Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

We're talking today about getting traffic by being a guest on interview podcasts, and our guest was Tom Schwab from Interview Valet, but the recording didn't come out, so Tom does not appear in today's episode. When you appear on other peoples' podcasts as a thought leader expert, you can become the person people sit up and listen to, and you get that "know, like, and trust" factor. Topics covered: How to get on "the right stage" with podcast guest marketing, and why it's a way better payoff than guest blogging to get a continual flow of leads Why it makes more sense to use a podcast booking agency instead of doing the research, leg-work, outreach, scheduling, and follow-up yourself How Tom's team prepares you and tracks your podcast traffic https://www.youtube.com/watch?v=X31mMdKDgyk Quotes: “Once somebody in a remote place gets online, the first thing they want to do is learn what's out there.” “Businesses are the same wherever you go. Business owners have the same problems, the same desires, and the same needs.” “Not being clear in your messaging is the number one problem a lot of companies are facing.” Takeaways: 05:45 Podcast guest marketing is a powerful way to reach niche audiences who are genuinely interested in your specific expertise. 13:15 Using a podcast booking agency like Interview Valet can save time and provide professional support in getting quality podcast interview opportunities. 16:15 Creating custom landing pages for each podcast appearance helps track visitor engagement and provides multiple ways for interested listeners to connect with you. 24:15 Targeting enthusiast podcasts is more effective than broad media platforms for promoting specialized products or services. 24:30 Tracking interview results through custom links and landing pages allows you to measure the actual impact of your podcast guest appearances. Resources Interview Valet (Podcast Booking Agency) Podcast Guest Profits (Book) Tom Schwab (Twitter)

Chuck Hooper is a business intelligence consultant, specializing in data visualization analytics, and, brings over 5 decades of business experience with him. In addition to the current consulting offerings, Chuck is an author, a speaker, does workshops on being a better speaker/presenter, and, conducts training sessions on the use of Tableau Software products. https://www.youtube.com/watch?v=Gzx_-z64Qbs Quotes: “Know your audience. If you're speaking to business analysts, what is their pain point? Typical business analysts don't have trouble analyzing the data—they have trouble getting their insights taken up the line.” – Chuck Hooper “If you don't get some laughter out of your audience, they're going to tune out. People can only take so much seriousness before they start tuning you out.” – Chuck Hooper “It is so much easier to find a new audience than it is to come up with a new speech.” – Chuck Hooper Takeaways: 06:08 Self-deprecating humor helps speakers connect with audiences and make their presentations memorable. 14:23 Use storytelling to subtly showcase your expertise by highlighting client successes instead of bragging about yourself. 21:29 Know your audience deeply and tailor your presentation to their specific needs and interests. 28:44 Start your presentation with a powerful, attention-grabbing opening that makes people want to hear more. 32:16 Practice speaking extensively, focusing on reducing filler words and developing a smooth delivery. Resources Better Insights Through Analytics (Website) Speaker Presenter (Website) 59 Minutes to Great Storytelling (Book) Chuck Hooper (Twitter)

Greg is the founder and CEO of Jungle Scout as well as a suite of other tools to empower Amazon sellers. When he's not working on the software side of things, he continues to manage and grow his physical product brands. Listen in as he explains what you need to do on Amazon in order to create the proper products, stay competitive and follow the trends in the fast-paced world of Fulfilled By Amazon e-commerce. https://www.youtube.com/watch?v=I1QAE-VVx_s Quotes: “What I learned is that a lot of people understand how good of an opportunity selling on Amazon is, but most don't know where to begin or what they should start selling.” – Greg Mercer “Technology is awesome. Just 10 years ago, big companies were probably spending tens or hundreds of thousands of dollars on market research studies, and now a normal dude can just go on Amazon, read bad reviews, and know exactly what's wrong with a product.” – Greg Mercer “Most people go wrong on Amazon by choosing what they're going to sell based on emotions, gut reactions, or their passion.” – Greg Mercer Takeaways: 04:04 Small improvements in product design can lead to significant market advantages and higher sales volumes. 07:36 Amazon's massive scale offers endless opportunities for sellers, even with increasing competition. 12:45 Successful product research involves analyzing competitor reviews, understanding customer pain points, and making strategic improvements. 17:34 Data-driven product selection trumps emotional or passion-based choices when entering the Amazon marketplace. 21:23 Tools like Jungle Scout can transform product research from a guessing game to a precise, data-backed strategy. Resources JungleScout: Amazon Product Research Tool (Website) Million Dollar Case Study: Watch Greg Launch a Product in Europe (Site) Greg Mercer (Twitter)

Kelly O'Neil is a multi-award winning entrepreneur, best-selling author, profit strategist and affluent brand-marketing expert for the next generation of innovative companies and thought leaders. Her mission is to help her clients strategically design and build businesses that make their competition irrelevant and their solutions irresistible to affluent clients, using her innovative business process called Profit-ology. https://www.youtube.com/watch?v=tI8qAB7qJF4 Quotes: “To create an effective brand strategy, you must have a business strategy. You need a way to differentiate yourself from the competition to make the competition irrelevant.” – Kelly O’Neil “Critical path is the specific steps you take, in the right order, to transform your business and rapidly start achieving the results you desire by doing things in the right sequence.” – Kelly O’Neil “When you align people with the way they naturally work best, and then show them how to partner with, align with, or hire people who make up for the dark side of their profile, you see businesses rapidly accelerate.” – Kelly O’Neil Takeaways: 04:05 Most entrepreneurs implement marketing tactics without a clear business strategy or unique market positioning. 13:15 Creating a strategic business funnel that guides clients through a predetermined path can significantly increase revenue and efficiency. 18:18 Every marketing effort should consistently lead potential clients to a clear, low-pressure next step, like a complimentary consultation. 20:44 High-end clients appreciate flexibility and the option to quickly move forward without being forced through a rigid process. 25:16 Taking time to plan and be strategic upfront saves time, money, and creates more confidence in business operations. Resources What Type of Profit-Preneur Are You? (Quiz) Kelly O'Neil (Official Site) Kelly O'Neil (LinkedIn)

Are you ready to discover how you can generate so many videos, blog posts, podcast episodes, guest podcasts, live streams, and more, so that your business will have as much leads and income as you'll ever need? If so, listen in to today's episode. Content doesn't always mean written posts or PDF's. Ask real questions from real people to discover pain points. Solve real problems. Use lists/steps (for the TLDR factor). Experiment with different structures (i.e. Seth Godin lists). Think about your initial struggles (relate) and your insights (how you solved that problem). More importantly, share the interactions you had with others to find those breakthroughs so that it isn't all about you. Seriously, write questions, answer them, then delete the question. Use templates whenever possible. For example, answer three questions. Article or video = 3 talking points. Podcast or blog post = 3x3. I've used walking + EverNote to crank out a ton of material. Change your surroundings and focus on that single writing task. Publish often. Realizing that blogging, vlogging, and podcasting is simply getting ideas out to test your material. You'll reuse & refine your best ideas/stories for a book later. Right now, you're seeing what material is popular so you can create more. Write often so that you can build that muscle. Wake up a little earlier and set aside time every day for some writing. Keep a content piggy bank of COMPLETED articles so you're not always scrambling for content. Get ahead of that calendar and fill it up. https://www.youtube.com/watch?v=f25m9t_EK28 Quotes: “Content doesn't always mean written posts or PDFs. Content can be YouTube videos you upload, Facebook live streams you host, or an audio podcast.” – Robert Plank “It's important to be a real human being out there in the internet world. It's important to get your ideas figured out, because the person you're branded as today probably won't be the same branding you have 5, 10, or 15 years from now.” – Robert Plank “Ask and answer real questions from real people to discover pain points and solve real problems.” – Robert Plank Takeaways: 04:40 Content creation isn't limited to written posts; it spans across videos, podcasts, live streams, and multiple digital platforms. 12:15 Solving real problems requires listening to actual questions people are asking in forums, groups, and communities. 18:30 Using a structured approach like the "three by three" method can break through writer's block and make content creation more systematic. 23:20 Walking and using mobile note-taking apps can unlock creative thinking and help capture spontaneous content ideas. 31:10 Building a "content piggy bank" of completed articles in advance prevents last-minute scrambling and maintains consistent content production. Resources Time Management on Crack (Course) 100 Time Savers (Book) Checklist Mindset (Book)

