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Perpetual Traffic

Perpetual Traffic

Helping marketing directors and CMOs master paid traffic and conversions!

Tier 11

521 episodesENExplicit

Show overview

Perpetual Traffic has been publishing since 2021, and across the 5 years since has built a catalogue of 521 episodes. That works out to roughly 370 hours of audio in total. Releases follow a several-times-a-week cadence.

Episodes typically run thirty-five to sixty minutes — most land between 33 min and 51 min — though episode length varies meaningfully from one episode to the next. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed 3 days ago, with 47 episodes already out so far this year. Published by Tier 11.

Episodes
521
Running
2021–2026 · 5y
Median length
43 min
Cadence
Several per week

From the publisher

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

Latest Episodes

View all 521 episodes

The Unified Marketing Strategy Behind MyFitnessPal's 220 Million Users

Oct 6, 202647 min

Your Marketing Team Shouldn't Write Your Ads — Here's Who Should

Sep 29, 202638 min

Why Your 'Winning' Ad Is Probably the One You're About to Kill

Sep 22, 202637 min

Why Your Best-Performing Ad Might Be the One Getting Zero Conversions

Sep 15, 202647 min

They Grew to $10M+ on Angles That Worked...Here's What Scales Them to $100M

Sep 1, 202637 min

Hit the Google Ads Ceiling? Here's the Creative Strategy That Breaks It

Aug 25, 202634 min

Bad Data and 10+ Minute Video Ads Were Killing This Account - Here's the Fix

Aug 18, 202642 min

$5.5M to $12.1M in 13 Months: What Happens When You Fix the Data First

Aug 11, 202641 min

One Lead Gen System, 1,000 Agents, $1.5M/Month: Here's the Architecture

Aug 4, 202628 min

From $2.5M to $4M a Month. Ad Spend Barely Changed. Here's Why

Jul 28, 202649 min

3 Ways AI Is Quietly Replacing Traditional CRO

Jul 21, 202635 min

Half Your Ad Budget Is Working Against You (And You Don't Know It)

Jul 14, 202642 min

They Were Spending $115K a Month Without Knowing What Worked

Jul 7, 202634 min

What a Live CRO Audit Reveals That Your Design Agency Never Shows You

May 26, 202643 min

Stop Redesigning. Start Diagnosing. The CRO Method That Actually Works

May 19, 202632 min

Chick-fil-A's Secret to 15% Growth for 37 Years Straight

May 12, 202647 min

How to Become a Supercommunicator (Ask These Questions)

May 5, 202618 min

Scaling Ads Is Killing Your Profit (Here’s the Fix That Works)

Apr 28, 202619 min

156% More App Subscribers in Six Months! Here’s How We Did It

Apr 21, 202620 min

5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits.

Apr 14, 202653 min
Tier 11