Rain or Shine | Marketing & Entrepreneurship Podcast

THIS EPISODE ORIGINALLY AIRED BACK IN EARLY 2020.Coffee is one of my greatest daily pleasures. Tell me I am not alone…Whether it’s catching up with a friend over coffee, sipping on an espresso pre-workout to boost my energy, or cracking a cold brew as I get into flow state when there’s serious creative work to be done… a cup of GOOD java is a staple in my life, and likely most of yours.That’s why I am so excited to share today’s conversation with Mitchell Stern (Co Founder & VP of Marketing and Sales) for Station Cold Brew Coffee.Station was born to broaden the possibilities of your daily coffee ritual without having to compromise your health. Their Vanilla Cold Brew is seriously next level as a mid-morning pick me up. Trust me.LISTEN TO THIS WEEKS EPISODE WITH STATION COLD BREW CO-FOUNDER, MITCH STERN.

This is the final Episode of Season 6.Thank you so much for all of the support this Season. I couldn't have made this show happen without you.Also big shoutout to Visionary Media for producing the show.https://www.instagram.com/visionary.media.studios/In this episode I'm chatting about...Our top episodes from Season 6Why we're wrapping it up nowWhat you can expect from Season 7 (a sneak peak at the guest list!)2020 In Review (Was it REALLY the Year of Vision?)The Year of the Visionary5 Lessons Learned in 2020 p.s. Whenever you’re ready, here are 3 ways that I can support youJoin me on Instagram for “behind-the-scenes” stories, strategies & the occasional slip-up, click here if we’re not connectedReady to make your first (or next!) $50,000 in business? Explore how The Visionary Method Business Coaching Experience can accelerate your growth.Feeling lost, confused or overwhelmed when it comes to starting an online business? Book a free (re)vision call with me and I’ll offer you customized recommendations on how to get “unstuck” so you can live a life filled with joy, happiness & fulfillment.

If you have a business, or you’re thinking of starting one in 2021, you’ve likely spent a bunch of time contemplating your Marketing & Promotional Plans.What worked for you this past year? What didn’t work? What needs to shift? What channels have you totally neglected that you need to be showing up on?Don’t worry visionary, I’ve got you covered!If you’re wondering why we’re doing a deep dive on Marketing Trends today, it’s because marketing is the lifeblood of your business!Marketing is anything & everything you do to drum up awareness of your products & services, with the intention of making sure that your dream clients know you exist and have enough information to make an informed decision about whether or not your products & services are for them!If you land on the right marketing strategy in 2021, you can expect to double, triple or 10x your business.Are you prepared for how your marketing strategy might shift in 2021? In this podcast I’m going to run through the Top 10 Marketing Trends that I see for 2021 & give you examples of how you can adopt them into your own business.Tune in & let me know which trend you're most excited [email protected]

When Tara’s first born child came along, she didn’t want her output to change. She's a go-getter and didn't want to sacrifice her driven spirit.But something had to give.As if overnight, she had to learn to balance her career, her fitness, the nutrition of herself and her family, and she needed to learn a whole new method of time management and goal setting. And things have only gotten busier since her kids have grown.Through the years, Tara has found comfort in the fact that you CAN be a working mom who is dedicated to your career and devoted to your family, while still living a healthy, and inspired life.And while perfect isn’t possible, Tara is an example to so many women and entrepreneurs who are ALSO wearing many hats in their life.Connect with Tarahttps://thebalancedplan.com/about-me/https://www.instagram.com/thebalancedplan/ Connect with KelseyJoin me on Instagram for “behind-the-scenes” stories, strategies & the occasional slip-up, click here if we’re not connectedReady to make your first (or next!) $50,000 in business? Explore how The Visionary Method Business Coaching Experience can accelerate your growth.Feeling lost, confused or overwhelmed when it comes to starting an online business? Book a free (re)vision call with me and I’ll offer you customized recommendations on how to get “unstuck” so you can live a life filled with joy, happiness & fulfillment.

