Perpetual Traffic

Should you start your own podcast or guest on other people's podcasts? With more than 2.1 million active podcasts, you are probably better off becoming a guest. On today's episode, Ralph and Kasim talk to Dustin Reichman, a serial entrepreneur and digital marketing expert. He specializes in helping mission-driven solopreneurs add $100K+ per year to their bottom line by telling the right stories on the right podcasts. Dustin explains that podcasts are a winning formula for both the host and the guest. However, running your own podcast takes a good deal of time and effort. Which is why, for some people, guesting on other people's podcasts might be more beneficial than hosting your own show. Tune in to learn easy-to-implement strategies for getting the most out of other people's podcasts. Discover practical tips you can implement immediately to drive leads and acquire customers through podcast guesting.IN THIS EPISODE, YOU'LL LEARN:How to use podcast guesting to scale your businessThis week's nugget: Using podcast guests to create well-informed networks What it takes to become a professional podcast guestOrganic versus paid trafficThe 5Ps for tapping into the power of podcastingThe podcasting pitch that guarantees an 80% reply ratePodcast host versus podcast guest: which strategy is right for you?Benefits of guesting on other people's podcastsLinks and Resources:Dustin's LinkedInSimplesuccesscoaching.comGet your podcast pitch playbook HEREPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.NEXTInsurance.com/perpetualTier 11 Data Suite www.AdRoll.com/PTTier 11 Data Suite https://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this show

How would your clients react if you could increase registration by 600% and lower cost per registration by 44%, all in 3 months?On today's episode, Ralph breaks down a recent case study involving a money-sending app for the Venezuelan diaspora. The goal was to generate more app registrations while lowering the CPA. Interestingly, even with a highly complex and disorganized ad account, they were still getting some success because the app was great and reliable. But everything blew up when the guys at Tier 11 took over and simplified the ad account.Listen in to hear Ralph explain what they did, the changes they made, and practical tips you can implement immediately to acquire customers and enhance their lifetime value.IN THIS EPISODE, YOU'LL LEARN:Media buying done rightAd tracking and why it's so importantHow to create video ads that resonate with your audienceThe power of a logical call-to-actionWhy you need to simplify all your ad accountsWe all want to pay less for more traffic LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/www.AdRoll.com/PTwww.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this show

How would things change if you were to deliver results before getting paid?On today's episode, Ralph and Kasim sit down with Giovanni Marsico from Archangel to talk about building community in your business - the little-known secret for driving tons of traffic. As Gio explains, the worst thing you can do for your business is run it like a vending machine. Too often, businesses are built around a single transaction; you get what you want, we get paid, and we're done. You see, we are a hyper-connected generation. And while people might come to you for the transformation, they stay forever for the community. Listen in to learn the power of building community in your business and why the true potential of customers is not with the number of customers you attract, but with the depth of engagement.IN THIS EPISODE, YOU'LL LEARN:Why community is the most powerful thing in businessThis week's nugget: The PS pitchGio's counterintuitive approach to marketingThe one thing you must do to constantly over-deliver in your businessHow Gio got Seth Godin to speak at his first eventStop running your business like a vending machineThe first step to building community in your businessThe four currencies of a successful businessHow to double your pricing overnightLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Archangel.ccGio's InstagramPurple Cow : Transform Your Business by Being Remarkable by Seth GodinPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualTier 11 Data Suite Tier 11 Data Suite

Should you turn off high-performing ads just because the target holiday has passed? On today's episode, Ralph sits down with Kobi Topaz from Tier 11 to continue their discussion on running Black Friday Cyber Monday(BFCM) ads. As Kobi explains, BFCM is a land grab for new clients. However, one of the finer mysteries of running ads is when to turn off an ad set. First, you want to be sure that you are not killing it off too soon. But budgets are also tight, so you need to be mindful of wasting cash.Listen in to hear Kobi describe eight killer tips to help you decide when to kill off an ad and when to scale it for this year's Black Friday, Cyber Monday.IN THIS EPISODE, YOU'LL LEARN:Preparing for Black Friday, Cyber Monday Benefits of Ad campaign diversifications Why BFCM is a land grab for new customersHow to successfully leverage "Last Chance" AdsWhy you should never turn off a high-performing adDos and Don'ts of running BFCM ads on Google vs. MetaBudget recommendations for BFCM adsWhat to do when your campaigns fail to drive intended resultsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Kobi's LinkedInPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

If Black Friday is all about crazy discounts, why are you still putting out 10, 20% discounts?On today's episode, Ralph talks to Kobi Topaz, the advertising assassin and head of performance at Tier 11. Kobi shares fresh insights and updates into what it takes to win new clients and crush your competition in this year's Black Friday Cyber Monday(BFCM). As Kobi explains, BFCM is a land grab for new clients. However, it's almost impossible to attract anyone with 20% off when everybody else is giving out 60% plus in discounts. Listen in as Kobi drops knowledge bombs on creating BFCM deals that you can put together and execute an irresistible, profitable, and creative campaign for the biggest shopping season of the year. IN THIS EPISODE, YOU'LL LEARN:Preparing for Black Friday, Cyber Monday Tips for BFCM discountingThis week's nugget: How to slaughter your competition this Black FridayHow to create irresistible BFCM offersCreating offers for both acquisition and retentionWhy BFCM is a land grab for new customersTechnical aspects of running Black Friday ad campaignsHow video view campaigns negate the impact of iOS14Early bird guide to Black FridayLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Kobi's LinkedInPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite https://www.activecampaign.com/www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this show

