Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Frank McKinley is a published author, writing coach, and entrepreneur. He's has sold over 26,000 books and is the Founder of the Tribe Builder's Network. He is passionate about helping writers get published and get their books into the hands of those they're called to help. Don't wait until things are "at one hundred percent!" Start with a template, discover your process, and let it evolve over time. Get it done through any means possible. Don't let things like a "website" hold you back. https://www.youtube.com/watch?v=10amSb3moWY Quotes: “If you're going to change anything, just change one thing at a time. Don't change everything at once, because then you'll have no idea which element actually made the difference.” – Frank McKinley “You don't have to put everything you know into one book. It's okay to have one book about one idea.” – Frank McKinley “The message is really important, so focus on that. Have a big goal that you're pursuing, and let that motivate you and get you going.” – Frank McKinley Takeaways: 01:24 You don't need a massive online presence to successfully publish and sell books. 05:31 Focus on creating a compelling book cover and description that grabs potential readers' attention. 12:07 Test and adjust your book's keywords and marketing strategies incrementally to improve sales. 17:02 Work backwards by defining your book's goal before starting the writing process. 23:21 Use a consistent writing template to streamline your book creation process and maintain creativity. Resources Thriving Writers (Official Site) Frank McKinley (Twitter) Frank McKinley (Facebook)

Evan Money has been happily Married for over 20 years, is a #1 Bestselling Author, Global Entrepreneur and Film Producer. Evan and his bride remarry in a different state or country ever year. Our focus with Evan is how to bring your dreams to life. Don't let the "dimmer switch of life" get the best of you, and instead, live intentionally. Don't wait for favorite conditions. Instead, implement simple tweaks to make yourself more successful through less phone time, less TV, more reading, and becoming the person you need to be. https://www.youtube.com/watch?v=rMgjbtPw_ks Quotes: “You can either make an excuse, or you can find a way.” – Evan Money “It's not what you get that makes you valuable; it's what you become.” – Evan Money “Favorable conditions never come. There are no such thing as favorable conditions when it comes to living your dreams.” – Evan Money Takeaways: 04:38 Create intentional habits that support your goals by setting up environments that naturally guide you toward success. 17:02 Writing down ideas immediately prevents them from getting lost, especially during moments of clarity like shower time. 20:00 Taking consistent small actions daily moves you closer to your dreams, even during challenging times. 25:44 Remove technology from bedrooms to improve personal relationships and mental focus. 33:31 Success is about what you become, not what you get - personal growth matters more than immediate rewards. Resources Grow Thrive Revive (3 Day Retreat: February 27 through March 1st) Email [email protected]: Ask for $1000 off the live event and bring a free guest Evan Money (Official Site) Evan Loves Susan (Site)

Joe Sanok is a speaker, mental health counselor, business consultant, and podcaster. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast. With interviews with Pat Flynn, John Lee Dumas, Chris Ducker, Rob Bell, Glennon Doyle Melton, and Lewis Howes, Joe is a rising star in the speaking world! Joe is a writer for PsychCentral, has been featured on the Huffington Post, Forbes, GOOD Magazine, Reader's Digest, Bustle, and Yahoo News. He is a keynote speaker, author of five books, and is a top-consultant. He visits us to discuss how to shift our thinking into the CEO mindset, treat everything as an experiment, and eliminate negative self talk. https://www.youtube.com/watch?v=1MCbY4e4LoM Quotes: “If you can keep offloading things from your plate, then you have more creativity and more ability to come up with new ideas. You're an innovator in the field, rather than just someone trying to do what everyone else is doing.” – Joe Sanok “Having unfinished work because it's not perfect, versus work that's completed and not perfect but at least you're taking a stab at it, slows you down from learning by not putting things out there.” – Joe Sanok “I try to get each goal to a point where it's as automated as possible. There will always be things I have to touch within it.” – Joe Sanok Takeaways: 02:32 Automate repetitive tasks to free up mental space for creative thinking. 05:10 Treat business challenges as experiments, not pass-or-fail scenarios. 19:52 Prioritize high-value activities that move your business forward and help others. 23:08 Break through fear by being curious and asking questions during interactions. 26:34 Optimize your time by identifying when you have the most energy for important tasks. Visit "Practice of the Practice" to Claim Your 28-Step Checklist: Start a Practice the Easy Way

Kevin Donlin returns to the Marketer of the Day for the 500th episode! He's been involved in marketing since 1994, when he sold one of the first ebooks online, payable by check and you had to mail it to a post office box. That was e-commerce in 1994! From 1995 to 1998, he was Webmaster for FedEx.com, where he worked with the pioneers of online marketing. Since 1998, he’s been a copywriter and marketing advisor for clients big and small, delivering sales gains of more than $1 million on multiple occasions with web pages, email promotions, sales letters, and print ads. He's been interviewed by ABC-TV in Detroit, Fox and NBC News in Minneapolis, CBS Radio in Los Angeles and New York, The Wall Street Journal, New York Times, Fortune magazine, Entrepreneur magazine, and too many others to list here. He’s the author or co-author of 5 books, including his latest book, Marketing Multipliers. For this return appearance, Kevin shares a few simple but powerful techniques that are working very well for him lately. One is "The One Thing 3x5 Scorecard" where he lists the 3 to 5 go-to activities he can perform in his business, from calling a prospect on the phone to mailing a letter or book. There's the Pocket Seinfeld calendar, and the 16X Pathfinder method to replace the bulk with the select few that makes a difference -- 80/20 -- and strategically abandon what isn't working. https://www.youtube.com/watch?v=UyedbLp6iGE Quotes: “If you look at your calendar and how you use your time, 80% of it is largely wasted. It's only producing a small number of outputs.” – Kevin Donlin “The most successful people are typically in the zone all day. It's like being at a seminar or your favorite destination city. You're not thinking about news or politics; you're just in the moment.” – Kevin Donlin “90% of news is bad news. 90% of politics is outrage and anger. If you're looking at or thinking about that stuff, it's dragging you in the opposite direction of your goals.” – Kevin Donlin Takeaways: 06:52 Creating a simple daily tracking system can boost your marketing productivity and keep you focused on key business-growing activities. 07:41 Visual tracking methods, like using sticky notes or scorecards, can help entrepreneurs stay accountable and motivated. 13:49 Most people waste significant time on low-value tasks that produce minimal results, and identifying these can dramatically improve business performance. 21:21 Replacing time-consuming, unproductive activities with high-impact tasks can potentially increase your effectiveness by 16 times. 26:26 Eliminating distractions like news, social media, and constant email checking can free up mental space for strategic business growth. Resources Marketing Multipliers (Membership Site, reply to initial email with "Robert Plank 500th episode") Kevin's previous Marketer of the Day (Interview) Marketing Multipliers: 11 Simple Tools to Grow Your Business (Book) Client Cloning Systems: Get More Clients Like Your Best Clients (Site) Kevin Donlin (LinkedIn)

Ruby Tan is here to share an amazing story about her financial up's and down's. She shares her personal story about how through budgeting and planning, she was able to get out of debt and build wealth. She's a bookkeeper and teaches the Profit First Methodology to her clients. https://www.youtube.com/watch?v=wEb4nTGUuZc Quotes: “Doing a budget on paper is one thing, but practicing it is another, because human behavior is very hard to crack.” – Ruby Tan “We have to recognize which is a necessity and which is a luxury—whether it's something I have to have, want to have, or need to have.” – Ruby Tan “Sometimes we are forced into certain circumstances to help us make different decisions. Maybe down the road, we'll make a wiser decision.” – Ruby Tan Takeaways: 01:45 Maintaining financial faith and staying committed to core values can provide unexpected support during tough times. 05:18 Cutting unnecessary expenses and distinguishing between needs and wants is crucial during financial hardship. 09:51 Consistent budgeting and financial discipline can help families overcome economic challenges and achieve long-term goals. 14:27 The "profit first" method helps businesses allocate income strategically, preventing complete spending of earnings. 17:30 Learning from financial struggles can create opportunities for personal and professional growth. Resources CELA Bookkeeping (Official Site) Ruby Tan (LinkedIn) Podcast interview: Navigating Debt with Ruby Tan (Podcast)

Nicole Wipp is the founder and CEO of Wipp Enterprises LLC, a consulting and training firm that provides a range of leadership, team creation, team building and retention services to large companies, and to the small business/entrepreneur market as NicoleWipp.com. She also leads a highly successful boutique elder law firm. In these capacities, Nicole is a sought after expert on numerous topics related to building successful businesses through powerful teams, has spoken on numerous stages nationwide, is a frequent guest on top podcasts, and has authored a number one bestselling book. Wipp Enterprises is a Kolbe Certified solutions provider and is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC). https://www.youtube.com/watch?v=GXYHZ7X76iI Quotes: “The point of being an entrepreneur is about freedom. And freedom is not just about money; it's also about time and the ability to do things other than work in your business.” – Nicole Wipp “Bad things happen to good people, or to people who try to do the right things. It's just what life is about.” – Nicole Wipp “If you really want to grow a great business, you have to start thinking about your business in terms of scalability. The only way you're going to be able to scale your business in a way that doesn't involve more of you is by having the right team.” – Nicole Wipp Takeaways: 01:17 Entrepreneurs often mistake team building as an expense, when it should be viewed as a way to generate more income. 10:35 Hiring the right team member means finding someone who complements your work style, not just someone who can do the job. 18:26 Self-awareness is crucial in understanding your role and the type of team members you need to succeed. 22:03 Building a successful business isn't just about making money, but about creating freedom and sustainable work processes. 30:29 Productive conflict within a team can lead to better decision-making and business growth. Resources Nicole Wipp: The Results Catalyst (Official Site) Dear Mom & Dad: Help Me Help You: An Elder Law Attorney's Guide to Smart Strategies & Difficult Conversations About Health and Money (Book) Wipp Enterprises: Bring Out the Best in Yourself and Your Team (Site) Nicole Wipp (LinkedIn) Smart Planning 101 (Site) Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi (Book) Thinking, Fast and Slow by Daniel Kahneman (Book)

