Perpetual Traffic

With over 200 responses to our Perpetual Traffic Survey, the results are in. In this episode, we’ll talk about the results we got and what this means for the future of our Perpetual Traffic business. Listen in on how we’re ideating our upcoming product based on your biggest challenges and frustrations.Listen To Learn: How we’re using the challenges and frustrations found in the survey to figure out which product works best for our audience Different strategies for creating your own results that can help you find the best product to create The importance of your entry-point offer (and why multiple entry-points are ideal) Our Partners:Save $700 on your Ad World 2021 Ticket!Build Your eCommerce Website on WixConversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B TestingBotBuilder’s Chatbots That Deliver Results (Without The Work) Resources Mentioned In This Episode: Page InsightsAnswerThePublicSubscribe to the weekly Scalable MemoGrow Your Agency Without Working Nights & WeekendsThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/www.AdRoll.com/PT

Attribution has always been a mystery in marketing, but with the newest iOS changes it’s only becoming harder to figure out. In this episode, Angela Ponsford joins Ralph and Amanda to talk about how the new iOS changes have been playing out and the latest on attribution. This is essential information for everyone with established and new businesses (like us!) looking to get the most from Facebook ads. And don’t forget to get the Tactical Troubleshooting Checklist for FREE ($297 value!) by filling out our survey at tiereleven.com/surveyListen To Learn: What it means to triangulate your data Choosing your attribution model The importance of moving away from constantly checking your account (and why it will save your sanity!) Our Partners:Save $700 on your Ad World 2021 Ticket!Build Your eCommerce Website on WixConversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B TestingBotBuilder’s Chatbots That Deliver Results (Without The Work) Resources Mentioned In This Episode:Get the Tactical Troubleshooting Checklist For FREE ($297 Value)Ralph on TwitterAndrew Foxwell on TwitterDee Deng on TwitterEric Seufert on Twitter Episode 289: Digging Deeper: What You Can Do Right Now to Prepare for iOS 14 Episode 287: What Facebook Marketers Need to Know About the iOS 14 UpdateThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite https://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetual

Want an inside look at how agencies are able to scale to the coveted million-dollar mark? In this episode, General Manager at Scalable Brand Studios Erin MacPherson joins Ralph and Amanda to talk about what it’s like to be inside of a growing agency and working through the inevitable challenges that come with growth. And, don’t forget that you can still grab the Tactical Troubleshooting Checklist for FREE ($297 value)—link below!Listen To Learn: What it’s like to hire as a remote agency The importance of helping your employees as say no What to expect from firing a customer and how to figure out if you can afford to let them go Our Partners:Save $700 on your Ad World 2021 Ticket!Build Your eCommerce Website on WixConversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B TestingBotBuilder’s Chatbots That Deliver Results (Without The Work) Resources Mentioned In This Episode:Get the Tactical Troubleshooting Checklist for FREE ($297 value!)Grow Your Agency Without Working Nights and WeekendsThe Tier 11 Agency ManifestoWho is DigitalMarketer?DigitalMarketer: We BelieveDigitalMarketer Certifications (HQ)BossBabeErin MacPherson on LinkedInThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/www.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this show

Things are about to get interesting. Perpetual Traffic is about to build a business AND give you a front-row seat to the experience. Watch us start a business in real-time and come along for the ride as we figure out what our product is going to be and how we’ll market it. Have a few minutes to fill out our survey? Visit tiereleven.com/survey and get the Tactical Troubleshooting Checklist ($297 value) for free!Listen To Learn: Why we want to start a business centered around Perpetual Traffic What to expect from your front-row seat to our newest endeavor How we plan to kick off our business with a listener survey (we’d love if you filled it out!) Our Partners:Save $700 on your Ad World 2021 Ticket!Get a Free Trial of Oribi and 20% off with code: DigitalMarketerGet 50% off of Ad Creatives with code PTPODCASTResources Mentioned In This Episode:Get the Tactical Troubleshooting Checklist for FREE ($297 value!)Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:https://www.NEXTInsurance.com/perpetualHead to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.activecampaign.com/Tier 11 Data Suite www.AdRoll.com/PT

How much does it typically cost to acquire a customer through the “right” channels? Figure out how much you can afford to pay based on more than just your Customer Acquisition Cost and Customer Lifetime Value.Listen To Learn: How to figure out your Customer Acquisition Cost The importance of narrowing down your Customer Lifetime Value (and how to calculate it) How to add refunds, cost of goods sold, and more into your business costs Our Partners:Save $700 on your Ad World 2021 Ticket!Get a Free Trial of Oribi and 20% off with code: DigitalMarketerGet 50% off of Ad Creatives with code PTPODCASTResources Mentioned In This Episode:Work with Tier 11 How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer Acquisition Cost FormulaListen & Win an Apple Giveaway! How To Calculate Your Average Customer Value (And Why It Matters) Customer Value Optimization: How to Build an Unstoppable BusinessThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite https://www.activecampaign.com/Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PT

