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Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

1,588 episodes — Page 16 of 32

827: Website Rental Coaching: Build a Predictable Passive Income Using Small Business Lead Generation and Search Engine Optimization Traffic with Luke Van Der Veer

Luke Van Der Veer is an expert in creating passive income through digital real estate. He teaches people how to build websites that rank highly on Google and generate leads for local businesses, which the business owners then pay a monthly fee to "rent" from the website owner. Luke has extensive experience in this model and shares his knowledge through his website, Website Rental Coaching. Today, Luke discusses the concept of "renting out digital real estate" and how individuals can create a predictable passive income stream by leveraging search engine optimization and lead generation for local businesses. https://www.youtube.com/watch?v=kAL6vCCxBYA&pp=ygURcm9iZXJ0IHBsYW5rIDgyN10%3D In this episode of Marketer of the Day, Luke Vanderveer dives into the mechanics of building a passive income business using website rentals, SEO, and lead generation. He explains how to find niches with demand, generate leads, and connect them to business owners, creating a win-win system that reduces upfront sales pressure. Luke also emphasizes the importance of providing value first, using call tracking and automated lead distribution, and scaling the process over time. For those interested, he offers resources, webinars, and a mini-course through website rental coaching.com, showing both beginners and business owners how to implement this model efficiently. His teaching highlights practical, actionable strategies for generating predictable income online while avoiding common pitfalls. Quotes “It’s the same idea as physical real estate, but your tenants are now digital, and you control the asset.” “First, provide value. Send free leads to build trust, then the business owner will want to work with you.” “Money comes back, but time does not. If you want it, act now and shortcut your path.” “Even if you’re not a natural salesperson, just connecting people and demonstrating value can create a passive income.” Resources Website Rental Coaching: Earn Passive Income and Escape the Rat Race Connect with Luke Van Der Veer on LinkedIn

Dec 14, 202125 min

826: Unify Creative Agency: Build Your Brand By Taking the Right Actions in the Order of Importance to Save Time, Money & Agony With St. Louis Marketing Consultant Bear Wade

Bear Wade is the founder of Unify Creative Agency, a marketing and branding company. With over 20 years of experience in the industry, Bear has worked with numerous clients to help them define their brand identity and messaging. Today, Bear discusses the importance of building your marketing in the right order. He shares his "five brand steps" approach, which covers defining your brand identity, brand media, pricing, website, and print materials, before moving on to growth, content, and scaling strategies. https://www.youtube.com/watch?v=T-hf7SzMmY4&pp=ygUQcm9iZXJ0IHBsYW5rIDgyNg%3D%3D In this episode of Marketer of the Day, Bear Wade shares his approach to helping businesses build marketing in the right sequence, emphasizing clarity, efficiency, and repurposing content to reach diverse audiences. His methodology covers defining brand identity, creating media assets, establishing pricing structures, building websites, developing print materials, and scaling through content pipelines and project management systems. He also highlights practical strategies such as batch recording, using checklists like the Push Record Checklist, and outsourcing editing to save time and maintain quality. Bear’s work has delivered measurable impact, including clients achieving substantial ROI by updating branding and marketing in the correct order. Resources, quizzes, and a book on the Unify Brand Steps are available at bearwade.com, helping entrepreneurs and marketing teams implement his system effectively. Quotes “Build your marketing in order. There’s an order to it, and if you follow it, you’ll save a ton of time, money, and heartache.” “Define everything first—your brand, your message, your media—then apply it across websites, videos, and print.” “Repurpose your content and meet your audience where they are—video, blog, social media, podcast—people learn differently.” “What gets scheduled gets done. Batch your content creation and outsource editing when possible.” Resources Unify Creative Agency: Your Virtual Marketing Department To Grow Your Sales. Bear Wade: Your business efficiency experts. Follow Bear Wade on Facebook Connect with Bear Wade on LinkedIn

Dec 9, 202136 min

825- Grow, Build and Scale your Organization Using Strategies and Tools with Beate Chelette

Beate Chelette is a growth architect, author of “Happy Woman Happy World,” and host of the podcast "The Women's Code". As a single mom who overcame $135,000 in debt, she cracked the new business code and sold her business to Bill Gates for millions. Today, Beatty discusses the importance of failure, the need to acknowledge differences in how people operate, and her blueprint for building a successful business. https://www.youtube.com/watch?v=Aw8hoMaippE&pp=ygUQcm9iZXJ0IHBsYW5rIDgyNQ%3D%3D In this episode of Marketer of the Day, Beata shares her insights on building scalable organizations, focusing on creating purpose-driven teams and leveraging innate strengths rather than forcing conformity. She introduces the concept of the New Business Code, designed to optimize team performance by understanding differences in gender, communication, and work styles while fostering equity and collaboration. Beata emphasizes using failure as a learning tool and offers practical guidance for entrepreneurs, including identifying your ideal client through tools like airtightavatar.com and joining her Facebook community, My Entrepreneur Forum. Her philosophy centers on structured growth, adaptability, and aligning business systems with both profitability and fulfillment. Quotes “Look at failure as a road sign. It’s telling you not to go this way, so you can save time and money and find the right path.” “I rather have ten people working five hours a week for me than one person doing forty, because it reduces risk and lets you scale faster.” “The New Business Code is about teaching people how to understand each other’s strengths and build teams based on innate abilities, not preferences or biases.” “Instead of cloning yourself, break down the pieces of what you do and hire people to fill in those pieces. That’s how you scale sustainably.” Resources Airtight Avatar: Master Your Market. Craft Precision Brand Strategies That Resonate. The Women's Code: Empowers and Supports Leaders by Blending Spiritual Insights with Effective Success Strategies Follow Beate Chelette on Facebook Connect with Beate Chelette on LinkedIn Get a copy of the Happy Woman Happy World: The Foolproof Fix That Takes You from Overwhelmed to Awesome on Amazon by Beate Chelette

Dec 7, 202123 min

824: Increase Your Organic Reach Through Content Marketing for Your Software Startup with Karl Hughes

Karl Hughes is a former software engineer and CTO who now runs DRAFT.DEV, a specialized content marketing agency that helps companies reach software developers. With his background in software development, Karl provides a unique perspective on how companies can effectively market their products and services to the developer community. Today, Karl talks about creating educational and helpful content for software engineers, rather than relying on traditional sales tactics that often turn developers away. https://www.youtube.com/watch?v=s_B-SNdOB2g&pp=ygUQcm9iZXJ0IHBsYW5rIDgyNA%3D%3D In this episode of Marketer of the Day, Carl shares strategies for increasing organic reach through content marketing, emphasizing consistent publishing, relevance, and quality. He recommends producing at least one well-crafted piece per week, ranging from 1,500 words to more in-depth tutorials, supported by images or videos. Carl also highlights the importance of updating older content to keep it relevant and leveraging competitor insights, community discussions, and support queries to generate new ideas. His agency primarily serves Series A and B developer-focused companies, including API-driven tools, and he encourages founders to start small, iterate, and optimize over time. More information can be found at draft.dev or via email at [email protected]. Quotes “Developers hate cold emails and spammy pop-ups. Educational, practical content is the way to get in front of them.” “If your developers are already busy building your product, you can’t expect them to write all your content. Scaling content production often requires outside help.” “A good baseline is one piece of content per week. Consistency matters more than trying to do everything at once.” “Update your old content and re-promote it. Fresh, current content keeps traffic up and helps you compete with outdated guides online.” Resources DRAFT.DEV: SCALE YOUR TECHNICAL MARKETING CONTENT Karl Hughes: Buying and Scaling Digital Service Businesses Connect with Karl Hughes on LinkedIn

Dec 2, 202120 min

823- Marketing Funnels, Pricing and More- How To Sell A Marketing Funnel For 5 Figures with Mike Killen

Mike Killen is the best-selling author of "Five Figure Funnels" and the founder of Sell Your Service. He is obsessed with helping funnel builders and marketing agencies increase their prices and define their niche. Today, Mike shares his journey of starting an agency, finding success in a specific niche, and then pivoting to teaching others how to sell high-ticket marketing funnels. He discusses the importance of niching down, setting the right price point, and building a scalable business model through products, services, and a community. https://www.youtube.com/watch?v=ww4te9mUC8k&pp=ygUQcm9iZXJ0IHBsYW5rIDgyMw%3D%3D In this episode of Marketer of the Day, Mike explains the six components essential to raising prices and selling five-figure funnels: defining a niche, setting the price first, building assets, establishing authority, generating attention, and taking consistent action. He emphasizes that high-ticket offers work as both revenue drivers and qualification tools, ensuring clients who need more support can transition into premium, done-for-you services. Mike also highlights the importance of self-confidence, encouraging entrepreneurs to sell before they build, focus on outcomes rather than comparisons, and trust their own expertise. He shares his book Five Figure Funnels, and points listeners to SellYourService.co.uk and the corresponding Facebook group for further resources and community support. Quotes “You have to release your first product as the most expensive model. Price has nothing to do with experience; it’s about the value you deliver.” “Done-for-you services are qualifiers. If someone struggles with your course, that’s not failure—it’s an opportunity for them to get more help.” “Have courage, commit, and take action. Sell before you build, charge what you’re worth, and trust yourself.” “You don’t scale businesses; you scale the idea. Focus on a core problem and a hyper-specific niche to grow effectively.” Resources Sell Your Service: We motivate funnel builders to increase their prices, define a niche and sell marketing funnels for five figures + Subscribe to Sell Your Service on YouTube Follow Mike Killen on Facebook Connect with Mike Killen on Linkedin Five Figure Funnels: How To Sell Marketing Funnel Services To Your Customers For Five Figures In Any Market, No Matter Your Experience by Mike Killen on Amazon

Nov 29, 202131 min

822: Enjoy the Rollercoaster ride of Facebook Ads: Make The Breakneck World of Ad Management Easy with Jody Milward

Jody Milward is an accidental entrepreneur who has built a seven-figure business. She shares her exciting entrepreneurial journey, going from a receptionist at the Queensland Health department to becoming a successful female business owner. Today, Jody discusses her passion for Facebook ads and how it has opened up opportunities for people like her to achieve the lifestyle they once thought was unattainable. She emphasizes the importance of consistent action, learning valuable skills, and not settling for the status quo. https://www.youtube.com/watch?v=pLutB7RnPzc&pp=ygUQcm9iZXJ0IHBsYW5rIDgyMg%3D%3D In this episode of Marketer of the Day, Jody shares her expertise in Facebook ad strategy, management, and compliance. She explains how small, consistent actions like engagement and video campaigns, proper retargeting, and building brand awareness can outperform impulsive ad spending. She emphasizes understanding Facebook’s policies, including avoiding risky claims or emotionally negative language, and leveraging compliant content to nurture leads. Jody also runs a boutique ad agency and offers coaching and certification for other ad managers, connecting businesses to expert support through FindYourAdManager.com. For newcomers, she provides a practical entry point with her Client Attraction Code program, demonstrating how to build audiences and run low-cost, high-impact campaigns. Quotes “I just suddenly had a fire that led inside me to say, ‘There’s something more than just the nine to five.’” “Facebook ads give any business the ability to dominate their niche without tens of thousands of dollars in TV commercials.” “Before anyone launches an ad, always check the Facebook terms—compliance is key, or your account can be shut down in minutes.” “Consistent action, building brand awareness, and retargeting are what make Facebook ads truly work, not just throwing money at them.” Resources Jody Milward: Become a Successful Facebook Ad Manager and Live Your Dream Life Find Your Ad Manager: Tap Into The Premier Community Of Ad Strategists Exclusively For The Coaching And Course Creator Niche Jody Milward on Facebook Connect Jody Milward on LinkedIn

