The “Bad Influence” of Influencers
There's one major problem with following salon influencers, and if you don't know what it is, it could cost you thousands, if not millions. Watch or listen to today’s podcast as hosts Jason Everett and Doug Campbell together with guests Chris Sulimay and John Palmieri from Shop Talk, talk about that problem and ways to make sure you can see through it.
Profitable Salon Owner Podcast
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Show Notes
Takeaways:
02:16 - Roles of an influencer
04:35 - Misapplication of information from influencers
08:31 - Using KPI's (Key Performance Indicators)
10:04 - When do you need to make "the" jump?
12:30 - Tracking your business
17:04 - Importance of getting direct feedback
20:30 - Charging the right prices
22:30 - Importance of getting a coach
25:16 - Measure your Retention
27:11 - Reach out, get some Support
Quotes:
“Listens to influencers, but then taking the gradient back to where you are on your journey” Doug Campbell: (07:00)
“They (influencers) inspire us to potentials that we have as artists and as hairstylist” John: (12:25)
“Getting the right feedback at the right time in order to take the right actions to do it” Jason Everett: (19:42)
”People do business with people they like” John: (21:47)
“There is a plan for you to get not where you would like to be, but where you're supposed to be” Jason Everett: (29:19)
“There is the right advice at the wrong time that will not help you, but the right advice at the right time will make you extremely successful” Jason Everett: (29:47)
Links Mentioned:
Evorevopodcast.com
High-Performance Salon Website
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