Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

After growing one of his first PPC clients from 25 to 250 employees, Jacob Baadsgaard realized he had a gift for using pay-per-click marketing to drive dramatic business results. To help more companies succeed online, Jake founded Disruptive Advertising, a PPC, and CRO management agency that has helped hundreds of companies realize unprecedented growth and profitability from the online advertising. In the four years since its founding, Disruptive Advertising has grown from two employees working in Jake's basement to a flourishing agency with more than 90 employees and a run rate of over $12 million- putting it at #145 on the 2017 Inc 500 list! Listen in to hear about Jacob's ad strategies, best practices, real-life case studies, push and pull tactics, as well as common mistakes to avoid. https://www.youtube.com/watch?v=GwUPgyIQZ3k&pp=ygUPcm9iZXJ0cGxhbmsgNjAz Quotes: “It's not very common to make any money. You are typically losing money in the first three months as you figure out viability, testing audiences to see which ones resonate best with your offers, and testing different website experiences that you point them to.” – Jacob Baadsgaard “We can target a couple of audiences, start with a couple of keywords, test some different ad messaging, test the different website experience, and pages that we point them to. Let's really get those nailed down first, before we start spreading the budget too thin; That way, we can conclusively test and understand what's going on.” - Jacob Baadsgaard “Quizzes are an effective way to get a quick barometer on how someone's feeling about a particular topic, or a product or service or those types of things. What's interesting is that, you can actually measure this based on their behavior without asking them anything as well.” - Jacob Baadsgaard Takeaways: 03:12 Pay Per Click advertising works on a pull and push strategy, targeting people actively searching or those who might be interested in a product. 11:12 Most businesses waste around 76% of their advertising budget due to poor targeting, incorrect settings, and lack of precise tracking. 14:29 Successful digital marketing requires methodical testing, patience, and continuous refinement of ads, landing pages, and audience targeting. 20:57 The key metrics for business success are understanding customer acquisition costs and lifetime customer value. 23:18 Automation and technology can help streamline marketing processes, reduce manual work, and provide real-time insights into campaign performance. Resources Free Google Ads Audit from Disruptive Advertising (Website) Disruptive Advertising (Official Site) Jake Baadsgaard (LinkedIn) Jacob Baadsgaard (Twitter)

Magnus Unemyr is a renowned author, global speaker and thought-leader in the field of marketing automation, with a particular focus on advanced integration, marketing with artificial intelligence, and how data and insights from Internet-connected devices can drive marketing automation logic. Magnus has spent the past 20+ years in the global software industry, focusing on marketing the Internet-of-Things technology in the semiconductor chip industry. He co-founded an international software company that built and maintained a distributor network in 50 countries. He now concentrates his efforts on helping companies advance and grow their business by sharing his knowledge as an independent consultant. Magnus has published many popular books on Internet marketing, Marketing Automation, Entrepreneurship, Internet-of-Things and Artificial intelligence. His latest book, released 2018, is entitled ‘Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning’. Magnus currently resides in Sweden and is a sought-after speaker for seminars and conferences in Japan, South Korea, Taiwan, throughout Europe and the USA. He’s is also the founder and author of the blog www.unemyr.com/blog a leading source for marketing automation and AI. https://www.youtube.com/watch?v=YXUgiH_ZgUc&pp=ygUPcm9iZXJ0cGxhbmsgNjAy Quotes: “Artificial Intelligence or AI can be used in practically every corner of the marketing industry. There are hundreds of marketing technology solutions, or AI-powered marketing, automation, and software solutions, that do all sorts of things from competitive and market intelligence.” – Magnus Unemyr “There are many different ways even small businesses can make use of AI. In most cases, marketers will just buy some commercial marketing software that already has these capabilities built-in. And the person using these software tools will not even be aware of how those AI algorithms are working at all.” - Magnus Unemyr “I think the best way of designing the conversation flow of a chatbot is to actually have a manually staffed chat function at first. Once you can harvest conversation logs from the past to understand what kind of questions people mostly ask, we can automate those.” - Magnus Unemyr Takeaways: 02:42 AI can automate and optimize marketing tasks across multiple channels, from email timing to lead scoring. 07:53 Small businesses can easily adopt AI technologies through existing marketing software with built-in intelligent features. 09:58 Start building chatbots by first manually tracking real customer conversations to understand common questions and interaction patterns. 14:20 AI-powered marketing tools can now predict customer readiness to buy and automatically adjust communication strategies. 26:46 AI technologies are rapidly evolving and will fundamentally transform marketing practices in the coming years.Resources Mastering Online Marketing (Free e-Book) Magnus Unemyr (Blog) Magnus Unemyr (LinkedIn) Magnus Unemyr (Twitter)

Michelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries and now works with a fantastic community of business owners - coaches, consultants, experts, speakers, authors and solopreneurs - helping them go from simply surviving to predictably SOLD OUT. Using her 20+ years of successful marketing experience she helps her clients create income-producing, client-generating, stress-reducing marketing funnels. Michelle has been featured in Mirasee, Huffington Post, Online Marketing Made Easy and 30+ other places over the internet and worked with household names like Microsoft, LinkedIn and others as a well-paid employee and consultant. Michelle talks to us about her strategy of creating mini-offers to find hot selling product ideas, training your list, creating upsells and funnels, and how to emotionally connect with prospects. https://www.youtube.com/watch?v=DEn4ddg9g-E&pp=ygUPcm9iZXJ0cGxhbmsgNjAx Quotes: “When I'm doing market research, I learned my lesson—don't do market research on free stuff if people don't have to whip out their wallets and even give you a tiny amount of money.” – Michelle Evans “You did all this work to get them excited, they come in, engaged, and continue this discovery process. Thus, the best thing you can do is to hook into their curiosity and even if you could have a small offer, you have to keep that conversation going.” - Michelle Evans “Start those conversations regardless of how big your audience is. Start solving problems for people because that's what they'll pay for.” - Michelle Evans Takeaways: 06:36 Funnels don't need to be complicated; focus on understanding the problem you solve and the results customers want. 20:15 Creating low-ticket mini offers helps entrepreneurs test market demand without massive upfront investment. 22:06 Always include an upsell or next step after someone opts in or makes a small purchase to keep the conversation going. 29:25 When transitioning from a 9-to-5 job, start building your side business gradually with simple, quick-to-create products. 31:57 Testimonials and market research can come directly from customers who buy your initial low-cost offerings. Take This Short Quiz to Claim Your Michelle's Free Funnel Template

For our 600th episode, we're going to talk about Grant Cardone, who I consider to be one of the top 10 marketers on the planet. Important to note: Grant doesn't know me and he does not appear in this episode. However, I've read (almost) all his books and bought a few other things from him, such as his 10XGrowthCon livestream. He brands himself as a sales trainer and is the best person to learn from if you're looking to up your game, develop a better work ethic, and connect better with your customers & employees. He's definitely the hardest working person I've ever seen. If that makes me a kiss-ass, so be it: 10X rule: it takes 10 times the effort you think it will take, so set your goal, then 10-times that goal, and then 10-times the action you think you'll need to take to hit that goal (avoids "one foot on the brake") Get your money right Have a quiet workspace, rent an office, get employees You don't know if "too much" is too much until you've done it Grocery store rot: feed the beast, keep the traffic, clients, business, and money pouring in constantly You’re always selling (job, career, webinar, class) -- surpass your quota (quick personal videos) Be the most ethical person you know: "ethical" means telling as many people about your product because it’s unethical not to help them by selling it to them Most of us are introverted or shy (the thing you fear is the action you are putting off and should probably take). Be "social" even if you're introverted. Make thank you calls or send postcards to customers. "Someone canceled on me for lunch, let's have lunch." Daily meetings & quotas (measured progress): get into the habit of completion Most people don’t follow-up (36 voicemails, every business in Miami, eat lunch with people) Don't wait to get your ducks in a row before taking action: CRMs or spreadsheets? Just start dialing or contacting. Omnipresence (market yourself in so many places that people can’t ignore you Ramp up as your skill and efficiency improves (Brad Lea videos, morning vlogs, daily LinkedIn posts) Be difficult and ask for what you want Ask questions from prospects (buying a laptop story), mirror and always agree Scheduling & happiness: fill in so much in your schedule that the weeds can’t grow Be so busy that you haven’t even had time to watch your favorite tv show in weeks. Work weekends - don't take them off like everyone else does Write down your goals in the morning and at night If you have multiple jobs / streams of income, be looking for "complementary" skills, i.e. day job to learn coding and create plugins on the side... voiceover artists who get into podcast setup & editing Are you discouraged because someone hasn't called you back? How many times have you failed to call someone back? Call again. Even if they hate you, they’re still talking about you, so just be yourself https://www.youtube.com/watch?v=8ppIjqCXUgk&pp=ygUPcm9iZXJ0cGxhbmsgNjAw Quotes: “You get what you tolerate, and if you keep on doing what you're doing, you're gonna get the same old results.” – Grant Cardone “Successful people have a big library. Unsuccessful people have a big TV set.” - Grant Cardone “Don't wait for things to be perfect. Don't wait for your confidence to be at 100%. Don't wait for the fear to go away. Just proceed anyway.” - Grant Cardone Takeaways: 00:20 80% of success is simply showing up and pushing past your comfort zone. 09:57 Always keep your business pipeline full by constantly reaching out and following up with prospects. 18:22 Set goals 10 times higher than you initially think possible and match those goals with 10 times more activity. 30:49 Fill your schedule so completely that unproductive thoughts and "weeds" cannot grow. 45:06 Be yourself in business,

Jeanne Alford -- author, speaker and communications expert -- directed PR and communications programs for such brands as Dolby Laboratories, Philips Electronics, Visa and Sony. She focused on media perception, crisis communications and international issues. As an executive coach, today, she specializes in communications and media training including speaking, presenting and writing to guide business leaders to tell their most compelling stories in their own words. https://www.youtube.com/watch?v=X0HnQTm14yU&pp=ygUPcm9iZXJ0cGxhbmsgNTk5 Quotes: “We all think the same thing about ourselves. What we do is ordinary, because we're in it every day. We don't always see the extraordinary.” – Jeanne Alford “If we don't understand where our audience is coming from, all we're doing is throwing words at them and looking for something to stick.” - Jeanne Alford “We have about two seconds to make an impression on somebody. We have micro expressions that we exude without even being aware of, because they're in our subconscious mind.” - Jeanne Alford Takeaways: 05:00 Understanding your audience's perspective is more important than sharing raw information. 10:29 Tailoring your message to different audience groups helps your communication hit the mark more effectively. 23:17 Breathing deeply and staying calm allows you to think more clearly and respond thoughtfully in high-pressure situations. 28:56 Most people only hear half of what's being said, making active listening a critical communication skill. 33:13 Practice makes communication skills become natural, just like muscle memory when learning to drive or ride a bike. Resources Jeanne Alford (LinkedIn) Jeanne Alford on Alignable (Business Card) Jeanne Alford on Clarity (Coaching Session) Jeanne Alford on Medium (Blog) Jeanne Alford (Twitter)

