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You may not have time to exercise, eat, or take care of yourself because of your busy schedule. You don't have enough time to do the things you know you should. Then, some health concern arises abruptly, but it's been years in the making, simply from gently relaxing and slipping back into this poor lifestyle. https://www.youtube.com/watch?v=JCV2vUpIDIo Dr. Pat Boulogne is a functional lifestyle medicine expert and coach who helps busy professionals and influencers improve their health, wellness, and decision-making. As the author of the book "Why Are You Sick, Fat and Tired?", Dr. Pat shares her expertise on the five pillars of health: proper nutrition, exercise, sleep, positive mindset, and a properly functioning nervous system. Today, Dr. Boulogne discusses the topic of adopting a sustainable lifestyle to combat common health issues like being "sick, fat, and tired." Quotes “If you don't honor your body as the sanctuary that it is, you know what you'll get out. Like a car that's supposed to run on premium fuel, if you keep putting regular gasoline in, your car will die a lot sooner.” - Dr. Pat Boulogne “You're either vibing on the side of deficiency, or you're vibing at a site of abundance and freedom.” - Dr. Pat Boulogne “If you don't understand what you're eating or can't pronounce it, you shouldn't buy it.” - Dr. Pat Boulogne Takeaways 01:23 Adopting a sustainable lifestyle requires addressing the root causes of health issues, not just quick fixes. 7:41 Addressing the mindset and root causes of health issues, rather than just focusing on physical symptoms, is key to achieving lasting success in improving one's well-being. 18:00 Being aware of the hidden toxins and chemicals in our environment, including in the food we eat and the products we use, is crucial for maintaining good health. 25:31 Developing consistent, sustainable habits and rituals is the key to making lasting changes in one's lifestyle. 27:48 Proper nutrition, exercise, sleep, positive mindset, and a well-functioning nervous system are the five pillars of health. Resources: Health Team Network: Empowering executives and entrepreneurs to achieve their greatest goals in less time with proven science-based programs. Ask Dr. Pat on Facebook Connect with Dr. Pat Boulogne on LinkedIn Get a copy of Why Are You Sick, Fat, and Tired?: Find Out Now by Dr. Pat Boulogne on Amazon

There are differences between online and offline businesses. Although similar, each has its own perks and disadvantages. It’s easy to make changes immediately overnight with online businesses. However, when it comes to financing, online businesses often have a hard time getting funds and loans. https://www.youtube.com/watch?v=mBDPBZA8clw Thomas Smale is the CEO and founder of FE International, an award-winning mergers and acquisitions advisor. He has been helping entrepreneurs buy and sell online businesses since 2010. Today, Thomas discusses his passion for the mergers and acquisitions space, sharing how he and his team work with new businesses every day, learning about their operations and helping owners sell their companies. Thomas also talks about the benefits of buying an online business versus a traditional brick-and-mortar business, highlighting the ability to quickly test and implement changes to drive growth. Quotes “The fun thing about mergers and acquisitions is that every single day, we're working with a new business and a new business owner. We kind of live vicariously through what those businesses we're working with do.” - Thomas Smale “Often, you only have to make really small changes to see big improvements. Sometimes, things you might think will really improve a business won't actually make a difference at all.” - Thomas Smale “Good deals don't really exist. You're not going to be the only person who spotted a business that's being sold, particularly if it's through a good M&A firm. They're going to have a good network of buyers.” - Thomas Smale Takeaways 12:49 Buying the right business is more important than getting a good deal on the price. 14:51 Focusing on improving the business, such as through pricing changes, can lead to significant growth and value increases. 15:54 The online business model allows for more flexibility and experimentation compared to physical real estate. 17:58 Lack of financing options from traditional banks is a barrier to more people getting involved in buying and selling online businesses. 24:25 Browsing and researching different online businesses is a good first step to get started in this space. Resources: FE International: Facilitating Your Exit. Follow FE International on Facebook Connect with Thomas Smale on LinkedIn Follow FE International on Instagram Follow FE International on X (Twitter)

There are various strategies you can use to promote your brand. One of the useful marketing strategies out there is content marketing. Content marketing allows you to bring the discussion to your brand through the content you are creating. The content should be educational, informative, and entertaining for people to notice it. Showcase in your content how you can solve a consumer problem with your product. https://www.youtube.com/watch?v=2VMXwyocf5o Mark Raffan is a serial entrepreneur and the founder of the B2B content marketing agency, Content Callout. As an expert in the field of content marketing, Mark shares his insights on the importance of creating valuable, educational, and entertaining content to engage with customers. Today, Mark talks about the different types of content that fall under the B2B content marketing umbrella, including owned content like blogs and videos, as well as non-owned content on social media platforms. Quotes “No one gives a shit about your bells and whistles. No one gives a shit about the new product features that you have. They care about the problems that you're trying to solve for them.” - Mark Raffan “Content becomes the lifeblood of many of the marketing campaigns that we may be running already. Because we need to be able to produce content to be able to facilitate a discussion.” - Mark Raffan “The current success of your content is dependent on two things. It's dependent on the quality of the content that you produce and the eyeballs on that content. One without the other makes no sense at all.” - Mark Raffan Takeaways 02:26 Content marketing is about facilitating discussions and educating customers, not just promoting product features. 03:50 Focusing on solving customer problems should be the driving force behind your content marketing efforts. 09:29 Leveraging personal social media profiles can be more effective than company pages for building brand awareness and thought leadership. 13:49 Consistency and a strategic approach to content creation and distribution are key to successful B2B content marketing. 16:00 Experimenting with different content formats and analyzing performance can help identify the most effective content for your audience. Resources: Content Callout: Amazing B2B Content Marketing Follow Content Callout on Facebook Connect with Mark Raffan on LinkedIn Follow Content Callout on Instagram Follow Content Callout on Twitter Follow the B2B Content Marketing: The Content Callout Podcast on Spotify Podcasts

How can we reach more people and create a bigger network? How can we get powerful referrals and marketing leverage to extend our reach? The most effective way of getting our name known is by word of mouth, especially when it comes from highly reputable people. The more they share about you, the more you will build your network through their connections with other people. https://www.youtube.com/watch?v=-wjYGdecXOQ JP Maroney is an entrepreneur, investor, and philanthropist with more than 30+ years of experience starting, building, buying, and selling companies in publishing, media, advertising, software, e-commerce, textiles, training, real estate, and consulting. JP's business group includes a collection of companies and joint ventures involved in publishing, software, media, training, consulting, and internet commerce. He also serves as an advisor and/or board member with several other companies. Today, he shares the power of referrals and the concept of marketing leverage. Quotes “The more you give, the more you get. I believe that we get back in direct proportion to how much we give to the universe and give to other people.” - JP Maroney “I often say ROI or die. You've got to make a return on your investment, and it may not be a front-end return. You need to know the numbers for your business.” - JP Maroney “The ability to leverage one point of contact to reach a lot of people is so powerful.” - JP Maroney Takeaways 02:49 Identifying and using relationships with individuals or businesses that already serve the same target customer base can be a highly effective strategy for rapid customer acquisition and growth. 08:57 Taking advantage of strategic alliances and referral networks can significantly boost customer acquisition and sales for businesses. 22:56 Knowing the key business metrics, such as customer acquisition cost and lifetime value, is crucial for making informed marketing decisions. 30:17 Understanding the nuances of a local real estate market, down to the street level, is key to making informed investment decisions. 34:41 Building relationships and providing value to others, even without expectation of immediate return, can lead to unexpected opportunities down the line. Resources: Serve Alliance: Elevate Your Homeowner Experience With Serve Alliance JP Maroney: My Mission: Make Money. Make Memories. Make A Difference! Follow JP Maroney on Facebook Connect with JP Maroney on LinkedIn True Story Why I Married You JP Maroney The JP Maroney Audio Vault hosted by JP Maroney on Apple Podcasts

Biznik-Seattle Innovators Series with Dan Pink, Author of "Drive" at Hotel 1000 on January 12, 2010. When it comes to innovation, timing is a huge factor. Going in too soon or too late can both cost you lots of money. Innovation isn’t all about creativity and value-creation, it is also about the services that you provide around your new idea and helping people understand how your idea can be of value to their lives. But how can we know if our innovative ideas can really affect people’s lives? https://www.youtube.com/watch?v=kbtYmtIeV2o Braden Kelley is an engaging innovation speaker, workshop facilitator, toolmaker for innovation & change professionals, and a sought-after transformation and organizational agility leader. He is also the best-selling author of Charting Change and Stoking Your Innovation Bonfire. He is also the creator of the Human-Centered Change™ methodology, and has maximized profits for companies while living and working in England, Germany, and the United States. Today, Braden talks with us about the customer-employee experience, loyalty archaeology, design thinking, and innovation. Stay tuned to learn more! Quotes “Innovation transforms the useful seeds of invention into widely adopted solutions valued above every existing alternative.” - Braden Kelley “Innovation is for everyone - it's not whether you're innovative or not, it's not whether you have the innovator's DNA or not. We all have a role to play in innovation.” - Braden Kelley “If you can get yourself out in front of a trend, you can deliver a lot of value for people.” - Braden Kelley Takeaways 01:51 Innovation is a collaborative activity that requires time, value access, and value translation to be successful. 03:53 Timing is crucial in innovation - being too early or too late can both be costly. 05:33 Innovation is not just about creativity and invention, but also about helping people understand how new solutions fit into their lives. 06:53 Putting the customer at the center and understanding the jobs they are trying to get done is key to delivering innovative solutions. 10:20 Paper was a groundbreaking innovation that enabled many other innovations, like the printing press, to become possible. Resources: Braden Kelley: FutureHacking is the art and science of getting to the future first. Follow Braden Kelley on Facebook Connect with Braden Kelley on LinkedIn Charting Change Visual Toolkit Making by Braden Kelley on Amazon

What is the future of partnership marketing? How does nurturing partnership drive exceptional, measurable outcomes? Partnership marketing has evolved into “Affiliate Marketing Meets the Digitization of Business Development.” Software is now utilized to create partnerships at scale, and its evolution from affiliate networks to licensed software has expanded the definition of partnership marketing programs today. https://www.youtube.com/watch?v=NGYNcNXj47o Robert Glazer is the founder and chairman of Acceleration Partners, the world's leading partnership marketing agency. He is also the author of the best-selling book "Moving to Outcomes: Why Partnerships are the Future of Marketing." Today, Robert discusses the evolution of partnership marketing, how it differs from traditional affiliate marketing, and the importance of building diverse, outcome-oriented partnership programs to diversify from the "triopoly" of Google, Facebook, and Amazon. Quotes “The evolution from affiliate networks towards software that you can license and bring in-house has expanded the definition of partner marketing programs. This allows us to build and manage relationship-oriented, outcome-oriented programs with software at scale.” - Robert Glazer “If you've met the type of people who have five-year plans and goals for their company and organization, they tend to get there more often than not.” - Robert Glazer “We have employees in seven different countries and have worked with some of the largest global platforms. As companies grow quickly and expand into different markets, we can support them in those markets, on the platforms that they want to work with.” - Robert Glazer Takeaways 00:59 Partnership marketing is an evolved, software-driven version of affiliate marketing, allowing brands to build and manage diverse, outcome-oriented partnership programs at scale. 05:10 The "triopoly" of Google, Facebook, and Amazon has made traditional digital marketing increasingly expensive and inefficient, driving the need for alternative channels like partnership marketing. 09:10 Successful partnership programs require a multi-faceted approach, including specialized skills in recruiting, onboarding, creative development, and analytics. 12:12 Recessions and economic downturns often lead businesses to refocus on proven, performance-based channels like partnership marketing. 16:18 Having a clear, long-term vision and strategy is crucial for building a successful partnership program that can adapt to market changes. Resources: Acceleration Partners: / simply put: We do things differently. Robert Glazer: Entrepreneur, Bestselling Author and Keynote Speaker. Follow Robert Glazer on Facebook Connect with Robert Glazer on LinkedIn Moving to Outcomes: Why Partnerships are the Future of Marketing by Robert Glazer on Amazon