Content is powerful. It builds relationships with your audience and turns readers, viewers, and listeners into customers. In this episode, Angela Ponsford joins Ralph Burns and Amanda Powell to talk content. Listen to learn how DigitalMarketer created a successful repeatable process for marketing through content, the importance of knowing your ‘big idea’, and how you can create a content marketing strategy similar to DM’s.RESOURCES MENTIONED IN THIS EPISODEGet Results Like This with Tier 11Work at Tier 11Save $700 on your Ad World 2021 Ticket!Get a Free Trial of Oribi and 20% off with code: DigitalMarketerGet 50% off of Ad Creatives with code PTPODCASTDefinition: The A-TeamThe Ultimate Guide to Digital Marketing Architect a Brand that Builds Authority & Actually Increases SalestheCLIKKRuss Henneberry’s WebsiteRalph on Twitter Episode 295: How ‘The Teach & Pitch Video Formula’ 52X’d a Business in 18 Months Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:https://www.activecampaign.com/https://www.NEXTInsurance.com/perpetualHead to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PTTier 11 Data Suite

Content marketing still works...and it works really well. In this episode, founder of Superpath Jimmy Daly explains why content marketing matters and how to find opportunities in what feels like a saturated content world. Listen to learn how to start your content marketing strategy, if you should worry about SEO or not, and how long you need to wait before you quit.RESOURCES MENTIONED IN THIS EPISODEGet Results Like This with Tier 11Work at Tier 11Save $700 on your Ad World 2021 Ticket!Get a Free Trial of Oribi and 20% off with code: DigitalMarketerGet 50% off of Ad Creatives with code PTPODCASTAnimalz Superpath’s AMA with AnimalzJulie and Julia | IMDBJoin the Superpath Slack CommunityJimmy on TwitterThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:https://www.activecampaign.com/Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showwww.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetual

The foundation of marketing isn’t difficult: sell people stuff they need. As marketers, it’s easy to overcomplicate what it takes to get a brand off the ground. In this episode, Dave Gerhardt, CMO at Privy, explains how to market a new company that isn’t well known in their industry (yet!). Listen to learn how he created Drift’s marketing strategy, was able to use a podcast to grow their reach, and gained traction against established competitors.RESOURCES MENTIONED IN THIS EPISODEGet Results Like This with Tier 11Work at Tier 11Get a Free Trial of Oribi and 20% off with code: DigitalMarketer60+ Free Ad Creatives For Social (thanks No Limit Creatives!)Dave on TwitterDave’s Podcast B2B Marketing Drift’s Podcast Seeking WisdomDave’s Marketing Group: The Leading Community for Modern B2B MarketingThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:https://www.NEXTInsurance.com/perpetualHead to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite www.AdRoll.com/PTTier 11 Data Suite https://www.activecampaign.com/

This week we’re featuring a case study that Tier 11 just presented to Facebook (yup, it was that good). In this episode, Ralph explains how Tier 11 helped a client go from $8,000 in revenue to $430,000 in revenue in just 18 months. Listen to learn Tier 11’s 5-step process, the importance of audience levels, the video formula that brought it all together, and more.RESOURCES MENTIONED IN THIS EPISODEGet Results Like This with Tier 11Work at Tier 11Get a Free Trial of Oribi and 20% off with code: DigitalMarketer60+ Free Ad Creatives For Social (thanks No Limit Creatives!) How Video Ads Work on FacebookFacebook Ads GuideFacebook Lead AdsThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualTier 11 Data Suite https://www.activecampaign.com/www.AdRoll.com/PT

Building campaigns for scale takes strategy. In this episode, Angela Ponsford joins Ralph to talk about how to build campaigns with the intention of scaling them to huge numbers. Listen to learn what’s new in the Facebook advertising world, what’s working well right now, and get a full rundown of The Ads Lab™ process (full episode on this coming soon).RESOURCES MENTIONED IN THIS EPISODEWork with Tier 11Tier 11 is Hiring! | Careers at Tier 11How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion FanaticGet one month of FREE blogging from BKA ContentThe eCommerce Segmentation Handbook | Sendlane Facebook: About the Data-Driven Attribution model Facebook blocks users from sharing news in AustraliaApple: IDFA iOS 14 Change Coming Early SpringThe Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale FasterThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PTTier 11 Data Suite https://www.activecampaign.com/Tier 11 Data Suite