Jonah Phillips is the founder and CEO of Crossword Hobbyist and My Word Search. He’s here to talk about starting your own business, and explain why you should ignore most business advice you get. He also explains how he was able to grow the audience for his crossword and wordsearch tools, as well as the audiences he's broken into in order to expand his user base. https://www.youtube.com/watch?v=wQViRZejLvE&pp=ygUPcm9iZXJ0cGxhbmsgNTk4 Quotes: “If you're making something for an anniversary gift, you want the absolute most premium.” – Jonah Phillips “The price is always worth it if it’s the best option and exactly what they’re looking for.” - Jonah Phillips “You have to be a certain kind of crazy to want to create a crossword puzzle. Even with intense focus, your first newspaper-style crossword could take around eight hours to complete.” - Jonah Phillips Takeaways: 01:32 Sometimes the most valuable customers are those who weren't your original target audience. 02:19 Finding a unique market niche can turn a seemingly simple tool into a successful business. 05:19 Successful businesses adapt by closely observing how people actually use their product. 15:43 Future-proofing your business means anticipating technological integrations before they become mainstream. 20:40 Pricing isn't always about being the cheapest, but about providing the best value for specific user needs.

Joe Romm, named one of Rolling Stone’s "100 people who are changing America," has a game-changing new book, "How to Go Viral and Reach Millions." Romm is "the communicator's communicator," blurbs Van Jones, host of CNN’s The Van Jones Show. "How to Go Viral" is the first book to reveal all the latest secrets for consistently generating viral online content—words, images, or videos that are seen and shared by hundreds of thousands and eventually even millions of people, something Romm and his colleagues in three different organizations achieve routinely. Joe is here to talk about how to create viral content that grabs attentions, connects emotionally, and has all the correct "mechanics" in place, i.e. winning headlines. https://www.youtube.com/watch?v=jyjdv2rGnmc&pp=ygUPcm9iZXJ0cGxhbmsgNTk3 Quotes: “There’s a massive amount of noise—endless content, countless tweets, and nonstop videos. To stand out and be heard, you need to use the proven strategies and techniques that top social media superstars and viral experts have mastered.” – Joe Romm “For tens of thousands of years, storytelling has been at the core of human evolution—that’s how our brains are naturally wired.” - Joe Romm “We’re in an era where two things matter most: capturing people’s attention and holding onto it.” - Joe Romm Takeaways: 04:45 Storytelling with conflict and resolution is more engaging than flat, fact-based presentations. 12:53 Viral content must work visually, even with sound off, to capture audience attention. 18:19 Headlines and opening lines are critical - they determine whether people will continue consuming your content. 23:16 Emotional triggers like anger, anxiety, and awe make content more shareable. 27:17 Personal stories behind information create deeper audience connection than raw data. Resources How To Go Viral and Reach Millions: Top Persuasion Secrets from Social Media Superstars, Jesus, Shakespeare, Oprah, and Even Donald Trump (Book) Rhetoric (Official Site) Joseph Romm (Wikipedia)

Jenny Holla is a life adventurist, world traveler, author of Rock Your Lifestyle and the co-founder of 2jHolla. Jenny is on a mission to awaken deep transformational life change in leaders and executives who are looking for more free time, energy, connection and who crave more out of life. As far back as she can remember, she has been motivated to love what she is doing, no matter what. She's always been drawn to adventure, new experiences, meeting new people and seeing the world. You can get a dose of inspiration from Jenny and her husband, Jai Holla (co-founder of 2jHolla), on their show The Hollastic Life with J&J, LIVE via Facebook every Sunday at 8pm EST. They cover many topics about holistic living including wellness, finances, relationships and travel. Jenny is here to tell us about about her three secrets: confidence, active listening, and followup. She also explains how she was able to transition from a stressful existence into an ideal stress-free, money-making lifestyle on her own terms. https://www.youtube.com/watch?v=rjxBP3B54ao&pp=ygUPcm9iZXJ0cGxhbmsgNTk2 Quotes: “If you don’t enjoy what you’re doing, find something else. I’ve always said that’s how I want to design my life—that’s how I want to live.” – Jenny Holla “Sales, at its core, is about leading with heart and solving problems. It doesn’t have to be a daunting or complex process—it can be as simple as listening and determining whether what you offer genuinely meets someone’s needs.” - Jenny Holla “Sometimes, having a coach or mentor—someone to provide guidance and encouragement—can give us the necessary nudge to regain focus or take meaningful steps forward.” - Jenny Holla Takeaways: 02:37 Selling is about solving problems and listening deeply to understand people's needs, not pushing a scripted pitch. 05:00 Confidence, active listening, and consistent follow-up are critical skills in both personal and professional interactions. 10:38 Personal transformation requires continuous adjustment and willingness to challenge your current life circumstances. 13:48 Breaking down big life dreams into actionable steps helps transform vague goals into realistic plans. 21:42 Exploring local experiences with a tourist's mindset can reveal unexpected adventures right in your backyard. Resources Rock Your Lifestyle (Book, use coupon code "robertplank" at checkout) 2JHolla (Website) Unf*ckwithable Wedding Pros with Jenny & Jai Holla (Facebook Group)

Ted Thomas is an active investor with over 20 years' experience. He specializes in advising, guiding and teaching people the steps to make money with Tax Lien Certificates and Tax Defaulted property. It's something he's taught thousands of men and women all around the world to do – from single moms to professional investors and entrepreneurs. He's here to tell us how to make easy, passive, scalable income using tax liens and tax deeds. https://www.youtube.com/watch?v=F2moRxREJm4&pp=ygUPcm9iZXJ0cGxhbmsgNTk1 Quotes: “If you want to learn something, you want to learn it from someone that's doing it. Don't use the television to be your apprentice, because those guys are trying to make a big show for television.” – Ted Thomas “You need to build a reputation. There are many factors that contribute to a successful website. Yes, there are millions of them, but the real key is how many actually generate revenue.” - Ted Thomas “Listen, cash is king—that’s what I emphasize. I don’t want people buying those fixer-upper houses; they’re a huge headache, a big one.” - Ted Thomas Takeaways: 05:25 Tax lien certificates offer a safe, predictable investment with potential returns between 16-25% when property owners pay their overdue taxes. 08:42 Always research properties thoroughly before bidding, focusing on exit strategies and avoiding high-risk investments like fixer-uppers. 26:59 Start small with investments, learning from experienced professionals and gradually building your skills without falling for get-rich-quick schemes. 31:11 Online resources and technology now make real estate investing more accessible, allowing investors to research properties from their kitchen table. 32:33 Successful investing requires patience, process, and a willingness to learn from those actively doing the work in the field. Resources Ted Thomas: America's Tax Lien Certificate & Tax Deed Authority (Official Site) Ted Thomas (Twitter) Ted Thomas (LinkedIn)

Michael Montague is the Amazon #1 best-selling author of the book Shiny Object Mastery: The Formula for Overcoming Distractions and Increasing Productivity. Michael’s mission is to help people transition from the confusion of the Information Age, into the clarity and aligned intention of the Age of Purpose. https://www.youtube.com/watch?v=pJJlll8xYgI&pp=ygUPcm9iZXJ0cGxhbmsgNTk0 Quotes: “Evolution hasn't caught up to our modern day society yet, so our brains are not really designed to filter out the volume of information that we are bombarded with each day.” – Michael Montague “Successful people understand that information must be implemented to have value, but most people are reduced to gathering more information rather than implementing the right information.” - Michael Montague “When you wake up and you are living your purpose through your business, then that's going to give you the sustainable motivation and the enthusiasm to keep going.” - Michael Montague Takeaways: 09:33 Keep your cell phone out of the bedroom to improve sleep and reduce morning distractions. 10:01 Develop a morning ritual that includes setting daily intentions, practicing gratitude, and forgiving yourself. 14:18 Focus on high-value activities during your most productive morning hours instead of checking emails. 17:22 Batch similar tasks together to minimize mental energy drain from constant task switching. 19:35 Align your business goals with your life purpose to create sustainable motivation and satisfaction. Resources Shiny Object Mastery: The Formula for Overcoming Distractions and Increasing Productivity (Book) Michael Montague: The King of Productivity Excellence (Official Site) Michael Montague (Facebook)

Craig Duswalt is a Keynote Speaker, Author, Podcaster, and the creator of RockStar Marketing. His background includes touring with Guns N' Roses, as Axl Rose's personal assistant, and Air Supply, as the band's personal assistant. After touring, Craig opened his marketing firm, Green Room Design and Advertising, which was named the 2002 SCV Chamber of Commerce Small Business of the Year. Craig then combined his backgrounds in both music and marketing, and is now a professional speaker, author and podcaster, promoting his RockStar Marketing Program all over the world. He is known in the industry for putting on high energy, 3-Day RockStar Marketing BootCamps every Spring and Fall in Los Angeles. Craig is here today to share with us how to use outside the box marketing techniques to generate leads, attract clients and how to stand out from the competition — Like a RockStar. https://www.youtube.com/watch?v=G9t2ZliyA-A&pp=ygUPcm9iZXJ0cGxhbmsgNTkz Quotes: “If you want to make more money, be a rock star in your business, stand out from the competition, establish yourself as an expert, and have people buy from you because of your excellence, then you must rise above the rest.” – Craig Duswalt “We need to start thinking like five- and ten-year-olds again—letting go of the fear of judgment, putting our ideas out there, and trusting that what we create has value.” - Craig Duswalt “The key is to create raving fans, just like rock stars do—by doing things differently and standing out.” - Craig Duswalt Takeaways: 14:30 Creating unique marketing approaches, like selling a single album copy, can generate massive attention and buzz for your brand. 20:53 No one will market your personal brand for you, so you must put your own picture and face everywhere. 28:36 Negative feedback is inevitable, so develop thick skin and focus on the positive responses from your audience. 30:13 Having fun with your marketing and letting go of critics helps you connect with passionate, supportive fans. 31:54 Standing out from competition requires delivering unique value and making personal, extra touches. Resources Craig Duswalt's RockStar Marketing Program (Official Site) Craig Duswalt (Twitter) RockStar Marketing Bootcamp (Live event in Los Angeles) RockStar Marketing Backstage (Membership site)