Talking to people and engaging with conversations is something that takes a lot of courage to do. It is quite pressuring, not knowing whether what you're saying is making sense to the other party or not. We can't know whether you are able to convince them with your words. When it comes to business, it is important that you are great with conversations. You must know how to listen and speak carefully. https://www.youtube.com/watch?v=ZM8PftByNrk Michael Reddington is the president of Inquasive, a company that integrates key components of effective, non-confrontational interview techniques with current business research for executives. He is also a certified forensic interviewer and the author of “The Disciplined Listening Method.” Today, Michael discusses the importance of listening in business conversations, how to shift the focus from what you want to say to what the other person needs to experience, and strategies for addressing potential objections before they are raised. Quotes “When we're under stress, we revert to what we know. Many business meetings can be stressful, even for people who are confident in themselves and their goals.” - Michael Reddington “If we're not listening, we're not learning. The more we listen, the more we learn, the less we have to say, and the fewer questions we have to ask to get powerful information that leads to the outcomes and relationships we aspire to create.” - Michael Reddington “It's not about what we want to say. It's about what they need to experience.” - Michael Reddington Takeaways 01:03 Focus on understanding your audience's needs, concerns, and perspectives rather than just trying to deliver your own message. 03:06 Anticipate potential objections or roadblocks from your audience and address them proactively. 07:54 Allow your audience to save face and protect their self-image, as this can help build trust and open them up to sharing more. 11:12 Observe your audience's verbal and non-verbal cues to pick up on unspoken thoughts and feelings. 15:02 Be patient and let the conversation unfold naturally, rather than trying to control it, as this can lead to unexpected opportunities. Resources: Inquasive: The Disciplined Listening Method. Activate the truth. Disciplined Listening: The Disciplined Listening Method Michael Reddington: Executive Resource, Certified Forensic Interviewer, Author Connect with Michael Reddington on LinkedIn Get a copy of The Disciplined Listening Method: How A Certified Forensic Interviewer Unlocks Hidden Value in Every Conversation on Amazon

Thinking of starting a podcast? You have concepts, and you've got some ideas. You have themes. You want to talk about something you're passionate about, and launching a podcast is a great method. However, you should not begin your podcast without first considering a few key factors. Even if your show is going to be a pastime at first, chances are you want it to be as successful as possible. https://www.youtube.com/watch?v=Ok6Z7aT5aSQ Colin Gray is the founder of The Podcast Host, a website dedicated to helping anyone start and grow a successful podcast. With over 11 years of experience in the podcasting industry, Colin has established himself as an expert in the field. In addition to running The Podcast Host, he is also the founder of Alitu, a software tool that simplifies the podcast production process. Today, Colin shares his journey in building The Podcast Host and Alitu, sharing insights on the importance of providing valuable free content to build trust and credibility with his audience. Quotes “I can split myself into two parts. I do a Planning Day at the start of every month to outline my higher-level goals for that month. Then, every Monday morning, I revisit that higher-level plan and create a more detailed manager-level plan for the week.” - Colin Gray “It's not just that everyone is different. Everyone does have different ways of working, but equally, you yourself have many different ways of working inside you as well.” - Colin Gray “If you're switching from one type of task to another, it takes your mind a little while to flip, change mindset, and adapt to the new task.” - Colin Gray Takeaways 00:34 Providing valuable free content is crucial for building trust and credibility with an audience. 10:43 Balancing innovation and reliability is a key challenge in software development. 12:15 Implementing structured time management strategies can help increase productivity and reduce stress. 21:48 Recognizing and embracing different working styles within oneself can lead to more effective task management. 26:51 Segregating tasks and planning ahead can help maintain momentum and ensure consistent progress. Resources: The Podcast Host: Helping you launch, grow & run your show Alitu: The powerfully simple podcast maker that turns your passion into a published podcast in a third of the time. Follow Colin Gray on Facebook Connect with Colin Gray on LinkedIn

Is your brand getting KO'd by the competition? Why is branding important for your business? A strong brand matches colors, words, emotions, beliefs, and attitudes to earn the customers that you want most. https://www.youtube.com/watch?v=WbApMRJItzA Ernie Harker is an experienced entrepreneur, author, illustrator, travel TV host, and Ironman athlete. One of the books he wrote is called, “Your Brand Sucks: How to ignite a brand that doesn't.” With over 30 years of expertise in branding and marketing, Ernie has valuable insights on how businesses can use branding to discover their target audience. Today, Ernie talks about the importance of finding a unique brand spark that sets a business apart from the competition, as well as the need to identify the core customer in order to craft effective marketing messages. Quotes “It's never exactly what you think it's going to be at the start. It's just a general idea. And then, after the illustration is done, you realize, 'That's kind of what I had in mind.' But it might be better, or it might be different.” - Ernie Harker “Everybody in the water business talks about how great their water is. What you need to find is a unique point of differentiation that your target customer really cares about.” - Ernie Harker “It's not about the quantity of eyeballs, but the quality. I can post a message about my widget and how cool it is to a million different people. But if only 100 are interested, it's a waste of time and money.” - Ernie Harker Takeaways 08:22 Embracing a unique personality and not being afraid to let it shine through in branding and marketing can help a business stand out and connect with customers on a more personal level. 14:13 Branding and marketing should focus on finding a unique "brand spark" that sets a business apart from the competition, rather than just highlighting common product features. 20:57 Identifying the core target customer is crucial for crafting effective marketing messages that resonate with the right audience. 29:15 Quality of audience engagement is more important than quantity, as businesses should aim to build a smaller but highly engaged following rather than a large but disinterested one. 32:59 Collaborating with the right industry partners can help expand a brand's reach, but the partnership must align with the target audience to be successful. 38:10 Developing a distinct brand personality that customers can connect with emotionally is key to building a successful and memorable business. Resources: Ernburn: Professional keynote speaker. AI branding specialist. Follow Ernie Harker on Facebook Connect with Ernie Harker on LinkedIn Get a copy of Your Brand Sucks: How to ignite a brand that doesn't. by Ernie Harker on Amazon

What kind of businesses do you want to create? What makes you unique that you can bring to the business world? You have to look at the world differently. https://www.youtube.com/watch?v=hEkJ0lZIsJ8 Lewis Schiff is an accomplished entrepreneur and author who has dedicated over 25 years to studying success in America. He wrote the Amazon best seller, “The First Habit.” As the founder of the "Birthing of Giants" program, Lewis has helped numerous business owners transform their companies into thriving, multi-million-dollar enterprises. Today, Lewis shares his insights on the key factors that differentiate the top 10% of successful entrepreneurs from the rest, emphasizing the importance of understanding one's unique strengths and leveraging them to create substantial growth. Quotes “The most successful people I know look at the world differently than almost everybody else, and that's a really hard thing to do.” - Lewis Schiff “You have to learn how you're bad at a lot of things to carve away and discover what you're good at. Most people do not have the stamina, tolerance, or elasticity to fail repeatedly to finally figure it out.” - Lewis Schiff “The thing that you're probably really good at is something that comes so naturally and easily to you that you think, 'What's the big deal?'” - Lewis Schiff Takeaways 02:48 Identifying and focusing on your unique strengths is crucial for achieving exceptional success. 04:40 Embracing failure and using it as a learning opportunity is essential for personal and professional growth. 16:30 Surrounding yourself with a diverse community and being curious about others' perspectives can lead to unexpected insights and breakthroughs. 20:01 Transforming a successful business into an even more valuable enterprise often requires a willingness to challenge the status quo and explore new possibilities. 27:27 The physical environment and traditions of certain institutions can create a mindset conducive to innovative thinking and problem-solving. Resources: Birthing of Giants: Discover The Innovations That Will Transform Your Company Birthing of Giants: The Fellowship Program will take your business from successful to stratospheric. Using our 4 pillars curriculum, we will help you transform and scale in 1 year. Follow Lewis Schiff on Facebook Lewis Schiff on LinkedIn Get a copy The First Habit by Lewis Schiff on Amazon

Developing a new idea for the next big thing in the market can be tough. This usually requires a lot of ideas and a lot of people during its process. The first thing you should do is to figure out the problems that need to be solved. In that way, you know what kind of problem you are facing and what kind of solution you should be proposing. https://www.youtube.com/watch?v=ctGkf66SCf0 Bryan Mattimore is the co-founder of the 20-year-old growth engine Growth Engine Innovation Agency. He has written three books, including "Idea Stormers" and "21 Days to a Big Idea!" Bryan has facilitated over 1,000 ideation sessions and 200 successful innovation projects, leading to $3 billion in new products and services. He is also an innovation instructor at Caltech. Today, Bryan talks about developing big ideas and shares techniques for overcoming common challenges in the innovation process, such as redefining problems and questioning assumptions. Quotes “If you can create an environment where people are allowed and encouraged to be creative, you'll find that it's more fun, and you're likely to be more profitable and grow more rapidly.” - Bryan Mattimore “You can go down a certain path with a certain problem definition. But you need to be flexible and open to redefining that definition as you come up with ideas and learn more.” - Bryan Mattimore “A big part of successful innovators is the salesmanship of their ideas, which is, frankly, as or more important than the first 'eureka' moment.” - Bryan Mattimore Takeaways 08:38 Successful innovation requires a toolkit of different ideation techniques, such as questioning assumptions, using metaphors, and exploring fantasy ideas, to reframe problems and uncover new solutions. 12:45 Involving key stakeholders early in the innovation process and allowing them to contribute to the ideas is crucial for gaining buy-in and overcoming organizational resistance. 17:40 Failing quickly and learning from those failures is more important than trying to get the perfect solution on the first try, as it allows for iterative improvements. 22:07 Mashing up ideas from different industries or domains can lead to unexpected and innovative solutions. 27:33 Imposing constraints or limitations on a problem can sometimes spark more creative thinking and breakthrough ideas. Resources: The Growth Engine Co.: An Innovation Agency Bryan Mattimore on LinkedIn Get a copy of 21 Days to a Big Idea!: Creating Breakthrough Business Concepts Get a copy of Idea Stormers: How to Lead and Inspire Creative Breakthroughs Watch Bryan on Creative Techniques to Solve Impossible Challenges – TEDx Talk Send Bryan an email at [email protected]

Reaching out to your target audience was challenging for entrepreneurs, when the internet was not around. With so many outlets via which you may communicate your niche these days, all you have to do is get your message through. https://www.youtube.com/watch?v=tYUQzTwFRLE Audrey Bell-Kearney is the CEO of Noise Media Network, a media, marketing, and consulting firm that produces and distributes digital content for clients. She is a podcast host, with her show "Good Morning, Gwinnett" airing four days a week live. Today, Audrey shares her experience in the podcasting industry, including how she has leveraged her show to build relationships with local government officials and small business owners, and how she has structured a partnership with her local Chamber of Commerce to provide podcast services to their members. Quotes “We need transparency. We need you to be transparent and tell us where the money's going.” - Audrey Bell Kearney “I talk to business owners all the time. I sit on the chamber board of two chambers, and often they think it's something that can't help them.” - Audrey Bell Kearney “I help take away the fear of being out there—the fear of not knowing how to work something, what to do, or who to call.” - Audrey Bell Kearney Takeaways 01:37 Podcasting can open doors to valuable connections and opportunities, even with government officials and community leaders. 04:39 Small business owners may be hesitant about podcasting, but it can be an effective way to establish themselves as experts and attract new customers. 13:44 Consistency and passion are key to maintaining a successful podcast, even during difficult personal circumstances. 21:59 Tailoring the podcast format to your own style and preferences, rather than trying to emulate others, can lead to a more authentic and engaging show. 28:09 Taking advantage of partnerships and technology can help expand the reach and impact of a podcast, even for those who may be intimidated by the technical aspects. Resource Noise Media Network: We Shine the Spotlight on Small Businesses Connect with Audrey Bell-Kearney on LinkedIn Follow Audrey Bell-Kearney on Facebook Subscribe to Good Morning, Gwinnett Podcast hosted by Audrey Bell-Kearney on Spotify Podcasts

