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Rain or Shine | Marketing & Entrepreneurship Podcast

Rain or Shine | Marketing & Entrepreneurship Podcast

427 episodes — Page 9 of 9

128 Opening Muskoka’s first dedicated Gluten-Free Facility with Stephanie Dunn from Beat the Wheat in Muskoka

Aug 24, 202049 min

128 Opening Muskoka’s first dedicated Gluten-Free Facility with Stephanie Dunn from Beat the Wheat in Muskoka

When you think gluten-free, do you think flavour free? Texture free? Taste free? I know I once did, until I started finding gluten-free options to my typical pastas & pastries that actually tasted BETTER than anything I could find at a conventional grocery store. Yepp, it’s possible. In today’s episode I am sitting down with Stephanie Dunn, the co-owner of Muskoka’s first dedicated Gluten Free Facility and Sit-Down Restaurant, The Pasta Shoppe. The Pasta Shoppe by Beat the Wheat is the brainchild of owner’s Stephanie & her husband Adam. Their shop features an incredible array of products ranging from fresh gluten free pastas, gluten free entrees, gluten free Breads & pastries. As I mentioned earlier, The Pasta Shoppe by Beat the Wheat is the only restaurant in Muskoka that is 100% gluten-free and peanut-free - and though some critics may have worried that there wasn’t a large enough market for these types of products in canada’s cottage country, Steph and Adam have proved that that is just simply not true. Especially when your gluten-free offerings are equally (or even more tasty) than the non-gluten-free counterparts. Steph is soft spoken yet powerful with her words, and although her husband & co-founder Adam was unable to join - I know you’re going to love hearing how the idea for a gluten-free shop came to be, why they settled on Bracebridge as a location, how they maintain a strong rapport with their community and their customers, why no market is TOO small or too defined, how to get scrappy with your marketing, and so much more. p.s. I mentioned that this is the FINAL episode of the Bracebridge Series, but in fact there is 1 more next week! Connect with Beat The Wheat... https://beatthewheat.ca/ [email protected] Connect with Kelsey... Are you a small business looking to double your clients, revenue, and reach in the coming 3 months? I’ve got something special for you. On Sept 14th, our brand new Marketing Intensive begins, and you have just 7 more days to take advantage of Early Bird Pricing. Not familiar with what I’m talking about? Here’s the deal..… I'll be your coach while we work through The Marketing Mastery Intensive™ together. This is a signature program from The Visionary Method for small business owners who are making at least 50k in revenue each year. I created this framework because these marketing principles are timeless, wealth-producing and little known - often ignored by modern marketing gurus. Contrary to popular belief, you don’t need fancy Facebook Ads or Click Funnels to run a wildly successful business. But you DO need to know these 7 principles. For 3 months we’ll work together and I will drip you mind-blowing content & applicable homework challenges, alongside the time-honoured processes that you can incorporate into your business strategy immediately. https://kelseyreidl.lpages.co/marketing/

