Profitable Salon Owner Podcast

Key Takeaways:03:10 - How To Get All Of Your Guests To Come Back In07:13 - Salon Experience: An Escape To The World13:54 - Your Customer's Fun Experience Starts At Your Door17:44 - Connecting With The Right People Is Important20:51 - Stay Positive And Opportunities Will Be In Front Of YouQuotes:“The key is the making it fun and entertaining. Because part of the salon experience, really, is an escape.” (07:13) (Doug)“When you get smacked in the face with one of the biggest challenges, that there's something to be grateful for. I think that's a sign of an emotionally healthy individual.” (15:30) (Jason)“I don't ever let it wipe me out and I don't give up. I mean, I do not.” (18:54) (Chelle Neff)

Key Takeaways:04:00 - Develop A Process Of Getting Talent To Audition For You07:09 - Unique Setup For Commission Salons09:52 - An Extraordinary Audition Process for Your Salon13:22 - Building A Relationship Within Your Team18:17 - What Does It Look Like To Have A World-Class Audition Process For Your Salon BusinessQuotes:“There was no win-win scenario situation I guess we'll say.” (04:53) (Shelby)“They want to have that team culture, they just don't know how to create it.” (05:40) (Jason)“This is not something that you just built overnight, like you just built a relationship.” (11:06) (Jason)

Key Takeaways:2:12 Jason explains High Octane Adventures7:10 Taking direction as a salon owner9:55 The importance of listening and level of trust18:47 First impressions change in the midst of growth

Key Takeaways:03:12 - Searching For People To Work On Your Salon Is Difficult04:51 - Set A Positive Mind To Attract Great Employees08:02 - Set A Great Perception Within Your Salon15:21 - Surround Yourself With Positive People17:37 - How Are You Leading your Staff As A Salon Owner?Quotes:“This is one of Mack Newton's deals, when you project your future for where you want to be, subconsciously your body will start doing things to get you there.” (04:35) (Doug)“Reality is created by agreements.” (05:53) (Jason)“I think the mindset to go with here, as a business owner, is you've got to get the mindset that I am the pathway for people to have amazing lives.” (20:47) Doug)

Key Takeaways:04:25 - How To Come Out Strong Amidst The Crisis09:16 - There Will Come A Point Where Some Part Of Your Management Team Need To Go10:37 - Benefits Of Being A Part Of High Performance Salon Academy17:52 - Figure Out Truth VS Fact23:20 - Who Are The People Who Bring In Money To Your Salon Business?Quotes:“Nobody ever wants a salon walkout, but it happens to the best of the best.” (00:00) (Jason)“Let's just focus on what you can control now and what you're going to do, and we're going to set a plan.” (14:26) (Lia)“This business was not built on two people's income.” (22:40) (Lia)

Key Takeaways:02:41 - Phones: The Safest Thing For Both Salon Clients And Employee06:27 - How John Harm Changed The Game In The Salon Industry12:00 - How Meevo Software Makes Salon Appointments Easier19:05 - Utilize Your Device To Interact With Your Customers21:55 - Stay More In Communication And Preserve Your Relationship With Your ClientsQuotes:“Trying to learn a lot of that stuff on your own, I mean if you want to waste a lot of time and beat your head against the wall, then that's a really good pastime. But I'd say go find professionals that can handle those problems with you.” (06:07) (Doug)“The best device you can be on is your own.” (18:51) (Jason)

Key Takeaways:05:02 - Reasons Why Virtual Consultations is a Must In Salon06:02 - How Consultation Online Affects Your Revenue09:39 - Seeing More At The Emotional Side16:41 - Bringing Your Staff Closer20:29 - The Unity Inside High Performance Salon AcademyQuotes:“I'm seeing the emotional side of it, and this is why I feel like it just saved us so much, even the emotional side for the guests and stylists.” (10:03) (Leti)“And at the end, we had some staff that left and wanted to do different things, or maybe just not come back to doing hair but it left us with the core. It left us with the ones who we stuck through it together and want to stick with it for future. It's exciting. It's really exciting.” (17:27) (Leti)“I have faith and I have a faith in a God who is going to be backing me up no matter what. He's in control. He's in control of all of it.” (18:41) (Leti)

