Perpetual Traffic

So, how did Facebook end up taking all the heat for this privacy stuff, while Google sat back quietly and dodged the bullets? On today’s episode, co-hosts Ralph Burns and Kasim Aslam talk about the absolute brilliance of Google. For one thing, they don’t have a “face of the company,” so while everyone is out here hating Mark Zuckerberg and turning him into a meme, Google (whoever “Google” is) is more than happy to let him be the villain. Google watched Facebook take the heat for all the iOS 14 privacy updates madness. Then, when everyone was so fatigued that they didn’t even care anymore, Google rolled out Performance Max, the craziest, most invasive, most heavily-targeted tool in the history of the world. It’s literally going to change everything.Listen in for tips on staying on top of what’s new with Google Performance Max and what it means for your business.  IN THIS EPISODE YOU’LL LEARN:Why the 30-day attribution window/click to purchase paradigm is obsoleteWhat multi-touchpoint engagement means in practical terms The biggest mistake marketers are making right now with Performance Max2 new Performance Max features that just rolled out this weekLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Solutions 8 on YouTubeEverything Google Knows About YouPerpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite www.AdRoll.com/PT

If you’re getting sick of the Google Performance Max discussion, get over it. Performance Max is the future of all things traffic. On today’s episode, co-hosts Ralph Burns and Kasim Aslam walk us through the three big things they’ve learned from Google Performance Max in the past few months. At this early point in history, most people are not yet running PM. If you are, you’re in a great spot as a pioneer and influencer. It’s tempting to hold all this knowledge close to the vest, the guys say, so they can enjoy the fruits of their labor before the whole world catches on, but they can’t help but share. They (and their clients) are already spending thousands (even millions) of dollars on this platform. It truly changes everything we’ve ever known about traffic. The Golden Rule of Performance Max, Kasim says, is that there are no Golden Rules. Every client, every implementation is so different—and so customizable in the ways that matter. They’re literally learning something new every day.Listen in to find out what Google Performance Max can do for your business or agency.IN THIS EPISODE YOU’LL LEARN:3 major events in online advertising and marketing that changed the entire game Why you need to stop thinking of Google as a placement platformWhat you need to know about user-generated content and massive media creationWhy Kasim believes the click-to-conversion paradigm is dead LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Solutions 8Solutions 8 on YouTubeNick Shackelford on LinkedInKonstant KreativeBilloNo Limit CreativesPerpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PTTier 11 Data Suite

When it comes to using bid cap and cost cap in your ad campaigns, how do you balance getting the right customers but also increasing your volume and scaling? On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of Tier 11 for a quick look at What’s Working Now: Big Cap/Cost Cap Edition. When do you use bid cap and cost cap strategies in your campaigns? Kobi says they really help with minimizing costs and saving the accounts on horrible days. Their main purpose is to balance things out. He walks us through structuring a campaign and when/how to use cost cap and bid cap to meet your goals. The important thing to remember, he says, is that the algorithm changes every day, so you’ve got to test. “Don’t fall back on what worked millions of years ago in Facebook time.”Listen in for some helpful tips for optimizing your campaigns while minimizing your costs.IN THIS EPISODE YOU’LL LEARN:The key differences between cost cap and bid capTwo important things you have to have in place before using these strategies How, when, and why to duplicate your campaignsWhat Facebook is looking for when they rank your adsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11bid cap & cost capPerpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite www.AdRoll.com/PT

Are you getting similar results with every ad campaign even when you try to switch things up? On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of Tier 11 to pick his wicked-ninja brain about ad campaign optimization. The guys don’t go easy on him. They demand that he share knowledge bombs—at least one hack/tip/trick in particular that he really doesn’t want to give away—to earn listeners’ trust. They also ask him very easy questions like: Where is the real source of truth? Apparently, he really is a ninja because he gives some great answers. He also shares his insight and expertise on story-based ads, deep dive avatar research, optimization schedules, and how to get good leads for cheap.Listen in for some knowledge bombs you can apply to your ad campaigns today.IN THIS EPISODE YOU’LL LEARN:Why transformational story video ads work better than anything else on Facebook Where the most helpful avatar data comes from (and how to get it) What you should know about cheap leads, good leads, and impulse leadsHow to make sure the attribution model on the platform matches the actual numbers LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Ian GarlicNorthbeamPerpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PTTier 11 Data Suite https://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this show

This hack won a “Wicked Smart” award at a recent War Room Mastermind, so you know it’s got to be good. On today’s “What’s Working Now” episode, host Kasim Aslam shares a brilliant tip for free that a bunch of other entrepreneurs had to pay $35k to hear. Well, that’s a little bit of an exaggeration. Thirty-five grand is the annual fee for a War Room Mastermind membership (and totally worth the investment, Kasim says). He shared his totally legal hack in a five-minute powerpoint presentation at a recent meeting, and his fellow members were duly impressed. It all started in November 2020 when Youtube came out and said they were going to show ads on all videos. In January 2022, Kasim came up with a wicked smart idea to use that to his decisive advantage.Listen in to hear how you too can pull off an ethical heist of your competitors’ most valuable organic traffic.IN THIS EPISODE YOU’LL LEARN:The biggest thing Kasim has gotten from War Room this year How Kasim’s ad got a 31% view rate and a massive 8-minute average view duration Why Google is still protecting some videos from ads in 2022Why Kasim’s ad doesn’t qualify as “interruption marketing” LINKS AND RESOURCES MENTIONED IN THIS EPISODE:War Room MastermindPerpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.NEXTInsurance.com/perpetualTier 11 Data Suite www.AdRoll.com/PTTier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.activecampaign.com/

What are the biggest challenges facing marketers today, and how can you navigate through/innovate around those challenges? Today’s episode is a replay of Ralph Burns’s guest appearance on the Meta Business, Innovation, and Technology podcast with host Jordan Rogers-Smith. Being on the show was definitely a big honor for Ralph, but—let’s be honest—Meta was lucky to have him. Jordan asked a lot of insightful questions, and Ralph’s answers were brilliant. They talked about everything from attribution and iOS updates to humans vs. technology to the biggest fundamental changes in the Meta platform over the years. Ralph explained why he wouldn’t start a marketing agency in 2022, and reminisced about his first-ever Facebook ad that cost $3000 and got him zero leads or sales.Listen in for an insightful conversation between two really smart guys about the past, present, and future of marketing. IN THIS EPISODE YOU’LL LEARN:Why IG ads didn’t work for Ralph’s agency at first (and why they do now) How technology fits into the future of creative in this ecosystem The easiest way for a business to get started with advertising on Meta2 things humans still do better than technology LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Meta Business, Innovation, and Technology podcastTier 11Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite

