Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Making connections within the venture group is just as important as making contacts outside of it. Excellent relationships can mean the difference between remarkable success and unlucky failure since they are linked to motivating others to like and trust you so they will say what you need them to say at the right time in the right way. Building solid business relationships is essentially the goal of systems administration, both inside and externally. To accomplish this, you must have exceptional listening and compatibility skills. https://www.youtube.com/watch?v=JlY8jVWdvio Steve Ramona is the host of the "Doing Business with a Servant's Heart" podcast, where he shares his insights on how to build a successful business by prioritizing service and empathy. Today, Steve discusses the power of his "Inphone" service, which allows business owners to create a digital business card that can be easily shared and accessed by their network. He explains how this tool can help entrepreneurs build a robust referral network and stay top-of-mind with their connections, ultimately driving more business opportunities. Quotes "Your network is your net worth. If you're operating alone, your business network can still allow you to do well. But if you expand your network to 45 or even 145 people, the sky’s the limit." - Steve Ramona “Get past your obstacle. Take the time you need to grieve but learn from the lesson and move forward.” - Steve Ramona “Negativity brings negativity back to you, which is hard to deal with. But when you stay positive, make someone smile, laugh, or feel good, you feel good too. That's a 100% guarantee.” - Steve Ramona Takeaways 03:59 Taking advantage of a digital business card can help entrepreneurs build a robust referral network and stay top-of-mind with their connections. 07:39 Overcoming the perceived time and energy constraints of being a connector and referral source can be achieved by using digital tools to automate and streamline the process. 15:40 Serving others, whether it's your customers, employees, or community, can lead to unexpected business opportunities and personal fulfillment. 20:03 Maintaining a positive and empathetic mindset, even in the face of obstacles, can help you overcome challenges and build stronger relationships. 24:00 Regularly investing in personal and professional development, even in small increments, can compound over time and lead to significant growth. Resources Steve Ramona Inphone Steve Ramona on LinkedIn Biz Opportunity Now on Instagram Steve Ramona on Twitter Steve Ramona on YouTube Steve Ramona on Facebook

In today's world, marketing and digital agencies play a crucial role in the growth and success of businesses of all sizes. These agencies have revolutionized the way brands communicate with their target audience, but they often face significant financial challenges that can impede their progress. Financial management is not always their strongest suit, and as a result, they often struggle to maximize profitability, generate cash flow, and scale their operations. However, this doesn't have to be the case. https://www.youtube.com/watch?v=jn4aYzVzy7M Jon Morris is the founder and CEO of Ramsay Innovations, a company that helps businesses with budgeting, forecasting, and financial insights. Prior to Ramsey Innovations, John founded the digital agency RISE Interactive, which he grew to be one of the largest independent agencies in the world. Today, John shares his expertise on the importance of having a strong budgeting and forecasting methodology to help businesses spend their time and money more intelligently and effectively. Quotes "The idea is to identify the problems you want to solve and incorporate them into your plan. This way, you can budget accordingly and ensure you spend your time as intelligently as possible." - Jon Morris “Take a data-driven approach to running your business by learning the metrics necessary for success.” - Jon Morris “The idea is that it's not about the minutiae, but about ensuring you're prioritizing what's important. I always say that everyone has a strategic plan, whether they know it or not—it's reflected in what they choose to spend their money on.” - Jon Morris Takeaways 00:37 Budgeting and forecasting are crucial for the success of a business, as they help business owners spend their time and money more intelligently and effectively. 01:51 Businesses should have clear goals for revenue, profit, cash, and infrastructure, and then create a detailed plan to achieve those goals. 10:08 Tying your budgeting process to your goal-setting exercise is key to ensuring you have the resources to achieve your objectives. 15:24 Understanding your gross margin is the most important financial metric for a business, as it determines whether you are making money and have funds to invest in growth. 20:40 Businesses need to have the courage to make tough decisions based on the data and metrics, even if those decisions are difficult emotionally. Resources EngineBI (formerly Ramsay Innovations): Strategic Planning and Business Intelligence Software for Marketing Agencies and Tech Services Firms EngineBI (formerly Ramsay Innovations) on YouTube Jon Morris on LinkedIn

How are you enhancing your sales and lead pages? One of the things you should look for to track your business is data. However, the reality is that most of the time, data is boring which makes it challenging for humans to look at. Effective data utilization, however, will have a significant impact on your company's success. https://www.youtube.com/watch?v=__RAcUNK5es JJ Reynolds is the founder of Better Than Data now turned Vision Labs, a digital marketing agency that helps businesses leverage data and analytics to drive growth. With a passion for data-driven decision making, JJ has built a successful career in the world of digital marketing, working with clients across various industries. Today, JJ shares his expertise on the importance of using data and analytics to improve sales and lead generation, rather than relying on guesswork and chance. Quotes "You want to take action because just watching the numbers go down isn't helpful. Knowing it's going in the wrong direction is cool, but what are you going to do about it?" - JJ Reynolds “Nine times out of ten, posting a new blog, uploading a new video, or generating a new product is going to be more helpful than wallowing in the sense that you don't have anything.” - JJ Reynolds “If others help myself, or if I tell you or someone else that you don't have that data currently due to a lack of traffic, it doesn't mean anything. Just push forward—hit publish, do more, and strive to improve as you progress.” - JJ Reynolds Takeaways 01:44 Focusing on data-driven decision making is crucial for improving sales and lead generation, rather than relying on guesswork. 08:44 Understanding the intentions behind marketing efforts and aligning them with the actual outcomes is essential for identifying and addressing issues. 14:33 Regularly reviewing and optimizing website performance metrics, such as site efficiency, can lead to significant improvements in conversion rates. 17:47 Beware of vanity metrics that do not directly contribute to business growth, and instead focus on actionable data that can drive meaningful change. 22:38 When starting with limited data, it's better to take action and iterate based on the insights gained, rather than waiting for the perfect data set. Resources Vision Labs (formerly Better Than Data): The Evolution of Better Than Data to “The Lab” Vision Labs (formerly Better Than Data): We build measurement systems enabling companies to act faster & make a bigger impact! JJ Reynolds on LinkedIn

Have you been struggling with your marketing strategies? How can you step up your game and achieve your goal for your business? What do you want to see happen long term? How can you make an effective strategy? If you're struggling to attract new clients and appointments for your business or are overwhelmed or confused about how to do it, this episode is definitely for you! https://www.youtube.com/watch?v=5_ovp7o8G3w Timothy Morgan is the founder of Giver Marketing, a marketing coaching and consulting firm that helps causes and companies shape culture for good. With a background in nonprofit leadership and small business, Timothy has become known as the "highest rated reviewed marketing coach in the country." Today, Timothy talks about his unique approach to marketing, which focuses on four key areas: branding, visibility, promotion, and nurturing. Quotes "The gold is in the follow-up. That last piece becomes your real moneymaker once your systems are really dialed in." - Timothy Morgan “Our big vision for the Giver Marketing Network is to help causes and companies shape culture for good using our marketing superpowers.” - Timothy Morgan “People love to do business with those they know, like, and trust.” - Timothy Morgan Takeaways 00:55 Developing a strong brand identity and origin story is crucial for building a memorable and impactful marketing presence. 08:31 Consistent promotion across multiple channels, with a focus on providing value to the audience, is essential for effective marketing. 21:33 The nurturing and follow-up process is a critical component of marketing, often overlooked, but can be a significant driver of revenue and impact. 24:50 Avoiding the temptation to project your own personality onto your audience and instead tailoring your approach to different personality types is important for effective marketing. 27:00 Thoroughly evaluating your product or service, setting long-term goals, and taking a consultative approach with marketing professionals can lead to more successful marketing outcomes. Resources Giver Marketing: Lonely-prenuers in the marketing space need a tribe Timothy Morgan on Facebook Timothy Morgan on LinkedIn

Advertising aims to influence consumers to purchase goods. It serves as an informational and persuasive tool. The ability of a commercial to increase sales is the best indicator of its efficacy. Only when advertisements promise a benefit to the consumer can they increase sales. Every year, businesses spend enormous sums of money on advertising. Many of them really invest as much in their advertising as they do in revenue from their brands. Nonetheless, businesses should be dissatisfied with the return on their advertising investments. Less than a quarter of all advertising initiatives have any sustained impact on sales, and only around a third of all ads have a major immediate impact. https://www.youtube.com/watch?v=2NiH6OssiAo Nima Gardideh is the Co-Founder, President, and CTO of Pearmill, a tech-powered growth studio that combines creative artistry with precision digital marketing. With years of experience in the industry, Nima has developed a deep understanding of the science behind successful advertising campaigns. Today, Nima discusses the importance of systematizing the creative process, the value of data-driven decision making, and the challenges of staying ahead of the competition in the ever-evolving digital landscape. Quotes "The reason we are successful is not just because of the data or the people we have, but because we are very good at running this process." - Nima Gardideh “A marketer's job is essentially to show someone what is available. It's interesting because I have a Marxist upbringing, and now I run a company, which is quite paradoxical.” - Nima Gardideh “The way we think about it is: can we work on the best products and do our job in this ecosystem, to provide the customer with the best options and inform them, so that they make the best economic decision.” - Nima Gardideh Takeaways 00:38 Systematizing the creative process is crucial for scaling a growth marketing agency. 09:24 Data-driven decision making and patience are essential for consistently learning and improving performance. 12:06 Staying ahead of the competition requires a proactive approach to monitoring market trends and insights. 15:46 Partnering with clients long-term allows agencies to provide deeper expertise and tailored solutions. 23:54 The role of a marketer is to showcase the best available options, not just to convince customers. Resources Pearmill: Performance marketing that outperforms expectations Nima Gardideh on LinkedIn Nima Gardideh on Instagram Nima Gardideh on Twitter

In recent years, investing in vacation properties, boat rental businesses, and private equity has become an increasingly popular way for investors to diversify their portfolios and generate passive income. With the rise of the sharing economy and the growth of digital platforms, more people than ever before are gaining access to these investment opportunities. https://www.youtube.com/watch?v=7Ab2ZCyjkfM Jeremy Werden is a 26-year-old full-time Airbnb investor, Founder of INVESTSTR, and the Founder of BNBCalc, a software product he created to help other short-term rental investors analyze properties and maximize their profits. After graduating college in 2019, Jeremy started a boat rental business and quickly expanded into Airbnb property management. Today, Jeremy shares his entrepreneurial journey and the strategies he uses to manage multiple businesses, including hiring virtual assistants and focusing on automation. Quotes “I live the life I want to live. I can choose to do new things or not. I have a lot of freedom, and obviously, there are pros and cons to everything in life.” - Jeremy Werden “Being true to yourself is very important. It's a high-level concept, but it boils down to knowing who you are and being cognizant of your own strengths and weaknesses.” - Jeremy Werden “Hard work beats talent when talent fails to work hard. Being smart or gifted at something gives you an advantage, but if you don't go through the process and put in the hours, you're just not going to be successful.” - Jeremy Werden Takeaways 01:49 Diversifying your income streams and exploring multiple business opportunities can provide financial security and freedom. 05:47 Automating repetitive tasks and delegating responsibilities to a team allows entrepreneurs to focus on high-impact activities. 12:49 Understanding your strengths, weaknesses, and communication style is crucial for effective leadership and team management. 21:11 Approaching a new business venture with a structured, step-by-step strategy can make the process more manageable and increase the chances of success. 27:14 Preparation and hard work are essential for success, regardless of natural talent or abilities. Resources BNBCalc: Reveal your property's rental profitability. InvestSTR: Invest in Short-Term Rentals Jeremy Werden on YouTube Jeremy Werden on LinkedIn Jeremy Werden on Instagram

It's an achievement and a big deal to write your first book. However, book writing is not simple. Writing a book requires a lot of commitment and perseverance. But have you considered writing a short book? It may be designed to be read in an hour or less, and you can use it as both a marketing tool and a sales tool. But what are some of the core strategies or principles that may help you in your book-writing process? https://www.youtube.com/watch?v=elHhQL23lXg Paul McManus is the founder of More Clients More Fun LLC, and the host of the Million Dollar Producer Show. As an expert in authority marketing, Paul has helped over 50 finance professionals become authors through his short book writing process. Today, Paul shares his insights on the key principles of writing a short, focused book that can be used as a powerful marketing tool to attract your ideal clients. Quotes “Oftentimes, when you talk to people, they say, 'I have so many ideas, I can talk about 20 different things.' That's great, but how are you going to attract an audience around that? It's too wide, too dispersed.” - Paul McManus “We all need fresh eyes, a second opinion, and someone to guide us through the process of getting the best out of ourselves.” - Paul McManus “It's costing you a lot of money if you don't have a book. In my estimation, $9,000 is a very small investment in building the business you dream about, which is being able to create and attract your ideal clients consistently.” - Paul McManus Takeaways 05:23 Keeping your book short (around 10,000-12,000 words) and focusing on a specific problem for a specific audience is key to creating an effective marketing tool. 06:52 Incorporating client stories and examples into your book can help engage readers and demonstrate your expertise. 08:07 Positioning your book as both an educational resource and an invitation for readers to reach out to you can help turn it into a powerful sales tool. 22:16 Having a collaborative writing process and getting help from others can overcome challenges like impostor syndrome and ensure you create a high-quality, effective book. 25:46 Investing in creating a book can be a valuable long-term marketing strategy that helps you attract and convert your ideal clients. Resources The Short Book Formula: Discover a strategy that is working right now transforming financial advisors just like you into the TRUSTED EXPERT for their market. Paul G. McManus on LinkedIn The Short Book Formula: A Financial Professional’s Guide to Writing a Book in 6 Weeks to Attract Ideal Clients by Paul McManus on Amazon Million Dollar Producer Show on by Paul McManus on Apple Podcasts