Listen in today as we talk about the five entrepreneurial skills you need for a successful business: Selling (email marketing, sales letters, webinar pitches, podcast soft sells, swipe file, hot material) Content creation (writing, speaking, video, structure, step-by-step, reading a lot to distill down information) Basic website creation (WordPress, funnels, membership sites) Productivity (workflow, mindset, focus, motivation, chunking, systems thinking, delegating, troubleshooting equipment/traffic/software) Planning & Architecture (scaling, editing the raw materials, software design, course layout, dashboard) https://www.youtube.com/watch?v=st3lQu2diF4 Quotes: “Market more than you create. No one's telling you to cut corners, take shortcuts, or make crap—but market more than you create.” – Robert Plank “Always have a constant flow of information—books, podcasts, courses—but also distill that information down into just a handful of actionable items you can begin using right now. There's nothing worse than going to a conference or taking a course, writing 50 pages of notes, and then never looking at them again.” – Robert Plank “The bad news is it's super competitive now. The good news is it's easy enough for anyone to do, so there's no excuse.” – Robert Plank Takeaways: 02:29 Marketing your content matters more than creating it - aim to spend 80% of your time promoting and 20% creating. 12:07 Build a "swipe file" of interesting marketing phrases and ideas to spark creativity and improve your selling skills. 18:12 Develop a systematic approach to repetitive business tasks using clear checklists to increase productivity and consistency. 28:12 Learn basic troubleshooting skills to quickly solve problems and keep your business moving forward. 29:34 Always have a clear vision of what you want to build, even if you don't know exactly how to get there. Resources WP Crusher (WordPress) Profit Dashboard (Fiverr) Webinar Crusher (Website) Membership Cube (Website)

Mark Daoust leveraged his knowledge of SEO, marketing, and technology and started Quiet Light Brokerage as a conduit for entrepreneurs seeking to market, buy, and sell internet businesses. Mark’s firm has helped hundreds of entrepreneurs maximize the value of their e-commerce, saas, and content-based businesses and successfully exit. Marks speaks with us about how your personality dictates whether you "buy and hold" or flip your web properties, how to avoid a website with a single point of failure, and what you can do to make your online journey as profitable as possible. https://www.youtube.com/watch?v=2MHssX4mcXs Quotes: “Financially, you're going to make more money by holding on to a profitable online business—almost every single time. You're going to make more money in the long run.” – Mark Daoust “If you're starting something from scratch, you might have a great idea, but executing those ideas is a lot harder than it seems.” – Mark Daoust “Buy what you're good at. If you're really good at SEO, find a site that could benefit from SEO. If you're really good at conversion optimization, that's what you want to focus on.” – Mark Daoust Takeaways: 04:13 Buying an established online business can save years of struggle compared to building from scratch. 10:10 Diversify your online business revenue streams to protect against platform-specific risks. 12:02 Choose web properties that align with your personal skills and operational strengths. 19:09 Start small when entering website buying/selling to minimize initial financial risk. 21:06 Invest time understanding the marketplace before making your first purchase. Resources Quiet Light Brokerage (Website) Mark Daoust (LinkedIn) Mark Daoust (Twitter)

Rhonda Liebig is here to get you back on the path towards being healthy, waking up early, drinking water, exercising, thinking positive and having healthy relationships. Listen in to hear about how you can escape the fear, get your bodily health right, and get out of panic mode. https://www.youtube.com/watch?v=C5b-woh3MBw Quotes: “This is like borrowing from the bank. You're forcing your body to find energy. It's not just caffeine giving you energy—it's going straight to your adrenal glands, triggering all your stress hormones, and saying, ‘Work, work right now,’ which is why your body gets more tired.” – Rhonda Liebig “Our whole digestion is just like your thumbprint—the entire system is uniquely designed for you.” – Rhonda Liebig “Be yourself and don't try to portray or fake anything—that's where everything starts. That's where your food choices come from, because you're beginning to listen to yourself.” – Rhonda Liebig Takeaways: 04:29 Drinking a big glass of water first thing in the morning kickstarts your body's energy and metabolism. 10:46 Understanding your unique body's needs is more important than following generic health advice or trends. 12:26 Small, consistent lifestyle changes can dramatically improve your overall energy and health, rather than drastic diet shifts. 15:13 Self-criticism and negative self-talk are major barriers to personal growth and wellness, blocking your potential for positive change. 26:20 Aligning personal health with professional productivity can lead to better business outcomes and personal satisfaction. Resources Rhonda Liebig (Official Site) Rhonda Liebig Health Coach (Facebook Page) Rhonda Liebig (LinkedIn) The FITT Solution (Book)

Digital Marketing Consultant Brian Saemann wants to help law firms get noticed. He started his agency with no experience, no marketing education and no connections in the industry. Now he wants to help other marketers launch their own agencies so they can build their ideal career & lifestyle. Listen in as Brian talks about how he specialized his agency, what types of clients he works with and what he does to get the phone ringing for local attorneys. https://www.youtube.com/watch?v=YKY6JEVCeKs Quotes: “If you're trying to be everything to everyone, you end up being no one to anyone.” – Brian Saemann “In today's world, if you've got attention, you want to push it toward an action as quickly as you can.” – Brian Saemann “We want to strike a balance between how much information we really need to get and asking for the least amount of information possible.” – Brian Saemann Takeaways: 01:51 Targeting a specific client type is more effective than trying to appeal to everyone. 12:37 Transforming business features into clear client benefits creates more compelling marketing messages. 18:13 Quick and personalized follow-up is critical in professional service marketing. 21:13 Personal branding through photos and unique messaging can significantly improve client conversion rates. 25:24 Landing pages should be simple, focused, and designed to drive immediate action. Resources GoBeyondSEO (Market Your Law Firm) Digital Agency School (Build A 6-figure Digital Marketing Agency) CallRail (Call Tracking) Brian Saemann (LinkedIn) Brian Saemann (Twitter)

Many people are looking to give away copies of a free book or even purchase a list, when they haven't properly contacted their customers. Or, they look into fancy (expensive) direct mail solutions that don't get results when they haven't yet taken the time to send some quick postcards or make some quick phone calls to buyers. Discover today how you can use our WP Kunaki plugin to collect addresses of the buyers of your membership site (as well as free members!) and how I send hand-written thank you cards to customers for 75 cents each and 90 seconds each. You'll also hear about Double Agent Cards which we used to send brownies to our customers as well as personalized items. https://www.youtube.com/watch?v=X-ZKs0e4bJQ Quotes: “You should know your customers' names. You should at least have some recognition if someone has bought from you again and again.” – Robert Plank “The name of the game here is to wake people back up and remind them that I exist.” – Robert Plank “Don't let yourself get held back by thinking, ‘I need this whole system. I need to see who's bought five or ten products from me.’ Just get started.” – Robert Plank Takeaways: 02:20 Personal touch in marketing beats complex strategies - handwritten postcards can reconnect with customers more effectively than elaborate campaigns. 08:10 Start small with marketing efforts - sending 4-5 postcards daily is better than planning massive, never-executed campaigns. 10:47 Multiple contact points build strong customer relationships - postcards, emails, phone calls, and social media interactions create lasting connections. 11:09 Simple communication trumps overthinking - don't get stuck on tracking links, paper thickness, or complicated systems. 17:49 Know your existing customers before chasing new leads - focus on re-engaging past buyers instead of purchasing expensive, untested contact lists. Join our "Membership Cube" Course Today

Tune in today as we talk about Facebook Live Streaming. You can live stream anything from your web camera or desktop to any wall, fan page, or group. You can also record live streams, play back videos as live streams, mix and match (i.e. show your face, then desktop, then play a video, then switch back) and do it using 100% free tools. https://www.youtube.com/watch?v=OCspeoHPjCU Quotes: “It's really easy for people to forget you exist, forget that you're still around, or not even notice what you're offering.” – Robert Plank “The name of the game is just to stay in touch. You don't need to hit it out of the park every time you livestream. You don't need to make sales every time you livestream.” – Robert Plank “Any step outside your comfort zone—whether it's public speaking or marketing—is a step in the right direction for you.” – Robert Plank Takeaways: 04:40 Consistent Facebook Live streaming keeps your audience engaged and prevents them from forgetting about your business. 07:22 Live streaming allows you to answer customer questions and show the real person behind your brand, making your marketing more personal. 11:15 You don't need to create perfect content every time; the goal is to stay connected with your audience and maintain regular communication. 14:30 Using professional streaming software can dramatically improve the quality of your Facebook Live broadcasts by allowing screen sharing, multiple scenes, and professional presentation. 16:45 Facebook Live streaming is a powerful tool for local businesses to showcase their services and attract nearby customers through targeted advertising. Join our Video Sales Tactics Course to Discover Everything About Streaming Video on Facebook Live

We're talking today about how you too can create a podcast that cranks out content every single day, 5 episodes per week. How do you find the time? What tools do you use? How do you keep yourself from running out of content? We tackle all that and more in today's episode. https://www.youtube.com/watch?v=Q2klfovDyvc Quotes: “If you rely on no system, you're almost guaranteed to fail. If you rely on being enthusiastic and excited every single day of the week, that's a recipe for failure too.” – Robert Plank “Don't focus on making your podcast neat, tidy, and thorough with all your segments. You don't need any of that.” – Robert Plank “The better you get at speaking extemporaneously, the more you'll understand how it's going.” – Robert Plank Takeaways: 05:26 Creating a daily podcast requires a solid system and preparation, not just daily motivation. 11:53 Batch your podcast production tasks to save time and maintain consistent content flow. 20:48 Interview guests from different backgrounds to keep your podcast fresh and expand your content range. 26:47 Focus on delivering valuable content over perfect production quality. 27:47 Start small and build your podcast consistently, even if you can't immediately achieve a daily format. Resources Podcast Crusher (Podcasting Course) Calendly (Online Scheduler) Skype (Used For Making Calls For Interviews) Camtasia Studio (Used To Record Interviews And Solo-Casts)