Aug 24, 202049 min

127 Seven principles of Marketing Mastery that every small business owner must-know.

Today I'm breaking down 7 must-know principles for businesses looking to re-ignite their marketing strategy using innovative & time-honoured techniques. In this episode you will... Find out which area of your business 25% of your time (or more) must be devoted to for continual growth Understand how to become a walking-talking-lead-magnet through The Art of Fascination™ Learn how to make a strategic choice that compels your customers to share your products & services even when you're not around! & MORE I'll also walk you through the 7 principles with an associated challenge for each. The Relationships Recipe™ No matter what your product or service is, I can tell you with confidence that you are in the business of building relationships. Plain and simple, this should be your #1 priority every single day. At least 25% of your time should be spent connecting with past clients, nurturing current customers & warm leads, and showing up in new places where you'll be able to meet new people and introduce them to your brand. After this module you'll have a detailed recipe that you can follow with ease in order to become a Relationship-Building Master! The Art of Fascination™ Are people drawn to your work? Do they express interest in the vision that you're chasing? Is there a certain energy that follows you around everywhere you go, making it easy for you to open up about your business and gather new leads 24/7? Being "fascinating" isn't easy, but it's possible for all of us. You don't need to be interesting to be fascinating, you just need to be present, inquisitive & charismatic. In this module you're going to learn how to become a magnet for your business, using the Art of Fascination. The Shareability Scorecard™ Have you made any strategic operational choices that make your business shareable or talkable? Do you clients talk about you, even when you're not around? As one of my gurus Jay Bear once said, "the easiest way to grow your business is to have your customers do it for you". In this module, I will teach you how to implement more talkable / shareable moments so that your customers share your products & services on your behalf, and become an army or brand evangelists! The 10x Challenge™ Your business isn't average. Plain and simple. If it were average, you wouldn't be reading this. In order to become a marketing superstar, we need to uncover the unique brilliance of your business and then double down on showcasing that to the world. This is your 10x factor! In this module, we're going to go hard on your 10x factor and ensure that the whole word knows how different and unique your business is. Nobody pays attention to mediocre, and everyone pays attention to 10x beter. The Experiential Expo™ Experiential marketing is a strategy that captures the attention of your clients using immersive, engaging & branded experiences. Rather than try to sell your products and services, you’re focused on delivering a remarkable experience, which will naturally lead towards a sale. If you ever encountered the Pepsi Taste Challenge in the early 2000's you know exactly what I am talking about. We all have the ability to add an experiential element in order to allow our clients to "test drive" how awesome we are, so what are you waiting for? The Productization Principle™ One of my marketing mentors Harry Beckwith once said "we trust what we can see and we’re suspicious of what we hear". Since most businesses have trouble showcasing exactly what type of service they truly provide, it's essential to work on "productizing" your service or making a tangible model to showcase what someone is actually buying. In this module I am going to teach you how to easily showcase the transformation that clients receive when they work with you. We'll talk about Naming Your Brand, Creating a Visual Model of your Services & Creating a Scorecard to assess new clients. The Self-Expressed Marketer™ Your business grows as your self-expression is unleashed. Crazy as that may sound, you'll find that as you tap into the quirky qualities and crazy life experiences that only you posses, you'll be able to amplify your existing marketing efforts with the most unique twists that others can't ignore. You'll also become a shining example of what is possible in terms of growing a business in a manner that feels good. Despite what Marketing Guru #43 says or Facebook Ads Specialist #597 tells you - this is NO 1 right formula for your to grow your business. Nobody can give you the exact blueprint! In this module, you'll learn how to dust off the real-you so that you can share 110% of it with your community. Learn more https://kelseyreidl.lpages.co/marketing/ Is marketing coaching the answer you've been searching for? At one point, I was exactly where you are today... The foundation of the business was built, but I was wondering what information I was lacking in order to scale up without fancy Facebook Ads or complicated Email Automatio