About four years ago, a lot of these so-called automation companies started popping up that had a lot of big promises about essentially building you an Amazon business, running it for you, and then splitting the profits, which sounds great on the surface. But what happens if there is a slowdown in getting the product listed? There are inventory risks, you can't control buying trends necessarily all the time. Additionally, you have no control over when Amazon will enter the market, gather that information, invest all of its resources, and then undercut your price, causing your product to stay on the market for a long time. So how can you solve that problem? https://www.youtube.com/watch?v=ISyNpnokHz0 Will Basta is the Co-Founder of Ascend Ecom, an ecommerce investment management company that helps build and scale sustainable ecommerce assets worth up to 3-10x your investment in 24-36 months. With a background in tech startups and early experience with Amazon, Will saw an opportunity to improve upon the "automation" ecommerce companies that were popping up. Today, Will talks about his approach to ecommerce investing, focusing on mitigating risks, leveraging scale, and building long-term value for his clients. Quotes “Every Amazon business, even if opened by an entity, must have an individual behind it initially. They are essentially pieces of real estate.” - Will Basta “Diversification is a huge thing. It's how you get through economic hard times.” - Will Basta “We make moves quickly and take action swiftly, which has a significant impact on the overall return for the business.” - Will Basta Takeaways 02:58 Reverse-engineering a business model by experiencing it firsthand as a customer can uncover hidden inefficiencies and opportunities for improvement. 07:44 Diversifying investments, whether in ecommerce or real estate, is crucial to mitigating risks and weathering economic challenges. 17:07 Prioritizing integrity and transparency in business operations can build long-term trust and success with clients. 18:41 Acting quickly on opportunities, while maintaining a thoughtful approach, can significantly impact a business's growth and returns. 21:16 Continuously learning and exploring new ideas, even outside one's immediate field, can open up unexpected avenues for personal and professional development. Resources Ascend Official Ascend Cap Ventures on YouTube Will Basta on LinkedIn

The podcast industry has been prominent these days. It can be used for sharing stories, experiences, tips, and even promotion. Are you someone who wants to be on a podcast, but you don’t know how? Are you someone starting up a podcast but having a hard time in promoting them? https://www.youtube.com/watch?v=tGNSxFVBmOE Ron Story, Jr. is a full-time entrepreneur with over 20 years of experience. He is the founder of PitchDB, the world's largest podcast search engine with nearly 3 million hosts. Today, Ron discusses the importance of cold emailing and outreach, the efficiency of podcast guesting, and the power of taking action instead of living in fantasy. Quotes “I kind of look at sales very similarly to dating. I mean, my girlfriend and the mother of my child—I never put up a website to meet her. I went over and talked to her.” - Ron Story, Jr. “If you don't put yourself in a position to be rejected, you'll never put yourself in a position to be accepted.” - Ron Story, Jr. “My biggest advice for everyone is to just get started. It might start off slow, but it gets better. Compound interest improves over time.” - Ron Story, Jr. Takeaways 03:09 Approaching business relationships like personal relationships, with authenticity and a focus on providing value, can lead to better outcomes. 10:26 Podcast guesting is an efficient and effective way to reach a large audience without significant time investment. 11:42 Taking advantage of the success and audience of others in your industry can be an efficient way to identify and connect with relevant podcast hosts and opportunities. 19:56 Investing in yourself and your own promotion can amplify the reach and impact of your podcast appearances. 27:38 Starting early and taking consistent action, even if imperfect, is better than waiting for the "perfect" time, as regret over missed opportunities often grows over time. Resources Pitch DB: Everything you need to get booked for Podcast Interviews ​& Press Coverage Ron Story Jr. on LinkedIn

Are you hoping to increase customer engagement and drive revenue growth by enhancing your digital experiences? As technology advances, new tactics and strategies are being developed to differentiate your business from the competition and offer customers unique experiences that will keep them coming back for more. https://www.youtube.com/watch?v=_E268WwHx9M Shamir Duverseau is the founder of Smart Panda Labs, a company that helps businesses bridge the gaps in their digital customer experience. With a background in the corporate world, Shamir experienced firsthand the communication challenges between marketing and IT departments, which inspired him to start Smart Panda Labs. Today, Shamir discusses the importance of bridging this gap, the need for experimentation and iteration, and the common mistakes businesses make when trying to improve their digital presence. Quotes “There's been a lot of frustration in working with different partners throughout my corporate life. These partners often didn't fill the gaps we needed on the corporate side and failed to make the necessary connections between the various groups I work with.” - Shamir Duverseau “A lot of times, it's about taking a step back and asking, 'What is important overall to the organization? What are the organizational goals? What are the priorities of the board, the CEO, the investors, or the stockholders?'” - Shamir Duverseau “Marketers tend to throw money at problems, particularly by spending on advertising. It often feels like everything is seen as an advertising problem.” - Shamir Duverseau Takeaways 00:54 Bridging the communication gap between marketing and IT departments is crucial for delivering successful digital campaigns and customer experiences. 02:08 Adopting an experimental mindset and embracing small failures is key to driving continuous improvement and innovation in digital marketing. 14:48 Aligning digital marketing efforts with the organization's high-level goals and objectives is essential for maximizing the impact and value of marketing initiatives. 16:00 Leveraging data-driven insights, industry best practices, and creative problem-solving can lead to impactful optimizations and improvements in the customer journey. 18:40 Companies that have a clear vision for their digital transformation but are unsure of the steps to get there are ideal candidates for working with Smart Panda Labs. Resources Smart Panda Labs: Bridge the gap between marketing goals and technical execution. Smart Panda Labs on Facebook Shamir Duverseau on LinkedIn Smart Panda Labs on Twitter

It's essential for businesses to stay on top of their marketing strategies with innovative insights and tactics that can elevate their brand. Successful companies focus on customer retention because acquiring new customers is expensive. The right channels can make a big difference in building brand loyalty. So, how can you keep your customers engaged and help spread the word about your business? https://www.youtube.com/watch?v=FI0CLo5WEY0 Daniel James is the founder and CEO of Flight Performance (formerly Mint Performance Marketing), a full-service performance marketing agency based in Los Angeles. Mint's mission is to accelerate growth for disruptive DTC and e-commerce brands through cutting-edge strategies across creative, influencer marketing, paid social, paid search, email, and SMS. Today, Daniel tells us about fixing the "leaky bucket" on a brand's website before focusing on acquisition channels like paid ads. Quotes “Advertising gets people to the page, but it's the page that sells. If a page is slow to load, unclear about what you're purchasing, or doesn't make the purchase easy for the consumer, people are going to leave.” - Daniel James “The variables of potential social platforms have been covered quite broadly. I see this evolving into more niche subsets within those social channels. They aren't just big social communities or networking sites these days; they're very creator-driven.” - Daniel James “A large part of our job is to keep an eye on the future. First mover advantage is significant. Not everything will be super sticky, but testing and being there at the beginning of platforms is important.” - Daniel James Takeaways 00:57 Fixing the "leaky bucket" on a brand's website should be the top priority before focusing on acquisition channels. 05:16 Developing a playbook for effective landing pages and understanding your target audience on a deeper level can significantly improve marketing performance. 18:21 The pace of change in the digital marketing landscape requires staying up-to-date and being a first mover on emerging platforms. 20:16 Profitability and customer retention should be the focus in e-commerce, not just rapid growth. 26:26 Taking risks and doing what makes you happy are important for entrepreneurial success. Resources Flight Performance (formerly Mint Performance Marketing): Performance marketing that drives accelerated growth Daniel James on Twitter Daniel James on LinkedIn Daniel James on Instagram

Business is all about customers, and so you need to focus your aim on them. Sadly, many businesses are failing to give value to their customers, or not solving the problems inside their business that they should address instead of changing products. As such, retail companies should look for Customer Value Optimization, wherein planning, researching, identifying, and diagnosing are done to ensure customers will be valued. Meet OmniConvert, a company that will assist retail companies in creating smart marketing campaigns that matter to consumers. https://www.youtube.com/watch?v=h2IxuwHviZY Valentin Radu is the co-founder and CEO of OmniConvert, a SaaS company that provides growth solutions to hundreds of retail companies. With over 16 years of experience as an e-commerce entrepreneur, Valentin is also the author of the book on e-commerce called “The CLV Revolution.” Today, Valentin discusses the concept of Customer Value Optimization (CVO) and how OmniConvert's technology helps businesses improve their customer lifetime value by segmenting customers, understanding their pain points, and automating acquisition, onboarding, and retention strategies. Quotes “Acquiring customers who never return is no longer an option in today's market, where customer acquisition costs are so high.” - Valentin Radu “The combination of recency, frequency, and monetary value leads to identifying what we call 'soulmates'—these are your golden goose customers.” - Valentin Radu “Media companies and e-commerce gurus are misleading GM intrapreneurs and e-commerce professionals into thinking that spending more money on ads is the solution. However, it's really about maximizing value from your existing customers to reinforce acquisition efforts.” - Valentin Radu Takeaways 00:47 Focusing on customer lifetime value, rather than just customer acquisition, is crucial in today's competitive e-commerce landscape. 04:18 Segmenting customers based on recency, frequency, and monetary value (RFM) allows businesses to identify their most valuable "soulmate" customers and tailor strategies accordingly. 09:20 Automating data collection and analysis is important, but businesses must still actively monitor and optimize their customer experience and marketing efforts. 11:15 Continuous customer research and feedback is essential for e-commerce businesses to stay relevant and adapt to changing consumer behavior. 18:27 Democratizing e-commerce knowledge and strategies, rather than just promoting more ad spending, can help entrepreneurs and small businesses improve their e-commerce performance. Resources OmniConvert: Understand, Segment, Convert & Retain Customers Valentin Radu on Facebook Valentin Radu on LinkedIn Valentin Radu on Twitter Valentin Radu on Instagram The CLV Revolution: Transform Your Ecommerce with Customer Value Optimization by Valentin Radu on Amazon

Are you struggling to connect with dozens of press requests? Truly, it is a hassle to go through thousands of requests every single day. Manually checking and replying to each request is time-consuming work, but you have no choice as it is necessary for your brand. If you are one of the businesses that are experiencing this problem, worry no more as your struggles will be ended. With Press Jockey, you can reach thousands of targeted press requests in no time without exerting much effort, and relevant opportunities will come hassle-free. https://www.youtube.com/watch?v=gxLnM_GW8lQ Cahill Camden is a Forbes contributor, best-selling author of the book, “Decoding Digital,” and the CEO of Digital Vision Media Group, an agency that helps web3 and technology companies optimize for growth. His latest startup, Press Jockey, is a tool that sorts thousands of press requests each week to help businesses get up to five times more press with 90% less effort. Today, Cahill talks about the challenges of cruising the vast landscape of press requests and how Press Jockey streamlines the process, allowing businesses to quickly respond to relevant opportunities and secure valuable media coverage. Quotes “Finding relevant matches is crucial. It's one thing to have a high volume of press opportunities, but it's another to find those that are truly relevant.” - Cahill Camden “You've got to answer the question, 'So what? Why should I care?' And you must answer it from the journalist's or media's perspective.” - Cahill Camden “If you want to be in the media or press, you have to get started. Sure, you'll have some mess ups along the way, but the key is to get started and present your knowledge in a unique way that people want to consume.” - Cahill Camden Takeaways 01:17 Taking advantage of tools can significantly streamline the process of finding and responding to relevant press opportunities, saving businesses valuable time and resources. 09:43 Crafting concise, personalized responses that address the specific needs and interests of the media outlet is crucial for securing press coverage. 15:38 Establishing a strong media presence requires a proactive approach, starting small and building momentum over time, rather than waiting for the "perfect" moment. 17:52 Understanding the media's perspective and addressing their needs, such as providing unique insights or solving a problem, is key to creating compelling pitches. 18:52 Integrating AI-powered tools can enhance the efficiency and effectiveness of the press outreach process, from sentiment analysis to automated response generation. Resources Press Jockey: Automate your PR Cahill Camden on LinkedIn Cahill Camden on X (Twitter) Decoding Digital: What Is Cryptocurrency: A Simple Guide To Understanding Digital Currencies And Profiting From The Next Boom In The Industry by Cahill Camden on Amazon