Starting a business and establishing a presence in the traditional sense might be intimidating. It might be as simple as a few clicks for the tech-savvy. However, it is a different scenario for the technological nomads. It may be difficult for them to navigate through complicated web pages, links, or commands. https://www.youtube.com/watch?v=GhGphcaSQk4 Kevin Snow is the President and CEO of Time on Target and the co-host of the top 100 Apple podcast called "Growth Mode." As a sales expert and technology enthusiast, Kevin shares his expertise in integrating digital technology with sales processes in an authentic and professional way. Today, Kevin discusses the importance of starting small with marketing automation and sales process optimization. Quotes “Wisdom comes from experience, and experience comes from bad choices.” - Kevin Snow “It's always about understanding and helping them realize where their limitations are now, and then figuring out a really cool way to fix it.” - Kevin Snow “Your number one job as a CEO or business owner is sales. You need to sell, especially if you're just starting out, because that's what gives you proof of concept for your product.” - Kevin Snow Takeaways 05:48 Embrace the iterative nature of marketing automation and sales process improvements, as the ability to revisit and enhance your systems is key to driving business growth. 13:00 Start small with marketing automation and sales process optimization to get easy wins and build excitement around the technology. 20:00 Document and understand your current sales process before implementing complex automation to ensure it aligns with your clients' needs. 24:35 Use an outside perspective to help identify limitations in your sales process and develop innovative solutions to streamline your operations. 32:37 Prioritize sales as the CEO or business owner, as it provides proof of concept for your product and keeps your company going. Resources Time On Target: Your Sales Technology shouldn't make you Bang your head against your desk. Connect with Kevin Snow on LinkedIn Subscribe to the Growth Mode Podcast hosted by Kevin Snow & Donnie Bovin on Podchaser Follow Kevin Snow on Twitter Contact Kevin: 612-429-4298

Do you want to change the world with your message? In order to do that, you need to be true to your intentions. https://youtu.be/XP0zu3kefM0 Amanda Johnson is the founder of True to Intention (folded into Saved By Story), a company that helps seekers and storytellers write truer and more impactful stories. She is also the co-founder of Saved by Story Publishing. Today, Amanda talks about her recent project "You Can't Make This Story Up," a compilation book featuring 20 of her previous clients and family members, and how the process of writing their stories helped them heal old wounds and become more authentic in sharing their messages with the world. Quotes “There's a lot of hype around telling your story, getting your message out there, and sharing your expertise with the world.” - Amanda Johnson “We can't heal by ourselves. The communal aspect is crucial, especially for those who have been traumatized and want to share their stories. They need to rebuild trust with themselves and others.” - Amanda Johnson “If we can just pay attention and ask ourselves, 'What's the message that I'm supposed to be getting here? How is all this being brought to me so that I can be more whole?' life gets a lot more magical.” - Amanda Johnson Takeaways 00:59 Sharing personal stories and healing old wounds can help people become more authentic and impactful in sharing their messages with the world. 09:00 Allowing yourself to be vulnerable and share the full depth of your story, including the difficult parts, can lead to growth and transformation. 19:06 Creating a supportive community space can be transformative for people who are struggling to write and share their stories. 26:27 Recognizing the reciprocal nature of the coach-client relationship and how each person's journey can contribute to the other's healing is key to avoiding burnout. 33:30 Being open to the messages and lessons that life presents, rather than seeing challenges as obstacles, can make life feel more magical and purposeful. Resources Saved By Story: Your Partner at Every Plot Twist from Inspiration to Impact Follow Amanda Johnson on Facebook Connect with Amanda Johnson on LinkedIn Get a copy of You Can't Make This St*ry Up: What If It's All Happening For Us? by Amanda Johnson on Amazon

LinkedIn is one of the most powerful online platforms for networking and business building. If you are using the power of LinkedIn to build meaningful and long-lasting connections, then your business is missing out. In order to grow your business in the right direction, you must first need to understand your vision and goal. https://www.youtube.com/watch?v=kUq4ZhhQ0so&pp=ygUPcm9iZXJ0cGxhbmsgODYz Janice Porter is a LinkedIn expert and trainer who helps business professionals build relationships and attract new clients, strategic partners, and referrals through LinkedIn. She believes that all business owners need a magnetic LinkedIn profile to showcase their expertise and connect with the right people. Today, Janice discusses the importance of having an optimized LinkedIn profile, including key elements like the header, headshot, headline, and "about" section. Quotes “If you're in business today, you need to be on LinkedIn and have a profile that works for you, as it is highly indexed by Google.” - Janice Porter “LinkedIn is really about your profile. It provides insight into you, your personality, and how you serve people.” - Janice Porter “Be consistent and know your purpose for using the platform. It's so powerful and so underutilized.” - Janice Porter Takeaways 04:29 Having a fully optimized LinkedIn profile, with attention to the header, headshot, headline, and "about" section, is crucial for making a strong first impression and showcasing your expertise. 10:59 LinkedIn is a platform for building genuine business relationships, not just pitching products or services, so the approach should be focused on connecting and engaging, not just promoting. 12:45 It's important to be selective and strategic about which LinkedIn connections to pursue, rather than just accepting every request, in order to focus on the most promising opportunities. 15:47 Consistently posting relevant content on LinkedIn can help establish oneself as an authority in their industry and attract the right connections. 19:52 Utilizing new LinkedIn features like video messaging can help one's messages stand out and foster more personal connections. Resources Janice Porter: Stay Connected. Be Remembered. Follow Janice Porter on Facebook Follow Janice Porter on Twitter Connect with Janice Porter on LinkedIn

When it comes to operating your business, one method to avoid internal conflict is to identify and simplify how various teams define success. You must assess how teams collaborate, processes operate, and data flows. Remove any barriers that are preventing you from getting things done. You should examine how you manage your firm and who is operating it. https://www.youtube.com/watch?v=Rvt54ioPKUc Mike Filsaime is a legendary internet marketing expert with over 20 years of experience, currently the Co-Founder & CEO at Groove Digital, LLC. He has created numerous successful software platforms like WebinarJam, EverWebinar, and Kartra. Today, Mike talks about his journey from the car business to the world of online marketing and software development. He shares insights on common mistakes entrepreneurs make, the importance of focus and prioritization, and the lessons he learned from past business partnerships. Quotes “Fail quickly; you will learn more from your failures than from your education.” - Mike Filsaime “Partnerships are like marriages. You can love someone, but things don't always work out.” - Mike Filsaime “Follow your passion. Entrepreneurs take risks, but don't do anything reckless. Make sure you have your ducks lined up.” - Mike Filsaime Takeaways 08:59 Embracing the imperfections of a new project and taking action is better than overthinking and delaying launch. 12:14 Prioritizing tasks and focusing on one project at a time is crucial for avoiding burnout and achieving success. 13:14 Failing quickly and learning from mistakes is more valuable than extensive education. 16:07 Carefully structuring business partnerships with clear contracts and shared vision is essential to avoid conflicts and ensure long-term success. 22:32 Having a clear contract in place for business partnerships can help resolve conflicts and make difficult decisions easier. 34:05 Pursuing your passion and taking calculated risks can lead to fulfilling entrepreneurial journeys. Resources GrooveDigital: Superpowers For Digital Marketers Mike Filsaime: Known as the "Michael Jordan" of Digital marketing. Follow Mike Filsaime on Facebook Connect with Mike Filsaime on LinkedIn

What goes through people's heads when they go inside your business? - How is your business credibility? Are you trusted? People make a rapid judgment about your credibility before you even start outlining benefits and features. At times like this, business credibility is supposed to work its magic. It's the glue that holds businesses together with their consumers and the communities they do business. https://www.youtube.com/watch?v=2lWQUN9DWHQ&pp=ygUPcm9iZXJ0cGxhbmsgODYx Mitchell Levy is a global credibility expert, two-time TEDx speaker, and international best-selling author of over 60 books. He is the founder of Credibility Nation, a membership community focused on helping thought leaders build their credibility. Today, Mitch shares his insights on the importance of being seen and heard as a thought leader, emphasizing the need to embrace one's uniqueness and avoid striving for perfection in conversations and personal branding. Quotes “Credibility is the quality that makes you trusted, known, and liked.” - Mitchell Levy “If we did nothing more than act credible, we would be more humane to each other.” - Mitchell Levy “If you can clearly articulate your purpose, when people see you physically, they will know exactly who you are and what you do.” - Mitchell Levy Takeaways 02:20 Embracing imperfections and uniqueness in conversations can lead to more authentic connections. 06:51 Clearly articulating one's purpose in 10 words or less is key to capturing attention and building trust. 18:41 Aligning one's online and offline presence around a clear purpose can help attract the right audience. 20:56 Consistently living and sharing one's purpose is essential for building credibility and visibility. 23:39 Overcoming past struggles and finding one's superpower can enable helping others succeed. Resources Mitchell Levy: Delivers Executive Gravitas Through Clarity & Credibility Follow Happy About on Facebook Connect with Mitchell Levy on LinkedIn Join the Credibility Nation: For Humans Who Want to Be Seen as Credible.

Many people avoid publishing a book because of the complexity. It takes a lot of effort to force yourself to sit down, brainstorm, write, edit, rewrite, edit, trim, add, rewrite, workshop, rewrite, and rewrite some more. https://www.youtube.com/watch?v=sf3SVXTRREA Kathy Sparrow is a mentor for aspiring writers of nonfiction, fiction, and poetry, with over two decades of experience. She is the co-author and project leader of "Ignite Your Leadership: Proven Tools for Leaders to Energize Teams, Fuel Momentum, and Accelerate Results." Today, Kathy talks about creating a business plan for your book, including a literary marketing plan, comparable titles, and a comprehensive marketing strategy to reach your audience effectively. Quotes “Unless we write it down, when it comes time to launch, we'll be so busy doing everything else that we might forget some things.” - Kathy Sparrow “We have to believe in ourselves enough and believe in our writing enough to brag—just do a little shameless bragging about ourselves.” - Kathy Sparrow “We leave something for future generations by sharing our words and our messages.” - Kathy Sparrow Takeaways 01:14 Creating a comprehensive business plan and literary marketing strategy is crucial for the success of a book. 05:19 Researching and understanding the competitive landscape in your genre can help you effectively market and position your book. 07:12 Building a network of influencers and collaborators is essential for promoting your book and reaching a wider audience. 13:07 Consistent, even small, daily efforts towards marketing and promoting your book are more effective than sporadic, larger efforts. 21:10 Hybrid publishing can provide authors with the support and resources they need to successfully bring their book to market. Resources A Writable Life: You have a story to tell… Let me show you how! Follow A Writable Life on Facebook Connect with Kathy Sparrow on LinkedIn Get a copy of Ignite Your Leadership: Proven Tools for Leaders to Energize Teams, Fuel Momentum, and Accelerate Results co-authored by Kathy Sparrow, et. al on Amazon

Consumers are wiser than ever before, and they recognize when they're being sold to. It is for this reason that we’ve seen dramatic transformation in the industry in the last decade. Marketers are now turning to inbound marketing strategies to help them attract new customers. It's no longer enough to have a fantastic product and catchy taglines. Companies must now become industry knowledge epicenters for everything customers need to know. https://www.youtube.com/watch?v=Cl7I00FB534 Matthew Stibbe is the CEO of Articulate Marketing, a marketing agency that specializes in the technology sector. As a serial entrepreneur, marketing maven, writer, and wine enthusiast, Matthew brings a wealth of experience to the table. Today, Matthew discusses the importance of correlating the results from the content that Articulate Marketing creates, as well as the challenges of transitioning from a "heroic leadership" model to a "professional management" approach within his own business. Quotes “We're evolving from what I would call heroic leadership—me, on my own, as the entrepreneur saying, 'This is what we're doing, go this way'—towards a model of professional management.” - Matthew Stibbe “We're all sent here to learn on this planet, and I feel like I'm learning something new every day.” - Matthew Stibbe “Sometimes difficult, challenging clients are the very best—they keep you on edge.” - Matthew Stibbe Takeaways 00:54 Tracking the performance of content and identifying high-value pieces is crucial for marketing and sales success. 07:55 Transitioning from a "heroic leadership" model to a "professional management" approach can be challenging for entrepreneurs, but necessary for business growth. 12:29 Combining marketing intuition with data analysis is key to effectively using data in marketing. 15:28 Adopting an iterative, experiment-driven approach to marketing activities can help agencies stay accountable and provide tangible results for clients. 22:57 Making use of free tools like Google Search Console and PageSpeed Insights can provide valuable insights to improve website performance. Resources Articulate Marketing: Build your Difference Engine ® with Brand Strategy Websites Copywriting and HubSpot Follow Articulate Marketing on Facebook Connect with Mathews Stibbe on LinkedIn

