Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Jonathan Slain is a consultant who survived the last major recession by borrowing $250,000 from his mother-in-law. He is the co-author of the book "Rock the Recession" and the founder of the website recession.com. Today, Jonathan discusses strategies for preparing businesses and individuals for the upcoming economic downturn. He emphasizes the importance of benchmarking readiness, building relationships with banks, and seizing opportunities that may arise during a recession, such as acquiring assets or businesses at discounted prices. Jonathan coaches high growth leadership teams across the United States to implement the Entrepreneurial Operating System® also known as "Traction." He focuses on working with entrepreneurial niche/specialty firms and large corporations ($10M+ in annual revenue), spending over 100 days per year working with teams just like yours. https://www.youtube.com/watch?v=9kT3sdUxd6M In this episode of Marketer of the Day, Slain shares actionable strategies for preparing for economic downturns and turning them into opportunities for growth. He emphasizes the importance of benchmarking business readiness through the Recession Readiness Assessment on recession.com, creating an emergency financial plan, and cultivating proactive relationships with bankers and business owners. Slain’s book, Rock the Recession, along with its companion workbook, offers practical guidance for solopreneurs and small businesses, helping them identify opportunities, manage risk, and position themselves for success. Key takeaways include improving weak areas of business readiness, monitoring cash reserves, and approaching opportunities actively to maximize potential gains during a recession. Quotes “Recessions are massive opportunities if you know where to look and prepare yourself.” “Preserve your best options; otherwise, you might be choosing your least bad option.” “Have 10 conversations with 10 potential opportunities, and maybe one or two will end up being great deals.” “Benchmark your readiness, improve weak areas, and position yourself to rock the recovery.” Resources Recession: Need proven strategies to help you Rock the Recession? Ready to thrive instead of survive? Get a copy of the book, Rock the Recession: How Successful Leaders Prepare for, Thrive During, and Create Wealth After Downturns by Jonathan Slain & Paul Belair on Amazon Connect with Jonathan Slain on LinkedIn

Janice Litvin is a seasoned professional with over 20 years of experience in the human resources industry. She started as a technology recruiter and later pursued studies in exercise science and sports psychology, becoming certified by the Aerobics and Fitness Association of America. Janice is a Zumba Fitness Instructor, a wellness coach with Weight Watchers, and the author of the upcoming book "Banish Burnout: Move from Stress to Success." Today, Janice discusses strategies to help individuals manage their emotional stress and overcome burnout. https://www.youtube.com/watch?v=j83pz51-riI&pp=ygUPcm9iZXJ0cGxhbmsgNzI2 Litvin highlights the role of mindfulness and gratitude practices in strengthening the prefrontal cortex and reducing amygdala overactivity. She also recommends healthy lifestyle habits like exercise, outdoor activities, and moderation in news consumption to support emotional resilience. She underscores the importance of allowing children to develop naturally without projecting excessive parental pressure. She provides resources for practical application: the Banish Burnout Toolkit (banishburnouttoolkit.com) and her website, janicelitvin.com, with additional strategies and guidance. She is active on LinkedIn, posting daily short videos to help people reduce stress and improve wellness. Quotes “Unless you unpack that baggage and understand where those patterns came from, you’re going to suffer from them forever.” “Observe your reactions and try to grab control of your feelings quicker; even reducing upset from days to minutes is progress.” “Gratitude, mindfulness, and physical movement can strengthen your brain and calm your emotions.” “Children should be allowed to thrive by being who they’re meant to be, not by fulfilling our expectations.” Resources Janice Litvin: Bay Area Wellness Speaker Connect with Janice Litvin on LinkedIn Get a copy of the Banish Burnout Toolkit by Janice Litvin on Amazon

Jan Bear is a writer, editor, and book designer who is passionate about helping people share their stories through memoir books. She has a website called Bear Web Content and a Facebook group called "Book Genie" where she supports aspiring authors. Today, Jan shares the concept of "family legacy books," which are memoirs written by older family members to preserve their life stories and experiences for future generations. She explains the process of creating these books, including recording conversations, refining the content, and designing a professional-looking final product. https://www.youtube.com/watch?v=3vTXQIGQy7c Bear encourages starting the process early, particularly while elders still have the energy and clarity to contribute. She also emphasizes that creating a memoir can be a collaborative family activity and a bonding experience. Interested individuals can connect with her via her website bearwebcontent.com or the Facebook group Book Genie to explore starting a legacy book project. Quotes “After you're gone, maybe nothing remains—but books can preserve your story for future generations.” “You don’t have to be a New York Times bestseller. The point is to capture your history and preserve it for those who care.” “All you have to do is record conversations, transcribe them, and then refine the text so it reads like a book.” “Creating a memoir lets you know your elders, understand their perspectives, and preserve their legacy before it’s too late.” Resources Bear Web Content: Tell your story & attract the right clients Connect with Jan Bear on LinkedIn Join the Book Genie Facebook Group [email protected] (Email)

David Etheredge is the CEO & Co-Founder at SavvyCard, a mobile app designed to help professionals capture contact details and grow their businesses through referrals. He has extensive experience in the real estate industry, with over 180,000 Realtors using the SavvyCard platform. Today, David discusses the limitations of traditional business cards and how SavvyCard offers a more effective solution. He explains the app's cloud-based technology, which allows users to share their contact information without the recipient needing to download an app. https://www.youtube.com/watch?v=Y3pe9tHXOmk In this episode of Marketer of the Day, Etheridge demonstrates how SavvyCard transforms networking by enabling immediate, permission-based follow-up via text message, ensuring contacts are stored and easily accessible. The platform allows users to embed videos, social links, and relevant content to provide context and create ongoing engagement. Etheridge shares success stories, such as closing six-figure contracts through timely follow-ups initiated via SavvyCard. The tool is available for individual users, businesses, and enterprises, with pricing starting at a one-time setup fee plus a small monthly subscription. Listeners can explore SavvyCard and its features at savvycard.com, with specialized offerings for real estate professionals and business teams. Quotes “If somebody won’t give you their mobile number, they’re really not interested in building a relationship or buying what you’re offering.” “Starting a conversation with a prospect by text message is 100 times more powerful than email or phone because it’s permission-based and asynchronous.” “With SavvyCard, you can embed videos, links, and social media, so your contact becomes an ongoing engagement tool rather than a forgotten business card.” “The more you use your card, the higher you rank in search results, helping you own your personal brand without paying for SEO services.” Resources SavvyCard: It's much more than a business card - it's a SavvyCard! Connect with David Etheredge on LinkedIn

Larry Pon is a Certified Public Accountant (CPA) with over 34 years of experience in tax and financial planning. He runs a tax and financial planning practice in Redwood Shores, California, where he has helped hundreds of clients reach their financial goals. Today, Larry talks about the importance of developing healthy money habits and taking a proactive approach to financial planning. https://www.youtube.com/watch?v=YWz9liw9OVM In this episode of Marketer of the Day, Pon shares insights on developing healthy financial habits, planning for the future, and navigating complex tax situations. He emphasizes the value of consulting a CPA early in the decision-making process, using research from credible sources, and understanding the broader financial picture rather than focusing solely on taxes. He also discusses strategies such as reviewing W-4s, maximizing employee benefits, and using new tax laws effectively. Pon highlights real-world client success stories, including saving $800,000 in taxes on a real estate transaction and improving cash flow, demonstrating the impact of proactive financial planning. Listeners can connect with Pon and schedule consultations at LarryPonCPA.com, where they can explore personalized tax and financial planning services. Quotes “I treat money like a garden—you have to manage it, tend to it, and focus on small habits that create the biggest impact.” “The best clients are the ones who follow advice, plan ahead, and work proactively on their financial goals.” “Consulting with a CPA before making big decisions prevents surprises and helps you take advantage of opportunities you might not see on your own.” “I’m a fee-only advisor, which means my advice is unbiased and not tied to selling any products—what you see is what you get.” Resources Pon & Associates: Committed to Helping You Achieve Your Financial Goals Connect with Larry Pon on LinkedIn

Sandra Dee Robinson is a renowned television actress, having starred in popular soap operas like "Another World," "Sunset Beach," and "General Hospital." In addition to her acting career, she is an author, international speaker, and the founder of Charisma On Camera performance coaching and the Equine Assisted coaching program Charismatic Cowgirl. Today, Sandra discusses the importance of being present and authentic in relationships, both personal and professional. https://www.youtube.com/watch?v=Jgf1rxdefSc In this episode of Marketer of the Day, Robinson shares her current work through Charisma On Camera and her Equine Assisted Coaching program, Charismatic Cowgirl. She emphasizes the importance of presence, self-awareness, and authentic communication in building relationships and leadership skills. Her programs help clients, primarily women and corporate leaders, identify their unique strengths and improve interpersonal connections using experiential exercises with horses. Key takeaways include focusing on authenticity rather than acting “as if,” leveraging one’s natural charisma, and removing distractions to enhance communication. Resources and programs can be explored at SandraDRobinson.com, and she offers social media engagement through her Elevate Facebook group, providing opportunities to experience her coaching and expand personal and professional impact. Quotes “The quality of your life is directly related to the quality of your relationships, so it’s really worth learning how to do them.” “Whatever platform you have, you can make the most of it—stand in your truth rather than act as someone else.” “Everybody has a strength in communication that makes them charismatic to the exact person and the exact audience they should be attracting.” “You are not who others say you are; you know who you are and stick with that.” Resources Sandra Dee Robinson: I empower experts and entrepreneurs to impact the world for good by being powerful in their presence from stage, through a camera or leading their team. Connect with Sandra Dee Robinson on LinkedIn

Sheevaun Moran is a business advisor, mentor, and quantum energetics thought leader. She founded Energetic Solutions® to help entrepreneurs and individuals achieve amazing results using uncommon, ancient principles. Sheevaun is the author of several books and the host of the Energetic Solutions podcast. Today, Sheevaun discusses the importance of addressing energy deficiencies in business leaders. She explains her process of helping clients identify and focus on their greatest problems, rather than trying to solve everything at once. https://www.youtube.com/watch?v=4_8meKoWqoE In this episode of Marketer of the Day, Moran shares how she applies her expertise through Energetic Solutions to help leaders scale their businesses while maintaining balance and clarity. She walks clients through targeted processes that uncover the single most impactful issue affecting their energy, productivity, or profitability, helping them achieve measurable improvements in personal and professional life. Moran also highlights the importance of annual resets, journaling, and refining processes to maintain momentum. She provides a range of resources including over a dozen books, 28 audios, and the Epic Life Toolkit, all designed to offer actionable insights in digestible formats. Her work demonstrates that focusing on foundational principles, energy management, and clarity can transform both life and business performance. Quotes “If every human would address water, sleep, and breath, their whole world would start to open up and be brighter and lighter.” “Most people try to solve everything at once, but there’s always one thing that will provide the greatest return in energy or results.” “Magical thinking assumes someone else will fix the giant ball of yarn of your problems; clarity comes from focusing on the right one thing.” “By taking one core problem and addressing it fully, you often unlock improvement across multiple areas of your life and business.” Resources Epic Life Toolkit: if you still want to create a life you love, I have great news for you… Sheevaun Moran: Get unstuck and Prosper through energetic alignment. Connect with Sheevaun Moran on LinkedIn

Mark Podolsky, also known as the "Land Geek," is an expert in the world of real estate investing. He has completed over 5,000 land deals, with an average return on investment of over 300% on cash flips and over 1,000% on deals sold with financing terms. Mark is the author of the book "Dirt Rich," which provides a comprehensive guide to building a passive income through real estate. Additionally, he hosts the "Art of Passive Income" podcast, where he shares his insights and strategies with listeners. Today, Mark shares his land business model, which involves acquiring undervalued properties, conducting due diligence, and then quickly reselling them for a profit. https://www.youtube.com/watch?v=gfpx04bAemc Podolsky’s philosophy centers on creating systems that scale, freeing time for personal pursuits while maintaining profitable operations. His book Dirt Rich provides a step-by-step guide for building a passive income through land investments, while his upcoming second book will focus on scaling the land business further. He offers free courses through The Land Geek, including the Passive Income Launch Kit and Quick Deals course, teaching beginners how to get started and double their money with minimal investment. Quotes “If Monday is the same day as Saturday for you, that’s real wealth.” “I can always make more money, but I can’t get more time.” “If you’ll do for the next three to five years what others won’t do, you’ll be able to do for the rest of your life what others can’t do.” “The basic concepts of marketing never change: good headlines, scarcity, urgency, anchors, and clear calls to action.” Resources The Land Geek: Double Your Money in 30 Days or Less The Land Geek - Launch Kit: Discover The Best Passive Income Model Buying and Selling Raw Land Connect with Mark Podolsky on LinkedIn Get a copy of Dirt Rich: How One Ambitiously Lazy Geek Created Passive Income in Real Estate Without Renters, Renovations, and Rehabs by Mark Podolsky on Amazon Subscribe to The Art of Passive Income Podcast hosted by Mark Podolsky on Apple Podcasts Previous appearance: 414: The Land Geek: How to Make Money Using Raw Land, Refine Your Process and Teach Others to Repeat Your Proven System with Mark Podolsky

