Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Peter Lisoskie is an accomplished Senior Executive and Innovator with more than 30 years of success across high-tech and product development. He holds 12 patents. Mr. Lisoskie has held leadership positions at companies as Division Manager for Hewlett Packard, VeriFone, and Nike he helped develop over 100 new products. While at Nike, he led the division in the development of one of the first Virtual Reality glasses in the world. Peter's industry experience includes bioscience, biomedical, consumer products, computer hardware, and test and measurement industries. Peter currently runs inViral Business Incubator and is CEO of BOT//NATION, innovating a new technology called Active Attention Design (A2D™). His software and data science teams are developing AutoIntelligent Bots™ utilizing artificial intelligence, neuroscience, Webview technology, databases, progressive web applications, predictive modeling, blockchain, and microservices. https://www.youtube.com/watch?v=d1mKgXBdYxU Quotes: “I don't care what business you are, it's always about the person. The business that has the data has the power.” – Peter Lisoskie “We got a platform shift coming, and now we're moving into messaging as the new platform. Conversation is the new currency.” - Peter Lisoskie “What I have learned over the years from doing tests, studies, and research is that in your brain, people are identifying with characters as if they are real, even though they know they're not, and that's very powerful.” - Peter Lisoskie Takeaways: 01:41 Chat bots are evolving from simple guided conversations to intelligent platforms that can provide personalized, interactive customer experiences. 10:07 Adding personality to chat bots makes them more relatable and increases user interaction. 22:16 Artificial intelligence in chat bots can significantly reduce customer service costs and improve user engagement. 30:31 Progressive Web Apps offer businesses more control and flexibility compared to platform-dependent messaging systems. 35:22 Data science and AI can predict customer sentiment and behavior, transforming sales and marketing strategies. Visit Chat Bot Nation: Captivate Your Audience Using Interactive Conversational Chatbot Experiences

David Pitts is the co-founder of Off Day Trainer, a text messaging platform built specifically to help fitness professionals better connect with their network and ultimately, grow their business. As a former gym owner, a Fitness Sales Manager, and personal trainer, David knows fitness. More importantly, he knows how to make fit pros successful using technology to make their sales cycle faster and client retention last longer. David's expertise with text messaging has evolved beyond the health and fitness space as he has helped hundreds of merchants across the country learn how to better connect with their network. https://www.youtube.com/watch?v=7EUR_STsOUY Quotes: “Everything we do is designed with the intention to keep the experience completely personalized. I don't want to feel so much like it's an automated system. I want to feel like I'm engaging a human.” – David Pitts “The question isn't really should I be texting versus email, it becomes a no brainer that we should be texting, the question becomes what do you text when and why.” - David Pitts “Everyone does what they're supposed to when they're with their trainer. But not everyone is incredibly successful.” - David Pitts Takeaways: 05:19 Personalized text messaging can transform client engagement by tailoring communication to individual goals and preferences. 08:25 Rapid response to potential leads is critical, with a narrow 15–45-minute window to maintain their initial interest. 19:33 Automated follow-up systems are essential for converting prospects, as over 90% of sales come through the follow-up process. 21:24 Personalized text reminders with specific details like address make communication more human and effective. 25:03 Focusing on a specific industry first allows for creating precise, high-quality solutions before expanding to other markets. Resources Off Day Trainer: The Smartest Way for Fit Pros to Generate New Clients and Deliver Results (Website) Off Day Trainer (Facebook) David Pitts (LinkedIn)

Damon D'Amore specializes in legacy coaching. By developing custom productivity systems for each individual client relating to their professional and personal development he enables C-Suite and senior executives to accomplish current tactical business goals that ultimately will facilitate their legacy. He has more than fourteen years' experience working one-on-one with hundreds of the top CEOs, founders and executives in North America including high-profile entrepreneurs and Fortune 100 firms such as Walmart, PepsiCo, DirecTV, NASCAR, Subway and DreamWorks. Mr. D'Amore is a serial entrepreneur, founder, board member and advisor to multiple international companies. He also serves as a mentor and guest-lecturer to Top 25 MBA programs such as USC, NYU and Colombia, and acted as spokesperson and host for an American Express and Discovery Channel show promoting entrepreneurship. Mr. D'Amore founded multiple startups after long careers deep in the media and entertainment sectors coaching C-Suite executives for programs such as Undercover Boss. He began his career in global finance building internal businesses for the market leading firm Cantor Fitzgerald. https://www.youtube.com/watch?v=b5emH92_Pv4 Quotes: “Everybody has the time. It's just a matter of what trade-offs you are willing to make.” – Damon D’Amore “Before I die, hopefully a long time in the future, I want to have made a measurable impact on society that I can measure to a billion-dollar impact.” - Damon D’Amore “Every goal that I set with clients has to be very, very specific, where we're constantly tracking it, and we know if we hit it or not.” - Damon D’Amore Takeaways: 06:15 Most high-level executives want to create meaningful philanthropic impact after their corporate careers. 07:52 Plan your legacy early by dedicating small amounts of time consistently to your passion projects. 09:39 Personal fulfillment comes from making intentional trade-offs in your daily schedule to pursue meaningful goals. 13:34 Successful legacy planning requires strategic networking and becoming a thought leader in your chosen cause. 24:22 Set binary goals that are specific, measurable, and have clear outcomes you either achieve or don't. Resources Legacy Mentor: Accomplish the Business Goals That Will Manifest Your Legacy (Website) Damon D'Amore (Official Site) Damon D'Amore (LinkedIn)

Diego Corzo is a Millennial entrepreneur from Austin, Texas. Diego was born in Lima, Peru and moved to the United States with his family when he was 9 years old. Diego's parents told him that America was the land of opportunity and that with hard work and determination all of his dreams would be possible. Diego graduated in the top 1% from Florida State University with 2 bachelor degrees in less than 4 years and no student debt. He started working in corporate America as a software developer for General Motors and soon discovered that he wanted a career shift. After realizing that corporate America wasn't for him, Diego pursued his passion in real estate. Now, Diego is a Realtor® for Keller Williams alongside an incredible team, and currently owns 8 rentals properties, both in Texas and in Florida. Diego is on a path to financial freedom and aspires to help others, especially millennials, become financially free and reach their full potential. Diego's system of House Hacking helps Millennials realize their dream of financial independence. House Hacking has allowed Diego to build a portfolio of 8 properties in just 4 years since he bought his first house. https://www.youtube.com/watch?v=CiPcPTAy43M Quotes: “95% of the population trades their time for money, and 5% of the population makes their money work for them.” – Diego Corzo “Life is not a sprint, it's a marathon.” - Diego Corzo “As long as you do everything with integrity and as long as you have inner peace, that is a lot more valuable than money.” - Diego Corzo Takeaways: 02:51 Changing your mindset from trading time for money to making money work for you is crucial for financial success. 11:52 Surround yourself with a peer group that challenges you and thinks at a higher level to accelerate personal growth. 17:27 Trust the process and avoid comparing your early stages to someone else's advanced chapter. 23:23 Build systems and strategies to create financial freedom early, rather than waiting for traditional retirement. 25:39 You don't need a massive down payment to start investing in real estate; 3-5% can be enough to begin. Resources House Hacking Club (Website) Diego Corzo (Facebook) Diego Corzo (LinkedIn)

Brian Baker from Respectology is a motivational speaker -- more accurately, a social & emotional intelligence training coach. He's based in the Sacramento area and provides corporate training to help business run with civility, manners, courtesy, and respect. He helps to "debug the system" in your business. https://www.youtube.com/watch?v=SqKqvGfyMNs Quotes: “It's really about improving relationships and improving the world one interaction at a time.” – Brian Baker “If you can get people within the company to treat folks like guests and not like customers, that kicks the experience level up a great deal.” - Brian Baker “You can help individuals get better. You can't necessarily change them. But one of the things that you can do to help performance get better is that you can begin to change the environment.” - Brian Baker Takeaways: 04:30 Treating customers like guests instead of transactions can dramatically improve business relationships. 08:44 Ongoing coaching after training ensures that learned skills become permanent workplace behavior. 20:32 Companies often set objectives that accidentally undermine their primary business goals, requiring external perspective to identify and correct. 25:29 Internal employee interactions directly reflect and predict external customer experiences. 27:03 Civility and respect are critical productivity tools that can differentiate a business from its competitors. Resources Brian's phone number: 916-834-0292 Respectology (Official Site) TedX AT&T Talk from Brian Baker: Manners and Civility (Youtube)

Audrey Isbell from AVA Virtual Assistance is an International Speaker, and Author of "100 Simple Truths all Virtual Assistants Should Know". She is a Certified QuickBooks ProAdvisor, Certified in Social Marketing and valued for her business consulting and project management contributions made to business owners and entrepreneurs across the country. In today's episode, Audrey talks about why your business needs to scale (and speed up) using a virtual assistant. She also goes into detail about the types of virtual assistants you should look into (generalists vs. specialists) as well as how you can make money becoming a virtual assistant if that business path suits you. https://www.youtube.com/watch?v=INbhHhy9hlc Quotes: “If you're not succeeding, you're learning.” – Audrey Isbell “The value is not always about being able to afford that person or not. The value is really in what it meant to you to be able to act in the moment on that creative thing that you were feeling so inspired about.” - Audrey Isbell “We're creators. We keep moving forward and thinking of new things.” - Audrey Isbell Takeaways: 04:40 Delegating tasks helps entrepreneurs focus on creative work and business growth instead of getting stuck in daily administrative duties. 12:30 Virtual assistants are not just about completing tasks, but about supporting business owners in achieving their bigger goals and purpose. 20:00 Inspiration and acting quickly on new ideas can open unexpected doors and create opportunities for business success. 27:50 Becoming a virtual assistant requires understanding whether you want to work for a VA firm or start your own business. 35:50 Asking for help is a strength, not a weakness, and is crucial for business development and personal growth. Resources AVA Virtual Assistance (Official Site) International Virtual Assistants Association (Site) Audrey Isbell (Twitter)