Nov 26, 202130 min

821: Activate Your Copywriter Brain: Expanding Business Growth with Mike Giannulis

Mike Giannulis is an experienced entrepreneur who has been in the internet marketing space for nearly 20 years. He acquires and scales other businesses, particularly in the health and supplement industries. Mike has a wealth of knowledge and experience in areas like copywriting, marketing, and business growth strategies. Today, Mike shares insights on how he and his partners approach acquiring and scaling companies. He discusses tactics like optimizing upsells, improving email sequences, and leveraging paid traffic to drive growth. https://www.youtube.com/watch?v=bEPaP3bfa-4&pp=ygUQcm9iZXJ0IHBsYW5rIDgyMQ%3D%3D In this episode of Marketer of the Day, Mike shares his current work in business acquisition, growth strategy, and modern copywriting. He highlights the importance of “fast food copywriting” using swipe files and templates to create content quickly, as well as converting goals into actionable projects to ensure consistent progress. Mike emphasizes understanding the prospect’s psychology, leveraging modular content for sales, and continuously stacking complementary skills to create market differentiation. He also discussed upcoming projects, including his AI-powered copywriting tool, ProntoWrite.com, and encouraged listeners to explore OnlyOneMike.com for additional insights. Key takeaways include prioritizing consistency over motivation, using structured processes to execute goals, and the value of curiosity and experimentation in both marketing and business operations. Quotes “A good copywriter knows the rules. A great copywriter knows the prospect.” “Motivation is just an emotional opt-out; consistency is what drives success.” “Goals are just headlines with deadlines. Convert them into projects and focus on the steps.” “Small, simple changes—upsells, pricing tweaks, follow-ups—can multiply revenue faster than flashy hacks.” Resources Copywriter Brain: Welcome Marketer of the Day Podcast Listeners Pronto Write: Content In A Click Only One Mike: I help Leaders & Entrepreneurs live better lives and build bigger businesses. Mike Giannulis: Mike Giannulis Productivity Blog Follow Mike Giannulis on Facebook Connect with Mike Giannulis on LinkedIn

Nov 24, 202137 min

820: Increase Your Visibility and Credibility to Generate More Revenue with Mickie Kennedy

Mickie Kennedy is the founder of e.releases, a press release service that helps small businesses, authors, and startups increase their visibility and credibility. With over 22 years of experience in the industry, Mickie has become an expert in leveraging press releases to help his clients gain media attention and drive business results. Today, Mickie talks about the power of press releases, emphasizing the importance of strategically choosing what to announce rather than simply sharing internal updates. https://www.youtube.com/watch?v=NbLVAOFaQ-E&pp=ygUQcm9iZXJ0IHBsYW5rIDgyMA%3D%3D In this episode of Marketer of the Day, Mickey explains how businesses can leverage press releases to gain media coverage, increase traffic, and grow revenue. He highlights practical strategies such as creating surveys, co-branding with trade associations, and pitching contrarian viewpoints to attract journalist attention. Mickey also details press release distribution, noting that quality services like E-Releases offer national reach at affordable prices compared with standard newswires. He encourages a long-term approach with multiple releases per campaign, stressing the importance of strategic planning and iteration. Listeners are invited to access his free one-hour masterclass at E-Releases.com/plan, which outlines eight proven press release strategies to implement in their businesses. Quotes “The press release should not be self-serving; the goal of your announcement should serve the journalist.” “If you can find a contrarian viewpoint or a unique story, you stand a much higher chance of getting media pickup.” “Every business has something that differentiates it, even if it’s just culture or customer service—find your USP.” “PR has so much leverage capability: for a little effort, time, and money, you can get 20, 40, 200 times what you spend.” Resources e.releases: Best Press Release Distribution Service for Small Businesses Follow Mickie Kennedy on Facebook Connect with Mickie Kennedy on LinkedIn Get a copy of Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention by Mickie Kennedy on Amazon Get a copy of Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention Kindle Edition by Mickie Kennedy on Amazon

Oct 4, 202128 min

819: Grow your Revenue, Brand Awareness, and Reach by Becoming a Podcast Guest with Mark Colgan

Mark Colgan is the co-founder of Speak On Podcast, entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies. With 13 years of experience in B2B sales, marketing, and recruitment, Mark has created the Cold Email Bootcamp course and the Sales Impact Academy course. Today, Mark discusses his focus on speaking on podcasts to help people get their message out there, as well as the challenges and benefits of leveraging this medium for business growth. https://www.youtube.com/watch?v=WMO14P3u4r4 In this episode of Marketer of the Day, Mark shares insights into his Speak on Podcast service, detailing how his team helps clients secure high-quality podcast placements and navigate the complexities of preparation, follow-up, and audience targeting. The process includes onboarding, creating a personalized media kit landing page, conducting test interviews, providing presentation coaching, and managing ongoing follow-ups with podcast hosts. Clients typically participate in 24 targeted podcasts over a six-month campaign, resulting in evergreen exposure and measurable impact on business growth. Mark emphasizes tracking results, building relationships, and refining messaging while celebrating small wins, and invites listeners to schedule a strategy session at SpeakOnPodcast.com/strategy to plan their own podcast campaign. Quotes “What’s obvious to you is often amazing to others.” “They don’t know what they don’t know. Even if you forget five things, the audience isn’t going to notice.” “We give a shit. We care about the relevancy of the podcasts and the experience for both the host and our customers.” “Podcasting is such an evergreen channel—people are discovering interviews months or even years later.” Resources Speak on Podcasts: Podcast Content for B2B Senior Executives Connect with Mark Colgan on LinkedIn

Oct 1, 202133 min

818: Dive into Marketing Fundamentals and Create the Right Plan to Make Your Business Fun and Easy with Tim Fitzpatrick

Tim Fitzpatrick is an entrepreneur and business owner with expertise in marketing and business growth. He has a passion for helping entrepreneurs and small business owners succeed. As the founder of Rialto Marketing, Tim shares his insights on marketing fundamentals and strategies to help businesses grow and thrive. Today, Tim discusses the importance of understanding your target market, crafting effective messaging, and having a solid marketing plan in place to achieve consistent and repeatable results. https://www.youtube.com/watch?v=ctQDcctnPTo In this episode of Marketer of the Day, Tim shares his philosophy on marketing fundamentals and the “marketing strategy trilogy”: understanding your target market, crafting clear messaging, and having a plan to deliver that message. He demonstrates how focusing on these fundamentals eliminates guesswork, reduces distractions, and increases repeatable results, using real-world examples of clients who refocused on ideal clients to drive profitability and satisfaction. Tim also emphasizes tracking three key metrics—leads generated, lead sources, and conversions—to make informed decisions and optimize performance. Listeners are encouraged to explore free resources and templates at RealityMarketing.com/marketer-of-the-day and to schedule a consultation for guidance on implementing these strategies effectively. Quotes “Just don’t compare yourself to others. If you compare yourself to others, you are never going to be happy. That goes in life and with marketing.” “If you know what your priorities are and you have clarity, it reduces stress and helps eliminate distraction.” “Your business is evolving. Fundamentals aren’t set in stone—you need to revisit them to make sure you’re still on track.” “So many people skip the fundamentals—they’re not cool, they’re not sexy—but they lay the foundation for you to build the rest of your marketing house from.” Resources Rialto Marketing: Welcome Podcast Listeners Connect with Tim Fitzpatrick's on LinkedIn

Sep 29, 202134 min

817: Bank on Yourself: Grow Wealth and Take Control of Your Financial Life with Sarry Ibrahim

Sarry Ibrahim is a financial planner and member of the Bank on Yourself organization. He helps real estate investors, business owners, and employees grow safe and predictable wealth using a financial strategy that has been around for 160 years. Today, Sarry shares his passion for helping clients grow wealth predictably without taking unnecessary risks. He explains the "Bank on Yourself" concept, which involves using dividend-paying whole life insurance to mitigate interest payments, market risks, and taxes. https://www.youtube.com/watch?v=5DFBdNQpOZA In this episode of Marketer of the Day, Sarry discusses his work with Finn Asset Protection, helping real estate investors, business owners, and employees grow wealth safely and predictably using the Bank on Yourself strategy. This approach leverages dividend-paying whole life insurance to build cash value, provide borrowing power, and mitigate market, tax, and interest risks. He emphasizes coaching, personalized planning, and creating structures that support disciplined saving and financial growth. Sarry highlights resources such as the podcast Thinking Like a Bank and the books Becoming Your Own Banker by Nelson Nash and The Bank on Yourself Revolution by Pamela Yellen. Key takeaways include the importance of thinking like a bank, creating intentional obstacles to prevent impulsive spending, and integrating logic with emotion in financial decision-making. Quotes “I look at failure as almost an opportunity to learn from it; it’s like a wake-up call to improve and pivot in a different direction.” “Think like a bank. Don’t just think like a consumer; handle your money and financial decisions like a corporation.” “Entrepreneurship starts with emotion, but you need logic to back up your decisions—both have to work together.” “Adding intentional obstacles between you and your money can dramatically increase your chances of saving.” Resources Financial Asset Protection: Grow your money safely, predictably, and guaranteed! Connect with Sarry Ibrahim, MBA, LTCP on LinkedIn Sarry Ibrahim's Book: Bank on Yourself with Sarry Ibrahim

Sep 27, 202130 min

816: Thrive During Chaos and Uncertainty: Use Discipline and Organization to Grow Your Business with John F. Kennedy

John F. Kennedy is a certified financial planner and the co-founder of CandorPath, a financial planning firm. He is also the host of the "Above Board with CandorPath" podcast, where he and his business partner discuss topics related to business, finance, and personal growth. Today, John discusses the importance of being organized and disciplined, especially during times of chaos and uncertainty. He emphasizes the value of having a plan and sticking to it, even when it's difficult, as it can provide a sense of stability and control amidst the unpredictability of life. https://www.youtube.com/watch?v=DbYlQNUPP2E In this episode of Marketer of the Day, John discusses his podcast, Aboveboard with Candor Path, which provides accessible financial guidance for entrepreneurs and business owners. The show combines practical financial education with discussions on life, business partnerships, and personal growth. John highlights episodes like Lessons in Business Partnership and The Sentient Life, which explore collaborative teamwork and finding awareness through travel. Key takeaways include embracing discipline, confronting financial fears, choosing positivity over negativity, and leveraging education through approachable dialogue. Resources mentioned include CandorPath.com, social media handles @CandorPath, and the podcast Aboveboard with Candor Path. Quotes “Having discipline, following the rules you set for yourself, creates sanity when there’s chaos around you.” “Money anxiety is common, but leaning into the situation instead of avoiding it is how you get better.” “Business partnerships can multiply your impact—one plus one can equal three if you leverage the team correctly.” “Choosing positivity is harder than being negative, but it leads to better outcomes in the long run.” Resources CandorPath Financial: An Ensemble Approach to Financial Planning Follow CandorPath Financial on Facebook Connect with John Kennedy, CFP on LinkedIn Subscribe to the Above Board Podcast hosted by CandorPath Financial on Apple Podcasts

