marketingSHOWCASE
130 episodes — Page 1 of 3
The hurdle of perception, with Louise Roberts, Cheltenham Racecourse - The Jockey Club
Good marketers, wrong positions, with Sam Ancliff, head of marketing at i-nexus Strategy Software
B2B buyers aren't robots! with Michelle Hurford
From auction hammer to viral hit, with Sam Edge, G3 Vehicle auctions
Paper newsletters aren't dead, with Rashi, Good Neighbours Charity.
S3 Ep 4Student engagement, trends and Nandos, with Oli Ross, Head of Partnerships of SubTV
At the Twickenham marketingSHOWCASE, Alix speaks to Oli about his interactive campus TV, SUBTV that connects and rewards students!He told Alix about expectation Vs. reality when it came to the launch - and how engagement was not as strong as they thought after a year long build! They learned the importance of trust and loyalty, and to concentrate more on awareness for their brand.Oli also spoke about 'learning on the job' and looking to other tools other than email to get the message out there....and how to communicate well when using an outside agency.Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Twickenham, March 2026
S3 Ep 3Beyond the open day: Gen z, data laws, and brand with Matt McDonald, Senior Marketing Lead at the University of Huddersfield.
In one of the first marketingSHOWCASE podcasts of 2026, James speaks to Matt about marketing and undergraduate recruitment within the school of computing and engineering.Matt told James that there is a lot more to deal with than people think when marketing in higher education, including stakeholder management, event planning and campaign planning. ...and how authenticity is the way to market to Gen Z!Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Sheffield, February 2026
S3 Ep 1Security, Strategy, and Solicitors - with Susan Wilkinson, Marketing Manager at Rothera Bray Law Firm
In the first marketingSHOWCASE podcast of 2026, Susan speaks to James about the complex world of marketing in a legal world: the importance of branding, trusting a legal firm and getting the name and personality out there.James asked about the client journey, data, GDPR and spinning plates! ...and of course they discuss AI!Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Sheffield, February 2026
S3 Ep 2The challenge of strategic evolution & scaling, with Alex Hodgson, Marketing Manager at One2Call
In one of the first marketingSHOWCASE podcasts of 2026, Alex speaks to James about the importance of 'always being on' digitally, the growth of the business and redefining their messaging with their marketing.He spoke about having a few years away and how many aspects needed to change on his return. And how he took time to implement all the different layers marketing managers always need and want to achieve - starting his marketing strategy from scratch and working with an agency.Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Sheffield, February 2026
S2 Ep 74The impact of an external environment on marketing, with Cheska Hardie, Radio.co
Cheska speaks to James on how utilising PESTLE analysis (a company's macro-environment by examining six external factors) and Porter’s 5 Forces - a strategic framework that analyses the competitive forces within an industry - can help to form a complete scan of the world around your business, allowing your marketing team to create flexible and robust strategies. Cheska speaks to James about the strategies and applications for marketing...And of course they discuss AI! Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Manchester, December 2025
S2 Ep 73Speed VS authenticity with Guy Woodcock, Marketing Manager, GJD
In a world where there is a greater emphasis on speed and for AI for copywriting, is a risk that marketers lose personality and brand identity? Guy speaks to James about brands who stick to their beliefs and messaging - and those don't, risking it with AI and affecting their brand performance. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Manchester, December 2025
S2 Ep 72Standing Out in a Noisy World, with Jordan Yates, Creative Director, Studio Antigravity
In a marketplace where everyone’s shouting, most brands stand around and look, sound and even act the same. Jordan joins James to dig into why brand is no longer a “nice-to-have” - it’s the difference between being remembered or ignored.They explore what separates standout brands from forgettable ones, the costly mistakes companies make when they get it wrong, and how to build a brand that cuts through from day one - whether you’re B2B, B2C, or somewhere in between.Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Manchester, December 2025
S2 Ep 71Staying resilient in a busy marketing world with Laura Donnelly, Head of Marketing, London Northwestern and West Midlands Railways
Our last podcast guest at marketingSHOWCASE Birmingham was Laura Donnelly. She spoke to James about the importance of resilience in marketing.Sometimes its difficult to adapt in marketing, especially in a small team. Not only do you have to to adapt to constant change, keep up with new trends, you also have to recover from unexpected setbacks, always be relevant and mentally available! Laura spoke to James about the highs, lows and strategies for staying resilient in marketing.Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Birmingham, November 2025
