Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Christian Mickelsen is a renowned coach, consultant, and author. In his book "Get Clients Today," Mickelsen shares his proven strategies for coaches, consultants, and healers to attract more clients. Today, Christian discusses the concept of creating scarcity in coaching and consulting services. He explains how a pricing ladder, with different tiers of pricing, can generate a sense of urgency and compel potential clients to sign up. https://www.youtube.com/watch?v=KpoIf9boXZ4 In this episode of Marketer of the Day, Mickelsen explains how coaches can use tiered pricing, “sign-up-now” incentives, and a vacuum-based enrollment conversation to increase conversions and build a strong client roster. He highlights the importance of clear pricing, offering meaningful bonuses, and using scarcity in an ethical way that motivates action. Mickelsen also directs listeners to his free book, Get Clients Today, which includes templates and his full client-getting framework. His message encourages coaches to refine their systems so they can help more people and grow their businesses with confidence. Quotes “You only need a pricing ladder to create real scarcity—even when you have room for many clients.” “Instead of putting pressure on someone to buy, create a vacuum that pulls them in.” “Ask for permission every step of the way. When people say yes, they’re far more open to hearing what you have to offer.” “People need our help—let’s get people coached.” Resources Get Clients Today: Free book with "done-for-you templates" and Christian's entire framework for getting clients Christian Mickelsen: MAKE THE INCOME AND IMPACT YOU WANT Connect with Christian Mickelsen on LinkedIn Subscribe to Christian Mickelsen on YouTube Follow Christian Mickelsen on Facebook Get a copy of Get Clients Today: How To Get A Surge Of New, High Paying Coaching Clients Today & Every Day by Christian Mickelsen on Amazon

Aleric Heck is the founder of AdOutreach, a digital marketing agency that specializes in YouTube advertising. He is known for his expertise in helping coaches, consultants, and course creators effectively leverage YouTube ads to grow their businesses. Today, Aleric discusses the key components of a successful YouTube ad campaign, including crafting a compelling hook, providing valuable education, and seamlessly transitioning to a strong call to action. https://www.youtube.com/watch?v=NGzX6fF_DjE In this episode, Robert Plank talks with David Calafiore about leveraging Facebook groups to grow a business. They dive into the challenges of engagement, algorithm changes, and Facebook's gradual reduction in organic reach. David introduces Group X, a tool that captures member information from Facebook group join requests and integrates it with email lists, SMS, and other marketing platforms. Listeners learn how to build contingency plans, automate member onboarding, segment audiences, and turn group interactions into valuable leads. The conversation also touches on practical examples, including political campaigns and online courses, and explores David’s broader work with local marketing tools like Everlinks.io. Quotes: “You want to capture the right people, but push away the wrong people, because you only pay for the people that are interested.” “A lot of people just do 32-second or 62-second ads—I recommend doing two to five-minute ads that actually provide value.” “Video marketing and actually connecting face to face with ideal prospects is the best way to grow your business right now.” “We are in the golden era of YouTube ads… the best time to plant a tree and get started is now.” Resources: AdOutreach: The #1 Authority For Attracting Clients Through YouTube Ads & Video Marketing Aleric's $200M+ YouTube Ads Strategy for Free! Schedule Strategy Session with AdOutreach Connect with Aleric Heck on LinkedIn

David Calafiore is the co-founder of GroupX and Delicious Marketing. He is an expert in local marketing and Facebook group growth strategies. David has created several software tools to help businesses and marketers, including GroupX, a Chrome extension that allows Facebook group owners to capture leads from new members. Today, David discusses the challenges of growing Facebook groups and the importance of having a contingency plan to maintain engagement with your community, even if Facebook's algorithm changes. https://www.youtube.com/watch?v=mCBqUuBXgQs In this episode of Marketer of the Day, Calafiore highlights his current work with Group X, a software tool that captures Facebook group member data, automates onboarding, and integrates with email marketing, CRMs, and course platforms. He also discusses Everlinks, a mobile web page builder, and their Facebook community Delicious Marketing Hacks, which supports local marketers. Key takeaways include the importance of building contingency plans outside social media, leveraging automation to create personalized experiences, and segmenting audiences for targeted engagement. He emphasizes that even small groups or leads can be monetized effectively and that technology should serve business goals efficiently. Quotes “The key is, before you approve somebody, capture that data and send it somewhere safe.” “Build the list—the money’s in the list.” “If you’ve spent a lot of time building a group, and Facebook shuts it down, do you have a contingency plan to reach your audience?” “Group X allows you to create an amazing first impression and stay top of mind by automating a welcome process.” Resources GroupX.io: Easily Capture & Automate The Data People Give When They Ask To Join Your Group Create powerful marketing & sales automations with our native integrations. Agency: Delicious Marketing Connect with David Calafiore on LinkedIn

Lance Tomashiro is a business strategist and co-founder of Thomashiro Marketing. He helps entrepreneurs scale their businesses, increase efficiency, and break income ceilings. Lance focuses on building systems that let business owners delegate effectively while maintaining control. His mission: help you work smarter, grow faster, and become the CEO of your own life. https://www.youtube.com/watch?v=JkadrzpV1vg In this episode, Lance explains why many business owners hit invisible ceilings and how ego, fear, and habit stop growth. He shares strategies for hiring employees to handle profit-generating tasks, using short training videos, and turning simple ideas into standalone business units. He shows how freeing even a few hours a day can create space for experimentation, growth, and scaling without burning out. Quotes: “Raising that ceiling is a very simple process. As far as increasing bandwidth, increasing those tasks, and freeing us to do things that we've always thought about but have never done, it's simply a matter of adding employees.” “It's whatever you're comfortable using, especially with your first employee. Make them fit into what you currently have, and you'll find better tools or better ways, but the tool is not important.” “Believe in yourself enough to know that this could literally change your life.” Resources Tamashiro Marketing: SEO & Marketing

Do you feel like you run out of time in the day? Does your business seem like a bit of a rollercoaster and you wish you had stability, organization, and PEOPLE running your business for you? Listen to this episode to find out how to think of ANY business in terms of "List, Traffic & Offers" and pursue SMART goals (Specific, Measurable, Actionable, Relevant, and Time-Bound) to enjoy consistent results. https://www.youtube.com/watch?v=-kncAYHw8_A&pp=ygUPcm9iZXJ0cGxhbmsgNzQ5 Quotes: “Hire someone to do a task, and hire more people to do more tasks. If that becomes too crazy, then hire a person to manage those other people.” - Robert Plank “There's always a bigger fish and there's always some amount of money that makes it worthwhile.” - Robert Plank “You should not be the worker. You should be the person that thinks about the strategy, the big picture, solves the problems, and then assigns the small tasks to people to do that.” - Robert Plank Takeaways: 00:59 Hiring employees can be a game-changer for growing a business, but it's important to overcome the initial resistance and focus on tasks that generate revenue. 04:13 Starting small with hiring and gradually scaling up, while delegating revenue-generating tasks, can be more effective than taking on overwhelming administrative work. 06:55 Building a successful business requires a clear strategy around lists, traffic, and offers, and experimenting with different approaches to find what works best. 16:17 Employees may not necessarily leave to start their own competing business, as they often value the consistent paycheck and stability over the stress and uncertainty of entrepreneurship. 28:08 Setting SMART (Specific, Measurable, Actionable, Relevant, Time-bound) goals and taking consistent action, even in small steps, can help achieve long-term business success. 36:01 Thinking like a CEO and focusing on the big picture, while delegating tasks to employees, can free up time for strategic decision-making and growth.

Tana Hope is a posture expert, wellness advocate, and author of The Body Operator User’s Guide and the upcoming Remedies for Desk Potato Syndrome. After years of ignoring how she used her body, a chance encounter with a posture master changed her perspective forever. Today, she teaches people how to realign with gravity, move with awareness, and prevent pain through simple daily corrections. Her mission: help you live longer, feel better, and perform at your peak by mastering the body you live in. https://www.youtube.com/watch?v=JH6x5K439QI In this episode of Marketer of the Day, Hope shares her work through her series of books, including Remedies for Desk Potato Syndrome, and her website tanachope.com. She teaches practical techniques for maintaining posture, improving sleep, and maximizing daily bodily function, particularly for people working long hours at desks. Key takeaways include understanding how gravity affects the body, maintaining a straight head and neck alignment to optimize blood and oxygen flow, and performing simple exercises throughout the day to prevent wear and tear. Hope emphasizes that awareness and consistency in daily movement and posture are essential for optimal performance, longevity, and overall well-being. Quotes: “What we do the most affects us the most. Breathing, standing, walking, sitting, sleeping—those basic body functions we do every day need to be done properly to perform at our best.” “If we correct our abuse of the body now, we can spare so much pain and cost later in life.” “Our body is like a car: if you abuse it, it will break down and you won’t experience optimal performance.” “Even small habitual adjustments in posture and movement can dramatically improve your performance and health over time.” Resources: Subscribe to Desk Potato: Be Well with HOPE on YouTube Tana Hope: Elevate Your Wellness IQ: Practical Solutions for a Healthier You! Connect with Tana Hope on LinkedIn

Peter Montoya is a thought leader, skilled orator, and leadership strategist with real-world experience that informs his insights and ideas. He previously owned a software company that he sold in 2018 and now focuses on working with business leaders to transform their organizations into high-performance machines. Today, Peter shares his journey from an authoritative leadership style to an empowerment-based approach, emphasizing the importance of instilling a sense of mission, responsibility, and competence in his team. https://www.youtube.com/watch?v=RIgftPwZfig In this episode of Marketer of the Day, Montoya shares his approach to creating high-performance organizations through his Empowerment Formula, emphasizing mission, ownership, and competence. He highlights the importance of social connectivity, describing it as essential to personal well-being and effective leadership, and advocates for multi-factor leadership that balances profit with purpose, responsibility to employees, clients, and the environment. Montoya currently mentors business leaders through thehighperformanceorganization.co and petermontoya.com, guiding them to build systems that operate independently of the owner while fostering engagement, accountability, and growth. Key takeaways include the transformation from authoritarian management to coaching, the necessity of social engagement, and leading with purpose to achieve both ethical and business outcomes. Quotes: “The number one goal of a business leader is leadership development.” “Mission, ownership, and competence—instill these, and you turn people into leaders.” “Loneliness is the new cancer. Social connection is as essential as diet, exercise, and sleep.” “Single-factor leaders focus only on themselves. Multi-factor leaders care for people and the planet, and they perform better.” Resources: The High Performance Organization: We help businesses attract, retain and motivate their workforce Connect with Peter Montoya on LinkedIn Peter Montoya: Maximum Impact At a fraction of the cost

Adil Amarsi is a renowned sales copywriter who has been writing professionally since 2007. He has developed a reputation for the effectiveness of his copy, breaking countless records and achieving impressive results for his clients. Adil is known as the "Alchemist of Persuasion" in the marketing world. Today, Adil discusses his expertise in reactivating dead email lists and the importance of extracting clients' personal stories to craft compelling marketing campaigns. https://www.youtube.com/watch?v=3FOfKGICGnc In this episode, Adil reveals the psychology behind persuasion, how to extract your real story, and why laughter and vulnerability convert better than hype. He also breaks down the three biggest mistakes in marketing today — and how removing fear from both your writing and your customer’s journey creates unstoppable sales momentum. Quotes: “Your emails are all your little jabs, and the sales letters are the right hook.” “Stop using the word ‘learn.’ It’s a dumb word that triggers school associations.” “Remove as much fear as possible from the buying process—tell people what happens next. “Some clients think their story is theirs, but it’s not. You have to uncover the real story that drives conversion.” Resources: Connect with Adil Amarsi on LinkedIn