Historically, Google advertisers haven’t liked funnels—for a lot of reasons. But is that about to drastically change? On today’s bite-sized episode, host Kasim Aslam is talking about his favorite topic (cue the sarcasm): funnels. Funnels haven’t functioned well traditionally in the Google ecosystem, so he hasn’t had much use for them. Until Google Performance Max. Now, not only is Kasim rethinking his opinion of funnels, he’s re-evaluating the very definition. “Marketers didn’t invent the funnel,” he says. “A funnel is a natural sequence through which a purchasing decision is made. It exists for your product or service in your industry completely independent of you.” The funnel is with your customer. The more you work to understand your customer, your avatar, the more you understand the funnel. Funnels aren’t dead, he says. They’re more important than ever.Listen in to find out more.IN THIS EPISODE YOU’LL LEARN:How the full funnel marketing approach is built into the fabric of Google’s advertising What Google does with the goal, audiences, and assets you give them Why it’s counterproductive to dictate location to GoogleHow Google Performance Max builds awareness LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.NEXTInsurance.com/perpetualHead to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.activecampaign.com/www.AdRoll.com/PT

Finding the right people to work for you and with you is one of the most important—and intimidating—parts of running a business. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Shaina Weisinger, CEO and founder of Repurpose House, to talk about how to hire the right people to grow and scale your business. Shaina started her company because there was a huge market for repurposed content and no one was doing it. But she had been a bottleneck in the past and knew she couldn’t be the one doing all the work this time around. She’d create the processes, the SOPs, make them efficient, document them, and pass the baton. She designed a recurring, replicable model and built her business up from the ground like that. Not only does she have incredible processes for the work her company does, she has well-oiled processes for hiring people to do that work—both domestic and overseas.Listen in for some practical advice on building systems that work and hiring the right people for each and every job.IN THIS EPISODE YOU’LL LEARN:Shaina’s step-by-step hiring process (and how she weeds people out) What’s included in the video they require all potential hires to makeWhich job listing platform works best (and which one to avoid)Pros and cons of hiring talent from overseas (and how to pay fairly) LINKS AND RESOURCES MENTIONED IN THIS EPISODE:ShainaWeisinger.comIndeedRepurpose HousePerpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualHead to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite www.AdRoll.com/PTTier 11 Data Suite

Imagine if someone just handed you a list of every single tool you need to effectively measure the performance of your marketing. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down once again with Chris Mercer, founder of MeasurementMarketing.io. This time he’s got a whole tech stack he’s going to share with us from start to finish, the whole kit and caboodle. Seriously, he’s giving away the farm here. It’s easy to over-complicate things, Mercer says. The skill is to make things simple. How do we keep it simple? Every measurement system has to do 3 things: 1.) Collect information to get answers to questions. 2.) Store that information to access later. And 3.) Build reports on that data. If you don’t know how to measure, all the tools in the world won’t help you. “Measurement is how we listen,” he says. “Marketing is how we respond.”Listen in as he walks us through the powerful skill of measurement—simple step by simple step.IN THIS EPISODE YOU’LL LEARN:How to figure out the true traffic sources of your ROAS (when everybody’s claiming it)3 free (and powerful) Google tools (and how/when to use them)Why customer journeys aren’t one-size-fits-all (and how to choose the right one)How learning measurement can keep you out of jail (literally)LINKS AND RESOURCES MENTIONED IN THIS EPISODE:FREE Measurement Toolbox from MeasurementMarketing.ioFree Measurement Training on YouTubeMeasurementMarketing.ioGoogle AnalyticsGoogle Tag ManagerGoogle Data StudioEp. 376 (all about CAPI Gateway)Antifragile (book by Nassim Nicholas Taleb)Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite https://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualTier 11 Data Suite www.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this show

The only thing worse than not knowing how you failed is not knowing how you succeeded. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Chris Mercer, founder of MeasurementMarketing.io, to talk about getting leads and sales for your business through measurement. Kasim calls Mercer “one of the only non-posers in the attribution/measurement game online, the most important voice in digital marketing right now, and the smartest guy in the space.” The scary thing for marketers, Mercer says, is that every day it’s getting harder to measure. Tech is changing, laws are making it harder, and users don’t want to be measured. But there are still plenty of ways to get around all of that, and MeasurementMarketing.io can help you do it.Listen in for some helpful tips on figuring out how you got your results, so you know what action to take next.IN THIS EPISODE YOU’LL LEARN:What you need to know about modeling attribution on Facebook and GoogleHow to work with measurement in a company culture How to take clients from awareness to engagement to completion to measurementWhere to get free measurement training LINKS AND RESOURCES MENTIONED IN THIS EPISODE:FREE Measurement Toolbox from MeasurementMarketing.ioFree Measurement Training on YouTubeMeasurementMarketing.ioPerpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PTTier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this show

Are you ready to shoot to the top of everybody’s awareness by leveraging someone else’s authority?On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down again with the ingenious Dennis Yu, and he literally creates a mind-blowing ad from start to finish on the show. You can do it too—in just FIVE minutes for just ONE dollar a day with tools that are affordable and easy to use. If you’re trying to drive sales or leads and have no authority, you no longer have any excuse. In Kasim’s words, “Every high end salesperson just got a triple PhD in getting in front of the exact right decision maker.” Dennis’s strategy is a simple, but brilliant, way to build a relationship with integrity—and leverage it to get leads and sales.Listen in for step-by-step instructions on creating a cross-platform ad with unbelievable reach—in no time.IN THIS EPISODE YOU’LL LEARN:How to create implied endorsement from respected names in your industryWhich platforms Dennis posts his video on (and where it does best)How social signals impact search results (and how to maximize SEO) Which social media platform algorithm is working incredible magic right now LINKS AND RESOURCES MENTIONED IN THIS EPISODE:$650 discount to AdWorld (May 2-3, 2022)dennis-yu.comBlitz MetricsConnect with Dennis on [email protected] (Dennis answers his own email)See the video Dennis made during the showDescript (video-editing software) & Studio SoundZoom & LoomGet a VA in the PhilippinesPerpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.activecampaign.com/Tier 11 Data Suite www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite

