Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Ajit Ghuman is the head of Product Marketing at Narvar, an enterprise-grade customer engagement platform. He is also involved in the pricing community at Revenue Collective, where he leads discussions on improving SaaS pricing strategies. Today, Ajit shares his insights on the importance of pricing in software businesses, highlighting how it can be a powerful lever for companies to capture more value from the market and position themselves effectively. https://www.youtube.com/watch?v=SGKvd-0vF5k In this episode of Marketer of the Day, Ghuman shares insights on creating effective pricing models tailored to different market types—blue ocean, competitive, or renaissance markets—and the importance of segmenting customers and designing value-based packages. He illustrates the impact of thoughtful pricing with examples, such as shifting from per-agent to MAU-based pricing for mobile gaming customer service software, which significantly increased revenue. Ghuman also highlights product-led growth, free trials, and virality as strategic tools for scaling. His upcoming book on pricing offers a framework for CEOs and product managers to independently optimize pricing strategy, with updates and resources available at ajitghuman.com and via LinkedIn. Quotes “You can have the best product, great positioning, but if you don't really have the pricing structure down right, you could be leaving a lot of money on the table.” “It’s not about the price point, but about the structure that you put in place and how you communicate it to the customers.” “My agenda is to train product managers and CEOs to do pricing on their own—it’s not really hard, it’s just a mental block.” “Depending on the type of market, your pricing approach will be very different—blue ocean, competitive, or renaissance markets each require a unique strategy.” Resources Narvar: Intelligent Personalization “Beyond Buy” Ajit Ghuman: About Me Connect with Ajit Ghuman on LinkedIn

Gerald Leonard offers a unique approach to accomplish more productivity in the workplace using his 9-step Workplace Jazz method to help your team achieve peak performance. Gerald is an accomplished Jazz musician. With his creativity, innovation, and peak performance, he uses all these principles to help your business achieve the edge needed to succeed in a highly competitive workplace. He has authored two books, Culture Is The Bass: 7 Principles for Developing A Culture That Works, and Workplace Jazz: How to IMPROVISE – 9 Steps to Creating High-Performing Agile Project Teams. Gerald’s framework will help your team rediscover their passion and build a productive and harmonious workplace. Grow in the areas of emotional and conversational intelligence while experiencing the connections that professional musicians achieve when they’re performing. https://www.youtube.com/watch?v=RRzvws4vpug In this episode of Marketer of the Day, Leonard shares his framework for applying jazz principles to the workplace, highlighting the importance of listening, supporting teammates, taking turns leading, and fostering whole-brain integration. He introduces his nine-step IMPROVISE methodology, covering improvement, positivity, risk-taking, feedback, visualization, integration, support, and excellence in execution. Leonard emphasizes the value of lifelong learning, meditation, and cultivating high-performing, collaborative teams. His book Workplace Jazz: How to Improvise, Get Unstuck, and Rediscover Your Passion and his website workplace-jazz.com offer additional resources, music releases, and insights for leaders and professionals seeking to boost productivity, creativity, and engagement. Quotes “Workplace Jazz is learning to work together using the techniques and secrets jazz musicians have used for years, and applying them to the workplace.” “The more you support others, the more they grow—and the more you grow.” “Musicians rank high in whole-brain integration; even non-musicians can develop this through practices like meditation.” “Everything is a performance—if you enjoy the process, the results will follow.” Resources Workplace Jazz™: 9 Steps to Creating High-Performing Agile Project Teams Gerald J Leonard: Leading Authority in Workplace Productivity and Growth Strategies Follow Productivity Intelligence on Facebook Connect with Gerald J. Leonard PfMP PMP on LinkedIn Get a copy of Workplace Jazz: 9 Steps to Creating High-Performing Agile Project Teams (ISSN) by Gerald J. Leonard on Amazon Get a copy of Culture Is The Bass: 7 Steps to Creating High Performing Teams by Gerald J. Leonard on Amazon

Jason Boyce is the founder of Avenue7Media, a prominent Amazon Agency and the co-author of the book "The Amazon Jungle" and has extensive experience as an Amazon seller. Boyce started selling on Amazon as early as 2003 and has grown his business to become a top 200 Amazon seller and a top 1000 e-commerce seller. Today, Jason discusses the importance of building credibility and creating a winning brand in the Amazon marketplace, sharing insights on the evolution of the Amazon platform and the need for a startup mindset in e-commerce. https://www.youtube.com/watch?v=j_VnxGdDfwo In this episode of Marketer of the Day, Jason Boyce and co-author Rick Cesari discuss strategies for thriving in the Amazon marketplace, including leveraging private label products, optimizing listings, and using video to increase conversions. They highlight the significance of brand ownership, defending brand names on Amazon, and using pricing strategies to gain initial traffic and reviews. Practical tips include monitoring inventory, preventing listing suppression, and combining Amazon sales with direct-to-consumer websites for long-term growth. Their book The Amazon Jungle and the services of their agency, Avenue Seven Media, provide step-by-step guidance for both startups and established brands seeking to scale their Amazon presence, covering everything from product research to advertising and customer service. Quotes “Forget about the product or the sale today; real value is in the digital Amazon listing and building your brand equity over time.” “If you don’t have inventory and your customers have no way of buying it, you will not sell anything.” “Success on Amazon now is about building a brand, differentiating your product, and giving people a reason to buy it—even at a higher price.” “Amazon is where 60% of online sales happen in the U.S.; avoid being on it at your own peril.” Resources Avenue 7 Media: Your Partner in Profitable Growth on The World’s Largest Online Marketplaces Avenue 7 Media: Amazon Seller’s Guide: The Amazon Jungle Follow Jason Boyce on Facebook Connect with Jason Boyce on LinkedIn Get a copy of The Amazon Jungle: The Truth About Amazon, The Seller's Survival Guide for Thriving on the World's Most Perilous E-Commerce Marketplace by Jason R. Boyce & Rick Cesari on Amazon

Elysia Stobbe is a multi-talented individual with an impressive background. She has been featured in prestigious media outlets like the Wall Street Journal, NPR, and Fox. Elysia is also a best-selling author, having written "How to Get Approved for the Best Mortgage Without Sticking a Fork in Your Eye." Today, Elysia talks about her new book, "Journey to Success," which started as a business book but evolved into a spiritual guide. She shares her personal experiences navigating the challenges of the pandemic and how she used her training with Tony Robbins to help herself and others stay motivated and positive during these uncertain times. https://www.youtube.com/watch?v=v4-zIfl5sMs In this episode of Marketer of the Day, Alicia Stoby introduces her book Journey to Success and the accompanying 52-week motivational program, designed to help people create incremental, lasting changes in their lives. She explains practical methods such as daily gratitude exercises, mindfulness, and reframing challenges to develop a positive mindset. Alicia encourages readers to define success on their own terms, highlighting the importance of personalized goals and self-empowerment. She also provides resources for continued engagement, including a free 10-page guide at keytosuccessinlife.com, the full book on Amazon or aliciastobybooks.com, and a supportive Facebook group that fosters accountability and community interaction. Her work blends inspiration, practical habit-building, and structured guidance for sustained personal and professional growth. Quotes “We can always control the inside; small, consistent practices week by week can create monumental shifts in our lives.” “Gratitude sets the tone for everything—you can choose to focus on what’s positive and what’s great.” “It’s not my definition of success that matters; it’s yours. You get to define what makes you happy and pursue it.” “Personal growth can be scary and challenging, but when you come out on the other side, you have a life you can truly enjoy for yourself.” Resources Elysia Stobbe: America’s #1 Mortgage Authority Mortage Millions Mentor: I’ll Help You Get More Leads, Close More Deals, & Generate More Money in Less Time Step Into Your 6 or 7-Figure Freedom ! Follow Elysia Stobbe on Facebook Follow Best Mortgage Book on Facebook Connect with Elysia Stobbe ~ Mortgage Marketing Coach and Mentor on LinkedIn Check out Elysia Stobbe Books on Amazon

Richard Fast is a certified American Council on Exercise (ACE) personal trainer, Wellness Coach & Weight-loss specialist. He has created the 29 Days Program to transform people’s deeply held beliefs, addictions, and behaviors. With 29 Days Template, Richard uses proven, scientific techniques, technology and online coaching, to guide you through a step-by-step process to acquire desirable new habits. It’s time you can transform your weight, fitness-level, health, and fundamental thoughts in just 12-weeks. Today, Richard shares his insights on the confusion and contradictions in the health and fitness industry, and explains the deeper psychological factors that drive our behaviors around exercise and weight management. As an expert in this field, Richard offers a unique perspective on how to develop sustainable healthy habits. https://www.youtube.com/watch?v=4SpAeOvp2uI In this episode of Marketer of the Day, Richard Fast shares strategies for building consistent, enjoyable fitness habits that lead to lifelong health and vitality. He explains how to move from relying on willpower to establishing addictive, beneficial routines, and stresses the importance of personalizing activity to what brings joy. Richard highlights the role of mindset in achieving long-term change and the value of understanding the subconscious drivers that influence health behaviors. He encourages practical implementation of knowledge over passive consumption and points listeners to his LinkedIn content for videos, articles, and guidance on designing a sustainable, healthy lifestyle. His work promotes mastery over one’s health through consistent, science-based practice and behavioral awareness. Quotes “You have to get your head straight first; diets and fads are just fluff without understanding what drives your behavior.” “Exercise isn’t about willpower forever; it becomes a habit, then an addiction, and the healthiest addiction you can have.” “Mastery of health isn’t about quick fixes—it’s about consistent habits that compound over a year or a lifetime.” “Invest in your health now; it pays daily dividends in vitality, energy, and longevity.” Resources Richard Fast: Taking Back Control of Your Life. Life is About Choices control is when you make them. Follow Richard Fast on Facebook Connect with Richard Fast on LinkedIn Get a copy of 29 Days... to Your Perfect Weight by Michele Bertolin & Richard Fast on Amazon

Lloyd Yip is the founder and CEO of Attract and Scale, a company that helps coaches, consultants, agency owners, and other online entrepreneurs grow their business organically. With his expertise in organic marketing, Lloyd has assisted countless entrepreneurs in leveraging the power of organic strategies to achieve multi-six figure and seven-figure revenues in a highly scalable and predictable way. Today, Lloyd discusses the importance of organic marketing as a foundational income source for businesses in 2021. https://www.youtube.com/watch?v=zbO16_OXOfQ In this episode of Marketer of the Day, Lloyd Yip shares his expertise in organic marketing and scaling businesses efficiently. He explains the importance of focusing on one primary channel before expanding, using content strategically to shorten sales cycles, and leveraging proactive outreach like direct messaging to convert leads. Lloyd offers practical solutions for entrepreneurs at all stages—from selecting the right platform to building a team to automate and delegate processes. He highlights resources like the Attract and Scale quiz at attractandscale.com/organic and a detailed half-hour webinar for technical insights. Key takeaways include prioritizing action over perfection, strategically scaling organic systems, and ensuring consistent implementation to achieve predictable growth. Quotes “Organic marketing is the foundation of your business; it keeps you safe, gives flexibility, and allows you to reinvest into growth.” “Doing something is better than doing nothing; you can optimize later, but you need to start before you can scale.” “Organic marketing at its best combines inbound and proactive outreach—you create value and also intelligently approach your audience.” “Listening to content doesn’t mean results; actively implement what you learn today or tomorrow, or it disappears into thin air.” Resources Attract and Scale: We Help Founders Install Predictable & Systematic Lead Generation Systems Follow Lloyd Yip on Facebook Connect with Lloyd Yip on LinkedIn