Ben Krueger is the founder and CEO of Cashflow Podcasting, a company dedicated to helping industry experts start, launch, and grow world-class podcasts. With over a decade of experience in the podcasting industry, Ben has collaborated on hundreds of podcasts since 2012. He has applied his proven podcast principles and service systems to help his clients easily host shows that make a profound impact and reach millions of listeners. Today, Ben shares his insights on the importance of having a clear objective and target audience when starting a podcast. https://www.youtube.com/watch?v=SQflrV9flK8 In this episode of Marketer of the Day, Krueger outlines his proven podcasting principles, emphasizing the need to define clear objectives, identify a highly specific audience, and prioritize transformation over simple solutions. He explains how podcasts work best when they create ongoing value and learning for listeners, using examples such as dental practice owners building wealth or busy professionals addressing personal growth challenges. Krueger advises starting with a focused framework, avoiding analysis paralysis, and committing to podcasting consistently over months or years. Resources, guides, and his book can be accessed at podcastprinciples.com for listeners ready to launch or refine their shows. Quotes: “Podcasting is strongest as an audience nurture tool—it builds trust, relationships, and a community around your brand.” “Focus on transformation, not just solutions…people want to continually learn and grow, not just check off one problem.” “Start with a crystal clear objective and a specific audience; everything else flows from that North Star.” “Don’t optimize from the very beginning—get started, learn as you go, and improve over time.” Resources: Cash Flow Podcasting: The Best Podcast Partner for Businesses Connect with Ben Krueger on LinkedIn

Gessie Schechinger is the laziest salesman in America as well as Vice President of Sales for the OnCourse Sales Engagement Platform. Gessie is passionate about leveraging technology and automation to surpass revenue targets so he can help protect golf and bar time for the salespeople of the world. https://www.youtube.com/watch?v=F3MI0wbE_Xs In this episode of Marketer of the Day, Schechinger shares how OnCourse enables semi-automated LinkedIn outreach, multi-channel sales sequences, and streamlined task management for small to medium-sized businesses. He stresses the importance of persistence, personalization, and properly structured automation to maximize engagement without spamming prospects. Schechinger also highlights common pitfalls, such as mixing manual steps with automation and underutilizing platform features, while emphasizing his company’s hands-on onboarding and training approach. Businesses can explore the platform, request a demo, and access full support at tryoncourse.com to improve sales efficiency and results. Quotes “I call myself the laziest sales guy because I hate burning calories on dumb stuff…automation lets me focus on what really matters.” “Persistence is always the winner…you have to get through those first six touches before people engage.” “Don’t ever create a grand plan with automation that has a manual step in the middle…otherwise tasks will stack up and fail.” “Software is supposed to help you, not make your day worse…make sure it brings value to your business.” Resources OnCourse: Intuitive software to simplify sales, marketing and HR, because less is more. Connect with Gessie Schechinger on LinkedIn

Robert Plank shares amazing insights of his Book Formula Workshop on how creating a book can help local marketing agencies connect with local businesses in their community, leveraging this as a social proof to get out there, be recognized, connect with people, and in result exponentially grow their own businesses. https://www.youtube.com/watch?v=dJDv5Zv1g9o You don’t need to be an expert to write a book. For local marketing agencies who have a Local Marketing Asset you can have your book talk about what the LMA can do for your local agency. Or talk about how to set up a Local Media Asset. First is to create a Facebook page, add a website. And then later on, add some contact information or a handful of ideas for some of these local businesses to maybe think about some things outside the box. For the content maybe talk about the type of posts you put out there on your page to get engagement including the MEMES, interesting stories, local news & events, and basically case studies. Take a step-by-step process on creating a book. Do it incrementally so you’ll never get stuck. Set up a good enough book at first then just add some cool ideas and fun things as you get better at doing it. With that you’ll never get a half-finished book. Having a book can be leveraged to connect to people and eventually increase your business. It is an amazing marketing tool and makes you stand out especially when you are out there prospecting and networking. The thing business owners should keep in mind especially when they speak in a local summit or big events is to ensure that they can reuse the content and not let it die in a span of 12 months. You can create a book by recording the talk, get it transcribed, edit, and put it into a book and sell out to those people who participated in the summit. There are many ideas when creating a book. You can make the mock up book, you can make the quick book that is your actual business card and kind of goes more into detail about the things that you do have a menu of your services have links to your own products or your own other books or you know, any an easy thing that anyone can do is make a list of your favorite tools in whatever in whatever capacity you run your business. Book on its own is not enough or not a magic button. It should be coupled with the followup and have a local media asset page. It gives you one more step ahead of some of these other people that don’t even have a book. Utilizing your podcast show where you have the opportunity to sit down and interview somebody in depth. You’re extracting the information from those interviews, having them transcribed and then put them into a book in different chapters is an amazing excuse to be able to walk back into that business and hand that business owner a book with their image on it. It is a cool way to connect to this local business owner. A blank book can work as a business card because you have your contact details in there. You have bio, you have your web address at the bottom, maybe you put your phone number on it. You could have a book with no pages and say place to take notes and line my mind. You could have a thing to say take notes, but the footer of every page had your, your name, your website, your phone number. You could get the mock up made and then while you're still scrambling to finish the inside of the book, start putting out videos or send those reaching out videos to local businesses and just be like “My name's Drew Griffin and I have an upcoming book called local media assets”.They don't have to know that there's nothing written yet and it's still in process. Simpler can be better. You should not put your entire life knowledge into a book because no one will care about it. Except for you. It'll be too weird. Think in terms of where people are stuck, how can you help them? What are some easy tools or what are some easy tasks that you could do for them, but if they don't want you,

Naira Perez has been in marketing for almost 20 years and has been able to work with several industries and some Fortune 500 brands. She got her start in direct response advertising, building brands on TV before digital was even a thing; she received daily reports of calls and orders from clients, and through that data, modified paid media plans and placements as needed to better serve clients. Naira founded SpringHill Digital in 2016 specializing in paid media, developing digital marketing strategies and optimizing ROI through generating qualified leads. From paid media, integrated campaign design, and audience patterns to new platform initiatives — she does it all. https://www.youtube.com/watch?v=KjegIILpG6I In this episode of Marketer of the Day, Perez shares her approach to building profitable paid social campaigns, including her philosophy of “give before you receive,” using content to educate and nurture potential customers before asking for a sale. She explains how retargeting and layered campaign strategies can maximize results, particularly in niche markets. Perez also discusses common mistakes, such as “set it and forget it” campaigns and failing to optimize ads consistently, and provides guidance on budgeting and identifying ideal candidates for paid social campaigns. Her insights underscore the value of strategic planning, ongoing optimization, and leveraging data to drive conversions. Interested businesses can learn more or contact her team at SpringhillDigital.com. Quotes “The general thought is, you have to give to the audience before you can receive…address their pain points before you actually ask them to buy.” “If a campaign doesn’t work, listen to the comments, educate the audience, target the right people, and keep up with the algorithms.” “Set it and forget it is the one I see all the time, and it hurts your campaign performance…you have to continually optimize and adapt.” “We partner with influencers because they know their audience best, and together we create content that engages and converts.” Resources Spring Hill Digital: DO WHAT YOU LOVE! - We Will Take Care Of Your Digital Advertising Connect with Naira Pérez on LinkedIn

Continue to Book Formula Robert Plank shares his expertise in Computer Programming, Podcasting, and Internet Marketing among a wide variety of skills and leverages these skills coupled with passion to solve problems of people and at the same earn a living. He also imparts his secret recipe and shortcuts on how to brainstorm and write a book in 12 hrs, even if you hate writing. It is vital that we are very much connected to our core and we know what we really are good at and what we can bring to the table. If you want to break the chains of your corporate job, figure out the things that you are good at and at the same time what you enjoy doing, establish the value and significance it can bring to people, solve the problems of people, and leverage these things to earn a living. Stay on top of your game by being aware of your competitors. Looking at your competitors is not necessarily copying their ideas, products, or services, but it helps you to think of ways to be better than them and alienate yourself and differentiate yourself to stand out among a pool of competitors. https://www.youtube.com/watch?v=sldRTlxkM14 When you start to think of starting a business or service you can provide to people, choose something that you are really good at and have an actual background of doing it. This will help establish your credibility and earn people’s trust. Plus, it makes the whole conceptualization much easier because you know the nitty gritty and the step-by-step process of doing it and the actual value and significance it can provide to people. You can more likely assess the feedback and response you will receive from your audience. Nothing is perfect. "Waiting" for the timing to be just right is only an excuse not to take action, never get things done, remain stuck, and procrastinate. This irrelevant and nonexistent fear keeps you from "just doing it." How to Create Your Book First, name the chapters of your book as questions which can always be renamed later on. This kind of strategy is important because it allows you to create a list of questions that possibly helps your readers. Create a list of questions, name the chapters as questions, in between the questions you answer them, then later on remove the questions and finally rename your chapters. List 10 questions, the first 4 questions may be the simplest that you can think of -- the basics. "Middle" questions that you think of in sequence 5-7 are probably pointless, futile questions. The 8th through 10th questions are (magically) well thought and smart questions. From 10 questions, reduce them down to seven. Cross out the three weakest ones. Rearrange and figure out what’s a logical order to rearrange the questions You are left with 7 questions- 4 questions are usually the simple and basic ones, the remaining 3 questions are more advanced and present case studies or scenarios. To narrow down your chapters, use the formula WWHW, Why, What, How-To, What-If to create sub-question on each chapter. Answer each sub-question in two minutes and you end up 8 mins in one chapter. This will ensure a nice transition and flow in your chapter/s Run spell-check, throw in some graphics, create a book cover on Canva which is for free or get one from freelance sites for $5 to $10, name the title of the book, the author, and a quick blurb on what the book is all about. And that’s how you create a book in 12 hours. Quotes “Nothing is perfect, and so many times that idea of perfectionism, procrastination, it’s based out of fear…The biggest disservice you can do to yourself is believing perfectionism is necessary.” “If you have a template, a structure, and you don’t waste a lot of time, you can publish a book in a day and always improve it later.” “Look at the competition…then figure out how you can do something better in a number of ways; sometimes the value is in making things simpler and more accessible.”

Robert Plank shares an amazing story on how he started and grew, and tells us his forefront tips, techniques, and ventures on how he keeps his businesses on top of their games but still living his best life. He also talks about how he manages his own Local Media Asset and leverages posting of Memes to attract attention and engagement in his local media facebook page. Robert Plank is a former computer programmer and he started doing Freelance computer programming and eventually explored creating information products, PDFs, and videos on how to become a computer programmer. From all these products, he navigated into building a list of people and asking them their specific interests- things like website templates, sales letter templates, membership plugins, backup plugins he went out there to network and market his products on podcast shows and in return inviting these hosts to his own podcast. https://www.youtube.com/watch?v=LYf3_3lPenM He is a book author. He leverages his books as a marketing tool and proof of concept to land some clients he wants to go after, when he has an existing business/project that he has to promote, or he just wants to get his name out there and his business to be known. His Local Media Asset Facebook Page is called Local Turlock. He followed the step-by-step process of LMA and created a Facebook Page as a news and events site and post to it everyday about interesting news and events happening in Turlock. In between these serious news & links, and significant events, there are these things called Memes which are comedic graphics or funny phrases with pictures, or screen grabs from movies paired with catchphrases that are spread in the internet. This normally catches the attention of readers and they end up engaging by liking or commenting on your post. If a Facebook page gets a lot of engagement and responses, Facebook shows more content of the page to people especially those top fans who actively likes, comments, or engages to the page’s posts. Robert Plank offers a social content posting service, DFY LMA which stands for Done For you Local Media Assets wherein his team updates your Local Media Asset Pages (Facebook, Website, Instagram) every weekday. His team will be granted guest access to the LMA Pages (Facebook, Instagram, or Website) and post to the page everyday to keep the page updated and running to allow you to focus on more important and money-making tasks. The link to go is DFYLMA.COM His tips to get his business on top of the game is to find out what you want to accomplish in your business and get into the mindset of getting excited to do it. He also invests on outsourcing people to get certain tasks done for him that he doesn’t like doing or has no time doing and in result he could focus more on much more important things. He also makes sure to go out there and be on podcast shows and also these people be in his own podcast. This way, he could advertise his products, services, and businesses on the line. When it comes to his personal life, he makes sure to be living his best life. He engages in his hobbies, he gets quality sleep, he allows himself to unplug from work and just go out for a walk or exercise, and he teams with his wife running the house, and taking care of their new-born. Doing all these things while running his businesses. Quotes “At some point you have to get yourself out there, even though it's awkward, you have to create the YouTube videos, make the blog posts, do the live streams, get on the webinars, get on the podcast.” “You can even create a book with nothing on the inside; a short book can still open doors and establish credibility.” “Sometimes you have to figure out a way to generate excitement on demand, even for a few minutes, to get important work done.” “Hiring someone who makes you money is the best way to overcome hesitation; even a break-even employee is building your business for free.” Resources