Nate Gadzhibalaev is the founder of Amplifr, which is a social media automation service for marketers, agencies, and brands. Listen in to hear about Nate's unique challenges in the marketplace, starting in Europe and expanding his social tracking platform worldwide, growing as a non-English speaking company, as well as differentiating his company and its solutions. https://www.youtube.com/watch?v=GWHecoa_Mq8 Quotes: “If you spend half a year on each experiment, it might take a very, very long time to find something that actually works for you and your company.” – Nate Gadzhibalaev “Always be measuring and experimenting. The worst thing that you can do is take zero risks.” - Nate Gadzhibalaev “You cannot get your time back, but you can earn a lot of money if you do a lot of experiments.” - Nate Gadzhibalaev Takeaways: 02:17 Social media scheduling alone won't guarantee business success; you need strategic marketing techniques. 10:44 Always track your social media performance through detailed analytics to understand actual business impact. 18:48 Maintaining an active social media presence requires minimal effort - just 5-10 minutes per week. 22:54 When expanding a business to a new market, you can't just translate content - you must understand cultural nuances. 24:52 Spending money on marketing experiments is more valuable than spending excessive time trying to figure things out. Visit Amplifr: Automate & Track Your Social Media

Tom Poland from Leadsology started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he’s managed teams of over 100 people and annual revenue of more than 20 million. He’s the best selling author of Leadsology: The Science of Being In Demand. He’s also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others. https://www.youtube.com/watch?v=V7ghL70Fg5o Quotes: “When we're marketing the invisible and coaching services, it's far more like proposing marriage than it is like selling a car. We can't just say to someone, ‘Do you want to buy?’” – Tom Poland “Most people are doing the marketing as if they're Hugh Jackman, irresistible, without any dates, without any ‘let's get to know each other.’” - Tom Poland “Everyone says people buy on emotion and justify it with logic. That's only half true. It is true that we often open up people's interest and curiosity with emotion, but most people are going to want to justify their purchase before the purchase in terms of the features.” - Tom Poland Takeaways: 03:17 Highly qualified leads are more valuable than random contacts who simply opt into a list. 06:15 Focus on solving real problems and showing genuine understanding of client challenges. 11:27 Be transparent about what potential clients can expect, including the limitations of a single interaction or presentation. 23:44 Marketing services is more like dating than selling a product - build trust and connection before asking for commitment. 28:33 Create a persuasion sequence that establishes rapport, respect, relatability, and reciprocity with potential clients. Resources Book a Chat with Tom (Site) Leadsology (Agency) Leadsology: The Science of Being In Demand (Book) Tom Poland (LinkedIn)

David Farough is a talent coach for podcasters and radio personalities across the U.S. and Canada. He helps hosts create more appealing content to grow larger audiences and make money. He tells us how to be a better podcast host (and guest) by having a roadmap and making entertaining use of origin stories. Listen right now if you'd like to "up your game" when it comes to podcasting. https://www.youtube.com/watch?v=r5L4PWOOsy8 Quotes: “People in your audience have a very short attention span. They can listen for 10-15, maybe 20 seconds. But if you're not getting to the point very quickly, their minds start to wander.” – David Farough “If you're doing a podcast because you want to make a ton of money, I think you're starting in the wrong space. We all want to make money, but if your end goal is to make a lot of money, I'm not sure that's the right incentive.” - David Farough “If you can figure out what keeps your target audience awake at three o'clock in the morning, then it becomes easy to build content that they're going to be highly interested in.” - David Farough Takeaways: 05:56 Keep interview questions short, open-ended, and focused on getting quick, meaningful responses. 06:50 Start your podcast with a strong hook that immediately grabs the audience's attention. 17:18 Know your target audience by understanding their deepest fears and challenges. 18:44 Podcast hosts should create content because they love storytelling, not just to make money. 21:02 Ask "why" questions to encourage guests to tell compelling stories. Resources Be a Better Podcaster (Official Site) David Farough (LinkedIn) David Farough (Twitter) Visit: Be a Better Podcaster

Tom Tate is the Product Marketing Manager at AWeber. With almost a decade of professional experience in marketing and technology, he educates and engages small businesses owners and entrepreneurs on the incredible value and opportunity that email marketing and automation provides. At AWeber, Tom manages product education, produces multiple webinars, presents at conferences and writes blog and website content. Outside of AWeber, he is an active member of the marketing community, teaching and guest lecturing at local colleges and universities. https://www.youtube.com/watch?v=RgvkCziy658 Quotes: “Email marketing is dying because marketers are approaching it the wrong way. I think when you boil it down to its simplest parts, it's actually a really easy medium to master.” – Tom Tate “Write conversationally. Don't try to write super academically. Write like you're writing to a friend or writing a personal note, and don't be afraid to keep it short.” - Tom Tate “If you continue to send engaging emails that people want and do that reliably and consistently, your emails will be read by the right people.” - Tom Tate Takeaways: 02:04 Email marketing isn't dead; it's a powerful way to connect directly with your audience when done thoughtfully. 23:30 Consistent communication keeps your email list active and prevents your audience from forgetting about you. 26:40 Write emails like you're talking to a friend - keep them short, conversational, and focused on asking engaging questions. 30:42 Create a "Greatest Hits" welcome sequence that showcases your best content to new subscribers, helping them understand your value quickly. 38:13 Use click-based automation to send different email sequences based on subscriber interests and experience levels. Sign with Aweber to Automate Your Business with Email Marketing

Matt Watson is the Founder & CEO of Stackify. He has been a developer/hacker for over 15 years and loves solving hard problems with code. He sold his first startup, VinSolutions, for $150 million and started Stackify to solve the biggest challenge he had as the CTO of VinSolutions. Matt is skilled at SEO, blogging and content marketing. Stackify receives hundreds of thousands of monthly visits as a result of Matt’s successful content marketing. https://www.youtube.com/watch?v=4Dv4OWL0Ptg Quotes: “One of the best things somebody ever told me is to try to aim to get 1% better every day. And over the course of a month, you get 30% better.” – Matt Watson “Business is tough, and so you just have to keep grinding through it.” - Matt Watson “It's hard to be an entrepreneur. There's no doubt about it. It's just the daily persistence of chipping away at it.” - Matt Watson Takeaways: 01:28 Daily 1% improvements compound into significant growth over time. 16:24 Content marketing is crucial for reaching hard-to-access professional audiences like software developers. 22:29 Entrepreneurs must focus on growth and be willing to work on tasks outside their comfort zone. 24:09 Simplifying complex data into an easy-to-understand score can be a powerful product differentiator. 26:33 Persistence and hard work are the most critical factors in entrepreneurial success. Visit Stackify: Application Performance Monitoring for Developers

Kev Charlie is the founder of the Addicted to Marketing Podcast and Create Rockstar Blogs. He helps online entrepreneurs and bloggers create and market their business to make an impact and an income doing the things they love! Kev left a successful elevator business to travel the world and try everything he could. He was part of the hustle game but overcame the 24/7 hardcore hustle mindset and realized that life is about family; he learned that his time was worth more than money. Kev believes that once you hit 7 figures, you begin to figure out how to automate everything and install autopilots that will help you achieve the dream of exceptional passive income. He wants to share his message that you don’t need to hustle to make 6 figures or even get to 7 figures. Life is about more than just working and Kev wants to mold entrepreneurs that make more and work less so they can leave a family first legacy. https://www.youtube.com/watch?v=TT6z16d_RzY Quotes: “You have to figure out your ‘why that makes you want to cry.’ I realized I have to figure out why I'm waking up in the morning to do this.” – Kev Charlie “No one says on their deathbed, ‘I wish I was in the office a little bit more.’ I realized the whole reason I'm starting this business is to have more time with my family.” - Kev Charlie “You have to give in order to receive. I always like to say you have to have an open hand to receive.” - Kev Charlie Takeaways: 04:40 Building a successful online business requires understanding your target audience's specific needs and financial capabilities. 12:30 Creating a sales funnel with immediate upsells can significantly increase your average customer value and business profitability. 22:15 Your unique personal brand matters more than copying others or trying to fit into a predetermined market price range. 26:20 Long-term success comes from consistently giving value and building a loyal audience who trusts your mission. 32:10 Wealth isn't about accumulating more money, but about creating systems that give you more time with loved ones. Resources Kev Charlie (Official Site) Start a Profitable Blog (Free E-book) Addicted to Marketing (Podcast) Marketing Addicts: 6 Figures and Beyond (Facebook Group) Kev Charlie (Facebook)

Christopher Gimmer is here to talk to us about his amazing online tool called Snappa, which allows you to create social media graphics in a snap. If you've ever had issues hiring for graphics, trying to figure out complex software or feeling disappointed with feature-lacking template-based tools, then tune in to hear about the Snappa platform and give it a try. https://www.youtube.com/watch?v=uN3LqErUsSw Quotes: “The more stuff that you add on the graphic, the worse it tends to become.” – Christopher Gimmer “Sometimes you can have a great idea, but if you don't have a clear path to getting that product into customers' hands, that problem won't go away once you launch it.” - Christopher Gimmer “With each thing we launched, we learned more and more, becoming more comfortable with the next thing.” - Christopher Gimmer Takeaways: 00:07 Creating graphics for social media doesn't require advanced design skills when using the right tool. 00:36 Small businesses and marketers need quick, efficient design solutions that don't break the bank. 02:15 Not every graphic needs a professional designer, especially for content that disappears quickly online. 10:41 Simple design principles like contrast and minimalism can dramatically improve visual content. 17:11 Entrepreneurial skills learned in one project often translate directly to success in future ventures Snappa: Quick & Easy Social Media Graphic Design Software

