Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Steve Gordon is a bestselling author, the founder of The Unstoppable CEO, and the host of The Unstoppable CEO Podcast (now Authority Builder Podcast) and has written over 400 articles on marketing for service businesses. Through his firm, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most. When he was just 28, Steve became the CEO of an engineering/consulting firm -- but he knew nothing about marketing or selling services. Twelve years later, after growing that firm's revenue by 10-times, Steve started his second business, consulting with businesses across 30 industries—including manufacturing, professional services, construction, and consulting—to design sales, marketing, and referral systems for high-ticket/high-trust products and services. He's here to share what he's learned throughout his journey to help you attract your ideal clients and achieve the business goals you've been dreaming of. https://www.youtube.com/watch?v=Y-fFozRheDA Quotes “What makes us unique is that we take a long-term view to building a business. Many marketing tactics focus on short-term gains, but we prioritize sustainable growth.” - Steve Gordon “Over the last year, we've been focused on our clients and ourselves. We've been using the medium of podcasting to build relationships, create trust, and really set up those long-term connections.” - Steve Gordon “If you want to make your business successful, you've got to have a strong team behind it. As the business owner, focus on the one thing only you can do: show up, be the face of the business, deliver the message, and create those relationships.” - Steve Gordon Takeaways 00:56 Building long-term client relationships is more profitable than short-term marketing tactics. 02:53 Podcasting is an effective way to build trust and create connections with clients, influencers, and prospects. 05:01 Committing to a consistent content creation strategy over several years can create a powerful asset for a business. 08:58 Balancing different types of podcast episodes, such as client interviews, influencer interviews, and solo episodes, can keep the content engaging and valuable. 16:21 Focusing on the people you interview, rather than worrying about the technical details, can help overcome the initial fear and hesitation of starting a podcast. 21:47 Having a team to handle the technical aspects of podcasting allows business owners to focus on building relationships. Resources The Unstoppable Ceo: Write, publish and promote your book in 90-days, guaranteed. Connect with Steve Gordon on LinkedIn

Today's guest is Todd Hockenberry, Owner/Founder of Todd Hockenberry, Inc. (formerly Top Line Results,) a global leader in educating and helping B2B companies adapt to Internet-driven changes in buying behavior. Todd is the co-author of Inbound Organization: How to Build and Strengthen Your Company'sFuture Using Inbound Principles, released in April 2018 by John Wiley & Sons. In his book, Todd shows leaders how to build their company's future around inbound principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior. Todd helps business owners and leaders understand that mission matters, culture is destiny, and the way their prospects and customers want you to market, sell, and service them is changing, and most importantly, what to do about it. https://www.youtube.com/watch?v=qsWxBrXGAfQ Quotes “Your mission and culture must change first. Create a situation where everyone in your company understands what customer focus means, the kind of customer experience you want to deliver, and their role in delivering it.” - Todd Hockenberry “Your strategy is up to you. How you deliver it to your customers, how you communicate your tactics, and which channels you use should be dictated by your customers. Your customers should determine where you go because those are the channels they use.” - Todd Hockenberry “Start with value and customers. Focus on them, work backwards from their needs, and then figure out your tactics.” - Todd Hockenberry Takeaways 01:40 Adapting to internet-driven changes in buying behavior and creating a digital experience from the customer's perspective is crucial for B2B companies. 06:25 Applying inbound principles across the entire organization, not just the marketing team, is crucial for delivering a great customer experience. 13:04 Understanding the customer's business, how they make money, and the outcomes they are looking for is essential for effective B2B sales and marketing. 17:00 Understanding customer needs and providing value beyond just products or services is key to effective B2B marketing. 21:18 Focusing on tactics over strategy and not understanding customer needs are common mistakes B2B marketers make. Resources HubSpot CRM: Unify your growing business on one AI-powered platform that’s easy to use, delivers ROI in no time, and transforms customer happiness into your competitive edge. Todd Hockenberry: We help B2B companies understand their ideal target audience, focus their marketing efforts on what works, and coach sales teams on the realities of selling in a new world. Connect with Todd Hockenberry on LinkedIn Get a copy of Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles on Amazon

Ron Carucci is co-founder and managing partner at Navalent, working with CEOs and executives pursuing transformational change for their organizations, leaders, and industries. He has a thirty year track record helping some of the world’s most influential executives tackle challenges of strategy, organization and leadership. From start-ups to Fortune 10’s, turn-arounds to new markets and strategies, overhauling leadership and culture to re-designing for growth, he has worked in more than 25 countries on 4 continents. In addition to being a regular contributor to HBR and Forbes, and has been featured in Fortune, CEO Magazine, BusinessInsider, MSNBC, Inc, Business Week, Smart Business, and thought leaders. https://www.youtube.com/watch?v=BMhYzd5RHUU Quotes “We all have the capacity to change the stories we tell ourselves. However, if we don't, those stories about ourselves and others can start to feel like the truth.” - Ron Carucci “It's all really fixable if you invest the time to attend to it. When you let it go or ignore it, that's when really toxic stuff starts happening.” - Ron Carucci “We all need somebody to help us along the way. Why go it alone when you can have help?” - Ron Carucci Takeaways 01:46 Ethical behavior requires alignment between a person's thoughts, words, and actions across all workplace interactions. 06:05 Organizations often create environments that unintentionally encourage dishonesty through complex systemic issues. 11:43 Self-deception can be a survival mechanism in toxic workplace cultures where people feel they cannot speak truthfully. 15:34 Performance management and accountability work best when focused on genuine relationships between leaders and team members, not just paperwork. 18:54 Companies frequently make the mistake of applying superficial fixes instead of addressing root organizational problems. Resources Navalent: Partner with experts who drive meaningful, lasting change in your organization. Leading Transformation: An Owner's Manual (Free e-Book) Connect with Ron Carucci on LinkedIn

Lyndsay Phillips is a serial entrepreneur, self-professed organizational freak, client-appointed task master plus project ninja and warrior content marketer for life & business coaches, accountants and other online entrepreneurs across the globe. As the CEO & Founder of Smooth Sailing Business Growth & Smooth Business Growth Podcast– 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle. She leads a rock star team to support entrepreneurs who are seeking fast-paced business growth but finally have come to the realization that they can’t do it alone, do it all, and do it well. She is also loves sharing practical tips, business building & content marketing strategies so that you can be more productive and attract more customers faster. https://www.youtube.com/watch?v=RTg9vo8AbRU Quotes “Content marketing is as easy as ABC: Attract, Build relationships, and Convert.” - Lyndsay Phillips “I would rather tackle one thing at a time, figure each other out, make sure it's a fit, and have everything dialed in. Then, we can move on to the next thing and adapt from there. It's so much easier on everyone.” - Lyndsay Phillips “Just take action, love your business, and have fun with it.” - Lyndsay Phillips Takeaways 03:31 Content marketing works best when you understand exactly where your ideal customers spend their time online. 11:22 Organize your YouTube channel with specific playlists to help viewers easily find and consume your content. 21:30 Measure your time's worth and outsource tasks that cost less than your hourly rate, freeing you to focus on money-making activities. 23:22 Start small with outsourcing by delegating bite-sized tasks and gradually increasing team responsibilities as you build trust. 26:11 Facebook challenges are an effective way to demonstrate expertise and attract potential clients by offering practical, hands-on training. Resources Connect with Lyndsay Phillips on LinkedIn Smooth Business Podcasting: Leverage and Repurpose Your Podcast, Talks & Interviews in Powerful Ways To Boost Your Authority, Leads & Income

Law Firm Conversions was founded by sales and marketing expert, Chris Mullins. For more than 30 years, through her proprietary and guided training and programs, Chris and her team have helped hundreds of law firms around the country convert more prospects into profitable clients. Law Firm Conversions™ was created because, as the headline points out, “Great Marketing is Not Enough When Your Prospects Don’t Convert.” Whether your firm invests $50,000 or $250,000 on marketing, if your front-line team is not trained properly how to handle each and every inquiry, those marketing dollars are completely and utterly wasted. Law Firm Conversions™ is a total business solution that transforms how law firms and call centers train, coach, hire and retain intake specialists, and how front-line staff handles legal intakes. Using Chris’ proprietary training, clients are able to achieve significant financial breakthroughs in record time with less struggle and less costly, yet more effective intake conversion strategies. Now, instead of your law firm spending MORE money on marketing and advertising to generate inquiries, Law Firm Conversions™ helps you make the most of what you’re already getting. Imagine investing the same marketing dollars you are now, but converting more prospects into profitable clients–that’s what is possible with Law Firm Conversions™ Using online and offline products, services, training and coaching programs, Law Firm Conversions™ shows attorneys and their team how to handle intake calls, how to be MORE effective on the phone, in person or online with prospective clients. Law Firm Conversions™ brings together exclusive groups of like-minded attorneys, partners, intake specialist, receptionists, and managers who want to increase their case load with ideal clients, maximize their marketing dollars and create a better client experience and more rewarding law practice. Law Firm Conversions™ teaches better intake and conversion by concentrating on a proven IN.T.A.K.E.™ system, which focuses on four core areas. Relationships first business second Consistent, integrity-based sales process Empowering and enabling staff with the right skills On-going coaching and reinforcement to ensure intake quality Unfortunately, far too many law firms ignore this straightforward and proven approach. Instead, they rely on a marketing strategy that can best be described as “Spend and Hope”- whereby they SPEND more on marketing each year and HOPE that a prospective client will choose their firm to represent them. Law Firm Conversions™ helps clients understand how and where their law firm is “leaving money on the table” and provides a proven system and strategy to convert more prospects into profitable clients. If you’re tired of the “Spend and Hope” approach to growing your law firm, then contact us today and schedule your Free Mystery Call Debrief with Chris Mullins personally, and let Chris and her team of professionals show you how to convert more prospects into profitable clients. https://www.youtube.com/watch?v=kl5JkrazCNM Quotes “Role playing is the single most important strategy that can be used regularly to get it right.” - Chris Mullins “Inspect what you expect. Don't assume that because Mary or John have been with you for five, ten, or twenty years, or because you have family members working for you, everything is perfect and they're stars.” - Chris Mullins “When a prospective client or customer calls your office, remember there are no do-overs. One call does it all—the moment you hang up, it's over. You can't fix it, so get it right the first time.” - Chris Mullins Takeaways 09:23 Qualifying questions are the foundation of successful phone sales, helping businesses understand their ideal customer's needs and motivations. 11:43 Listening carefully and asking permission to repeat back a client's concerns builds trust and demonstrates genuine understanding.