Dr. Mike Woo-Ming is a physician strategist, online health influencer, and medical practice owner. He has built multiple successful businesses, including an information product business during his medical residency and his current medical clinic and med spa. Today, Dr. Mike talks about his entrepreneurial career, sharing insights on balancing multiple income streams, building a team, and overcoming the common mistakes he sees doctors make when starting their own businesses. He also talks about his upcoming book, "The Positioned Physician," and his chapter in the book "Level Up." https://www.youtube.com/watch?v=-KF6KPBfjJE In this episode of Marketer of the Day, Dr. Woo-Ming shares strategies for managing multiple businesses, scaling operations, and building passive income streams while maintaining productivity and focus. He emphasizes the importance of assembling talented teams, delegating tasks, and knowing the financial metrics of each venture. He advises entrepreneurs—especially physicians—against inaction and micromanagement, advocating for experimentation, outsourcing expertise, and taking calculated risks. Key resources mentioned include his consulting and courses at BootstrapMD.com, his contribution to the book Level Up, and his forthcoming book The Physician Physician, which provide deeper insights into entrepreneurship for healthcare professionals and beyond. Quotes “I realized that I’m unemployable, and that led me to figure out how to take my knowledge and get paid for it on my own time without substituting time for money.” “Most doctors say they don’t have time, but if you really want it, you’ll make the time. Motivation is everything.” “The biggest mistakes I see are inaction and trying to do everything yourself. Put your ego aside and let experts handle what they do best.” “Find great talent, empower them to be independent, and focus your control on the big picture and the numbers—this is how you scale and grow.” Resources BootStrapMD: The future belongs to bold thinkers. Will you be the physician who breaks boundaries, builds businesses, and achieves autonomy? Connect with Mike Woo-Ming MD MPH on LinkedIn Get a copy of The Positioned Physician - Updated Edition: Earn More, Work Smart, and Love Medicine Again by Michael Woo-Ming MD MPH on Amazon

Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency based in West Chester, Pa. Since 2002, Marty has consulted with small businesses and startups to help them succeed online. Bad Rhino is a full-service social media marketing and digital agency that was founded in 2011. Today, services clients locally, nationally, and globally. One of the reasons that Bad Rhino has grown to be so successful so quickly is due to their ability to develop truly unique and highly customized strategies that create incredible exposure for their clients’ businesses. Their full-service approach means they not only create these amazing strategies and plans, but they also implement them and manage them day to day, including delivering messages to their customers. https://www.youtube.com/watch?v=vlCkxqVjqNg In this episode of Marketer of the Day, McDonald discusses his approach to helping businesses navigate content creation and digital marketing, particularly during the disruptions caused by the COVID-19 pandemic. He highlights the importance of auditing existing content, starting with fundamentals, and creating actionable strategies that align with client goals. McDonald explains how his agency supports clients with services including social media management, paid ads, SEO, web design, video, and graphic design. He stresses the value of flexibility, empathy, and revisiting past work for inspiration or reuse. Notable projects and resources mentioned include revamping client campaigns, adapting marketing strategies during quarantine, and the long-term practice of documenting marketing ideas for future use. Quotes “The confusion comes from having all these tools at your fingertips, but not knowing where to start. Start with a strategy and an audit, then peel back what you have and make it work for you.” “You don’t have to start from scratch. Even content from two years ago—or 12 years ago—can be updated, revised, and made relevant today.” “Most clients don’t have the time to do it themselves. Our job is to take the overwhelm off their plate and build actionable strategies that get results.” “Don’t wait until a crisis hits to check your processes, insurance, and team health. Being proactive makes you more resilient when the unexpected happens.” Resources Bad Rhino: We Do Digital Marketing So You Don’t Have To Connect with Marty McDonald on LinkedIn Learn more about Bad Rhino by emailing them at [email protected] 179: Strategic Content and Advertising: Increase Social Media Presence with Marty McDonald (Previous appearance)

James Soto is a three-time Inc. 5000 Fastest Growing Company leader, keynote speaker, and recognized contributor to Fabtech, HubSpot, Modern Machine Shop, Mashable, and LinkedIn events, as well as the host of Industrial Strength Marketing on YouTube, where he shares marketing insights that help industrials make marketing the strength of their business. As Founder and CEO of Industrial Marketing Agency, one of North America’s top marketing agencies, James has worked with major B2B and industrial brands such as Motion Industries, Schneider Electric, ABB Baldor, SKF, Coats, Hunter Fan, NIST, PAM Transport, ASME, and Manufacturing USA. https://www.youtube.com/watch?v=Bd2xoeBx1Ec In this episode of Marketer of the Day, James Soto discusses his current work with industrial clients and how his agency helps manufacturers improve branding, marketing strategy, and customer engagement. He emphasizes the importance of being of service, creating inspiring content, and leveraging empathy to connect with buyers and employees. Soto highlights Manufacturing Day as a notable project that has grown to thousands of events, millions of viewers, and widespread industry recognition. He encourages industrial companies to adopt modern marketing practices, embrace digital channels, and measure readiness through tools like the Marketing Readiness Assessment. Soto underscores that industrial marketers have a unique opportunity to tell the story of the products they design and manufacture, showing how these innovations shape the world. Quotes “Industrial marketing is different because it involves interdependent products and long decision-making cycles. One wrong part in a supply chain can create huge problems.” “Marketing in the industrial sector is often missing or mismanaged. Leadership has to recognize that marketing is critical for staying competitive.” “Industrial companies need to focus on being of service and creating inspiring work. They have deep knowledge and can tell their story better than anyone else.” “Open your mind. Look at other industries, other marketing approaches, and think about how you can modernize your strategy to remain relevant.” Resources Industrial Marketing Agency: Born Industrial Raised Digital Connect with James Soto on LinkedIn

Nathan Hirsch is a 30 year old entrepreneur that's been scaling businesses since 2009. Nathan's first business, Portlight, sold over $30 million in sales through Amazon. Nathan then co-founded FreeeUp.com with an initial $5,000 investment in 2015, scaled it to $12M per year in revenue, and it was acquired in 2019. https://www.youtube.com/watch?v=TeAI4RUdPU0 Hirsch also highlights SOP (Standard Operating Procedure) systems, including a video-based tool that allows easy updates and delegation without recreating entire tutorials. The approach ensures business operations can run independently of the owner, making the company scalable and sellable. He stresses accountability, cultural alignment, and personal discipline—entrepreneurs still need to engage in high-value tasks while delegating the rest. Hirsch shares strategies for organic marketing, structured time management, and productivity tools like Wordboard and Text Expander, which automate repetitive communication. The episode focuses on creating a business that is both self-sustaining and growth-oriented, reducing burnout while maximizing efficiency through systems and effective delegation. Quotes “If you don’t know what to do with a virtual assistant after the fact, it doesn’t do you much good. Cracking the VA Code teaches you interviewing, onboarding, training, and managing.” “Give your VAs ownership of the SOPs. Let them keep it updated. That’s how a business can run without you and be scalable.” “Focus on spending your time on things you’re best at. Don’t waste it becoming good at what you’re bad at.” “Organic marketing systems can run without you. VAs handle the bulk of research, outreach, and follow-up. You just show up for the critical touchpoints.” Resources Outsource School: Want Better Virtual Assistants? Connect with Nathan Hirsch on LinkedIn (Previous Appearances) 183: Scale, Build Your Team, and Outsource Remote Workers with Nathan Hirsch 696: Followers, Doers, and Experts: Delegate to Build the Right Team of Outsourced Employees with Freeeup Co-Founder Nathan Hirsch

Robert Wheeler, Financial Expert & Motivator, Book Author, is the founder of The Money Nerve. Bob helps listeners conquer their money shame and avoid making poor financial decisions by teaching how emotions can dictate our choices. https://www.youtube.com/watch?v=eS27ZLY3AJE In this episode of Marketer of the Day, Wheeler explores techniques to develop a healthy relationship with money, including small, actionable steps for managing finances and addressing emotional blocks. He shares insights from his book The Money Nerve and online resources at themoneynerve.com, highlighting workshops, courses, and practical tools to improve money management, investing, and business finances. Key takeaways include examining personal money history, leveraging fear as a motivator, making incremental progress toward financial goals, and approaching money with curiosity and joy rather than shame. Wheeler also draws parallels between his hobbies—like mountain climbing, kickboxing, and stand-up comedy—and financial growth, emphasizing discipline, risk-taking, and self-responsibility. Quotes “Start by understanding your money history—your childhood experiences shape your choices today, but you can break those patterns.” “Fear is a great motivator. Use it to propel yourself toward conscious financial decisions rather than letting it hold you back.” “Money isn’t just numbers—it’s opportunities to travel, to give, to grow. Your relationship with it can be joyful, if you allow it.” “Be willing to be uncomfortable, be willing not to know, and be willing to ask stupid questions—jump into the arena and have fun.” Resources The Money Nerve: Be the one who changes the financial story for your family Connect with Bob Wheeler on LinkedIn Get a copy of The Money Nerve: Navigating the Emotions of Money by Bob Wheeler

John Meese is the Dean of Platform University. John leads a team focused on simplifying online marketing for professionals and runs three successful businesses (including a coworking space that is walking distance from his house). John’s passion is teaching entrepreneurs and busy professionals how to systemize their business and build an engaged online audience. https://www.youtube.com/watch?v=Fk93hQDRQNs In this episode of Marketer of the Day, Meese shares strategies for adapting businesses during crises, such as shifting in-person services online and leveraging digital platforms to reach audiences. He highlights the importance of building blogs, email lists, YouTube channels, and social media presence as essential tools for survival and growth. Meese also details his recent project of producing 30 consecutive days of instructional videos to help entrepreneurs expand their reach, and he discusses the offerings of Platform University, including step-by-step curriculum, digital product creation, and a $1 trial for new students. Key takeaways include focusing on solving real problems, using online platforms to maintain engagement, and prioritizing audience needs over trends. Resources and courses are available at platformuniversity.com and johnmeese.com. Quotes “It doesn’t matter what you’re selling; it matters who you’re trying to serve. Focus on their problems, and the solutions become clear.” “Your business is only as strong as the relationships you build and the problems you help solve for real people.” “Now is the time to build an online presence—blogs, email lists, YouTube channels—because it’s no longer optional; it’s an insurance policy for your business.” “What we’re selling isn’t just a product; it’s the solution to someone’s problem. If it is, how dare we keep it from them?” Resources Platform University: Build an Engaged Online Audience From Scratch John Meese: Sell Your Smarts Without Sacrificing Your Soul Connect with John Meese through his email: [email protected]

