThe power of public accountability in reaching your goalsAnd the 6th annual Thank U Live event that he’s currently pouring into (click here to get your ticket!!)Blake is an idea-holic (is that a word!?) who is going to FIRE YOU UP inside this episode. If you’re inspired to snap a screenshot of the episode and thank HIM for his wisdom, be sure to tag him on Instagram @blakefly and to learn more about his work head to www.instantconnecting.com p.s. Whenever you’re ready, there are a few ways that we can get to know each other better…1.

Today, I’m sitting down with Julia Rose, a Content Writer and Communications Expert (& part-time dancer!)Julia is doing INCREDIBLE work in the realm of helping people press publish on personal essays.I know I know, you just checked out as soon as I said the word “essay” right, but our guest of the show today, Julia Rose, is going to walk us through why personal essays can be the secret to expressing yourself, launching a successful brand and being a subject matter expert.I am SO fond of Julia’s work and love what she’s created inside of her Hello Writer program. The story of how she created this group experience is something you won’t want to miss, if you ALSO aspire to launch a group program or online course at some point.In this episode, Julia and I talk about…How being fired (on a Friday!) was the catalyst for her to start her own businessThe impact that publishing her work on Medium.com hadA simple method for choosing what to write aboutHow to get over the fear of putting yourself out thereNavigating through imposter syndrome, when you feel like there are other people out there who are more establishedAnd how to find your first few clientsThis is SUCH a fun episode and I can’t wait for you to learn from Julia Rose. Be sure to connect with Julia on Instagram https://www.instagram.com/juliarosewrites/p.s. Whenever you’re ready, there are a few ways that we can get to know each other better…1.

Today, I’m sitting down with Stephanie Long, Business Coach for Nutritionists. She’s back!Returning for her 2nd… or actually, maybe 3rd appearance on the show - let me re-introduce you to Fan Favourite, Stephanie Long.Steph is a business coach for nutritionists, the founder of the launch your nutrition biz program, the host of the next level nutrition biz podcast - and recently, the girl who took 1 month off from her business!Yepp, you heard that right, Steph took august completely off from work because she wanted to focus on herself and on recharging. After reconnecting with the WHY behind starting her business, which was to have more freedom and flexibility, Steph decided to step back for the month of august and the best part was that the business didn’t become irrelevant.After learning about her little sabbatical, I was SO inspired to start prepping for one of my own in the future, and wanted to sit down with her and ask her how it went. Was she scared that she would be forgotten? How did she communicate this to her clients? Was there anything she would have done differently?In this episode, Steph and I also chat about…How she’s been setting up more funnels, automation and evergreen content inside of her business and how it’s goingThe power of discipline in creating FREEDOM The power of data and metrics in improving the flow of her funnelsAnd whether or not she will stay niched down to working with mostly nutritionistsI admire Steph so much for the business she has built, and more than just being a podcast guest - Steph is also a friend! Even though we’ve never officially met in person, our lives have run many parallel courses and we never hesitate to reach out to ask each other business questions or share wins and successes.Connect with Stephanie Long:Learn about Steph’s OfferingsConnect on InstagramListen to her podcast on iTunesp.s. Whenever you’re ready, there are a few ways that we can get to know each other better…1.

This week, I’m sitting down with my friend and visionary method alumni Krista.On Instagram as @kristako.rd because her last name is slightly hard to pronounce, she is the go-to resource for dieticians who want to amplify the success of their business.Krista founded the Dietitian Success Center just 6 months ago, and has already grown it to almost 200 members - and I wanted to bring her on to the podcast to share more about her journey of navigating her career as a dietitian, and taking the “unconventional” route even when it felt challenging.In this episode, Krista and I chat about…What she did when she first graduated from schoolHow she was able to go freelance and match her corporate salaryThe simple marketing and lead gen strategy that she used to begin her 1:1 coaching practiceHow the idea to launch the DSC came to be And success tips for anyone launching an online business or membershiphttps://www.instagram.com/kristako.rd/https://www.instagram.com/dietitiansuccesscenter/ p.s. Whenever you’re ready, there are a few ways that we can get to know each other better…1.