Jake Adam Davey is a marketing expert who has been focused on Instagram for the past 4 years. He has helped numerous clients grow their Instagram following and generate sales through the platform. Today, Jake discusses the power of Instagram, including the various features like Stories, Reels, and direct messaging, and how businesses can leverage these to build their brand and connect with their audience. https://www.youtube.com/watch?v=nWAOkcdWLTw In this episode of Marketer of the Day, Jake Adam Davey shares his expertise on Instagram marketing, highlighting the Rocket System, a six-step framework for building a brand, attracting authentic followers, and monetizing effectively. He emphasizes the importance of creating valuable content, optimizing profiles, engaging audiences through Stories and direct messages, and moving followers to owned channels for long-term business success. Davey shares examples of clients who have achieved rapid bookings and sales through these strategies, and provides practical advice for both beginners and experienced marketers. Resources mentioned include his website, jakeadamdavey.com/brand, where listeners can access the Rocket System and a detailed walkthrough of his process. Quotes “Instagram combines the best of multiple platforms, and if you can find your audience and show your authentic self, people are more inclined to do business with you.” “Direct messaging on Instagram is still one of the most powerful marketing tools you can use to engage personally and build relationships.” “The Rocket System helps people build their brand, get real followers, and monetize effectively—step by step, from profile to content to engagement.” “Take inspiration from market leaders in your space, create engaging Reels, and consistently connect with your audience to increase visibility and interaction.” Resources Jake Adam Davey: I HELP YOU BUILD YOUR BRAND ON INSTAGRAM. Follow Jake Adam Davey on Instagram Connect with Jake Adam Davey on LinkedIn

Meredith Bell is a communication expert and the co-author of the book "Connect with Your Team: Mastering the Top 10 Communication Skills." With over 30 years of experience working with her business partners, Meredith has a wealth of knowledge on effective team communication. Today, Meredith talks about the importance of active listening, accepting constructive feedback, and building strong relationships in the workplace. https://www.youtube.com/watch?v=IXjej0eqJsY In this episode of Marketer of the Day, Bell shares insights from her books Strong for Performance and Connect with Your Team: Mastering the Top 10 Communication Skills. She discusses actionable techniques such as asking others to repeat back instructions, using subtle cues to manage interruptions, and practicing gracious acceptance of constructive feedback. Bell emphasizes the value of presence, appreciation, and deliberate listening in building strong professional and personal relationships. Resources mentioned include GrowStrongLeaders.com/free for a free ebook on listening and Amazon for her books, alongside her social media presence on LinkedIn, Facebook, and Twitter. Quotes “Being fully present with someone is one of the greatest gifts you can give—it shows you value and respect them.” “Ask people to repeat back what they understood. It prevents miscommunication before it wastes time or creates frustration.” “Look for opportunities to express appreciation—even for small things—and it sets you apart in building strong relationships.” “When receiving feedback, be gracious and ask, ‘What can I do to make this better next time?’ It helps you grow and strengthens trust.” Resources Connect with Meredith Bell on LinkedIn Grow Strong Leaders and Teams: Listen Like a Pro: A 4-Step Guide to Engaging with People Get a copy of Connect with Your Team: Mastering the Top 10 Communication Skills by Dennis E. Coates & Meredith M. Bell on Amazon

Mitch Russo is a successful entrepreneur who has built a 25 million+ business. He is the author of the book "The Invisible Organization" and the host of "The Tribe Builders" podcast. Today, Mitch discusses his new SaaS platform called "Client Folio," which is designed to help coaches and consultants streamline their client management and session workflow. He shares how he created the platform based on his own needs as a coach, focusing on features like goal tracking, accountability, and seamless note-taking and homework delivery. Mitch has partnered with multiple businesses like Tony Robbins and Chet Holmes to get certifications and creating business breakthroughs in their respective businesses. With his years of experience, he has become the expert to guide in your business to get the outcome that you truly yearn for! https://www.youtube.com/watch?v=IAQiK4Z6YZY In this episode of Marketer of the Day, Russo discusses his latest projects, including ClientFolio, a SaaS platform designed to streamline coaching sessions, goal tracking, and accountability, reducing administrative work from 40 minutes per session to just five. He also dives into Power Tribes, his framework for tribe-based certification programs that create multiple revenue streams, empower certified coaches as sales partners, and foster ongoing engagement through mentorship. Russo emphasizes the importance of iterative feedback, designing systems with usability in mind, and leveraging community for growth. Listeners can explore his work through ClientFolio.io, PowerTribesBook.com, and MitchRusso.com, where they can access courses, books, and podcasts including The Tribe Builders. Quotes “Nobody really fails until they quit. Every time you fail, it’s a step in the journey—pivot, learn, and move forward.” “I wanted to reduce 40 minutes of admin after a session down to five minutes, so coaches can focus on results, not paperwork.” “Certification programs aren’t just recognition—they’re revenue streams, a sales force, and a community all in one.” “Iterative feedback—listen, fix, improve—is the fastest way to create a product people love and keep them engaged.” Resources Mitch Russo: Do you know your business could be much bigger than it currently is, but aren’t sure how to get there? I can help! PowerTribes: The book that unlocks the power of Certification for your company ClientFol.io: Guaranteed To Save 130 Hours of Wasted Time per Year! Connect with Mitch Russo on LinkedIn Get a copy of The Invisible Organization by Mitch Russo on Amazon Subscribe to The Tribe Builders Podcast hosted by Mitch Russo on Apple Podcasts

Shawn Shewchuk is an international speaker, results coach, and the founder of Change Your Results, an agency that helps clients around the globe. He hosts the award-winning Results Radio broadcast and is also the author of Daily Motivation. Today, Sean talks about productivity and how to help people increase their results, emphasizing the need to take action instead of waiting for opportunities. He shares a personal story about working with renowned speaker and author Bob Proctor, highlighting the value of finding a mentor or coach to guide you when you don't know how to proceed. https://www.youtube.com/watch?v=vHP5KYIaRdc In this episode of Marketer of the Day, Shewchuk shares insights on maximizing productivity, achieving freedom through entrepreneurship, and building businesses with high-leverage systems and processes. He highlights the concept of “entrepreneur syndrome,” where owners hold onto all tasks, and stresses the importance of delegating while maintaining oversight. Key takeaways include jumping into action rather than waiting, aligning with experienced coaches, focusing on holistic development, and creating scalable systems to achieve long-term results. Listeners are encouraged to explore his resources, including his book Daily Motivation at High Productivity Store and his coaching programs at Change Your Results. Quotes “Jump off the building and grow wings on the way down. Do it now. Make a decision and take action, even if it feels risky.” “Entrepreneur syndrome is holding everything close and thinking if I can’t do it myself, it won’t get done right. That’s wrong—you need to delegate and coach others to achieve freedom and growth.” “Freedom as an entrepreneur is the ability to do what you want, when you want, with who you want. That’s worth taking calculated risks for.” “Life is not puppy dogs and lollipops. There will be challenges, but you choose the kind of day, the kind of business, and the kind of life you want to create.” Resources Change the Results: A commitment to innovation and sustainability High Productivity Store: Take Back Control of Your Time Connect with Shawn Shewchuk on LinkedIn Get a copy of Daily Motivation by Shawn Shewchuk on Amazon Subscribe to the Results Radio with Shawn Shewchuk on Spotify Podcasts

Jason Osborn is a highly accomplished speaker, coach, and consultant in the fields of digital marketing and mindset. As the co-founder of ReThink Academy, he helps entrepreneurs and businesses pivot their marketing strategies to succeed in the online space. Today, Jason discusses the shift to online marketing due to the current global situation, emphasizing the need for businesses to adapt and the benefits of expanding their reach through digital platforms. https://www.youtube.com/watch?v=5tCWxYhKGnM In this episode of Marketer of the Day, Osborn discusses his work with Rethink Academy, focusing on helping individuals and businesses stand out in crowded markets by providing value first and building meaningful relationships. He stresses the importance of active income through personal service before creating passive income products, the need to position oneself uniquely in the market, and the power of patience and persistence. He also highlights practical strategies for engaging clients online, using LinkedIn effectively, and pivoting offers to match real-world demand. Osborn points listeners to the Rethink Social Media book, with the first four chapters available at RethinkGift.com, as a resource for learning and applying these strategies. Quotes “Letting yourself give space and time to succeed is critical. Sometimes it’ll happen in two weeks, sometimes it’ll take 18 months, but let it happen and allow it to grow.” “Your first customer comes from leading with value, having a conversation, and focusing on how you can help them rather than how you can sell to them.” “There’s always an upside to every downside; it’s about identifying the opportunities in a challenging situation and pivoting accordingly.” “Move outside of a commodity-based market. Define what makes you different and continually add value to your clients, so you stand out in a crowded space.” Resources Rethink Social Media: Stop wasting time. Start earning money. You'll be surprised how easy and effective this process is. ReThink Academy: make your move... Connect with Jason Osborn on LinkedIn

Kris Ward is an entrepreneur and marketing strategist with over 12 years of experience. She is the author of the book "Win the Hour, Win the Day," which focuses on time management and productivity strategies for business owners. Today, Kris shares her personal journey of transitioning from working 16-hour days to reducing her workload to just 6 hours, and how this shift allowed her to better support her husband during his battle with cancer. https://www.youtube.com/watch?v=buF5iDLYbyA Key takeaways include creating a “win team” to handle repetitive or administrative tasks, focusing on self-care to optimize productivity, and strategically using tools and systems to avoid feast-or-famine cycles. Ward also encourages small steps like screen capturing your workflow or creating short instructional videos to delegate work effectively, demonstrating that building efficiency doesn’t have to be expensive or complicated. She highlights that your role as an entrepreneur is akin to a maestro directing an orchestra—guiding the team to produce impactful results without doing every task yourself. Ward provides resources at win the hour, win the day and freegiftfromchris.com, including giveaways and strategies to help entrepreneurs implement these principles. Quotes “Your business should support your life, not consume it.” “Self-care is key—if you’re exhausted, your brain and your business suffer.” “A team is the backbone of success—you can’t do it all yourself.” “Being an entrepreneur isn’t about labor; it’s about creation and impact.” “Small steps like screen capturing your tasks allow you to delegate and scale efficiently.” Resources Win The Hour, Win The Day by Kris Ward Win The Hour, Win The Day: Get Out Of Your Own Way In Your Business! Connect with Kris Ward on LinkedIn