Sep 24, 202132 min

815: Behavioral Change: Improve Your Marketing and Grow Revenue with Sean Doyle

Sean Doyle is the principal at FitzMartin Inc, a leading consultancy focused on sales, marketing, and management services for B2B companies. He is also the author of the book "Shift," which provides practical advice for executives in charge of marketing but not trained for the task. Today, Sean discussed the importance of the "middle of the funnel" in marketing, emphasizing the need to focus on the specific needs of your top 150 prospects rather than casting a wide net. He shared his expertise on using digital marketing tools to effectively communicate with high-value customers throughout the sales cycle. https://www.youtube.com/watch?v=SCS2mHILhOE In this episode of Marketer of the Day, Sean shares insights on applying cognitive marketing principles, behavioral science, and sales-first strategies to grow revenue. He highlights the importance of collaboration between marketing and sales teams, investing in late-stage sales support, and “selling backwards” by prioritizing the top 150 high-value prospects. Sean’s book, Shift, provides 19 practical ideas for executives in charge of marketing, particularly those not formally trained in the field, to optimize marketing performance and drive growth. Key takeaways include leveraging behavioral insights to guide prospects, customizing communication for maximum relevance, and using digital marketing as a measurable tool to support sales and long-term business success. Resources mentioned include his websites SeanM.Doyle.com, FitzMartin.com, and Shift on Amazon. Quotes “Marketing today is incredibly personable, clear, relevant, and sales-driven—if you know how to apply it at the right stage of the funnel.” “Stop talking about yourself. Talk about their needs. That’s how you help someone change to a better solution.” “The middle of the funnel is the gold—it’s the handoff between marketing and sales, where the most return is waiting to be unlocked.” “Selling backwards means starting with the prospects who matter most, addressing their specific pain points, and then working your way outward.” Resources Sean M Doyle: Author, Speaker And Advisor Helping Small-business Owners Improve Their Marketing To Help Sell More, To More Profitable Customers. FitzMartin: Accelerating B2B Business Growth with Behavioral Science Connect with Sean M Doyle on LinkedIn Get a copy of Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing but Not Trained for the Task by Sean M. Doyle on Amazon

Sep 22, 202127 min

814: Grow Your Business While Nurturing Your Family Like A Boss Mom with Dana Malstaff

Dana Malstaff is the founder of Boss Mom, author of “Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro,” the creator of the Nurture to Convert Society, and a mother, author, podcaster, content strategist, template architect, blindspot reducer, engagement facilitator, and movement maker. Today, Dana talks about the challenges of being a busy mom running a successful business, sharing strategies for managing unpredictable schedules, prioritizing tasks, and building sustainable systems that don't require constant attention. https://www.youtube.com/watch?v=essuvoEdA3E In this episode of Marketer of the Day, Dana discusses her work with Boss Mom and the Nurture to Convert Society, a membership program designed to help mom entrepreneurs build evergreen systems that automate marketing and sales. She shares how her system enables members to focus on serving clients while minimizing time spent on repetitive sales tasks, leading to measurable results such as first $10k months. Dana also highlights common mistakes in marketing, including inconsistent messaging, and provides strategies to scale businesses efficiently. Key takeaways include the importance of prioritizing high-impact tasks, creating repeatable systems, and cultivating discipline to achieve consistent results. Resources mentioned include her books Boss Mom and Climb Your Own Ladder, her podcast, and the Boss Mom community at boss-mom.com. Quotes “Chaos isn’t chaos; it’s just unpredictability. Learn to be flexible and agile, and suddenly it’s just a normal Friday morning.” “Stop putting content out for the sake of content. Consistency of messaging is key, not consistency of content.” “Discipline is more important than motivation. Action creates motivation, and that’s what puts you lightyears ahead.” “Prioritize your actions, not your time. Use the small pockets of opportunity to get things done, and you’ll be productive no matter what life throws at you.” Resources Boss-Mom: The Top Voice and Resource for Moms with Businesses Follow Dana Malstaff on Facebook Connect with Dana Malstaff on LinkedIn Get a copy of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro by Dana Malstaff on Amazon

Sep 20, 202132 min

813: Every Entrepreneur’s Dream: Reach More People, Generate, and Unlock More Profits with John Meese

John Meese is the author of the book "Survive and Thrive: How to Build a Profitable Business in Any Economy." He is also the CEO of CoWork and the Co-Founder of Notable. Today, John discusses strategies for building a successful business during times of economic uncertainty, including the importance of adapting to changing customer needs and creating real solutions to real problems. https://www.youtube.com/watch?v=aDSdrjCqVZA In this episode of Marketer of the Day, John discusses his book Survive and Thrive: How to Build a Profitable Business in Any Economy and shares actionable insights for entrepreneurs. He highlights the importance of creating value through a three-product strategy: gateway products to attract customers, continuity products to maintain engagement, and flagship products to showcase the full transformation. John stresses the shift from the “age of information” to the “age of insight,” where distilled, actionable solutions matter more than raw data. He illustrates his points with examples from Amazon’s one-click checkout and Notable’s WordPress themes designed for live content, emphasizing empathy, human-centered solutions, and building trust with customers. The episode underscores the principle that successful businesses prioritize solving real problems and delivering measurable value. Quotes “Business is built on creating a real solution to a real problem for real people.” “Empathy isn’t an on/off switch; it’s a skill you can cultivate to understand how your customers think and feel.” “Gateway, continuity, and flagship products give structure to your offerings and make it clear what your customers’ path looks like.” “We’ve moved from the age of information to the age of insight; people don’t want more information—they want distilled solutions that get results.” Resources John Meese: Get a FREE Crash Course on how to Sell Your Smarts without losing your soul Connect with John Meese on LinkedIn Get a copy of Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One) by John Meese on Amazon

Sep 17, 202138 min

812: Graphic Rhythm: Disrupting How You Create Graphics of All Kinds with Ian Bower

Ian Bower is the owner of Graphic Rhythm, a design agency that is revolutionizing how businesses obtain graphic design services. Graphic Rhythm allows companies to access high-quality, on-demand design assets without the hassle of hiring individual freelancers. Ian has also built other businesses around design, copywriting, and Amazon Marketplace selling. Today, Ian talks about his focus on growing Graphic Rhythm over the past 6-12 months. He explains Graphic Rhythm's approach to providing design services, catering to businesses of all sizes with a "full-stack" model that offers both daily design work and more comprehensive creative direction. https://www.youtube.com/watch?v=kZUC2gh-DxA In this episode of Marketer of the Day, Ian shares how Graphic Rhythm disrupts traditional graphic services by providing flexible solutions that scale with client needs. He explains the difference between production designers and creative directors, the importance of maximizing content from existing sources such as blogs, podcasts, and social media, and the benefits of using a credit-based system to manage requests and turnaround times. Ian also highlights untapped opportunities for graphics, including loyalty programs, packaging, and email campaigns, emphasizing the value of consistent, professional visual representation to build authority and brand presence. Listeners are encouraged to explore GraphicRhythm.com to see the service in action and access potential discounts. Quotes “You can appear bigger than you are and build authority through good graphic design—consistent, professional visuals make all the difference.” “One piece of content can become a dozen different posts, emails, or videos; it’s about maximizing every asset your business already has.” “Production designers execute your ideas really well, but if you want to synthesize half-baked concepts into something creative, that’s when a creative director is needed.” “Our subscription model gives you clear, predictable output with design credits, so you know exactly how much design work you’re getting each month.” Resources Graphic Rhythm: Conversion-Focused Graphics for Amazon Designed To Crush Objections and Help You Sell More and Rank Better Follow Graphic Rhythm on Facebook Follow Graphic Rhythm on LinkedIn Connect with Ian Bower on LinkedIn

Sep 8, 202124 min

811: Tap into the Michelangelo Mindset and Get What You Want by Subtraction with Dr. Mark Goulston

Dr. Mark Goulston is a renowned psychiatrist, author, and podcast host. He is the co-author of 9 books, including the top book on listening in the world, "Just Listen." Dr. Goulston also hosts the "My Wake Up Call" podcast, where he interviews influential guests. Today, Dr. Goulston discusses the "Michelangelo Mindset," which he describes as the "apple of personal and professional development." He explains how this mindset, inspired by Michelangelo's sculpting process, can help individuals and businesses carve away everything that isn't serving them to realize their true potential and success. https://www.youtube.com/watch?v=wndFkpPfvgM In this episode of Marketer of the Day, Dr. Goulston explains the Michelangelo Mindset and its applications in marketing, leadership, and communication. He emphasizes listening for what people truly want rather than pushing one’s own agenda, using the metaphor of sculpting David by removing everything that isn’t essential. He shares practical strategies for pitching investors, engaging customers, and attracting top talent, highlighting the importance of triggering “Wow” moments, reducing clutter, and focusing on immediate, actionable value. His work includes coaching startups through an international accelerator, as well as sharing insights from his books, public speaking, and online resources at MichelangeloMindset.com and LinkedIn. Quotes “Inside every customer is someone who wants to buy—don’t sell them; inside every investor is someone who wants to give—don’t push, just sculpt away everything that isn’t essential.” “Focus on what people are listening for, not what you want to say; when you give them what they’re looking for, they give you their mind for an hour.” “Wow, yes moments break through clutter—they make people pay attention, act, and remember you.” “The Michelangelo Mindset is about carving away everything that isn’t serving the result you want, whether it’s in business, relationships, or personal growth.” Resources Follow Dr. Mark Goulston on Facebook Connect with Dr. Mark Goulston on LinkedIn Subscribe to My Wakeup Call with Dr. Mark Goulston on Apple Podcasts Browse Dr. Mark Goulston's Published Books on Amazon

Sep 6, 202132 min

810: Scale Your Business, Generate Revenue, Profitability, and Establish Your Reputation with Daniel Snow

Daniel Snow is the founder of The Snow Agency, a performance and social media marketing agency that helps disrupt the e-commerce landscape for direct-to-consumer (DTC) brands. With over 3.5 years of experience launching and scaling numerous viral e-commerce brands, Daniel has generated over $50 million in revenue. Today, Daniel talks about his passion for growth, both for his agency and his clients. He shares insights on the challenges and strategies involved in rapidly scaling an agency, including the importance of building a strong team and infrastructure to support that growth. https://www.youtube.com/watch?v=CKPopWvN09M In this episode of Marketer of the Day, Daniel discusses his work scaling e-commerce brands and managing The Snow Agency. He highlights the importance of content creation, proper inventory and fulfillment management, and client collaboration to achieve rapid revenue growth. Notable case studies include Hollywood Hair Bar, which grew from $30K to $25 million in annual revenue with Daniel’s guidance. Daniel emphasizes that growth requires disciplined execution, being open to advice, and building strong internal teams. Listeners can follow his insights and updates via The Snow Agency website, Twitter (@imdanSnow), Instagram (@dapper), or email ([email protected]). Quotes “Growth is what makes me feel fulfilled, personally and professionally—solving problems and seeing the impact on clients is what drives me.” “The most common mistake is when brands don’t take advice, waiting too long to act, which often leads to failure.” “Content is truly the single greatest bottleneck for advertising—you need constant, platform-specific content to test and scale effectively.” “You hire us to allow us to do what we do best; the clients who trust and implement our guidance see the fastest growth.” Resources The Snow Agency: Social Media and Influencer Agency. Growing great brands through award-winning social media and influencer marketing. Connect with Daniel Snow on LinkedIn