Shay Rowbottom is the co-founder and former COO of a Facebook agency that worked with companies like Petco, Yahoo, Verlo, and dozens more in creating content and devising content strategies for social media. Since joining the LinkedIn platform in May of 2018, Shay has grown to over 140,000 followers, garnered over 20 million views on her content, and generated seven figures in sales for partnering media companies. Now, she’s ready to share her strategies with you and produce the same kind of results for YOUR brand. https://www.youtube.com/watch?v=l7enIlD4Z8I In this episode of Marketer of the Day, Robotto shares actionable strategies for creating viral video content, particularly on LinkedIn, and emphasizes the importance of short, one-minute clips for attracting new audiences. She explains how to edit videos for maximum engagement, optimize headlines, and leverage freelance editors to maintain consistency. She also offers insights into personal growth, overcoming introversion, and the value of authenticity in content creation. Robotto provides practical guidance for entrepreneurs looking to scale their social media presence through her six-week LinkedIn Video Bootcamp, available at shearobotto.com, which covers scripting, editing, outsourcing, and optimizing video strategy for B2B businesses. Quotes “The first video is the hardest, but you start to build up confidence over time. Film a video every day for 30 days just to practice, and by the end, you’ll be ready to share it.” “If you take a break from LinkedIn, it will affect your reach. Consistency is key; the algorithm rewards those who show up regularly.” “There’s a science behind video editing for social media. You can have a great topic, but if it’s not edited for the feed, it won’t go anywhere.” “Be yourself. Share the struggles, the hardships, the real human moments. Authenticity attracts attention more than perfection ever will.” Resources Shay Rowbottom: Influencer Marketing - Branding - Spiritual Evolution Connect with Shay Rowbottom on LinkedIn

David Meerman Scott is a renowned marketing strategist and the co-author of the book "Fanocracy: Turning Fans into Customers and Customers into Fans." Today, David discusses the concept of "fan autocracy," where fans have the power to influence and shape businesses. He shares examples of how companies like Haggerty Insurance and Adobe have successfully tapped into existing fandoms to grow their customer base. https://www.youtube.com/watch?v=6f-5Uyyj_gs In this episode of Marketer of the Day, Scott discusses the principles behind Fanocracy, including how companies can turn existing fan communities into customers and cultivate their own business fanbases. He explains the neuroscience of fan engagement, highlighting concepts like proximity and mirror neurons, and shares examples such as Hagerty Insurance, Adobe, and iRobot, showing how businesses can empower fans to shape the conversation around their products. Scott also emphasizes the importance of letting go of control, allowing fans to take ownership of a creation, which spreads ideas organically. Resources for further learning include his website fanocracy.com and social media handle DM Scott, where entrepreneurs can access PDFs, videos, and book insights. Quotes “A fanocracy is when the fans rule. It’s about turning customers into fans and giving them the power to shape the story around your business.” “It’s not about your product or service; it’s about the people who love it. Provide value to your tribe, and they’ll become your best marketers.” “The closer people are to one another—physically or virtually—the stronger the emotional connection. Use video, photos, and real proximity to engage fans.” “Let go of your creations. Fans should be allowed to talk about, interact with, and organize around your products; it spreads the idea far and wide.” Resources Fanocracy: Turning Fans into Customers and Customers into Fans Follow David Meerman Scott on Instagram Follow David Meerman Scott on X (Twitter) Get a copy of Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman & Reiko Scott on Amazon

Dennis Lewis is a seasoned digital storyteller, blockchain marketing specialist, and successful entrepreneur. He has led multiple startups to market and exit. Dennis is the author of the book "Behold the Cryptopreneurs," which aims to educate entrepreneurs about the potential of blockchain technology and how to leverage it in their businesses. Today, Dennis talks about the fundamentals of blockchain, its various applications beyond cryptocurrencies, and the challenges faced by blockchain startups. https://youtu.be/V_epMGoxL8g In this episode of Marketer of the Day, Dennis explains blockchain technology in accessible terms, highlighting its potential to revolution industries beyond finance, including healthcare, supply chain, and government transparency. He discusses practical applications such as smart contracts, which automate business agreements and reduce administrative friction, and distributed ICOs for fundraising. Dennis also shares insights from his book, Behold the Cryptopreneurs, available on Amazon and through his website cryptopreneurs.club, where readers can access the first four chapters for free. Key takeaways include understanding blockchain’s capabilities, learning from past ICO hype, and positioning your business to leverage emerging technologies safely and strategically. Quotes “Blockchain is nothing more than a really fancy bookkeeping system—it’s distributed, secure, and opens doors to business models that weren’t possible before.” “Smart contracts can automate agreements so money flows exactly as intended, reducing risk, saving time, and improving efficiency.” “Now is the time to start educating yourself, preparing, and positioning your business ahead of the wave—this is a real tsunami coming.” “Every entrepreneur needs to be learning about crypto and blockchain; even accepting cryptocurrency as payment is a first step toward future-proofing your business.” Resources Connect with Dennis Lewis on LinkedIn Get a copy of "Behold the Cryptopreneurs: How to thrive as a cryptopreneur in the new blockchain economy without feeling like a used car salesman" by Dennis Lewis on Amazon

Kathleen Gage is a seasoned entrepreneur who has been running her business for over 25 years. She is the founder of Power Up for Profits, where she helps experts gain massive visibility through the power of podcast interviews. As an expert in this field, Kathleen has a wealth of knowledge to share. Today, Kathleen discusses the importance of visibility for entrepreneurs and how podcast interviews can be a highly effective way to achieve this. https://www.youtube.com/watch?v=JnHU51OG4eA In this episode of Marketer of the Day, Kathleen shares actionable strategies for leveraging podcast interviews to expand reach and authority. She emphasizes defining your target audience, actively listening to shows before pitching, and using an expert pitch sheet with bio, headshot, and book covers to present yourself professionally. Kathleen also highlights the importance of a well-organized media room on your website to provide hosts with social proof and contact details. Her advice underscores that visibility requires both preparation and persistence, with consistent interviews building credibility and generating new opportunities. Resources and guidance are available on her website, powerupforprofits.com, where listeners can learn more about scaling their podcast appearances effectively. Quotes “If you're an expert and you want to gain visibility, one of the best things you can do is put it in your promotions plan, your business plan, your PR plan—to be seen in a big way from the comfort of your home.” “The more podcast interviews you do, the more opportunities you’re going to have—other hosts are listening, and they will reach out when you perform well.” “Come to terms with the fact that the microphone in the telephone is your best friend—used properly, it can get you in front of thousands, tens of thousands, even millions of people with your message.” “When you give your web address slowly and twice, you make it easy for people to remember and take action—it’s one simple way to maximize the impact of every interview.” Resources Vegan Visibility: Living on purpose… with purpose! Connect with Kathleen Gage on LinkedIn Get a copy of Power Up for Profits: The Smart Woman's Guide to Online Marketing by Kathleen Gage on Amazon

From cover model to CEO, Vernon Brown is driven and uses his intuition to find a customized regimen that works for his clients that expand the nation. Vernon has been featured most recently on Entrepreneurial Grind, Cracking the Entrepreneur Code and the National Speaker Association (NSA) and Speaking Driven Business Podcast. Vernon Brown’s work has touched the lives of thousands of Executives to increase employee engagement. As well as, Entrepreneurs who have doubled their business beyond six figures and has helped save countless personal relationships in the process. While helping clients find and sustain their happiness, his biggest achievement is instilling these life lessons on his young son, Logan. Vernon strives to create change and fulfillment from within that can truly be spread generationally. https://youtu.be/8IHh0I0EK2I In this episode of Marketer of the Day, Vernon shares his current focus on workshops, particularly for healthcare professionals, aiming to help those on the frontlines regain energy, creativity, and personal fulfillment. He emphasizes creating space for fun, tapping into curiosity, and rediscovering one’s “inner kid” to break cycles of stress and negativity. Vernon encourages practical steps like auditing schedules, limiting unnecessary tasks, and identifying activities that spark joy. He actively shares tips and insights through his website whatsyourhappy.com and LinkedIn, offering resources for both individuals and organizations seeking to improve engagement, well-being, and professional effectiveness. Quotes “Fun is underrated. When things get tough, fun is the first thing to go, but it needs to be the first thing that stays.” “You can’t pour from an empty cup. Take a break, create space, and rediscover your spark.” “Your happy is unique to you. If you haven’t figured it out, get curious and experiment with what makes you feel alive.” “Being curious like a kid, embracing wonder and play, can reignite creativity and energy in your adult life.” Resources Whats Your Happi?: Happiness. Success. Coaching. Speaking. Connect with Vernon Brown on LinkedIn Follow Vernon Brown on Facebook Previous Appearance: 428: Practice Being Happy and Choose to Be Happy to Discover the Opportunities, Possibilities and Solutions You Deserve with Happiness and Success Coach Vernon Brown

Colin Hogan is the Managing Director at Demo Duck, a video production agency. He has extensive experience in creating engaging and effective video content for businesses of all sizes. Today, Colin Hogan discusses educational and transparent video marketing. He emphasizes the need to create videos that not only promote products or services but also provide valuable information to customers. https://youtu.be/gYc6jwYmCRI In this episode of Marketer of the Day, Colin shares practical advice for businesses looking to leverage video marketing effectively. He highlights strategies like crafting compelling hooks in the first few seconds, keeping videos short (30–90 seconds for social, 18–22 minutes for instructional content), and repurposing content for different platforms. He also discusses using analytics tools like Google Trends, Google Analytics, and Moz to identify opportunities for targeted video content. Colin explains how Demoduck supports clients at every stage, from ideation to production, optimizing videos for engagement and conversion. For businesses ready to elevate their video marketing, Demoduck offers consultation and production services at demoduck.com. Quotes “The first few seconds of a video have to really catch someone—through visuals, script, or sound—to make it worth their time.” “Even little things, like a brighter color palette, can significantly impact engagement when you make more videos and gather data.” “Start making videos sooner rather than later; progress toward perfection comes from doing more and experimenting.” “If you’re not doing any video, at least put some up there—it can even be yourself talking about a topic in your industry and it’s a great way to engage.” Resources Demo Duck: Your Video Production Partner Connect with Colin Hogan on LinkedIn

Benjamin Shapiro is a marketing and podcast growth expert. He started his career in business development at eBay and later transitioned into SEO and content marketing. Benjamin has also run his own startup and worked in the marketing departments of early-stage, VC-backed companies. Today, Benjamin shares his journey from consulting to podcasting, the factors that contributed to his success, and his unique approach to podcast monetization, which includes advertorial content, sponsorship advertising, and content syndication. https://youtu.be/XEOLb_4Cd_Q In this episode of Marketer of the Day, Benjamin explains the strategies behind growing and monetizing a podcast, emphasizing experimentation, audience understanding, and leveraging multiple traffic channels—organic, viral, paid, and partnerships. He shares methods for optimizing content, such as splitting long interviews into 18–22 minute segments and creating repeatable workflows to outsource production tasks efficiently. Benjamin also outlines his approach to monetization, combining sponsorships, advertorial content, and audience syndication to increase reach and revenue. Entrepreneurs and podcasters can learn more about his consulting services and access podcast insights at benjshap.com and martechpod.com. Quotes “Experiment, document, outsource—those are the three most important words for building a content business today.” “At the end of the day, as a marketer, your job is to understand your customers and keep them happy.” “If you figure out your process and then outsource the tasks you don’t want to do, you can focus on doing what you do best.” “Growing a podcast isn’t about magic; it’s about optimizing content, leveraging multiple channels, and building sustainable systems.” Resources Connect with Benjamin Shapiro on LinkedIn MarTech Pod: Expert knowledge & insider information from marketing & technology industry leaders Benjshap: It's not personal. It's not just business. It's business with personality.