Lisa Orban is an author and founder of the publishing house "Indies United." She's the author of several books, including "I'd rather Starve than Cook! A Cookbook For People Who Hate to Cook." It has received over 100 excellent ratings and reviews on Amazon and GoodReads. In 2015, she published her first book, "It'll Feel Better When It Quits Hurting: A Memoir" and has received critical acclaim by top-rated Amazon reviewers. She's published a second memoir, political satire, four optical illusion adult coloring books, and others. In 2018, she opened the publishing house Indies United to give indie authors a safe haven to publish books and avoid the pitfalls so common to this industry. https://www.youtube.com/watch?v=XKWFfbWCWIc Quotes “If you get too bored, it means you're doing something wrong.” - Lisa Orban “The average indie author will likely spend two to four hours every day on marketing and promotion if they're doing it all on their own. That's a lot of time that they can't spend writing.” - Lisa Orban “There's a stigma attached to being an indie author, and it's often not fair. Publishing houses control many aspects of the publishing world, and it's in their best interest to either promote indie authors or stigmatize them as unworthy.” - Lisa Orban Takeaways 02:55 A hybrid publishing model can solve common frustrations of both traditional publishing and self-publishing by offering authors more control, support, and opportunities. 14:41 A publishing community that supports authors can help them focus on writing while professionals handle marketing and distribution. 16:49 When creating a book, look for topics people constantly ask you about, as this indicates built-in demand and expertise. 24:53 Putting your personal story and personality into your marketing can help your book stand out in a crowded marketplace. 26:14 Publishing trends are cyclical, similar to TV show genres, making it crucial to have a flexible publishing approach that isn't locked into one narrow focus. 29:50 Trying to figure out publishing alone could take years, potentially wasting valuable time that could be spent actually writing and creating. Resources Indies United Publishing House Follow Indies United Publishing House, LLC on X (Twitter) Subscribe to Indies United Publishing House on YouTube Follow Indies United Publishing House on Instagram Connect with Lisa Orban on LinkedIn

Anton Kraly is the founder and CEO of Drop Ship Lifestyle & eCommerce Lifestyle, a digital platform dedicated to teaching online business strategies. His entrepreneurial journey began with selling cookies online before transitioning to high-ticket dropshipping, where he specializes in selling expensive products through Shopify. Known for his expertise in e-commerce and digital marketing, Anton shares his insights through his website, blog, and comprehensive online courses. Today, Anton discusses the evolution of e-commerce, specifically dropshipping techniques, and provided detailed insights on leveraging Shopify as an effective platform for online selling. https://www.youtube.com/watch?v=F044aXYS2Wk Quotes “You can never get comfortable. Even if you're doing very well and growing, you should never take anything for granted. You have to stay on top of the business and always be a student trying to learn new stuff. If you don't, give it a couple of years and what used to work will be gone.” - Anton Kraly “The truth is, there's still a ton of companies out there growing. They're just focusing on either new technologies, new ways of marketing, or sometimes new product opportunities.” - Anton Kraly “Things will happen. As everybody grows, there will be issues. Instead of freaking out, just have a plan of action. It's better to think ahead, so when things come up, you don't freak out too badly.” - Anton Kraly Takeaways 08:37 Always dedicate a small percentage of business resources to experimental strategies to stay ahead of market changes. 12:23 Choose e-commerce platforms like Shopify that offer integrated solutions for domain, payments, and website design. 14:49 Build direct relationships with product manufacturers instead of relying on middleman drop shipping directories. 17:30 High-ticket dropshipping offers better profit margins and requires less operational complexity compared to selling low-cost items. 22:17 Create a diverse marketing approach using multiple communication channels to protect against potential service disruptions. Resources Dropship Lifestyle: How to build a highly profitable, semi-automated dropship business… (Without Needing Any Experience!) eCommerce Lifestyle: For eCommerce Store Owners Who Are Tired Of “Trying” And Still Not Achieving The Level Of Success They Deserve… Subscribe to Anton Kraly - Drop Ship Lifestyle on YouTube Connect with Anton Kraly on LinkedIn

Trish Saemann is a notoriously straight-forward person who is quick to laugh and put others at ease. She is also a no-nonsense results-focused marketing expert who is intent on helping entrepreneurs get more clients they love! Co-founder of two companies, GoBeyond SEO, a digital marketing firm and Creative Clarity, a business coaching and entrepreneurial education company, she is also a graduate of the internationally recognized Goldman Sachs 10KSB program at Babson College. https://www.youtube.com/watch?v=37Qpc8cIaEU Quotes “People kind of major in minor things, and they step over dollars to pick up pennies. Don't get caught up in the small stuff. Get a professional to come in.” - Trish Saemann “When you niche down inside your business and know exactly who you're talking to, you can craft your message more appropriately, and it will connect with those students, aka your potential clients.” - Trish Saemann “Architecture typically serves a form and a function. You want it to be beautiful, but you also need doors, windows, and accessibility. Similarly, your website needs to be both accessible and beautiful.” - Trish Saemann Takeaways 05:16 Marketing is about solving customer problems, not showcasing your own achievements. 11:10 Your website and messaging must be clear and guide users to take specific actions. 16:20 Design should prioritize function over aesthetics, ensuring users can easily find what they need. 20:36 Understand your target audience's specific needs and communication preferences. 25:17 Craft messages that speak directly to the unique challenges of your ideal customer. Resources Brian Seamann's Podcast Appearance 395: Attorney Leads and Marketing: Specialize, Build Landing Pages and Send Traffic to Enjoy Consistent Business Leads with Brian Saemann GoBeyond SEO: Wait 'Til You See Your Roi Connect with Trish Saemann on LinkedIn

Todd Tresidder graduated from the University of California at Davis with a B.A. in economics and a passion for creating successful businesses. A serial entrepreneur since childhood, Todd went on to build his own wealth as a hedge fund investment manager before “retiring” at 35. He grew his net worth from less than zero at 23 to the point of financial independence just 12 years later. Todd has maintained his wealth by remaining an active investor and utilizing statistical and mathematical risk management systems for investing. Through his website at FinancialMentor.com, he teaches advanced investing and advanced retirement planning principles. Take the next step beyond conventional financial advice and discover what works, what doesn’t, and why, based on years of proven experience. https://www.youtube.com/watch?v=gRRxPJzMjlo Quotes “There's going to be a wave in the future where people realize the price of being constantly plugged in, both in terms of happiness and in terms of the deep productivity that actually moves your business and life forward.” - Todd Tresidder “The way you succeed is by matching the characteristics of the asset class to the unique characteristics of your life, your time frame, your goals, the skills you bring, and the resources you bring. All those things make you unique.” - Todd Tresidder “You've got to have a clear plan, then execute it with persistence and consistency, and you'll produce results.” - Todd Tresidder Takeaways 04:02 Limit digital distractions by keeping smartphone apps minimal and purposeful. 16:36 Wealth building requires understanding multiple asset classes beyond traditional financial planning. 19:37 Matching personal skills and goals to specific investment strategies creates more effective wealth-building approaches. 23:42 Breaking through business obstacles involves identifying specific resource limitations and finding creative solutions. 28:37 Successful entrepreneurs focus on critical tasks that directly impact business growth. Resources Financial Mentor: Invest smart. Build wealth. Retire early. Live free. Get a copy of The Leverage Equation: How to Work Less, Make More, and Cut 30 Years Off Your Retirement Plan (Financial Freedom for Smart People Book 6) on Amazon (Book) Todd's Ultimate Retirement Calculator: Calculate How Much You Need To Save, How Long Your Money Will Last, And How Soon You Can Retire Connect with Todd Tresidder on LinkedIn

Kathleen Gage is a visibility strategist, keynote speaker, and business consultant with over 25 years of experience. She helps authors, consultants, and speakers build their platforms and grow their businesses. A former bodybuilder, she now promotes plant-based wellness and has been a sobriety advocate for 35 years. Kathleen has authored multiple information products and speaks on business growth and personal development. Today, she shares her recent shift from general internet marketing to a niche focus on sustainability and plant-based wellness, highlighting the power of aligning business with personal values. https://www.youtube.com/watch?v=unEWpKtGW4U Quotes “We can take more responsibility for the choices we make. It's not just about our health, but it starts with our health. If you don't have your health, you can't run a vibrant business.” - Kathleen Gage “Success is actually very simple, but we tend to complicate it. It's about saying, 'If I want X result, what do I need to do to get that result?” - Kathleen Gage “Life is far too short, and we don't realize how short it is until we start getting up in our years. Just go out, live large, leave a legacy, and make a difference in people's lives with what you do.” - Kathleen Gage Takeaways 05:45 Your health is the foundation for running a successful business and living a quality life. 09:10 Success comes from consistent daily actions, not complicated systems. 13:42 Always have a big goal that's larger than yourself to stay motivated. 20:14 Routines and scheduled activities are critical for maintaining discipline and progress. 23:46 Reinventing yourself doesn't mean throwing away all past skills and experiences. Resources Kathleen Gage: Living on purpose… with purpose! Plant Based Eating for Health: Optimize the Health of Your Mind, Body and Soul Through Ethical Food Choices Connect with Kathleen Gage on LinkedIn Checkout Kathleen Gage Books on Amazon

Marcus Damas is an American Entrepreneur, retired professional basketball player, and devoted husband and father based in New York City. Before playing in Sweden’s professional basketball league for the Solna Vikings, Marcus played Small Forward for the Towson Tigers, Towson University’s NCAA Division 1 team in the state of Maryland, where he is on the top 20 all time scoring list. Following his basketball career, Marcus returned to New York City to pursue a career in creative leadership as the Founder and CEO of Fueled by Culture. Fueled by Culture is a burgeoning creative marketing agency that specializes in connecting and empowering brands with influencers through innovative content and experiential event programming. FBC clients and partners include Avion, Lyft, Hooch, and Postmates to name a few. Marcus Damas is also a keynote speaker at marketing conferences around the world. https://www.youtube.com/watch?v=JfNr-CQlDVU Quotes “Corn grows from corn, apples grow from apples. So, goodness comes to you if everything around you is good, and negativity comes to you if everything around you or within you is negative.” - Marcus Damas “Every part of the journey is a part of the journey forward.” - Marcus Damas “Circumstance does not make the man or woman; the man or woman makes themselves.” - Marcus Damas Takeaways 05:34 Networking and taking calculated risks can open unexpected opportunities in business. 08:54 Entrepreneurship can be a powerful path for creating generational change, especially for underrepresented communities. 09:58 Building a company culture based on core values like family, honesty, and hard work creates a strong foundation for success. 13:23 Personal growth and internal change are crucial to overcoming societal limitations. 18:49 Persistence and targeting the right connections are key to landing significant business partnerships. Resources Fueled by Culture: Driving Conversations. Sparking Progress. Cultivating Change. Marcus Damas on Instagram Marcus Damas on X (Twitter) Connect with Marcus Damas on LinkedIn

Ryan Cote is the Director of Digital Services and Partner at Ballantine, a third-generation family-owned direct mail and digital marketing company based out of Fairfield, NJ. With Ballantine since 2003, a family-owned business started in 1966 by his great-uncle, Ryan now manages the growing digital marketing division. From lead generation to marketing strategy for small businesses, Ryan and his company rise above the get-featured-quick schemes so often attributed to digital marketing. He loves to geek out on technical marketing talk as well as work with real-world business owners about growing their book of business in today’s online world. https://www.youtube.com/watch?v=m4SBsdxGd6Q Quotes “It's pretty exciting that we can reach people through so many different channels now with the technology available to us.” - Ryan Cote “Nonprofits use a lot of direct mail because their typical donors tend to be a bit older and often respond better to mail.” - Ryan Cote “If you're a business owner, you're a marketer. You often don't know what you don't know. I'm still surprised at how many clients we get whose websites are not mobile responsive, and where the calls to action are very weak or missing altogether.” - Ryan Cote Takeaways 04:07 Repeated marketing touches across multiple channels are crucial for capturing customer attention. 07:29 Direct mail can be highly effective when businesses get creative with formats like video mailers and clear envelopes. 13:39 Integrated marketing campaigns that combine print, email, and social media can significantly improve customer engagement. 16:08 Different industries and demographics respond differently to marketing channels, so understanding your target audience is key. 21:01 A strong website with mobile responsiveness and clear call-to-actions is the foundation of successful digital marketing. Resources Ballantine: If your company is in need of direct mail production, Ballantine’s marketing experts offer strategic consultation and flawless execution to help your brand connect with customers and prospects. Connect with Ryan Cote on LinkedIn