S2 Ep 70The importance of a strong website with Lauren Satchwell, Head of Marketing, Rimm Sustainability
Our second guest at marketingSHOWCASE Birmingham was Lauren. She feels very strongly about the importance of websites. A website is the modern front facing platform for your customers/users/clients. It establishes credibility, builds trust, and creates a positive first impression for potential customers. It acts as a central hub for information, and is accessible 24/7. Lauren spoke with James about the mistakes people make with their websites, and what to optimise towards, and focus on. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Birmingham, November 2025
S2 Ep 69Authenticity in marketing - putting people first, with Michael Younger, Treetops Hospice
Our first guest at marketingSHOWCASE Birmingham is Michael Younger, Head of Marketing at Treetops Hospice. In a time when our inbox, feeds and chat are swimming with the subject of AI, Michael speaks to James about how we need to concentrate on putting people at the forefront of marketing a business, not the company. Real voices, real stories, for real people.Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Birmingham, November 2025
S2 Ep 68Building communities in the age of AI, with Samantha Goodwin, Headstar - a specialist finance recruitment consultancy
Our final guest of the day at marketingSHOWCASE Leeds is Samantha Goodwin, Senior Marketing Manager at Headstar, a specialist finance recruitment consultancy. We dig into another area of AI, looking at the importance of communitiesAs a one-person marketing department, she runs everything including their website, LinkedIn, working with their PR agency and launching a podcast and running events!They discussed that there is a place for AI such as automating processes, like note-taking for time saving - and how valuable AI can be in the recruiter business.Samantha was speaking about the importance of communities in her world, and the importance of having a voice in a very busy industry.Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Leeds, October 2025
S2 Ep 67Exploring the gap between access and expertise in the age of AI, with Rosie from Squire Patton Boggs
Our second live episode at marketingSHOWCASE in Leeds is with Rosie Macdonald, from Law firm Squire Patton Boggs. She joins us to explore the impact of AI on marketing.They discussed the very on-point question about AI - is it going to take over our jobs, or is it going to make out lives easier?Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Leeds, October 2025
S2 Ep 66Why B2B marketing needs to be personable, with Megan Brink, the Harworth Group
Megan is the Marketing Campaigns Manager at Harworth Group, one of the UK's leading land and property regeneration companies.She spoke to James about how we look at how people are at the heart of every business and what that means for marketers, including the importance of building an avatar.Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Leeds, October 2025
S2 Ep 65Importance of sustainability in marketing
We talk to Megan Witty from Rainforest Concern at marketingSHOWCASE Bristol, on 7 October 2025.
S2 Ep 64How to become a one person marketing machine
We chat to Cato Goffin at marketingSHOWCASE in Bristol, on 7 October 2025.
S2 Ep 63Challenges of purpose-driven communications on digital platforms where memes and more extreme content garner the most attention
We speak to Cathy Evans from Land App at marketingSHOWCASE Bristol on 7 October 2025.
S2 Ep 62The future of search, with Ben Foster, CEO, The SEO Works
Ben is the CEO OF The SEO Works, an exhibitor and speaker at marketingSHOWCASE. His company are digital experts who offer paid search, paid social , and getting customers to clients. He spoke to James about how marketing has become more personalised and tailored to the customer and how marketing tools can change, but good marketing is understanding your audience. The covered AI overview, and how it needs to be seen as a positive tool and that yes, organic search will change, but if you're visible, you'll be seen with AI search.Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Manchester, June 2025
S2 Ep 61Big changes in content and search with Claire Daniels, CEO, Trio Media
Claire is the CEO of Trio Media, a website and performance marketing agency, and holds a seminar at marketingSHOWCASE - 49 killer performance marketing tips that actually work.As well as discussing an idea of a bingo-style call for the 49 tips (they can never get through all 49 so direct attendees to the e-book for the rest) Claire spoke to James in more detail about how SEO is changing; we give more contextual-based search terms, and how search is changing for the consumer in general.One of her highlights was zero click searches on search engines (where users don't click on a website) that has risen from 30% a few years ago to 60% today - because of Google Ai overview. Listen to the podcast to hear more...Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Newcastle, May 2025
S2 Ep 60Ideation, frameworks and AI research boards with Tom Maskill, COO at Webmart
