Episode 345: New Google Ads Feature: Performance Max Campaigns

Performance Max campaigns are the newest offering from Google Ads. What are they and are they right for your business?

In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at Solutions 8, for a deep dive into Google’s Performance Max campaigns. How do they work? What kinds of businesses are they designed for? Are they worth the time, money, and effort? What’s the difference between Performance Max and Discovery campaigns?

Listen in as John answers all these questions and more. 

IN THIS EPISODE YOU’LL LEARN:

• Why the binary nature of ecommerce makes it work better with Performance Max
• 
  
• Which campaign you need for an ultra-niche business
• 
  
• Why you have to choose between Performance Max and Smart Shopping
• 
  
• How Performance Max takes what’s working and amplifies it 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Solutions 8
• 
  
• Create a Performance Max Campaign (Google Help)
• 
  
• DM @kasimaslam on Twitter with your feedback on today’s episode. 

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• 
  
• Clients Online, the go-to Facebook Advertising agency for businesses
• 
  
• Keap, an easier way to manage every stage of the customer journey
• 
  
• Endless reports and actionable insights from Oribi
• 
  
• Get Zero Down (Roland Frasier’s new book) FREE.
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

Tier 11 Data Suite

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

Tier 11 Data Suite