Show overview
Perpetual Traffic has been publishing since 2021, and across the 5 years since has built a catalogue of 515 episodes. That works out to roughly 360 hours of audio in total. Releases follow a several-times-a-week cadence.
Episodes typically run thirty-five to sixty minutes — most land between 33 min and 51 min — though episode length varies meaningfully from one episode to the next. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed 5 days ago, with 41 episodes already out so far this year. Published by Tier 11.
From the publisher
Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015
Latest Episodes
View all 515 episodesBad Data and 10+ Minute Video Ads Were Killing This Account - Here's the Fix
$5.5M to $12.1M in 13 Months: What Happens When You Fix the Data First
One Lead Gen System, 1,000 Agents, $1.5M/Month: Here's the Architecture
From $2.5M to $4M a Month. Ad Spend Barely Changed. Here's Why
3 Ways AI Is Quietly Replacing Traditional CRO
Half Your Ad Budget Is Working Against You (And You Don't Know It)
They Were Spending $115K a Month Without Knowing What Worked
What a Live CRO Audit Reveals That Your Design Agency Never Shows You
Stop Redesigning. Start Diagnosing. The CRO Method That Actually Works
Chick-fil-A's Secret to 15% Growth for 37 Years Straight
How to Become a Supercommunicator (Ask These Questions)
Scaling Ads Is Killing Your Profit (Here’s the Fix That Works)
156% More App Subscribers in Six Months! Here’s How We Did It
5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits.
Stop Saying This on Sales Calls (It Hurts Your Deals)
Ep 789Why Pausing Meta Ads Based on CPA Is a BIG Mistake!
EHas your business growth stalled? You need to audit all aspects of your marketing strategy to uncover the reasons. We are giving away our $10,000 audit process to a few brands. Book your spot: https://www.tiereleven.com/audit Ever been told to cut your losers and let your winners run? It sounds simple enough, but what if this popular advice is actually hurting your ad performance? In today’s episode, we’ll uncover why focusing on CPA (Cost Per Acquisition) might be misleading and what you should do instead to optimize your ad strategy.Tier 11’s John Moran walks us through an experiment where we tested ad sequencing and creative strategies. The results prove that cutting ads based purely on CPA could cost you more than you think. We’ll also break down the right approach to assessing ad performance in the Andromeda era and how understanding traffic stages can completely change the way you think about your ad spend.In This Episode:- Meta Andromeda’s changes after recording the episode- The dangers of cutting your “losers” based on CPA - Case study: Cold traffic trends and clicks to add carts- Examples of user journeys when running UGC ads- Why you should not pause adsMentioned in the Episode:Partner With Our Digital Marketing Experts: https://www.tiereleven.com/apply Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite Full Episode, Stop Pausing Ads: Why “Bad” Meta Ads Could Be Your Best Ads: https://www.youtube.com/watch?v=-g6N9ZlcW_8 Still Relying on Old Funnels? Here’s What’s Working in Meta Ads Right Now: https://perpetualtraffic.com/podcast/episode-785-still-relying-on-old-funnels-heres-whats-working-in-meta-ads-right-now/ The Funnel Is Dead. Here’s What Full-Funnel Actually Means Now: https://perpetualtraffic.com/podcast/episode-787-the-funnel-is-dead-heres-what-full-funnel-actually-means-now/Why the Funnel Is Dead (And What Actually Drives Growth Now): https://perpetualtraffic.com/podcast/episode-788-why-the-funnel-is-dead-and-what-actually-drives-growth-now/ The New Meta “Feeder Strategy” That Breaks Andromeda (Full Walkthrough): https://perpetualtraffic.com/podcast/episode-757-the-new-meta-feeder-strategy-that-breaks-andromeda-full-walkthrough/Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn: https://www.linkedin.com/in/johnmorangadsConnect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:https://www.tiereleven.com/auditWe’re opening up sponsorship spots for Q1 and Q2! Ads Spothttps://www.tiereleven.com/audithttps://www.tiereleven.com/audit
Ep 788Why the Funnel Is Dead (And What Actually Drives Growth Now)
EStop spending more on an outdated digital strategy. Let our experts audit it and give you the blueprint you need to scale fast. Book your spot: https://www.tiereleven.com/audit (only 3 spots available).Are you still optimizing channels in isolation, thinking Meta is broken while Google “works”? That mindset is exactly what’s killing your growth. If you’re chasing last-click ROAS or shifting spend based on siloed performance, you’re missing the bigger picture, and it’s costing you more than you think.In this episode, we challenge the entire concept of the traditional funnel. We look at why spending more doesn’t always mean scaling, and how improving conversion rates, content, and product pages can outperform increased ad spend. We share real examples, from Amazon ad spend cuts with zero revenue loss to brands hurting themselves by turning off Meta. We also unpack media efficiency ratio, the halo effect across platforms, and why content is now inseparable from paid media.In This Episode:- Spending more on content and listings to boost ROAS- Insights from Amazon ads case studies- MAP pricing and arbitrage when selling on Amazon- Why siloed attribution is misleading- Media Efficiency Ratio (MER) vs last-click metrics- Marketing history of soap operasMentioned in the Episode:Partner With Our Digital Marketing Experts: https://www.tiereleven.com/apply Part 1: The Funnel Is Dead. Here’s What Full-Funnel Actually Means Now: https://perpetualtraffic.com/podcast/episode-787-the-funnel-is-dead-heres-what-full-funnel-actually-means-now/Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-nowMentioned in this episode:https://www.tiereleven.com/audithttps://www.tiereleven.com/audithttps://www.tiereleven.com/auditWe’re opening up sponsorship spots for Q1 and Q2! Ads Spot
