Beyond the open day: Gen z, data laws, and brand with Matt McDonald, Senior Marketing Lead at the University of Huddersfield.
marketingSHOWCASE · marketingSHOWCASE / Sound Media
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Show Notes
In one of the first marketingSHOWCASE podcasts of 2026, James speaks to Matt about marketing and undergraduate recruitment within the school of computing and engineering.
Matt told James that there is a lot more to deal with than people think when marketing in higher education, including stakeholder management, event planning and campaign planning.
...and how authenticity is the way to market to Gen Z!
Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/
This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/
Podcast recorded at marketingSHOWCASE Sheffield, February 2026