Today we’re talking about something that impacts all of your marketing efforts but doesn’t *technically* involve traffic or conversions. In this episode, Ralph and Amanda talk about the 90 Day Strategy each of their teams runs through to make sure they’re on track. Listen to learn how DigitalMarketer and Tier 11 run their leadership meetings, why it keeps everyone focused and on track, and the secret behind “Big 3’s” (make sure to get your post-it notes ready).RESOURCES MENTIONED IN THIS EPISODEWork with Tier 11Tier 11 is Hiring! | Careers at Tier 11How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion FanaticGet one month of FREE blogging from BKA ContentThe eCommerce Segmentation Handbook | Sendlane Traction: Get a Grip on Your Business by Gino Wickman Good to Great by Jim Collins Scaling Up: How a Few Companies Make It...And Why the Rest Don’t by Verne HarnishELITE Growth Accelerator Episode 292: How Live Bearded Exploded Their Online Conversions with Justin ChristiansonThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:https://www.NEXTInsurance.com/perpetualTier 11 Data Suite Tier 11 Data Suite www.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.activecampaign.com/

Marketing focuses a lot on traffic and conversions and too little on what happens next—even though getting a new customer is much more expensive than retaining your current customers. In this episode founder of Conversion Fanatics, Justin Christianson, talks about the high-level strategy that goes *after* the click. Listen to learn how Justin analyzes a brand new client and takes us through his revenue optimization for ecommerce brand Live Bearded.RESOURCES MENTIONED IN THIS EPISODEWork with Tier 11How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion FanaticGet one month of FREE blogging from BKA ContentThe eCommerce Segmentation Handbook | SendlaneLive BeardedLive Bearded Collections True Beardsman Beard Kit from Live Bearded Live Bearded Cart Page Live Bearded Check Out PageConversion FanaticsJustin on socials Episode 291: Are You Making This 1 Big Digital Marketing Mistake in 2021?Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:https://www.NEXTInsurance.com/perpetualHead to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.activecampaign.com/www.AdRoll.com/PTTier 11 Data Suite

With the iOS 14 update on the horizon, marketers can’t afford to make any mistakes in 2021. In this episode, Ralph, Amanda, and Angela Ponsford talk about what’s working for them right now. They explain how they’re preparing for the iOS 14 update (despite the announcement it won’t be here until Spring 2021), the new attribution setting inside Facebook, DigitalMarketer’s content strategy, and more. RESOURCES MENTIONED IN THIS EPISODEWork with Tier 11Available Jobs at Tier 11The eCommerce Segmentation Handbook Digital MarketerHow To Double Your Customers, Sales, & Profits with A/B Testing | Conversion FanaticChristopher Kimball’s Milk StreetMidway Automotive Apple to roll out awaited app tracking feature in 'early spring' Episode 288: How ‘Intentional Authenticity’ Turned BiggerPockets Into The #1 Real Estate Investing Publisher on the PlanetThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:www.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/

Feeling like you’re running on the never-ending “Launch Hamster Wheel”? In this episode, founder of Deadline Funnel Jack Born explains how to get off the hamster wheel and into evergreen profits. Listen to learn the importance of strategizing a mindset shift in every webinar you run, why you need to include a story in your marketing (and what to do if you don’t have a story that perfectly aligns with your message), an example of how Deadline Funnel weaves stories into their webinars, and more.RESOURCES MENTIONED IN THIS EPISODEWork with Tier 11Deadline FunnelShamwowPerry MarshallJon BensonThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/

The iOS update is coming and all we can do as marketers is prepare as much as possible for it. In this episode, founder of Wicked Reports Scott DesGrosseilliers is giving us more information on what to expect with the new Apple iOS update. Scott talks about what the difference will be between first-party data and third-party data, what the real benefit of all of this is for Apple, and a solution (from a tracking perspective) to avoid third-party data through iOS.RESOURCES MENTIONED IN THIS EPISODEWork with Tier 11Wicked ReportsPlusThis Zapier Facebook Lead Ads Integrations Apple App Tracking Transparency  How Apple’s iOS 14 Release May Affect Your Ads | Facebook App Store User Privacy and Data UseApple Facebook Tracking Notification Follow The Money: How Marketing Attribution Gives You a Strategic Edge 1st Party Data, 2nd Party Data, 3rd Party Data: What Does It All Mean? What is an API? Are you prepared for iOS14? Quiz Wicked Reports Website Free Masterclass: Ad Attribution and ROAS Optimization Wicked Reports 3 Minute Demo Episode 287: What Facebook Marketers Need to Know About the iOS 14 UpdateThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:https://www.NEXTInsurance.com/perpetualHead to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.activecampaign.com/Tier 11 Data Suite www.AdRoll.com/PT