Tom Maskill is the CCO at Webmart, a sustainable marketing agency. he spoke to Alix King about the normality of AI, how Webmart have recently introduced their first AI policy - which includes which AI tools they use, how they use AI to communicate to clients and recipients of their marketing campaigns.He also spoke about the importance of how they use AI with clients, and how it can improve the overall outcome of work with those clients. Listen to the full episode here.Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix KingPodcast recorded at marketingSHOWCASE Newcastle, May 2025
S2 Ep 59How AI takes the stress out of trips, with Ted at DotDigital
Alix King spoke to Ted at DotDigital about HIS personal use of AI, especially for itineraries for trips - where he's going, what he wants to eat, and things he wants to see and do. AI then puts together an efficient way of pulling all these elements together. Simple!Alix of course also spoke to Ted about DotDigital's use of AI; how they use it for programme automations and to generate more relevant content - listen to the episode now and meet DotDigital at marketingSHOWCASE!Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix KingPodcast recorded at marketingSHOWCASE Newcastle, May 2025
S2 Ep 58Trust, ethics and autocues with Jon Mowat, founder of The Hurricane Group
Jon spoke to Alix King that as a video maker, he has been using tools that aren't real for years (CGI, photoshop, cartoon) but fictional human beings instead of a real peeson is where he draws the line.Jon went on to say that If your personal brand uses AI to have conversations with customers; that's not you, or your personal brand, and it's speaking to prospective clients! People trust in people, and if they have less trust in your brand, it undermines your credibility. Listen to the whole episode now!Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix KingPodcast recorded at marketingSHOWCASE Newcastle, May 2025
S2 Ep 57AI for personalisation with Attila Csak, Conversational Marketing Expert at Leadoo Marketing Technologies
Attila spoke to Alix King about how AI has improved businesses - and marketing.They discussed how marketers have become familiar with using day-to-day AI, from the inception of regular AI in 2023, to ChatGPT being used by people daily in 2024.In March 2025 it was announced that there were a BILLION daily queries for ChatGPT, that personalisation is expected for marketers now - and AI is the tool to help them with that.Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix KingPodcast recorded at marketingSHOWCASE Newcastle, May 2025
S2 Ep 56Curious about AI, with Alicia Torres, Senior Marketing Manager, Force24
Alicia Torres is the Senior Marketing Manager at Force24. She spoke to Alix King about the dreaded subject of AI and if it makes you a lazy marketer or if it benefits business...Alicia spoke about how much is too much, and how she would never choose to use something to do a job that she could not do herself - and everything tech and tools is a balance.Listen to the episode to find out more.Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix KingPodcast recorded at marketingSHOWCASE Newcastle, May 2025
S2 Ep 55Glass half full marketing, with Rae Dixon, Brand Manager at Gattaca
Rae is the Senior Brand Manager at Gattaca, one of the top companies that finds talent for the STEM (Science, Engineering, Technology and Mathematics) industries.Rae spoke to Alix about the power of POSITIVE marketing, not focusing on the negative. And if marketing reaches everything, from the bread we buy to the holidays we take: why don't we make it about happiness?Listen to the episode to find out more.Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix KingPodcast recorded at marketingSHOWCASE Southampton, June 2025
S2 Ep 54Fibre, relationships and dolphins with Andrew, Marketing Director at the Elevate Group
Andrew is the Group Marketing Director at Elevate, a business connectivity and network provider. He has worked both agency and client side and has a whole load of experience in the industry.He spoke to James about keeping businesses going with network connectivity, building awareness on internet connections, going against the 'big boy' household names and how building trust and relationships is so important.he spoke about the challenge of targeting the correct businesses, building their own fibre network, having a solid strategy and a good team. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Manchester, June 2025
S2 Ep 53Key words, conversations and trust issues with Hayley from Hayley Bonnick Marketing
Hayley runs a marketing agency, helping B2B businesses grow. She spoke to James about her work that includes content marketing, SEO, email marketing and how she has worked with digital agencies, the healthcare industry and manufacturing among others. They discussed the future of B2B email marketing and how it still gets the best return, especially for consultative narrative. Hayley spoke about acceptance of AI overview and that digital will always evolve - so to embrace it!Listen to the whole episode for AI chat and more...Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Manchester, June 2025
S2 Ep 52Record deals, footie and consistency, with Barnaby Crawshaw, Marketing Manager, PAL Hire.
