Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

What happens when connection becomes the missing link in modern marketing? In a world flooded with data, algorithms, and endless ads, audiences no longer respond to logic alone—they respond to emotion. The problem isn’t the message, it’s the lack of heart behind it. People don’t want more information; they want to feel understood. Yet most brands still lead with features instead of feelings, facts instead of empathy. In this episode, listeners confront a truth every marketer must face: without emotional connection, even the most polished strategy falls flat. https://www.youtube.com/watch?v=mkPfWuGy3-Q In this episode of Marketer of the Day, emotional intelligence coach and heart-centered strategist Laura Long reveals how to transform marketing through empathy, curiosity, and authenticity. Drawing from her work in emotional awareness and insights from the HeartMath Institute, Laura explains how tapping into the “wisdom of the heart” can turn shallow interactions into meaningful relationships. She breaks down how leaders and marketers can align their head and heart, slow down, and communicate with congruence. Through practical exercises and emotional mastery, Laura teaches how to connect deeply, inspire trust, and build loyal communities that feel seen, heard, and valued. Quotes: "We have an emotional reaction before we take action.""Most people don’t want to know how you do what you do—they want to know why you do it.""Your clients won’t say they need connection, but they’ll show it through their engagement.""The heart is the keeper of our emotions, filtering every message we receive.""True marketing starts when you speak to the emotions that move people to act."

What happens when the pressure to change becomes heavier than the tools designed to manage it? How do leaders drive transformation when spreadsheets, systems, and flowcharts can’t capture the human heart behind the process? Inside every organization lies a tension between progress and people, between process and purpose. Many companies stall not because they lack plans, but because they lack connection—the trust that fuels innovation, confidence, and sustainable change. This episode asks the question every leader must face: can you truly lead others before you understand yourself? https://www.youtube.com/watch?v=A7DZSLqPV9E In this episode of Marketer of the Day, leadership strategist and founder of Open Playbook, Larry Dodd, breaks down his revolutionary three-pillar framework for mastering change from the inside out. With a career spanning from accounting to consulting with Major League Baseball, Larry shares how self-awareness, authenticity, and trust form the foundation of every successful transformation. His Open Playbook method teaches leaders to know themselves, create their strategy, and then give it away—to empower others to lead and build a culture that thrives long after the leader steps aside. Quotes: "If I finish a change initiative and it looks exactly like I planned it, I’ve failed because the people I built made it better than I imagined.""The biggest mistake leaders make is a lack of self-knowledge and not building people based on trust.""When you give away your playbook, you’re giving away your experience, your heart, your passion—the things no one else can offer.""The closer we get to our authentic selves, the more frightening it becomes, but that’s where real strength lives.""Change starts at the top, but success depends on the trust that flows through every level of the organization.""Leadership isn’t about having all the answers, it’s about building the people who will find them.""Authenticity is the foundation of every transformation worth leading." Resources Open Playbook: Driving successful strategic change through strengths-based leadership, team building and execution Connect with Larry Dodd on LinkedIn Call: 925-448-4122

Elizabeth Barry is an experienced speaker, author, and entrepreneur. She has curated 17 TEDx talks and coached numerous speakers. As an author, Elizabeth has published books on vulnerability and effective communication. Her upcoming book, "Design Your Mind to Be Kind," focuses on three habits of effective communicators and seven personalities. Today, Elizabeth discusses the importance of lifelong learning in communication, listening, and speaking one's truth kindly. We all need to be a life long learner when it comes to communicating, listening, speaking out truth, saying what we mean and meaning what we say. It's all about being brave and courageous to live in our moment of truth but to speak it kindly. Its all about designing your mind to be kind through our COMMUNIICATION HABITS. Its based in nature,there are macrophotographies and photographies of wildlife like birds and insects credit to @wildjerseycity instagram account. It features more on nature of birds which is related to the 3 habits of effective communicators. The 3 habits of effective communicators To follow the catch - first method Catching our selves are really difficult especially if our relationship and communication breaks down. We need to learn to catch our selves, our words, our phrase eetc The idea of this catch is it comes to AWARENESS and ACTIONS AWARENESS - can help us to understand we don't have to say things in the meaning ways, in the way that we wish to and take it back to the real time. ACTION - Awareness is nothing without action. You apologize in real time or holding our words in especially hurting people To fly above yourself - just like the birds wings touching your weaknesses humility and vulnerabilities it happens when you are in the moment of stress, obstacles, challenges of communication breakdown see how you react real time practical tip: fly above your self meaning think of your greatest mentor Use your words wisely- like birds singing nicely tips to lessen our speaking, listening and taking care to our selves gaining real time engagement in a conversation, thinking how worthy are you in corporate or in entrepreneur These habits will help to reflect oneself to become better person and communicator. Transformation is not just sharing quotes, memes and articles through social media. It needs WORK. https://www.youtube.com/watch?v=hzJx-5UXUXM In this episode of Marketer of the Day, Barry shares insights from her upcoming book, Design Your Mind to Be Kind, which outlines three habits of effective communicators and seven personalities to cultivate kindness in communication. She introduces actionable strategies: catching oneself before reacting, flying above oneself to observe behavior objectively, and using words with intention and care, inspired by nature and bird behavior. Barry’s methods aim to improve both self-talk and interpersonal interactions, fostering self-awareness, emotional intelligence, and professional effectiveness. Listeners gain practical tools for reflection, relationship-building, and personal development, emphasizing vulnerability, integrity, and lifelong learning. Quotes “The first habit of effective communicators is to catch yourself—catch your words, your phrases, your reactions—before they leave your lips.” “Flying above yourself in any moment of stress or challenge gives you the chance to see how you really show up and how you can do better next time.” “Use your words wisely, like a bird song, so that every word you speak becomes a moment of grace, character, and integrity.” “The work of transformation doesn’t happen from reading or sharing quotes—it happens in the practice, in reflecting every day on how you can be a better communicator and a better person.” Resources Get a copy of The Kind Communicator: Kindness, Compassion and Wisdom for all Business Leaders by Elizabeth Barry on Amazon

Rhonda Liebig is a health and wellness expert with over 20 years of experience in the industry. She is known as the "Energy Revitalized and Mindset Mentor," helping clients achieve freedom in their bodies and cash flow. Rhonda has her own website, RhondaLiebig.com, where she shares her expertise. Today, Rhonda talks about her journey of overcoming hyperthyroidism and getting off medication. She shares her signature "Three Energy Revitalized Pillars" - workout, food, and mindset - which have helped her and her clients make significant changes. https://www.youtube.com/watch?v=xbCAOJPVBMM In this episode of Marketer of the Day, Rhonda shares her current work as an energy revitalized and mindset mentor, guiding clients through her holistic approach to health and personal growth. She hosts the Fresh Inspiration Show and Fresh Inspiration Ranch, offering retreats, group programs, and one-on-one coaching to help individuals cultivate better habits, trust themselves, and achieve balance in their lives. Key takeaways include the importance of starting small, celebrating progress, and integrating movement, nutrition, and mindset to sustain long-term change. Listeners are encouraged to explore her resources at RhondaLiebig.com and the Fresh Inspiration Show website for practical tools to enhance wellness and mindset transformation. Quotes “If you do everything the way you're doing it right now, you're going to expect the same results that you've been getting.” “Trust yourself, listen to your body, and start small. Tiptoe in, celebrate wins, and build momentum.” “Workout, food, and mindset, when you balance these three, you create a foundation for lifelong health and vitality.” “When you invest in your health, you also unlock clarity and flow in your business and personal life.” Resources Rhonda Liebig: Holistic Health Coach The Fresh Inspiration Show on Facebook Rhonda Liebig on YouTube Rhonda Liebig on LinkedIn

John Kennedy is a certified financial planner who focuses on helping business owners scale their companies. He co-founded Candor Path Financial, a firm that provides fractional CFO services to entrepreneurs. Today, John discusses the benefits of working with a fractional CFO, highlighting how it can help business owners manage their finances, understand key performance indicators, and make informed decisions. https://www.youtube.com/watch?v=86WWejXcJks Quotes “We oftentimes prioritize urgency over importance. And I thought, 'Man, oh man, that's so true,’ and that just defines all of what we're talking about here.” - John Kennedy “For the clients we work with, if we invest in technology and automation correctly, there are no geographical boundaries. You can travel and spend time with your family, kids, and grandkids, without being confined to a nine-to-five office schedule.” - John Kennedy “We really enjoy having one-on-one conversations with individuals and business owners. So, at the very least, let's have a conversation. We're absolutely open to it.” - John Kennedy Takeaways 02:06 Fractional CFO services can provide valuable financial guidance and accountability for small business owners who may not be able to afford a full-time CFO. 04:14 Outsourcing and leveraging technology can help business owners focus on their core competencies and improve efficiency. 07:25 Understanding your hourly rate and identifying tasks that can be outsourced at a lower cost can lead to significant financial benefits. 16:09 Retirement planning for business owners is evolving, with many continuing to work in some capacity even after selling their businesses. 19:57 Passion and finding work that aligns with your interests can be a key driver of success and fulfillment in both business and life. Resources CandorPath: Our Guidance. Your Journey. An Ensemble Approach to Financial Planning Connect with John Kennedy on LinkedIn

Mark Mersman is the chief marketing officer at USA Financial. Prior to joining the firm in 2004, he entered the world of financial planning by launching his own firm at the age of 22. He was the host of a nationally syndicated radio show for 6 years and now focuses much of his time on developing outbound and inbound marketing systems for independent financial professionals. He is the author of a wide range of content from marketing to investment management that have been published in industry publications like the Wall Street Journal, Barrons, Financial Advisor Magazine and Investopedia. Mark is also the host of a podcast about marketing for financial advisors titled “16 Ways From Sunday.” https://www.youtube.com/watch?v=EhLGOSaxZb0 Quotes “We really have to focus on getting the steps in the sales and marketing funnel in place, and ultimately ensure that we're establishing trust, building credibility, and maintaining interest through nurture campaigns.” - Mark Mersman “A lot of professionals in our industry just give up. They don't have nurture campaigns that continually put out their thought leadership and keep them in front of their audience.” - Mark Mersman “Our industry has always had a problem with the perception that it's purely a sales industry. While it's true that we're all selling something, it's really about how you're positioning what it is that you're selling.” - Mark Mersman Takeaways 01:14 Building trust and credibility is crucial in the financial services industry, as clients are often hesitant to hand over large sums of money. 06:34 Offering paid services, such as financial planning, can help establish commitment from potential clients and increase the likelihood of closing larger deals. 14:50 Targeting life events and triggering moments can create a sense of urgency and encourage prospects to take action. 20:53 Consistently providing valuable content and thought leadership can help nurture leads and build trust over time. 26:49 Focusing on existing clients and teaching them to make personal introductions can lead to higher closing rates and lower acquisition costs. Resources USA Financial: Solutions For Advisors and Their Clients Connect with Mark Mersman on LinkedIn