Tracy is a friend, a transformational coach, and the founder of a mega successful global business. She is someone who operates on intuition, who listens to her own inner voice when the world gets noisy, who faced many challenges in her early years, and against all odds fought to become the best version of herself.Today she inspires people daily through her courses, her non denominational services, her live events and retreats & through her weekly call-in radio show. With the launch of her upcoming book “God Where Are You? It’s Me!” she hopes you’ll see the greatness within you!In this episode we chat about...Why sharing is NOT always caringThe 2 things that ALL new business owners need to hire out for, right awayThe most important factor in growing her first business and selling it at the age of 26How to scan the day and practicing gratitude (a super simple technique)What’s in store for us as business owners as we enter the year 2021The new book she just finished writingLearn more at https://www.tracylclark.com/ and grab a copy of her book at https://www.tracylclark.com/radio/book/

Are you ready to make 2021 the most successful year you've had in business? Join us at The Visionary Annual Planning Workshop and take time to Plan for Success, Growth & Profit in 2021. https://kelseyreidl.lpages.co/annualplanning/ Are you tired of leaving your Business Growth to chance? Well, that stops here! Annual planning for your business doesn’t need to be complicated, but it does need to be done! I'd like to invite you to join us (virtually) on Tuesday, December 1st from 6:30pm EST until 8:30pm EST for this Live + Interactive Annual Planning Workshop. Just imagine having a clear overview of exactly... what you’ll be promoting in 2021, how you’ll generate new leads and sign paying clients & when to run promotions and strategic sales. https://kelseyreidl.lpages.co/annualplanning/

Today’s episode features for the 2nd time someone who can geek out on Marketing for as long as me, Michael Roderick. You may remember Michael from Episode # 134 -- you know the guy who made the pivot from High School English Teacher to Broadway Producer in under 2 years? Ya, that guy! He’s back but this time instead of HIM in the Hot Seat, it’s me. This interview was originally aired on The Access to Anyone Podcast that Michael Hosts, but today I’m thrilled to share it here on this platform. Go check out more of Michael’s amazing interviews at https://www.accesstoanyonepodcast.com/ and thank you to Michael and team for agreeing to let us share this with you all. So what are we talking about in this episode? WE CHAT ABOUT... My Origin Story & I got into the Online Business & Marketing Industry Why I decided to stray away from the “Normal Path” of a Nutritionist when I graduated from CSNN The lightbulb moment when I decided to shift from the 1:1 model to the 1 to Many Model Launching my first “Group Program” and how it went The corporate roles that I worked for over 5 years, which opened my eyes to the world of Experiential Marketing & more! LAST CALL FOR EARLY BIRD TICKETS TO JOIN THE ANNUAL PLANNING WORKSHOP. If you’re tired of leaving your business growth to chance… this workshop is for you! Use code SUCCESS & save $50.00 until November 26th. https://kelseyreidl.lpages.co/annualplanning/

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Want to know how to end the year on a High Note? The last thing we all need is to end 2020 in a rut, so let's change that! In this episode, I'm sharing 3 ways to supercharge the final days of 2020. I'll cover... Let’s start with a quick reflection, I’ll ask you some questions about how 2020 went for you! Why I feel so passionate about reflecting on the previous year & planning the upcoming One character trait you NEED if you want to have the best year ever in 2021 Then I share the 3 tips, and they are juicy and involve a Garbage Can, Noise and a Life Edit. Enjoy this episode. If it inspires you to make some positive changes to your business, be sure to sign up for our Visionary Annual Planning Workshop which is happening on December 1st. It's live and it's online! https://kelseyreidl.lpages.co/annualplanning/