Key Takeaways:02:10 - Restoring the Trust of your Guests inside Your Salon04:28 - Salons are Super Safe Place06:31 - How To have a Successful Salon while Staying Safe14:43 - Make Safety as Your Top Priority18:22 - Four Best Places To Communicate for UnityQuotes:“The fact is the salon is probably one of the safest places that you can be. Everybody's wearing masks, everything's getting wiped down, we got sanitation everywhere.” (02:59) (Doug)“It's building that trust. And like anything, it takes time to build it.” (17:01) (Doug)“You're registering this stuff in the background and it's building trust without a two way communication. It's not like I said, "Trust me," now you trust me. It's like, you ever walked in somewhere and it's dirty, or you walked in somewhere and it's just gross? Not to bring up a whole topic, but like gas station bathrooms, not a pretty place to go pretty much anywhere.” (20:57) (Jason)

Key Takeaways:03:41 - Three Ways To Make Money Inside A Salon04:47 - Right Time To Buy A Building VS Right Time To Lease A Building06:15 - What to Do When Purchasing Commercial Real Estate15:03 - How Do You Get Out Of A Lease?17:00 - Have The Best Relationship With Your BankerQuotes:“Whenever you start to sell your salon business, it's not attached to the real estate, so you can sell your salon business and it still would be paying you rent in the space and you would still have all that equity that would belong to you that no one else would be buying into.” (07:51) (Doug)“One vacancy open just one month can sometimes train wreck their entire year's worth of profit for having a month or two of a vacancy in your building.” (10:45) (Jason)“Because money is so cheap, meaning interest rates are so low right now. Keep as much cash as you can so you can do other deals.” (12:08) (Doug)

Key Takeaways:05:30 - Money Is Not Enough To Make Your Staff Stay With You08:25 - Making The Best Salon Team10:12 - Steering To The Same Path With Your Team17:57 - Your Staff, Your Family21:55 - How to Strengthen Your TeamQuotes:“It's very valuable to have someone look at things from an outside perspective.” (04:59) (Doug)“People need to feel valued. They need to feel comfortable. They need to feel they're part of a team, and they need to know that each other's got their back.” (07:16) (Doug) “We're sitting down today to do our code of honor as a team because we've grown and the glue feels weak, right? It just feels weak. We're not as tight as we need to be. So let's get that cleaned up. Let's move it forward, and let's get the team to rocket you forward because you want your team to be tight. And the tightness of the team comes from the culture.” (23:33) (Jason)

Key Takeaways:03:42 - The Value of Backstory in Every Salon Business09:28 - Dreaming and Believing Make Things Happen15:27 - Turn your Dream into Reality21:38 - Success Tip: Step Out of Your Comfort Zone23:20 - Surround Yourself With People Who Push You To Achieve Your DreamsQuotes:“You got to have that dream and that drive that you want something more than where you are.” (09:10) (Doug)“You got to figure out what motivates you.” (16:40) (Jason)“By putting yourself in that different situation, all of a sudden your body starts believing that it can do things that it never thought was possible. Your mind starts believing things differently. And it just makes such a difference in how you operate as a person when you start believing things that you didn't believe before.” (22:43) (Jason)

Key Takeaways:05:01 - How Kati Whitledge Manage and Motivate Her Staff08:42 - Your Relationship with your Customer Depends on their Satisfaction11:12 - Meet Your Stylist as a Great Starting Point12:21 - Connecting New People with your Team through Emotions13:33 - Linking with your Whole TeamQuotes:“It's typically because we fear rejection as humans. We don't want to be rejected. We don't want to reject others.” (08:56) (Kati)“People buy the best or the least expensive. There's no in between.” (13:07) (Kati)“Sometimes when people get a little too excited, a little too expressive on some of their points of view that should be kept in a different arena but not out there for the public to see. They just got to think that through.” (20:44) (Doug)