Aug 20, 202023 min

127 Seven principles of Marketing Mastery that every small business owner must-know.

Aug 20, 202023 min

126 How to grow a Boutique Retail Store in a Small, Seasonal Town

Today I am sitting down with Claire Jordan, the owner of Kala House of Colour! Kala is one of the cutest, most unique retail shops in Downtown Bracebridge - offering shoppers a collection of colourful, handmade and environmentally-friendly home goods, clothing & gifts. Just picture a super “instagrammable” boutique shop & 10x it. That’s Kala! Claire Jordan, the founder and creative mind behind the shop, has curated the most incredible space, filled with ethically sourced products & unique finds from other small businesses and entrepreneurs. She keeps this in mind as she hand selects items, so that she can support the dreams of fellow makers and entrepreneurs, as well as her own. I could listen to Claire speak all day long. You’ll quickly notice how incredible gorgeous her voice is to listen to, and how eloquently she speaks. WE’RE GOING BACK IN TIME TO LEARN ABOUT… What Claire was up to before launching Kala House of Colour How this Ireland native ended up in the small time of Bracebridge How she gained proof of concept that this type of shop was something that people wanted What it’s like living in the apartment directly above her shop Lessons learned from owning a brick & mortar in a Seasonal Town Shifting from filling the shop with products she loved, to products that her community loved THINGS MENTIONED IN THE EPISODE… Muskoka Natural Foods (http://www.muskokanaturalfoods.com/) Sully’s Muskoka (http://sullysmuskoka.com/) Jibe Jewellery (https://www.jibejewellery.com/) The Annex (https://artannex.ca/) Katalyst Brewery (https://katalystbrewing.com/) The Griffin Gastropub (listen to our episode with the owners!) Wilson Falls https://www.discovermuskoka.ca/things-to-do/hiking-trails/wilsons-falls/ Henry Marsh https://www.tripadvisor.ca/Attraction_Review-g181759-d9457117-Reviews-Henry_Marsh-Bracebridge_Muskoka_District_Ontario.html Great Canadian Trail (https://www.ontariotrails.on.ca/index.php?url=trails/view/bracebridge---trans-canada-trail) CONNECT WITH CLAIRE... www.kalahouseofcolour.com www.instagram.com/kalahouseofcolour CONNECT WITH KELSEY… Are you a small business looking to double your clients, revenue, and reach in the coming 3 months? I’ve got something special for you. On Sept 14th, our brand new Marketing Intensive begins, and you have just 7 more days to take advantage of Early Bird Pricing. Not familiar with what I’m talking about? Here’s the deal..… I'll be your coach while we work through The Marketing Mastery Intensive™ together. This is a signature program from The Visionary Method for small business owners who are making at least 50k in revenue each year. I created this framework because these marketing principles are timeless, wealth-producing and little known - often ignored by modern marketing gurus. Contrary to popular belief, you don’t need fancy Facebook Ads or Click Funnels to run a wildly successful business. But you DO need to know these 7 principles. For 3 months we’ll work together and I will drip you mind-blowing content & applicable homework challenges, alongside the time-honoured processes that you can incorporate into your business strategy immediately. LEARN MORE Hey Visionary, How would you like to win a getaway to the incredible town of Bracebridge so that you can eat, play & explore? To enter, simply... 1.Follow @visitthebridge & @kelseyreidl 2. DM Kelsey & tell her your favourite part of this weeks Visionary Life podcast episode. **Winner will be chosen 09/10/2020. No purchase necessary. https://instagram.com/kelseyreidl - Thanks to edX for supporting this week's episode of Visionary Life. edX offers top quality university education at your fingertips. Supporting learners at every stage, whether you’re just entering the job market, changing career paths, or seeking a promotion - edX delivers online courses for visionaries like you on topics that you’ll love, like marketing, entrepreneurship and food & nutrition (among many others!) Visit edx.org/visionary for an exclusive discount & to start learning, today. Thank you to Healthy Planet Online Health Food Store for supporting today’s show. Your 1 stop shop for all of your natural health & supplement needs, and it ships right to your doorstep! You can shop by department, dietary need or even just check the sale rack. It’s such an efficient way to ensure you’re stocked up on all of your favourite health goods, all of the time. https://www.healthyplanetcanada.com/ Use code visionary10 at checkout to save 10% off any online order that’s minimum $49.00

Aug 17, 202053 min

126 How to grow a Boutique Retail Store in a Small, Seasonal Town

Aug 17, 202053 min

125 Top 3 Marketing Strategies to Implement ASAP in order to Stand Out on Social Media

Aug 13, 202017 min

125 Top 3 Marketing Strategies to Implement ASAP in order to Stand Out on Social Media

Goal of this episode = Inspire you to make strategic choices that encourage an experience, position you differently than competitors & promote the shareability of your social media. The 3 strategies that I will discuss include... 1. Add an experiential element. 2. Do something (very) different & go hard on it. 3. Implement a strategic operational choice that compels people to share / talk about your business p.s. Whenever you’re ready, here are 3 ways that I can support you Join me on Instagram for “behind-the-scenes” stories, strategies & the occasional slip-up, click here if we’re not connected Ready to make your first (or next!) $50,000 in business? Explore how The Visionary Method Business Coaching Experience can accelerate your growth. Feeling lost, confused or overwhelmed when it comes to starting an online business? Book a free (re)vision call with me and I’ll offer you customized recommendations on how to get “unstuck” so you can live a life filled with joy, happiness & fulfillment.

