Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Alicia Cramer wants to know... as an entrepreneur, do you sometimes struggle getting motivated? What about failure, psyching yourself out, and worrying? Welcome to being human. Having worked with hundreds of private clients from startups to owners of multi-million dollar companies, Alicia understands the mindset pitfalls that affect entrepreneurs. Her own struggles with depression and self-esteem issues, as well as a traumatic event triggering P.T.S.D. was the catalyst for her profound transformational experience utilizing mindset reconditioning techniques. Listen in to the secret weapons that will get you to overcome your obstacles and achieve 100% of your personal/professional goals and dreams. https://www.youtube.com/watch?v=ZAKX-Nm0_F0 Quotes: “Worrying is negative goal setting. When you're worried, concerned, or lacking confidence about something, you're visualizing in your mind something you don't want to happen.” – Alicia Cramer “You cannot shift an old negative pattern by being in denial about it. Period.” – Alicia Cramer “Most people are repressing their thoughts and feelings about things—they're not being honest with themselves.” – Alicia Cramer Takeaways: 02:54 Self-honesty is the first critical step in breaking through personal and professional limitations. 07:52 Your mental and emotional state directly influences the practical results you create in business and life. 13:45 Entrepreneurs often struggle with hidden internal beliefs that block their success and create unexpected obstacles. 21:12 Having a flexible "toolbox" of mindset techniques allows you to address different challenges more effectively. 26:36 Shifting from negative visualization to positive expectation can physically change your body's energy and improve outcomes. Resources Alicia Cramer (Official Site) Business Mindset Strategies (Blog) The Outside the Box Entrepeneur (Book)

Bryan Falchuk went from being obese and depressed to running marathons. He's faced nearly losing his wife to illness while their young son watched. He became vegan in just one day. He got his masters from a top school and rose to a senior executive position in a successful business. He’s transformed his life and developed an approach to help others do the same that he teaches in his best-selling book "Do a Day." We talk with Bryan about his "do a day" concept as well as how to let yourself off the hook, overcome jealousy, and no longer live life from a place of fear. https://www.youtube.com/watch?v=r235aVsVbYs Quotes: “Once you know why you do things, it's a lot easier to get them done.” – Bryan Falchuk “If you live today from a place of fear that someone is going to do something bad to you, you'll act differently in relation to them, and your relationship won't be what it could be.” – Bryan Falchuk “When you sit there and beat yourself up, you end up breaking through any positivity or progress you've made.” – Bryan Falchuk Takeaways: 01:42 Focusing on the present moment helps overcome anxiety about past mistakes and future uncertainties. 04:49 Overthinking future challenges can prevent you from taking positive action in the present. 07:49 Breaking down big changes into daily actionable steps makes transformation more manageable. 13:45 Finding a deep, enduring, and non-material motivation is crucial for achieving long-term personal goals. 25:02 Self-compassion and accepting imperfection are key to maintaining progress and personal growth. Resources Do a Day (Book) Do a Day (Twitter) Bryan Falchuk (Twitter) Bryan's Inc Magazine column (Site)

What's your excuse? Maxwell Ivey is the totally blind former carnival owner turned amusement equipment broker after the death of his father lead to the closure of his small traveling show. He had to learn so many things about business in general and being online in particular. He learned how to hand code HTML, write copy, recruits clients, set fees, write a blog, record videos, build an email list, and so much more. He is always up for anew challenge, adventure, or opportunity. He is now also a life goals coach, inspirational speaker, and an award winning author of self help books and he loves helping others accomplish their own dreams. https://www.youtube.com/watch?v=23r2UUeWuUg Quotes: “One of the biggest lies out there on the internet is that you can do all this stuff yourself—that not only can you, but you're supposed to be able to do it all yourself.” – Maxwell Ivey “Way too many people get hung up on perfectionism instead of just doing the best they can right now and moving forward.” – Maxwell Ivey “You never have enough money, enough resources, or enough time. You're always fighting to get something you wish you had—or wish you didn’t have.” – Maxwell Ivey Takeaways: 03:36 Focus on what you can do, not what you can't, even when facing significant challenges. 05:29 Build a support system that pushes you forward instead of letting you get stuck in negative thinking. 09:49 Imperfect action beats perfect inaction - your first attempt doesn't need to be flawless to generate results. 19:11 Design products and services with accessibility and inclusivity in mind, considering users with different abilities. 32:30 Create flexible pricing models that allow clients to start small and scale up as they grow. Resources The Blind Blogger (Introduction) Maxwell Ivey's Amazon Author Page (Amazon) Max's Online Publicity Service (Get Booked On Podcasts & Radio) Max Ivey (LinkedIn) Max Ivey (Twitter)