It's difficult to generate business leads. With so much competition on the market, the battle for exposure is important. Advertising has come a long way, thanks to today's technology. On the other hand, social media has become so saturated with information that it has shortened their attention span. How can you stand out in this environment? https://www.youtube.com/watch?v=R5Uj1aoE1Cw Sarah Dupree is a seasoned professional in the advertising industry, with over 17 years of experience, and owner of Dream Weaver Media. She has dedicated her expertise to helping entrepreneurs and small businesses create effective marketing plans for social media. Today, Sarah shares her approach to social media strategy, emphasizing the importance of understanding your target audience, leveraging your unique abilities, and delivering authentic content that provides value to your followers, rather than just promoting your business. Quotes “You have to really know who you're talking to and what their interests are. You also have to be aware of your unique abilities, talents, and experiences—all of which can speak to and help these people.” - Sarah Dupree “The more you do it, the more comfortable you're going to get. Really prioritizing and asking yourself if creating this content is important to you is key.” - Sarah Dupree “I help people save time by providing expert knowledge behind all the steps. We start with brainstorming, and I'm there holding your hand through the entire process.” - Sarah Dupree Takeaways 01:48 Developing a strategic social media marketing plan that focuses on providing value to your target audience, rather than just promoting your business, is key to building trust and authority. 08:00 Using your unique experiences, talents, and abilities to create authentic, visually-appealing content can help you stand out and engage your followers on social media. 11:31 Overcoming the fear of being "on display" and embracing the potential benefits of creating content in public spaces can lead to unexpected opportunities. 15:21 Prioritizing one primary social media platform and repurposing content across other channels can help streamline your social media efforts. 16:28 Understanding the nuances and audience preferences of different social media platforms, such as the more "judgmental" nature of Instagram versus the more supportive environment of TikTok, can inform your content strategy. Resources Dream Weaver Media: Creating Purpose-Driven Marketing Visuals Follow Sarah Dupree on Facebook Connect with Sarah Dupree on LinkedIn

Is your company presenting itself in a positive light now that information is readily available online? Consumers use the internet for everything from product research to finding out where a business is located and operation hours. Even a simple, well-designed website can provide you a competitive advantage in your business, and if you sell things, your site can help you develop your business quickly and affordably. https://www.youtube.com/watch?v=6sW_rjCUBYE Paul Mackiewicz is the CEO and founder of Hashtag Smart Marketing (now Honorable Marketing), a digital marketing agency based in Los Angeles. As an Army veteran and former golf pro, Paul brings a unique perspective to his work with attorneys and doctors, helping them navigate the ever-changing landscape of online marketing. With a focus on the "zero moment of truth" concept, Paul helps his clients understand the importance of online reviews, social proof, and building memorable relationships with their target audience. Today, Paul discusses the significance of the "zero moment of truth" and how it has transformed the way businesses need to approach their digital marketing strategies. Quotes “The zero moment of truth is an amazing concept. It highlights how we all now have access to technology and information like never before.” - Paul Mackiewicz “If you can use video, or even your social posts or comments, as a way to differentiate yourself and showcase your specialties and expertise, you can quickly create an emotional connection with people.” - Paul Mackiewicz “Cover your bases first, and you'd be amazed at the impact that can have. After that, everything else becomes quite a bit easier, especially when you look great in comparison to others.” - Paul Mackiewicz Takeaways 00:55 Embracing the "zero moment of truth" concept is crucial for businesses to stay competitive in the digital age. 06:34 Differentiating oneself through personalized content and emotional connections can help build trust and loyalty with potential clients. 16:07 Optimizing and maintaining a strong online presence, starting with the basics like Google Business Listings, is essential for businesses to be prepared for comparison. 21:40 Adopting a fearless and proactive mindset can help business owners navigate the challenges and seize the opportunities in the current market. 25:17 Taking advantage of technology and automation tools can streamline online marketing efforts and free up time for more strategic initiatives. Resources Honorable Marketing: Small and Solo Law Firm Marketing. Maximize Your Marketing Energy Follow Hashtag Smart Marketing on Facebook Connect with Paul Mackiewicz on LinkedIn

Do you want to be your customers' first choice when it comes to Amazon purchases? With changing purchasing preferences, it's time to invest in building an outstanding Amazon product listing. Product listing optimization based on SEO characteristics assists brands in ranking higher as well as increasing traffic, which enhances visibility and conversion rates. https://www.youtube.com/watch?v=HUvX8QFJOtI Mac Schlesinger is the founder of Best Seller Listers, a marketing company that helps Amazon sellers create high-performing product listings. He has also started Seller Centry, a service that monitors Amazon seller accounts to prevent suspensions. In addition, Mac co-founded the Amazon Powwow, a popular in-person event series for Amazon sellers. Today, Mac shares his journey into the world of Amazon selling, discussing the importance of treating your Amazon business as a real company, not just a side hustle. Quotes “If you really want to win, you have to be fully in it to win it.” - Mac Schlesinger “You really have to build it as a real business, focus on it, and be competitive because there are so many competitors out there.” - Mac Schlesinger “It's up to you. It's your money and your decision. But let me tell you, try doing it yourself and see if you're good at it.” - Mac Schlesinger Takeaways 11:52 Treat your Amazon business as a real company, not just a side hustle. Invest the necessary time, money, and effort to build a sustainable business. 13:23 Avoid the "get-rich-quick" mindset when it comes to selling on Amazon. The market is highly competitive, and success requires a long-term, strategic approach. 16:02 Outsource tasks and services that are not your core expertise. Focus on your strengths and let professionals handle the rest to maximize efficiency and growth. 20:31 Be prepared to invest a minimum of $10,000 to start an Amazon business, with the understanding that more may be needed for highly competitive products or extensive marketing. 23:55 Overcoming shyness and building a personal brand can be a powerful asset in the Amazon seller community, as it helps you connect with and serve your target audience. Resources Best Seller Listers: Rank the Best, Outsell the Rest Seller Centry: Amazon Anxiety Keeping You Up at Night? Put Your Worries to Rest. Powwow Events: Leading the Way in Industry Conferences and Expos. Follow Best Seller Listers on Facebook Connect with Mac Schlesinger on LinkedIn

Want to gain more Visibility to connect with more people? Then you need an effective PR and Marketing Strategy. But how do you leverage them to widen your audience? https://www.youtube.com/watch?v=nb4XGxyn2N8 Amanda Berlin is a business consultant, visibility strategist, and podcast host who has worked with clients for over 20 years. She previously worked in the corporate world of public relations, helping large companies like pharmaceutical and financial firms increase their visibility. Now, Amanda uses her expertise to help entrepreneurs and small business owners raise their profile and grow their impact through strategic partnerships, speaking opportunities, and media appearances. Today, Amanda discusses the three key pillars of visibility that she recommends for her clients: collaborations and alliances, speaking events, and media placements. Quotes “PR is based on earned visibility—visibility that you earn by positioning yourself as an expert and having valuable ideas to disseminate.” - Amanda Berlin “The fastest track to visibility that generates leads, new clients, and revenue is through collaborations and alliances.” - Amanda Berlin “All of us have something important to contribute, and it is our responsibility to do the work to make our voices heard.” - Amanda Berlin Takeaways 00:56 PR (public relations) is about building relationships and earning visibility, not just paid advertising. 04:16 Visibility tactics should be tailored to your specific business goals, whether that's client acquisition, validation, or long-term awareness. 11:26 Collaborations and strategic partnerships are one of the fastest ways to build trust and credibility with a new audience. 14:03 Speaking opportunities, both on stages and through hosting your own events, can also quickly generate trust and lead to new clients. 14:43 Media placements are valuable for validating your expertise, but should be part of a broader visibility strategy. 25:48 Raising your voice and making yourself visible, despite the discomfort, is a responsibility to support the people who need your expertise and ideas. Resources Amanda Berlin: Fractional CMO Marketing and Business Development for Service-Based Businesses Follow Amanda Berlin on Facebook Connect with Amanda Berlin on LinkedIn The Empowered Publicity Podcast hosted by Amanda Berlin on Spotify Podcasts

Why should you ensure that your website marketing focuses on the client? How can you optimize your marketing for a million-dollar practice? Need more results from your website? If you want to grow your business faster, you need a revenue growth plan. https://www.youtube.com/watch?v=p3-gtsI-B5g Michael Buzinski is the CEO of Buzzworthy, a website marketing company. He is a lifelong entrepreneur, a digital marketing thought leader, and a Best-Selling Author. Michael Buzinski was dubbed a "visionary marketer" by the American Marketing Association. Today, Michael discussed his "Rule of 26" concept, which outlines a simple three-step digital marketing strategy to double a service-based business's revenue from its website. Quotes “The rule of 26 states that if you increase the unique traffic to your website by 26%, then increase the conversion rate of that traffic by 26%, and increase your average value per client by 26%, you'll achieve a compounded output of 100% more revenue from your website.” - Michael Buzinski “Nine times out of ten, I hear, 'If I raise my prices, I'll lose my clients.' And I usually respond with, 'Those aren't the right clients.' If you can't charge what you're actually worth, you do not have good clients.” - Michael Buzinski “If you try to talk to everyone, you will become no one because you can please some of the people some of the time, but you cannot please all the people all the time.” - Michael Buzinski Takeaways 01:09 Increasing the average value per client, conversion rate, and website traffic by just 26% each can lead to a 100% increase in revenue for a service-based business. 05:12 Raising prices may cause some clients to leave, but those are likely not the right clients for the business. Focusing on the right, high-value clients is key. 16:29 Clearly defining the specific problem the business solves and the target audience is crucial for effective marketing and standing out from the competition. 23:25 Regularly reviewing and updating the business website to ensure it reflects the current offerings and messaging is essential for maintaining a strong online presence. 25:21 Providing a clear, compelling customer journey and brand story on the website can significantly improve conversion rates. Resources Buzzworthy: Master Profitable and Buzzworthy Marketing Follow Michael Buzinski on Facebook Connect with Michael Buzinski on LinkedIn

Are you afraid of podcasting? Do you get burned out when producing your podcast? The number of people who listen to podcasts, as well as the number of podcasts that people listen to, is growing in tandem with the growth of podcasts. https://www.youtube.com/watch?v=DM-69UTS3GQ Lyndsay Phillips is the founder of Smooth Business Growth, a company that specializes in helping entrepreneurs leverage the power of podcasting to grow their businesses. Lindsey is also the host of the "Leverage Your Podcast" podcast, where she shares her expertise on using podcasting as a marketing tool. Today, Lyndsay talks about the benefits of podcasting and shared her insights on how to effectively promote and leverage a podcast. She emphasizes the importance of consistency, strategic promotion, and utilizing various platforms to reach a wider audience. Quotes “There is always room and time to launch a podcast, start podcast guesting, or simply use it to grow your business.” - Lyndsay Phillips “It's amazing how many people do not email their list when a new episode comes out. You want to nurture your list, be top of mind, and showcase that you're an expert and connected in the industry.” - Lyndsay Phillips “You have to be realistic about your goals and expectations going into it. For me, when I first started out, it was about getting my name out there, meeting other people, and growing my email list.” - Lyndsay Phillips Takeaways 00:57 Podcasting is still a growing and viable marketing channel, with room for new entrants to find success. 04:39 Consistently promoting podcast episodes across multiple platforms and channels is crucial for building an audience. 06:44 Leveraging email marketing to nurture your list and keep them engaged with your podcast content can be a powerful strategy. 21:17 Having a system and checklist in place for podcast promotion and repurposing content can help streamline the process and ensure consistency. 25:05 Focusing on the core goals and objectives of your podcast, rather than getting caught up in minor details, is the key to getting started and finding success. Resources Smooth Business Growth: Leverage and Repurpose Your Podcast, Talks & Interviews in Powerful Ways To Boost Your Authority, Leads & Income Follow Lyndsay Phillips on Facebook Connect with Lyndsay Phillips on LinkedIn Subscribe to Leverage Your Podcast hosted by Lyndsay Phillips on Apple Podcasts