Aug 13, 202017 min

124 Moving Home to Re-Launch his Dad’s Business, Nielsen's Bicycles

Nielsen’s is a full service bike shop that was originally started by Matt’s Father, but in 2012 the shop closed indefinitely when his father Kurt was diagnosed with Parkinson’s Disease. Matt and Charlotte lived on the West Coast of Canada at the time, so they were not thinking about taking it over. Fast forward a few years, Charlotte was driving by the original locations of Nielsen’s Bicycles & she saw a “For Lease” sign hanging. She called Matt, immediately! The rest was history… Even though the 2 of them felt ill-prepared to dive into entrepreneurship, they decided to take the leap! These 2 are extremely humble, down-to-earth and speak truthfully about what it’s been like to re-launch the shop. I know that so many of you will resonate with their realistic approach to managing a business and embracing the role of lifelong learners. In this episode, we dive into... What Matt & Charlotte were up to before deciding to move home to Matt’s hometown and relaunch his Dads bike shop The moment they decided to re-launch the bike shop that Matt’s dad had shut down years prior Some of the challenges that they’ve faced in reopening the shop and managing a bricks & mortar Some of the exciting milestones they have reached in their first years of business What it’s like Working as a couple & how they’ve found their flow - IN THE HEART OF MUSKOKA, HOME TO SOME OF CANADA’S FINEST NATURE & COTTAGE ESCAPES, THERE LIES A TOWN CALLED BRACEBRIDGE. It’s a place you can come to create, to taste & to truly live. There’s nothing quite like it. Which is why I’m so excited to bring you a special 6 episode series in partnership with this magical little town. I’ll be sitting down with local shop owners, restaurateurs, visionary entrepreneurs, artists … & above all… kind hearted individuals who love sharing a little piece of the town they live in. Bracebridge, Ontario is the perfect place to escape for adventure, for relaxation & to live out your OWN most visionary life. Be sure to stay in the loop with what’s going on at @visitthebridge on Instagram. p.s. Whenever you’re ready, here are 3 ways that I can support you Join me on Instagram for “behind-the-scenes” stories, strategies & the occasional slip-up, click here if we’re not connected Ready to make your first (or next!) $50,000 in business? Explore how The Visionary Method Business Coaching Experience can accelerate your growth. Feeling lost, confused or overwhelmed when it comes to starting an online business? Book a free (re)vision call with me and I’ll offer you customized recommendations on how to get “unstuck” so you can live a life filled with joy, happiness & fulfillment.

Aug 10, 202054 min

124 Moving Home to Re-Launch his Dad’s Business, Nielsen's Bicycles

Aug 10, 202054 min

123 How to turn 1 piece of content into 20 more!

Content marketing is vital to the success of your business, but as you probably know… it can be a full time job! Your daily to do list includes managing your pinterest, emailing list, podcast, blogging, creating content for your YouTube channel, posting to Twitter, etc. If you’re not careful, content marketing can take up to 80% of your time. But it doesn’t have to be this way! You have so many other hats to wear as a business owner. In today’s episode, I’m going to tell you how to re-purpose 1 piece of content into 20 other pieces - it’s a total game changer! Linked Mentioned In The Show https://buffer.com/ https://www.rev.com/blog/podcast-transcription-services https://kelseyreidl.com/faves1 p.s. Whenever you’re ready, here are 3 ways that I can support you Join me on Instagram for “behind-the-scenes” stories, strategies & the occasional slip-up, click here if we’re not connected Ready to make your first (or next!) $50,000 in business? Explore how The Visionary Method Business Coaching Experience can accelerate your growth. Feeling lost, confused or overwhelmed when it comes to starting an online business? Book a free (re)vision call with me and I’ll offer you customized recommendations on how to get “unstuck” so you can live a life filled with joy, happiness & fulfillment.

Aug 5, 202025 min

123 How to turn 1 piece of content into 20 more!

Aug 5, 202025 min

122 Here comes the bride: The owner of 2 boutique retail stores gives us the real scoop!

LET’S GET TO KNOW TODAY’S GUEST, KRYSTAL DARLING! She is a Mama, a kick-ass entrepreneur of not 1 but 2 businesses, and she’s a lover of all things fashion - like seriously, her style is amazing and I wish I had her wardrobe. I first connected with Krystal while searching for my dream wedding dress - a quest that took me all the way to Bracebridge Ontario, since I knew her shop had the exact dress that I was searching for. It was so serendipitous & it just so happened, Dave and I had chosen a wedding venue just a few minutes away from the shop, as well. My experience working with Krystal was nothing short of amazing. She made the whole experience super comfortable and enjoyable - especially for someone like me, who barely ever gets out of her lululemons and tank tops. With an eye for unique and beautiful pieces - owning two boutique businesses is not just Krystal’s job, it's her passion. She also owns a shop called Belle's Boutique, which is a carefully curated clothing shop that offers an array of exclusive fashion brands for women. Also, might I point out that Krystal and I recorded this just days before she gave birth to her 2nd baby boy, Watson. Congrats, Krystal! In this episode, we chat about… How she’s been able to build something so much greater than just a retail store The challenges she faced in starting a clothing business in a small & seasonal town Why she decided to launch her second business, Darling Bridal Boutique in addition to owning & running Belle’s Boutique Importance of partnerships, collaboration & getting involved in your community & so much more CONNECT WITH KRYSTAL https://www.instagram.com/p/CBdCy7zlcoq/ http://www.darlingbridalmuskoka.com/ https://www.instagram.com/bellesboutiquemuskoka/ https://shopbellesboutique.com/ LINKS MENTIONED IN THE SHOW Fire & Ice Bracebridge Falls Bracebridge hiking trails Kala House of Colour (also a Visionary Life Podcast guest) Sully’s Muskoka (try the fish tacos!) Little Black Bow, https://www.littleblackbow.ca/book-online Muskoka Futures Bracebridge BIA - IN THE HEART OF MUSKOKA, HOME TO SOME OF CANADA’S FINEST NATURE & COTTAGE ESCAPES, THERE LIES A TOWN CALLED BRACEBRIDGE. It’s a place you can come to create, to taste & to truly live. There’s nothing quite like it. Which is why I’m so excited to bring you a special 6 episode series in partnership with this magical little town. I’ll be sitting down with local shop owners, restaurateurs, visionary entrepreneurs, artists … & above all… kind hearted individuals who love sharing a little piece of the town they live in. Bracebridge, Ontario is the perfect place to escape for adventure, for relaxation & to live out your OWN most visionary life. Be sure to stay in the loop with what’s going on at @visitthebridge on Instagram.