Scott Gellatly is a former slave to his own business. Since systemising his company using Podio, he’s created both freedom and a lifestyle for himself and his family. Along the way, Bollo Empire, his former company, became a top Podio education and development agency. He's here to talk about how to digital transform our businesses using workflow automation, customer relationship management systems, and artificial intelligence. https://www.youtube.com/watch?v=czZtEEYzM-o Quotes: “Humans will always want to buy from humans. There's no such thing as B to B or B to C, only B to P. People want to buy from people.” – Scott Gellatly “The definition of work fundamentally has to change. It means that the sort of jobs we're used to expecting after school will change.” - Scott Gellatly “We need to look at how we're going to transition people and upskill them to live a higher, best purpose, and how we're going to compensate them.” - Scott Gellatly Takeaways: 01:41 Automation will free workers from repetitive tasks, allowing them to focus on more creative and strategic roles. 03:44 The future of work involves aligning technology with human purpose and potential. 12:01 Small businesses must adapt to technological changes or risk becoming obsolete. 15:45 Choosing the right CRM system depends on your specific business type and relationship with customers. 20:38 Data-driven decision-making is crucial for business growth and efficiency. Resources Scale My Empire (Official Site) Scott Gellatly (LinkedIn) Scott Gellatly (Twitter)

Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative and engaging ideas through his brainstorm sessions, books, business articles, and website at DonTheIdeaGuy.com. The Idea Guy and has sold, shared, and traded ideas with companies like Sears-Kenmore, Ford Motor Company, American Airlines, CocaCola, and Kellogg’s. Don is the author of "100-Whats of Creativity", one-hundred what-if questions designed to spark your creativity and solve your toughest challenges -- and has been described as "the perfect example of a strong and successful brand" by The Tom Peters Company (one of the original business gurus). The Idea Guy has been interviewed by the New York Times and National Public Radio; featured in Fast Company Magazine and Smart Business News; and has contributed content or been profiled in multiple books on business and marketing. https://www.youtube.com/watch?v=S4O531N7hlw Quotes: “If you're serious about wanting to begin something and take it to fruition, you have to get serious about putting it into action.” – Don The Idea Guy “I come up with a lot of good ideas because I come up with a lot of bad ideas. The trick is to get the bad ideas out just as fast as the good ones to make room for more good ideas.” - Don The Idea Guy “Don't be afraid to ask. Also, don't call people up and pitch them something; call and share an idea.” - Don The Idea Guy Takeaways: 04:40 Simple ideas can be powerful when you focus on solving a specific problem quickly. 11:20 Don't let technical details or perfect setup stop you from starting your project. 22:15 Reach out to potential partners by sharing ideas that help them, not just by pitching a sale. 31:30 Capture your ideas immediately when they come, or you'll forget them. 35:50 One good idea can lead to multiple business opportunities across different industries. Resources Don the Idea Guy (Official Site) 100 Whats of Creativity (Book) Big Yellow Sticky (Newsletter)

Brandon Checketts has a knack for entrepreneurship. Having created several multi-million dollar companies, including his current project Seller Labs, he has become a leader in the e-commerce SaaS industry. Starting as a weekend project in 2007, he created Bookscouter.com, which has become an indispensable resource for college students and small book businesses alike, as well as being a highly profitable company. His most recent venture, AO2 Management, Powered By Seller Labs, provides SaaS tools for thousands of Amazon merchants, especially the popular Feedback Genius messaging tool. The company has shown extraordinary growth in 2015, with its clients completing more than 1 billion dollars in Amazon transactions last year, and is recruiting talent from across the United States. With some of Athens, Georgia’s most talented developers, Seller Labs offers customers a unique product that can’t be matched. https://www.youtube.com/watch?v=AiHQ_5Q6WD4 Quotes: “Find something that people will value, and find a way to provide value to your customers. You may not know exactly how to monetize it right now, but if it's valuable to them, you'll figure out how to monetize it along the way.” – Brandon Checketts “A lot of times, people like to start a whole bunch of things but are very bad at finishing them.” - Brandon Checketts “A lot of entrepreneurs don't understand or don't feel qualified to understand finances, but if you can look at a profit and loss statement, it can tell you how much money you're making or not making.” - Brandon Checketts Takeaways: 04:54 Develop products by first becoming your own customer and solving your own business challenges. 12:26 Be ready to pivot your business when growth potential becomes limited in one area. 15:08 Build software tools that solve real problems and simplify complex tasks for your target market. 18:42 Use financial data and monthly profit/loss statements to make objective business decisions. 24:14 Start small and focus on providing clear value to customers, even if you're not sure how to make money initially. Resources AO2 Management, Powered By Seller Labs (Amazon selling tools) Feedback Genius (Amazon feedback tool) Quantify (Inventory management tool)

Joe Kashurba is back to talk to us about his advertising mindset. He sets specific goals, gets on a specific timeline and looks for specific results when it comes to the impressions, opt-ins and videos. If you're looking for consistent clients and traffic, be sure to listen in right now. https://www.youtube.com/watch?v=CgimpE5RDXo Quotes: “I always have very discrete experiments with a specific deadline, timeline, and date attached to them, and a specific result that I'm trying to see or expect to see, like a hypothesis.” – Joe Kashurba “Getting marketing to work like this is about taking the emotional side out of it and doing it by the numbers.” - Joe Kashurba “The stuff you would think is normal and everybody would know from an internet marketing standpoint is pure wizardry to someone outside the internet marketing world.” - Joe Kashurba Takeaways: 03:08 Focus on one marketing channel and commit fully before jumping to another. 06:43 Break down marketing campaigns into small, measurable experiments with clear goals. 16:27 Remove emotions from marketing decisions and rely strictly on numerical data. 20:18 Create targeted landing pages specific to your audience instead of sending traffic to a generic website. 22:31 Marketing requires consistent daily effort, not waiting for clients to magically appear. Resources Joe Kashurba: Grow Your Web Design Business or Digital Agency (Official Site) Kashurba Web Design: Online Marketing That Works (Agency) Joe Kashurba (LinkedIn) Previous interview with Joe Kashurba (Previous Episode)

Ariel Hyatt has been a fierce entrepreneur for more than 20 years and runs Cyber PR, a dynamic social media & content strategy firm based in New York City. Her agency places clients on blogs & podcasts, establishes their brands, and advises on how to create online influence. She has spoken in 12 countries to over 100,000 creative entrepreneurs and is the author of four bestselling books on social media, marketing, and crowdfunding including Cyber PR for Musicians and Music Success in 9 Weeks. Her latest book Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign went to #1 on Amazon on both the investing and entrepreneurship categories. https://www.youtube.com/watch?v=2HQCwI3BXG8 Quotes: “We're big believers in coming up with themes, so choose four or five themes maximum for your social channels, which will help direct you and prevent you from being all over the place.” – Ariel Hyatt “Social media is already very confronting for people to begin with. What do I post? How do I post it? I want to be clever and do my marketing. But then, it also comes with being personal, which is confronting when you don't understand how to incorporate your personal and your brand.” - Ariel Hyatt “You market art and music differently than you market a lot of other goods or services or products. So I think there has to be an artistic sense to what type of content artists are creating.” - Ariel Hyatt Takeaways: 04:40 Social media success hinges on creating clear, consistent themes that tell a compelling brand story across platforms. 05:31 Digital marketing requires a balance between personal authenticity and professional branding, especially for young entrepreneurs. 13:44 Understanding social media's technical rules is crucial, but the long-term narrative you create is equally important. 16:12 Marketing strategies must be tailored to specific industries, with different approaches for musicians, coaches, and other professionals. 21:25 Always amplify and repeatedly share your media mentions, awards, and public recognition across multiple channels. Resources Social Media Tune Up (E-book) Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign (Book) Ariel Hyatt (Official Site) Cyber PR for Musicians and Music Success in 9 Weeks Cyber PR (Social Media Strategy Firm)

Monica Louie is a Facebook ads strategist who helps ambitious online entrepreneurs grow their impact and profits by harnessing the power of Facebook ads. She's also the creator of Flourish with Facebook Ads, a step-by-step Facebook ad system to help bloggers, coaches, and online experts create campaigns that convert! https://www.youtube.com/watch?v=HNyUVjmxZ5c Quotes: “With Facebook ads, one of the things I see missing a lot when people get frustrated is a lack of a clear strategy.” – Monica Louie “Anytime you're investing money in your business, you want to have a clear strategy. What is that money going to help you do? What is the end goal?” - Monica Louie “You don't need to put a lot of money upfront, but it does take some investment so you can test these different things.” - Monica Louie Takeaways: 01:50 Don't click the Boost Post Button without a clear strategy for your Facebook ads. 12:23 Use Facebook pixel to create audiences and track website visitors for future targeted advertising. 18:49 Let Facebook's algorithm work by giving ads 2-3 days before making significant changes. 22:00 Start with a small budget of $5-$10 per day to test different ad variations and audiences. 26:31 Facebook ads can help grow your business by reaching over 2 billion monthly users. Resources Free Guide: 5 Questions You Must Answer Before Spending Any Money On Facebook Ads (Exclusive bonus for Marketer of the Day listeners) Monica Louie, Facebook Ads Coach (Official Site) Flourish with Facebook Ads (Course)