This prolific content creator has been coming up with evergreen marketing strategies for 25 years. And he literally gives them away for free.On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat with Dennis Yu, founder of Blitz Metrics and the most generous marketer in the world (according to Kasim). Dennis gives away content like “grannies handing out Costco samples.” When Kasim was an infant in the digital marketing world, Dennis spent an hour on the phone with him and showered him with free, life-changing advice. And he shares something with PT listeners that he’s never shared before—his secret to creating high-authority, meaningful, well-produced, prolific content with important people, without taking up a ton of time.Listen in for some powerful strategies that could literally change the way you do marketing. IN THIS EPISODE YOU’LL LEARN:Tips for creating 15-second and 1-minute video clips you can use forever Cheap/free tools that make content creation/editing a piece of cake Dennis’s trick for getting your dream clients to reach out to youIdeas for using everyday content in extraordinary ways LINKS AND RESOURCES MENTIONED IN THIS EPISODE:$650 discount to AdWorld (May 2-3, 2022)dennis-yu.comBlitz MetricsConnect with Dennis on [email protected] (Dennis answers his own email)Descript (video-editing software)Jasper (AI copywriter)Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/Tier 11 Data Suite www.AdRoll.com/PTTier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this show

What if you could combine great messaging with great audiences in a virtual nirvana of social ads with stunning results? On today’s episode, Ralph Burns walks co-host Kasim Aslam through the Creative Lab deep dive research the Tier 11 team uses to acquire ideal customers at top of funnel. This deep dive includes looking at 16 sources of data to create messaging and avatars, which becomes the foundation for how they create ad copy, images, videos, and scripts. They’re not just on a quest to uncover an avatar’s demographics and interests. They want to know them intimately. What are they thinking? What are their deepest fears? Their greatest desires? What transformation do they crave? “I don’t think you deserve to market to anybody if you don’t truly love them,” Kasim says. “And the way to fall in love with somebody is to get to know them.”Listen in for a masterclass on knowing your ideal customer on a deep level—and convincing them that the transformation they want is attainable.IN THIS EPISODE YOU’LL LEARN:How to use a proven, formulaic system for approaching cold traffic on FacebookWhy (and how) the diagnose-prescribe-implement-iterate model worksWays to determine which asset in the 5-level system to use firstHow to build a bridge for the customer between the before and after state LINKS AND RESOURCES MENTIONED IN THIS EPISODE:AdWorld (virtual conference) May 2-3, 2022Tier 11 (see Customer Acquisition Amplification graphic on homepage)Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PThttps://www.activecampaign.com/

This Facebook Ad agency just crushed the iOS update like it didn’t even happen and got amazing results for a customer. How in the heck did they do it?On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to talk about Facebook advertising as part of a much larger ecosystem. Just when people were afraid Facebook ads might be dead, NOPE. (If you’re new here, Kasim owns a Google Ads agency, and Ralph owns a Facebook Ad agency.) Both co-hosts are speaking at AdWorld next month, and Ralph will be sharing three recent case studies where companies have gotten huge numbers with Facebook ads. Now they’re folding in more channels and continuing to scale. We get a sneak peek at one of the case studies in this episode. These are exciting times in the ad space.Listen in as Ralph shares some valuable insights from a successful campaign that you can apply to your own.IN THIS EPISODE YOU’LL LEARN:How (and why) you should be using Wicked Reports in your ad agencyWhy Ralph, the Facebook guy, is excited about Google Performance Max Why attribution is an impossible puzzle to solve (and why you can’t ignore it)What stats Kasim cares about (and why cost per lead isn’t one of them) LINKS AND RESOURCES MENTIONED IN THIS EPISODE:AdWorld (virtual conference) May 2-3, 2022Tier 11Solutions 8Wicked ReportsPerpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/www.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this show

On today’s episode, Ralph gets interviewed by Jeff Mask about Ralph's new book, Virtual Boss. The guys geek out over human psychology together, talk about building trust and getting the most out of your team, and dig deep into what truly makes a leader great.Listen to the Ready to Lead PodcastListen in for some encouragement and advice from a long-time (and well-respected) virtual leader. IN THIS EPISODE YOU’LL LEARN:What leaders need to know about human psychologyTips for transitioning from in-person to virtual leadershipHow constructive reprimands can actually build trustWhy emojis are key to Ralph’s company being a virtual organization LINKS AND RESOURCES:Virtual Boss (Ralph’s new book)Perpetual Traffic podcastTier 11 The 4-Hour WorkweekThe MotiveOTHER SHOWS YOU MIGHT ENJOY:Business Lunch with Roland Frasier and Ryan DeissPerpetual Traffic with Ralph Burns and Kasim AslamDigitalMarketer Podcast with Mark de Grasse and Mandy McEwenMentioned in this episode:https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/www.AdRoll.com/PTTier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite

As advertisers, iOS updates rocked our world this past year, and while Facebook took the fall, it was Google after all.On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat about the one thing that’s going to change everything: Google Performance Max. Kasim, who is very careful with words after being accused of hyperbole, says, “This is a gift from the gods we’ve been given here.” He says that, in order to use Performance Max to its full capacity, you have to understand what Google really is. It’s not just a search engine. Google knows it all. What questions you have, what your knowledge gaps are, what you do on every website you visit, what you write in your emails. ALL OF IT. And, for the first time ever, they’re letting us use what they know to run our ad campaigns. It’s a complete and total paradigm shift.Listen in for some knowledge bombs that are going to blow your mind. IN THIS EPISODE YOU’LL LEARN:What goes in the very specific “bucket” Google asks you to fillHow Google dynamically & algorithmically determines purchase paths Why Facebook advertisers have an advantage when it comes to Performance MaxWhy Google’s 500-touchpoint paradigm means you have to up your content game LINKS AND RESOURCES MENTIONED IN THIS EPISODE:AdWorld (virtual conference) May 2-3, 2022Kasim’s Performance Max YouTube videoSolutions 8 Perpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/Tier 11 Data Suite Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this show

What in the heck is the metaverse really, and why, how, and when will it matter to advertisers?  On today’s episode, host Kasim Aslam sits down again with Meta Solutions Architect, Owen Felsinger to talk about the metaverse. There’s a lot of chatter out there about what the metaverse actually is, and the concept and definition will continue to evolve. As Owen describes it, the metaverse is an open world where you can build whatever you want and communicate with people everywhere. And it will grow to incorporate input from companies around the globe who are all going to build separate, competing parts of the infrastructure. What excites Kasim is that, from an advertiser’s perspective, it’s going to be a complete change of context. And the little guy—the smaller businesses—will have a world of new opportunities open up for them. Listen in to hear what some of those opportunities might be—and when we can expect them to materialize. IN THIS EPISODE YOU’LL LEARN:The pros and cons of being “first to market” in the metaverse What effect the iOS 14 update had on the release of the metaverse What impact AR and VR will have on the future of advertising (and life in general)How the metaverse will allow small advertisers to become pioneers LINKS AND RESOURCES MENTIONED IN THIS EPISODE:AdWorld (virtual conference) May 2-3, 2022Perpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/www.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite Tier 11 Data Suite