Joel Neustaedter from KlientBoost is an expert at Google AdWords pay-per-click traffic and webpage optimization. His agency focuses more on just metrics and lead generation, they also ask you and your team about their goals and dreams. Today, Joel shares about what makes his mindset and process unique and shares some surprising testing and tracking results with us. https://www.youtube.com/watch?v=AFz6C5i46Ec Quotes: “We actually don't believe that how much you spend is completely tied to your success. At the end of the day, we're just looking for one thing—and that's to make our clients more money.” – Joel Neustaedter “We often find that using real people in hero images works much better than cartoons or images that people can't relate to as easily.” – Joel Neustaedter “Growth is always stressful—learning new things along the way and constantly improving our processes.” – Joel Neustaedter Takeaways: 00:55 A successful agency should focus on understanding client goals beyond simple performance indicators. 09:15 Tailoring marketing approaches based on traffic "temperature" can improve overall campaign effectiveness. 13:28 Two-step landing pages with micro-commitments can significantly improve conversion rates by reducing user resistance. 17:06 Testing different landing page elements - like number of form fields or discount amounts - can yield surprising and counterintuitive results. 20:06 Successful digital marketing isn't just about traffic metrics, but about directly impacting a client's bottom line.

Let's talk about creating your online funnel (opt-in page, follow-up sequence, sales letter, download page, membership site, blog, traffic, and more) by dumbing things down and keeping them simple... Ugly websites sell better: what matters most is that visitors do what you want them to do on your web page Absorb your competitors (they absorb you back, arms race) Strengthen Your Content Muscle: get ahead of this month in the calendar https://www.youtube.com/watch?v=OA0EGu0UGyc We also cover one of my best secrets: daily marketing emails... and: Is it possible to email too much? (how to send those emails every day) Why the "exclusion list" balances things out so your buyers aren't "bombarded" How to provide value and use the restaurant mentality Why it's okay to be overloaded (and it's okay to stay in constant contact with your list) Quotes: “Ugly websites sell better, and I think the reason is usually because there are fewer distracting elements like links or fancy graphics. That way, people focus only on what's on your web page.” – Robert Plank “We all get excited about these super advanced, super crazy ideas, but a lot of the time, those are things that either only excite us or maybe only excite our competitors—and don't excite our customers.” – Robert Plank “It's scary to put yourself out there, but what's scarier: being slightly uncomfortable now for the chance that your business will take off and make money, or not having money and not being able to pay your bills?” – Robert Plank Takeaways: 03:50 Creating an ugly, simple website is better than spending months on a perfect design. 13:07 Focus on solving customer problems, not impressing competitors. 27:48 Emailing your list daily keeps subscribers engaged and increases sales potential. 40:09 Entrepreneurs should absorb information selectively and avoid getting distracted by every new idea. 49:31 Build a basic business foundation first, then improve and experiment with new techniques. If you'd like to see how to setup that funnel, join our course: Join the Income Machine Online Course

Lance Tamashiro from Income Machine returns to the show to talk about the missing pieces in your online business. There are two major categories: first, have the right mindset (the goal is LESS time to make MORE money) and second, avoid email and other distractions. Lance also unpacks how your business should solve a problem, narrow down into a niche. Focus on Traffic, Lead Capture, and Offers. Don't be afraid to ask for help and break out of the mediocrity cycle. https://www.youtube.com/watch?v=eGaQSdWtxNk Quotes: “If you're going to make money online, the very first thing you have to change about your online business is your mindset.” – Lance Tamashiro “Time does not equal money online. The only thing that equals money online is that less time equals money.” – Lance Tamashiro “If you're learning something and it doesn't look exactly the same way, don't be afraid to ask.” – Lance Tamashiro Takeaways: 16:15 Time spent doesn't equal money in online business; speed and efficiency matter more than hours worked. 23:40 Break your online business into three core areas: traffic, lead capture, and offers to stay focused and avoid distractions. 29:10 Don't get stuck in a "chicken and egg" cycle where you believe you can't start one thing without another being perfect first. 32:16 When learning a new skill or system, use a template exactly as instructed before making your own modifications. 37:52 Ask clear, specific questions when seeking help to get the most effective guidance and support. Resources Income Machine (Website) Lance Tamashiro Show (Podcast)

