Trust, ethics and autocues with Jon Mowat, founder of The Hurricane Group
marketingSHOWCASE · marketingSHOWCASE / Sound Media
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Show Notes
Jon spoke to Alix King that as a video maker, he has been using tools that aren't real for years (CGI, photoshop, cartoon) but fictional human beings instead of a real peeson is where he draws the line.
Jon went on to say that If your personal brand uses AI to have conversations with customers; that's not you, or your personal brand, and it's speaking to prospective clients! People trust in people, and if they have less trust in your brand, it undermines your credibility.
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This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King
Podcast recorded at marketingSHOWCASE Newcastle, May 2025