Buying vans, leads and AI, with Jon Dytor, Head of Digital, Close Brothers Merchant Bank
marketingSHOWCASE · marketingSHOWCASE / Sound Media
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Show Notes
James spoke to Jon about lead generation for merchant banking, gaining leads for the banking teams - and the complexities of targeting the companies who need money lending for specific reasons.
Jon also spoke about the challenges of the strict guidelines, and ensuring that they have to provide the risks, the 'negative' aspects as well as selling a positive financial product!
Listen to the episode for more about marketing in merchant banking (and of course AI)...
Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/
This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/
Podcast recorded at marketingSHOWCASE Manchester, June 2025