One of the greatest treasures somebody can have is a good friend. A friend is someone who, albeit initially a stranger, ends up playing a significant role in our lives. Pure friendship is enjoying someone without expecting anything in return, much like true love. However, as time passes by, it gets increasingly difficult to find these so-called friends. Other than the obvious, adults usually don’t have any more time to spend finding good friends anymore unlike when they were children. Nick Gray offers a solution for anyone having the same difficulties. It’s never too late to find friendship. https://www.youtube.com/watch?v=pxiANNm6zLQ Nick Gray hails from Austin, Texas. Nick is an entrepreneur and the founder of the successful businesses Flight Display Systems and Museum Hack, both of which he ultimately sold. He is also a best-selling author, and his book The 2-Hour Cocktail Party: How to Build Big Relationships with Small Gatherings teaches you how to do the same by simply hosting a small gathering. In this episode, Nick talks about helping people who are having difficulties making new friends as an adult, solving the loneliness epidemic, the purposes and benefits of holding a party and making new friends, and the NICK Party Formula. Quotes “There really is a loneliness epidemic happening. I'm trying to help people make new friends and help their friends meet new people as well.” - Nick Gray “Anyone can host a party, you just have to step up and actually do it.” - Nick Gray “Everyone wants to know someone who brings people together. We all want to know that kind of connector. The secret I've found is that anyone can become that person.” - Nick Gray Takeaways 00:59 Hosting small gatherings can help adults make new friends and expand their social circles. 05:16 Overcoming self-doubt and fears about hosting a party is key to getting started. 07:50 Small living spaces can actually be better for hosting lively gatherings compared to large homes. 11:28 Providing name tags and icebreakers can help create a welcoming environment and facilitate new connections at a party. 19:07 Anyone can become a "connector" who brings people together by taking the initiative to host events. Resources Nick Gray: The personal home page of Nick Gray Nick Gray on Facebook Nick Gray on X (Twitter) Nick Gray on YouTube Nick Gray on LinkedIn Email: [email protected] How to Host a Housewarming Party Icebreaker Card Games: Review of 5 Different Decks Partiful Event Platform: Review and Comparison (2023) How to Host a Happy Hour Party: Best Guide for 2022 How to Host a Baby Shower: Tips, Tricks, Checklist How to Host a Digital Nomad Happy Hour How To Host A Dinner Party The 2-Hour Cocktail Party: How to Build Big Relationships with Small Gatherings by Nick Gray on Amazon

In the past two years, remote working has become a trend in workspaces. Various platforms like zoom have emerged to suit the needs of companies to connect with their employees and get the work done. But the problem is that a company's teams now have fewer and more difficult interactions with each other, causing collaborative projects challenging to do. With Kumospace, you can have a stronger culture, collaboration, and visibility within your team, especially those teams with many members. It offers various functions that cater to the team's needs with highly collaborative work, a game changer for remote or hybrid teams. https://www.youtube.com/watch?v=zq-qcYIx8G0 Drew Moffitt is one of the earliest employees at Kumospace. With his vast experience in marketing a business, specifically being a successful start-up entrepreneur, he helps Kumospace market its product and service. Kumospace is a platform that provides virtual offices and event spaces where remote and hybrid teams collaborate and connect. In this episode, Drew talks about his journey of being a start-up entrepreneur and the uniqueness of Kumospace, and how it can help teams have culture, collaboration, and visibility in a remote working environment. Quotes “Success is both succeeding and failing. You need to be able to look at the numbers, especially on a bad day, but not let that necessarily demoralize your attitude.” - Drew Moffitt “Hiring is a big part. You need to make sure you put together a team that mirrors and complements you.” - Drew Moffitt “I have spent a lot of my career centered around proving whether a business or idea was viable. I approach marketing in much the same way—let's time-box it and try to do this thing quickly.” - Drew Moffitt Takeaways 00:54 Habitually checking metrics and data can help identify and address issues quickly, rather than letting problems fester. 04:14 Embracing both success and failure is crucial for growth, as the emotional roller coaster of entrepreneurship requires resilience and adaptability. 08:44 Focusing on the unique needs of an underserved audience can lead to the development of innovative solutions that stand out in the market. 14:26 Building a collaborative and supportive team culture can help maintain enthusiasm and drive during challenging times. 25:44 Adopting a "fail fast" mentality and quickly validating ideas can save time and resources in the long run. Resources Kumospace: The #1 virtual office software. Meet, Motivate, and Manage Remote Teams Drew Moffitt on X (Twitter) Drew Moffitt on LinkedIn

If you've never heard the term "B2B," you might be wondering what it means. B2B stands for business-to-business. It's a commercial environment and a complex ecosystem with several buyers, multiple touchpoints, and long sales cycles. To be successful, you must first understand your business, its distinctiveness, and its vision. What's better is if there is someone who can help you with your growth mission and practice demand generation. https://www.youtube.com/watch?v=QnYbikHCzCo Deanna Shimota is the CEO of GrowthMode Marketing, a B2B marketing agency that specializes in demand generation. Today, Deanna discusses the differences between lead generation and demand generation, explaining how demand generation is a more effective long-term strategy for sustainable business growth. She weighs in on the importance of understanding your ideal customer profile, developing a unique point of view, and creating a content marketing strategy to attract and nurture your target audience. Quotes “Lead generation is very much the here and now, the short game. I'm trying to find leads, convince them to take a sales appointment with me, and convert them to buy now.” - Deanna Shimota “Let's rethink the way we're approaching this. If this is your best content, and it's really good content, why are you putting obstacles in the way of the people you want to see it, read it, watch it, and listen to it? This is the stuff that convinces them to buy from you.” - Deanna Shimota “Sometimes we need to take a step back and return to the basics of what works.” - Deanna Shimota Takeaways 01:57 Demand generation is a more effective long-term strategy for sustainable business growth compared to the short-term focus of lead generation. 06:09 Narrowing down your ideal customer profile and developing a unique point of view are crucial first steps in building a successful demand generation program. 10:29 Distributing valuable content across the channels and platforms where your target audience is already engaging is key to attracting and nurturing potential customers. 17:32 Embracing a "sales rep-free" buying experience by usage of digital content and channels can help organizations stay ahead of evolving buyer preferences. 21:10 Striking the right balance between technology investments and foundational marketing practices is essential for scaling a business effectively. Resources Growth Modern Marketing: Demand Gen 2.0 Saas Marketing Agency for the HR Tech Industry Deanna Shimota on LinkedIn Growth Mode on Facebook Growth Mode Marketing on LinkedIn Growth Mode on X (Twitter)

Subscriptions for businesses are now booming. A lot of people go over the comfortability of having goods and services delivered to them easily without hassle. It is a powerful tool to have recurring revenue, as well as engagement opportunities, to connect more with your customers and further increase your sales. But how do you set up a subscription program for your business? The first step is to gather information on why individuals are subscribing, and the second is to relate that information to the reasons why people don’t. This will provide you with crucial information about how to get people to interact with your product and subscribe for longer. https://www.youtube.com/watch?v=7f5xoqYJrM0 Matthew Holman is the co-founder of QPilot and the founder of Subscription Prescription, a weekly newsletter that provides tips on subscription conversion, retention, and more. As an expert in the subscription business model, Matthew works directly with brands to help them launch and scale great subscription programs. Today, Matthew discusses the current state of subscriptions, including the rise in subscription fatigue, the growing trend of consumers enjoying the convenience of subscription services, and the importance of personalizing the subscription experience and understanding the "why" behind why customers subscribe. Quotes “There's certainly subscription fatigue going on with the abundance of streaming services and other monthly subscription offerings all vying for your dollars.” - Matthew Holman “What makes subscriptions really powerful is that it's not just about recurring revenue; it's an additional engagement opportunity. As a brand, you have a targeted audience that trusts you and likes your products, which means you can sell even more to them.” - Matthew Holman “The best advice I ever got was to keep focusing on the things that are working and make those better and better. Once you have that down, you can start figuring out how to add other things.” - Matthew Holman Takeaways 00:48 Subscription programs provide recurring revenue and increased customer engagement opportunities for brands. 07:05 Understanding the "why" behind customer subscriptions, and addressing pain points, can significantly improve retention and growth. 09:23 Brands should avoid making hasty, top-down decisions to implement subscriptions without thoroughly understanding customer needs and preferences. 12:18 Personalization and customization are crucial for successful subscription programs, allowing customers to tailor the experience to their needs. 20:38 Focus on optimizing and improving the subscription strategies that are already working, rather than constantly chasing new ideas. Resources Subscription Prescription: Fractional Subscription Leadership. Grow with focus, experience, and our framework. QPilot: Product subscriptions & repeat deliveries automated. Matthew Holman on Twitter Matthew Holman on LinkedIn

Assertive Yield is a real-time analytics platform. They are one of the few businesses on the planet that can provide you with real-time reporting on the revenue generated by your own website. It is a one-stop shop with extremely detailed information. Additionally, it can include game-changing features that will enable you to manage your entire inventory more effectively and wisely. By giving you access to your first-party granular data in real time and allowing you to view all of your revenue streams in one location across hundreds of dimensions and metrics extended with your custom data segments and audiences, it enables you to find new ways to monetize your content. Increasing your sales by optimizing your company’s brand and visibility has never been easier. https://www.youtube.com/watch?v=aUvKNv3OvJk Ryan Abrahams is the Chief Revenue Officer at Assertive Yield, a company that provides a real-time analytics platform for websites to optimize their programmatic advertising. Gone are the old ways of using yesterday’s data to try and optimize one’s programmatic advertising stack and losing revenue through certain errors. Ryan is in charge of maximizing a company's brand and exposure within the publishing and ad tech ecosystems, driving new client acquisition, and growing sales. Today, Ryan identifies the importance of real-time data and analytics in optimizing website revenue, and how the platform can help publishers and advertisers make more informed decisions. Quotes “Many companies have stopped using their own design platforms and started using ours because it's better.” - Ryan Abrahams “We're one of the few platforms in the industry that allows you to slice and dice data in hundreds of different dimensions. There's virtually no limit to the ways you can analyze data in real time.” - Ryan Abrahams “We're built for publishers by publishers. Our founder knows how to build a platform from the ground up for his own websites.” - Ryan Abrahams Takeaways 01:02 Real-time data and analytics are crucial for optimizing website revenue and making informed decisions, rather than relying on outdated information. 06:48 Assertive Yield can help companies optimize their traffic acquisition efforts by providing granular data on the profitability of different user segments. 09:50 "Traffic Shaping" uses machine learning to reduce unnecessary ad requests, which can improve server efficiency and increase revenue for publishers. 14:40 Assertive Yield allows publishers and advertisers to deeply analyze their data, down to the user and article level, to identify the most profitable content and traffic sources. 17:37 Assertive Yield's free trial period and focus on empowering publishers make their platform an attractive option for companies looking to improve their programmatic advertising performance. Resources Assertive Yield: The Premier Solution for Publishers Seeking Advanced Technology and Expert Support. Holistic Ad Revenue Management, Intelligence and AI Optimization Tools for Publishers and SSPs. Assertive Yield on LinkedIn Assertive Yield on YouTube

The product demo, often known as the sales demo, is the most important component of a B2B SaaS company's sales process. It's a once-in-a-lifetime opportunity to show a prospective buyer the worth of your product. Product demonstrations are essential components of any software sales process. Poorly executed demos have a major impact on closing rates. They can, however, be quite effective if done correctly. Essentially, the demo can make the difference between closing a contract and losing a prospect. A solid demo shows your prospects how your product actually addresses their problems and allows them to be more successful at work. https://www.youtube.com/watch?v=MPWPNUeN2SA Robin Singhvi is the founder of SmartCue, a software platform that enables enterprise sales teams to create personalized product demos to help close deals faster. With his background in sales enablement and as a solutions consultant, Robin has firsthand experience in the challenges sales teams face when delivering effective product demos. Today, Robin discusses how SmartCue solves these issues by allowing sales teams to create a library of personalized demos tailored to specific buyer personas, use cases, and industries, ensuring consistent and engaging presentations. Quotes “A video doesn't necessarily reveal the client's reaction. It doesn't allow you to tailor or change direction during a demo based on what the client is really interested in.” - Robin Singhvi “As sales leaders, when you're selling complex enterprise software, you want to ensure a level of consistency across all your reps. You don't want only your top-performing salesperson to excel at demos.” - Robin Singhvi “The faster I can get you to it, the more engaged and receptive you'll be to my idea or conversation.” - Robin Singhvi Takeaways 01:10 Personalized product demos are more engaging and effective than generic, one-size-fits-all presentations. 05:48 Consistent and standardized demo delivery across a sales team helps improve sales performance and close deals faster. 10:56 Understanding the specific problems and needs of the buyer persona is crucial to showcasing the relevant features and value of the product. 12:52 Ending demos a few minutes early allows for a smooth transition and follow-up, without feeling rushed. 18:43 Expanding the capabilities of personalized demos to enable self-serve, interactive demos can help customers better evangelize the product to their own stakeholders. Resources SmartCue: Turn Hesitant Visitors into Engaged Buyers with Interactive Demos Robin Singhvii on LinkedIn Robert Singhvi on Twitter

