Profitable Salon Owner Podcast

Takeaways:02:43 - Understanding the transition process06:59 - Five levels of owning the salon09:03 - Levels of piecing out10:05 - What kind of salon owner do you want to be?18:00 - Creating generational wealth 19:40 - Different profit methodologies21:50 - The key is to have a plan22:50 - Always seek helpQuotes:“Partners start to come on when your business produces a healthy profit” Jason Everett (08:24)“Start with something” Doug Campbell (16:36)“Level yourself up” Jason Everett (18:43)“Your business's number one job is to produce cash” Jason Everett (18:53)“Pull out money as you're making money, you reinvest a portion, you pull a portion out and use that money to buy called cash flow producing assets” Jason Everett (19:42)“Take a certain portion of that and put it to work for you” Doug Campbell (22:16)“We believe every salon owner deserves to create wealth in their business” Jason Everett (24:11)Links Mentioned:Evorevopodcast.comHigh-Performance Salon WebsiteJoin our FREE FB Community

Takeaways:02:16 - Roles of an influencer04:35 - Misapplication of information from influencers08:31 - Using KPI's (Key Performance Indicators)10:04 - When do you need to make "the" jump?12:30 - Tracking your business17:04 - Importance of getting direct feedback20:30 - Charging the right prices22:30 - Importance of getting a coach25:16 - Measure your Retention27:11 - Reach out, get some SupportQuotes:“Listens to influencers, but then taking the gradient back to where you are on your journey” Doug Campbell: (07:00)“They (influencers) inspire us to potentials that we have as artists and as hairstylist” John: (12:25)“Getting the right feedback at the right time in order to take the right actions to do it” Jason Everett: (19:42)”People do business with people they like” John: (21:47)“There is a plan for you to get not where you would like to be, but where you're supposed to be” Jason Everett: (29:19)“There is the right advice at the wrong time that will not help you, but the right advice at the right time will make you extremely successful” Jason Everett: (29:47)Links Mentioned:Evorevopodcast.comHigh-Performance Salon WebsiteJoin our FREE FB Community

Takeaways:06:17 - They run out of a future with you07:17 - Offer business partnership opportunities08:47 - Grow people through your leadership team09:20 - Grow people into wanting to become shareholders14:36 - Asking the right question to know their entrepreneurial tendencies15:40 - Get a good non-compete agreement10:28 - Be true with your agreement22:44 - Hire right in the first place Quotes:“Because they feel like they've learned everything they've learned from you and they've outgrown you” (Jason Everett) (05:29)“So now they go from a culture mindset, they go to a profit mindset because you've got to educate them on what that looks like” (Doug Campbell) (09:22)“You can try to figure it out and do it on your own or you can join a team that you really connect with and get into an established salon that could open up multiple locations” (Doug Campbell) (18:15)“If you have a non-compete, you have to enforce it. I don't care if it's your favorite. Doug Campbell” (18:58)Links Mentioned:Evorevopodcast.comHigh-Performance Salon WebsiteJoin our FREE FB Community

Takeaways:02:30 - Time vs. Money04:56 -The Business Owner is the architect 06:29 - Upgrading your Time11:55 - Delegate vs. Abdicate14:31 - Getting Leverage from using Software Systems17:08 - Whats your hourly rate?18:22 - Outsourcing20:44 - Upgrading your old habits22:09 - Evolve as a Business OwnerQuotes:“Time is our most precious asset and you can't buy more time” (Jason Everett) (02:38)“When you're a business owner, you've got to start to be the architect of your business” (Doug Campbell) (04:56)“When you're getting your time back, make sure that you're making good use of the time that you're getting” (Doug Campbell) (06:22)“In the beginning stages of being a business owner, you have to learn how to do everything” (Jason Everett) (15:24)“Your business owner habits are controlling the size of your business” (Jason Everett) (20:31)Links Mentioned:Evorevopodcast.comHigh-Performance Salon WebsiteJoin our FREE FB Community

Takeaways:02:58 - Four crucial things to know about hiring people05:23 - Creating an ideal staff avatar to follow07:37 - Writing the perfect job post 08:14 - Talking about the placement of new employees09:13 - Getting clear on your relationships15:28 - The 3 main things on keeping staffs23:48 - Budgeting and making Buckets27:18 - Creating a good cultureQuotes:“The more specific you get, the better answer you will get when you talk to people in a relationship” (Jason Everett) (13:21)“They gotta know what their path looks like and how I'm going to move forward in that” (Doug Campbell) (16:25)“As they get better, they start looking out the window” (Doug Campbell) (17:07)“Even though money is associated with all of this. It's not the first thing that people pay attention to” (Jason Everett) (19:41)“Get them to set their own goals based upon what they want to create in their life” (Jason Everett) (22:29)“Teach good habits” (Jason Everett) (25:06)“A culture of growth and a mindset” (Jason Everett) (27:22)Links Mentioned:Evorevopodcast.comHigh Performance Salon WebsiteJoin our FREE FB Community