Barnaby is Marketing Manager at PAL Hire, the 'Deliveroo of construction equipment' - instead of going to different suppliers, construction companies use them as the 'middle man'. He spoke to James about his target audience, the challenges because they are busy on site or busy in the office - and how he has to make sure that they are constantly visible for this reason.Barnaby discussed how important SMS marketing is in his industry, how engagement is the new currency, and how AI can help. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Manchester, June 2025
S2 Ep 50Entertainment, story telling and sound with Emma Bilardi, Founder, inthemixr.co.uk
Emma works in the backstage and entertainment space and speaks about how important the 'behind the scenes' operations is, from sound rentals, production designers and green screens.Emma told James about the technical aspects of events, PR, and product marketing for REALLY specified companies that offer event items (the mic that Kurt Cobain used, the sound desk that Pink Floyd used!) and those that can teach how to use the products...Listen to what Emma really loves about live events and gigs - and how she would change the fear of AI for her industry.Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Manchester, June 2025
S2 Ep 49Bitesize, the Euros and Transformations, with Dan Morehead, Head of SEO at Channel 4
James spoke to Dan about legacy broadcasting, going digital first and a rebuild of just about everything for the channel...Dan shared about launching the first ever streaming app in the UK, putting SEO at the forefront of the build for a streaming site, and working with everyone from the press, marketing team, editorial and UX - then engineers and technical teams once the project is in full flow.Listen to this episode for chat about live streaming, SEO and the future of search.Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Manchester, June 2025
S2 Ep 48Buying vans, leads and AI, with Jon Dytor, Head of Digital, Close Brothers Merchant Bank
James spoke to Jon about lead generation for merchant banking, gaining leads for the banking teams - and the complexities of targeting the companies who need money lending for specific reasons. Jon also spoke about the challenges of the strict guidelines, and ensuring that they have to provide the risks, the 'negative' aspects as well as selling a positive financial product!Listen to the episode for more about marketing in merchant banking (and of course AI)...Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Manchester, June 2025
S2 Ep 47Playing with AI (or A up!) and marketing inspiration - with Richard, CEO, The Marketing Optimist
The Marketing Optimist is a digital marketing agency in Leeds - and Richard's team were exhibitors at marketingSHOWCASE Manchester.Richard spoke to James about the different facets of marketing, how many are becoming bored of AI, and how users need to decide if they're using is at a toy or taking it seriously - use it as a positive tool and for inspiration!They also spoke about authenticity, the human element and how AI is not going to sound 'Yorkshire'...Listen to the episode to find out more.Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Manchester, June 2025
S2 Ep 46Video MADE the radio star, with Ross Sterne, SUSU Media
Ross is the Video Production Manager of SUSU Media, part of Southampton University. They provide video content for businesses and charities, but also hold video marketing consultation for those still hesitant to dip their toes in the video pool. Ross spoke to Alix about not being scared of video, and that his mission is to show people that video is NOT technical any more and anyone can do it. They spoke about the paths to make video easier - and that you will know more about video than you think!Listen to the episode to find out more.Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix KingPodcast recorded at marketingSHOWCASE Southampton, June 2025
S2 Ep 44Content, PR and ponies with Nicky Rudd, Padua Communications
Nicky runs a communication agency in the New Forest that offers PR, strategic marketing, project management and content creation.She spoke to Alix about offering all comms or one type of comms, the variety of their work and clients they work for - from working with for a data analytics company building their podcast, website, video case studies and brand management, to mentoring staff with marketing at a retail packaging company. Nicky also spoke about using AI wisely and not being hoodwinked by tools that you do not need!Listen to the episode to find out more.Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix KingPodcast recorded at marketingSHOWCASE Southampton, June 2025
S2 Ep 43Association and affiliation with Lee-Ann, from Affiverse
Lee-Ann spoke to Alix about affiliate performance marketing and how it is good for small budgets, how she loves it because its relationship-led.Lee-Ann explains all about how the affiliation relationship works, how brands can benefit from each other and even get a kickback from it...Listen to the episode for more on affiliate marketing!Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix KingPodcast recorded at marketingSHOWCASE Southampton, June 2025
S2 Ep 42Expressing yourself with marketing, Kordelia, marketing apprentice at Shoots Training
Kordelia spoke to Alix about spending her time thinking of different psychological ways of how to engage with an audience.She shared how there is too much pressure for further education and how she knows that an apprenticeship is correct for her. She talks about apprenticeships giving here more creative freedom - and how she loves ChatGPT!Listen for more insights into the world of marketing apprenticeships.Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix KingPodcast recorded at marketingSHOWCASE Southampton, June 2025
S2 Ep 41Property and no monotony , with Jennie Fundell from White & Sons