Abhi Golhar is a managing partner with the Atlanta real estate investment firm Summit & Crowne. He's also the host of the Real Estate Deal Talk podcast. Whether you're looking to up your game with real estate, or you have disposable income and are looking to grow your money, Abhi is here to tell you that you can get more creative with real estate. You aren't stuck choosing between flipping or renting. There are many options available to you based on your personality. For example, Abhi recommends real estate wholesaling, where you gather leads (from knocking on doors and stand-up signs) and perform research on viable properties and their sellers (homeowners), then create a contract and sell that information to a buyer (investor). That's just one of the many creative real estate cashflow ideas Abhi has to share with us today. https://www.youtube.com/watch?v=E8cA0PeHo9U Quotes: “Don't be told what your investment strategy should be. Understand your investing personality.” – Abhi Golhar “Too many times, I see pros in the space fall out of love with real estate for two reasons: one, they haven't crossed the hump of scaling a business, and two, they've created a job for themselves instead of a real estate business.” – Abhi Golhar “Work on the business, not in the business. Too often, people don't work on the business and get caught working too much in the business.” – Abhi Golhar Takeaways: 04:28 Understand your personal investing personality and choose a real estate strategy that matches your goals, whether it's flipping, rental income, or wholesaling. 07:46 Build a real estate business, not just a job by focusing on systems, technology, and team building instead of getting stuck in daily operational tasks. 10:57 Develop relationships and build trust in local communities to generate consistent real estate investment leads. 17:48 Explore creative deal-finding methods like checking probate records, door-to-door networking, and targeting underdeveloped land for potential high-profit opportunities. 22:12 Diversify real estate investments across different strategies: 40% flipping/developing, 40% cash-flowing assets, and 20% in commercial real estate to protect against market corrections. Resources Real Estate Deal Talk (Podcast) Summit and Crowne real estate firm (Website) Abhi Golhar (Official Site) Abhi Golhar (LinkedIn)

Yvonne Heimann from Ask Yvi wants to know: do you want to get more done in a day? Do you want to enjoy your (limited) time more? Do you want to have fun now and balance work and life at the same time? If you'd like to get more organized and stop wasting time, these are the steps Yvonne says you need to follow: Start using her Protopreneur Planner to get your business goals and daily activities clear Use a scheduling program to manage your meetings Use templates for email responses Use questionnaires for client intake Use apps/programs to connect services and automate https://www.youtube.com/watch?v=vm1g1TYzA7M Quotes: “Working for retirement, to me, is like not knowing if you'll ever make it. So I want people to have fun now, but we also know we need to make money.” – Yvonne Heimann “When you write things down with a pen, your brain considers it to be true. It's reality to your brain, unlike when you're typing it in.” – Yvonne Heimann “Don't beat yourself up if you didn't go to your workout today, even though it was on your schedule. What's important is getting up every single day and promising yourself you're going to do the best you can that day.” – Yvonne Heimann Takeaways: 03:20 Efficiency and time management are critical for entrepreneurs who want to build successful businesses without sacrificing personal happiness. 19:49 Setting broad goals with flexible quarterly plans is more effective than rigid, detailed annual planning. 26:26 Personal productivity hinges on self-awareness, showing up consistently, and experimenting with different accountability techniques. 32:35 Using the right digital tools can dramatically reduce administrative work and free up time for core business activities. 35:10 Regular financial tracking and budgeting are essential for understanding and improving business financial health. Resources Ask Yvi (Official Site) Protopreneur Planner (Site) ActiveCampaign (Send Emails and Tag Clients) Zapier (Combine Apps, Such As Shopify to A Newsletter) Shopify (Simple Shopping Cart) SmarterQueue (Find Evergreen Social Media Content) Acuity Scheduling (Calendars and Payments)