Takeaways:02:43 - Staying up with your bank04:37 - Be Proactive08:16 - Be aware15:27 - Iteration of the ERTC20:14 - Do your own researchQuotes:“A lot of salons in our academy were very proactive and looked for local grants” (Jason Everett) (06:11)“Just be aware of where you're using it because that doesn't necessarily help you grow” (Jason Everett) (08:38)“I'm going to use this money to revamp things from a business standpoint so that my salon starts kicking out a good profit” (Doug Campbell) (09:07)“I want to use these grants to further my education, not just for me as the owner, but for my staff to employ more people, add more employees and create an amazing lifestyle” (Jason Everett) (11:57)Links Mentioned:Evorevopodcast.comHigh Performance Salon WebsiteJoin our FREE FB Community

Takeaways: 02:14 - Recruitment Issues in todays current state04:35 - Creating a Clear Program and Training06:46 - The importance of Role-Play to practice08:25 - How to overcome low-level conversation skills11:38 - About the “SALON TODAY 200 COMPETITION”17:09 - Implementing a new strategy21:02 -Tips on recruitmentQuotes: “What we've had to do is kind of sometimes unteach a little bit of what they learned” (Doug Campbell) (03:57)“If you're presenting an idea that's new or different, we like to see that you measured it in some way” (Stacy Soble) (16:03)“Usually people don't sit the submit button until the day that it's due” (Stacy Soble) (19:52)“Make your entire salon awesome” (Jason Everett) (24:54)Links Mentioned:Salontoday.comEvorevopodcast.comHigh Performance Salon WebsiteJoin our FREE FB Community

Takeaways: 02:48 - Benefits of using CBD08:45 - Misconception about CBD09:30 - CBD Massage11:24 - Bringing CBD in the salon for the right reason13:49 - Legal things you need to do in order to bring CBD into your salon20:23 - Processing payment and the use of terminology for CBDQuotes: “I left everything because I was, and it was like, I either wanted to die with access to a plant that made me feel somewhat human” (Jordan Person) (03:40)“I think people need to bring it in for the right reasons” Doug Campbell) (11:24)“It's a powerhouse, there is a limitless potential” (Jordan Person) (14:52)“The more we can educate people on this so that we can get the value of this product out there in the market, I think the better” (Doug Campbell) (24:01)“I imagine next five or 10 years, it's going to be more and more mainstream as we look into it” (Jason Everett) (24:22)“Whether, CBD is something you want to explore now or you want to in the future. I think education is the key” (Jason Everett) (24:32)Links Mentioned:http://www.primalhealing.com/http://jordanperson.com/Evorevopodcast.comHigh Performance Salon WebsiteJoin our FREE FB Community

Takeaways:03:13 - Getting back into education10:56 - Point system when getting a brand14:31 - Uncommon things that we’re not aware of getting points18:07 - The Importance of education from your brand20:18 - How to Select the Right Educator22:56 - Tips on selecting an artist25:17 - How do you get resources26:21 - An artist in your backyard vs an Artist across the countryQuotes:“Education is the key to everything” (Carolyn O'Connor) (04:32)“Principles are true in all cases” (Jason Everett) (06:40)“You got to learn and to earn” (Carolyn O'Connor) (18:22)“In order to grow, you have to have the knowledge” (Carolyn O'Connor) (18:54)“It's so important for you to stay inspired” (Jason Everett) (26:02)“An expert is anybody a hundred miles away.” (Carolyn O'Connor) (26:35)Links Mentioned:[email protected] Performance Salon WebsiteJoin our FREE FB Community

Takeaways: 03:11 - The fears and concerns in making the transition05:26 - Biggest mistakes at any salon consulting03:22 - Signs that you need to get out from behind the chair16:54 - How to maintain a beautiful relationship with the guest when you transition22:25 - The benefit of being in a communityQuotes: “You have to transition out of that to be able to make more money.” (Doug Campbell) (08:30)“The power of our community is like, they start to see people transition out from behind the chair.” (Jason Everett)(11:17)“You need to upgrade your impact.“ (Jason Everett)(15:14)“You have to transition from a me to a we idea” (Jason Everett)(19:27)Links Mentioned:Evorevopodcast.comHigh Performance Salon WebsiteJoin our FREE FB Community

Takeaways:03:25 - How television and media create negative imagery 04:59 - Fear is not real06:30 - Where do you sail your ship?09:41 - How to get a positive result16:51 - Are you teaching people to survive? Or to thrive?21:10 - Be Positive Optimistic24:35 - Wake Up, Make A ChoiceQuotes:“You must realize that fear is not real. It is a product of thoughts you create, do not misunderstand me. Danger is very real, but fear is a choice” (Jason Everett)(04:58)“There are dangerous things you can do, but you have a choice to be in a moment of fear or panic, or be in a moment of gratitude and excitement. “ (Jason Everett)(05:43)“The way that I see it is that all the good and bad things in your day are already out there. It's not that it was a great day or a bad day. It’s according to what you saw” (Doug Campbell)(06:03)“Don't look for an excuse to quit, look for an opportunity to win” (Doug Campbell) (07:33)“Bravery is not the absence of fear, but it's the action despite the fear” (Jason Everett) (10:52)“Your subconscious is a powerful thing. What you feed it, is what it's going to live off.” (Doug Campbell) (19:02)Links Mentioned:Evorevopodcast.com High Performance Salon WebsiteJoin our FREE FB Community