Doberman Dan is a 33-year serial entrepreneur, A-list copywriter and three-time international best selling author. In his spare time he’s also a professional musician and composer. He has started numerous info product businesses and four different nutritional supplement businesses. He is regularly hired to write sales copy for some of the most successful direct response marketers and publishers in the country. Dan has been publishing The Doberman Dan Letter since 2011 and has many of the most successful online marketers in the world as subscribers. https://www.youtube.com/watch?v=HvnqQZeWyjE Quotes: “The only superpower that I have is the inability to quit when something isn't working, even if it takes years of pushing through it.” – Doberman Dan “The basics of the sales message have stayed the same. You just have to figure out the market's biggest hot buttons and biggest fears and speak to that.” - Doberman Dan “You don't make your money acquiring a customer. You make your money on the back end, and if you can just acquire a customer at break-even, you should have a hallelujah breakdown about that.” - Doberman Dan Takeaways: 09:34 Persistence through repeated failures is often the key to entrepreneurial success. 12:45 Direct response copywriting remains effective, but its visual presentation has dramatically changed over time. 18:50 Artificial intelligence is rapidly transforming marketing by enabling hyper-targeted customer insights. 21:35 Understanding a market's deepest fears and desires is more important than crafting elegant writing. 28:27 Breaking even on initial customer acquisition can be more valuable than seeking immediate profits. Resources The Doberman Dan Letter (Newsletter) Doberman Dan's Advanced Marketing Tips (Official Site) Just Sell The Damn Thing: The Proven, Contrarian Formula to GROW Your Business FASTER Than Ever (Book)

Ken Tucker is the founder of Changescape Web. Most businesses struggle to be found online. Changescape Web builds websites that generate customers so businesses can grow and thrive. Specialties include search engine optimization, website design, reputation management, social media marketing, lead generation, and marketing automation. Ken is a StoryBrand Certified Guide, a Master Duct Tape Marketing Certified Consultant, an Inbound Marketing Certified Professional (since 2010), and an SEO for Growth Consultant. Ken is the author of Social Media Marketing for Restaurants and co-author of Reputation Management (Marketing Guides for Small Businesses). Ken created and taught one of the first college credit Social Media Marketing classes in the US at St. Charles Community College. He has taught a course on Content Management Systems. He serves as Co-Chair of the St. Charles County Chambers of Commerce Technology Committee. https://www.youtube.com/watch?v=G5lU_gonjIU Quotes: “When many businesses put together a website, they tend to focus on what they do and use the language they are accustomed to, but they don't really think about the customer's problem.” – Ken Tucker “You have three to five seconds to convey what you do, get people to engage with your business, and make them want to stick around on your website.” - Ken Tucker “Getting customers to buy from you again is a much cheaper customer acquisition strategy than acquiring a brand new customer.” - Ken Tucker Takeaways: 00:52 Businesses must focus on solving customer problems, not just describing their own services. 02:51 Websites have only 3-5 seconds to capture a visitor's attention and communicate value. 04:37 Generic "contact us" buttons are ineffective; specific calls-to-action drive better engagement. 10:33 Marketing strategy should consider the full customer experience, from initial awareness to repeat business. 16:19 Marketing solutions need to be pragmatic and tailored to each business's specific economic realities. Resources Changescape Web (Agency) SEO for Growth Consultant (Site) Social Media Marketing for Restaurants (Book) Reputation Management (Marketing Guides for Small Businesses) (Book)

Christian Mickelsen is a leading authority on personal development and personal coaching, and is the author of 4 number one best-selling books, including ABUNDANCE UNLEASHED and GET CLIENTS TODAY. He’s the owner of a multi-million dollar coaching business that has made the Inc. 5000 list of fastest growing companies 3 years in a row. He’s been featured in Forbes, Yahoo Finance, and MSN, among others. A true visionary, and pioneering personal coach for over 18 years, he’s helped hundreds of thousands around the world experience the life-changing power of coaching. He's on a mission to get the whole world coached. https://www.youtube.com/watch?v=D7DrSSftqSc Quotes: “A coach is basically someone who helps people achieve their goals. There's a nearly unlimited supply of people who want to lose weight, get into a relationship, or are struggling to raise their kids.” – Christian Mickelsen “No matter how little you charge, there will be people who feel they can't afford it. And no matter how much you charge, there are people who can afford it and will pay for it.” - Christian Mickelsen “Nobody has it all figured out. We're all still figuring it out. We have some things figured out, and the more successful we are, the more things we have figured out.” - Christian Mickelsen Takeaways: 00:42 Coaching is a versatile business with opportunities across multiple life areas like dating, weight loss, business growth, and personal development. 04:36 Pricing in coaching is flexible - clients exist at every price point, and raising rates often attracts more serious clients. 06:51 Coaches should focus on helping clients clarify vision, strategize actions, upgrade skills, optimize the environment, and master psychology. 20:54 Creating a compelling free coaching session requires a specific, results-oriented name and clear value propositions. 29:20 Overcoming personal fears and expanding comfort zones is crucial for business growth and client acquisition. Resources Christian Mickelsen (Official Site) Get Clients Today: How To Get A Surge Of New, High Paying Coaching Clients Today & Every Day (Book) Abundance Unleashed: Open Yourself to More Money, Love, Health, and Happiness Now (Book)

Darren Virassammy says: "I am a leader who keeps an eye on our destination and initiate the practical steps to take us there, through awareness of details and their ripple impact. I align talent toward long term scalability and step aside to allow others to take ownership in their respective zones of genius. You can count on me to identify and take the present practical steps needed to bring the first version of the future vision to reality. I will work to understand what makes each person tick, seeking to hone and develop the people I am around. I push for excellence and will hold people accountable for their own capacity for human excellence. While I vigorously work toward systems, efficiency sustainability and scalability, I always advocate for setting new higher standards." He talks to us today as we find out how to create an organization that builds strengths into culture, communication, productivity and financial performance and 34 Strong's StrengthFinder tool. https://www.youtube.com/watch?v=a5eMvjdLpf4 Quotes: “People aren't valued for being valuable. They just put people in these lines, try to run them through the mill, through these cogs, and don't realize how uniquely wired people are.” – Darren Virassammy “Talent is not defined by how well you can shoot a basketball, how good you are at coloring, or anything like that. Talent is defined as our natural way of thinking, feeling, or behaving that can be productively applied.” - Darren Virassammy “Our talents can be our greatest assets and our greatest liabilities. We can overuse them or underuse them.” - Darren Virassammy Takeaways: 01:49 70% of workers are disengaged, showing a critical need for understanding individual talents in the workplace. 02:03 Focusing on people's strengths, not weaknesses, can transform organizational performance and employee satisfaction. 05:50 Personal awareness of your natural talents is the first step to professional growth and team effectiveness. 23:42 Leadership plays a crucial role in creating an engaged workplace culture that values individual contributions. 23:51 Consistent, long-term commitment is necessary to build a strengths-based organizational approach. Resources 34 Strong (Website)

Michael Solomon is an established entrepreneur and the founder of 10x Management ( the premier tech talent agency), Brick Wall Management, Musicians On Call and The Kristen Ann Carr Fund. He remains a sought-after voice in the business technology world and makes frequent appearances on Bloomberg Television, MSNBC, and BBC. He's here to talk about hiring the right team and how his musician skills also apply to building and selling software. https://www.youtube.com/watch?v=xa0fSLKDJas Quotes: “If you blame other people for the situation you're in, then you have no power to be able to change it.” – Michael Solomon “Every day, you're getting new data, and if you don't fear it and can just take it in as data, the opportunities are there. You just see them.” - Michael Solomon “The real value of having someone very experienced is that what they accomplish in an hour is very different from what someone less experienced accomplishes in an hour.” - Michael Solomon Takeaways: 02:22 High-priced tech talent can be more cost-effective when they complete work faster and more efficiently. 05:53 Being open to new data and avoiding fear can help uncover unexpected business opportunities. 17:35 Successful entrepreneurs recognize pain points and see opportunities where others see problems. 20:56 Companies should focus on understanding individual employee needs rather than using a one-size-fits-all approach to job offers. 24:30 Technical skills alone aren't enough; communication and business understanding are crucial for top-tier talent. Resources 10X Management (Website)

Dr. Richard B. Greene, DBA, SSBB, CMPE observed that having talent and skills did not guarantee success. He discovered that the missing ingredient is a mindset that is creative, powerful, and unstoppable. After years of research working with Ironman triathletes to understand how they achieve success against great odds; he has been able to capture this unique mind ability and incorporate it into an elite executive training program called The IronMan Mind. Applied properly, IronMan Mind techniques can transform your mind into a powerful tool that combined with the right skills, can make your success unstoppable. Richard is the founder of Amplifier, a business coaching and consulting company located in Sacramento, California. He works with executives in the U.S. and internationally and is also a 5-time Ironman triathlete and marathon swimmer. https://www.youtube.com/watch?v=inP6St-UY_k Quotes: “Talent and skill are not enough. The one difference was my mindset.” – Dr. Richard Greene “Time management is really a misnomer. You can't manage time, but you can manage the activities that occur within that time.” - Dr. Richard Greene “The people that learn how to manage activities within time are the people that are super productive.” - Dr. Richard Greene Takeaways: 01:36 Continuous improvement comes from understanding core principles and consistently applying them in your work and personal life. 08:54 Talent and skill alone do not guarantee success; a powerful mindset is the critical differentiator. 15:21 Simplify daily planning by focusing on one critical task and limiting your to-do list to 3-4 key items. 17:19 Personal organization and strategic planning are universal success principles, applicable across industries and life roles. 23:14 Digital distractions can significantly reduce productivity, so learn to manage notifications and unnecessary communications. Resources The Iron Man Business Coach (Official Site) Dr. Richard Greene (Amazon Books) The IronMan Mind Book of Quotes: Inspirational Quotes for Winners (Book) Dr. Richard B. Greene (LinkedIn)