How much would you pay for a strategy that could double your revenue and increase your booked calls by 230%, all in 3 months? On today's episode, Ralph breaks down a recent case study where they helped a client increase their booked calls by 230%, drop the cost per booked call by 54%, and increase their revenue by 107%, all in less than 3 months. This exact framework is what they use at Tier 11 to help businesses scale and grow through customer acquisition and enhancing a client’s long-term value.Tune in to hear Ralph share exactly what they did, the changes they made, and practical tips you can implement immediately to improve your marketing message.IN THIS EPISODE, YOU'LL LEARN: The customer acquisition amplification frameworkHow to fix your messaging with the Creative Lab Analyze your ads for performance and resultsThe role of emotion in advertisingWhat is conversion architecture?Why value-first marketing is so effective How to align your ads with your marketing funnelLinks and Resources:Breakthrough Advertising by Eugene M. SchwartzTier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite

Want to get the most out of Black Friday and Cyber Monday? Stop having big sales offers every month.  On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss Black Friday and Cyber Monday marketing. According to Savannah, Black Friday remains one of the busiest shopping days of the year. However, the season's relevance is on a slow decline. The emergence of November-long sales and multiple offers throughout the year are slowly diluting the importance of what was once the most important day for most marketers and retailers.Tune in to discover some super-digestible tips on running holiday shopping ads and getting the best out of the most intense holiday shopping period of the year. Discover why Kasim believes Performance Max for Black Friday is like nuclear technology: it could save humanity but also blow up your garage.  IN THIS EPISODE, YOU'LL LEARN:How to prepare for Black Friday (BF) and Cyber Monday (CM)Testing ads for the holiday monthsUsing TikTok for BF ProspectingThe best time to launch a Black Friday marketing campaignMarketers are shooting themselves in the foot with early Black Friday dealsAre Black Friday deals still effective?Marketers need to stop creating a false sense of scarcity with their productsDealing with attribution on TikTok LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Thesocialsavannah.comSavannah's TikTok Ads courseSavannah's YouTube ChannelConnect with Savannah via Twitter Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite

What are you doing with your marketing to prepare for Black Friday and Cyber Monday?On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss marketing ideas to help you conquer Black Friday and Cyber Monday. Black Friday and Cyber Monday - two of the most important shopping days are quickly approaching. Smart marketers know the best time to start driving more traffic to your website is a month in advance. Why? Because the closer you get to the biggest shopping season of the year, the more you’re going to pay for advertising. Tune in to discover some super-digestible tips on preparing and taking advantage of the busiest shopping days of the year.IN THIS EPISODE, YOU'LL LEARN:How to prepare for Black Friday (BF) and Cyber Monday (CM)Using TikTok for BF ProspectingThe best time to launch a Black Friday marketing campaignWhy Meta sites are exceptional for running BF and CM retargeting campaignsThe future of holiday marketingAre Black Friday deals still effective?Why Google rarely drives results for BF and CM LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Thesocialsavannah.comSavannah's YouTube ChannelConnect with Savannah via Twitter Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this show

What is a "pixel-less" ad campaign?On today's episode, Kasim talks to Depesh Mandia, a wicked smart Facebook ads expert and the founder of SM Commerce. They discuss a new way of running ads - what Depesh calls PTSD. If you've been running Facebook ads for the last 12 months, you've probably encountered a Pixel-less Traffic System Design (PTSD). This is essentially an ad formula that doesn't need pixel tracking. And when you don't need pixel tracking, iOS14 isn't an issue anymore.Listen in to learn how you can use a "pixel-less" ad campaign to generate greater control, visibility, and accuracy in your ads - as well as better retarget your ideal clients without necessarily taking them out of Facebook. IN THIS EPISODE, YOU'LL LEARN: The "pixel-less" ad campaign This week's nugget: How to use Facebook's built-in reporting toolThe loss of data as a result of the iOS 14 update A content-first approach to marketingWhy you need to stop taking people out of FacebookThe best way to learn about ads: spend your own money on adsHow to consistently feed the algorithm with good dataDepesh's definition of a good adLinks and Resources:Smcommerce.comDepeshmandalia.comConnect with Depesh on LinkedInTier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite Tier 11 Data Suite

What type of content performs well on TikTok?On today's episode, Ralph and Kasim continue their TikTok for artists discussion with Dana Fitzpatrick from Moxi Group. Dana shares some pretty impressive results from their TikTok ad campaigns. In just two weeks, spending $60 a day, Dana and her team managed to 5X a client's TikTok views from 200,000 to a million. They also used the same strategy to increase another client's followers from 1,000 to 6,000, spending $40 a day. Listen in to hear Dana break down her TikTok ad campaign strategy and the unique content ideas you can use to blow up on TikTok. Discover why advertising on TikTok is more effective when musicians throw in a mix of organic content and paid ads.IN THIS EPISODE, YOU'LL LEARN: Why TikTok is perfect for artistsHow to blow up on TikTokImpact of combining paid and organic contentTaking advantage of TikTok's instant pageUnique content ideas that work every timeThe benefits of creating really good content on TikTokWhat to do when campaigns are not driving intended resultsLinks and Resources:Themoxigroup.comDana's email - [email protected] 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite www.AdRoll.com/PThttps://www.activecampaign.com/

What exactly makes TikTok perfect for artists?On today's episode, Ralph and Kasim discuss TikTok for artists with Dana Fitzpatrick from Moxi Group, a full-service social media management and advertising agency. What's interesting about Dana is that she's only been in the TikTok space for less than six months, and she's already driving results for her clients. Whether you're a singer, songwriter, visual artist, or performer, you can use TikTok to launch your visibility and popularity beyond the app. Listen in to learn unique content ideas you can use to blow up on TikTok, get your music discovered by millions of new listeners, and raise your artistic status online.IN THIS EPISODE, YOU'LL LEARN: Why TikTok is perfect for artistsThis week's nugget: How to use TikTok hashtags to grow your reachHow to promote your music on TikTokWhy consistency is the key to TikTok successUnderstanding TikTok ad targeting dos and don'tsHow to use TikTok's Instant PageLinks and Resources:Themoxigroup.comDana's email - [email protected] 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PTTier 11 Data Suite https://www.NEXTInsurance.com/perpetual