It’s not every day you get to hear ad campaign advice straight from the guy who makes all the magic happen at Meta. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Owen Felsinger, Solutions Architect at Meta, to talk about Conversions API and CAPI Gateway. What are the pros and cons of each? Which one is right for your business? What bugs are still getting worked out? And what knowledge do you need in order to utilize these tools in the most optimal way possible?  In other fun news, Ralph and Kasim are both speaking at AdWorld in May! Get your tickets TODAY! Listen in for some valuable insight and helpful tips from a real-life Metamate (yes, this is what the company is officially calling its employees now). IN THIS EPISODE YOU’LL LEARN:How long it will take your business to get CAPI Gateway up and running smoothly What this next round of privacy changes could mean for your business What you need to know about event match quality and first party data layeringHow to use Meta’s Conversion Lift and why it’s so valuable LINKS AND RESOURCES MENTIONED IN THIS EPISODE:AdWorld (virtual conference) May 2-3, 2022Perpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/Tier 11 Data Suite www.AdRoll.com/PTTier 11 Data Suite

If you’re running Google ads, you need to get on board with Performance Max immediately.  On today’s episode, host Kasim Aslam sits down again with John Moran, Chief Strategist at Solutions 8, to dive even deeper into the goodness of Google Performance Max. These agency guys shoot straight—you don’t need an agency to deploy and manage this new tool, they say. But you do have to monitor it and stay on top of it. You can’t set it and forget it. John walks us through some sample campaigns, and the duo discusses everything from audience sculpting to customer matching to a hidden gem that’s just been made public. Google Performance Max is the future. The time to get started is now. Listen in to get a jump start on this “beast” that’s already taking names and is going to “evolve into so much more.” IN THIS EPISODE YOU’LL LEARN:What experience/know-how you need to run Performance Max without an agencyWhat the New Customer Acquisition feature means (and how to use it) What will happen when Performance Max takes over Smart Shopping on June 30Why you absolutely shouldn’t use Performance Max without videos ready to go  LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Kasim and John on YouTubeSolutions 8Perpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PThttps://www.activecampaign.com/Tier 11 Data Suite https://www.NEXTInsurance.com/perpetual

OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe toPerpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PTTier 11 Data Suite Tier 11 Data Suite

Google Smart Shopping was revolutionary, but this new change Google just made? It’s everything Smart Shopping should have been and more.  In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at Solutions 8 and the smartest Google Ads guy on the planet. They’re talking about the biggest change to the Google Ads dashboard/ecosystem/mechanism in the history of ever—Google Performance Max. “Usually, when Google makes a change,” Kasim admits, “we whine and moan. This is different. Google has actually given us the most powerful marketing tool we’ve ever seen.” It’s evergreen. It’s omnichannel. It gives advertisers analytical details on an unprecedented level. It’s a roadmap to success. “It’s all the things.” Listen in as Kasim and John (mostly John) break down how the rollout of Google Performance Max has severely changed the game—in all the very best ways. IN THIS EPISODE YOU’LL LEARN:What it means for your campaign to have truly unlimited asset groupsHow to manipulate the types of leads created in Performance MaxWhat you get in your weekly Trends Analysis update (and how to read it)Everything you need to know about search categories and audience segmentation  LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Solutions 8Perpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.NEXTInsurance.com/perpetualTier 11 Data Suite Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PThttps://www.activecampaign.com/

Don’t you hate it when you pour a ton of time and effort into a YouTube video only to get 15 views? Does it feel like it’s going to take years to grow your channel at the rate you’re going?On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tom Breeze, expert YouTube strategist and owner of Viewability, to talk about getting the absolute most out of your YouTube channel. What if you could get more eyeballs on content you’ve already created and shortcut that exhausting process of building your subscriber count? What if you could spend as little as $5 a day to grow your audience, build brand recognition, and get engagement? The key is to optimize for retention, Tom says, not leads and sales. But those things will come too as you get more subscribers. Listen in as Tom shares some proven strategies for growing your YouTube channel with paid ads. IN THIS EPISODE YOU’LL LEARN:3 factors to consider when choosing a video to put paid ads behindHow and why to optimize your YouTube videos for retention (not leads/sales)What formula works best for thumbnailsWhy the 90-second mark and 7-minute mark are so important  LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tom’s Special Offer for PT ListenersViewability (Tom’s company)TomBreeze.comEp. 24: 4 P’s of YouTube Advertising (Part 1) Kasim with his coach Uzair on YouTube Perpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualTier 11 Data Suite www.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite

OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopMentioned in this episode:https://www.NEXTInsurance.com/perpetualTier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PTTier 11 Data Suite https://www.activecampaign.com/

LinkedIn is like a steady hum in the background of loud Facebook and TikTok ads, but if you do it right, there’s a way to get huge advertising wins on this platform. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with AJ Wilcox, founder of B2Linked, a LinkedIn ad agency. Ralph calls AJ the Paul McCartney of LinkedIn, and Kasim says he’s not only the smartest LinkedIn advertiser he knows, but the most honest traffic manager he’s talked to in a long time. AJ is truly excited about LinkedIn’s advertising potential, but he’s transparent about the high costs and why some things just don’t work on the platform. The fact that LinkedIn is the most underappreciated social network out there makes it powerful. The real magic in LinkedIn advertising is in the targeting, AJ says. The lead quality is incredible. Listen in to see if LinkedIn ads are a good fit for your company and how to maximize your presence on the platform. IN THIS EPISODE YOU’LL LEARN:Why only 4% of LinkedIn users are actually posting and how that works in your favor How comments, likes, and shares affect LinkedIn’s algorithmHow to feed Bing interest data into LinkedIn (and why you’d want to)Why targeting is so specific and lead quality is so high on LinkedIn  LINKS AND RESOURCES MENTIONED IN THIS EPISODE:FREE LinkedIn Ads Startup Checklist B2Linked.comFollow/Connect with AJ on LinkedInPerpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/www.AdRoll.com/PTTier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite

When Google makes another big change, it’s human nature for marketers and ad agencies to panic, but it’s actually going to be okay. In today’s episode, host Kasim Aslam sits down with his business partner and unchallenged Google Expert of the Universe, John Moran, to talk about the future of Google Ads. And what exactly is the future of Google Ads? Performance Max. How do we know this? Well, partially, because last summer, Google decided it was so. Performance Max is one campaign that uses all 6 channels of Google: Search, YouTube, Shopping, GSP, Discovery, and Display. John has 25 Performance Max ad campaigns running right now, and honestly? He seems to know more about them than Google does. And he shares his brilliant insights with the rest of us. Listen in to see how John finishes this sentence. “Performance Max is the future. However…” IN THIS EPISODE YOU’LL LEARN:What dictates which of your campaign ads are shown on which networks How to run high-bar supplementary campaignsPros/cons of the four bidding strategies Performance Max can useHow to protect your legacy campaigns while still utilizing Performance Max LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Create a Performance Max campaign (from Google)Solutions 8Perpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PThttps://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite https://www.NEXTInsurance.com/perpetualTier 11 Data Suite