John Jantsch is a marketing consultant, speaker, and the author of several books, including "Duct Tape Marketing," "The Referral Engine," "Duct Tape Selling," and "SEO for Growth." He also hosts a weekly podcast called "The Duct Tape Marketing Podcast," which he has been doing since 2005. Today, John talks about the importance of having a morning routine and taking time for reflection and introspection, especially during challenging times. https://www.youtube.com/watch?v=xQtbHBP1dXo In this episode of Marketer of the Day, Jantsch shares insights on how small business owners can thrive through thoughtful focus, customer-centric strategies, and efficient marketing systems. He emphasizes concentrating on the top 20% of ideal clients, adding genuine value, and avoiding distractions from shallow trends or overloaded social channels. Jantsch Duct Tape Marketing system guides businesses to gain clarity, control, and confidence, integrating tactics like SEO, content, and digital strategy into a cohesive framework. Key takeaways include the power of daily reflection, the importance of building strong customer relationships, and approaching marketing with strategic intent rather than chasing every new tool. His resources, books, and consultant network are available at ducttapemarketing.com. Quotes “Start sharing your gifts now. Don’t bring apologies; bring you, unfinished as you are.” “Focus on the 20% of your best ideal customers and find ways to serve them in ways that really blow them away.” “Our job as marketers is not to understand the tools; it’s to understand how those tools can guide the customer on the journey they want to take.” “Stop regurgitating information. Ask yourself: Is what I’m doing adding value or enhancing the relationship?” Resources Duct Tape Marketing: Increase Revenue and Profits with a Simple & Proven Marketing System. Connect with John Jantsch on LinkedIn Subscribe to The Duct Tape Marketing Podcast hosted by John Jantsch on Apple Podcasts Get a copy of Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide by John Jantsch on Amazon Get a copy of Duct Tape Selling: Think Like a Marketer - Sell Like a Superstar by John Jantsch on Amazon Get a copy of The Referral Engine: Teaching Your Business to Market Itself by John Jantsch on Amazon Get a copy of SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs by John Jantsch & Phil Singleton on Amazon

JC Granger is the founder of Infinity Marketing Group, a digital marketing agency specializing in the B2B tech industry. With over 20 years of experience in the field, JC has honed his expertise in lead generation strategies, particularly through the use of LinkedIn. Today, JC talks about the importance of immediate lead generation during the COVID-19 pandemic, highlighting the effectiveness of direct outreach on LinkedIn. https://www.youtube.com/watch?v=VyJfjW3hY6Y In this episode of Marketer of the Day, Granger discusses his current work in LinkedIn-based lead generation, where his team uses Sales Navigator, automated drip campaigns, and manual follow-ups to deliver sales-qualified leads. He emphasizes maintaining marketing budgets during economic downturns, creating pre-recorded software demo libraries for efficient prospect engagement, and prioritizing targeted personalization over broad, untargeted campaigns. Key takeaways include focusing on immediate results through LinkedIn, email marketing, and paid ads, while using thoughtful personalization and strategic targeting to maximize ROI. Granger also highlights a forthcoming guide on the top five mistakes in LinkedIn prospecting and ways to fix them, available via the Infinity Marketing Group website. Quotes “We will lead the horse to water, and we will put its head down to the water, and then all you have to do is apply suction.” “You never cut your marketing budget if you can avoid it; cutting marketing is basically giving yourself a death sentence.” “Most people are only looking to solve one to three problems, so slice your demo into clips for the features that really matter to them.” “Personalize as much as possible, even if half of your process is automated, because people respond to authenticity and relevance.” Resources Infinity Marketing Growth: Your Revenue Growth Partner. We Help B2B Tech Companies Scale! Connect with JC Granger on LinkedIn Send your inquiries through his email: [email protected] You can call at phone: 303-834-7344

John Faisandier is an expert in emotional management and the founder of Thrive Under Fire (TUF), a training program that helps people, especially those in high-stress professions like veterinary medicine, learn to navigate difficult emotions and challenging situations. As an author and trainer, John has dedicated his career to teaching thousands of people in various countries the skills to manage their own emotions and those of others. Today, John discusses the contagious nature of emotions and how they can significantly impact our lives, both personally and professionally. https://www.youtube.com/watch?v=lfIW0I15i0c In this episode of Marketer of the Day, Faisandier explains techniques for thriving under pressure, such as deep breathing, naming emotions, and using perspective to reduce catastrophizing. He illustrates these methods with personal stories, showing how taking a moment to recognize frustration can prevent escalation and improve communication. Faisandier also describes his work with veterinarians, offering training and resources to help them manage both client and staff emotions in high-stress clinics. Listeners can access a special report and further training at tuf.ac for veterinarians or tuf.co.nz for general emotional management resources. Quotes “Emotions are contagious. You don’t have to be a victim to them—you can learn to manage them better than you do.” “Name your feelings without judging them. It activates the rational part of your brain and helps you respond instead of react.” “Frustration in the moment rarely comes from the person in front of you—it’s often a cumulative response from past experiences. Acknowledge it, and it loses its power.” “Giving yourself perspective and self-compassion is key. What seems overwhelming now will look small when you see it in the context of your whole life.” Resources Join Thriving Under Fire - Managing Emotions at Work on Facebook Group TUF: TUF training provides the skills to handle difficult situations with confidence. Connect with John Faisandier on LinkedIn

Kevin Donlin is a copywriter, marketing advisor, and author of 3 books. He has been delivering sales gains of over $1 million to entrepreneurs online and offline since 1998. Today, Kevin talks about strategies for businesses to protect themselves and grow during the COVID-19 pandemic. He shares five key tips, including retaining clients, being relevant, being available, offering more value, and taking care of oneself. https://www.youtube.com/watch?v=A00cnx4ZU2U In this episode of Marketer of the Day, Donlin provides practical strategies for protecting and growing a business during coronavirus and other disruptive events. He shares five core principles: retain clients through personalized touchpoints, stay relevant by addressing current customer concerns, be highly available to respond quickly, offer more value instead of discounting, and prioritize personal well-being to maintain performance. Donlin supplements these principles with examples, including printed newsletters, creative promotions, and clear communication systems. Listeners can access his free playbook with seven actionable strategies at clientcloningsystems.com, and they can apply for a 20-minute problem-solving session to implement these insights personally. Quotes “Every 10 years, something happens that may put you out of business if you don’t handle it correctly. The secret is not being the strongest or smartest—it’s being adaptable.” “Retain the clients you have. Send them something tangible in the mail and show them you care—small actions keep relationships strong.” “Offer more value instead of cutting prices. Add payment plans, guides, or bonus resources to make your product more useful and desirable.” “Take care of yourself. Sleep, exercise, and hydration aren’t luxuries—they’re the tools that keep your Resources Client Cloning Systems: We help Presidents, Founders, and Consultants scale to $5M and beyond. With Direct Mail and Email written in the voice of your buyers Previous appearances: 289: Marketing Multipliers: Masterminds, Direct Mail, Membership Sites, Copywriting, Freelancing, Newsletters and Networking with Kevin Donlin 500: Productivity Tools to Get Your Head in the Game: 16X Multiplier, The One Thing Scorecard, and 80/20 Gamification with Copywriter Kevin Donlin

Brian Orr is the founder of Keaton Capital and "The Twist Life." As a seasoned DJ with over 20 years of experience, Brian has also ventured into real estate investing, focusing primarily on multifamily properties. In his podcast, Brian aims to document his life experiences and share the stories of his diverse guests, ranging from a medically retired police officer to a chef who pivoted her catering business during the pandemic. Today, Brian discusses his journey into podcasting, highlighting how it allows him to share his life with his children in a unique way. https://www.youtube.com/watch?v=BgsWQltSeI8 In this episode of Marketer of the Day, Orr discusses his newest project, The Twist Life, an interview podcast designed to document stories and explore the personal journeys of guests across diverse industries. The show emphasizes curiosity, adaptability, and personal growth, with topics ranging from boxing and food allergies to real estate and music. Orr shares lessons on marketing, networking, and positioning, highlighting the importance of leveraging unconventional channels, collaborating with others, and learning through experience. Listeners can access the podcast and related content at thetwistlife.com and follow him on social media at @thetwistlife. Quotes “I positioned myself in a place where celebrities hang out. I was never the greatest DJ, but I shined differently than everyone else.” “Most of my podcast conversations are about being deliberate in your actions, being flexible in your plans, and knowing that shit happens—and then what do you do from there?” “I’ve found success by looking for unexpected channels to reach people rather than following the obvious path everyone else is taking.” “I want to talk to the person behind the personality. There’s really nothing off limits as long as there’s a story to tell.” Resources Listen to The Twist Life Podcast hosted by Brian Orr on Spotify Podcasts

Dave Schneider is the founder of Shortlist and co-founder of Ninja Outreach, a digital marketing agency that specializes in services like design, development, SEO, and link building. He has also launched two software products, an SEO tool and a remote work tool for more effective meetings. Today, Dave talks about his entrepreneurial journey, including the pros and cons of running a SaaS business versus an agency. https://www.youtube.com/watch?v=0LGSRazdXls In this episode of Marketer of the Day, Schneider shares strategies for agency and SaaS growth, emphasizing the benefits of building a services business as a foundation before branching into software products. He discusses the pros and cons of agency versus SaaS models, the importance of focusing on quality and transparent pricing, and leveraging internal solutions for commercial products. Key takeaways include creating self-sustaining systems, building strong client relationships, and maintaining flexibility during economic challenges like COVID-19. Resources mentioned include shortlist.io for agency services and SEO tools, and his upcoming remote work software, RemoteRelo. Schneider’s approach demonstrates how combining strategic service operations with product development can drive sustainable growth. Quotes “It takes a really long time to build a sustainable business. First-time entrepreneurs shouldn’t expect to hit a home run right away.” “One thing leads to the next—solve a problem for your clients, and that often inspires the next product or service.” “Quality matters. Many businesses don’t even know what a good link is, so we make sure everything we deliver is white hat and solid.” “Build the team first, get the agency running, and then the software products have a platform to thrive.” Resources Shortlist: Your Inbound Marketing Team - Ready To Go Ninja Outreach: Find Instagram and YouTube influencers with the most powerful social engine on the web Connect with Dave Schneider on LinkedIn

Jonathan Slain is a consultant who survived the last major recession by borrowing $250,000 from his mother-in-law. He is the co-author of the book "Rock the Recession" and the founder of the website recession.com. Today, Jonathan discusses strategies for preparing businesses and individuals for the upcoming economic downturn. He emphasizes the importance of benchmarking readiness, building relationships with banks, and seizing opportunities that may arise during a recession, such as acquiring assets or businesses at discounted prices. Jonathan coaches high growth leadership teams across the United States to implement the Entrepreneurial Operating System® also known as "Traction." He focuses on working with entrepreneurial niche/specialty firms and large corporations ($10M+ in annual revenue), spending over 100 days per year working with teams just like yours. https://www.youtube.com/watch?v=9kT3sdUxd6M In this episode of Marketer of the Day, Slain shares actionable strategies for preparing for economic downturns and turning them into opportunities for growth. He emphasizes the importance of benchmarking business readiness through the Recession Readiness Assessment on recession.com, creating an emergency financial plan, and cultivating proactive relationships with bankers and business owners. Slain’s book, Rock the Recession, along with its companion workbook, offers practical guidance for solopreneurs and small businesses, helping them identify opportunities, manage risk, and position themselves for success. Key takeaways include improving weak areas of business readiness, monitoring cash reserves, and approaching opportunities actively to maximize potential gains during a recession. Quotes “Recessions are massive opportunities if you know where to look and prepare yourself.” “Preserve your best options; otherwise, you might be choosing your least bad option.” “Have 10 conversations with 10 potential opportunities, and maybe one or two will end up being great deals.” “Benchmark your readiness, improve weak areas, and position yourself to rock the recovery.” Resources Recession: Need proven strategies to help you Rock the Recession? Ready to thrive instead of survive? Get a copy of the book, Rock the Recession: How Successful Leaders Prepare for, Thrive During, and Create Wealth After Downturns by Jonathan Slain & Paul Belair on Amazon Connect with Jonathan Slain on LinkedIn