Aug 3, 202046 min

122 Here comes the bride: The owner of 2 boutique retail stores gives us the real scoop!

Aug 3, 202046 min

121 How do YOU define Success?

Jul 29, 202018 min

121 How do YOU define Success?

In this mini episode with Kelsey, we'll chat about Success Strategies aka How We Win. Defined: It’s how we show up, contribute & create -while generating revenue & achieving all other success metrics. It looks different for everyone (how you define success in life & business) and it's important to know your metrics. Wanna know HOW WE WIN as visionaries? 1. We show up daily and get visible to our audiences 2. We believe in ourselves and work on our mindset each day 3. We don’t always abide by the process and instead we choose to follow our own formats 4. We stay current in our industries, always learning what is working and what is not 5. We help others win and practice generosity with our knowledge p.s. Whenever you’re ready, here are 3 ways that I can support you Join me on Instagram for “behind-the-scenes” stories, strategies & the occasional slip-up, click here if we’re not connected Ready to make your first (or next!) $50,000 in business? Explore how The Visionary Method Business Coaching Experience can accelerate your growth. Feeling lost, confused or overwhelmed when it comes to starting an online business? Book a free (re)vision call with me and I’ll offer you customized recommendations on how to get “unstuck” so you can live a life filled with joy, happiness & fulfillment.

Jul 29, 202018 min

120 Best Friends turned Multi-Passionate Business Partners

A SPECIAL 6-PART PODCAST SERIES IN PARTNERSHIP WITH THE TOWN OF BRACEBRIDGE, ONTARIO Featuring... Jed Corbeil & Curt Dunlop Co-Owners of The Griffin Gastropub & Events and Muskoka Natural Food Market IN THE HEART OF MUSKOKA, HOME TO SOME OF CANADA’S FINEST NATURE & COTTAGE ESCAPES, THERE LIES A TOWN CALLED BRACEBRIDGE. It’s a place you can come to create, to taste & to truly live. There’s nothing quite like it. Which is why I’m so excited to bring you a special 6 episode series in partnership with this magical little town. I’ll be sitting down with local shop owners, restaurateurs, visionary entrepreneurs, artists … & above all… kind hearted individuals who love sharing a little piece of the town they live in. Bracebridge, Ontario is the perfect place to escape for adventure, for relaxation & to live out your OWN most visionary life. Be sure to stay in the loop with what’s going on at @visitthebridge on Instagram. LET’S GET TO KNOW TODAY’S GUESTS, JED CORBEIL & CURT DUNLOP. To kick off season 6 and our 6 episode partnership with the town of Bracebridge Ontario, I'm sitting down with Curt Dunlop & Jed Corbeil - childhood friends turned multi-passionate business partners who are the power duo behind Muskoka Naturals Foods, The Griffin Pub, and many other exciting business ventures, together. If you also identify as a multi-passionate, have ever considered going into business with your Best Friend, or if love stories about taking leaps & riding the waves of entrepreneurship - this episode is for you. IN THIS CONVERSATION, WE CHAT ABOUT… Why Jed & Curt decided to start a restaurant, especially given that they have NO previous experience in the industry What their challenges & major milestones have been since getting into business, together How they found their niche among many other dining options in their town Their approach to writing business plans for each new venture they pursue & what to consider if YOU are also considering writing a upcoming business plan What new projects they have coming down the pipeline (they are always scheming up the next venture!) & SO MUCH MORE I’ve been looking forward to sharing this interview with you for quite some time. It’s a fun conversation. Jed & Curt are not only super fun & playful, but they’re also very savvy in the entrepreneurial space and above all, I'd consider them visionaries of their town. - making it better with each idea they bring to life. Oh and one last thing, I can’t wait for you to hear the story that Curt tells towards the end of the show about how they ended up at a public cooking demo, in cowboy attire, strumming their guitars & handing out beer samples - unexpectedly - in order to salvage an event they were part of. CONNECT WITH JED, CURT & THEIR BUSINESSES… Clothing Store: https://www.instagram.com/revolution.mnfm/ Health Food Store: https://www.instagram.com/muskokanaturalfoods/ & http://www.muskokanaturalfoods.com/ The Griffin Pub: https://www.facebook.com/GriffinGastropub/ - p.s. Whenever you’re ready, here are 3 ways that I can support you