Takeaways:03:11 - Finding a good lawyer for your business05:17- The two legal games that are happening in the salon and spa spaces13:09 - Identifying what environment you are operating in13:41 - Having a clear agreement with the people you're hiring24:00 - Knowing your role as an EmployerQuotes:“but ignorance is not an excuse” (Doug Campbell) (19:54)“Take the time to get the clear agreement, do the homework, get the agreement” (Doug Campbell) (25:56)Links Mentioned:Evorevopodcast.comHigh Performance Salon WebsiteJoin our FREE FB Community

Takeaways:03:07 - A couple of ways of getting started as a salon owner06:46 - Shifting from “how can you sell yourself” into becoming a leader09:22 - The importance of changing your brand name before hitting your first 50k10:23 - The process of recruiting and hiring14:06 - How to pay yourself properly and legally 21:47 - Building a code of honor inside the salonQuotes:“Shift that mentality from that it's on my shoulders to let's lift this thing, but my plan needs to get beyond me doing all the lifting.” (Doug Campbell) (04:43)“Make a shift in your social media to go from promoting yourself to promoting the salon” (Jason Everett) (7:55)“The sooner you clean it up, the sooner you do things the way you're supposed to do it” (Doug Campbell)(16:50)“Creating it together is such a huge cultural shift.” (Doug Campbell)(22:41)Links Mentioned:Evorevopodcast.comHigh Performance Salon WebsiteJoin our FREE FB Community

Takeaways:03:43 - The “Insta Hangover”05:55 - Finding a balance and the community to be authentic online08:27 - Taking bad scenarios and turning it into education rather than a rant10:05 - Figuring out the actual emotion and intent in a social media post 16:00 - How Celene’s stylists handle an upset client on social mediaQuotes:“People are tired of having fake connections.” (Celene Dupuis)(03:21)“So many of us do on social media what we wouldn’t do in real life.” (Celene Dupuis)(05:15)“When I am the most emotionally charged that is the best time to share something BUT there has to be one layer of filter on it” (Jason Everett)(09:40)“We have put a mental health piece right in our training.” (Celene Dupuis)(21:29)Links Mentioned:High Performance Salon WebsiteJoin our FREE FB Community

Takeaways:04:08 - Living like an entrepreneur 10:16 - Why not having a plan is a bigger deal than you think 13:58 - Finding and training top talent 15:20 - Are you blocking our profit or just hoping it will come around?Quotes:“Yes you’re going to have to work extra hard at the beginning but you should have a plan to make that temporary.” (Doug Campbell)(02:26)“Entrepreneurship is not for everybody.” (Doug Campbell)(05:20)“Your budget should be the decision on that.” (Jason Everett)(11:15)Links Mentioned:High Performance Salon WebsiteJoin our FREE FB Community

Takeaways:06:10 - How to create a code of honor within a growing team and what a code of honor is 07:25 - Stylists or wild stallions? 11:15 - Paying yourself as the owner for being the owner not BTC16:48 - What software is right for you19:13 - Are you greedy with new guests coming into the salon? Quotes:“The grass is not always greener on the other side and now they’re on an island by themselves.” (Doug Campbell)(2:20)“One of the best things you can do is get an operating agreement for you as the ownership team.”(Jason Everett)(08:08) “He was still running a 10 chair salon like a singular booth rental.” (Jason Everett)(14:22)“The best thing you can do is set aside one day a week to work on the business.” (Jason Everett)(20:57)Links Mentioned:High Performance Salon WebsiteJoin our FREE FB Community

Takeaways:01:53 - Why Doug and his wife decided to own both salons and barbershops 07:40 - Setting up a proper culture in a barber shop 11:39 - How barbershops miss out on selling retail15:13 - The Art of Shaving in barbershops17:02 - How barbers should be selling retail 17:37 - All about men's skin careQuotes:“The idea is you got to set up a culture and a business where people can come in and do what they love to do, being an environment that's cool.” (Doug Campbell) (07:41)“Guys do want their problem solved.” (Doug Campbell)(17:01)“There is this myth that men don’t buy retail.” (Jason Everett) (19:26)Links Mentioned:High Performance Salon WebsiteJoin our FREE FB Community

Takeaways:03:35 - How you should be paying yourself as an owner still working behind the chair 8:44 - The mistake of bringing shareholders in too early 14:17 - What percent of salons actually take some profit 21:49 - The financial and the creative partnerQuotes:“Do you have a wealth mentality or do you have a poverty mentality?” (Doug Campbell)(02:43)“What would it cost for you to replace yourself with another person?” (Jason Everett)(8:36)“Otherwise you have something that is not really a business, you have a job that you own.” (Doug Campbell)(13:30)“The reason you got in was to make money, so let's protect that money right off the bat.” (Doug Campbell)(17:26)Links Mentioned:High Performance Salon WebsiteJoin our FREE FB Community