Terri Rose is a Love & Lifestyle Coach and Motivational Speaker committed to serving those in major life transitions such as separation, divorce, single parenting, empty nesting and/or losing a job. Terri encompasses the qualities of Love and Service to others. After leaving her 13 year marriage, she has walked the emotionally challenging path of divorce. With a strong and passionate desire to serve and empower others, she brings unique insight and inspiration from her own life experiences. Terri knows how transformative the aftermath of Divorce, loss, break ups and starting over can be. Emerging free and independent as a single mother of two, she recognized the potential to help hundreds of people transform their heartbreak and grief into clarity, vision, and self-love. Her wisdom, intuition and genuine love for others inspire one to shift out of limiting unconscious beliefs and step into personal strength and empowerment. With her coaching methods, you will move through the sea of emotions and awaken to deep abiding self-love and experience the inner joy that comes from truly loving yourself. Through her own unique experience, Terri approaches everyone she meets with extraordinary compassion and brings deep listening and an open, welcoming heart to each client. Clients experience a deeper understanding of their emotions, compassion and self-love in even just one session, and over a series of sessions, they are able to stand in their own power, asking the universe fearlessly for the love and lives they truly desire, arms and heart open, ready to receive. https://www.youtube.com/watch?v=LY8nhdNDg6Q&pp=ygUPcm9iZXJ0cGxhbmsgNTky Quotes: “When you stay focused on gratitude, it's more difficult to stay in anger, resentment, bitterness, hurt, pain, loss, and grief.” – Terri Rose “Life constantly throws curveballs, and how you respond makes all the difference. Do you let the ball knock you down and stay down, or do you get up and run?” - Terri Rose “Sometimes, the changes that come our way are meant to push us toward something positive. However, how we perceive them depends on our life experiences and mindset.” - Terri Rose Takeaways: 08:14 Self-care is critical during life transitions, even if it's just 15 minutes a day of personal time. 11:58 Nature and sunlight can significantly improve emotional well-being during difficult personal changes. 14:43 Positive affirmations and sticky notes with encouraging messages can help rebuild self-worth after major life challenges. 23:20 People's negative actions often stem from their own pain, not from a desire to hurt you. 29:31 You have the power to choose how you respond to life's challenges and can decide whether to let them defeat or empower you. Resources Roseville, California Meetup: Finding Your Empowered Self through the Divorce Process (Events) Blissify Your Life: Terri Rose, Love & Lifestyle Coach (Official Site) Email: [email protected] Phone: 916-425-8383

Susan Mershon, The Techie Mentor, teaches the strategies, skills & systems you need to design, build & grow a thriving Virtual Assistant business. She explains what you need to know to get over the hesitation of hiring a freelancer, and the many options available to you, for example, a website audit. https://www.youtube.com/watch?v=GNWBDkIVQkk&pp=ygUPcm9iZXJ0cGxhbmsgNTkx Quotes: “For many of us, myself included, we pour so much time and energy into developing our business—through blood, sweat, and tears—that it almost feels like a family member. It's like a baby to us, which creates a trust issue when it comes to handing over control.” – Susan Mershon “You have to understand that your time is more valuable sometimes than doing a lot of the admin or technology work yourself.” - Susan Mershon “If you can find somebody that you can partner and trust with, you can fly because you have a peace of mind that you didn't have before.” - Susan Mershon Takeaways: 01:57 Investing in expert help upfront can save months of trial and error and accelerate your business's financial success. 09:04 Your time is more valuable than struggling with technical tasks you don't enjoy or understand well. 14:13 Business systems are repeatable assets that, when set up correctly, can generate consistent income with minimal ongoing effort. 18:01 Start small with virtual assistants - a two-hour trial can help you build trust and understand their work style without massive commitment. 22:31 Outsourcing isn't about kicking back, but about freeing yourself to focus on business growth and what you're passionate about. Resources The Techie Mentor (Official Site) The Techie Mentor (Freebies) Susan Mershon (Twitter)

Hayk Tadevosyan has an upcoming book called Mind Control: 14 Principles of Achieving The American Dream - Manual to why most successful people feel unfulfilled and what to do about it. He's here to talk about his mindset, belief system including hard work and modeling, and compounding. He also shared the 4 pillars: Family, Fitness, Finances, and Friendships. He's all about dedication, simplicity, and course correction... and is here to explain what it takes to live a life of success and fulfillment. https://www.youtube.com/watch?v=M3L1J4gWdf0&pp=ygUQcm9iZXJ0cGxhbmsgNTkwXA%3D%3D Quotes: “We don't attract what we want in life, we attract what we are.” – Hayk Tadevosyan “Positivity takes practice, and a lot of it has to do with the information you're exposing yourself to.” - Hayk Tadevosyan “To live in the future is to be in fear, and to live in the past is to live in regret. To be happy is to be in the moment.” - Hayk Tadevosyan Takeaways: 04:40 Success isn't just about money, but about balancing family, fitness, finances, and friendships equally. 07:22 Temporary happiness from material things often leads to regret and emptiness. 12:57 Nothing substitutes good old-fashioned hard work and consistent effort. 19:12 We attract what we are, not what we want, so focus on personal growth and positive environment. 23:35 Be careful who you ask for advice, as not all mentors or supporters have your best interests in mind. Resources Hayk Tadevosyan (Official Site) Hayk Tadevosyan (LinkedIn) Hayk (Facebook)

Peter Atherton is a consultant, speaker, and author of the book "Reversing Burnout. How to Immediately Engage Top Talent and Grow! A Blueprint for Professionals and Business Owners." Pete is the President of ActionsProve, LLC and works with high-achieving professionals and business owners to create greater growth and profits through more effective employee attraction, retention, impact, and branding. For more than 20 years prior, Pete was a very successful and accomplished professional civil engineer focusing on designing sophisticated water treatment facilities and major public infrastructure projects. Pete sold his engineering firm ownership to focus on designing systems for professionals and organizations to grow and succeed in more relevant and effective ways. Pete has also served in multiple capacities in the non-profit sector to achieve both local and global impact, and is a co-founder of the 100 Men Who Care chapters for Southern Maine and Knoxville, Tennessee. https://www.youtube.com/watch?v=Dc4FeXpbmK8&pp=ygUPcm9iZXJ0cGxhbmsgNTg5 Quotes: “Money will never fully satisfy. Having the best products and services in our organization will never fully satisfy. We're made for more than that.” – Peter Atherton “We're not made just for provision and being productive in our life. We're going to want to have a sense of mission. We're going to want to be connected to our community.” - Peter Atherton “When people achieve success, many of us get trapped—caught in the comfort, money, and momentum that make it difficult to push forward and grow.” - Peter Atherton Takeaways: 04:36 Having the courage to make career changes requires careful planning and understanding your skills' transferability. 08:26 Burnout isn't just feeling tired; it's a complex mix of work overload, losing passion, and missing out on life. 17:07 Creating daily margin - even just 30 minutes - for self-reflection can help prevent and address professional burnout. 20:45 Successful professionals should expect and plan for career shifts, understanding that being "all in" doesn't mean staying in the same role forever. 31:40 Money and comfort can trap you in a career that no longer serves your personal growth and happiness. Resources Reversing Burnout: How to Immediately Engage Top Talent and Grow (Book) Peter Atherton (LinkedIn) Actions Prove: Strategic Planning & Executive Coaching (Official Site)

John Lee Dumas is the host of Entrepreneurs on Fire, an award winning podcast where he interviews inspiring Entrepreneurs every Monday and drops value bombs every Thursday. With over 2000 episodes, 1.3 million listens every month, and seven-figures of annual revenue, JLD is just getting started. Visit EOFire.com to set YOUR Entrepreneurial journey ON FIRE! JLD tells us about his journey of publishing 2000 podcast interviews in 2000 days, the importance of focus and time management, PLUS why you need to build a following (influence) so that you can network (and collaborate) with others who have a huge following, and network your way to success. https://www.youtube.com/watch?v=g5dU3EVYDig&pp=ygUPcm9iZXJ0cGxhbmsgNTg4 Quotes: “We're always going to be better off combining our forces than trying to just be in a silo and grow alone.” – John Lee Dumas “If you find yourself getting bored with those kind of questions, then you're just in the wrong field, and that's not a bad thing.” - John Lee Dumas “I want my guests to give me their best, and by giving me their best, they're giving the listeners their best.” - John Lee Dumas Takeaways: 02:23 Maintaining personal health and wellness is crucial for sustaining high-energy professional performance. 05:29 Quality trumps quantity when creating content, especially in a crowded digital landscape. 07:46 Building strategic partnerships allows entrepreneurs to grow together by sharing audiences and expertise. 11:29 Preparing interview questions in advance helps guests provide more thoughtful and valuable responses. 13:01 Genuine curiosity and passion are key to avoiding burnout in repetitive professional tasks. Visit Your Big Idea to Flesh Out Your Big Idea in Just 3 Hours

https://www.youtube.com/watch?v=7TQ--a7KrOw Robert Plank from The Checklist Mindset is back with a solo episode to revisit your productivty, mindset, and goal setting! If you'd like to schedule a call with Robert to get a better handle on your time management, delegation, and technology, then reach out at: [email protected] Must Have Tools Second monitor LogMeIn (set a conversion job, check on upload) LastPass (plus iPhone app) Google Drive (share files) Learn a few keyboard shortcut Tool of the Day: Permanent Clipboard for Chrome Making the Time Rewrite goals, write them over and over iPhone notepad, set to lock screen wallpaper Wake up one hour earlier or stay up one hour later, dedicate the time Time block (chunk), automate and schedule Google Calendar (take it seriously, keep the connection strong) The X Factor: 50 days of consistent (small) progress Four Daily Tasks: plan tomorrow, today. Motivation Record a podcast episode or Facebook Live as a sort of talk therapy Four Daily Tasks: don't lose momentum & adjust Accountability partner: YouTube video, Skype call, text, follow-up at the end of the day Countdown timer Camtasia Babysitter Google Calendar Set work hours Time blocking: batching/chunking Quotes: “If you ever look up the difference between people who are frustrated and don't make money versus people who are happy and make a lot of money. One of the biggest correlations is that the people that make money read instead of watching TV.” – Robert Plank “Not having a plan is as absurd as driving across the country—or through unfamiliar streets—without a GPS, a map, or even paying attention to street signs.” - Robert Plank “We often complicate things for ourselves and hide behind that complexity. We say, "I've got so much going on." But is that really true? Did you actually accomplish a lot today, or did you just move things forward without real progress?” - Robert Plank Takeaways: 00:24 Cutting out time-wasting activities like live TV can dramatically improve personal productivity and free up hours for meaningful work. 18:24 Using a password manager like LastPass helps create strong, unique passwords while simplifying online security. 24:05 The X Factor technique of tracking daily progress with a 49-day grid can help maintain motivation and build consistent habits. 33:55 Focusing on just four critical daily tasks prevents overwhelm and ensures meaningful progress in your work. 41:50 Batching similar tasks together is more efficient than switching between different types of work throughout the day.

