Episode 352: How to Make Your Clients REALLY Happy with Taylor McMaster, CEO and Founder of DOT & Company
Perpetual Traffic · Tier 11
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Show Notes
Everybody wants their clients to be happy, but it doesn’t just happen by default.
In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Taylor McMaster, Founder and Client Account Manager at DOT & Company. Taylor manages client relationships for digital marketing agencies, which means she’s basically every agency’s dream. As a customer advocate, she’s passionate about proactive communication, welcome gifts, regular updates, learning about the client’s needs and preferences, building trust, and ultimately a long-term relationship.
Listen in for some great tips on optimizing the customer experience from someone who’s really awesome at it.
IN THIS EPISODE YOU’LL LEARN:
- Why the first 90 days with a client are so critical (and how to build trust)
- Do’s and don’ts when communicating with clients
- How a client-facing account manager can also protect the team
- Ways to make your client feel like they’re your only client
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- DOT & Company
- Email Taylor: [email protected]
- DOT & Company on IG
- DOT & Company on Facebook
- Connect with Taylor on LinkedIn
- Perpetual Traffic Survey
- Perpetual Traffic podcast
- Connect with Ralph and Kasim on Twitter
OUR PARTNERS:
- No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
- Clients Online, the go-to Facebook Advertising agency for businesses
- Keap, an easier way to manage every stage of the customer journey
- Endless reports and actionable insights from Oribi
- Get Roland’s book, Zero Down, FREE
- Find out your Leadership Trust Score at Ready to Lead.
- Join Roland's next EPIC Challenge
- Register for our free Founders Board workshop
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Mentioned in this episode:
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https://www.activecampaign.com/
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