Why B2B marketing needs to be personable, with Megan Brink, the Harworth Group
marketingSHOWCASE · marketingSHOWCASE / Sound Media
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Show Notes
Megan is the Marketing Campaigns Manager at Harworth Group, one of the UK's leading land and property regeneration companies.
She spoke to James about how we look at how people are at the heart of every business and what that means for marketers, including the importance of building an avatar.
Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/
This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/
Podcast recorded at marketingSHOWCASE Leeds, October 2025