Takeaways:03:03 - The background of an amazing company Beauty Changes Lives04:33 - The various ways and people who might be shutting down a beauty career dream 07:00 - The types of scholarships Beauty Changes Lives offers and how to obtain one 11:42 - The importance of the financial information in the beauty industry and how it is lacking15:12 - The “Make Your Mark” campaign 21:50 - The goals and dreams for our industry Quotes:“We believe 100% that beauty changes lives.”(Lauren Conway)(03:04)“So we know that the public school system receives their funding based on their percentage of students that go into a four-year degree.” (Lauren Cnway)(09:31)“Once you know that, once you know the game is rigged against you..”(Jason Everett)(10:42)“So I think part of the thing is getting the scholarships out there, but with the scholarships, the education for people to understand what's truly possible in this career, in this career field.” (Doug Campbell)(12:49)“The goal is to let people know about all of the possibilities” (Lauren Conway)(15:30)“It is going to be a long road but it is a very worthy road to travel on.” (Jason Everett)(23:02)Links Mentioned:High Performance Salon WebsiteFREE FaceBook Community https://beautychangeslives.org/https://itstimetomakeyourmark.com/

Takeaways:03:02 - The MAIN issue salon owners all face revealed 04:14 - The curse of creative industries 06:36 - 9 key drivers to grow your business10:36 - The 3 things to fix in your business to drive it forward12:51 - Transferring BTC time to face time with your employees 19:09 - Importance of profitability Quotes:“We're really good at shiny object syndrome. Oh, that's fun. Let's start there. I've got a great idea. I'd like to serve my clients better. Uh, I want to an implement something new and before we know it, we juggling a hundred things” (Larissa Macleman) (03:50)“What's the result I'm going to get, because I think we can too easily want to do things because they're fun. They're cool. I can see that they can be better that we forget to go, how is this going to impact my business, right?”(Larissa Macleman) (07:49)“Do you want to be a service provider? Or do you want to be the business owner?)(Jason Everett) (11:50)“People just rely so heavily on the stylist to represent the brand rather than the brand representing the brand and the stylist to be a representative of the brand.”(Jason Everett)(21:15)Links Mentioned:Website - https://highperformancesalon.comJoin our FREE FB Community - https://www.facebook.com/groups/113597492523494

Takeaways:02:17 - How COVID affected the cancellation policy in salons07:58 - Is an online booked appointment a REAL appointment? 08:20 - A couple ways to solve the no show problem 13:56 - The importance of a “guest form”15:18 - The language of a confirmed appointment 18:13 - Should you cancel an appointment who is not confirmed? Quotes:“Before covid you had more authority to enforce”(Jason Everett)(04:30)“I think that the idea, instead of punishing them for doing it is how do we take care of them and procure them correctly when they book that online appointment”(Jason Everett) (05:18)“I want to talk about what's the sequence that needs to be set up so that whether you have your own software that does this, or they do it, there's a tool to make sure like a system to follow, to make sure that they actually show up for their appointment.”(Jason Everett)(11:25)“If you no show on me, that is my fault”(Jason Everett)(15:57)“True communication is the response you get, if you're not getting a response, you're probably not asking for a response.”(Jason Everett)(19:34)Links Mentioned:Website: https://highperformancesalon.comJoin our FREE FB Community - https://www.facebook.com/groups/113597492523494

Takeaways:03:13 - How John DeMato got started in the photography industry 05:03 - What details in the salon to look for when taking shots of your salon08:40 - John explains how to use different angles and shots to tell a story in your salon14:30 - The curse of being an expert in the salon industry and how it may be affecting your social media feed17:17 - Tips for getting the best interaction candid shots from a professional photographer 18:43 - The 3 angels you should be getting for the perfect candid shots21:50 - What shots to ask a photographer to get if you bring one into the salon 24:15 - The importance of telling the story of the salonQuotes:“All of these things are what paint the full picture in addition to the human part”(John DeMato)(07:22)“It gets very boring.. Another thing of hair, great”(Doug Campbell)(09:56)“Don't fall into the trap of doing the same thing every time, what are the elements that”(Doug Campbell)(11:20)“It should be the whole experience from start to finish” (Jason Everett)(14:30)“Don't be satisfied with one photo”(John DeMato)(18:20)“Having other people on your team to know to instinctively come over and grab some shots for you.”(Doug Campbell)(19:39)Links Mentioned:Website - https://highperformancesalon.comJoin our FREE FB Community - https://www.facebook.com/groups/113597492523494John DeMato - https://www.johndemato.com/siy-headshot