Dave Brown, The Business Plan Answer Man, is a leader in business planning. His message is designed to help entrepreneurs understand the need of a business plan and remove the fear and pain of writing the plan. An in-demand speaker and consultant who have helped many clients write their business plan to meet the requirements of lenders and operate their business. Sharing his 25+ years’ experience owning and operating a business he saves entrepreneurs time and money. His first book, From the Bottom Up: The Ultimate Guide for Business Planning to Profitability is a step-by-step guide for writing a business plan in a no nonsense format. His second book, Journeys to Success: 21 empowering stories inspired by the success principles of Napoleon Hill released in March of 2016 became an international bestseller on its release. Both books have received stunning reviews from a wide range of leaders in the business, marketing and sales. https://www.youtube.com/watch?v=mj1w_Mnqu-c Quotes: “Your business plan is the blueprint to build that business. As you start each piece, begin with the foundation, then the floor, the walls, and the roof—think of it in that context.” – David Brown “There are some things out there that make great hobbies, but they do not make a good business. There's no market for them, and you haven't done any research.” – David Brown “If everybody is a customer, then really nobody is, because you can't focus on everybody.” – David Brown Takeaways: 02:12 Break down business planning into small, manageable pieces to avoid feeling overwhelmed. 05:47 Focus on solving a specific problem for a tightly defined customer group rather than trying to serve everyone. 11:39 Use brainstorming techniques like writing everything down first, then narrowing your ideas to the most effective strategies. 14:17 Create a living business plan that involves your team and can be adjusted as you learn and grow. 17:32 Know your daily operational costs in simple, actionable terms that everyone on your team can understand. 21:27 Share your business expertise by giving back and helping others learn from your past experiences and mistakes. Resources Business Plan Answer Man (Free Questionnaire) From the Bottom Up (Book) [email protected] (Subject line: "template" to get the template)

Jen Hemphill, a military spouse & proud bilingual Latina, helps women who are tired of the traditional money advice gain a renewed sense of control, confidence and freedom in their financial life. She is a Money Confidence Coach, an AFC (Accredited Financial Counselor) and host of the Her Money Matters Podcast. She talks about what we need to know to "move the needle" with our money, celebrate wins and have money conversations to get the right mindset and build confidence. https://www.youtube.com/watch?v=r0_JEoHf_aQ Quotes: “Money experts talk to the masses, and their guidance and advice are good, but they're speaking to the masses. We need to understand that we are the experts in ourselves.” – Jen Hemphill “Without confidence, we can't move forward—or we do so sluggishly. We don't move at a fast pace, and we don't move with energy and excitement.” – Jen Hemphill “Money stories are so important. The reason they matter is because they really lead to our mindset—they're what develop our mindset.” – Jen Hemphill Takeaways: 08:04 Celebrating small financial wins builds confidence and keeps you motivated to continue improving your financial situation. 11:54 Customized financial plans work better than one-size-fits-all traditional money advice. 13:52 Money conversations are crucial for personal financial growth and breaking societal taboos. 15:38 Understanding your personal money story helps break free from limiting beliefs about finances. 24:03 Fear of looking at financial numbers prevents people from making meaningful financial progress. Resources Her Money Matters (Podcast) Jen Hemphill (Official Site) Her Money Matters: The Missing Truths from Traditional Money Advice (Book) Her Money Matters (Facebook Group)

Susan Berkley is a top voice-over artist and telephone voice for AT&T, Citibank and many others. An internationally known communications expert, she’s the author of Speak To Influence: How To Unlock The Hidden Power Of Your Voice and her latest book, The Persuasion Code. She is president and founder of The Great Voice Company in Englewood Cliffs, New Jersey. She provides leadership training in persuasive speaking techniques for business and sales professionals worldwide, and works with top marketers to help them optimize the voices on their VSLs, achieving conversion lifts of as high as 20%. A frequent media guest, she has been featured on ABC News, CNBC, MSNBC, and in The NY Times, The LA Times and Business Week. Susan spent 15 years in broadcasting as a radio personality, including a stint as traffic reporter on The Howard Stern Show. https://www.youtube.com/watch?v=eiYNtxeJOxw Quotes: “The customer could care less about the sound of your voice. They only care about their product. If we're listening and paying attention to your voice, something is wrong.” – Susan Berkley “All marketing is the same. The WHO is more important than the WHAT—the WHO being your customers, clients, and prospects.” – Susan Berkley “There's no magic. There's no get-rich-quick. There's no being discovered. People don't realize how much work is involved in building any business. You have to be focused. You have to have a plan.” – Susan Berkley Takeaways: 07:38 Treat voiceover work like a real business, not just a hobby, to achieve meaningful results. 10:54 Building long-term client relationships can turn small jobs into massive lifetime earnings. 13:19 Success in voiceover requires consistent work, strategic planning, and understanding your unique strengths. 14:06 Your voice should disappear into the message, making the product the star of the communication. 21:50 The power of voice in marketing is often overlooked but can significantly impact conversion rates. Resources Speak to Influence (Official Site) Speak to Influence: How to Unlock the Hidden Power of Your Voice (Book) Voice Over Secrets Exposed: How To Make Big Money With Your Speaking Voice (Without Leaving Your Home) (Book)

Adam Smith is an entrepreneur, life coach, consultant, public speaker, and the author of the new book, The Bravest You. Named one of the most influential people of 2014 by American Genius, Smith has written for Entrepreneur and Success Magazine, among other publications. Adam talks to us about persistence, blogging, how to have ideas what outweigh the fears, show up on a daily basis, finding your calling/obsession, motivation, accountability, perspective, escaping "trapped" thinking, and so much more. Listen in! https://www.youtube.com/watch?v=HNNEONe374s Quotes: “When the ideas outweigh the fears, that's when people can become truly passionate about something.” – Adam Smith “I don't necessarily believe in the idea that you can become fearless. I believe fighting fear is a different daily battle—you show up, and different fears come.” – Adam Smith “If your first response is to be a critic, my challenge to you is to take positive action and make the world a better place instead.” – Adam Smith Takeaways: 06:42 Consistent daily effort and curiosity are more important than immediate success. 16:04 85% of fears never happen, making most worries unnecessary and counterproductive. 19:58 Passion is the critical bridge between fear and taking brave action in life. 21:52 Collaboration and outside perspectives can solve problems we can't see ourselves. 25:20 Critics should focus on creating solutions instead of tearing down others' work. Resources Email: [email protected] Adam Kirk Smith (Official Site) The Bravest You: Five Steps to Fight Your Biggest Fears, Find Your Passion, and Unlock Your Extraordinary Life (Book) Adam Smith (Twitter)

Bernie Thompson has founded 5 companies, including the global electronics brand Plugable. He's also the founder of Efficient Era, a company that helps other companies sell on Amazon. He's an engineer and inventor with 4 patents. And he considers marketing his greatest weakness. He explains to us that his business has thrived without traditional marketing, but instead through content marketing (YouTube) and high traffic marketplaces. His company's 1-2 published videos per week solve common problems, market specific features, and educate. https://www.youtube.com/watch?v=RuYc8P9Y_78 Quotes: “We don't know which of the videos are going to catch fire. You'll post a video and think, ‘Oh, that's so informative,’ or ‘That's so clever,’ and it just ends up being a dud—no one reacts to it.” – Bernie Thompson “If you're selling a product right now in the United States, you have to be on Amazon—and that's a big part of what we do.” – Bernie Thompson “We try to have different employees in the company empowered to do videos, and we don't put a lot of gatekeepers in front of them.” – Bernie Thompson Takeaways: 03:44 Marketplace platforms like Amazon can be a powerful channel for businesses to reach customers without heavy traditional marketing investments. 05:50 Content marketing through targeted, solution-focused videos can effectively showcase product capabilities without overwhelming viewers with technical features. 08:47 Building a successful online business requires consistent content creation and adapting strategies based on audience feedback and data. 18:07 Empowering employees to create content across different styles can help maintain engagement and provide diverse perspectives. 22:14 Solving internal business challenges can lead to creating valuable software tools that can be marketed to other businesses facing similar problems. Resources Plugable (USB and Bluetooth Devices) Efficient Era (Tools for Amazon Sellers)

Heather Havenwood returns to the show to discuss power guesting and chatbots. She's a serial entrepreneur and is regarded as a top authority on digital marketing, sales coaching, and online publishing business strategies. She tells us how to take a stand, step outside our comfort zone, manage our time more effectively, live the rock star lifestyle of productivity, and "feed the beast" of the business. Finally, she explains why it's important to go on a media tour and use Facebook chatbots to further your business, build a strong list, and make sales. https://www.youtube.com/watch?v=UJbPuZrUq3s Quotes: “If you want to become an expert in your field, you have a podcast and you're a guest on podcasts. That's now the new way to be an expert.” – Heather Havenwood “When you are an authority, you can't have everyone love you.” – Heather Havenwood “If you're promoting yourself, you do what you need to do. You can't control everything—when you're promoting, you do what you need to do.” – Heather Havenwood Takeaways: 02:52 Entrepreneurs should treat self-promotion as a continuous, non-stop process of building their brand and connecting with potential clients. 16:17 Podcast guesting requires flexibility and a performance mindset, adapting to hosts' schedules and time zones even if it means recording interviews at unconventional hours. 22:49 Podcast guesting is a powerful, low-cost marketing strategy that can help entrepreneurs expand their reach and build authority. 27:32 Don't be afraid to ask to be a guest on podcasts, even if they're smaller or just starting out - every opportunity matters. 30:32 Facebook chatbots are the future of customer interaction, offering 100% message delivery and high engagement rates. 36:34 Being willing to appear on podcasts at unconventional times shows commitment to growing your business and reaching new audiences. Resources Ask Heather Ann (Ask Her Chatbot Anything) Call with Heather (Schedule an Appointment) Power Guesting: Insider Secrets To Profit From Being A Great Podcasting Guest (Book) Heather Havenwood (Official Site)