Do YouTube ads beat the ads on every other platform every single time? That’s the bold claim today’s guest makes. In this episode, host Kasim Aslam sits down with “the world authority on YouTube, foremost thought leader on omni-channel marketing, and really sharp cat” Aleric Heck. Brutally honest Kasim admits he didn’t like Aleric at first, but he was just jealous. Aleric is a genius, but he’s also a really likable guy and won Kasim’s heart. At the ripe old age of 12, Aleric started making YouTube videos teaching people how to use the apps on their iPhones. That YouTube channel paid his way through college and now funds his entire lifestyle. The man knows his way around this platform like nobody else, and he shares some very valuable advice. Listen in for Aleric’s answer to Kasim’s big question: Is the golden age of YouTube dead? IN THIS EPISODE YOU’LL LEARN:Tips for optimizing your ad campaigns off qualified leads, not any old leadsWhy (and how) to use 3D laser-focused layered targeting strategiesAleric’s expert opinion on advertising on each of the other social media channelsWhy NOW is the time to stake your claim on YouTube LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Aleric Heck on YouTubeConnect with Aleric on FacebookFollow Aleric on IGAppFind on YouTubeAdOutreachkeywordsearch.comPerpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.activecampaign.com/Tier 11 Data Suite www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetual

It’s human nature to freak out every time another change happens in the internet advertising world, but this time you really don’t need to. Trust us.  In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 and “smartest Google Ads guy in the whole wide world.” John is actually excited about this new Google change which means everything is going to be okay. FLoC (Federated Learning of Cohorts) was Google’s web tracking answer to the iOS privacy updates, but now they’ve killed FLoC and introduced Topics. Why? How? What’s the difference? What does this mean for advertisers? And when are things going to stop changing for a hot second? Listen in as Kasim and John answer all the questions you have, and a few you never even thought to ask.  IN THIS EPISODE YOU’LL LEARN:The key differences between FLoC and Topics (and why you need to know)What this change means for companies with long sales cyclesWhy 3 topics and why 3 weeks?How to start experimenting in the Topics section of Google ads LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Solutions 8Google announces TopicsPerpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualHead to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PTTier 11 Data Suite

When done right, influencer marketing can move the needle exponentially for your brand. In today’s episode, host Kasim Aslam sits down with Justin Kline, co-founder of Markerly, an agency that helps companies leverage influencer marketing to make their brand more human. Kasim admits that he’s been skeptical about influencer marketing as a traffic source and challenges Justin to change his mind. (Spoiler: Justin changes Kasim’s mind.) Influencer marketing is all about your level of persuasiveness—how many people you can get to know, like, and trust you. Then your audience becomes very valuable to a brand that wants to reach them.  Listen in to hear some great strategies for finding the right influencers at the right time for the right price to help you scale your brand. IN THIS EPISODE YOU’LL LEARN:What big influencer marketing mistakes brands commonly make Why influencer marketing is superior to retargetingHow to figure out which influencers are the best fit for your brandWhy you need both great content and more eyeballs (and how to get it all) LINKS AND RESOURCES MENTIONED IN THIS EPISODE:hellojustinkline.commarkerly.comPerpetual Traffic SurveyFollow Perpetual Traffic on TwitterFollow Ralph and Kasim on Twitter OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this show

Prior to the iOS update, it was easy to compare your ad performance on Facebook and Instagram. Now you’ve got to get creative. If you missed Part 1 of co-hosts Ralph Burns and Kasim Aslam’s discussion with Tier 11’s Angela Ponsford, check that out first. In today’s episode, the trio continues their chat about Instagram advertising and what you need to know to get the best results possible on this platform. They talk about the merger between paid and organic ads—and the inescapable fact that IG reels aren’t going anywhere. You absolutely need to utilize them if you want to stay relevant. Stop trying to hack the algorithm, Kasim says, and just play the game. Listen in for some tips on building community and engaging your audience on Instagram in some new (and not that scary) ways. IN THIS EPISODE YOU’LL LEARN:How to create a specific audience and boost small bits of content only to themWhy paid ads by themselves don’t work on InstagramHow to set up conversation starters in your Instagram DMs with MinichatWhy you should play the IG game instead of trying to hack it (and how to do it) LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11 ManychatPerpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Create an online store with Wix7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite https://www.NEXTInsurance.com/perpetualTier 11 Data Suite www.AdRoll.com/PT

You know that building your Instagram following will help your business, but how does advertising really work on this platform? In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication at Tier 11, to talk about Instagram ads. “Instagram is a tough nut to crack from a paid media standpoint,” Angela says. Of all the social channels out there, it’s often hardest to find good information about Instagram advertising—what’s working and what isn’t. But the good news is that Angela is an expert. She explains the conversion lead ads that Tier 11 has been testing and gives us the pros and cons and everything in between. Listen in to see whether or not conversion lead ads are the right fit for your business. IN THIS EPISODE YOU’LL LEARN:The big difference between lead gen ads and conversion lead adsHow to get more qualified leads on Instagram (and what it will cost you)Why conversion leads ads might not be right for your businessSome bad news about organic reach on IG and what you can do about it LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11 Perpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Create an online store with Wix7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this show

Want some tips for improving your Facebook ad campaigns straight from the mouths of the Meta guys? If you didn’t listen to part 1 of this series, you have to do that now. Seriously. Now. We’ll wait. In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their brilliant chat with Sean Bedford, Solutions Engineer at Meta, and Ben Lampert, Solutions Architect at Meta. They dive deep into the specifics of how Conversions API works and share some small tweaks you can make to your ad campaigns that could go a really long way. Meta recognizes how hard CAPI has been for advertisers. That’s why they’ve been working hard on CAPI Gateway. Listen in for some tips to help you come out on the other side of this iOS crisis even stronger than before.  IN THIS EPISODE YOU’LL LEARN:How the AEM hierarchy works and how to set it up the right wayWhy (and how) you should draw out your customer life cycleHow CAPI gets around some of advertisers’ biggest problemsHow it’s possible to have well-performing ads AND respect people’s privacy LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Meta’s tech websiteConversions APIConversions API GatewayConnect with Sean on LinkedInConnect with Ben on LinkedInPerpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Create an online store with Wix7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite Tier 11 Data Suite www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/