Takeaways:01:40 - Are you comparing apples to apples when looking at booth rental vs commission?06:09 - How salon owners have disserviced their stylists with lack of info 07:22 - Is booth renting owning a business or owning a job 08:09 - What is an entrepreneurial seizure 14:15 - Jason and Doug give a spreadsheet that shows the financial difference of booth renting vs. commission 16:00 - The ACTUAL apples to apples financial comparison of rental vs. commission salon25:05 - The value of a commission salons benefitsQuotes:“We have the answer for you and it's called… INFORMATION” (Jason Everett)(0:50)“The only way I see you doing better on the rental thing, is by accident or on purpose, not doing your taxes correctly” (Doug Campbell)(04:23)“If you're a booth renter, you're not a business owner” (Doug)(12:09)“People on islands do not create good things, people in communities create good things”(Doug Campbell)(8:45)Links Mentioned:Website: https://highperformancesalon.comJoin our FREE FB Community - https://www.facebook.com/groups/113597492523494

Takeaways:01:22 - Are you rewarding yourself for being an owner? 03:05 - The 3 main types of income you should be pulling in as an owner07:30 - Are you paying yourself for behind the chair time as the owner?08:35 - Jason covers the various areas $ should go to calculate your stylists commission15:58 - Planning for profit20:13 - How to separate your profit by serviceQuotes:“Number one mistake is that they don't figure in their profit margin at the beginning”(Doug Campbell) (01:28)“If you want to have a real business, hopefully with any business, the goal should be at some point to sell it.” (Doug Campbell) (03:56)The goal should be to properly reward your stylist for working inside the salon and have them get paid at a level that they make money and the business can make money.” (Jason Everett) (05:54)“If you train your staff properly and if you can help them achieve what they're after, which is earning more income, growing their own personal book of business so they can have the lifestyle that they want and you can grow it. You don't need to pay more commission. (Jason Everett) (12:10)Links Mentioned:High Performance Salon WebsiteJoin our FREE FB Community of Salon Owners

Takeaways:3:30 - How do you navigate so that it is good for the business (staff) and clients5:30 - Tell staff and clients about your decision on mask mandate8:00 - Giving the guest the option to have the stylist wear a mask10:30 - If a client asks if the staff are vaccinated?12:45 - Make sure your front desk knows how to handle these situations17:00 - Put a plan in place and deal with it22:15 - Changing your communication to clientsQuotes:“You have to have a clear policy that everyone understands.” (Doug Campbell)(12:00)“It goes a long way if you have the humility to say that there will be mistakes.” (Jason Everett)(21:20)“You cannot please everyone!” (Jason Everett)(24:15)“Make a decision and move on.” (Doug Campbell)(25:00)Links Mentioned:Website: https://highperformancesalon.com

Takeaways:5:20 - Does your reality line up with the truth? 9:00 - Serving your/their self interest first.11:30 - Changing with the time16:45 - Wanting them to become an owner 18:30 - How do you adapt?22:00 - Growing with the changes to the industryQuotes:“It's not selfishness, it’s self interest.” (Doug Campbell)(6:10)“Are you better off because you forced them out the door.” (Doug Campbell)(9:00)“The problem is you start treating everyone as if they are going to leave.” (Jason Everett)(19:45)Links Mentioned:Website: https://highperformancesalon.com

Takeaways:4:30 - Talking to new people coming in7:20 - Employee seeing it good only for the owner and not for them (motivating for self interest)13:00 - How do you provide a different perspective on the same old information17:15 - Brainstorming together (Leadership team)19:00 - How do you get someone from knowing to doing it22:30 - Show Me! (Ask them to demonstrate something so that staff can improve)Quotes:“Do you want to be heard or do you want the results?” (Doug Campbell)(5:15)“Utilize other people on your staff to help communicate.” (Jason Everett) (16:45)“Your way is boring and dry” (Jason Everett)(17:50)“Help find your staff motivation and build that bridge for them.” (Doug Campbell)(19:30)“Ask them to show you so that you can see the gaps and improve on it.” (Jason Everett)(22:30)“Stop telling them and have them show you!” (Jason Everett)(24:00)Links Mentioned:Website: https://highperformancesalon.comJoin our FREE FB Community - www.facebook.com/groups/beautifulmindsfam/Rewire your brain with our FREE 7 Day Beautiful Minds Challenge - https://highperformancesalon.com/7day

Takeaways: 4:30 - I can’t claim ERC if I received the PPP?7:40 - Partial or full suspension qualifications10:15 - If my business has grown, how does that work? 19:30 - Looking at tax deductions in all avenues24:00 - What strategy is compared to compliance27:40 - When is it time to break up with your CPA?Quotes: 12:00 - “If you had full or partial suspension then you qualify” (Jeff Socha)21:30 - “What you do in 2021 is what your compliance will be reporting in 2022” (Jeff Socha)25:45 - “It's not about buying a product, it's about engaging into the planning to solve your problems” (Jason Everett)Links Mentioned: High Performance Salon Academy : https://highperformancesalon.com/Website: jeffsocha.com