Jacques Hopkins is the creator of PianoIn21Days.com where he sells an online piano course that helps people learn piano in a fast and fun way. Piano In 21 Days is now a fully automated business so He's also The Online Course Guy where he helps others turn their hobby into an online course like he did. He tells us about how he got started with online courses and now consults others who want to create and launch an online course. https://www.youtube.com/watch?v=g9N2dxNG8CI Quotes: “I failed multiple times, pretty miserably. It wasn't until I really honed in and focused on one of the things I was most passionate about that I became truly successful.” – Jacques Hopkins “The most important thing is not just to have a page that says ‘buy now,’ but to actually train them, show them some things, and talk about a common problem and how you can help solve it.” - Jacques Hopkins “The fact that I can have an impact on people all over the world is just an incredible feeling.” - Jacques Hopkins Takeaways: 01:59 Turn your hobby into a profitable online business by creating a course that solves real problems for people. 02:42 Use YouTube as a free platform to test market interest and build an email list before fully developing your course. 17:25 Create a launch strategy that builds trust and rapport with potential customers before asking them to buy. 18:09 Outsource business tasks gradually, keeping yourself as the face of the brand while documenting processes for smooth transitions. 26:58 Focus on genuinely helping customers succeed rather than just making money, which leads to greater business success. Resources Piano in 21 Days (Website) The Online Course Guy (Official Site) Jacque Hopkins (LinkedIn)

Ryan Ketchum is passionate about helping people change their bodies and change their lives. He has coached hundreds of fitness professionals and trained with thousands of clients. In addition to serving as the Executive Director of Fitness Revolution, he is also a recognized thought-leader and speaker in the fitness business. Ryan experimented his fitness & nutrition regime on himself after graduating college and became a finalist in the Precision Nutrition challenge by dropping from 330 to 220 lbs in 18 months. https://www.youtube.com/watch?v=T3IVLSi_mco Quotes: “For most trainers and fitness business owners, they end up being martyrs of the industry. They get into it because they love it, have a passion for it, and want to help people.” – Ryan Ketchum “You've got to be able to understand who your customer is. You have to understand what they want, and you must clearly communicate why you're different.” - Ryan Ketchum “At the end of the day, it's all about solving a pain or problem for someone. If we can clearly communicate how we do that, we can stand out easily.” - Ryan Ketchum Takeaways: 07:05 Give yourself space to think clearly and create a strategic business plan, stepping away from the daily grind. 11:42 Recognize that successful businesses adapt quickly and focus on delivering what customers truly want, not just selling a generic service. 16:13 Understand your ideal customer deeply and communicate why your business solves their specific problems uniquely. 19:23 Overcome business growth obstacles by addressing three key challenges: understanding unknown problems, learning implementation skills, and fixing negative mindset beliefs. 22:12 Build a business that allows you to produce results through other people, not just yourself, to scale and grow effectively. Resources Fitness Revolution (Official Site) Elite Fitness and Performance Summit (Site) Ryan Ketchum (LinkedIn)

Monica Leonelle started the Get Your Book Selling course to help authors develop their evergreen marketing plans. Evergreen marketing = evergreen sales. It works! After spending years as a marketing director at various start-ups, Monica helps people and companies tell their stories, establish themselves as thought leaders, and fill out the content on their websites. In the past, she’s worked with Inc. 100 companies like Hansen’s Natural, Trading Technologies, and Braintree. She specializes in copywriting, editing, and digital marketing. https://www.youtube.com/watch?v=E4eFILeivI4 Quotes: “The initial sale is of the smallest value because it's just one sale. However, if you get the sale, then get that person to read the book, and they love it, they can do a review. The value you can get from that one sale is huge in the back end.” – Monica Leonelle “Your book, especially if you're writing non-fiction, should lead to something much bigger. I don't want someone to just buy my book; I want them to read it, love it, and want to work with me more.” - Monica Leonelle “The book is an amazing customer acquisition tool. Amazon is the third biggest search engine in the entire world.” - Monica Leonelle Takeaways: 03:47 Authors should view book publishing as a burst-driven process, focusing on intense periods of productivity rather than maintaining a rigid daily writing schedule. 09:04 Books are powerful customer acquisition tools that should be integrated into a broader business strategy, not treated as isolated products. 15:15 Pre-order platforms offer authors strategic opportunities to build anticipation and momentum for book launches across multiple publishing channels. 19:10 Creating a detailed customer experience funnel is crucial for transforming book readers from strangers to loyal customers who might purchase higher-ticket offerings. 23:24 Amazon is the third-largest search engine, making book publishing a critical marketing strategy for gaining visibility and reaching new audiences. Resources Prose on Fire (Official Site) The World Needs Your Book (Free 4 Day Course) Get Your Book Selling (Course) Amazon Marketing Services (Amazon Marketing Services) Draft2Digital (Self Publishing) Smashwords (Books) iBooks (Apple's Book Publishing Platform) Kobo (eBooks)

Carl Gould is a business growth expert, mentor and entrepreneur. He built three multi-million dollar businesses by age 40, has mentored the launch of over 5,000 businesses, and has trained and certified over 7,000 business coaches in 35 countries. Carl has written 3 best-selling books on business strategy and growth (Blueprint for Success, The 7 Stages of Small Business Success, and most recently Biz Dev Done Right). Gould regularly appeared on the home improvement reality TV show “ThisHouseToo”, and each week he co-hosts “Quit and Get Rich” on iHeart® radio. He is the MC for EO Nerve, and Facilitator of Breakthrough the Barriers and the Firewalk Experience. Carl is married with three children and is a member of EO New Jersey. https://www.youtube.com/watch?v=Pw7C2OKSPEs Quotes: “Just because you can do it doesn't mean you should be doing it.” – Carl Gould “When you're clear about what the goals of your business are, the path you take will illuminate for you.” – Carl Gould “When your nose is down in implementation, you can't always see the horizon.” – Carl Gould Takeaways: 01:59 Addressing customer pain points directly can set your business apart from competitors. 05:27 Businesses must constantly innovate to avoid stagnation and stay competitive in the market. 15:16 Offering a premium service with strong guarantees can significantly boost business success. 22:36 Entrepreneurs should aim to be number one in their niche, not just the biggest. 24:07 Delegation and scalability are crucial for long-term business growth. Resources Carl Gould (Official Site) 7 Stage Advisors (Site) Biz Dev Done Right (Book) The 7 Stages of Small-Business Success: From Startup to Seven Figures in Three Years or Less (Book)

Kelsey Bradley founded her nonprofit Design Cause Inc. 9 months after graduating from university. Within a year she raised $35,000, enough to build a series of classrooms she had designed while in school. With the money secured she moved to rural Cameroon for a few months to oversee construction, manage the finances, and document the successful completion of the project. With this first project completed Kelsey is working to grow her organization that recently took on a new project in Malawi. Kelsey is passionate about business and helping others, which she feels are intrinsically connected. https://www.youtube.com/watch?v=owhQc3xa_U0 Quotes: “When you're so far out of your culture that you don't even know how to eat anymore, it is very challenging.” – Kelsey Bradley “A lot of people don't realize that when you make a donation to charity, it goes a long way and can do a lot of good.” – Kelsey Bradley “Get involved in an existing charity. There's so much you can gain from even just a couple of hours a week of volunteering.” – Kelsey Bradley Takeaways: 04:04 Successful projects often take years of organic growth and patient development. 11:20 Your energy and attitude during fundraising meetings directly impact your success. 18:05 Personal growth and fulfillment come from pushing beyond your comfort zone, not from easy achievements. 20:19 Small donations to existing charities can create meaningful impact without starting an entire organization. 22:34 Not all large charities are inefficient; many require infrastructure to create broader change. Resources Design Cause Inc. (Official Site) Design Cause Inc. (Facebook) Kelsey Bradley (LinkedIn)

Josh Elledge is a serial entrepreneur who builds the companies he needs most in the world. In 2014, He launched UpMyInfluence (previously upendPR) to help entrepreneurs like himself attract the perfect audiences and grow their brands without the crazy costs and contracts associated with traditional PR companies. Since then, UpMyInfluence (UMI) has evolved into a purpose-driven platform bent on totally DEMOCRATIZING access to influence. Josh wholeheartedly believes UMI has a moral imperative to help entrepreneurs own their expertise, share their wisdom, and serve the world with their collective messages. And help our members grow revenue too! https://www.youtube.com/watch?v=DVURDh262yw Quotes: “When you're so far out of your culture that you don't even know how to eat anymore, it is very challenging.” – Josh Elledge “A lot of people don't realize that when you make a donation to charity, it goes a long way and can do a lot of good.” – Josh Elledge “Get involved in an existing charity. There's so much you can gain from even just a couple of hours a week of volunteering.” – Josh Elledge Takeaways: 08:21 Build authority by creating a professional online presence that showcases your expertise and credibility. 11:48 Focus on serving audiences and creating value through unique, passionate messaging. 18:38 Develop a clear purpose and core values that guide your business decisions and communication strategy. 25:37 Invest in building a strong team to scale your business and free yourself to do what you do best. 33:55 Use media appearances and PR as a strategic tool to grow your business and increase visibility. Resources Up My Influence (Official Site) Savings Angel (Website) Josh Elledge (LinkedIn) Josh Elledge (Twitter)