Kim Ades is the President and Founder of Frame of Mind Coaching™ and JournalEngine™ Software. Author, speaker, entrepreneur, coach, and mom of five, Kim has 15 years of experience coaching many of North America’s most respected leaders. Recognized as an expert in the area of thought mastery, Kim uses her unique philosophy and quirky coaching style to help her clients deal with core issues and shift their thinking in order to yield extraordinary results. https://www.youtube.com/watch?v=aI_it9lneHw Quotes “Journaling allows us to dream and have a vision.” - Kim Ades “I understand how people work. I understand how people think, and I can see very quickly how their thinking is either supporting them or hurting them.” - Kim Ades “One of the most important questions I constantly have to ask myself is, 'What is the key value that I can bring to the world that is unique? What’s that unique thing I bring to the world that isn't so easily replicable?” - Kim Ades Takeaways 06:36 The Journal Engine software provides users with flexibility to choose how they want to engage with the journaling process, whether privately, with a community, or with a qualified responder, allowing for a personalized experience. 11:53 Identifying and focusing on one's unique value proposition is crucial in a crowded market. 16:08 Journaling can reveal hidden beliefs and patterns that may be holding someone back from achieving their goals. 18:53 Having a qualified person provide feedback and guidance on one's journal entries can help drive personal growth and transformation. 19:40 Seeking feedback from trusted advisors and being open to pivoting one's business strategy can lead to valuable insights and new opportunities. 20:24 Maintaining a consistent journaling habit can be challenging, but software like Journal Engine can help sustain the practice by providing a responsive and interactive experience. Resources Frame of Mind Coaching®: Delivers Intimate, Intense and Powerful Executive-level Coaching to Highly Driven Leaders, Executives and Entrepreneurs. JournalEngine™: Become The Impactful Coach You Were Meant To Be Connect with Kim Ades on LinkedIn

Nathan Hirsch is an entrepreneur and the co-founder and CEO of FreeUp.com, an online marketplace that connects businesses with pre-vetted freelancers in e-commerce and digital marketing. Nathan has sold over $30 million online and regularly appears on leading business podcasts. Today, Nathan discusses the importance of hiring and delegating tasks to free up time and focus on being the figurehead and boss. https://www.youtube.com/watch?v=iTCK8-dxbww Quotes “If you don't hire, you just hit a ceiling that you can't get past. There are also people out there who are not only better than you at certain things but also enjoy them more than you do.” - Nathan Hirsch “If you're constantly throwing stuff out there, that's when things start to stick.” - Nathan Hirsch “Don't give up. No one has a 100% hiring record. There will be failures along the way, but focus on what you can control—your systems, your processes—and that's how you improve that hiring percentage.” - Nathan Hirsch Takeaways 02:37 Hiring the right people can help entrepreneurs avoid hitting a ceiling and focus on tasks they enjoy. 05:38 Trying different marketing strategies and ideas through a trial-and-error process can lead to successful business growth. 11:15 Clearly communicating expectations and providing detailed instructions is crucial when delegating tasks to freelancers. 16:29 Categorizing freelancers into followers, doers, and experts can help entrepreneurs hire the right type of worker for specific tasks. 27:09 Maintaining a long-term mindset and focusing on what can be controlled are key to successful hiring and delegation. Resources FreeUp: Get more done faster. Hire pre-vetted freelancers. OutSource School: Go From Zero Help to Hiring & Scaling With Virtual Assistants Connect with Nathan Hirsch on LinkedIn

Josh Elledge is U.S. Navy veteran and launched UpMyInfluence.com to help entrepreneurs attract the perfect audiences and grow their brands without the crazy costs associated with traditional PR companies. UpMyInfluence’s purpose is to DEMOCRATIZE access to influence. Josh believes he has a moral imperative to help entrepreneurs serve the world with their collective messages while growing their revenue! UpMyInfluence was the natural outgrowth of his first startup, SavingsAngel.com which has grossed more than $6 million in sales with less than $500 in advertising. He did it all through building authority and serving audiences in the media. Josh is a weekly TV consumer expert in Orlando, writes a syndicated newspaper column to 1.1 million readers, and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2000 times. https://www.youtube.com/watch?v=JeJC1dc7XKY Quotes “Humans will discriminate in terms of whether they should take a call with a person, click on an ad, or engage in some way. So, you have to gain their trust.” - Josh Elledge “Everybody has a message that could positively impact the world. And if you have influence, you can truly make that impact. What is in your heart is probably amazing.” - Josh Elledge “If you want to get through to people who jealously guard their time, you have to lead with just presenting an offer. That's a no-brainer.” - Josh Elledge Takeaways 02:02 Building personal authority through online profiles, social media, and content creation is crucial for gaining trust and influence with potential clients. 08:14 Providing value and building relationships through a "go-giver" approach, such as hosting a podcast, can be more effective than traditional sales tactics in attracting and converting clients. 09:47 Carefully vetting and selecting guests for a podcast can help ensure they are a good fit for the target audience and potential client base. 17:09 Leveraging video and follow-up communication to maintain engagement and provide additional value can help nurture leads and increase conversion rates. 20:26 Focusing on providing a high-quality product or service and understanding the target market's needs are essential for building a successful and sustainable business. 23:05 Facing challenges in hiring enough staff to meet the growing demand for the company's services is a positive sign of the system's effectiveness. Resources Up My Influence: A B2B sales consulting agency that drives guaranteed results like no one before Connect with Josh Elledge on LinkedIn

Aaron Ross is the co-CEO of Predictable Revenue and the author of the book "From Impossible to Inevitable." Today, Aaron discusses finding your ideal customer and speaking their language, as well as the need to be comfortable with being uncomfortable when trying to reach new audiences. He shares his own experiences of growing his income and business, as well as the challenges of balancing a large family with his entrepreneurial pursuits. https://www.youtube.com/watch?v=ggzMnxeX8mU Quotes “Comfort is the enemy of growth and success. It's okay to be uncomfortable. You can't grow without feeling that way.” - Aaron Ross “I can't afford to wait to win. I have the time, the energy, the ideas, and the money to do something, to start a business. I just had to do things.” - Aaron Ross “We all have different ways that we self-sabotage or show weaknesses. It's just the human condition. No one's perfect.” - Aaron Ross Takeaways 04:22 The most common reason people struggle to grow revenue is not having a clear, defined niche. 05:56 As a business grows, the attention span of new potential customers becomes increasingly shorter, requiring different messaging and targeting. 08:34 Embracing discomfort and being willing to reach out to new audiences that may not know you is key to continued growth. 11:46 Developing financial confidence and resilience is more valuable than just having financial savings. 17:09 Utilizing "forcing functions" like public deadlines and commitments can help overcome procrastination and lack of motivation. 23:03 Understanding your own strengths, weaknesses, and tendencies to self-sabotage is key to overcoming obstacles and making progress, as everyone struggles with these issues to some degree. Resources From Impossible To Inevitable: ORDER YOUR COPY TODAY! Predictable Revenue: Humans + AI: Outbound that actually works. Get a copy of Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com on Amazon Get a copy of From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue on Amazon Connect with Aaron Ross on LinkedIn

Nissar Ahamed is the founder and CEO of CareerMetis.com, a one-stop destination for job seekers and freelancers. He is also the host of the Career Insider Podcast and the co-host of the C.A.R.E. podcast. Today, Nissar discusses the significant shift in the freelancing and gig economy, noting that it has become a mainstream career choice. https://www.youtube.com/watch?v=AYPj_F8kkng Quotes “If you're not making money in the long term, and you have all the resources, it's on you. There's no excuses. Others have done it. You can do it as well.” - Nissar Ahamed “Initially, you have to find clients. Then you become so successful that they come to you.” - Nissar Ahamed “No matter what you want to do, follow your path. I think you'll get to a point where, no matter what age you are, you'll find your path. Don't do it for someone else.” - Nissar Ahamed Takeaways 00:47 Freelancing has become a mainstream career choice, with 30-50 million Americans engaged in freelance work, a number that is growing due to technology and the gig economy. 02:59 Starting a side hustle in a desired field can help build a portfolio and skills that can lead to a full-time job or the pursuit of a passion project. 08:43 Persistence and hustle are crucial in the initial stages of freelancing, as building a strong reputation and client base takes time and effort. 15:06 Successful freelancers don't just rely on one platform. They market themselves across multiple channels. 21:33 Joining online communities, such as Facebook groups and Slack channels, can be valuable for finding clients and support in the freelancing journey. 26:07 Balancing a full-time job with freelancing can help reduce risk and build a stable income, while gradually transitioning to a full-time freelance career. Resources Jobscan: ATS Resume Checker and Job Search Tools Connect with Nissar Ahamed on LinkedIn

Jessica Rhodes is the founder and co-owner of Interview Connections, a leading podcast booking agency. She has been a guest on numerous podcasts, sharing her expertise on leveraging podcast interviews for business growth. Today, Jessica discusses the power of podcasting for building relationships and driving consistent traffic to businesses. https://www.youtube.com/watch?v=67d4Y5GegBk Resources Interview Connections: We Will Help You Become the Leading Expert In Your Industry With the Power of Podcast Guesting! Connect with Jessica Rhodes on LinkedIn

Anne and Mark Lackey are the owners of Hire Smart Virtual Assistants, a company that helps businesses scale by providing top-notch virtual employees. Anne and Mark have coached and trained hundreds of investors and business owners across the US and Canada. They are also authors, having written the book "Multiply Yourself." Today, Anne and Mark discusses their unique approach to hiring virtual assistants. They explain how their rigorous testing and certification process helps match the right candidates to the right roles, addressing the challenges of hiring in a low unemployment market. https://www.youtube.com/watch?v=AQW3ktS7Tyk Quotes “We've really honed our testing and profiling to make sure that we get the right kinds of people in the right types of roles.” - Anne Lackey “I don't care whether you use us or hire locally, it doesn't really matter. But we're all about empowering entrepreneurs to be their best self.” - Anne Lackey “Whatever it is, get it off your plate so that you can fulfill your highest potential and do the great things in this role that you were intended to do.” - Anne Lackey Takeaways 01:35 Hiring the right virtual assistant can significantly reduce business owners' workload and allow them to focus on their core responsibilities. 02:55 Thorough testing and certification of virtual assistants helps ensure a good fit and long-term success, addressing the challenges of traditional hiring. 06:41 Virtual assistants can handle a wide range of tasks, from customer service to specialized roles, and can even provide extended hours coverage to give businesses a competitive edge. 19:39 Maintaining a personal touch with customers, even in a virtual setting, can be a powerful way to build relationships and drive business growth. 28:35 Outsourcing tasks that business owners don't enjoy can free up time and energy to focus on their highest potential and fulfill their intended role. Resources Hire Smart Virtual Employees: Your Trusted Remote Staffing Agency for Quality Virtual Employees Follow HireSmart VAs Education on Facebook Subscribe to Anne Lackey on YouTube Connect with Anne Lackey on LinkedIn Multiply: Double Your Productivity & 10X Your Profits Using Virtual Assistants by Anne Lackey and Mark Lackey on Amazon

Darwin Liu is an e-commerce expert and the founder of X Agency, a digital marketing agency focused on helping businesses sell more products online. With over 12 years of experience in the industry, Darwin has managed over $50 million in advertising for his clients. Today, Darwin talks about his approach to building successful e-commerce brands. He shares insights on common mistakes businesses make with their online marketing, the importance of understanding the fundamentals, and the role of automation in e-commerce. https://www.youtube.com/watch?v=d8Jxh9wRFeM Quotes “I'm a professional failure. I’ve just been failing and learning along the way.” - Darwin Liu “As long as you believe that any idea, service, or product you have can work, you just have to keep going. So that's what makes me special. Really, I'm just too dumb to quit.” - Darwin Liu “If you can consistently do this every single day, I can almost guarantee you your brand will grow.” - Darwin Liu Takeaways 00:45 Persistence and a willingness to learn from mistakes are key to success in entrepreneurship. 01:42 Fixing fundamental issues with marketing account settings can significantly improve performance and revenue. 09:38 Automation in marketing should be approached with caution, as understanding the underlying processes is crucial. 18:26 Building personal relationships and having a unique personality can help businesses stand out and connect with clients. 20:44 Exploring new business opportunities, like creating your own brand, can provide valuable learning experiences. 23:41 For up-and-coming e-commerce brands with limited budgets, leveraging micro-influencers can be an effective and cost-efficient way to grow the brand. Resources X Agency: Drive Transformational Revenue Growth, Turning Mediocrity into Excellence and Underwhelming Results into Overwhelming Success Connect with Darwin Liu on LinkedIn

