Perpetual Traffic

Growing your company is far more than just more traffic. It’s all about internal processes and hiring the best people to do different jobs within your organization.  In today’s episode, we’re mixing things up a little bit. We thought it would be cool to show you some internal conversations we have among team members at Tier 11. Daniel Green, Marketing Creative Strategist, sits down with Alicia Katz, Director of Production/Product Manager, to see how she creates order from chaos. What goes on inside the head of the person who can really make things happen within your organization? Listen in to gain a better understanding of what it takes to run a successful online business.  IN THIS EPISODE YOU’LL LEARN: How project management tools help with optimization Two of Alicia’s favorite project management tools What a creative bodyguard is and why you need one in your company Tips for giving feedback in a respectful and collaborative way  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Daniel Green on LinkedIn Alicia Katz on LinkedIn Funnel Specialist job opening at Tier 11 DM @ralphhb on Twitter with your feedback on today’s episode.  OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode:www.AdRoll.com/PThttps://www.activecampaign.com/Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualHead to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite

Follow up with an inbound lead in 60 seconds or less, and your conversion rate will be 300% higher.   In today’s episode, co-hosts Ralph Burns and Kasim Aslam are face to face for the second time ever—this time in Austin, Texas, which is quickly becoming the entrepreneurial Mecca (according to Kasim). They’re chatting about conversion and why all the traffic in the world doesn’t do much good unless you’re following up with leads immediately. Solidify your sales process from start to finish before you worry about getting more traffic. Listen in as they share some valuable conversion tips—as well as something that’s really been energizing both of them lately. IN THIS EPISODE YOU’LL LEARN: How a strategic two-email campaign could get you a 60-70% open rate How to know if you need more leads or a better conversion process Ways to analyze your “leaky bucket” and reverse engineer it logically Something you absolutely need in your life right now (that you might not realize)  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: ScheduleOnce Attentive Funnel Specialist job opening at Tier 11 http://Crankwheel.com schedules call immediately (within 30 seconds) - this is with a setter not a Sales guy - “let me connect you with Steve our VP of Growth” http://Speak2leads.com sends leads to a round robin sales floor as soon as the lead comes in SMS from jotform.com follows up with leads under 5 seconds with: “hey (name) this is eda from (company) I’m dropping off kids at soccer can I call you in 2 mins?” “Here I’m sending you my contact info so you know it’s me when I call back!” (Sends their contact thing) http://Gmass.co - emails go right into Primary inbox - email first 5 days after http://WarmupInbox.com - eliminates cold emails going into spam folder http://AttentiveMobile.com for text messaging - what Perry uses for all his text messaging http://CrystalKnows.com - tells you how to sell to him/negotiate etc - helps salespeople how to sell - from their LinkedIn profile! Major tip: After a lead comes in a 2d email sent IMMEDIATELY after 1st email follow up - is opened 60-70%! On http://Bookkeeping.com (old agency customer and current Perry owned company) 5x more people schedule a call when it’s called a “demo” vs a “discovery call” Follow @ralphhb and @kasimaslam on Twitter  OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PThttps://www.activecampaign.com/Tier 11 Data Suite Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this show

How can you get around the new iOS updates in a way that’s legal and also works? In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their conversation with Ben Pang, Software and Attribution Product Manager at Tier 11. Kasim explains his Facebook Traffic Hack, and Ben shares his thoughts on it. The show gets technical, but even non-techy people need a fundamental understanding of the technical side this stuff if they want to stay in the digital advertising game. And, like Ralph says, “Ben dummy-proofed the narrative” so it makes sense to all of us. Listen in as Ben and Kasim take some really complicated concepts and make them surprisingly simple. IN THIS EPISODE YOU’LL LEARN: Who thinks Facebook is 100% compliant with iOS requirements (and who doesn’t) Valid concerns about Facebook’s Conversions API Gateway What you need to know about the Facebook pixel How to hack the system without getting in trouble  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Kasim’s Facebook Traffic Hack on YouTube Funnel Specialist job opening at Tier 11 Follow @ralphhb and @kasimaslam on Twitter  OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PT

Staying on top of the iOS updates and keeping your marketing edge means understanding things like ATT, API, EMQ, and AEM.  In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Ben Pang, Software and Attribution Product Manager for Tier 11, who is feverishly working on iOS solutions in his lab day and night. Ben thoroughly explains all the latest concepts, software, and acronyms in a way that even those whose brains aren’t quite so technical can understand.  Listen in for some great tips on ensuring your social marketing stays effective even as things keep changing.   IN THIS EPISODE YOU’LL LEARN: Everything you need to know about ATT, EMQ, and AEM How to use first party data to create your own attribution model What server-side tagging is and what makes it powerful What Facebook’s Conversion API Gateway means for you  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Follow @ralphhb and @kasimaslam on Twitter  OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode:Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PTTier 11 Data Suite https://www.activecampaign.com/

How can you best leverage Black Friday and Cyber Monday to both acquire new customers and keep your current customers happy (to keep spending)? Angela Ponsford is the VP of Customer Success (also known as the Social Cosmonaut of Stellar Communication) at Tier 11. In today’s episode, she sits down with host Ralph Burns to talk about the upcoming holidays—Black Friday and Cyber Monday in particular—and what you need to know to gain an edge over your competition. This time of year, of course you want new people buying your stuff, but it’s never been more important to make sure your returning customers feel nurtured and loved.  Listen in as Angela shares helpful tips for making the most of your advertising dollars in the next month. IN THIS EPISODE YOU’LL LEARN: How to balance customer acquisition with nurturing/retaining existing customers Why/how you need to look at your marketing very differently than you used to What can happen if you fail to focus on your email game How to make your returning customers feel loved with an irresistible offer  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 is giving away 5 FREE customer acquisition path audits Follow @ralphhb and @kasimaslam on Twitter OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite

What are the newest Google features, and what do they actually mean for your business? “Conversion Value Rules” is just one of the features Google has rolled out recently. Basically, it’s just what it sounds like. Google allows you to take a conversion value and create rules around it, based on location, audience, and device. In this episode, co-hosts Ralph Burns and Kasim Aslam talk through conversion value rules—and a bunch of other new features—and share what they love and hate about them. Kasim isn’t shy about his big feelings about Google and why he disagrees with them on so many points. Listen in to get smarter about what Google is doing, why they’re doing it, and how you can tell the difference between their crap recommendations and their really good ones. IN THIS EPISODE YOU’LL LEARN: Why offline conversion tracking on the back end is actually more effective Where to find out about Google updates early Why Kasim doesn’t want to be a Google Premier Partner Why Google will try to change your bid strategy (and why you shouldn’t let them)  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 is giving away 5 FREE customer acquisition path audits Follow @ralphhb and @kasimaslam on Twitter OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite Tier 11 Data Suite https://www.activecampaign.com/

Facebook is figuring things out after last summer’s iOS update, and your business will continue to profit from Facebook ads if you stay on top of the changes. Angela Ponsford is the VP of Customer Success at Tier 11. Less than an hour after receiving an email update from their Partner Manager at Facebook, she sits down with host Ralph Burns to talk about all things traffic, conversion, and what the changes in Facebook Ads Manager mean for you and your business. Even with all the unforeseen challenges recently, Facebook is still a great advertising platform. You just need to make sure you have the right tools in your toolbox. Listen in as Angela explains everything you need to know about AEM attribution, reporting, view-through conversions, optimization, creating website custom audiences, and more. IN THIS EPISODE YOU’LL LEARN: Why view-through conversions are controversial in the Facebook ad space  How to get around frustrating Facebook algorithms Small changes in Facebook Ads Manager that add up to a big difference Good news for people who are sending traffic to a third party domain LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 is giving away 5 FREE customer acquisition path audits Follow @ralphhb and @kasimaslam on Twitter OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetual

If you don’t know the key features of the top types of Google ad campaigns—and which ones will work best for you—this episode has got you covered. John Moran is the Chief Strategist for Solutions 8, one of the best Google ad agencies out there. In this episode, he sits down with his boss, Kasim Aslam, and they get tactical and technical about all things Google ads. The six most critical Google ads campaigns are: general, brand, competitor, DSA (dynamic search ads), remarketing, and display.  You don’t have to know all the nuances of each of these campaigns to benefit from this content. John and Kasim’s general overview will give you exactly what you need to help you oversee and manage the people running your campaigns. Google ads have never been a one-size-fits-all strategy. Listen in to see which ad campaigns are right for you.  IN THIS EPISODE YOU’LL LEARN: How to allocate dedicated budget to your highest value campaign types  Which campaigns are most powerful and why The science behind the magic of dynamic search ads How much you can expect to spend on each campaign  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Solutions 8 Episode 304 (How to Get Insane Google Smart Shopping ROAS)  If you disagree with something, tell Kasim on Twitter.  OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PThttps://www.activecampaign.com/Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualHead to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite

First party data is more important than ever before, and chatbots might just be the most effective way to capture it. Travis Stephenson, CEO of Chatmatic, believes that people who hate chatbots (which is quite a few people) are overcomplicating them. In this episode, he encourages people to think about automation in Messenger or IG as a simple way to funnel people through to get the solution they’re looking for. It’s more of a replacement for a landing page—a bridge to get people where they want to go. Don’t try to cram your entire ecosystem into your chatbot, he says, just use it for lead generation and segmentation.  Listen in as he works hard to convince Ralph Burns and Kasim Aslam to embrace chatbots. Spoiler: it’s not a hard sell for Kasim who is the world’s biggest cheerleader for first party data. IN THIS EPISODE YOU’LL LEARN: Why you should send cold traffic to FB Messenger or IG instead of a website What kinds of questions to use in an effective assessment sequence A 30 to 60-day chat sequence game plan for any size ad budget How to leverage Instagram’s engaging culture to get the response you want  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 is giving away 5 FREE customer acquisition path audits Connect with Travis on IG (@thetravisstephenson) Chatmatic.com  Zapier Follow @ralphhb and @kasimaslam on Twitter OUR PARTNERS: Get a FREE 14-day test drive with Sendlane  Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode:https://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite Tier 11 Data Suite

Marketing, at the end of the day, is the crafting and amplification of a message—and the crafting piece is more important today than it’s ever been. In today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by the one and only Ryan Deiss, the CEO of Scalable.Co, CEO of DigitalMarketer, and King of the reigning digital marketing community in the galaxy. No one knows marketing like Ryan Deiss. He’s been in the digital marketing game since he was 19—over half of his life—and he’s seen a lot of changes.  Ryan says that the holy grail of marketing and advertising is the ability to craft a message, yell it out to the masses, and have people who didn’t even know they were in the market have their ears perk up. That is the greatest skill that has ever existed and will always work in marketing. From this day forward, the best message wins. Period. Listen in for some marketing and messaging wisdom from the best in the business. IN THIS EPISODE YOU’LL LEARN: How to build your own community and media brand (and why it’s absolutely crucial) How to get your message out in the face of competition, algorithmic shift, & being priced out. Why Ryan Deiss, the CEO of DigitalMarketer, doesn’t market anymore Details about the perfect event for today’s confused/frustrated CEO/entrepreneur LINKS AND RESOURCES MENTIONED IN THIS EPISODE:  Scalable Impact Live (November 2-3, 2021) Wizard of Ads (trilogy by Roy Williams)   Justice Jewelers Rolex ad OUR PARTNERS: Get a FREE 14-day test drive with Sendlane  Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode:www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite

When it comes to growing your business, there’s one thing more important than traffic and conversion: your mindset. This episode is a little different from most. Think of it as a necessary mental reset. You come to this show to grow your business, but there’s much more to it than just getting traffic. Sometimes it’s not learning the latest, greatest ideas, but taking what we already know and being consistent with that. Maybe you have self-limiting beliefs that are keeping you from getting to the next level, and you need to overcome them. John Assaraf has a thick resume, several bestselling books, has built 5 multi-million dollar companies, and was featured in The Secret. And that’s only scratching the surface. In this value-packed episode, he shares his brilliant and extensive knowledge about our brains, how they work, and how we can use them to their fullest potential to ultimately become more successful. Listen in for some powerful innercises that can literally change your business—and your life. IN THIS EPISODE YOU’LL LEARN: How to create mental patterns in advance of needing them A quick and simple exercise to deactivate your fear circuit Tips for slowing down and creating a new behavioral process How to match your self-image to your why so you can take inspired action  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Brainathon: Change Your Brain, Change Your Income myneurogym.com Innercise (John’s new book) Having It All (another book of John’s) The Answer (another book of John’s) @johnassaraf on IG John on Facebook John on Twitter OUR PARTNERS: Get a FREE 14-day test drive with Sendlane  Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite www.AdRoll.com/PTTier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/