Key Takeaways:01:43 - Focusing on the Positive Side of Everything03:28 - Social Media Impact to the Mindset of your Staff05:07 - How to Win the Game of Business10:38 - Doug explains the importance of having a “Leadership Team”19:02 - Consistent service of High-Quality Experience to Your CustomersQuotes:“Business is a game.” (04:53) (Jason)“You can either fight the rules or deal with the rules.” (20:53) (Jason)“You guys stay open. That's the goal.” (22:11) (Jason)

Key Takeaways:06:52 - Playing games reflect yourself07:50 - What made digital training painful?10:28 - Edge of Digital Education to Salon Owners11:52 - Connecting Salon Owners Online13:05 - Bringing Salon Owners as One through Intimate DiscussionsQuotes:“How we play games is how we act in life.” (06:21) (Celene)“Everybody wants to feel validated and appreciated.” (19:01) (Celene)“Our job as an entrepreneur is to create jobs, not to take jobs. And so many hairstylists, we struggle getting ourselves to lead and get out from behind the chair so we can run our businesses.” (08:38) (Celene)

Key Takeaways:05:49 - Support your Staff07:04 - Key points in Training your Staff11:54 - A Call for Leadership14:58 - Connect through Pain18:58 - Online Education for Salon ArtistsQuotes:“It's not about your name on the shingle. It's about what are you doing in that business to make better people that leave your salon and what are you doing to train people within there?” (05:24) (Chris)“That first time is always going to be scary. Your brain's always going to tell you that it shouldn't be. We don't know what's going to fail. They're not going to like me. It's all thing. That's okay.” (10:55) (Chris)“It's okay, be authentic.” (12:55) (Chris)

Key Takeaways:04:21 - Salon E-commerce05:03 - Salon Virtual Consultations06:58 - Stacey Soble explains the positive effect of Curbside check-in for Salon Business.07:53 - Ability to upload digital forms into your platform: Another Virtual Must for Salon Business08:11 - Salon owner’s different perspective about adjusting with technologies09:30 - Can new tech replace papers, which has been the traditional platform for salon transactions?12:43 - Ideas that helped implement a quicker, faster, and better technology to the people.14:29 - Available applications perfect for your salon business!17:50 - Having AI Chatbots for better customer satisfaction19:25 - Tech tip: Before implementing technology in your salon business, consider first its pros and cons, and weigh it carefully.Quotes:“Going paperless saves money.” (10:10) (Doug)“There's a lot of places out there to go get digital education as a stylist, but not a lot of places to go get digital education as a salon owner.” (11:49) (Jason)“Capturing the service accurately, and charging for it accurately.” (15:16) (Stacey)“I think this pandemic is helping move the salon industry in that direction of adopting technology faster.” (20:22) (Stacey)“More people have had great ideas during this pandemic than probably the last five or 10 years inside the salon industry.” (24:58) (Jason)

Key Takeaways:05:07 - Why do people split up the world of salon business?06:46 - Perceive texture hairs in a different point of view11:08 - Understanding the differences in everybody’s culture13:51 - Hair texture VS. Race19:48 - Race conflicts: How to solve it?Quotes:“As stylists, we should strive to understand hair, not people.” (13:04) (Shawn)“Let's start by employing and understand what it means to host and have diversity in your salon. Not just pick your people.” (16:02) (Keya)“Even though there are things that are different, it doesn't need to stay that way forever or mean that one is better or worse or anything in between.” (22:57) (Jason)

Key Takeaways:04:33 - Being aware of the mental situation of your staff08:54 - How to be the best salon out there despite the pandemic?11:59 - Influencing the society with a positive effect13:49 - Start your Day with Good vibes17:10 - What are you in this Society: The cause or The effect?Quotes:“No matter what's going on in the world, there's always things that we have in our life that we should be grateful for.” (14:40) (Shawn)“Don't be somebody that you're not.” (15:26) (Doug)“The one thing we can control is ourselves, and the most important thing to control about yourself is your mindset.” (16:59) (Doug)