Global Credibility Expert Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://AHAthat.com), he helps to extract the genius from your head in a two hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies, and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for twenty-nine years and regularly spends four weeks in Europe with family and friends. https://www.youtube.com/watch?v=Ha7xqyKo318 Quotes “If you find what you love doing and can demonstrate clear and articulated value, the more you narrow your focus, the higher prices you can charge, and the more people will walk in the door.” - Mitchell Levy “When you love what you do and do it all the time, it no longer feels like work. And if you're making money from it, that's even better.” - Mitchell Levy “30% of people come to meetings late. If you're going to come to a meeting to try to sell me something, and you're late, you will not close the deal.” - Mitchell Levy Takeaways 01:19 Maintaining a consistent online presence and sharing regular updates can help build trust and connection with your audience, even if they are not ready to buy. 03:26 Crafting a short, compelling pitch that clearly communicates your customer's point of pain and the value you provide is crucial for making a strong first impression. 06:52 Narrowing your focus and specializing in a specific area can lead to higher prices and more clients. 10:49 Being prepared and punctual for meetings and interviews is essential for establishing credibility and professionalism. 17:04 Establishing a structured process for interviews and content creation, with clear inputs and expected outputs, can help ensure a positive experience for both the host and the guest. 27:44 Embracing the journey and being open to unexpected opportunities can lead to valuable aha moments and positive outcomes. Resources AHAthat: The Voices Of Thought Leaders Worldwide Connect with Mitchell Levy on LinkedIn

Joe Sanok is the host of the "Practice of the Practice" podcast, where he shares insights and strategies for growing a successful private practice. As an expert in the field of counseling and business development, Joe has helped countless professionals build thriving practices. Today, Joe talks about the power of podcasting as a tool for business growth. Actual statistics of Podcasting show that this type of medium communication is the best way of letting your message come to a wider audience. Statistics of Blog vs Youtube Channel vs Podcast (without Podcast Launch for the last 90 days) and Podcast (with Podcast Launch for the last 90 days) Blog: minimal audience YouTube: reaches an average amount of audience Active Podcasting: reaches a greater amount of audience compared to the other two mediums 5 things to consider about Podcasting Why you should and Should not Do a podcast Why you shouldn't start a podcast - If you're satisfied with how things are going well in your business and don't want to expand your network, starting a podcast is just a waste of time. - Doing podcast just for fame is not a good idea since it takes a whole lot of work doing a podcast. Who and Why you should start a podcast - any businesses who want to attract or reach a larger audience. - any businesses who want to try new things, areas, or approach - If you aspire for your company, services & products, offer, and practices to grow - any businesses who want to expand their network-opening doors for new industries and influencers to bring business together When you start a podcast consider below factors: -Stay true to the core of your business -What and why your passionate about your business -Listen to your customers, list all the questions or queries customers come to ask you about- create FAQs (Frequently asked Questions) and do it on podcast Structures of the Podcast - How frequent do you launch a Podcast? Regular Podcast or Seasonal Podcast Regular Podcast- doing it every single day or week. Seasonal Podcast- launching episodes at once or over a period of time and host will take a break after a series of episodes Note: Knowing the type of topics and how they are presented (i.e. conversational, ask the expert, Q & A) is very vital in sorting out the structure of your podcast. Planning the "now what" of your podcast - call to action: is it email, webinar, e-course? Very important to determine before actually starting a podcast show because it will help you determine how will you go about the show, for instance- solo shows, who to interview for expert shows, ideal clients/or guests to invite for live consultation Actual Starting of the Podcast - Deciding what materials and equipments to use: good quality microphone, podcasting software - organized schedule of guests to ensure their availability to guest on the podcast On going marketing of the podcast Questions to ask? - How are you going to market your podcast? - Who should be invited? and where to look for them? Other businesses' approach is: AUTOMATED EMAIL SEQUENCE live webinar which leads into an eCourse, which then leads into being able to make more money. Marketing strategies are vital in realizing the business' full potential and will help you realize how your business will level up in the aspects of: INCOME, INFLUENCE, INNOVATION & IMPACT Practice of the Practice Podcasting will release an e-course on 2020 called Podcast Launch School. Subsequently, they also have an article covering 27 tips, tricks and strategies, to help launch a podcast which is free at podcastlaunchschool.com. Additional Tips on Podcasting Block out the time and free yourself from other obligations and just focus on working the podcast( interview, editing, deciding who to invite etc). Be organized and stick through the flow of your podcast

Return guest Matt Bertram, from eWebResults, is back to reveal some of the unknown secrets to internet marketing! SEO (search engine optimization) has become more competitive and that means it's up to you as a business owner to tell your story through video: testimonials, explainers, how-to's, commercials Matt also updates us on other breaking trends, such as LinkedIn pushing content creation. You can't do "only one thing" with internet marketing anymore... you need to promote yourself on MULTIPLE channels, providing value and high quality content. What is someone searching for? Are you providing value to that solution? Think about that customer journey, and get your website visitors to take some sort of action: buy, optin, schedule, or download. https://www.youtube.com/watch?v=6m3Z0uq3xuc Quotes “If you always keep in mind who you're targeting and what that customer journey is, and if you're adding value along the way, you're going to be 90% there.” - Matt Bertram “It's the integration of behavioral science, understanding what's going on with the analytics, and coming up with a way to communicate and tell a story to the end user. This way, you have them connect with you, move them along a path, and get them to take action.” - Matt Bertram “I love connecting with people. I also love trying different things online, seeing what happens, and then sharing that data and connecting with other like-minded people, like your audience, who love to find out.” - Matt Bertram Takeaways 00:56 Increased competition in the SEO industry requires companies to allocate budgets for online visibility and search rankings. 01:43 Storytelling through video content is an effective way to engage and connect with clients. 02:05 LinkedIn is encouraging content creation on its platform, presenting an opportunity for businesses to build their brand. 06:25 Customized internet marketing strategies that focus on providing value and understanding the customer journey are key to success. 09:19 Integrating behavioral science insights can help improve communication and service delivery for marketing agencies. Resources 612: Build Your Brand Mania: Increase Your Online Audience Using Content Marketing, Social Media, and Cutting-Edge Traffic Strategies with Matt Bertram (previous appearance) EWR Digital: Dominate Your Industry with Data-Driven SEO & Digital Marketing | 26+ Years of Proven Success for Market Leaders. Matthew Bertram: Respected digital marketing strategist, SEO expert in Houston. Known for his influential podcasts, columns and books on brand building and SEO. Connect with Matt Bertram on LinkedIn

Return guest JD Dwyer from TheInstituteOfWow.com is back to tell you how to differentiate, target your ideal audience, and avoid the race to the bottom! He's here with several fun stories, including how he helped a lawn company sell out their entire inventory by including a "Happy Meal" offer. Identify your most profitable target audience: demographic profile, avatar, age -- then look for more people who look more like them Create WOW factor to take their eyes off the price -- buy wheelbarrow, we'll add a free shovel -- artificial wow factor, think outside the square -- value-add that takes that customer's eyes off the price Fix your website: create a sales machine and not an information portal. Clean up your home page. You need a problem/solution headline. Explainer video. Have a menu of all the services you offer. List the three big benefits of someone using you. Video testimonials. Use the problem-solution (before-and-after) formula: solve a real problem Collect customer data! https://www.youtube.com/watch?v=spW-wfeTVc8 Quotes “You can use direct response marketing tactics, which are all about getting measurable responses, and combine them with branding at the same time. They shouldn't be mutually exclusive.” - JD Dwyer “The last person you want to go to for building a website is a website developer. Do they know anything about marketing? They might give you a pretty website, but will it sell?” - JD Dwyer “You can walk into just about any restaurant or retail store in the US today, and they will not collect your data. They're just letting money slip through their fingers. If you collect data, you can market to them thereafter.” - JD Dwyer Takeaways 01:27 Identifying the most profitable target audience and finding more people like them is crucial for effective marketing. 02:19 Adding a unique "wow factor" to offers can help small businesses differentiate themselves from larger competitors. 05:33 Using the problem-solution formula in marketing can effectively demonstrate how a product or service solves a customer's problem. 14:55 Optimizing a business website to be a sales machine, rather than just an information portal, is essential for driving conversions. 17:38 Implementing a reward program can encourage repeat business and build customer loyalty. Resources 245: Wow Factor Marketing: Stop Spraying Bullets and Use Direct Response Techniques to Adapt and Thrive with John Dwyer (previous appearance) The Institute Of WOW: MARKETING IDEAS WITH “WOW” FOR ANY BUSINESSES THE AVALANCHE LEADS FORMULA! How To Attract A Stampede Of New Leads ONLINE & OFFLINE!: John Dwyer's Customer Attraction Marketing Breakthrough JD Private Consult: An extraordinarily valuable opportunity to work “one-on-one” with one of the best marketing minds on the planet.

Monica Louie is a Facebook and Instagram ads strategist who loves helping ambitious online entrepreneurs increase their impact -- and profits! -- with high-converting ads. You might have seen her in Forbes, MichaelHyatt.com, or heard her on The Smart Passive Income Podcast. Monica started by blogging about her family’s journey out of debt. In two years, she and her husband paid off $120,000 of debt on a single middle-class income! Along the way, Monica discovered her passion for creating and teaching Facebook ads. Along with her ads management agency, Team Flourish, Monica manages ads for 6- and 7-figure online business owners, has managed more than $1 million in ad spend, and has taught hundreds to successfully run their own ads through her online training program, Flourish with Facebook Ads. https://www.youtube.com/watch?v=A-Qp-LdoYzY Quotes “You've got to have converting landing pages, build relationships on Facebook, and have a great product. Facebook ads can't create a great product for you.” - Monica Louie “If you've done a great job building that relationship and continuously showing up so you're always top of mind, then when you have the offer at the right time, people will be more likely to take advantage of it.” - Monica Louie “You need to get out of your own way and take big actions. Don't worry about failure; you're figuring out what works and what doesn't. Just keep going.” - Monica Louie Takeaways 07:16 Building a comprehensive strategy is crucial when using Facebook ads, as they are just one piece of the puzzle. 11:19 Consistent relationship-building through content, email, and social media is key to long-term success. 26:12 Taking imperfect action and being willing to adjust based on results is more important than seeking perfection. 27:48 Identifying and solving real problems for specific people can lead to growth opportunities. 32:04 Patience and persistence are essential when building a successful online business. Resources Test Your Facebook Ads with Monica Louie Flourishing Impact: When it comes to Facebook & Instagram Ads, you deserve more than leads and sales. Connect with Monica Louie on LinkedIn 620: Drive Traffic from Facebook and Instagram Ads: Lookalike Audiences, Carousel Ads, Boosted Posts and More with Monica Louie (Previous Appearance)