Takeaways: 3:40 People can do what you do, but nobody has your story5:10 How to build the best story of yourself11:35 How do you tell stories as a salon owner14:30 HERO Story telling (Heart, Education, Results, Origin)17:45 Journaling some of your memories because of that story 21:45 Conflict and desire in your storyQuotes: 4:00 Your story is like your fingerprint (James)13:45 People are paying for your perspective on things (James)21:20 The story will make the sale so it doesn’t sound forced (Jason)28:00 Here’s ‘what is’, here’s ‘what could be’ (James)Links Mentioned: High Performance Salon Academy : https://highperformancesalon.com/Instagram: @jamescooperfilms

Takeaways: 3:00 What are control freaks4:45 Delegation vs Abdication7:30 Four steps delegation (1. I do, you watch; 2. I do, you help; 3. You do, I help; 4. You do, I watch)14:00 Shrink the task for better outcome, then add more. (Builds confidence)20:00 Hiring someone who is better than you (Can do your job better than you)Quotes: 2:50 “They are a control freak and have to be in control” (Doug)13:30 “Don’t give someone an agreement that is too big knowing they cannot keep it” (Jason)18:30 “Your job is to help people get wins” (Doug)23:00 “You won’t allow others to fail” (Jason)Links Mentioned: High Performance Salon Academy : https://highperformancesalon.com/

Takeaways: 6:00 A hamster on a wheel is busy but is not making any progress. 7:00 Doing the activity (busy) everyday but not making any progress. 12:15 How do you buy back your time and be productive16:00 Lower value tasks that you should not be doing19:30 How much is your time worth? Quotes: 4:00 We wear “Busy” as a badge of honor. (Jason)16:35 How do I elevate my time? (Doug)19:30 How much is your time worth. What is your effective hourly rate? (Jason)

Key Takeaways:5:00 - How business/salon owners are taxed 8:00 - How to setup your taxes (dividend plan)13:00 - Capture those that we are spending money on for tax deductions 15:45 - Emergency Wage Assistance (Canada) + Emergency Business Account (Canada)18:45 - PPP Loan 21:25 - Putting our kids on payroll (deduction)Quotes: 19:15 - “If you are eligible for the PPP Loan, go out and get it and max it out.” (Bob)25:30 - “There are compliant CPAs and there are creative CPAs.” (Jason)Links Mentioned: Bob Gauvreau CPA Firm - https://gauvreaucpa.ca/

Key Takeaways:4:08 - Poverty Mindset with money (People don’t have a good relationship with money)7:30 - The 5 financial You’s14:40 - Define the destination What do you want?20:30 - How do we bridge the gap between the owner and the employee22:00 - Putting our team member in a better position (investing in your team members)Quotes:"If you can't speak open and honestly, not just about your wins, but also about the things you haven't done well. It means those situations and experiences have power over you." (Jackson Millan) (6:30)"The only difference between a dream and a goal is a plan." (Jackson Millan) (16:20)Links Mentioned: Jackson Milian Facebook : https://www.facebook.com/jackson.millanJackson Millian Program : shor.by/TheWealthMentorHigh Performance Salon Academy :https://highperformancesalon.com/

Key Takeaways: 2:15 Social Media Burnout overview7:23 How salon owners are feeling towards social media (one word)11:10 What’s professional and what’s authentic13.15 Social Media Imposter Syndrome overview19:00 Focus on what is profitable as a salon owner20:45 Taking a break from social mediaQuotes“It feels like I have to be perfect right now” (Jamie Dana) (7:45)“Be authentic but be my professional self” (Doug Campbell) (11:43)“Focus on one to two things at a time that I love that will bring me money” (Jamie Dana) (16:00)Links MentionedJamie Dana YouTube : https://www.youtube.com/channel/UCQRi9AqAtLRkzzmxcdc5kKgJamie Dana IG : https://www.instagram.com/jamiedanahairstylist/

Key Takeaways:03:17 - The biggest mistakes people make when marketing themselves online06:25 - Tips on building a gorgeous AND functional website 09:30 - The detriment to having too much text copy on your website12:10 - The numbers behind the website 17:10 - Should you be concerned about massive follower count?Quotes:“Now that websites are turning more into lead generation tools instead of fancy brochures, we’re flipping the script on traditional website design and web build” (Lucas) (04:31)“Social media has been pushed down the throats of salon owners tremendously.” (Lucas) (07:37)“Social media is your portfolio, google is your client acquisition.” (Lucas) (08:10)“If they’re not getting what they want in the first 30-60 seconds they’re probably going to leave anyways.” (Jason) (11:37)“Advertise as locally focused as possible.” (Jason) (17:56)

Key Takeaways:04:30 - The importance and proper technique of debriefing situations08:25 - The issue with emotionally branding yourself13:40 - How to successfully debrief in a personal development meeting16:45 - Your job as a leader during a team debrief 22:30 - How to debrief with your clients at the chairQuotes:“It's a program that your subconscious creates to handle a situation.” (Doug) (01:33)“What worked, what didn't work, and what’d you learn?” (Jason) (06:05)“If your little voice learned that one thing in high emotion, when that situation happens again you’re going to go right back into high emotion.” (Doug) (08:07)“We talk about the situation and not attacking people.” (Doug) (15:05)“Thats a wall, that's why people get stuck, they keep taking things back instead of teaching people how to grow through it.” (Doug) (15:46)Links mentioned:www.highperformancesalon.com