Do you wish to build a profitable business base on your passion? Numerous people want to turn their passion into something that will give them money. But self-doubt always haunts them to turn this dream into reality. The world will not wait for your message, and they will get a solution from someone else. So how do you take a step to turn your passion into profit? https://www.youtube.com/watch?v=Flpd5yQ_nnU Matt McWilliams is the “Affiliate Master” and the author of the book "Turn Your Passions Into Profit". As an affiliate marketing expert, he has worked with big names like Kevin Harrington, Tony Robbins, and Dean Graziosi. Today, Matt shares his insights on how to turn your passion into a profitable and growing business. He talks about the importance of getting clear on your passion, committing to leading, and building an audience through content and community. Quotes “A video doesn't necessarily reveal the client's reaction. It doesn't allow you to tailor or change direction during a demo based on what the client is really interested in.” - Matt McWilliams “Why not you? Why not me? Why not be the one the world—or whoever your audience is—gets the solution from.” - Matt McWilliams “If you think about how people have stood out over time, it's often by leveraging those perceived disadvantages.” - Matt McWilliams Takeaways 00:32 The world needs your unique message, but it won't wait for you to share it. You need to step up and be the one to provide the solution. 05:57 Overcoming self-doubt and imposter syndrome is crucial to turning your passion into a profitable business. 08:38 Using your personal experiences and struggles can make you a more relatable and qualified messenger in your niche. 19:20 Building an army of smaller, loyal affiliates can be more effective than chasing after big-name partners. 22:11 Proactively identifying and incentivizing underperforming affiliates can lead to significant sales growth. Resources Matt McWilliams First 100: Discover The Secret To Finding Top Affiliates In Your Industry Matt McWilliams: Trust Your Affiliate Program to the Experts Matt McWilliams Consulting on Facebook Matt McWilliams on X (Twitter) Turn Your Passions Into Profits: The Proven Path for Building a Rewarding Online Business by Matt McWilliams on Amazon

During the pandemic, eCommerce was used immensely all over the world. Most people switched from buying physically in retail or grocery stores to ordering their things and groceries online. Not only did the buyers take advantage of the rise of eCommerce, but also the sellers and business owners. With the ongoing rise of competition in the eCommerce industry, what should you do to improve your strategy and gain the upper hand? https://www.youtube.com/watch?v=zhJe-KQWBF4 Lesley Hensell is the founder of Riverbend Consulting, a full-service Amazon agency with over 85 employees. With over 12 years of experience as an Amazon seller herself, Lesley and her team specialize in helping clients navigate the complex world of Amazon, from listing optimization to enforcement and more. Today, Lesley talks about the importance of going beyond the "sexy" metrics and focusing on the day-to-day, "boring" strategies that can truly move the needle for Amazon sellers. Quotes “There's a prevalent attitude in the Amazon world that it's not necessarily a get-rich-quick scheme. What you don't see is all of their expenses, their cost of goods, and how much they're paying in Amazon fees. For all you know, they might have just lost a bunch of money.” - Lesley Hensell “We love to structure our pricing to address objections. You're right; when you hire an agency, it often feels like they want a retainer, which can be exorbitant, and they may not always explain how it's used.” - Lesley Hensell “The sellers who succeed in the long term are the ones who continue to develop each of their products, increasing their earnings each month. This way, they avoid putting all their eggs in one basket.” - Lesley Hensell Takeaways 01:56 Focusing on the "boring" but impactful strategies, like optimizing product listings, can be more effective than chasing "sexy" metrics. 04:18 Identifying and addressing underperforming listings can unlock significant growth potential. 10:41 Leveraging Amazon's various features, such as enhanced brand content and video, can provide a competitive edge and drive sales. 19:23 Outsourcing specialized tasks to experts can be more cost-effective than trying to handle everything in-house. 21:18 Diversifying product offerings and building a brand, rather than relying on a single "million-dollar" product, is a more sustainable long-term strategy. Resources Riverbend Consulting: Amazon Account Reinstatement Riverbend Consulting on Facebook Lesley Hensell on LinkedIn Riverbend Consulting on YouTube

The attraction of eCommerce is the ability to sell to a large online audience - to develop your business much faster by using the power of the internet. Whether it's saving time or money, many people and companies prefer doing business online rather than at a physical location. Online shopping is beneficial for both consumers and businesses since it allows them to compare prices, browse a broader selection of products, and buy from the comfort of their homes or offices at any time of day or night. https://www.youtube.com/watch?v=16XN2BlDj1k Greg Writer is the founder of Launch Cart, an e-commerce platform that aims to provide a better and faster solution for online businesses. With over 25 years of experience in digital marketing, Greg has seen the evolution of e-commerce from the early days of online malls to the current landscape of print-on-demand and influencer marketing. Today, Greg shares his insights on the unique features of Launch Cart, including its freemium model, built-in marketing tools, and integration with print-on-demand providers, making it easier for businesses to get started and grow their online presence. Quotes “We're launching a B2B marketplace where brands and manufacturers can upload their product catalogs. This will enable car sellers to search for products and add them to their stores.” - Greg Writer “We want to onboard millions of people around the globe quickly. We'll give them the ability to create a store, access the marketplace, click a few buttons, and start selling products with no money upfront.” - Greg Writer “It's about surrounding yourself with people who are smarter than you, those who will help you grow and advance.” - Greg Writer Takeaways 00:35 Building a better e-commerce platform requires understanding the pain points of existing solutions and creating a more streamlined and feature-rich experience. 04:01 Offering a freemium model can help onboard a large user base quickly, while also providing opportunities to upsell and cross-sell additional services. 11:12 Integrating a marketplace model that connects brands, manufacturers, and sellers can create a mutually beneficial ecosystem for all parties involved. 17:25 Taking advantage of existing websites with high traffic and targeted audiences can be a good approach to building a successful e-commerce marketplace. 23:50 Maintaining a positive mindset and surrounding oneself with people who can help you grow are key to success in the ever-evolving world of e-commerce. Resources Launch Cart: The #1 Platform to Launch Your Online Store Message Greg Writer on Facebook Connect with Greg Writer on LinkedIn

If you're an entrepreneur, you might think that business is all about the number of sales. But the dilemma is that branding nowadays is hard since there’s already a lot of information available, plus, everyone wants to put a name on things and call it a brand. How are you going to make a brand that stands out? By building a community and a purpose within your brand, it will be much easier to compete with other companies. Furthermore, generating content is vital because it increases people’s engagement, which is one of the measurements of success. https://www.youtube.com/watch?v=ShfJr7fuHac Chad Price is a serial entrepreneur with over 10 years of experience in multiple industries. His most notable company is Kettlebell Kings, which he started from scratch and has grown into a multi-million dollar Fortune 5000 company. Today, Chad talks about his entrepreneurial career, sharing insights on building a strong brand and community around a product. Quotes “I think what makes me unique is my perseverance, coming from a competitive background where hard work is a given and success isn't always guaranteed. I embrace the journey and the process, finding enjoyment in every step.” - Chad Price “The good teams share a common purpose. Not everyone measures success in the same way, so someone has to uphold the standard and set the bar for where we need to be to claim champion status or success.” - Chad Price “The hardest part is embracing that competitive spirit and understanding that there will be ups and downs. If you don't enjoy that aspect of the process, it might not be for you.” - Chad Price Takeaways 02:29 Building a strong community and sense of purpose around a product or brand is crucial for long-term success in entrepreneurship. 14:47 Maintaining a scalable, technology-focused infrastructure can help businesses handle unexpected surges in demand and growth. 18:01 Embracing a competitive spirit and persevering through challenges and failures is key to achieving entrepreneurial goals. 19:24 Collaboration and forming strategic alliances can be beneficial, even among competitors, in navigating industry changes and opportunities. 24:55 Taking ownership of problems and focusing on solutions, rather than assigning blame, is an important mindset for entrepreneurs to cultivate. Resources Chad Price: FANS FIRST CONCEPT. Unlock Growth. Put Your Fans at the Center. Kettlebell Kings: Kettlebells That Feel Great In Your Hands Follow Chad Price on Twitter Follow Chad Price on Instagram Connect with Chad Price on LinkedIn

Are you struggling to scale your online business? Most oftentimes, even though coaches and course creators have the skills and desire to build a course in a certain area of expertise. But they don’t understand what people are willing to pay for or what they want for free. This lack of understanding affects the growth of the business. So what changes you’ll need to make? Regarding product market fit, you need to know what people say they want, what they actually want, and what you want to create personally. Aligning those three will guarantee a successful launch for your product. https://www.youtube.com/watch?v=LWhBssBXSTA Nathalie Lussier is the founder of Access Ally, a powerful digital course and membership solution for coaches who want to develop their courses, memberships and communities on their terms. She is also the author of the book, “Pre-Sell Your Online Course.” Today, Natalie shares her insights on the importance of product-market fit, the lessons she learned from past failures, and the benefits of running live, cohort-based courses. Quotes “Often, we feel like our course needs to be perfect before launching, which can leave us stuck since perfection doesn't exist. Co-creating with people live allows you to put forth your best current work and get immediate feedback from participants.” - Nathalie Lussier “A lot of times, people struggle with finding the right product-market fit. This is especially true for coaches, course creators, and others who have a great idea or a strong desire to help in a specific area of expertise.” - Nathalie Lussier “Ideas have a shelf life; use them before they expire. If we had acted on our idea when we first had it, it might have turned into something amazing.” - Nathalie Lussier Takeaways 00:56 Carefully validating your product idea and understanding what people are willing to pay for is crucial for creating a successful course or digital product. 05:21 Validating your idea through a smaller-scale proof of concept or pilot can help reduce risk and ensure your full-scale launch is more successful. 11:37 Surrounding yourself with the right people, whether it's a team or a community, can help you stay motivated and on track with your long-term business goals. 22:00 Embracing imperfection and co-creating with your audience can be more beneficial than trying to create a "perfect" course before launching. 25:51 Taking action on your ideas before they expire is more important than waiting for the "right time" to start. Resources AccessAlly: The Create-Your-Own Platform for Unlimited Growth Follow Nathalie Lussier Twitter Connect with Nathalie Lussier on LinkedIn Pre-Sell Your Online Course: Before You Even Build It (Create and Sell Online Courses) by Nathalie Lussier on Amazon

Direct mail automation allows you to produce personalized letters and cards, which also offers full-service printing and mailing services, tracking, tracing, and impact measurement when combined with direct mail and CRM integration. Such technology might be considered to be old-school by many since it has been around forever and has already “peaked” however, email inboxes nowadays have been very difficult to manage due to a blow up in digital and email marketing, causing a massive bloat in marketers’ inboxes and prices getting inflated. Direct mail brings you back to the basics with its more simple and integrated features. https://www.youtube.com/watch?v=TyUExGaXaog Dennis Kelly is the CEO of Postalytics, a company that helps businesses leverage direct mail marketing in a modern, automated way. Postalytics provides tools and services to simplify the process of creating and sending personalized postcards and letters, integrate direct mail with CRM and marketing automation, and track the performance of direct mail campaigns. Today, Dennis discusses the benefits of using direct mail as a marketing channel, especially as digital channels become more crowded. Quotes “What we've done is build a national network of print partners across the country. We've negotiated bulk rates and pricing that individual businesses could never obtain on their own.” - Dennis Kelly “We've integrated with the Postal Service's tracking system behind the scenes. Now, every single piece of mail sent through Postal X is tracked throughout the entire delivery process.” - Dennis Kelly “Don't do it the old-fashioned way. Approach it in a modern, smart manner, so you can focus on how to conduct testing and improve marketing, instead of spending your time as a project manager.” - Dennis Kelly Takeaways 00:45 Direct mail marketing is making a comeback as digital channels become increasingly crowded and less effective. 06:42 Postalytics simplifies the direct mail process by providing a national network of print partners, bulk pricing, and automated tracking and analytics. 10:38 Integrating direct mail with CRM and marketing automation allows businesses to personalize and target their campaigns more effectively. 14:44 Testing and iterating on direct mail campaigns, similar to digital marketing, is crucial for success. 19:02 Businesses should take a long-term, consistent approach to direct mail marketing rather than relying on one-off campaigns. Resources Postalytics: Direct Mail Automation as Easy as Email Message Postalytics on Facebook Connect with Dennis Kelly on LinkedIn

