571: Sound Through Music: Create a Product People Already Love, Proof of Concept, and Disclipined Persistence with Alicia Regyn Patterson

Alicia Reygn Patterson is the owner of Sound Through Music, a children's educational entertainment (edu-tainment) company that teaches science with the aid of musical theatre. She's a singer songwriter, play-write, local tv producer, and a mom of 5 as well as a NYC school bus driver. She's here to share her story about creating a YouTube series and public access show to teach science to kids in a fun way: how she developed the idea, marketed it, persisted and turned it into a reality. https://www.youtube.com/watch?v=wv2Vp3HBL_0 Quotes:                                                                                                                                    “If you don't know what you're doing, put your money aside and get somebody that knows what they're doing.” – Alicia Patterson “When you're doing things, you have to set a deadline. You can't simply say, I'm going to do this or that. You must always give yourself a specific deadline and say, I'm going to do this, and I'll have it done by this particular day.” - Alicia Patterson “You have to be persistent in life. If it's something you truly want, you can't give up. You must keep going and never stop.” - Alicia Patterson Takeaways: 03:57 Science and learning are endless opportunities for creativity and exploration. 11:01 Finding what kids already love and adapting learning to their interests makes education more effective. 22:58 Successful projects require disciplined persistence and a clear, focused vision. 30:48 Hire experts for tasks you don't understand, especially in digital marketing and online presence. 35:01 Choose work that feels enjoyable, so it doesn't feel like work at all. Resources At The Wave: Sound Through Music (Official Site)