Phil Singleton is a web designer, an SEO expert and an award-winning author. Since 2005, Phil has owned and operated a digital agency based in Kansas City. In 2016, Phil and John Jantsch, of Duct Tape Marketing, co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. It's also been featured on MSNBC and was named by Forbes as the #1 SEO book on its list of “Essential SEO Books for Every Startup to Read”. Phil is also the author of a popular WordPress SEO plugin that has been downloaded over 100,000 times in the last year. Phil's latest startup venture, Podcast Bookers, is a service that helps marketers and executives get booked on established podcasts as way to develop authority and personal branding, improve SEO, and most importantly, generate new leads and sales. https://www.youtube.com/watch?v=kjl8n4D7-uw Quotes: “I've never done anything that provides as much bang for the buck as getting booked on established podcasts.” – Phil Singleton “If you’re into blogging, podcasting, or being a podcast guest, step back and analyze the entire process. Look for ways to optimize and unlock additional benefits—that’s how you can amplify its impact significantly.” - Phil Singleton “I'm not a really good salesperson in terms of selling other people stuff, I only sell what's working for me.” - Phil Singleton Takeaways: 01:37 Podcast guesting offers massive marketing benefits with minimal effort, providing SEO boosts, audience exposure, and reputation management. 17:32 Podcast appearances can help push down negative online content and improve personal branding. 20:14 Transcribe and repurpose podcast episodes as blog content to maximize SEO potential. 30:19 Always aim to deliver high-value content when appearing as a podcast guest, focusing on educating rather than direct selling. 34:47 Build your own podcast to capture subscribers and create a complete content marketing ecosystem. Resources Podcast Bookers (Podcast Booking Service) SEO for Growth (Book) Kansas City Web Design & SEO (Service)

Dan Janal helps leaders build their brands with books. He has written more than a dozen books. His latest book is called "Write Your Book in a Flash: The Paint-by-Numbers Systems for Writing the Book of Your Dreams - Fast!" When Dan helps thought leaders and business executives write their books, he helps them take their businesses to the next level and exert greater influence. Dan has spoken everywhere from Beijing to Budapest, from Brazil to Boston. He taught classes at Berkeley and Stanford. He was president of his National Speakers Association chapter in Minnesota. He holds bachelor's and master's degrees in journalism from Northwestern University. Dan was an award-winning daily newspaper reporter and business newspaper editor who interviewed President Gerald Ford and First Lady Barbara Bush. https://www.youtube.com/watch?v=K1NHiOBHHeU Quotes: “Good is good enough and perfection is the enemy of done.” – Dan Janal “The purpose of a book, especially for an entrepreneur, is a big business card. It's a way for your prospects to get to know, like and trust you, so they want to do business with you.” - Dan Janal “No one wants to read the encyclopedia about a specific topic. The purpose of the book is to solve a problem. That's the only reason why anyone will read a book or buy a book is to solve a problem.” - Dan Janal Takeaways: 04:18 Writing a book doesn't require being super motivated every single day; you can fill in outline pieces when inspiration strikes. 05:38 Overcoming mental blocks is crucial - writers shouldn't accept "writer's block" as a legitimate excuse to stop working. 17:29 A business book should solve a specific client problem and serve as a powerful marketing tool, not an exhaustive encyclopedia. 21:15 Books today are most effective when they're short, targeted, and quickly consumable by busy professionals. 26:55 You can write a book using existing materials like blog posts, quotes, and transcripts instead of starting from scratch. Resources For Information About His Book Coaching, Developmental Editing Or Ghostwriting, Go To: Write Your Book In A Flash (Website)

One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads. Lindsey is the founder and CEO TrafficAndLeads.com that specializes in driving traffic, getting leads and the art of nurturing leads to become lifelong clients. One-Click Lindsey is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging … the list goes on. She knows how to utilize the myriad of online marketing options to generate more traffic and leads which produces more paying clients. One Click Lindsey is here to unpack the C.L.I.C.K. technique, which stands for: Curiosity (content) Landing Page (professional, mobile, Google Analytics, Facebook pixel) Irresistible Offer Cultivate (follow-up) Keep Going She also explains the 5-day launch challenge and her strategy of creating a "local" city-based podcast to talk to potential clients. https://www.youtube.com/watch?v=slKehRfZdY0 Quotes: “The more you email market, the better. What I don't want you to do is email three times in a week and then not email them for six months. That is not going to work.” – Lindsey Anderson “Don't get caught up in the stats. It's all about relationships. Just focus on one-on-one relationships and your business will grow.” - Lindsey Anderson “People do business with people, and not just dry, stuffy people sharing facts.” - Lindsey Anderson Takeaways: 02:34 Consistent, simple content creation beats perfect, overthought marketing strategies. 06:50 Use multiple content pillars to keep your marketing fresh and personal. 24:01 Focus on steady, long-term marketing efforts rather than seeking instant results. 29:07 Create urgency and engagement through time-limited, interactive challenges. 36:05 Build genuine relationships by helping others without expecting immediate returns. Resources The CLICK Technique (Book) Traffic and Leads (Podcast) PDX Small Business Network (Podcast) One Click Lindsey (Official Site)

Trevor Crane is an 11 time #1 international bestselling author and the founder of Epic Author Publishing. He is the also host of the GreatnessQuest.com podcast and co-founder of SuperKidsBooks.com. Trevor's mission is to help publish 1000 new authors and help people take their LIFE and their BUSINESS to the next level – no matter how successful they already are. Since 2003, Trevor has been a trusted business adviser, coach and mentor. He is president of Step Up Strategies, Inc. and together with his team, they help companies outperform, outsell, and outlast the competition through systemic and strategic consulting, coaching, training, marketing and support. He helps his clients generate MILLIONS OF DOLLARS in bottom line profits. Trevor leads mentoring and mastermind programs for service based professionals and entrepreneurs with his wife, Robyn Crane. Trevor is also a sought after speaker, trainer and coach. His unique commonsense approach, along with his humor, wit, and infectious energy, allows him to connect with any audience. https://www.youtube.com/watch?v=txI-Rvrn1PM Quotes: “Money is simply a measure of the greatness, goodness, and contributions you provide to others. It is a privilege and an honor to receive it, and it becomes your moral duty and responsibility to seek substantial wealth to make a greater impact.” – Trevor Crane “If all you do is try to stay within the lines and make everybody happy, you will lose. So, to have the courage, stick your head up and go out and get something.” - Trevor Crane “The hero is the person that has the courage and the intelligence to ask for help, receive it, and then walk the golden brick road.” - Trevor Crane Takeaways: 04:40 Your book must have a clear next step for readers, not just be a standalone product. 06:57 Success comes from understanding who your book is for, what problem it solves, and what results it delivers. 18:56 Build a platform and audience that grows with each book, creating a self-sustaining marketing cycle. 22:21 Craft a clear, concise audio logo that explains who you help, what problem you solve, and the results you deliver. 39:40 Stop hiding and start promoting; waiting for perfect conditions means missing opportunities to connect with your audience. 54:30 Have the courage to be seen and heard, even if it means being polarizing or facing potential criticism. Resources High Paying Clients (Free Book) Big Money With Your Book without Selling a Single Copy (Free Book) Trevor Crane (Official Site)

Christopher Lochhead, author of Play Bigger (and now, Niche Down) is THE person to listen to if you're looking for the courage to stand out (in your life and business) using what's called "category design." If you'd like to become LEGENDARY by carving out your own category -- in the same way Apple, 5 Hour Energy, CarMax, Goldiblocks, and The World's First Arcade Bar (Barcade) did -- then you'll need to market AND redesign the problem you're solving so you can't be compared to anyone else. Teach the world to think in a different (NOT better) way! https://www.youtube.com/watch?v=lxPRBtDRk5A Quotes: “Legendary entrepreneurs are intuitive category designers. They realize that the way they're going to be successful is actually not marketing a product and its features, but marketing a problem and a point of view about why that problem matters.” – Christopher Lochhead “Legends don't want to be compared to anyone else. They want everyone that comes after them to be compared to them. They want to break and take new ground.” - Christopher Lochhead “The number one problem in business today is failure to niche down or set a different way. Nobody buys a solution without a problem.” - Christopher Lochhead Takeaways: 03:24 The most impactful innovators don't compete in existing markets - they create entirely new ones by reimagining problems. 05:46 Stop trying to be better than competitors. Create a unique market category that solves problems differently. 12:03 Successful entrepreneurs evangelize a problem, not just sell a solution. They teach people to see challenges from a new perspective. 29:28 Niching down isn't just for big companies. Small businesses and individuals can carve out specialized spaces by focusing on specific problems. 35:30 Your unique difference is your greatest strength. Have the courage to stand out and create your own path. Resources Legends and Losers (Podcast) Niche Down: How To Become Legendary By Being Different (Book) Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (Book) Christopher Lochhead (LinkedIn)