Market domination is an important part of any business. In fact, it’s one of the main reasons why you’re starting your business in the first place — to be the best at what you do and have everyone else know about it. It’s time to separate yourself from the competition. You know you’re the expert and you’re ready to take the reins on your industry, but how are you going to do it? You need a plan of attack, an opportunity to show the world what you’re made of. https://www.youtube.com/watch?v=naU6YCKUVB0 Gary Geiman is a serial entrepreneur and business owner. He owns and operates DMN8 Partners, a digital marketing and consulting company that helps business owners dominate their competition and market. Today, Gary discusses the importance of making customers and employees the priority, and how to create a business that is a business, not just a job. Quotes “Put value out into the universe. If you consistently provide value, it will come back to you.” - Gary Geiman “Production over perfection. I believe that speed and ease of use in terms of services and products should be top priorities for most businesses.” - Gary Geiman “To make people aware of you and your business, post on social media multiple times daily. If you're not posting continuously and consistently, you're leaving people in the dark about what you do.” - Gary Geiman Takeaways 00:51 Prioritizing customers and employees is key to building a successful business. 10:28 Embracing a "production over perfection" mindset can lead to faster results and better customer experiences. 13:32 Consistently providing value to others, both customers and the community, can lead to unexpected rewards. 21:57 Understanding the nuances of a local real estate market, down to the street level, is key to making informed investment decisions and targeting the right customers. 28:37 Consistent and continuous social media posting, especially using video, is crucial for building awareness and making people aware of your business. Resources DMN8 Partners: Digital Marketing Agency In Cincinnati, OH Follow Gary Geiman on Twitter Connect with Gary Geiman on LinkedIn

What prevents you from podcasting? When preparing for a show, people frequently forget to ask themselves, first and foremost, what is the goal? Some podcasters may already be working toward a goal but unaware of it. There are several factors to consider before you make a podcast. Creating content, identifying your target market, deciding how frequently to post, and many other things. https://www.youtube.com/watch?v=HiKlZrkJkkE Todd Cochrane is the CEO of Blubrry Podcasting. Todd wrote the book on podcasting called Podcasting - The Do It Yourself Guide. He has Blubrry Podcasting and its parent company Raw Voice, a full-service podcast hosting service. They aim to create a platform that will enable anyone who wants to start developing or growing a show to do so in a manner they believe to be correct and start creating a brand on your .com properly. In this episode, he talks about how you can start podcasting, building your show, brand, audience, and tribe, and what you can do as a podcaster to build traffic on your podcast. Quotes “You've never seen someone build a castle on rented land.” - Todd Cochrane “Podcasting is amazing, diverse, and inclusive. You hear all these buzzwords today, like DEI, but podcasting truly embodies them. Everyone is creating content now, and the barriers to entry are very, very low.” - Todd Cochrane “You never know who's listening. It might be one person or 1000, but that one person could completely change your life, depending on the goal of the show and the stage you are at in business or content creation.” - Todd Cochrane Takeaways 02:21 Building your brand on your own domain, rather than "rented land," is crucial for long-term success in podcasting. 07:38 Consistency is key - getting to that first episode is the hardest part, but once you do, it's about "rinse, wash, repeat" to build a sustainable show. 11:04 Setting clear goals for your podcast, whether it's building authority, generating leads, or something else, is essential for guiding your content creation. 15:32 Visualizing your audience, even if it's just 100 people, can help you approach your podcast with more respect and preparation. 20:47 You never know who is listening to your podcast, so it's important to approach each episode with a good mindset. Resources Blubrry: Blubrry’s podcast hosting makes publishing, growing and monetizing your show easy. Follow Todd Cochrane on Facebook Connect with Todd Cochrane on LinkedIn Podcasting: Do-It-Yourself Guide by Todd Cochrane on Amazon

Do you want your business to grow and scale? Are you searching for ways how to increase the sales of your business? Most businesses market just by focusing on themselves rather than solving the problem. This makes the business boring and affects the overall growth of your business. Using the funnels, you will get more attention, which leads to an increase in traffic and sales. https://www.youtube.com/watch?v=x09ta5rlOoo Alisha Conlin-Hurd is the co-founder of Persuasion Experience, a company that helps businesses create high-converting funnels. With over 450 funnels launched and experience building funnel and conversion teams from scratch, Alisha is an expert in the field of online marketing. Today, Alisha shares the importance of the post-click experience, which is what happens after someone clicks on your marketing Quotes “A funnel isn't optional. You have a funnel, whether you want one or not, because it's effectively every single touchpoint somebody has with your brand.” - Alisha Conlin-Hurd “Marketing is just inputs and outputs—garbage in, garbage out. We need to go back and do a lot of that unsexy, foundational work to understand who's the target market.” - Alisha Conlin-Hurd “Be outrageous, be polarizing, and that's how you'll attract the right people.” - Alisha Conlin-Hurd Takeaways 00:36 Focusing on the "why" behind your marketing, rather than just the "how" or "what", is crucial for creating an irresistible offer that resonates with your target audience. 07:13 Building a competitive moat around your business by developing proprietary language and systems can help you stand out from the competition. 11:49 Maintaining self-awareness and being willing to let go of tasks that are not high-leverage can help you stay focused and productive as an entrepreneur. 15:56 Identifying and amplifying the 20% of your marketing that is already working, rather than just dismissing it, can be a more effective strategy than completely overhauling your approach. 22:18 Being willing to experiment with outrageous and polarizing marketing tactics can help you attract the right people to your business. Resources: Persuasion Experience: We Uncover What Makes People Buy From You, And Craft Sales Machines To Convert More Traffic Follow Alisha Conlin-Hurd on Facebook Follow Alisha Conlin-Hurd on X (Twitter) Follow Alisha Conlin-Hurd on Instagram Connect with Alisha Conlin-Hurd on LinkedIn Subscribe to Alisha Conlin-Hurd on YouTube The Agents of Change: Building a Better Online Sales Funnel

Do you want to enter the world of real estate? Are you hesitant because of the large risk it has? Everyone desires to be a real estate investor because of the huge cash it brings, but little do they know that it only has a 3-5% success rate. The root of people's problems is that they are trying to put different things together, not understanding how they fit. However, this problem could be solved by acquiring everything from just one trustable source, having a coordinated piece and building an assembly line. https://www.youtube.com/watch?v=uTsm-Ix7otc Peter Vekselman is a real estate investing expert who has completed over 3,600 real estate deals. He is the founder of Partner Driven, a company that provides a comprehensive platform for real estate investors, offering lead generation, capital, construction, and sales services. Today, Peter discusses the common pitfalls that hold back many real estate investors, emphasizing the need for a unified approach that combines all the necessary elements of a successful real estate business. Quotes “Whoever spends the most money on marketing and screams the loudest gets the most attention. It's not because they're the smartest—they just make the most noise.” - Peter Vekselman “You've got to be willing to put in the time and effort. You've got to be a long-term player because nothing happens overnight.” - Peter Vekselman “The goal is to get as many deals under contract as possible. Because ultimately, he who controls real estate makes the most money.” - Peter Vekselman Takeaways 01:27 Real estate investing success rates are low, with only 3-5% of investors achieving success, due to the complexity of piecing together all the necessary elements of the business. 06:38 Successful real estate investing requires a long-term mindset, a willingness to put in the effort, and a desire to level up and achieve more than one's current situation. 13:49 Effective lead generation and communication with property owners are the core skills that drive profitability in real estate, while the back-end operations can be handled by a supportive team. 17:13 Aligning with experienced and successful real estate investors is the ultimate shortcut to achieving one's own success in the industry. 21:07 Partnering with a comprehensive real estate investing platform can mitigate risk and liability, allowing investors to focus on the revenue-generating activities. Resources Partner Driven: You find the deal. We fund & flip it. Follow Peter Vekselman on Facebook Connect with Peter Vekselman on LinkedIn Subscribe to Peter Vekselman on YouTube Follow Peter Vekselman on Instagram

Do you want to learn more about leveraging your business online using podcasting? Are you looking for strategies to achieve rapid growth in your business? Do you want to become a better storyteller and build more influence in your business and marketing? You must start with the basics to attract potential customers and generate sales for your products or services. Because you already have a business, you know your ideal customer and who you want to sell to. https://www.youtube.com/watch?v=ZH9Bj1aWRWk Shaahin Cheyene is an entrepreneur who has started multiple companies, including Podcastcola. He is the author of the book "Billion: How I Became King Of The Thrill Pill Cult" and the host of the podcast "Hack and Grow Rich". Today, Shaahin describes how podcasting can be used to double your revenue and sell products or services. He explains that podcasting allows you to build a relationship with your audience, unlike traditional advertising where the attention span is short. Quotes “Podcasts, unlike traditional advertising, especially long-form podcasts, allow you to get to know the person.” - Shaahin Cheyene “Quantity does matter. Quality is important, quantity is important, and just staying relevant is important.” - Shaahin Cheyene “If you're going to do it, do it right. That means focusing on working on your business, not in your business, and doing what I do—bringing on the best people in whatever fields I need to accelerate my business.” - Shaahin Cheyene Takeaways 00:48 Podcasting allows you to build a deeper relationship with your audience compared to traditional advertising. 05:11 It takes time and practice to become comfortable and effective at podcasting, but working with a professional agency can help overcome the initial learning curve. 11:03 Quantity and consistency are important factors in successful podcasting, not just quality. 18:32 Podcasting is more effective for businesses with a backend (e.g., online courses, coaching) rather than just selling books. 26:14 If you're going to pursue podcasting, do it right by bringing on the best people and experts to help accelerate your business, rather than trying to do it all yourself. Resources Podcastcola: ROI - Driven Podcast Booking Agency. Get Featured on Top Shows. Shaahin Cheyenne: RANKED #1 Amazon Accelerator ⚡💰 Follow Shaahin Cheyene on Facebook Connect with Shaahin Cheyene on LinkedIn Subscribe to Hack And Grow Rich on YouTube Hack and Grow Rich Podcast: Business Story of the Week

Now more than ever, it's hard to get ahead in business. Business owners are very busy trying to get new customers, keep the ones they already have happy, and make sure their product or service is at the level it needs to be to be competitive. When you add in business costs, taxes, and employees who aren't happy, most business owners will admit they're at their wits' end. Email Marketing Automation won't solve all your business problems, but it will make the most important parts of your business much easier and more effective. https://www.youtube.com/watch?v=od3W4ciY-jE Greg Zakowicz is a veteran marketer and the senior ecommerce expert at Omnisend. As an experienced professional in the field of ecommerce, Greg has the knowledge on how businesses can take advantage of email, SMS, and other marketing channels to drive sales and growth. Today, Greg discusses the benefits of using Omnisend, an all-in-one platform that integrates email, SMS, and retargeting capabilities to help ecommerce businesses streamline their marketing efforts and improve their overall performance. Quotes “15 years ago, having a sophisticated platform for marketing purposes was a lot more challenging, complex, and expensive than it is today.” - Greg Zakowicz “Do not rest on your laurels, don't assume, and don't hold yourself back or unknowingly self-sabotage.” - Greg Zakowicz “This stuff does not have to be hard. Don't get overwhelmed. It's super easy—just do one thing at a time.” - Greg Zakowicz Takeaways 01:01 Integrating email, SMS, and retargeting capabilities on a single platform can help ecommerce businesses streamline their marketing efforts and improve overall performance. 05:45 Retargeting customers across multiple channels, such as email, SMS, and social media, can effectively rekindle their intent and drive more sales. 13:36 Embracing new marketing channels, like SMS, even if they may not seem like a natural fit for your audience, can lead to unexpected growth opportunities. 17:51 Constantly experimenting and trying new tactics, even if they seem risky, is crucial for staying ahead in the ever-evolving ecommerce landscape. 23:38 Focusing on one step at a time, rather than getting overwhelmed by the complexity of multi-channel marketing, is the key to successful implementation. Resources Omnisend: Ecommerce Email Marketeing and SMS Platform. Email & SMS marketing so good, it’s boring Follow Omnisend on Facebook Connect with Greg Zakowicz on LinkedIn