Jul 27, 202053 min

120 Best Friends turned Multi-Passionate Business Partners

Jul 27, 202053 min

119 That's a wrap, goodbye for now!

Jun 30, 20205 min

119 That's a wrap, goodbye for now!

Hi friends, It’s me, Kelsey. Your host of the Visionary Life Podcast. I’m just popping in to let you know that Season 5 has come to a close! At the time of this recording, it is the final day of June and this is the perfect time to take a few weeks off. Not only will I be enjoying the beautiful weather that Ontario is currently being presented with -- but I will also be spending time recording Season 6. Yeah, you heard that right! We are kicking off Season 6! Season 5 was a long one… going all the way back to January. We chatted with... Functional Medicine Doctors Marketing Experts New business owners Subscription box founders Social media mavens Digital marketing agency owners Franchise kings & SO MUCH MORE I urge you to scroll through Season 5 and see if there’s any episode that you may have missed or want to re-listen to! To queue up what’s on deck for season 6, i can tell you this… We have some of my DREAM guests coming on the show. In addition to word-of-mouth marketing strategy experts & high level athletes -- I’m also sitting down with a variety of small town shop owners to hear about what it’s like owning a brick & mortar & how they’ve found success withing a small population. I can’t wait to share these interviews with you. If you have an urge to STOP living your life according to meaningless expectations, archaic milestones & to please other people -- you’re in the right place. Season 6 will be packed with guests who will help you to unleash your inner potential & explore your opportunity to start or scale up a business. When they share their stories, we often find motivation to do similar in our own lives. The world is changing, Opportunity is everywhere, And by uncovering all of our Inner Visionaries, we can finally build the life that we deserve, together. Each episode in Season 6 will inspire you to take action, follow joy as your GPS & to dust off the limiting beliefs that have been holding you back. This is Visionary Life. I’m Kelsey Reidl. I’ll see you in late July with our next episode.

Jun 30, 20205 min

118 How 2Social landed 33 clients in their first year of business!

Jun 29, 202054 min

118 How 2Social landed 33 clients in their first year of business!

Lauren Shirreffs is the founder and CEO of 2Social, a women-led North American digital agency that delivers full service, community-minded marketing solutions to a growing roster of start-up and established brands. With an academic background in Fashion Marketing and Creative Writing, Lauren took her official dive into the world of social media in 2013 when she founded 2Social from the kitchen table of her King West, Toronto loft. Fast forward to today, Lauren and her team of brand nurturers, digital storytellers and passionate problem solvers have worked with over 200 brands and have offices in Toronto, Ontario and Los Angeles, California. The company supports all elements of online and offline marketing projects – from design, social media strategy and analytics to PR and event marketing. As a former personal trainer, Lauren loves all things wellness and is fuelled by an insatiable drive for success (And coffee. So much coffee). In this episode, we discussed: Why she decided to go back to school in her mid 20’s.. And why you shouldn’t be afraid to do the same How she started 2social, her digital agency, from her kitchen table in toronto - it doesn’t always begin in the most glamorous way This part is a must listen- Lauren shares how she landed 33 clients in her first year of business, that’s INSANE She shares what’s working on social media right now & some tips on how to keep up with the ever changing industry & much more! You can find out more about 2 social at... https://2socialagency.com https://www.instagram.com/2_Social/ https://www.instagram.com/laurenmarias/ - Thanks to Healthy Planet for supporting today's show... Head to https://www.healthyplanetcanada.com/ and use code VISIONARY10 at checkout on ANY online order over $49.99 Thanks to No Issue for supporting today's show... Use code “Visionary” at checkout to receive a discount on your first purchase of custom printed packaging. - CONNECT WITH KELSEY p.s. Whenever you’re ready, here are 3 ways that I can support you Get mentored by me. The VISIONARY Coaching Programs are designed for creative, driven and ambitious women like you who want to make money doing something the love, while regaining their freedom & sense of joy. Click here to learn more about coaching. Double tap this Social Media Course. The world is going DIGITAL and I want you to be a part of it! Whether you want to make extra income as a Freelance Social Media Specialist, or just want to learn Strategies to Grow Your Brand Online… you’ll love this self-study course called VISIONARY Social Media! Learn the Visionary Framework. If you’re thinking about starting an online business (or are in the early phase of building your brand), book a free (re)vision call with me and I’ll show you step-by-step how I built the VISIONARY brand