Janice Litvin is a seasoned professional with over 20 years of experience in the human resources industry. She started as a technology recruiter and later pursued studies in exercise science and sports psychology, becoming certified by the Aerobics and Fitness Association of America. Janice is a Zumba Fitness Instructor, a wellness coach with Weight Watchers, and the author of the upcoming book "Banish Burnout: Move from Stress to Success." Today, Janice discusses strategies to help individuals manage their emotional stress and overcome burnout. https://www.youtube.com/watch?v=j83pz51-riI&pp=ygUPcm9iZXJ0cGxhbmsgNzI2 Litvin highlights the role of mindfulness and gratitude practices in strengthening the prefrontal cortex and reducing amygdala overactivity. She also recommends healthy lifestyle habits like exercise, outdoor activities, and moderation in news consumption to support emotional resilience. She underscores the importance of allowing children to develop naturally without projecting excessive parental pressure. She provides resources for practical application: the Banish Burnout Toolkit (banishburnouttoolkit.com) and her website, janicelitvin.com, with additional strategies and guidance. She is active on LinkedIn, posting daily short videos to help people reduce stress and improve wellness. Quotes “Unless you unpack that baggage and understand where those patterns came from, you’re going to suffer from them forever.” “Observe your reactions and try to grab control of your feelings quicker; even reducing upset from days to minutes is progress.” “Gratitude, mindfulness, and physical movement can strengthen your brain and calm your emotions.” “Children should be allowed to thrive by being who they’re meant to be, not by fulfilling our expectations.” Resources Janice Litvin: Bay Area Wellness Speaker Connect with Janice Litvin on LinkedIn Get a copy of the Banish Burnout Toolkit by Janice Litvin on Amazon

Jan Bear is a writer, editor, and book designer who is passionate about helping people share their stories through memoir books. She has a website called Bear Web Content and a Facebook group called "Book Genie" where she supports aspiring authors. Today, Jan shares the concept of "family legacy books," which are memoirs written by older family members to preserve their life stories and experiences for future generations. She explains the process of creating these books, including recording conversations, refining the content, and designing a professional-looking final product. https://www.youtube.com/watch?v=3vTXQIGQy7c Bear encourages starting the process early, particularly while elders still have the energy and clarity to contribute. She also emphasizes that creating a memoir can be a collaborative family activity and a bonding experience. Interested individuals can connect with her via her website bearwebcontent.com or the Facebook group Book Genie to explore starting a legacy book project. Quotes “After you're gone, maybe nothing remains—but books can preserve your story for future generations.” “You don’t have to be a New York Times bestseller. The point is to capture your history and preserve it for those who care.” “All you have to do is record conversations, transcribe them, and then refine the text so it reads like a book.” “Creating a memoir lets you know your elders, understand their perspectives, and preserve their legacy before it’s too late.” Resources Bear Web Content: Tell your story & attract the right clients Connect with Jan Bear on LinkedIn Join the Book Genie Facebook Group [email protected] (Email)

David Etheredge is the CEO & Co-Founder at SavvyCard, a mobile app designed to help professionals capture contact details and grow their businesses through referrals. He has extensive experience in the real estate industry, with over 180,000 Realtors using the SavvyCard platform. Today, David discusses the limitations of traditional business cards and how SavvyCard offers a more effective solution. He explains the app's cloud-based technology, which allows users to share their contact information without the recipient needing to download an app. https://www.youtube.com/watch?v=Y3pe9tHXOmk In this episode of Marketer of the Day, Etheridge demonstrates how SavvyCard transforms networking by enabling immediate, permission-based follow-up via text message, ensuring contacts are stored and easily accessible. The platform allows users to embed videos, social links, and relevant content to provide context and create ongoing engagement. Etheridge shares success stories, such as closing six-figure contracts through timely follow-ups initiated via SavvyCard. The tool is available for individual users, businesses, and enterprises, with pricing starting at a one-time setup fee plus a small monthly subscription. Listeners can explore SavvyCard and its features at savvycard.com, with specialized offerings for real estate professionals and business teams. Quotes “If somebody won’t give you their mobile number, they’re really not interested in building a relationship or buying what you’re offering.” “Starting a conversation with a prospect by text message is 100 times more powerful than email or phone because it’s permission-based and asynchronous.” “With SavvyCard, you can embed videos, links, and social media, so your contact becomes an ongoing engagement tool rather than a forgotten business card.” “The more you use your card, the higher you rank in search results, helping you own your personal brand without paying for SEO services.” Resources SavvyCard: It's much more than a business card - it's a SavvyCard! Connect with David Etheredge on LinkedIn

Larry Pon is a Certified Public Accountant (CPA) with over 34 years of experience in tax and financial planning. He runs a tax and financial planning practice in Redwood Shores, California, where he has helped hundreds of clients reach their financial goals. Today, Larry talks about the importance of developing healthy money habits and taking a proactive approach to financial planning. https://www.youtube.com/watch?v=YWz9liw9OVM In this episode of Marketer of the Day, Pon shares insights on developing healthy financial habits, planning for the future, and navigating complex tax situations. He emphasizes the value of consulting a CPA early in the decision-making process, using research from credible sources, and understanding the broader financial picture rather than focusing solely on taxes. He also discusses strategies such as reviewing W-4s, maximizing employee benefits, and using new tax laws effectively. Pon highlights real-world client success stories, including saving $800,000 in taxes on a real estate transaction and improving cash flow, demonstrating the impact of proactive financial planning. Listeners can connect with Pon and schedule consultations at LarryPonCPA.com, where they can explore personalized tax and financial planning services. Quotes “I treat money like a garden—you have to manage it, tend to it, and focus on small habits that create the biggest impact.” “The best clients are the ones who follow advice, plan ahead, and work proactively on their financial goals.” “Consulting with a CPA before making big decisions prevents surprises and helps you take advantage of opportunities you might not see on your own.” “I’m a fee-only advisor, which means my advice is unbiased and not tied to selling any products—what you see is what you get.” Resources Pon & Associates: Committed to Helping You Achieve Your Financial Goals Connect with Larry Pon on LinkedIn

Sandra Dee Robinson is a renowned television actress, having starred in popular soap operas like "Another World," "Sunset Beach," and "General Hospital." In addition to her acting career, she is an author, international speaker, and the founder of Charisma On Camera performance coaching and the Equine Assisted coaching program Charismatic Cowgirl. Today, Sandra discusses the importance of being present and authentic in relationships, both personal and professional. https://www.youtube.com/watch?v=Jgf1rxdefSc In this episode of Marketer of the Day, Robinson shares her current work through Charisma On Camera and her Equine Assisted Coaching program, Charismatic Cowgirl. She emphasizes the importance of presence, self-awareness, and authentic communication in building relationships and leadership skills. Her programs help clients, primarily women and corporate leaders, identify their unique strengths and improve interpersonal connections using experiential exercises with horses. Key takeaways include focusing on authenticity rather than acting “as if,” leveraging one’s natural charisma, and removing distractions to enhance communication. Resources and programs can be explored at SandraDRobinson.com, and she offers social media engagement through her Elevate Facebook group, providing opportunities to experience her coaching and expand personal and professional impact. Quotes “The quality of your life is directly related to the quality of your relationships, so it’s really worth learning how to do them.” “Whatever platform you have, you can make the most of it—stand in your truth rather than act as someone else.” “Everybody has a strength in communication that makes them charismatic to the exact person and the exact audience they should be attracting.” “You are not who others say you are; you know who you are and stick with that.” Resources Sandra Dee Robinson: I empower experts and entrepreneurs to impact the world for good by being powerful in their presence from stage, through a camera or leading their team. Connect with Sandra Dee Robinson on LinkedIn

Sheevaun Moran is a business advisor, mentor, and quantum energetics thought leader. She founded Energetic Solutions® to help entrepreneurs and individuals achieve amazing results using uncommon, ancient principles. Sheevaun is the author of several books and the host of the Energetic Solutions podcast. Today, Sheevaun discusses the importance of addressing energy deficiencies in business leaders. She explains her process of helping clients identify and focus on their greatest problems, rather than trying to solve everything at once. https://www.youtube.com/watch?v=4_8meKoWqoE In this episode of Marketer of the Day, Moran shares how she applies her expertise through Energetic Solutions to help leaders scale their businesses while maintaining balance and clarity. She walks clients through targeted processes that uncover the single most impactful issue affecting their energy, productivity, or profitability, helping them achieve measurable improvements in personal and professional life. Moran also highlights the importance of annual resets, journaling, and refining processes to maintain momentum. She provides a range of resources including over a dozen books, 28 audios, and the Epic Life Toolkit, all designed to offer actionable insights in digestible formats. Her work demonstrates that focusing on foundational principles, energy management, and clarity can transform both life and business performance. Quotes “If every human would address water, sleep, and breath, their whole world would start to open up and be brighter and lighter.” “Most people try to solve everything at once, but there’s always one thing that will provide the greatest return in energy or results.” “Magical thinking assumes someone else will fix the giant ball of yarn of your problems; clarity comes from focusing on the right one thing.” “By taking one core problem and addressing it fully, you often unlock improvement across multiple areas of your life and business.” Resources Epic Life Toolkit: if you still want to create a life you love, I have great news for you… Sheevaun Moran: Get unstuck and Prosper through energetic alignment. Connect with Sheevaun Moran on LinkedIn

Mark Podolsky, also known as the "Land Geek," is an expert in the world of real estate investing. He has completed over 5,000 land deals, with an average return on investment of over 300% on cash flips and over 1,000% on deals sold with financing terms. Mark is the author of the book "Dirt Rich," which provides a comprehensive guide to building a passive income through real estate. Additionally, he hosts the "Art of Passive Income" podcast, where he shares his insights and strategies with listeners. Today, Mark shares his land business model, which involves acquiring undervalued properties, conducting due diligence, and then quickly reselling them for a profit. https://www.youtube.com/watch?v=gfpx04bAemc Podolsky’s philosophy centers on creating systems that scale, freeing time for personal pursuits while maintaining profitable operations. His book Dirt Rich provides a step-by-step guide for building a passive income through land investments, while his upcoming second book will focus on scaling the land business further. He offers free courses through The Land Geek, including the Passive Income Launch Kit and Quick Deals course, teaching beginners how to get started and double their money with minimal investment. Quotes “If Monday is the same day as Saturday for you, that’s real wealth.” “I can always make more money, but I can’t get more time.” “If you’ll do for the next three to five years what others won’t do, you’ll be able to do for the rest of your life what others can’t do.” “The basic concepts of marketing never change: good headlines, scarcity, urgency, anchors, and clear calls to action.” Resources The Land Geek: Double Your Money in 30 Days or Less The Land Geek - Launch Kit: Discover The Best Passive Income Model Buying and Selling Raw Land Connect with Mark Podolsky on LinkedIn Get a copy of Dirt Rich: How One Ambitiously Lazy Geek Created Passive Income in Real Estate Without Renters, Renovations, and Rehabs by Mark Podolsky on Amazon Subscribe to The Art of Passive Income Podcast hosted by Mark Podolsky on Apple Podcasts Previous appearance: 414: The Land Geek: How to Make Money Using Raw Land, Refine Your Process and Teach Others to Repeat Your Proven System with Mark Podolsky