Building a podcast can feel like shouting into the void at times, especially when growth is slow and it’s hard to tell if anyone’s listening. Today, Robert discusses the common challenges podcasters face, such as equipment issues and uncertainty about the format of their show. He emphasizes the importance of keeping a consistent posting schedule and not getting discouraged by initial setbacks, as the average podcast often dies after just six episodes. https://www.youtube.com/watch?v=3VRyfYawKOs&pp=ygUPcm9iZXJ0cGxhbmsgNzY1 Key strategies include posting consistently, inviting guests to share expertise, recording on video (even via Zoom), distributing episodes across multiple platforms (YouTube, LinkedIn, Facebook), re-promoting past episodes, and creating podcast notes that summarize key points with timestamps for SEO benefits. He also suggests creating social graphics, repurposing episodes into mini-books, following up with past guests for additional content, producing short thank-you videos for guests or listeners, and outsourcing tasks to streamline management. Using these methods, a single podcast episode can generate long-term traffic, exposure, and engagement across multiple channels. Plank’s team at dfypodcast.com can assist with podcast notes, editing, social graphics, and other content management services. Quotes “The average podcast dies after six episodes… keep moving, keep going forward, and expand your runway.” “Think about your podcast not about content, but about traffic… your guests and audience will help amplify your reach.” “Even five or ten minutes will do… you don’t need to overwhelm yourself to bring your podcast back to life.” “A single episode can generate benefits forever—through social posts, emails, clips, and graphics.” “Start slow, ease back into it, and remember why you started your podcast in the first place.” Resources Done For You Podcasting: Where Do You Need "Help" With Your Podcast? Local Podcast System: Increase Your Reach, Engagement, Traffic, Clients & Income with a Weekly Show Podcast Crusher: Tap Into the BEST Joint-Venture Attracting, Traffic Generation, Content Creation, List Building Method That's Ever Existed: PODCASTING! Connect with Robert Plank on LinkedIn

Peter Clough is the founder of the Independent Podcast Alliance, a free community for podcasters outside the big media world. With a background in radio starting from his teenage years, Peter has worked in various roles in the industry, including commercial radio sales and management. Today, Peter shares his journey into podcasting, driven by the desire to host a radio show from his own home and have full control over the content. https://www.youtube.com/watch?v=a0wEr8jOz_0 In this episode of Marketer of the Day, Peter shares insights on producing and sustaining podcasts, emphasizing that podcasting doesn’t require massive audiences to be effective for business growth. He outlines practical strategies for new and professional podcasters, including repurposing existing content, gradually improving audio quality, maintaining a consistent publishing schedule, and leveraging cross-promotion within the community. Peter also highlights how the Alliance provides tools, mentorship, and networking opportunities to help podcasters succeed. The community currently has over 1,000 members, and interested podcasters can join at podcastalliance.org or contact Peter directly at [email protected]. Quotes “It is unique because it’s you… you can niche yourself down so that the people who are totally into you will find you.” “If you are a business person and you are committing yourself to marketing, and you’re using podcasting as a marketing tool, then keep going—you’ll always have something relevant to share.” “Invest a little in not only buying a microphone, but understanding how to talk on a microphone… simple stuff anybody can learn.” “Anything you get out of the Alliance depends on what you put into it; the more active you are, the more you’ll gain.” Resources The Independent Podcast Alliance: The Independent Podcast Alliance was formed to assist independent creators in developing, growing and monetizing their podcasts. Send an email to Peter through [email protected] Connect with C. Peter Clough on LinkedIn

John Vuong is the owner and founder of Local SEO Today, a company that helps small and medium-sized businesses rank on Google and dominate their local market. With over 7 years of experience in the industry, John is a seasoned expert in local search engine optimization. Today, John shares his insights on understanding customer needs and providing valuable content to attract and retain clients. https://www.youtube.com/watch?v=CmctwP1qvT8 In this episode of Marketer of the Day, John discusses strategies for local SEO, including optimizing websites, creating valuable content, earning third-party reviews, and leveraging citations and directories. He explains the difference between inbound marketing through organic search and paid advertising, emphasizing that the most effective customers actively seek services rather than being interrupted. Key takeaways include focusing on core business strengths, delegating SEO to experts, regularly producing high-quality content, and owning your digital assets rather than “renting” exposure through ads. John’s resources include his website, localSEOsearch.ca, and his podcast, Local SEO Today, where business owners can learn how to attract ideal clients and maximize their online presence. Quotes “You need to know how to run a good business, then tie that into a more online, visible presence by getting more visible with search engine optimization.” “If done right, SEO is the best ROI for your business—your investment will result in a significant increase in revenue and sales.” “Focus on your strengths and delegate whatever you don’t like doing or aren’t strong at. Work with good people, and ultimately it will bring you happiness.” “Keep producing good content, or hire someone to do it regularly, because that will solidify you as an expert—not just in your customers’ eyes, but also Google’s.” Resources Local SEO Search INC.: DRIVE EARNINGS WITH QUALIFIED LEADS - BEST SEO COMPANY IN TORONTO Subscribe to The Business Sphere Podcast on YouTube Connect with John Vuong on LinkedIn

Gary B. Wright is a digital marketing expert and brand identity strategist. He is currently in the process of launching his new YouTube channel "21st Century Brand Legacy" where he aims to educate people on the importance of personal branding and digital value in the modern age. Today, Gary talks about the shift from analog to digital marketing, emphasizing the need for individuals to invest in their own personal brand identity rather than relying on other brands. https://www.youtube.com/watch?v=qgc7bA8uP7I In this episode of Marketer of the Day, Gary B. Wright discusses building a 21st century brand legacy through digital content creation and personal brand identity. He highlights his current work with digital marketing platforms like ClickFunnels, developing email systems, and creating educational content, including his YouTube series 21st Century Brand Legacy and his ebook Self Investment, Digital Market Brand. His approach integrates B2B and B2C strategies, helping clients define niche markets, create meaningful content, and build communities around their expertise. Key takeaways include prioritizing personal brand before business brand, leveraging digital platforms for global reach, and converting experiences and lessons into products and services with tangible value. Interested individuals are encouraged to reach out via email at [email protected] or explore his ClickFunnels setup at clickfunnels.com/digitalmarketbrand. Quotes “The only missing element is that we don’t know how to invest in ourselves, because we are not really aware of the awesomeness of our brand identity in the 21st century to the world.” “Everything that you learn, everything you’ve been through, you can now turn into content.” “Each and every individual has a product. The product is in you, but you have to take the responsibility now.” “Once you have brand identity, you now have a niche specificity… those people who have an investment in what it is that you are branding.” Resources Send an Email to Gary through [email protected] Subscribe to the 21st Century Brand Legacy on YouTube Connect with Gary B. Wright on LinkedIn

Landon Stewart is the co-founder of Clients and Community, a company that helps coaches and experts build thriving Facebook groups. Along with his business partner Chris Stapleton, Landon has worked with seven and eight-figure brands, assisting them in creating successful online communities. Today, Landon discusses the strategies and tactics he and Chris have developed over the past five years to grow and monetize Facebook groups. https://www.youtube.com/watch?v=L9aZBfwv4vQ In this episode of Marketer of the Day, Landon Stewart shares his current work building thriving Facebook groups designed for client acquisition. His team uses a combination of paid advertising, targeted content, and personalized engagement through messenger and phone to nurture group members into clients. Key strategies include posting 2–3 times weekly, leveraging weekly live streams as pillar content, and promoting posts through email and SMS to boost engagement and algorithmic reach. Their method, called the Undercover Conversion Method, emphasizes guiding members from initial interaction to meaningful conversations rather than overt selling. Stewart highlights the importance of multi-channel engagement, asset building beyond Facebook, and intentional content creation. Listeners are encouraged to explore his Facebook group, Clients and Community, and his methodology via buildyourgroup.com/day. Quotes “The end goal of the Facebook group is one thing and one thing only: to generate a conversation with us.” “Likes don’t pay the bills—you’ve got to get customers.” “We spend less time creating content than we do promoting the content that we create.” “Just start. Facebook groups are a great way to build community and culture around your products and services.” Resources Join the Clients & Community™ Facebook Group | Daily Client Acquisition For High Ticket Coaches Follow Landon Stewart on Facebook Connect with Landon Stewart on LinkedIn

Ray Van Hilst is a marketing expert with over 20 years of experience. He works at Yoko Co, a digital marketing agency, where he helps clients define their web and digital marketing strategies. In this conversation, Ray discusses the importance of continuous website improvement, rather than the common cycle of rebuilding a website every few years. https://www.youtube.com/watch?v=Ul8IxdpNL4k Ray highlights the importance of content strategy rooted in user needs. He advocates creating user personas to understand your audience and mapping content to their questions and journey—from oblivious to converted. Content should be structured to guide users through that path while being repurposed across multiple formats like blogs, video, and social media. He stresses the value of providing genuinely helpful content, solving real problems, and making the user experience as informative and engaging as possible. In distribution, Ray recommends repurposing content like a “movie franchise methodology,” using one core piece of content and adapting it across different channels. He also emphasizes the importance of owning your website as primary real estate rather than relying solely on social media, which is rented space. Quotes “The website launch is actually at the bottom of the circle—the payback comes on the way back up as you continue innovating and making progressive tweaks.” “Be helpful. Help your customers out. Be pathologically helpful. They will thank you for it, come back, and buy.” “Content strategy breaks down into three levels: content your users need, content you want to promote, and the technology you use to deliver it.” “Think about the questions that brought people to you and solve the real problems—they will guide your content creation.” Resources Connect with Ray Van Hilst on LinkedIn Yoko Co: A digital agency built to help good people make a positive impact Listen to the Founder of Yoko Co, Chris Yoko (Marketer of The Day 710)

https://www.youtube.com/watch?v=gXIdeUrcN18 Bryce Vance is the CEO and founder of Funnel Driven, a lead strategist, and an app development strategist. He is also the author of the upcoming book "How Prolific Mistakes Make Prolific Profits." Today, Bryce discusses the importance of patience and strategic thinking in marketing campaigns, the challenges of implementing an omnipresent marketing strategy, and the significance of embracing failure as a learning opportunity. Quotes “The ease of access, having it at our fingertips, is a beautiful thing. Technology evolving to make things easier for the day-to-day person, citizen, business owner, and sales professional is beautiful.” - Bryce Vance “Luck can be broken down into two things. Luck is opportunity seized and opportunities, possibility and propensity falling on top of each other.” - Bryce Vance “You were meant for more than why you think you're here. Focus on knowing who you are, and focus on your why. Believe me, believe yourself, believe whatever higher power you think there is—you are made for more than just surviving.” - Bryce Vance Takeaways 03:06 Patience and strategic thinking are crucial in marketing campaigns, as quick profits often lead to unsustainable results. 09:04 Automating content creation and distribution across multiple platforms can help build an omnipresent online presence. 17:16 Embracing failure and using it as a learning opportunity is key to achieving long-term success. 24:44 Consistency and commitment are essential when implementing a successful marketing strategy. 34:08 Overcoming fear and taking action, even in the face of challenges, is necessary for business growth. Resources Funnel Driven: #1 Digital Marketing Agency in USA Connect with Bryce Vance on LinkedIn Get a copy of How Prolific Mistakes Make Prolific Profits by Bryce Vance on Amazon