Glen Shelton is the founder of Lead Heroes. Lead Heroes began in early 2015 when Glen realized there had to be a better way to get a telemarketed lead. He's tried all types of lead sources: live telemarketer, avatar, voicemail, direct mail, internet, just to name a few. The leads with highest return on investment, as well as staying consistently high in quality were live telemarketer leads. He's here to tell us about the possibilities open to you and your business with telephone marketing, from appointment setting, inbound calls, follow-ups, real estate, and insurance. https://www.youtube.com/watch?v=5jkb1nF3iLE Quotes: “Look at marketing not as ‘Oh, damn it, I have to spend money on marketing,’ but as the lifeblood of your business.” – Glen Shelton “The phone has been around for over 150 years. It's not going anywhere anytime soon. It will continue to change and evolve, but we'll still need to talk.” – Glen Shelton “That's the power of a call center, being able to reach out to that many people quickly. It's a human interaction. It's not mail, a robot, another website, or email. It's a human talking to a human. It's what we've been doing for hundreds, thousands of years.” – Glen Shelton Takeaways: 09:33 Small and medium businesses can benefit from outsourced call center services with the right budget and approach. 14:40 Phone calls remain a critical sales tool, even in an increasingly digital world. 22:46 Secondary markets often provide better marketing opportunities compared to saturated primary markets. 25:04 Human interaction through phone calls can be more effective than automated digital communication. 27:13 Successful marketing requires patience, consistent follow-up, and a willingness to experiment. Visit Lead Heroes to Find Out About Call Centers and Telemarketing

After creating, losing and rebuilding her own businesses, Leslie Hassler of Your Biz Rules now guides women business owners to bounce back from burn out, reignite growth in their businesses, and rekindle their passion for their business. With Leslie’s ability to simplify the complex process of building a business, you’ll make more progress working with Leslie than you ever did on your own. The strategies and techniques that her clients implement creates 30% to 200% growth – not just this year, but year after year. Leslie is the host of Coaching From The Carpool and appears on the Top 100 Business Coaching Blogs on the Web debuting at #41. She recently launched her first book First This, Then That: The Rules To Getting Growth Right In Your Service Based Business and is here to talk about delegating on Upwork, Fiverr, and locally -- so that you can get messy early, avoid reactive decision making, and think ahead in your business. https://www.youtube.com/watch?v=K7P2M_oMFvA Quotes: “The job of an entrepreneur is not to do the work but to ensure the work gets done.” – Leslie Hassler “We have to be wise owls in our business. We must ensure we're paying attention to what's happening so we can make strategic decisions about our future.” – Leslie Hassler “You have to get to a point where you know how to delegate, but you don't abdicate.” – Leslie Hassler Takeaways: 04:40 Getting messy early is crucial for finding your business's unique approach and secret sauce. 12:30 Delegating tasks isn't about sitting back, but about creating space to grow and focus on high-impact business activities. 19:20 Not all outsourcing platforms are the same: Fiverr works for simple tasks, Upwork for more complex projects, and local partners for strategic initiatives. 22:10 The entrepreneur's job is to ensure work gets done, not to do all the work personally. 27:50 Business growth involves cyclical processes of trying things, tracking results, and making strategic adjustments. Resources Your Biz Rules (Official Site) Leslie Hassler (LinkedIn) First This, Then That (Book) Your Biz Rules (Youtube)

Adam Hommey, Founder and Creator of The Business Creators' Institute™, helps you Emancipate the POWER of INFORMATION™ and WIN at the Game of Business and Marketing™ so you spend less time editing and maintaining - and more time educating your audience and monetizing your business. He is the host of the wildly popular Business Creators' Radio Show and have spoken around the country at events including the Dream Business Academy and Advanced Marketing Minds. For years, Adam has been the "secret weapon" in the arsenal of dozens of internet marketers, executive marketing solution providers, and professional service providers such as attorneys, accountants, medical professionals, and the like. In November 2016, Adam was a featured contributor in the international Amazon best-seller, Journeys to Success, The Millennial Edition. His much-anticipated new book, Groundhog Day is an Event, Not a Business Strategy, unearths the issues burrowed beneath the surface of your business in six areas - success mindset, converting prospects, team building, customer acquisition, persuasive language, and streamlining your operations, so you, as an entrepreneur and business creator, can grow your business and thrive at the intersection of your brilliance and passion! https://www.youtube.com/watch?v=N8pszf8dh2U Quotes: “We are the product of our education, background, experiences, and what we've gone through in life. Nobody has had the same combination of those things as we have.” – Adam Hommey “People don't buy a drill because they want to drill a hole. They buy a drill because they want to build something.” – Adam Hommey “What's most important is not what people say they want or need; it's what gets them to respond in the way we want them to respond.” – Adam Hommey Takeaways: 04:40 Small imperfections in business can actually grab customer attention and lead to unexpected success. 20:49 Breaking free from internal fears and conformity helps entrepreneurs stand out and create unique marketing strategies. 33:39 Understanding your customer's deeper motivations matters more than what they say they want. 41:22 Taking action and making direct contact with prospects is crucial for business growth. 46:36 Your unique personality and quirks can be powerful marketing tools when embraced authentically. Claim Your Copy of: Groundhog Day is An Event, Not a Business Strategy

One of the world’s first independent LinkedIn consultants and a leading pioneer in LinkedIn education, JD Gershbein serves ambitious professionals and culture-driven companies striving to make their mark in the Digital Age. Since 2006, he has drawn upon his diverse academic background—a fusion of psychology, neuroscience, and the humanities—and the improvisation skills he honed at Chicago’s famed Second City to bridge the knowledge gap between businesspeople and the online world. https://www.youtube.com/watch?v=8JUKCdbRpFk Known as The LinkedIn Style Guide, JD is widely regarded as a leader in personal branding, social networking, and social entrepreneurship, and is blazing a trail as one of the most original personalities in the leadership development arena. Quotes: “Self-confidence is our most precious commodity when it comes to ourselves, our persona, and who we are and want to be in the real world.” – JD Gershbein “If you believe it will work, then it will. If you believe that the people sending you invitations to connect are legitimate and conscientious, they turn out to be good.” – JD Gershbein Resources JD Gershbein (Official Site) Owlish Communications(Website) JD Gershbein (LinkedIn) JD Gershbein (Twitter)

Peter Sage is a serial entrepreneur, author, master trainer, international educator, philosopher and public speaker in the field of human behavior, personal development and psychology of success. Peter has started, founded & built over 20 companies over the last quarter of a century across a diverse variety of industries, including The Energie Fitness Group and World Wide Health Corporation. He is very humbled to have shared the stage with various high profile people such as Kofi Anan, Sir Richard Branson, former US President Bill Clinton and many others. His client list includes several governments, members of Royalty, Google and NASA. https://www.youtube.com/watch?v=lznIkFKoGyQ Quotes: “The purpose of life has never been to be happy. The purpose of life is to grow up and allow ourselves to mature and evolve spiritually, mentally, and emotionally.” – Peter Sage “Every river bends. Every river of life bends, twists, and turns. You can't see around the corner; you're not meant to.” – Peter Sage “Every adversity carries with it the seed of an equivalent or greater benefit.” – Peter Sage Takeaways: 06:10 Life is about personal growth, not constant happiness. 10:42 Your peer group and media consumption significantly shape your mindset. 13:03 Taking responsibility for your choices is the key to personal transformation. 17:07 Adversity provides critical feedback for personal development. 23:36 Every challenge contains hidden opportunities for learning and improvement. Resources Peter Sage (Official Site) Peter's TEDx Talk: Stop Waiting for Life to Happen (Youtube) Peter Sage (YouTube) Inside Track (Podcast)

Cailen Ascher helps women entrepreneurs design a life they love and begin living it now. Cailen has built her 6-figure business working just 3 days a week, and her signature program, 3-Day Workweek, teaches entrepreneurial women how to create their ideal schedule where they can successfully work less, make more and live better. During her 4-day weekends Cailen enjoys time with her two little daughters and husband. https://www.youtube.com/watch?v=wAVL0GI2Fsk Quotes: “In order to be my most successful self, I really needed to start acting like a CEO in my business, instead of an entrepreneurial hobbyist, figuring it out as I went.” – Cailen Ascher “This process of figuring out your best working hours and your ideal work week is really a journey into getting to know yourself better and not being so tied to what it looks like for everybody else.” – Cailen Ascher “The journey that you're on has to align with the destination where you want to go.” – Cailen Ascher Takeaways: 07:20 Track your time honestly to understand how you actually spend your working hours. 11:09 Prioritize completing meaningful tasks over checking off multiple small items. 14:50 Design a work schedule that matches your personal energy and family needs, not someone else's standard. 19:19 Create a dedicated workspace that signals professionalism and helps you stay focused on your goals. 22:33 Build your current work approach to match the successful future you want to achieve. Claim Cailen's FREE 3-Day Workweek Schedule

Anfernee Chansamooth is a virtual Chief Marketing Officer (CMO), Authentic Influence podcast host and Founder of Simple Creative Marketing. He helps emerging leaders to clarify and build their authentic brand, income and influence online. Simple Creative Marketing focuses on simplifying marketing for growth startups. Five Key Challenges prioritization: getting activities in order for maximum ROI marketing expertise misalignment in marketing: sales vs. objections systems/process: team insufficient data to make smart decisions https://www.youtube.com/watch?v=Lg62Lpf6m6s Quotes: “We're all about taking something that is potentially very confusing for a lot of people and simplifying the steps to help small businesses and startups acquire leads online.” – Anfernee Chansamooth “A lot of founders produce good quality content, but they're not doing enough work to get it out there and in front of the right audiences.” – Anfernee Chansamooth “It's not about trying to replicate someone else's model or personality because there are people who resonate with who you are as a business and as a voice.” – Anfernee Chansamooth Takeaways: 04:40 Quality content matters more than quantity when marketing your business online. 12:30 Repurposing a single piece of content across multiple platforms can maximize your marketing reach. 22:15 Not every potential customer is ready to buy immediately; some are in research mode and need to build trust. 27:20 Startups should focus on one key marketing activity that can potentially double their leads in six months. 32:00 Having clear marketing systems and processes is critical for consistent business growth. Take The Free Marketing Effective Quiz To Identify Gaps In Your Marketing