Today, I’m sitting down with Giovanni Angelucci, Founder of Queen St. Bakery.From their website:Queen Street Bakery was built on the belief that food companies should be as transparent about what they put into their food as what they remove. Because we know all to well that just because something is gluten-free, doesn’t mean it’s good for you.That’s why we’re proud to make our breads, buns and doughs from simple functional ingredients that feel good to eat. Ingredients that are naturally full of fiber and protein and naturally free from gluten, nuts and dairy.Their breads, buns, pizza dough and baking flours can be found across Canada and they are leading the gluten-free, allergen-free and taste-FULL bread category.Just one taste of their White Bean & Millet Seed bread or their Cinnamon Raisin Loaf will be enough to convert you. These products are insanely delicious and more than that, they’re packed with nutrients.In this conversation, we’re rewinding back to just a few years ago when Giovanni first had the idea to start a bakery and how that led them to finding placement in 100’s and 100’s of stores across Canada.Giovanni and I chat about:The startup story of Queen Street BakeryWhere the idea for the business originatedHow they got into Canada’s largest grocery store chain (Loblaw’s)The #1 ingredient you need before pitching to investors for moneyBusiness and marketing skills that he’s trying to upgrade as a FounderThe true definition of an entrepreneurWhy everything is cyclical Marketing strategies that have been working REALLY well for Queen Street Bakery, even throughout the pandemic when sampling is not possible& moreAlso, you can find Queen St. Bakery products in the frozen aisle at Healthy Planet (our show sponsor!), so don’t forget to check the frozen aisle when you’re shopping at one of their MANY stores across Ontario!p.s. Whenever you’re ready, there are a few ways that we can get to know each other better…1.

It's a solo episode today!In this show I'm chatting about the power of being consistent in order to grow your business.To learn more about the Free AI Copywriting Masterclass, click here>>To learn more about The Visionary Method, click here >>To tune into The Marketing Hotline, click here >>

She's a Serial Entrepreneur, Social Enterprise Advocate, and she is the founder of Social Ausum Consulting. Fatima believes that our values shape all that we do, and through her work she helps businesses to consider People, Planet, and Profit in reaching for their next level of growth.

Andrea Sampson is the Founder of Talk Boutique and we talk about why she quit her 20 year career, the art of a great story, and how to become a thought leader.Headquartered in Toronto, Ontario, Canada Talk Boutique was created out of Andreas desire to bring together decade-long careers in advertising, comedy, acting and strategy, along with their experience as TED trained speaker coaches, to create an offering to help others build stories, communicate messages and perform with compelling engagement to create deep and lasting societal change.In today’s conversation, Andrea and I are chatting about…Why she left her 20+ year career in advertising to open Talk BoutiqueWho they work with and the frameworks used to turn change makers into thought leadersThe art of a great storyWhy stories act as the carrier of your big ideas3 step framework for defining your idea5 components of a memorable storyHead to https://talkboutique.com/about/ for more.p.s. Whenever you’re ready, there are a few ways that we can get to know each other better…1.

Today I’m sitting down with Fatima Zaidi who is the CEO and co-founder of Quill Inc. the world’s first one-stop marketplace and agency where podcasters and brands can find pre-vetted experts who will save them time, improve their podcast quality, and help grow their audience.In addition to recently launching Quill, Fatima is also the owner of the Listen In Conference held in LA that supports brands moving into podcasting, she’s a public speaker who has shared stages with speakers like Gary Vaynerchuk, contributor to publications including The Globe and Mail, and Huffington Post, has won two Top 30 under 30 awards… and I could go on.Basically, she’s an incredibly passionate and visionary individual with a fire inside of her to make a big impact through the work that she does.In today’s conversation, Fatima and I are chatting about…Why she left her career in marketing and advertising to pursue PodcastingWhere her love of podcasts first stemmed fromHer philosophy on imposter syndromeWhy she couldn’t stand working in the corporate world, and knew she needed to do her own thingThe early successes that Quill has had, and where they’re headedWhy everyone should start a podcast& MOREHead to https://www.quillpodcasting.com/ for more.Whenever you’re ready, there are a few ways that we can get to know each other better…1.

Welcome to this fun BONUS episode, where I sit down with Alex who is our Visionary Method Program Manager and all around awesome entrepreneur & multi-passionate individual.We thought it would be fun to have a casual chat about how scary it can be to start a business, what those early years look (& feel like), and the mindset needed to keep going.We also dive into...Why it's important to know your "why" when you start a businessWhat to do if you feel stuck or uninspired right nowHer story of meeting a business partner and quickly entering into an incorporationWhat to do if you're "all talk, no action"Taking the leap, even when it's scaryWhy action produces clarityAnd just going for it, even when you don't have experienceEnjoy this episode!p.s.The Visionary Method Starts SOON!Are you joining us?https://kelseyreidl.lpages.co/tvm/Whenever you’re ready, there are a few ways that we can get to know each other better…1.