https://www.youtube.com/watch?v=dgIj6svN4xU Travis Bliffen is the founder of Stellar SEO, a top-rated US link building agency. He is passionate about SEO, link building, and content creation. Today, Travis talks about his competitive nature and how it drives him in the SEO industry. He emphasizes the importance of identifying successful strategies and replicating them for clients. He also shares insights on understanding competitor strategies, building a strategic approach, and the power of organic outreach and content promotion. Quotes “The entire perception you have of a company, big or small, good or bad, is really tied to the channel through which you discovered them.” - Travis Bliffen “Don't compare your chapter one to somebody else's chapter seventeen.” - Travis Bliffen “The easiest thing to sell is the thing that people want. If there's nobody who wants what you've made, stop making it. Make something different.” - Travis Bliffen Takeaways 01:11 Identifying successful strategies and replicating them for clients is a key driver for Travis in the competitive SEO industry. 03:57 Understanding the target audience and their needs is crucial when building a content and outreach strategy. 15:33 The "Leapfrog" approach of starting with lower-tier guest posting sites and working up to higher-profile placements can help establish authority. 24:22 Finding the right fit for clients, where they are the ideal customer, leads to long-term, successful relationships. 30:25 Organic outreach and promotion of content that appeals to the target audience are essential for sustainable growth. Resources Connect with Travis Bliffen on LinkedIn Stellar SEO: We Provide Safe and Powerful Link Building Services for Growth Minded Companies

What keeps you from achieving a well-rounded lifestyle? Whether it’s about your career, health, or goals in life. You know you can’t continue this direction but you are currently stuck and don’t know which area to focus or generally, where to start. https://www.youtube.com/watch?v=udBP9-pjlAY Ann Hartwig is a leader, consultant, mentor, and coach who specializes in health, fitness, and wellness. She is the founder of HealthfulLiving.net, where she provides guidance and support to individuals looking to improve their productivity, build healthy habits, and achieve their weight loss goals. Today, Ann discusses the global pandemic of obesity, highlighting the impact of COVID-19 on physical activity levels and dietary habits. Quotes “Health and how you want to live is a lifelong journey, and it's not something that you'll reach a certain destination and be done with. You'll always be on that path to live your best life.” - Ann Hartwig “Be patient with yourself and understand that, yes, you're going to get there. It is one step at a time.” - Ann Hartwig “Sometimes navigating our own journeys is difficult because we're just too close to it. So, it helps to have someone to bounce ideas off of or to talk with.” - Ann Hartwig Takeaways 00:53 Obesity is a global pandemic, with 66% of the country being overweight or obese, and it's a complex issue involving factors like diet, physical activity, and medical conditions. 01:24 The COVID-19 pandemic has exacerbated the problem, as many people have become less active and developed poorer eating habits while working from home. 05:02 Achieving a healthy weight is an ongoing journey, not a one-time goal, and requires a balanced approach of moderation, awareness, and sustainable lifestyle changes. 08:35 Meal prepping, incorporating physical activity into daily routines, and setting realistic, measurable goals can be effective strategies for maintaining a healthy lifestyle. 16:59 Setting specific, measurable, actionable, relevant, and time-bound (SMART) goals is crucial for achieving health and wellness objectives, as it provides a clear roadmap and helps ensure progress is realistic and sustainable. 23:37 Seeking support and guidance from experts can help individuals navigate their health and wellness challenges and develop a positive mindset. Resources Healthful Living: Finding your path….living your best life…is completely within you Connect with Ann Hartwig on LinkedIn

John Kennedy is a certified financial planner with CandorPath Financial. Today, John talks about the importance of budgeting, a topic many people avoid due to discomfort. He emphasizes the need for budgeting at all life stages and introduced his money management course, which focuses on communication, simplification, and tracking expenses to help listeners gain control of their finances. https://www.youtube.com/watch?v=4E7ile4sQxA&pp=ygUPcm9iZXJ0cGxhbmsgNzU2 John Kennedy is a certified financial planner with CandorPath Financial. Today, John talks about the importance of budgeting, a topic many people avoid due to discomfort. He emphasizes the need for budgeting at all life stages and introduced his money management course, which focuses on communication, simplification, and tracking expenses to help listeners gain control of their finances. Quotes “When we feel like we’re not good at something, we avoid it—and that avoidance only makes us worse. Budgeting is no different.” “If you want to gain control of your spending, stop using your credit card for 90 days and see how it feels.” “We don’t need perfection; we need simple, attainable steps that keep us moving forward.” “Communication, simplicity, and tracking—those three things can transform your entire relationship with money.” Resources Email John at [email protected] Subscribe to the CandorPath Financial on YouTube CandorPath Financial: An Ensemble Approach to Financial Planning Connect with John Kennedy on LinkedIn

Rhonda Liebig is an energy revitalizer and mindset freedom coach. She is the host of the Fresh Inspiration Show, a three-layer program where she works with speakers to help them build their business and shine in their talks. Rhonda is also the author of "The FITT Solution: 4 Steps to a Sexy, Successful, Authentic You!" Today, Rhonda discusses her work with the Fresh Inspiration Show, where she has collaborated with 70 speakers over the past three years. She also talks about her experience as a health coach, focusing on virtual retreats and the importance of food as medicine. https://www.youtube.com/watch?v=kSzV8KKBVUo&pp=ygUPcm9iZXJ0cGxhbmsgNzU1 In this episode of Marketer of the Day, Liebig shares updates on her two major initiatives: The Fresh Inspiration Show, a multi-layered platform that showcases speakers through a virtual stage, podcast distribution, Roku TV episodes, and professionally edited video assets; and her virtual retreats, where she teaches participants to use food as medicine, restore kidney function, boost energy, and build healthier relationships with their bodies. She continues to expand her impact through Facebook Lives, health education, and mindset coaching, while offering tools like her energy assessment and her book The FIT Solution: 4 Steps to a Sexy, Successful, Authentic You. Her platforms and programs support speakers, entrepreneurs, and wellness seekers in elevating their visibility, vitality, and confidence. Quotes “I had to learn that food isn’t good or bad—it’s a relationship, and it changes everything when you see it that way.” “There is no way to feel spiritually connected to your day if you don’t have the energy and vitality to show up for it.” “I felt so lost I couldn’t feel the ground under me, but that journey is what taught me how to help others rise.” “If you’re a speaker ready to grow, I want to help you shine—because when you show up fully, everything in your business expands.” Resources Subscribe to the Fresh Inspiraton Show on Spotify Podcasts Rhonda Liebig: Vitality Coach that helps you stand in your Energy and Presence as a Speaker Follow Rhonda Liebig Health Coach on Facebook Connect with Rhonda Liebig on LinkedIn Subscribe to Rhonda Liebig on YouTube Get a copy of The FITT Solution: 4 Steps to a Sexy, Successful, Authentic You! by Rhonda Liebig on Amazon

Jim Huffman is the founder of GrowthHit, a growth marketing consultancy, and the author of the #1 best-selling book on Amazon, "The Growth Marketer's Playbook." Today, Jim discusses his unique blend of skills, including finance, writing, and a passion for helping early-stage companies grow. He shares his experience working with direct-to-consumer businesses, particularly in the e-commerce and Shopify spaces, and his preference for targeting niche markets that are underserved. https://www.youtube.com/watch?v=WIIxap4EbuU In this episode of Marketer of the Day, Huffman explains how GrowthHit helps brands scale by running structured experiments, tightening conversion funnels, and uncovering opportunities hidden inside customer data. He shares frameworks for validating ideas, achieving positive unit economics, and creating incentives that drive immediate action—such as strategic giveaways, early-access offers, and referral-driven campaigns. His book, The Growth Marketer’s Playbook, outlines these systems and offers a practical guide for founders and marketers who want to break through plateaus. Key takeaways include embracing rapid experimentation, focusing on persona-driven messaging, and prioritizing action over endless planning. Quotes “The worst thing that could happen is nobody knows you exist—I’d rather fail because we sold too many products than because we did nothing.” “Have a bias toward action and learning. The more you test, the more you learn, and that knowledge compounds.” “Before you scale, prove positive unit economics. Once you know what a customer is worth, the budget becomes almost limitless.” “Great products win when you know your persona so well that your message speaks directly to them.” Resources Connect with Jim Huffman on LinkedIn Jim Huffman: CEO of GrowthHit, Best-Selling Author & #GirlDad GrowthHit: Growth Isn't a Guessing Game. We help ambitious companies lower CAC, increase LTV, and break revenue records. The Growth Marketer's Playbook: A Strategic Guide to Growing a Business in Today's Digital World by Jim Huffman on Amazon

Christian Mickelsen is a renowned coach, consultant, and author. In his book "Get Clients Today," Mickelsen shares his proven strategies for coaches, consultants, and healers to attract more clients. Today, Christian discusses the concept of creating scarcity in coaching and consulting services. He explains how a pricing ladder, with different tiers of pricing, can generate a sense of urgency and compel potential clients to sign up. https://www.youtube.com/watch?v=KpoIf9boXZ4 In this episode of Marketer of the Day, Mickelsen explains how coaches can use tiered pricing, “sign-up-now” incentives, and a vacuum-based enrollment conversation to increase conversions and build a strong client roster. He highlights the importance of clear pricing, offering meaningful bonuses, and using scarcity in an ethical way that motivates action. Mickelsen also directs listeners to his free book, Get Clients Today, which includes templates and his full client-getting framework. His message encourages coaches to refine their systems so they can help more people and grow their businesses with confidence. Quotes “You only need a pricing ladder to create real scarcity—even when you have room for many clients.” “Instead of putting pressure on someone to buy, create a vacuum that pulls them in.” “Ask for permission every step of the way. When people say yes, they’re far more open to hearing what you have to offer.” “People need our help—let’s get people coached.” Resources Get Clients Today: Free book with "done-for-you templates" and Christian's entire framework for getting clients Christian Mickelsen: MAKE THE INCOME AND IMPACT YOU WANT Connect with Christian Mickelsen on LinkedIn Subscribe to Christian Mickelsen on YouTube Follow Christian Mickelsen on Facebook Get a copy of Get Clients Today: How To Get A Surge Of New, High Paying Coaching Clients Today & Every Day by Christian Mickelsen on Amazon