Want to know how to build an exciting personal brand in a few easy, actionable steps?On today's episode, Kasim sits down with former TV personality and serial entrepreneur Willie Robertson to talk about Willie's biggest failures, successes, and the key elements of building a strong personal brand. Willie believes authenticity is the answer to credibility. Gone are the days when people admired a person's "ever-polished" image and over-rehearsed presentation. As a marketer, putting up an ultra-polished persona is the quickest way to lose trust. And people don’t buy from people they don’t trust.Tune in to hear Willie share what Kasim calls the ultimate masterclass to building an authentic personal brand. IN THIS EPISODE, YOU'LL LEARN: How the Duck Dynasty was bornThe role of authenticity in personal brandingWillie's biggest successes and failures Why you need to embrace the possibility of failureWays to invite opportunities into your lifeHow to differentiate yourself in a competitive marketSide note: how to raise your kids the right wayLinks and Resources:Duckcommander.comBuckcommander.comBook - American EntrepreneurConnect with Willie on Instagram Tier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.activecampaign.com/Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PTTier 11 Data Suite

What can Duck Dynasty's Willie Robertson teach you about marketing and running a profitable e-commerce brand?On today's episode, Kasim talks to Willie Robertson, the current CEO of the Duck Commander and a TV personality best known for his appearances on the reality TV series Duck Dynasty. The duo met at the Commitment Summit in Costa Rica, where Willie made a massive impression on the audience with his authenticity.Listen in to hear Willie share how he managed to build multiple e-commerce brands, star in a reality series, run a successful business and still have time for family.IN THIS EPISODE, YOU'LL LEARN: What it's like running multiple businessesThis week's nugget: Get into every interaction with a helping mindsetWhy you need to have the right people in the right rolesHow to lead with humility and still communicate clear expectationsThe downside of being a celebrityThe future of streaming and the rise of on-demand videoHow to choose the right opportunities for your brandLinks and Resources:Duckcommander.comBuckcommander.comConnect with Willie on Instagram Tier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://www.activecampaign.com/Tier 11 Data Suite www.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this show

What can you do right now to improve ad performance on Meta platforms?On today's episode, Ralph and Kasim break down the main takeaway from Meta's Performance Marketing Summit - the Performance 5 framework. The framework is Meta's new set of best practices for marketers wanting to maximize ad performance on Facebook and Instagram. As Ralph explains, Performance 5 aligns with what we've come to expect from Meta over the last decade - more automation and use of AI-powered tools, adoption of more engaging video ads, and a deep focus on measurable results.Listen in to learn the 5 components of ad success on Meta platforms and why marketers should strongly consider adopting some, if not all, of the aspects of the Performance 5 framework.IN THIS EPISODE, YOU'LL LEARN: What is Meta's Performance 5?How AI is changing advertisingThe benefits of diversifying your front-end ad messagingWhy you need to check if the Facebook Conversion API is working or notBusiness results validation In-platform conversion and after-the-click experienceCreators for direct response advertisingWhy Facebook favors ads that run according to their playbooksLinks and Resources:Tier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite

What is the future of Meta advertising - and is it time for marketers to start embracing AI? On today's episode, Ralph and Kasim share the main takeaways from the inaugural Meta Performance Marketing Summit. Ralph attended the invite-only event designed for market leaders in the performance marketing space. Everybody seems to believe Meta is in crisis. For the first time ever, the company's growth is slowing down after almost 20 years. So the big question remains, what does all this mean for marketers? As Ralph explains, ad performance is all that matters. And so far, Facebook ads are still driving results. But you have to know Meta's agenda if you are to be successful on their platforms. Listen in as Ralph reveals all the secrets from the Meta Performance Marketing Summit and what marketers can expect from AI-generated ad campaigns.IN THIS EPISODE, YOU'LL LEARN: The future of Meta advertisingThis week's nugget: Drive traffic to your website and get people's emails using retention.io The Performance 5 and Facebook advertising successHow to ensure your cold outreach is not violating anti-spam lawsThe core aspects of AI-generated ad campaignsWhy Facebook is way better at split testing than GoogleFacebook and Google favor ads that run according to their playbooksLinks and Resources:Tier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PTTier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://www.activecampaign.com/

Do you have a limited advertising budget? Wondering how to get the most out of Performance Max without breaking the bank?In today's episode, host Kasim Aslam sits down with Regina Bellows to continue the discussion on successfully running ads on a limited budget. Regina and her team have discovered a way to essentially trick Google into making a smart shopping campaign inside Performance Max. Kasim believes this is a truly genius way for marketers to maximize ROI for low-budget accounts. Listen in to learn more about the "the feed only Performance Max campaign" and how marketers can use the hack to make the most out of every ad dollar.IN THIS EPISODE, YOU'LL LEARN:How to run ads on a limited budgetWhat is a Feed Only Performance Max campaign?How to control your top-of-funnel ad spendVideo remarketing ads and why you should use themConversion tracking and false positivesVanity metrics you should ignore in your campaignsThe biggest opportunity for marketing agenciesLINKS AND RESOURCES MENTIONED IN THIS EPISODE:DigitalMarketer LabStarterppc.comConnect with Regina on LinkedInVideocasestory.comTier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PTTier 11 Data Suite https://www.activecampaign.com/Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetual

Is it possible to run paid ads and drive results on a shoestring budget?On today's episode, host Kasim Aslam sits down with Regina Bellows to discuss one of the most commonly asked questions about Google ads - how to successfully run ads on a limited budget. Regina is the Executive Director at Starter PPC and one of the longest-serving managers at Solutions 8. Advertising on a limited budget almost sounds contradictory because we have to spend money to make money when it comes to ads. But when you are on a tight budget and don't have a lot of room for experimenting, you need a plan to make the most efficient use of your advertising dollars. Tune in to learn the exact steps you need to take to set up an ad campaign and drive results when working with a small budget.IN THIS EPISODE, YOU'LL LEARN:How to run ads on a limited budgetThis week's nugget: The stair step framework for running adsBiggest mistakes people make with their advertising budgetsGoogle Ads budget & bidding settings for small businessUnderstand why Google ads are not reaching your full daily budgetPerformance Max campaigns for small businessesLINKS AND RESOURCES MENTIONED IN THIS EPISODE:DigitalMarketer LabStarterppc.comConnect with Regina on LinkedInTier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://www.activecampaign.com/www.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this show

Imagine what it would be like if your brand could be everywhere all the time. Think of all the marketing power this would give you. On today's episode, Ralph and Kasim continue the discussion on Kasim's "digital herpes" marketing strategy - a term that represents the ability to appear wherever your potential clients are. All Marketers want the same thing: To stay top of mind and connect with their target audience when they are most likely to buy. This is essentially what omnipresence does. You create valuable content and make sure your content shows up everywhere your connected consumers look. But why is this so important? As Kasim explains, when people start looking for information about a particular subject and everything they find has been created by you, you instantly become an authority. You don't have to settle for market share. Tune in to learn how you can become a key player in your industry and use retargeting ads to follow your target market all over the internet.IN THIS EPISODE, YOU'LL LEARN:How "digital herpes" can make you omnipresent in 2022The power of combining ads with omnipresent retargetingBenefits of omnipresence in marketingHow to build a super effective remarketing campaignThe cost of digital omnipresencePractical ways to come up with new content ideasHow to hire content editors that fit your brand needsThe first step to developing a content-burning machineLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PTTier 11 Data Suite https://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite

What if we told you there was a way to dominate your market across all social channels, and you only needed to invest an hour a week? On today's episode, Ralph and Kasim break down one of Kasim's most effective marketing strategies - "digital herpes." The term represents the ability to appear wherever your potential clients are. To contract "digital herpes," you need consistency and diversity. You need to appear across all mediums and platforms as often as possible - so much so that people should get tired of seeing your face. But they won't because every time you show up, you come bearing valuable gifts. Tune in to learn more about Kasim's super effective omnipresence strategy and the benefits of constantly appearing on your potential client's social feed. IN THIS EPISODE, YOU'LL LEARN:How "digital herpes" can make you omnipresent in 2022This week's nugget: How to expand into other lucrative marketsContent remarketing and tips for successDifference between a thought leader and a vendorThe quickest way to become known as an authorityHow to identify high-quality trafficFulfill your content marketing plan through content repurposingLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.NEXTInsurance.com/perpetualTier 11 Data Suite Tier 11 Data Suite https://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PT

Apple is rumored to be getting into the paid advertising space. What will their entry mean for Google and Facebook's duopoly?On today's episode, Kasim talks about Apple's potential entry into the advertising game - and why he believes the iOS update is a smokescreen for Apple's advertising ambitions. Facebook and Google have dominated the paid advertising space for far too long. However, their reign of terror is soon coming to an end if the recent iOS update and Apple's lowkey talent acquisition are anything to go by. Listen in as Kasim explains why he feels Apple's entry into the paid ad space might make advertising affordable, solve the attribution problem, and yield better campaign performances.IN THIS EPISODE, YOU'LL LEARN:Is Apple getting into the advertising gameWhy Apple's entry into the ad space is good news for advertisersThe attribution problem in online advertisingHow Apple can leverage the recent iOS update to make an impression in the ad spaceComparing ad effectiveness on Google, Facebook, and AppleThe current state of paid digital advertisingThe future of smart bidding and ad auctionsHow Apple's ad placement will yield better performancesLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/www.AdRoll.com/PT

What would you do if you lost everything and only had $10,000 to start over?On today's episode, Ralph and Kasim go a little bit off script. Instead of the usual traffic and conversion conversations, the duo talks about a very uncomfortable topic - starting over after losing everything.Losing everything is not a fun thing to contemplate. But for so many people out there, starting over is a sad and unfortunate reality. But as Ralph explains, when you sink to the very bottom, the knowledge and experience you've gained over the years will help you rise stronger than you were before. It won't be easy, but it can be done. Losing everything is a terrifying question to ponder. In today's episode, Ralph Burns shares the steps he would take if he were to start all over again with only $10,000. IN THIS EPISODE, YOU'LL LEARN:Where to start after losing everythingThe Jeff Bezos mindset: Every day we start overRebuilding starts with focusing on your strongest skillsBuilding your network from scratchWhy you need to sell to the people that need you the mostTo niche or not to niche when starting overA key reason why most businesses failLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PTTier 11 Data Suite Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this show

What do you do when you 4x a customer's booked calls, but the prospects don't show up for the calls?On today's episode, Ralph and Kobi Topaz continue their discussion on how the Tier11 team lowered a customer's acquisition cost by 50% and increased their call volume by 4X. Even with such impressive numbers, the battle was still not over. Prospects were booking calls but not showing up for meetings. This meant that Kobi and his team had to go back in and figure out how they could use data to troubleshoot the campaign.Listen in as Kobi shares the effectiveness of using data, numerous tests, and iterations to improve the performance of your campaigns.IN THIS EPISODE, YOU'LL LEARN:How long before you start seeing returns from your campaigns Doubling down on ads that workHow funnel analytics can increase conversionsTest and learn your way to smarter ad campaignsThe power of improving just one metric on your campaign Disqualifying and retargeting leadsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Kobi's LinkedInPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite Tier 11 Data Suite