Mojca Zove is the owner of Super Spicy Media and a Facebook Ads Expert that helps +7-figure companies generate leads and increase profits with Facebook Ads. She's the author of The Facebook Ads Manual, a book that helped hundreds of people launch their first successful Facebook Advertising campaign. She recently launched her online course - The Science of Facebook Ads. She's an international speaker. She appeared on MicroConf, Double Your Freelancing Conference, Seanwes Conf, BaconBiz and others. https://www.youtube.com/watch?v=JvrqkkjmCts Quotes “I'm never going to guarantee success, because no one can guarantee it. What I can guarantee is that I will do my best to earn more and to help you get more profit.” - Mojca Zove “I always share everything, and I encourage my clients to do the same. That's how people find you, and your product naturally becomes the direction they go in later.” - Mojca Zove “You don't want to go really complex at the beginning because you'll get overwhelmed really fast, the results won't be as tangible, and you won't get the quality results you need to determine which direction to go next.” - Mojca Zove Takeaways 02:44 Honesty and personal connection matter more than flashy promises in digital marketing. 06:33 Start Facebook ad campaigns with valuable content that solves real audience problems. 10:57 Experiment with different content formats to understand what your audience prefers. 13:40 Track both Facebook engagement and website conversion rates to optimize ad performance. 16:52 Build marketing funnels step by step, beginning with awareness and gradually moving to sales. Resources Super Spicy Media: We help 7-figure businesses take their content game up a notch The Science of Facebook Ads: Sign up for the waiting list below and get notified when enrollment opens again. Connect with Moja Zove on LinkedIn

Marisa Cali is a seasoned digital marketing professional with 12 years of experience specializing in social media strategy and content coaching. She runs her own company, Be Present (formerly All the Social), where she helps B2B businesses and startup founders develop effective personal branding and social media approaches. With a strong background in graphic design and digital marketing, Marisa focuses on helping small teams create authentic and strategic online content. https://www.youtube.com/watch?v=2_ZOYNeCN8E Quotes “I have the ability to see the big picture when it comes to figuring out the needs of the client. I ensure that the tasks we implement and the strategies we devise align with their goals.” - Marisa Cali “Sometimes it takes a while for people to trust you and want to work with you. It's not that quick.” - Marisa Cali “Figuring out how you can be in front of people, besides just posting static content, is important. People want to see and hear you.” - Marisa Cali Takeaways 04:39 Authentic online presence matters more than polished, impersonal branding. 08:38 Social media strategy should always start with clear, measurable business goals. 10:21 Consistent content creation requires understanding your target audience and platform dynamics. 19:22 Video content is crucial for connecting with audiences across different platforms. 21:36 LinkedIn is a powerful tool for B2B businesses seeking quality lead generation. Resources Be Present (formerly All the Social): BE PRESENT FOR THE CONVERSATIONS THAT MATTER Connect with Marisa Cali on LinkedIn

Natasha Davis, is a Registered Nurse, Branding Strategist and Corporate Trainer. As a certified expert in email & social media marketing and branding, she thrives on fixing problems and eliminating frustrations for companies and their executives. Over the past 15 years, Natasha has worked with several companies and professionals to assist them in enhancing their business potential, brand equity, brand loyalty, cash flow, customer satisfaction and marketing strategy through the power of impactful branding. Because she uncomplicates the most complicates aspects in business, her clients affectionately refer to her as "The Chief Visionary" Natasha has the ability to quickly identify issues, find solutions, get results and improve outcomes. https://www.youtube.com/watch?v=CVoptcUkkmI Quotes “Duplicity is ultimately waste, and waste has no return on investment at all—never.” - Natasha Davis “If you don't have customers, you don't have a business. And if you have unhappy customers, you're not going to have a business for long.” - Natasha Davis “I don't want to take anyone's money if they don't get what they want. We work very hard to serve people, and that's really important.” - Natasha Davis Takeaways 04:55 Solving internal problems is often more important than seeking new customers when facing business challenges. 16:15 Small inefficiencies in daily work processes can accumulate to significant financial waste over time. 22:16 Creating a successful business solution requires extensive testing, user feedback, and a phased rollout approach. 25:49 Consultants should focus on providing clear, immediate value and reducing client uncertainty about their services. 29:15 Effective business relationships are like matchmaking - both parties must determine if they are a good fit for each other. Resources Previous Appearance 205: Branding: Strategically Focus Your Pricing, Content, Client Acquisition, Company Culture, Business Model, Customer Experience, and Identity with Natasha Davis Impact Branding Consulting: Strategic Branding & Business Consulting Connect with Natasha E. Davis, MBA-M, RN-MSN, CSMA, CEME on LinkedIn

Dr. Joe Schaefer, Co-Founder of Motiliti, is a digital marketing expert with an incredibly diverse background. In addition to owning a digital marketing agency for over 11 years and working personally with hundreds of business clients, he has a PhD in Neurophysiology from the University of Texas. His clients often call him Doctor Joe, but hundreds other people call him Master Joe as he is also a 7th degree black belt in kung Fu and operates a school of 300+ students in Austin. He has has trained and taught for over 30 years. He brings these various disciplines together into every strategy and tactic he uses to take his business clients to their next level in web marketing. https://www.youtube.com/watch?v=qxtXAm7hj50 Quotes “Business owners often have a huge blind spot when it comes to their website and marketing. They need someone from outside their organization to shake things up a little.” - Dr. Joe Schaefer “We all know exactly what our website should look like if we were able to set aside our biases and view it as we do every other website.” - Dr. Joe Schaefer “Anything worth doing is a long journey where you're always kind of restarting it again.” - Dr. Joe Schaefer Takeaways 05:55 Physical exercise is crucial for entrepreneurs to manage stress, recharge mental batteries, and maintain peak performance. 10:24 When designing a website, prioritize clear conversion goals over aesthetic design - focus on what action you want visitors to take. 19:59 Every website visitor's primary question is usually about pricing, so make it easy and upfront. 22:19 Effective marketing sometimes means making people slightly uncomfortable or even angry, which signals you're saying something meaningful. 28:49 Business growth is like martial arts training: expect challenges, set realistic expectations, and understand success takes consistent effort over time. 31:47 Compare your website with competitors' sites and critically ask yourself why someone would choose your business over others. Resources Motiliti: Unlock the Power of Digital Marketing—once and for all | Austin SEO & Austin Digital Marketing Agency Check out Dr. Joe Schaefer Books on Amazon Follow Joe Schaefer on X (Twitter) Connect with Dr, Joe Schaefer on LinkedIn

John Jonas has helped thousands of entrepreneurs succeed in their business by doing outsourcing differently. He created and runs OnlineJobs.ph, the largest website for finding Filipino virtual workers, with over half a million Filipino resumes and hundreds of thousands of employers from around the world using it. He works about 17 hours per week, choosing to spend his time with his family rather than working. https://www.youtube.com/watch?v=4mLb3kFk-es Quotes “The thing that really changes people is that there's outsourcing that people know and don't care about because it's kind of subpar. However, there's a different approach that most people aren't aware of. When I stumbled upon it 15 years ago, it changed my life.” - John Jonas “Once you have this person, you're teaching them more and more. As things start to connect and click with them, you'll need to spend less time with them, and they'll become more capable.” - John Jonas “The biggest cultural issue you'll run into is that Filipinos want to make you happy. It's an inherent cultural trait, but they also describe themselves as shy. When they say 'we're shy,' it's really about not wanting to lose face.” - John Jonas Takeaways 06:04 The real breakthrough in outsourcing comes from committing to a full-time worker, even when you're unsure if you can keep them consistently busy. 12:13 Training employees takes time, but creates long-term value and loyalty that outweighs initial investment. 18:32 Hiring full-time workers from the Philippines can dramatically reduce your workload and increase business efficiency. 22:27 Outsourcing works best when you choose tasks you already know how to do, allowing you to teach and transfer skills effectively. 26:10 Cultural understanding is critical when working with international teams, especially recognizing communication patterns and expectations. 32:50 The goal of outsourcing is to buy back your time and shift from working in your business to working on your business. Resources OnlineJobs.ph: World's Largest And Safest Marketplace For Finding Rock Star Filipino Workers Connect with John Jonas on LinkedIn

Elizabeth Barry is an author, marketing executive and a badass leadership coach. She teaches people self-love, exceptional communication skills and how to live a life fulfilled, both in and out of the office. For over a decade, she's taught self-branding workshops and helped leaders discover their business BEST through the art of powerful communication, personal branding, marketing and PR. She's devised a 2018 coaching mastermind program that transforms lives, unblocks energies and helps amazing CEOs, managers and Founders engage in discovering and rediscovering their creative life powers. https://www.youtube.com/watch?v=T0pfJVrDqho Quotes: “The idea of owning vulnerability, whether speaking less or speaking up, is about being a kind and compassionate communicator. It means using less power, less demand, less force, and more authenticity in who you are. It's not necessarily about speaking about feelings but owning them and responding rather than reacting.” - Elizabeth Barry “We can never blame anyone else for the things we're not getting. We have to look within, and it all starts exactly there, inside.” - Elizabeth Barry “There's nothing better than learning that other people have done the same thing so that we don't feel alone.” - Elizabeth Barry Takeaways: 01:30 Personal and professional development starts with looking inward and understanding your communication patterns. 02:10 Getting out of your own way requires understanding and owning your personal vulnerabilities. 06:35 Effective communication means listening more and speaking less with intentional, compassionate words. 17:44 Professional growth happens through small, consistent steps of self-awareness and boundary-setting. 22:59 Fear of vulnerability often prevents people from recognizing their true potential and worth. Resources Beyond Ego (Podcast) Elizabeth Barry Consulting (Official Site) The Kind Communicator: Kindness, Compassion and Wisdom for all Business Leaders (Book) Own Your Vulnerability: Become a Self-Loving Powerful Woman: A Woman’s Guide to Renewal Through Life, Self-love, Career and Spirituality (Book)