Ryan Perry is the CEO of Simple Biz Support located in the heart of wine country California. He first started video marketing in 2009 because he wasn't much of writer, but could talk. His YouTube channel focus is helping small business owners harness the power of video marketing to generate leads and sales. Since 2012, viewers have consumed 295,926 minutes of content. That's over 205 days of non-stop binge watching. https://www.youtube.com/watch?v=0-GDQ--nj1U Quotes: “If you create relevant, educational videos around your industry, you will position yourself as an expert, and people will want to check out your information.” – Ryan Perry “It's really not about your business. You, in this equation, do not matter. It's about your target audience. What are their interests? What are their concerns? What are their fears?” – Ryan Perry “Digital marketing, the internet, social media, YouTube, and podcasts allow you to present yourself as how you want versus necessarily where you are in life today.” – Ryan Perry Takeaways: 03:34 Consistency in content creation is crucial for building a strong online presence and attracting potential clients. 07:37 Create video content that solves specific problems for your audience, going deep into one topic rather than being broad. 16:17 Focus on your audience's interests, concerns, and fears instead of talking about yourself. 20:33 Use YouTube strategically by initially keeping videos private and building initial views before making them public. 24:28 Start with simple equipment and prioritize message quality over production value. Visit Simple Biz Support: Video Marketing & Digital Marketing Agency

Clay Clark is the former United States Small Business Administration Entrepreneur of the Year for the State of Oklahoma and the founder of 5 multi-million dollar companies (including: EpicPhotos.com, MakeYourLifeEpic.com, DJConnection.com, EITRLounge.com and Party Perfect (now PartyProRents.com). He is the founder of the Thrive Time Show Business Coach Program (ThriveTimeShow.com), and the co-host of the daily 2-hour Thrive Time Business Coach Radio Show and Podcast. https://www.youtube.com/watch?v=vPXQ7gCJ1dY Quotes: “You have to be eccentric to be successful. You have to do things the opposite way that everybody else is doing. You have to almost pet the proverbial cat backwards to be successful.” – Clay Clark “You either pay now or pay later with just about every decision you make about where and how you spend your time. What gets scheduled gets done.” – Clay Clark “Public relations is like gift wrapping. We live in a culture where we gift wrap everything: our politicians, corporate heads, movie and TV stars, and even our toilet paper.” – Clay Clark Takeaways: 05:08 Build systems that can scale your business beyond your personal efforts. 10:06 Block out one hour daily for strategic planning and working on your business, not just in it. 12:34 Know exactly who your ideal customers are and focus marketing efforts specifically on them. 24:33 Create a simple three-legged marketing approach instead of trying to use countless marketing channels. 28:05 Aim to get 1,000 rejections monthly as part of your business growth strategy.

Charlotte Chipperfield is the Founder and CEO of Chipperfield Media. A social media marketing agency that offers end-to-end management and consulting for CPG, retail, food, and beverage companies. In her work with Chipperfield Media, Charlotte marries her food and wine background with social strategy to help brands create powerful, brand-building, customer experiences online. Charlotte is a regular contributor to online marketing publications and has built a reputation as an expert, thought leader and speaker in the digital marketing space. She's here to explain her social media strategy when it comes to a new client, and it's not "just" about posting content! Tune in to discover more. https://www.youtube.com/watch?v=bgHMhM-Jc5o In this episode of Marketer of the Day, Charlotte explains why successful social media starts with understanding your brand and your audience before creating content. She discusses common mistakes businesses make—posting without strategy, neglecting engagement, and failing to track performance—and outlines how her team approaches social media through brand audits, audience research, and platform-specific strategies. Charlotte shares real-world examples from the wine and food industries, highlights the importance of relationship-building over quick wins, and emphasizes that social media is a long-term investment. Listeners are encouraged to revisit their brand foundations, use analytics to guide decisions, and explore support and resources at chipperfieldmedia.com. Quotes: “It's not just about posting, and it's really about engaging and building a community and being of service.” – Charlotte Chipperfield “Social media for business is very much a long game. It's an investment in a long term relationship with your customers.” – Charlotte Chipperfield “It's not about being everything to everyone on social media, but to really show up where you're most of value.” – Charlotte Chipperfield Resources Email: [email protected] Chipperfield Media: Empowered Social Media (Official Site) Charlotte Chipperfield (LinkedIn) The Social Lounge: Charlotte Chipperfield (YouTube)

Jennifer Darling has been in sales and sales management her entire professional career. After receiving a graduate degree in business management she went on to increase sales, profits and productivity at media giants FOX NBC CBS and Comcast. She is a board member of the National Speakers Association, distinguished Toastmaster and a Jeffery Gitomer Certified Advisor. (Gitomer is the author of The Sales Bible and many other NYT Best Sellers). Jennifer's area of expertise is LinkedIn, and she's here to help us get more engagement (views, likes, comments and shares) as well as help us get the most use out of LinkedIn. For example, endorsements, connections, private messages, video posts, a rock-star personal profile, publishing content to get picked up by LinkedIn Pulse, and more. https://www.youtube.com/watch?v=IbKhe-NHg8I In this episode of Marketer of the Day, Jennifer explains how to play a bigger game on LinkedIn using private messages, multimedia, Pulse articles, and daily engagement. She breaks down why LinkedIn differs from Facebook and other platforms, how publishing content can reach audiences beyond your network through search and Pulse distribution, and why mid-length text updates often outperform links and images. Jennifer also shares how she turns online engagement into offline sales through relationship building, email list growth, and consultations. Listeners are encouraged to connect with her on LinkedIn and download her free LinkedIn profile ebook at darlingcoaching.com to improve visibility, searchability, and lead generation. Quotes: “LinkedIn is such a powerful social media platform, and so many people I'm finding are just starting to jump on and get involved in it.” – Jennifer Darling “Using LinkedIn, we could just really hone in and talk about business. We can have relationships that are less personal, more professional, and there's some really cool tools in LinkedIn that you can take advantage of, that you can't take advantage of in Facebook.” – Jennifer Darling “When you put content on LinkedIn, it becomes searchable outside of LinkedIn, so you can get searched on Google and other search engines. And being with the content you're putting on LinkedIn and your profile searchable, that's not something that happens with Facebook.” – Jennifer Darling Resources Help! My Manager Is Holding Me Back! (LinkedIn Post) Darling Coaching: Build a Rockstar LinkedIn Profile (Claim Free e-Book) Jennifer Darling (LinkedIn)

Joanna Penn is an award-nominated, New York Times and USA Today bestselling author of thrillers under J.F. Penn. She also writes inspirational non-fiction for authors and is an award-winning creative entrepreneur and international professional speaker. Her site is regularly voted one of the top 10 sites for writers and self-publishers. Joanna is here to get that "finishing" energy, be more authentic, and finish what we start. Joanna is a self-published author who's always cranking out content, and she's discovered quite a bit when it comes to research, self-motivation, running a team, and so much more. https://www.youtube.com/watch?v=sDI7m4sSFP8 Quotes: “The only way to get better at writing or anything we do is by practicing. If you think you're going to be terrible on Instagram, take a picture, stick it on Instagram, and get started.” – Joanna Penn “What I found is that if you spend forever on one thing, you actually need to get past that first thing in order to open the creative pipe.” – Joanna Penn “The more authentic you are, and the more you actually share that things happen in your life, the more you resonate with people.” – Joanna Penn Resources The Creative Penn: Write, Publish, and Market Your Book (Official Site) The Creative Penn (Podcast) Joanna Penn (Twitter)

Barbara Ingrassia from Manage Copyright is a Certified Copyright Manager, Speaker and Trainer. She has a passion for raising awareness of the role of copyright in our daily lives. We are all Consumers and Creators of copyright-protected works, and understanding some copyright basics can help us achieve our goals and avoid unpleasant surprises. https://www.youtube.com/watch?v=bRp9nWqkw_s Quotes: “Copyright exists when you have something original, an original work that exhibits some creativity and is fixed in a tangible medium.” – Barbara Ingrassia “We need to assume that anything is protected by copyright until we can determine otherwise.” – Barbara Ingrassia “Just because it was there for us to see doesn't mean we can take it and use it, which seems kind of counterintuitive, but that's the way copyright works.” – Barbara Ingrassia Takeaways: 03:45 Copyright protection starts automatically when you create an original work fixed in a tangible medium. 16:09 Just because content is easy to copy online doesn't mean it's legal to use without permission. 18:06 Always assume internet content is copyrighted until you can prove otherwise. 21:03 Registering valuable creative works with the US Copyright Office provides additional legal protection. 21:56 Social media platforms like Facebook have complex terms that grant them broad rights to use your content. Resources 10 Biggest Copyright Mistakes e-book (Free E-Book) Manage Copyright (Official Site) Barbara Ingrassia (LinkedIn) Barbara Ingrassia (Facebook) Visit Manage Copyright to Discover the 10 Biggest Copyright Mistakes