It’s the day we’ve all been waiting for. Meta and Perpetual Traffic converge for the very first time.  In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with two of the smartest guys on the planet. Sean Bedford is the Solutions Engineer for Meta, and Ben Lampert is the Solutions Architect for Meta. They cover a whole lot of brilliant and important topics from Conversions API, Visibility, and EMQ matching to CRM, PCM, and AEM. And they have some good news: we’re seeing much better data on the other side of 2021. And it’s largely a result of Meta doing the work to help companies and agencies navigate this huge shift. Listen in to find out what the Meta guys think about Kasim’s iOS 14 Meta hack—and so much more.  IN THIS EPISODE YOU’LL LEARN:What effect Conversions API has had on advertisers’ visibility and data controlHow to make sure you have a cohesive data strategyWhat you need to know about PCM and AEMTips for choosing the right predictive event LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Conversions APIKasim’s iOS 14 Best Practice (NOT hack) on YouTubekasimsbestpractice.com (just kidding)Perpetual Traffic SurveyPerpetual Traffic podcastConnect with Ralph and Kasim on Twitter OUR PARTNERS:No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Create an online store with Wix7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualTier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PT

A new bill was introduced this week that could literally take away your ability to be seen by your target audience. In today’s episode, host Kasim Aslam shares his thoughts on the Verge article that came out this week: “Democrats Unveil Bill to Ban Online ‘Surveillance Advertising.’” Kasim, who is anti-partisan, is forced to get “mildly political” as he responds to this unsettling news. The bill would ban all use of digital advertising targeting ads to users. Kasim doesn’t want to be dramatic, but this is a dramatic bill, he says. If passed, it could effectively be the end of digital marketing as we know it. If they take away your ability to be seen by a relevant audience, “your message will be lost. You’ll be de-platformed. You’ll be a needle in a stack of needles.” Listen in to hear Kasim’s thoughtful hot take and what he thinks is actually the solution to all of our trafficking problems. IN THIS EPISODE YOU’LL LEARN:What kind of targeting the bill does “allow” and why that’s not a concessionWhat the “Overton Window” is and why it mattersWhy and how this bill hamstrings every single small business out thereTips for building (and being grateful for) a beautiful community LINKS AND RESOURCES MENTIONED IN THIS EPISODE:“Democrats Unveil Bill to Ban Online ‘Surveillance Advertising’” (The Verge)Banning Surveillance Advertising ActPerpetual Traffic SurveyPerpetual Traffic podcastConnect with Ralph and Kasim on Twitter OUR PARTNERS:No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Create an online store with Wix7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Join Roland's next EPIC ChallengeRegister for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualTier 11 Data Suite Tier 11 Data Suite

Is email dead, or can it be reinvigorated by content creators who want to connect and engage with their audience in a new way?   In today’s episode, host Kasim Aslam sits down with Jeff Kupietsky, CEO at Jeeng, to discuss the future of email as a viable channel for brands and marketers. Jeeng is a platform for content creators to help them better engage and monetize their audience through personalized cross-channel messaging. They can help you send customized emails that fit each person based on the time of day, the device they’re on, and what they care about. Jeff suggests sending relevant emails in a regular cadence to build trust and community. Listen in for some innovative ways to utilize and monetize email marketing in a privacy-first world. IN THIS EPISODE YOU’LL LEARN:Tips for customizing email to the same degree you customize social mediaHow to grow your click-to-deliver rate (and why the metric is so important)How often you should send emails to your list (and why)Tips for segmenting and split testing your emails LINKS AND RESOURCES MENTIONED IN THIS EPISODE:jeeng.comConnect with Jeff on LinkedInPerpetual Traffic SurveyPerpetual Traffic podcastConnect with Ralph and Kasim on Twitter OUR PARTNERS:No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Create an online store with Wix7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Join Roland's next EPIC ChallengeRegister for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite https://www.activecampaign.com/Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetual

In late 2021, TikTok took over as the #1 trafficked domain name in the world. How did this happen and what does it mean for marketers? In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down to discuss the future of video advertising. Kasim, who runs a Google ad agency and has a YouTube channel, is floored by the news that TikTok has surpassed Google as the number one domain. He’d been dismissive of TikTok and is ready to admit it’s clearly a huge opportunity. By the end of 2022, online videos will make up 82% of all consumed internet traffic. YouTube and TikTok are channels no serious marketer can ignore.    Listen in for some helpful tips on diversifying your traffic sources and advertising on YouTube and TikTok. IN THIS EPISODE YOU’LL LEARN:Tips for making your TikTok ad look native to the platform (not like an ad)How YouTube is attempting to replicate TikTokOther trends (like the metaverse) you’ll want to get in on sooner than laterWhy Kasim thinks you need to run every viable channel available to you LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ep. 356: Creating the Perfect High Converting TikTok Ad with Savannah SanchezEp. 358: TV Ads? How Marketers Can Tap Into a Blue Ocean with Dan LarkmanPerpetual Traffic SurveyPerpetual Traffic podcastConnect with Ralph and Kasim on Twitter OUR PARTNERS:No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Create an online store with Wix7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Join Roland's next EPIC ChallengeRegister for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review.Mentioned in this episode:www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite Tier 11 Data Suite

Huge marketing opportunities await you in this new frontier of CTV, OTT, and programmatic advertising. In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Dan Larkman. CEO and founder of Keynes Digital, to discuss a paid traffic source they’ve never talked about on the podcast to date: connected TV (CTV). Dan, a self-proclaimed data geek, is a genius when it comes to programmatic advertising, media buying, tracking, and multi-touch attribution. He simplifies these concepts in a way that beginners can understand and shares why he thinks digital marketers absolutely need to know about them.  Listen in for what’s basically a master class on TV ads. IN THIS EPISODE YOU’LL LEARN:Why programmatic advertising is so valuable and growing so fast How to partner with cross-device companies to track from different devicesHow smaller brands can bust through the two biggest barriers to connected TVWhy multi-touch attribution will be a key factor in 2022 (and what means) LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Connect with Dan on LinkedInKeynes DigitaltheTradeDeskNorthbeamPerpetual Traffic SurveyPerpetual Traffic podcastConnect with Ralph and Kasim on Twitter OUR PARTNERS:No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Create an online store with Wix7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Join Roland's next EPIC ChallengeRegister for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review.Mentioned in this episode:https://www.activecampaign.com/Tier 11 Data Suite www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this show