There’s got to be a way to make more money this year without working longer hours, right? Lamar Tyler, the founder and CEO of Traffic, Sales, and Profit, the premier community for purpose-driven African American entrepreneurs, says yes, there is a way. In this episode, host Ralph Burns chats with Lamar about his secrets to success. Lamar quit his corporate job in 2007 and started a blog to promote and equip marriages in the African American community. It took off and became a huge business and community and then Lamar developed a second brand for entrepreneurs.Listen in as Lamar shares his successful entrepreneurial journey, including tips for building community, creating culture, leveraging paid traffic, and attracting ideal customers.And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value). IN THIS EPISODE YOU’LL LEARN: Tips for getting in front of people and getting the head nod factor How to create great content that speaks directly to your customers’ pain points How/why to stabilize your first brand before developing the next one Core fundamentals of marketing that work across all industries LINKS AND RESOURCES MENTIONED IN THIS EPISODE: DM your review of Perpetual Traffic to @ralphhb on Twitter to win T&C recordings Traffic, Sales, and Profit Lamar on IG Lamar’s Facebook Lamar’s Book  OUR PARTNERS: Get a FREE 14-day test drive with Sendlane  Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/www.AdRoll.com/PTTier 11 Data Suite

If you want to survive in the traffic world as it currently exists, you have to innovate.  In this episode, co-hosts Ralph Burns and Kasim Aslam talk through some of the new advertising solutions they’re working on and testing out in this post-iOS update environment.  Bottom line: you can’t use the same strategies you’ve always used, and you have to set aside your biases and be more open to new ideas today than you ever have been. At the same time, you’ve got to go back to the foundations, the proven principles, the most important things about marketing. There’s no easy button; you’ll have to put in the work. Listen in for some creative ways to balance the basics with new innovations as you move into the future of traffic. And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value). IN THIS EPISODE YOU’LL LEARN: Everything you need to know about Facebook click ID How Kasim’s Facebook hack got them down from a $90/lead to $30/lead How to crack cold traffic (which you have to do or you’re screwed) Why the “faucet of traffic” is no longer a good strategy  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: DM your review of Perpetual Traffic to @ralphhb on Twitter to win T&C recordings Hotjar (screen recording software) Zapier (connect your apps and automate workflow) Ep. 324: An In-Depth Look at the Creative Process with Tier 11’s Tom Meredith breakthroughadvertising.com (get the book) $100M Offers (book by Alex Hermosi)  OUR PARTNERS: Get a FREE 14-day test drive with Sendlane  Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Google Podcasts and SpotifyMentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite https://www.activecampaign.com/Tier 11 Data Suite www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetual

The paid traffic landscape has drastically changed in the past six months, and the best marketers are the ones that can respond, adapt, and come up with solutions. In this episode, hosts Ralph Burns and Kasim Aslam step back and take a 30,000-foot view of what’s really happening in the advertising environment right now. Their respective agencies are doing well, but they’ve definitely taken some punches this year. There’s a lot of traffic still out there, but it has changed fundamentally in the last 3-6 months, and Kasim says it’s never going back to what it was.  Listen in for ways to stop being romantic about the old ways of making money and move forward into the present reality. IN THIS EPISODE YOU’LL LEARN: Which basic principles of marketing to get back to first The red flags to look for when someone’s trying to sell you B.S. How to break through your biases to innovate and solve problems How Kasim’s team fixed the iOS blindspot (to some degree)  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 (Ralph’s agency) Solutions 8 (Kasim’s agency) The 7 Critical Principles of Effective Digital Marketing (Kasim’s book)  Ep. 324: An In-Depth Look at the Creative Process with Tier 11’s Tom Meredith Matching the most relevant keyword to every search (9/23/21 Google article) If you have the solution for iOS 14 & 15, email Ralph: [email protected]   OUR PARTNERS: Get a FREE 14-day test drive with Sendlane  Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify and Google PodcastsMentioned in this episode:www.AdRoll.com/PTTier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.activecampaign.com/https://www.NEXTInsurance.com/perpetual

Nothing is more important than understanding the perfect messaging that resonates with your target avatar so they’re attracted to your product, service, or offer.  In this episode, Ralph Burns walks listeners through a real-life case study at Tier 11 where they crossed the streams with two big platforms—Facebook and Google—using customer acquisition amplification. The result: 19x monthly revenue increase for an up-and-coming digital product company in 12 months. They call this 7-step process The Creative Lab and no tip, trick, or social media hack can get you this kind of results.  Listen in as Ralph explains how The Creative Lab utilizes deep dive research and avatar research and turns it into unicorn ads that drive and scale your business and increase profitability. And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value). IN THIS EPISODE YOU’LL LEARN: What Facebook ads and Google ads can do in tandem that they can’t do alone How the 5 levels of traffic have changed recently with the new iOS updates The all-important DPI squared process Tier 11 takes every new customer through How to reuse data (and discard what doesn’t work) to scale your business LINKS AND RESOURCES MENTIONED IN THIS EPISODE: DM your review of Perpetual Traffic to @ralphhb on Twitter to win T&C recordings Tier 11 Email Ralph for case study presentation slides: [email protected] OUR PARTNERS: Get a FREE 14-day test drive with Sendlane  Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite www.AdRoll.com/PTTier 11 Data Suite https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/

If you have a vision for your ecommerce brand but need help getting there, joint partnership might be an option to consider. In this episode, host Ralph Burns sits down with Bill Hughes and Ashton Barlow of Growve to chat about alternative ways to scale and sell your business. Whether you want to sell it all, or just part of it, a joint partnership with Growve could give you the resources to scale your brand to its greatest potential.  Listen in to see if Growve might be a fit for your business. And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value). IN THIS EPISODE YOU’LL LEARN: What a joint partnership looks like in a real life business example Why 2021 is a great time to sell your business How the aggregator model allows you to focus 100% on what you do best  Why you need to be able to prove your valuation and how to do it  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: DM your review to @ralphhb on Twitter to win T&C recordings Growve Ashton’s email: [email protected] Bill’s email: [email protected] OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualTier 11 Data Suite www.AdRoll.com/PThttps://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this show