Adam Lundquist is a Harvard-educated agency owner and former radio shock jock from Santa Barbara radio. When Adam published one of his interviews on a newly-formed platform called YouTube, it became one of the first viral videos, sparking his initial interest in the power of the internet, as well as internet marketing. Adam has been featured on traditional media like MTV, VH1, and the Best Damn Sports Show. He’s taken his knowledge of traditional media translated it successfully into new media as a featured author in Search Engine Journal, PPC Hero, and WordStream, amongst others. His company Nerds Do it Better consistently delivers paid search campaigns utilizing advanced statistical analysis developed at Harvard. With this method, Adam and his team are able to remove inefficiencies in marketing and generate more customers on a consistent basis in a cost-effective way. https://youtu.be/MlzYkPSegPM In this episode of Marketer of the Day, Adam shares insights from his agency’s approach to marketing, emphasizing strategy, data-driven funnels, and customer psychology. He explains how quizzes and interactive content can nurture leads through sequential, low-friction steps that build trust and increase conversions, while also stressing the importance of tracking lead quality, not just volume. Adam advises businesses to focus on customer-centric messaging, ethical ad practices, and leveraging automation tools like Zapier to optimize workflows. Entrepreneurs can learn more about his agency and services at nerdsdoitbetter.com. Quotes “Having the right strategy makes just the world of difference; everything else is replaceable.” “The internet isn’t magic—you still have to work at it, think systematically, and close the leads in the real world.” “A good quiz breaks things into small steps, making it easier for people to engage and for you to find where the bottlenecks are.” “It should always be about them, not about you—focus your marketing on the customer, not yourself.” Resources Nerds Do It Better: Get more clients, not more clicks Connect with Adam Lundquist on LinkedIn

Nick Raithel is the creator of the the 7-Hour Book is a system that allows you to get your own professionally-published book in just 7 hours. With NO work. Things you will learn in this episode: What is 7-Hour book? How to decide if writing a book is the best tactic in your marketing strategy? Factors considered when deciding that publishing a book is the best marketing channel Determine one marketing strategy in creating a book What does it mean when we are using our book for self defense? How is the seven hour book different and what makes it the best solution among others The 7-Hour book process includes structuring, guided interviews, and book creation What is the 7-Hour book? The 7-Hour book is a system that allows any entrepreneur to write their own professionally-published book while spending only 7 hours of their time on it. It helps entrepreneurs and others in business to share their stories and the ultimate way for them to share their insights is to publish a book. It finally providesentrepreneurs the recognition they deserve. How to decide if writing a book is the best tactic in your marketing strategy? Always start asking yourself the why questions. Consider all the other marketing strategies used by many- podcast, a YouTube channel, or Facebook ads and weigh on them and decide if publishing a book is the best marketing strategy that will work for you. Once you have decided and stirred from the other marketing channels, all the idea will just come to the surface and just believe in yourself that you are unique and has knowledge, insights, and perspectives that others don't have. Factors considered when deciding that publishing a book is the best marketing channel Figuring out the "why" of publishing a book. Figuring out the things you want to achieve through the book and will the book be helpful on achieving these things. For example, you want to reach a certain market who is more traditional based in terms of seeking information, then the book is the best tool to educate them with your business. Determine one marketing strategy in creating a book Bring in marketing partners to your book and having them provide some of the content, or giving them a shout out in your content. In that way, they will not only provide you with a content, but they also then have an interest in promoting the book and marketing the book when it's out. What does it mean when we are using our book for self defense? It means it is safeguarding and defending your time from a situation where a person if you provided them with your book ahead of time, you might have been able to educate them and help them to see for themselves whether or not it made sense to continue talking to you. It helps people get to know more about you, what you do and decide if connecting with you will help them. How is the seven hour book different and what makes it the best solution among others? It strips out time as an excuse to not get a book done. It will only require seven one hour sessions from the client which could be scheduled anytime. It comes from a marketing standpoint. The content of the book and how it is written comes from a business context that will draw your target market to your business. The 7-Hour book process includes structuring, guided interviews, and book creation Going over the book and segment each chapter of the book in a call. It is a 100% collaborative approach done in an interview style. Part of it is discussing ideas, asking questions that would essentially yield answers from the client's point of view and our writers take notes from these discussion and create a book from there. If you are interested in Chatting with Nick Raithel and the team, and want to have your own 7-hour book to promote your business, visit their website at Content Corps and create that change in your business! https://www.youtube.com/watch?v=e7H0SmmUNbw

Chris Yoko is the founder of Yokoco, a company that provides full-service web presence management to companies and organizations we consider heroic. Things you will learn in this episode: What is Yoko Co? Using the Joseph Campbell's Hero Journey Roadmap? What is the first big step in the Hero Journey concept? How does Yoko Co help organizations? What are the common problems that the organizations are experiencing on their website? How do you decide on what steps to take in helping a business improve their website and web presence? How long does the process start to take effect? Do you have a specific company that stands out in terms results after working with them? Do you recommend for businesses to embody a purpose beyond profit? > What is Joseph Campbell's Hero Journey Roadmap and how do you relate it to websites? - it is patterned from Joseph Campbell's The Hero with a Thousand Faces literary piece about the journey of a hero in world myths. Yoko Co applies this concept to the journey of their clients as they work to leverage their web presence. > What is the first big step in the Hero Journey concept? - Self-Transformation. You start within you. Changing the way you project who you are to the world will change the way people behave towards you. It leads to a greater impact and creates a ripple effect across the world. > How does Yoko Co help organizations? What makes them stand out among others? - Yoko Co helps organizations increase the effect that they have with the customers, clients, patients through improving their website presence. Through word of mouth and referrals from the clients that they have worked with, Yoko Co remains to deliver great results and helped a lot of businesses across the world. > What are the common problems that the organizations are experiencing on their website? - not getting steady influx of communication or interaction on our websites that it used to have before. It may be from leads, interested parties for partnerships etc. That is the biggest factor to consider as opportunity of a breakthrough to rebrand or rename your website. > How do you decide on what steps to take in helping a business improve their website and web presence? Applying the best practices we have to get things started and do the tracking across the whole business - For most of the Yoko Co clients, they start with a Full Funnel Report that answers questions like: What are social, search impressions, and views of the website look like? Are they translated into traffic or do they visit the website? Do these people (traffic) engage in the website? Does the traffic convert in any level? How do these traffic convert into sales qualified leads? How did they go through the sales process? What did the people purchase, or depending on the classification of a clienthow did they become members or engaged partners? >How long does the process start to take effect? There is no specific timeline. It varies from one organization to another. There should be enough improvement on traffic and relevant data and interaction to consider a significant level of change. > Do you have a specific company that stands out in terms of results after working with them? - Yoko Co aims to work exclusively with organizations that have a passion or purpose beyond just profit. Recent favorite is Andes Amazon Fund. It conserves the biodiversity, ecosystems, and environmental health of the Andes and Amazon. > Do you recommend for businesses to embody a purpose beyond profit? Yes. There's a big difference between organizations authentically concerned, and wanting to create a big impact in the world and organizations who just do it for marketing. We have worked with organizations who aspire to make some change but don't know exactly know what that is in relation to their mission. There's a lot of opportunities on how to create a big impact and m...

Sasha Laghonh of SashaTalks.com is here to tell you about entrepreneurial Tips for people starting up a business and dealing your life journey. 1) Make sure that you plan your business and your project. - You need to decide who are decision makers in the business that you are running. Remember that it is YOUR BUSINESS that you are running and it is you who invested on resources to make your plans come to life. You don't need too many people as decision makers in the business. As the owner of the business, make sure to take lead the team and be the decision maker. 2) NEEDS Vs WANTS You need to be able to distinguish needs from wants. Know the difference among needs, resources and wants. Don't pattern your business based on what you see on other people's businesses, trying to keep up with the trends, or just being fancy. Make sure whatever you invest on is something that is useful and purposeful in your business and in that way you will stand out among other businesses. 3) YOUR TIME IS PRECIOUS - Be mindful of your time that includes deciding who you spend your time with, what you are doing with your time, where you invest your time in. Always consider your priorities for the week or month and set out goals. Be careful who seek you for in terms of guidance and information because they could either make or break you. Do not go into the habit of pleasing everybody because in reality you can never please everyone. "Say no more than yes" 4) GOOD RESULTS TAKE TIME - Focus and stay committed to your goal. Your strategies and goals should be long term but ensure that you remain the attitude of being flexible in your mindset and decision making process. It is important that you accept that you can't control everything. But remember you are accountable for your own business so you can control the decisions you make with regards to the people that you bring in and engage with and the clients that you entertain. Always be open to learning, be coachable and open to new ideas. Otherwise, you're not gonna last long. 5) RESEARCH - Take enough time to do your research and digest it. Do not rush on your decisions. Read, talk to people who have done something similar, go to consultations and seminars. Process and digest all the information you have and decide whether to apply, discard, or save them for later. 6) BET ON YOURSELF - Believe on yourself that you can do it. Initially, do not think so much of the competition but focus more on the opportunities that you could work with to make your business grow. Have a right business mindset but most importantly set your BELIEFS. All your business decisions should be anchored to your BELIEFS. In that way, you will be able to sustain your identity or your own business. Rely on yourself the most because the only person who's going to help you is YOU. You don't need the validation of other people. 7) REMOVE THE NOISES - Remove people who are taking away your opportunity for your full potential to come full circle. Most of the time they are just noises who dictate your life with their "advices and tips" but in reality they are just distractions to a greater mission. But you also have to maintain the balance and keep those people who really matter in your life. Do not compromise your relationship with your friends and family who have been there with you from the very beginning. These people who truly care about you only want to see you succeed. Do not forget where you came from and how you got there. 8) DON'T TAKE THINGS FOR GRANTED - Do not be complacent and settle for anything less. You should always strive harder to be better than your best. Your mindset should be- You're only as good as your last big sale or you're only as good as your last successful project. Your biggest competition is yourself. Another point, do not compromise and lose important relationships. Nurture your relationships with people especially those who have helped you to be in ...

Jonathan Denwood is a leading influencer in the WordPress space (with his own leading podcast in the eLearning entrepreneurship WordPress area) and a champion of the eLearning Entrepreneur who wants to build a substantial online business. In this episode, you will learn the following: What you need to know when you start creating a website? Does the type of platform in hosting a course matters? Can you share great functions, plug-ins, features of Wordpress that are not present on other platforms? What is Learning Manage System (LMS) and what are the fun things you can do with it? What are the considerations when you decide to build a course using Wordpress? What is Caching? What you need to know when you start creating a website? When starting a website, you need to decide and know your foundations. Start asking questions like: Is the content I am creating in demand, useful, and purposeful? Will this content solve a real-life problem? Will I earn money from creating this content? Does the type of platform in hosting a course matter? If you intend to build a real business, it is best to build that on Wordpress. Wordpress is easy and intuitive to use. Managing content compared to other SAS Platforms is easier and simpler. It is also extremely customizable. On the otherhand, other SAS Platforms that you subscribe monthly are also great to use and they tend to market themselves as the "easy solution" but in reality they are much more complicated and complex than the Wordpress. You are spending much more money on these platforms but functionalities and features are very limited depending on your package, and it's not easy to migrate out from these systems. Can you share great functions, plug-ins, features of Wordpress that are not present on other platforms? There are two areas where Wordpress excels: First, the development of page builders such as Gutenberg, Elementor, and Beaver Builder with drag and drop feature.Second, Learning management system which gives you a lot of new features like having badges, take quizzes, tracking student's progress etc. What is Learning Manage System (LMS) and what are the fun things you can do with it? LMS increases the features and functions of a simple course. It helps you to generate good income. You can download extra materials like pdfs, quizzes, games, certificates, badges, etc. What are the considerations when you decide to build a course using Wordpress? Do not buy cheap hosting mobile for your initial hosting package. Buying from hosting provider like blue host for $3 a month will not help you start-up your business on building content on wordpress. It will give you a terrible experience. Initially, you need to invest on choosing your hosting mobile and look into getting those around $20, $30, $35 for your initial hosting package on your membership site. Reliable providers like WP- Tonic and WP-Engine among many others will help your website run fast, it can handle the traffic, and allows multiple members to use the website at the same time. What is Caching? It is a layer that allows to store up data so that future requests for that data are served up faster than is possible by accessing the data’s primary storage location. To learn more about Wordpress, go to WP-Tonic and listen to our podcast about Wordpress, latest features, plug-ins, page builders, learning management systems that you can get. Other services include: e-learning materials like blogs and training videos for entrepreneurs who want to build substantial online businesses, providing hosting and all the software included that starts at $35 a month, semi-custom and full-custom build-outs, they also ensure that your plug-ins up-to-date and your websites are secured. https://www.youtube.com/watch?v=HW8JYKRyKNw In this episode of Marketer of the Day, Jonathan explains why WordPress is a superior long-term solution for course creators co...