Kathy Gruver, PhD has graced stages on four continents (including 2 TEDx), three cruise ships and a handful of islands. She hosts the TV show based on her first book, The Alternative Medicine Cabinet and has earned her PhD in Natural Health. Dr. Gruver is the twelve-time award-winning author of seven books including, Conquer Your Stress, Workplace Wellness, Conquer your Stress at Work, and Journey of Healing. She has studied mind/body medicine at the famed Benson-Henry Institute for Mind-Body Medicine at Harvard, and has been featured as an expert in numerous publications including Glamour, Fitness, Time, WebMD, Prevention, Huffington Post and Dr. Oz’s The Good Life, and has appeared on over 250 radio & TV shows including Lifetime, NPR, CBS Radio and SkyNews London. She is also the co-host of the new Fire and Earth Podcast. https://www.youtube.com/watch?v=1RmhXDc9jfI Quotes “I just follow the breadcrumbs, ending up where the universe takes me. I say yes to everything, and now I'm finding myself here.” - Kathy Gruver “If you know what type of learner a person is, you're going to be more apt to communicate efficiently with them.” - Kathy Gruver “If you have one foot in the past and one foot in the future, you end up peeing all over the present.” - Kathy Gruver Takeaways 02:10 Adapting communication methods to different learning styles, such as visual, auditory, and kinesthetic, can improve understanding and rapport. 06:47 Staying present and not dwelling on the past or worrying about the future can help reduce stress and suffering. 14:55 Verifying information and not making assumptions about others' intentions can prevent misunderstandings and conflicts. 19:35 Incorporating improv and body language awareness into communication training can make it more engaging and effective. 24:08 One-on-one coaching can be a valuable tool for personal and professional growth, especially during challenging times. Resources (Previous appearance) 211: Conquer Stress, Make Milestones and Get Those Easy Wins Kathy Gruver: Stress and Communication Expert Learn more about Kathy Gruver on Wikipedia Connect with Kathy Gruver on LinkedIn eSpeakers: Kathy Gruver PHD -TEDx: Presence, mindset and consciously creating your future-

Growing a podcast isn’t just about hitting record—it’s about consistently reaching the right audience and turning listeners into loyal supporters. Today, Robert Plank talks about the evolution of his podcast, from its early beginnings as a blog to its current state as a successful interview-based show. He shares his strategies for networking and using the podcast as a tool to connect with other industry professionals. https://www.youtube.com/watch?v=kMFIv9T7a3o Quotes “If I had known I would do 682 episodes, I would not have made a podcast. I would have been overwhelmed. Don't plan out the next 10 years. Don't plan out your whole life.” - Robert Plank “Whenever I would do this thing we always hear is so important—networking and going to live events, conferences, and meetups—the problem is that some people are really introverted, while others have no problem socializing.” - Robert Plank “Podcasting on its own is not some magic thing. It's creating content, a networking tool, and a way to get traffic.” - Robert Plank Takeaways 02:12 Starting small and focusing on one podcast episode at a time can help overcome the feeling of being overwhelmed. 11:08 Networking and interviewing others can be an effective way to generate content and build relationships. 21:36 Adopting a "devil's advocate" mindset can help create more relatable and accessible content for listeners. 32:31 Consistently marketing and promoting each podcast episode, across various platforms, is crucial for building an audience. 41:27 Involving guests and leveraging their audiences can be an effective way to scale content creation and grow a podcast. 44:16 Exploring alternative monetization strategies, such as affiliate marketing and creating compilation books, can be more lucrative than relying solely on sponsorships. 45:38 Applying a structured framework can help organize content and make it more accessible to listeners. Resources Podcast Crusher: Tap Into the BEST Joint-Venture Attracting, Traffic Generation, Content Creation, List Building Method That's Ever Existed: PODCASTING! Why, What, How-To, What-If: BOOK, PODCAST, ONLINE COURSE: Writing, Video & Audio Can Be Easy (If You Let It) Connect with Robert Plank on LinkedIn

Drew Griffin is the Co-Founder of EverLinks, a service that affords anyone the ability to quickly create mobile optimized, quick loaded web pages and 'link in bio' extenders. Delicious Marketing is a marketing agency that leverages emerging technology to deliver results in the form of awareness, engagement and lead generation that convert to customers. Additionally, Drew is a mobile app developer, author, public speaker and consultant with focus on business growth hacking and lead generation. He's here to explain his Local Media Assets concept, a way that you can get business owners approaching YOU to use your services as a digital marketer, instead of prospecting and cold calling. https://www.youtube.com/watch?v=_gViqZAlY9g Things you will discover in this episode: How did Drew Griffin's career transition happen? How does Drew Griffin differentiate himself from other Internet Marketers or Local Marketing Agencies? What is Drew Griffin's Local Media Asset approach or concept? Example of an approach/strategy of Local Media asset concept that illustrated success and yielded positive results to businessess The concept of the Local Business Films What do businesses get when they participate and get featured on the Facebook Page? With this kind of approach, how to overcome the nervousness of asking a local business to be filmed and get featured on your Facebook Page? How did Drew Griffin's career transition happen? Drew Griffin spent 25 years in Health Care as a Hyperbaric Wound Care Nurse. With the rising of technology that time, he found an opportunity tohelp his diabetic patients in a different way by developing an app that tracks blood sugar of diabetic patients. Seeing the very rapid growth of the downloads ofhis app, he decided to leave the clinic and focused more into local marketing leveraging the use of latest technologies in the market. How does Drew Griffin differentiate himself from other Internet Marketers? It took Drew Griffin years to transition from the local marketing strategies, going door to door and sell his services to internet marketing such as facebook marketing and advertising, and into finding his own unique framework, developing the concept of local media asset. What is Drew Griffin's Local Media Asset approach or concept? Drew Griffin and his business partner created a media company, establishing and making its space and attracting audience by delivering news and events in a local space. They command all the attention and can compete with big and established media companies, televisions, newspapers because they can deliver information much faster than these companies. And once their local social media presence started picking up, their audience started to grow. Their audience becomes their asset into obtaining clients in such a way that clients come to them, and not the other way around. Their clients come from different types of businesses, offering different sorts of services but one thing they all have in common is they want attention from their local space so they could talk about their services or products. With the help of Drew Griffin's Local Media Asset approach, they bring these companies advance results in the form of attention (views of videos, social media comments, engagement in social media etc). Once the results are showing and they have established relationship with their clients over time, they offer more services in forms of consultations or some other services they provide. Example of an approach/strategy of Local Media asset concept that illustrated success and yielded positive results to businessess The strategy of running contest on Facebook. For example, Drew Griffin ran a contest on facebook to guess the final result of Philadelphia Eagles (an NFL Team) and whoever they might be playing. He leverage the fact that in their local community in Philadelphia, a lot of people are very passionate about the Phila...

Lance Tamashiro is a successful entrepreneur and business partner of Robert Plank. He has built a thriving online business and shares his expertise through his website, LanceTamashiro.com, and his marketing podcast, Tamashiro Marketing. Today, Lance discusses the importance of building a team of profitable, full-time employees to grow a business beyond its current limits. https://www.youtube.com/watch?v=meCHsXmqn3o Quotes “I really wish that 10 years ago, when we started, we were given the advice to have control of things and be at the center of our business. We followed that path and took it on.” - Lance Tamashiro “I'd love to sit at the beach and work on my business, thinking about the big picture. But I can't get there because if I'm not working in my business, nothing happens and the money stops.” - Lance Tamashiro “The bottom line is this: no matter what you think about your online business, you cannot scale to the level you desire. You'll hit your ceiling and wonder why you can't break through.” - Lance Tamashiro Takeaways 07:10 Hiring full-time employees, rather than relying on outsourcing platforms, can help entrepreneurs break through growth ceilings in their businesses. 17:15 Investing in employee training and providing them with the tools and resources to succeed can lead to more efficient and profitable implementation of business strategies. 22:52 Using existing course materials and having employees implement them can be a cost-effective way to expand a business's capabilities. 32:10 Gradually increasing employee responsibilities and access, while maintaining control over sensitive information, can help overcome fears and concerns about outsourcing. 34:17 Building trust with employees through regular communication, feedback, and appreciation can create a positive and productive work environment. Resources Get a copy of Level Up: The Best Kept Secrets to Overcoming Roadblocks, Achieving Success & Multiplying Results by Robert Plank, Lance Tamashiro, & Larry Becht on Amazon TamashiroMarketing.com

Ken Tucker is a content marketing and local search expert. He is the co-author of the book "Content Marketing for Local Search: Create Content that Google Loves and Prospects Devour." Today, Ken discusses search engine optimization (SEO) for local businesses, particularly in outperforming larger franchises. He also talks about the strategies and tips outlined in his book, including the value of creating 12-month social media campaigns, understanding customer language and problems, and repurposing existing content to improve local SEO. https://www.youtube.com/watch?v=LlEVuFGAheU Quotes “Content continues to be the most important. You know the old adage, 'Content is king,' which may feel a little tired, but it still holds true.” - Ken Tucker “Don't fall into the trap of using business jargon. Avoid the gobbledygook.” - Ken Tucker “Pay attention to the questions your customers are asking, whether it's via email, in person, or over the phone. Use this information to create frequently asked questions (FAQs) and 'how to' content.” - Ken Tucker Takeaways 02:01 Content is the biggest driver for both search engine optimization and customer engagement. 07:02 Local SEO is crucial for small businesses to outperform larger franchises by targeting specific geographic search phrases. 10:03 Ongoing SEO efforts are necessary to keep up with changes in search algorithms and competitor actions. 11:24 Promoting content through social media campaigns can effectively drive traffic to a business's website. 18:38 Businesses should repurpose existing content from service calls, proposals, and customer inquiries to create new blog posts and web content. Resources Previous Guest Appearance: 533: Rework and Clarify Your Marketing Message, Refine Converting Language, Reputation Management and More with Ken Tucker Content Marketing for Local Search: Create Content that Google Loves and Prospects Devour Connect with Ken Tucker on LinkedIn Get a copy of Content Marketing for Local Search: Create Content that Google Loves & Prospects Devour (Co-Authored by Ken Tucker) on Amazon

Laura Pennington Briggs is a successful freelance writer and entrepreneur. She has transitioned her freelance writing business into coaching and training other freelancers on how to scale their companies, outsource to virtual assistants, and grow their brand recognition. Laura is the author of the book "How to Start Your Own Freelance Writing Business" and has also delivered two TEDx talks, "The Future is Freelancing" and "Flip the Script: Empowering the Freelance Generation." Today, Laura shares her journey, including publishing a book, working on her PhD dissertation, and helping companies and freelancers navigate the changing landscape of work. https://www.youtube.com/watch?v=N6j_Z2vREtQ Quotes “So many changes, many of them good and exciting, and big steps forward. I'm so excited to be able to come back and provide an update to you all, and hopefully provide a little bit of inspiration.” - Laura Pennington Briggs “Never give up on any of the goals you have. You never know where your business or dreams will take you.” - Laura Pennington Briggs “Your business sometimes evolves. Sometimes you figure out a skill, you figure out what you need to do to pay the bills, and then you realize you could help other people do the same things that you've just done.” - Laura Pennington Briggs Takeaways 00:35 Freelancing is becoming the dominant form of work, with freelancers expected to make up the majority of professionals by 2027. 02:57 Successful freelancers must focus on scaling their businesses, outsourcing to virtual assistants, and growing their brand recognition. 06:12 Effective marketing and promotion are crucial for the success of a book or other creative endeavor. 06:52 Pursuing multiple projects, such as writing books and completing a PhD, can help freelancers diversify their income and achieve their goals. 08:24 Persistence and a willingness to adapt are key to navigating the changing landscape of work and achieving one's dreams. Resources Previous guest appearance: 186: Six Figure Writing and Virtual Assistant Secrets: How to Start and Scale Your Freelancing Income to Create the Lifestyle You Want with Laura Pennington Watch The Future is Freelancing: Laura Briggs | TEDxLehighRiverSalon on YouTube Watch Flip the Script: Empowering the Freelance generation | Laura Briggs | TEDxGeorgiaTech on YouTube Six Figure Writing Secrets: Journaling, Blogging, and Freelancing Guides Connect with Laura Briggs on LinkedIn Get a copy of Start Your Own Freelance Writing Business: The Complete Guide to Starting and Scaling from Scratch (Startup) on Amazon