Ep 787The Funnel Is Dead. Here’s What Full-Funnel Actually Means Now
EIs your digital strategy outdated? Let our experts audit it and give you the blueprint you need to scale. Book your spot: https://www.tiereleven.com/audit (only 3 spots available).Are your ads blending in, allowing cheaper competitors to win? If you’re still leading with product features and price, you’re playing a losing game. The real question is: are you selling what the product does or how it makes people feel?Today, we break down a major shift we’re seeing with Meta and modern performance marketing, where brand storytelling is no longer optional. We walk you through a real case study with a premium hammock brand that couldn’t sell a $4,000 product until we leaned into the founder story, mission, and emotional positioning. We also unpack why relying on Google or Amazon alone is a dangerous strategy and how brands without identity get commoditized overnight. If you want higher margins, better customers, and scalable growth, you’ll need to rethink your entire approach. We’ve got some tips to get you started, so tune in!In This Episode:- Old vs new advertising model- $4,000 Hammock case study- Mini funnel inside ads on Meta- Risks of relying on Google or Amazon only- Emotional brand positioning to boost resultsMentioned in the Episode:Partner With Our Marketing Experts: https://www.tiereleven.com/apply Previous Episode on Comments as a Sales Floor: https://perpetualtraffic.com/podcast/episode-786-your-comments-section-is-a-sales-floor-is-anyone-working-it/Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-nowMentioned in this episode:https://www.tiereleven.com/auditWe’re opening up sponsorship spots for Q1 and Q2! Ads Spothttps://www.tiereleven.com/audithttps://www.tiereleven.com/audit
Ep 786Your Comments Section Is a Sales Floor. Is Anyone Working It?
EAre you burning cash on the wrong strategy? Share a few details about your brand, and we’ll show you exactly where you’re leaking profit.Book your spot: https://www.tiereleven.com/audit (only 3 spots available).Is the classic sales funnel dead, or are we just missing the point? Your customers aren't following a simple, linear path anymore. They're multitasking, researching, and engaging in ways we can't afford to ignore.In today’s episode, we talk about the overlooked power of post-click interactions, specifically the importance of responding to comments. We break down why engagement on ads and social media is critical to building trust and converting leads.If you want your sales funnel to work, you can’t afford to leave comments hanging without a response. Quick responses are not just customer service but sales. Join the conversation for tips and tools to ensure you're getting the most out of your social media and ad engagement.In This Episode:- What full funnel means- How social interactions drive conversions- Treating comments as sales and not customer service- Key tools to enhance comment engagement- Conclusion and key takeawaysPartner With Tier 11’s Marketing Experts: https://www.tiereleven.com/applyListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuKSubscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/Follow us on X: https://x.com/perpetualtrafConnect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburnsInstagram - https://www.instagram.com/ralphhburns/Hire Tier11 - https://www.tiereleven.com/apply-nowConnect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrulloConsult Mongoose Media - https://mongoosemedia.us/Mentioned in this episode:https://www.tiereleven.com/audithttps://www.tiereleven.com/auditWe’re opening up sponsorship spots for Q1 and Q2! Ads Spothttps://www.tiereleven.com/audit
Ep 785Still Relying on Old Funnels? Here’s What's Working in Meta Ads Right Now
EStop guessing. Get the blueprint you need to scale fast.Book your spot: https://www.tiereleven.com/audit (only 3 spots available).Is your Meta ad strategy outdated? If you're still running campaigns with a rigid funnel approach, you're probably missing out. In this episode, we break down the evolving landscape of Meta campaigns and share insights on how to cut through the noise.We explain why targeting not just existing customers but new and engaged audiences is necessary for driving real growth. Lauren walks us through her "Five Horsemen" strategy, view-through vs. click-through conversions, and why creative diversification should be at the core of your Meta campaigns.We also share the metrics you should track and the strategic adjustments that can lower your cost per acquisition. Join us if you want to grow your brand with more engaged audiences and less wasted ad spend.In This Episode:- Analyzing audience segments in Meta- The "Five Horsemen" funnel strategy- Meta’s limitation in using lead events for sales campaigns- Leveraging reach campaigns in Meta ads- The creative diversification strategy for boosting engagement- Transforming well-performing organic reels into ads- Running ads to earn trust versus increasing sales- Using Meta’s campaign data as directional dataMentioned in the Episode:Part 1 of this episode: https://perpetualtraffic.com/podcast/episode-784-your-cac-is-lying-to-you-heres-the-number-that-isnt/Partner With Our Marketing Experts: https://www.tiereleven.com/applyTier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suiteMeta Ads Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdfListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuKSubscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/Follow us on X: https://x.com/perpetualtrafConnect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburnsInstagram - https://www.instagram.com/ralphhburns/Hire Tier11 - https://www.tiereleven.com/apply-nowConnect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrulloConsult Mongoose Media - https://mongoosemedia.us/Mentioned in this episode:https://www.tiereleven.com/audithttps://www.tiereleven.com/auditWe’re opening up sponsorship spots for Q1 and Q2! Ads Spothttps://www.tiereleven.com/audit