Today we're talking about WordPress and our brand new course WP Crusher which shows you everything you need to know about creating a point-and-click website, adding content, making it look the way you want (themes) doing what you want (plugins) all on a site that's fast, secure, easy to backup, and is a site that you control. https://www.youtube.com/watch?v=f2i7ycY1xKI Quotes: “Let someone else worry about the design. You focus on what makes you great.” – Robert Plank “Whatever gets the job done is fine, and WordPress is what gets the job done. It allows you to start off quickly and easily with just the basics.” – Robert Plank “People would always rather click around on something different. They'd rather get distracted than just buy.” – Robert Plank Takeaways: 08:17 Choosing the right hosting, domain, and plugins is crucial for a successful WordPress website. 13:03 Membership sites can be simple solutions for sharing knowledge and creating additional income streams. 17:04 Focus on creating valuable content and solving problems, rather than getting stuck on perfect website design. 23:46 WordPress is a powerful, user-friendly platform that allows anyone to create websites without advanced technical skills. 25:06 Regular updates and basic security measures can protect your WordPress site from potential vulnerabilities. Join our WP Crusher Online Course

Sean McCabe writes over a million words a year. He is the author of Overlap: The ultimate guide to turning your side passion into a successful business. He's helped tens of thousands of students with his courses on copywriting, client work, pricing, and marketing. On a daily basis, he runs seanwes: a learning community for entrepreneurs looking to do fulfilling work. Sean believes in generating income from the trifecta: client work, products, and training. He's also a huge fan of the 3 P's of accountability: public accountability, partner accountability, and personal accountability. Tune in to hear about his writing secrets, how to commit, and how to quit your 9-5 day job, step by step. https://www.youtube.com/watch?v=GN53Tf3RXzc Click Here to Claim the "Overlap" Book Quotes: “Motivation isn't fuel for beginning; it's a result of taking action. When you show up and commit to showing up every day, you'll find that motivation comes after you show up.” – Sean McCabe “The best way to get someone's attention is to repeat back what they just told you. They tell you something, and you say, ‘So what I'm hearing you say is this,’ and you feed it right back to them.” – Sean McCabe “There's not really a wrong step. Any arrow you pick is forward progress.” – Sean McCabe Takeaways: 07:35 Use the "trifecta" approach to business growth: start with client work, then move to products, and finally teach what you've learned. 17:07 Create accountability through public declarations, partner check-ins, and personal commitment to consistently take action. 19:21 Communicate your unique value by curating and simplifying what you share, making it easy for others to understand and remember your core offering. 24:42 Focus on one passion at a time, developing it fully before expanding to other interests, like carefully stoking one fire pit instead of spreading yourself thin. 31:40 Build your business gradually by using your day job as a financial foundation, allowing you to experiment and grow without immediate financial pressure. Resources Sean McCabe (Official Site) Overlap: Start a Business While Working a Full-Time Job (Book, How To Quit Your Day Job) Sean McCabe (Twitter)

Jim Beach is here to talk about failures, scaling, success, opportunities, and adding your unique twist. He believes that to have repeatable success, you should copy someone else's idea, execute it better, and start with little money. Listen in to hear about what he's built and what he's learned from his up's and down's. https://www.youtube.com/watch?v=UwEMJnv5Pbg Quotes: “Changing the focus and definition of entrepreneurship allows millions of people to be entrepreneurs who otherwise would have sat it out.” – Jim Beach “Entrepreneurs don't get scared off by ‘no.’ ‘No’ means no today, maybe yes next week.” – Jim Beach “Do crazy stuff just for the story, because the story is worth telling, and you'll have a lot of fun that way.” – Jim Beach Takeaways: 09:43 Passion should focus on lifestyle and entrepreneurial freedom, not just the product you're selling. 11:39 Copy successful business ideas, but execute them better and smarter than the original. 15:29 Start businesses with minimal investment (under $5,000) to reduce financial risk. 18:52 Partner with complementary skills and prestigious brands to increase your business's credibility. 21:11 Persistence and willingness to face repeated rejection are critical to entrepreneurial success. Resources Jim Beach (Official Site) Jim Beach (LinkedIn) School for Startups (Book) Jim Beach (Twitter) Entrepreneurial DNA by Joe Abraham (Book, Four Types of Entrepreneurial Personalities)

Ron Carucci is co-founder and managing partner at Navalent, working with CEOs and executives pursuing transformational change for their organizations, leaders, and industries. He has a thirty year track record helping some of the world’s most influential executives tackle challenges of strategy, organization and leadership. He's here today to discuss how you and your business can re-focus, avoid analysis paralysis, adapt, fill the leadership gaps, and do what you do best. https://www.youtube.com/watch?v=LTqEbR6vUk4 Quotes: “The worst thing you can do is ask an organization to hope for change, then dash those hopes by not following through.” – Ron Carucci “If you're a leader and don't have people in your face with dissenting points of view and disconfirming fact bases about how you see the world, you're in the most dangerous place you could be.” – Ron Carucci “The longer you wait, the fewer options you have and the harsher your choices become.” – Ron Carucci Takeaways: 04:05 Organizations must be strategic about change, focusing on comprehensive transformation rather than scattered small adjustments. 06:35 Leaders need to create clear strategic identity and understand exactly how they will compete and win in their market. 12:37 Entrepreneurs and small businesses should start strategic planning early, not wait until they're "big enough". 18:05 Successful businesses constantly monitor external contexts and remain adaptable without losing core strategic focus. 25:31 Courageous leadership means soliciting honest feedback and being willing to hear uncomfortable truths about your organization. Resources Navalent (Agency) Leading Transformation: An Owner's Manual (Site) Ron A. Carucci on Amazon (Books)

Laura Roeder is the founder of Edgar, which automates your social media posting on Twitter, Facebook, and LinkedIn. With Edgar, load up your favorite RSS feeds AND use the tool for content research. Browse your favorite links and articles to create libraries (categories) that you queue up into your favorite social media channels for consistent, automated posting. https://www.youtube.com/watch?v=e-Z450oW_DQ Quotes: “Use software for what software is good at—to automate and schedule—and then spend your time doing what software cannot do, what only humans can do: forming that relationship with your audience.” – Laura Roeder “Your audience is seeing the end result. They don't know or care whether you typed it on your phone, your desktop, or used this tool or that tool. It's all the same to them.” – Laura Roeder “If someone's following you on social media, they've chosen to be there. They want to hear from you, they want to hear your stuff, so don't be shy about linking to your stuff.” – Laura Roeder Takeaways: 04:03 Automated social media posting doesn't reduce authenticity; audiences care about content quality, not how it was posted. 15:37 Resharing content multiple times increases visibility, as most followers never see a single post the first time. 20:46 Shares are the most valuable metric, showing which content truly connects with your audience. 23:29 Even platforms with low traffic are worth using, as they provide another way for potential customers to find you. 25:37 Regular posting keeps your social media accounts alive and prevents losing followers who want active content. Use Edgar to Automate Your Social Media Content Marketing

Rita Emmett is here to help you amp up your productivity, de-clutter, remove stress and dread. If you'd like to overcome procrastination, fear (of making mistakes, of failure, of success, of perfectionism), and you'd like to form new successful habits, then listen up. Rita can help you strengthen your discipline muscle, become present, enjoy your activities and find fulfillment in what you do. Her system is called S.T.I.N.G. and is as follows: Select one task you've been putting off Time yourself doing it (for one full hour) Ignore everything else No breaks allows Give yourself a reward after completion https://www.youtube.com/watch?v=og2luJ5XV4Y Quotes: “As long as fear is in our subconscious and we can't get ourselves to act, it has the power to immobilize us—to paralyze us. But once we identify that fear, it loses its power.” – Rita Emmett “There is great power and reward. A lot of people's rewards are things they could have anyway, but they don't allow themselves to receive them.” – Rita Emmett “As my procrastination diminished, I became more present—more into the now, more into just really enjoying the moment.” – Rita Emmett Takeaways: 04:28 Breaking big tasks into small, manageable chunks helps overcome the overwhelming feeling of procrastination. 11:42 Creating a reward system is crucial for building motivation and completing tasks you've been avoiding. 22:50 Identifying the underlying fears that block your progress can help you break through procrastination barriers. 29:33 Writing down your obstacles and bringing subconscious blocks to light can reduce their power over you. 33:13 Developing a disciplined approach requires consistent practice, similar to building a muscle. Resources Rita Emmett (Official Site) Rita Emmett (Amazon) Rita Emmett (YouTube)