Shay Rowbottom is the co-founder and former COO of a Facebook agency that worked with companies like Petco, Yahoo, Verlo, and dozens more in creating content and devising content strategies for social media. Since joining the LinkedIn platform in May of 2018, Shay has grown to over 140,000 followers, garnered over 20 million views on her content, and generated seven figures in sales for partnering media companies. Now, she’s ready to share her strategies with you and produce the same kind of results for YOUR brand. https://www.youtube.com/watch?v=l7enIlD4Z8I In this episode of Marketer of the Day, Robotto shares actionable strategies for creating viral video content, particularly on LinkedIn, and emphasizes the importance of short, one-minute clips for attracting new audiences. She explains how to edit videos for maximum engagement, optimize headlines, and leverage freelance editors to maintain consistency. She also offers insights into personal growth, overcoming introversion, and the value of authenticity in content creation. Robotto provides practical guidance for entrepreneurs looking to scale their social media presence through her six-week LinkedIn Video Bootcamp, available at shearobotto.com, which covers scripting, editing, outsourcing, and optimizing video strategy for B2B businesses. Quotes “The first video is the hardest, but you start to build up confidence over time. Film a video every day for 30 days just to practice, and by the end, you’ll be ready to share it.” “If you take a break from LinkedIn, it will affect your reach. Consistency is key; the algorithm rewards those who show up regularly.” “There’s a science behind video editing for social media. You can have a great topic, but if it’s not edited for the feed, it won’t go anywhere.” “Be yourself. Share the struggles, the hardships, the real human moments. Authenticity attracts attention more than perfection ever will.” Resources Shay Rowbottom: Influencer Marketing - Branding - Spiritual Evolution Connect with Shay Rowbottom on LinkedIn

David Meerman Scott is a renowned marketing strategist and the co-author of the book "Fanocracy: Turning Fans into Customers and Customers into Fans." Today, David discusses the concept of "fan autocracy," where fans have the power to influence and shape businesses. He shares examples of how companies like Haggerty Insurance and Adobe have successfully tapped into existing fandoms to grow their customer base. https://www.youtube.com/watch?v=6f-5Uyyj_gs In this episode of Marketer of the Day, Scott discusses the principles behind Fanocracy, including how companies can turn existing fan communities into customers and cultivate their own business fanbases. He explains the neuroscience of fan engagement, highlighting concepts like proximity and mirror neurons, and shares examples such as Hagerty Insurance, Adobe, and iRobot, showing how businesses can empower fans to shape the conversation around their products. Scott also emphasizes the importance of letting go of control, allowing fans to take ownership of a creation, which spreads ideas organically. Resources for further learning include his website fanocracy.com and social media handle DM Scott, where entrepreneurs can access PDFs, videos, and book insights. Quotes “A fanocracy is when the fans rule. It’s about turning customers into fans and giving them the power to shape the story around your business.” “It’s not about your product or service; it’s about the people who love it. Provide value to your tribe, and they’ll become your best marketers.” “The closer people are to one another—physically or virtually—the stronger the emotional connection. Use video, photos, and real proximity to engage fans.” “Let go of your creations. Fans should be allowed to talk about, interact with, and organize around your products; it spreads the idea far and wide.” Resources Fanocracy: Turning Fans into Customers and Customers into Fans Follow David Meerman Scott on Instagram Follow David Meerman Scott on X (Twitter) Get a copy of Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman & Reiko Scott on Amazon

Dennis Lewis is a seasoned digital storyteller, blockchain marketing specialist, and successful entrepreneur. He has led multiple startups to market and exit. Dennis is the author of the book "Behold the Cryptopreneurs," which aims to educate entrepreneurs about the potential of blockchain technology and how to leverage it in their businesses. Today, Dennis talks about the fundamentals of blockchain, its various applications beyond cryptocurrencies, and the challenges faced by blockchain startups. https://youtu.be/V_epMGoxL8g In this episode of Marketer of the Day, Dennis explains blockchain technology in accessible terms, highlighting its potential to revolution industries beyond finance, including healthcare, supply chain, and government transparency. He discusses practical applications such as smart contracts, which automate business agreements and reduce administrative friction, and distributed ICOs for fundraising. Dennis also shares insights from his book, Behold the Cryptopreneurs, available on Amazon and through his website cryptopreneurs.club, where readers can access the first four chapters for free. Key takeaways include understanding blockchain’s capabilities, learning from past ICO hype, and positioning your business to leverage emerging technologies safely and strategically. Quotes “Blockchain is nothing more than a really fancy bookkeeping system—it’s distributed, secure, and opens doors to business models that weren’t possible before.” “Smart contracts can automate agreements so money flows exactly as intended, reducing risk, saving time, and improving efficiency.” “Now is the time to start educating yourself, preparing, and positioning your business ahead of the wave—this is a real tsunami coming.” “Every entrepreneur needs to be learning about crypto and blockchain; even accepting cryptocurrency as payment is a first step toward future-proofing your business.” Resources Connect with Dennis Lewis on LinkedIn Get a copy of "Behold the Cryptopreneurs: How to thrive as a cryptopreneur in the new blockchain economy without feeling like a used car salesman" by Dennis Lewis on Amazon

Kathleen Gage is a seasoned entrepreneur who has been running her business for over 25 years. She is the founder of Power Up for Profits, where she helps experts gain massive visibility through the power of podcast interviews. As an expert in this field, Kathleen has a wealth of knowledge to share. Today, Kathleen discusses the importance of visibility for entrepreneurs and how podcast interviews can be a highly effective way to achieve this. https://www.youtube.com/watch?v=JnHU51OG4eA In this episode of Marketer of the Day, Kathleen shares actionable strategies for leveraging podcast interviews to expand reach and authority. She emphasizes defining your target audience, actively listening to shows before pitching, and using an expert pitch sheet with bio, headshot, and book covers to present yourself professionally. Kathleen also highlights the importance of a well-organized media room on your website to provide hosts with social proof and contact details. Her advice underscores that visibility requires both preparation and persistence, with consistent interviews building credibility and generating new opportunities. Resources and guidance are available on her website, powerupforprofits.com, where listeners can learn more about scaling their podcast appearances effectively. Quotes “If you're an expert and you want to gain visibility, one of the best things you can do is put it in your promotions plan, your business plan, your PR plan—to be seen in a big way from the comfort of your home.” “The more podcast interviews you do, the more opportunities you’re going to have—other hosts are listening, and they will reach out when you perform well.” “Come to terms with the fact that the microphone in the telephone is your best friend—used properly, it can get you in front of thousands, tens of thousands, even millions of people with your message.” “When you give your web address slowly and twice, you make it easy for people to remember and take action—it’s one simple way to maximize the impact of every interview.” Resources Vegan Visibility: Living on purpose… with purpose! Connect with Kathleen Gage on LinkedIn Get a copy of Power Up for Profits: The Smart Woman's Guide to Online Marketing by Kathleen Gage on Amazon

From cover model to CEO, Vernon Brown is driven and uses his intuition to find a customized regimen that works for his clients that expand the nation. Vernon has been featured most recently on Entrepreneurial Grind, Cracking the Entrepreneur Code and the National Speaker Association (NSA) and Speaking Driven Business Podcast. Vernon Brown’s work has touched the lives of thousands of Executives to increase employee engagement. As well as, Entrepreneurs who have doubled their business beyond six figures and has helped save countless personal relationships in the process. While helping clients find and sustain their happiness, his biggest achievement is instilling these life lessons on his young son, Logan. Vernon strives to create change and fulfillment from within that can truly be spread generationally. https://youtu.be/8IHh0I0EK2I In this episode of Marketer of the Day, Vernon shares his current focus on workshops, particularly for healthcare professionals, aiming to help those on the frontlines regain energy, creativity, and personal fulfillment. He emphasizes creating space for fun, tapping into curiosity, and rediscovering one’s “inner kid” to break cycles of stress and negativity. Vernon encourages practical steps like auditing schedules, limiting unnecessary tasks, and identifying activities that spark joy. He actively shares tips and insights through his website whatsyourhappy.com and LinkedIn, offering resources for both individuals and organizations seeking to improve engagement, well-being, and professional effectiveness. Quotes “Fun is underrated. When things get tough, fun is the first thing to go, but it needs to be the first thing that stays.” “You can’t pour from an empty cup. Take a break, create space, and rediscover your spark.” “Your happy is unique to you. If you haven’t figured it out, get curious and experiment with what makes you feel alive.” “Being curious like a kid, embracing wonder and play, can reignite creativity and energy in your adult life.” Resources Whats Your Happi?: Happiness. Success. Coaching. Speaking. Connect with Vernon Brown on LinkedIn Follow Vernon Brown on Facebook Previous Appearance: 428: Practice Being Happy and Choose to Be Happy to Discover the Opportunities, Possibilities and Solutions You Deserve with Happiness and Success Coach Vernon Brown

Colin Hogan is the Managing Director at Demo Duck, a video production agency. He has extensive experience in creating engaging and effective video content for businesses of all sizes. Today, Colin Hogan discusses educational and transparent video marketing. He emphasizes the need to create videos that not only promote products or services but also provide valuable information to customers. https://youtu.be/gYc6jwYmCRI In this episode of Marketer of the Day, Colin shares practical advice for businesses looking to leverage video marketing effectively. He highlights strategies like crafting compelling hooks in the first few seconds, keeping videos short (30–90 seconds for social, 18–22 minutes for instructional content), and repurposing content for different platforms. He also discusses using analytics tools like Google Trends, Google Analytics, and Moz to identify opportunities for targeted video content. Colin explains how Demoduck supports clients at every stage, from ideation to production, optimizing videos for engagement and conversion. For businesses ready to elevate their video marketing, Demoduck offers consultation and production services at demoduck.com. Quotes “The first few seconds of a video have to really catch someone—through visuals, script, or sound—to make it worth their time.” “Even little things, like a brighter color palette, can significantly impact engagement when you make more videos and gather data.” “Start making videos sooner rather than later; progress toward perfection comes from doing more and experimenting.” “If you’re not doing any video, at least put some up there—it can even be yourself talking about a topic in your industry and it’s a great way to engage.” Resources Demo Duck: Your Video Production Partner Connect with Colin Hogan on LinkedIn

Benjamin Shapiro is a marketing and podcast growth expert. He started his career in business development at eBay and later transitioned into SEO and content marketing. Benjamin has also run his own startup and worked in the marketing departments of early-stage, VC-backed companies. Today, Benjamin shares his journey from consulting to podcasting, the factors that contributed to his success, and his unique approach to podcast monetization, which includes advertorial content, sponsorship advertising, and content syndication. https://youtu.be/XEOLb_4Cd_Q In this episode of Marketer of the Day, Benjamin explains the strategies behind growing and monetizing a podcast, emphasizing experimentation, audience understanding, and leveraging multiple traffic channels—organic, viral, paid, and partnerships. He shares methods for optimizing content, such as splitting long interviews into 18–22 minute segments and creating repeatable workflows to outsource production tasks efficiently. Benjamin also outlines his approach to monetization, combining sponsorships, advertorial content, and audience syndication to increase reach and revenue. Entrepreneurs and podcasters can learn more about his consulting services and access podcast insights at benjshap.com and martechpod.com. Quotes “Experiment, document, outsource—those are the three most important words for building a content business today.” “At the end of the day, as a marketer, your job is to understand your customers and keep them happy.” “If you figure out your process and then outsource the tasks you don’t want to do, you can focus on doing what you do best.” “Growing a podcast isn’t about magic; it’s about optimizing content, leveraging multiple channels, and building sustainable systems.” Resources Connect with Benjamin Shapiro on LinkedIn MarTech Pod: Expert knowledge & insider information from marketing & technology industry leaders Benjshap: It's not personal. It's not just business. It's business with personality.