Joseph Hogue is an online influencer through YouTube and four web properties. Through his channel (Let's Talk Money) and four blogs, he reaches over 500,000 people a month through topics like investing, making money and personal finance. He's here to make you aware of the rise of online mobile searches and 5G, plus -- he details how he grew his YouTube channel from 22 subscribers to 100,000 -- with 4,000 to 5,000 views per video. You too can grow your YouTube presence and use it as an asset to launch new products, if you are consistent! https://www.youtube.com/watch?v=yGVAyKtGP9o Quotes “The tragic fact is, it's not enough to have a great product out there. You've got to have that product and the distribution.” - Joseph Hogue “You've got to think of YouTube, in some ways, as a traditional media outlet. YouTube wants to be an alternative to TV.” - Joseph Hogue “You really need to emphasize that sense of community, that sense of shared beliefs and a shared purpose, and start branding around yourself as a person.” - Joseph Hogue Takeaways 02:33 Using YouTube as a distribution platform can be a powerful way to drive traffic and promote your other online assets, such as your website or products. 05:54 The growth of mobile internet usage and the advent of 5G technology make it increasingly important for businesses to have a strong video presence on platforms like YouTube. 11:33 Emphasizing a sense of community and personal brand around your YouTube channel can help drive engagement and positive signals to the platform. 12:30 Diversifying your revenue sources on YouTube, beyond just ad income, such as sponsorships, affiliates, and your own products, can help create a more sustainable business. 15:36 Consistency is key to building a successful YouTube channel. Posting new content on a weekly basis, at the same time, can help build a loyal following. Resources Previous Appearance: SEO Content Marketing with Joseph Hogue Subscribe to Let's Talk Money! with Joseph Hogue, CFA on YouTube Connect with Joseph Hogue on LinkedIn

Author of twelve books including the best selling, Suzy Prudden’s Spot Reducing, Itty Bitty Weight Loss Book, MetaFitness: Your Thoughts Taking Shape, and Change Your Mind, Change Your Body. • Winner of the Women in Business: 1994-95 Most Inspirational Speaker Award and the International Federation of Hypnotists 2001 Award for Excellence for Integrated Therapies & 2006 Lifetime Achievement Award. • Guest expert on over 1,000 radio and television shows including Oprah, The Today Show and Good Morning America. Proven Strategies for Achieving Success in Business, Relationships, Weight Loss and Every Area Controlled by Your Mind Suzy Prudden has been featured on Oprah who said, “In order to heal your relationship with your body, you have to go inside. The answers are all in Suzy Prudden’s book, Change Your Mind, Change Your Body.” https://www.youtube.com/watch?v=xqNiIngESIA Suzy Prudden is an entrepreneur and the founder of Itty Bitty Publishing, a company that helps experts create small, 30-page books to share their knowledge. She has appeared on numerous TV shows, including The Oprah Winfrey Show, and has written 11 books with major publishers. Today, Suzy discusses the benefits of her "itty bitty book" concept, which allows experts to provide concise, easy-to-digest information to readers. Quotes “95% of Americans don't read. And everybody needs information. You're right—the soundbite era is upon us. With itty-bitty books, the expert has an opportunity to create a relationship with the reader.” - Suzy Prudden “Publishing the book is just the beginning. A lot of authors and experts think it's the end, but it's actually a nice cornerstone for your business.” - Suzy Prudden “If you want to sell books, you have to get out there, period. You have to be visible, and you have to carry your book.” - Suzy Prudden Takeaways 01:51 Itty Bitty Books are designed to be business-building tools, driving readers to the author's website for additional resources and services. 08:52 The investment to publish an Itty Bitty Book is typically around $5,000, which includes workshops, coaching, and a comprehensive publishing package. 15:48 The Itty Bitty Book publishing process includes workshops, coaching, and a bestseller campaign to help authors succeed. 25:24 Authors need to actively seek out speaking opportunities that align with their Itty Bitty Book's topic and target audience. 30:27 Having an Itty Bitty Book can help position authors as experts in their field, which can open doors for speaking engagements and other opportunities. Resources Previous Appearance: Success is An Inside Job: Create and Promote Your Itty Bitty Book with Suzy Prudden Suzy Prudden: International Recognized Author, Speaker, Coach Get a copy of Your Amazing Itty Bitty Book of Words: 270 Words to Educate and Entertain Your Mind on Amazon Connect with Suzy Prudden on LinkedIn

Petra Monaco is an author, artist, and coach who is the CEO of The Rebels Den. She has previously appeared as a guest on the Marketer of the Day podcast, where she discussed how to take inspired action and improve one's mindset. Today, Petra talks about her rebranding efforts, the importance of work-life harmony, and the strategies she uses to overcome creative blocks, such as journaling, self-care, and letting go of control. https://www.youtube.com/watch?v=tZW88Zsce-Y Quotes “My message is always bigger than my mistake. That's what I focus on, and it helps me through so many imperfections.” - Petra Monaco “It's about learning how to let go of control. I think we're not necessarily designed, but taught to believe that we have to control everything.” - Petra Monaco “I fully believe in meeting people where they are instead of expecting them to meet where I'm at, because it doesn't work that way.” - Petra Monaco Takeaways 01:07 Embracing a non-conformist mindset and disrupting patterns can lead to personal and professional growth. 02:11 Achieving harmony between life and business requires flexibility, self-awareness, and prioritizing personal needs. 11:20 Letting go of control and allowing ideas to "marinate" can lead to better outcomes than forcing progress. 21:04 Incorporating self-care practices, such as journaling, exercise, and spending time with friends, can help overcome creative blocks. 22:37 Focusing on the message rather than perfection can help overcome the fear of imperfection and encourage taking action. Resources Previous Appearance Take Inspired Action and Use Boundaries to Create More Freedom with Petra Monaco The Rebels' Den: Life + Business + Dreams + Goals Connect with Petra Monaco on LinkedIn

Jason Swenk is the agency advisor & mentor that guides marketing agencies through a proven framework for growing their agency faster. Jason has literally written the book for growing an agency from nothing to an 8 figure agency. He is one of the most sought out advisors to agencies in the World, by showing them an 8 system framework that worked for growing his agency, working with brands like AT&T, Hitachi, Lotus Cars, and eventually lead to selling his agency. Jason currently hosts two shows: The Smart Agency Master Class Podcast, the #1 Digital Marketing Agency Owner podcast for sharing the strategies and stories from real agency owners of what is working today in the agency world, and how they got to where they are now; and SwenkToday is a Tuesday & Thursday show that documents how you can grow your digital agency and business, where Jason share the latest growth strategies, mindset, and answers the most burning questions digital agency owners & entrepreneurs have. https://www.youtube.com/watch?v=UJ9MyVwB8oY Quotes “If they're happy with where they are, or if they're pretty stubborn and don't like to listen, or they're people I don't want to hang out with, then I won't gel with them.” - Jason Swenk “The villain in this story is being too busy. You're too busy because you lack clarity on what to say no to or where you need to go.” - Jason Swenk “People are everything. If you don't have the right people, the whole organization depends on you, and that's a lot to bear.” - Jason Swenk Takeaways 02:31 Providing valuable free content can build a loyal audience over time, even if they don't immediately convert to paying clients. 07:00 Positioning oneself as a trusted advisor, focused on helping clients achieve their goals, is more effective than just promoting one's own success. 10:32 Removing emotions and gaining an outside perspective can help agency owners make better decisions for their business. 15:51 Transitioning from an owner to a CEO role, by delegating tasks and empowering others, can unlock growth and freedom in an agency. 20:13 Continuously refining one's messaging and positioning to better address the needs of the target audience is crucial for staying relevant. Resources Jason Swenk: Unlock the Marketing Agency Systems That I Used to Start, Scale and Sell my Multimillion-Dollar Digital Agency. Subscribe to the Smart Agency Masterclass Podcast with Jason Swenk Follow Jason Swenk on Facebook Connect with Jason Swenk on LinkedIn

Jeet Banerjee is a serial entrepreneur, digital marketing expert, and TEDx speaker. He has launched over 15 online businesses, sold two companies for a profit, and generated over eight figures in revenue. Today, Jeet discusses his entrepreneurial journey, including his strategy for building and managing multiple businesses, his focus on e-commerce and creating an alternative to traditional education, and the challenges he has faced and overcome in his career. https://www.youtube.com/watch?v=9CLU2DFZBPw Quotes “I'm probably a step above the experimenting stage. I'm in the stage where I'm trying to test market viability—how big are these markets, and how much of these markets can I conquer and take a market share of.” - Jeet Banerjee “I believe at the end of the day, if you give people the ability to learn what they actually want to learn, they will not only be able to implement it, but they will be so passionate about it that we will end up seeing some of the most brilliant inventions and products.” - Jeet Banerjee “I'm not out there just copying other people. If I copy others, I'll always be second place.” - Jeet Banerjee Takeaways 02:07 Embracing one's entrepreneurial nature and delegating tasks to a team can enable the creation and management of multiple successful businesses. 05:43 Testing market viability and understanding consumer behavior are crucial for building sustainable and scalable e-commerce brands. 08:59 Continuous learning, particularly in the field of psychology, can provide valuable insights for creating effective marketing and branding strategies. 12:10 Overcoming challenges, such as retaining talent and managing micromanagement tendencies, requires a long-term perspective and the implementation of strategic solutions. 17:42 Providing alternative educational paths and empowering individuals to pursue their own entrepreneurial ventures can disrupt the traditional educational system. 22:20 Taking advantage of social media platforms like Instagram can provide valuable inspiration, motivation, and insights into the lives and strategies of successful entrepreneurs. Resources Previous Appearance 568: The Income Incubator: Commit to Taking Action, Fill the Convenience Gap, and Fail Fast with Jeet Banerjee Jeet Banerjee: The Income Incubator. Ditch Your Sh*tty job, build an epic business & live life on your terms Connect with Jeet Banerjee on LinkedIn