Certified Military Relocation Pro, Wonder Woman Adventurer, Speaker and Author of the #1 Best Seller How To Get Approved for the Best Mortgage Without Sticking A Fork in Your Eye. Elysia Stobbe has closed more than $250 million in residential mortgage loans during her career. Through diligence and great service to her clients, Elysia not only survived, but actually thrived during the mortgage crisis that began in 2006. Through a relentless and never-ending commitment to customer service and integrity as a core value, Elysia has built a successful mortgage business in the midst of the industry's tightening regulations. Elysia has moved 10 times and has a unique perspective that she brings to her real estate business. In addition, Elysia has bought and sold over 30 properties as a real estate investor. She tells us how to maximize your potential, prevent stagnation, and challenge yourself to break through limits and reach new heights. Elysia shares her daily routine, tips on staying organized, and five secrets to money and business success: pay yourself build cash reserves get access to lines of credit BEFORE you need the credit create a SEP IRA know your exit strategy https://www.youtube.com/watch?v=5WIQ1tSYsyA Quotes: “If you're not growing, you're dying. Sticking to the status quo leads to boredom, much like neglecting exercise causes muscles to atrophy.” – Elysia Stobbe “Your thoughts become your words, your words become your actions, and your actions become your reality.” - Elysia Stobbe “There really is no easy street to becoming financially free. It is hard work, but you need the tools, and you definitely need the motivation to make that happen.” - Elysia Stobbe Takeaways: 01:10 Technology is changing fast, and businesses must anticipate future trends to stay competitive. 06:57 Passion and commitment are essential for building a successful business that you truly enjoy. 18:57 Practice daily gratitude and create a morning routine that energizes and focuses you. 21:33 Break down big goals into smaller, manageable steps to maintain motivation and progress. 30:25 Always have a clear exit strategy when building a business to ensure long-term financial security. Resources How to Get Approved for the Best Mortgage Without Sticking a Fork in Your Eye (Book) Elysia Stobbe ~ Mortgage Marketing Coach and Mentor (LinkedIn) Elysia Stobbe (Twitter)

Isaac Tolpin is one of the Founders of ConveYour.com, the #1 Micro-Learning platform for influencers and companies. He's a tech entrepreneur and futurist at heart, on a mission, enabling brands to authentically connect and inform at scale with over 105 million in combined revenues from the companies he's helped build. His success comes from understanding the relationships between human behavior, business and technology. This expertise has helped celebrity influencers and companies to transform their knowledge into humanized digital training. He refuses to waste his life achieving the world's definition of success that leave so many empty, but instead does what matters through the projects he's involved with, those he serves, and the family he leads. https://www.youtube.com/watch?v=9dfXU7Sl3cw Quotes: “Technology has come so far that people building courses shouldn't create something that bores people to death. Whether it's in a company or you're selling your information, leveraging your content, the experience matters as much as the content matters.” – Issac Tolpin “Money is a poor motivator because it'll motivate you for a while, but it doesn't necessarily motivate you to create the things that really matter.” - Issac Tolpin “If you're not authentic in every aspect of your life, people will quickly sense it and be turned off, often without understanding why.” - Issac Tolpin Takeaways: 04:40 Making online courses fun and interactive is more important than having perfect, polished video production. 07:20 Gamification works across all ages by tapping into people's natural desire for recognition and achievement. 16:50 Earning rewards through points creates a more meaningful learning experience and filters out less committed participants. 21:00 Being authentic in business and personal life is crucial for building genuine connections with people. 23:15 Chasing money alone will not sustain motivation; meaningful purpose is essential for long-term success. Resources ConveYour (Gamified membership sites) Isaac Tolpin: Build More Than a Business (Official Site) Isaac Tolpin (LinkedIn) Isaac Tolpin (Twitter)

Skip Weisman, The Leadership & Workplace Communication Expert, spent the first 20-years of his career leading professional baseball organizations, 16 as CEO. That experience in professional sports allows him to connect championship performance in sports to championship performance small business, Bringing the Right People Into the Right Environment to Deliver the Right Results! Skip’s powerful leadership communication strategies, combined with his Championship Game Plan and Playbooks, bring championship performance to work environments in every industry. Despite his sports background, Skip connects with every type of audience because his experiences, stories and lessons come from your typical office environment anyone can relate to. https://www.youtube.com/watch?v=LrTIvPR-3_k Quotes: “To achieve championship performance in sports, communication, trust, and respect among coworkers and colleagues are vital.” – Skip Weisman “Every problem, frustration, upset, and success in business is ultimately rooted in some form of communication.” - Skip Weisman “People want to do a good job; they care about you, as well as the present and future state of your company.” - Skip Weisman Takeaways: 06:55 Preparation and early planning are critical for business success, even months before a major event or launch. 14:00 Employees want to contribute and care about the company when given trust and meaningful responsibilities. 16:49 Small businesses can benefit from neutral third-party assessments that help break down communication barriers. 22:47 Communication problems are the root cause of most workplace challenges and conflicts. 24:40 Creating a positive work environment requires listening to employees and giving them a genuine voice. Resources The 7 Deadliest Communications Sins (Book) Skip Weisman Speaks (Official Site) Skip Weisman - Getting Employees to Think Beyond the Paycheck (LinkedIn)

Michael Dinich is the founder of Your Money Geek and he helps people retire early by reducing taxes, fees and costs. He blogs about personal finance and he’s here to share the latest tactics, tips and strategies entrepreneurs need to know about regarding personal finance, tax planning, life insurance and health insurance. https://www.youtube.com/watch?v=JVGtbCidAvs Quotes: “Dollars are not merely money; they represent moments you exchanged for a better future.” – Michael Dinich “The tax code is more complicated than many people realize, with various phase-outs, exemptions, and factors based on your income.” - Michael Dinich “Life often unfolds in the middle, but balanced and fair headlines don’t usually attract clicks.” - Michael Dinich Takeaways: 01:39 Tax planning should be a year-round strategy, not just a once-a-year event during tax season. 03:56 Entrepreneurs need flexible financial strategies that adapt to changing income levels and business conditions. 14:05 Health insurance costs can be significantly reduced by carefully managing your modified adjusted gross income. 20:25 Finding the right financial professional requires research and understanding your specific business needs. 22:10 Life insurance offers more than just a death benefit - it can be a strategic financial planning tool for retirement and business financing. Resources Wealth of Geeks (Financial Planning) Michael Dinich (Blog) Michael Dinich (LinkedIn)

Kevin Koskella from Work Hero is an online entrepreneur and digital nomad. He decided he wanted to be free of the corporate world when he lost his job after the dot com bubble burst.With a history of competitive swimming, he returned to the water and started doing part time work as a swim instructor and personal trainer. In 2005, he turned Tri Swim Coach, his business teaching swimmers to become triathletes, into a full time, location independent, online business. Today he works with entrepreneurs around what he teaches triathletes: you need experts so you can be the most successful. That’s why in 2017, Kevin founded Work Hero, a service that helps online entrepreneurs by accomplishing their design and technical tasks so they have the freedom to focus on the work they do best. For a flat monthly rate, teams of experts focus on the annoying and technical tasks that business owners should not have to deal with. https://www.youtube.com/watch?v=EzBPZK-IrNI Quotes: “I look at the options and decide that the only thing I truly want is to have a business that offers some level of freedom.” – Kevin Koskella “If you have all day to complete a task, you end up being less productive because you think you have 8-10 hours, allowing you to spread the work out.” - Kevin Koskella “Starting something on the side might be overwhelming when you're working eight or nine hours a day at a company, but it can push you to focus and avoid wasting time.” - Kevin Koskella Takeaways: 05:14 Breaking down complex projects into smaller, manageable tasks helps overcome overwhelming challenges in business. 11:31 Creating a minimum viable product and gradually improving it is a smart strategy for entrepreneurs. 19:43 Persistence and patience are crucial when transitioning between different business models or product types. 22:06 Personal frustration with corporate work can be a powerful motivator for building your own business. 27:17 Starting a business on the side while working a full-time job can be an effective way to build momentum and learn without financial risk. Resources Work Hero (Flat monthly fee for unlimited technical tasks and graphic design) Freedom Lovin' (Podcast) Tri Swim Coach (Triathlon Training for Beginners) Kevin Koskella (LinkedIn)

Lee Richter is an award winning, dynamic business innovator and a visionary recognized again by the San Francisco Business Times as one of their Top 100 Women Business Leaders in 2017. For more than 25 years, she has launched a dozen successful businesses in the financial, education and lifestyle sectors. Her unique vision and drive revolutionizes business as her companies produce hundreds of jobs, educate tens of thousands of people and make millions in revenue. https://www.youtube.com/watch?v=YlCV9GCStv8 Quotes: “The more we build our relationships, the more we know like and trust each other and want to do business with each other.” – Lee Richter “If we stay intensely focused on what we desire, the individuals in the room who align with that frequency will naturally and inevitably be drawn to us.” - Lee Richter “Just take one step toward your goal—perhaps just the next step. It doesn’t have to be the entire goal at once.” - Lee Richter Takeaways: 01:16 Focus on building relationships that create trust and open doors to new opportunities. 02:02 Pay attention to mentor moments that can provide critical insights for personal and professional growth. 06:08 Break down big goals into smaller, manageable steps to avoid feeling overwhelmed. 09:19 Create a network of expert "pillars" who can guide people toward their specific goals. 26:40 Spend 80% of your time on marketing and high-level connections that can drive business success. Resources Holistic Veterinary Care and Rehabilitation Center (Site) Go Ask Lee: Turn Your Business into a Multi-Million Dollar Business (Official Site) Richter Design Group: We Inspire Entrepreneurs (Site) Lee Richter (Facebook) Lee Richter (LinkedIn) Lee Richter (YouTube) Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company by James Collins (Book)

Duane Forrester is the Vice President of Industry Insights for Yext, leading industry outreach, evangelism and authorship for the company. He's here to talk to us about voice search, structured data, artificial intelligence, position zero, integrating your app (or website) into Alexa, and so much more. Duane is is the author of two books: How To Make Money With Your Blog & Turn Clicks Into Customers. He's written for publications ranging from SearchEngineLand and DuctTape Marketing, to Entrepreneur Magazine, the New York Times and Inc. He actively advises startups and large corporations, and even spent time advising the staff who maintain the White House's websites. https://www.youtube.com/watch?v=trSozGI9yn0 Quotes: “Human beings are lazy, so anything we can do that allows us to get more for doing less, we will adopt that. There's no question about it.” – Duane Forrester “The technology is remarkable, but the real focus lies in how it is transforming consumer behavior, which directly impacts businesses across the board.” - Duane Forrester “You cannot control the UI of the future. You can't control the artificial intelligence layer that's on those services, but you can control the data layer, and that's the critical point.” - Duane Forrester Takeaways: 04:32 Voice search technology is rapidly evolving beyond basic commands like checking weather or time. 08:14 Smart home features solve practical problems, even if they seem like first-world conveniences. 15:11 Future consumers will judge businesses by their digital accessibility and online reputation. 21:46 Websites must focus on user experience and answering customer questions rather than complex design. 26:49 Businesses need to adapt to new technologies now or risk becoming obsolete. Resources Yext: Control Your Brand Across the Digital Universe (Official Site) Duane Forrester (Blog) Duane Forrester (LinkedIn) Duane Forrester (Twitter) Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue (Book) How to Make Money with Your Blog: The Ultimate Reference Guide for Building, Optimizing, and Monetizing Your Blog (Book)