The Tier11 team successfully lowered a client's cost of acquisition by 50% and increased their call volume by 4X. How did they do it?On today's episode, Ralph welcomes back Kobi Topaz, the advertising assassin and head of performance at Tier 11. Kobi shares fresh insights and updates into CBOs, TikTok Ads, and a case study where they lowered a customer's cost for acquisition by 50% and increased their call volume by 4X. It wasn't a fluke, nor was it without a few hiccups. Fortunately, the client was patient and super cooperative. Sometimes you only need to take what's already working and tweak it a little bit to get the intended results. Listen in as Kobi drops knowledge bombs on what it takes to turn around a sinking campaign and get your clients the desired results.IN THIS EPISODE, YOU'LL LEARN:The best way to test campaigns: ABO Vs. CBOTikTok advertising updatesHow TikTok ads perform on Facebook and InstagramDealing with clients when your campaigns are barely moving the needleWays to correct a failing campaignRetargeting ads and doubling down on what's already workingThe power of plain and simple messagingLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Kobi's LinkedInSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PThttps://www.activecampaign.com/Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite

Are we headed down a recession path? If so, what happens to Google Ads during times of crisis? On today's episode, Kasim goes through what he thinks will happen to Google ads during a recession. As someone who has been on the receiving end of a recession, Kasim believes it's better to be wrong and careful than right and foolish. This is exceptionally important since marketing and advertising budgets are often the first to be cut during a recession. And although a recession might not be in the cards, you don't want to be caught unprepared in the flood. Tune in to learn tips on how brands, agencies, and businesses can survive a possible economic downturn and capture their competition's market share once the weak are dead and buried. IN THIS EPISODE, YOU'LL LEARN:What happens to Google Ads during a recession?Should businesses stop advertising during a recession? The type of businesses that have a better chance of surviving a recessionReasons why businesses throw money at Google during a recession Desperate clients and why you should avoid themA recessive environment can be healthy for the economy How agencies can take advantage of a recessive environment LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PT

Want to turn your ad campaigns into profit-generating machines? Avoid these 5 Google Ads mistakes most advertisers make.On today's episode, Ralph and Kasim discuss the 5 biggest mistakes you might be making with Google ads. If you're a CEO, CMO, Marketing Director, or a business owner and you'd like to know if the people running your ads are doing the right thing, this episode will help you do just that. Kasim goes through best practices on how you can audit your team's work and correct the mistakes they might be making.This killer walkthrough is all you need to get maximum ROI from your Google Ads and avoid the 5 most common mistakes that leave marketers broke and unmotivated.IN THIS EPISODE, YOU'LL LEARN:Template on how to audit your Google Ads campaigns Conversion tracking and why campaigns failPhone call leads and why Kasim is not a fanThe correlation between clicks and conversionsAd extensions and proper bidding methodsHow to not limit the scale of your campaignsOver-segmentation is hurting your campaigns LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Meta Business, Innovation, and Technology podcastTier 11Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.NEXTInsurance.com/perpetualHead to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite www.AdRoll.com/PTTier 11 Data Suite https://www.activecampaign.com/

Want to create killer ads on TikTok? Stop thinking like an advertiser and start behaving like a content creator.On today's episode, Ralph and Kasim continue the TikTok advertising discussion with Savannah Sanchez. The distinct audience targeting and ad development options on TikTok mean that ads on the platform are way ahead of Google and Facebook. And if you're already using Facebook advertising, TikTok's advertising tool will seem fairly straightforward. The even better news is that you don't have to chase followers to get your ads seen on the platform. TikTok prioritizes good content above everything else. Listen in as Savannah shares some of the top-performing TikTok ad templates and pro tips on how to create a TikTok ad that drives engagement and gets you noticed. IN THIS EPISODE, YOU'LL LEARN:Best practices on how to run ads on TikTokAll you need to know before you start running ads on TikTokBehavioral targeting and why TikTok users hate adsCreative hooks that work well on TikTok adsSavannah's top 5 TikTok ad templatesUnderstand that TikTok is not for all types of brandsThe pros and cons of using TikTok's automated creative buttonHow to manage your TikTok ad spend,  placements, and targetingLINKS AND RESOURCES MENTIONED IN THIS EPISODE:www.Thesocialsavannah.comSavannah's TikTok Ads CourseSavannah's YouTube ChannelConnect with Savannah via Twitter OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite

TikTok advertising is pretty straightforward: Don't make ads - make TikToks.On today's episode, Ralph and Kasim sit down with Savannah Sanchez, a TikTok media buying and Ad creative expert, to talk about advertising on TikTok. The platform is growing like a weed, and according to Savannah, the future of advertising lies on the platform. But what about Google and Facebook? Well, TikTok overtook Google as the number one domain on the internet, and Facebook is not as sexy as it used to be. If you want to succeed on TikTok as a marketer, don't create ads. Users detest ads that disrupt their experience. Solution - creatively embed ads within the content in a way that won't disrupt the fun and enjoyment of Tiktok.Listen in for some intriguing insights on how the TikTok ad algorithm works, what you need to get started on TikTok advertising, and how to create a TikTok ad that gets you noticed.IN THIS EPISODE, YOU'LL LEARN:The foundations of TikTok advertisingTikTok is here to stay - advertisers need to take noticeHow to create ads that get you noticedDifferences and similarities between TikTok and Facebook adsHow to not get priced out of TikTokTikTok ad placement and optimizationHow to use TikTok's comment section to drive engagementMistakes to avoid when creating TikTok adsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Thesocialsavannah.comSavannah's TikTok Ads CourseSavannah's YouTube ChannelConnect with Savannah via Twitter OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite https://www.activecampaign.com/