Stephen Somers says that, when it comes to selling on Amazon FBA, you're leaving money on the table unless you're selling in Europe. You can mail inventory to the UK and enjoy listings in Amazon marketplaces like the UK, France, Italy, Spain. Stephen explains what you need to know about setting up your European business identity and VAT tax compliance. Just imagine if you applied the "Rule of Five" and sold 5 products, in 5 countries, 5 units per day, at 5 dollars each. That totals $18,750 in 30 days or $225k in a year, so why wouldn't you list your products in multiple Amazon marketplaces? He also believes that your products should be B.E.S.T.: Boring, Established, Sustainable, and Tangible. https://www.youtube.com/watch?v=VsoQCxZmHVk Quotes: “We're not just sellers—we're investors. We're so painfully focused on the numbers because the numbers matter. I used to think they were boring, but when they started putting dollar signs, pound signs, and euro signs in front of them, it became really exciting.” – Stephen Somers “The core of any business is taking a simple product, selling it over and over again at ever-decreasing costs. When you do that, you've got a formula for a powerful business.” – Stephen Somers “We typically sell what we call B.E.S.T. products, which means they're boring, established, sustainable, and tangible.” – Stephen Somers Takeaways: 09:51 Selling on Amazon in Europe offers massive untapped potential with less competition and a larger combined market than the United States. 19:50 Understanding local market nuances, including language and consumer behavior, is crucial for successful international selling. 22:16 Focus on "boring" products that are established, sustainable, and tangible instead of chasing trendy, short-lived items. 33:24 Always calculate your numbers carefully, prioritizing profit margins over total revenue. 38:48 The "Rule of Five" strategy can help entrepreneurs scale their business by selling five products in five countries, creating multiple small revenue streams. Resources Marketplace Superheroes: Build a Global Amazon Business (Website) Muloot (Get Help Setting Up in Europe) KeywoodTool.io (Tool) Translated.net (Site)

Andrew Browne is the co-founder of Splitly, which is a tool that allows you to split-test your Amazon Seller product listings. Listen in to hear as Andrew explains what Amazon selling is, what split testing is, how to use their tool to split test on Amazon, and what low hanging fruit to split test for amazing results. Split testing on Amazon is essential for you and your business, since unlike Google, Amazon rewards increased sales with higher rankings. That means if you improve the conversion rate on your product's page, Amazon will reward you with a higher ranking and increased traffic to your FBA products. https://www.youtube.com/watch?v=WG19pDVDkpE Quotes: “A big part of selling on Amazon is driving traffic and sales so you move up the search rankings. Amazon rewards you, and then you make more sales.” – Andrew Browne “The hard part of split testing is actually coming up with the ideas—that's where the work comes in.” – Andrew Browne “Always focus on what's most profitable. Always try to optimize your winners and get that extra few percent out of them.” – Andrew Browne Takeaways: 04:33 Split testing on Amazon isn't just about changing things randomly, but about systematically improving your product listing with data-driven decisions. 05:53 Small changes in conversion rates can create massive compounding effects in your Amazon business, boosting both immediate profits and search rankings. 14:05 Amazon's search algorithm rewards sales performance differently than other platforms, making strategic optimization crucial for sellers. 18:20 Even if you're a new or small Amazon seller, split testing can help you incrementally improve your product listings with minimal risk. 23:16 Focus on testing your best-performing products with significant changes to get meaningful and faster results.

Bryce Conway is the founding editor of 10xTravel and the Author of Takeoff: How to Travel the World for Next to Nothing. He writes about travel, personal finance, and entrepreneurship. If you'd like to hear about travel hacks (how to travel at a massive discount) then listen in to today's stories and strategies. https://www.youtube.com/watch?v=EUdxMRzYOME Quotes: “The reason these bonuses exist is because most Americans, statistically, have a significant amount of credit card debt and are paying a large amount of interest on it. That's financially a really bad move.” – Bryce Conway “Your credit score is almost certainly going to improve by opening more cards and using them responsibly. Of course, the emphasis is on using them responsibly—don't change your lifestyle at all.” – Bryce Conway “People don't realize the huge upside of the points they have. They end up cashing them in for really poor redemptions.” – Bryce Conway Takeaways: 04:00 Travel hacking can dramatically reduce travel costs by strategically using credit card rewards and points. 11:10 Credit card sign-up bonuses can provide significant travel opportunities with minimal out-of-pocket expenses. 12:51 Responsible credit card management is crucial when pursuing travel rewards to avoid financial pitfalls. 16:39 Start small by learning from online communities and resources before diving into complex travel point strategies. 22:01 Always research and maximize the value of your travel points to get the most beneficial redemptions. Resources Step-by-Step Process to Travel in Luxury for Next to Nothing (Free Report) Takeoff: How to Travel the World for Next to Nothing (Book) Churning Sub (Reddit) FlyerTalk (Site) Credit Karma (Credit Reports) 10X Travel (Bryce Conway's Official Site) How to Travel the World for Next to Nothing (TedX Talk)

Vishal Mahtani is VP of Business Operations at The Penny Hoarder, one of the world's largest personal finance websites with 16+ million monthly readers. In addition to the day-to-day execution, he is integral to developing long-term business strategy, establishing partnerships with key brands and distribution partners, and creating a proprietary ad tech platform. Listen in to discover some of the amazing things they've been doing recently with performance marketing and native advertising. https://www.youtube.com/watch?v=zVqX71vuWPM Quotes: “It's about putting in the elbow grease to get there, recognizing when you've arrived, and scaling quickly. At the same time, when you have an idea, there's probably a thousand other people having the same idea.” – Vishal Mahtani “It's really about defining a different way and being a first mover—not necessarily inventing an industry, but finding that secret sauce, that one thing that makes it unique.” – Vishal Mahtani “We're about putting money back in people's pockets, so it's all about growing, saving, and earning money.” – Vishal Mahtani Takeaways: 01:05 Native advertising works best when it tells authentic stories that genuinely help consumers make informed decisions about earning, saving, or growing money. 05:09 Performance marketing thrives when content directly addresses advertiser needs and provides real value to readers. 10:59 Entrepreneurial success comes from finding the intersection between emerging technology and current societal needs. 18:43 Continuous experimentation and measurement are critical for refining business strategies and content approaches. 21:19 Successful digital businesses require quick identification of a unique market approach and rapid scaling before competitors catch up. Resources The Penny Hoarder (Website) The Penny Hoarder (Facebook) Vishal Mahtani (LinkedIn)

Derek Doepker is a former rock guitar player turned 7x bestselling author, speaker, and coach on mind, body, and business success. His goal is to help people break through their BS and amplify their productivity, profit, and performance by sharing clever mind games, life hacks, and the secrets of success found in music. Information does not equal transformation, and Derek says that you need to follow this three step process: open the floodgates to an idea: lower your standards about what a bad idea is, think about what's possible, and realize the "slingshot effect" (i.e. the gym makes you weaker and then you grow stronger) transition: sift, sort, preocess, narrow, filter, mix ideas completion: eliminate, edit, deadlines https://www.youtube.com/watch?v=_3UdupRCBRQ Quotes: “Breakthroughs often don't come from looking at new things. They come from looking at old things in a new way.” – Derek Doepker “Information doesn't create transformation. Information without implementation—most people would say common sense—won't get you very good results, or any results at all.” – Derek Doepker “One of the best ways to create really great work up to a high standard is to start by lowering your standard.” – Derek Doepker Takeaways: 02:39 Personal development advice is universal, but its true power lies in making it specifically relevant to your unique personality and goals. 07:39 Information without implementation leads to zero progress. Learn something, then immediately put it into practice. 13:21 State management is critical - prepare yourself mentally and physically before tackling important tasks to maximize productivity. 20:22 Creativity isn't just about generating ideas, but also about filtering, structuring, and completing those ideas through a deliberate three-phase process. 26:21 High achievers often need external structure like deadlines to unlock their most innovative work and prevent endless exploration. Resources Derek Doepker (Official Site) Free book: Why You're Stuck (Free Book) Derek Doepker (Facebook) Derek Doepker (uDemy) Derek Doepker (Amazon)

Christy Primmer from Primetime Consulting is an expert at changing lives. If you want to live up to your true potential and stop self-sabotage, you'll want to listen to her advice today and apply a few of her exercises. For example, ask yourself, "What's the payoff of staying stuck?" And then, "What will change if you get un-stuck?" Finally, "What if you had it now?" https://www.youtube.com/watch?v=8SwWHuA97j4 Quotes: “It's about having your daily routine set up for you, always fueling your mind for success—not just fixating on the goal, but truly trusting it's happening, stepping into it, owning the greatness you have, and showing up as that 2.0 version of yourself.” – Christy Primmer “Always do more than you think you can, but don't burn yourself out.” – Christy Primmer “When we stop self-sabotaging in pursuit of our goals, become aware of what's going on, and give ourselves the time to invest in shifting our mindset and thoughts, it makes all the difference.” – Christy Primmer Takeaways: 00:50 Having a vision bigger than your immediate goal creates powerful, consistent motivation. 03:38 Successful people show up 100% consistently, especially on days they don't feel like it. 14:46 Self-awareness and accountability are critical for breaking through personal performance barriers. 22:10 Listing out your fears and reasons for staying stuck can help you overcome self-sabotage. 23:20 Acting "as if" you've already achieved your goals can help you create the mindset needed for success. Resources Christy Primmer: Primetime Consulting (Official Site) Primetime Consulting (Facebook) Christy Primmer (LinkedIn) Christy Primmer (Instagram)