Key Takeaways:03:13 - How and when you should fire YOURSELF09:10 - Getting caught in a comfort zone transferring from behind the chair to being a business owner15:33 - Jason gives a model for how to determine if you should be keeping or firing an employee23:20 - How to prepare to fire a cancerous top performer Quotes:“Fire yourself from the job that you have and give yourself the job of the owner.” (Jason) (07:19)“That's part of what profit is, is paying you or rewarding you for taking the risk and putting yourself in that position.” (Doug)(11:09)“Are your top performers costing you more money than they are making you?” (Jason) (14:06)“If their values do not match the business then guess what, they need to go” (Jason) (17:27)“I have never had someone come back to me and say I wish we would not have fired so and so, I have never heard someone wish they would come back” (Jason) (26:26)

Key Takeaways:8:36 - The largest reason your clients are no-showing your stylists8:43 - Keeping a positive relationship with your staff8:44 - How to motivate your team to practice their skills8:48 - Learning the RIGHT lessons from every situation, not just the easy ones8:50 - Hot tips from 2 successful salon owners on building relationshipsQuotes:“What is the secret ingredient to becoming more successful behind the chair.. It has always been relationships” Matt 8:34“Give opportunity to people that I see are pushing and putting in effort” Matt 8:45“I dont do as much management, I do more relationship building” Doug 8:47“Listening is probably the biggest thing.” Matt 8:51“Put your hand over your heart next time you are having a conversation” Jason 8:53

Key Takeaways:02:40 - Doug’s tells his story of switching from a hybrid salon to a fully commission salon08:39 - The issues that might arise while owning a booth rental salon11:10 - The ways the salon culture has improved moving to a commission based model14:30 - How Mandy and Ashley told their team they were switching salon models19:30 - Advice on transitioning company structureQuotes:“We could not control the culture leasing out stations” (Ashley) (08:08)“When you’re growing people and allowing them to grow, it is much different.” (Doug) (10:52)“Know that not everyone is going to convert and that is okay, be patient” (Mandy) (17:22)“You need to know the rules and make sure you’re running it correctly.” (Doug) (20:43)“The biggest mistake that rental salons make is running your salon like a commission salon but paying everyone like a rental salon” (Jason) (21:25)

Key Takeaways:03:23 - The main drama that affects growth in a salon and how to get around it05:10 - How to curb miscommunication in your salon12:40 - The importance of using a “time to do” list to continue your success16:40 - The struggles of being a perfectionist in the beauty industry and how to get around them18:00 - Hot tips on how to keep growing during a shutdown 21:00 - How to spend your office hours as a salon owner to stay productive Quotes:“The code of honor is designed to help everybody show up as the best version of themselves.” (Lindsay) (04:39)“If you don't know where your money is leaving or how it is coming in, then you cannot influence any part of it and you don’t have a stable environment for everybody.” (Lindsay) (07:46)“Most people over plan a day and underplan the year” (Jason) (13:52) “Version done is better than version none.” (Jason) (16:33) “If you focus on your growth, the salon's growth, and your staff’s growth, you will forever be a growing salon.” (Jason) (21:52)

Key Takeaways4:18 Every Business is Different6:45 Why Do You Need to Know Your Salon’s Value9:45 Fair Market Value16:46 How Sellable is Your Business?QuotesDoug: 1:36I think it's just good to be grounded in what a realistic value of your business in. Because again I said, the whole thing, if you're not aware of it, you can't manage it. You can't make it worth more. You can't offer the right people into your company if you don't know what that number is.Laurel: 4:18So that's the first thing that's very difficult because every business is different. Every salon is different and because the humans are different, so in how they handle things.

Key Takeaways:01:50 - The purpose and overview of PPP loans07:00 - Who qualities for the second round of PPP loans09:05 - What defines a “quarter” for the PPP loans, the answer might surprise you12:30 - The importance of having a relationship with a business banker16:30 - Why having a coach through these times is vitalQuotes:“More than likely there is going to be some extra cash with this that you can use for other things” - (Doug) (03:15)This is your opportunity to go to bat with your accountant, with the SBA… to qualify for this second round of PPP”- (Jason) (08:34)“This is an opportunity to stabilize your business and possibly catapult it into a much better position by later in the year” - (Doug) (16:05)“Use it for the areas you need to use it for, use it in things that you can invest in the growth of your company.” (Jason) (18:10)