Did you know you can sell products directly through the social media feed? No purchase journeys, no redirects, a simple click-to-buy option is all you need.Today’s episode comes from our sister podcast, the Digital Marketer. Host Mark de Grasse sits down with Lauren Petrullo, one of the newest faculty members of the DigitalMarketer Academy to talk about the latest component of their eCommerce certification—social selling. Social selling allows you to buy in-app (on Facebook, Instagram, etc.) and never even venture to someone’s website. You’re meeting people right where they are, already browsing and shopping. The key is to make it as seamless as possible for customers to checkout directly through social media platforms. Lauren has got her finger on the pulse of the future of eCommerce and says one thing we can do is pay close attention to where the big tech brands are investing.Listen in to learn how you can get in on what Lauren calls “a much more mature social media commerce experience.” Discover why Ralph thinks eCommerce product categorization is an underutilized insight for remarketing.IN THIS EPISODE, YOU’LL LEARN:What is social commerce?Social commerce versus eCommerceThe future of selling is socialeCommerce product categorization and why it’s so importantWhy social selling shouldn’t replace your websiteHow Meta is incentivizing these social stores on different platforms  Why the U.S. is massively behind on social media trendsWhat kind of data/analytics you’ll have access to in your Meta shopConnect with LaurenMongoose MediaConnect with Lauren on LinkedInLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Solutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.NEXTInsurance.com/perpetualTier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite https://www.activecampaign.com/www.AdRoll.com/PT

Struggling to identify and eliminate click traffic? Kasim and Ralph might have discovered an effective way to stop click farms from taking over your campaigns.In today's episode, Ralph and Kasim sit down to discuss exciting things going on with Google's Performance Max and how you can eliminate click traffic entirely.  We all know how destructive bots can be, especially now that they can fill out forms and generate fake leads. Regrettably, fraudsters have gone a step further and now use real humans to conduct their schemes, making them even harder to identify. The good news is, there's something you can do about it. The even better news is that the Google algorithm is on our side on this one.Listen in to learn why Kasim feels the final URL expansion on performance max is the coolest thing ever. Discover how Ralph used the "Kasim Flytrap" to block click traffic completely and how you can do it, too. IN THIS EPISODE, YOU'LL LEARN:How to eliminate spam traffic entirelyThe final URL expansion and how to use itHow to know if you're spending enough money on advertisingWhen and when not to use an agency to run your adsThe "Kasim flytrap" and why it's so effectiveWhy low-budget users are struggling with Performance MaxWhy it's never a good idea to block geographics on your siteWays click traffic can derail your ad campaigns LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualTier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PT

Ralph sits down with Maria from the Tier 11 team to talk about how they saved a client's campaign with something called Conversion Architechture!LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Solutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.activecampaign.com/www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite

To build an in-house marketing team or to hire an agency? It doesn't matter. With these top tips, you're guaranteed to work with the top marketing experts in the space right now. On today's episode, Ralph continues the discussion on questions to ask when hiring external agencies or building an internal marketing team. He breaks down the final set of questions that will propel your marketing to the next level and help you recruit a top-shelf team.The best way to grow a business is to ensure you've got the right people in the right seats. So whether you go for an outsourced agency or build an internal team, always go for quality and competence. It doesn't make sense to have the right tools and the right road map, but lack the right talent.Join Ralph as he goes through the key steps to creating a competent marketing team and the questions to ask if you are to avoid the common pitfalls around building a marketing team.IN THIS EPISODE, YOU'LL LEARN: The key questions to ask when building a marketing department from scratchReactive versus proactive marketingStats and data on the relationship between CMOs and marketing teamsWhy the primary job of a CMO is to minimize mistakesThe benefits of hiring role-specific specialistsHow to build a team around your content marketing goalsThe most important questions to ask when building a marketing teamThe uninspiring relationship between CMOs and CFOsLinks and Resources:The CMO's Guide to Picking the Right Internal TeamTier 11Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland's book, Zero Down, FREERegister for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PThttps://www.activecampaign.com/

Thinking of hiring a marketing agency, CMO, or building your own internal marketing team but don't know where to start? On today's episode, Ralph tackles a topic that, surprisingly, has never been addressed on Perpetual Traffic - the questions to ask when hiring CMOs, external agencies, or building an internal marketing team. For many entrepreneurs and CEOs, one of the most daunting tasks in all stages of business is building the marketing department. This is primarily because they have three options to choose from: Build an in-house marketing department, outsource to a marketing agency, or hire a CMO. Each option has its pros and cons, and what works for you might not work for another. If you are a little confused about deciding between the three choices, this episode is for you. We discuss the questions to ask when building a marketing department based on the 10 main areas of marketing. IN THIS EPISODE, YOU'LL LEARN: The most important questions to ask when hiring a CMOWhy CEOs and business owners are asking more from their CMOsHow to help your company scale as a CMOPlanning for success and why it's so importantUnderstanding cross-channel traffic and cross-channel communication  How to use the customer acquisition path to hire a CMOAvatar research and its impact on revenue and leadsHow to test creatives and track campaign effectiveness |Links and Resources:The CMO's Guide to Picking the Right Internal TeamPerpetual Traffic Episode with Chris MercerTier 11Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland's book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualHead to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite www.AdRoll.com/PThttps://www.activecampaign.com/

Kasim and Ralph cover 2 nuggets that every digital advertiser needs!Download Ralphs Free PDF on Naming!OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland's book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/Tier 11 Data Suite Tier 11 Data Suite