Sep 3, 202126 min

809: Open Playbook Revisited: Leadership, Self-Awareness, Relationship Building, and Coaching with Larry Dodd

Larry Dodd is the founder of OpenPlaybook, a company that specializes in strengths-based leadership and team building. Larry has extensive experience in the accounting and finance industry, as well as in the sports industry, where he has worked with a major league baseball team. Today, Larry shares his approach to leadership, which focuses on helping companies and organizations unlock their full potential by leveraging the strengths of their team members. https://www.youtube.com/watch?v=WHewaJlsLYI In this episode of Marketer of the Day, Larry discusses his Open Playbook framework, which helps leaders identify their inherent strengths, develop effective communication and management strategies, and mentor others to build strong organizational cultures. He highlights the three playbooks—self-awareness, developing your own approach, and giving your playbook away—as tools to maximize leadership impact. Larry draws on his experience using Gallup CliftonStrengths assessments and shares insights on guiding teams, building culture, and mentoring future leaders. Notable projects include writing for Your Brains Magazine, developing a documentary, and producing a virtual product for Open Playbook, all aimed at scaling leadership development and creating lasting organizational impact. Quotes “It starts by knowing your own playbook. Once you have that foundation, you can understand and appreciate differences in others and build stronger teams.” “The effective leader leaves awake leaders behind them—they grow people, they share their experiences, and they create a culture of development.” “Sharing stories of your wins and your failures allows others to learn faster and helps build confidence and capability within your team.” “Step back, examine your strengths, and build from them—it allows you to make better decisions and create a more fulfilling experience as a leader.” Resources OpenPlaybook: Driving successful strategic change through strengths-based leadership, team building and execution Follow OpenPlaybook on Facebook Connect with Larry Dodd on LinkedIn

Sep 1, 202134 min

808: How Digital Marketing Expands Your Dental Practice with Chris Pistorius

Chris Pistorius is the founder of KickStart Dental Marketing, a top-rated dental marketing company, and the host of The Dental Marketing Podcast. With over 12 years of experience in the dental industry, Chris and his team help dentists grow their practices through digital marketing strategies. Today, Chris discusses the challenges dentists face in navigating the complex world of online marketing, and how KickStart Dental Marketing can help them stand out, attract new patients, and build a strong online presence. https://www.youtube.com/watch?v=5SM1JiOyG-8 In this episode of Marketer of the Day, Chris discusses actionable strategies for dental practices to generate leads, retain patients, and optimize marketing efforts. He shares examples of low-hanging opportunities such as advertising on platforms like Nextdoor and implementing automated lead follow-ups that connect prospective patients within one minute. He highlights the importance of creating targeted landing pages for specific services and streamlining front desk processes to maximize conversions. Chris also recounts success stories where struggling practices rebounded and even expanded under his guidance. To learn more or schedule a free strategy session, visit KickstartDental.com. Quotes “The worst thing a dental practice can do is nothing—digital marketing is where people are finding new dentists, and visibility alone isn’t enough; you need a reason for them to choose you.” “Every client has a unique selling proposition, and it’s our job to uncover it and show what makes them different from every other dentist in town.” “We built a system that can connect a lead to the front desk within one minute—speed of response drives huge conversion rates.” “Take action—doing nothing isn’t going to grow your business. Even small steps consistently taken will move the needle.” Resources KickStart Dental Marketing: Marketing for dental & orthodontic practices THAT are looking to grow Follow KickStart Dental Marketing on Facebook Follow Chris Pistorius on Twitter Connect with Chris Pistorius on LinkedIn Subscribe to The Dental Marketing Podcast

Aug 31, 202123 min

807: Communicate Effectively Using Leadership and Emotional Intelligence with Susan Schwartz

Susan Schwartz is a leadership and management coach, speaker, and author of “Creating a Greater Whole.” She equips professionals who are moving into manager and partner tracks to develop the necessary skills to build better relationships and communicate effectively. Today, Susan talks about emotional intelligence, which she describes as an external tool that helps you observe situations and choose how to respond appropriately. She emphasizes the value of self-reflection, building a balanced team, and practicing emotional intelligence skills to become a more effective leader. https://www.youtube.com/watch?v=zq8GecIHYbY In this episode of Marketer of the Day, Susan explains how leaders can apply emotional intelligence to build more cohesive, high-functioning teams and improve organizational outcomes. She provides strategies for stress management, balancing strengths and weaknesses within teams, and creating environments where employees feel empowered to solve problems and contribute creatively. Susan illustrates these concepts with examples of resolving interdepartmental conflicts and mentoring managers to recognize their influence on team behavior. She encourages leaders to listen to understand, clarify responsibilities, and continually revisit processes as organizations evolve. To learn more or connect with Susan, visit her at [email protected] or follow her on LinkedIn. Quotes “Emotional intelligence is how you see the world and how other people see you—it’s observing the situation and choosing the appropriate response.” “Leadership is not a solo sport; your strength comes from giving confidence to your team and collaborating to achieve shared goals.” “Listening to understand, rather than listening to respond, allows your team to solve problems and grow independently.” “The more you practice emotional intelligence, the more natural it becomes, enabling you to make strong choices and build collaborative, constructive teams.” Resources The River Birch Group: Transforming expert professionals into emotionally intelligent leaders Connect with Susan Schwartz, MA PMP on LinkedIn Creating a Greater Whole: A Project Manager’s Guide to Becoming a Leader (Best Practices in Portfolio, Program, and Project Management) by Susan Schwartz on Amazon

Aug 27, 202130 min

806: Grow Your E-Commerce Brand Beyond $20,000 Ad Spend with Tim Keen

Tim Keen is the co-founder of Loop Club, an agency that works exclusively with Shopify e-commerce brands to drive aggressive growth. With over $100 million in paid media spend under their belt, Tim and his team have extensive expertise in helping businesses of all sizes scale rapidly. Today, Tim discusses the current state of the e-commerce industry, highlighting the challenges brands are facing due to changes in privacy regulations and the importance of focusing on marketing fundamentals like creative optimization and data collection to stay ahead of the curve. https://www.youtube.com/watch?v=Q3zDwi1bmGU In this episode of Marketer of the Day, Tim explains how e-commerce brands can thrive in a fast-moving ecosystem by combining classic marketing principles with innovative tactics. He stresses the importance of creative execution in ads, using engaging visuals, clear messaging, and mobile-optimized formats. Tim highlights trends such as personalization, early-stage lead generation, and borrowing techniques from the SaaS sector to enhance e-commerce marketing. He also shares case studies, like helping a client scale from $30–50K per month to a million-dollar Q4 through smart optimizations across Facebook, Google, and email channels. To learn more, visit loop.club to explore their services and schedule a consultation. Quotes “The fundamentals of marketing have never been more important: a clear value proposition, compelling creative, and a reason for customers to buy still move the needle.” “Creative is the biggest piece most people are still sleeping on—if your ad doesn’t grab attention in the first three seconds, it’s already lost.” “Incremental optimizations—better creative, customer reviews, remarketing lists—compound to create exponential growth in your business.” “Collecting customer data early and providing value at every stage is the key to personalization and sustainable growth in e-commerce.” Resources Loop Club: 🚨ATTENTION ecommerce BRANDS🚨 Your agency has no idea what they’re doing. Connect with Tim Keen on LinkedIn

Aug 25, 202126 min

805: Today’s Marketing Issues and Solutions with The Brand Leader Kyle Duford

Kyle Duford is an executive from The Brand Leader specializing in crafting outstanding experiences for global brands. He has worked with companies like PowerBar, Nike, Dr. Martens, and Lululemon, giving him a wealth of experience in the marketing industry. Today, Kyle talks about the importance of brands rebuilding and repositioning themselves in the post-pandemic landscape. He emphasizes the need for clear internal communication and understanding one's core mission and values before effectively communicating that to customers. https://www.youtube.com/watch?v=k0pmpbhCJs8 In this episode of Marketer of the Day, Kyle discusses the critical role of strategic branding and design in helping businesses differentiate themselves and reach their goals. He highlights trends such as the post-pandemic shift in consumer behavior, the rise of social media platforms like TikTok for marketing, and the balance between calculated risk and caution in brand communication. His agency, The Brand Leader, focuses on strategy, design, and identity systems, emphasizing the holistic aspects of branding beyond just logos or visual assets. Kyle also recommends resources like The Ultimate Guide to Rebranding, available on thebrandleader.com, as a tool for businesses seeking guidance on brand strategy and positioning. Quotes “If you don’t understand who you are internally, the market will tell you who you are—and you may fall flat if you’re not ready to respond.” “A brand isn’t just a logo; it’s an emotional connection between a business and its customers, built across every touchpoint.” “Before you rebrand or reposition, ask yourself why you need to change—don’t make arbitrary decisions based on competitors or trends.” “The pandemic forced businesses to pivot, and those who stayed true to their mission while adapting strategically are the ones coming out stronger.” Resources The Brand Leader: We Grow Brands and Help Gain Ownable Market Share Follow The Brand Leader on Facebook Follow The Brand Leader on LinkedIn Connect with Kyle Duford on LinkedIn

Jul 30, 202123 min

804: Start a Podcast: A Bright Future in Podcasting with Rob Greenlee

Rob Greenlee is the Vice President of Content and Partnerships at Libsyn, one of the leading podcast hosting platforms. He is also the host of the New Media Show. With over 17 years of experience in the podcasting industry, Greenlee has been at the forefront of the medium's growth and development. Today, Rob discusses the evolution of the podcasting landscape, particularly in the wake of the pandemic, and shares his insights on what it takes to create a successful and sustainable podcast. https://www.youtube.com/watch?v=yOJ8Ly1rNHc In this episode of Marketer of the Day, Rob discusses his current work with Libsyn, one of the first podcast hosting platforms, and his ongoing co-hosting of the New Media Show. He emphasizes the importance of defining goals, understanding your audience, and using technology to enable creativity rather than hinder it. Rob highlights the value of starting with a focused niche and expanding thoughtfully as your community grows, as well as leveraging live events and hybrid formats to engage audiences. Key takeaways include the necessity of consistency, adaptability, and collaboration in content creation, and the potential for podcasts to serve as a core medium within a broader content strategy. Quotes “Podcasting is not a magic bullet—it takes consistent effort, audience engagement, and understanding your goals to succeed.” “Start with a niche focus, then expand thoughtfully; content should grow with your audience, not fragment it.” “Technology should enable better connections between people, not become an obstacle to content creation.” “Content creation—whether podcasting, video, or social media—can transform your career if you align it with your objectives.” Resources Libsyn: Grow Your Audience. Track Your Success. Make Money. Rob Greenlee: Host, Spoken Life Show, Co-Host, New Media Show, Host, Trust Factor and Host, Podcast Tips with Rob Greenlee Follow Rob Greenlee on Facebook Connect with Rob Greenlee on LinkedIn Subscribe to New Media Show hosted by Todd Cochrane & Rob Greenlee on Apple Podcasts