Rev Ciancio is a Senior Marketing, Branding and Digital Strategist with 20 years of experience in digital marketing and business development, specializing in hospitality marketing, content and local SEO. He has led many clients to new levels of local, national and international success in the hospitality, financial service and entertainment sectors. He is also former agency owner as well as a former New York City bar owner. Rev is an “expert burger taster” and pens hospitality and marketing tips on his Instagram @revciancio as well as his LinkedIn Profile. https://www.youtube.com/watch?v=ONEXq5iOko0 Quotes: “Be awesome at two things and outsource everything else.” - Rev Ciancio “You are failing your business if you do not manage your online listings. Three out of four transactions for a business happen online on one of those sites before it ever happens on a business's website. So if you're not managing that information, you're basically letting the internet decide where your customer should go.” - Rev Ciancio “Having a great website is important, but managing your information everywhere it lives is even more important.” - Rev Ciancio Takeaways: 05:48 Success comes from being skilled at your core craft while understanding enough about business to make smart hiring choices. 08:48 Track your business metrics closely and recognize when performance stalls, as this signals the need for strategic changes. 16:26 Avoid complex solutions and focus on executing 3-4 simple, targeted strategies that can help your business move forward. 21:07 Before trying advanced marketing tactics, ensure you've covered fundamental marketing bases like email lists and social media posts. 29:08 For location-based businesses, managing online listings accurately is critical since most customer transactions start with online research. Resources Foodie Tribe (Website) Rev Ciancio (Yext Profile) Rev Ciancio (Instagram) Rev Ciancio (Twitter) Rev Ciancio (LinkedIn)

RC Peck is a certified Financial Planner (CFP), a Registered Investment Advisor and a Master NLP practitioner. RC Peck is also the author of Fearless Wealth, Simple Steps to Growing and Harvesting Money. RC Peck is the founder of Fearless Wealth, a San Francisco-based investment education company that delivers unique workshops, training and presentations to the public and companies worldwide. His passion is giving people the facts, the tools and the specific steps necessary to become self-sufficient at managing and understanding their money. However, RC's approach is not what one might expect. He starts where people look last - at themselves. He believes that growing one's money has to start with one's behaviors about money. https://www.youtube.com/watch?v=gW4-OTEnHSA Born in Cincinnati, he started trading his own account when he was 15 years old. Since then he's traded commodities in New York City; designed an investment method that protects and grows money more efficiently than Wall Street; and has interviewed hundreds of traders, investors and millionaires on four continents for one purpose - to find out what works. Based on his ten years of financial research, RC published Fearless Wealth Simple Steps to Grow and Harvest Your Money and founded Fearless Wealth Workshops in 1997. You can find RC's work on his website at FearlessWealth.com. Quotes: “The main belief system coming is that investing and the economy is incredibly complicated. They build this narrative around how complicated investing is. They say that because it's so complicated, the solution or the answer has to be equally complicated.” - RC Peck “Most advisors, when it comes to actually growing money, greatly underperform what I call the free market rate of return. So they're not really adding the value they claim you need.” - RC Peck “There are periods when the market clearly needs a major correction. If you study the transition between one asset to another, once you see it, you can't unsee it. You'll realize, 'Oh my gosh, I've overcomplicated this.'” - RC Peck Takeaways: 07:26 Most successful financial strategies involve moderation, not extreme approaches. 12:13 Money decisions are not about being passive or active, but about understanding market conditions. 21:15 Opening financial statements won't kill you, despite the fear and anxiety you might feel. 25:44 Making money and keeping money require completely different skills and behaviors. 27:37 Being dynamic and knowing when to switch financial strategies is crucial for long-term success. Resources FearlessWealth (Official Site) RC Peck (Twitter) RC Peck (LinkedIn) RC Peck (YouTube)

Jeff Traister, Your Marketing Superhero, provides digital direct response marketing services, strategy, persuasive copywriting, marketing automation consulting, social media marketing management, WordPress web design and content plus video post-production to companies & industries worldwide. Five Trends with Digital Marketing content marketing: nurturing leads and prospects into customers marketing automation: conversion, retention, CRM's, e-commerce mobile marketing: landing pages, texting social media marketing: interacting with leads to start selling e-commerce: B2B & manufacturers Types of Digital Marketing Campaigns lead generation (opt-in, free report) sales conversion (persuade with a sales letter) trust building (whitepaper, success stories) retention campaign (get established clients to buy more) upsells and downsells (cart abandonment, lesser-quantity offers) Jeff Traister develops direct response marketing strategies for start-up ventures, new product launches and market share expansion. These strategies involve digital media, automation and e-commerce. https://www.youtube.com/watch?v=AMXWtglT1Ss Quotes: “Content marketing is important because the customer life cycle varies from product to product, company to company. Some prospects that enter a company's funnel may not buy right away. So what do you do with that contact? You don't give up.” - Jeffrey Traister “If you start advertising, that means you're starting to spend money. As soon as you spend money, you need a way to convert that contact, that lead, into a customer.” - Jeffrey Traister “One of the great things with automation is that we're able to ask questions to gather information about the audience. By doing that, the audience member will have a greater appreciation of the relationship with you.” - Jeffrey Traister Takeaways: 01:13 Digital marketing requires a multi-channel approach, focusing on content marketing, marketing automation, mobile strategies, social media engagement, and e-commerce expansion. 14:20 Prioritize content marketing across multiple channels to establish trust and credibility with potential customers. 17:08 Focus on nurturing existing customers to maximize business profits, as retention is cheaper and more effective than constantly acquiring new leads. 19:19 Build a complete sales funnel before investing in traffic, ensuring you have a strategic way to convert prospects into customers. 22:50 Use dedicated landing pages with lead magnets instead of sending cold traffic directly to sales pages or homepages. 26:46 Implement marketing automation to ask questions and gather audience information, creating more meaningful customer relationships. Resources Jeff Traister Digital Marketing Automation (Free Report) Jeff Traister (LinkedIn) Text "firstname lastname email" to phone number: 561-277-3363

Melinda Kelly wants to know: are you a "coach resister?" You're afraid to invest the money? Don't want to give up control to someone else? Think you know better and if you tough it out, it will get better? You've tried and it didn't work, so you won't give it another shot? Until, maybe, the hammer comes down! Your business hits rock bottom, your partner leaves you, your health deserts you, you're so miserable you're loading up on anti-depressants? That's usually when someone gets desperate enough to hire a coach. But Melinda J. Kelly says it's a mistake to wait that long when there are so many ways for you to thrive and succeed NOW with a coach that's right for you. But there's more to it than just hiring a coach...you have to be ready, willing and have the right mindset to make the relationship succeed...and she tells you how you can go deeply within to prepare yourself for a coaching relationship that will take you far beyond what you can do on your own. She provides the roadmap in today's podcast episode where we discuss Finding Your Coach and Diving Deep Within. https://www.youtube.com/watch?v=RMCWe83NGAw Quotes: “We are so smart we're stupid. We're so full of knowing everything that we don't realize there are still a few things we don't know.” - Melinda Kelly “Your friends admire you for your qualities, but they love you for your flaws.” - Melinda Kelly “Success is getting what you want, but happiness is wanting what you get. Too often, we're chasing somebody else's dream. I want everyone to have everything, but I want it to be their everything.” - Melinda Kelly Takeaways: 03:54 Asking for help is a sign of strength, not weakness, and can lead to personal and professional growth. 09:08 Being open to feedback requires setting aside ego and truly listening to new perspectives. 19:08 Coaching relationships should be viewed as equal partnerships focused on mutual benefit and learning. 23:12 Self-awareness is crucial in choosing the right mentor and getting the most out of coaching experiences. 27:47 Success isn't just about achieving goals, but about finding happiness and pursuing your own dreams.Resources Melinda J. Kelly (Official Site) Contact Melinda (To receive a copy of her Aha! quiz) Finding Your Coach: Diving Deep Within Kindle Edition (Book)

Robert Plank, host of this podcast and author of The Checklist Mindset, is back to share with you a few powerful tools that will make a huge difference in your happiness, productivity, and throughput. https://www.youtube.com/watch?v=lLaRbBkUGvc Quotes: “If it's important, you'll find a way. If it's not important, you'll find an excuse.” – Robert Plank “If something makes you uncomfortable or fearful, you should pursue it. Make an effort to face those challenges over and over again.” - Robert Plank “Don't feel bad if you throw away most of what you write down. Whether it's ideas for information, products, websites, blog posts, or podcast ideas, you need to write down all the bad stuff to get to the good stuff.” - Robert Plank Takeaways: 00:15 Facing your fears directly is the most effective way to overcome them, whether it's public speaking, money anxiety, or personal challenges. 02:30 Consistently checking and engaging with your finances reduces money anxiety and helps maintain better financial awareness. 10:13 Using digital tools like LastPass and Google Drive can significantly improve productivity, security, and organization in both personal and professional settings. 20:25 Outsourcing repetitive or time-consuming tasks through platforms like Upwork allows entrepreneurs to focus on high-value activities that truly matter. 33:41 Mind mapping is a powerful technique to unlock creativity, generate ideas, and organize complex thoughts, even if most initial ideas are discarded. Resources LastPass (password manager) Google Drive (cloud storage & document sharing) Google Chrome (internet browser with add-ons including Permanent Clipboard) MindMeister (online mindmapping tool) Upwork (delegate)

Today, we're talking about co-working spaces with Anne Driscoll (President & COO) and Chris Schultz (CEO) of Launch Pad. Co-working is a great solution for you if you're looking for a more professional appearance, to achieve more focus, productivity, networking, and inspiration. Plus, we cover many aspects of co-working you've probably overlooked. Example: co-working space networks, rentable conference rooms (and podcasting booths), as well as trial periods and multiple packages. Tune in and discover what you need to know about co-working. https://www.youtube.com/watch?v=1B3N_rIViy0 Quotes: “No matter what phase of entrepreneurship you're in, you're trying to make it happen. And we all are, at some level, trying to be a bit bigger than we are.” “Community is one of the best drivers of principles and guidelines. We use our community to help draft principles, shape operating activities, and guide good behavior.” “At the end of the day, if you're serious about your work, find a place where you can be serious and feel a sense of belonging. There's nothing lonelier than trying to hustle every single day alone. Having a community of like-minded folks facing the same challenges makes it easier.” Takeaways: 02:57 Co-working spaces provide a professional environment that helps entrepreneurs stay motivated and focused. 03:33 Working from home can lead to distractions and reduced productivity, making co-working spaces an attractive alternative. 05:19 Networking and community support are crucial benefits of co-working spaces for business growth. 08:02 Flexible membership options allow entrepreneurs to scale their workspace as their business evolves. 15:11 Overcoming imposter syndrome is easier in a supportive, inclusive community environment. 21:20 Successful entrepreneurs take a long-term view when investing in their professional environment. Resources Launch Pad (co-working workspace & community) Launch Pad (Twitter) Proximity.space (co-working software)

Michael Zipursky coaches consultants. He wants you to develop a mindset of serving (solving problems) so that you can create powerful systems, attract more clients, and ultimately increase your fees, so you are paid based on results and not hours (or days). Listen in to discover how to set yourself apart, have conversations with your prospects, and fill the pipeline. https://www.youtube.com/watch?v=sJfjQVP8jVs&pp=ygUPcm9iZXJ0cGxhbmsgNjI5 Quotes: “The real realization for people is that clients don't actually care about timing. What they care about is whether they are getting the results they want.” – Michael Zipursky “The opportunity for consultants is to go deeper and have more meaningful consulting sales conversations before starting a project. This allows you to truly understand the buyer and get to the core of what is meaningful and valuable for them.” - Michael Zipursky “Give yourself a little more space to understand that these things are not mistakes. They're lessons to be learned and opportunities to improve.” - Michael Zipursky Takeaways: 02:31 Successful consulting is about solving problems and helping clients reach their goals, not just selling hours of work. 18:33 The key to winning more business is understanding a client's true needs through deep, thoughtful questions. 14:53 Consultants should focus on the value and results they deliver, not just the time spent on a project. 22:33 Fear of failure and desire for perfection often hold consultants back from taking meaningful action. 26:51 Building a consulting business requires a long-term mindset and viewing mistakes as learning opportunities. Resources Consulting Success (Website) Michael Zipursky (LinkedIn) Michael Zipursky (Amazon) Michael Zipursky (Twitter)

Tune in right now to hear the secrets of creating a compilation book -- plus why, whether you have an existing podcast or are even thinking about creating a new podcast -- you should pursue this avenue to help your podcast interviewees get more exposure! https://www.youtube.com/watch?v=HW4Kqucyv74&pp=ygUPcm9iZXJ0cGxhbmsgNjI4 Click to Buy the "Marketer of the Day" Compilation Book Quotes: “If you limit yourself to just internet marketing or just business owners, you're really holding yourself back.” – Robert Plank “If you hop on five podcasts a day, you could snowball into multiple sources of traffic. Some podcasts will pay out better than others.” - Robert Plank “This whole networking game with podcasting is huge. You could literally spend all day, every day, hopping on different shows, sharing what you know, and that's it.” - Robert Plank Takeaways: 09:04 Podcasting allows you to build a network by interviewing diverse guests outside your immediate industry. 13:04 Compilation books offer a unique way to monetize podcast content and create deeper connections with guests. 19:22 Appearing on multiple podcasts can be an effective traffic and brand-building strategy for entrepreneurs. 20:24 Creating a book with podcast guests can provide mutual benefits through shared exposure and promotion. 21:21 Networking through podcasts and compilation books can open doors to future collaborations and speaking opportunities.