Key Takeaways:03:55 Learning to question yourself with “what am I truly capable of”05:43 Discussing the fact that you have to CHANGE yourself in order to LEAD better06:44 Overview of a customized personal development challenge ran by HPSA12:02 Going through different vices adults use as “pacifiers” in their everyday life14:50 The “how to” and physical benefits of taking a daily cold showerQuotes:“When people see you are willing to push yourself, willing to take yourself to that next level, it encourages them to do it. ” (03:30)(Doug)“If I am my biggest problem that sucks, but on the other side it is good news because the only one you can truly change is you.” (05:33)(Doug)“Publicly accepted pacifiers that we use for our emotional support.” (13:02)(Jason)“If you cannot give this up for 7 days, there is a bigger problem that you need to look at.” (13:50)(Doug)“The healthiest high you can possibly be on is when you experience what you’re capable of.” (22:58)(Jason)

Key Takeaways:04:39 - Gift Card Promotions09:04 - Dangers of Discounting Down09:28 - Perks of Valuing Up11:35 - Pre-book Contests18:39 - Marketing for JanuaryQuotes:“And we always say you got to add value, value up. Don't discount down. Don't put everything on 50% off for January to get people in the doors.” (2:49) (Doug)“I want to tell you that in a digital world, physical things have a big impact.” (15:40) (Jason)“Literally every single day of January, you should have something that you create to get people to come in the salon.” (19:03) (Jason)

Key Takeaways:02:08 - What is December In A Typical Salon03:26 - The Most Important Thing To Sell This December05:18 - Enjoy December By Staying Healthy10:02 - It’s Not About The Amount Of Time, But The Presence And Quality16:08 - Give Your Brain A Minute To RelaxQuotes:“So if something shows up in your life, usually something else moves out of your life.” (04:45) (Doug)“It's not about the amount of time you spend with your family, the time you spend for yourself or time you spend at work, it's about the quality of that time. The presence you have in each of those things.” (10:12) (Jason)“Social media is kind of like people's new coffee.” (12:17) (Jason)

Key Takeaways:01:10 - It’s The Busiest Time Of The Year02:42 - What Are The Things To Do To Plan The Holidays For Your Salon Business03:32 - Biggest Mistakes That Salon Owners Make During Holidays08:42 - A “Popsicle Sticks” For Conversation Starters17:12 - Holiday Open HouseQuotes:“I think as a salon owner, one of the biggest things, and the ladies can chime in on this, is controlling the mindset of what are we about, what are we doing about the experience.” (05:59) (Doug)“I think you just need to find in your environment and your area of what works best. Don't solve a problem that you don't have.” (14:39) (Doug)“I don't think there's any good rules that come out of anger when you put them in place.” (15:44) (Jason)

Key Takeaways:07:37 - Shoot Videos That Talk About Promotions Or Special08:10 - Many Are Still Getting Nervous In Front Of Camera11:01 - Make Your Salon Transactions Legally Through Writing14:42 - Communicating Through Models and Methods18:05 - Be The Unique Person To Stand Out In Your Local MarketplaceQuotes:“Are you making some really simple mistakes on taxes that are robbing you from the lifestyle that you deserve to have?” (10:42) (Doug)“If somebody is not hearing the other person, you want to put a mediator in the middle and control how the conversation goes. What if you use a model? What if you draw a model?" (15:23) (Jason)“If you're sitting in the middle of the forest with other people and you're sitting in one place, it's really hard to find your way out of a thick forest sometimes. You got somebody from the outside comes in, then all of a sudden it becomes very clear what the path is.” (18:47) (Doug)

Key Takeaways:05:11 - Goal Of Having A Strong Associate Program06:48 - Common Mistakes When Building Associate Programs09:15 - Start Everything By Planning10:06 - How Does P-A-C-C Improve Your Salon20:24 - Perfectionist Game VS Installation GameQuotes:"All salons are different." (06:38) (Doug)"Better to be having somebody trained that leaves and somebody that you didn't and stays." (08:18) (Chris)"That there's a difference between knowing something and being able to do it." (17:48) (Jason)

Key Takeaways:01:07 - Having Fun Doesn’t Mean Playing Around Work03:47 - Difference Between Goofing At Work And Having Fun At Work08:10 - Why Games Are Important To Learn Inside The Salon13:44 - Create A Fun Environment To Keep The Energy Up15:16 - Effective Ways To Successfully Operate Your SalonQuotes:“If you're doing something, if you can't find a way to have fun doing it, then do something else.” (01:31) (Doug)“If you love what you do, you'll never work a day in your life.” (01:40) (Jason)“Your team in the salon are just like children in the sense that they like to be treated like human beings. They don't like to be treated as less than.” (17:12) (Jason)

Key Takeaways:04:56 - The Best And Worst Employees07:05 - Relationship Business08:26 - First Reason Why Your Staff Might Hate You12:20 - Being Tired Might Get Your Staff Secretly Hate You15:16 - Being On The Phone All The Time Brings You A Negative ImpactQuotes:“Everybody is a leader, but a smart leader knows how to bring out the best in other people.” (08:15) (Winn Claybaugh)“Gratitude is a muscle, it needs to be exercised.” (21:33) (Jason)“Get back to the original joy, your original why of entering the industry, of wanting to become a salon owner, stay true to what that original reason was, and that brings you the joy. And you better believe, with that joy, that comes along with being a better leader.” (26:27) (Winn Claybaugh)