There are currently millions of podcasts floating around the internet, covering every topic of possible interest to humans. Due to the large number of podcasts already available, it can be challenging to gain attention in this market. For podcasters who don't have a sizable following, the available methods of making money are limited at best. It's a shame, because there is so much great stuff out there, that this discouragement leads to the departure of otherwise brilliant producers from the podcasting medium. https://www.youtube.com/watch?v=CD_8Y7wkye0 Mike Kadin is the Founder and CEO of RedCircle, a podcast hosting and advertising platform. With his unique experience working with thousands of podcasters and advertisers, Mike has gained valuable insights into the podcasting industry and the challenges faced by independent creators. Today, Mike discusses the importance of creating high-quality, engaging content that resonates with your target audience. Quotes “Don't be too afraid of competition in your area, unless it's from a huge podcast that everybody knows.” - Mike Kadin “You're not going to be good at it in the beginning. You're going to have to practice, and you'll get better. Get your first one out there, listen to feedback from your fans, iterate, and just continue to get better.” - Mike Kadin “There's no TikTok algorithm that's going to take you to a million views tomorrow. It's a slower medium, both in terms of how people listen and in how you grow. You have to put in the work over time.” - Mike Kadin Takeaways 02:56 Utilize cross-promotion strategies to expand your podcast's reach and grow your audience. 04:19 Focus on creating high-quality, engaging content that resonates with your target audience before worrying about monetization. 14:12 Consider offering listener support options, as many fans are willing to contribute a small amount to support creators they value. 16:33 Partner with the right platforms and services to streamline the business side of your podcast, allowing you to focus on content creation. 20:05 The podcast industry is not dominated by traditional media and celebrities, as 65% of podcast listeners are tuning in to the "middle class and long tail of podcasters." Resources RedCircle: Host Your Podcast & Grow Your Revenue Connect with Mike Kadin on LinkedIn

There are so many situations in business and life where a small amount of reconfiguration is the solution. Perhaps there is no need to start over from scratch after discarding everything you've accomplished in your life. A slight reconfiguration may do instead of something more drastic, and that can entail reconfiguring your priorities, schedule, and finances. https://www.youtube.com/watch?v=_48fku-CDuE Simon Severino is the Founder of Strategy Sprints, a company that helps business owners in SaaS and services run their companies more effectively. He is the author of the book "Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business," which provides a framework for entrepreneurs to improve their decision-making, increase sales, and achieve their goals. Today, Simon discusses the importance of writing things down, measuring key metrics, and having a clear process for making decisions. Quotes “If you don't write down your assumptions, you treat them as if they were reality.” - Simon Severino “If you don't know your numbers, your decisions are not based on data—they're based on rumors.” - Simon Severino “When the tide goes out, you see who's swimming naked. Whenever there's a recession-type situation, the mindset that gets me through is that the weak hands are just being weeded out. All these businesses might not even have had any business making money.” - Simon Severino Takeaways 02:49 Documenting your assumptions and testing them through experiments is crucial for making informed business decisions. 07:51 Tracking a few key metrics regularly can help you quickly identify and adapt to changes in your business or industry. 18:30 Simplifying your business offerings and focusing on one core solution can lead to a more efficient and profitable operation. 22:17 Connecting your daily work to the tangible results and feedback from clients can help overcome the perceived "boredom" of repetitive tasks. 23:49 Reducing the number of "parts" or components in your business can make it easier to maintain and improve over time. Resources Subscribe to Simon Severino on YouTube Strategy Sprints: Business Coaching for Agencies, Consultancies, SaaS, Strategy Sprints. Follow Strategy Sprints on Facebook Connect with Simon Severino on LinkedIn Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business by Simon Severino on Amazon

With the growth of technology comes a wide variety of mobile applications that provide solutions, entertainment, etc., to their users. Various mobile applications are arising from left to right, and some mobile app companies are struggling in growing their apps. It is clear that there will be a problem when it comes to the app's growth due to the increase in competition in the industry. https://www.youtube.com/watch?v=jE1VmaH6KwE Zino Rost van Tonningen is the CEO of TyrAds, a company that helps mobile app developers scale their user base from 100k to 10 million users and beyond. With over 8 years of experience in building and growing 8-figure businesses, Zino is an expert in the field of app marketing and advertising. Today, Zino talks about the challenges app developers face in growing their user base, the importance of finding the right target audience, and how his company utilizes data and privacy-centric methods to help clients achieve their growth goals. Quotes “Sometimes you have a very good product that sells itself, but sometimes you have an excellent product that has a very strong viral effect.” - Zino Rost van Tonningen “If you target the right people who are actually looking for that service, it's going to be much easier.” - Zino Rost van Tonningen “Make sure you're prepared. As I've always mentioned, proper preparation prevents poor performance, so make sure you're properly prepared.” - Zino Rost van Tonningen Takeaways 04:41 Successful app growth often requires more than just a great product - targeted marketing and audience identification are crucial. 14:17 Taking advantage of first-party data and privacy-centric targeting methods can help app developers effectively scale their user base, even as industry changes make traditional targeting more challenging. 15:14 Preparing for the future of app marketing, where device IDs and personal data become more restricted, is key to maintaining growth momentum. 20:42 Consumers may be willing to trade personal data for free or valuable services, but transparency and clear choices are important. 24:42 Preparing now for the future of app marketing, where device IDs and personal data become more restricted, can give developers a significant advantage. Resources Tyrads: Boost Your Success With Top App Marketing Companies Follow Tyrads Marketing on Facebook Connect with Zino Rost van Tonningen on LinkedIn

Do you want to start selling online, or are you looking for ways to increase your current online sales? There are a plethora of opportunities to do business online. Used equipment and goods can be sold through a variety of sales channels, some of which will even consign or sell on your behalf. If you want to launch a business, sell innovative products, and reach a large customer base, selling on Amazon is your best bet. https://www.youtube.com/watch?v=yJEXmoWQDGk Stephen Somers is the founder of Grow My Reach, a platform that teaches online business owners how to become high-level marketers and disruptors in their industries. He has been an entrepreneur since 2014 and also runs the successful business Marketplace Superheroes, which serves over 10,000 people and teaches various Amazon selling strategies. Today, Stephen shares his journey of building a successful business and the importance of distribution and marketing. Quotes “Email is a massive part of what we do. If you're not using it properly, you're not running a real business.” - Stephen Somers “You've got to keep it fresh, because if you don't, you'll just see a gradual degradation.” - Stephen Somers “You've got to be regular and consistent, but don't be consistent if the things you're doing are never getting you results.” - Stephen Somers Takeaways 04:09 Consistent distribution and promotion are critical for business success, with email being a foundational piece. 09:20 Businesses can create a "perpetual launch" system by incorporating different types of promotions, such as value-driven content weeks, two-week launches, and three-week launches, to maintain a consistent flow of marketing and sales. 19:21 Training your audience to expect and engage with your content and offers is as important as training yourself to maintain a consistent promotional strategy. 22:14 Maintaining freshness and uniqueness in content and promotions is crucial to avoid audience boredom and disengagement. 27:49 Providing a free, detailed guide that leads people into a sales funnel can be an effective way to introduce your products and services. Resources Grow My Reach: The Fastest Way For Online Course / Content Creators To Build A Breakthrough Program Market Place Super Heroes: Replace your income. Sell on amazon. Connect with Somer Stephen on LinkedIn

Various internal and external forces can affect the longevity of your business's products and services. Understanding how your business excels where your competition does not is crucial in dominating your market. Incorporating these strategies into your marketing plan can push your organization to become an industry leader. https://www.youtube.com/watch?v=3NDEig7wKUY Mike Pedersen is a growth-minded business consultant who helps CEOs and business owners grow their revenues and become the best version of themselves. As the author of the book "Dominate Your Markets: No BS Impact Strategies to Explode Your Business Revenues, Have More Energy, and Get the Life You Really Want," Mike shares his expertise in marketing, business development, and personal development. Today, Mike discusses the importance of having a clear organizational structure, defined roles and responsibilities, and holding employees accountable to achieve business success. Quotes “All it takes is one wrong move in business where you decide to go a different direction. As an owner or CEO, you might think it's little, but that little thing can compound on itself and become a big thing.” - Mike Pedersen “If you don't have leadership, then people don't have direction. If you don't have direction, then you've got people who aren't being held accountable for specific things.” - Mike Pedersen “If your pain is bad enough, you'll do whatever it takes. If your pain isn't bad enough, you'll stay in limbo forever.” - Mike Pedersen Takeaways 02:42 Innovative business models or strategies may not always translate to success if the underlying operations and management are not properly structured and aligned. 06:59 Clearly defined roles, responsibilities, and accountability are crucial for business success, especially in growing companies. 09:50 Self-awareness and a willingness to make changes in leadership are essential for long-term growth and sustainability. 11:08 Focusing on personal development and understanding one's "why" can help business owners and CEOs achieve more in both their personal and professional lives. 20:13 Addressing the pain points and challenges faced by businesses can be a powerful motivator for taking action and making necessary changes. Resources Dominate Your Market: Do You Feel Stuck In Your Business? Get The First Chapter, Free Connect with Mike Pedersen on LinkedIn Subscribe to Dominate Your Market on YouTube Dominate Your Market: NO B.S. Impact Strategies To Explode Your Business Revenues, Have More Energy, And Get The Life You Really Want by Mike Pedersen on Amazon

Managing a Business is not an easy task. Owners face countless difficulties before they can scale their businesses. You might think, how can I get out of this situation and continue to grow my business? Thinking about the five pillars would help, for example, through technology, documentation, training, and metrics. Hiring and retaining a great talent might also help, but keep in mind what happens if that person leaves. https://www.youtube.com/watch?v=vlfbg8mmCHw Juliana Marulanda is the founder of ScaleTime, a company that has served over 300 digital agencies. Juliana is passionate about providing audiences with invaluable tools they can use instantly to start improving their business. Today, Juliana discusses topics related to managing people, scaling, and agency growth, sharing her insights and expertise on these important aspects of running a successful digital agency. Quotes “Doing operations can sometimes feel like something between a catheter and a root canal for a lot of creative individuals. We try our best to make it fun and have done so much to gamify it and make it easy.” - Juliana Marulanda “We tend to attract a community of people who are super supportive. In such a competitive environment, fostering that level of community is something really special.” - Juliana Marulanda “Implement dirty drafts because if you get stuck in professional perfectionism, implementation is not going to happen.” - Juliana Marulanda Takeaways 04:23 Delegating processes and functions within a digital agency requires establishing clear workflows, documentation, communication channels, training, and performance metrics. 15:30 Revisiting and refining agency processes every 6 months is crucial to ensure they remain up-to-date and effective as the business evolves. 18:51 Understanding the unique language and pain points of the digital marketing industry allows consultants to provide more tailored and impactful solutions. 21:20 Strengthening a supportive community among agency owners can provide valuable ideas and help address challenges in a competitive environment. 28:00 Implementing "dirty drafts" and an experimental mindset can help overcome the paralysis of professional perfectionism and drive faster implementation. Resources ScaleTime: #1 Results-Driven Agency Growth Consultant Follow ScaleTime on Facebook Connect with Juliana Marulanda on LinkedIn Subscribe to Scale Time on YouTube Check out ScaleTime's Podcast Appearances

Do you operate your business around your purpose? Have you been paying attention to your customers, employees, or stakeholders? Having a company that focuses on its purposes is often the one that is successful. Your purpose will be your guide, a framework that will help you operate your business. Aside from that, you should also recognize the importance of your customers, employees, and stakeholders. You must take into account their thoughts and opinions when operating your business. https://www.youtube.com/watch?v=SywcE1WTwnE Diane Primo is the CEO of Purpose Brand Agency, an award-winning public relations, branding, and digital marketing firm based in Chicago. As the only African American female CEO of a purpose-driven communications agency, Diane's focus is on impact marketing, which stems from the belief that brands must be relevant, purpose-driven, and committed to consumers to be successful today. In this episode, Diane talks about the importance of having a clear and defined purpose for a business, and how it can serve as a guide during uncertain times. Quotes “Chaos and problems will continue; they won't go away. That's the one thing you can be certain about in a world of uncertainty.” - Diane Primo “If you haven't defined your purpose or don't have one, I suggest you start working on it. Your purpose can be your guide.” - Diane Primo “The truth is, you're not going to achieve anything unless you have a workforce that buys in, has direction, and understands how to execute and navigate as they do it.” - Diane Primo Takeaways 01:14 Defining a clear and operational purpose is crucial for businesses, as it can serve as a guide during uncertain times. 04:07 Successful purpose-driven companies measure their impact through financial and non-financial metrics, and communicate their progress transparently. 08:34 Aligning employees and stakeholders around a company's purpose is essential for effective execution. 15:37 Authenticity and consistency in a company's purpose-driven initiatives are critical, as consumers and the public closely scrutinize these efforts. 23:08 Integrating a company's purpose with its core business strategy and capabilities is the key to creating meaningful impact. Resources Purpose Brand: Award-winning Chicago PR Firm. Always putting purpose into practice. Connect with Diane Primo on LinkedIn Follow Purpose Brand on LinkedIn Subscribe to Purpose Brand on YouTube Get a copy of Adapt Scaling Purpose Divisive World by Diane Primo on Amazon