Today, I'm sitting down with Cathy Strini who is the Partnerships Manager for NoIssue. NoIssue was founded to provide businesses like yours with access to custom-branded packaging, which means that you can finally create beautiful stickers, stamps, tissue paper, mailer envelopes, tape rolls, etc. -- all with your unique brand designed right onto it. I designed and printed some Visionary Life stickers a few months back, and I’ve received so many compliments on them when I add them to a welcome package or when I stick one on the back of a basic envelope! There’s a reason why start up & small businesses everywhere are loving NoIssue Their mission is to help your brand to stand out! It’s these types of added touches that make your brand talkable, and because word of mouth is everything these days, as it drives over 70% of consumer purchases, it’s such an important strategy to focus on. Anyways in this interview with cathay we dive into… How Cathy ended up landing the job of Partnerships Manager for NoIssue What she did to set herself apart in the application and interview process (she shares some of her best tips!) For someone who has never heard of, or experienced NoIssue before, she shares more about the origins of the company Cathy tells the story of how the founders set out to start a company, and ended up launching something totally different Ways to make packaging EXCITING and INTERESTING for your customers and how to use to to enhance the experience you deliver & SO MUCH MORE! CONNECT WITH NOISSUE https://www.noissue.ca/ https://www.instagram.com/noissueco/ P.S. WHENEVER YOU’RE READY, HERE ARE 3 WAYS THAT I CAN SUPPORT YOU Join me on Instagram for “behind-the-scenes” stories, strategies & the occasional slip-up, click here if we’re not connected Ready to make your first (or next!) $50,000 in business? Explore how The Visionary Method Business Coaching Experience can accelerate your growth. Feeling lost, confused or overwhelmed when it comes to starting an online business? Book a free (re)vision call with me and I’ll offer you customized recommendations on how to get “unstuck” so you can live a life filled with joy, happiness & fulfillment.

Raie your hand if you’ve been down a YouTube rabbit role in the past week, or month… or day? You know, that vortex of when you open up a YouTube video to learn how to remove a tick from your dog or to see what nancy eats in a day-- and then all of the sudden you’re watching celebrity mansion tours or how to make DIY tie dye sweaters. Ya… We’ve all been there. And i would be remiss if i didn’t tell you how much I LOVE youtube. It’s got so much great content to binge on and I’m always learning or being entertained by youtubers when I open the platform. That’s why I’m so thrilled to bring you this episode with Jennifer Zhang. She's a young 20-something year old who started a DIY YouTube channel when she was 15 and grew it big enough that she was able to convince her parents to let her create content full time rather than pursue a quote unquote “real job”. With more than 2.5 million subscribers, a recently launched merch line that’s flying off the shelves, and now with her debut into the music industry-- Jen is a true visionary of her digital era. One glimpse at her channel and you’ll know why she’s reaching the masses. She’s creative, crafty and totally hilarious. Today, you’re going to hear from Jen on how she took something she simply loved doing when she was little and has turned it into a full time job. Proof that whatever you want to create IS possible in this lifetime. Let’s jump in to this episode with Jennifer, from JENerationDIY In this episode, we chat about... How long it took to grow to 100 subscribers & 1 million subscribers! Jens TOP YouTube Secrets The videos that kicked off her channel & helped her grow to where she is today Why authenticity and being REAL is key Self teaching vs. formal education-- which is better if you want to become a YouTuber? What her team looks like today (she's got help!) Connect with Jennifer... https://www.youtube.com/user/JENerationDIY p.s. Whenever you’re ready, here are 3 ways that I can support you Join me on Instagram for “behind-the-scenes” stories, strategies & the occasional slip-up, click here if we’re not connected Ready to make your first (or next!) $50,000 in business? Explore how The Visionary Method Business Coaching Experience can accelerate your growth. Feeling lost, confused or overwhelmed when it comes to starting an online business? Book a free (re)vision call with me and I’ll offer you customized recommendations on how to get “unstuck” so you can live a life filled with joy, happiness & fulfillment.

On this weeks episode of Visionary Life, I sit down with Samantha Gladish who is a Hormone Fixer-Upper, a Real Food Lover & Weight Loss Coach. You may recognize her under the avatar “Holistic Wellness Foodie” on Instagram or perhaps you’ve picked up a copy of her book, The 30 Day Hormone Solution. Samantha has been working with clients to support their health for over 15 years, and has created numerous online training programs, ebooks, and coaching offerings. At present, she’s worked with women in more than 30 countries. In this episode, Sam and I chat about… The path she followed to become a Holistic Nutritionists Her top 3 health habits for perform at her peak state, as a busy entrepreneur Her background in teaching fitness & working in sales, and how they helped her to build her business How she built her business Holistic Wellness Foodie, and where it’s at today The promotional & visibility efforts that really worked as she grew her business How Sam became an author of her book, The 30 Day Hormone Solution p.s. Want to connect with Kelsey or join The Visionary Method Community? Find the show notes: https://kelseyreidl.com/podcast Connect on Instagram Join The Visionary Method Business Coaching Experience