Jul 28, 202144 min

803: Learn and Convert Information into Knowledge with Hannes Jordaan

Hannes Jordaan is an ERP software implementation expert who has overcome learning difficulties throughout his life. Today, he shares his strategies for optimizing his learning process and creating a successful career. Hannes further talks about the importance of finding personalized methods for consuming information, such as using audio and visual resources, as well as building a supportive network to help overcome challenges. https://www.youtube.com/watch?v=Zt3O7thFqOU In this episode of Marketer of the Day, Hannes Jordaan shares his approach to overcoming learning difficulties and creating effective habits that support personal and professional growth. He emphasizes saying no to distractions, valuing your time, and celebrating small wins as essential strategies. Hannes is working on a support program to help others implement these techniques, encouraging people to optimize their processes, create routines, and develop a community for accountability and encouragement. His advice centers on actionable, simple strategies for building momentum, embracing imperfection, and finding personalized paths to learning and productivity. For more insights, listeners can visit hannesjordan.com to explore his work and upcoming initiatives. Quotes “Information sets us free, but you need to find the way that allows you to process it and convert it into knowledge.” “Learning to say no is the biggest skill you can have—it allows you to focus on what truly matters and avoid overwhelm.” “You don’t have to be perfect; celebrate the small wins and the tiny habits that compound over time.” “Do it afraid. Take that step, be kind to yourself, and know there are people who will support you along the way.” Resources Connect with Hannes Jordaan on LinkedIn

Jul 26, 202129 min

802: The Code of Business Building: Marketing, Product Development, and Launches with Tracy Childers

Tracy Childers is an experienced internet marketer and software entrepreneur. He comes from a family of successful speakers and business owners - his father John Childers teaches people how to speak and sell from the stage, and his brother JJ Childers teaches asset protection and tax strategies. Today, Tracy talks about his background in software development and internet marketing, explaining how he transitioned from creating custom software for clients to building and selling his own software products. https://www.youtube.com/watch?v=-Byvrs-nVtY&pp=ygUPcm9iZXJ0cGxhbmsgODAy In this episode of Marketer of the Day, Tracy Childers shares his approach to product development, software, and business scalability, emphasizing the importance of outsourcing and building systems. He discusses key projects like FLV Producer and WishList Member, showing how listening to customer feedback and improving usability drove their success. Tracy explains that success comes not from coding alone, but from combining marketing insight, customer understanding, and careful team management. He encourages creators to prototype, test, and refine their products while retaining focus on vision and end-user experience. For more information, he directs listeners to wishlistproducts.com, where they can explore his software offerings and community resources. Quotes “You don’t have to know how to code; you just have to get really good at explaining what you want.” “Once a product is finished, it can sell over and over without you doing the work—set it up right, and it generates revenue while you focus on new ideas.” “The magic formula is simple: does your visitor come to your site and say, ‘This is exactly what I was looking for’?” “Having the right people is always key—you need to make sure what gets done is your vision and what the customers want.” Resources WishList Products: Quickly Protect Your Content With WishList Member Connect with Tracy Childers on LinkedIn

Jul 23, 202145 min

801: Stop Self-Sabotage and Learn to Be Positive Again with Eric Carder

Eric Carder is an expert in leadership and motivation. He has been focused on the concept of the "toxic mindset" and how it can hold people back from achieving their goals. Today, Eric discusses how negative self-talk, difficulty adapting to change, and relying on others for motivation can all contribute to a toxic mindset. He shares his strategies for overcoming these challenges, including the use of index cards to write down goals, problems, and solutions. https://www.youtube.com/watch?v=kv8iJCavt1Q In this episode of Marketer of the Day, Eric Carder shares his current focus on helping entrepreneurs and business owners overcome self-sabotage, build strategic systems, and align actions with their long-term vision. He emphasizes the importance of breaking large goals into manageable steps, writing them down, and celebrating milestones to maintain momentum. Eric also highlights the need to ask for help and use support systems strategically rather than trying to handle everything alone. His work involves coaching, consulting, and developing systems that help companies acquire and retain ideal clients. For those interested in connecting with him or exploring his strategies further, he directs audiences to ericcarder.com, where consultations and guidance are available. Quotes “We are our own worst enemies. Everything starts in your brain—your outcomes reflect your thoughts.” “You can’t consistently perform in a manner that’s inconsistent with the way you see yourself.” “Celebrate small wins. Break your big goals into manageable steps so you don’t get overwhelmed.” “Stop doing everything yourself. Ask for help—solitude is not the best thing in business or life.” Resources Eric Carder: What would happen if you 10X your income in the next 3 years? Add Eric Carder as a Friend on Facebook

Jul 21, 202128 min

800: From Zero to Hero: Business Coaching with David Cavanagh

David Cavanagh is a seasoned internet marketer and business coach. He started his journey in the online world by learning how to build websites and optimize them for search engines. Over the years, David has grown his expertise and now runs 12-day long workshops and weekly webinars to help newbies get started on the internet. Today, David shares his story of how he transitioned from a web designer to a sought-after speaker, sharing valuable insights on the importance of solving problems and addressing the questions of your target audience. https://www.youtube.com/watch?v=pHELvyDq20M&pp=ygUPcm9iZXJ0cGxhbmsgODAw In this episode of Marketer of the Day, David explains how he transitioned from web designer to global speaker and coach, specializing in helping beginners get started online. He shares the importance of listening to your audience, answering their recurring questions, and creating solutions that address their real needs. David’s experience includes scaling his business through speaking engagements, webinars, and software demonstrations, using nervous enthusiasm and genuine problem-solving to engage audiences. Key takeaways include focusing on results over appearances, leveraging student feedback to refine content, and using repeated actions to build authority and trust. His resources and coaching programs can be explored at gettingstartedontheinternet.com and davidkavanaugh.com, where beginners can access structured guidance and support for launching their online ventures. Quotes “Just go out there and do something and make some money. Most people sit there procrastinating and never actually do anything.” “If it’s converting and solving a problem, shut up about the design—it doesn’t matter if the site looks ugly.” “Drop your ego. Your ego ain’t your amigo. Ask a question, shut up, listen, and truly solve the problem.” “Your customers have already written most of your sales copy for you—you just need to pay attention and answer their questions.” Resources Getting Started on The Internet: Discover the step by step, move by move way, ​​​​​​​to build ​​​​​​​an online business which makes you cash! David Cavanagh: Internet Business Coach Follow David Cavanagh on Facebook Connect with David Cavanagh on LinkedIn

Jul 19, 202125 min

799: Work Smarter in Less Hours while Earning More Income with David Warlow

David Warlow is an experienced business consultant and strategist. He has worked with numerous small and medium-sized businesses to help them streamline their operations, increase efficiency, and achieve sustainable growth. Today, Warlow discusses the key steps business owners can take to work less and earn more, including systemizing their processes, outsourcing tasks, and removing themselves from the day-to-day operations of the business. He shares his insights on understanding the limitations of time and how to leverage systems and outsourcing to scale a business. https://www.youtube.com/watch?v=sGhSLwKzrMk In this episode of Marketer of the Day, David explains how business owners can implement systems and outsourcing to scale effectively without losing control. He emphasizes documenting tasks clearly, using flow charts or video instructions, and training staff for specific processes rather than relying on individual memory. David illustrates his methods with real-life examples from his retail businesses, showing how strategic location changes, delegation, and incremental scaling increased revenue while reducing his direct involvement. Key takeaways include the importance of letting go of control where possible, creating repeatable systems, and carefully planning growth to avoid overextension. Listeners are encouraged to explore his resources and consulting services at systems.warlowconsulting.com to apply these strategies in their own businesses. Quotes “If you’re doing everything yourself, all you can do is earn the number of hours in the week—there’s only 168 hours.” “Systemize, outsource, and remove yourself from the business—those are the keys to working less and earning more.” “Failing to implement systems is one thing; failing to take action and let go of control keeps you stuck.” “Train for the task, not the person—document everything so anyone can follow the system, even if you’re not there.” Resources Connect with David Warlow on LinkedIn

Jul 16, 202145 min

798: Break the Bullying Cycle and Become your Best Self with Maria Warlow

Maria Warlow is the founder of Warlow Consulting, a successful retail business. As an experienced mother of two adult sons, Maria has a deep understanding of the challenges and impacts of bullying. Today, Maria talks about her personal experiences with bullying and shares her insights on the various forms of bullying, including physical, emotional, verbal, and cyber. She emphasizes the long-term effects of bullying on mental health, such as anxiety, depression, and aggression, and stresses the importance of early intervention and communication to address this critical issue. https://www.youtube.com/watch?v=eQUE8nCSJhM In this episode of Marketer of the Day, Maria discusses her current work through Warlow Consulting, focusing on breaking the bully cycle and building supportive communities for parents, particularly mothers. She advocates for therapeutic interventions for both victims and bullies, education on emotional literacy, and proactive strategies for children and adults to express and process feelings. Maria emphasizes the importance of starting these interventions early, providing real-life examples of children and adults whose lives have been affected by unresolved bullying. Key takeaways include recognizing the deep, long-lasting effects of bullying, fostering open communication, and creating networks of support. She encourages mothers to connect and share experiences through her online community at bullying.warlowconsulting.com. Quotes “Bullying should never be taken lightly—it can leave scars that last a lifetime and affect mental health, self-esteem, and social abilities.” “The earlier you start addressing bullying, the better—younger children can learn how to express their feelings and protect themselves before patterns become entrenched.” “Both victims and bullies need guidance and therapy; punishment alone does not teach the bully what they are doing or help the victim recover.” “If you let bullying happen, it stays in your head forever unless you wake up to it and take action—it’s a big step, but it’s liberating.” Resources Bullying Warlow Consulting: How To Stop Bullying At Home, At School And In The Workplace … before it’s too late! Mountain Warlow Consulting: Your Digital Presence is About To Take Off With Warlow Consulting Follow Maria Warlow on Facebook

Jul 14, 202145 min

797: Billion Dollar Challenge: Niches, Content, Sales, and Scaling with Charlie Diamond

Charlie Diamond is the founder of a digital marketing agency and consultancy, as well as a multimedia production, promotion, and publishing company. Today, he discusses his personal journey and the challenges he faced, including being removed from a speaking event in London. This led him to develop the "$1 billion challenge," a mission to help 1,000 entrepreneurs make $1,000 a day for 1,000 days. https://www.youtube.com/watch?v=Cw3LGl9tPhY&pp=ygUPcm9iZXJ0cGxhbmsgNzk3 In this episode of Marketer of the Day, Charlie discusses his current work helping entrepreneurs generate qualified leads and grow profitable businesses. He provides niche-specific websites with professionally written content and a done-for-you system that ensures phone calls from interested prospects reach business owners, with a subscription model based on lead volume. His program combines a three-month foundational course with ongoing coaching over three years, guiding participants through business setup, marketing, and scaling while emphasizing ethical practices and social responsibility. Notable projects include managing over 280 niches, organizing virtual summits and podcasts, and mentoring participants to not only build revenue but also establish affiliate networks. Key takeaways highlight the importance of leveraging proven systems, consistent guidance, and focusing on ethical, people-first business practices. Quotes “If I can help 1,000 people to make $1,000 a day for at least 1,000 days, I would have a billion-dollar company running and help create 1,000 businesses.” “Everything is done for you—business setup, lead generation, and ongoing support—so participants can profit from our expertise immediately.” “The key to success is that you cannot do it on your own. You need help, guidance, and a proven system.” “We’re in the business of people, not just marketing. Ethical practices, giving back, and creating long-term value are non-negotiable.” You can Contact Charlie Diamond at his email [email protected]