International Best Selling Author and Speaker, Alicia White from Back of the Room Productions is a brilliant strategist giving clarity and direction on the next steps in branding, business and speaking. Working with business owners, coaches, and entrepreneurs, Alicia helps them to elevate their expertise through consistent branding that conveys trust and effective strategies and tools to grow their business through speaking. Alicia explains how to grow your business through speaking, following up, landing speaking gigs, and negotiating with event organizers. https://www.youtube.com/watch?v=dRbh70-uA4w Quotes: “When I get on stage, I'm not just a graphic designer, I'm also a speaker, and I'm not just a speaker, I'm also a strategist and an international bestselling author.” – Alicia White “People just don't know they can do it.” – Alicia White “When you get in front of a group of audiences and you're able to leverage that time by generating leads and revenue, that's probably one of the quickest ways to grow your business.” – Alicia White Takeaways: 01:24 Public speaking is a powerful way to generate warm business leads without the stress of cold calling. 03:45 You don't need to be a perfect speaker; being authentic matters more than avoiding every "um" and "ah". 22:02 Always have a clear strategy to collect contact information from audience members after your speaking engagement. 26:03 Start small by speaking at local networking groups to build confidence and refine your presentation skills. 28:27 Develop promotional materials that clearly showcase your professional value and expertise. Resources The Successful Speaker's Handbook: Tools, Strategies, & Ideas to Elevate Your Expertise as a Speaker (Book) Back of the Room Productions (Website) SpeakerSheets.com (Website) Alicia White (Facebook)

Carey Bentley is the CEO of Lifehack Bootcamp, the top ranked online productivity company. She shows overachievers how to bring sanity back into their lives. Her team has shown hundreds of people the techniques they need to be maximally effective at work and in their personal lives. Carey discusses the three gratitudes, how to avoid victim thinking, scheduled downtime, self care, and the "Do By Tuesday" concept which allows you to go on the offense with your business. https://www.youtube.com/watch?v=2aWvTToBVS8 Quotes: “Until my champagne moment is done, everything else is a distraction.” – Carey Bentley “The power of gratitude is just phenomenal. If you want to get every day started off on the right foot—feeling empowered, feeling positive—then gratitude is the way to do it.” – Carey Bentley “Pre-planning is literally the golden ticket for anyone wanting one thing they should start doing immediately.” – Carey Bentley Takeaways: 09:51 Taking extreme ownership of your time means believing you control your schedule, not external forces. 14:44 Choose one critical "Champagne Moment" task each week that, if completed, makes everything else easier or unnecessary. 17:27 Defend your work time by turning off digital notifications and creating focused work windows. 20:56 Practice daily gratitude to start your day with a positive, empowered mindset. 23:40 Schedule fun activities in advance to create motivation and natural time constraints for work productivity. Resources Lifehack Bootcamp (Website) Carey Bentley (LinkedIn)

Chad Carson began real estate investing from scratch right out of college in 2003 at the age of 23. Since then, Chad and his business partner have bought, flipped, rented hundreds of properties in and around Clemson, SC. They currently focus on buy-and-hold rentals and private lending that produce regular monthly income. Chad focuses on using real estate income to retire early and do what matters. For example, in 2017 he traveled with his wife and two young daughters to live in Ecuador in South America for a year. He also enjoys working on local community projects like pedestrian/bike paths. He talks with us today about house hacking and practice buying -- and has a very doable strategy that involves you investigating 100 properties in your area within a short period of time to learn by doing. https://www.youtube.com/watch?v=vyauHbU2J_U Quotes: “Real estate is a market-driven business. There is no U.S. real estate market—there's a San Francisco neighborhood market.” – Chad Carson “The basics of real estate are: you're either going to try to buy low and sell high, or you're going to try to buy a property that has a really good ratio of rent to the price you pay for it.” – Chad Carson “If you love the game, and if you love the process and just the doing of it, then I think you're going to stick with it.” – Chad Carson Takeaways: 04:40 Understanding the nuances of a local real estate market, down to the street level, is key to making informed investment decisions. 14:14 Cold calling and researching 100 properties helps build confidence and uncover potential investment opportunities. 21:29 Real estate investing offers multiple entry points, from house hacking with low down payments to partnering with experienced investors. 25:42 Money for real estate investments is abundant if you can find and structure good deals. 28:26 Successful real estate investing requires loving the process and being willing to weather challenges. Resources The Real Estate Investing (Newsletter) Coach Chad Carson: Invest in Real Estate, Retire Early, Do What Matters (Official Site) Chad Carson (YouTube)

Hugh Liddle is THE Sales Wizard at Red Cap Sales Coaching and Elite Sales Academy, where you can learn to make selling easy, fun and profitable. He specializes in helping chiropractors dramatically increase their conversion ratios, sales and revenues. Hugh's sales training and coaching comes from over 47 years of in-the-field sales and sales management experience, so you get real life experience from his teaching, not just something out of a textbook. Hugh is the author of Take the Icky and Scary Out of Sales. He's also a radio talk show host. His show, Sales Chalk Talk, is produced every week and is available on iTunes. https://www.youtube.com/watch?v=sngf3PmQUVI Quotes: “People don't buy what they need. They buy what they want.” – Hugh Liddle “It's not a salesperson's job to get a prospect to do what the salesperson wants them to do, or even thinks they should do. It's a salesperson's job to help the prospect do what they want to do.” – Hugh Liddle “If you can find out what somebody really wants and you can help them get that, or you can give that to them, as long as they can afford you, you have a new client.” – Hugh Liddle Takeaways: 02:31 Successful selling is about being a detective who asks smart questions and truly listens to understand a customer's deeper emotional needs. 11:05 Prospects buy based on what they want, not what they need, so focus on uncovering their true motivations. 12:14 Always communicate using "you" statements that directly answer the prospect's core question: "What's in it for me?" 19:04 Most sales challenges happen before the actual sale, not during the closing moment. 20:40 The sales process is about building trust, understanding the client's goals, and showing them exactly how you can help them achieve those goals. Resources Red Cap Sales Coaching (Website) Sales Talk Chalk (Weekly Podcast) Elite Sales Academy (Website) Take the Icky and Scary Out of Sales (Book) Hugh Liddle (LinkedIn)

Richard Chapo, the SoCal Internet Lawyer, is a San Diego attorney specializing in advising small and large online businesses on legal requirements when operating in or selling to the U.S. market. Richard's goal is to help clients avoid legal issues before they happen by being proactive when addressing legal threats. He's been practicing for 25 plus years. Richard tells us that we should meet with our local attorney once per year to discuss possible legal "holes" in our business including FTC disclosures, DMCA, GDPR, cold calling, affiliate programs, direct mailing, affiliate compensations, social media accounts, insurance, and more. https://www.youtube.com/watch?v=oyQIqbhIufo Quotes: “The beautiful thing about the web is it's the web—it's a free exchange of communication. But in some aspects, you're always going to have the garbage in, garbage out kind of scenario.” – Richard Chapo “In the United States, there's no concept of privacy. Privacy in the U.S. is nothing less than a complete and utter joke. And if you think you have any privacy in the U.S., let me just tell you unequivocally—you do not.” – Richard Chapo “If I were someone running an online business today, or thinking about starting one, I would give a lot of thought to my market and where my geographic market is.” – Richard Chapo Takeaways: 00:00 Finding a specialized internet lawyer who understands your specific business can help prevent legal issues before they start. 11:49 Running an affiliate program requires careful management to avoid potential legal risks from affiliate actions. 23:33 The internet landscape is changing, with increasing regulations that will make online business more complex but not impossible. 27:58 New internet laws often seem out of touch, but they're typically just minor annoyances rather than business-ending challenges. 29:40 The online business world is shifting from a completely open model to one with more structured compliance requirements. Resources Law Offices of Richard A. Chapo (Official Site) Richard Chapo (LinkedIn) Richard Chapo (Yelp)

Benjamin Tyler is the founder of Client Enrollment Academy. Where he helps online entrepreneurs attract high quality leads and enroll clients into their premium services. Struggling to build momentum in his business, Benjamin began leveraging his personal story and Facebook to land high paying clients. He now helps others implement these strategies into their business to they can create the income, impact and lifestyle that they desire. https://www.youtube.com/watch?v=tcNzZncDPNE Quotes: “Intimacy is the new authority online, and it's those people who create relationships, build connections, and use old-school strategies online that are really crushing it right now.” – Benjamin Tyler “If you're going to do high-ticket sales, you have to get people on the phone—and you don't even need a webinar to get them there.” – Benjamin Tyler “If you're going to build a business online today, you have to be your brand. It's not your company, it's not your product—it's you.” – Benjamin Tyler Takeaways: 02:05 High-ticket sales require direct, personal conversations that focus on the client's specific needs and pain points. 16:42 The key to effective selling is understanding what clients truly want and helping them make powerful decisions. 21:58 Sales success comes from building genuine connections and trust, not from using manipulative closing techniques. 23:48 Continuous learning and practice are essential to improving sales skills and overcoming initial fears. 24:30 Entrepreneurs should channel their nervousness about sales calls into excitement and confidence. Resources 2018 Facebook Marketing Playbook (Free Gift) Client Enrollment Academy (Website) Benjamin Tyler (YouTube)