Well this was a super fun episode! Have you guys been down the YouTube rabbit hole lately and stumbled upon one of those 73 questions videos? No? Just me? Okay well I loved watching them. This type of “get to know you” is something I often want to do in real life when I meet people so I can accelerate my friendship with them, but that might come across super weird. I don’t know that everyone is down with my creepy level of curiosity haha. This week on the show, I’m sitting on the other side of the mic and my friend Stephanie Long who is also a business coach is putting me in the hot seat and I'll be answering each question, so that you can all get to know me a bit better. It does feel strange to release an episode like this (the little voice in my head keeps saying “nobody cares” but then I remind myself that if I love watching other peoples, then someone will enjoy listening to mine). Perhaps you’ll realize we have lots in common, and if so - please reach out and let me know which of the 73 questions we had similar responses to. I’d love to hear from you over on Instagram @kelseyreidl Big love going to Steph for agreeing to this crazy idea of mine. If you go check out her podcast “Next Level Nutrition Biz” you’ll be able to find her episode of 73 questions at some point in the future, as well. Let the questioning begin! NOW ENROLLING FOR THE FINAL CLASS OF 2020. READY TO JOIN THE VISIONARY METHOD? https://kelseyreidl.lpages.co/tvm/ p.s. Whenever you’re ready, here are 3 ways that I can support you Join me on Instagram for “behind-the-scenes” stories, strategies & the occasional slip-up, click here if we’re not connected Ready to make your first (or next!) $50,000 in business? Explore how The Visionary Method Business Coaching Experience can accelerate your growth. Feeling lost, confused or overwhelmed when it comes to starting an online business? Book a free (re)vision call with me and I’ll offer you customized recommendations on how to get “unstuck” so you can live a life filled with joy, happiness & fulfillment.

TODAY ON THE PODCAST I’M SITTING DOWN WITH FIORELLA CUNHA, THE COFOUNDER OF STORIA WHICH IS A VIDEO STRATEGY & PRODUCTION COMPANY BASED IN TORONTO, CANADA. Fiorella and her team at Storia help businesses create strategic video content to tell their story, engage their audience and grow their business. After one look at their website or Instagram, you’ll understand how seriously they take their work. The videos and storytelling that they do for their clients are top quality and I am so excited to sit down with Fiorella and pull the curtains back to learn how they started their business and how it’s evolved over the years. After many years of running a photography studio (before video marketing became popular) Fiorella and her husband Frank honoured their passion for film and storytelling, which led them to stop pursuing photography clients and focus all their efforts back to video production. Today their energy is focused around leveraging the power of video, something we ALL need to be paying more attention to as business owners. IN THIS EPISODE, FIORELLA AND I CHAT ABOUT… the early days of starting their photography studio and how scary it was to commit to their first commercial lease in a shopping mall how they were able to generate line ups of people who waited hours for photo sessions with them why they pivoted into video production, from many successful years in photography the reasons that they feel video is so vital for businesses to add to their promotional strategy & much more! CONNECT WITH STORIA & FIORELLA https://www.instagram.com/storiaphotovideo/ https://www.storiaphotovideo.com/ P.S. ARE YOU JOINING THE NEXT ROUND OF THE VISIONARY METHOD, BEGINNING SOON? I’m looking for 6 individuals who are ready to make their first (or next!) $50,000 in business, and are ready to dive in and launch by the end of the year. Explore how The Visionary Method Business Coaching Experience can accelerate your growth. Feeling lost, confused or overwhelmed when it comes to starting an online business? Book a free (re)vision call with me and I’ll offer you customized recommendations on how to get “unstuck” so you can live a life filled with joy, happiness & fulfillment.