Rytis Lauris is Co-Founder and CEO of Omnisend which is a powerful marketing automation platform focused on moving e-commerce marketers beyond those outdated general email marketing tools. In this episode we are going to learn about: What is Omni Channel Marketing? What are the advantages of having different channels in one platform? What are the relative results of companies using Omni Channel Marketing? What are your best practices in terms of customer segmentation? Fun ideas of marketing strategies or practices for Omni Channel Marketing? What is the process of deciding what product to upsell to customers? What are the resources that can help customers when they sign up and begin using the platform? What are the additional features of the tool that we will watch out for? What are the secret to success tips that you can share to the listeners? What is Omni Channel Marketing? It is an ecommerce marketing automation built for growing ecommerce businesses. Through Omni Channel Marketing, customers can reach out in the way they prefer. They can choose email , SMS messages, web push notifications, Facebook messenger, Whatsapp or combine them into the workflow. What are the advantages of different channels in one platform? First, The main advantage is having a single, centralized, and synchronized customer profile. It prevents customers receiving irrelevant and repetitive messages in different platforms because it is synchronized. With this tool, it follows a sequence/flow when communicating with customers. For example: we start communicating with through an email. If Robert does ignore our email then we maybe send that Facebook Messenger message then maybe we send a push notification and finally send text message. Second, providing customers with options to choose what channel they are most comfortable using. What are the results of relative results of companies using Omni Channel Marketing? - With Omni Channel Marketing, companies begin to have 90% customer retention. Customers are coming back to check the website twice as often because it was convenient for them to choose the type of channel they want to be communicated. Another great thing is the conversion of customers from a different channel to using Omni Channel. It has greatly increased by 250%. What are your best practices in terms of customer segmentation? VIP list- they are treated the best customers. They get the best deals and offers, and organize offline events for them. New Prospected customers- As marketers, we maintain a list of those who are subscribers but have not purchased anything on the website yet. We are aggressive in using different channels in retargeting campaigns. For example, we send customers welcome back campaigns through email like offer discount or special offers for specific customer or groups. Subscribers who used to be buyers but are no longer active for 12 months or so- they are removed from the subscribers list. Not worth marketing anymore. They may have been back with a new email or phone number. Fun ideas of marketing strategies or practices? Creating personal videos for customers Postcards or personal replies Loyalty Programs Customer Support Upselling Videos- When a customer purchases an item, you send an automated campaign of another product that is relevant to what the customer is purchasing. For example, if a customer purchases a phone, before the order is dispatched, the customer receives an automated campaign of a wireless charger. Mention discounts and all other perks of having them ordered in one cart. What is the process of deciding what product to upsell to customers? Products that fit the best with the item purchased by the customer Automated recommendations of what product sold the most What are the resources that can help customers when they sign up and begin using the platform? Tutorial videos, webinars,

Chris Miles is a cash flow expert. He is a leading authority on how to quickly create cash flow and lasting wealth for thousands of clients mostly entrepreneurs globally. In this episode you will learn about: What works better, follow a to-do-list or or you just go with the flow everyday? What does Chris Miles focus on working? What is Money Ripples? What makes Money Ripples a success? How does Chris Miles stay mindful in making decisions? What are money mindset/handling strategies Chris Miles can share to the listeners? Do you follow a to-do-list or or you just go with the flow everyday? No special system. Just follow the intuition and gut. For example, for media appearances invites, Chris Miles always thinks of the value he will be bringing to the audience. Otherwise he won't do it. Be more intentional with what you do What does Chris Miles focus on working? - Chris Miles focuses on core things and what he is best at. He does podcasting and consultation for clients to help them strategize on how to double back their investment money. Only spends 20 to 30 hours a week on the business and the rest is spent on his personal life. What is Money Ripples? Money Ripples is a financial advisor and money mentor. Chris Miles teaches business owners how to achieve money prosperity by spending time on what they love doing the most. What makes Money Ripples a success? Expect success. Set yourself an expectation that there's not doubt, it will be successful. Just keep going until success happens to you. Don't think of the amount of work to be done instead just start the first step and keep going. Your little decisions will add up and lead to bigger results. How does Chris Miles stay mindful in making decisions? Be present in the moment. Take a step back, listen to yourself and analyze the situation. If you only keep working without a strategy, it will eventually lead to burn-out. Always work smarter and not harder. What are money mindset/handling strategies Chris Miles can share to the listeners? It boils down to scarcity or abundance. If you have a scarcity mindset, there will never be enough. Just trust and have faith and and move forward confidently. The key is to stop thinking of trying to make a lot of money but focus on serving and creating value to people and money will eventually follow. Be grateful for what you have. Whatever you appreciate, it grows. To learn more from the money expert, check out the following: Chris Miles Money Show- you can access on iTunes or any available podcast app. Visit the website http://moneyripples.com/ Purchase his books- Beyond Rice & Beans and 7 Secrets to Free Up Cash Today Key Quotes: "Life's battles don't always go to the stronger or faster man. Sooner or later the person who wins is the one who thinks he can" "Stop trying to make money instead focus on serving people creating value" "To be financially free has nothing to do with your bank account. It has everything to do with your state of being and state of mind" https://www.youtube.com/watch?v=b3pyh9K5ias In this episode of Marketer of the Day, Chris explores the mindset and strategies needed for financial abundance. He contrasts scarcity versus abundance thinking, emphasizing gratitude and intentionality in managing money. Chris advises focusing on value creation rather than forcing results, letting income streams develop organically, and trusting the process. He also shares practical tools for financial improvement, including his podcast Money Ripples, his website moneyripples.com, and his book Beyond Rice and Beans: Seven Secrets to Free Up Cash Today, which offers strategies to uncover extra income. His key message is that financial freedom is as much about state of mind as it is about numbers, and that consistent, intentional actions lead to sustainable wealth. Quotes "The key is to keep moving forward,

Peggy Sealfon is an internationally recognized Personal Development Coach, a speaker and author. She shows you ways on how to start a happier and healthier lifestyle with regards to dealing with stress, anxiety, fears that stop you realizing your dreams. She helps you deal with these blocks that are preventing you to live a life you deserve. She has wide training in Western and Eastern Traditions blend into special approaches to overcome challenges. In this episode you will learn: What is Be Well in Paradise? When is the 2nd Annual Paradise Coast Wellness Experience? What is Paradise Coast Wellness Experience? How do your mind and thoughts affect your well-being? Experience helping and working with a person who almost lost in touch of his/her system? In what ways did you help your client? What is Yoga Nidra? How do you relax, refresh and re-energized yourself during the downtime? What happens to our body when we don't rest or take a break? How do you deal with your personal challenges and struggles in life? What is the first step into wellness especially for busy entrepreneurs? What is the book, Escape from Anxiety all about? What is Be Well in Paradise? - Be Well in Paradise was launched by Peggy Sealfon two years ago. It is a hub for health and wellness with collaboration and coordination of different venues in the area she lives, Southwest Florida or what they call Paradise Coast. When is the 2nd Annual Paradise Coast Wellness Experience? - It takes place on 10-12th of January 2020 What is Paradise Coast Wellness Experience? - It is a 3 day of Wellness for body, mind & soul. You will be learning new things and experience new activities that will help you reach 100% potential of happiness and well being. (Note: you can visit this site: https://bewellinparadise.club/ for more info!) How do your mind and thoughts affect your well-being? - Mind has a powerful connection with our body. We can even heal ourselves with our mind. What we think we become. Our thoughts and dreams are manifested in our actions and state of being. Experience helping and working with a person who almost lost in touch of his/her system? - A businessman whose business is on the verge of falling. He was panicking and experiencing insomnia thinking about losing his business, his wife, and his lifestyle. He was starting to get obese which could have lead to stroke or heart attack. In what ways did you help your client? Helped to stay present in the moment. Gave him technique called Yoga Nidra- it is a yoga sleep for 20 minutes that is equivalent to 3 to 4 hours deep restorative sleep. Made him recordings and he would listen to them every single night and that will help him to sleep. He would wake up the next morning feeling better to function well enough addressing his daily activities. He was able to save his business and started to expand and he's doing very well. What is Yoga Nidra? - It is an ancient Yoga Practice. A state of consciousness between waking and sleeping, induced by a guided meditation. It is a state of orchestrated approach to taking you into deep levels of relaxation. How do you relax, refresh, and re-energized yourself during the downtime? - Listen to your body and know when to take a break. - Another way, listening to three minute to distress audio to use a little break and it is downloadable in threeminutetodistress.com/3minutetodistress.com What happens to our body when we don't rest or take a break? - We get stress and it weakens our immune system - It undermines our ability to think clearly and remember things How do you deal with your own personal challenges and struggles in life? - Don't allow your mind to control everything and not letting your emotions to take over. Take a pause and see how you react on things and see the reality as it is and not be so much guided with preconditioning reactions that are accumulated throu...

Rick Cesari is a pioneer in the direct-to-consumer marketing industry, with over 25 years of experience. He has been involved in the growth of several iconic brands, including the Juice Man, Sonicare, the George Foreman Grill, OxiClean, and GoPro. Cesari is the author of the book "Building Billion Dollar Brands" and his latest book, "Video Persuasion," which focuses on using video in online marketing to drive sales, conversions, and brand building. Today, Rick discusses the key elements of effective video marketing, including the importance of having a clear call-to-action, incorporating psychological principles of persuasion, and leveraging customer feedback to create compelling content. Topics Discussed: Rick Cesari Career Overview Using Video in Online Marketing 4 steps in Creating a Good and Effective Marketing Video 2 Negative Practices of most Companies His book called: Video Persuasion How to come up with the best marketing strategy and great ideas? His website: rickcesari.com How did his career start? Rick Cesari has been in the marketing business for 25 years. His first few years in the marketing business was greatly spent in helping to promote Real Estate Seminars- trying to get people attend this real free Real Estate Seminars. Real Estate is one of the few businesses who started using television as a medium of marketing to promote their business. He is considered as a pioneer of infomercial industry. In 1990, Rick Cesari started his own company, Juiceman Juicer, along with his brother. Juiceman Juicer was one of the first products and brands to be sold and built through infomercial format. It was later on sold to a company in Chicago called Salton Housewares which later on came up with the product George Foreman Grill. Among his successful products are Sonicare, Oxiclean, Rug Doctor, and a lot more. Using Video in Online Marketing Creating videos that are interesting, engaging, and watchable with proven direct response marketing strategies. What is the secret to Video Marketing? Understanding the direct response marketing and principles. It is not only about making videos that are shown on the internet or television but these videos should generate more revenue, sell more products, grow your business and create a good reputation brand. 4 steps in Creating a Good Marketing Video (effective for television and e-commerce channels such as Amazon) Introduce your Product Demonstrate your Product Focus more on the Benefits of the product rather than its features (if possible include product reviews and testimonials) Always have a call to action: Instructing viewers to go to their website and check out their products and BUY them! These steps are similar to the AIDA (Awareness, Interest, Desire and Action) Marketing Model. 2 Negative Practices of most Companies Most companies forget that the most powerful marketing tool is the "Word of Mouth" of customers or product testimonials in other words. Companies fail to ask for product reviews of the direct consumers Most companies fail to include a call to action in their marketing videos. For example, they don't tell their viewers to visit their website, check out their products or any stimulants that will generate product revenue. A book called Influence: The Psychology of Persuasion by Robert Cialdini, is a great book that talks about 6 persuasion principles that will guide Companies in creating marketing videos. One principle that is very helpful is Social Proof- a priniciple wherein we used the action of others to decide proper behavior for ourselves. In the concept of Product reviews and testimonies in E-commerce such as Amazon, for example, most people are gonna buy the product of 100 reviews over a product with 2 reviews. It is very vital to get product reviews and testimonials to appeal to more people. Video Persuasion, The Book One of the things this book offers is 3 ways to "hook" t...