Jennie spoke to Alix about working on newspapers and falling into property marketing...She spoke about being a one person team, the diversity of the property business and the misconception that the marketing is for the buyers, but Jennie's main job is marketing the business to get people to sell their houses with them.Listen to the episode to hear more about how estate agents are having to up their game!Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix KingPodcast recorded at marketingSHOWCASE Southampton, June 2025
S2 Ep 40Life-altering decisions, with Jade Arnell from Marketing Rebels
Jade spoke to Alix about her incredible journey, from owning a marketing agency, to receiving a life-changing diagnosis, then being so bored she started up another agency providing marketing training, career mentoring, and corporate upskilling that actually works!From apprenticeships to marketing, Jade discusses why she needed to combine the two...Listen to the episode to hear about Jade's motivational story and how she is changing the world of marketing training.Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix KingPodcast recorded at marketingSHOWCASE Southampton, June 2025
S2 Ep 39GA4, SEO, Google Ads and more with Becky Woods, Cavendish Consulting
Becky spoke to Alix about her role as digital account director and explains how easy and useful it is to have Google Analytics on your website.They had a conversation about how in-depth GA4 can be - from seeing why people land on that webpage, why they visit and why they might be leaving.Listen to the episode to see why your website should have Google Analytics, and which forms of AI Becky uses...Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix KingPodcast recorded at marketingSHOWCASE Southampton, June 2025
S2 Ep 38Clever content strategy with becky Coote, Words 'N' Stuff
Becky spoke to Alix about her journey from social media writing to copywriting for all clients, her variety in subjects - and writing marketing one day and finance the next...They spoke about how researching is half the job (or most of it!) and if that's done correctly, the words just flow. Listen to the podcast to find out about how many drafts Becky writes before her final edit, and she explains the importance of Tone of Voice.Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix KingPodcast recorded at marketingSHOWCASE Southampton, June 2025
S2 Ep 37The changing media landscape, with Andrew Kidger, Head of Production at Cravens Creative
Andrew spoke to James about his eclectic and impressive career; from the executive producer for Premier League rebrand, to working for National Geographic, CBC and more.James asked him about how the media channels have changed; from 5 tv channels to channels for everything you could possibly think of, and how television and content consumption has changed from a very social experience to individual choices and choosing which platform suits you...Listen to the podcast to find out about his social media films, radio spots and a children's book for sustainability!Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Newcastle, May 2025
S2 Ep 35Brand building in hospitality, with Amy Washbourne, Bloom Digitally
Amy owns her own business, and offers marketing and events services within the hospitality sector.Amy spoke to James on the podcast about the fact that hospitality affects everyone (even if they don't know it), from restaurants and recipes to drinking and socialising! James asked her about learning marketing on the job, how hospitality has suffered in the last few years and had to find its feet. He also asked about going from a client just wanting Instagram management - to menu overhauls, launching client events and a whole marketing overhaul to improve the business!Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Newcastle, May 2025
S2 Ep 34Implementing AI - LIVE podcast with Helena Rudd, Marketing Director, Rudd Group
Competing with the big boys and She Sheds!Helena Rudd is the Marketing Director, an independent family business that provides game machining equipment and more to the hospitality industry. Helena spoke to James on the LIVE podcast about the benefits of a small family team, being able to make quick decisions and no red tape. She also spoke about AI in marketing, and how she has embraced AI, from low level chatbots and Chat GPT to creating AI models for data personalisation.Oh, and also how they are competing with the corporate big boys...and winning!Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Newcastle, May 2025
S2 Ep 33The future of SEO - LIVE podcast with Elliot Stanion, Head of SEO at SEO Works
How SEO shouldn't be limited by time or budget...Elliot spoke with James about scaling SEO strategy for your particular circumstance, and re-placing your efforts according to your budget and resource.And trends for SEO and PPC? You'll have to listen to the podcast to find out Elliot's take on what to watch out for over the next 12 months...Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Liverpool, April 2025
S2 Ep 32The secret seventh tactic, LIVE with Steve Jenkins, Head of Product Marketing at DotDigital
Steve spoke to James on the LIVE podcast about his seminar, marketing tactics companies should be using right now - and what his secret seventh would be!It may not be what you thought - he loves Whattsap as a marketing channel and how it integrates into a marketing strategy. How it encourages conversation, it's already a comfortable tool and how it doesn't involve much cynicism.Steve answered your questions. Find out which brands Steve admires and more...Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Liverpool, April 2025
S2 Ep 31The rollercoaster of recruitment, with Alexis, Director at Herd Digital
Alexis spoke to James about how the world of recruitment changes so quickly and how it is very difficult to predict what the future brings...will we change what our children study in school to get ready for employment? He spoke about how recruitment has changed over the last few years; from COVID and loss of jobs to the power change from candidate to employer - and the introduction of admin tasks to Ai or outsourcing.Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Liverpool, April 2025