Jul 12, 202132 min

796: From Complex to Easy-to-Understand Metrics: Data Gathering, Sales Funnel, and Measurement with Chris Mercer

Chris Mercer is a sought-after measurement marketing expert. He and his team at Measurement Marketing have been helping marketers, marketing teams, and agencies understand, trust, and grow their numbers using tools like Google Tag Manager and Google Analytics. Today, Chris discusses the importance of measurement in marketing, especially with the changes happening in the industry due to updates from iOS, Safari, and Google Chrome. He emphasizes the need for marketers to integrate measurement into their planning process from the start, rather than treating it as an afterthought. https://www.youtube.com/watch?v=Mmt-ErrKcDU In this episode of Marketer of the Day, Chris explains how proper measurement can transform marketing campaigns and customer journeys, citing examples from his own Measurement Marketing Academy. He walks through how small adjustments—like fixing a missing price on a sales page or changing an offer after analyzing webinar performance—can dramatically improve results. His work focuses on using tools such as Google Tag Manager, Google Analytics, and Data Studio to visualize and optimize campaigns, but he stresses that tools are secondary to strategy. Chris also offers free resources through his Toolbox membership, providing practical guidance on tracking, goal setting, and analytics for marketers who want to implement measurement-driven growth effectively. Quotes “You’ve got to know not just what your results are, but how you’re getting those results. That’s where the secret sauce is.” “Measurement isn’t about the tool—it’s about the strategy. Knowing how to think about measurement is what saves you.” “Stop asking ‘what happened?’ Instead, ask: ‘Did this work like it was supposed to?’ Then you know exactly what to fix.” “When you measure correctly, the market tells you the answer—you don’t have to guess, you just listen and adjust.” Resources Measure U: Optimize Your Marketing Using Measurement, So You Can Increase Your Profits And Deliver Better Results Follow MeasurementMarketing.io on Facebook Connect with Chris "Mercer" Mercer on LinkedIn

Jul 9, 202124 min

795: Buy, Rehab, Rent, Refinance, Repeat: Become a Real Estate Investor So You Can Grab the Map with Johnoson Crutchfield

Johnoson Crutchfield is the owner of Grab the Map LLC, a real estate company that focuses on acquiring and managing single-family and multi-family properties. He helps other investors find projects to invest in and provides mentoring and coaching to those getting started in real estate. He is also the host of Grab the Map Podcast. Today, John talks about his unique real estate investment strategy, which involves buying distressed properties, renovating them, and then refinancing to fund the next project. https://www.youtube.com/watch?v=76oYrr3BNtE In this episode of Marketer of the Day, John discusses his current focus on expanding his portfolio while helping others start their real estate journey. He highlights the importance of buying properties at a discount, expecting mistakes, and maintaining realistic expectations. He also emphasizes creating authentic connections and surrounding oneself with experienced mentors. John’s goal for the year is to help 2,000 people begin investing, supported through his Facebook group Wealth in Real Estate, his podcast, and Grab the Map LLC. The episode underlines the intersection of actionable investment strategies, community-building, and personal development, showing that success in real estate is about both financial results and empowering others. Quotes “Real estate allowed someone with no money and poor credit to become a multi-millionaire—it changed my life.” “If you don’t buy the property at a discount, you don’t leave room for the mistakes that are inevitable.” “Surround yourself with people who have accomplished what you’re trying to accomplish; draw support from them and keep pushing through.” “Don’t just look at life, grab the map—you never regret the things you do, only the things you didn’t try.” Resources Grab The Map: Find/Sell Your Next Home or Investment Property or Get a Free Investing Consultation Follow Grab the Map Properties, LLC on Facebook Connect with Johnoson Crutchfield, Ed.D. on LinkedIn Subscribe to Grab the Map Podcast hosted by Johnoson Crutchfield on Apple Podcasts

Jul 2, 202118 min

794: Determine Your Brain Type to Unlock Your Unique Superpower with PJ Glassey

PJ Glassey is an exercise scientist, physiologist, researcher, biohacker, and brain science specialist. He is the founder of X Gym, a gym franchise, and is a return guest on the Marketer of the Day podcast. Today, PJ Glassey discusses his brain type test, which helps people determine their unique brain type and unlock their superpowers for faster health and fitness results with little to no willpower. He explains how understanding one's brain type can lead to personalized strategies and hacks for exercise, diet, and overall well-being. https://www.youtube.com/watch?v=Z2BUMsIuB40 In this episode of Marketer of the Day, PJ discusses his 16 brain type test and how it can unlock personal superpowers for faster fitness and health results with minimal willpower. He explains that knowing your brain type allows you to select optimal workout styles, diets, and habit strategies, and even improves personal relationships by understanding differences in perception and motivation. PJ shares examples from his own family to illustrate the practical impact of brain type alignment, highlighting that even choices like diet and group versus individual training should match your brain wiring. Listeners are encouraged to explore the test at VIP.xgym.com/brain-type-test, with lifetime access, annual retests, and actionable brain training techniques tailored to each type. Quotes “Most people don’t even begin to tap into the potential of their brain with exercise. The right kind of movement can put your brain in an overcharge state and unlock your superpowers.” “When trainers give advice based on what works for them, it only works about 16% of the time. Results depend on your brain wiring, not someone else’s method.” “The brain is very plastic. When you understand your brain type, you can rewire it, get faster results, and reduce the need for willpower.” “It’s not that you’ve failed—it’s just that your wiring doesn’t like what you’ve tried so far. There’s an approach that works for you; you just have to find it and never give up.” Resources X Gym: 2X the Results in 1/3 the Time Since 1998! Follow PJ Glassey on Facebook Connect with PJ Glassey on LinkedIn

Jun 30, 202128 min

793: Self-Sabotage: Change Labels and Shift Your Mindset with Jeanie Cisco-Meth

Jeanie Cisco-Meth is a two-time best-selling author, educator, and professional speaker. She is an expert in helping people overcome self-doubt and build confidence. Today, Jeanie shares her passion for "taming the bully between your ears" and providing tools to help entrepreneurs and business owners work better with their teams and achieve their goals. https://www.youtube.com/watch?v=4bFfgydQFVM In this episode of Marketer of the Day, Jeanie shares her strategies for taming the "bully between your ears," focusing on mindset first, productivity second. She highlights the importance of clarity, courage, and confidence in both business and personal life, offering practical advice for entrepreneurs on saying “yes” to opportunities early on, and strategically “no” once priorities are clear. Jeanie also discusses her work with Tony Robbins’ team, her transition into speaking and mentoring, and how she structures her days to balance productivity with self-care. Listeners are encouraged to become aware of their inner dialogue and replace negative thoughts with positive, action-oriented ones. She can be reached through her website JeannieCiscoMeth.com, LinkedIn, and Facebook, where she offers mentoring and coaching. Quotes “If I don’t choose what goes in the hole after removing a negative label, I get more negative. But if I choose what goes in the hole, I’m golden.” “Start with why, not how. When you focus on why, your mind figures out the how.” “Stop listening to your inner critic and start coaching yourself more so you can go where you want to go.” “Mindset first, productive second. Awareness is the first step in change.” Resources Jeanie Cisco-Meth: Taming the Bully Between Your Ears Follow Jeanie Cisco-Meth on Facebook Connect with Jeanie Cisco-Meth on LinkedIn

Jun 28, 202128 min

792: Financial Freedom, Cash Flow, and Trading with Casey Stubbs

Casey Stubbs is an experienced trader and entrepreneur who has been trading stocks and cryptocurrencies for over 25 years. He is the author of “The Ultimate Harmonic Pattern Strategy” and the host of the "How to Trade It" podcast, where he interviews top traders to share their insights and strategies. Today, Casey discusses his focus on improving his trading strategies and fine-tuning his methods to increase results for his clients. He also talks about his efforts to improve his SEO and drive more search traffic to his website. https://www.youtube.com/watch?v=X-lx_k6kGO8 In this episode of Marketer of the Day, Casey discusses his current work creating educational trading resources, running his podcast How to Trade It, and developing the product “Tim’s Cash Alerts” to help clients make informed investment decisions. He emphasizes using money as a tool, disciplined investing, and financial education for both adults and children to build long-term wealth. Key takeaways include focusing on active markets, managing emotions when trading, and approaching money with a purpose. Casey also highlights practical strategies for financial discipline, portfolio management, and product development while maintaining transparency and measurable results. His website tradingstrategyguides.com serves as a hub for trading education and actionable guidance. Quotes “Your money is a tool. Don’t work for your money—make your money work for you.” “Focus your energy on one thing at a time until it’s where you want it to be, then move on.” “If it goes down 10%, get out and wait, or find something else. There’s always another opportunity.” “Have a big why. Money becomes important because it helps you achieve your purpose.” Resources Trading Strategy Guides: Over 500+ Unique Trading Strategies Connect with Casey Stubbs on LinkedIn Subscribe to How To Trade It Podcast with Casey Stubbs on Apple Podcasts Get a copy of The Ultimate Harmonic Pattern Strategy Book: The most accurate harmonic patterns and how to trade them by Casey Stubbs on Amazon

Jun 25, 202127 min

791: Become A Digital Marketing Superhero with John Doherty

John Doherty is an entrepreneur and marketing expert from Denver, Colorado. He is the founder of Credo, a company that helps businesses find the best SEO or digital marketing agencies for their needs. Today, John shares his insights on the latest trends and changes in the digital marketing industry, particularly the impact of the pandemic on marketing strategies. He discusses the shift towards in-house marketing teams and the growing importance of case studies for agencies looking to land new clients. https://www.youtube.com/watch?v=BFgtYXkFwjo John also points out opportunities for agencies willing to help clients launch ad campaigns from scratch, even with smaller budgets, emphasizing the value of scaling campaigns over time rather than turning away potential clients. He encourages both agencies and businesses to adjust expectations based on budget versus timeline, promoting transparency and realistic planning. Quotes “It’s like we’re at the store with the credit card, but they keep taking the point-of-sale system away from us.” “Nailing the basics—technical SEO, content, site usability—will give you a better return than chasing every new trend.” “If you can’t spend more, it’s going to take longer to see results.” “Put yourself in the mind of the buyer—what would keep them from converting?” Resources John Doherty: Digital Entrepreneur and Growth Marketing Veteran Based in Denver, Colorado Credo: Get the most out of your budget with a vetted Credo agency. Single Geared: Gear deals, gear reviews, and trip reports Connect with John Doherty on LinkedIn