Host Ralph Burns answers questions (instead of asking them) about his very successful anti-ad agency, Tier 11. In this tables-turned episode, Hector Santiesteban, producer of the Perpetual Traffic podcast interviews Ralph about his hero’s journey from getting fired (twice) to building and running a successful 7-figure agency. Once upon a time, Ralph was told he had an unscalable business, and it was true. So he made some huge changes and watched it take off. Listen in for some proven tips for making the smartest moves at each stage of your growing business. IN THIS EPISODE YOU’LL LEARN: The most important thing you have to figure out before you start a business What business owners who want to scale can’t afford NOT to do The 5 characteristics/core values Tier 11 looks for in a new hire The key elements of a good prospective employee screening process  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 (click the pink button to see if you’re a fit) T&C recordings The 4-Hour Workweek (book by Timothy Ferriss) Forbes article about the new iPhone’s privacy features Search Engine Journal article about Google ads and small businesses Reuters articles about paid influencers and ad labels Connect with Ralph (@ralphhb) on Twitter  OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:Tier 11 Data Suite https://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetual

Ralph and Kasim share their biggest takeaways from T&C 2021. If you missed it, get the recordings here. Another great year of Traffic & Conversion Summit is in the books. In today’s episode, co-hosts Ralph Burns and Kasim Aslam meet in person for the very first time (and they like each other!). Kasim says he never cared for events until he attended his first T&C five years ago and was blown away. He shares why he goes to sessions that interest him, not ones he thinks are most applicable to his business. The duo is a little hungover after all the fun, but still lucid enough to share some amazing things they learned. IN THIS EPISODE YOU’LL LEARN: Why you can no longer afford NOT to niche down  Tips for easily creating content across multiple mediums The core principles of marketing/entrepreneurship we have to come back to A 90-day content plan that beats the algorithms and helps you own your industry LINKS AND RESOURCES MENTIONED IN THIS EPISODE: T&C recordings The 7 Habits of Highly Effective People (Stephen Covey) Principles: Life and Work (Ray Dalio) Breakthrough Advertising (Eugene M. Schwartz) Digital Marketing for Dummies (Ryan Deiss and Russ Henneberry) Go to YouTube and search for “Solutions 8” Google “Best Google Ads Agency” OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Keap, an easier way to manage every stage of the customer journey Clients Online, the go-to Facebook Advertising agency for businesses Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite

Traffic is sexy, but all the traffic in the world doesn’t matter if you don’t convert. Shaun Clark is the cofounder of HighLevel, what was once the best-kept secret in the marketing world and is now the fastest-growing CRM on the planet. HighLevel helps agencies thrive with their all-in-one sales and marketing platform.  In today’s episode, co-hosts Ralph Burns and Kasim Aslam chat with Shaun about taking care of clients and growing your business. Shaun doesn’t care what business you run, when a potential customer raises their hand and says “I’m interested,” the clock is ticking. You’d better get back to them—and in five minutes or less—or you lose. Listen in for some valuable tips on following up quickly and getting consumers to take action. IN THIS EPISODE YOU’LL LEARN: How to map out a simple, effective follow-up sequence Why Google Business Messages is (going to be) a huge deal Tips for small businesses trying to find the best agency Why it’s important to start local before you branch out  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: HighLevel HighLevel on YouTube The Short Life of Online Sales Leads (Harvard Business Review) Google Business Messages Business Network International The Psychology of Money by Morgan Housel Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.activecampaign.com/Tier 11 Data Suite www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetual

You can’t rush the creative process, but in the advertising business, you can’t get around deadlines either. So how do you find the balance? In today’s episode, host Ralph Burns sits down with Tom Meredith, VP of Strategy and Innovation at Tier 11. Tom’s past creative experience includes stints at Disney and Dreamworks, and he sees his new position at Tier 11 as the perfect place to shine. Ralph and Tom dive deep into the creative process and all it entails—from research to psychology to letting ideas ruminate to feedback loops to unicorn ads and more. Tom admits he thrives in chaos a little more than the average creative person. Listen in as he and Ralph help make sense of what can often be a messy process. IN THIS EPISODE YOU’LL LEARN: How to avoid a common mistake when building your company’s avatar The best places to get research on people who don’t have your product yet The why behind Tom’s controversial opinion that control groups don’t matter How to give your creative team more time while still meeting deadlines LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PT

Choosing the right marketing agency is critically important for businesses on a growth path. It’s no secret that co-hosts Ralph Burns and Kasim Aslam both own marketing agencies. But they give their word that this episode will be less self-promoting, more educational. Bottom line: listeners need to know this valuable information. They also get brutally honest: most agencies suck. And pretty much every business owner makes the wrong first choice. It’s like an entrepreneurial rite of passage. If Ralph and Kasim can save someone from that bad first experience, they want to do it. Listen in for their insider tips. IN THIS EPISODE YOU’LL LEARN: How to get clear on what you want/need before approaching an agency  Why you shouldn’t pay huge amounts of money to an ad agency upfront  What qualifications/certifications a marketing agency needs to have  How to figure out which agencies are effective at tracking/reporting LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 Solutions 8 Montessori schools Google Data Studio Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:Tier 11 Data Suite https://www.activecampaign.com/www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this show

You have to understand Google to survive in today’s digital marketing world, and nobody knows Google better than Fred Vallaeys. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Fred, the Godfather of digital marketing who spent the past 10 years at the MotherShip. Fred invented conversion tracking on Google Ads, bought Google Analytics on behalf of Google, and has the best Twitter handle ever (@siliconvallaeys). He’s the co-founder and CEO of Optmyzr, a software application that helps you automate certain facets of Google Ads, making it more efficient and scalable. Listen in for some profound wisdom from an absolute legend and genius—in language we can all understand. IN THIS EPISODE YOU’LL LEARN: How to be strategic with a smaller ad budget  How to get an edge in digital marketing when everything is automated What you need to know about offline conversion tracking and value adjustment How to mitigate the risk when building on top of Google LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Traffic & Conversion Summit (Sept 13-15) Optmyzr Digital Marketing in an AI World (Fred’s first book)   Unlevel the Playing Field (2nd book releasing soon) The Social Dilemma (Netflix)   PPC Town Hall on YouTube Episode 308: Spending Too Much on Customer Acquisition? Follow Fred on Twitter: @siliconvallaeys (best Twitter handle ever)  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:Tier 11 Data Suite www.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://www.activecampaign.com/