Renee Balcom is the CEO of Renee & Company and has proven to be a serial entrepreneur. During her time in Oregon Renee found that her true passion and mission is to change the cultural point of view about aging. Often you will hear her exclaim that ageism is the last acceptable form of discrimination in our society. After working with hundreds of Elders, Renee came to realize that most of the information being provided to us about aging is wrong - most of our beliefs about getting older is wrong. She's here to explain how to find a new calling, take care of your health, and stay motivated/productive at any age. https://www.youtube.com/watch?v=BQFbywqW9o0 Quotes: “As we age, there's this idea that we're all going to kind of go into wheelchairs and walkers and be sitting in corners, and that's absolutely not necessary. We can move through our life with vitality and energy.” – Renee Balcom “When we get in front of the doctor, oftentimes we forget, or our mind goes into a different space. We have fear, and we deal with white coat syndrome, and we don't always articulate ourselves.” - Renee Balcom “I'm not in the world of acquisition anymore, so I don't need to acquire any more stuff. I have what I need.” - Renee Balcom Takeaways: 04:40 Health advocates can help patients navigate complex medical systems and reduce stress during challenging diagnoses. 12:15 Retirement isn't about stopping work, but finding new ways to contribute and stay purposeful. 20:30 Writing down key points before doctor appointments helps ensure clear and comprehensive communication. 26:50 Aging doesn't mean decline; with moderation and self-care, people can maintain vitality and clarity at any age. 33:40 Patients should feel empowered to pace their medical appointments and ask doctors to slow down and discuss concerns. Resources Phone number: 541-661-2369 Email address: [email protected] Renee & Company (Official Site) Renee Balcom (LinkedIn) Renee Balcom (Facebook)

Ace Chapman is the ultimate authority when it comes to buying and selling businesses. He's back on the show to discuss creative deal-making and the latest developments in acquiring online businesses. https://www.youtube.com/watch?v=8VZeV5NVAO4 Quotes: “If you have two very savvy people, the easiest people for me to do the best deal with is when I'm dealing with somebody who owns a $5 million business.” – Ace Chapman “The last thing you want to do is change a bunch of things at once.” - Ace Chapman “It's one thing to start at zero. It's another thing to start out behind, lower than zero, because you're losing money in a deal.” - Ace Chapman Takeaways: 04:40 Successful business acquisitions require patience and minimal initial changes. 05:50 Internet businesses are becoming more stable and less risky investments. 17:00 Treat a new business like a franchise system - follow existing successful processes. 20:16 Change only one business factor at a time to accurately measure impact. 22:51 Spend the first 6 months learning the business before attempting any modifications. Resources Ace Chapman: Business Acquisition Consultants (Official Site)

Chris D. Bentley is a Dallas Realtor with over 15 years of experience in selling real estate in multiple states. He is a member of the Rogers Healy team, widely recognized as one of the premier real estate companies in the Dallas and Fort Work areas, and the author of 2 books: 7 Home Buying Misconceptions: What Every Home Buyer Needs to Know, and 7 Tips to get the Highest Value for Your House: What Every Home Seller Needs to Know. Since Chris began his real estate career in 2003, he has been committed to providing outstanding service and value to buyers and sellers. In that time he has closed over 40 transactions, all an enjoyable experience! He is highly passionate about client satisfaction and his goal is to educate his clients so that they make the best possible decisions and get a great deal.Chris survived the Real Estate Market Collapse in 2008 as well as a bankruptcy and being broke on multiple occasions. He has since transformed his hardship into success and is now sought after for his expertise on the current real estate market, fix and flip investment properties, and assisting first-time home buyers by providing them with honesty and service that is unmatched.Chris’s experience and knowledge offers your listeners valuable information that will benefit them in their future home buying, selling, and investing endeavors. https://www.youtube.com/watch?v=yekQEh7i6pM Quotes: “I always recommend always being cash positive, and then go into the house, and then do whatever you want to do from there.” – Chris Bentley “I deal with a lot of first-time homebuyers, so I come across all kinds of different scenarios, but the thing for me is that I tell everyone, just get in.” - Chris Bentley “I'm in the game for long term. So even though I sold that person's house, I know they're going to be moving back at some point, and then they're going to rebuy the house. I want to be the first person that they think of.” - Chris Bentley Takeaways: 02:09 First-time homebuyers should focus on getting into a home with minimal upfront costs while maintaining financial flexibility. 16:05 Always maintain a cash buffer of 6 months of mortgage payments to protect against unexpected financial challenges. 19:35 Real estate success depends more on understanding market dynamics and client needs than on flashy marketing. 25:14 Neutral home design and decor significantly improve resale potential and buyer appeal. 28:17 Prioritize long-term relationship building over short-term sales by providing exceptional, transparent communication. Resources Chris D. Bentley (Official Site) Chris Bentley (Facebook) Chris Bentley (YouTube)

Alicia Reygn Patterson is the owner of Sound Through Music, a children's educational entertainment (edu-tainment) company that teaches science with the aid of musical theatre. She's a singer songwriter, play-write, local tv producer, and a mom of 5 as well as a NYC school bus driver. She's here to share her story about creating a YouTube series and public access show to teach science to kids in a fun way: how she developed the idea, marketed it, persisted and turned it into a reality. https://www.youtube.com/watch?v=wv2Vp3HBL_0 Quotes: “If you don't know what you're doing, put your money aside and get somebody that knows what they're doing.” – Alicia Patterson “When you're doing things, you have to set a deadline. You can't simply say, I'm going to do this or that. You must always give yourself a specific deadline and say, I'm going to do this, and I'll have it done by this particular day.” - Alicia Patterson “You have to be persistent in life. If it's something you truly want, you can't give up. You must keep going and never stop.” - Alicia Patterson Takeaways: 03:57 Science and learning are endless opportunities for creativity and exploration. 11:01 Finding what kids already love and adapting learning to their interests makes education more effective. 22:58 Successful projects require disciplined persistence and a clear, focused vision. 30:48 Hire experts for tasks you don't understand, especially in digital marketing and online presence. 35:01 Choose work that feels enjoyable, so it doesn't feel like work at all. Resources At The Wave: Sound Through Music (Official Site)

Casey Stubbs is an expert on digital cryptocurrency, including Bitcoin. He's here to talk about how to educate yourself, continually invest, and have the correct money mindset. https://www.youtube.com/watch?v=BnHysdUZCE4 Quotes: “Whenever you earn a profit, be grateful for it, and plan a new strategy to determine the source of your next investment.” – Casey Stubbs “If you're just listening to one source, you're really missing the boat.” - Casey Stubbs “I'm going to take this money and I'm going to invest it, because it's going to sow a fruit. I'm going to reap a harvest later on.” - Casey Stubbs Takeaways: 11:03 Cryptocurrency is a digital-only currency that requires ongoing research and community involvement to understand and invest wisely. 14:48 Always invest only 90% of your income, using the remaining 10% to create additional revenue streams. 17:59 Choose investment paths that align with your existing knowledge and personal interests to increase your chances of success. 24:00 Surround yourself with people who are actively pursuing financial growth to expand your own opportunities. 31:28 Execution matters more than having multiple unfinished ideas or projects. Resources Cashflow Hacking (Podcast) Finance and Markets (Official Site) Casey Stubbs (LinkedIn) The Richest Man in Babylon (Book)

Mariel Miller has 27 years experience in the franchise sector. She uses her rich background to provide franchise-related advice and coaching to potential entrepreneurs and educates them on thoroughly vetting franchise opportunities through her firm The Franchise Advisor. Her in-depth coaching is free of charge for the curious to the serious candidate. Popular with those seeking semi-passive, scalable and quality of life opportunities, she expertly guides clients through a personal yet efficient discovery process, education and franchise search. https://www.youtube.com/watch?v=s8NrtZsEP1M Quotes: “The worst thing, I believe, is living with regrets and reaching a point where you say, ‘If only I had paid attention to that.” – Mariel Miller “Ninety percent of the time, people end up in a business they would never have uncovered or considered on their own, something they might have avoided or overlooked entirely.” - Mariel Miller “Franchising is only a way to get somewhere. We need to know where you're looking to go.” - Mariel Miller Takeaways: 01:35 Franchising offers a faster, more supported path to business ownership compared to starting from scratch. 04:43 Franchising can be financially accessible, with investment ranges from $75,000 to $750,000 and often requiring only 10-30% cash injection. 14:08 Successful franchise exploration requires understanding personal goals, lifestyle preferences, and potential income expectations. 28:11 The franchise selection process is methodical, involving personal assessment, objective research, and careful validation of business potential. 32:34 Franchise opportunities exist in over 70 different economic categories, far beyond traditional food and retail sectors. Resources Contact Mariel directly: [email protected] Phone number: 732-298-0900 The Franchise Advisor (Official Site)

Serial entrepreneur Jeet Bannerjee from The Income Incubator knows what it takes to commit and take action. He unpacks how to have fearlessness and foolishness, fail fast, find the disconnect gap that your business fills, discover your strengths and weaknesses, build a team that excels, stay uncomfortable, chunk out your day, and achieve massive online business success. https://www.youtube.com/watch?v=YGBpZjbwuUk Quotes: “Life will never be perfect. As you grow older, challenges increase, so stop waiting for the ideal moment and start taking action right away.” – Jeet Banerjee “Men lie, women lie, but numbers don't.” - Jeet Banerjee “Some people really want to do something, but they just never end up taking action.” - Jeet Banerjee Takeaways: 05:43 Hearing "no" repeatedly is part of the entrepreneurial process, and persistence is crucial to finding your first "yes". 11:28 Playing the numbers game means making enough calls and not getting discouraged by initial rejections. 15:23 Getting too comfortable with current success can stop business growth; always strive to push beyond current limits. 18:03 Waiting for perfect circumstances will prevent you from starting; the best time to begin is now. 33:33 Starting entrepreneurial efforts early provides invaluable experience and opportunities for learning. Resources Jeet Bannerjee (Official Site) The Income Incubator (Business Building Academy) Jeet Bannerjee TEDx Talk: If Not Now, When? (YouTube) Limitless Thinking: How One Young Entrepreneur Found Success With No Degree, Experience or Money (Book) Jeet Bannerjee (LinkedIn)

