Perpetual Traffic

Building campaigns for scale takes strategy. In this episode, Angela Ponsford joins Ralph to talk about how to build campaigns with the intention of scaling them to huge numbers. Listen to learn what’s new in the Facebook advertising world, what’s working well right now, and get a full rundown of The Ads Lab™ process (full episode on this coming soon).RESOURCES MENTIONED IN THIS EPISODEWork with Tier 11Tier 11 is Hiring! | Careers at Tier 11How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion FanaticGet one month of FREE blogging from BKA ContentThe eCommerce Segmentation Handbook | Sendlane Facebook: About the Data-Driven Attribution model Facebook blocks users from sharing news in AustraliaApple: IDFA iOS 14 Change Coming Early SpringThe Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale FasterThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualwww.AdRoll.com/PTTier 11 Data Suite https://www.activecampaign.com/Tier 11 Data Suite

Today we’re talking about something that impacts all of your marketing efforts but doesn’t *technically* involve traffic or conversions. In this episode, Ralph and Amanda talk about the 90 Day Strategy each of their teams runs through to make sure they’re on track. Listen to learn how DigitalMarketer and Tier 11 run their leadership meetings, why it keeps everyone focused and on track, and the secret behind “Big 3’s” (make sure to get your post-it notes ready).RESOURCES MENTIONED IN THIS EPISODEWork with Tier 11Tier 11 is Hiring! | Careers at Tier 11How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion FanaticGet one month of FREE blogging from BKA ContentThe eCommerce Segmentation Handbook | Sendlane Traction: Get a Grip on Your Business by Gino Wickman Good to Great by Jim Collins Scaling Up: How a Few Companies Make It...And Why the Rest Don’t by Verne HarnishELITE Growth Accelerator Episode 292: How Live Bearded Exploded Their Online Conversions with Justin ChristiansonThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:https://www.NEXTInsurance.com/perpetualTier 11 Data Suite Tier 11 Data Suite www.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.activecampaign.com/

Marketing focuses a lot on traffic and conversions and too little on what happens next—even though getting a new customer is much more expensive than retaining your current customers. In this episode founder of Conversion Fanatics, Justin Christianson, talks about the high-level strategy that goes *after* the click. Listen to learn how Justin analyzes a brand new client and takes us through his revenue optimization for ecommerce brand Live Bearded.RESOURCES MENTIONED IN THIS EPISODEWork with Tier 11How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion FanaticGet one month of FREE blogging from BKA ContentThe eCommerce Segmentation Handbook | SendlaneLive BeardedLive Bearded Collections True Beardsman Beard Kit from Live Bearded Live Bearded Cart Page Live Bearded Check Out PageConversion FanaticsJustin on socials Episode 291: Are You Making This 1 Big Digital Marketing Mistake in 2021?Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:https://www.NEXTInsurance.com/perpetualHead to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.activecampaign.com/www.AdRoll.com/PTTier 11 Data Suite

With the iOS 14 update on the horizon, marketers can’t afford to make any mistakes in 2021. In this episode, Ralph, Amanda, and Angela Ponsford talk about what’s working for them right now. They explain how they’re preparing for the iOS 14 update (despite the announcement it won’t be here until Spring 2021), the new attribution setting inside Facebook, DigitalMarketer’s content strategy, and more. RESOURCES MENTIONED IN THIS EPISODEWork with Tier 11Available Jobs at Tier 11The eCommerce Segmentation Handbook Digital MarketerHow To Double Your Customers, Sales, & Profits with A/B Testing | Conversion FanaticChristopher Kimball’s Milk StreetMidway Automotive Apple to roll out awaited app tracking feature in 'early spring' Episode 288: How ‘Intentional Authenticity’ Turned BiggerPockets Into The #1 Real Estate Investing Publisher on the PlanetThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:www.AdRoll.com/PTHead to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite https://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/

Feeling like you’re running on the never-ending “Launch Hamster Wheel”? In this episode, founder of Deadline Funnel Jack Born explains how to get off the hamster wheel and into evergreen profits. Listen to learn the importance of strategizing a mindset shift in every webinar you run, why you need to include a story in your marketing (and what to do if you don’t have a story that perfectly aligns with your message), an example of how Deadline Funnel weaves stories into their webinars, and more.RESOURCES MENTIONED IN THIS EPISODEWork with Tier 11Deadline FunnelShamwowPerry MarshallJon BensonThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showTier 11 Data Suite www.AdRoll.com/PThttps://www.NEXTInsurance.com/perpetualhttps://www.activecampaign.com/

The iOS update is coming and all we can do as marketers is prepare as much as possible for it. In this episode, founder of Wicked Reports Scott DesGrosseilliers is giving us more information on what to expect with the new Apple iOS update. Scott talks about what the difference will be between first-party data and third-party data, what the real benefit of all of this is for Apple, and a solution (from a tracking perspective) to avoid third-party data through iOS.RESOURCES MENTIONED IN THIS EPISODEWork with Tier 11Wicked ReportsPlusThis Zapier Facebook Lead Ads Integrations Apple App Tracking Transparency  How Apple’s iOS 14 Release May Affect Your Ads | Facebook App Store User Privacy and Data UseApple Facebook Tracking Notification Follow The Money: How Marketing Attribution Gives You a Strategic Edge 1st Party Data, 2nd Party Data, 3rd Party Data: What Does It All Mean? What is an API? Are you prepared for iOS14? Quiz Wicked Reports Website Free Masterclass: Ad Attribution and ROAS Optimization Wicked Reports 3 Minute Demo Episode 287: What Facebook Marketers Need to Know About the iOS 14 UpdateThanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:https://www.NEXTInsurance.com/perpetualHead to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.activecampaign.com/Tier 11 Data Suite www.AdRoll.com/PT