Robert Plank is back to explain how his wife (and many up-and-coming entrepreneurs) have used the Amazon Audible ACX marketplace to boot-strap their self-funding online business by narrating entire audiobooks. How is it done? What tools and experience are required? What are the steps? It's all explained in today's training. https://www.youtube.com/watch?v=A9nBg7fvaTs&pp=ygUPcm9iZXJ0cGxhbmsgNjI3 Quotes: “It's important to publish consistently—putting out episodes every week, three times a week if possible. But don't let a strict release schedule stop you from doing things.” – Robert Plank “If a client is always on your mind in a bad way, then you should fire them. Life's too short not to be happy. So if a client is a pain in the butt, wants extra stuff, or wants to pay you less, you can say, 'See you later.'” - Robert Plank “If it sounds overwhelming, it's a sign that you should hire someone to help with some of the work. This way, you can focus on high-level tasks. The idea is to have so much going on, so much money coming in, and so many clients that you're too busy not to delegate a lot of the work.” - Robert Plank Takeaways: 00:49 Consistency in content creation doesn't mean you must stick to a rigid schedule; podcasts and creative projects can be flexible and released as you feel inspired. 08:27 Amazon's publishing platforms offer multiple ways to transform written content into different formats, making it easier than ever for authors to reach diverse audiences. 15:13 Audiobook narration on ACX provides flexible income opportunities, with options to get paid upfront or through royalty splits, allowing narrators to choose their preferred compensation model. 27:15 Building a successful voice-over business requires dedicating at least one hour every morning to developing your skills, auditioning, and expanding your professional network. 42:10 True professional freedom comes from having multiple clients, not just one or two, which allows you to increase rates, fire difficult clients, and maintain financial stability. 49:46 Treat your voice-over work as a business, not an art form, by having predictable systems, multiple income streams, and a strategic approach to client acquisition. 56:30 Audiobook narration platforms like ACX offer opportunities for aspiring voice actors to build a portfolio, gain experience, and potentially create a sustainable income stream. Resources Audacity (Sound Recorder) Blue Yeti (Microphone) VO Success Formula (Voiceover Training)

Mooniek Seebregts has coached since 2002, she also is a speaker and an international bestselling author. In 2013 she became founder and director of The Center for Innovation for Leaders located in Sacramento, California, because she realized that, "People like to go after their full potential, they want to be a great leader, but they often don’t know how to get there." https://www.youtube.com/watch?v=wzWdVOOsI8g&pp=ygUPcm9iZXJ0cGxhbmsgNjI2 Quotes: “Self-development is hugely important. So, if I am not confident on the outside, there is something I need to work on inside.” – Mooniek Seebregts “As a leader, you always want to take care of yourself first. What we put out will come back to us.” - Mooniek Seebregts “Difficult employees usually have many layers. They're not just difficult for no reason; there is something underlying why they are seen as difficult or why they feel difficult.” - Mooniek Seebregts Takeaways: 05:18 We are raised as followers, which makes it challenging to become confident leaders later in life. 09:53 Personal development requires examining subconscious beliefs and choosing which thoughts truly serve us. 14:14 Leadership is a continuous cycle of giving and receiving support, like a figure-eight pattern. 19:51 Understanding and addressing personal unhappiness is crucial for professional growth and team dynamics. 24:14 Journaling can help clear mental clutter and uncover deeper insights about ourselves. Resources Center of Innovation for Leaders (Official Site) Mooniek Seebregts (LinkedIn) Email: [email protected]

If you've ever thought about making money from a membership site, you'll want to listen in as Robert discusses what you need to do to keep things simple, hit real goals, and get out of idea mode so you can start making money. (Thanks for write-in questions from Howard Hopgood, Julie Robitaille, Vernon Jeter and Joe Donnalley). https://www.youtube.com/watch?v=BWZeqS9mcqw&pp=ygUPcm9iZXJ0cGxhbmsgNjI1 Burnout -> better goals Follow through -> accountability Progress -> take a focused 20 minutes to knock out the first step Motivation -> people, milestones, results Clarity -> journaling Quotes: “Motivation comes and goes, and you don't need it to take action. It's nice, though, if you have it. The way to get your motivation back is to be around people who interest you.” – Robert Plank “Shut out the distractions, shut out all the millions of choices, because unless you do, you're going to be trapped in that bubble of mediocrity.” - Robert Plank “If you're burned out, it means you need to have better goals. If you lack follow-through, it means you need accountability.” - Robert Plank Takeaways: 04:40 Start your membership site by solving one specific problem for your target audience, not trying to solve everything at once. 12:15 Focus on creating a simple, low-ticket product first and prove its concept before adding complex features or increasing price. 22:30 Your motivation doesn't need to be constant; commit to taking small actions even when you don't feel excited about the task. 31:20 Let your customers guide your product development by listening to their questions and feedback. 38:50 Success isn't about a massive launch, but about consistent small steps and gradually improving your offering. Join Membership Cube to Create Your Passive Income Site Today

Robert is back answering YOUR questions about podcasting: what equipment to buy, what to talk about, how to market it, and additional possibilities you may not have thought of... https://www.youtube.com/watch?v=c_edqkz_Inw&pp=ygUPcm9iZXJ0cGxhbmsgNjI0 Quotes: “If you haven't talked to someone on the phone, Skype, Zoom, GoTo Webinar, or something similar—if you haven't had that immediate human interaction in your industry this month—then maybe that's something to look into.” – Robert Plank “When you put out a lot of content, you won't know at first what's working and what's not working.” - Robert Plank “There are no bad ideas with your podcast. The only bad idea is not putting them out there. So, be bold and put out podcast episodes on all kinds of random stuff.” - Robert Plank Takeaways: 00:14 Podcasting gives you total control over your business, letting you set your own rules and format. 06:24 Your podcast doesn't need to follow strict guidelines - you can be genuine, get to the point, and create something unique in your niche. 07:15 The key to overcoming business burnout is helping people solve real problems they're struggling with. 53:35 Start simple with podcasting: record a quick 5-minute episode about yourself and your expertise. 01:01:30 Podcasting allows you to share knowledge in bite-sized, easily digestible audio content that people can consume anywhere. Resources Podcast Crusher: setup your own podcast MindMeister: mindmapping, Google integration, sharing Bonjoro: create quick thank you videos for your customers This Week's Friends of the Show Carol Drebin: Talk About Your Final Plans.com Renee Balcom: reneecompany.com Dan: digitalmarketingonlinecourses.com/store Phil Cullum: IMNewsWatch.com Nora: PassiveAggressiveMen.com John Website: DirectSourceBrokers.com Linda Smith: TimeKeptSeries.com Emojigraphy.com Catherine Laub: The Celestial Spoon Wendy Gardner: glow-skincare.com

In today's episode, Robert explains one of his "getting out of the house" hobbies that also benefits his marketing business, podcasting, speaking skills and more, and it's called Toastmasters. This is a club you can join with regular meetings you can attend to develop your presentation ideas and enhance your speaking skills. Tune in to hear all about it. https://www.youtube.com/watch?v=gwWh3sXyfFA&pp=ygUPcm9iZXJ0cGxhbmsgNjIz Quotes: “There's nothing wrong with an awkward silence. When you present, talk, and pause for effect, it’s perfectly fine. In fact, it can make what you say more powerful.” – Robert Plank “Who cares if you have the best information if you can’t get and keep people’s attention? Who cares if you have the best information if you don’t leave people wanting more?” - Robert Plank “If you ignore your speaking skills and think you can wing it without practice, those who do practice are really gonna smoke you.” - Robert Plank Takeaways: 00:16 Joining Toastmasters can significantly improve your communication skills across personal and professional settings. 09:57 Reducing filler words like "um" and "ah" makes presentations more powerful and engaging. 14:19 Practicing public speaking helps overcome fear and builds confidence in presenting ideas. 19:52 Toastmasters offers a structured environment to experiment with presentation techniques and storytelling. 22:38 Speaking skills are crucial for success, whether in a corporate job or as an entrepreneur. Resources Toastmasters: Find a Club Near You (Site) Toastmasters (Twitter) Toastmasters (Facebook Group)

Tune in to today's episode to discover how to generate a "side hustle" freelancing income using voiceovers and Fiverr. The formula explained is what Lance Tamashiro used to earn $4200 per month from Fiverr, and what Robert's wife used to recently land a $1500 audiobook, $90 earned in 10 minutes, and $250 in 20 minutes, and $300 in 40 minutes. We consider this assembly-line, "hard for others but easy for you" style freelancing an easy way for you to generate side income, especially if you're just getting started online OR are in need of extra money. Visit VO Success Formula to Discover Fiverr Voiceover Secrets (Note: the income claims discussed in today's episode are entirely our own and any income you generate is completely up to your efforts. Nothing is guaranteed.) https://www.youtube.com/watch?v=KpDqKEKx2h0&pp=ygUPcm9iZXJ0cGxhbmsgNjIy Quotes: “Whatever you're doing to make money, I will never look down on it, because we all have bills to pay. I respect what you're doing to make ends meet, even during lean times.” – Robert Plank “If what you're doing is something you hate, isn't sustainable, or if you're claiming to make millions but are only making a few hundred dollars a month, that is a problem.” - Robert Plank “The healthy way to look at Fiverr is that it's like Amazon, eBay, or Craigslist. It's a place where people are ready to buy from someone, including you, and they’re ready to do it right now.” - Robert Plank Takeaways: 04:40 Starting a side income doesn't require complex skills; simple voice recording can generate quick cash. 07:20 Dedicating just one hour daily to voiceover work can produce significant monthly earnings. 10:20 Fiverr offers a flexible platform where you can gradually increase your rates and add service extras. 19:38 Successful voiceover freelancers can build repeat client bases that generate substantial annual income. 28:02 Improving your recording speed and efficiency directly increases your effective hourly earnings.