Key Takeaways:03:43 - Self meditation08:47 - Connect with your employees as a salon owner14:22 - Being a salon owner16:36 - Right person for the salon industry18:54 - Why do most salon staff leave their jobs?22:14 - Health is wealthQuotes:“You can be a lot more vulnerable because it's just you, and you're just feeling the feels, you're living within yourself. Sometimes it's hard to do that, personally.” (03:56) (Jay)“When you're left with your own thoughts, then you might be distracting yourself from every single day.” (04:05) (Jason)“No stylists left behind.” (05:20) (Jason)“Bigger groups of people leave more room for diversity.” (06:46) (Gina)“It's important to connect one-on-one with them.” (08:26) (Jay)“If you've tried to force somebody into something they don't want, then find why do that? I mean that's like the dumbest thing in the world.” (10:10) (Doug)“People don't quit salons, they quit leaders.” (13:43) (Gina)“It's crazy, people want to be seen, heard, valued, and want to live a beautiful life. And it's sad. It makes me really sad to read just what people are going through. So I'm really passionate about that, I think that salon owners are the most amazing unsung heroes. We love salon owners.” (18:05) (Gina)“People support what they help create.” (19:49) (Gina)“You shouldn't be a 100% booked, if you're a hundred percent booked, stop.” (22:08) (Jay)“Creating a safe space is my biggest tip, and it's not easy. It's a lot of work.” (24:06) (Gina)

Key Takeaways:3:04 Shawn opens up about the stress he felt during the transitions of new family life during COVID05:58 You don’t need to fall into “fix it” mode07:05 Two tips on how to control stress levels10:58 Mental Real Estate16:23 Stress that bring up emotions and what to do about themQuotes:“As a salon team, communication has been key, we've remained closer together than we even were before COVID-19, so one of the things that I know has helped us tremendously as a salon team is, turning to this digital world, turning to Zoom and being able to do almost weekly check ins, weekly team meetings to where we were meeting on a weekly basis.” (Shawn Stearns) (04:26)“You've only got so much mental real estate available to you. So the idea is, if I use that mental real estate on things I can actually control, then I can get things done. And then my stress level goes down.” (Doug Campbell) (10:58)

Key Takeaways:1:39 How to find talent in the salon industry6:43 Options you have as the salon owner to find your ideal candidates13:05 How can I start using Canvas Recruit?17:10 How to eliminate the “Help Wanted” sign out of your salon windowQuotes:“If we can build this platform, Canvas Recruit, that's going to help empower thousands and thousands of beauty professionals on a massive scale, well, that would have served my purpose of empowerment.” (Jen Martinelli) (2:32)“It's a great industry. The thing about it is, it's such a great industry. And I think the better that we match the student up with the proper place, the higher we elevate that!” (Doug Campbell) (16:30)“I swear to God. Our goal is to literally rid the industry of the "Help Wanted" sign in the window. No more are we going to put "Help Wanted" sign in the window.” (Matt Martinelli) (17:10)“The younger people coming up, it's easy to be negative about, but they're the ones that really want to be woven into the culture. But if you're trying to do it with the wrong pieces of thread, it's not going to work. I think that's getting at your point, to get people to say, "Yes, that's the piece of cloth I want to be part of." And you build a team that way.” (Doug Campbell) (18:39)

Key Takeaways:2:44 Are you experiencing “the dip?”6:14 What kind of experience are you allowing your guests to have post-pandemic?9:47 Advertising and Marketing for your salon15:23 Alter your focus to what your guests are lacking17:24 You’re the curator of how you lead Quotes:“People are coming into your salon because they want to feel amazing they’re being made to look amazing!” (Doug) (6:35)“Your marketing should be changing every 10 to 14 days right now.” (Jason) (14:09)Links Mentioned:Join our Academy : https://highperformancesalon.com/

Key Takeaways:3:40 The gap made between the stylist and the salon owner, when it comes to promoting on social media7:30 Jamie talks about how current and potential would like to see more than just hair pictures, you can get a lot of engagement through the “behind the scenes” posts11:30 Ways to engage people to your posts as a stylist and/or educator, what is your goal? Do you want to promote education or do you want to grow clients?17:02 What to do when you run out of content ideas? Ask your audience20:00 Explaining the need to create a standard, as a salon owner, of the kind of content you are willing to promote from your stylists Quotes:“I truly think that a stylist and a salon owner can come together and build it as a team and support each other” (Jamie Dana) (2:53)“From my perspective as a salon owner, I think it’s very valuable to have these specialized stylists within the salon. It’s ok if they love one aspect of their career, why discourage that when we can encourage it!” (Doug Campbell) (5:26)Links Mentioned:www.ohhotgram.com

