041 - Fully "Loaded" January
In this episode, Jason and Doug talked about the ways you can make January fully booked like December. January is usually a tough month for the salon and spa industry, with clients cutting their costs after the frenzied Christmas spending, so Jason and Doug discussed new strategies you can try with both clients and staff. One of the best things to keep in mind is adding value instead of discounting down.
Profitable Salon Owner Podcast
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Key Takeaways:
04:39 - Gift Card Promotions
09:04 - Dangers of Discounting Down
09:28 - Perks of Valuing Up
11:35 - Pre-book Contests
18:39 - Marketing for January
Quotes:
“And we always say you got to add value, value up. Don't discount down. Don't put everything on 50% off for January to get people in the doors.” (2:49) (Doug)
“I want to tell you that in a digital world, physical things have a big impact.” (15:40) (Jason)
“Literally every single day of January, you should have something that you create to get people to come in the salon.” (19:03) (Jason)