How to find brilliance in your salon’s story
Are you good at sharing your story? Or maybe you aren’t much of a story teller at all? In today’s episode Jason Everett and guest James Cooper take a deep dive into the importance of storytelling in your life and how salon owners can benefit.
Profitable Salon Owner Podcast
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Show Notes
Takeaways:
3:40 People can do what you do, but nobody has your story
5:10 How to build the best story of yourself
11:35 How do you tell stories as a salon owner
14:30 HERO Story telling (Heart, Education, Results, Origin)
17:45 Journaling some of your memories because of that story
21:45 Conflict and desire in your story
Quotes:
4:00 Your story is like your fingerprint (James)
13:45 People are paying for your perspective on things (James)
21:20 The story will make the sale so it doesn’t sound forced (Jason)
28:00 Here’s ‘what is’, here’s ‘what could be’ (James)
Links Mentioned:
High Performance Salon Academy : https://highperformancesalon.com/
Instagram: @jamescooperfilms