Aleric Heck is the founder of AdOutreach, a digital marketing agency that specializes in YouTube advertising. He is known for his expertise in helping coaches, consultants, and course creators effectively leverage YouTube ads to grow their businesses. Today, Aleric discusses the key components of a successful YouTube ad campaign, including crafting a compelling hook, providing valuable education, and seamlessly transitioning to a strong call to action. https://www.youtube.com/watch?v=NGzX6fF_DjE In this episode, Robert Plank talks with David Calafiore about leveraging Facebook groups to grow a business. They dive into the challenges of engagement, algorithm changes, and Facebook's gradual reduction in organic reach. David introduces Group X, a tool that captures member information from Facebook group join requests and integrates it with email lists, SMS, and other marketing platforms. Listeners learn how to build contingency plans, automate member onboarding, segment audiences, and turn group interactions into valuable leads. The conversation also touches on practical examples, including political campaigns and online courses, and explores David’s broader work with local marketing tools like Everlinks.io. Quotes: “You want to capture the right people, but push away the wrong people, because you only pay for the people that are interested.” “A lot of people just do 32-second or 62-second ads—I recommend doing two to five-minute ads that actually provide value.” “Video marketing and actually connecting face to face with ideal prospects is the best way to grow your business right now.” “We are in the golden era of YouTube ads… the best time to plant a tree and get started is now.” Resources: AdOutreach: The #1 Authority For Attracting Clients Through YouTube Ads & Video Marketing Aleric's $200M+ YouTube Ads Strategy for Free! Schedule Strategy Session with AdOutreach Connect with Aleric Heck on LinkedIn

David Calafiore is the co-founder of GroupX and Delicious Marketing. He is an expert in local marketing and Facebook group growth strategies. David has created several software tools to help businesses and marketers, including GroupX, a Chrome extension that allows Facebook group owners to capture leads from new members. Today, David discusses the challenges of growing Facebook groups and the importance of having a contingency plan to maintain engagement with your community, even if Facebook's algorithm changes. https://www.youtube.com/watch?v=mCBqUuBXgQs In this episode of Marketer of the Day, Calafiore highlights his current work with Group X, a software tool that captures Facebook group member data, automates onboarding, and integrates with email marketing, CRMs, and course platforms. He also discusses Everlinks, a mobile web page builder, and their Facebook community Delicious Marketing Hacks, which supports local marketers. Key takeaways include the importance of building contingency plans outside social media, leveraging automation to create personalized experiences, and segmenting audiences for targeted engagement. He emphasizes that even small groups or leads can be monetized effectively and that technology should serve business goals efficiently. Quotes “The key is, before you approve somebody, capture that data and send it somewhere safe.” “Build the list—the money’s in the list.” “If you’ve spent a lot of time building a group, and Facebook shuts it down, do you have a contingency plan to reach your audience?” “Group X allows you to create an amazing first impression and stay top of mind by automating a welcome process.” Resources GroupX.io: Easily Capture & Automate The Data People Give When They Ask To Join Your Group Create powerful marketing & sales automations with our native integrations. Agency: Delicious Marketing Connect with David Calafiore on LinkedIn

Lance Tomashiro is a business strategist and co-founder of Thomashiro Marketing. He helps entrepreneurs scale their businesses, increase efficiency, and break income ceilings. Lance focuses on building systems that let business owners delegate effectively while maintaining control. His mission: help you work smarter, grow faster, and become the CEO of your own life. https://www.youtube.com/watch?v=JkadrzpV1vg In this episode, Lance explains why many business owners hit invisible ceilings and how ego, fear, and habit stop growth. He shares strategies for hiring employees to handle profit-generating tasks, using short training videos, and turning simple ideas into standalone business units. He shows how freeing even a few hours a day can create space for experimentation, growth, and scaling without burning out. Quotes: “Raising that ceiling is a very simple process. As far as increasing bandwidth, increasing those tasks, and freeing us to do things that we've always thought about but have never done, it's simply a matter of adding employees.” “It's whatever you're comfortable using, especially with your first employee. Make them fit into what you currently have, and you'll find better tools or better ways, but the tool is not important.” “Believe in yourself enough to know that this could literally change your life.” Resources Tamashiro Marketing: SEO & Marketing

Do you feel like you run out of time in the day? Does your business seem like a bit of a rollercoaster and you wish you had stability, organization, and PEOPLE running your business for you? Listen to this episode to find out how to think of ANY business in terms of "List, Traffic & Offers" and pursue SMART goals (Specific, Measurable, Actionable, Relevant, and Time-Bound) to enjoy consistent results. https://www.youtube.com/watch?v=-kncAYHw8_A&pp=ygUPcm9iZXJ0cGxhbmsgNzQ5 Quotes: “Hire someone to do a task, and hire more people to do more tasks. If that becomes too crazy, then hire a person to manage those other people.” - Robert Plank “There's always a bigger fish and there's always some amount of money that makes it worthwhile.” - Robert Plank “You should not be the worker. You should be the person that thinks about the strategy, the big picture, solves the problems, and then assigns the small tasks to people to do that.” - Robert Plank Takeaways: 00:59 Hiring employees can be a game-changer for growing a business, but it's important to overcome the initial resistance and focus on tasks that generate revenue. 04:13 Starting small with hiring and gradually scaling up, while delegating revenue-generating tasks, can be more effective than taking on overwhelming administrative work. 06:55 Building a successful business requires a clear strategy around lists, traffic, and offers, and experimenting with different approaches to find what works best. 16:17 Employees may not necessarily leave to start their own competing business, as they often value the consistent paycheck and stability over the stress and uncertainty of entrepreneurship. 28:08 Setting SMART (Specific, Measurable, Actionable, Relevant, Time-bound) goals and taking consistent action, even in small steps, can help achieve long-term business success. 36:01 Thinking like a CEO and focusing on the big picture, while delegating tasks to employees, can free up time for strategic decision-making and growth.

Tana Hope is a posture expert, wellness advocate, and author of The Body Operator User’s Guide and the upcoming Remedies for Desk Potato Syndrome. After years of ignoring how she used her body, a chance encounter with a posture master changed her perspective forever. Today, she teaches people how to realign with gravity, move with awareness, and prevent pain through simple daily corrections. Her mission: help you live longer, feel better, and perform at your peak by mastering the body you live in. https://www.youtube.com/watch?v=JH6x5K439QI In this episode of Marketer of the Day, Hope shares her work through her series of books, including Remedies for Desk Potato Syndrome, and her website tanachope.com. She teaches practical techniques for maintaining posture, improving sleep, and maximizing daily bodily function, particularly for people working long hours at desks. Key takeaways include understanding how gravity affects the body, maintaining a straight head and neck alignment to optimize blood and oxygen flow, and performing simple exercises throughout the day to prevent wear and tear. Hope emphasizes that awareness and consistency in daily movement and posture are essential for optimal performance, longevity, and overall well-being. Quotes: “What we do the most affects us the most. Breathing, standing, walking, sitting, sleeping—those basic body functions we do every day need to be done properly to perform at our best.” “If we correct our abuse of the body now, we can spare so much pain and cost later in life.” “Our body is like a car: if you abuse it, it will break down and you won’t experience optimal performance.” “Even small habitual adjustments in posture and movement can dramatically improve your performance and health over time.” Resources: Subscribe to Desk Potato: Be Well with HOPE on YouTube Tana Hope: Elevate Your Wellness IQ: Practical Solutions for a Healthier You! Connect with Tana Hope on LinkedIn

Peter Montoya is a thought leader, skilled orator, and leadership strategist with real-world experience that informs his insights and ideas. He previously owned a software company that he sold in 2018 and now focuses on working with business leaders to transform their organizations into high-performance machines. Today, Peter shares his journey from an authoritative leadership style to an empowerment-based approach, emphasizing the importance of instilling a sense of mission, responsibility, and competence in his team. https://www.youtube.com/watch?v=RIgftPwZfig In this episode of Marketer of the Day, Montoya shares his approach to creating high-performance organizations through his Empowerment Formula, emphasizing mission, ownership, and competence. He highlights the importance of social connectivity, describing it as essential to personal well-being and effective leadership, and advocates for multi-factor leadership that balances profit with purpose, responsibility to employees, clients, and the environment. Montoya currently mentors business leaders through thehighperformanceorganization.co and petermontoya.com, guiding them to build systems that operate independently of the owner while fostering engagement, accountability, and growth. Key takeaways include the transformation from authoritarian management to coaching, the necessity of social engagement, and leading with purpose to achieve both ethical and business outcomes. Quotes: “The number one goal of a business leader is leadership development.” “Mission, ownership, and competence—instill these, and you turn people into leaders.” “Loneliness is the new cancer. Social connection is as essential as diet, exercise, and sleep.” “Single-factor leaders focus only on themselves. Multi-factor leaders care for people and the planet, and they perform better.” Resources: The High Performance Organization: We help businesses attract, retain and motivate their workforce Connect with Peter Montoya on LinkedIn Peter Montoya: Maximum Impact At a fraction of the cost

Adil Amarsi is a renowned sales copywriter who has been writing professionally since 2007. He has developed a reputation for the effectiveness of his copy, breaking countless records and achieving impressive results for his clients. Adil is known as the "Alchemist of Persuasion" in the marketing world. Today, Adil discusses his expertise in reactivating dead email lists and the importance of extracting clients' personal stories to craft compelling marketing campaigns. https://www.youtube.com/watch?v=3FOfKGICGnc In this episode, Adil reveals the psychology behind persuasion, how to extract your real story, and why laughter and vulnerability convert better than hype. He also breaks down the three biggest mistakes in marketing today — and how removing fear from both your writing and your customer’s journey creates unstoppable sales momentum. Quotes: “Your emails are all your little jabs, and the sales letters are the right hook.” “Stop using the word ‘learn.’ It’s a dumb word that triggers school associations.” “Remove as much fear as possible from the buying process—tell people what happens next. “Some clients think their story is theirs, but it’s not. You have to uncover the real story that drives conversion.” Resources: Connect with Adil Amarsi on LinkedIn

Ben Krueger is the founder and CEO of Cashflow Podcasting, a company dedicated to helping industry experts start, launch, and grow world-class podcasts. With over a decade of experience in the podcasting industry, Ben has collaborated on hundreds of podcasts since 2012. He has applied his proven podcast principles and service systems to help his clients easily host shows that make a profound impact and reach millions of listeners. Today, Ben shares his insights on the importance of having a clear objective and target audience when starting a podcast. https://www.youtube.com/watch?v=SQflrV9flK8 In this episode of Marketer of the Day, Krueger outlines his proven podcasting principles, emphasizing the need to define clear objectives, identify a highly specific audience, and prioritize transformation over simple solutions. He explains how podcasts work best when they create ongoing value and learning for listeners, using examples such as dental practice owners building wealth or busy professionals addressing personal growth challenges. Krueger advises starting with a focused framework, avoiding analysis paralysis, and committing to podcasting consistently over months or years. Resources, guides, and his book can be accessed at podcastprinciples.com for listeners ready to launch or refine their shows. Quotes: “Podcasting is strongest as an audience nurture tool—it builds trust, relationships, and a community around your brand.” “Focus on transformation, not just solutions…people want to continually learn and grow, not just check off one problem.” “Start with a crystal clear objective and a specific audience; everything else flows from that North Star.” “Don’t optimize from the very beginning—get started, learn as you go, and improve over time.” Resources: Cash Flow Podcasting: The Best Podcast Partner for Businesses Connect with Ben Krueger on LinkedIn