Dustin Lien is the founder of Jump Influence where he teaches courses on email marketing to entrepreneurs, and he's also the host of The Unleashed Life Podcast. He has massive ambition to empower and equip new leaders to make disruptive, positive impacts on the world, one person at a time. https://www.youtube.com/watch?v=CjZmM5V0EZ4 Quotes: “If you believe in your product, you're doing a disservice to your audience if you're not telling them about it.” – Dustin Lien “Email marketing is all about trust, so you want to gain trust—and a lot of that comes from setting expectations and communicating well.” – Dustin Lien “The only goal of a subject line is to get someone to open the email, and the only function of your first sentence is to get them to read the second sentence—and so on.” – Dustin Lien Takeaways: 04:40 Email marketing remains a powerful communication tool with significantly higher engagement rates compared to social media platforms. 07:16 Providing free value builds trust and earns the right to sell products to your audience. 15:58 Setting clear expectations with subscribers prevents overwhelming them and builds long-term trust. 19:52 Each email element has a specific purpose: the subject line gets opens, the first sentence drives continued reading. 22:49 Modern email service providers offer advanced features that simplify list building and subscriber management. Free Online Class: Grow Your Email List Like a Boss

James Colburn is a father, husband, acclaimed author and serial entrepreneur with vast experience in real estate, consulting and sales. He is a Franchise Consultant and Sales Trainer for one of the largest and most successful real estate companies in the nation, John L. Scott. At the height of his real estate career he sold 10's of millions of dollars in real estate each year. On the outside, it looked like James was living the ultimate dream, but along the way, he had lost his sense of purpose. James realized that conventional measures of achievement can keep even the best performers from finding fulfillment. He mistakenly defined himself by his accomplishments rather than by who he was, which in turn, made him miserable! To help others find purpose and redefine what matters most, James created his Personal Resucceed Coaching program where he helps high achieving professionals and entrepreneurs get more from life. He recently published his first book, RESUCCEED: Create an Extraordinary Future While You Sleep by Using the 5-Minute Epic Evening Ritual. In this book, James shares insight into the "purposeless epidemic" and breaks down the transformational evening ritual that's helping people reclaim their lives and find true happiness. https://www.youtube.com/watch?v=5ZgSJcdWwlM Quotes: “What if, instead of living a life where you're not enough—but hopefully someday in the future you will be—we live a life where we're already enough?” – James Colburn “We're all addicted to something—and for some of us, it's adrenaline, dopamine, ego, or the constant upward arrow on the bar graph.” – James Colburn “Life doesn't promise there are only ups; there are downs. What goes up comes down, but guess what? What goes down comes up.” – James Colburn Takeaways: 03:42 High achievers often chase success without building daily fulfillment into their lives. 06:44 Asking three reflective questions before bed can unlock creative problem-solving through your subconscious mind. 15:39 Believing you are already "enough" is more powerful than constantly trying to prove your worth. 26:44 Small, consistent habits can transform your approach to personal and professional growth. 30:23 Sleep and self-kindness are critical tools for sustainable success. Resources James Colburn (Official Site) Resucceed (Book) James Colburn (LinkedIn)

David Ralph hosts the online show Join Up Dots, where in each episode he takes his guests on a journey of discovery following the words of the late Steve Jobs. From birth to today and back again David Ralph, joins up the dots of his guests lives, highlighting their failures and successes as he leads them to the time travel section "The Sermon On The Mic" where they have the chance to speak to their younger selves and share the advice they have gained. David stops by to talk about his podcast, how to get off the treadmill, the three metrics that matter in your online business, how to avoid the comparison trap, and how to overcome burnout. https://www.youtube.com/watch?v=z1LzXRtkgEo Quotes: “I'm in competition with myself. I'm in a category of myself. I'm trying to make as much money as possible, have as much fun as possible, and have as much free time as possible.” – David Ralph “The problem is not the driving; the problem is the stopping. I'm always looking at something else, so I've had to make a conscious decision.” – David Ralph “If you're feeling a way you can't really pinpoint, more often than not, it's because your body's saying you've had enough.” – David Ralph Takeaways: 02:14 Stripping away unnecessary work and distractions can lead to better productivity and personal satisfaction. 11:39 Burnout often stems from pushing too hard and not recognizing personal limits. 16:40 Skills from previous life experiences can unexpectedly prepare you for future ventures. 21:41 Making bold, creative decisions can open unexpected opportunities with less competition. 23:48 Focusing on personal metrics like list growth and income is more meaningful than external comparisons. Resources Join Up Dots (Podcast) Podcasters Mastery (Course) Interview Masterclass (Website) Join Up Dots Episode 82 with Eric James (Podcast)

Mitchell Levy is The AHA Guy at AHAthat who is a people publisher that empowers thought leaders to share their genius He is an accomplished Entrepreneur who has created 20 businesses in Silicon Valley including 4 publishing companies that have published over 800 books. Mitchell is an international bestselling author with fifty eight business books, has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company. He talks to us about how to create a book quickly and how to make money with joint clients. https://www.youtube.com/watch?v=4qsf29F4X64 Quotes: “You do business with those you know, like, or trust. So if you know, like, or trust somebody, and they can solve a problem for you, let them solve your problem.” – Mitchell Levy “Just because something's easy doesn't mean it's not sophisticated, complicated, and valuable. What easy means is that it's one less thing for you to worry about.” – Mitchell Levy “A book is only 10% of the success; the other 90% is what you do with it once you've got an asset that's done.” – Mitchell Levy Takeaways: 11:15 Partnering with experts who complement your skills can help you provide more comprehensive solutions to clients. 16:12 Creating a book is just the first step; the real work begins in marketing and using the book to generate business. 20:42 Focus on solving your client's specific pain points when writing a book, not on complex theories. 24:24 Technology and platforms now make it easier to create professional content quickly, reducing the time and effort needed. 29:31 Social media presence is crucial, but it doesn't have to be complicated - just be where your potential clients are. Resources AHAThat (Content Sharing Platform) ThinkAHA (Thought Leader Services) Mitchell Levy (Official Site) Mitchell Levy (LinkedIn) Mitchell Levy (Amazon)

Gayle Guest-Brown is CEO and Executive Leadership Coach, Trainer and Speaker of Guest Brown Impact. Guest Brown impact provides leadership training and keynote speeches on leadership topics to aid women's empowerment, teamwork, synergy and the effectiveness of organizations. She also provides one on one leadership coaching to women in leadership roles who are going through transitions or who feel lonely and isolated in their positions. As a confidential ally for work issues she unearths the wisdom of their lived experiences and their forgotten values so they can stand in their power and create their best solutions. Gayle talks to us today about the six easy practices where she applies ten minutes a day in each of the following areas: silence/prayer reading affirmations (daily devotion) visualizations (vision board) journaling light exercise (5-10 minutes) https://www.youtube.com/watch?v=Q9QhpKAtSOI Quotes: “Success is intentional. It happens because we plan for it and work for it. Eighty percent of success is mindset.” – Gayle Guest-Brown “The early bird gets the worm. We've all heard that, and we all want to be successful—but it doesn't happen by chance.” – Gayle Guest-Brown “Begin your day powerfully—in alignment, in balance, and on purpose.” – Gayle Guest-Brown Takeaways: 07:12 Core values are long-term life guides that help make important personal and professional decisions. 11:14 Success requires intentional planning and a powerful morning mindset, not just chance. 20:21 Small, consistent 10-minute daily practices can transform your life across mind, body, and spirit. 24:19 Don't be hard on yourself if you miss a day; simply restart your routine without guilt. 24:34 Creating a supportive environment and preparing your space makes new habits easier to maintain. Resources Guest Brown Impact (Official Site) GGB Coaching (Facebook) Gayle Guest-Brown (LinkedIn)

Josh Patrick is a serial entrepreneur. He's the founder of The Sustainable Business and The Stage 2 Planning Group. His new book is Sustainable: A Fable About Creating a Personal and Economically Sustainable Business. Josh talks to us about why it's okay for your employees to make mistakes, how to correct those mistakes, and what sort of disaster scenario planning you need to have in place to have a business that runs smoothly and makes money, but is also as hands-free for you, so you can focus on strategy. He also explains the five step process we need to implement in order to create a sustainable lifestyle business: get clear on your values and mission (direction) make yourself operationally irrelevant (delegate) increase recurring revenue (a smooth sales process) systematize become economically viable https://www.youtube.com/watch?v=XZ8PxUC2fbo Quotes: “The only mistake that you should never make is a mistake you don't learn something from.” – Josh Patrick “Technology doesn't make you do anything right—it just makes you do it faster.” – Josh Patrick “Most business owners are pretty good at thinking strategically—they're bad at acting strategically.” – Josh Patrick Takeaways: 04:48 Build a business that can run without you, focusing on strategic thinking instead of daily tactical tasks. 11:10 Mistakes are learning opportunities, not business killers - embrace them and create systems to prevent repeat errors. 14:28 Automate processes only after proving they work manually and in small, controlled experiments. 16:58 Specialize in a narrow niche to become an expert that customers trust and are willing to pay premium prices. 25:21 Plan for potential business disasters before they happen to ensure quick, effective responses. Resources Email: [email protected] The Sustainable Business (Official Site) Josh Patrick (LinkedIn) The Business Sustainability Radio Show (Podcast)