Jun 29, 202054 min

117 Become More Visible to Grow Your Business with Stephanie Long

Today on the show, I’m chatting with my friend Stephanie Long, who is a Business Coach for Nutritionists! She helps nutritionists to build their programs, reach more clients & successfully launch their business! When Steph and I first connected via Instagram about 1.5 years ago, we were instantly intrigued by the very similar life paths that we had both followed. I guess you could say we were kindred spirits. Through getting to know one another-- we discovered that we were both students at the same Campus of The Canadian School of Natural Nutrition just a mere 6 months apart-- and both of us actually went on to become teachers of the Business Course there. Our similarities continued to surprise us -- some of them being that we both have coaching businesses which now focus on business coaching, whereas it was previously nutrition coaching… and we have both lived in the same neighbourhood in Toronto, without knowing each other. I’m so grateful that Instagram connected us, and allowed us to become friends. You may recognize Steph because I’ve actually been a guest on her podcast, The Next Level Nutrition Biz Podcast, before. It is SUCH an amazing resource for all nutritionists looking to level up their business skills, so be sure to listen to an episode. Stephanie lives on Vancouver Island in Canada with her partner Craig and their two tabby kitties! In this episode we’re diving into the topic of How to Get More Visible, so that you can grow your business. This is a topic that both Steph and I are very passionate about, because we know how hard it can feel to put yourself out there & gain visibility, especially in the early stages of launching. I’m so thrilled that I am able to feature Steph’s story on the visionary life podcast. I know you’re going to love this episode, so let’s dive in. - CONNECT WITH STEPH... Learn about Steph's Courses: https://courses.stephanielong.ca/ Connect on Instagram: https://www.instagram.com/stephanielong.ca/?hl=en CONNECT WITH KELSEY... Join The Visionary Method: https://kelseyreidl.lpages.co/tvm/ Let's be friends on Insta: https://instagram.com/kelseyreidl - THANKS TO OUR SPONSORS... No Issue - Use code “Visionary” at checkout to receive a discount on your first purchase! Healthy Planet Canada - They’re offering you a 10% discount on any online order over $49.99 when you use the code visionary10 at checkout.

Jun 22, 202047 min

116 How to get 6 clients in 6 weeks, 6 ways!

GET 6 CLIENTS IN 6 WEEKS, USING 6 DIFFERENT STRATEGIES. This is a favourite topic of mine! In this episode, I want to teach you some time-honoured marketing strategies for getting more clients in your business. These don't involve a lot of money or any complicated tech stuff. In fact, it's quite the opposite. These are relationship-building marketing strategies that help clients get to know you better & deepen their trust with you! Week 1: Overdeliver on value Week 2: Market research calls Week 3: Teach Masterclass / Mini Course Week 4: Launch a Beta-Offer Week 5: Get Chatty Week 6 & Beyond: I’m looking for 5 email / social media post All of these & more are explained in the episode. - CONNECT WITH KELSEY p.s. Whenever you’re ready, here are 3 ways that I can support you Get mentored by me. The VISIONARY Coaching Programs are designed for creative, driven and ambitious women like you who want to make money doing something the love, while regaining their freedom & sense of joy. Click here to learn more about coaching. Double tap this Social Media Course. The world is going DIGITAL and I want you to be a part of it! Whether you want to make extra income as a Freelance Social Media Specialist, or just want to learn Strategies to Grow Your Brand Online… you’ll love this self-study course called VISIONARY Social Media! Learn the Visionary Framework. If you’re thinking about starting an online business (or are in the early phase of building your brand), book a free (re)vision call with me and I’ll show you step-by-step how I built the VISIONARY brand