Michael Losier is the author of the best-selling book Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don't, and Law of Connection: The Science of Using NLP to Create Ideal Personal and Professional Relationships. Michael's second book, Law of Connection, was published in 2009 and quickly became another best-seller. This book caught the attention of the business community, who learned new ways of connecting with employees, co-workers and family, both at work and at home. Michael's "how-to" style teaches how to create better connections with the people in our lives. Michael's upcoming third book, Your Life's Purpose - Uncover What Really Fulfills You, helps the reader and student get more clarity about their life's purpose AND most importantly, what they need to be experiencing to live their life's purpose. Michael is so passionate about teaching that he travels the world sharing his insight into Law of Attraction, delivering hundreds of hours of teleclasses, podcasts, workshops and seminars every year. Programs are tailored to meet the needs of the audience. His YouTube videos have millions of views, and his new live weekly Internet show, Hang Out with Michael, allows him to connect with fans of Law of Attraction in an exciting new way. https://www.youtube.com/watch?v=kxR4EOZcFlY Quotes “There is no in-between. It's like a light switch—you're either on or off.” - Michael Losier “Seasonal allergies are caused by one emotion, and this emotion conflicts. Each time a certain smell returns, our brain and subconscious mind link that smell with the conflict, manifesting as running noses.” - Michael Losier “Some people take a big risk and then don't follow through because they get into procrastination and fear. So, one step at a time, ensure everything you do is in alignment with your goal.” - Michael Losier Takeaways 00:49 Unprocessed negative emotions can manifest as physical ailments and can be addressed through the Emotion Code technique. 03:02 The Emotion Code process involves quickly identifying and removing the specific emotions causing a person's issues using muscle testing and a magnet. 07:05 Removing deeply ingrained habits and cravings, such as for soda or fast food, can be achieved through the Emotion Code, leading to lasting change. 10:30 Michael is working towards his goal of having a TV show to further promote the Emotion Code and reach a wider audience. 21:06 Michael takes a calculated and planned approach to achieving his goals, such as his vision of having a TV show, by continuously practicing, experimenting, and building his skills and experience. 30:04 Being flexible, adaptable, and continuously improving one's skills through practice and experimentation to achieve success is very important. Resources Michael Losier: Your All-Inclusive Portal To Law of Attraction Manifestation, N.L.P. Mastery, and Emotional Freedom Connect with Michael Losier on LinkedIn Get a copy of Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don't by Michael Losier on Amazon Get a copy of Law of Connection: The Science of Using NLP to Create Ideal Personal and Professional Relationships by Michael Losier on Amazon Get a copy of Your Life's Purpose: Uncover What Really Fulfills You by Michael Losier on Amazon

Jan Roos is the founder of CaseFuel, a company that specializes in helping lawyers with their AdWords and Pay-Per-Click marketing. Previously, his company was known as Expert Engines. Jan has also published a book on AdWords for law firms, which can be applicable to other local service businesses. Additionally, he hosts the Law Firm Growth podcast. Today, Jan talks about the importance of focusing on the sales and intake process after generating leads, as well as the impact of a strong intake process on a law firm's close rate and revenue. https://www.youtube.com/watch?v=PxesCc9hk0Q Quotes “If you know your numbers, even your rough numbers, then you understand how much work is required and what the cost is.” - Jan Roos “The larger firms just have more experience closing deals over the phone. It's very rare to find that level of expertise in smaller or startup firms, or in any local business.” - Jan Roos “Depending on where you stand, sales might be more important than you think. If you're a local business, take a look at your numbers. Be honest with yourself—if you're not closing about 20%, see if there are ways to improve.” - Jan Roos Takeaways 06:01 Knowing your numbers, such as email unsubscribe rates and click-through rates, is crucial for setting realistic goals and understanding the required work and costs. 08:50 Focusing on the sales and intake process can be more important than the marketing efforts, as a strong intake process can make even "cruddy marketing" work effectively. 13:59 Having a strong intake process can significantly improve a law firm's close rate, potentially doubling the revenue compared to a firm with a lower close rate. 14:34 Larger law firms often have higher close rates due to their extensive training and experience in the intake and sales process. 17:48 Providing resources like free video courses and books can help law firms improve their intake and sales processes. 20:08 Adopting a curious mindset and learning from different industries can lead to innovative ideas and strategies for one's own business. Resources CaseFuel: Scale Your Estate Planning Firm. Connect with Jan Roos on LinkedIn Subscribe to the Law Firm Growth Podcast hosted by Jan Roos on Apple Podcasts Send a message to Jan Roos on: [email protected]

Bryan Falchuk is an executive coach, public speaker, C-level executive, and an author, and his upcoming book is titled "The 50 75 100 Solution." Today, Bryan discusses how to improve relationships by understanding the dynamics of actions, reactions, and influence. He shares his insights on the 50 75 100 solution, which focuses on taking ownership of your half of the relationship and influencing the other person's behavior to create better outcomes. https://www.youtube.com/watch?v=kAmLFxVza9Q Quotes “There are two sides to every story, and this isn't just about romantic relationships. It's really about any human relationship we have. This is crucial in marketing and business because everything we do involves relationships with others.” - Bryan Falchuk “We're all different in various situations. By changing the situation or its dynamics, you can achieve different outcomes or behaviors.” - Bryan Falchuk “Everything changes. That gives us hope and makes it worth doing this. Nothing stays the same always and forever. People just want to be happy.” - Bryan Falchuk Takeaways 01:15 Every relationship has two sides, and each person has control over half of the equation. 02:35 How we react to situations is a choice that can influence the other person's behavior. 07:40 Applying principles like happiness seeking, interdependence, and impermanence can help improve relationships. 09:49 Recognizing that you have influence over 75% of a relationship can empower you to create positive change. 10:22 Focusing on your own actions and reactions, rather than blaming the other person, is key to resolving conflicts. Resources Previous Appearance 352: Do a Day: Let Go of Your Past Mistakes, Accept Responsibility, Find Perspective, Compassion, and Purpose with Bryan Falchuk Bryan Falchuk: BEST-SELLING AUTHOR | LIFE & EXECUTIVE COACH | PROFESSIONAL SPEAKER Connect with Bryan Falchuk on LinkedIn The 50 75 100 Solution Build Better Relationships: The Best-Selling new book By Bryan Falchuk, CPT BCS

Jeffrey Traister is certified Ontraport, AccessAlly, and Sendible consultant. He's here to tell you that you have CHOICES when it comes to your membership site -- it can be one-time, recurring, or both. You can release content all at once or in stages. You can get members to complete something (i.e. a survey) before continuing. He also unpacks a few case studies, including: a fitness coach (course + library model), a chemist tutor (with mini-courses, PDFs, quizzes, and private notes) and explains why you should you WordPress AND outsource the setup of the entire operation. https://www.youtube.com/watch?v=XLs6TZ_0HJw Quotes “While you could sell courses for a one-time fee, a membership site could enable you to earn recurring subscription fees.” - Jeffrey Traister “A course membership site gives you the perfect opportunity to extend customer lifetime value. In turn, this can help boost your profits and overall income.” - Jeffrey Traister “Even if you're a good learner and have some technical acumen, it's best to outsource the development of the course membership site and the automation systems to certified experts.” - Jeffrey Traister Takeaways 01:30 Course membership sites allow businesses to package content in a unique way and monetize it through one-time or recurring subscription fees. 05:27 Integrating course membership sites with marketing automation systems enables businesses to monitor user progress, personalize content, and enhance the customer experience. 08:45 Course membership sites can benefit various business models, from fitness coaching to physical product sales, by creating new revenue streams and deepening customer relationships. 10:42 Outsourcing the technical development of course membership sites to certified experts can save time and reduce headaches, allowing businesses to focus on creating content and growing their operations. 11:29 Providing valuable content and educational opportunities through course membership sites can extend customer lifetime value and boost overall profitability. Resources Previous Appearance 633: Maximize Customer Lifetime Value: Content Marketing, Automation, Mobile, Social Media and E-Commerce with Your Marketing Superhero Jeffrey Traister Jeff Traister Digital Marketing Automation: Your Superhero for Direct Response Sales Connect with Jeff Traister on LinkedIn For inquiries: Text (FIRSTNAME) (LASTNAME) (EMAIL) to 561-277-3363

Joan Sotkin is an expert in helping entrepreneurs and practitioners overcome financial struggles. She is the author of the book "Build Your Money Muscles" and the host of the podcast "The Prosperity Show." Today, Joan discusses strategies for overcoming financial fear and developing new habits, such as consciously choosing to feel confident instead of ashamed, creating positive stories about unexpected financial windfalls, and using affirmations to train the brain. https://www.youtube.com/watch?v=_Ms-MCQyR6k Quotes “Everything about you is a habit. It's not like you learn how to feel shame as a grown-up; you learn it when you're a child. Those emotions influence your decisions because every decision has a thought, a belief, and an emotion behind it.” - Joan Sotkin “Once you realize that it's just your brain trying to hold you back, to keep you safe, you can say to your brain, 'Thank you for sharing, but we're going to try it anyhow.'” - Joan Sotkin “Part of learning is setting boundaries and learning how to communicate. It's taken me all this time to figure out who I'm not, and I think you have to figure out who you're not before you figure out who you are.” - Joan Sotkin Takeaways 01:43 Emotions like shame and fear learned in childhood can affect how entrepreneurs feel about and make decisions related to money. 04:41 Consciously choosing to feel confident and excited about money, instead of worrying, can help build new neural pathways in the brain. 08:48 Making up positive stories about unexpected financial windfalls can train the subconscious mind to focus on more optimistic outcomes. 10:56 Consistent practice of positive affirmations and habits is key to overcoming habitual negative thought patterns about money. 20:45 Facing fears and taking risks, even when feeling uncertain, can lead to personal growth and a more fulfilling life. Resources Pro$perity Place: Rapidly Improve Your Relationship With Money & Yourself! Connect with Joan Sotkin on LinkedIn Get a copy of Build Your Money Muscles by Joan Sotkin on Amazon

David Brown is the "Business Plan Answer Man" and the founder of BusinessPlanAnswerMan.com. He has over 30 years of experience in business and has appeared on the Marketer of the Day podcast before, discussing topics like strategy, entrepreneurship, and focus. Today, David shares insights on the importance of identifying the right target market for your business, rather than trying to appeal to everyone. https://www.youtube.com/watch?v=4h3Sipfu8T4 Quotes “Starting a business for the wrong reason is the number one reason businesses fail.” - David Brown “When we niche down, you have a narrower focus. Instead of fishing with a dip net trying to catch just perch, you can target with a specific bait on your line, going out to catch just the perch.” - David Brown “Markets shift neighborhoods. Some go down, become rundown and unkempt, while new ones come in. You have to always be cognizant of what's going on in your marketplace.” - David Brown Takeaways 01:10 Targeting everyone as a customer is a mistake, as it leads to spreading yourself thin and not charging the right value. 03:22 Identifying the problem your product or service solves and who has that problem is crucial for effective marketing and business growth. 11:35 Niching down and targeting a specific customer profile can lead to much better results than trying to appeal to a broad market. 18:14 Ongoing evaluation of your target market and customer base is important, as markets and neighborhoods can change over time. 19:53 Gathering testimonials and referrals is a powerful way to build your business through referral marketing. Resources Previous Appearances 497: Create a Simple Strategy to Hit Goals and Make Important Decisions with Business Plan Answer Man David Brown 609: Make the Leap into Entrepreneurship, Narrow Focus, and Find the Right Partner with Business Plan Answer Man David Brown DAVID L. BROWN BUSINESS PLAN ANSWER MAN: Unlock the Potential for Your Success with My Transformational Business Planning Approach Connect with David Brown on LinkedIn Send a message to David through his Email: [email protected]

David Ralph is the host of the popular podcast "Join Up Dots," where he interviews guests and explores their paths to success. As an entrepreneur and business coach, David has shared his insights on topics such as work-life balance, essentialism, and building a sustainable business. Today, David talks about his journey of overcoming burnout and finding a more intentional way of living and working. https://www.youtube.com/watch?v=AI8Pz_O9EOE Quotes “Understanding branding is crucial, but also challenging. You almost have to live it for it to become powerful.” - David Ralph “I don't think you should be everywhere, because by being everywhere, you're nowhere. You should focus on being really, really good in one area, and that is your traffic.” - David Ralph “Become obsessive. Don't just aim to be passable—strive to be absolutely the best you possibly can.” - David Ralph Takeaways 06:18 Focusing on one or two primary traffic sources that align with your strengths can be more effective than trying to be everywhere. 09:09 Simplifying your business by eliminating unnecessary tasks and distractions can lead to greater clarity and productivity. 16:44 Taking regular breaks and disconnecting from work can foster creativity and help you gain a fresh perspective. 26:24 Identifying and catering to the right clients, those who are open to making changes, can be more rewarding than trying to please everyone. 29:49 Embracing a minimalist and essentialist approach to business and life can help you achieve a better work-life balance. Resources Previous Appearance 483: Connect the Dots, Master Podcasting, and Make Bold Creative Decisions with David Ralph Join Up Dots: We Make Building Your Dream Life Simple. Unleash The Easy-Preneur With Join Up Dots Connect with David "Join Up Dots" Ralph on LinkedIn Follow David Ralph on X (Twitter)