03:46 Start from the beginning, “What can you use the money for?” With a PPP loan.7:34 Forgiveness application wants you to specify what the owner’s pay was, is this pay allowable or trying to disallow?12:37 What does the Flexibility Act fo for owners that cannot get back to the level of staffing they had prior of COVID.15:11 The necessity of a good culture in your salon.19:16 How to receive help from Kopsa Otte.

Key Takeaways:2:53 Your businesses are going to be flooded with challenges and obstacles but also cash and opportunity9:11 Return on investment in marketing, investing in your team and investing in self16:53 How much savings should you have as a salon owner20:28 Savings account, Is it working for you?Quotes:The investment is priming the pump to get the machine to start to work. So rather it's marketing, rather it’s investing in your team, rather it's investing in yourself in business development and personal development. You've got to start putting that money in there. (Doug) (12:49) Bucky Fuller defined wealth this way: "Is the number of days you could go without any more income coming into your life." So think about that for a second. How many days could you go without income coming into your life? (Jason) (19:07)

Key Takeaways:1:47 When pressure happens, people’s real character shows up6:36 Having tougher conversations about, who do we really want to do business with and during this process.12:53 Ask yourself, “How can I show up bigger?”15:53 Correct the behavior, not the person18:45 How diamonds are forgedQuotes“It’s asking the question, “What can I do” not, “I’m sorry, I can’t.”(11:31) (Jason)“What I would say is, whether it’s vendors, stage, or guests, show gratitude and let them know that you appreciate them.” (14:58) (Doug)

Key Takeaways:4:10 Salon Owners and other professionals need to serve everybody when they return to the salon after re-opening.7:08 Jason opens up about his self care rituals to sub stain from burning out.8:57 Doug shares his self care tips.15:44 Write “What drains you?” And “What fills you up?” List.18:33 “Complement Waterfall” for you and your team.Quotes:“People say, "Why are you staying that situation?" Well, because it's familiar, you're comfortable with it. It's just, it's the way we're made. So you just got to be aware of that. It's like, "Oh, am I falling back into that? Even though I know it's not healthy for me, but it's familiar. I know how to operate at that level of chaos." “ (14:32) (Doug)

Key Takeaways:1:25 Doug discusses “What is a Quarantennial?”5:33 Viewer comments on her experiences coming back into the salon with the new rule of having to wear a mask while in the building.9:19 Doug discusses that this time away is a great period to reset the culture of your salon, if need be.11:25 Jason speaks on “How much are you giving your staff from a managerial perspective?”15:47 Doug talks about changes they have made to prepare clients for the new experience inside the salon20:04 Jason talks about being aware of what your clients really want, when deciding if you are taking away services, such as blow drying, from your guests.Quotes“There are real anxiety and real stress things that are happening and the question becomes how much are you giving your staff from a management perspective of what do they say to themselves when things start to get a little sideways, when they start to get a little bit messy?” (11:25) (Jason)

Key Takeaways:3:37 Robyn talks about the plan and challenges she had rescheduling her clients after being closed for almost 2 months7:05 Doug asks Robyn and Amy “What were the emotions you felt when you’re back in and opened and live to the public again?”10:22 Doug asks Robyn and Amy “How did you prepare your staff?”18:25 Jason asks how they are handling the social distance order while the business is open24:40 Amy and Robyn weigh in on question from the chat, “If you could re do your soft opening, what would it look like”?”