Michael Jones knows how to clean up broken or hacked WordPress, Joomla, and Drupal websites. He worked for the first company to use an affiliate marketing program, the first company that was hacked, was at Yahoo! the day of their "Denial of Service" attack. He found a niche for website repair and security. It comes down to 2 things: COMMUNICATION, good or bad, if you can articulate and be honest, you can win over both happy and unhappy customers. And number 2, don't over promise and under deliver. Tell it like it really is. https://www.youtube.com/watch?v=_W_4tjgkhGA Quotes: “Your best defense against anything that happens on the internet is to have a backup of your website.” – Michael Jones “Never upgrade a live site. There are so many tools out there that you can use to clone a website and put it in a subdirectory, upgrade it there, make sure it all goes well, and then move it over.” – Michael Jones “If they want you, they're going to get you. The only thing you can do is start playing games with them until they get tired of you and move on to the next victim.” – Michael Jones Takeaways: 02:29 Website hacks are rarely personal; they're automated attacks targeting content management systems. 04:50 Always manually backup your website before making any significant changes or upgrades. 14:08 Never upgrade a live website without first cloning it to a separate environment. 21:02 Invest in a reliable firewall and ongoing website maintenance to protect your digital assets. 23:17 Cheap, automated malware removal tools can cause more damage by deleting critical website files. Resources Sites Assure (Hack Repair) 911 Website Repair (Fixes Broken Sites And Failed Upgrades)

Yuri Elkaim is a nutrition, fitness, and fat loss expert and the NYT bestselling author of The All-Day Energy Diet and The All-Day Fat Burning Diet. A former professional soccer player turned health crusader, he's most famous for helping people who've tried everything to lose weight and get in great shape, with little success, finally achieve breakthrough results. Yuri is on a mission to empower 10 million people to greater health by 2018 by making fit and healthy simple again. https://www.youtube.com/watch?v=cH6hg5Cup2g Quotes: “We went through a whole decade or so where products and info products were a big thing, and the pendulum has swung in the opposite direction now because the more high-tech we get, the more high-touch people are going to want.” – Yuri Elkaim “As entrepreneurs, our goal is simply to solve problems at a profit. That's pretty much all we do.” – Yuri Elkaim “Being you is the greatest gift that you can give to others.” – Yuri Elkaim Takeaways: 02:30 Simplify your business by focusing on solving specific client problems through group coaching, not endless content creation. 06:58 The future of online business is high-touch, personalized services that help clients achieve real results, not generic information products. 17:35 Shift from one-on-one coaching to group coaching to increase your impact, income, and personal freedom. 18:04 Premium pricing works when you can genuinely help clients solve significant problems in a structured, supportive group environment. 26:38 Build a predictable client pipeline using Facebook ads, an automated webinar, and strategy calls to attract and convert high-quality leads. Resources Yuri Elkaim (Official Site) Yuri Elkaim (YouTube) Yuri Elkaim Energy Greens (Website) The All-Day Fat-Burning Cookbook: Turbocharge Your Metabolism with More Than 125 Fast and Delicious Fat-Burning Meals (Book) Yuri Elkaim (Twitter)

Scott Beebe is the Founder and Head Coach of MyBusinessOnPurpose.com, and the host of the Business On Purpose podcast. Scott and the BOP team liberate Small Business owners from the chaos of working IN their business and help them get their lives back by articulating and implementing intentional Vision/Mission/Values, Systems and Processes. Topics of Passion Business Vision, Mission, and Values Family Vision Business Systems & Processes...working ON your business, and not IN your business Finding your "Narrow Brilliance" Daily Huddle Format 12 week plan Three goals Biggest task on plate "What barriers can I remove to help?" "Do you need anything from me?" Friday 9AM Weekly Meeting A success story related to mission and values Five core values Big Wins Accountability from last week 12 week plan Action items Training of new processes (5-8 minutes) Cap meeting at the deadline https://www.youtube.com/watch?v=AdY1B2Yt5OQ Quotes: “Where there is no vision and no structure towards that vision, the destination is unclear. Not only do people scatter, but the business owners themselves begin to scatter.” – Scott Beebe “If you're willing to spend 2 to 4 hours per week working on your business, give it about 6 to 12 months, and you'll have a business that you work on and own instead of a business that owns you.” – Scott Beebe “Any planning will trump no planning at all, as long as implementation is part of it. Implementation is the key, not necessarily planning.” – Scott Beebe Takeaways: 06:37 Resistance to business process changes is actually a sign you're moving in the right direction. 17:01 Creating business processes doesn't have to become overwhelming if you organize them systematically. 24:14 Delegation isn't about sitting back, but about multiplying your business's growth potential. 27:19 Implementing a coach's advice fully is crucial; picking and choosing undermines the entire coaching process. 28:04 Writing down your business vision allows you to execute it more effectively. Resources My Business on Purpose: Discover Your Vision Story (Free Course) Business on Purpose Podcast (Podcast) Loom (Screen Recorder)

Geoff Woods is the Vice President of The ONE Thing and the hosts The ONE Thing podcast which is in the top 5% of all podcasts in the world. After hearing the Jim Rohn quote that "you are the average of the 5 people you spend the most time with" Geoff set out on a mission to surround himself with high level CEOs and successful entrepreneurs. Fast forward just 10 months, Geoff went from employee to entrepreneur, launching a company with the co-authors of the best selling book The ONE Thing. Geoff has been featured in Entrepreneur.com and is on a mission to teach people how to take back control of their time and get clarity on how they want to invest it. The problem Geoff is solving for us today is how to achieve that "domino effect" in life through aggressive simplicity, getting clarity on priorities, time-blocking, a one page business plan, and, surprisingly, cancelling 50% of his upcoming appointments! Listen in to discover the secrets. https://www.youtube.com/watch?v=aF7-C33T0bU Quotes: “If doing the most important thing is the most important thing, why would you do anything else?” – Geoff Woods “Most people go through their days doing all the things that don't really matter and hope to free up time to do the things that matter most.” – Geoff Woods “80% of your results come from just 20% of your activities. What we teach people to do is to get clarity on their priorities—the few things that, if you knock those dominoes down, would unleash the majority of the growth in any area of your life.” – Geoff Woods Takeaways: 04:31 Most people waste time on easy, low-impact tasks that provide a quick dopamine hit but don't contribute to meaningful progress. 17:16 Protect your time by interrogating every calendar appointment and be willing to cancel up to 50% of meetings that don't directly support your key objectives. 18:23 80% of your results come from just 20% of your activities, so focus on the most critical tasks that truly move the needle. 21:27 Choose one specific, actionable task each day that, when completed, will make everything else easier or unnecessary. 29:30 When setting goals, think big picture first by imagining your future self and then work backwards to determine current priorities. Visit The 1 Thing to Use the 4-1-1 Tool

PJ Glassey is the founder of X Gyms in the Seattle area, where he invented his own methodology to save time, decrease injury rate and tone muscle instead of bulking it up. PJ spends hours each week studying the current research to further improve the X Gym methods. He has been a guest expert on TV and has hosted his own call-in talk show on KKOL and KVI radio. PJ has authored many works including local and national media articles and two books on health and fitness. He has also created a workout DVD, "X Gym Workout Protocol #1" designed to introduce non-X Gym clients to the unique concepts he has developed. PJ has been selected as one of the top fitness bloggers by several different rating sites. He continues to create free content for people through this blog, his partner blog and his various X Gym blogs. He's here to explain how he goes about solving problems AND finds new business "territory" by getting inside the mind of the prospect and discovering the gap in the marketplace. https://www.youtube.com/watch?v=h3hnzs5gZGY Quotes: “Our goal is health. If they end up getting shredded when they reach optimal health, that's great. But some people don't, and that's fine too.” – PJ Glassey “We took traditional training and turned it on its head. Instead of focusing on weights, reps, and PRs, we don't care about any of that. We just care about time under tension and controlled movements.” – PJ Glassey “I certainly encourage people to do whatever is best for them at that point in their life because anything is better than sitting on the couch.” – PJ Glassey Takeaways: 02:31 Developing a fitness system that saves time, reduces injury risk, and prevents unwanted muscle bulk is crucial for busy professionals. 13:41 Creating a specialized fitness approach for a specific age group can fill a significant gap in the market. 16:41 Building authority through free, research-backed content can attract and retain potential clients. 21:19 Content creation works best when driven by personal passion rather than following current trends. 22:49 Delegating promotional tasks allows creators to focus on generating high-quality content. Resources X Gym (West Seattle & Kirkland Personal Fitness Training) Beege and Peege (Website) X Gym (YouTube) X Gym (Facebook)

Deacon Hayes is the founder of WellKeptWallet.com, a personal finance site dedicated to helping people make money, save money and pay off debt. He has been a contributor for the US News & World Report, Investopedia, Clark Howard and more. https://www.youtube.com/watch?v=BQhOVSa9VcU Quotes: “Saying no now means that we could say yes later in life.” – Deacon Hayes “At the end of the day, it was very simple. We just needed to increase our income, decrease our expenses, and put every extra penny towards eliminating our debt.” – Deacon Hayes “It's less about retiring early and more about having financial independence, meaning that you have enough money to do whatever you want, whenever you want.” – Deacon Hayes Takeaways: 02:10 Paying off debt requires a simple mindset: increase income, decrease expenses, and put every extra penny towards debt elimination. 07:18 Media exposure and organic traffic can create opportunities for business expansion and income generation. 19:15 Building a successful blog takes time, patience, and consistent effort, often with little initial growth. 23:47 Using debt as a lifestyle choice prevents financial freedom and personal growth. 21:22 Strategic financial planning means focusing on one goal at a time and avoiding unnecessary expenses. Resources You Can Retire Early (Book) Well Kept Wallet: Financial Wisdom for Life (Official Site) Well Kept Wallet Podcast (Podcast) Debt Free in 18 Months (Course)