Are you sick of content that doesn't fit your brand because it's too rigid and old-fashioned? The way you talk to your customers should also change with the times. Find out how content marketing services are a key part of building a brand's reputation, making the public more aware, and making difficult topics easier to understand. https://www.youtube.com/watch?v=hdpsExYTcwE Kathryn Strachan is the founder and CEO of CopyHouse, a digital marketing agency that specializes in technology brands. With expertise in SEO, customer-centric content, and technology marketing, Kathryn has built a successful business and has been recognized as a thought leader in the industry. Today, Kathryn discusses the growth and expansion of her company, including the challenges and successes they've experienced over the past year. Quotes “I've always been a bit of a risk-taker. My dad is an entrepreneur, so I definitely grew up in that sort of household. He always had lots of ideas and was constantly pursuing his dreams.” - Kathryn Strachan “I'm fortunate to have a really strong team around me. When I get down, they bring me back up and remind me of all the progress we've made.” - Kathryn Strachan “I love creating content that helps small businesses overcome challenges. This kind of content solves real problems and actually helps people, rather than just trying to sell them something.” - Kathryn Strachan Takeaways 02:54 Embracing a risk-taking mindset and being willing to seize opportunities can lead to significant business growth. 06:31 Implementing a four-day workweek requires a data-driven approach, including auditing internal processes and meetings to maximize efficiency. 07:46 Building a strong team and fostering a collaborative environment can help overcome challenges and setbacks in the entrepreneurial journey. 10:14 Creating content that solves problems and provides value to the target audience is more effective than content focused solely on selling. 15:48 Specializing in a specific industry, such as technology brands, and having a dedicated point of contact within the client's organization can lead to successful partnerships. Resources CopyHouse: Global Content Marketing Agency for Tech & Complex Industries Connect with Kathryn Strachan on LinkedIn Subscribe to CopyHouse on YouTube

What if everything you know about branding doesn’t have to apply to you and your business? Whether you’re a budding entrepreneur, an established small business owner, a marketing leader at a large corporation—or somewhere in-between—the traditional ideas on building a “brand“ are usually considered essential to any solid marketing strategy. https://www.youtube.com/watch?v=2JU0D-3V28E&pp=ygUQcm9iZXJ0IHBsYW5rIDg4OA%3D%3D Clint White is the author of the book "Tattoos Not Brands: An Entrepreneur's Guide to Smart Marketing and Business Building." As an experienced marketing professional, Clint shares his unique perspective on branding and how companies can create a unique identity in the market, rather than simply trying to become a "brand." Today, Clint differentiates between being a "brand" and a "tattoo," focusing on the importance of understanding your target audience, finding your niche, and building a marketing strategy based on the fundamentals of the marketing mix. Quotes “There's an alternative, other options beyond just wanting to be a brand, building a brand, or growing a brand. These efforts are often singularly motivated by branding.” - Clint White “You don't need to necessarily embody a concept to understand it. You don't need two years and a quarter million dollars of debt to be a great marketer. What you really need are the right tools and your instincts.” - Clint White “It's better to go to market with the right set of tools or go to war with the right army, rather than regret not doing so and losing momentum, passion, money, and time.” - Clint White Takeaways 03:14 Building a marketing strategy based on the fundamentals of the marketing mix (product, price, placement, promotion) can help any business, regardless of size or industry, create a unique identity in the market. 05:15 Aspiring for lofty goals like becoming a "brand" is not inherently wrong, but it's important to have a realistic, step-by-step plan to get there, rather than rushing towards an unrealistic outcome. 11:53 Treating your marketing approach as a "science" rather than an "ethereal magic" can provide the necessary structure and confidence to make informed decisions and course-correct when needed. 16:36 Understanding your target audience, their needs and motivations, and creating "magnets" that draw them in, is more effective than simply trying to mirror what competitors are doing. 24:06 Embracing flexibility and allowing customers to express themselves through your offerings is more important than rigidity or being forced to do things a certain way. Resources Tattoos Not Brands: What if we told you that there are only a couple hundred true brands in the world? The rest are actually tattoos. And that’s a really good thing. Wit Media: We are a media experience agency. Follow Tattoos Not Brands on Facebook Connect with Clint White on LinkedIn Get a copy of Tattoos, Not Brands: An Entrepreneur's Guide To Smart Marketing and Business Building by Clint White on Amazon

Do you have hang-ups about writing your book? Have you always wanted to write your book but thought it was a dream that was just too far out of your grasp? Writing a book, stepping into your power, taking your stand, and sharing your voice with the world are terrifying. But nobody else is capable of writing the book that you will write. It is because you’re unique and have skills, experience, and expertise that is different from others. https://www.youtube.com/watch?v=lOfZssmna2s Ben Gioia is the founder of Influence with a Heart, a business that helps experts and entrepreneurs write and publish high-quality books. As the author of the book, “The Influence With A Heart Method,” Ben has a wealth of experience in the publishing industry. Today, Ben discusses the common excuses and challenges people face when writing a book, and shares strategies for overcoming them, such as focusing on building relationships rather than just book sales. Quotes “Nobody can write the book that you can write for two great reasons. First, because you're super unique. There's never been anyone like you in the entire progression of the universe, and there never will be again.” - Ben Gioia “I'm not about the book sales; I'm about the relationships through the book and using the book as an epic tool for your business.” - Ben Gioia “There are all sorts of ways to publish today, which is great in many ways, but there are also best practices and important things people need to know. This helps them make the right choices for their book and message.” - Ben Gioia Takeaways 01:00 Writing a book can be a great experience that helps experts and entrepreneurs share their message and offer their transformation to the world. 02:50 Overcoming common excuses and challenges around writing a book, such as lack of time or feeling like you have nothing to say, can be achieved through strategic methodologies and building relationships. 09:51 Embracing a relaxed and mindful approach, rather than pushing through the discomfort, can help navigate the emotional and psychological aspects of the book-writing process. 16:43 Using the book as a way to open doors to new opportunities, such as speaking engagements and consulting work, can be a more effective path to success than solely relying on book sales. 20:44 Focusing on building relationships and using the book as a tool for your business, rather than just book sales, can lead to faster and more impactful results. Resources Chat with Ben Gioia, Book Coach, Business Strategist, and Publishing Advisor Influence With A Heart: If you're writing a book, MAKE SURE it will work—and use it to get clients and partners—BEFORE you're published! Connect with Ben Gioia on LinkedIn Get a copy of The Influence With A Heart Method by Ben Gioia on Amazon

We often hear about how a company's needs have changed. As your business has grown and evolved, so too has the way that you market to your target customers. Today's marketers are no longer just selling products or services—they're selling messages that resonate with their client's needs. This is where a good marketing team comes in: they can help you identify the best approach for your company and its goals to reach your target audience while keeping costs down. https://www.youtube.com/watch?v=kv4lBRx4pqQ&pp=ygUQcm9iZXJ0IHBsYW5rIDg4Ng%3D%3D AJ Rivera is the founder of Blink Media Company, a consulting firm that provides businesses with executive-level guidance and leadership for their marketing teams. With extensive experience in building marketing systems and digital ecosystems for companies ranging from small businesses to large enterprises, AJ is well-versed in the ever-evolving world of digital marketing. Today, AJ discusses the importance of having a comprehensive, customized marketing strategy that goes beyond just dabbling in various tactics. Quotes “If your boat is already out in the ocean and has a bunch of holes in it, you should probably patch those holes first. Only then should you think about going faster, instead of just hiring more people to cover up the spots.” - AJ Rivera “Consumers are just not putting up with it anymore. They are demanding value. Leading with value and then offering more value through things like demos, blueprint calls, or strategy calls—where consumers get something tangible to take away—will be the future.” - AJ Rivera “Don't get distracted by the next shiny squirrel or the latest thing that promises to solve everything. Stay focused on your one to three key outcomes, and you'll see significant changes in your business and your life.” - AJ Rivera Takeaways 01:06 Customizing a marketing strategy is crucial for businesses, as a one-size-fits-all approach often falls short. 10:14 Addressing underlying process issues and training teams are essential before implementing new marketing tactics. 12:57 Providing tangible value to customers, rather than just trying to sell, is the key to building trust and long-term relationships. 17:58 Reverse-engineering goals and breaking them down into daily, manageable tasks can help businesses stay focused and achieve their objectives. 25:32 Stay focused on your key business outcomes and don't get distracted by the "next shiny squirrel" or the latest marketing tactic, as there is no "done" in business. Resources Blink Media Co.: Make Doing Business With You Their Idea™ Aj Rivera: Marketing leadership that gets results Connect with Aj Rivera Digital on LinkedIn

The world changes rapidly, and technologies improve yearly, affecting business industries. You might think, how can your business adapt, utilize new technologies, and surpass your business competitors? As a business owner and a marketer, you first need to know your customer. Today's customers are much more sophisticated. They tend to have done much more homework before they pick up the phone, contact you, or whatever. Thus, you must acknowledge that and start creating content that resonates with your consumer. https://www.youtube.com/watch?v=PHZVPqsEiE8&pp=ygUQcm9iZXJ0IHBsYW5rIDg4NQ%3D%3D Jonathan Rosenfeld is the owning and managing attorney at Rosenfeld Injury Lawyers, a full-service personal injury law firm handling cases in Chicago and across the US. He is also the host of the Personal Injury Law Podcast. Today, Jonathan talks about creating content that resonates with the modern, sophisticated consumer. He shares how his firm is revising and expanding their website content to better address the questions and needs of their target audience, moving away from outdated tactics like keyword stuffing in favor of a more user-centric approach. Quotes “Today's customer is much more sophisticated. They tend to have done a lot more homework before they pick up the phone to contact you.” - Jonathan Rosenfeld “The days of manipulating search engines with keyword stuffing and similar tactics have really gone to the wayside. You have to adapt.” - Jonathan Rosenfeld “You can look at all the different software out there, but at the end of the day, it has to be a human putting the thought into dissecting a website.” - Jonathan Rosenfeld Takeaways 01:04 Businesses must adapt to the modern, sophisticated consumer who does extensive research before engaging. 03:43 Creating content that directly addresses user intent and frequently asked questions is crucial for success. 05:00 Regularly reviewing and updating website content is necessary to stay ahead of the competition. 07:55 Taking an integrated, data-driven approach to website optimization is more effective than relying on a single tool or tactic. 14:06 Putting in the hard work of creating high-quality, user-focused content is the foundation for effective online marketing. Resources Jonathan Rosenfeld Injury Lawyers: Award Winning Chicago personal injury lawyer Connect with Jonathan Rosenfeld on LinkedIn Subscribe to Rosenfeld Injury Lawyers on YouTube Subscribe to Personal Injury Law Podcast By Jonathan Rosenfeld on Apple Podcasts

Have you thought about starting your own business? Have you always dreamed of becoming a CEO? It sounds tough, right? Starting up your own business is a huge risk, especially if you don’t know what you’re doing. There are a lot of things you should learn before you establish a business. It is not an easy journey. Aside from that, keeping your business going is also one of the hardships you need to go through as a business owner. You should know when and how to take advantage of opportunities that come your way. https://www.youtube.com/watch?v=CzV86za7D0Y&pp=ygUQcm9iZXJ0IHBsYW5rIDg4NA%3D%3D Sean Castrina is an entrepreneurial expert and startup advisor. He is the founder of The Weekend MBA, the host of the podcast "The 10 Minute Entrepreneur,” and the author of a book of the same name where he shares ideas and advice for business owners and aspiring entrepreneurs. Today, Sean discusses making quick, calculated decisions as a business owner, and how to identify opportunities that may arise unexpectedly in the first few years of starting a company. Quotes “Every decision I've ever made was the right decision at the time based on the information I had in front of me.” - Sean Castrina “Without employees, businesses don't grow. But I think it's important to know your strengths and weaknesses.” - Sean Castrina “There are videos on everything. Information is more available today than at any other time in history. If you're not learning right now, shame on you.” - Sean Castrina Takeaways 01:07 Entrepreneurs must be willing to make quick, calculated decisions and pivot when unexpected opportunities arise, especially in the first few years of starting a business. 03:55 Successful entrepreneurs have the ability to identify and take advantage of small, subtle opportunities that can lead to significant growth. 08:42 Entrepreneurs should focus on a clear, long-term goal, but also be open to adjusting their approach and exploring hybrid solutions to achieve that goal. 12:00 Knowing your strengths and weaknesses as an entrepreneur, and being self-aware of your decision-making process, is crucial for success. 27:41 Continuous learning and staying up-to-date with industry trends and information is essential for entrepreneurs to maintain a competitive edge. Resources Sean Castrina: Equipping Entrepreneurs for Success Follow Sean Castina on Facebook Connect with Sean Castrina on LinkedIn Subscribe to Sean Castrina on YouTube Subscribe to The 10 Minute Entrepreneur Podcast on Apple Podcasts