Jeremy Slate is the founder of the Create Your Own Life Podcast, which helps entrepreneurs live the lives they know they were meant to. He studied literature at Oxford University, Specializes in using podcasting and new media to create celebrity and was ranked #1 in iTunes New and Noteworthy and #26 in the business category. After his success in podcasting, Jeremy Slate and his wife, Brielle Slate, found Command Your Brand to help entrepreneurs get their message out by appearing as guests on podcasts. https://www.youtube.com/watch?v=J9DeV_ywSx0 Quotes: “You have to be willing to serve the audience. You have to be willing to serve in the way that that host needs you.” – Jeremy Slate “You have to ensure, first and foremost, that you're niched down enough, as larger podcasts might not always be the best fit for you.” - Jeremy Slate “As long as you have a great product and consistently deliver it, increased sales will allow you to hire more salespeople to manage those leads effectively.” - Jeremy Slate Takeaways: 06:36 Podcast guesting requires a strategic approach with three key components: personal story, clear message, and a focused call to action. 17:11 Consistently appearing on podcasts (1-2 per week) increases your chances of being discovered and gaining visibility. 24:48 Smaller, niche podcasts often provide more engaged audiences than large, generic shows. 26:47 Always promote your podcast appearances to help both yourself and the podcast host. 28:11 Having a team or support system can help manage the podcast guesting process more effectively. Claim Your Free Worksheet: Crack the Code and Translate Your Message into Money

Chris Miles the Cash Flow Expert is BACK to tell us how to get our money right, as entrepreneurs. In order to achieve abundance, you must live below your means, model what works, pay off debt, and make your money work for you. Chris explains his insights about relaxing, being confident, playing the numbers game, and gratitude. https://www.youtube.com/watch?v=tpP8uJ3a49M Quotes: “Find your own unique voice—one that truly sets you apart and resonates with others, drawing them to appreciate and connect with you.” – Chris Miles “Principles are eternal. They never change—creating value for people, focusing on adding value, and doing what's right remain constant.” - Chris Miles “Abundance attracts money where scarcity repels it.” - Chris Miles Takeaways: 03:53 Prioritize breaks and rest to maintain peak productivity, avoiding constant hustle. 10:31 Build your business while keeping your day job as a financial safety net. 33:06 Find and express your unique business voice instead of copying others. 42:42 Approach business with an abundance mindset, not from a place of desperation. 44:34 Focus on delivering genuine value to clients rather than forcing sales. Resources The Science of Getting Rich (Book) The Chris Miles Money Show (Podcast) Money Ripples (Official Site)

Gavin Bell is a Facebook ad expert who's here to share his story about how he was able to build a huge following through content creation (weekly vlogs), retargeting, and creating shareable content. He also explains his ad strategy and thought process when it comes to setting ad goals, creating content, and targeting your audience. https://www.youtube.com/watch?v=KP_iYYBpuKw Quotes: “I'm a big fan of what I call embracing the messy. If you start creating videos now, you might not be great on camera, but you're accepting that. You're saying, ‘I’d rather have a few grammatical errors and still get something out there.” – Gavin Bell “At the end of the day, it has nothing to do with Facebook ads. It’s all about human psychology, communication, and relationship building.” - Gavin Bell “We engage through multiple touch points to understand people better and prefer to hear more from them before deciding to make a purchase.” - Gavin Bell Takeaways: 06:47 Creating perfect content is outdated; getting something out quickly matters more than endless revisions. 11:18 Make content that strangers would want to share, not just content about yourself. 20:35 Facebook ads aren't magic; they still require understanding human psychology and building relationships. 23:46 Successful Facebook advertising starts with clear goals, targeted content, and knowing your audience. 27:51 A basic advertising funnel involves creating content, retargeting interested viewers, and nurturing leads through email sequences.Resources The Ultimate Facebook Advertising Blueprint (Free Report) Gavin Bell: International Speaker, Entrepreneur and Vlogger (Official Site) Gavin Bell (LinkedIn)

Paul Minors has a lot to say about productivity, business, self-improvement, automation, optimising your time and income to live life on your own terms. He’s a “virtual consultant” and helps businesses setup and use tools like Asana, MailChimp, Pipedrive and Zapier. He's here to explain how to transition from an unorganized "slap-dash" email-based system into a tool like Asana, how to train your team to use it AND roll it out. https://www.youtube.com/watch?v=DG6Vlm9XBRs Quotes: “When you have too many projects, it becomes much harder to track who is doing what, as you need to check more places.” – Paul Minors “You’ll never have everything—like the structure or details—perfect from the start, so you might need to let things evolve as you go.” - Paul Minors “Business productivity and efficiency increase when communication is integrated directly with the work that needs to be done.” - Paul Minors Takeaways: 01:30 Communication should be tied directly to specific work tasks to improve overall business efficiency. 03:36 Rolling out new software requires a strategic plan, not just dumping tools on a team without guidance. 10:58 Project management tools like Asana can replace email communication, creating clear accountability and transparency. 18:05 Having an internal "tool champion" can help teams successfully adopt and use new productivity software. 24:14 Sales CRM tools like Pipedrive help businesses track lead conversion rates and understand their sales process more effectively. Resources Paul Minors (Official site, Asana/PipeDrive/Zapier/MailChimp Consultant) Asana (Task Tracker) PipeDrive (Customer Relationship Management System for Sales) MailChimp (Email Marketing Platform) Zapier (Workflow Automation)

Steve Miller is the author of the Amazon #1 best seller, UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition. He's the guy who teaches small to mid-size businesses how to get people to give them money, and he's here to tell us how to innovate and disrupt our industry by doing what others can't (and won't) do. https://www.youtube.com/watch?v=DDl7ovOpZX4 Quotes: “Bad marketers are just marketers who look at their competition and copy what they're doing.” – Steve Miller “The way to get new ideas is to force yourself to be observant of other experiences.” - Steve Miller “A lot of success is through testing, but I certainly wouldn't bet on basically going off in a direction that is a complete 180 direction from where we've been.” - Steve Miller Takeaways: 02:02 Lazy marketers compete on price, while innovative businesses create unique experiences that can't be easily copied. 05:25 Look outside your industry for marketing inspiration and "steal genius" from unexpected sources. 17:52 Focus on maximizing your current business lane before expanding into new areas. 31:20 Before making big changes, always ask your customers what they think to avoid confusion and potential backlash. 36:45 Writing a book is the best marketing tool to build credibility and open new opportunities. Resources Uncopyable: How To Create An Unfair Advantage Over Your Competition (Kindle Book) Uncopyable The Book (Official Site) The Adventure (Site)

Colleen Keith is a Graphic Designer and Wordpress Stylist that offers reliable and versatile creative design services to entrepreneurs, startups and growing companies. Truly believing that you must be the change you want to see, she only works with and supports clients that are making a positive change in society and the world. While now based in Germany, she's originally from Vancouver and started her business in Sydney, Australia. Colleen tells us what we need to know about WordPress, especially how to make a website look great by starting with the "demo" in any theme. She also explains how to hire the right person to create your website, how to manage expectations, stay productive, focused, and on-track with our goals. https://www.youtube.com/watch?v=7IF1WMBB1gI Quotes: “I'm here to help you create any type of site you want. I'll do my best to ensure it looks great and show you how to maintain its appearance over time.” – Colleen Keith “I work at the client’s pace. My goal is to simplify things for them, as my job is to make their lives a little easier.” - Colleen Keith “As an entrepreneur and freelancer, I understand the costs faced by individuals working independently, so I strive to offer affordable solutions to my clients.” - Colleen Keith Takeaways: 01:42 WordPress offers more control and flexibility compared to other website builders, allowing entrepreneurs to customize their sites easily. 11:30 Free consultations can be a low-risk way to get professional insights and potentially solve business challenges. 24:27 When hiring a web designer, have a clear vision of your website's end goal to save time and reduce costs. 36:01 Choose a designer who aligns with your business values and is committed to helping you understand and manage your website. 40:44 Consistency in branding, work ethic, and daily effort is crucial for entrepreneurial success. Resources Book a Free Consultation with Colleen Colleen Keith Design (Official Site) Best Self Journal (Bullet Journal) Toggl (Time Tracking Software) Salesflare (Customer Relationship Management tool)

Greg Jeffries from SEO Affiliate Domination describes himself as just a regular guy, who never made more than 20k a year before taxes. He spent years working nights and weekends, spending tens of thousands of dollars learning about online marketing. At first, he failed a lot but he didn't give up! He kept learning and trying and tweaking his methods until last year, when he had a major breakthrough! Last year, Greg pulled in 6 figures purely through affiliate commissions from his knowhow on SEO marketing. https://www.youtube.com/watch?v=bzQ-M20f1gw Quotes: “Looking back, pretty much every single thing I've ever tried, I've succeeded at. I just didn't give it enough time and focus to grow.” – Greg Jeffries “You can use everything to your advantage. So even if it's kind of a dud course, and you may not make your full money back, maybe you can apply one element that you learned from that course to another strategy or another traffic platform in the future.” - Greg Jeffries “I don't have some magical system to predict what new product is going to make me tons of money. Either I learn by testing, and then from there, I just scale up.” - Greg Jeffries Takeaways: 00:00 Success in online marketing comes from taking massive action and building confidence through community interaction. 08:30 Every course or product has valuable nuggets, even if the entire resource isn't perfect. 17:09 Spreading content across multiple marketplaces increases income and audience reach. 31:01 Online business success requires experimenting widely, then focusing on what works best. 37:56 Building an online business can provide exponential income growth compared to traditional employment. Visit SEO Affiliate Domination to Discover the Latest Passive Income Affiliate Marketing Strategies

Brian J. Greenberg has founded businesses in e-commerce, marketing, and financial services. He has generated over 50 million in revenue from his businesses, collected over 10,000 reviews and testimonials from customers, been named one of the most creative people in financial services, and has been called The Salesman Who Doesn't Sell. As a multi-faceted entrepreneur, Brian believes in building integrity into everything he does, operating a business for the long term with a strong reputation, and a commitment to exceptional customer service. Brian is the founder and president of True Blue Life Insurance, whose mission is to be transparent, honest and helpful to their customers without ever bugging or pushing them. Brian also runs e-commerce websites at Touchfree Concepts and Wholesale Janitorial Supply. https://www.youtube.com/watch?v=HfEtUMwIhuM Quotes: “If it's not something a real company would do, don't do it. I focus my energy on writing valuable content, doing PR, and writing the book to get links to my website so I can compete with the big guys.” – Brian Greenberg “The number one thing to do for reviews is ask, and the time to ask is at the end, when you deliver the service and ask them a simple question: Are you happy? Are you satisfied?” - Brian Greenberg “I wanted to differentiate myself, portray myself as the good guy in the insurance industry. I wanted to do it the honest, ethical, and transparent way.” - Brian Greenberg Takeaways: 11:11 Writing quality content requires time and careful editing, not just quick production. 14:33 Marketing articles beyond your website increases their visibility and impact. 21:08 Smoothing out customer experience bottlenecks can significantly improve conversion rates. 25:13 Fewer, more qualified leads are better than a high volume of uninterested contacts. 27:00 Delegating mechanical tasks allows entrepreneurs to focus on marketing and growth. Resources Brian J. Greenberg (Official Site) The Salesman Who Doesn't Sell: A Marketing Guide for Making Money While You Sleep (Book) User Testing (Test User Experiences) iWriter (Hire A Writer) Google Surveys (Create Surveys and Get Results)