In a post-iOS 14 world, you need to rethink your offer if you want to stay competitive. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tier 11’s Angela Ponsford to talk about the importance of first-party data and viable transitional lead magnets. They’ll share expert advice about what your competitors are doing wrong—and how you can do it right. Kasim even claims that following their suggestions will put you two years ahead of the curve. Listen in for some great insight—and a chance to win FREE tickets to Traffic & Conversion Summit! IN THIS EPISODE YOU’LL LEARN: Why your business can’t survive without a CRM  The most important question your lead magnet should answer  Why your creative should intrinsically qualify your prospect (and what that means) What you need to know about UTM parameters and URL data LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tweet a positive podcast review to @ralphhb for FREE T&C tix! Traffic & Conversion Summit (Sept 13-15) Tier 11 CRMs: Salesforce, Ontraport, ConvertKit, Keap (previously Infusionsoft) Episode 317 with Angela (IG branded content ads) Dead Wake (book by Erik Larson) Donald Miller’s Storybrand UTM parameters  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode:Tier 11 Data Suite https://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualHead to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PT

William Palmer has run more than $10 million in Facebook ads for Tier 11, and he thinks it’s time for Facebook-only advertisers to diversify and look at YouTube. He says it can be a seamless transition if you do it right. In today’s episode, William sits down with co-hosts Ralph Burns and Kasim Aslam to share his interesting perspective on what makes YouTube ads successful for businesses and walks listeners through the 3 key phases of advertising on the platform. Kasim weighs in with a different perspective from his own experience as well.   Listen in and see if YouTube ads are right for your business and—if you’re already on the bandwagon—how to make them even more effective. IN THIS EPISODE YOU’LL LEARN: The pros and cons of YouTube ads compared to Facebook Why placement targeting is a good place to start for YouTube ads  The 3 phases of YouTube advertising and what to do differently in each one Tips for getting your YouTube ads to show up in your competitor’s videos  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Traffic & Conversion Summit (Sept 13-15) Tier 11 Eugene Schwartz’s Awareness Curve Tom Breeze’s Aducate Formula AdZoola  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode:https://www.activecampaign.com/Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetual

Find out if a sales funnel is right for your business? The truth is It depends on your business—and your definition of a sales funnel. In the marketing world, there’s a difference of opinion about whether or not sales funnels are an absolute game changer. Some people don’t even think they’re necessary at all. On today’s episode, co-hosts Ralph Burns and Kasim Aslam come at this sales funnel debate from opposite sides, but (spoiler!) end up finding common ground. Listen in, weigh the pros and cons, and pick a side: Team Ralph or Team Kasim? IN THIS EPISODE YOU’LL LEARN: Which customers, products, and services lend themselves to sales funnels What we lose with the iOS 14 update—and how to get it back The key difference between intent-based vs interrupter marketing The benefits of letting a customer engage on their own terms  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Perpetual Fridays on YouTube Ep. 304: How to Get Insane Google Smart Shopping ROAS w/Kasim Aslam Russell Brunson, inventor of sales funnels Traffic & Conversion Summit LIVE  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite https://www.activecampaign.com/

Is it time to re-engage with bots in your business? Chatbots were overhyped in 2018, then people lost interest. But bot technology has changed a lot since then. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Matt Leitz, founder of BotBuilders. Matt is on a mission to get the skeptical hosts back on the botwagon in 2021, and he makes a compelling argument for the power of bots—but “only if you like leads and sales and automated support.” He discusses the human component of bots and how they filter out unwanted conversations, making room for more money conversations.  Did Matt win Ralph and Kasim over to the Bot Side? Listen to find out. IN THIS EPISODE YOU’LL LEARN: How to use chatbots to capture email and phone #s (real ones) with one click  Why customers are more honest and upfront with bots than humans Hot tips for killer bot sequences The inside scoop on RCS, the new open source platform on the horizon  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: BotBuilders Minichat Meet Bob the BotBuilder (demo) Connect with Matt on Facebook  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:https://www.activecampaign.com/Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualTier 11 Data Suite www.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this show

Get the inside scoop on working with influencers and leveraging their audience and visibility to get more conversions and sales for your business. On today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by Tier 11’s Angela Ponsford for another edition of What’s Working Now? This month’s hot topic is branded content. What is it? Why is it exclusively on Instagram right now? Why should we care about it? And how do we use it? She explains how to go about finding these influencers and why you don’t need to land a Kardashian to get the most bang for your buck.  IN THIS EPISODE YOU’LL LEARN: Why and how to combine your regular ads with branded content Advantages of partnering with micro-influencers over big names What you need to know about mobile best practices 3 key steps to getting conversions through branded content ads  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Wizard Academy Branded Content Set-Up Guide (PDF) Branded Content: How to Do It Well (PDF)  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://www.activecampaign.com/

Before we dive into the episode, Ralph asks Kasim a very important question. Spoiler alert: Kasim says yes. YouTube is a great diversification strategy, and it’s definitely going to be the next phase of marketing, but the hosts wouldn’t recommend it as a place to start.  Learn why (and where you should start instead) along with the ins and outs of YouTube ads and some valuable advice on capturing your audience’s attention and getting conversions. They also talk about their new YouTube channel, Perpetual Fridays, and the success they’ve seen in a short period of time. You don’t want to miss this one. IN THIS EPISODE YOU’LL LEARN: How to best ask for the click in your creative (and get people off YouTube) Why instream skippable ads are best for customer acquisition What conversion architecture is and why it’s important to focus on The single best targeting Kasim has experienced on YouTube   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Join us LIVE for Perpetual Fridays YouTube Ad Sequencing Skippable Instream Ads Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://www.activecampaign.com/