Sam Parr is the co-founder and CEO of The Hustle, a daily email newsletter that gives 500,000+ people the business news and information they need to start their day. Sam explains how The Hustle was started, what it does, his strategy and how he differentiates himself and his company in the marketplace. https://www.youtube.com/watch?v=NCoeRDt1o_k Quotes: “The hustle is about helping a generation of builders and entrepreneurs make a dent in the world.” – Sam Parr “Success, for most people, takes decades. And I think it's important to acknowledge that even among successful people, it takes a ton of time to get something done.” – Sam Parr “If you fail spectacularly—if you try something and it really just fails horribly—but you actually took a big old swing, people will admire you for that.” – Sam Parr Takeaways: 03:36 Email newsletters can be a powerful, direct way to build a media brand without relying on social media algorithms. 12:43 Burning bridges and setting high-stakes personal commitments can drive entrepreneurial motivation. 20:03 Creating a one-size-fits-all content approach can help establish a strong brand voice and cultural influence. 24:26 Entrepreneurial success often involves constant self-doubt, but pushing through fear is crucial to building something meaningful. 28:46 Long-term success takes time, even for seemingly overnight success stories.Visit & Subscribe to "The Hustle" Newsletter

Elizabeth Barry is an author, marketing executive and a badass leadership coach. She teaches people self-love, exceptional communication skills and how to live a life fulfilled, both in and out of the office. For over a decade, she's taught self-branding workshops and helped leaders discover their business BEST through the art of powerful communication, personal branding, marketing and PR. She's devised a 2018 coaching mastermind program that transforms lives, unblocks energies and helps amazing CEOs, managers and Founders engage in discovering and rediscovering their creative life powers. https://www.youtube.com/watch?v=dAwO4_J9loE Quotes: “It's not about us—it's about the perception and the audience. They're the hero of what you're saying, pitching, or selling.” – Elizabeth Barry “Personal branding and marketing in today's world are really just about who we are as people and how we want to show up.” – Elizabeth Barry “If you know what you know and believe in what you can do, then there's a means to an end.” – Elizabeth Barry Takeaways: 12:49 Simplify your professional messaging by reading content out loud and cutting unnecessary details. 14:53 Focus on your audience's experience, not your own achievements when communicating. 19:51 Use real-life experiences and personal stories to create engaging content that connects with people. 24:31 Be patient and persistent when rebuilding your professional brand or changing business direction. 26:53 Know your worth and continue putting yourself out there, even during challenging transitions. Resources Elizabeth Barry (Official Site) Elizabeth Barry (SpeakerHub) Elizabeth Barry (LinkedIn) Elizabeth Barry (YouTube)

Susan Lassiter-Lyons from Investor Insights is an American investor, entrepreneur, author, and coach. She's the president of the American Association of Alternative Investors and founder and CEO of Lassiter Marketing Group, a privately held financial publishing company. Susan has closed 612 real estate investment transactions, raised $30.3 million in private capital and her insights are consumed by more than 52,000 subscribers in the US and Canada. She's a prolific real estate and angel investor managing a portfolio that includes 740 real estate units, 14 tech start-ups, and 15 cannabis companies. Listen in to discover how she deals with adversity, as well as how she remains consistent and motivated to build a successful business. https://www.youtube.com/watch?v=V9NvTLj-LCo Quotes: “Time management is kind of a misnomer. I don't think we can manage time—everybody has the exact same amount of time. What we have control over is our energy.” – Susan Lassiter-Lyons “If I'm out of alignment, I'm going to lose motivation and drive, and it's going to be reflected in my results.” – Susan Lassiter-Lyons “Quit seeking external validation. Do you, and let the chips fall where they may. Other people can have their opinions, but nobody is going to care or know more about your business than you.” – Susan Lassiter-Lyons Takeaways: 01:08 Energy management matters more than time management - focus on your peak performance hours. 04:39 Create multiple calendars for content, promotions, and investments to stay organized and reduce overwhelm. 19:47 Positioning yourself as an expert attracts better investment opportunities. 27:56 Trust your gut and stay true to your personal vision and values. 29:52 Build a business that supports your lifestyle, not one that consumes your entire life. Resources Susan Lassiter-Lyons (Official Site) Investor Insights (Community of Alternative Investors) Susan Lassiter-Lyons (LinkedIn)

Jared Warner from 123GetFound started his first online business out of his Parents garage in 1998 with his twin brother, Jeff. Since that day he's started many entrepreneurial ventures but hasn't always tasted success. He's gone 100% broke three times chasing his dreams but wouldn't change a thing. Today he runs the business of his dreams that gives him the freedom to live life on his terms. https://www.youtube.com/watch?v=HwMS26c_Of4 Quotes: “To build a business, you only need three things: get found, get results, and get smart about what took place between steps one and two.” – Jared Warner “If you're a new marketer, and the only tool you have is a hammer, every problem looks like a nail. For every new marketer, the only tool they have is a Facebook ad.” – Jared Warner “What you need to do is focus on your strengths, give everything you've got to those, and hire for your weaknesses.” – Jared Warner Takeaways: 05:15 Build a business by understanding three core steps: getting found, getting results, and analyzing your numbers. 09:33 Focus on your marketing strengths instead of trying to fix every weakness. 12:03 Clarity about who you help and how you help them is crucial before starting any marketing efforts. 23:22 Entrepreneurs should take calculated risks, preserving some income sources while exploring new opportunities. 27:17 Don't chase every marketing trend; choose strategies that match your natural skills and communication style. Visit 123GetFound: Attract More Customers to Your Business

Jeff Sanders is a keynote speaker, author of The 5 AM Miracle, and host of The 5 AM Miracle Podcast. Jeff's latest book, The Free-Time Formula, launches in February 2018 and you can learn more at JeffSanders.com. https://www.youtube.com/watch?v=vyvbB8DU52E Quotes: “The goal is figuring out what is ideal for you—what that balance looks like and how to make it happen.” – Jeff Sanders “If you have a routine that's the same for more than a couple of weeks, I intentionally change it because I need that sense of freshness and newness to keep me more interested in my routine.” – Jeff Sanders “Busyness does not equate to results. Most of the time, busyness just leads to overwhelm and stress, making you feel better even though nothing actually got accomplished.” – Jeff Sanders Takeaways: 08:44 Early morning hours are the most powerful for focusing on your most important projects without distractions. 14:05 Morning routines should be flexible and adaptable to your current life goals and seasons. 17:11 Accountability and multiple systems can help you stick to productive morning habits. 26:32 Self-awareness and weekly reviews help prevent burnout and improve personal productivity. 34:10 Cutting unnecessary tasks from your calendar creates space for meaningful work and personal time. Resources The 5 A.M. Miracle: Dominate Your Day Before Breakfast (Amazon Book) The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are (Amazon Book) The 5 AM Miracle Podcast (Podcast) Jeff Sanders (Official Website)

Dr. James Kelley is of the book: The Crucible's Gift: 5 lessons from authentic leaders who thrive in adversity. The book unpacks the journey a leader takes to become more authentic, starting with their crucible. James teaches, writes, and produces is bi-weekly podcast Executives After Hours. The podcast is predicated on interviewing executives about their personal journey. The show's motto: "I care about who you are, not what you do, because what you do defines who you are." If you want to learn more Dr. Kelley's talk on authentic leadership, inspirational or corporate wellness strategies, please email at [email protected] for your next event. https://www.youtube.com/watch?v=loOk97rUnzo Quotes: “Don't let fear conquer you—conquer fear. It's okay to be scared; what matters most is what you do with that fear.” – Dr. James Kelley “Most people listen to talk, but if you actually listen compassionately with the intent to listen, so much can happen in those moments.” – Dr. James Kelley “Too often, people use their crucible with a victim mentality instead of an opportunity mentality. Those who use it as an opportunity—I'm telling you—grab those people, hold on to them, and learn from them.” – Dr. James Kelley Takeaways: 07:40 Stepping out of your comfort zone and experiencing different cultures can dramatically expand your worldview and personal growth. 15:56 Mirroring body language and focusing on the other person helps build stronger, more genuine connections in conversations. 17:24 Listening with true intent and compassion creates deeper, more meaningful interactions with others. 19:01 Fear is a natural emotion, but it shouldn't prevent you from taking risks and pursuing personal development. 27:55 Adversity can be a powerful catalyst for personal transformation if you choose to learn from it instead of being defined by it. Resources Executives After Hours (Podcast) The Crucible's Gift (Book) Dr. James Kelley (Twitter)

James Schramko is an internet marketer and business coach who has helped over 2,000 students create and maintain six, seven and eight-figure businesses. He's grown his coaching communities into multi-million dollar businesses that fund a lifestyle he loves. Running his businesses with an input of just hours a week, he finds ample time to surf, spend time with family and friends, watch movies and travel. The keys to such idyllic living are what he shares inside his two paid communities, SilverCircle and SuperFastBusiness. James talks with us about his best productivity (and simplicity) secrets, easy ways to make money and find the low hanging fruit in your business. 80/20 isn't enough, you must go for 64/4! https://www.youtube.com/watch?v=giVaQhvMsS0 Quotes: “Stop worrying about how and start focusing on who.” – James Schramko “If you could drop 80% of the things you're doing, you could still end up with 80% of the results you're getting right now.” – James Schramko “I made a promise to myself that I will always be able to innovate and navigate around change, because that is the constant I face when I'm in business for myself.” – James Schramko Takeaways: 11:59 4% of your business efforts can generate 64% of your total results, making it crucial to focus on your most productive activities. 17:19 Tracking time and evaluating business assets helps entrepreneurs make rational decisions about which projects to keep, sell, or eliminate. 28:46 Simplifying your business and reducing unnecessary tasks can lead to increased profitability and personal satisfaction. 30:06 Stop worrying about "how" to do things and start focusing on finding the right "who" to help you accomplish your business goals. 34:26 Building a successful business is about finding an offer that converts and scaling it, rather than creating multiple mediocre offerings. Resources Super Fast Business (Website) Silver Circle Business Mentoring (Website) Work Less, Make More (Book)