Jun 23, 202131 min

790: Rise Above Obstacles, Flaws, and Imperfections with Simonia Blassingame

Simonia Blassingame is a wife, mother, sister, aunt, friend, entrepreneur, and Child of God. She is a speaker and is working on her signature talk. Today, Simonia discusses her mission to help women achieve greatness and overcome obstacles, drawing from her experiences in the military and as a mentor to young women. https://www.youtube.com/watch?v=_X1_cqP4OFQ In this episode of Marketer of the Day, Simonia shares her superhero-inspired coaching approach through her company, Sane Leadership, Inc. She mentors women on leveraging strengths, mitigating weaknesses, and navigating workplace challenges without unhealthy comparisons. She emphasizes reflection, understanding personal triggers, and aligning career choices with individual traits rather than external expectations. Key takeaways include embracing your origin story, building support systems, and finding flow by focusing on activities that align with your natural strengths. Simonia offers one-on-one coaching and personality diagnostics at simoniablastinggame.com, guiding clients to unlock their potential and achieve meaningful growth. Quotes “Once I stopped pretending to be the person I thought they wanted to see, my career really took off.” “Comparing yourself against the wrong criteria can lead to self-doubt, envy, and missing out on fulfilling your purpose.” “Your origin story—the experiences that shaped you—can become your superpower if you choose to use it.” “Tap into your superpowers, show up the way we need you to, and bring your gifts and talents Resources Simonia Blassingame: What Is Your Genius? Follow Simonia Ridley Blassingame on Facebook Connect with Simonia Ridley Blassingame, SPHR, SHRM-SCP on LinkedIn

Jun 21, 202134 min

789: Email Writing, Copywriting, and Marketing with Charlene Burke

Charlene Burke is a seasoned copywriter and content creator who has found success in writing email sequences for a variety of clients. After experimenting with different business ventures, Charlene discovered her passion for copywriting, particularly in the realm of email marketing. Today, Charlene shares her insights on the importance of understanding your audience, conducting thorough market research, and leveraging the creative freedom of email copywriting to differentiate yourself in a crowded market. https://www.youtube.com/watch?v=MckRjHn8Ax8 In this episode of Marketer of the Day, Charlene shares how she now focuses primarily on writing email copy and producing content for her PLR platform, Grow PLR. She explains her process of combining data-driven insights with human empathy to write emails that engage audiences and drive results. Key takeaways include treating life and business as experiments, breaking down challenges into manageable steps, and using support networks to gain perspective and guidance. Charlene also stresses the importance of strategic decision-making, filtering opportunities through long-term goals, and maintaining flexibility while protecting her time and energy. Her services and content can be explored at searchbyburke.com and growplr.com. Quotes “Life is an experiment. You just don’t know until you do it.” “You can get through it, over it, under it, or around it—but you have to address the obstacle in front of you.” “Don’t let the need for a detour throw you off track; every challenge is a stepping stone toward your ultimate goal.” “Put opportunities through the filter of your long-term goals—if it doesn’t move you closer, it’s okay to say no.” Resources Search By Burke: Hi there! Glad you stopped by… Connect with Charlene Burke on LinkedIn

Jun 18, 202148 min

788: MindMeister Mind Mapping: Organize Your Ideas, Create Incredible Presentations, Run Meetings and Communicate in New Ways with Michelle Matus

Michelle Matus is the Product Marketing Manager for MindMeister, a leading mind mapping software platform that enables over 20 million users to brainstorm, collaborate, and plan projects in a visual way. Today, Michelle talks about the benefits of using mind mapping, including its ability to help users be more creative and productive. She explains how online mind mapping tools like MindMeister allow for efficient organization and visualization of ideas, as well as real-time collaboration with others. https://www.youtube.com/watch?v=9N1eiStbhBs In this episode of Marketer of the Day, Michelle explains how MindMeister can support podcasters, educators, and business teams by breaking down complex projects into visual structures, collaborating in real-time, and embedding maps on websites or linking them to content. She discusses the broader Meister ecosystem, including MeisterTask for task management, and highlights features like public maps, chat, voting, and templates to streamline workflows. Key takeaways include using templates for recurring tasks, leveraging public maps for SEO and content sharing, and approaching mind mapping with a free and open mindset to maximize creativity. Resources and templates are available at mindmeister.com and their blog. Quotes “Mind mapping is a fantastic visual way to essentially be more creative and productive.” “With MindMeister, you can do the brain dump, reorganize, and collaborate in real-time without losing your creative energy.” “You can’t eat an elephant all at once—you have to break it down one bite at a time, and mind mapping lets you do that with any project.” “The limitation isn’t in the tool, it’s in your mindset—don’t self-censor, explore all your ideas freely.” Resources MindMeister: It all starts with an idea. Collaborative Mind Mapping. Connect with Michelle Matus on LinkedIn

May 31, 202130 min

787: Grow and Disrupt: Simplify the Psychology of Sales, Marketing and People with Stephanie Scheller

Stephanie Scheller of Grow Disrupt simplifies the psychology of sales, marketing, & people for small business owners who want to increase their impact. After studying for more than a decade about human psychology, Stephanie built her business from scratch and left her 9 to 5 job, and under a year, she has worked with more than 2500+ companies, dedicated to uplift and help small entrepreneurs understand how to create their impact in their own businesses. Stephanie is the ultimate “Impact Authority”, a best-selling author, TED X speaker, and today breaks down the psychology behind sales, marketing, and people management to implement and accelerate growth in your business. Today, Stephanie shares her journey of building her business from scratch, the challenges of running events during the pandemic, and the importance of taking action and creating momentum in your business. https://www.youtube.com/watch?v=p0qMqwKwXS4 In this episode of Marketer of the Day, Scheller discusses her current work running live and virtual events, coaching small business owners, and building her brand. She emphasizes preparation, energy management, skill-building, and decisive action to create momentum. Key takeaways include having backup plans, marketing effectively, and continuously evaluating and improving strategies. Her websites, stephaniescheller.com and growdisrupt.com, offer access to events and resources for entrepreneurs. Quotes “Our greatest asset isn’t our time; it’s our energy.” “Have a backup plan to your backup plan, and work your ass off to make them both happen.” “Events are 20% about planning the event—they’re 80% about marketing the heck out of it.” “Action creates momentum. The only reason someone else takes your idea is because they act on it and you don’t.” Resources The Stephanie Scheller: The woman who doubled her events company During a global pandemic [on a $0/month ad spend] Grow Disrupt: Breakthrough is Waiting. Connect with Stephanie Scheller on LinkedIn Get a copy of Friend Power: How the Friends You Choose Can Change the Course of Your Life by Stephanie Scheller on Amazon

May 28, 202135 min

786: Grow your Team, Foster Culture, and Stop Work Burnout with Stephen Christopher

Stephen Christopher is the co-founder of Wit Digital, a digital marketing agency. Today, Stephen discusses the importance of building a business that does not consume your entire life. He shares his personal journey of stepping back from the day-to-day operations of his company in order to find more fulfillment and balance. He further talks about the emotional challenges of redefining his role within the business and the value of developing self-awareness through practices like meditation and journaling. https://www.youtube.com/watch?v=96-GCvqULx4 In this episode of Marketer of the Day, Christopher discusses his current approach to leadership, emphasizing conscious decision-making, self-awareness, and maintaining boundaries to prevent business ownership from overtaking life. He now focuses on vision-setting, relationship building, and strategic coaching within the company while empowering other team members to take visible leadership roles. Christopher also highlights the importance of meditation and journaling in cultivating self-awareness, improving decision-making, and fostering personal growth. Listeners are encouraged to follow his insights on his Facebook page, where he shares guidance on conscious leadership, business strategy, and living a purpose-driven life. Quotes “There is no finish line in life. There are only milestones, and how many you hit depends on how willing you are to lean into the exciting unknown.” “As an owner, you have to be conscious of your role, stay in your lane, and understand the impact of what you say around others.” “Self-awareness is the most impactful skill—you need to think about what you’re thinking about, then use your feelings as a guide.” “If you want to live a better life, make conscious choices, grow your awareness, and the impact will naturally extend to others.” Resources Wit Digital: A FREE WEBSITE REPORT DOESN’T GROW YOUR BUSINESS. THIS CAN. Follow Wit Digital on Facebook Connect with Stephen Christopher on LinkedIn

May 26, 202139 min

785: Write Your Book to Express Yourself and Your Business with Lin Eleoff

Lin Eleoff is the founder of the Mighty Tiny Book Academy, where she teaches coaches, consultants, and course creators how to write a book to market their business. As an expert in the field of non-fiction book writing, Lin helps her clients create "business cards on steroids" - books that are less than 100 pages and designed to turn readers into paying clients. Today, Lin talks about the benefits of writing a Mighty Tiny Book, including how it can overcome common writing obstacles and provide a clear roadmap for building a successful business. https://www.youtube.com/watch?v=TGIPdaq6WYY In this episode of Marketer of the Day, Eleoff discusses her current work with the Mighty, Tiny Book Academy, where she teaches clients to craft short nonfiction books that act as business accelerators. She explains how these books serve as “business cards on steroids,” designed to convert readers into paying clients while providing material for emails, blogs, and other content. Eleoff emphasizes the importance of guiding clients through the book-writing process, from defining their unique angle to structuring content effectively, while helping them navigate self-doubt and maintain focus. She highlights that a well-crafted, short book can become a foundation for coaching programs, provide credibility, and help entrepreneurs attract their ideal audience. For those ready to take the next step, her program and resources are available at mightytinybookacademy.com. Quotes “If your goal is to generate income for your business, use a book to attract your ideal readers and turn them into paying clients.” “A mighty, tiny book is a business card on steroids—it grabs attention, shares your expertise, and brings people to you.” “Self-doubt is just code for fear creeping in, but with the right tools and guidance, you can put up the umbrella and keep moving forward.” “Recognize the two voices in your head—the one telling you to stop, and the one connected to your heart saying, ‘I really want this.’ Listen to the one that helps you.” Resources Lin Eleoff: YOU'RE ONLY A (TINY BOOK) AWAY FROM $100k Lin Eleoff: A Woman Who Owns a Business, Owns her Life Connect with Lin Eleoff, J.D. on LinkedIn Check out Lin Eleoff's Books on Amazon

May 24, 202133 min

784: Smarter Than a Startup: Buy, Manage and Run a Business the Risk-Reduced Way with David Barnett

David Barnett is a business expert who has helped many people buy and sell businesses. He is the author of the book "Smarter Than a Startup", which provides a risk-reduced way for people to get the business of their dreams up and running. Today, David discusses the advantages of buying an existing business over starting a new one from scratch. He explains how buying a business with existing customers, sales, and profits can make it easier to secure financing and reduce the overall risk compared to launching a brand-new venture. https://www.youtube.com/watch?v=aBw2teWAdT4 In this episode of Marketer of the Day, Barnett shares his expertise on how aspiring entrepreneurs can strategically buy businesses and optimize them to suit their goals. He discusses the advantages of acquiring businesses with existing customers and cash flow, the importance of structuring deals with protective clauses, and creative ways to use business resources for additional ventures, such as testing new products. He highlights the distinction between investing and speculation, particularly in industries affected by external factors like the pandemic. Barnett’s current work includes consulting, his podcast Small Business and Deal Making, and his book Smarter Than a Startup, all designed to educate entrepreneurs on minimizing risk while maximizing opportunity. His guidance empowers buyers to approach business acquisitions strategically, balancing growth ambitions with financial prudence. Quotes “Buying a business may still be the path to create your new business while reducing risk in a tremendous way.” “Even if you buy a business, you can pivot it or use its resources to pursue your dream.” “Businesses are asymmetrical systems—a small decline in sales can mean a big decline in profits.” “Buying a distressed business is speculation, not investing—you could be signing up for losses until things recover.” Resources David Barnett: Small Business, Local Investing, Private Lending, Borrowing, Business Buy/Sell, Franchise Issues, Being Heroic Connect with David Barnett on LinkedIn Subscribe to David C Barnett Small Business & Deal Making Podcast hosted by David Barnett on Apple Podcasts Get a copy of Smarter Than a Startup: The risk-reduced way to get the business of your dreams up and running by David Barnett on Amazon