What happens when connection becomes the missing link in modern marketing? In a world flooded with data, algorithms, and endless ads, audiences no longer respond to logic alone—they respond to emotion. The problem isn’t the message, it’s the lack of heart behind it. People don’t want more information; they want to feel understood. Yet most brands still lead with features instead of feelings, facts instead of empathy. In this episode, listeners confront a truth every marketer must face: without emotional connection, even the most polished strategy falls flat. https://www.youtube.com/watch?v=mkPfWuGy3-Q In this episode of Marketer of the Day, emotional intelligence coach and heart-centered strategist Laura Long reveals how to transform marketing through empathy, curiosity, and authenticity. Drawing from her work in emotional awareness and insights from the HeartMath Institute, Laura explains how tapping into the “wisdom of the heart” can turn shallow interactions into meaningful relationships. She breaks down how leaders and marketers can align their head and heart, slow down, and communicate with congruence. Through practical exercises and emotional mastery, Laura teaches how to connect deeply, inspire trust, and build loyal communities that feel seen, heard, and valued. Quotes: "We have an emotional reaction before we take action.""Most people don’t want to know how you do what you do—they want to know why you do it.""Your clients won’t say they need connection, but they’ll show it through their engagement.""The heart is the keeper of our emotions, filtering every message we receive.""True marketing starts when you speak to the emotions that move people to act."

What happens when the pressure to change becomes heavier than the tools designed to manage it? How do leaders drive transformation when spreadsheets, systems, and flowcharts can’t capture the human heart behind the process? Inside every organization lies a tension between progress and people, between process and purpose. Many companies stall not because they lack plans, but because they lack connection—the trust that fuels innovation, confidence, and sustainable change. This episode asks the question every leader must face: can you truly lead others before you understand yourself? https://www.youtube.com/watch?v=A7DZSLqPV9E In this episode of Marketer of the Day, leadership strategist and founder of Open Playbook, Larry Dodd, breaks down his revolutionary three-pillar framework for mastering change from the inside out. With a career spanning from accounting to consulting with Major League Baseball, Larry shares how self-awareness, authenticity, and trust form the foundation of every successful transformation. His Open Playbook method teaches leaders to know themselves, create their strategy, and then give it away—to empower others to lead and build a culture that thrives long after the leader steps aside. Quotes: "If I finish a change initiative and it looks exactly like I planned it, I’ve failed because the people I built made it better than I imagined.""The biggest mistake leaders make is a lack of self-knowledge and not building people based on trust.""When you give away your playbook, you’re giving away your experience, your heart, your passion—the things no one else can offer.""The closer we get to our authentic selves, the more frightening it becomes, but that’s where real strength lives.""Change starts at the top, but success depends on the trust that flows through every level of the organization.""Leadership isn’t about having all the answers, it’s about building the people who will find them.""Authenticity is the foundation of every transformation worth leading." Resources Open Playbook: Driving successful strategic change through strengths-based leadership, team building and execution Connect with Larry Dodd on LinkedIn Call: 925-448-4122

Elizabeth Barry is an experienced speaker, author, and entrepreneur. She has curated 17 TEDx talks and coached numerous speakers. As an author, Elizabeth has published books on vulnerability and effective communication. Her upcoming book, "Design Your Mind to Be Kind," focuses on three habits of effective communicators and seven personalities. Today, Elizabeth discusses the importance of lifelong learning in communication, listening, and speaking one's truth kindly. We all need to be a life long learner when it comes to communicating, listening, speaking out truth, saying what we mean and meaning what we say. It's all about being brave and courageous to live in our moment of truth but to speak it kindly. Its all about designing your mind to be kind through our COMMUNIICATION HABITS. Its based in nature,there are macrophotographies and photographies of wildlife like birds and insects credit to @wildjerseycity instagram account. It features more on nature of birds which is related to the 3 habits of effective communicators. The 3 habits of effective communicators To follow the catch - first method Catching our selves are really difficult especially if our relationship and communication breaks down. We need to learn to catch our selves, our words, our phrase eetc The idea of this catch is it comes to AWARENESS and ACTIONS AWARENESS - can help us to understand we don't have to say things in the meaning ways, in the way that we wish to and take it back to the real time. ACTION - Awareness is nothing without action. You apologize in real time or holding our words in especially hurting people To fly above yourself - just like the birds wings touching your weaknesses humility and vulnerabilities it happens when you are in the moment of stress, obstacles, challenges of communication breakdown see how you react real time practical tip: fly above your self meaning think of your greatest mentor Use your words wisely- like birds singing nicely tips to lessen our speaking, listening and taking care to our selves gaining real time engagement in a conversation, thinking how worthy are you in corporate or in entrepreneur These habits will help to reflect oneself to become better person and communicator. Transformation is not just sharing quotes, memes and articles through social media. It needs WORK. https://www.youtube.com/watch?v=hzJx-5UXUXM In this episode of Marketer of the Day, Barry shares insights from her upcoming book, Design Your Mind to Be Kind, which outlines three habits of effective communicators and seven personalities to cultivate kindness in communication. She introduces actionable strategies: catching oneself before reacting, flying above oneself to observe behavior objectively, and using words with intention and care, inspired by nature and bird behavior. Barry’s methods aim to improve both self-talk and interpersonal interactions, fostering self-awareness, emotional intelligence, and professional effectiveness. Listeners gain practical tools for reflection, relationship-building, and personal development, emphasizing vulnerability, integrity, and lifelong learning. Quotes “The first habit of effective communicators is to catch yourself—catch your words, your phrases, your reactions—before they leave your lips.” “Flying above yourself in any moment of stress or challenge gives you the chance to see how you really show up and how you can do better next time.” “Use your words wisely, like a bird song, so that every word you speak becomes a moment of grace, character, and integrity.” “The work of transformation doesn’t happen from reading or sharing quotes—it happens in the practice, in reflecting every day on how you can be a better communicator and a better person.” Resources Get a copy of The Kind Communicator: Kindness, Compassion and Wisdom for all Business Leaders by Elizabeth Barry on Amazon

Rhonda Liebig is a health and wellness expert with over 20 years of experience in the industry. She is known as the "Energy Revitalized and Mindset Mentor," helping clients achieve freedom in their bodies and cash flow. Rhonda has her own website, RhondaLiebig.com, where she shares her expertise. Today, Rhonda talks about her journey of overcoming hyperthyroidism and getting off medication. She shares her signature "Three Energy Revitalized Pillars" - workout, food, and mindset - which have helped her and her clients make significant changes. https://www.youtube.com/watch?v=xbCAOJPVBMM In this episode of Marketer of the Day, Rhonda shares her current work as an energy revitalized and mindset mentor, guiding clients through her holistic approach to health and personal growth. She hosts the Fresh Inspiration Show and Fresh Inspiration Ranch, offering retreats, group programs, and one-on-one coaching to help individuals cultivate better habits, trust themselves, and achieve balance in their lives. Key takeaways include the importance of starting small, celebrating progress, and integrating movement, nutrition, and mindset to sustain long-term change. Listeners are encouraged to explore her resources at RhondaLiebig.com and the Fresh Inspiration Show website for practical tools to enhance wellness and mindset transformation. Quotes “If you do everything the way you're doing it right now, you're going to expect the same results that you've been getting.” “Trust yourself, listen to your body, and start small. Tiptoe in, celebrate wins, and build momentum.” “Workout, food, and mindset, when you balance these three, you create a foundation for lifelong health and vitality.” “When you invest in your health, you also unlock clarity and flow in your business and personal life.” Resources Rhonda Liebig: Holistic Health Coach The Fresh Inspiration Show on Facebook Rhonda Liebig on YouTube Rhonda Liebig on LinkedIn

John Kennedy is a certified financial planner who focuses on helping business owners scale their companies. He co-founded Candor Path Financial, a firm that provides fractional CFO services to entrepreneurs. Today, John discusses the benefits of working with a fractional CFO, highlighting how it can help business owners manage their finances, understand key performance indicators, and make informed decisions. https://www.youtube.com/watch?v=86WWejXcJks Quotes “We oftentimes prioritize urgency over importance. And I thought, 'Man, oh man, that's so true,’ and that just defines all of what we're talking about here.” - John Kennedy “For the clients we work with, if we invest in technology and automation correctly, there are no geographical boundaries. You can travel and spend time with your family, kids, and grandkids, without being confined to a nine-to-five office schedule.” - John Kennedy “We really enjoy having one-on-one conversations with individuals and business owners. So, at the very least, let's have a conversation. We're absolutely open to it.” - John Kennedy Takeaways 02:06 Fractional CFO services can provide valuable financial guidance and accountability for small business owners who may not be able to afford a full-time CFO. 04:14 Outsourcing and leveraging technology can help business owners focus on their core competencies and improve efficiency. 07:25 Understanding your hourly rate and identifying tasks that can be outsourced at a lower cost can lead to significant financial benefits. 16:09 Retirement planning for business owners is evolving, with many continuing to work in some capacity even after selling their businesses. 19:57 Passion and finding work that aligns with your interests can be a key driver of success and fulfillment in both business and life. Resources CandorPath: Our Guidance. Your Journey. An Ensemble Approach to Financial Planning Connect with John Kennedy on LinkedIn

Mark Mersman is the chief marketing officer at USA Financial. Prior to joining the firm in 2004, he entered the world of financial planning by launching his own firm at the age of 22. He was the host of a nationally syndicated radio show for 6 years and now focuses much of his time on developing outbound and inbound marketing systems for independent financial professionals. He is the author of a wide range of content from marketing to investment management that have been published in industry publications like the Wall Street Journal, Barrons, Financial Advisor Magazine and Investopedia. Mark is also the host of a podcast about marketing for financial advisors titled “16 Ways From Sunday.” https://www.youtube.com/watch?v=EhLGOSaxZb0 Quotes “We really have to focus on getting the steps in the sales and marketing funnel in place, and ultimately ensure that we're establishing trust, building credibility, and maintaining interest through nurture campaigns.” - Mark Mersman “A lot of professionals in our industry just give up. They don't have nurture campaigns that continually put out their thought leadership and keep them in front of their audience.” - Mark Mersman “Our industry has always had a problem with the perception that it's purely a sales industry. While it's true that we're all selling something, it's really about how you're positioning what it is that you're selling.” - Mark Mersman Takeaways 01:14 Building trust and credibility is crucial in the financial services industry, as clients are often hesitant to hand over large sums of money. 06:34 Offering paid services, such as financial planning, can help establish commitment from potential clients and increase the likelihood of closing larger deals. 14:50 Targeting life events and triggering moments can create a sense of urgency and encourage prospects to take action. 20:53 Consistently providing valuable content and thought leadership can help nurture leads and build trust over time. 26:49 Focusing on existing clients and teaching them to make personal introductions can lead to higher closing rates and lower acquisition costs. Resources USA Financial: Solutions For Advisors and Their Clients Connect with Mark Mersman on LinkedIn