Naresh Vissa is the Founder & CEO of Krish Media & Marketing – a full service e-commerce, technology, development, online, and digital media and marketing agency and solutions provider.. He has worked with CNN Radio, Clear Channel Communications, J.P. Morgan Chase, EverBank, The Institute for Energy Research, Houston Rockets, Houston Astros, the American Junior Golf Association, Agora Financial, Agora Publishing, Stansberry Research, and TradeStops. He is the #1 bestselling author of FIFTY SHADES OF MARKETING: Whip Your Business into Shape & Dominate Your Competition, PODCASTNOMICS: The Book of Podcasting... To Make You Millions, THE NEW PR: 21st Century Public Relations Strategies & Resources... To Reach Millions, TRUMPBOOK: How Digital Liberals Silenced a Nation into Making America Hate Again, and the new book FROM NOBODY TO BESTSELLING AUTHOR! How To Write, Publish & Market Your Book. He has a Master's Degree from Duke University's Fuqua School of Business and has been featured on USA Today, Yahoo!, Bloomberg, MSNBC, Huffington Post, Businessweek, MSN Money, Business Insider, India Today, Hindustan Times, and other domestic and international media outlets. https://www.youtube.com/watch?v=AEfnxbstnhQ Quotes “Any business idea or venture has a better chance of succeeding if you go with something proven, if you piggyback off what's known to work, rather than trying to reinvent the wheel. As I like to say, good artists borrow, but great artists steal.” - Naresh Vissa “Action is more important than just thinking about things in your mind. Too many people say, 'I've got it in my head. It'll come out one of these years,' and it just never comes out.” - Naresh Vissa “If you want to make things happen, you have to get up and actually do it, regardless of your age.” - Naresh Vissa Takeaways 05:53 The freelance economy is growing, and technology has enabled more people to work for themselves. 16:16 Skills are the currency of today's economy, and developing multiple skills can lead to more opportunities. 17:59 Focusing on your core competencies and most profitable customer base is crucial for business success. 19:07 Achieving leverage, where clients come to you, can provide freedom and flexibility in your career. 31:33 Pursuing your passions and gaining experience in your 20s can set you up for long-term success. Resources Naresh Vissa: Media Entrepreneur, Author, Online Marketing Consultant & sales Strategist Connect with Naresh Vissa on LinkedIn Get a copy of Podcastnomics: The Book Of Podcasting. To Make You Millions on Amazon Get a copy of Fifty Shades Of Marketing: Whip Your Business Into Shape & Dominate Your Competition on Amazon Get a copy of TRUMPBOOK: How Digital Liberals Silenced A Nation Into Making America Hate Again on Amazon

Darren Virassammy is the Co-Founder and Chief Operating Officer of 34 Strong, a new breed of consultancy that gives a voice to disengaged employees by helping organizations like yours become great places to work. A leading expert in the global Employee Engagement community, Darren leverages the Gallup StrengthsFinder assessment to create massive shifts within organizations, both culturally and on the bottom line. https://www.youtube.com/watch?v=jClabiBjhHc Quotes “We can get so caught up in chasing top-line revenue that we stop looking at the overall health of the business. Revenue is great, but it can often put a lot of stress on your business.” - Darren Virassammy “The ultimate productivity hack is not about doing more, but about figuring out what to do less of.” - Darren Virassammy “Your greatness zones are the areas where you excel, where you're naturally good at tasks, and can perform well consistently. These are the activities you can do effortlessly, often reaching the next level without even trying.” - Darren Virassammy Takeaways 01:31 Systematizing and outsourcing business operations can create a more predictable and scalable business model. 04:54 Evaluating client relationships and identifying the right "pumpkin" clients is crucial for long-term business success. 12:05 Maintaining a strong internal culture and aligning it with external branding is key to building a sustainable business. 17:49 Pausing to reflect and focus on the fundamentals, such as rereading foundational books, can provide clarity and direction. 23:04 Offering a mix of personalized and open-enrollment programs can help reach a wider audience and provide more value. Resources 34 Strong: Join the +28 Million People Using Their Genuine Strengths to Enhance Their Performance Connect with Darren Virassammy on LinkedIn

Kat Mclead is the creator of the Stay at Home Mom Entrepreneur: *the* proven framework for creating a highly profitable business that you love while working 2 hours a day. She coaches other coaches find their ideal client and raise rates by providing a unique, specialized, in-demand service. https://www.youtube.com/watch?v=glsupgZctuE Quotes “The truth of the matter is, I never have to work a day in my life. We've already accumulated a lot through smart investing and careful financial planning.” - Kat McLead “If you want to work 25 or 30 hours a week and have a flexible schedule, then make that happen. Outsource everything that you don't need to do.” - Kat McLead “While you're creating your dream life, moving from where you are now to where you want to go, just keep taking those steps. Get the support you need, find a community, and make it happen for yourself.” - Kat McLead Takeaways 00:58 Niching down to a specific, targeted audience can lead to significant business growth and success. 07:44 Gradual transitions and outsourcing can help entrepreneurs balance their business and personal life. 14:47 Overcoming personal challenges, such as feeling not good enough, is an ongoing process for many entrepreneurs. 22:00 Building a supportive community and seeking guidance can be invaluable for entrepreneurs on their journey. 24:38 Embracing failure and consistently taking action are key to achieving entrepreneurial goals. Resources Stay At Home Mom Entrepreneur: The 4 Key Steps to Pinpointing Your High Profit High Purpose Business for Busy Moms Follow Kat McLead on X (Twitter) Connect with Kat McLead on LinkedIn Join Mom First Entrepreneurs: Building Business For Profit, Purpose, & Pleasure Facebook Group

David Jenyns is the founder of Melbourne SEO Services, a digital agency he has owned for over 13 years. He is also the author of the book "Authority Content." Today, David discusses his journey of systematizing his business, including hiring a CEO to run the day-to-day operations, and creating a platform called "System Hub" to help other business owners document their best practices and processes. https://www.youtube.com/watch?v=N-PlcArUHRk Quotes “I don't want to be that dad who's always too busy focusing on running the business. I kept coming back to the idea of systemization: getting my core business processes documented and then putting some key team members in place.” - David Jenyns “If you take the idea that you need to build up your business processes, that's going to lead to your success.” - David Jenyns “Think about your marketing processes, document them so your team can apply them consistently, and you'll start to see your business skyrocket.” - David Jenyns Takeaways 00:55 Systematizing your business can free up time and allow you to focus on strategic planning instead of day-to-day operations. 07:47 You don't have to create all the systems and processes yourself - you can have experts show you how it's done and then document the steps. 13:20 If the people you hire to carry out your systems are making money for your business, their cost is essentially free. 15:25 Virtual assistants can attend trainings and webinars on your behalf, saving you time and effort. 16:12 Modeling successful systems from other businesses, rather than trying to replicate their current level of sophistication, can be a more effective approach to systematization. Resources Previous Appearance (Authority Content) 246: Authority Content: Document Your Magic, Delegate Your Business, and Get Off the Hamster Wheel with David Jenyns BUSINESS SYSTEMS SUMMIT: Go behind the scenes with 50+ world-class entrepreneurs & business coaches … Melbourne SEO Services: Make Google Love You. SystemHUB: Systemise Your Business With Ease! Connect with David Jenyns on LinkedIn

Diane Conklin from CompleteMarketingSystems.com is an internationally known author, entrepreneur, coach, consultant, marketing and business strategist, implementation specialist and speaker. Diane is a direct response marketing expert who specializes in showing business owners how to integrate their online and offline marketing strategies, media and message, to get maximum results from their marketing dollars. She's here to help us get focus, to create a plan, and time block to ACT instead of REACTING or RESPONDING. It's possible with her P.L.A.N.S. system: Plan, Leverage (i.e. money), Action, Next (or Now) and Systems (or Strategy) https://www.youtube.com/watch?v=ntM-T9g72As Quotes “If you have a plan, you have structure, focus, and direction. It's much better than being willy-nilly and just throwing mud on the wall.” - Diane Conklin “The difference is having that focus and saying, 'Okay, I'm going to go from an average business owner in the next 90 days to a world-class business owner.'” - Diane Conklin “It's hugely powerful when you have leverage and knowledge in your business. With your plan set, you're ready to move forward.” - Diane Conklin Takeaways 04:44 The PLANS acronym (Plan, Leverage, Action, Next, Systems, and Strategy) can help business owners stay focused and efficient. 09:30 Developing a marketing plan, rather than a business plan, can provide more flexibility and adaptability to changes and opportunities. 10:29 Having a structured plan for your business is crucial to avoid a haphazard approach and achieve your goals. 16:40 Following a structured marketing plan can lead to significant financial success, as demonstrated by Diane's client example.. 18:35 Attending Diane's "Plan, Grow, and Succeed" event can help business owners create a marketing plan for the year. Resources Previous Appearance 469: Build a Complete Marketing System, Think Differently, Plan Your Business, Focus, and Implement with Diane Conklin Complete Marketing Systems: Turning Your Knowledge Into Profits Connect with Diane Conklin on LinkedIn PlanGrowAndSucceed.com Promo Code: VIP (SITE)

Does podcasting interest you? What about a fan-base of loyal, educated, and excited people ready to listen, click, and buy from you? Tom Schwab from Interview Valet is here to tell you that it's NOT too late for podcasting. Tom shares real data about what his podcast interview booking company (over 100 people on 10,000 podcasts) are looking for, and how you too can have an authentic conversation (for good quality content) and then repurpose that content in a number of NEW ways (for good QUANTITY content) -- here's what's working now with podcasting https://www.youtube.com/watch?v=VtSCcBY-aa4 Quotes “I often laugh when people ask if it's too late to get into podcasting. To me, that's like someone in the 1930s asking if it's too late for radio. No, we are still in the Golden Age, with so much still ahead of us.” - Tom Schwab “Interviews always convert better when there's an authentic conversation, not just rote questions. People need to understand your heart, how you think, your visions, and where you're headed.” - Tom Schwab “Anyone who says that doing a podcast interview is easy has either never done it or has never done it well.” - Tom Schwab Takeaways 08:43 Podcasting has experienced significant growth, with over 51% of the population now listening to podcasts. 11:19 Authentic conversations in podcast interviews are more effective at converting listeners than scripted Q&A sessions. 13:13 Repurposing podcast content into various formats, such as audiograms, blog posts, and social media posts, can help maximize the impact of each interview. 14:44 When selecting podcasts to be featured on, factors like episode count, engagement, website quality, and reach are important considerations. 16:04 Podcast interviews can be a powerful tool for growing a business, as they provide opportunities for backlinks, SEO, and reaching a highly engaged audience. Resources Interview Valet: GO BEYOND GUESTING. DRIVE RESULTS WITH PODCAST INTERVIEW MARKETING. Connect with Tom Schwab on LinkedIn