Key Takeaways:2:28 Give people grace when choosing whether to open their salon back up5:18 Discussing Georgia reopening their salons already7:15 Discuss making the call as a salon owner10:10 Doug talking about looking at your new business expenses when you open12:49 Accepting the consequences of any choice you make14:38 Thoughts on employees who would like to stay on unemployment and what to doQuotes:“I don’t really think there is a right and wrong decision, there is your decision” (1:31) (Doug)“We should be empowering people for them to make the right decision for themselves, their families, their team and allow them to own it” (3:11) (Doug)“If your team is getting blown apart right now, it’s a reflection of you as a leader.” (17:02) (Jason)

Key Takeaways:3:13 Getting Staff ready prior to salon opening back up6:50 Getting your guest ready for the new procedures inside the salon10:05 Conversations on social distancing in salons15:01 Discuss the topic that “Salons are going to be slower than ever before”18:24 Discussing the topic of whether it is a good idea to have services on sale for reopening22:50 Control the attitude and energy of your salonQuotes:“I think salons are going to be busier than ever when they open back up, I don’t think being slow is going to be an issue!” (15:11) (Jason)“Your job is to serve your client’s beauty needs, don’t get lost about what your job is, to help them to look beautiful and they’ve been suffering for the last 4 to 6 weeks, so serve them.” (20:05) (Doug)“You will control the attitude and energy at which you look at reopening you salon” (22:50) (Jason)

Key Takeaways :3:12 Andrew explains techniques he utilizes to elevate bad moods4:57 Explaining the “Confidence Trap”7:11 Difference between dysfunctional and functional moods10:23 Professional Beauty Association resources during this time13:29 Powerful questions to ask during coaching right now17:11 Doug reiterating Andrew’s philosophy on helping coach or mentor your staff during these times21:01 Andrew talks about stopping the work day at a hard limit, and switching to something positiveQuotes :“One of the things that really support me, to change my mindset to positivity, is simple awareness” (3:30) (Andrew)“The most powerful question you can ask somebody during coaching, “Where are you today?”” (13:38) (Andrew)“I’m talking to salon owners, school owners, school students, and there is turmoil in their life and it’s hard not to take on that stress and energy. So I just make sure that everything I’m doing outside of that space is refueling positive energy.” (21:57) (Andrew)

Key Takeaways:03:25 - How to use this time as an opportunity 05:07 - Optimistic vs. Pessimistic? 06:08 - How to maintain a level of high optimism 10:22 - Shift your focus from obsessed to excited about the future 14:15 - People are on camera now more than ever having to confront their image 16:58 - Pivoting in a new directionQuotes:“How do you shift your focus? Are you focusing on the things you have control over or are you focusing on things you can’t have control over?” (02:34) (Jason)“Can’t control what happens to you but you can control your response to it.” (03:13) (Doug)“This is not a time to be on vacation, this is a time to double-down, be overly optimistic for your staff” (04:43) (Jason)“You get to choose how you want to feel” (05:19) (Jason)“Your reality is created by the agreements you make with other people, but also the agreements you make with yourself.” (10:46) (Jason)“Your job as a salon owner is to maintain this widely obsessive optimism for everyone around you, especially your team, especially your guests.” (13:35) (Jason)

Key Takeaways03:15 – How salon owners can stabilize, organize and capitalize during these times of uncertainty09:17 – Why now is the time to serve, not sell13:16 – Explaining and learning how to apply the 80% Done Rule18:26 – Where to look for the opportunities, as opposed to the obstaclesTweetable Quotes“What we’re trying to pay attention to right now is what can we do to keep you focused and keep you moving on and getting strong.” (06:55) (Jason)“So, if you’re busy out there and you’re putting on all these, ‘Hey please buy from us,’ and you’re begging your clients and customers for money, that’s not the direction we want you to go in. What we want you to do is serve your community like you’ve never served them before.” (09:34) (Jason)“I remember when we first opened our salon, I was everything. I was the janitor. I was the handyman. I was HR, the whole nine yards.” (11:34) (Doug)“I wouldn’t let go of things until they were 100% perfect, and I wouldn’t hand things off unless someone could do it 100% perfect. And, what I realized is that not only was that holding me back, but I was stealing people’s future from them.” (12:24) (Doug)“You either choose to look at the opportunities right now, or you choose to look at the obstacles.” (19:51) (Jason)Links MentionedHigh Performance Salon Academy Website – [https://www.highperformancesalonacademy.com/]

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