David C. Barnett from Easy Small Biz Systems returns to the show, and his most recent passion is getting your business into a "sellable" state to make it easier to offload or easier to hold and continue. It's possible using David's "12 plus 1" step program. No matter what your business is or does, it still requires capital, people, and a place. Instead of "winging it" you should describe your ideal life 10 years from now (step one), then sketch what your business looks like to support that lifestyle (step two). Create an org chart and break down tasks, including their roles for the future. Think about those roles that don't exist, ask what's causing the stagnation, assign tasks to a workflow, and explain what negative things might happen if tasks are NOT fulfilled. David's brand new book is Build a Business That People Will Want to Buy. https://www.youtube.com/watch?v=n1XegA-1D8Y Quotes: “The business is an asset. It's like a money machine, and you have to treat it as something outside of yourself. You have to look at it objectively.” – David Barnett “When you have a business that hasn't been properly organized—without systems, policies, procedures, workflows, and everything detailed and written down—the only person you can really sell it to is someone else just like you.” – David Barnett “People who have the worst stories about business failure are the ones who didn't know their business was failing until it was too late.” – David Barnett Takeaways: 04:31 Systematizing your business can transform it from a stressful job into a more manageable and potentially more profitable enterprise. 10:46 Many business owners accidentally create a job for themselves instead of building a business that provides freedom and flexibility. 14:19 Without a clear 10-year plan, your business will likely remain stuck in its current state. 21:42 Creating clear job roles with specific purposes helps employees understand their importance and improves overall business efficiency. 26:30 Every business fundamentally consists of capital, people, and a place, making systematization possible across different industries. Resources Build a Business That People Will Want to Buy (New Book) David Barnett (Official Site)

Leslie Nolan is an entrepreneur, visionary artist, motivational speaker and founder of Leslie Nolan Design. She works with creative entrepreneurs who have lost their mojo and inspirational vision and helps them reclaim their power so they can find the courage to create their Great Work. https://www.youtube.com/watch?v=beUvtXykCXU Quotes: “Sometimes we're just so busy running around getting things done that we don't take the time to stop and reassess what we're doing.” – Leslie Nolan “A flower is going to shoot out from the ground, and you can't yank that shoot out to make the flower bloom. Some flowers come up in spring, some are evergreen, and some are seasonal with one bloom. Each person is different.” – Leslie Nolan “From the beginning of time, before there were words, we worked in symbols. We used our hands on cave paintings, used fire and coal and other materials to draw. We're very visual people.” – Leslie Nolan Takeaways: 05:15 Setting clear, positive intentions in the present tense is crucial for personal and professional growth. 14:03 Slow down and be present in the moment instead of constantly pushing to reach an end result. 17:36 Symbols in paintings are unique to each person and can hold deep personal meaning. 21:46 Creative problem-solving happens when you stop overthinking and allow your subconscious mind to work. 23:24 Taking a break through creative activities can renew and refresh your perspective on life and work. Resources Leslie Nolan Design (Website) Schedule a Mojo Session with Leslie (Website) Leslie Nolan (Facebook) Leslie Nolan (LinkedIn)

Alyson Lex is a copywriter who specializes in high converting sales letters and in empathizing with prospects to create more effective sales letters. She believes in four levels of research: socially (how prospects relate to friends) relationally (how prospects relate to you, i.e. have they bought or tweeted you) psychologically (what keeps them up at night) demographics (gender, age, location) https://www.youtube.com/watch?v=OBuLDRJnaO4 Research for Alyson consists of checking out industry news articles, social media (especially the comments section) and sites like RipOffReport to get a handle on peoples' problems, frustrations, fears, and beliefs. Then, her five step copywriting process is as follows: get attention (headline, pre-head, sub-head) identify the problem introduce a solution explain how to get it don't let them walk away without it Alyson also talks about common copywriting mistakes, such as using the word "I" within the first three paragraphs of a sales letter. Quotes: “They don't care about you as the copywriter, product creator, or business owner at all. They care about themselves—their fears, their aspirations, and what you can do for them.” – Alyson Lex “I want my clients to be successful. So if they have someone who is more of an expert than I am in something like web design, then it doesn't serve my client for me to hold on just because I think it should be a certain way.” – Alyson Lex “I like to learn principles rather than shiny techniques, because at the base, those principles stay the same. They just adapt to the technology and the trend.” – Alyson Lex Takeaways: 04:08 Effective copywriting starts with deep research into your target audience's psychological, social, and relational experiences. 11:20 The language you use in sales copy should mirror exactly how your customers speak, not industry jargon or technical terms. 24:02 Sales copy principles remain constant, even as design trends and graphic styles change over time. 29:05 The first few paragraphs of any sales letter should focus entirely on the customer's problems, not on the writer's experiences. 34:23 Entrepreneurs can overcome writer's block by following a structured copywriting formula and conducting thorough audience research. Resources Alyson Lex (Official Site) Headline Generator (Site) Alyson (Twitter) Alyson (LinkedIn)