If 2021 taught us anything, it’s that we always have to be prepared for bad stuff to happen.  In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down to talk about what they learned this past year and how they’re going to take this knowledge into the future. Kasim says there will always be tumult and change. This doesn’t mean you hunker down in your bunker. It means you prepare; you diversify; you’re not afraid to change and grow. He stresses the importance of honesty, perseverance, being nimble, and building community as we move into this new year. Listen in for some little tweaks that can make a huge difference in your business in 2022. IN THIS EPISODE YOU’LL LEARN:Tips for diversifying your traffic sources without spreading yourself too thinWhy you can’t just focus on online conversions and be successfulWhy being honest makes you more marketableHow to build a powerful community one follower/fan at a time LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Episode 356 with Savannah SanchezEpisode 354 with Nick ShackelfordPerpetual Traffic SurveyPerpetual Traffic podcastConnect with Ralph and Kasim on Twitter OUR PARTNERS:No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Create an online store with Wix7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Join Roland's next EPIC ChallengeRegister for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite https://www.activecampaign.com/Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetual

It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one. In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Savannah Sanchez, a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us. Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform.  IN THIS EPISODE YOU’LL LEARN:How to best utilize the Facebook Ads library and TikTok Creative CenterWhy you need to immediately build a one-question post-purchase surveyWhich easily-replicable TikTok formulas have worked best across all brandsTips for going back to traditional marketing basics LINKS AND RESOURCES MENTIONED IN THIS EPISODE:thesocialsavannah.comFollow Savannah on Twitter (and follow the 150 marketers she follows)Follow Savannah on IGEpisode 306: Snapchat and TikTok AdvertisingPerpetual Traffic SurveyPerpetual Traffic podcastConnect with Ralph and Kasim on Twitter OUR PARTNERS:No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Create an online store with Wix7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Join Roland's next EPIC ChallengeRegister for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/Tier 11 Data Suite Tier 11 Data Suite

Digital ad agencies got their worlds rocked from every side in 2021. What do they need to know if they want to survive (and thrive in) 2022?   In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down once again with Nick Shackelford, founder and CEO of Structured Agency. Nick is uniquely positioned to talk about this because his agency saw so much growth and then so much loss in terms of brand acquisition and brand churn in 2021. Ralph says agencies had gotten lazy, and those days are done and gone, but he’s still super optimistic about the agency space. Listen in to hear why Nick thinks 2022 is going to be the absolutely best year for digital ecommerce and online marketing. IN THIS EPISODE YOU’LL LEARN: Why you need a backlog or consistent inbound of content to test when running paid ads Why Ralph thinks some agencies that floundered in 2021 deserved it Why 2022 might be a great time to sell your agency  Why there will ALWAYS be a market for digital ad agencies (if you do it right)  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Follow Nick on Twitter Follow Nick on IG Structured Agency Konstant Kreative Geekout Events Typefully (Twitter tool) Tweet Hunter (Twitter tool) Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter  OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Join Roland's next EPIC Challenge Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!For most people in the digital space, 2020 was a good year. On the traffic side, Mentioned in this episode:Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite

There’s a structure for what works on Twitter, and today’s guest is sharing the secrets to his wild success in 2021 on this often overlooked platform.   In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Nick “The Shack” Shackelford, founder and CEO of Structured Agency. In February 2021, Nick’s competitive nature led him to bet a buddy he could get to 10k Twitter followers first. Ten months later, he’s almost doubled that. So, how did he become King of the Twitterverse? Great content, humor, being bold (and sometimes contrarian), and taking the time to engage with others in an intentional way. And he says anyone can do what he did. Listen in for a peek at Nick’s roadmap to Twitter greatness. IN THIS EPISODE YOU’LL LEARN: Which cheap/free Twitter tools Nick recommends What key things you need to know about Twitter threads How to schedule your weekly content and engagement 3 things you can do on Twitter that set you apart from the crowd    LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Follow Nick on Twitter Structured Agency Konstant Kreative Geekout Events Typefully (Twitter tool) Tweet Hunter (Twitter tool) Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter  OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Join Roland's next EPIC Challenge Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode:https://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PTTier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite

What a wild year! Here at Perpetual Traffic, we navigated a lot of changes, learned a lot of new stuff, and had a whole lot of fun. In today’s episode, we’ve pulled together some of our favorite clips from the podcast in 2021. You can imagine how hard it was to narrow it down to five episodes that resonated most with our audience. You’ll hear some brilliant insights from co-hosts Ralph Burns and Kasim Aslam as well as powerhouse guests Amanda Powell, Vanessa Vega, Angela Ponsford, and Tyler Horsley. Listen in for some awesome highlights from this year, then head over to the new Perpetual Traffic website to fill out a quick survey to let us know how we can make 2022 even better! IN THIS EPISODE YOU’LL LEARN: How to take your product to the next level and evolve with your customer Tips for surviving the iOS updates by going back to fundamentals How to hire for talents, not skills (and how to know the difference) Ways to get a higher SEO ranking without going crazy with content How to get started with YouTube ads as part of a multi-channel traffic strategy  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 300: How to Launch a Product from Scratch Episode 312: How Do I Survive the New Privacy First World? Episode 313: How to Find and Hire Top Tier Talent Episode 315: Real SEO that Works Episode 316: Is YouTube the New Facebook? Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter  OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Join Roland's next EPIC Challenge Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode:https://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite www.AdRoll.com/PTTier 11 Data Suite

Everybody wants their clients to be happy, but it doesn’t just happen by default.  In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Taylor McMaster, Founder and Client Account Manager at DOT & Company. Taylor manages client relationships for digital marketing agencies, which means she’s basically every agency’s dream. As a customer advocate, she’s passionate about proactive communication, welcome gifts, regular updates, learning about the client’s needs and preferences, building trust, and ultimately a long-term relationship. Listen in for some great tips on optimizing the customer experience from someone who’s really awesome at it. IN THIS EPISODE YOU’LL LEARN: Why the first 90 days with a client are so critical (and how to build trust)  Do’s and don’ts when communicating with clients How a client-facing account manager can also protect the team Ways to make your client feel like they’re your only client  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: DOT & Company Email Taylor: [email protected] DOT & Company on IG DOT & Company on Facebook Connect with Taylor on LinkedIn Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter  OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Join Roland's next EPIC Challenge Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode:https://www.NEXTInsurance.com/perpetualTier 11 Data Suite www.AdRoll.com/PTTier 11 Data Suite https://www.activecampaign.com/www.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetual

A whole lot of people run Google Ad campaigns without knowing if or why they’re working. There’s a simple way to find out. In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 and #1 Google Ads guy in the world (according to Kasim), to talk about making sure you’re doing Google Ads right. John’s first piece of advice is to get your sales and marketing teams working in tandem, not opposition. “They’re like the right leg and left leg,” he says. “If only one of them is working, you’re going in circles.” And the most important thing of all? You need a CRM tool. Listen in as Kasim and John talk all things CRM—the good, the bad, and the pricey.  IN THIS EPISODE YOU’LL LEARN: How to identify common denominators between closed deals What one thing to track if you track nothing else How to choose a CRM tool out of the 5 billion on the market Which CRM tool does most of the grunt work for you  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Perpetual Traffic Survey HighLevel Hubspot Salesforce Solutions 8 Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter  OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Join Roland's next EPIC Challenge Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite www.AdRoll.com/PTTier 11 Data Suite https://www.NEXTInsurance.com/perpetual