Earlier this year, I had the chance to attend the launch of an incredible foundation called Impact Zero, created by my friend Erin Andrews. At this event, I met 2 incredible individuals named Tanis and Mara who are the founders of an eco-friendly, package-free refillery in midtown Toronto called The Green Jar. More than just a shop though, Tanis and Mara are educators & community members who are on a mission to ensure that zero waste is accessible and less intimidating. Tannis and Mara spent their formative years on a 50 acre horse farm in the 1970’s and would spend their summers with their grandmother in the Swiss Alps, where low waste, package-free shopping was the norm. Tannis and Mara have memories of daily trips into town with their Grandmother to visit the baker, butcher and fromager, allowing one to catch-up with the proprietors and neighbours about the daily events. The sisters wanted to recreate a sense of community and similar feel in their space, but awaited the right time to open their own shop. As young adults, Tannis and Mara were frustrated with the amount of plastic waste they saw in their city. Their efforts to maintain their sustainable lifestyle by buying package-free products in bulk had them travelling all over the city, requiring lots of planning. There had to be a better way! The Green Jar was created in order to support a circular economy by assisting their community in reducing (and one day eliminating) household waste and single-use plastics, as well as embracing an eco-friendly lifestyle. This is an inspiring and informative conversion. We talk about their experience opening a shop just a mere few months before COVID, how they pivoted with the persistence of the global pandemic, some of the most valuable investments they made while planning out their store & who they hired, top items to switch to eco friendly, what sparked the idea to open the shop, how they built a community of customers, the most important things to have in place if you want to open a retail space, and more! This was their first podcast so I hope to do them justice with this episode. The best place to connect with them is on Instagram at https://www.instagram.com/thegreenjarshop/ OR visit the shop in Toronto at 1061 St Clair Ave W, Toronto, ON M6E 1A6 Visit their website... thegreenjarshop.com

Let's talk about the foundation of your marketing strategy... Your visionary dream clients Unique Brilliance The “method” Make it friction-less In this episode, we're discussing the 4 key pillars to put in place so that you can create a rockstar Marketing Strategy! First we will talk about your visionary dream clients… we dive into: Good marketing speaks to someone, not everyone - it’s OK to be polarizing and specific Mastering your marketing means knowing your VDC better than they know themselves Define them: geographic location, what they struggle with, what their “dream come true outcome” is How many dream clients are you working with? Next we will talk about identifying your Unique Brilliance… When you line up against 3 of your competitors, what sets you apart? Why should people choose YOU? These need to be qualities that your VDC will value Ex: price, fun, accessibility, product benefits, location, referral only, we invest back in your business, results first Did you create something this month that expresses your businesses Unique Brilliance? YES or NO. Then, we'll chat about The Method… Why you must "Show" instead of "Tell". What is the process and what is the name (3 to 7 major steps) Ex: Discovery Call, Social Media Audit, Social Strategy Presentation 1, Revision 1, Implementation, Monthly Review. How many people learned about or interacted with your "method"? Finally, we will cover Making it “friction-less” for your VDC's to buy from you! What are you claiming to be delivering on? Does your VDC really care about this claim? How can they try you on for size before buying? How many people did you offer your services to, in a "friction-less" way? That's it! p.s. Whenever you’re ready, here are 3 ways that I can support you Join me on Instagram for “behind-the-scenes” stories, strategies & the occasional slip-up, click here if we’re not connected Ready to make your first (or next!) $50,000 in business? Explore how The Visionary Method Business Coaching Experience can accelerate your growth. Feeling lost, confused or overwhelmed when it comes to starting an online business? Book a free (re)vision call with me and I’ll offer you customized recommendations on how to get “unstuck” so you can live a life filled with joy, happiness & fulfillment.

Have you ever met someone for the first time, and after hearing them speak for only a few moments you knew you wanted to hear more and soak in all of their brilliance? That was my experience with today’s guest, Michael Roderick. Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. Michael began his career as a High School English Teacher & then he broke into the world of Broadway producing, all in under 2 years. How’s that for a pivot!? Michael’s work focuses on how you can create a Referable Brand so that you’re top of mind for partnership, media opportunities, and more. In this episode we chat about “how to create a referable brand” and it’s perfect for aspiring, early-stage or established entrepreneurs. The best place to connect with Michael is to head to his website http://www.smallpondenterprises.com/ OR to click to sign up to receive his daily email. - Things mentioned in the show: Linchpin: Are You Indispensable? - Book by Seth Godin Join Michaels Community Facebook Group https://www.facebook.com/groups/209631220457867 Sign up to receive his valuable daily emails He mentions the book Influence By Robert Cialdini Tune into Michael’s Podcast here https://www.accesstoanyonepodcast.com/ - Connect with Kelsey... Need help with your Marketing Strategy? Looking for a community to keep you accountable, inspired & motivated so that you can make your first $50,000 in business? Learn more about the Visionary Method Coaching Experiences. https://kelseyreidl.lpages.co/