Being a writer or simply someone who wants to write for content creation is difficult for many individuals. Not because they don't know how to do it, but because they fear they won't be able to hold the reader's attention from the minute they begin reading the material. https://www.youtube.com/watch?v=-0lP7XTASu0 Pankil Shah is the CEO and co-founder of Outranking.io, an AI platform that helps writers, editors, and SEO professionals create impactful web content. With over 10 years of experience leading product and growth for startups, Pankil is an entrepreneur and SaaS product and content marketing expert. Today, Pankil discusses Outranking.io's AI-powered writing assistant that helps create factual, SEO-optimized content for web pages, blog posts, landing pages, and more. Quotes “The problem with AI is that it's trained based on old data, so it doesn't really know the new concepts or what happened today.” - Pankil Shah “Many tools out there do an excellent job at one thing, and that thing is brainstorming. You are going to read through the entire output and then modify it according to your needs.” - Pankil Shah “This is the one piece of advice I give to all marketers creating content: Ditch the editors that focus solely on keyword density and look elsewhere. That's not how you create content for 2021.” - Pankil Shah Takeaways 00:49 AI-powered writing tools need to be able to generate factual, up-to-date content, not just fictional or outdated information. 07:40 Leveraging AI to assist with research and content structure can save writers significant time and effort. 09:34 A modular, step-by-step approach to content creation, with guidance from the AI, is more effective than simply generating an entire piece of content at once. 15:48 Optimizing existing content can be just as important as creating new content, in order to maximize search engine visibility and traffic. 19:45 Focusing on user intent and readability is more important than just targeting specific keywords when creating content. Resources Connect with Pankil Shah on LinkedIn Vclassrooming School: Software to Manage College, University & Schools Follow Pankil Shah on X (Twitter) Outranking: Create People-First Content and Rank with Confidence!

People management and ensuring that qualified workers, are assigned in their optimal position of competency are crucial to achieving exponential growth in the following years. Simply preventing obstacles in the process is vital for sustainability and efficiency, as is supporting people in feeling valued, excited, and committed to the work they accomplish. https://www.youtube.com/watch?v=ewj4G-aOH-o Alli Trusell is the Chief of Staff at Wunderkind, a fast-growing SaaS and marketing firm. She is an expert in communications, people management, culture, and performance. Today, Alli discusses the changing landscape of the workplace, the importance of aligning employees' values and passions, and the strategies companies can use to retain top talent in a highly competitive job market. Quotes “There's a real emotional connection to taking a new job that we haven't seen before. It's a harder thing to combat from an attrition perspective. We really have to align with people's values.” - Alli Trusell “I would much rather hire someone who is passionate, driven, and curious about what they're going to be doing than someone who is cookie-cutter perfect from a resume perspective.” - Alli Trusell “Be happy in what you do. It's something you have some control over. If you're not happy at your job, consider finding one that brings you joy.” - Alli Trusell Takeaways 00:39 Companies need to focus on aligning employee values and passions to retain top talent in a highly competitive job market. 11:01 Managers should encourage open communication, provide opportunities for growth and development, and ensure employees are not overworked or burnt out. 16:38 Personalized experiences and a focus on the customer can help brands stand out in a crowded digital landscape. 18:57 Embracing diversity of thought and background can foster innovation and create a positive work culture. 19:47 Passion, curiosity, and a willingness to tackle challenging problems are highly valued traits in potential hires. Resources Connect with Alli Trussell on LinkedIn Follow Alli Trussell on Facebook Wunderkind: Unlock a new top revenue channel

Business growth can be a long-term and challenging process and many successful small business owners are continuously looking to expand their customer base and grow their businesses. One of the elements of growing a business is having access to a steady stream of leads, and business owners should invest in this necessary evil called "digital marketing." https://www.youtube.com/watch?v=7rsj7gYccp4 Sean Rosensteel is the founder of Savvy Pro Web, a company that builds professional websites to increase credibility, generate leads, and win clients. As a lifelong entrepreneur, Sean shares his expertise on the importance of empathy and understanding your customer's journey when creating an effective website. Today, Sean talks about the strategic approach to website design, emphasizing the need to focus on solving the visitor's problems rather than just promoting your own business. Quotes “What we really need to be doing is expressing empathy for the visitor, the prospect we're serving, whether we have a service business or a product business.” - Sean Rosensteel “Marketing is trial and error. That's been my experience. I've been a marketer for roughly 15 years, and to me, it all boils down to trial and error.” - Sean Rosensteel “If your website isn't effective, if you have a website that doesn't work, you're just going to get the same results, and you'll just end up paying more for it.” - Sean Rosensteel Takeaways 01:11 Focusing on solving the visitor's problems, rather than just promoting your own business, is key to creating an effective website. 03:22 Understanding your customer's journey and their level of expertise in your industry is crucial for using the right language and approach on your website. 13:12 Adopting a trial-and-error mindset and setting clear budgets and timelines for marketing experiments can help you make data-driven decisions. 21:52 Ensuring your website is effective and converting visitors before investing in traffic-driving strategies is a more efficient approach. 26:12 Leveraging existing traffic and optimizing your website can often yield better results than constantly seeking new sources of traffic. Resources Savvy Pro Web: Thank You. Sean Rosensteel: Live Life On Your Terms and Break Free from Conventional Wisdom Follow Sean Rosensteel on Facebook Connect with Sean Rosensteel on LinkedIn Get a copy of The School of Intentional Living: A Real-World Approach to Living Life on Your Terms by Sean Rosensteel on Amazon

I have a question for my fellow founders, small business owners, and entrepreneurs: Do you work for your business or is your business working for you? Do you wish you had a business that could develop quickly, be extremely profitable, and scale without you? Do you have a wonderful concept but aren't sure how to turn it into a product that will generate a reliable, regular cash stream? https://www.youtube.com/watch?v=x6qzzzXStTU&pp=ygUQcm9iZXJ0IHBsYW5rIDg0OQ%3D%3D Max Traylor is a coach, consultant, and strategy expert who helps productize consulting services. He is the host of the interview show "Beers with Max" and the author of the book "Agency Survival Guide: How to Productize Consulting Services and Do Other Things Better Too." Today, Max discusses the importance of building a business that aligns with your personal life, the power of positioning your knowledge as a premium offering, and the strategies for finding and targeting your ideal clients. Quotes “The lesson to my five-year-old business self would be to put your personal life first and build a business that works around your personal life, not the other way around.” - Max Traylor “The money you make has nothing to do with what you do. It has to do with who you're selling to, who you're working with, and what they perceive the value to be.” - Max Traylor “Don't wait for your best clients to show up; you have to go get them. If you're not staring at a list of your next 40 ideal customers, you're doing it wrong.” - Max Traylor Takeaways 01:14 Building a business around your personal life and lifestyle is key to achieving work-life balance. 03:47 Positioning your knowledge and expertise as a premium offering allows you to charge higher prices and create scalable revenue streams. 09:18 Embracing the mindset that "no" is the start of a valuable conversation, not the end, can help you overcome limiting beliefs about pricing. 12:36 Actively pursuing and targeting your ideal clients, rather than waiting for them to find you, is crucial for business growth. 18:36 Maintaining a consistent pipeline of 15-20 new prospect conversations per month is a good target to ensure a steady flow of new business. 23:13 Defining what "growth" means to you personally, whether that's increased revenue or more personal time, is crucial for setting the right goals. Resources Max Traylor: I help service providers do consulting better Follow Max Traylor on Facebook Connect with Max Traylor on LinkedIn Subscribe to Beers With Max Podcast hosted by Max Traylor on Spotify Podcasts Get a copy of Agency Survival Guide: How to Productize Consulting Services and Do Other Things Better Too. by Max Traylor on Amazon

Want to improve your public speaking and communication skills? While most diverse speakers and trainers focus on theories, definitions, and intangible rhetoric, Odell's presentations and training focus on skills leaders can learn and apply. When you hire him, you get an energetic, dynamic, and knowledgeable speaker that teaches skills that will help you thrive in diverse settings and situations. https://www.youtube.com/watch?v=pewVXTGT4PA&pp=ygUQcm9iZXJ0IHBsYW5rIDg0OA%3D%3D Odell Bizell is a business coach who teaches entrepreneurs and small business owners how to double their income with public speaking. He is the author of 10 books and has partnered with over 240 colleges as a motivational speaker. Odell has also worked with the military to teach communication skills to emerging professionals in 45 states. Today, Odell talks about the importance of making your customers feel something in order to increase the likelihood of them buying from you. He shares a case study of a client who used observational humor and an "anti-campaign" to market his services. Quotes “If you can't evoke an emotional response from your customer or client, the likelihood of them buying from you is very low.” - Odell Bizell “Instead of just saying, ‘Well, I am so great,’ try this approach: ‘Hey, let's see what makes things so great about you. What's your job like? What's your lifestyle like?’ This way, you gather all the data.” - Odell Bizell “Think about what you truly represent and embody in your life. Then, identify events and opportunities that align with and support that outcome.” - Odell Bizell Takeaways 00:58 Connecting with your audience on an emotional level is crucial for increasing sales and conversions. 05:32 Observational humor and "anti-campaigns" can be effective marketing strategies to stand out and engage your target audience. 11:01 Focusing on speaking with your customers, rather than just talking at them, is essential for building trust and rapport. 17:18 Reverse-engineering your approach by identifying your ideal clients and their needs is key to creating effective public speaking and marketing campaigns. 21:48 Providing monetary incentives for existing clients to attend your events can be a powerful way to deepen relationships and generate new leads. Resources Impact Speaker Academy: You Will Learn How to Guarantee Yourself to Get Highly Paid Speeches Odell Bizzell: Dynamic keynote speaker, author, communication expert, and leading authority on conversations that create change. Follow Odell Speaks on Facebook Connect with Odell Bizzell on LinkedIn

When you become a business owner, your main goal is to establish your brand and grow, but turning a small business into a big one is not easy. Unfortunately, this doesn't happen overnight. Growth is an ongoing process that requires hard work, patience, and dedication. There's no particular step or secret way to surpass other businesses in the industry or achieve immediate success. https://www.youtube.com/watch?v=eH8V0T2DVQQ&pp=ygUQcm9iZXJ0IHBsYW5rIDg0Nw%3D%3D Tim Redmond is the founder of Redmond Growth Consulting, a business growth company that helps service-based businesses like contractors, doctors, lawyers, and accountants to increase their profits, streamline their operations, and gain more freedom in their lives. With over 20 years of experience in business coaching and consulting, Tim has helped numerous clients transform their businesses and achieve remarkable results, such as one plumber client who grew his monthly revenue from $100,000 to $500,000. Today, Tim shares his insights on how businesses can break out of the scarcity mindset and embrace an abundance mindset, focusing on improving lead generation, pricing, sales processes, and building effective teams. Quotes “We're created to create, yet often we go in kind of checked out. Instead of acting upon our surroundings to make our world operate and behave the way we want, we become more victimized by what's going on.” - Tim Redmond “If you have a service company, the more you serve, the more you make, and hopefully the happier people are. That's creating wealth.” - Tim Redmond “Your business doesn't require as much work as you think it does. If you have systems in place and create a cadence in your business, it can run more efficiently.” - Tim Redmond Takeaways 01:02 Businesses can transform their operations and profitability by improving lead generation, pricing, sales processes, and building effective teams. 06:12 Maintaining regular communication and getting customer reviews can unlock significant untapped revenue potential for service-based businesses. 11:18 Implementing systems and creating a structured cadence in the business can reduce the time and effort required, allowing business owners to work less while earning more. 16:35 Shifting from a scarcity mindset to an abundance mindset can unlock new possibilities and help business owners achieve their desired goals. 21:27 Dreaming and clearly defining what one wants their business to provide can unleash the brain's creativity and lead to exciting new opportunities. Resources Redmond Growth Consulting: We Fix Your Construction & Service Business For Good. Follow Redmond Growth on Facebook Connect with Tim Redmond on LinkedIn

