The impact of an external environment on marketing, with Cheska Hardie, Radio.co
marketingSHOWCASE · marketingSHOWCASE / Sound Media
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Show Notes
Cheska speaks to James on how utilising PESTLE analysis (a company's macro-environment by examining six external factors) and Porter’s 5 Forces - a strategic framework that analyses the competitive forces within an industry - can help to form a complete scan of the world around your business, allowing your marketing team to create flexible and robust strategies.
Cheska speaks to James about the strategies and applications for marketing...
And of course they discuss AI!
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This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/
Podcast recorded at marketingSHOWCASE Manchester, December 2025