Kim Ades is the President and Founder of Frame of Mind Coaching™ and JournalEngine™ Software. Author, speaker, entrepreneur, coach, and mom of five, Kim has 15 years of experience coaching many of North America’s most respected leaders. Recognized as an expert in the area of thought mastery, Kim uses her unique philosophy and quirky coaching style to help her clients deal with core issues and shift their thinking in order to yield extraordinary results. https://www.youtube.com/watch?v=aI_it9lneHw Quotes “Journaling allows us to dream and have a vision.” - Kim Ades “I understand how people work. I understand how people think, and I can see very quickly how their thinking is either supporting them or hurting them.” - Kim Ades “One of the most important questions I constantly have to ask myself is, 'What is the key value that I can bring to the world that is unique? What’s that unique thing I bring to the world that isn't so easily replicable?” - Kim Ades Takeaways 06:36 The Journal Engine software provides users with flexibility to choose how they want to engage with the journaling process, whether privately, with a community, or with a qualified responder, allowing for a personalized experience. 11:53 Identifying and focusing on one's unique value proposition is crucial in a crowded market. 16:08 Journaling can reveal hidden beliefs and patterns that may be holding someone back from achieving their goals. 18:53 Having a qualified person provide feedback and guidance on one's journal entries can help drive personal growth and transformation. 19:40 Seeking feedback from trusted advisors and being open to pivoting one's business strategy can lead to valuable insights and new opportunities. 20:24 Maintaining a consistent journaling habit can be challenging, but software like Journal Engine can help sustain the practice by providing a responsive and interactive experience. Resources Frame of Mind Coaching®: Delivers Intimate, Intense and Powerful Executive-level Coaching to Highly Driven Leaders, Executives and Entrepreneurs. JournalEngine™: Become The Impactful Coach You Were Meant To Be Connect with Kim Ades on LinkedIn

Nathan Hirsch is an entrepreneur and the co-founder and CEO of FreeUp.com, an online marketplace that connects businesses with pre-vetted freelancers in e-commerce and digital marketing. Nathan has sold over $30 million online and regularly appears on leading business podcasts. Today, Nathan discusses the importance of hiring and delegating tasks to free up time and focus on being the figurehead and boss. https://www.youtube.com/watch?v=iTCK8-dxbww Quotes “If you don't hire, you just hit a ceiling that you can't get past. There are also people out there who are not only better than you at certain things but also enjoy them more than you do.” - Nathan Hirsch “If you're constantly throwing stuff out there, that's when things start to stick.” - Nathan Hirsch “Don't give up. No one has a 100% hiring record. There will be failures along the way, but focus on what you can control—your systems, your processes—and that's how you improve that hiring percentage.” - Nathan Hirsch Takeaways 02:37 Hiring the right people can help entrepreneurs avoid hitting a ceiling and focus on tasks they enjoy. 05:38 Trying different marketing strategies and ideas through a trial-and-error process can lead to successful business growth. 11:15 Clearly communicating expectations and providing detailed instructions is crucial when delegating tasks to freelancers. 16:29 Categorizing freelancers into followers, doers, and experts can help entrepreneurs hire the right type of worker for specific tasks. 27:09 Maintaining a long-term mindset and focusing on what can be controlled are key to successful hiring and delegation. Resources FreeUp: Get more done faster. Hire pre-vetted freelancers. OutSource School: Go From Zero Help to Hiring & Scaling With Virtual Assistants Connect with Nathan Hirsch on LinkedIn

Josh Elledge is U.S. Navy veteran and launched UpMyInfluence.com to help entrepreneurs attract the perfect audiences and grow their brands without the crazy costs associated with traditional PR companies. UpMyInfluence’s purpose is to DEMOCRATIZE access to influence. Josh believes he has a moral imperative to help entrepreneurs serve the world with their collective messages while growing their revenue! UpMyInfluence was the natural outgrowth of his first startup, SavingsAngel.com which has grossed more than $6 million in sales with less than $500 in advertising. He did it all through building authority and serving audiences in the media. Josh is a weekly TV consumer expert in Orlando, writes a syndicated newspaper column to 1.1 million readers, and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2000 times. https://www.youtube.com/watch?v=JeJC1dc7XKY Quotes “Humans will discriminate in terms of whether they should take a call with a person, click on an ad, or engage in some way. So, you have to gain their trust.” - Josh Elledge “Everybody has a message that could positively impact the world. And if you have influence, you can truly make that impact. What is in your heart is probably amazing.” - Josh Elledge “If you want to get through to people who jealously guard their time, you have to lead with just presenting an offer. That's a no-brainer.” - Josh Elledge Takeaways 02:02 Building personal authority through online profiles, social media, and content creation is crucial for gaining trust and influence with potential clients. 08:14 Providing value and building relationships through a "go-giver" approach, such as hosting a podcast, can be more effective than traditional sales tactics in attracting and converting clients. 09:47 Carefully vetting and selecting guests for a podcast can help ensure they are a good fit for the target audience and potential client base. 17:09 Leveraging video and follow-up communication to maintain engagement and provide additional value can help nurture leads and increase conversion rates. 20:26 Focusing on providing a high-quality product or service and understanding the target market's needs are essential for building a successful and sustainable business. 23:05 Facing challenges in hiring enough staff to meet the growing demand for the company's services is a positive sign of the system's effectiveness. Resources Up My Influence: A B2B sales consulting agency that drives guaranteed results like no one before Connect with Josh Elledge on LinkedIn

Aaron Ross is the co-CEO of Predictable Revenue and the author of the book "From Impossible to Inevitable." Today, Aaron discusses finding your ideal customer and speaking their language, as well as the need to be comfortable with being uncomfortable when trying to reach new audiences. He shares his own experiences of growing his income and business, as well as the challenges of balancing a large family with his entrepreneurial pursuits. https://www.youtube.com/watch?v=ggzMnxeX8mU Quotes “Comfort is the enemy of growth and success. It's okay to be uncomfortable. You can't grow without feeling that way.” - Aaron Ross “I can't afford to wait to win. I have the time, the energy, the ideas, and the money to do something, to start a business. I just had to do things.” - Aaron Ross “We all have different ways that we self-sabotage or show weaknesses. It's just the human condition. No one's perfect.” - Aaron Ross Takeaways 04:22 The most common reason people struggle to grow revenue is not having a clear, defined niche. 05:56 As a business grows, the attention span of new potential customers becomes increasingly shorter, requiring different messaging and targeting. 08:34 Embracing discomfort and being willing to reach out to new audiences that may not know you is key to continued growth. 11:46 Developing financial confidence and resilience is more valuable than just having financial savings. 17:09 Utilizing "forcing functions" like public deadlines and commitments can help overcome procrastination and lack of motivation. 23:03 Understanding your own strengths, weaknesses, and tendencies to self-sabotage is key to overcoming obstacles and making progress, as everyone struggles with these issues to some degree. Resources From Impossible To Inevitable: ORDER YOUR COPY TODAY! Predictable Revenue: Humans + AI: Outbound that actually works. Get a copy of Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com on Amazon Get a copy of From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue on Amazon Connect with Aaron Ross on LinkedIn

Nissar Ahamed is the founder and CEO of CareerMetis.com, a one-stop destination for job seekers and freelancers. He is also the host of the Career Insider Podcast and the co-host of the C.A.R.E. podcast. Today, Nissar discusses the significant shift in the freelancing and gig economy, noting that it has become a mainstream career choice. https://www.youtube.com/watch?v=AYPj_F8kkng Quotes “If you're not making money in the long term, and you have all the resources, it's on you. There's no excuses. Others have done it. You can do it as well.” - Nissar Ahamed “Initially, you have to find clients. Then you become so successful that they come to you.” - Nissar Ahamed “No matter what you want to do, follow your path. I think you'll get to a point where, no matter what age you are, you'll find your path. Don't do it for someone else.” - Nissar Ahamed Takeaways 00:47 Freelancing has become a mainstream career choice, with 30-50 million Americans engaged in freelance work, a number that is growing due to technology and the gig economy. 02:59 Starting a side hustle in a desired field can help build a portfolio and skills that can lead to a full-time job or the pursuit of a passion project. 08:43 Persistence and hustle are crucial in the initial stages of freelancing, as building a strong reputation and client base takes time and effort. 15:06 Successful freelancers don't just rely on one platform. They market themselves across multiple channels. 21:33 Joining online communities, such as Facebook groups and Slack channels, can be valuable for finding clients and support in the freelancing journey. 26:07 Balancing a full-time job with freelancing can help reduce risk and build a stable income, while gradually transitioning to a full-time freelance career. Resources Jobscan: ATS Resume Checker and Job Search Tools Connect with Nissar Ahamed on LinkedIn

Jessica Rhodes is the founder and co-owner of Interview Connections, a leading podcast booking agency. She has been a guest on numerous podcasts, sharing her expertise on leveraging podcast interviews for business growth. Today, Jessica discusses the power of podcasting for building relationships and driving consistent traffic to businesses. https://www.youtube.com/watch?v=67d4Y5GegBk Resources Interview Connections: We Will Help You Become the Leading Expert In Your Industry With the Power of Podcast Guesting! Connect with Jessica Rhodes on LinkedIn

Anne and Mark Lackey are the owners of Hire Smart Virtual Assistants, a company that helps businesses scale by providing top-notch virtual employees. Anne and Mark have coached and trained hundreds of investors and business owners across the US and Canada. They are also authors, having written the book "Multiply Yourself." Today, Anne and Mark discusses their unique approach to hiring virtual assistants. They explain how their rigorous testing and certification process helps match the right candidates to the right roles, addressing the challenges of hiring in a low unemployment market. https://www.youtube.com/watch?v=AQW3ktS7Tyk Quotes “We've really honed our testing and profiling to make sure that we get the right kinds of people in the right types of roles.” - Anne Lackey “I don't care whether you use us or hire locally, it doesn't really matter. But we're all about empowering entrepreneurs to be their best self.” - Anne Lackey “Whatever it is, get it off your plate so that you can fulfill your highest potential and do the great things in this role that you were intended to do.” - Anne Lackey Takeaways 01:35 Hiring the right virtual assistant can significantly reduce business owners' workload and allow them to focus on their core responsibilities. 02:55 Thorough testing and certification of virtual assistants helps ensure a good fit and long-term success, addressing the challenges of traditional hiring. 06:41 Virtual assistants can handle a wide range of tasks, from customer service to specialized roles, and can even provide extended hours coverage to give businesses a competitive edge. 19:39 Maintaining a personal touch with customers, even in a virtual setting, can be a powerful way to build relationships and drive business growth. 28:35 Outsourcing tasks that business owners don't enjoy can free up time and energy to focus on their highest potential and fulfill their intended role. Resources Hire Smart Virtual Employees: Your Trusted Remote Staffing Agency for Quality Virtual Employees Follow HireSmart VAs Education on Facebook Subscribe to Anne Lackey on YouTube Connect with Anne Lackey on LinkedIn Multiply: Double Your Productivity & 10X Your Profits Using Virtual Assistants by Anne Lackey and Mark Lackey on Amazon

Darwin Liu is an e-commerce expert and the founder of X Agency, a digital marketing agency focused on helping businesses sell more products online. With over 12 years of experience in the industry, Darwin has managed over $50 million in advertising for his clients. Today, Darwin talks about his approach to building successful e-commerce brands. He shares insights on common mistakes businesses make with their online marketing, the importance of understanding the fundamentals, and the role of automation in e-commerce. https://www.youtube.com/watch?v=d8Jxh9wRFeM Quotes “I'm a professional failure. I’ve just been failing and learning along the way.” - Darwin Liu “As long as you believe that any idea, service, or product you have can work, you just have to keep going. So that's what makes me special. Really, I'm just too dumb to quit.” - Darwin Liu “If you can consistently do this every single day, I can almost guarantee you your brand will grow.” - Darwin Liu Takeaways 00:45 Persistence and a willingness to learn from mistakes are key to success in entrepreneurship. 01:42 Fixing fundamental issues with marketing account settings can significantly improve performance and revenue. 09:38 Automation in marketing should be approached with caution, as understanding the underlying processes is crucial. 18:26 Building personal relationships and having a unique personality can help businesses stand out and connect with clients. 20:44 Exploring new business opportunities, like creating your own brand, can provide valuable learning experiences. 23:41 For up-and-coming e-commerce brands with limited budgets, leveraging micro-influencers can be an effective and cost-efficient way to grow the brand. Resources X Agency: Drive Transformational Revenue Growth, Turning Mediocrity into Excellence and Underwhelming Results into Overwhelming Success Connect with Darwin Liu on LinkedIn