Jan Roos is an award-winning serial entrepreneur and founder of Expert Engines. Using techniques developed while building national brands in the hyper-competitive consumer products space, his company has helped small and solo law firms in the most crowded markets in the US generate hundreds of thousands in case billings every year. Listen in today if you'd like to discover how to grow your business (any business) using Google AdWords. https://www.youtube.com/watch?v=vFILdAIsG9A Quotes: “It's not about what's pretty, it's about what works.” – Jan Roos “At the end of the day, the whole process of marketing is just about conveying a message to somebody.” – Jan Roos “You can drive a car with three wheels, but you're not going to get there as fast, and you're not going to use as much gas as you should.” – Jan Roos Takeaways: 03:59 Marketing success hinges on understanding your client's unique value and communicating that difference clearly. 11:48 Attractive design doesn't always mean better conversion - data and testing reveal what truly works. 20:32 Small businesses can compete with big spenders by focusing on their own return on investment, not total market share. 22:41 Choose marketing channels that provide quick feedback, allowing rapid testing and adjustment of strategies. 25:35 The best AdWords clients have short buying cycles, high-ticket services, and limited nationwide competition. Resources Expert Engines (Website) Jan Roos (LinkedIn)

Steve Young from AppMasters is an indie app creator and knows how difficult it is to "make it" in the app business. He has a podcast, blog and YouTube channel called AppMasters where he wants to bring you the most action-packed advice about product design, app marketing, business and app design. Anyone can get anything built, but how do you know an idea is worth building? How do you design and launch it correctly? Steve covers all of this and more in this must-listen episode. P.S. Exciting news: App Masters has just acquired Indie App Santa! It’s an effortless way to promote your app and boost downloads quickly. Learn more at Indie App Santa. https://www.youtube.com/watch?v=vOI2N7gJujw Quotes: “Getting to a million downloads is not as hard as trying to get a million downloads on a website.” – Steve Young “What the big guys do really well is analyze everything—they look at the metrics.” – Steve Young “It's all about good design—really creating an elegant product these days.” – Steve Young Takeaways: 01:09 Success in mobile app development requires a blend of elegant design and smart marketing strategies. 03:52 The app market moves rapidly, demanding constant adaptation and innovative promotional techniques. 08:27 App Store Optimization (ASO) is crucial for increasing app visibility and download rates through strategic keyword placement and continuous updates. 19:18 Effective app monetization involves understanding user engagement mechanics like waiting periods, bonus systems, and freemium models. 24:29 Building an audience through consistent content creation across multiple platforms can significantly boost business growth. Resources App Masters (app Marketing Agency) App Marketing (Podcast) Steve Young (YouTube) Steve Young (LinkedIn) Fortafy Games (Game Publisher) App Advice: (Reviews Of The Latest Apps) Sensor Tower: (Get App Keywords And Analytics) Mobile Action: (App Store Optimization)

Heather Criswell is the founder of WiseInside, speaker, author, and host of WiseTalk Radio, a podcast sharing a revolutionary approach to heart-centered communication. She’s worked with over 30,000 children and their families, helping them see their power, own their greatness, and communicate from love. Heather stops by today to ask: what's the one thing you WANT to do today? Far too many people are living lives they don't want to live, faking it till they make it, and are out of alignment. You know what you love to do, so you should rock the boat, test things out, and create enough "chances" so that your business begins to snowball into greater and greater successes. https://www.youtube.com/watch?v=ADtZbGO2BAQ Quotes: “When I put myself first, I create magic for the world. When I put someone else first and their needs, I feel bitter, angry, resentful, and it all just crumbles to the ground.” – Heather Criswell “We're not meant to be here to grind it out. We're not meant to hustle to the point where we kill ourselves or beat ourselves up so ridiculously that we're of no use to anybody. We're here to shine.” – Heather Criswell “If you're happy doing your work, succeeding, feeling good about it, gaining momentum, and getting the results you're looking for—keep doing that. If you're not, then test some other things out.” – Heather Criswell Takeaways: 03:18 Follow your heart and intuition in business, not rigid marketing blueprints. 07:14 Success can come through unexpected channels when you stay true to yourself. 17:03 Take breaks and reconnect with life when feeling stuck or frustrated. 23:49 Do one meaningful task daily that moves you forward, rather than grinding endlessly. 28:30 Entrepreneurship isn't for everyone - find work that genuinely fulfills you.

Bedros Keuilian is a best-selling author, and the founder and CEO of the world’s fastest growing fitness franchise, Fit Body Boot Camp. He's also famous for helping 24 of his clients go from being in debt to growing 7 figure generating empires, and helping thousands more turn their passions into multiple six figure businesses. In our episode, Bedros explains his early successes and failures. If you feel like you have more potential to live up to, if you're spinning your wheels, and if you need to get out of your own way, Bedros says that you need to keep things simple, go for the low hanging fruit, take one step at a time, and take ownership of your decisions. https://www.youtube.com/watch?v=ZXy_jAwWJiU Resources Bedros Keuilian (Official Site) Empire Podcast Show (Podcast) Fit Body Boot Camp (Site) Bedros (Twitter) Bedros (YouTube)

Adam Houge returns to the show to explain how he sends daily emails in order to build passive income, run mini product launches and maintain top-of-mind status with his prospects and customers. It's all about combining information with entertainment, relieving their pain and helping them achieve their passion. Your goal https://www.youtube.com/watch?v=nr6lVI8xVIM Resources Adam Houge (Official Site) The Fan Base Formula (How To Launch A Bestseller) The Author Success Summit (Site)

John Pollack, a former Presidential Speechwriter for Bill Clinton, helps people tap the full potential of language to articulate ideas, reveal truths, and persuade others to action. His books include The Pun Also Rises; Cork Boat; The World on a String; and most recently, Shortcut: How Analogies Reveal Connections, Spark Innovation and Sell Our Greatest Ideas. John stops by the show today to discuss the comparisons or parallels you should use in your marketing. For example, your business might explain itself as the Cadillac of Toasters, the Uber for X, or the Facebook of X. Steve Jobs has a story where he explains the "bicycle of the mind" and Ronald Reagan used great imagery in his "Morning in America" TV campaign. https://www.youtube.com/watch?v=qXUMFxt3AZA John also discusses the five elements of a great analogy: 1. familiarity, 2. highlight similarities and obscure differences, 3. a useful abstraction, such as cut-and-paste, 4. tell a coherent story, 5. deliver emotional resonance. Resources John D. Pollack (Official Site) Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas (Book)

Jason Weisenthal is the Founder of Wallmonkeys.com, and like so many entrepreneurs before him, Jason Weisenthal, 44, conceived of his latest business after searching high and low for a product that wasn't out there: custom wall decals made from photos of his kids playing sports - a personalized alternative to the cookie-cutter images of professional athletes that were already available. Fast forward a few years, and here we are today. While still printing plenty of kids playing sports, Wallmonkeys also offers millions of images in their online catalog, giving them the World’s Largest Collection of Print on Demand Wall Graphics. From Picasso to Van Gogh, Alligators to Zebras, Wallmonkeys.com has it all. WallMonkeys has a dedicated print facility in Gaithersburg, Maryland, complete with a small army of printers to get your images printed and shipped within 48 hours. Made in the USA, printed with pride, one at a time, just for YOU. Wallmonkeys are available on Amazon, Walmart.com, Wallmonkeys.com, and a variety other online sales channels. https://www.youtube.com/watch?v=PpmLxh5VtAk

Tema Frank is the author of PeopleShock: The Path To Profits When Customers Rule and hosts the Frank Reactions Podcast on Customer Experience. Her clients have included Fortune 500 companies, such as Bank of America and Expedia, as well as governments, small businesses and non-profits. A highly rated speaker and educator, Tema's talks have delighted audiences and event organizers in the US, Canada, France, South Africa and Mexico. In our discussion, we talk with Tema about the improtance of talking to and listening to your customers, how Facebook, automation, and artificial intelligence have changed the game, and how you can succeed MORE as a small business compared to larger businesses. https://www.youtube.com/watch?v=YpQ6pOicWbM Resources Tema Frank (Official Site) Email Tema: [email protected] Frank Reactions Podcast (Podcast) PeopleShock (Book)