Adam Lundquist is a Harvard-educated agency owner and former radio shock jock from Santa Barbara radio. When Adam published one of his interviews on a newly-formed platform called YouTube, it became one of the first viral videos, sparking his initial interest in the power of the internet, as well as internet marketing. Adam has been featured on traditional media like MTV, VH1, and the Best Damn Sports Show. He’s taken his knowledge of traditional media translated it successfully into new media as a featured author in Search Engine Journal, PPC Hero, and WordStream, amongst others. His company Nerds Do it Better consistently delivers paid search campaigns utilizing advanced statistical analysis developed at Harvard. With this method, Adam and his team are able to remove inefficiencies in marketing and generate more customers on a consistent basis in a cost-effective way. https://youtu.be/MlzYkPSegPM In this episode of Marketer of the Day, Adam shares insights from his agency’s approach to marketing, emphasizing strategy, data-driven funnels, and customer psychology. He explains how quizzes and interactive content can nurture leads through sequential, low-friction steps that build trust and increase conversions, while also stressing the importance of tracking lead quality, not just volume. Adam advises businesses to focus on customer-centric messaging, ethical ad practices, and leveraging automation tools like Zapier to optimize workflows. Entrepreneurs can learn more about his agency and services at nerdsdoitbetter.com. Quotes “Having the right strategy makes just the world of difference; everything else is replaceable.” “The internet isn’t magic—you still have to work at it, think systematically, and close the leads in the real world.” “A good quiz breaks things into small steps, making it easier for people to engage and for you to find where the bottlenecks are.” “It should always be about them, not about you—focus your marketing on the customer, not yourself.” Resources Nerds Do It Better: Get more clients, not more clicks Connect with Adam Lundquist on LinkedIn

Nick Raithel is the creator of the the 7-Hour Book is a system that allows you to get your own professionally-published book in just 7 hours. With NO work. Things you will learn in this episode: What is 7-Hour book? How to decide if writing a book is the best tactic in your marketing strategy? Factors considered when deciding that publishing a book is the best marketing channel Determine one marketing strategy in creating a book What does it mean when we are using our book for self defense? How is the seven hour book different and what makes it the best solution among others The 7-Hour book process includes structuring, guided interviews, and book creation What is the 7-Hour book? The 7-Hour book is a system that allows any entrepreneur to write their own professionally-published book while spending only 7 hours of their time on it. It helps entrepreneurs and others in business to share their stories and the ultimate way for them to share their insights is to publish a book. It finally providesentrepreneurs the recognition they deserve. How to decide if writing a book is the best tactic in your marketing strategy? Always start asking yourself the why questions. Consider all the other marketing strategies used by many- podcast, a YouTube channel, or Facebook ads and weigh on them and decide if publishing a book is the best marketing strategy that will work for you. Once you have decided and stirred from the other marketing channels, all the idea will just come to the surface and just believe in yourself that you are unique and has knowledge, insights, and perspectives that others don't have. Factors considered when deciding that publishing a book is the best marketing channel Figuring out the "why" of publishing a book. Figuring out the things you want to achieve through the book and will the book be helpful on achieving these things. For example, you want to reach a certain market who is more traditional based in terms of seeking information, then the book is the best tool to educate them with your business. Determine one marketing strategy in creating a book Bring in marketing partners to your book and having them provide some of the content, or giving them a shout out in your content. In that way, they will not only provide you with a content, but they also then have an interest in promoting the book and marketing the book when it's out. What does it mean when we are using our book for self defense? It means it is safeguarding and defending your time from a situation where a person if you provided them with your book ahead of time, you might have been able to educate them and help them to see for themselves whether or not it made sense to continue talking to you. It helps people get to know more about you, what you do and decide if connecting with you will help them. How is the seven hour book different and what makes it the best solution among others? It strips out time as an excuse to not get a book done. It will only require seven one hour sessions from the client which could be scheduled anytime. It comes from a marketing standpoint. The content of the book and how it is written comes from a business context that will draw your target market to your business. The 7-Hour book process includes structuring, guided interviews, and book creation Going over the book and segment each chapter of the book in a call. It is a 100% collaborative approach done in an interview style. Part of it is discussing ideas, asking questions that would essentially yield answers from the client's point of view and our writers take notes from these discussion and create a book from there. If you are interested in Chatting with Nick Raithel and the team, and want to have your own 7-hour book to promote your business, visit their website at Content Corps and create that change in your business! https://www.youtube.com/watch?v=e7H0SmmUNbw

Chris Yoko is the founder of Yokoco, a company that provides full-service web presence management to companies and organizations we consider heroic. Things you will learn in this episode: What is Yoko Co? Using the Joseph Campbell's Hero Journey Roadmap? What is the first big step in the Hero Journey concept? How does Yoko Co help organizations? What are the common problems that the organizations are experiencing on their website? How do you decide on what steps to take in helping a business improve their website and web presence? How long does the process start to take effect? Do you have a specific company that stands out in terms results after working with them? Do you recommend for businesses to embody a purpose beyond profit? > What is Joseph Campbell's Hero Journey Roadmap and how do you relate it to websites? - it is patterned from Joseph Campbell's The Hero with a Thousand Faces literary piece about the journey of a hero in world myths. Yoko Co applies this concept to the journey of their clients as they work to leverage their web presence. > What is the first big step in the Hero Journey concept? - Self-Transformation. You start within you. Changing the way you project who you are to the world will change the way people behave towards you. It leads to a greater impact and creates a ripple effect across the world. > How does Yoko Co help organizations? What makes them stand out among others? - Yoko Co helps organizations increase the effect that they have with the customers, clients, patients through improving their website presence. Through word of mouth and referrals from the clients that they have worked with, Yoko Co remains to deliver great results and helped a lot of businesses across the world. > What are the common problems that the organizations are experiencing on their website? - not getting steady influx of communication or interaction on our websites that it used to have before. It may be from leads, interested parties for partnerships etc. That is the biggest factor to consider as opportunity of a breakthrough to rebrand or rename your website. > How do you decide on what steps to take in helping a business improve their website and web presence? Applying the best practices we have to get things started and do the tracking across the whole business - For most of the Yoko Co clients, they start with a Full Funnel Report that answers questions like: What are social, search impressions, and views of the website look like? Are they translated into traffic or do they visit the website? Do these people (traffic) engage in the website? Does the traffic convert in any level? How do these traffic convert into sales qualified leads? How did they go through the sales process? What did the people purchase, or depending on the classification of a clienthow did they become members or engaged partners? >How long does the process start to take effect? There is no specific timeline. It varies from one organization to another. There should be enough improvement on traffic and relevant data and interaction to consider a significant level of change. > Do you have a specific company that stands out in terms of results after working with them? - Yoko Co aims to work exclusively with organizations that have a passion or purpose beyond just profit. Recent favorite is Andes Amazon Fund. It conserves the biodiversity, ecosystems, and environmental health of the Andes and Amazon. > Do you recommend for businesses to embody a purpose beyond profit? Yes. There's a big difference between organizations authentically concerned, and wanting to create a big impact in the world and organizations who just do it for marketing. We have worked with organizations who aspire to make some change but don't know exactly know what that is in relation to their mission. There's a lot of opportunities on how to create a big impact and m...

Sasha Laghonh of SashaTalks.com is here to tell you about entrepreneurial Tips for people starting up a business and dealing your life journey. 1) Make sure that you plan your business and your project. - You need to decide who are decision makers in the business that you are running. Remember that it is YOUR BUSINESS that you are running and it is you who invested on resources to make your plans come to life. You don't need too many people as decision makers in the business. As the owner of the business, make sure to take lead the team and be the decision maker. 2) NEEDS Vs WANTS You need to be able to distinguish needs from wants. Know the difference among needs, resources and wants. Don't pattern your business based on what you see on other people's businesses, trying to keep up with the trends, or just being fancy. Make sure whatever you invest on is something that is useful and purposeful in your business and in that way you will stand out among other businesses. 3) YOUR TIME IS PRECIOUS - Be mindful of your time that includes deciding who you spend your time with, what you are doing with your time, where you invest your time in. Always consider your priorities for the week or month and set out goals. Be careful who seek you for in terms of guidance and information because they could either make or break you. Do not go into the habit of pleasing everybody because in reality you can never please everyone. "Say no more than yes" 4) GOOD RESULTS TAKE TIME - Focus and stay committed to your goal. Your strategies and goals should be long term but ensure that you remain the attitude of being flexible in your mindset and decision making process. It is important that you accept that you can't control everything. But remember you are accountable for your own business so you can control the decisions you make with regards to the people that you bring in and engage with and the clients that you entertain. Always be open to learning, be coachable and open to new ideas. Otherwise, you're not gonna last long. 5) RESEARCH - Take enough time to do your research and digest it. Do not rush on your decisions. Read, talk to people who have done something similar, go to consultations and seminars. Process and digest all the information you have and decide whether to apply, discard, or save them for later. 6) BET ON YOURSELF - Believe on yourself that you can do it. Initially, do not think so much of the competition but focus more on the opportunities that you could work with to make your business grow. Have a right business mindset but most importantly set your BELIEFS. All your business decisions should be anchored to your BELIEFS. In that way, you will be able to sustain your identity or your own business. Rely on yourself the most because the only person who's going to help you is YOU. You don't need the validation of other people. 7) REMOVE THE NOISES - Remove people who are taking away your opportunity for your full potential to come full circle. Most of the time they are just noises who dictate your life with their "advices and tips" but in reality they are just distractions to a greater mission. But you also have to maintain the balance and keep those people who really matter in your life. Do not compromise your relationship with your friends and family who have been there with you from the very beginning. These people who truly care about you only want to see you succeed. Do not forget where you came from and how you got there. 8) DON'T TAKE THINGS FOR GRANTED - Do not be complacent and settle for anything less. You should always strive harder to be better than your best. Your mindset should be- You're only as good as your last big sale or you're only as good as your last successful project. Your biggest competition is yourself. Another point, do not compromise and lose important relationships. Nurture your relationships with people especially those who have helped you to be in ...

Jonathan Denwood is a leading influencer in the WordPress space (with his own leading podcast in the eLearning entrepreneurship WordPress area) and a champion of the eLearning Entrepreneur who wants to build a substantial online business. In this episode, you will learn the following: What you need to know when you start creating a website? Does the type of platform in hosting a course matters? Can you share great functions, plug-ins, features of Wordpress that are not present on other platforms? What is Learning Manage System (LMS) and what are the fun things you can do with it? What are the considerations when you decide to build a course using Wordpress? What is Caching? What you need to know when you start creating a website? When starting a website, you need to decide and know your foundations. Start asking questions like: Is the content I am creating in demand, useful, and purposeful? Will this content solve a real-life problem? Will I earn money from creating this content? Does the type of platform in hosting a course matter? If you intend to build a real business, it is best to build that on Wordpress. Wordpress is easy and intuitive to use. Managing content compared to other SAS Platforms is easier and simpler. It is also extremely customizable. On the otherhand, other SAS Platforms that you subscribe monthly are also great to use and they tend to market themselves as the "easy solution" but in reality they are much more complicated and complex than the Wordpress. You are spending much more money on these platforms but functionalities and features are very limited depending on your package, and it's not easy to migrate out from these systems. Can you share great functions, plug-ins, features of Wordpress that are not present on other platforms? There are two areas where Wordpress excels: First, the development of page builders such as Gutenberg, Elementor, and Beaver Builder with drag and drop feature.Second, Learning management system which gives you a lot of new features like having badges, take quizzes, tracking student's progress etc. What is Learning Manage System (LMS) and what are the fun things you can do with it? LMS increases the features and functions of a simple course. It helps you to generate good income. You can download extra materials like pdfs, quizzes, games, certificates, badges, etc. What are the considerations when you decide to build a course using Wordpress? Do not buy cheap hosting mobile for your initial hosting package. Buying from hosting provider like blue host for $3 a month will not help you start-up your business on building content on wordpress. It will give you a terrible experience. Initially, you need to invest on choosing your hosting mobile and look into getting those around $20, $30, $35 for your initial hosting package on your membership site. Reliable providers like WP- Tonic and WP-Engine among many others will help your website run fast, it can handle the traffic, and allows multiple members to use the website at the same time. What is Caching? It is a layer that allows to store up data so that future requests for that data are served up faster than is possible by accessing the data’s primary storage location. To learn more about Wordpress, go to WP-Tonic and listen to our podcast about Wordpress, latest features, plug-ins, page builders, learning management systems that you can get. Other services include: e-learning materials like blogs and training videos for entrepreneurs who want to build substantial online businesses, providing hosting and all the software included that starts at $35 a month, semi-custom and full-custom build-outs, they also ensure that your plug-ins up-to-date and your websites are secured. https://www.youtube.com/watch?v=HW8JYKRyKNw In this episode of Marketer of the Day, Jonathan explains why WordPress is a superior long-term solution for course creators co...