Perry Marshall is one of the world's most expensive and sought-after business consultants. Clients seek his ability to integrate engineering, sales, art and psychology. He launched two movements in modern marketing. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. He wrote the world’s best selling book on web advertising, Ultimate Guide to Google AdWords. More recently, he's turned "80/20" into a verb. 80/20 is not just a fact about your business, it's action you take on your business. 80/20 is the central lever for every great strategy. His book 80/20 Sales & Marketing is mandatory in many growing companies. His books are course material in several business schools. https://www.youtube.com/watch?v=PFCggy4WMUo&pp=ygUPcm9iZXJ0cGxhbmsgNjIx Quotes: “Marketing always aligns with existing trends and natural forces in the marketplace. Anything effective in marketing works because it harmonizes with these larger forces, and you're simply directing or steering them slightly.” – Perry Marshall “There are certain kinds of salespeople and sales modalities. If you put the wrong person in the wrong modality, you're just pounding a square peg into a round hole, which frustrates everybody.” - Perry Marshall “The world is increasingly chaotic, making it harder to predict the future based on the past. It's becoming more difficult to foresee which product will go viral tomorrow based on what went viral today.” - Perry Marshall Takeaways: 04:40 Fail fast and seek early customer validation by asking people to pay for your product before fully developing it. 14:01 Focus on the 20% of your skills and customers that generate 80% of your business results. 20:42 Stop trying to improve weak areas and instead concentrate on your natural strengths and talents. 35:45 Pay close attention to your reliable, low-maintenance customers who consistently generate steady business. 41:43 Recognize that business success often comes through incremental steps and experimental approaches, not overnight miracles. Resources 80/20 Sales and Marketing (Book, 1¢ Offer) Perry Marshall (Facebook) Perry Marshall (LinkedIn)

Monica Louie uses her expertise in Facebook & Instagram ads to help entrepreneurs skyrocket their profitability. After discovering the wonders of paid advertising and seeing amazing results herself, Monica has built a thriving agency for major brands and solopreneurs alike. Do you want to create campaigns that convert too? Discover how to flourish with Facebook ads through Monica's step-by-step course at FlourishWithFBads.com. Ready for her team of ads rockstars to handle the ads management for you? Apply to work with Monica and her team at MonicaLouie.com/WWM. https://www.youtube.com/watch?v=d8vplMc7IJ0&pp=ygUPcm9iZXJ0cGxhbmsgNjIw Quotes: “If a client doesn’t have an established following online, then the targeting needs to be more creative. If the client already has a great following on Facebook, website traffic and email list, then the goal is to grow their audience and get more people to their website or products.” – Monica Louie “One of the great things about Instagram ads is that even if you don't have that large Instagram following, it almost doesn't matter when it comes to ads, because you can create those audiences within Facebook, and then use them with your Instagram ads as well.” - Monica Louie “When you're thinking about creating an ad, pay attention, scroll through your own newsfeed and see what stands out at you, what makes you hesitate, what makes you pause for just a moment, and start reading further. And then use that as your own inspiration when coming up with an image idea or a video idea for your ad.” - Monica Louie Takeaways: 02:00 Instagram ads can be powerful for businesses with visually appealing products or services, especially for younger demographics. 08:36 Facebook and Instagram offer advanced targeting options, including look-alike audiences based on email lists and website traffic. 16:10 Staying updated with platform changes and learning from successful ad examples is key to effective digital marketing. 19:54 Narrowing down audience targeting can significantly improve ad conversion rates by focusing on specific interests and demographics. 33:00 Continuously testing and refining ad strategies is crucial for successful Facebook and Instagram advertising. Resources Monica Louie: Facebook & Instagram Ads Management (Official site) Flourish with FB Ads (Facebook ads course) Monica Louie (LinkedIn)

Infamous growth hacker Vin Clancy's went from being on social welfare in the UK to launching 2 online magazines that got over 20 million page views in their first two years with zero adspend. He's since then won best speaker at SXSW V2V for his growth hacking talk, finished a 100-date world tour, made six figures on his debut growth hacking book, created one of the biggest marketing communities on Facebook, and moved to L.A., where he teaches companies how to rapidly grow their audiences and businesses. https://www.youtube.com/watch?v=FjgA43qDLww&pp=ygUPcm9iZXJ0cGxhbmsgNjE5 Quotes: “The secret is using the cheat codes of the internet to get a competitive advantage. I learned how to create viral content. I started to get people to write it for me and I learned how to make that go viral.” – Vin Clancy “Growth hacking is doing whatever it takes to get a lot of traffic basically for free or cheap. And what's interesting about that is because we're all addicted to our phones and our screens, things can pass around very fast in a way that was never possible before.” - Vin Clancy “Online magazines were my entrance into this world back when I was on welfare. Now, I guess, I'm a full stack business person.” - Vin Clancy Takeaways: 03:00 Speed and timing are critical when creating viral content, with seconds mattering more than hours. 08:20 Growth hacking is about achieving significant results with minimal resources and creativity. 12:03 Always start marketing efforts by understanding and maximizing value from existing customer lists. 14:25 Using humor and unexpected approaches can help your messages stand out in professional communication. 17:47 Automated tools can dramatically streamline social media and networking efforts. Resources Vin Clancy (Official site) Ace the Game (Book) Vin Clancy (LinkedIn) Vin Clancy (Twitter) Traffic and Copy (Facebook Group) LinkedHelper (Connect with LinkedIn users) ReBump (Email follow-up sales tool)

Dr. Nauman Naeem is a pulmonary and critical care specialist who has been interested in human behaviour and how to achieve our highest potential since his adolescent years. His intellectual curiosity and drive motivated him to become a pulmonary and critical care physician. During the course of his career, which has spanned two countries and has involved caring for tens of thousands of chronically and critically ill patients, he noticed that the majority of patients do not heal and remain trapped in the paradigm of chronic disease. This motivated him to dive deeper into the roots of true healing through studying ancient healing traditions, the psychology of healing, consciousness and metaphysics which culminated in the writing of his book. He continues his medical practice in Ontario, Canada with the goal of bridging conventional medicine with a more holistic multi-dimensional approach to healing. Dr. Naeem talks to us about four areas of low-hanging fruit where entrepreneurs can improve their health: nutrition, movement (15-20 minutes), sleep (an extra 1 hour), and stillness (meditation, mindfulness, and journaling). https://www.youtube.com/watch?v=odWDhoSQWnA&pp=ygUPcm9iZXJ0cGxhbmsgNjE4 Quotes: “I've always been interested in human potential and human behavior ever since I read my first Tony Robbins book when I was at my teens, Unlimited Power. And that just blew my mind and set me on this path. And I just started to dive further into human potential and human behavior.” – Dr. Nauman Naeem “We're trying to get all sorts of different things. We're trying to get at the business level, and that's great. But the most important aspect of your focus and productivity as an entrepreneur, is your health comes first.” - Dr. Nauman Naeem “Listen to your body, because there are going to be days if you're an entrepreneur that you're going to have to do that 12-hour marathon. And you just have to get things done. However, you can't keep doing that day after day, so I would say listen to your body.” - Dr. Nauman Naeem Takeaways: 04:19 Holistic healing means addressing all levels of human experience - physical, mental, emotional, and spiritual - not just treating surface-level symptoms. 11:37 Entrepreneurs must prioritize personal health and balance to maintain long-term productivity and success. 17:57 Small, incremental lifestyle changes can significantly improve overall well-being and prevent chronic health issues. 21:45 Listening to your body's signals and checking in with your physical and emotional state is crucial for preventing burnout. 27:16 Daily practices like nutrition management, movement, extra sleep, and stillness can transform personal health. Resources Dr. Nauman Naeem (Official Site) Dr. Naeem (Blog) Healing from the Inside Out: Overcome Chronic Disease and Radically Change Your Life (Book)

Aaron Walker is a veteran entrepreneur. Having started over a dozen businesses during his four decade journey has been pretty awesome. Beginning at 18 years old and selling to a Fortune 500 company just nine years later set Aaron on an adventure of a lifetime. The secret sauce for Aaron can clearly be identified with these four attributes: grit, authenticity, determination and perseverance. The glue that holds it all together is his weekly involvement in Iron Sharpens Iron Mastermind groups. Aaron started masterminding 20 years ago with Dave Ramsey, Dan Miller and several other notable Nashvillians. Today, he spends time with his wife, two daughters and five grandchildren. https://www.youtube.com/watch?v=QQHhoX9GlMc&pp=ygUPcm9iZXJ0cGxhbmsgNjE3 Quotes: “It's embarrassing, but I'd rather be embarrassed in front of 10 guys that love me and appreciate me than I had in front of the whole world where it failed miserably. And so I just want these guys around me all the time to give me the encouragement to push through these upper limit challenges.” – Dr. Nauman Naeem “If I'm just going to open my life up, it'll be an open book. And if it helps one person today, to me, it was worth it.” - Dr. Nauman Naeem “It's just a much cooler way to live your life trying to catch people doing things right. Rather than complaining about people doing things wrong.” - Dr. Nauman Naeem Takeaways: 07:40 Consistent weekly check-ins in a mastermind group help members stay accountable and motivated, even during slow progress periods. 14:13 Authenticity and vulnerability in content creation are more valuable than polished, perfect presentations. 18:04 Develop a systematic approach to content creation by repurposing videos across multiple platforms and tracking audience engagement metrics. 32:33 Creating short, personal video messages can have a more significant impact than traditional email communication, especially for birthdays or professional acknowledgments. 38:05 Plan your goals and tasks meticulously using tools like the 12-week year method to focus on key objectives and eliminate distractions. Resources View from the Top (Official Site) View From the Top: Living a Life of Significance (Book) Aaron Walker (LinkedIn) 175: View from the Top: Perspective, Mastermind, Abundance Mindset, and Decision Making with Aaron Walker (Appearance)

Hunter Thompson is a full-time real estate investor and founder of Cash Flow Connections, a private equity firm based out of Los Angeles, CA. Since starting CFC, Hunter has helped more than 250 investors allocate capital to over 100 properties. He has personally raised more than $20mm in private capital and controls more than $60mm in commercial real estate.Hunter has been featured in Forbes, Globe St., Inside Self-Storage, as well as a variety of other media news outlets, podcasts, and radio shows. Hunter is also the host of the Cash Flow Connections Real Estate Podcast, which helps investors learn the intricacies of commercial real estate from the comfort of their home, car, or office. https://www.youtube.com/watch?v=5cYFxAIb8PY&pp=ygUPcm9iZXJ0cGxhbmsgNjE2 Quotes: “Generally speaking, it's basically finding out what your actual goals are. And finding the most direct path to accomplish those.” – Hunter Thompson “When things are tough, then it is important to bring on a partner that is because it's important to balance that out. This is necessary in the world of investing.” - Hunter Thompson “My personal strategy is focused around trying to be able to sleep at night. And so, I have selected asset classes and investment vehicles that I think are well positioned to accomplish that.” - Hunter Thompson Takeaways: 03:13 Emotional decision-making can sabotage investment strategies, so develop a counter-cyclical mindset. 11:24 Look for investment opportunities in stable, slow-moving markets with predictable long-term trends. 16:22 Prioritize understanding debt terms and financing structures in real estate investments. 20:29 Diversify investments across multiple properties and geographic locations to minimize risk. 21:13 Focus on asset classes that perform well or remain stable during economic downturns. 25:57 Seek investment strategies where operators are incentivized by investor success. Resources Cash Flow Connections (Official Site) Hunter Thompson (LinkedIn) Cash Flow Connections Real Estate Podcast (Stitcher)