Nina Amir is known as the Inspiration to Creation Coach. She helps a variety of people including, writers, dancers, conscious entrepreneurs, combine their passion and purpose so they move from idea to inspired action and positively and meaningfully impact their lives, teams, and the world. Nina offers High Performance Coaching services to help her clients learn how to find more clarity, energy, courage, productivity, and influence in their personal and professional lives. This allows them to live and work fully and to achieve their potential. She has provided coaching and training services to authors and bloggers for more than two decades, minored in psychology, and is a certified rebirther. She is a seasoned international speaker, award-winning blogger and journalist, and Author Coach and Trainer. Additionally, she is a nine-time Amazon bestselling author of such books as How to Blog a Book, The Author Training Manual, Creative Visualization for Writers, and Navigating the Narrow Bridge. https://www.youtube.com/watch?v=ZToOSRIOhwg Quotes: “Common sense isn't always common practice. We know these things, but we have a culture that has generated a mindset where being overly busy is seen as a good thing.” – Nina Amir “We are like little power plants. Power plants don't have energy—they generate it. And we can generate whatever we want if we know how and do it deliberately.” – Nina Amir “High performance is not about peak performance—not getting to the summit and sliding down into the valley and climbing back up. It's about reaching a peak and then going to the next peak, and the next.” – Nina Amir Takeaways: 01:29 High performance isn't about working harder, but working smarter by managing your energy and psychology deliberately. 05:25 Entrepreneurs often mistake being busy with being productive, which can lead to burnout and inefficiency. 08:28 Creating new habits requires consistent commitment and understanding that your mind can be trained like a muscle. 18:06 Your body and mind are interconnected systems that can be intentionally optimized for peak performance. 23:22 Visualization and mental preparation are powerful tools for improving performance across any field, not just athletics. Resources Nina Amir (Official Site) Books By Nina Amir (Books) Author Training Manual (Book) How to Blog a Book (Book) Creative Visualization for Writers (Book) Nonfiction Writer's University (Site)

Fran Harris is a business optimization and explosion expert who wants you to get to the low hanging fruit and make more money in less time in your solopreneur (or larger) business. That means getting in front of a larger crowd by seeing where you fit in. Instead of writing a book about any random subject, watch the media to find a repeat problem, and create a book that solves that problem. Then, call organizations, appear on news outlets, and run Facebook ads to a specific audience who needs to solve that problem. For example, football coaches who are in need of team building experts. Get them on the phone for five minutes to arrange coaching or a speaking engagement where you sell books to their crowd. Listen in to discover the media shortcuts and more from Fran in today's episode. https://www.youtube.com/watch?v=qi4Srxbeyr4 Quotes: “It's not about the book—the book is just the hook. It's really about what you do on the back end with that book.” – Fran Harris “Find the problem, verify that people are motivated to get out of their pain about that problem, and then get a date on the calendar.” – Fran Harris “Sometimes people just need to look around for a while, find that audience, that niche, that target group that is in pain, and use them as a test market.” – Fran Harris Takeaways: 04:15 Writing books that solve specific problems for targeted audiences is more effective than creating generic content. 15:40 Using a direct, problem-focused approach in sales conversations can quickly build rapport and highlight your value. 21:15 Creating a separate contact number for marketing campaigns helps protect your privacy while tracking lead sources. 22:55 Selling books in bulk to organizations is more profitable than trying to become a traditional bestseller. 26:44 Experts should focus on finding audiences with urgent problems and positioning themselves as solution providers. Resources Fran Harris (Official Site) call Fran: 888-273-0151 Fran Harris (Twitter) Fran Harris (LinkedIn)

Chris Burns is the host of a weekly, 12-hour personal development livestream marathon show, and in the last 5 months, he has interviewed more than 85 inspirational role models and leaders from around the world who are spreading great ideas and making a difference. He's the Founder and Head Coach at Burn It Up Coaching and Chris LOVES to inspire and awaken the power within people to create their reality, by developing and implementing the right mindset, vision, tools and strategies, so every day can be their best day ever. Chris has worked with clients ranging from solopreneurs to CEOs and has spoken at more than 90 live events on many stages across the United States, to rooms with 250 people at a time. He’s here today to energize, ignite and light a fire within your heart, mind and soul. https://www.youtube.com/watch?v=u-a1jWzAOL8 Quotes: “Where our focus goes, energy flows—that's what manifests the results we get.” – Chris Burns “You are enough. You have whatever it takes. There's no reason why you can't be, do, or have anything you want.” – Chris Burns “The ideas we're thinking about, focusing on, and giving energy to are what will really determine the direction of our life.” – Chris Burns Takeaways: 05:39 Consistency and showing up, even when you don't feel 100%, is crucial to building momentum and achieving your goals. 10:37 Surrounding yourself with driven, focused people can help you gain clarity and push through personal limitations. 20:00 Creating content that can be repurposed across multiple platforms maximizes your reach and impact. 24:15 Setting big, audacious goals - like filling a stadium - gives you room to grow and achieve even partial success. 27:42 Making a specific promise to yourself increases your likelihood of actually achieving that goal. Resources I.M. Having Fun Personal Development 12-Hour Marathon Show (Site) Burn It Up Coaching (Website) Unleash Your GPS: Greatest Possible Self (4-Week Group Coaching Program) Chris Burns (Facebook)

John McGrail, PhD, is a renowned hypnotherapist, personal success coach, spirituality teacher and a leading media expert on the topic of personal improvement. He has combined more than 30 years of teaching, coaching and mentoring experience with his work in clinical hypnotherapy to create what he calls Synthesis, a powerful process for generating personal change and transformation quickly and profoundly. Synthesis works through an exclusive mixture of models, techniques, traditions and wisdom that truly integrate science and spirituality, making the process of changing your life both easy and enjoyable, and ensuring that the results are powerful, effective and permanent. Dr. John has helped thousands of clients and workshop students bring lasting change, growth and transformation into every aspect of their lives. https://www.youtube.com/watch?v=Ge0ieWeagdg Quotes: “Hypnosis is simply a way of creating a state of mind that allows the mind to get out of its own way—to unlearn the habits and patterns that aren't working, and then to relearn, reprogram the subconscious mind.” – Dr. John McGrail “We are, by nature, resistant to change. It is hardwired into our DNA as a species, and so people will cling to the familiar with tenacity, even when the familiar is painful to them.” – Dr. John McGrail “Your mind controls your body. Your mind controls your behavior. Everything that happens to us in life must be processed through the mind.” – Dr. John McGrail Takeaways: 02:56 Hypnosis is a natural, everyday mental state that can be used to create meaningful personal change. 08:15 Consistency and willingness are critical for successfully using hypnosis to overcome personal challenges. 11:18 Hypnosis works best when the individual genuinely wants to change and is open to the process. 17:51 Understanding the root causes of personal barriers is the first step in creating lasting transformation. 27:38 Personal transformation is possible for anyone willing to seek help and commit to personal growth. Resources The Synthesis Effect (Book) Dr. John McGrail (Official Site) Hypnotherapy Los Angeles (Site) Dr. John McGrail (LinkedIn)

Audiobook Narrator Richard Rieman is the author of The Author’s Guide to Audiobook Creation and drops by to tell us what we need to know about audiobook narration: where to do it, how to do it ourselves or hire someone else to record all or part of it (it's cheaper than you think) as well as how to avoid the usual pitfalls of hiring the wrong person or using the wrong equipment. https://www.youtube.com/watch?v=Bg5ChMJXJes Quotes: “Right now, it's the golden age of audiobooks. The technology is heading in the direction of people listening on their phones, and smart cars having audiobook apps.” – Richard Rieman “The most experienced narrators look at royalty share as doing all the work up front, without any return at all.” – Richard Rieman “If you're going to do a book you're proud of and an e-book, do the audiobook too, because it really makes you look like a professional author on your Amazon page.” – Richard Rieman Takeaways: 04:26 Podcasts serve as the entry point for younger generations to discover and consume audiobooks. 10:42 Recording an audiobook yourself is a challenging marathon that requires technical skills and patience. 22:09 Simply uploading an audiobook without active marketing will lead to poor sales and visibility. 23:30 Creating an audiobook version of an older book can breathe new life into your existing content and potentially boost overall sales. 25:07 Having an audiobook alongside your print or digital book establishes you as a professional and serious author in the marketplace. Resources The Author's Guide to AudioBook Creation (Book) Audiobook Consulting (Audio Book) Richard Rieman (Blog and Official Site) Audiobook Revolution Productions (Audio Book) Author's Republic (Audiobook Publisher) AudioBook Reviewer (Reviewer) Audio-Technica AT2020USB+ condenser microphone (Amazon)

Mike Krosky from Cherry Blossoms has a wealth of knowledge to share from years of experience helping thousands of dating site members find love and happiness. He discusses the secrets to being happy, productive AND fulfilled all at the same time. The solution is in listening, being present in the moment, becoming aware, being prepared to act on good ideas, meditating, and letting go. https://www.youtube.com/watch?v=awW8e9VDkoM Quotes: “Love is the absence of resistance. Begin by noticing where and what things we're resisting in life, and realize that when we can let go of that stuff, when we can stop resisting life, love can flow more freely.” – Mike Krosky “We are all biological magnets. We're mostly unaware of it, but we are—and whatever we give our precious, valuable energy and thinking to, we will attract to ourselves.” – Mike Krosky “Everybody's a genius in their own way—you just have to find your own talent, your own gift.” – Mike Krosky Takeaways: 04:04 Focusing on what you want, not what you don't want, creates a powerful personal magnetic field that attracts positive experiences. 11:11 Mastery comes from consistent practice, transforming mechanical skills into magical, intuitive performance. 14:27 Being fully present in the moment opens unexpected connections and insights that logic cannot predict. 21:45 True intelligence is about being open, listening, and receiving wisdom from the universe, not just accumulating information. 28:33 Opportunities often emerge when you combine unrelated ideas or step outside traditional thinking patterns.