Erica Glessing is the CEO of Happy Publishing, she is a master of happiness and creative expression. She's has published 325+ authors to #1 bestseller status (and counting) and runs the company Happy Publishing to give light-bringers a bigger voice on the planet. https://www.youtube.com/watch?v=qtz_idw7WTs Quotes: “Reawaken that thing you liked about it when you first got excited, because you can—and if you don't, you're just going to get more and more jaded.” – Erica Glessing “You have to look at: What do I want to get out of it? What's it going to contribute to me? And then, how can I make sure it makes money for me?” – Erica Glessing “Don't be afraid to ask. Use language that's clear, and don't be afraid to ask people to listen, to subscribe, or to buy the book.” – Erica Glessing Takeaways: 05:21 Creating a podcast with daily content requires clear themes and strategic planning for each day of the week. 08:26 Building an online audience works best through guest interviews who actively promote the show to their own networks. 18:29 When launching a book or podcast, focus on getting close to the top ranking and push even harder when you're near number one. 36:16 Networking and having generative conversations are more effective for business growth than hiding in your workspace and hoping for results. 42:50 Reignite the original passion that first motivated you to start your project to avoid burnout and maintain enthusiasm. Resources Happy Publishing (Website) The Erica Glessing Show (8-minute Daily Podcast) Erica Glessing (Amazon)

Dr. Glenn Livingston, a clinical psychologist was the long time CEO of two major dollar consulting firms which have sold more than $30,000,000 in services to Fortune 500 companies like Kraft, Nabisco, Novartis, American Express, Whirlpool, Panasonic, Lipton, Bausch & Lomb, and many more. You may have seen or hear his work, research, and/or theories in major periodicals such as The New York Times, Crain's NY Business, The Los Angeles Times, The Chicago Sun Times, ABC/CBS/Bloomberg radio... and more! In recent years Dr. Livingston built and sold a 21 person online advertising agency and turned to teaching small businesses to leverage the tools and techniques used by big industry. https://www.youtube.com/watch?v=5p2x4xD2xvc Quotes: “If you have something that genuinely improves people's lives, it's actually more unethical not to market it than to market it.” – Dr. Glenn Livingston “You can't wait for something to happen. You have to make it happen.” – Dr. Glenn Livingston “All the money you'll ever make will come from other people, so if you want to make more money, you have to talk to more people.” – Dr. Glenn Livingston Takeaways: 03:02 Proactively managing merchant accounts can save significant money and prevent unexpected business disruptions. 06:21 Business growth requires continuous communication with service providers and customers. 12:35 Direct customer interaction provides invaluable insights for improving marketing and product offerings. 13:49 Customer service isn't just a cost center, but a potential sales enhancement opportunity. 22:22 Conversion optimization hinges on clearly defining the problem, making a strong promise, and providing specific proof. Resources Merchant Account Wizard (Reduce Merchant Fees) Glenn Livingston (Official Site) Never Binge Again (Site)

Michael Losier is the author of the best-selling books Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don't, and Law of Connection: The Science of Using NLP to Create Ideal Personal and Professional Relationships. Michael caught the attention of Oprah Winfrey, who interviewed him four times on her Soul Series™ radio show on Sirius/XM satellite radio. Michael went on to enjoy a year-long run hosting his own radio show on Oprah & Friends radio. Michael's third book, Your Life's Purpose: Uncover What Really Fulfills You, helps the reader and student get more clarity about their life's purpose AND most importantly, what they need to be experiencing to live their life's purpose. His YouTube videos have millions of views, and his new live weekly Internet show, Hang Out With Michael, allows him to connect with fans of Law of Attraction in an exciting way. https://www.youtube.com/watch?v=8jexfg4dOoM Quotes: “The law of attraction isn't responding to your dream board; it's responding to how you feel about your dream board.” – Michael Losier “Every time you use the words don't, not, and no, you're thinking about what you don't want, and when you think about what you don't want, it causes you to send the vibration of what you don't want.” – Michael Losier “Whenever we use the words coincidence, serendipity, synchronicity, fate, karma, or luck, we're really describing evidence of the law of attraction.” – Michael Losier Takeaways: 01:00 Your thoughts and feelings create your reality, and you are responsible for both positive and negative outcomes in your life. 10:54 Avoid using negative words like "don't," "not," and "no" as they inadvertently draw attention to what you don't want. 22:55 Frame your desires as being "in the process of attracting" rather than claiming you already have something you don't. 26:43 You become what you focus on, so choose to create an upward spiral of positive thinking and outcomes. 30:22 Remember the core principle: "I get what I vibrate, not always what I want." Resources Michael Losier (Official Site) Michael J. Losier (Facebook) Hang Out with Michael (Weekly Show) Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don't (Book) Law of Connection: The Science of Using NLP to Create Ideal Personal and Professional Relationships (Book) Your Life's Purpose: Uncover What Really Fulfills You (Book)

Diane Conklin is an internationally known author, entrepreneur, coach, consultant, marketing and business strategist, implementation specialist and speaker. Diane is a direct response marketing expert who specializes in showing business owners how to integrate their online and offline marketing strategies, media and message, to get maximum results from their marketing dollars. Diane also shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace, as the go-to provider for their products and services. She's the founder of Complete Marketing Systems, Diane and has been involved in numerous campaigns grossing over $1,000,000.00 several times in her career and routinely helps people grow businesses to 6 figures, and beyond, in short periods of time, several times in as little as 90 days. https://www.youtube.com/watch?v=KHTgc6kiQ50 Quotes: “Free is the most expensive thing that you're doing in your business.” – Diane Conklin “Stop comparing your behind the scenes real to everyone else's highlight reel.” – Diane Conklin “It's not what's the best, it's what's the best for me.” – Diane Conklin Takeaways: 02:51 Avoid comparing your behind-the-scenes struggles to other entrepreneurs' highlight reels on social media. 05:11 Your time has a monetary value, so calculate the return on energy before spending hours on free tasks. 18:26 Choose business mentors who have proven longevity and have successfully rebuilt after setbacks. 23:17 Implement a daily practice of writing down your completed tasks to track real business progress. 23:58 Always start with the end goal in mind and backward plan your business strategies. Resources Complete Marketing Systems (Website)

Alex Berman is the Founder and President of Experiment 27. Alex is responsible for generating over $6.5 million in B2B sales and over $35+ million in leads for his clients. He also creates weekly videos to help agency owners grow their business and bring in more revenue teaching them how to optimize B2B sales cycles and put inbound marketing strategies in place. He's also a former director of marketing at the 60-person, three time INC 5000 agency in NYC. https://www.youtube.com/watch?v=swA09yohVuQ Quotes: “I think most of the testing should take place on other people's dime, and the easiest way to do that is by having a day job first.” – Alex Berman “The biggest thing that caused us to succeed is that we picked a niche. We do marketing services for other digital agencies—we help other agencies grow.” – Alex Berman “Just because we have those strengths doesn't mean that is what's actually going to grow our business.” – Alex Berman Takeaways: 02:21 Picking a specific niche can dramatically improve business growth and focus. 07:07 Break down sales goals into concrete, actionable metrics to create a clear path to success. 17:32 Follow up quickly and personally after networking events, writing notes on business cards to remember key details. 22:05 During sales discovery calls, ask diagnostic questions to understand client needs instead of presenting generic case studies. 28:31 Hire people who are passionate about specific roles rather than trying to do everything yourself. Resources Experiment27: Drive Leads to Your Digital Agency (Website) B2B Sales Training (YouTube Video) How to Talk to Anyone (Book)

Benjamin Brown is a father of two young children and holds a Bachelor's Degree in Business Management. He has over 23 years of experience in the sales field from multiple positions from sale reps to sales management. A Best Selling Author, Ben's book, Master the Art of Closing the Sale: The Game-Changing 10-Step Sales Process for Getting More Clients and Referrals. His popular sales blog, now at 360SalesConsulting.com, focuses on giving great tips and advice for sales people world wide. https://www.youtube.com/watch?v=Vb94J8g3_y0 Quotes: “Sales is a skill. If you acquire that skill, I could take anybody off the street, even a homeless person, and you could generate money with that skill.” – Benjamin Brown “In sales, you're either getting better or worse every day. If you haven't practiced it—which is the key—you need to give people the ability to actually practice their skill one-on-one before they practice on their clients.” – Benjamin Brown “Most businesses that are serious about sales and don't need marketing get most of their business through referrals.” – Benjamin Brown Takeaways: 02:31 Sales is a skill that requires consistent practice and proper training, much like learning a martial art. 14:02 Never assume anything during a sales call; always ask specific questions to qualify leads. 32:09 Generating referrals can boost business growth by 20-40% without additional marketing costs. 40:43 Silence after asking for a sale is powerful - resist the urge to keep talking. 42:17 The key to successful sales is understanding emotional triggers and connecting with potential clients personally.