Having a firm plan for what you want to accomplish is similar to having steadfast strategies for winning a conflict. We must be adaptable and malleable to embrace the changes and challenges that life throws at us. Only those who are persistent and consistent in their acts in achieving their goals in this lifetime get rewarded. https://www.youtube.com/watch?v=wUOj-5mHf40&pp=ygUQcm9iZXJ0IHBsYW5rIDg0Ng%3D%3D Corine La Font is a PR practitioner with over 10 years of experience. She is a Toastmaster since 2012 and has held the position of PR manager at the division and district level. She is also the host of the Between The Lines Podcast. Today, Corine talks about the importance of building authentic relationships in business, being adaptable and open to new opportunities, and the value of providing quality over quantity when it comes to networking and content creation. Quotes “Be liquid, be flexible, be open, be malleable, be resilient. Don't be so tight about anything, because things may come that are better, and you could just ignore them because you're so fixated on this particular part.” - Corine Lafont “You have to keep at it; you build it, and you build it. I have loads of content that I need to distill and do a lot of work with, but you just can't stop. You have to know what really matters to you the most.” - Corine Lafont “Don't gripe, stop complaining. We don't have time for that; it actually makes you get older, wither away, and live a very Grinch-like life. Let's come back to the childlike bliss, joy, and innocence that we are supposed to be living.” - Corine Lafont Takeaways 02:08 Building authentic relationships and being open to new opportunities is key to business growth and success. 12:23 Measuring results is important, but quality of relationships and experiences should be prioritized over pure numbers. 21:33 Consistency and discipline in showing up, even when you don't feel like it, can lead to long-term benefits and freedom. 25:17 Maintaining a positive, grateful, and adaptable mindset can help entrepreneurs navigate the ups and downs of running a business. 26:03 Providing value to others, rather than focusing solely on personal gain, can lead to unexpected and rewarding collaborations. Resources Subscribe to Between The Lines Lines on Anchor FM La Font And Associates: PUBLIC RELATIONS AND COMMUNICATIONS CONSULTANCY Follow Corine La Font on Facebook Connect with Corine La Font on LinkedIn Follow Corine La Font on Twitter

Traditional marketing methods like email blasts used to do the trick, but today's landscape has become more competitive and information-rich, making it tougher for businesses to track, reach, and connect with potential customers. Lead generation, which is all about sparking and capturing interest in a product or service to build a sales funnel, helps businesses nurture prospects until they're ready to buy. It's a valuable strategy for any business, big or small, in both the B2C and B2B sectors. https://www.youtube.com/watch?v=TWIhZYRpJ9s&pp=ygUQcm9iZXJ0IHBsYW5rIDg0NQ%3D%3D Bob Regnerus is a digital marketing expert and the author of the book "Ultimate Guide to Facebook Advertising." As a sought-after expert in Facebook advertising, deep funnel, and video marketing strategies, Bob shares his insights on how businesses can effectively leverage Facebook ads to generate leads for their business. Today, Bob talks about understanding the customer journey and creating targeted, engaging content to connect with your audience on Facebook. Quotes “The fact is, if you do certain things right, you do the fundamentals right, you are going to get responses.” - Bob Regnerus “We can bid better than you. We could probably target better than you, but the one thing we can't do better than you is creative.” - Bob Regnerus “What it's really about these days is the fundamentals of marketing: connect with people on multiple media and use Facebook to reach out to people.” - Bob Regnerus Takeaways 02:59 Focusing on the fundamentals of marketing, such as connecting with your audience on multiple media channels, is crucial for success with Facebook ads. 03:57 Using the power of Facebook's algorithm to get your content in front of the right people, by optimizing for specific actions like conversions or video views, can improve your ad performance. 07:43 Understanding the customer journey and creating targeted, engaging content at each stage of the funnel is more effective than trying to make a direct sale to a cold audience. 15:49 Building trust and authenticity through the use of personal, storytelling-based video content can help cut through the noise and connect with your target market. 21:33 Short, entertaining video content that emotionally connects with the audience and provides value can help build trust and reduce resistance to marketing offers. Resources Feed Stories: Turn Your Story Into Sales Bob Regnerus: I help you imagine, design, and write the next chapters of your life, even when you don't know what it looks like yet Connect with Bob Regnerus on LinkedIn Get a copy of Ultimate Guide to Facebook Advertising by Bob Regnerus on Amazon Follow Bob Regnerus on Twitter

The interests of small and medium-sized businesses, as well as influencers, were not effectively represented in the market. The majority of the platforms were designed by engineers and included a variety of analytical and search functions. https://www.youtube.com/watch?v=5CQeNYo8vbQ&pp=ygUQcm9iZXJ0IHBsYW5rIDg0NA%3D%3D Igor Fedenkoff is the co-founder of Brybe, a platform that connects freelancers and influencers with businesses. With over a decade of experience as a serial entrepreneur, Igor has a background in creating successful startups in the healthcare and hospitality industries. Today, Igor discusses how Brybe aims to provide a more user-friendly and cost-effective alternative to existing freelancing platforms, focusing on the needs of both small businesses and digital professionals. Quotes “We're brand new and built by marketers, not engineers. This is an extremely well-based, but on the back end, a very complex engine.” - Igor Fedenkoff “Influencer marketing is great and is going to grow. I think smaller influencers actually have a much larger chance of succeeding because they're local and a lot more engaged.” - Igor Fedenkoff “We take it upon ourselves to make sure that people make an educational decision by promoting themselves with Brybe.” - Igor Fedenkoff Takeaways 01:14 Brybe aims to provide a more user-friendly and cost-effective alternative to existing freelancing platforms, focusing on the needs of both small businesses and digital professionals. 09:24 Smaller influencers can be more effective than larger ones due to their higher engagement rates and more targeted audience. 12:30 Brybe takes an active role in educating its users, including providing legal guidance and fraud prevention measures. 17:20 Brybe is expanding its platform to include online coaches, covering a wider range of digital creators and services. 18:17 Hiring freelancers and influencers through Brybe can be a cost-effective way for businesses to run advertising campaigns and access specialized skills. Resources Brybe: Hire the finest influencers and freelancers for your project Follow Brybe Market Place on Facebook Connect with Igor Fedenkoff on LinkedIn

Expanding your window of opportunity requires you to establish a presence in the digital realm. For some, generating leads and boosting website traffic have proven difficult. https://www.youtube.com/watch?v=wZAm40hkhQw&pp=ygUQcm9iZXJ0IHBsYW5rIDg0Mw%3D%3D Brandon Gaille is the founder of RankIQ, an AI-powered SEO toolset tailored for bloggers and small businesses with a blog. He has over 5 million monthly visitors from over 100,000 first-page Google rankings. Brandon is also the host of the "Blogging Millionaire" podcast, where he teaches SEO growth hacks and monetization strategies to over 20,000 bloggers. Today, Brandon talks about the importance of focusing on low-competition, high-traffic keywords for successful SEO. Quotes “What we do is identify the words, basically saving someone 100 hours they would have to spend on keyword research, and then make sure they don't have user error.” - Brandon Gaille “If you're a blogger and you're starting out, and it's just you, you only have so much time. If you try to do too much, your content won't be the most comprehensive, and you won't rank well.” - Brandon Gaille “You can rank for really low competition keywords. But if you never get people to backlink to your site, you're going to struggle to get there because each site has a zero to 100 score that most people call domain authority.” - Brandon Gaille Takeaways 02:25 Focusing on low-competition, high-traffic keywords is crucial for successful SEO and driving traffic to your blog. 05:00 Using the right tools for keyword research can save you significant time and effort compared to using tools designed for paid advertising. 12:51 Consistently publishing one high-quality blog post per day can lead to rapid growth in traffic and rankings, as opposed to sporadic posting. 17:19 Regularly updating and maintaining your top-performing content is just as important as creating new content to prevent losing hard-earned rankings. 22:18 Building a diverse backlink profile through strategies like appearing on podcasts and using HARO can significantly boost your domain authority and search rankings. Resources Subscribe to The Blogging Millionaire Podcast hosted by Brandon Gaille on Apple Podcasts RankIQ: Write Blog Posts that Rank on Google's 1st Page Follow Brandon Gaille on Facebook Connect with Brandon Gaille on LinkedIn

Are you concerned about the numbers in your business? What are the key areas in which you should concentrate your efforts in order to grow your business? Perhaps one of the reasons you started your business was to make a difference in the world, providing and assisting people with their needs. https://www.youtube.com/watch?v=IK62eNDx74A&pp=ygUQcm9iZXJ0IHBsYW5rIDg0Mg%3D%3D Alex Genadinik is a top 1% Udemy instructor, teaching business, marketing, productivity, and professional skills. With over 500,000 students and 125 courses, he is a prolific creator, having also published 15 books on Amazon and amassed over 2 million views on YouTube. Today, Alex shares his journey of scaling back peripheral activities to focus on his core Udemy business, as well as his exploration of new frontiers like the Metaverse and NFTs, balancing experimentation with prioritizing what's working best. Quotes “If you don't try new things and keep your head down just working, which is what most of us usually do, you will miss the new Bitcoins, the new Metaverses, the new trends. That's where, not always but very often, the rewards are very disproportionate.” - Alex Genadinik “If something is working, really give it a great effort because it's super competitive. If it's not, it's going to be, and you're going to get ahead.” - Alex Genadinik “If you have a lot of these kinds of things, at some point, it becomes this focus, and it's really damaging. This is exactly the antithesis of where we started, where it's like, let's do 80/20 of really good focus.” - Alex Genadinik Takeaways 07:38 Focusing on forward-looking, unique topics can be more profitable than competing in saturated, low-barrier-to-entry markets. 11:46 Adapting to the changing dynamics of established platforms like Amazon is crucial, as they may become less profitable over time. 17:31 Identifying and pursuing new, emerging opportunities can provide significant growth potential, even if the current landscape is uncertain. 25:59 Balancing experimentation with prioritizing what's working best is crucial for business growth, requiring dynamic decision-making. 31:22 Pursuing creative passions like music can be the hardest challenge, but also the most rewarding if the product truly resonates with the audience. Resources PLR Courses: Top-1% PLR Courses In Business, Marketing, Technology, And Programming Buy Online Courses to Resell: Get Hundreds Of Courses Overnight Done for you Course Creation by Experienced Instructors Touched By A Song: Inspiring Music With Touching Lyrics Connect with Alex Genadinik on LinkedIn

Most people start an online business because they want the opportunity, autonomy, and money that comes with being an entrepreneur, but they typically find that they're stuck on a hamster wheel and can't get off. It's a different kind of issue for individuals trying to exit their business, and they don't know where to begin and have no notion how much their company is genuinely worth. https://www.youtube.com/watch?v=Q9pAioMTp_Q&pp=ygUQcm9iZXJ0IHBsYW5rIDg0MQ%3D%3D Joe Valley is the co-owner of Quiet Light Brokerage, an online M&A advisory firm. He has bought and sold a half dozen of his own companies and is the author of the best-selling book "The Exit Printers Playbook." Today, Joe discusses planning your business exit early, understanding the true value of your business, and maximizing the sale price through strategic accounting and financial management. He shares insightful stories of entrepreneurs who successfully sold their online businesses, highlighting the key factors that contributed to their success. Quotes “True wealth is built by selling a business, rather than by building and operating it on a daily basis.” - Joe Valley “Your business is likely your most valuable asset, so why in the world would you go it alone?” - Joe Valley “If you're going to set an exit goal in dollars, you need to know what the current value is, so you know how close or far you are from that.” - Joe Valley Takeaways 01:31 Focusing on both writing a book to share expertise and running an M&A advisory firm can be an effective dual-track approach for an entrepreneur. 04:40 Planning your business exit early is crucial to maximizing the sale value. 12:45 Understanding the true value of your business, including proper accounting and financial management, is key to getting the best deal. 22:24 Seeking guidance from experienced advisors can help entrepreneurs avoid common mistakes and achieve their exit goals. 25:50 Treating your business as a separate entity, rather than just a source of personal income, can lead to greater long-term success. Resources QuiteLight: Get More Offers for Your Online Business Exitpreneur: Learn How to Sell Your Online Business for Top Dollar Connect with Joe Valley on LinkedIn Get a copy of The EXITPreneur's Playbook: How to Sell Your Online Business for Top Dollar by Reverse Engineering Your Pathway to Success by Joe Valley on Amazon