Zeb Evans is a serial entrepreneur that's started several software companies with over $50 million in revenue. Currently, he's founder and CEO at ClickUp, a productivity platform where people plan their work. https://www.youtube.com/watch?v=Lr16pO9S8Xo&pp=ygUPcm9iZXJ0cGxhbmsgNjE1 Quotes: “That was the problem that I wanted to solve. I wanted to be able to know where to put tasks, I wanted to be able to know where to find tasks, and most importantly, know what people are working on without having to switch between five different applications.” – Zeb Evans “From the beginning, I had always known that I wanted to build a platform that was customizable for everybody. But we stuck with it and we really were successful in being able to do that.” - Zeb Evans “Don't create things out of other people's frustration. Create things out of your own frustrations, your own problems that you see. Because that's the only way to really solve it in a great, outstanding way.” - Zeb Evans Takeaways: 02:26 Project management software can dramatically increase team productivity by creating clear accountability and a single source of truth. 09:54 A great productivity tool should be flexible enough to work for simple and complex team needs. 17:40 Building software that solves your own problems leads to more authentic and effective solutions. 20:49 Releasing frequent product updates keeps users engaged and helps differentiate from slower-moving competitors. 25:12 Hiring too quickly can create organizational problems, so it's better to grow team size carefully and intentionally. Resources ClickUp (Project Management Software for Teams) Zeb Evans (LinkedIn) How ClickUp is Successfully Growing a SaaS product in a Crowded Space (Huffington Post)

Peter Lisoskie is the creator of Openless Apps. Every business wants better leads, more conversions, and customer relationships. Every customers wants instant, 24/7, and conversation on their mobile phones. Enter Openless Apps - a new category of software that replaces websites, phone apps, chatbots, and email marketing. No more confusing websites. No phone apps to download. Openless means no downoads - they're instant and engaging. Learn more and then set an appointment with us to see how going 'Openless' can dramatically scale your business. https://www.youtube.com/watch?v=ecxo-yahT4k&pp=ygUPcm9iZXJ0cGxhbmsgNjE0 Quotes: “Like the story of the boiling frog, the technology around you that's changing here is the water temperature that is rising. If you don't start looking at this and making changes, you will be that boiled frog in the water, and you'll get boiled alive.” – Peter Lisoskie “The whole world now is being run on these phones, and people have control. People don't want to be sold. They want to discover they want to choose their own journey just like people that play video games.” - Peter Lisoskie “Technology has conditioned people. When people want to search for something, they Google it. They want a message and want to ask questions. People don’t want to be sold. They want everything at arm’s length and make their life easier.” - Peter Lisoskie Takeaways: 05:01 Seamless mobile experiences are now critical, where users can transition between devices without interruption. 19:41 Modern customers want to discover and choose their own path, not be sold to directly. 12:39 Every step a user must take creates friction that reduces engagement and conversion rates. 21:06 Smartphone-based technologies are replacing traditional marketing methods like websites and email. 19:28 Early technology adoption provides a significant competitive advantage for businesses. 10:54 Push notifications and interactive apps offer much higher engagement than traditional marketing channels. Resources 553: Chat Bot Nation: Have More Effective Customer Conversations, Increase Engagement and Build a Cutting Edge Sales Funnel with Peter Lisoskie (Appearance) Openless Apps (Website) Openless Apps (speaking demo)

Bill Corley is a Certified Financial Planner™ specializing in retirement income issues and holds an RICP designation, having studied Social Security, taxes, investments, insurance and estate issues. He was also named as a FIVESTAR WEALTH MANAGER for the fourth time in his career. Bill offers workshops on Sustainable Retirement Income because most people fear running out of money before they die. He is the author of "Jumpstart Your Retirement Income." https://www.youtube.com/watch?v=WeW-In2UC2A&pp=ygUPcm9iZXJ0cGxhbmsgNjEz Quotes: “The largest demographic in America that is growing the fastest as a percentage are people over the age of 85. It is amazing to think that it's estimated we will have over a million people over the age of 100 by the year 2050.” – Bill Corley “As Americans, we seem to want to buy everything. But if you really want to have a good plan or a trajectory, spend less than you make and start saving. Look at those plans that are available through work.” - Bill Corley “Make sure you are saving money so that you have enough when you retire. True financial freedom is when the money that you have saved is generating enough income so that you could walk away from a job.” - Bill Corley Takeaways: 04:28 Retirement planning requires a holistic approach that goes beyond just investment numbers. 09:30 Paying taxes upfront with a Roth IRA can provide significant long-term financial benefits. 15:15 Social Security will likely remain a viable income source, even with projected future cuts. 21:33 Trust and passion are critical when choosing a financial advisor who truly understands your needs. 28:32 It's never too late to start improving your financial situation, regardless of your current age. Resources Bill Corley: Retirement Planning (Official Site) Phone Number: 916-223-4023 Bill Corley (LinkedIn)

Matt Bertram: Entrepreneur, Trainer and Speaker, is the co-host of the most popular SEO podcast on iTunes and Ahrefs with over 3.4 million downloads. He's a Google Partner and COO at eWebResults, a leading internet marketing agency since 1999. He's the author of Build Your Brand Mania, How to Transform Yourself into an Authoritative Brand to Attract Your Ideal Customers: An Insider's Guide to the Fastest Way to Grow Your Business Online. Matt holds a strong track record of creating positive ROI through Search Engine Optimization (SEO) and Pay Per Click Advertising. He's an expert in web design usability, social media marketing strategy and email automation, managing over $1.8 million dollars of ad spend per year. https://www.youtube.com/watch?v=Ixr7ABgfNVM&pp=ygUPcm9iZXJ0cGxhbmsgNjEy Quotes: “I can say for most people, what they probably want to do is pick a platform that they're most comfortable with. Commit to that platform in a genuine way and start building your audience there.” – Matt Bertram “You don't want to go too much against the current. You want to incorporate things as you're moving that make sense to amplify what you're currently doing.” - Matt Bertram “Think about why you're doing certain things and not just be doing them because you feel that you have to be.” - Matt Bertram Takeaways: 03:22 Video content is becoming the primary form of online communication, with phones serving as powerful, accessible recording tools. 08:11 Always prioritize return on investment (ROI) when exploring new marketing strategies and platforms. 14:16 Focus on one or two marketing platforms that excite you and align with your business goals, rather than spreading yourself too thin across multiple channels. 19:38 Personal branding through attraction marketing can help businesses generate leads without traditional sales tactics. 29:10 Internet marketing is an evolution of traditional marketing methods, simply using new technology to connect with customers in familiar ways. Resources Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers (Book) eWebResults Free Website Analysis Agency (Website) Matt Bertram (LinkedIn)

River Easter is a catalyst to help you discover the genius inside YOU. More than your average life coach, her vast toolbox includes more than 25 years of neuroscience, smartcuts, and paradigm busting processes. She has a Masters in Organization Development and is a certified Life Mastery Consultant. HER genius is part alchemy, part science, part consciousness hacking.She has worked in government, private, and nonprofit sectors providing effective tools for collaboration, leadership and innovation. Her experience and passion for growth and transformation is evident through her creativity, laser focus, and analytical mind. As a sought after life coach and speaker, River offers inspiring workshops as well as transformational high-touch coaching programs that help clients go from survive to THRIVE with ease. https://www.youtube.com/watch?v=jL4_1rR89Gw&pp=ygUPcm9iZXJ0cGxhbmsgNjEx Quotes: “Pretty much my entire life, I have been interested in how we can be the best people that we know, deep down inside that we are. It's like human potential which I've studied my entire life.” – River Easter “You get caught up with all these new shiny objects that come your way, and you just jump from one thing to the next. And that's one of the places where I start: we have to learn how to focus.” - River Easter “Our brain is a goal achieving machine. We process billions of bits of information a nanosecond but we only perceive a really small portion of it. And so when we write your goals down and it's based on what you love, we're figuring it out because we're following your own path.” - River Easter Takeaways: 09:22 Recognize and pivot negative thought patterns by practicing gratitude and mindfulness. 20:40 Business owners often struggle with lack of clarity, commitment, and falling into the "squirrel syndrome" of constant distraction. 22:00 Rewiring neural pathways takes approximately 220 days, so start small and be patient with personal transformation. 28:50 Writing down clear goals increases your chances of achievement by 42% and helps your brain focus on solving specific challenges. 31:20 Your purpose unfolds through desires and longing, and taking action aligned with your true self creates meaningful change. Resources Your Aligned Life Roadmap (Create A Vision And Achieve Your Goals) Tamara River Easter (LinkedIn) Ripple Effect Consulting (Website)

Jeff Barnes is the best-selling author of The Wisdom of Walt: Leadership Lessons from the Happiest Place on Earth and Beyond the Wisdom of Walt: Life Lessons from the Most Magical Place on Earth. Known as Dr. Disneyland, he teaches the only accredited college course on the History of Disneyland. He is an international Disney motivational speaker, higher education administrator, university professor, and leadership/success coach. He has more than thirty-five years of professional speaking experience and nearly twenty years’ experience leading teams in higher education and teaching more than twenty different college courses. He attributes his passion for Disney parks to his love of history, story, and success. He believes the parks teach us some of life’s greatest lessons—as long as you know their history, know what to look for, and you are willing to connect it all to your own story. Jeff lives in Riverside, California with his family. When he is not speaking, teaching or writing, Jeff enjoys spending as much time as possible in "The Happiest Place on Earth." https://www.youtube.com/watch?v=SB33zpqjn2Q&pp=ygUPcm9iZXJ0cGxhbmsgNjEw Quotes: “Ice cream is something that appeals to everyone, even if you're lactose intolerant. The people who, for whatever reason, can't tolerate error, they'll tell you, “Man, I really wish I could eat ice cream.” It's one of those treats that hits differently. It takes us back to our childhood.” – Jeff Barnes “No matter how brave you think it is, if the audience doesn't respond, you're going to have to adjust.” - Jeff Barnes “You and your dreams are just getting started. I don't care where you are right now. You always have to have that mindset of whatever it is, we're just getting started. Because your success in the past is just that in the past.” - Jeff Barnes Takeaways: 13:14 Success comes from being flexible and paying attention to audience reactions, not just sticking to your original idea. 15:08 Your purpose unfolds through desires and longing, and taking action aligned with your true self creates meaningful change. 20:57 Keep an active idea file and be open to unexpected creative directions when writing or developing content. 25:04 When facing obstacles, view them as opportunities to reimagine and improve your original plans instead of giving up. 28:05 Universal success principles can be learned through storytelling, even when using unexpected sources like Disney park history. Resources The Wisdom of Walt (Official Site) The Wisdom of Walt: Leadership Lessons from the Happiest Place on Earth (Disneyland): Success Strategies for Everyone (Book) Beyond the Wisdom of Walt: Life Lessons from the Most Magical Place on Earth (Book)