Doug Sandler is an entrepreneur and industry leader. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. As a podcast host of The Nice Guys, Doug has interviewed Gary V, Arianna Huffington, Dan Harris from Good Morning America, Ron Klain, White House Chief of Staff and dozens of celebs. Doug is a nationally recognized speaker, writer, and founder of TurnKey Podcast Company, providing podcast production, editing and launch services. Doug has a lot of great advice about how to have a better business by having better relationships. He believes in the "simple stuff" such as showing up, returning phone calls, and texts. Doug is a fan of "catching people doing something right." He has a "24 seconds" concept where you can change your life by sending two text messages a day. https://www.youtube.com/watch?v=Pq3Quh2zXik Quotes: “If you return your phone calls, return your text messages, show up on time or early for your appointments, stop overpromising and underdelivering, and start to actually exceed expectations, you will succeed no matter what business you're in.” – Doug Sandler “The difference between successful and unsuccessful people in life is the strength of the relationships they have.” – Doug Sandler “You want people to always leave your company feeling better about themselves than they did before they met you.” – Doug Sandler Takeaways: 02:37 Simple daily habits like returning calls, sending texts, and being punctual can dramatically improve business relationships. 04:22 Success isn't about complicated strategies, but consistent, kind communication with people in your network. 09:28 Building genuine connections means catching people doing things right and making them feel appreciated. 30:26 Podcasting can be a powerful business development tool when you carefully select guests who might become potential clients. 36:05 Micro-targeting your audience and engaging your community are critical for podcast and business success. Visit: Turnkey Podcasting

Marc Mawhinney is a lifelong entrepreneur and business coach specializing in helping other coaches build successful businesses. Based in eastern Canada, he runs multiple coaching programs and platforms, including the Natural Born Coaches podcast and the Coaching Jungle Facebook group. Mark also publishes a print newsletter called Secret Coach Club and offers group and one-on-one coaching services for coaches looking to grow their businesses. He has extensive experience transitioning entrepreneurs from nine-to-five jobs into full-time coaching and is known for helping coaches increase their fees and develop effective business strategies. Marc stops by to talk to us about how to take daily consistent action, stay consistent, batch your tasks, always be offering, get a clear idea of who you're serving, and sell coaching via discovery calls. https://www.youtube.com/watch?v=GwCdUun0TI0 Quotes: “Don't try to do things that you hate or you're just not going to stick with it.” – Marc Mawhinney “People don't value what they get for free. And I absolutely hate seeing coaches say, ‘I'm going to coach for free for a while just to get experience.’” – Marc Mawhinney “The more you charge, the more committed and invested the clients are in the relationship. They'll do more of the work and treat it more seriously.” – Marc Mawhinney Takeaways: 04:40 Consistent content creation requires patience and commitment, with results often emerging weeks or months after initial efforts. 16:39 Building a coaching business while maintaining a day job helps develop critical time management skills and reduces financial pressure. 27:10 Coaching niches can be incredibly specific and unique, with opportunities in almost any area of expertise. 30:52 Increasing coaching fees is a simple process that can be done quickly and often leads to more serious, committed clients. 33:51 Treating your coaching business like a real professional venture, not a hobby, is crucial for long-term success. Visit Marc Mawhinney's NaturalBornCoaches.com

Mary Lamia is a clinical psychologist and psychoanalyst who practices in Marin County, California. Additionally, she is a professor at the Wright Institute in Berkeley. Her career-long passion to convey an understanding of emotions to the public is exemplified by her writing and media work. She is the author of five books, including a recent publication, "What Motivates Getting Things Done: Procrastination, Emotions, and Success" and blogs for Psychology Today, Therapy Today, and Thrive Global websites. https://www.youtube.com/watch?v=AGsVtMuoT5w Quotes: “Our emotions motivate everything we do. They influence the style we have that drives us to get things done.” – Dr. Mary Lamia “Emotions are designed to help us pay attention, and they motivate us to act—to do something.” – Dr. Mary Lamia “When we look only at behavior without exploring the emotions that motivate it, we overlook the significant influences that create differences among people.” – Dr. Mary Lamia Takeaways: 01:09 Procrastination isn't a weakness, but a valid motivational style that can lead to success. 06:03 Emotions are the primary driver behind how people complete tasks and achieve goals. 09:52 Understanding your personal emotional motivation style can reduce self-criticism and improve productivity. 19:33 Success is defined by meeting deadlines and producing high-quality work, not by when tasks are started. 21:32 Creating artificial deadlines through personal commitments can help deadline-driven individuals stay motivated. Resources What Motivates Getting Things Done (Book) Dr. Mary Lamia (Official Site) Mary Lamia (LinkedIn) Mary Lamia (Twitter)

Tom Sylvester is a business strategist and firm believer in Lean Startup. He enjoys helping new entrepreneurs validate their ideas and follow proven principles when it comes to starting and scaling a successful business. Additionally, Tom helps entrepreneurs navigate the personal journey that comes with being an entrepreneur, from overcoming mindset blocks, ramping up their productivity, growing as a person and becoming a great leader in their life and business. https://www.youtube.com/watch?v=or6bMpUINHo Quotes: “A lot of people build businesses backwards. They spend all their time creating the product, and then, when they go to sell it, they haven't actually done the market research to make sure it's something customers want.” – Tom Sylvester “Let's spend the least amount of time and money early on, and really make sure that we understand who our customers are. Then, we give them the simplest solution that will work for them.” – Tom Sylvester “We build successful businesses, but we make sure they actually support the life we're looking to build.” – Tom Sylvester Takeaways: 02:06 Validate business ideas through minimal investment and customer feedback before full-scale development. 07:18 Design business goals that directly support your personal life objectives, not the other way around. 16:19 Break down big goals into smaller, measurable weekly and daily tasks to maintain consistent progress. 22:13 Focus on momentum and overall progress rather than getting discouraged by small goal shortfalls. 26:17 Use regular check-ins and accountability systems to track progress and make timely adjustments. Plan With Purpose (free course on goal setting)

Sarah Shaw is an entrepreneur, innovator and designer. From her two decades worth of experience in both Hollywood and fashion, Sarah has built a treasure trove of secrets for connecting with influencers and getting publicity in order to grow her companies quickly. She's appeared in the pages of InStyle, Oprah, People, Lucky, ELLE, WWD, and Marie Claire magazines, appeared on Extra and E! Entertainment, and has be interviewed for Entrepreneur.com, Forbes.com and American Express' OPEN Forum. Sarah is now the Founder & CEO of Sarah Shaw Consulting, where she teaches online entrepreneurs of all stripes how launch, market and sell their products and services. Sarah's newest program will show you how to connect with influencers, get the publicity you've always dreamed of and use it to get massive exposure grow quickly grow your business. https://www.youtube.com/watch?v=OIGUyBR7F9E Quotes: “The linchpin of being an entrepreneur is the ability to pivot. A lot of entrepreneurs don't have that ability, and it becomes almost impossible to be an entrepreneur if you can't pivot on a dime.” – Sarah Shaw “There aren't many truly new and innovative ideas anymore. A lot of people who create patents are building on existing ones—just improving on what already exists.” – Sarah Shaw “Everything is solvable. There's always a workaround—you just keep going until you've exhausted every single possibility.” – Sarah Shaw Takeaways: 07:49 Successful entrepreneurs can pivot quickly and adjust their strategies when initial plans aren't working. 11:21 Don't get stuck behind fears like needing perfect patents or business plans - just start and move fast. 18:34 The first attempt at a business idea is rarely the final product, so take action and learn from each step. 25:21 Skills learned in one career can unexpectedly help you succeed in future entrepreneurial efforts. 27:18 Building a business isn't always easy, but it can be fun if you approach challenges with the right mindset. Celebrity Confidential: Get Celebrities to Promote Your Business (use coupon code ROBERTP to claim your 50% discount)

Gary Sirak has been helping other people achieve their American Dream for the last 35 years. He is President of Sirak Financial Services in Canton, OH, a company founded by his father, Stan Sirak in 1957. The company will celebrate its 60th anniversary this year. Gary has written two books, the first, If Your Money Talked ... What Secrets Would It Tell? This book is about personal finance and the most common mistakes people make with their money. So many people make the same mistakes again and again with their money that Gary decided to do something about it. The second, The American Dream Revisited: Ordinary People, Extraordinary Results, is a deeply personal topic for Gary. While it’s true it was a serendipitous conversation at a coffee shop that spurred him on to write it, the ideas and beliefs of the book have been with him for his entire life. https://www.youtube.com/watch?v=YbbOgRztsPw Quotes: “If people don't have purpose, if they don't have something they are really motivated to do, they become very lazy, and they also develop some health issues that seem to crop up quickly.” – Gary Sirak “Everybody says, ‘Oh, the American Dream is this,’ but I disagree. It's whatever you want it to be.” – Gary Sirak “Your dreams change as you mature, get older, have larger families, the kids move out of the house, or your business changes.” – Gary Sirak Takeaways: 04:40 Having a clear retirement plan goes far beyond just managing money - it's about creating purpose and meaningful daily activities. 07:58 Successful retirement involves reconnecting with passions and interests you loved when you were younger, not just starting random new activities. 10:20 Without a sense of purpose, retirees risk serious health decline and potentially shortened life expectancy. 16:22 Creating a new daily routine is critical when transitioning from work life to retirement, just like adapting to any major life change. 23:58 Refusing to quit and staying relentless in pursuing your goals is a key trait of people who successfully achieve their personal dreams. Resources Gary Sirak: The American Dream Revisited (Official Site) Sirak Financial Services (Site) The American Dream Revisited (Book) If Your Money Talked (Book)