Global Credibility Expert Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://AHAthat.com), he helps to extract the genius from your head in a two hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies, and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for twenty-nine years and regularly spends four weeks in Europe with family and friends. https://www.youtube.com/watch?v=Ha7xqyKo318 Quotes “If you find what you love doing and can demonstrate clear and articulated value, the more you narrow your focus, the higher prices you can charge, and the more people will walk in the door.” - Mitchell Levy “When you love what you do and do it all the time, it no longer feels like work. And if you're making money from it, that's even better.” - Mitchell Levy “30% of people come to meetings late. If you're going to come to a meeting to try to sell me something, and you're late, you will not close the deal.” - Mitchell Levy Takeaways 01:19 Maintaining a consistent online presence and sharing regular updates can help build trust and connection with your audience, even if they are not ready to buy. 03:26 Crafting a short, compelling pitch that clearly communicates your customer's point of pain and the value you provide is crucial for making a strong first impression. 06:52 Narrowing your focus and specializing in a specific area can lead to higher prices and more clients. 10:49 Being prepared and punctual for meetings and interviews is essential for establishing credibility and professionalism. 17:04 Establishing a structured process for interviews and content creation, with clear inputs and expected outputs, can help ensure a positive experience for both the host and the guest. 27:44 Embracing the journey and being open to unexpected opportunities can lead to valuable aha moments and positive outcomes. Resources AHAthat: The Voices Of Thought Leaders Worldwide Connect with Mitchell Levy on LinkedIn

Joe Sanok is the host of the "Practice of the Practice" podcast, where he shares insights and strategies for growing a successful private practice. As an expert in the field of counseling and business development, Joe has helped countless professionals build thriving practices. Today, Joe talks about the power of podcasting as a tool for business growth. Actual statistics of Podcasting show that this type of medium communication is the best way of letting your message come to a wider audience. Statistics of Blog vs Youtube Channel vs Podcast (without Podcast Launch for the last 90 days) and Podcast (with Podcast Launch for the last 90 days) Blog: minimal audience YouTube: reaches an average amount of audience Active Podcasting: reaches a greater amount of audience compared to the other two mediums 5 things to consider about Podcasting Why you should and Should not Do a podcast Why you shouldn't start a podcast - If you're satisfied with how things are going well in your business and don't want to expand your network, starting a podcast is just a waste of time. - Doing podcast just for fame is not a good idea since it takes a whole lot of work doing a podcast. Who and Why you should start a podcast - any businesses who want to attract or reach a larger audience. - any businesses who want to try new things, areas, or approach - If you aspire for your company, services & products, offer, and practices to grow - any businesses who want to expand their network-opening doors for new industries and influencers to bring business together When you start a podcast consider below factors: -Stay true to the core of your business -What and why your passionate about your business -Listen to your customers, list all the questions or queries customers come to ask you about- create FAQs (Frequently asked Questions) and do it on podcast Structures of the Podcast - How frequent do you launch a Podcast? Regular Podcast or Seasonal Podcast Regular Podcast- doing it every single day or week. Seasonal Podcast- launching episodes at once or over a period of time and host will take a break after a series of episodes Note: Knowing the type of topics and how they are presented (i.e. conversational, ask the expert, Q & A) is very vital in sorting out the structure of your podcast. Planning the "now what" of your podcast - call to action: is it email, webinar, e-course? Very important to determine before actually starting a podcast show because it will help you determine how will you go about the show, for instance- solo shows, who to interview for expert shows, ideal clients/or guests to invite for live consultation Actual Starting of the Podcast - Deciding what materials and equipments to use: good quality microphone, podcasting software - organized schedule of guests to ensure their availability to guest on the podcast On going marketing of the podcast Questions to ask? - How are you going to market your podcast? - Who should be invited? and where to look for them? Other businesses' approach is: AUTOMATED EMAIL SEQUENCE live webinar which leads into an eCourse, which then leads into being able to make more money. Marketing strategies are vital in realizing the business' full potential and will help you realize how your business will level up in the aspects of: INCOME, INFLUENCE, INNOVATION & IMPACT Practice of the Practice Podcasting will release an e-course on 2020 called Podcast Launch School. Subsequently, they also have an article covering 27 tips, tricks and strategies, to help launch a podcast which is free at podcastlaunchschool.com. Additional Tips on Podcasting Block out the time and free yourself from other obligations and just focus on working the podcast( interview, editing, deciding who to invite etc). Be organized and stick through the flow of your podcast

Return guest Matt Bertram, from eWebResults, is back to reveal some of the unknown secrets to internet marketing! SEO (search engine optimization) has become more competitive and that means it's up to you as a business owner to tell your story through video: testimonials, explainers, how-to's, commercials Matt also updates us on other breaking trends, such as LinkedIn pushing content creation. You can't do "only one thing" with internet marketing anymore... you need to promote yourself on MULTIPLE channels, providing value and high quality content. What is someone searching for? Are you providing value to that solution? Think about that customer journey, and get your website visitors to take some sort of action: buy, optin, schedule, or download. https://www.youtube.com/watch?v=6m3Z0uq3xuc Quotes “If you always keep in mind who you're targeting and what that customer journey is, and if you're adding value along the way, you're going to be 90% there.” - Matt Bertram “It's the integration of behavioral science, understanding what's going on with the analytics, and coming up with a way to communicate and tell a story to the end user. This way, you have them connect with you, move them along a path, and get them to take action.” - Matt Bertram “I love connecting with people. I also love trying different things online, seeing what happens, and then sharing that data and connecting with other like-minded people, like your audience, who love to find out.” - Matt Bertram Takeaways 00:56 Increased competition in the SEO industry requires companies to allocate budgets for online visibility and search rankings. 01:43 Storytelling through video content is an effective way to engage and connect with clients. 02:05 LinkedIn is encouraging content creation on its platform, presenting an opportunity for businesses to build their brand. 06:25 Customized internet marketing strategies that focus on providing value and understanding the customer journey are key to success. 09:19 Integrating behavioral science insights can help improve communication and service delivery for marketing agencies. Resources 612: Build Your Brand Mania: Increase Your Online Audience Using Content Marketing, Social Media, and Cutting-Edge Traffic Strategies with Matt Bertram (previous appearance) EWR Digital: Dominate Your Industry with Data-Driven SEO & Digital Marketing | 26+ Years of Proven Success for Market Leaders. Matthew Bertram: Respected digital marketing strategist, SEO expert in Houston. Known for his influential podcasts, columns and books on brand building and SEO. Connect with Matt Bertram on LinkedIn

Return guest JD Dwyer from TheInstituteOfWow.com is back to tell you how to differentiate, target your ideal audience, and avoid the race to the bottom! He's here with several fun stories, including how he helped a lawn company sell out their entire inventory by including a "Happy Meal" offer. Identify your most profitable target audience: demographic profile, avatar, age -- then look for more people who look more like them Create WOW factor to take their eyes off the price -- buy wheelbarrow, we'll add a free shovel -- artificial wow factor, think outside the square -- value-add that takes that customer's eyes off the price Fix your website: create a sales machine and not an information portal. Clean up your home page. You need a problem/solution headline. Explainer video. Have a menu of all the services you offer. List the three big benefits of someone using you. Video testimonials. Use the problem-solution (before-and-after) formula: solve a real problem Collect customer data! https://www.youtube.com/watch?v=spW-wfeTVc8 Quotes “You can use direct response marketing tactics, which are all about getting measurable responses, and combine them with branding at the same time. They shouldn't be mutually exclusive.” - JD Dwyer “The last person you want to go to for building a website is a website developer. Do they know anything about marketing? They might give you a pretty website, but will it sell?” - JD Dwyer “You can walk into just about any restaurant or retail store in the US today, and they will not collect your data. They're just letting money slip through their fingers. If you collect data, you can market to them thereafter.” - JD Dwyer Takeaways 01:27 Identifying the most profitable target audience and finding more people like them is crucial for effective marketing. 02:19 Adding a unique "wow factor" to offers can help small businesses differentiate themselves from larger competitors. 05:33 Using the problem-solution formula in marketing can effectively demonstrate how a product or service solves a customer's problem. 14:55 Optimizing a business website to be a sales machine, rather than just an information portal, is essential for driving conversions. 17:38 Implementing a reward program can encourage repeat business and build customer loyalty. Resources 245: Wow Factor Marketing: Stop Spraying Bullets and Use Direct Response Techniques to Adapt and Thrive with John Dwyer (previous appearance) The Institute Of WOW: MARKETING IDEAS WITH “WOW” FOR ANY BUSINESSES THE AVALANCHE LEADS FORMULA! How To Attract A Stampede Of New Leads ONLINE & OFFLINE!: John Dwyer's Customer Attraction Marketing Breakthrough JD Private Consult: An extraordinarily valuable opportunity to work “one-on-one” with one of the best marketing minds on the planet.

Monica Louie is a Facebook and Instagram ads strategist who loves helping ambitious online entrepreneurs increase their impact -- and profits! -- with high-converting ads. You might have seen her in Forbes, MichaelHyatt.com, or heard her on The Smart Passive Income Podcast. Monica started by blogging about her family’s journey out of debt. In two years, she and her husband paid off $120,000 of debt on a single middle-class income! Along the way, Monica discovered her passion for creating and teaching Facebook ads. Along with her ads management agency, Team Flourish, Monica manages ads for 6- and 7-figure online business owners, has managed more than $1 million in ad spend, and has taught hundreds to successfully run their own ads through her online training program, Flourish with Facebook Ads. https://www.youtube.com/watch?v=A-Qp-LdoYzY Quotes “You've got to have converting landing pages, build relationships on Facebook, and have a great product. Facebook ads can't create a great product for you.” - Monica Louie “If you've done a great job building that relationship and continuously showing up so you're always top of mind, then when you have the offer at the right time, people will be more likely to take advantage of it.” - Monica Louie “You need to get out of your own way and take big actions. Don't worry about failure; you're figuring out what works and what doesn't. Just keep going.” - Monica Louie Takeaways 07:16 Building a comprehensive strategy is crucial when using Facebook ads, as they are just one piece of the puzzle. 11:19 Consistent relationship-building through content, email, and social media is key to long-term success. 26:12 Taking imperfect action and being willing to adjust based on results is more important than seeking perfection. 27:48 Identifying and solving real problems for specific people can lead to growth opportunities. 32:04 Patience and persistence are essential when building a successful online business. Resources Test Your Facebook Ads with Monica Louie Flourishing Impact: When it comes to Facebook & Instagram Ads, you deserve more than leads and sales. Connect with Monica Louie on LinkedIn 620: Drive Traffic from Facebook and Instagram Ads: Lookalike Audiences, Carousel Ads, Boosted Posts and More with Monica Louie (Previous Appearance)

Kathy Gruver, PhD has graced stages on four continents (including 2 TEDx), three cruise ships and a handful of islands. She hosts the TV show based on her first book, The Alternative Medicine Cabinet and has earned her PhD in Natural Health. Dr. Gruver is the twelve-time award-winning author of seven books including, Conquer Your Stress, Workplace Wellness, Conquer your Stress at Work, and Journey of Healing. She has studied mind/body medicine at the famed Benson-Henry Institute for Mind-Body Medicine at Harvard, and has been featured as an expert in numerous publications including Glamour, Fitness, Time, WebMD, Prevention, Huffington Post and Dr. Oz’s The Good Life, and has appeared on over 250 radio & TV shows including Lifetime, NPR, CBS Radio and SkyNews London. She is also the co-host of the new Fire and Earth Podcast. https://www.youtube.com/watch?v=1RmhXDc9jfI Quotes “I just follow the breadcrumbs, ending up where the universe takes me. I say yes to everything, and now I'm finding myself here.” - Kathy Gruver “If you know what type of learner a person is, you're going to be more apt to communicate efficiently with them.” - Kathy Gruver “If you have one foot in the past and one foot in the future, you end up peeing all over the present.” - Kathy Gruver Takeaways 02:10 Adapting communication methods to different learning styles, such as visual, auditory, and kinesthetic, can improve understanding and rapport. 06:47 Staying present and not dwelling on the past or worrying about the future can help reduce stress and suffering. 14:55 Verifying information and not making assumptions about others' intentions can prevent misunderstandings and conflicts. 19:35 Incorporating improv and body language awareness into communication training can make it more engaging and effective. 24:08 One-on-one coaching can be a valuable tool for personal and professional growth, especially during challenging times. Resources (Previous appearance) 211: Conquer Stress, Make Milestones and Get Those Easy Wins Kathy Gruver: Stress and Communication Expert Learn more about Kathy Gruver on Wikipedia Connect with Kathy Gruver on LinkedIn eSpeakers: Kathy Gruver PHD -TEDx: Presence, mindset and consciously creating your future-