David Finberg is the founder of Peaks Digital Marketing, a digital marketing agency that has generated tens of millions of dollars in revenue for its clients. With over 20 years of experience in website development and search engine optimization, David has been making websites since he was 9 years old. Today, David shares insights on the importance of website speed and how it can impact your search engine rankings, user experience, and overall business success. He discusses strategies for optimizing website speed and using split testing to improve conversion rates. https://www.youtube.com/watch?v=W5H59ygz2AE&pp=ygUQcm9iZXJ0IHBsYW5rIDg0MA%3D%3D In this episode of Marketer of the Day, Finberg shares actionable strategies for improving website performance and conversion rates. He highlights tools like Google PageSpeed Insights, Google Optimize, Hotjar, and Crazy Egg to analyze and optimize sites, demonstrating how small changes—like refining hero content, simplifying forms, and adding social proof—can significantly boost conversions. Finberg encourages business owners to continuously experiment, measure, and iterate to maximize the value of existing traffic while complementing broader SEO and marketing strategies. Peaks Digital Marketing offers free audits and fractionalized marketing support, and Finberg actively shares insights on Instagram, Facebook, and LinkedIn under David A. Finberg. Quotes “If we can better convert the traffic we already have, that’s a one-time fix that can dramatically improve all of your marketing channels.” “PageSpeed is not just a ranking factor, it’s a conversion factor. Faster sites build trust, engagement, and confidence in your brand.” “Small changes above the fold—like images, social proof, or simplifying forms—can triple your conversion rate without increasing traffic.” “Start eating the elephant piece by piece. You don’t have to do it all at once—focus on data-driven experiments to improve your site continuously.” Resources Peaks Digital Marketing: Your Team of SEO Experts - Dedicated to Your Success. Get more leads + traffic with Peaks Digital Marketing. Connect with David Finberg on LinkedIn

Bryan Clayton is the CEO and founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. Prior to starting GreenPal, he owned a landscaping company for 15 years. Today, Brian talks about the journey of bootstrapping GreenPal from the ground up, sharing insights on building a successful business without outside funding and the importance of focusing on customer needs and revenue growth. https://www.youtube.com/watch?v=Bazul1VemZQ&pp=ygUQcm9iZXJ0IHBsYW5rIDgzOQ%3D%3D In this episode of Marketer of the Day, Clayton discusses GreenPal’s approach to creating a seamless marketplace for homeowners and service providers. The app leverages data from Google Street View, aerial imagery, and Zillow to help landscapers provide fast, accurate quotes, streamlining payments and scheduling while maintaining a low take rate of 5–10%. Clayton also highlights the importance of vetting professionals, tracking repeat bookings, and creating a flywheel effect that promotes top-performing contractors. By adding value at every step—from lead generation to payment and rebooking—GreenPal differentiates itself from traditional directories. For homeowners and service providers alike, the platform saves time, reduces friction, and helps professionals build sustainable businesses. GreenPal is available on the App Store and Google Play, and Brian engages with users directly via Instagram @BrianMClayton. Quotes “Bootstrapping means funding the business off of its own revenue. Revenue is the best form of financing because it keeps you focused on what really matters—the customer.” “Once we saw 30 people sign up on a Saturday, we realized people could discover this thing and use it, and if we could get 30, we could get hundreds more.” “We offer a business in a box for landscaping professionals—they can plug in, get their first 100 customers in a couple of months, and improve their livelihood.” “If you’re thinking about starting a business, get in the game. It’s never too late—you didn’t miss it.” Resources GreenPal: USA's #1 'Lawn Care Near Me' Service Follow Bryan Clayton on Instagram Connect with Bryan Clayton on LinkedIn

Oliver Feakins is the founder of Trusted Search Marketing (now TrackFive), a digital marketing agency that offers best-in-class SEO, paid search, and social media services, as well as recruitment marketing. With over 15 years of experience in the industry, Oliver has established himself as an expert in the field of digital marketing. Today, Oliver discusses the challenges faced by marketers in the current digital landscape, particularly the impact of changes in platforms like Facebook and Google. He emphasizes the importance of adaptability, continuous testing, and a multi-platform approach to ensure consistent traffic and engagement for businesses. https://www.youtube.com/watch?v=tw1jmZqXBoI&pp=ygUQcm9iZXJ0IHBsYW5rIDgzOA%3D%3D In this episode of Marketer of the Day, Oliver shares insights into building sustainable marketing strategies that go beyond quick wins or flashy tactics. He emphasizes the importance of landing pages, video content, and continual A/B testing to optimize conversion rates, highlighting tools like Optimizely, Unbounce, and Surfer SEO for effective experimentation and content optimization. Oliver also discusses adapting to SEO trends, including conversational search and natural language processing, and the critical distinction between strategy and tactics—ensuring that all marketing efforts are guided by a coherent, long-term plan. His agency focuses on partnering with clients who are committed to best practices, scalable growth, and measurable results, making strategy, testing, and platform diversification core principles of their approach. For more information or to explore working with Oliver, visit trustedsearchmarketing.com. Quotes “It’s not that your ads are getting stale or your landing pages are stale—it’s that your competitors are releasing ads and pages that convert better than yours.” “The foundation is strategy first. You can have tactics, fads, and trends, but without the why, you’re just throwing things at the wall.” “Keep it simple. A clean, to-the-point landing page often converts better than a complicated page with a hundred bells and whistles.” “Success in digital marketing comes from continual testing, iterating, and adapting, not from set-it-and-forget-it campaigns.” Resources TrackFive Recruitment Marketing Agency: Killer campaigns on tap Feakins Foundation: Empowering Immigrants Through Education Follow Oliver Feakins on Facebook Connect with Oliver Feakins on LinkedIn

Mike Arnold is a work-from-home entrepreneur with expertise in business management, business development, time management, strategy, efficiency, and coaching. He is the author of the book "Slacking Off," which aims to help people be happier and more efficient while working from home. Today, Mike talks about the challenges of working from home, including the need to have a plan and set boundaries to avoid distractions and maintain productivity. He emphasizes the importance of prioritizing self-care and being present during work tasks to ensure optimal performance. https://www.youtube.com/watch?v=urq-A0eZZuQ In this episode of Marketer of the Day, Mike shares practical strategies for thriving as a remote worker, emphasizing the need for a personal plan, boundaries, and focus. He stresses that success in remote work comes from dedicating time to yourself first, managing distractions intentionally, and being fully present in meetings and calls. Mike highlights his book, Slacking Off, which provides exercises and insights to help remote workers analyze their habits, maintain work-life balance, and create personalized productivity strategies. He also discusses the broader impact of his work in medical technology, helping patients recover from home while providing efficiency for healthcare providers. Key takeaways include the importance of self-discipline, structured interaction for camaraderie, and mastering the balance between personal well-being and professional output. Quotes “The biggest principle is that when I’m 100% dedicated to me first, my performance is amazing. When I feel great, the rest of the day is effortless.” “Working from home requires planning and intentionality—freedom without a plan often leads to wasted time.” “Everyone benefits from understanding how they ‘slack off.’ Take a day, avoid work, and write down what you do—that’s the first step to mastering remote work.” “Distractions, Zoom fatigue, and lack of camaraderie are real challenges, but structured focus and purposeful engagement can overcome them.” Resources Michael W Arnold on Facebook Get a copy of Slacking Off: A Successful Way to Work from Home by Michael W Arnold on Amazon

Alex Sanfilippo is the host of the top-rated entrepreneurship podcast "Creating a Brand" now Podcasting Made Simple and the founder of PodMatch, a free service that connects podcast guests and hosts for interviews. Today, Alex discusses the importance of podcasting for building relationships and trust with listeners, as well as the challenges of finding guests and being a guest on other shows. He also shares insights on his new platform, Podcast SOP, which helps podcasters streamline their episode release process. https://www.youtube.com/watch?v=GDyDRYWmaeU&pp=ygUQcm9iZXJ0IHBsYW5rIDgzNg%3D%3D In this episode of Marketer of the Day, Alex discusses his current projects, including Pod Match and Podcast SOP, which streamline podcast guest matching and episode management. Pod Match connects hosts and guests efficiently, while Podcast SOP provides podcasters with a checklist-driven system to organize and track each episode’s production, including media uploads and real-time template updates. He shares practical strategies for pitching podcasts, emphasizing leading with value, making meaningful requests, offering credibility, and making it easy for hosts to say no. Key takeaways include treating podcasting as a consistent practice, focusing on serving audiences, and leveraging technology to reduce stress and improve workflow. Listeners can explore his work at creatingabrand.com, podmatch.com, and podcastsop.com. Quotes “People do business with who they know, like, and trust. Podcasting gives you the chance to develop that know, like, and trust in a way that a website or ad never can.” “Lead with value, make a meaningful request, offer credibility, and make it easy for someone to say no. That’s the formula that gets responses.” “Podcasting is practice—your goal is to serve people and help solve problems. If you focus on that, the rest falls into place.” “The biggest reason podcasters fail is workflow stress. If you make releasing episodes easier, you make podcasting sustainable.” Resources PodMatch's Guest Signup: Podcast Guest Account Registration PodMatch: Automatically Matches Ideal Podcast Hosts & Guests For Interviews While Streamlining the Process Connect with Alex Sanfilippo on LinkedIn Subscribe to Podcasting Made Simple hosted by Alex Sanfilippo on Apple Podcasts

Amy Anderson is the Co-Founder of Wild Coffee Marketing, a widely respected and creative industry leader. She sees the unique opportunity to leverage creativity to transform both brands and entire organizations across multiple sectors. With her extensive experience as a marketing executive, Amy brings a strategic and client-centric approach to her work. Today, Amy talks about building a strong marketing team and developing a clear strategy before diving into implementation. https://www.youtube.com/watch?v=QpL1iP3YrQw&pp=ygUQcm9iZXJ0IHBsYW5rIDgzNQ%3D%3D In this episode of Marketer of the Day, Anderson discusses her current work helping businesses accelerate growth through strategic marketing, content creation, and team management. She explains the value of fractional CMO services, emphasizing that her team functions as client-side marketers who both develop strategy and implement campaigns, covering channels from social media to video and AI-driven marketing. Key takeaways include the importance of time-blocking, clarity breaks, focused strategy before execution, and maintaining empathy and compassion for team members. Anderson encourages businesses to “not let great get in the way of good,” starting with practical, measurable actions that can be scaled and refined over time. Listeners are invited to learn more and explore her services at wildcoffeemarketing.com. Quotes “Your company’s own database is the most valuable asset you have, even if those leads seem cold; staying top of mind is critical.” “Not letting great get in the way of good is key—deploy your work, iterate, and improve over time.” “Empathy and compassion towards your team is essential, especially in a market with so much movement and chaos.” “Marketing is simple: who are you, saying what, to whom, and when—everything else is execution around that core principle.” Resources Wild Coffee Marketing: A One-Stop Fractional CMO and Digital Agency Solution Connect with Amy Anderson on LinkedIn