Jun 18, 202026 min

115 There will *never* be a perfect time to launch your business

Today’s episode is super special. It features 3 of my past visionary clients who I adore very dearly. Each of them with unique business and a passion to share their brilliance with the world. I can truly say that my job as a business and marketing coach becomes easy when I work with superstars like Claudia, Ania, and Rhonda. Let me tell you a bit more about each of them. Claudia Smith is a UK based nutritionist, functional medicine practitioner and coach who specializes in mental health, particularly depression and anxiety. She offers private coaching for women who want to improve their mental health naturally, using functional tests, lifestyle interventions and mindset work. Claudia writes regular blogs over on her website (http://claudiasmithwellbeing.com/) and also hosts my own podcast show "The Better Mental Health Podcast". Ania is a Toronto-based wellness enthusiast who I met through the yoga & running community here. She’s here to help you meet your potential through Movement & Run Coaching⁣⁣, Cleaner Living & Mental Wellness, Reiki Her website http://silverbirchjourney.com is packed with info that will help you in moving, healing & growing in your life. Rhonda Varnes is an army wife, a bartender, a server, and a personal trainer residing in Edmonton, Alberta. She is the founder of Rev Up Health and Wellness which is a health coaching business that focuses on helping people in the service and hospitality industry live their most vibrant, rev'd up life by adjusting their habits one small change at a time. As a Bartender/Server/Manager of 15+ years, Kin Grad and former personal trainer she was constantly asked how to maintain her health with such an inconsistent schedule, which is how Rev Up was born. THANKS TO OUR SHOW SPONSORS! 1. No Issue There is no reason not to go the extra mile, when it’s this simple. It’s the most cost effective, yet powerful form of marketing. They have an online platform that makes it easy for you to upload your logo and choose a design from their range of templates and colors! Use code “Visionary” at checkout to receive a discount on your first purchase. Head to www.noissue.ca 2. Healthy Planet They’re offering you a 10% discount on any online order over $49.99 when you use the code visionary10 at checkout. Open up their website https://www.healthyplanetcanada.com/ & start shopping! It’s so easy to get your health goods delivered straight to your door! CONNECT WITH KELSEY p.s. Whenever you’re ready, here are 3 ways that I can support you Be part of the Visionary Revolution. We’d love for you to become our next Success Story and we can’t wait to welcome you into our incredible community of driven, creative and motivated visionaries! Are you new to The VISIONARY METHOD™ (TVM™) and want to know more before jumping in? TVM™ is a 120-day modern online coaching experience that supports aspiring and start-up entrepreneurs in creating, launching and scaling up an online business. This is a results-driven experience & we are here to see you succeed in making your first $50,000 in business this year. The VISIONARY Coaching Programs are designed for creative, driven and ambitious women like you who want to make money doing something the love, while regaining their freedom & sense of joy. Click here to learn more about coaching. Summer School Starts on Monday, June 29th

Jun 15, 202042 min

114 New to the Visionary Life Podcast? Press play!

This episode is for those of you who are new listeners to the Visionary Life Podcast. I've been hosting and producing this show for 2+ years now, but it's not often that I've sat down to share more about my own story with you. Today, I am sharing the journey of how I got to where I am today! From the outside, it may look like I snapped my fingers and created a successful online business, but the journey has been anything but linear... I’ve been at this whole Online Business thing for 4 years! Yes, that’s over 1460 days. Most of which I spent working on my business (I swear, I have friends too. Lol) Tune in to hear more! - THANKS TO THIS WEEKS SPONSOR, NO ISSUE. Your business will thrive with standout features like custom printed tape, stickers, wrapping paper and mailing envelopes. Head to noissue.ca to design YOUR custom products! p.s. Use code VISIONARY at checkout for a sweet deal ;) https://www.noissue.ca/ - CONNECT WITH KELSEY p.s. Whenever you’re ready, here are 3 ways that I can support you Get mentored by me. The VISIONARY Coaching Programs are designed for creative, driven and ambitious women like you who want to make money doing something the love, while regaining their freedom & sense of joy. Click here to learn more about coaching. Double tap this Social Media Course. The world is going DIGITAL and I want you to be a part of it! Whether you want to make extra income as a Freelance Social Media Specialist, or just want to learn Strategies to Grow Your Brand Online… you’ll love this self-study course called VISIONARY Social Media! Learn the Visionary Framework. If you’re thinking about starting an online business (or are in the early phase of building your brand), book a free (re)vision call with me and I’ll show you step-by-step how I built the VISIONARY brand

Jun 9, 202020 min

113 I Can Do Better, I Will Do Better

Jun 5, 202022 min