023 - Gold Rush with Kati Whitledge
In this episode, Jason and Doug, together with Kati Whitledge, talks about attracting customers through strategies like guest matchmaking. It makes a huge difference when people are introduced to these new opportunities. They are constantly looking around new stylists, and places that can be their haven. It is important to get the personality match, and then look at the work from there and get down to what people like. This also relieves the stylist of the anxiety of meeting new people constantly and establishing trust with everyone within the salon.
Profitable Salon Owner Podcast
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Show Notes
Key Takeaways:
05:01 - How Kati Whitledge Manage and Motivate Her Staff
08:42 - Your Relationship with your Customer Depends on their Satisfaction
11:12 - Meet Your Stylist as a Great Starting Point
12:21 - Connecting New People with your Team through Emotions
13:33 - Linking with your Whole Team
Quotes:
“It's typically because we fear rejection as humans. We don't want to be rejected. We don't want to reject others.” (08:56) (Kati)
“People buy the best or the least expensive. There's no in between.” (13:07) (Kati)
“Sometimes when people get a little too excited, a little too expressive on some of their points of view that should be kept in a different arena but not out there for the public to see. They just got to think that through.” (20:44) (Doug)