May 21, 202123 min

783: Eliminate Mental Blocks: Achieve Greatness Using Neuro-Linguistic Programming (NLP), Self Hypnosis, Mindfulness, and the Emotional Freedom Technique (EFT) with Charles Crenshaw

Charles Crenshaw is a hypnotist, NLP practitioner, and EFT practitioner who helps people solve everyday problems using these tools. He is the author of two books - "EFT for Meditation" and "Pathless Path: God, Grace, Guru" - which detail his 40 years of meditation experience. Today, Charles talks about how techniques like NLP and EFT can be used to help people make positive changes in their lives, from overcoming phobias to breaking bad habits. https://www.youtube.com/watch?v=UNmCkxUaafw In this episode of Marketer of the Day, Charles explains how hypnosis, NLP, and EFT help people break long‑held patterns, resolve fears, and eliminate habits that no longer serve them. Through practical tools—such as tapping sequences, self‑hypnosis, and specific “mind hacks”—he teaches clients how to access their own inner resources, change ingrained responses, and improve their quality of life. His approach emphasizes personal empowerment: giving people the tools to regulate their emotions, shift their internal state, and take control of their outcomes. Charles offers sessions via Zoom, provides a free 15‑minute consultation, and continues to share his work through his books and his platform at eliminateyourblock.com. Quotes “You have the capacity to help yourself, and you are the architect of your own destiny.” “We’re not dependent on something outside ourselves all the time—your own inner laboratory can verify what’s possible.” “Hypnosis, NLP, and EFT are simply tools to access your imagination, your intelligence, and your ability to concentrate.” “The average person has far more power to self‑regulate than they’ve ever been taught.” Resources Eliminate Your Block: If you don‘t heal what hurt you, you’ll bleed on people who’ve done you no harm Connect with Charles B Crenshaw Jr on LinkedIn Get a copy of EFT for Meditation by Charles Crenshaw on Amazon Get a copy of Pathless Path: God, Grace, Guru by Charles Crenshaw on Amazon Check out Charles B. Crenshaw Books on Amazon

May 19, 202127 min

782: Purpose, Passion, Reinventing, Rediscovering, and Realigning Yourself with Barbara McCollough and Lorna Lyons

Barbara McCollough and Lorna Lyons are experts in the field of human development and personal growth. Barbara is a former psychotherapist and coach, as well as a teacher and memoirist. Her book "Digger" explores the process of self-discovery and reinvention. Lorna has a background in women's studies and specializes in helping people identify their strengths and use them to achieve their goals. Today, Barbara and Lorna discussed their collaborative program "Achieve at Any Age," which focuses on empowering women in their 40s and 50s to unlock their full potential and create fulfilling new chapters in their lives. https://www.youtube.com/watch?v=ICnzBMVrIqQ Their work addresses the restlessness many adults feel after years of career and family responsibilities, guiding them to uncover latent creativity, purpose, and satisfaction in the next phase of life. The programs emphasize mindfulness, meditation, and conscious exploration of values and skills to create actionable pathways toward fulfilling goals. Quotes “Even the sharpest knife can’t carve its own handle—sometimes you need guidance to access what’s beneath the surface of your mind.” “We have a 30-year bonus on life compared to previous generations, but we’re still constrained by unconscious programming.” “You can achieve at any age by combining awareness of your strengths with your deeper values—then you’re truly aligned and effective.” “It’s not instant; it takes effort, but the rewards are remarkable—doing something you care about with your natural abilities changes your world.” Resources Achieve at Any Age: Unleash the Fullest Expression of Yourself Follow Barbara McCollough on Facebook Get a copy of Digger: A Memoir by Barbara McCollough on Amazon

May 17, 202128 min

781: Alexa Skills, Voice Search, Smart Speakers, and Artificial Intelligence with Terri Jones

Terri Jones is the host of the "We Voice It" podcast, where she shares tips and insights on using Amazon Alexa devices to boost productivity and expand your brand. As a technology expert with over 34 years of experience, Terri is passionate about helping entrepreneurs and content creators take advantage of the power of voice technology. Today, Terri discusses the vast array of Alexa skills available, from Jeopardy and Family Feud to local business content and podcast integration. https://www.youtube.com/watch?v=U6hGQ6ZwHs0 In this episode of Marketer of the Day, Jones explains the growing opportunities in voice technology, the different ways content can be delivered via Alexa (flash briefings vs. full podcasts), and examples of monetization through skill development. She emphasizes that now is the time to act while the Alexa skill ecosystem is still relatively small, positioning early adopters ahead of the competition. Quotes “Three years ago, Amazon let everyday people develop Alexa skills. There are now over 100,000 skills, and most people don’t even know about them.” “Your podcast, blog, or business content can live on Alexa, making it accessible in homes, cars, and anywhere people use smart speakers.” “If you’re serious about getting your content on voice, now is the time—get in before the space gets crowded.” “I provide a no-code, easy way to get your content on Alexa, even if you’re not tech-savvy.” Resources We Voice It: Discover the Components of Publishing A Book To Learn and Earn Passive Income Connect with Terri B. Jones on LinkedIn Subscribe to We Voice It by Terri B. Jones on Apple Podcasts

May 14, 202124 min

780: Use Your Benefit Corporation to Make a Difference Environmentally and Socially with Kerry Worden

Kerry Worden is a mortgage broker with 30 years of experience in the industry. He recently founded Green Stream Advisors, a benefit corporation focused on supporting environmental and social causes. Worden was inspired by the book "Let My People Go Surfing" by Patagonia founder Yvon Chouinard, which explored the concept of using business as a force for good. Today, Kerry talks about the purpose and structure of benefit corporations, explaining how they require businesses to operate in socially responsible ways and report on their progress annually. https://www.youtube.com/watch?v=BNCDd-EKq_8 In this episode of Marketer of the Day, Worden explains how benefit corporations operate, including annual verification of charitable and socially progressive actions. She shares examples of the organizations she supports and emphasizes that companies of any size can participate, from small teams to large corporations like Patagonia. She also provides guidance for those interested in establishing their own benefit corporation, including consulting specialized lawyers and using resources like B Labs. Listeners can contact Worden at [email protected] or 510-999-0539 to learn more, explore potential collaborations, or discuss socially responsible financial planning. Quotes “Business can be either a force for good or not; if your business has a deeper purpose, you can align all of your activities to accomplish that goal.” “The beauty of a benefit corporation is that you have to walk the walk, not just talk; your actions are verified annually by a third party.” “You don’t have to wait decades to contribute; even while running your main business, you can take meaningful steps today to make a difference.” “From tiny teams to large corporations, anyone can create impact—size doesn’t limit your ability to do good.” Resources American Mortgage Management: Online Platform for all of your Commercial Real Estate and Investment Property Financing Needs Connect with Kerry Worden on LinkedIn

May 12, 202123 min

779: I Love Cambridge: Serve Your Community with Your Business and Podcast with Walter Monteiro

Walter Monteiro is a real estate and mortgage agent in Cambridge, Kitchener Waterloo, Ontario, located about 60 miles outside of Toronto. In addition to his real estate work, Walter hosts a podcast called "I Love Cambridge," where he provides a platform for local professionals to showcase their services and share their stories with the community. Today, Walter discusses the unique characteristics of Cambridge, highlighting its self-contained nature, strong employment opportunities in the technology sector, and the growth in average home prices compared to Toronto. https://www.youtube.com/watch?v=nWFjjXgmb3w In this episode of Marketer of the Day, Monteiro discusses how his podcast has grown into a powerful networking tool that connects him with local business circles while providing value to the community. He shares practical techniques such as using quick personalized video messages via BombBomb to maintain connections and stay top of mind with clients and collaborators. Monteiro also highlights the importance of authenticity over scripted interviews, creating a relaxed atmosphere that helps guests feel comfortable on camera. Listeners can access the podcast and explore local businesses through ilovecambridge.ca, or reach out to him directly at [email protected] or 519-240-0360 for guest opportunities. Quotes “Some of the biggest mistakes people make in real estate is losing touch with the people they originally did business with; a simple video message can keep you top of mind and miles ahead of the competition.” “The conversation is more authentic when it’s unscripted; you get the real story instead of checking boxes on questions.” “Meaningful connections aren’t just about exposure—they’re about building genuine relationships that benefit both parties.” “The podcast is a platform to introduce people in our community to each other, and that circle of connections keeps growing organically.” Resources I Love Cambridge: Hi, my name is Walter Monteiro! Walter Monteiro: Click below & receive alerts when Walter has recorded a new podcast, mortgage rate alerts, hot new listings & other information vital to anyone looking for great real estate & mortgage information Follow Walter Monteiro on Facebook Connect with Walter Monteiro, Realtor, Mortgage Agent, Investor on LinkedIn Get a copy of The RRSP Mortgage Investor by Walter Monteiro on Amazon Subscribe to The Real Estate & Mortgage Show Podcast

May 10, 202123 min

778: Achieve Professional and Personal Success: Thoughts, Beliefs, Experiences, and Perspectives with Kim Ades

Kim Ades is the founder of Frame of Mind Coaching, a coaching business centered around her journaling software. She also hosts the Frame of Mind Coaching Podcast, where she conducts live coaching sessions with leaders from around the world. Today, Kim talks about the evolution of her podcast, sharing how she now invites guests to share their challenges and receives on-the-spot coaching from her. https://www.youtube.com/watch?v=Pif_ukrbcLQ In this episode of Marketer of the Day, Ades highlights her innovative approach to coaching through the Frame of Mind Coaching Podcast, which provides on-the-spot solutions for real challenges while demonstrating the human side of leadership and growth. She emphasizes that work-life balance is often a misguided goal, advocating instead for embracing the ride of life with ease, joy, and intentional reflection. Ades also encourages meaningful social interaction, curiosity, and openness in networking. Her coaching and podcast content serve as both inspiration and a practical model for listeners, with further resources available at frameofmindcoaching.com. Quotes “Google doesn’t understand frustration or help you with the human side of challenges; sometimes you need someone to ask the right questions to get to the core of the issue.” “Work-life balance is not the real goal; life’s ride has ups and downs, and my job is to help people enjoy it with ease, peace, and joy.” “Pivoting isn’t about avoiding problems—it’s about turning your attention toward what serves you and what you want, rather than focusing on what isn’t working.” “Meaningful conversations come from genuine curiosity and openness; it’s not about the quantity of connections, it’s the quality.” Resources Frame of Mind Coaching: Executive Coaching …for Leaders with Human Challenges Follow Kim Ades on Facebook Connect with Kim Ades on LinkedIn Get a copy of What You Focus On Grows: Stories for your Frame of Mind by Kim Ades on Amazon Subscribe to The Frame of Mind Coaching™ Podcast hosted by Kim & Ferne on Apple Podcasts

May 7, 202125 min