Rytis Lauris is Co-Founder and CEO of Omnisend which is a powerful marketing automation platform focused on moving e-commerce marketers beyond those outdated general email marketing tools. In this episode we are going to learn about: What is Omni Channel Marketing? What are the advantages of having different channels in one platform? What are the relative results of companies using Omni Channel Marketing? What are your best practices in terms of customer segmentation? Fun ideas of marketing strategies or practices for Omni Channel Marketing? What is the process of deciding what product to upsell to customers? What are the resources that can help customers when they sign up and begin using the platform? What are the additional features of the tool that we will watch out for? What are the secret to success tips that you can share to the listeners? What is Omni Channel Marketing? It is an ecommerce marketing automation built for growing ecommerce businesses. Through Omni Channel Marketing, customers can reach out in the way they prefer. They can choose email , SMS messages, web push notifications, Facebook messenger, Whatsapp or combine them into the workflow. What are the advantages of different channels in one platform? First, The main advantage is having a single, centralized, and synchronized customer profile. It prevents customers receiving irrelevant and repetitive messages in different platforms because it is synchronized. With this tool, it follows a sequence/flow when communicating with customers. For example: we start communicating with through an email. If Robert does ignore our email then we maybe send that Facebook Messenger message then maybe we send a push notification and finally send text message. Second, providing customers with options to choose what channel they are most comfortable using. What are the results of relative results of companies using Omni Channel Marketing? - With Omni Channel Marketing, companies begin to have 90% customer retention. Customers are coming back to check the website twice as often because it was convenient for them to choose the type of channel they want to be communicated. Another great thing is the conversion of customers from a different channel to using Omni Channel. It has greatly increased by 250%. What are your best practices in terms of customer segmentation? VIP list- they are treated the best customers. They get the best deals and offers, and organize offline events for them. New Prospected customers- As marketers, we maintain a list of those who are subscribers but have not purchased anything on the website yet. We are aggressive in using different channels in retargeting campaigns. For example, we send customers welcome back campaigns through email like offer discount or special offers for specific customer or groups. Subscribers who used to be buyers but are no longer active for 12 months or so- they are removed from the subscribers list. Not worth marketing anymore. They may have been back with a new email or phone number. Fun ideas of marketing strategies or practices? Creating personal videos for customers Postcards or personal replies Loyalty Programs Customer Support Upselling Videos- When a customer purchases an item, you send an automated campaign of another product that is relevant to what the customer is purchasing. For example, if a customer purchases a phone, before the order is dispatched, the customer receives an automated campaign of a wireless charger. Mention discounts and all other perks of having them ordered in one cart. What is the process of deciding what product to upsell to customers? Products that fit the best with the item purchased by the customer Automated recommendations of what product sold the most What are the resources that can help customers when they sign up and begin using the platform? Tutorial videos, webinars,

Chris Miles is a cash flow expert. He is a leading authority on how to quickly create cash flow and lasting wealth for thousands of clients mostly entrepreneurs globally. In this episode you will learn about: What works better, follow a to-do-list or or you just go with the flow everyday? What does Chris Miles focus on working? What is Money Ripples? What makes Money Ripples a success? How does Chris Miles stay mindful in making decisions? What are money mindset/handling strategies Chris Miles can share to the listeners? Do you follow a to-do-list or or you just go with the flow everyday? No special system. Just follow the intuition and gut. For example, for media appearances invites, Chris Miles always thinks of the value he will be bringing to the audience. Otherwise he won't do it. Be more intentional with what you do What does Chris Miles focus on working? - Chris Miles focuses on core things and what he is best at. He does podcasting and consultation for clients to help them strategize on how to double back their investment money. Only spends 20 to 30 hours a week on the business and the rest is spent on his personal life. What is Money Ripples? Money Ripples is a financial advisor and money mentor. Chris Miles teaches business owners how to achieve money prosperity by spending time on what they love doing the most. What makes Money Ripples a success? Expect success. Set yourself an expectation that there's not doubt, it will be successful. Just keep going until success happens to you. Don't think of the amount of work to be done instead just start the first step and keep going. Your little decisions will add up and lead to bigger results. How does Chris Miles stay mindful in making decisions? Be present in the moment. Take a step back, listen to yourself and analyze the situation. If you only keep working without a strategy, it will eventually lead to burn-out. Always work smarter and not harder. What are money mindset/handling strategies Chris Miles can share to the listeners? It boils down to scarcity or abundance. If you have a scarcity mindset, there will never be enough. Just trust and have faith and and move forward confidently. The key is to stop thinking of trying to make a lot of money but focus on serving and creating value to people and money will eventually follow. Be grateful for what you have. Whatever you appreciate, it grows. To learn more from the money expert, check out the following: Chris Miles Money Show- you can access on iTunes or any available podcast app. Visit the website http://moneyripples.com/ Purchase his books- Beyond Rice & Beans and 7 Secrets to Free Up Cash Today Key Quotes: "Life's battles don't always go to the stronger or faster man. Sooner or later the person who wins is the one who thinks he can" "Stop trying to make money instead focus on serving people creating value" "To be financially free has nothing to do with your bank account. It has everything to do with your state of being and state of mind" https://www.youtube.com/watch?v=b3pyh9K5ias In this episode of Marketer of the Day, Chris explores the mindset and strategies needed for financial abundance. He contrasts scarcity versus abundance thinking, emphasizing gratitude and intentionality in managing money. Chris advises focusing on value creation rather than forcing results, letting income streams develop organically, and trusting the process. He also shares practical tools for financial improvement, including his podcast Money Ripples, his website moneyripples.com, and his book Beyond Rice and Beans: Seven Secrets to Free Up Cash Today, which offers strategies to uncover extra income. His key message is that financial freedom is as much about state of mind as it is about numbers, and that consistent, intentional actions lead to sustainable wealth. Quotes "The key is to keep moving forward,

Peggy Sealfon is an internationally recognized Personal Development Coach, a speaker and author. She shows you ways on how to start a happier and healthier lifestyle with regards to dealing with stress, anxiety, fears that stop you realizing your dreams. She helps you deal with these blocks that are preventing you to live a life you deserve. She has wide training in Western and Eastern Traditions blend into special approaches to overcome challenges. In this episode you will learn: What is Be Well in Paradise? When is the 2nd Annual Paradise Coast Wellness Experience? What is Paradise Coast Wellness Experience? How do your mind and thoughts affect your well-being? Experience helping and working with a person who almost lost in touch of his/her system? In what ways did you help your client? What is Yoga Nidra? How do you relax, refresh and re-energized yourself during the downtime? What happens to our body when we don't rest or take a break? How do you deal with your personal challenges and struggles in life? What is the first step into wellness especially for busy entrepreneurs? What is the book, Escape from Anxiety all about? What is Be Well in Paradise? - Be Well in Paradise was launched by Peggy Sealfon two years ago. It is a hub for health and wellness with collaboration and coordination of different venues in the area she lives, Southwest Florida or what they call Paradise Coast. When is the 2nd Annual Paradise Coast Wellness Experience? - It takes place on 10-12th of January 2020 What is Paradise Coast Wellness Experience? - It is a 3 day of Wellness for body, mind & soul. You will be learning new things and experience new activities that will help you reach 100% potential of happiness and well being. (Note: you can visit this site: https://bewellinparadise.club/ for more info!) How do your mind and thoughts affect your well-being? - Mind has a powerful connection with our body. We can even heal ourselves with our mind. What we think we become. Our thoughts and dreams are manifested in our actions and state of being. Experience helping and working with a person who almost lost in touch of his/her system? - A businessman whose business is on the verge of falling. He was panicking and experiencing insomnia thinking about losing his business, his wife, and his lifestyle. He was starting to get obese which could have lead to stroke or heart attack. In what ways did you help your client? Helped to stay present in the moment. Gave him technique called Yoga Nidra- it is a yoga sleep for 20 minutes that is equivalent to 3 to 4 hours deep restorative sleep. Made him recordings and he would listen to them every single night and that will help him to sleep. He would wake up the next morning feeling better to function well enough addressing his daily activities. He was able to save his business and started to expand and he's doing very well. What is Yoga Nidra? - It is an ancient Yoga Practice. A state of consciousness between waking and sleeping, induced by a guided meditation. It is a state of orchestrated approach to taking you into deep levels of relaxation. How do you relax, refresh, and re-energized yourself during the downtime? - Listen to your body and know when to take a break. - Another way, listening to three minute to distress audio to use a little break and it is downloadable in threeminutetodistress.com/3minutetodistress.com What happens to our body when we don't rest or take a break? - We get stress and it weakens our immune system - It undermines our ability to think clearly and remember things How do you deal with your own personal challenges and struggles in life? - Don't allow your mind to control everything and not letting your emotions to take over. Take a pause and see how you react on things and see the reality as it is and not be so much guided with preconditioning reactions that are accumulated throu...

Rick Cesari is a pioneer in the direct-to-consumer marketing industry, with over 25 years of experience. He has been involved in the growth of several iconic brands, including the Juice Man, Sonicare, the George Foreman Grill, OxiClean, and GoPro. Cesari is the author of the book "Building Billion Dollar Brands" and his latest book, "Video Persuasion," which focuses on using video in online marketing to drive sales, conversions, and brand building. Today, Rick discusses the key elements of effective video marketing, including the importance of having a clear call-to-action, incorporating psychological principles of persuasion, and leveraging customer feedback to create compelling content. Topics Discussed: Rick Cesari Career Overview Using Video in Online Marketing 4 steps in Creating a Good and Effective Marketing Video 2 Negative Practices of most Companies His book called: Video Persuasion How to come up with the best marketing strategy and great ideas? His website: rickcesari.com How did his career start? Rick Cesari has been in the marketing business for 25 years. His first few years in the marketing business was greatly spent in helping to promote Real Estate Seminars- trying to get people attend this real free Real Estate Seminars. Real Estate is one of the few businesses who started using television as a medium of marketing to promote their business. He is considered as a pioneer of infomercial industry. In 1990, Rick Cesari started his own company, Juiceman Juicer, along with his brother. Juiceman Juicer was one of the first products and brands to be sold and built through infomercial format. It was later on sold to a company in Chicago called Salton Housewares which later on came up with the product George Foreman Grill. Among his successful products are Sonicare, Oxiclean, Rug Doctor, and a lot more. Using Video in Online Marketing Creating videos that are interesting, engaging, and watchable with proven direct response marketing strategies. What is the secret to Video Marketing? Understanding the direct response marketing and principles. It is not only about making videos that are shown on the internet or television but these videos should generate more revenue, sell more products, grow your business and create a good reputation brand. 4 steps in Creating a Good Marketing Video (effective for television and e-commerce channels such as Amazon) Introduce your Product Demonstrate your Product Focus more on the Benefits of the product rather than its features (if possible include product reviews and testimonials) Always have a call to action: Instructing viewers to go to their website and check out their products and BUY them! These steps are similar to the AIDA (Awareness, Interest, Desire and Action) Marketing Model. 2 Negative Practices of most Companies Most companies forget that the most powerful marketing tool is the "Word of Mouth" of customers or product testimonials in other words. Companies fail to ask for product reviews of the direct consumers Most companies fail to include a call to action in their marketing videos. For example, they don't tell their viewers to visit their website, check out their products or any stimulants that will generate product revenue. A book called Influence: The Psychology of Persuasion by Robert Cialdini, is a great book that talks about 6 persuasion principles that will guide Companies in creating marketing videos. One principle that is very helpful is Social Proof- a priniciple wherein we used the action of others to decide proper behavior for ourselves. In the concept of Product reviews and testimonies in E-commerce such as Amazon, for example, most people are gonna buy the product of 100 reviews over a product with 2 reviews. It is very vital to get product reviews and testimonials to appeal to more people. Video Persuasion, The Book One of the things this book offers is 3 ways to "hook" t...