Nicole Holland from Interviews That Convert is a "Podcast Guesting" authority who has been featured in Forbes, Entrepreneur Magazine, and The Huffington Post, as well as countless podcasts and virtual productions. She is often called upon to share her expertise from the live stage with business owners across North America interested in leveraging modern marketing strategies in order to increase their visibility, likability, and credibility. https://www.youtube.com/watch?v=vcGDUNdTngU Quotes: “I would much rather be in front of 100 people who absolutely are looking for the value that I deliver than 10,000 people who are not looking for me.” – Nicole Holland “When you're dealing with a prospect in a sales situation, you need to spend time understanding what they want rather than what you want, so that you can propose something that they're already desiring.” - Nicole Holland “I look for hosts with whom I can develop a relationship, so that when I have clients who could be a right fit, I can help connect them.” - Nicole Holland Takeaways: 02:25 Be flexible with technology and communication tools when scheduling interviews. 08:35 Quality podcast guesting matters more than quantity of appearances. 15:46 Research your ideal audience and their podcast listening habits before pitching. 20:56 Build genuine relationships with podcast hosts instead of sending cold, generic pitches. 24:41 Create a dynamic podcast guest profile page that's easily updatable and informative. Resources Interviews That Convert (Official Site) Nicole Holland (Twitter) The Nicole Holland Show (Podcast)

Michael Greenberg is the founder of Gentleman Of Technology LLC, a B2B venture creation and strategy consulting firm. Patrick Gusman, entrepreneur and former CIO for the National Urban League, has called him “A positioning guru extraordinaire and is one of those rare young geniuses,” and Alex Nichols referred to him as “A horse whisperer for marketers, business thinkers, business owners, and is a bit of a renaissance man; a jack-of-all-trades, master of many. Whether its emerging tech, community building, short and long-term strategy, or content building, I know that I can trust Michael's research and experience.” Michael recently launched a new content marketing venture, and has just written a book entitled Authority Marketing Playbook. This recent publication focuses on helping small business owners, consultants, and executive coaches to position themselves with content. The Authority Marketing Playbook helps them find their voice and grow their businesses using a variety of tactics and strategies Michael has developed over his distinguished career. Michael launched his newest venture under the GOT banner, Call For Content, in January of 2017 after almost two years of market research and process development and currently serves as Chief Strategist and Interviewer. Understanding that his knowledge and content development processes are unparalleled, he provides unique insight into growing businesses of all types. His expert proficiency has propelled both he and his clients by setting a new value standard in content marketing. https://www.youtube.com/watch?v=O7gqRcyPryU Quotes: “Google wants to understand from what you type in, what you're thinking of, and then put it on the other end. Google's entire update scheme is to push closer and closer to that.” – Michael Greenberg “As long as they know who I am and what I do, then the referrals will come.” - Michael Greenberg “If you have one great piece of content and you promote it for six months, you'll get more leads than if you put out a mediocre piece of content every month and don't promote it at all.” - Michael Greenberg Takeaways: 04:10 A hybrid human-machine approach can streamline content creation efficiently. 06:55 Creating content is more about expertise and intent than keyword tricks. 10:11 Small businesses don't need to compete with massive content producers like TechCrunch. 17:36 Local podcasting is an excellent networking strategy for building business relationships. 22:25 Promoting one great piece of content is better than creating multiple mediocre pieces. Resources Call for Content (Content Marketing) St. Louis Business (Podcast) Michael Greenberg (LinkedIn) Michael Greenberg (Twitter)

Philip Williams has been learning about small businesses since the age of 8 at the family dinner table . Raised by a Barber Shop and Auto Salvage Yard owner, Philip climbed the corporate ladder outside the family business. He’s worked in several different industries helping companies solve the right problems first. He's a 3-time Inc5000 honoree after becoming the CEO of a 17 year old cash strapped company and growing it at 50% per year for 5 straight years. That resulted in two nearly simultaneous acquisition offers from two publicly traded multi-national corporations. He accomplished it all by bootstrapping the business - no outside money. He's bought and sold a couple companies and been through the highs and lows you can only experience through small business ownership. Today, he helps small business owners build profitable and well respected companies through his consulting firm. https://www.youtube.com/watch?v=g3FaA2pN5yE Quotes: “If you want your team to feel comfortable with sticking their neck out, then when they fall down, it's just like when your two-year-old falls down while learning to walk. You pick them up, hug them, dust them off, let them know it's okay, and we go for it again.” – Philip Williams “Nobody comes to work to your company every day because they love your balance sheet. They come to work because they know that they love what you do.” - Philip Williams “Don't worry about the competition. Focus on what you have to do to be your best on Monday, Tuesday, Wednesday, and Thursday. If you run your business like that, in two or three years, you will be the apex predator in your market.” - Philip Williams Takeaways: 05:25 Breaking out of your comfort zone requires logical planning and a systematic approach to understanding your business's true capabilities. 11:01 Creating an annual award that celebrates mistakes helps build a culture of learning, innovation, and team resilience. 21:43 Focus on being your best every day instead of constantly comparing yourself to competitors or getting distracted by external pressures. 25:27 Keep a personal record of past successes to remind yourself of your ability to overcome challenges and bounce back from setbacks. 28:59 Small businesses between 6-50 employees can benefit from an external perspective that analyzes both operational numbers and team dynamics. Resources Philip Williams: Build a Successful Business (Official Site) Philip Williams (LinkedIn) PHILIP WILLIAMS : Philip's Business Coaching and Mentoring Products (Site)

Dr. Robert Glover is the author of the bestselling book, No More Mr. Nice Guy. His website drglover.com features numerous online self-help courses, workshops, podcasts, groups, and trained coaches and therapists. Dr. Glover lives in Puerto Vallarta, Mexico. Today, Dr. Robert tells us how to overcome fear of success, what to do if we backslide, and how to be integrated/authentic in our business. He also explains how he was able to better leverage his time to create workshops and information products (courses) in order to increase his income and live the ideal lifestyle. https://www.youtube.com/watch?v=d3E2kndMNF0 Quotes: “Both the nice guy trying to please everybody and the jerk that bullies people are just trying to manage their anxiety.” – Dr. Robert Glover “As we can learn to soothe ourselves, we can move forward in a more integrated or authentic way, without being in that fight, flight, freeze mode.” - Dr. Robert Glover “Don't try to do this alone. Find somebody who can help you move through it.” - Dr. Robert Glover Takeaways: 04:40 Building a support system is crucial for entrepreneurs to stay motivated and avoid falling back into old patterns. 12:30 Recognizing and understanding your anxiety triggers can help you make better business and personal decisions. 26:00 Creating a structured daily routine with clear goals can significantly improve productivity and focus. 32:38 Transitioning from a traditional job to entrepreneurship requires intentional networking and community building. 35:17 Online resources, courses, and podcasts can provide valuable guidance for personal and professional growth. Resources Dr. Robert Glover: Where Intention Becomes Action (Official Site) Dr. Robert Glover (Facebook) No More Mr Nice Guy: A Proven Plan for Getting What You Want in Love, Sex, and Life (Book)

Syndee Hendricks and her co-host Thomas Hydes run the Imagine More Success Podcast where they provide golden business and life nuggets to enhance your skills, fix current issues and manage new faces of your business. In this episode, Syndee talks about how to set yourself up for massive success, change your way of thinking, always do the right thing, and act without fear. https://www.youtube.com/watch?v=GILre7AmqwQ Quotes: “It's not so important what falls in your lap, but what's most important is how you deal with it.” – Syndee Hendricks “Whether it's life or whether it's business, there is only the solution. Without the solution, nothing changes.” - Syndee Hendricks “If you can't keep yourself clear and unstuck, then you're not going to get to where you want to be.” - Syndee Hendricks Takeaways: 04:40 Successful podcasts break up content, add engaging elements, and provide quick, useful tips to keep audience attention. 12:30 High self-esteem and low fear can be natural traits that help drive professional success. 22:33 Focus on finding solutions instead of getting stuck on problems, and give people chances to improve. 27:31 If you've been stuck for months, it might be time to find a different or additional coach who specializes in your specific challenge. 34:46 Trust your intuition when choosing resources, podcasts, or learning materials that speak directly to your needs. Resources Imagine More Success (Podcast) Syndee Hendricks (LinkedIn) Syndee Hendricks (Books on Amazon)

Johnathan Grzybowski is the founder of Penji, an on-demand design service that gives marketing teams quality design at an affordable monthly cost. Penji uses the "service as a service" or "all you can eat" model -- which means you can get an UNLIMITED number of graphic designs for everything from social graphics to Amazon Merch designs for one monthly fee. https://www.youtube.com/watch?v=27b-g-psaTk Quotes: “If you're not able to speak their language, then you're not going to be able to sell to them.” – Johnathan Grzybowski “Getting that data is so critical. It's monumental to the way that you should be building your business today.” - Johnathan Grzybowski “Instead of copying them, find your own way to make their story or their experiences your own.” - Johnathan Grzybowski Takeaways: 06:29 Unlimited design services can solve real business problems by providing flexible, quick graphic design solutions without the traditional hiring headaches. 13:05 Knowing your customer avatar deeply is more important than surface-level copying of market trends or competitors. 24:41 Successful entrepreneurs must be willing to forget past methods and pivot quickly to solve emerging market needs. 27:58 Seek advice from curated, high-quality sources like books and reputable podcasts instead of relying on low-quality online forum discussions. 31:37 Building a business can simultaneously solve customer problems and create social impact by providing job opportunities to local communities. Resources Penji: Unlimited Graphic Design, Unlimited Revisions, One Flat Monthly Rate (Official Site) Johnathan Grzybowski (LinkedIn) Johnathan Grzybowski (YouTube)