John Warrillow is an expert on helping business owners build, accelerate, and harvest the value of their businesses. He is the author of several books, including "Built to Sell: Creating a Business That Can Thrive Without You," "The Automatic Customer: Creating a Subscription Business in Any Industry," and "The Art of Selling Your Business: Winning Strategies and Secret Hacks for Exiting on Top." Today, John discusses his recent focus on launching a new product that aims to help entrepreneurs document their standard operating procedures, a crucial step in building a business that can run without the founder's constant involvement. https://www.youtube.com/watch?v=6_sjClyNgEM&pp=ygUQcm9iZXJ0IHBsYW5rIDgzNA%3D%3D In this episode of Marketer of the Day, Warrillow discusses his current focus on helping entrepreneurs build businesses that succeed without their constant involvement. He highlights the risks of cross-selling multiple products and the importance of remaining disciplined in offering one differentiated service or product to maximize business value, illustrated by the story of Stephanie Breedlove, who sold her $9 million niche business for $54 million. Warrillow also shares the philosophy of treating a business like a child, nurturing it to independence. He promotes his books, including Built to Sell, The Automatic Customer, and The Art of Selling Your Business, as well as free resources and tools available at builttosell.com/marketer to guide entrepreneurs in systematizing their businesses and increasing long-term value. Quotes “Most of us entrepreneurs are Quick Starts; we’re great at starting things but not at systematizing them.” “The biggest mistake most entrepreneurs make is cross-selling existing customers new things instead of focusing on the one thing they do best.” “Think of your business as a child—you want it to grow into a happy, functioning entity that can succeed without you.” “Once your business can succeed without you, you have all the cards: sell it, delegate it Resources Built To Sell: Create a Business that can Thrive Without You. Follow Built To Sell on Facebook Connect with John Warrillow on LinkedIn Get a copy of Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow on Amazon The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top by John Warrillow on Amazon The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow on Amazon Subscribe to Built To Sell Radio Podcast hosted by John Warrillow on Apple Podcasts

Darshan Mehta is the founder of iRESEARCH, an insights platform to quickly and affordably extract insights from consumers worldwide. He also runs ConnectQuick.com, an app for instant connections and engaging interactions. Darshan has over 25 years of experience in branding, marketing, insights, strategy, and technology. Today, Darshan talks about tapping into consumer conversations to uncover valuable insights that can help businesses make informed decisions. He emphasizes the power of using humor and observations to understand consumer behavior and shares a case study of how a retailer improved their sales by adjusting their store hours based on customer insights. https://www.youtube.com/watch?v=M_ok1Kdo8ec&pp=ygUQcm9iZXJ0IHBsYW5rIDgzMw%3D%3D In this episode of Marketer of the Day, Darshan explains how AI Research’s platform allows businesses to extract insights affordably and at scale, combining focus group-style conversations with survey validation. He stresses the importance of understanding the full customer experience, from pre-purchase research to post-purchase engagement, and how companies can use these insights to improve products, services, and marketing strategies. Darshan also discusses his upcoming book, Getting to Aha: Why Today’s Insights Are Tomorrow’s Facts, which explores how to identify and leverage actionable insights for business success. To learn more, listeners can visit ai-research.com or contact Darshan directly at [email protected]. Quotes “An insight is the combination of things put together that helps you understand what motivates or triggers consumers to act.” “Most people nowadays are no longer buying products and services—they’re buying experiences.” “When you have a group engaged in a conversation, patterns and commonalities emerge that let you validate or challenge your suspicions before scaling.” “Sometimes simplicity and just doing it, guided by what your market is telling you, is the best way to reach the North Star you’re seeking.” Resources Contact Darshan on [email protected] iRESEARCH: Today's Insights are Tomorrow's Facts Connect with Darshan Mehta on LinkedIn

Michael Keplinger is the founder of SmashBrand, an agile brand strategy agency that specializes in market research, product design, and testing for consumer-packaged goods. Today, Michael shares his expertise in building successful CPG brands, highlighting the importance of leveraging partnerships, conducting thorough consumer research, and taking a strategic approach to branding and packaging to differentiate products in crowded marketplaces. https://www.youtube.com/watch?v=qzBRZ2HzaIs&pp=ygUQcm9iZXJ0IHBsYW5rIDgzMg%3D%3D In this episode of Marketer of the Day, Michael shares his approach to brand strategy, including real-world examples like reimagining packaging for Red Gold canned tomatoes to capture attention and engage a younger, millennial parent audience. He explains that successful CPG branding requires a combination of market research, design, testing, and ongoing optimization to reduce risk and maximize shelf impact. Smash Brand works primarily with mid-sized CPG brands that need to make bold moves to stay relevant and competitive. For more insights, case studies, and resources, Michael directs listeners to smashbrand.com and his LinkedIn profile, where he shares examples of his agency’s work and thought leadership in the CPG space. Quotes “What gets me excited is putting a really good product on the shelf, not just what’s in the box, but how people perceive it.” “Consumers have a lot more choices today, so elevating your brand and connecting emotionally with your audience is key.” “The first objective is to stand out on the shelf, and then you bring your message and story forward.” “Testing is an integral part of every step we do, helping clients make bold moves without risking their market share.” Resources SmashBrand: Packaging design and branding that increases sales velocity—guaranteed. Connect with Michael Keplinger on LinkedIn

Augie Johnston is an entrepreneur and former professional basketball player who is making waves in the video editing industry with his startup, VidChops. After growing a successful YouTube channel with over 20 million views, Augie realized the pain point of video editing and decided to create a solution for other YouTubers and content creators. Today, Augie discusses the power of online video and how it can be used to grow a business, sharing his insights on video marketing fundamentals, equipment, and strategies for YouTube video creation and monetization. https://www.youtube.com/watch?v=hloSah3BogE&pp=ygUQcm9iZXJ0IHBsYW5rIDgzMQ%3D%3D In this episode of Marketer of the Day, Augie shares actionable strategies for leveraging online video as a marketing and business growth tool. He emphasizes starting simply, even with a phone, and focusing on fundamentals like lighting, audio, and content quality. He discusses the importance of understanding your audience and creating binge-worthy videos that maximize watch time and suggested video placements on YouTube. Augie also highlights the best monetization strategies beyond AdSense, including lead generation, email capture, and product sales. He outlines key editing techniques such as jump cuts, crop-ins, and end cards to maintain viewer engagement. For entrepreneurs and creators looking to streamline their workflow, Vid Shops offers affordable editing packages starting at $325 per month, helping clients scale from minimal views to millions per month. More information can be found at vidshops.com. Quotes “Stop worrying about production; just get the fundamentals right—lighting, depth of field, and good audio.” “The hard part is the words that come out of your mouth; the delivery is what gets better with practice.” “Online video should be part of your marketing strategy in many ways—ads, landing pages, content—because video is the most powerful media.” “Start with your phone, record 50 videos, then upgrade your equipment; it’s all about creating a habit and improving over time.” Resources VidChops: Add An Expert Video Editor To Your Team In Just A Few Clicks And You’ll Never Have To Edit Again Follow Augie Johnston on Facebook Connect with Augie Johnston on LinkedIn Subscribe to The Pass First Podcast - Basketball Coaching hosted by Augie Johnston and Alex Engel on Podchaser

Rose Radford is an entrepreneur who serves as a business strategist, coach, and TEDx speaker. Her goal is to assist 100,000 women in unlocking their financial potential through business and Inner Wealth Work® by 2025, and she has made significant progress toward that goal since her launch in 2018. Rose assists her clients in developing the mentality and approach necessary to step up their game and unlock their power to earn money and make a difference in their unique way through private coaching, online programs, and speaking engagements. Find out more on how to get started! https://www.youtube.com/watch?v=uMSs3ZAH8xo&pp=ygUQcm9iZXJ0IHBsYW5rIDgzMA%3D%3D In this episode of Marketer of the Day, Rose shares how she enables clients to transition to evergreen, high-ticket group coaching programs, generating predictable and scalable revenue. She emphasizes the importance of small, consistent improvements to funnels, messaging, and ad spend to create compounding growth over time. Rose highlights the value of using live funnel tests to optimize messaging, focusing on profitability metrics rather than only conversions, and leveraging automation or team support to handle low-value tasks. She also provides actionable strategies for clients to maximize impact, reduce stress, and reclaim time, while maintaining a strong focus on delivering value through high-ticket programs. For those interested in learning more, Rose offers a free training on building evergreen group coaching programs at rose radford.com/stepup and is available for questions via Instagram @rose.radford. Quotes “Most people will give up five minutes before the miracle; the key is to take feedback, tweak, and go again.” “High-ticket recurring revenue is often the sexiest and most exciting way to scale your business.” “If a shiny new object doesn’t align with your bigger picture, it’s just a distraction.” “Instead of chasing launches, create a million-dollar asset in your evergreen funnel and program.” Resources Rose Radford Step Up: Learn Exactly How I Help My Clients Ditch The Launch Rollercoaster & Sign 1-3+ New Clients Every WEEK Into Their High Ticket Group Coaching Programs Rose Radford: READY TO UNLOCK YOUR INNER MILLIONAIRE GIRL NEXT DOOR®? Follow Rose Radford on Facebook Connect with Rose Radford on LinkedIn Subscribe to Grow to CEO® Podcast by Rose Radford

Brad Smith is the CEO of Wordable and Codeless, two companies that help 10-figure brands dominate their industries through content marketing. Today, Brad discusses his passion for rebuilding and relaunching Wordable, a content marketing platform that automates the process of moving content from Google Docs to WordPress and other content management systems. He also talks about the importance of finding time for family and travel, and how his recent road trip across the US has impacted his perspective on life and business. https://www.youtube.com/watch?v=bZ3JN2unl5M&pp=ygUQcm9iZXJ0IHBsYW5rIDgyOQ%3D%3D In this episode of Marketer of the Day, Brad discusses Workable’s capabilities as a plugin for WordPress and other content management systems, highlighting automation features like code cleaning, image optimization, alt text management, and link handling. He shares his philosophy of focusing on operational excellence, building reliable systems, and consistently improving existing tools rather than chasing shiny new projects. Brad also touches on upcoming developments such as deeper CMS integrations, one-click presets, and streamlined Google Docs workflows. For marketers and agencies looking to optimize content publishing, Brad’s insights and tools are accessible via workable.io, his content agency Codeless, and SERP tools at serp.io. Quotes “If you just do something long enough, keep attacking it from different angles, eventually you’ll figure it out.” “The biggest thing is getting better at the boring stuff—building systems and processes so you can spend your time on new projects.” “It’s never going to be 100% perfect; what’s more important is getting people using the dang thing.” “Not everything has to be free. You don’t have to follow what everyone else is doing if it doesn’t work for you.” Resources uSERP: The Link Building Agency Companies Hire When ROI is Priority #1 Codeless: We help a brand become the brand. Wordable: Publish Google Docs to WordPress in 1-click. Connect with Brad Smith on LinkedIn

Steve Young is the founder of App Masters, a company that has helped increase downloads and revenues for over 3,300 apps. As an expert in the mobile app space, Steve has been a recurring guest on the Marketer of the Day podcast, with this being his 7th or 8th guesting. Today, Steve talks about his journey in building App Masters, including how he has evolved his business model over the years to focus on app store optimization, conversion rate optimization, and providing an "unlimited" service for his clients. https://www.youtube.com/watch?v=3S611lCnsxM&pp=ygUQcm9iZXJ0IHBsYW5rIDgyOA%3D%3D In this episode of Marketer of the Day, Steve Young discusses App Masters’ core offerings, including app store optimization, creative assets for app pages, and conversion rate optimization to maximize in-app revenue. He highlights actionable tactics for increasing subscription and in-app purchases, such as optimizing onboarding flows and featuring upgrade options prominently on main screens. He also shares insights on structuring services with tiered subscription plans, emphasizing recurring revenue and affordability to attract more clients. For creators seeking to learn from his expertise, Steve offers content via appmasters.co and their YouTube channel, providing step-by-step guidance, case studies, and practical strategies to grow apps effectively. His philosophy underscores focusing on happiness, sustainable growth, and learning from data while applying creativity and consistency in app marketing. Quotes “The quantity improves the quality. Just keep producing content, and over time, the quality naturally gets better.” “Most app subscriptions come from two screens: the welcome flow and the main page—don’t hide your upgrade options in settings.” “Happiness is the barometer for success, not how big or rich your business is.” “Take action, produce something, and put it out into the world; even a handful of results is better than zero.” Resources Subscribe to App Masters on YouTube App Masters: We grow apps faster, better & cheaper Connect with Steve Young on LinkedIn