Growing a podcast isn’t just about hitting record—it’s about consistently reaching the right audience and turning listeners into loyal supporters. Today, Robert Plank talks about the evolution of his podcast, from its early beginnings as a blog to its current state as a successful interview-based show. He shares his strategies for networking and using the podcast as a tool to connect with other industry professionals. https://www.youtube.com/watch?v=kMFIv9T7a3o Quotes “If I had known I would do 682 episodes, I would not have made a podcast. I would have been overwhelmed. Don't plan out the next 10 years. Don't plan out your whole life.” - Robert Plank “Whenever I would do this thing we always hear is so important—networking and going to live events, conferences, and meetups—the problem is that some people are really introverted, while others have no problem socializing.” - Robert Plank “Podcasting on its own is not some magic thing. It's creating content, a networking tool, and a way to get traffic.” - Robert Plank Takeaways 02:12 Starting small and focusing on one podcast episode at a time can help overcome the feeling of being overwhelmed. 11:08 Networking and interviewing others can be an effective way to generate content and build relationships. 21:36 Adopting a "devil's advocate" mindset can help create more relatable and accessible content for listeners. 32:31 Consistently marketing and promoting each podcast episode, across various platforms, is crucial for building an audience. 41:27 Involving guests and leveraging their audiences can be an effective way to scale content creation and grow a podcast. 44:16 Exploring alternative monetization strategies, such as affiliate marketing and creating compilation books, can be more lucrative than relying solely on sponsorships. 45:38 Applying a structured framework can help organize content and make it more accessible to listeners. Resources Podcast Crusher: Tap Into the BEST Joint-Venture Attracting, Traffic Generation, Content Creation, List Building Method That's Ever Existed: PODCASTING! Why, What, How-To, What-If: BOOK, PODCAST, ONLINE COURSE: Writing, Video & Audio Can Be Easy (If You Let It) Connect with Robert Plank on LinkedIn

Drew Griffin is the Co-Founder of EverLinks, a service that affords anyone the ability to quickly create mobile optimized, quick loaded web pages and 'link in bio' extenders. Delicious Marketing is a marketing agency that leverages emerging technology to deliver results in the form of awareness, engagement and lead generation that convert to customers. Additionally, Drew is a mobile app developer, author, public speaker and consultant with focus on business growth hacking and lead generation. He's here to explain his Local Media Assets concept, a way that you can get business owners approaching YOU to use your services as a digital marketer, instead of prospecting and cold calling. https://www.youtube.com/watch?v=_gViqZAlY9g Things you will discover in this episode: How did Drew Griffin's career transition happen? How does Drew Griffin differentiate himself from other Internet Marketers or Local Marketing Agencies? What is Drew Griffin's Local Media Asset approach or concept? Example of an approach/strategy of Local Media asset concept that illustrated success and yielded positive results to businessess The concept of the Local Business Films What do businesses get when they participate and get featured on the Facebook Page? With this kind of approach, how to overcome the nervousness of asking a local business to be filmed and get featured on your Facebook Page? How did Drew Griffin's career transition happen? Drew Griffin spent 25 years in Health Care as a Hyperbaric Wound Care Nurse. With the rising of technology that time, he found an opportunity tohelp his diabetic patients in a different way by developing an app that tracks blood sugar of diabetic patients. Seeing the very rapid growth of the downloads ofhis app, he decided to leave the clinic and focused more into local marketing leveraging the use of latest technologies in the market. How does Drew Griffin differentiate himself from other Internet Marketers? It took Drew Griffin years to transition from the local marketing strategies, going door to door and sell his services to internet marketing such as facebook marketing and advertising, and into finding his own unique framework, developing the concept of local media asset. What is Drew Griffin's Local Media Asset approach or concept? Drew Griffin and his business partner created a media company, establishing and making its space and attracting audience by delivering news and events in a local space. They command all the attention and can compete with big and established media companies, televisions, newspapers because they can deliver information much faster than these companies. And once their local social media presence started picking up, their audience started to grow. Their audience becomes their asset into obtaining clients in such a way that clients come to them, and not the other way around. Their clients come from different types of businesses, offering different sorts of services but one thing they all have in common is they want attention from their local space so they could talk about their services or products. With the help of Drew Griffin's Local Media Asset approach, they bring these companies advance results in the form of attention (views of videos, social media comments, engagement in social media etc). Once the results are showing and they have established relationship with their clients over time, they offer more services in forms of consultations or some other services they provide. Example of an approach/strategy of Local Media asset concept that illustrated success and yielded positive results to businessess The strategy of running contest on Facebook. For example, Drew Griffin ran a contest on facebook to guess the final result of Philadelphia Eagles (an NFL Team) and whoever they might be playing. He leverage the fact that in their local community in Philadelphia, a lot of people are very passionate about the Phila...

Lance Tamashiro is a successful entrepreneur and business partner of Robert Plank. He has built a thriving online business and shares his expertise through his website, LanceTamashiro.com, and his marketing podcast, Tamashiro Marketing. Today, Lance discusses the importance of building a team of profitable, full-time employees to grow a business beyond its current limits. https://www.youtube.com/watch?v=meCHsXmqn3o Quotes “I really wish that 10 years ago, when we started, we were given the advice to have control of things and be at the center of our business. We followed that path and took it on.” - Lance Tamashiro “I'd love to sit at the beach and work on my business, thinking about the big picture. But I can't get there because if I'm not working in my business, nothing happens and the money stops.” - Lance Tamashiro “The bottom line is this: no matter what you think about your online business, you cannot scale to the level you desire. You'll hit your ceiling and wonder why you can't break through.” - Lance Tamashiro Takeaways 07:10 Hiring full-time employees, rather than relying on outsourcing platforms, can help entrepreneurs break through growth ceilings in their businesses. 17:15 Investing in employee training and providing them with the tools and resources to succeed can lead to more efficient and profitable implementation of business strategies. 22:52 Using existing course materials and having employees implement them can be a cost-effective way to expand a business's capabilities. 32:10 Gradually increasing employee responsibilities and access, while maintaining control over sensitive information, can help overcome fears and concerns about outsourcing. 34:17 Building trust with employees through regular communication, feedback, and appreciation can create a positive and productive work environment. Resources Get a copy of Level Up: The Best Kept Secrets to Overcoming Roadblocks, Achieving Success & Multiplying Results by Robert Plank, Lance Tamashiro, & Larry Becht on Amazon TamashiroMarketing.com

Ken Tucker is a content marketing and local search expert. He is the co-author of the book "Content Marketing for Local Search: Create Content that Google Loves and Prospects Devour." Today, Ken discusses search engine optimization (SEO) for local businesses, particularly in outperforming larger franchises. He also talks about the strategies and tips outlined in his book, including the value of creating 12-month social media campaigns, understanding customer language and problems, and repurposing existing content to improve local SEO. https://www.youtube.com/watch?v=LlEVuFGAheU Quotes “Content continues to be the most important. You know the old adage, 'Content is king,' which may feel a little tired, but it still holds true.” - Ken Tucker “Don't fall into the trap of using business jargon. Avoid the gobbledygook.” - Ken Tucker “Pay attention to the questions your customers are asking, whether it's via email, in person, or over the phone. Use this information to create frequently asked questions (FAQs) and 'how to' content.” - Ken Tucker Takeaways 02:01 Content is the biggest driver for both search engine optimization and customer engagement. 07:02 Local SEO is crucial for small businesses to outperform larger franchises by targeting specific geographic search phrases. 10:03 Ongoing SEO efforts are necessary to keep up with changes in search algorithms and competitor actions. 11:24 Promoting content through social media campaigns can effectively drive traffic to a business's website. 18:38 Businesses should repurpose existing content from service calls, proposals, and customer inquiries to create new blog posts and web content. Resources Previous Guest Appearance: 533: Rework and Clarify Your Marketing Message, Refine Converting Language, Reputation Management and More with Ken Tucker Content Marketing for Local Search: Create Content that Google Loves and Prospects Devour Connect with Ken Tucker on LinkedIn Get a copy of Content Marketing for Local Search: Create Content that Google Loves & Prospects Devour (Co-Authored by Ken Tucker) on Amazon

Laura Pennington Briggs is a successful freelance writer and entrepreneur. She has transitioned her freelance writing business into coaching and training other freelancers on how to scale their companies, outsource to virtual assistants, and grow their brand recognition. Laura is the author of the book "How to Start Your Own Freelance Writing Business" and has also delivered two TEDx talks, "The Future is Freelancing" and "Flip the Script: Empowering the Freelance Generation." Today, Laura shares her journey, including publishing a book, working on her PhD dissertation, and helping companies and freelancers navigate the changing landscape of work. https://www.youtube.com/watch?v=N6j_Z2vREtQ Quotes “So many changes, many of them good and exciting, and big steps forward. I'm so excited to be able to come back and provide an update to you all, and hopefully provide a little bit of inspiration.” - Laura Pennington Briggs “Never give up on any of the goals you have. You never know where your business or dreams will take you.” - Laura Pennington Briggs “Your business sometimes evolves. Sometimes you figure out a skill, you figure out what you need to do to pay the bills, and then you realize you could help other people do the same things that you've just done.” - Laura Pennington Briggs Takeaways 00:35 Freelancing is becoming the dominant form of work, with freelancers expected to make up the majority of professionals by 2027. 02:57 Successful freelancers must focus on scaling their businesses, outsourcing to virtual assistants, and growing their brand recognition. 06:12 Effective marketing and promotion are crucial for the success of a book or other creative endeavor. 06:52 Pursuing multiple projects, such as writing books and completing a PhD, can help freelancers diversify their income and achieve their goals. 08:24 Persistence and a willingness to adapt are key to navigating the changing landscape of work and achieving one's dreams. Resources Previous guest appearance: 186: Six Figure Writing and Virtual Assistant Secrets: How to Start and Scale Your Freelancing Income to Create the Lifestyle You Want with Laura Pennington Watch The Future is Freelancing: Laura Briggs | TEDxLehighRiverSalon on YouTube Watch Flip the Script: Empowering the Freelance generation | Laura Briggs | TEDxGeorgiaTech on YouTube Six Figure Writing Secrets: Journaling, Blogging, and Freelancing Guides Connect with Laura Briggs on LinkedIn Get a copy of Start Your Own Freelance Writing Business: The Complete Guide to Starting and Scaling from Scratch (Startup) on Amazon

Joseph Hogue is an online influencer through YouTube and four web properties. Through his channel (Let's Talk Money) and four blogs, he reaches over 500,000 people a month through topics like investing, making money and personal finance. He's here to make you aware of the rise of online mobile searches and 5G, plus -- he details how he grew his YouTube channel from 22 subscribers to 100,000 -- with 4,000 to 5,000 views per video. You too can grow your YouTube presence and use it as an asset to launch new products, if you are consistent! https://www.youtube.com/watch?v=yGVAyKtGP9o Quotes “The tragic fact is, it's not enough to have a great product out there. You've got to have that product and the distribution.” - Joseph Hogue “You've got to think of YouTube, in some ways, as a traditional media outlet. YouTube wants to be an alternative to TV.” - Joseph Hogue “You really need to emphasize that sense of community, that sense of shared beliefs and a shared purpose, and start branding around yourself as a person.” - Joseph Hogue Takeaways 02:33 Using YouTube as a distribution platform can be a powerful way to drive traffic and promote your other online assets, such as your website or products. 05:54 The growth of mobile internet usage and the advent of 5G technology make it increasingly important for businesses to have a strong video presence on platforms like YouTube. 11:33 Emphasizing a sense of community and personal brand around your YouTube channel can help drive engagement and positive signals to the platform. 12:30 Diversifying your revenue sources on YouTube, beyond just ad income, such as sponsorships, affiliates, and your own products, can help create a more sustainable business. 15:36 Consistency is key to building a successful YouTube channel. Posting new content on a weekly basis, at the same time, can help build a loyal following. Resources Previous Appearance: SEO Content Marketing with Joseph Hogue Subscribe to Let's Talk Money! with Joseph Hogue, CFA on YouTube Connect with Joseph Hogue on LinkedIn