We’ve heard it—and said it—over and over. When it comes to SEO and driving traffic to your website, content is everything. Right? Hold that thought. On today’s episode, Ralph Burns and Kasim Aslam sit down with Tyler Horsley, CEO and founder of Nuclear Networking, and he has a different take. Sure, he says, you still need words, but content doesn’t actually drive traffic; link building does. And he’s got the receipts from his leading SEO agency to back up his claims. Tyler believes most people don’t understand what SEO truly is, so agencies give them tons of tangible content to keep them happy. But the content isn’t what’s really moving the needle, and Tyler is only interested in what gets results. He generously shares his profound knowledge of all things link-building on the show.  IN THIS EPISODE YOU’LL LEARN: What one question to ask yourself before you hire an SEO agency The different link building types and which ones you really need What people keep doing that doesn’t actually help their Google rankings Which hosting platforms Tyler recommends and which ones to avoid  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Nuclear Networking Screaming Frog Yoast DiviTheme WP Rocket (for image compression) Directory building Ahrefs Majestic Advanced Web Ranking Flywheel WP Engine EOS  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode:https://www.NEXTInsurance.com/perpetualHead to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PTTier 11 Data Suite Tier 11 Data Suite https://www.activecampaign.com/

When it comes to getting traffic for your business, it’s obviously ideal to have a lot of money to invest in ads. But that’s not always realistic, especially for people just starting out. In this episode, Ralph Burns and Kasim Aslam give hope to those entrepreneurs who don’t have extra money for paid advertising just lying around.  The bad news? You have to spend for traffic. Period. The good news? You can pay with time if you don’t have the cash. Ralph and Kasim talk through some simple basics, things they did back in the day that really worked. The bottom line: bring value to people, and it will pay off down the road. It’s the Law of Reciprocity, and it works. IN THIS EPISODE YOU’LL LEARN: Why (and how) to provide value (for free) in online groups and forums How to conduct free avatar research on LinkedIn to get more traffic How to get in front of YouTube audiences to grow your own business What it looks like to develop strategic partnerships with other companies  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Robert Kiyosaki   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PThttps://www.activecampaign.com/

In this era of working remotely, companies have an entire globe as their talent pool. How (and when) do you hire the very best people to work for your business? On this episode, Ralph Burns and Kasim Aslam discuss their different philosophies on which comes first: putting processes in place or hiring people. Then they dive into how and where to find these top tier folks and how to make sure they’re the best fit for your company. Despite their differences, Ralph and Kasim have both created great company cultures in their respective virtual organizations. Listen in as they share their secrets (Kasim calls them Value Bombs) to hiring success. IN THIS EPISODE YOU’LL LEARN: The key difference between talent and skills and why it matters What 5 core characteristics Tier 11 looks for in new hires  How different strengths/talents assessments compare to each other How to screen and analyze your applicants in the hiring process  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: First Break All the Rules by Marcus Buckingham Traction by Gino Wickman StrengthsFinder 2.0 (now CliftonStrengths) Kolbe A Index Profiles International Tier 11 is hiring now  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:https://www.NEXTInsurance.com/perpetualHead to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.activecampaign.com/Tier 11 Data Suite www.AdRoll.com/PT

How are Apple’s iOS 14+ updates going to affect your ads on Facebook and Google? Does increased privacy for users mean less sales for you? On this episode, Ralph Burns sits down with two of the smartest social advertising people on the planet, Angela Ponsford and Kasim Aslam, to pick their brains about all things Facebook, FLoC, and fundamentals of marketing. If you’re a small business owner, they have both good news and bad news for you.  The best thing you can do right now is keep your head on, stay calm, do your research, and listen to this podcast. The storm is coming, but we can weather it together. IN THIS EPISODE YOU’LL LEARN: What FLoC means and how it affects you as an advertiser  3 updates Facebook recently issued related to conversion campaigns and ad manager The 2 most important things (that haven’t changed) when it comes to advertising The biggest mistake advertisers make when there’s a major change in the ecosystem  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: iOS14 Opt-in Rates (updated weekly)   impact of iOS14 & ATT on the mobile app economy    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher. Mentioned in this episode:https://www.activecampaign.com/www.AdRoll.com/PTTier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetual

Our previous episode with Kasim Aslam was one of our most popular ever, and he’s back! A few weeks ago, we conducted a survey asking our Perpetual Traffic listeners to tell us the number one thing they want to solve in their businesses today.  Not surprisingly, they want to grow and scale. Ralph Burns chatted with Kasim, Founder and CEO of Google Ads agency Solutions 8, to talk about that very thing. Kasim believes the two most important components to growing and scaling a successful business are people and processes. He shares some expert tips on ensuring you’ve got the right ones in place. He also discusses practicals for creating and enforcing processes, incentives for keeping them up to date, and how to make them work for your people and your business at every stage of the game. IN THIS EPISODE YOU’LL LEARN: Ways to effectively duplicate and outsource yourself and your brain Where to start with process development and documentation How to involve your team in the creation and update of processes How to identify and eradicate weaknesses in your processes LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 304: How to Get Insane Google Smart Shopping ROAS with Kasim AslamSolutions 8 Episode 300: How to Launch a Product From Scratch The CheckList Manifesto: How to Get Things RightExtreme Ownership: How U.S. Navy Seals Lead and Win Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!iTunes not your thing? Find us on Stitcher. Mentioned in this episode:https://www.NEXTInsurance.com/perpetualHead to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PThttps://www.activecampaign.com/

Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business.Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn’t involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization.They also discuss the biggest mistakes that most business owners are making and many ways that you can get more money out of the traffic you already get.IN THIS EPISODE YOU’LL LEARN: Don’t try to extract your profit from your initial sale (and what to do instead) The 3 ways to grow your business, and the 2 you should be giving more attention to How to increase your revenue by selling to your existing customer base Tactics to optimize your Shopify store to keep your customers coming back and staying longer Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite https://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PT

157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign!  Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign.We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were.If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into this episode. IN THIS EPISODE YOU’LL LEARN: The 1 technique Molly used to skyrocket the social proof on her ads The 6 steps to expand your research so you can find the best audiences for your ad sets How to cull the bad ad sets and boost the better ones What to do if you’re getting cheap link clicks but no conversions Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PTTier 11 Data Suite https://www.activecampaign.com/https://www.NEXTInsurance.com/perpetual

Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click.Our Partners:How To Double Your Customers, Sales and Profits with A/B Testing (Free Book from Conversion Fanatics!)Free Training: How to Generate Leads and Revenue with an Automated ChatbotGet One Month of Free Content from BKA Content (CODE: Perpetual)Sendlane’s 2021 eCommerce Email Marketing PlaybookResources Mentioned In This Episode:Unlock Your Business Potential By Advertising on Social Media with Tier 11 Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns Episode 136: Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office) Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps WordStream: Everything You Know About Conversion Rate Optimization Is WrongShop.org DigitalMarketer Lab EliteThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PThttps://www.activecampaign.com/Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this show

Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click. Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite

What’s the biggest mistake you can make in your first paid traffic campaign? This week we’re talking about the importance of finding your perfect audience—and why you should never start your campaigns before it’s nailed down. Listen to learn the 3-step strategy paid ad experts use to make sure they’re targeting the right audience, every time.Our Partners:Get 50% off your first month with No Limit Creatives (code: PTPODCAST)Build Your eCommerce Website on WixStart your free trial of Oribi (and get 20% off with code: digitalmarketer)Resources Mentioned In This Episode:Unlock Your Business Potential By Advertising on Social Media with Tier 11 Episode 60: All I Really Need to Know About Paid Traffic I Learned at a Kid’s Birthday Party Episode 82: The Death of Organic Social Media with Mike StelznerThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:www.AdRoll.com/PThttps://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualHead to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite

You’ve heard of Snapchat and TikTok, but are you actually advertising on these channels? In this episode, Savannah Sanchez, CEO and founder of The Social Savannah, explains the advantages of these platforms over Google and Facebook. Listen to learn how to create convertible ads on TikTok, why she would add Snapchat to a marketing strategy before TikTok, and how Savannah uses post-purchase surveys.Our Partners:Get 50% off your first month with No Limit Creatives (code: PTPODCAST)Build Your eCommerce Website on WixStart your free trial of Oribi (and get 20% off with code: digitalmarketer)Resources Mentioned In This Episode:Unlock Your Business Potential By Advertising on Social Media with Tier 11The Social SavannahFREE Snapchat Ad Credits (thanks Savannah!)Savannah on TwitterSavannah on YouTubeFacebook Ad Creatives Only Facebook GroupRalph on Twitter Episode 302: iOS14 Attribution: Where’s Your Money Going?Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/

This week we’re rerunning one of our previous episodes that we want to make sure you’ve heard. If you’re thinking running Facebook ads is a “set it and forget it” game—think again. In this episode, we cover common mistakes people make when setting up a Facebook ad campaign and go over an 11 step checklist to fix campaigns that aren’t converting.Our Partners:Get 50% off your first month with No Limit Creatives (code: PTPODCAST)Build Your eCommerce Website on WixStart your free trial of Oribi (and get 20% off with code: digitalmarketer)Resources Mentioned In This Episode:Unlock Your Business Potential By Advertising on Social Media with Tier 11 Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office) Chrome Extensions Setting Your Spending Limit Ads Not Approved? Ads Pending Review Improving Your Pixel’s PerformanceThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualHead to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.activecampaign.com/www.AdRoll.com/PT

If you’re not using Google Smart Shopping yet, this week’s guest is about to inspire you to open an account today. In this episode, Kasim Aslam gives us a deep dive into Smart Shopping on Google and why he believes it’s the best algorithm on the market right now. Listen to learn how to add Smart Shopping to your marketing strategy with Kasim’s advice for business owners and agencies.Our Partners:Unlock Your Business Potential with Social Media AdvertisingGet 50% off your first month with No Limit Creatives (code: PTPODCAST)Build Your eCommerce Website on WixStart your free trial of Oribi (and get 20% off with code: digitalmarketer)Resources Mentioned In This Episode:The 3X Shopify Challenge Google Ads Mastery Program with Kasim About Smart Shopping CampaignsGlobal Trade Item Number (GTIN)Solutions 8 Episode 302: iOS14 Attribution: Where’s Your Money Going?Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite https://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PT

With over 200 responses to our Perpetual Traffic Survey, the results are in. In this episode, we’ll talk about the results we got and what this means for the future of our Perpetual Traffic business. Listen in on how we’re ideating our upcoming product based on your biggest challenges and frustrations.Listen To Learn: How we’re using the challenges and frustrations found in the survey to figure out which product works best for our audience Different strategies for creating your own results that can help you find the best product to create The importance of your entry-point offer (and why multiple entry-points are ideal) Our Partners:Save $700 on your Ad World 2021 Ticket!Build Your eCommerce Website on WixConversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B TestingBotBuilder’s Chatbots That Deliver Results (Without The Work) Resources Mentioned In This Episode: Page InsightsAnswerThePublicSubscribe to the weekly Scalable MemoGrow Your Agency Without Working Nights & WeekendsThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/www.AdRoll.com/PT

Attribution has always been a mystery in marketing, but with the newest iOS changes it’s only becoming harder to figure out. In this episode, Angela Ponsford joins Ralph and Amanda to talk about how the new iOS changes have been playing out and the latest on attribution. This is essential information for everyone with established and new businesses (like us!) looking to get the most from Facebook ads. And don’t forget to get the Tactical Troubleshooting Checklist for FREE ($297 value!) by filling out our survey at tiereleven.com/surveyListen To Learn: What it means to triangulate your data Choosing your attribution model The importance of moving away from constantly checking your account (and why it will save your sanity!) Our Partners:Save $700 on your Ad World 2021 Ticket!Build Your eCommerce Website on WixConversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B TestingBotBuilder’s Chatbots That Deliver Results (Without The Work) Resources Mentioned In This Episode:Get the Tactical Troubleshooting Checklist For FREE ($297 Value)Ralph on TwitterAndrew Foxwell on TwitterDee Deng on TwitterEric Seufert on Twitter Episode 289: Digging Deeper: What You Can Do Right Now to Prepare for iOS 14 Episode 287: What Facebook Marketers Need to Know About the iOS 14 UpdateThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite https://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetual

Want an inside look at how agencies are able to scale to the coveted million-dollar mark? In this episode, General Manager at Scalable Brand Studios Erin MacPherson joins Ralph and Amanda to talk about what it’s like to be inside of a growing agency and working through the inevitable challenges that come with growth. And, don’t forget that you can still grab the Tactical Troubleshooting Checklist for FREE ($297 value)—link below!Listen To Learn: What it’s like to hire as a remote agency The importance of helping your employees as say no What to expect from firing a customer and how to figure out if you can afford to let them go Our Partners:Save $700 on your Ad World 2021 Ticket!Build Your eCommerce Website on WixConversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B TestingBotBuilder’s Chatbots That Deliver Results (Without The Work) Resources Mentioned In This Episode:Get the Tactical Troubleshooting Checklist for FREE ($297 value!)Grow Your Agency Without Working Nights and WeekendsThe Tier 11 Agency ManifestoWho is DigitalMarketer?DigitalMarketer: We BelieveDigitalMarketer Certifications (HQ)BossBabeErin MacPherson on LinkedInThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/www.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this show

Things are about to get interesting. Perpetual Traffic is about to build a business AND give you a front-row seat to the experience. Watch us start a business in real-time and come along for the ride as we figure out what our product is going to be and how we’ll market it. Have a few minutes to fill out our survey? Visit tiereleven.com/survey and get the Tactical Troubleshooting Checklist ($297 value) for free!Listen To Learn: Why we want to start a business centered around Perpetual Traffic What to expect from your front-row seat to our newest endeavor How we plan to kick off our business with a listener survey (we’d love if you filled it out!) Our Partners:Save $700 on your Ad World 2021 Ticket!Get a Free Trial of Oribi and 20% off with code: DigitalMarketerGet 50% off of Ad Creatives with code PTPODCASTResources Mentioned In This Episode:Get the Tactical Troubleshooting Checklist for FREE ($297 value!)Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:https://www.NEXTInsurance.com/perpetualHead to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.activecampaign.com/Tier 11 Data Suite www.AdRoll.com/PT

How much does it typically cost to acquire a customer through the “right” channels? Figure out how much you can afford to pay based on more than just your Customer Acquisition Cost and Customer Lifetime Value.Listen To Learn: How to figure out your Customer Acquisition Cost The importance of narrowing down your Customer Lifetime Value (and how to calculate it) How to add refunds, cost of goods sold, and more into your business costs Our Partners:Save $700 on your Ad World 2021 Ticket!Get a Free Trial of Oribi and 20% off with code: DigitalMarketerGet 50% off of Ad Creatives with code PTPODCASTResources Mentioned In This Episode:Work with Tier 11 How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer Acquisition Cost FormulaListen & Win an Apple Giveaway! How To Calculate Your Average Customer Value (And Why It Matters) Customer Value Optimization: How to Build an Unstoppable BusinessThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite https://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PT

Content is powerful. It builds relationships with your audience and turns readers, viewers, and listeners into customers. In this episode, Angela Ponsford joins Ralph Burns and Amanda Powell to talk content. Listen to learn how DigitalMarketer created a successful repeatable process for marketing through content, the importance of knowing your ‘big idea’, and how you can create a content marketing strategy similar to DM’s.RESOURCES MENTIONED IN THIS EPISODEGet Results Like This with Tier 11Work at Tier 11Save $700 on your Ad World 2021 Ticket!Get a Free Trial of Oribi and 20% off with code: DigitalMarketerGet 50% off of Ad Creatives with code PTPODCASTDefinition: The A-TeamThe Ultimate Guide to Digital Marketing Architect a Brand that Builds Authority & Actually Increases SalestheCLIKKRuss Henneberry’s WebsiteRalph on Twitter Episode 295: How ‘The Teach & Pitch Video Formula’ 52X’d a Business in 18 Months Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:https://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualHead to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PTTier 11 Data Suite

Content marketing still works...and it works really well. In this episode, founder of Superpath Jimmy Daly explains why content marketing matters and how to find opportunities in what feels like a saturated content world. Listen to learn how to start your content marketing strategy, if you should worry about SEO or not, and how long you need to wait before you quit.RESOURCES MENTIONED IN THIS EPISODEGet Results Like This with Tier 11Work at Tier 11Save $700 on your Ad World 2021 Ticket!Get a Free Trial of Oribi and 20% off with code: DigitalMarketerGet 50% off of Ad Creatives with code PTPODCASTAnimalz Superpath’s AMA with AnimalzJulie and Julia | IMDBJoin the Superpath Slack CommunityJimmy on TwitterThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:https://www.activecampaign.com/Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetual

The foundation of marketing isn’t difficult: sell people stuff they need. As marketers, it’s easy to overcomplicate what it takes to get a brand off the ground. In this episode, Dave Gerhardt, CMO at Privy, explains how to market a new company that isn’t well known in their industry (yet!). Listen to learn how he created Drift’s marketing strategy, was able to use a podcast to grow their reach, and gained traction against established competitors.RESOURCES MENTIONED IN THIS EPISODEGet Results Like This with Tier 11Work at Tier 11Get a Free Trial of Oribi and 20% off with code: DigitalMarketer60+ Free Ad Creatives For Social (thanks No Limit Creatives!)Dave on TwitterDave’s Podcast B2B Marketing Drift’s Podcast Seeking WisdomDave’s Marketing Group: The Leading Community for Modern B2B MarketingThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:https://www.NEXTInsurance.com/perpetualHead to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite www.AdRoll.com/PTTier 11 Data Suite https://www.activecampaign.com/

This week we’re featuring a case study that Tier 11 just presented to Facebook (yup, it was that good). In this episode, Ralph explains how Tier 11 helped a client go from $8,000 in revenue to $430,000 in revenue in just 18 months. Listen to learn Tier 11’s 5-step process, the importance of audience levels, the video formula that brought it all together, and more.RESOURCES MENTIONED IN THIS EPISODEGet Results Like This with Tier 11Work at Tier 11Get a Free Trial of Oribi and 20% off with code: DigitalMarketer60+ Free Ad Creatives For Social (thanks No Limit Creatives!) How Video Ads Work on FacebookFacebook Ads GuideFacebook Lead AdsThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://www.activecampaign.com/www.AdRoll.com/PT