Not a lot of people are using this setter and closer sales model, but one successful CEO swears by it.  In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Loyd Hale, CEO of Healthcare Growth Network, to talk about high-end sales funnels and the setter/closer model of selling that has worked so well for him. Loyd says he’s in the business of creating order out of chaos and setting up both sides for success. Make that three sides—the patients, the healthcare providers, and Loyd and his team. Listen in as Loyd drops some knowledge bombs for high-ticket selling that you can apply to your own business. IN THIS EPISODE YOU’LL LEARN: How Loyd has gotten a 50% schedule rate, 80% show rate, and 50% close rate. What one thing you should hyper-focus on before moving on How to package what you’re selling in a unique and customized way Tips on retargeting, prospecting, and scripting  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Healthcare Growth Network Connect with Loyd on LinkedIn CrankWheel Jotform Keap HighLevel Solutions 8 Tier 11 Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter  OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Join Roland's next EPIC Challenge Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode:www.AdRoll.com/PTTier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://www.activecampaign.com/

Advertising across multiple platforms (Facebook, Google, YouTube) is a brilliant idea, as long as you understand the key differences between them.   In today’s episode, Nick Miller, head of Tier 11’s Google division, shares the key tactics and strategies that have gotten great results for their customers. There are definitely synergies and crossovers between platforms, but you also have to know what works on one platform but not another. Marketers who can expertly differentiate have an edge over those who can’t. Listen in for some helpful marketing advice for Facebook, YouTube, and Google Display Network. IN THIS EPISODE YOU’LL LEARN: The three most powerful ways of targeting on Google Why the first three seconds of a YouTube ad are still really important The key difference between Facebook targeting and Google targeting Which images work best on Google Display Network  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 Perpetual Traffic podcast OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode:Tier 11 Data Suite https://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualTier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PT

Making mistakes with your Google Ad campaigns can be costly. Save time, money, and headaches with this brilliant advice from Google expert, John Moran. In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 (and, according to Kasim, the best Google strategist in the entire world), to discuss tactical ways to upgrade your Google Ads campaigns by avoiding the mistakes everyone else is making. John says that 80% of these campaigns have the same issues.  Listen in to learn what they are and how to fix them, so you don’t waste another dollar or minute on your ads. IN THIS EPISODE YOU’LL LEARN: Why you shouldn’t use Google Analytics to track conversions Why Google is protecting some of their algorithmic secret sauce (and what that means) Why you shouldn’t start off with a restrictive bidding strategy What happens when you don’t give outbound campaigns enough time at the right attribution  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Solutions 8 new Perpetual Traffic website  OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PT

As everybody knows, the iOS 14 update that requires permission to track users’ activity rocked the Facebook Ads world. What if there was a way to make things all better again? In today’s episode, host Kasim Aslam shares his brilliant solution/hack to the Facebook Ads iOS nightmare. If you’re someone who lost a whole lot of money on your Facebook Ads campaign and you’re freaking out about what to do next, Kasim has some calm reassurance to offer. He takes some really complicated concepts, breaks them down in simple terms, and lays out a step-by-step plan anyone can implement.  Listen in—and you’ll probably have to listen at least twice to get it all—for a great hack that will get your advertising game back on track. IN THIS EPISODE YOU’LL LEARN: Why everyone’s Facebook Ads campaigns died after the iOS 14 update The big problem with Facebook’s Conversions API Why you need Zapier and Hotjar (and everything you need to know about them)  How to get the exact data iOS 14 is trying to stop you from getting  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: the code Kasim promised Zapier Hotjar Watch Kasim on YouTube Solutions 8 Perpetual Traffic podcast Tweet Kasim about your creative use case  OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode:https://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://www.activecampaign.com/www.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite

What do we need to know about SEO as we head into the new calendar year? What has changed and what’s staying the same? In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Mark de Grasse, President and General Manager of DigitalMarketer, to chat about all things SEO. Since taking over the reins at DM, Mark has been working hard on a content database strategy to ensure that the front end of the DM website reflects the thousands of pieces of content available in the backend. If you find yourself overwhelmed by content creation and management, Mark simplifies it like only he can. Listen in for some valuable tips on creating the content your audience wants—and helping them find it easily. IN THIS EPISODE YOU’LL LEARN: How to build simple lists, directories, and helpful resources for your customers The #1 absolutely guaranteed way to make a post go viral (just kidding) What 3 axes you want to hit when you create a piece of content The problem with current search technology and what to do about it  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Markdegrasse.com DigitalMarketer blog  OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode:Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualTier 11 Data Suite www.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.activecampaign.com/

Performance Max campaigns are the newest offering from Google Ads. What are they and are they right for your business? In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at Solutions 8, for a deep dive into Google’s Performance Max campaigns. How do they work? What kinds of businesses are they designed for? Are they worth the time, money, and effort? What’s the difference between Performance Max and Discovery campaigns? Listen in as John answers all these questions and more.  IN THIS EPISODE YOU’LL LEARN: Why the binary nature of ecommerce makes it work better with Performance Max Which campaign you need for an ultra-niche business Why you have to choose between Performance Max and Smart Shopping How Performance Max takes what’s working and amplifies it   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Solutions 8 Create a Performance Max Campaign (Google Help) DM @kasimaslam on Twitter with your feedback on today’s episode.   OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode:www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite

Two of life’s most pressing questions: do morning routines live up to the hype, and are the days of funnels long gone? In today’s episode, co-hosts Ralph Burns and Kasim Aslam tackle these two issues head on—and face to face. They’re in the same room once again and having so much fun they threaten to move to each other’s cities. Kasim walks us through his jam-packed (but life-changing) morning routine/habit stack that starts at 4:00am. Then they engage in a friendly debate over whether or not funnels have run their course as a marketing tool. Listen in for a very engaging and entertaining dialogue between two brilliant minds. IN THIS EPISODE YOU’LL LEARN: Which woo-woo rituals Kasim absolutely swears by and how they changed his life  How the hosts approach fitness training very differently The one campaign you need to be running right this minute What Kasim believes is the biggest missed opportunity in the space of marketing  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: The Miracle Morning (book by Hal Elrod) Wim Hof Method of Breathing Joe Dispenza meditation Sleep Cycle app Progressive Overload training Click Bank Affiliate Summit West Google Display Funnel Specialist job opening at Tier 11 DM @ralphhb on Twitter with your feedback on today’s episode.  OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode:https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/www.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this show