Lain Ehmann, bestselling author and communications strategist, specializes in helping six and seven figure entrepreneurs uncover hidden profits and potential. Her superpower is saying what your customers and clients really need to hear, to get the results you want as quickly as possible. Lain shares ways to repurpose your content (not just in media such as YouTube or podcasting) but also in terms of content types such as relationship building, storytelling, or expert articles. If you'd like to get more eyeballs on your websites, amp up your content marketing, or do more in less time, listen to today's episode. https://www.youtube.com/watch?v=Eey84RFvgS4 Quotes: “They know they have value. They know they can help their target audience, but they don't always know how to translate it. They're so into the jargon, so into the technology, that they don't always know how to turn it into value-driven messaging and language their audience can respond to.” – Lain Ehmann “Very few people see everything you put out. So, the fact that you tell them in one place, then again somewhere else—very few people will actually remember reading it.” – Lain Ehmann “What got you here won't get you there. You have to change things up. It will take you so far, and then you have to try something else.” – Lain Ehmann Takeaways: 02:20 Translate technical expertise into clear, value-driven language that helps your audience understand your unique solution. 10:46 Don't just create more content; strategically repurpose existing content across different channels with tailored messaging. 17:43 Most people won't see or remember all your content, so repeating your core message through different mediums is crucial. 21:40 Build a content strategy by starting with your unique promise and working backwards to create consistent, channel-specific messaging. 24:18 Reward your super fans by providing unique content across different platforms, not just duplicating the same material. Resources Easy Steps to Defining Your Unique Value and Communicating Your Clear Message (Free Worksheet) Life in the Fast Lain (Official Site) Lain's blog (Blog)

Video Godfather Lou Bortone has been a pioneer and thought leader since YouTube launched in 2005. Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of the forthcoming book "Video Marketing Rules: How to Win in a World Gone Video." Listen in as Lou tells us the easiest ways to get started and get good at video, as well as video marketing opportunities such as YouTube and Facebook Live. https://www.youtube.com/watch?v=JIpQBdYQTAk Quotes: “No matter what the technology is, if your content isn't good, nobody's gonna watch it.” – Lou Bortone “Good video should either educate, entertain, or engage in some way, shape, or form. If it does one of those things, great. If it does all three, that's a home run.” – Lou Bortone “Just because you know the technology is there doesn't mean you know the content is there or have the courage to appear on video.” – Lou Bortone Takeaways: 01:53 Video marketing has transformed from a niche experiment to a mainstream business necessity. 02:35 Anyone can now be a broadcaster with smartphone technology, eliminating previous production barriers. 03:50 Facebook Live offers a low-pressure entry point for creating video content without high production expectations. 15:16 Content quality matters more than expensive equipment or slick editing. 17:19 Effective videos should educate, entertain, or engage your audience - ideally achieving all three. Resources Lou Bortone (Official Site) Lou's Blog (Blog) Lou's Courses (Courses)

Peter Mehit, the expert on how to start, fix, and sell any business, returns to the show to share his seven steps to business success. By applying these seven steps, you'll find you no longer waste time or resources on "dead-end" ideas, and you'll have an easier time getting customers, partners, and investors to buy into your idea. Here is the "7 Steps Methodology"... idea: what we find is important visualize: spend 15 minutes every day doing nothing and focusing about what this future business looks, sounds, smells, and feels like thoughts: ask questions such as, "Who's my customer?" And, "What equipment do I need?" action: describe your idea to others methods: hire employees, etc. friends (feedback and investors) circumstances https://www.youtube.com/watch?v=0qiy7tf4VXQ Quotes: “Success cannot be demanded. It is the result of friends who bring the circumstances of your success with them, and you earn friends by knowing what you're doing and knowing where you're going.” – Peter Mehit “People follow those who know where they're going and know what they're doing.” – Peter Mehit “Focus is what wins the game, not speed or action.” – Peter Mehit Takeaways: 09:04 Clearly visualizing your business idea helps you understand if you're on the right track. 24:37 Don't waste years on a bad idea; be willing to walk away early to save time and energy. 29:18 Simplicity and relatability matter more than complex jargon when communicating your business concept. 35:27 Take time to be still and quiet to hear your own thoughts and develop a clear business strategy. 37:44 Solving problems often starts with making one phone call or reaching out to the right person. Resources Custom BPS (Peter Mehit Official Site) Killer Business Plan by Peter & Lydia Mehit (Book) The Master Key System by Charles Haanel (Book) phone number: 800-741-8444

Gavin Zuchlinski is the founder of Acuity Scheduling, the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves. Listen in as we discuss why your business (online OR offline) needs to use both a unified calendar and a scheduling tool so that clients and customers can schedule themselves. (35-40% of customers call to schedule appointments OUTSIDE of business hours.) The best part about our conversation today about Acuity Scheduling is that this tool isn't limited to online businesses, podcasters, and coaches. Gavin unpacks many interesting case studies from massage therapists, bakeries, and delivery services that have not only amplified their productivity but also dominated their competition by using this one simple tool. https://www.youtube.com/watch?v=b4G0x5YPKuc Quotes: “My goal is really to minimize your involvement with logistics for the appointment, so you can focus more on what you're really good at.” – Gavin Zuchlinski “A lot of these things come down to logistics—how things tie together, availability, and booking—and there are so many opportunities that it's definitely a much bigger space and a much harder problem than I initially anticipated.” – Gavin Zuchlinski “We take a lot of pride in listening to everyone and improving things because of that. There's so much to do in scheduling, and that's really our focus.” – Gavin Zuchlinski Takeaways: 02:54 Businesses can grow by making appointment booking more convenient for customers, with some seeing increased success simply by offering online scheduling. 05:21 Online scheduling tools can save businesses significant time by automating appointment logistics and reducing back-and-forth communication. 17:36 Modern scheduling platforms can pool staff availability, allowing clients to book with any available team member through a single, streamlined interface. 22:48 Flexible scheduling tools should allow businesses to easily adjust their availability, like adding breaks, closing specific days, or extending hours as needed. 27:06 The ultimate goal of scheduling software is to reduce administrative work, allowing business owners to focus more on their core services and less on managing appointments.

Business consultant Joe Pardo is a business consultant to entrepreneurs and multi-million dollar businesses all over the world. He helps them grow by focusing on the "T.O.P." (Team, Offer, and Process). He's always believed that society starts with you, and that to change society you must first change how you think. Joe left his family's $100 million business and pursue his dreams of starting his own business, and founded the "Dreamers Podcast: Business Lessons From Those Who Live Their Dreams" to build his platform of helping business owners pursue the business and lifestyle of their dreams. Listen in as he discusses creativity, finding your voice, ramping up, being productive, and course-correcting to ensure you're focusing on what's making you money. https://www.youtube.com/watch?v=Ym8OX2FOYBQ Quotes: “I bring my own style to everything I do, from writing books to consulting, and even creating artwork and music. I try not to let myself get too influenced by others. I don't think, 'Oh, look what they're doing, I should do the same thing because that's what's going to work for me.'” – Joe Pardo “Time is crucial. We only have a finite amount, and we all get 24 hours. When creating time-based content, think about it in terms of percentages.” – Joe Pardo “The key is to figure out what's at the core of what you're trying to achieve. If you're getting someone to tell a story, you need to ask the right questions to draw it out without being interrogative.” – Joe Pardo Takeaways: 02:37 Creativity thrives when you look beyond your own industry and blend ideas from different fields. 12:31 Start small with content creation and gradually increase your output as you build confidence and systems. 25:45 Develop a consistent interview approach that allows for both structure and spontaneous storytelling. 37:44 Don't get stuck perfecting every detail; focus on creating content that connects with your audience. 45:29 Your unique voice and perspective matter more than having professional-looking equipment. Resources Super Joe Pardo (Official Site) Dreamers Podcast (Podcast) Joe Pardo (Facebook) Joe Pardo (Twitter)