Gessie Schechinger is the laziest salesman in America as well as Vice President of Sales for the OnCourse Sales Engagement Platform. Gessie is passionate about leveraging technology and automation to surpass revenue targets so he can help protect golf and bar time for the salespeople of the world. https://www.youtube.com/watch?v=F3MI0wbE_Xs In this episode of Marketer of the Day, Schechinger shares how OnCourse enables semi-automated LinkedIn outreach, multi-channel sales sequences, and streamlined task management for small to medium-sized businesses. He stresses the importance of persistence, personalization, and properly structured automation to maximize engagement without spamming prospects. Schechinger also highlights common pitfalls, such as mixing manual steps with automation and underutilizing platform features, while emphasizing his company’s hands-on onboarding and training approach. Businesses can explore the platform, request a demo, and access full support at tryoncourse.com to improve sales efficiency and results. Quotes “I call myself the laziest sales guy because I hate burning calories on dumb stuff…automation lets me focus on what really matters.” “Persistence is always the winner…you have to get through those first six touches before people engage.” “Don’t ever create a grand plan with automation that has a manual step in the middle…otherwise tasks will stack up and fail.” “Software is supposed to help you, not make your day worse…make sure it brings value to your business.” Resources OnCourse: Intuitive software to simplify sales, marketing and HR, because less is more. Connect with Gessie Schechinger on LinkedIn

Robert Plank shares amazing insights of his Book Formula Workshop on how creating a book can help local marketing agencies connect with local businesses in their community, leveraging this as a social proof to get out there, be recognized, connect with people, and in result exponentially grow their own businesses. https://www.youtube.com/watch?v=dJDv5Zv1g9o You don’t need to be an expert to write a book. For local marketing agencies who have a Local Marketing Asset you can have your book talk about what the LMA can do for your local agency. Or talk about how to set up a Local Media Asset. First is to create a Facebook page, add a website. And then later on, add some contact information or a handful of ideas for some of these local businesses to maybe think about some things outside the box. For the content maybe talk about the type of posts you put out there on your page to get engagement including the MEMES, interesting stories, local news & events, and basically case studies. Take a step-by-step process on creating a book. Do it incrementally so you’ll never get stuck. Set up a good enough book at first then just add some cool ideas and fun things as you get better at doing it. With that you’ll never get a half-finished book. Having a book can be leveraged to connect to people and eventually increase your business. It is an amazing marketing tool and makes you stand out especially when you are out there prospecting and networking. The thing business owners should keep in mind especially when they speak in a local summit or big events is to ensure that they can reuse the content and not let it die in a span of 12 months. You can create a book by recording the talk, get it transcribed, edit, and put it into a book and sell out to those people who participated in the summit. There are many ideas when creating a book. You can make the mock up book, you can make the quick book that is your actual business card and kind of goes more into detail about the things that you do have a menu of your services have links to your own products or your own other books or you know, any an easy thing that anyone can do is make a list of your favorite tools in whatever in whatever capacity you run your business. Book on its own is not enough or not a magic button. It should be coupled with the followup and have a local media asset page. It gives you one more step ahead of some of these other people that don’t even have a book. Utilizing your podcast show where you have the opportunity to sit down and interview somebody in depth. You’re extracting the information from those interviews, having them transcribed and then put them into a book in different chapters is an amazing excuse to be able to walk back into that business and hand that business owner a book with their image on it. It is a cool way to connect to this local business owner. A blank book can work as a business card because you have your contact details in there. You have bio, you have your web address at the bottom, maybe you put your phone number on it. You could have a book with no pages and say place to take notes and line my mind. You could have a thing to say take notes, but the footer of every page had your, your name, your website, your phone number. You could get the mock up made and then while you're still scrambling to finish the inside of the book, start putting out videos or send those reaching out videos to local businesses and just be like “My name's Drew Griffin and I have an upcoming book called local media assets”.They don't have to know that there's nothing written yet and it's still in process. Simpler can be better. You should not put your entire life knowledge into a book because no one will care about it. Except for you. It'll be too weird. Think in terms of where people are stuck, how can you help them? What are some easy tools or what are some easy tasks that you could do for them, but if they don't want you,

Naira Perez has been in marketing for almost 20 years and has been able to work with several industries and some Fortune 500 brands. She got her start in direct response advertising, building brands on TV before digital was even a thing; she received daily reports of calls and orders from clients, and through that data, modified paid media plans and placements as needed to better serve clients. Naira founded SpringHill Digital in 2016 specializing in paid media, developing digital marketing strategies and optimizing ROI through generating qualified leads. From paid media, integrated campaign design, and audience patterns to new platform initiatives — she does it all. https://www.youtube.com/watch?v=KjegIILpG6I In this episode of Marketer of the Day, Perez shares her approach to building profitable paid social campaigns, including her philosophy of “give before you receive,” using content to educate and nurture potential customers before asking for a sale. She explains how retargeting and layered campaign strategies can maximize results, particularly in niche markets. Perez also discusses common mistakes, such as “set it and forget it” campaigns and failing to optimize ads consistently, and provides guidance on budgeting and identifying ideal candidates for paid social campaigns. Her insights underscore the value of strategic planning, ongoing optimization, and leveraging data to drive conversions. Interested businesses can learn more or contact her team at SpringhillDigital.com. Quotes “The general thought is, you have to give to the audience before you can receive…address their pain points before you actually ask them to buy.” “If a campaign doesn’t work, listen to the comments, educate the audience, target the right people, and keep up with the algorithms.” “Set it and forget it is the one I see all the time, and it hurts your campaign performance…you have to continually optimize and adapt.” “We partner with influencers because they know their audience best, and together we create content that engages and converts.” Resources Spring Hill Digital: DO WHAT YOU LOVE! - We Will Take Care Of Your Digital Advertising Connect with Naira Pérez on LinkedIn

Continue to Book Formula Robert Plank shares his expertise in Computer Programming, Podcasting, and Internet Marketing among a wide variety of skills and leverages these skills coupled with passion to solve problems of people and at the same earn a living. He also imparts his secret recipe and shortcuts on how to brainstorm and write a book in 12 hrs, even if you hate writing. It is vital that we are very much connected to our core and we know what we really are good at and what we can bring to the table. If you want to break the chains of your corporate job, figure out the things that you are good at and at the same time what you enjoy doing, establish the value and significance it can bring to people, solve the problems of people, and leverage these things to earn a living. Stay on top of your game by being aware of your competitors. Looking at your competitors is not necessarily copying their ideas, products, or services, but it helps you to think of ways to be better than them and alienate yourself and differentiate yourself to stand out among a pool of competitors. https://www.youtube.com/watch?v=sldRTlxkM14 When you start to think of starting a business or service you can provide to people, choose something that you are really good at and have an actual background of doing it. This will help establish your credibility and earn people’s trust. Plus, it makes the whole conceptualization much easier because you know the nitty gritty and the step-by-step process of doing it and the actual value and significance it can provide to people. You can more likely assess the feedback and response you will receive from your audience. Nothing is perfect. "Waiting" for the timing to be just right is only an excuse not to take action, never get things done, remain stuck, and procrastinate. This irrelevant and nonexistent fear keeps you from "just doing it." How to Create Your Book First, name the chapters of your book as questions which can always be renamed later on. This kind of strategy is important because it allows you to create a list of questions that possibly helps your readers. Create a list of questions, name the chapters as questions, in between the questions you answer them, then later on remove the questions and finally rename your chapters. List 10 questions, the first 4 questions may be the simplest that you can think of -- the basics. "Middle" questions that you think of in sequence 5-7 are probably pointless, futile questions. The 8th through 10th questions are (magically) well thought and smart questions. From 10 questions, reduce them down to seven. Cross out the three weakest ones. Rearrange and figure out what’s a logical order to rearrange the questions You are left with 7 questions- 4 questions are usually the simple and basic ones, the remaining 3 questions are more advanced and present case studies or scenarios. To narrow down your chapters, use the formula WWHW, Why, What, How-To, What-If to create sub-question on each chapter. Answer each sub-question in two minutes and you end up 8 mins in one chapter. This will ensure a nice transition and flow in your chapter/s Run spell-check, throw in some graphics, create a book cover on Canva which is for free or get one from freelance sites for $5 to $10, name the title of the book, the author, and a quick blurb on what the book is all about. And that’s how you create a book in 12 hours. Quotes “Nothing is perfect, and so many times that idea of perfectionism, procrastination, it’s based out of fear…The biggest disservice you can do to yourself is believing perfectionism is necessary.” “If you have a template, a structure, and you don’t waste a lot of time, you can publish a book in a day and always improve it later.” “Look at the competition…then figure out how you can do something better in a number of ways; sometimes the value is in making things simpler and more accessible.”

Robert Plank shares an amazing story on how he started and grew, and tells us his forefront tips, techniques, and ventures on how he keeps his businesses on top of their games but still living his best life. He also talks about how he manages his own Local Media Asset and leverages posting of Memes to attract attention and engagement in his local media facebook page. Robert Plank is a former computer programmer and he started doing Freelance computer programming and eventually explored creating information products, PDFs, and videos on how to become a computer programmer. From all these products, he navigated into building a list of people and asking them their specific interests- things like website templates, sales letter templates, membership plugins, backup plugins he went out there to network and market his products on podcast shows and in return inviting these hosts to his own podcast. https://www.youtube.com/watch?v=LYf3_3lPenM He is a book author. He leverages his books as a marketing tool and proof of concept to land some clients he wants to go after, when he has an existing business/project that he has to promote, or he just wants to get his name out there and his business to be known. His Local Media Asset Facebook Page is called Local Turlock. He followed the step-by-step process of LMA and created a Facebook Page as a news and events site and post to it everyday about interesting news and events happening in Turlock. In between these serious news & links, and significant events, there are these things called Memes which are comedic graphics or funny phrases with pictures, or screen grabs from movies paired with catchphrases that are spread in the internet. This normally catches the attention of readers and they end up engaging by liking or commenting on your post. If a Facebook page gets a lot of engagement and responses, Facebook shows more content of the page to people especially those top fans who actively likes, comments, or engages to the page’s posts. Robert Plank offers a social content posting service, DFY LMA which stands for Done For you Local Media Assets wherein his team updates your Local Media Asset Pages (Facebook, Website, Instagram) every weekday. His team will be granted guest access to the LMA Pages (Facebook, Instagram, or Website) and post to the page everyday to keep the page updated and running to allow you to focus on more important and money-making tasks. The link to go is DFYLMA.COM His tips to get his business on top of the game is to find out what you want to accomplish in your business and get into the mindset of getting excited to do it. He also invests on outsourcing people to get certain tasks done for him that he doesn’t like doing or has no time doing and in result he could focus more on much more important things. He also makes sure to go out there and be on podcast shows and also these people be in his own podcast. This way, he could advertise his products, services, and businesses on the line. When it comes to his personal life, he makes sure to be living his best life. He engages in his hobbies, he gets quality sleep, he allows himself to unplug from work and just go out for a walk or exercise, and he teams with his wife running the house, and taking care of their new-born. Doing all these things while running his businesses. Quotes “At some point you have to get yourself out there, even though it's awkward, you have to create the YouTube videos, make the blog posts, do the live streams, get on the webinars, get on the podcast.” “You can even create a book with nothing on the inside; a short book can still open doors and establish credibility.” “Sometimes you have to figure out a way to generate excitement on demand, even for a few minutes, to get important work done.” “Hiring someone who makes you money is the best way to overcome hesitation; even a break-even employee is building your business for free.” Resources