Is Facebook advertising dead? Can advertisers still take advantage of its over 2 billion active users?On today's episode, Ralph and Kasim break down everything you need to know about Facebook ads and their effectiveness in 2022. The talk about the privacy controversies, what the algorithm used to be capable of, and what the latest iOS update means for Facebook users and advertisers alike. The big question remains, "Is Facebook advertising dead?" Of course not. Advertising on Facebook is alive and well. However, we may need to reshape our expectations and acknowledge that the easy days of running Facebook ads are long gone. But here’s the thing; if you think Facebook is not good for advertising in 2022, it's probably because you're not measuring correctly. Listen in for an insightful conversation as Ralph and Kasim reveal the real reason Facebook ads have stopped working for most marketers, and what you can do about it.IN THIS EPISODE, YOU'LL LEARN:Is Facebook advertising really dead?Why Facebook traffic might be more valuable than it's ever beenThe future of Facebook advertisingWhy you need to invest in your ability to track your advertising campaignsHow and why to split-test Facebook adsA looming recession's potential impact on advertisingAugmented versus virtual reality: Where does the future lie?Why you need to track and measure everything on Facebook adsOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland's book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite https://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this showTest Everything. Get Conversion Optimization Superpowers. Make More Money.Put A Creative Team Of Fanatical Split-Testers To Work On Your Site!Conversion Fanatics

Is Google a monopoly? If so, how is its market power hurting marketing and advertising agencies?On today's episode, Kasim Aslam describes how Google's monopoly power allows it to weaponize data and charge money for traffic over and above normal auction rates. About a decade ago, bloggers, marketers, and advertisers used to get by on organic traffic and internet advertising. Unfortunately, those days are long gone now that Google gobbles up the vast majority of internet advertising dollars. Google can exert massive influence by controlling how people use the internet — and charge money for traffic however they please.Like any monopoly, Kasim believes it's high times the government regulated them and created an ecosystem that allows other marketing mechanisms to compete.  Listen in as Kasim dissects how Google's monopoly is hurting advertising and how The U.S. Justice Department can confront Google's position as the unchallenged giant on the internet. IN THIS EPISODE YOU'LL LEARN:How Google's monopoly is hurting advertisingGoogle's dominance in the advertising spaceThe U.S. Department of Justice's role in squashing Google's dominanceAd rank threshold and what that meansGoogle's tainted Ads pricing frameworkWhy Google ads can and will exceed your daily set budgetWhy the traffic auction format is an interesting counter to Google's monopolyLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Follow Perpetual Traffic on TwitterConnect with Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland's book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite www.AdRoll.com/PT

Did you know that a percentage of your ad budget is lost to click fraud?On today's episode, Ralph and Kasim talk about the rise in click farming, how they create problems for PPC advertisers, and what online platforms are doing to take ongoing action against them.You may already know that entire businesses are built around generating fraudulent engagement and traffic on the internet. What you didn't know is that instead of bots, click farms made a significant upgrade, and now we have actual humans clicking ads and signing up for newsletters. Tune in to learn how click farms are wasting your ad budget and what you can do to block fraudulent traffic and keep your website safe from invalid traffic activity.  IN THIS EPISODE, YOU'LL LEARN: What are click farms?How can you detect click fraud? What we know about click fraud and what you can do about themWhy eCommerce is immune to click fraudSimple ways to build conditional logic in your online formsHow to prevent fraudulent traffic from converting into leadsWhy do businesses use click farms?How to spot fraudulent traffic on your siteOUR PARTNERS:Get a Free Month of Blogs from BKA ContentAcquire, Engage, Expand, Reactivate - GetEmails7 Levels of Scale workbookGet Roland’s book, Zero Down, FREERegister for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!!Mentioned in this episode:www.AdRoll.com/PTTier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/

Do you have plans to help your business survive the possibility of recession? If you are a clear-thinking business owner, it would be best to prepare for the worst.On today's episode, Ralph and Kasim talk about the prospect of an impending recession and how marketing agencies can survive — and even thrive during a market downturn. Financial experts are continuously buzzing about the threat of an impending recession. And while time will tell if we're truly headed toward a recession, preparing your business can help ensure your business's survival if things suddenly go south. Join us as we go through strategies you can use to prepare your agency for a recession, stay afloat, and come out stronger if all hell breaks loose. IN THIS EPISODE, YOU'LL LEARN: What is a recession, and can it be a good thing for the economy?Is the recession coming, or we're already in one?What marketers can do to cushion themselves against a recessionHow to reposition your brand to take advantage of a market downturnThe benefits of always having an emergency fundWhy you need to bolster existing client relationships during a recessionHow ramping up your marketing may help you survive a recessionLinks and Resources:Solutions8 on YouTubeDennis-yu.comOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland's book, Zero Down, FREERegister for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/www.AdRoll.com/PT

You want to get high-quality leads and conversions, but all you’re getting from your Performance Max campaign is fraudulent traffic? It’s actually the most common problem advertisers face when running PMax for lead generation. Here’s why fraudulent traffic is a bigger problem than we thought and how you can fix it for more authentic leads and conversions.You can read about the secret to lessen heavy bot traffic in your lead forms as well as the solutions to the other main problems encountered in PMax for lead generation here: https://sol8.com/performance-max-for-... Give Us Feeback and Get Entered to Win a DigitalMarketer CertificationOUR PARTNERS:Get a Free Month of Blogs from BKA ContentAcquire, Engage, Expand, Reactivate - GetEmails7 Levels of Scale workbookGet Roland’s book, Zero Down, FREERegister for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite

Listen in to hear Ralph and Kasim's favorite tools to use in their business!OUR PARTNERS:Get a Free Month of Blogs from BKA ContentAcquire, Engage, Expand, Reactivate - GetEmails7 Levels of Scale workbookGet Roland’s book, Zero Down, FREERegister for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.NEXTInsurance.com/perpetualTier 11 Data Suite Tier 11 Data Suite https://www.activecampaign.com/www.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this show