Caroline Stokes is founder of FORWARD - an executive headhunting + coaching firm for innovation leaders AND The Emotionally Intelligent Recruiter, designed to help evolve recruiters in the AI age. Caroline started her career in consumer entertainment and technology marketing, brand and PR and decided it was the brain behind human decision making on company evolution that was more inspiring. She explains what we need to know about being emotionally intelligent, be productive in an optimal environment, and tap into your emotional responses in a timely manner. https://www.youtube.com/watch?v=MGL861iX1Vs Quotes: “When you have to change, adapt, or shift your beliefs or the way your brain operates, it's a painful process, because all of a sudden, you realize that what you were doing actually wasn't very good.” – Caroline Stokes “If they have a brain, they have emotional intelligence—if they want to develop themselves, they are able to adapt, grow, thrive, and be more successful.” – Caroline Stokes “It's not necessarily about who has good emotional intelligence and who doesn't—it's really about being able to tap into your emotional responses in a very timely manner.” – Caroline Stokes Takeaways: 02:58 Emotional intelligence is a skill everyone can develop, not a fixed trait you're born with. 04:44 Understanding and managing your emotional responses can dramatically improve professional relationships and performance. 10:02 Recruiters need more than just tech skills - they need strong emotional intelligence to succeed in the AI age. 19:10 Having a growth mindset and curiosity are critical for personal and professional development. 20:39 Personal growth requires weekly commitment, feedback, and coaching, similar to working out at a gym. Resources The Emotionally Intelligent Recruiter (Free Download, 70 Tips For Recruiters) FORWARD (Executive Headhunting and Coaching Firm) Caroline Stokes (Twitter) Caroline Stokes (LinkedIn)

Jasmine Star is a photographer and business strategist from Newport Beach, California. She dropped out of law school to pursue her dreams. Jasmine tells us how to get noticed on social media and how to sell with edutainment without being "salesy" ... content creation ideas (i.e. books you're reading), how to find time for social every day, and how Jasmine used social media to sell a $25/month monthly subscription "template" service. After she built an internationally recognized and award-winning business, she began consulting with entrepreneurs how they could use social media to grow their businesses. She's amassed over 600,000 followers on all of her social platforms and believes others can do the same to grow their business and pursue their passion. https://www.youtube.com/watch?v=I2pWpxxqGp4 Quotes: “I never aim to be popular or cool. I aim to live my best life.” – Jasmine Star “If you don't know where you're going, you're never going to be thankful when you arrive.” – Jasmine Star “A brand is a series of memories, expectations, and stories that, when connected, make a consumer choose one business over another.” – Jasmine Star Takeaways: 04:40 Building a successful business requires aligning your passion with practical strategies for making money. 11:20 Social media marketing is about providing value through educational and entertaining content, not just selling products. 20:50 Consistent daily effort and resilience are more important to business success than any single breakthrough moment. 22:15 Treat social media like a garden that needs daily tending to grow your business effectively. 26:43 Start small by connecting with brands and creators through micro-commitments and free resources before investing. Resources Social Curator: Captions and Images Curated For Your Feed (Monthly Membership) Insta180: Grow Your Business (Instagram) Jasmine Star (Official Site) Jasmine Star (Instagram) Jasmine Star (Facebook) Jasmine Star (YouTube) Jasmine Star (Twitter)

Colin Boyd from helps business owners become more influential. He loves to help them discover new levels of confidence and skill in how they communicate their ideas on any stage or platform. Colin talks to us today about what caused him to recently move his business from Australia to California, how to develop your signature story including these three components: vulnerability (challenge, difficult situation) tension (growing challenge, drama) victory Whether you need to get in front of a client and pitch your product, speak at a conference or engage your followers on social media his strategies will help you do this. Colin is a Certified speaking professional with the National speakers Association, qualified Performance Coach with the International Coaching Federation, Certified Trainer, NLP practitioner and also holds a Commerce Degree, Executive Coaching diploma and EDISC Behavioral certification. The real reason he is qualified to help you is because he has done the journey with himself and thousands of clients around the world to go from fear and confusion to confidence and clarity when it come to presenting ideas persuasively. https://www.youtube.com/watch?v=2le-rNytOJc Quotes: “Your internal state, or the default emotion you experience in life, will be the defining factor in what you create in your life.” – Colin Boyd “Average people value activity more than thinking. Exceptional people value thinking more than activity.” – Colin Boyd “All of us have a next level of potential, a next level of income and influence that is already ours, but we are just holding ourselves back.” – Colin Boyd Takeaways: 04:40 Your internal emotional state directly shapes your external reality and business success. 11:10 Exceptional people prioritize strategic thinking over mere activity and task completion. 17:40 Powerful storytelling requires vulnerability, tension, and a clear victory narrative that connects emotionally with the audience. 22:15 Most people have untapped potential they're holding back due to limiting self-narratives. 27:15 Effective stories become more compelling when they include specific sensory details and involve interactions with other people. Resources Colin Boyd (Official Site) Signature Story Template (Free PDF Template, How To Craft Your Presentation) Daily Output Booster (Free Download, Cheatsheet To Make Your Day More Productive)

https://www.youtube.com/watch?v=25dxRCj5ViE

Elena Herdieckerhoff is an ambassador for highly sensitive people (HSPs), Business Mentor for sensitive entrepreneurs and Motivational Speaker. She's on a mission to help spread positive awareness and inspiration for highly sensitive people around the world. Elena's delivered a powerful speech on the TEDx Paris stage and generated over 1 million views on YouTube. We talk with Elena today about how she was able to land that TEDx gig, what TEDx is and what they want, how she planned and rehearsed, delivered and built up the snowball to make her presentation go viral. https://www.youtube.com/watch?v=cOPI0lY5j-4 Quotes: “Every single person has at least one topic they know a lot about and really care about.” – Elena Herdieckerhoff “For a winning TEDx talk, people don't want a perfect speaker. They want someone who's deeply passionate, excited, enthusiastic, and loves what they're talking about.” – Elena Herdieckerhoff “Something will not go viral just by driving traffic to it; it will only pick up virality because people are genuinely moved by your message.” – Elena Herdieckerhoff Takeaways: 05:41 Crafting a powerful TEDx talk requires a burning mission, deep expertise, and a unique angle that can change minds. 27:09 Memorizing your entire script allows you to connect authentically with your audience and deliver a more natural, passionate presentation. 31:29 Aggressive marketing within the first 24-48 hours of your talk going live is critical to jumpstarting potential virality. 34:42 A successful TEDx talk can open significant professional doors and create global impact beyond traditional speaking opportunities. 39:17 The real power of a TEDx talk lies in its potential to touch individual lives and spread meaningful ideas. Resources Elena's TEDx Talk (YouTube, 1.3 Million Views) Journey To TEDx Speaker Coaching (Website) Entreprincess (Official Site) Elena (LinkedIn) Elena (Twitter) TedX Event Page and Elena's bio (Site)

Jeffrey Shaw the host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs. He's the author of the forthcoming book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to attract and maintain specific markets by speaking their Secret Language. https://www.youtube.com/watch?v=IfI1hi2r5Mo Quotes: “What creates the tightest bond in business is when people feel like you really get them. If you feel like somebody gets you, it supersedes price.” – Jeffrey Shaw “Good marketing has to compel people and draw them forward. The idea of self-identifying questions is posing a question in your marketing that completes a thought process in your ideal customer's head.” – Jeffrey Shaw “Pricing creates perception, and any business can position itself anywhere in the market they choose based on pricing and the perception it gives.” – Jeffrey Shaw Takeaways: 03:14 Your business should speak directly to your ideal customer's heart, not just their demographics. 10:25 The style and look of your brand instantly tells customers whether they belong or not. 19:02 Pricing isn't just about numbers - it creates a powerful perception of your business's value. 26:45 Create marketing questions that complete your ideal customer's unspoken thought process. 33:54 Build your business by first understanding who you are and then finding customers who would love what you offer. Resources LINGO (Book) Jeffrey Shaw (Official Site) Creative Warriors (Podcast) Jeffrey Shaw (Twitter)

Dr. Mark Goulston stops by to help us all get out of our own way. We need to live to be of service and have conversations with neither a memory NOR an agenda. Mark is one of the world's foremost experts on empathic listening and how you can use that to increase your influence, marketing and get through to anyone. He's the author of seven books with his book, "Just Listen," becoming the top book on listening in the world. He provides workshops, one on one coaching and consulting and keynotes around the world. Dr. Mark joins us to tell us the secret formula that Elon Musk and Steve Jobs followed to create fanatical customers, clients and investors. It comes down to the four step unconscious formula: Whoa: "I can't believe what I'm seeing" Wow: "That's amazing" Hmmm: "This is too good not to use" Yes: "I can see where we can use it" If you'd like to be a mesmerizing influencer, be remembered (by being different), get into the mind of your prospects, and stay ultra-relevant, then you'll want to tune-in to today's show. https://www.youtube.com/watch?v=yn1a2D4BOKo Quotes: “The purest form of communication is to listen without memory or desire.” – Dr. Mark Goulston “Be more interested than interesting, be more fascinated than fascinating.” – Dr. Mark Goulston “If you want to increase user experience, you need to provide something that's relevant to them—not something you love but no one is going to buy.” – Dr. Mark Goulston Takeaways: 03:17 Trust is built by showing genuine interest in others without pushing an agenda. 20:41 Listening deeply means understanding people's emotions and unspoken needs, not just their words. 23:46 Creating content that sparks curiosity requires being spontaneous and responsive to your audience. 32:52 Successful communication happens when you help people feel truly understood. 41:09 Asking open-ended questions and encouraging people to share more can create powerful engagement. Resources Just Listen (Book) Dr. Mark Goulston's books (Amazon) The Goulston Group (Discover How To Be More Compelling) Prison Letters with Dr. Mark Goulston (Podcast) Mark Goulston (Twitter) Mark Goulston (LinkedIn) Steve Jobs as Told By Mark Goulston (Youtube Video)