Dr. Mike Woo-Ming is a physician strategist, online health influencer, and medical practice owner. He has built multiple successful businesses, including an information product business during his medical residency and his current medical clinic and med spa. Today, Dr. Mike talks about his entrepreneurial career, sharing insights on balancing multiple income streams, building a team, and overcoming the common mistakes he sees doctors make when starting their own businesses. He also talks about his upcoming book, "The Positioned Physician," and his chapter in the book "Level Up." https://www.youtube.com/watch?v=-KF6KPBfjJE In this episode of Marketer of the Day, Dr. Woo-Ming shares strategies for managing multiple businesses, scaling operations, and building passive income streams while maintaining productivity and focus. He emphasizes the importance of assembling talented teams, delegating tasks, and knowing the financial metrics of each venture. He advises entrepreneurs—especially physicians—against inaction and micromanagement, advocating for experimentation, outsourcing expertise, and taking calculated risks. Key resources mentioned include his consulting and courses at BootstrapMD.com, his contribution to the book Level Up, and his forthcoming book The Physician Physician, which provide deeper insights into entrepreneurship for healthcare professionals and beyond. Quotes “I realized that I’m unemployable, and that led me to figure out how to take my knowledge and get paid for it on my own time without substituting time for money.” “Most doctors say they don’t have time, but if you really want it, you’ll make the time. Motivation is everything.” “The biggest mistakes I see are inaction and trying to do everything yourself. Put your ego aside and let experts handle what they do best.” “Find great talent, empower them to be independent, and focus your control on the big picture and the numbers—this is how you scale and grow.” Resources BootStrapMD: The future belongs to bold thinkers. Will you be the physician who breaks boundaries, builds businesses, and achieves autonomy? Connect with Mike Woo-Ming MD MPH on LinkedIn Get a copy of The Positioned Physician - Updated Edition: Earn More, Work Smart, and Love Medicine Again by Michael Woo-Ming MD MPH on Amazon

Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency based in West Chester, Pa. Since 2002, Marty has consulted with small businesses and startups to help them succeed online. Bad Rhino is a full-service social media marketing and digital agency that was founded in 2011. Today, services clients locally, nationally, and globally. One of the reasons that Bad Rhino has grown to be so successful so quickly is due to their ability to develop truly unique and highly customized strategies that create incredible exposure for their clients’ businesses. Their full-service approach means they not only create these amazing strategies and plans, but they also implement them and manage them day to day, including delivering messages to their customers. https://www.youtube.com/watch?v=vlCkxqVjqNg In this episode of Marketer of the Day, McDonald discusses his approach to helping businesses navigate content creation and digital marketing, particularly during the disruptions caused by the COVID-19 pandemic. He highlights the importance of auditing existing content, starting with fundamentals, and creating actionable strategies that align with client goals. McDonald explains how his agency supports clients with services including social media management, paid ads, SEO, web design, video, and graphic design. He stresses the value of flexibility, empathy, and revisiting past work for inspiration or reuse. Notable projects and resources mentioned include revamping client campaigns, adapting marketing strategies during quarantine, and the long-term practice of documenting marketing ideas for future use. Quotes “The confusion comes from having all these tools at your fingertips, but not knowing where to start. Start with a strategy and an audit, then peel back what you have and make it work for you.” “You don’t have to start from scratch. Even content from two years ago—or 12 years ago—can be updated, revised, and made relevant today.” “Most clients don’t have the time to do it themselves. Our job is to take the overwhelm off their plate and build actionable strategies that get results.” “Don’t wait until a crisis hits to check your processes, insurance, and team health. Being proactive makes you more resilient when the unexpected happens.” Resources Bad Rhino: We Do Digital Marketing So You Don’t Have To Connect with Marty McDonald on LinkedIn Learn more about Bad Rhino by emailing them at [email protected] 179: Strategic Content and Advertising: Increase Social Media Presence with Marty McDonald (Previous appearance)

James Soto is a three-time Inc. 5000 Fastest Growing Company leader, keynote speaker, and recognized contributor to Fabtech, HubSpot, Modern Machine Shop, Mashable, and LinkedIn events, as well as the host of Industrial Strength Marketing on YouTube, where he shares marketing insights that help industrials make marketing the strength of their business. As Founder and CEO of Industrial Marketing Agency, one of North America’s top marketing agencies, James has worked with major B2B and industrial brands such as Motion Industries, Schneider Electric, ABB Baldor, SKF, Coats, Hunter Fan, NIST, PAM Transport, ASME, and Manufacturing USA. https://www.youtube.com/watch?v=Bd2xoeBx1Ec In this episode of Marketer of the Day, James Soto discusses his current work with industrial clients and how his agency helps manufacturers improve branding, marketing strategy, and customer engagement. He emphasizes the importance of being of service, creating inspiring content, and leveraging empathy to connect with buyers and employees. Soto highlights Manufacturing Day as a notable project that has grown to thousands of events, millions of viewers, and widespread industry recognition. He encourages industrial companies to adopt modern marketing practices, embrace digital channels, and measure readiness through tools like the Marketing Readiness Assessment. Soto underscores that industrial marketers have a unique opportunity to tell the story of the products they design and manufacture, showing how these innovations shape the world. Quotes “Industrial marketing is different because it involves interdependent products and long decision-making cycles. One wrong part in a supply chain can create huge problems.” “Marketing in the industrial sector is often missing or mismanaged. Leadership has to recognize that marketing is critical for staying competitive.” “Industrial companies need to focus on being of service and creating inspiring work. They have deep knowledge and can tell their story better than anyone else.” “Open your mind. Look at other industries, other marketing approaches, and think about how you can modernize your strategy to remain relevant.” Resources Industrial Marketing Agency: Born Industrial Raised Digital Connect with James Soto on LinkedIn

Nathan Hirsch is a 30 year old entrepreneur that's been scaling businesses since 2009. Nathan's first business, Portlight, sold over $30 million in sales through Amazon. Nathan then co-founded FreeeUp.com with an initial $5,000 investment in 2015, scaled it to $12M per year in revenue, and it was acquired in 2019. https://www.youtube.com/watch?v=TeAI4RUdPU0 Hirsch also highlights SOP (Standard Operating Procedure) systems, including a video-based tool that allows easy updates and delegation without recreating entire tutorials. The approach ensures business operations can run independently of the owner, making the company scalable and sellable. He stresses accountability, cultural alignment, and personal discipline—entrepreneurs still need to engage in high-value tasks while delegating the rest. Hirsch shares strategies for organic marketing, structured time management, and productivity tools like Wordboard and Text Expander, which automate repetitive communication. The episode focuses on creating a business that is both self-sustaining and growth-oriented, reducing burnout while maximizing efficiency through systems and effective delegation. Quotes “If you don’t know what to do with a virtual assistant after the fact, it doesn’t do you much good. Cracking the VA Code teaches you interviewing, onboarding, training, and managing.” “Give your VAs ownership of the SOPs. Let them keep it updated. That’s how a business can run without you and be scalable.” “Focus on spending your time on things you’re best at. Don’t waste it becoming good at what you’re bad at.” “Organic marketing systems can run without you. VAs handle the bulk of research, outreach, and follow-up. You just show up for the critical touchpoints.” Resources Outsource School: Want Better Virtual Assistants? Connect with Nathan Hirsch on LinkedIn (Previous Appearances) 183: Scale, Build Your Team, and Outsource Remote Workers with Nathan Hirsch 696: Followers, Doers, and Experts: Delegate to Build the Right Team of Outsourced Employees with Freeeup Co-Founder Nathan Hirsch

Robert Wheeler, Financial Expert & Motivator, Book Author, is the founder of The Money Nerve. Bob helps listeners conquer their money shame and avoid making poor financial decisions by teaching how emotions can dictate our choices. https://www.youtube.com/watch?v=eS27ZLY3AJE In this episode of Marketer of the Day, Wheeler explores techniques to develop a healthy relationship with money, including small, actionable steps for managing finances and addressing emotional blocks. He shares insights from his book The Money Nerve and online resources at themoneynerve.com, highlighting workshops, courses, and practical tools to improve money management, investing, and business finances. Key takeaways include examining personal money history, leveraging fear as a motivator, making incremental progress toward financial goals, and approaching money with curiosity and joy rather than shame. Wheeler also draws parallels between his hobbies—like mountain climbing, kickboxing, and stand-up comedy—and financial growth, emphasizing discipline, risk-taking, and self-responsibility. Quotes “Start by understanding your money history—your childhood experiences shape your choices today, but you can break those patterns.” “Fear is a great motivator. Use it to propel yourself toward conscious financial decisions rather than letting it hold you back.” “Money isn’t just numbers—it’s opportunities to travel, to give, to grow. Your relationship with it can be joyful, if you allow it.” “Be willing to be uncomfortable, be willing not to know, and be willing to ask stupid questions—jump into the arena and have fun.” Resources The Money Nerve: Be the one who changes the financial story for your family Connect with Bob Wheeler on LinkedIn Get a copy of The Money Nerve: Navigating the Emotions of Money by Bob Wheeler

John Meese is the Dean of Platform University. John leads a team focused on simplifying online marketing for professionals and runs three successful businesses (including a coworking space that is walking distance from his house). John’s passion is teaching entrepreneurs and busy professionals how to systemize their business and build an engaged online audience. https://www.youtube.com/watch?v=Fk93hQDRQNs In this episode of Marketer of the Day, Meese shares strategies for adapting businesses during crises, such as shifting in-person services online and leveraging digital platforms to reach audiences. He highlights the importance of building blogs, email lists, YouTube channels, and social media presence as essential tools for survival and growth. Meese also details his recent project of producing 30 consecutive days of instructional videos to help entrepreneurs expand their reach, and he discusses the offerings of Platform University, including step-by-step curriculum, digital product creation, and a $1 trial for new students. Key takeaways include focusing on solving real problems, using online platforms to maintain engagement, and prioritizing audience needs over trends. Resources and courses are available at platformuniversity.com and johnmeese.com. Quotes “It doesn’t matter what you’re selling; it matters who you’re trying to serve. Focus on their problems, and the solutions become clear.” “Your business is only as strong as the relationships you build and the problems you help solve for real people.” “Now is the time to build an online presence—blogs, email lists, YouTube channels—because it’s no longer optional; it’s an insurance policy for your business.” “What we’re selling isn’t just a product; it’s the solution to someone’s problem. If it is, how dare we keep it from them?” Resources Platform University: Build an Engaged Online Audience From Scratch John Meese: Sell Your Smarts Without Sacrificing Your Soul Connect with John Meese through his email: [email protected]