Evan Money is a global entrepreneur, number one best-selling author, and happily married for over 20 years. He and his wife remarry in a different state or country every year, celebrating their 25th wedding anniversary. Today, Evan Money talks about the importance of embracing the process, managing expectations, and breaking negative cycles to achieve success in business and relationships. https://www.youtube.com/watch?v=b3PR7x8geg0 Quotes “It's not the big, giant things. It's the little efforts every day that add up to a massive, amazing abundance of joy, harmony, and success.” - Evan Money “If you're focused on the outcome, you're always going to be disappointed because it will always be different from what you have in your head. It’s never going to match your expectations exactly.” - Evan Money “The secret to reaching your dreams and goals, and never having to work hard, is to truly fall in love with the process.” - Evan Money Takeaways 01:04 Embracing the process and falling in love with the daily tasks is the key to reaching your dreams, rather than focusing solely on the end result. 10:15 Unmet expectations are the root cause of frustration, anger, and disappointment, so it's important to manage your expectations realistically. 18:37 Developing a "home court advantage" by prioritizing your personal relationships and home life can lead to success in your business and other areas. 34:23 Understanding and embracing the differences between men and women, rather than trying to change each other, is crucial for maintaining healthy relationships. 36:53 Becoming a "cycle breaker" by taking responsibility for personal growth and improvement is essential for creating positive change in your life. Resources Happily Ever After!: INCREASE THE FLOW OF LOVE IN YOUR MARRIAGE. Happily Ever After Webinar: The 3 Biggest Lies About Marriage and How You Can Instantly Improve Yours! Connect with Evan Money on LinkedIn

Hayk Tadevosyan is a proud father, husband, deacon, athlete, and entrepreneur passionate about serving his community and inspiring others to reach their goals. Hayk owns and operates a thriving insurance and construction business that he built from scratch. With the years of coaching and developing his top producing teams, he has developed great joy in coaching and consulting other business owners, professionals, aspirants and team members on replicable sales systems, processes of entrepreneurship and personal development. His first book, The Power of Mindset follows Hayk Tadevosyan’s amazing journey from growing up in a poor country of Armenia, to becoming a shining example of achieving the American dream. https://www.youtube.com/watch?v=UofK1qtf_oE Quotes “Consistency comes from maintaining a regular schedule and prioritizing what's important. This means identifying what needs to be done today and ensuring that important tasks are not sacrificed for the urgent ones.” - Hayk Tadevosyan “Everything is faith-driven. There's no separate time for spending; you do it all with faith.” - Hayk Tadevosyan “The primary driving factor for a business owner should be to develop good jobs in the community. By creating good jobs in your office, you attract talented business partners who will, in turn, take care of your clients.” - Hayk Tadevosyan Takeaways 05:32 Balancing different aspects of life, like family, fitness, finances, and friendship, is crucial for overall success and fulfillment. 07:30 Embracing the process of writing and editing can lead to a deeper understanding of your own beliefs and ideas. 10:32 Writing down your thoughts and ideas, even in a journal format, can help you organize and refine them over time. 25:58 Consistency in your daily routine, such as a structured morning schedule, can help maintain high energy and productivity. 29:11 It's important to develop a strong team and not be the sole employee of your own business, as this can lead to burnout. Resources Previous Appearance 590: Family, Fitness, Finances and Friendships: The American Dream Realized Through Hard Work, Positive Beliefs, Sacrifices and Focus with Hayk Tadevosyan Hayk Tadevosyan: Author Check out Hayk Tadevosyan State Farm Insurance Agent Profile Connect with Hayk Tadevosyan on LinkedIn Get a copy of The Power Of Mindset: The Manual To Why Most Successful People Feel Unfulfilled And What To Do About It on Amazon

After his American Idol audition, William Hung's rendition of “She Bangs” became famous for all the wrong reasons. Despite a humbling start, William redeemed himself. He has since appeared on Jimmy Kimmel Live! and The Ellen DeGeneres Show and even performed live with Rick Martin in Las Vegas. William has spent the last few years studying the world's top performers and public speakers to uncover their secrets to success. Using what he discovered, he skyrocketed his first studio album “Inspiration” to #1 on the independant Billboard charts. His latest TEDx talk has already been viewed by over 35,000 people in less than a month. He has also spoken for Microsoft, REMAX, Qorvo, and other esteemed associations. He now helps purpose-driven business owners go from hidden gem to industry rockstars by leveraging public speaking. He helps them uncover their unique message and leverage it to get booked and sell out their stages, webinars, and livestreams. https://www.youtube.com/watch?v=FXqQlVHpy7g Quotes “It's about leveraging experiences and making them positive, using them to inspire people to turn their negatives into positives.” - William Hung “It's about putting yourself out there and trying until you find the right combination of talent, expertise, and, of course, value for your audience.” - William Hung “Deep within you, there's that idea and that talent. Just go out there and do it. The more you do it, the faster you can become your industry's superstar.” - William Hung Takeaways 01:48 Embracing your unique experiences, even if they seem like failures, can be a path to success. 13:59 Focusing on your core strengths and talents, even if they don't directly align with your current path, can open up new opportunities for success. 22:35 Prioritizing your audience's problems is more important than just sharing your own story. 26:15 Customizing your message and delivery based on the specific needs of your audience can make a bigger impact. 29:36 Balancing structure and flexibility in your presentations allows you to connect with your listeners. 31:16 Taking imperfect action and iterating is often more effective than waiting for everything to be perfect. Resources William Hung: Unlock Data-Driven Insights to Make Smarter Decisions and Drive Growth Get a copy of Champion By Choice on Amazon Connect with William Hung on LinkedIn Watch a TEDxChulaVista Talk How Being on 'American Idol' Made Me Resilient By William Hung on YouTube Follow William Hung on Instagram Follow William Hung on Facebook

David Ciccarelli is the Co-Founder and CEO of Voices.com, the online marketplace that connects business people with professional voice over talent. The unique blending of his audio engineering background with self-taught business savvy and website development afforded David the creative freedom to pursue his passion for innovation during the first dot com boom, the result of which catapulted him onto the scene as a pioneer in his field in the early 2000s. https://www.youtube.com/watch?v=rf0_3UF45QM Quotes “It's about leveraging experiences and making them positive, using them to inspire people to turn their negatives into positives.” - David Ciccarelli “It's about putting yourself out there and trying until you find the right combination of talent, expertise, and, of course, value for your audience.” - David Ciccarelli “Deep within you, there's that idea and that talent. Just go out there and do it. The more you do it, the faster you can become your industry's superstar.” - David Ciccarelli Takeaways 04:31 Successful voice talent requires a combination of artistic abilities, technical skills, and business acumen. 19:29 Having multiple voice demos tailored to specific categories of work can increase visibility and job opportunities on Voices.com. 27:22 Maintaining a complete and up-to-date profile on Voices.com is crucial for achieving higher voice match scores and getting invited to relevant job postings. 32:12 The Voices.com platform serves as a trusted intermediary, facilitating secure transactions between clients and voice talent. 37:16 The growing field of voice applications, such as smart speakers and in-car systems, presents new opportunities for voice actors. Resources Voices: #1 Marketplace For Voice Over David Ciccarelli: Voice Over Coaching Connect with David Ciccarelli on LinkedIn

Eden Gold is a 21-year-old certified health coach and published author. She has written an eBook called "21 Days to Quiet Your Inner Bully," which focuses on mental health and overcoming the negative inner voice that can hold people back. Today, Eden discusses her book and the strategies she provides to help readers become aware of their toxic thoughts and develop tools to address them. https://www.youtube.com/watch?v=OrP_8LippDU Quotes “It's really about identifying where exactly you need help. It could be in your career, family life, social life, happiness, physical activity—whatever it may be. Having that accountability, structure, and plan, and working in a program are key.” - Eden Gold “Anything that comes up for you, take note of it. Don't let it just be a passing thought; write it down, sit with it, and handle it.” - Eden Gold “Every time I have a pimple on my face, I post a picture of myself online. I'm not going to let that take over what I know to be true—my words and the message I'm trying to spread.” - Eden Gold Takeaways 01:53 Becoming aware of negative thoughts and patterns is the first step to addressing an "inner bully." 06:46 Incorporating daily practices and building a personal "toolbox" of strategies can help overcome self-doubt and negative self-talk. 13:47 Having an accountability partner or supportive community is crucial for maintaining progress and achieving long-term goals. 19:27 Embracing self-compassion and seeing setbacks as learning opportunities is key to the healing process. 22:58 Mapping out a long-term plan and specific goals can provide structure and direction for personal growth. Resources Eden Gold: We Help Young Adults Become Successful Adults Connect with Eden Gold on LinkedIn

Do you want the ultimate fix for writer's block? The answer is WWHW: Why, What, How-To, What If! Listen in as Robert Plank explains the genesis and concept behind his new book -- and how you can use this universal formula to create a book, podcast, or online course -- that flows out of you AND is structured in a way that gets the most results for your readers and clients. https://www.youtube.com/watch?v=_e2_VsSwRyY Get the Book:"WWHW, Why, What, How-To, What-If: Easily Create a Book, Podcast,or Online Course In Just a Few Easy-to-Follow Steps" Quotes “If you're ever trying to convince me to buy something on a web page, tell me why it is important. In other words, why did I come to that web page to begin with?” - Robert Plank “If you rely on the structure, the template, you can devote your energies to the more fun stuff. You'll be more aware and mindful of what you say and how you say it.” - Robert Plank “If you're ever uninspired or stuck, find someone who has a problem. Record a podcast episode solving that person's problem.” - Robert Plank Takeaways 00:34 Structuring content using the "Why? What? How to? What if?" formula can make it more engaging and effective. 11:11 Focusing on solving specific problems for a target audience, rather than just copying what others are doing, can lead to more effective and engaging content. 22:09 Identifying the specific person you are trying to help can make the content more relevant and impactful. 25:38 Mind mapping can be a useful tool for organizing and rearranging ideas when creating content. 38:43 Being mindful of the words used and avoiding filler phrases can improve the clarity and professionalism of the content. 48:04 Applying the WWHW formula can help create a natural flow and transition between different sections of a presentation, book, or podcast.

Small Business Stacey Riska knows firsthand what great marketing can accomplish. She has won numerous awards through her career for her marketing efforts. But not all days in her marketing world were bright, sunny and profitable. In her coffee and smoothie business, which she still runs today, at one point she was $500K in debt and about to lose it all – her house, her family, her sanity. She harnessed her marketing prowess to tap into the power of using daily deal sites like Groupon, which was a key strategy that took her business from $500K in debt to a 7-figure profitable business. https://www.youtube.com/watch?v=KshcgpkeEIo Quotes “People buy when they're ready to buy, not when you're ready to sell to them.” - Stacey Riska “It is not your customer's job to remember to do business with you. It is your job to remind them to come back and do business again and again.” - Stacey Riska “Stop focusing on those vanity metrics. It doesn't matter how many Facebook likes or Twitter followers you have. What matters is putting these six simple steps, the Action Marketing System, into action—literally and figuratively. Then, you will have the foundations for the business of your dreams.” - Stacey Riska Takeaways 01:23 Small business owners often struggle with marketing due to the overwhelming number of options and strategies available. 07:58 Consistent, focused marketing efforts in small steps are more effective than trying to do everything at once. 14:14 Repurposing content across different platforms can help small business owners maximize their marketing efforts. 19:07 Setting boundaries, such as limiting email check-ins, can improve productivity and time management. 22:30 Joining a supportive community can provide valuable insights and accountability for small business owners. Resources Small Biz Marketing Specialist Small Biz Marketing Success Connect with Stacey (Your Dream Business Matchmaker) Riska, CFC on LinkedIn