Derek Champagne, author of Don't Buy a Duck: Stop Wasting Money and Only Do Marketing That Works, stops by to tell us that we need to connect with people and market our online businesses. You need to strategically snoop on your competition to uncover real solvable problems and discover those gaps in the marketplace. It comes down to five crisis points all business owners face: identify self: audit, business, find value proposition (that competitors can't duplicate) find target customer: gender, income, age, hobbies, geography, politics messaging: based on your customers, what message is most important to them? plan: lifecycle, step-by-step actyion execution: If you tried it once and it didn't work, why didn't it work? Perhaps it was because you only tried it one time? Listen in as Derek also explains goal setting, productivity, and follow-through using PETMAG: Plan, Execute, Track, Measure, Adjust, and Grow. https://www.youtube.com/watch?v=c8znshuEzvA Quotes: “There are just too many options for us. Several years ago, there were five marketing channels. Now, we have more than 70 choices.'” – Derek Champagne “Knowledge is power, especially when you operate from that kind of self-actualization.” – Derek Champagne “Don't buy a duck. Don't make impulse buys. Don't buy shiny objects just because you think you need them.” – Derek Champagne Takeaways: 04:00 Most internet marketers avoid actual marketing, getting stuck in content creation instead of taking strategic action. 11:20 Understand your competition not to copy them, but to find unique market gaps where your brand can stand out. 16:00 Emotional business decisions come from survival instincts; strategic decisions come from self-actualization and intentional thinking. 22:25 Use a structured approach like "PET MAC" (Plan, Execute, Track, Measure, Adjust, Grow) to maintain business focus and prevent entrepreneurial distraction. 23:51 Give your business strategies time to gain traction before making major changes or jumping to new projects. Resources DontBuyADuck.com (Book) Don't Buy a Duck (Book on Amazon) Champagne Marketing Courses (Courses) Derek Champagne (LinkedIn) Maslow's Hierarchy of Needs (Wikipedia)

A near-death boating accident forced 31-year-old James Nowlin to take a long hard look in the mirror. As a result of what he calls his awakening, this already self-made millionaire and respected CEO reshaped his perspective and reprioritized his life. In his book, The Purposeful Millionaire, James shares the four-part formula he used to transform his life into one of abundance and purposefulness. He believes that if he can survive the literal waters from which he was pulled, you too can survive—and thrive—in life’s roughest waters. https://www.youtube.com/watch?v=blfiwtY0Gi8 Quotes: “I do not believe you can have a great mind or a great spirit if you don't have a great physical body.'” – James Nowlin “Life is short. Life is precious. It can be taken away from us in an instant. It's not about the car in my driveway, how much money I have, the house I live in, or flashy friends with flashy titles. It's about the work I'm doing and whether I'm living the calling God has given me to make the world a better place.” – James Nowlin “You don't always have to start big in order to achieve big.” – James Nowlin Takeaways: 02:17 Success isn't about external achievements, but about living your true calling and making the world better. 13:19 Small, consistent daily habits can transform your life, even if you start with just one push-up or a single step. 26:43 The key to high performance is understanding the deep connection between physical health, mental clarity, and spiritual well-being. 32:39 A great coach provides accountability and private support, pushing you to achieve goals you might not reach alone. 39:03 You get one shot at life, so commit to living your best, most powerful and productive version of yourself.

Ryan Stewman, CEO and Founder of Hardcore Closer and Break Free Academy, is a 4x best-selling Author, Motivational Speaker, Sales Coach, Podcast Host, Blogger and all around Entrepreneur. He’s also a regular contributor to Forbes, Entrepreneur, Addicted2Success, Good Men Project, Lighter Side of Real Estate, Huffington Post, and more. It doesn't matter if you are selling cars, homes, financial services or consulting, Ryan’s sales mastery can help you generate higher quality leads, increase your closing ratios, and show you how to charge premium fees for the items you sell. https://www.youtube.com/watch?v=pMhzzjmWd4o Quotes: “We know that technology moves fast. Moore's Law says that every year, technology doubles in capability.'” – Ryan Stewman “A lot of people—especially smart people who listen to podcasts like this—overcomplicate things, right? We think it has to be smart in order to work, but meanwhile, the masses don't think that way.” – Ryan Stewman “We're not going to be replaced by robots. We're just going to sell the robots.” – Ryan Stewman Takeaways: 05:24 Modern businesses must continuously adapt their marketing approach to match changing technological capabilities. 10:39 Technology and digital sales strategies are now critical for business survival, not just an optional add-on. 18:23 Successful sales aren't about complex strategies, but about understanding the customer's core desire and simplifying your message. 21:53 Every communication should include a clear call-to-action that gives potential customers a direct path to engage with your business. 24:47 Video content is a powerful, underutilized tool for connecting with potential customers and building your brand. Claim Ryan's Book: Elevator to the Top

Jeff Hunt, The Website Investor, makes his living online buying and growing online businesses. He has purchased over 300 income producing websites since his first buy 10 years ago. Jeff is the author of "The Website Investor", a guide to building passive income buying revenue generating websites. In our episode today, Jeff details his early failures with buying and holding websites, what went right and what went wrong, as well as the system he's developed since then to hit the ground running by buying money-making websites. https://www.youtube.com/watch?v=C1gs3MvUm4c Quotes: “If you do a little bit of homework and get another set of eyes on things, you can come away with some sites that can really have consistent earnings from the very, very beginning.'” – Jeff Hunt “Businesses—even if it's just a website—are still businesses. If you think through it one step at a time, you can uncover a lot of that stuff.” – Jeff Hunt “Don't necessarily look for anything that's rapidly skyrocketing with a steep upward curve, because things that go up quickly tend to come down quickly.” – Jeff Hunt Takeaways: 04:40 When buying websites, cross-reference multiple data sources to verify the site's true performance and potential. 11:20 Stability and consistent performance matter more than rapid, unpredictable growth when investing in online properties. 17:50 Look for websites with established business systems that can be learned and potentially improved upon. 22:30 Successful website investing requires upfront work to optimize and streamline the site before making it truly passive. 25:37 Strategic website investing is about making smart moves - buying, improving, and potentially selling to maximize returns. Resources Jeff Hunt: The Website Investor (Official Site) Own Optimize (Training Resources For Entrepreneurs) Jeff's courses (uDemy) The Website Investor (Book) Jeff Hunt (LinkedIn)

Brandon T. Adams from Live to Grind is a serial entrepreneur, owning a stake in a number of businesses, including the Accelerant Media Group, Live to Grind, Young Entrepreneur Convention, Arctic Stick (sold on Amazon), and an ice distributorship that serves three states. He's the V.P. of Business Development for Think Rich Films on the film Think and Grow Rich: The Legacy and the youngest person to be featured in the film. https://www.youtube.com/watch?v=KGW4BBgZHMU Quotes: “If you really want something, if you set your mind to it, set that goal in place, and surround yourself with the right kind of people, you can achieve anything.” – Brandon T. Adams “Who you surround yourself with will define your future. It's like they say: tell me who your friends are, and I'll tell you your future.” – Brandon T. Adams “If you don't know what you want to do right away and just go with something along the way, you're going to learn things.” – Brandon T. Adams Takeaways: 07:42 Your mindset and belief in yourself can overcome any disadvantage or small-town background. 19:25 Learn to delegate and build a team, or you'll never scale your business beyond your personal capacity. 23:08 Set clear daily goals and write them down to stay focused and avoid getting lost in random tasks. 26:13 Surrounding yourself with the right people who push and support you is critical to success. 34:43 Treat every day like it could be your last, which will drive you to achieve more and live without regrets. Resources Think and Grow Rich: The Legacy (Site) Live to Grind (Brandon T. Adams Official Site & Podcast) Outwitting the Devil: The Secret to Freedom and Success (Book By Napoleon Hill) Think and Grow Rich (Book)

Matt is a professional at helping people “fire their boss” and “punch their day-job in the mouth”, which is something that MANY Americans are dying to do. Listen in to hear about his entrepreneurial ups and downs and what he's learned about gratitude as well as "the journey" from his struggles. https://www.youtube.com/watch?v=Y9K8SoU6pP0 Quotes: “If you're even remotely happy with where you are today, you have to thank all the experiences you've had up to this point—because every decision you made, every experience you've had, has led to who you are at this moment in time.” – Matt Motil “Life happens—and it's not happening to you. It's about how you react to it.” – Matt Motil “Higher education is teaching people how to be really good employees. We're not teaching people how to be entrepreneurs at all.” – Matt Motil Takeaways: 04:40 Higher education often prepares students to be employees, not entrepreneurs. 11:20 Every experience and decision contributes to who you are today, shaping your future success. 17:30 You're never truly stuck - you can always make a choice to change your life's direction. 20:15 Success is rarely an overnight achievement; it's built through years of persistent effort and learning. 21:00 Your mindset determines your potential more than your current circumstances. Resources Dr. Matt Motil (Official Site) Cashflow King Podcast (Podcast) Matt Motil (LinkedIn)

In today's episode, Robert talks about his book The Checklist Mindset (which you should grab on Kindle, paperback, and Audible audio format) to talk about how you can compress/collapse time (and later delegate) using checklists, spreadsheets, and templates. https://www.youtube.com/watch?v=ltcl46UVDBI Quotes: “If it doesn't challenge you, it won't change you.” – Robert Plank “Employees want to fill time. Business owners want more time.” – Robert Plank “The only way out is through—and you need to do the things you're afraid to do.” – Robert Plank Takeaways: 00:11 Putting in extra hours doesn't guarantee success; smart systems and consistent action do. 10:47 Building a business requires doing things yourself first to understand the process before delegating. 22:12 Using checklists ensures consistent quality and reduces errors in business operations. 36:13 Growing a business means creating systems that can handle increasing customer interactions without manual intervention. 47:42 Batch processing tasks saves time and maintains momentum in business productivity.