John Jantsch is a marketing consultant, speaker, and the author of several books, including "Duct Tape Marketing," "The Referral Engine," "Duct Tape Selling," and "SEO for Growth." He also hosts a weekly podcast called "The Duct Tape Marketing Podcast," which he has been doing since 2005. Today, John talks about the importance of having a morning routine and taking time for reflection and introspection, especially during challenging times. https://www.youtube.com/watch?v=xQtbHBP1dXo In this episode of Marketer of the Day, Jantsch shares insights on how small business owners can thrive through thoughtful focus, customer-centric strategies, and efficient marketing systems. He emphasizes concentrating on the top 20% of ideal clients, adding genuine value, and avoiding distractions from shallow trends or overloaded social channels. Jantsch Duct Tape Marketing system guides businesses to gain clarity, control, and confidence, integrating tactics like SEO, content, and digital strategy into a cohesive framework. Key takeaways include the power of daily reflection, the importance of building strong customer relationships, and approaching marketing with strategic intent rather than chasing every new tool. His resources, books, and consultant network are available at ducttapemarketing.com. Quotes “Start sharing your gifts now. Don’t bring apologies; bring you, unfinished as you are.” “Focus on the 20% of your best ideal customers and find ways to serve them in ways that really blow them away.” “Our job as marketers is not to understand the tools; it’s to understand how those tools can guide the customer on the journey they want to take.” “Stop regurgitating information. Ask yourself: Is what I’m doing adding value or enhancing the relationship?” Resources Duct Tape Marketing: Increase Revenue and Profits with a Simple & Proven Marketing System. Connect with John Jantsch on LinkedIn Subscribe to The Duct Tape Marketing Podcast hosted by John Jantsch on Apple Podcasts Get a copy of Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide by John Jantsch on Amazon Get a copy of Duct Tape Selling: Think Like a Marketer - Sell Like a Superstar by John Jantsch on Amazon Get a copy of The Referral Engine: Teaching Your Business to Market Itself by John Jantsch on Amazon Get a copy of SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs by John Jantsch & Phil Singleton on Amazon

JC Granger is the founder of Infinity Marketing Group, a digital marketing agency specializing in the B2B tech industry. With over 20 years of experience in the field, JC has honed his expertise in lead generation strategies, particularly through the use of LinkedIn. Today, JC talks about the importance of immediate lead generation during the COVID-19 pandemic, highlighting the effectiveness of direct outreach on LinkedIn. https://www.youtube.com/watch?v=VyJfjW3hY6Y In this episode of Marketer of the Day, Granger discusses his current work in LinkedIn-based lead generation, where his team uses Sales Navigator, automated drip campaigns, and manual follow-ups to deliver sales-qualified leads. He emphasizes maintaining marketing budgets during economic downturns, creating pre-recorded software demo libraries for efficient prospect engagement, and prioritizing targeted personalization over broad, untargeted campaigns. Key takeaways include focusing on immediate results through LinkedIn, email marketing, and paid ads, while using thoughtful personalization and strategic targeting to maximize ROI. Granger also highlights a forthcoming guide on the top five mistakes in LinkedIn prospecting and ways to fix them, available via the Infinity Marketing Group website. Quotes “We will lead the horse to water, and we will put its head down to the water, and then all you have to do is apply suction.” “You never cut your marketing budget if you can avoid it; cutting marketing is basically giving yourself a death sentence.” “Most people are only looking to solve one to three problems, so slice your demo into clips for the features that really matter to them.” “Personalize as much as possible, even if half of your process is automated, because people respond to authenticity and relevance.” Resources Infinity Marketing Growth: Your Revenue Growth Partner. We Help B2B Tech Companies Scale! Connect with JC Granger on LinkedIn Send your inquiries through his email: [email protected] You can call at phone: 303-834-7344

John Faisandier is an expert in emotional management and the founder of Thrive Under Fire (TUF), a training program that helps people, especially those in high-stress professions like veterinary medicine, learn to navigate difficult emotions and challenging situations. As an author and trainer, John has dedicated his career to teaching thousands of people in various countries the skills to manage their own emotions and those of others. Today, John discusses the contagious nature of emotions and how they can significantly impact our lives, both personally and professionally. https://www.youtube.com/watch?v=lfIW0I15i0c In this episode of Marketer of the Day, Faisandier explains techniques for thriving under pressure, such as deep breathing, naming emotions, and using perspective to reduce catastrophizing. He illustrates these methods with personal stories, showing how taking a moment to recognize frustration can prevent escalation and improve communication. Faisandier also describes his work with veterinarians, offering training and resources to help them manage both client and staff emotions in high-stress clinics. Listeners can access a special report and further training at tuf.ac for veterinarians or tuf.co.nz for general emotional management resources. Quotes “Emotions are contagious. You don’t have to be a victim to them—you can learn to manage them better than you do.” “Name your feelings without judging them. It activates the rational part of your brain and helps you respond instead of react.” “Frustration in the moment rarely comes from the person in front of you—it’s often a cumulative response from past experiences. Acknowledge it, and it loses its power.” “Giving yourself perspective and self-compassion is key. What seems overwhelming now will look small when you see it in the context of your whole life.” Resources Join Thriving Under Fire - Managing Emotions at Work on Facebook Group TUF: TUF training provides the skills to handle difficult situations with confidence. Connect with John Faisandier on LinkedIn

Kevin Donlin is a copywriter, marketing advisor, and author of 3 books. He has been delivering sales gains of over $1 million to entrepreneurs online and offline since 1998. Today, Kevin talks about strategies for businesses to protect themselves and grow during the COVID-19 pandemic. He shares five key tips, including retaining clients, being relevant, being available, offering more value, and taking care of oneself. https://www.youtube.com/watch?v=A00cnx4ZU2U In this episode of Marketer of the Day, Donlin provides practical strategies for protecting and growing a business during coronavirus and other disruptive events. He shares five core principles: retain clients through personalized touchpoints, stay relevant by addressing current customer concerns, be highly available to respond quickly, offer more value instead of discounting, and prioritize personal well-being to maintain performance. Donlin supplements these principles with examples, including printed newsletters, creative promotions, and clear communication systems. Listeners can access his free playbook with seven actionable strategies at clientcloningsystems.com, and they can apply for a 20-minute problem-solving session to implement these insights personally. Quotes “Every 10 years, something happens that may put you out of business if you don’t handle it correctly. The secret is not being the strongest or smartest—it’s being adaptable.” “Retain the clients you have. Send them something tangible in the mail and show them you care—small actions keep relationships strong.” “Offer more value instead of cutting prices. Add payment plans, guides, or bonus resources to make your product more useful and desirable.” “Take care of yourself. Sleep, exercise, and hydration aren’t luxuries—they’re the tools that keep your Resources Client Cloning Systems: We help Presidents, Founders, and Consultants scale to $5M and beyond. With Direct Mail and Email written in the voice of your buyers Previous appearances: 289: Marketing Multipliers: Masterminds, Direct Mail, Membership Sites, Copywriting, Freelancing, Newsletters and Networking with Kevin Donlin 500: Productivity Tools to Get Your Head in the Game: 16X Multiplier, The One Thing Scorecard, and 80/20 Gamification with Copywriter Kevin Donlin

Brian Orr is the founder of Keaton Capital and "The Twist Life." As a seasoned DJ with over 20 years of experience, Brian has also ventured into real estate investing, focusing primarily on multifamily properties. In his podcast, Brian aims to document his life experiences and share the stories of his diverse guests, ranging from a medically retired police officer to a chef who pivoted her catering business during the pandemic. Today, Brian discusses his journey into podcasting, highlighting how it allows him to share his life with his children in a unique way. https://www.youtube.com/watch?v=BgsWQltSeI8 In this episode of Marketer of the Day, Orr discusses his newest project, The Twist Life, an interview podcast designed to document stories and explore the personal journeys of guests across diverse industries. The show emphasizes curiosity, adaptability, and personal growth, with topics ranging from boxing and food allergies to real estate and music. Orr shares lessons on marketing, networking, and positioning, highlighting the importance of leveraging unconventional channels, collaborating with others, and learning through experience. Listeners can access the podcast and related content at thetwistlife.com and follow him on social media at @thetwistlife. Quotes “I positioned myself in a place where celebrities hang out. I was never the greatest DJ, but I shined differently than everyone else.” “Most of my podcast conversations are about being deliberate in your actions, being flexible in your plans, and knowing that shit happens—and then what do you do from there?” “I’ve found success by looking for unexpected channels to reach people rather than following the obvious path everyone else is taking.” “I want to talk to the person behind the personality. There’s really nothing off limits as long as there’s a story to tell.” Resources Listen to The Twist Life Podcast hosted by Brian Orr on Spotify Podcasts

Dave Schneider is the founder of Shortlist and co-founder of Ninja Outreach, a digital marketing agency that specializes in services like design, development, SEO, and link building. He has also launched two software products, an SEO tool and a remote work tool for more effective meetings. Today, Dave talks about his entrepreneurial journey, including the pros and cons of running a SaaS business versus an agency. https://www.youtube.com/watch?v=0LGSRazdXls In this episode of Marketer of the Day, Schneider shares strategies for agency and SaaS growth, emphasizing the benefits of building a services business as a foundation before branching into software products. He discusses the pros and cons of agency versus SaaS models, the importance of focusing on quality and transparent pricing, and leveraging internal solutions for commercial products. Key takeaways include creating self-sustaining systems, building strong client relationships, and maintaining flexibility during economic challenges like COVID-19. Resources mentioned include shortlist.io for agency services and SEO tools, and his upcoming remote work software, RemoteRelo. Schneider’s approach demonstrates how combining strategic service operations with product development can drive sustainable growth. Quotes “It takes a really long time to build a sustainable business. First-time entrepreneurs shouldn’t expect to hit a home run right away.” “One thing leads to the next—solve a problem for your clients, and that often inspires the next product or service.” “Quality matters. Many businesses don’t even know what a good link is, so we make sure everything we deliver is white hat and solid.” “Build the team first, get the agency running, and then the software products have a platform to thrive.” Resources Shortlist: Your Inbound Marketing Team - Ready To Go Ninja Outreach: Find Instagram and YouTube influencers with the most powerful social engine on the web Connect with Dave Schneider on LinkedIn