Dave Brown is a leader in business planning. His message is designed to help entrepreneurs understand the need of a business plan and remove the fear and pain of writing the plan. An in-demand speaker and consultant who have helped many clients write their business plan to meet the requirements of lenders and operate their business. Sharing his 25+ years’ experience owning and operating a business he saves entrepreneurs time and money. His first book From the Bottom Up: The Ultimate Guide for Business Planning to Profitability is a step-by-step guide for writing a business plan in a no nonsense format. His second book, Journeys to Success: 21 empowering stories inspired by the success principles of Napoleon Hill released in March of 2016 became an international bestseller on its release. Both books have received stunning reviews from a wide range of leaders in the business, marketing and sales. His work has been featured on Blog Talk Radio, Bold Radio, Partners in Success, Journey to Success Radio Network and others. https://www.youtube.com/watch?v=3sIeln5ViS4&pp=ygUPcm9iZXJ0cGxhbmsgNjA5 Quotes: “He came to me and we partnered up on this particular business. I'm the guy behind the scenes, doing the books and all this stuff. He's the high energy guy out in the field, drumming up business for us. It's a perfect fit.” – David Brown “The biggest thing is, when it comes to market, they don't want to narrow their focus down to a couple of real tight pockets. They want to be all to everybody.” - David Brown “Find somebody that you can ask questions on and guide you through the process.” - David Brown Takeaways: 06:13 Starting a business requires understanding your true motivation and being prepared to invest significant time and effort. 16:08 Find a business partner who complements your skills, covering areas where you're less proficient to create a balanced entrepreneurial team. 22:42 Narrow your business focus to a specific market segment instead of trying to serve everyone, which increases marketing effectiveness and potential success. 25:01 Always seek guidance from a mentor who can provide experienced insights and help you avoid common entrepreneurial pitfalls. 26:34 Create a comprehensive checklist to systematically track and complete essential business startup tasks. Resources David L. Brown: The Business Plan Answer Man (Official Site) 497: Create a Simple Strategy to Hit Goals and Make Important Decisions with Business Plan Answer Man David Brown (Previous Podcast Appearance) From the Bottom Up: The Ultimate Guide for Business Planning to Profitability (Book)

Nick Usborne is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,” and he’s here today to share his approach to help you write persuasive and effective copy for clients. https://www.youtube.com/watch?v=vOSJAGRGPSs&pp=ygUPcm9iZXJ0cGxhbmsgNjA4 Quotes: “Whatever your business online, it's the words that do the heavy lifting when it comes to making those sales for you. You can’t sell stuff without words online.” – Nick Usborne “If you want a relationship, your whole approach, your mindset, the emotions you bring to it, the language, you use the tone of voice, you use your body language, everything changes.” - Nick Usborne “Any kind of heart-based business where you actually care about your audience, and you want a long-term relationship with that buyer, then you absolutely need to mark it in the way that you are, so that they get a sense of who you are, and they trust you before they buy.” - Nick Usborne Takeaways: 05:57 Speak to customers like trusted friends, using natural, conversational language that builds long-term relationships. 10:05 Create marketing that sounds consistent from start to finish, avoiding sudden shifts in tone or pushy language. 25:35 Prioritize respect and care for your customers over aggressive sales tactics. 30:32 Mirror your audience's emotional language by researching reviews and understanding their true concerns and feelings. 32:05 Read your copy out loud to ensure it sounds authentic, smooth, and genuinely conversational. Resources Nick's Conversational Copywriting Goodie Bag (Including 5 Quick & Easy Ways to Make Your Writing More Conversational) Nick Usborne (Blog) Conversational Copywriting (Official Site) Popcorn Content: The craft of writing short-form content for social media (Book)

Kay Sanders, known as the Creator of Possibilities is an Intuitive Business Coach, Certified Akashic Record Consultant, and International Bestselling Author. Kay helps conscious entrepreneurs find that missing piece to create momentum in their Business so they can turn their passion into a successful and thriving business that is in alignment with their divine purpose. Kay incorporates here gifts to help her clients uncover their divine gifts, create a strong mindset and implement effective systems and strategies in order to create the business and lifestyle of their dreams. Her motto is ‘everything is possible’ which she also heavily incorporates into her own business and with her clients to help them see all the amazing possibilities in life. Kay truly believes that everyone, not only deserves, but also has the ability, to live a fulfilling life full of success and possibilities. https://www.youtube.com/watch?v=jBqopiJfC1k&pp=ygUPcm9iZXJ0cGxhbmsgNjA3 Quotes: “I really don't believe in those cookie cutter approaches, because when you are not in alignment with who you are with what really feels good for you, what really lights you up, no matter how hard you go to try you're going to keep hitting that wall.” – Kay Sanders “Everything comes down to choice. Every moment of the day, you make choices that lead you in a certain direction, but the beautiful thing is you can always change your choice, you can always make different choices.” - Kay Sanders “If you're believing in past lifetimes, then you might know that your soul brings with it stuff that it learned from a past lifetime.” - Kay Sanders Takeaways: 03:33 Fear of leaving comfort zones often prevents entrepreneurs from discovering their true potential. 13:00 Align your business with your true passion to overcome struggles and create meaningful success. 19:27 Your divine purpose is the key to persistent motivation and attracting the right clients. 31:16 Spiritual tools like Akashic Records can provide clarity and guidance in personal and professional growth. 34:50 Trust your inner guidance and take actions that excite you, even if they seem unconventional. Resources The Abundantly Successful Show (Site) Kay Sanders Coaching (Official Site) 340: Strategies, Systems, Struggles and Challenges: Grow Your Business and Find Personal Transformation By Tapping into a Winning Mindset with Kay Sanders (Appearance) Kay Sanders (YouTube) Kay Sanders (LinkedIn)

Gary McKinsey is a past president of the National Speakers Association of Northern California. As a business coach, he works with entrepreneurs, speakers, and trainers in implementing strategies to build their ideal business. For the first 40 years of his career, he owned a business consulting practice. In 2010 he started a coaching business specializing in working with individuals that want to improve their speaking and presentation skills. He frequently speaks and presents workshops on Small Business Marketing Strategies. https://www.youtube.com/watch?v=xR1Pb94AsFQ&pp=ygUPcm9iZXJ0cGxhbmsgNjA2 Quotes: “Neuro-Linguistic Programming is the communication primarily with the subconscious mind—how people see, hear, and react to you subconsciously. Your subconscious mind works with your conscious mind to quickly form an impression to know if you can trust a person and do business with them.” – Gary McKinsey “Make an appointment with yourself that you're going to make the phone calls and know who you're going to call. When that time comes, don't do other things. Set aside the time and make the phone calls. You'll find the first one is difficult, the second one's easier, then the third one is not so hard at all. So just make a series of phone calls one after the other.” - Gary McKinsey “Live your dream, visualize your dream, and don't be afraid to take that very next step to move you towards your dream. Know that it is available and that you can achieve it.” - Gary McKinsey Takeaways: 07:32 Successful speaking involves structuring an offer with clear benefits, limited bonuses, and a precise next step for the audience. 10:30 Crafting a compelling presentation requires focusing on transformative stories that show real-life benefits, not just product features. 20:21 Speakers can build their careers by starting with free speaking opportunities at local associations, service clubs, and chamber of commerce events. 25:38 Neuro-linguistic programming helps speakers connect with audiences by understanding different communication and learning styles. 31:50 Using the phone and reaching out directly can help speakers find and secure speaking opportunities more effectively than digital methods. Resources Gary McKinsey (Official Site) Phone: 209-345-4230 Gary McKinsey (LinkedIn) Gary McKinsey (Meetup)

Jake Ballentine is the author of Your Number One Goal, a contributing author in Jack Canfield's Living the Success Principles and the host of the Focus on the Good podcast. Jake tells us what we need to know about getting out of our own way, grit & determination, how discipline equals freedom, how to let go of your pride so you can take action, conquering self-doubt & fear, adopting a ready-fire-aim mindset, pursue S.M.A.R.T. goals, find direction, and grow! https://www.youtube.com/watch?v=yjjnb0DG8nE&pp=ygUPcm9iZXJ0cGxhbmsgNjA1 Quotes: “In the world of being a for-hire speaker, it falls under the line of a self-employed person because you are the one who needs to go out and do all the things.” – Jake Ballentine “It's been two years since I've started making these shifts and changes. What it came down to was knowing I wanted to grow because happiness is found in growth, not in achievement.” - Jake Ballentine “Anyone who has a complex business should think about making it more simple. Complexity is the enemy of execution. It's very challenging to do things.” - Jake Ballentine Takeaways: 06:42 Happiness stems from growth, not just achievement. 12:47 Always be willing to take action, adjust quickly, and remove emotional attachment to potential failures. 19:32 Success is 80% psychology and 20% strategy, with fear being the primary obstacle. 21:11 Discipline creates freedom by preventing last-minute stress and expanding future choices. 24:26 Positive thinking requires consistent mental conditioning against default negative patterns. Resources Your Number One Goal (Free Book) Focus on the Good (Podcast) Speakers, Authors & Coaches (Facebook Group) Speakers, Authors & Coaches (Podcast) Jake Ballentine (Twitter)

Chandler Bolt is the host of the Self Publishing School podcast & the author of 6 bestselling books including his most recent book titled "Published." He’s also the founder & CEO of Self-Publishing School, the #1 online resource for writing your first book. Through his books, podcast, training videos, and Self-Publishing School, he’s helped thousands of people on their journey to writing their first book. Important Talking Points To avoid blank page syndrome, use a mindmap (Chandler prefers pen and paper for this) and dump all the ideas you have, then group into 4 to 7 chapters To write each chapter, dump all your ideas for that chatper and then repeat the 4-7 "grouping" process Choosing a topic for your book: sell pain pills, not vitamins. Find a specific group with a real pain and solve that problem... Use Google Docs to write your book so you can work on it from anywhere Consider a "free plus shipping" offer for your book Give video and audio away for free after people purchase your book https://www.youtube.com/watch?v=bjVxkgKwRhQ&pp=ygUPcm9iZXJ0cGxhbmsgNjA0 Quotes: “When they finish the rough draft, they start to believe that this is something they can do. This is something that they are going to take to the finish line.” – Chandler Bolt “It's important that you do well on Amazon. Over 70% of all books sold are sold on Amazon.” - Chandler Bolt “Some people write better than they speak, and others speak better than they write. A lot of podcasters are used to speaking; that's a better medium for them. This is where you choose your adventure.” - Chandler Bolt Takeaways: 08:30 Amazon is a critical platform for book sales, but authors should look beyond it for broader marketing opportunities. 15:50 Mind mapping is a simple, effective method to overcome writer's block and organize book content. 20:34 Books should solve specific pain points for readers, not just provide general information. 22:11 Writing a book is easier than most people think, and anyone can do it with the right approach. 27:03 Free plus shipping offers can turn books into powerful lead generation and customer acquisition tools. Resources Published: The Proven Path From Blank Page to Published Author (Book) Self Publishing School (Course) Self Publishing School (Podcast) Self Publishing School (Twitter) Chandler Bolt (Facebook)