Adam Robinson is back with Ralph and Kasim to more about Adam's sneaky but legal way to improve your conversions.Get Adam's Killer Moneyback OfferOUR PARTNERS:Get a Free Month of Blogs from BKA ContentAcquire, Engage, Expand, Reactivate - GetEmails7 Levels of Scale workbookGet Roland’s book, Zero Down, FREERegister for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.activecampaign.com/Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualTier 11 Data Suite www.AdRoll.com/PT

Ralph and Kasim sit down with Adam Robinson of GetEmails.com to talk about a sneaky, but legal way to improve your conversions.Get Adam's Killer Moneyback OfferOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREERegister for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite Tier 11 Data Suite www.AdRoll.com/PT

Find out more ways to get clients on the wrap-up episode to the interview with Steve Sims!OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREERegister for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite https://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualTier 11 Data Suite www.AdRoll.com/PT

On this episode, Ralph and Kasim sit down with Steve Sims to talk about how you can get more clients with less leads!OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PTTier 11 Data Suite Tier 11 Data Suite

Today’s episode is part 2 of a conversation with John Moran and Nick Miller. John Moran is Senior Strategist at Solutions 8 and Nick Miller is Director of Google Platforms at Tier 11. They share how Google Performance Max is changing their businesses, how there is a reduced focus on ROAS and CTR, and why you should get on board with Google Performance Max as early as possible. Resources MentionedGoogle Performance Max Solutions 8 Perpetual Traffic WebsitePerpetual Traffic SurveyFollow Perpetual Traffic on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite https://www.activecampaign.com/www.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetual

Listen in to this roundtable discussion with the head Google strategists at Tier 11 and Solutions 8!Our PartnersConversion FanaticsBKA ContentSolutions 8 - The Best Google Ads Agency In The World DigitalMarketer | Marketing Tools & TrainingThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.activecampaign.com/Tier 11 Data Suite www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetual

Listen in to the second part of the interview with Ryan Levesque where he shares some more quiz funnel success stories -- and also why yours probably hasn't worked yet.Don't forget to join his Free Quiz Funnel MasterclassResources MentionedFree MasterclassFront Row DadsOur PartnersConversion FanaticsBKA ContentSolutions 8 - The Best Google Ads Agency In The World DigitalMarketer | Marketing Tools & TrainingThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.NEXTInsurance.com/perpetualTier 11 Data Suite www.AdRoll.com/PTTier 11 Data Suite https://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this show

Today’s conversation is with internet marketing legend, Ryan Levesque. He’s the founder of the ‘Ask Method’ and shares how the last two decades of marketing has prepared him for this moment. Ryan details how marketers and businesses can respond to the changing digital landscape and also what businesses need to do in order to survive. He also covers how quiz funnels can be a total game changer for businesses looking to get back the ROAS they saw pre-iOS 14.Topics Covered08:25 - Ryan shares an overview of the “Ask Method” and how it works for businesses12:39 - How the internet is evolving and what “Web 3.0” means for marketers15:35 - What “Zero-Party” data is and why it’s so important for marketers23:24 - Why zero-party data makes it easier to have sales conversations28:14 - Case studies and examples from different industries using the “Ask Method”Resources MentionedFree MasterclassFront Row DadsOur PartnersConversion FanaticsBKA ContentSolutions 8 - The Best Google Ads Agency In The World DigitalMarketer | Marketing Tools & TrainingMentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PTTier 11 Data Suite https://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualTier 11 Data Suite

Today, we are finishing our episode with John Ainsworth talking about after the click stuff. We talk about the importance of funnels and upsells, especially for course creators - and the DOs and DON'Ts when it comes to post-cart conversions.LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Solutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PTTier 11 Data Suite Tier 11 Data Suite

Would you like to increase your revenue 10-20% in one week (or do you hate money)? On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with John Ainsworth, CEO of Data Driven Marketing. John’s team works with online course creators who’ve already got a great course and a traffic source and help them optimize that traffic and increase their revenue in an ethical way. They’ve got a list of 8 proven strategies that work for everyone—because they take you back to the basics, the fundamentals. John says it’s shocking how many multi-million dollar companies don’t have these fundamentals in place. Yes, you have to put in the hard work and create something of value—an offer the world wants. “You can’t optimize until you implement,” John says. Then John and his team can help you take it from there.Listen in for some simple, but brilliant, ways to increase your average order value and your long-term value—and ultimately win with your customer.IN THIS EPISODE YOU’LL LEARN:One easy way to increase your revenue 10-20% in one week How to convert more of your email list into buyersWays to utilize upsells and order bumps to fully monetize your funnel onlineHow to get started if you’re just now launching your first courseLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Data Driven Marketingcourseprofitreport.comEmail John: [email protected] Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PT

What if we told you that Tier 11 designed an ad campaign for an ecommerce store that resulted in a 608% revenue increase and 401% ROAS increase in less than 6 months?On today’s episode, we’re flipping the script a bit. Host Kasim Aslam interviews his usually-co-host Ralph Burns about an ad campaign at Tier 11 that took a struggling business from $29k/month to $176k/month in revenue in less than half a year. (Download the case study here.) Ralph talks about customer acquisition amplification and walks us through the structure of each of the five levels of traffic. But the bottom line, he says, is the creative. “The creative makes the audience. If you match incredible audience and interspace targeting with incredible front end creative and messaging, game over. You own the internet as a marketer. Mix the two together, and it’s online marketing nirvana.”Listen in to find out how to achieve this online marketing nirvana in your own campaigns.IN THIS EPISODE YOU’LL LEARN:How (and why) to set up tracking before you do anything else The key differences at each level of traffic (aka, a funnel marketing masterclass) Why Tier 11 didn’t need to use a third party data tool in this campaignHow this case study would change today if they used Google Performance MaxLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Download the case studyTier 11Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://www.activecampaign.com/www.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this show