013 - Handling "The Dip"
In this episode, Jason and Doug address what they coined “The Dip.” This new trend is what many salon owners are experiencing after re-opening their salons, it happens when your salon gets flooded with business and then it starts to slow down. The two of them discuss how guest experience, marketing and pre-booking strategies can alleviate you from experiencing “the dip.”
Profitable Salon Owner Podcast
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Show Notes
Key Takeaways:
2:44 Are you experiencing “the dip?”
6:14 What kind of experience are you allowing your guests to have post-pandemic?
9:47 Advertising and Marketing for your salon
15:23 Alter your focus to what your guests are lacking
17:24 You’re the curator of how you lead
Quotes:
“People are coming into your salon because they want to feel amazing they’re being made to look amazing!” (Doug) (6:35)
“Your marketing should be changing every 10 to 14 days right now.” (Jason) (14:09)
Links Mentioned:
Join our Academy : https://highperformancesalon.com/