It’s everyone’s dream to be their own boss, work flexible hours, and run their own business. How do you get products, where do you find them, how do you know if they’ll sell, and how do you get them to customers? With an eCommerce business, you can do just that. The best part is that you can start making money from home fast. You only need a computer or a smartphone and a reliable internet connection. Try dropshipping if you want to know how to make money from home. https://www.youtube.com/watch?v=8B0yI5lkSmM&pp=ygUPcm9iZXJ0cGxhbmsgODgz Ben Knegendorf is the co-founder of Dropship Breakthru, an online business that teaches people how to start their first online business in 30 days. He is also the host of the Dropship Podcast, where he and his co-founder John discuss the ins and outs of the dropshipping business model. Today, Ben shares his career story from working at a Walmart distribution center to finding success in the world of high-ticket dropshipping, and he provides valuable lessons on how to approach this business model effectively. Quotes “Focus on the human behind the screen. What do they buy, and what else do they buy? Don't just single in on one product. Think about how you can speak to that person.” - Ben Knegendorf “At the end of the day, business is hard. Every business has its own complexities. Start thinking about what you love and what you are passionate about.” - Ben Knegendorf “Be consistent. Compounding is a real thing. Go take action and get the ball moving. Good things will happen if you take steps every single day.” - Ben Knegendorf Takeaways 00:33 Dropshipping is a fulfillment method where the seller takes the order and the supplier ships the product directly to the customer, allowing the seller to operate an online business with minimal inventory. 04:45 Focusing on high-ticket items with an average order value of $1,000 or more can lead to higher profits and less overhead compared to low-ticket items. 08:09 Identifying the person behind the product, their pain points, and their buying behavior is more important than just focusing on the product itself. 15:23 Starting a dropshipping business can be done for less than $500 in initial investment, making it an accessible option for those looking to get into e-commerce. 21:25 Consistency and taking action, even if it's just an hour a day, can lead to significant progress in building a successful dropshipping business. Resources Dropship Breakthru: The only program you’ll ever need for building and growing a life changing ecommerce business. Ben Knegendrof: eCommerce Consultant & Podcast Host Connect with Ben Knegendorf on LinkedIn Subscribe to Dropship Breakthru on YouTube

Customers are vital for your business growth. To attract them, you need to promote your company. While traditional methods like flyers and local ads are still around, digital marketing offers endless possibilities. If you're unsure how to market your business or just want to explore your options, you're in the right place – and you're not alone! Effective promotion can make a huge difference in reaching your target audience and achieving success. https://www.youtube.com/watch?v=WlsnbvX2ZXA&pp=ygUPcm9iZXJ0cGxhbmsgODgy Jill Lublin is an international speaker and the author of four best-selling books, one of them being “The Profit of Kindness.” She specializes in topics such as radical influence, publicity, networking, kindness, and referrals. Today, Jill discusses the importance of using publicity to elevate your authority and visibility, emphasizing the power of media appearances to create the "I've heard of you somewhere" effect. She also shares strategies for effectively reaching out to media outlets and taking advantage of personal experiences to attract clients. Quotes “The truth is, when you're featured on podcasts like we are now, or on TV, radio, blogs, magazines, newspapers—you name it—your authority goes up. Your star elevates, and people start recognizing you.” - Jill Lublin “Keep it simple, like five-year-old language—no jargon. Use easy-to-remember sound bites. This helps people understand and leave with something they can say, 'Yeah, I get that.' That's what you want.” - Jill Lublin “Take the baby step, whatever is comfortable for you. Do just one thing. Pick and do it right now and know that your message matters.” - Jill Lublin Takeaways 04:00 Consistent and persistent visibility-building activities, such as networking, blogging, and media appearances, are crucial for elevating your authority and recognition. 11:20 Simplifying your message into concise, relatable soundbites can make it more accessible and impactful, despite the extra work required. 13:11 Knowing and refining your core message is the foundation for effective publicity and confidence-building. 16:25 Using your personal experiences and unique perspectives can help attract clients and expand your sphere of influence. 22:38 Taking small, actionable steps to get one's message out there, even if imperfect, is more important than overthinking or delaying. Resources Jill Lublin: The Publicity Breakthrough Challenge Jumpstart Your Publicity: Get your FREE PUBLICITY ACTION GUIDE Follow Jill Lublin's Publicity Crash Course on Facebook Jill Lublin on LinkedIn Get a copy of The Profit of Kindness: How to Influence Others, Establish Trust, and Build Lasting Business Relationships by Jill Lublin on Amazon

Do you feel like there's never enough time to get everything done? Missing out on important moments with loved ones? Feeling tired, overworked, and unhappy with your job and life? Many struggle with work-life balance, leading to burnout. This affects their health, happiness, and relationships, sometimes resulting in substance abuse, depression, divorce, and even suicide. Recognizing these issues is the first step toward finding better balance and fulfillment. https://www.youtube.com/watch?v=usW4jaXzm5w&pp=ygUPcm9iZXJ0cGxhbmsgODgx Joe Perrone is a business strategist who helps entrepreneurs reclaim their time freedom. He believes that a business should run itself and not run the business owner into the ground. Joe has been assisting his clients in finding full enjoyment in everything they create without burning out. Today, Joe discusses the importance of knowing the desired outcome when making appointments or commitments, as well as the need to slow down, get clear on goals, and address limiting beliefs that may be holding business owners back from achieving the freedom they desire. Quotes “When you treat yourself and your time as the most valuable assets in your life, everything and everyone will conform to that way.” - Joe Perrone “There was a reason why you got into that business. If you got into it for the wrong reasons, just like if you make those appointments for the wrong reasons, you're going to regret it later on.” - Joe Perrone “When we're in business to serve others and truly serve, not just please people, that's when the best outcomes happen. That's where we're able to have those head-on conversations.” - Joe Perrone Takeaways 04:08 Knowing the desired outcome when making appointments or commitments is crucial to avoid feeling hesitant or regretting the decision later. 05:31 Treating your time as the most valuable asset will make others respect it, leading to more meaningful interactions. 12:58 Slowing down, getting clear on goals, and addressing limiting beliefs can help business owners achieve the freedom they desire. 16:30 Serving others, not just people-pleasing, leads to the best outcomes and allows for honest conversations. 17:36 Focusing on serving your ideal clients, rather than trying to be everything to everyone, is the key to a successful and fulfilling business. 22:25 A one-on-one conversation with an experienced business strategist can provide a fresh perspective and uncover transformative solutions, even without any immediate commitment. Resources: Joe Perrone: I help business owners reclaim time lost to unproductivity and busy-ness Follow Joe Perrone on Facebook Connect with Joe Perrone on LinkedIn Subscribe to Joe Perrone on YouTube

Today's marketing analytics are very complex, and the customer journey is more complicated than ever for B2B and B2C businesses. You need to have strong analytics to be more successful in your business. With the help of a great team, you can achieve easy-to-understand model visualizations that help both the marketer and the data analyst uncover the cause-and-effect relationships that drive meaningful business outcomes. https://www.youtube.com/watch?v=j72e87CHBSU&pp=ygUPcm9iZXJ0cGxhbmsgODgw Mark Stouse is the CEO of Proof Analytics, a marketing analytics platform that helps CMOs and CFOs understand the true business impact and financial worth of their marketing efforts. With over 20 years of experience as a marketing executive, Mark has a deep understanding of the challenges businesses face in measuring the ROI of their marketing investments. Today, Mark talks about how Proof Analytics uses advanced analytics and machine learning to provide real-time, cause-and-effect insights that help companies make more informed marketing decisions. Quotes “If you can't understand cause-and-effect analysis and be guided accordingly, you are severely limited in terms of your sustainability as a business.” - Mark Stouse “Intuition is essentially your personal, private machine learning. It's all based on accumulated experience.” - Mark Stouse “This is a huge opportunity to shine. But in order to shine, you're going to have to make choices. If not, you'll have to do more with less.” - Mark Stouse Takeaways 04:33 Businesses need to move beyond just looking at data and focus on understanding the cause-and-effect relationships that drive their marketing performance. 12:26 Relying solely on intuition can lead to poor decisions, especially during times of rapid change and uncertainty. 19:56 Integrating advanced analytics into marketing resource management platforms can provide real-time, data-driven insights to guide decision-making. 30:45 Committing to the implementation and use of analytics tools is crucial for realizing their full benefits. 37:04 Maintaining perspective and drawing inspiration from stories of perseverance and courage can help leaders navigate challenging times. Resources: Proof Analytics: Proof Causal.ai™ is the only GTM Effectiveness Software Certified by MASB Follow Proof Analytics on Facebook Connect with Mark Stouse on LinkedIn

What does it take to lead a successful digital marketing agency in today's ever-changing landscape? The digital world is in a constant state of flux, with new technologies, platforms, and consumer behaviors emerging at a dizzying pace. Agency leaders must not only keep up with these changes, but also foster an environment that allows their teams to thrive amidst the chaos. https://www.youtube.com/watch?v=ygVLqEHumZE Don Moore is the President and CEO of Hybrid Theory (now acquired by Azerion) in North America, responsible for the overall strategy, operations, and business direction of the company in the region. Today, Don discusses his experience overseeing different personalities and work styles to drive successful marketing campaigns. He shares insights on the fast-paced nature of the digital marketing industry, the importance of work-life balance, and the need to embrace change and failure as part of the growth process. Quotes “Everything has a lifecycle. You may feel in your heart that Google will be around forever, but it won't.” - Don Moore “We want to make sure that you succeed. If we're not the best choice, we'll let you know.” - Don Moore “There's no textbook for this. There's a textbook for managing X business or X type of business through recession and inflation, and permutations of both. However, there is no textbook written on how to handle existing employees post-COVID.” - Don Moore Takeaways 04:08 Embracing a work-life balance mindset can help maintain perspective and improve performance, even during challenging times. 07:32 Maintaining focus and discipline, even during periods of distraction, is crucial for achieving long-term goals and success. 13:49 Pursuing ambitious, strategic initiatives requires a balance of creativity, calculated risk-taking, and trust in one's team to execute effectively. 18:31 Failure and experimentation are necessary for growth, as long as the costs are managed, and the lessons learned are applied. 25:37 In the absence of established playbooks, thoughtful, case-by-case problem-solving and a willingness to experiment become essential for getting through uncharted territory. Resources: Hybrid Theory (now acquired by Azerion): Digital Entertainment & Media Platform Follow Hybrid Theory Global on Facebook Connect with Don Moore on LinkedIn

Why should you prioritize SEO over other strategies? Everyone in the marketing or business world, whether online or offline, demands traffic. If you want to focus on search engines, you'll need to keep creating content, conducting research and analysis, building backlinks, and other activities for at least a year and a half, if not longer, to generate a steady line of traffic. If you are building up on SEO slowly and steadily, you get results for many years to go. https://www.youtube.com/watch?v=-cohGafQkxc Sujan Sarkar is the founder of OneLittleWeb, an SEO agency that helps businesses grow their organic traffic through a proven SEO strategy. As an SEO enthusiast, Sujan has been in the industry for several years, working with over 500 clients and helping them achieve significant traffic increases for their websites. Today, Sujan shares his insights on the importance of building genuine backlinks for your website and the evolution of backlinking strategies. Quotes “Nowadays, backlinking methods have evolved significantly. Poor backlinks no longer work.” - Sujan Sarkar “Rather than focusing entirely on paid channels, you should concentrate on search engine optimization.” - Sujan Sarkar “If you're just learning, trying to do it all by yourself, maybe do it all on your own, do some learning, watch tutorials, and gain some experience.” - Sujan Sarkar Takeaways 09:24 Genuine, high-quality backlinks are essential for sustainable website growth and search engine rankings. 11:06 Manual outreach and creating valuable, niche-relevant content are effective strategies for building genuine backlinks. 22:12 Managed SEO services can provide a comprehensive, hands-off approach to optimizing a website's content and backlink profile. 24:58 Investing in SEO and backlink building can yield long-term, compounding benefits compared to paid advertising channels. 32:42 Businesses should consider allocating a portion of their marketing budget towards SEO and backlink building, even if they are also investing in paid advertising channels, as it can provide a more sustainable and long-term source of traffic and revenue. Resources: OneLittleWeb: Get Predictable Results With Our SEO Content Marketing Connect with Sujan Sarkar on LinkedIn