Lance Tamashiro returns to the show (he was one of our earliest interviews) to talk about finding the sweet spot for your productivity, your day, your emotional state-of-mind and your online business. We talk about how to get excited, how to deal with any personal issue you have (step 1: vocalize it, step 2: get perspective, step 3: listen to advice). Don't keep a to-do list, use an online calendar, get a coach, complete some daily actions, move closer to the goal, and remember: somehow you've made it through your difficulties up till now. https://www.youtube.com/watch?v=Q51emEI7HvA Quotes: “If everything is a top priority for your business, then nothing is a priority. Not everything can be the top priority. There has to be one or three things that are the top priority for that day.” – Lance Tamashiro “Your business is either growing or dying. It's never staying the same.” – Lance Tamashiro “Don't beat yourself up because you're not where you think you need to be or not making the progress you think you should be making.” – Lance Tamashiro Takeaways: 06:56 Breaking big projects into smaller 45-minute focused tasks helps prevent burnout and increases overall productivity. 12:47 Eliminate your to-do list and focus only on the three most important tasks for the day. 17:05 Build systems by consistently working on tasks and making small improvements over time. 32:33 Wake up early and use your most productive morning hours to complete critical work. 39:10 Vocalize your anxieties to trusted people to gain perspective and reduce mental burden. Resources The Lance Tamashiro Show (Podcast) Website Remote (WordPress Management Tool) Four Daily Tasks group (Facebook) Income Machine (Book)

Tune in right now to hear from early-stage growth hacker Nick Kullin, from Second Flight Consultancy. Nick believes that most people are too close to their product (or service), and that you need to identify what makes your audience tick. Instead of being one of those marketers 2-3 years behind who merely jumps on the bandwagon, be an innovator and see how communications are evolving. That means instead of boring email marketing, focus on Facebook ads, social media content, and Facebook Messenger chatbots. https://www.youtube.com/watch?v=OtlhSvdRnW4 Quotes: “When no one's being innovative and everyone's doing the same thing, things become more expensive. Results become stagnant, and then people start trying to figure out why it's not working for them.” – Nick Kullin “There's so much information out there, and the majority of people, when they look at content, don't look to learn something. They look to learn how to get out of something more.” – Nick Kullin “The more relatable and humanistic we can make the digital world, the more receptive and trusting people will be, because they feel like they understand it.” – Nick Kullin Takeaways: 02:47 Marketing success comes from understanding what truly keeps your customers up at night, not just pushing product features. 12:15 Facebook Messenger chatbots offer dramatically higher engagement rates compared to traditional email marketing. 19:22 Personalized marketing means talking differently to different customer roles, not creating entirely separate campaigns. 23:50 Most marketers are lazy, shooting without aiming and then trying to fix mistakes through split testing. 26:02 Small customer interactions and micro-commitments can guide potential buyers further through your sales funnel. Resources Second Flight Consultancy (Agency) Schedule a Meeting with Nick (Website) Nick Kullin (LinkedIn) Nick Kullin (Twitter)

Kay Sanders from KaySanders.com is a business coach who can transform your business and life to get more clients and more sales. It's all about you having the right strategies and systems, and you must be willing to invest in your future business. Kay helps her clients setup that foundation: niche down, find your target market, and establish that online presence. She also helps people become more productive and overcome obstacles through mindset techniques such as EFT. https://www.youtube.com/watch?v=FgHNPIfITrE Quotes: “No matter how good your system of strategies is, if your mindset or vibration isn't right, if you have negative energy around you, you're not going to be able to attract any clients.” – Kay Sanders “The universe is unlimited. You have unlimited opportunities and abilities. You can make as much as you want—but we put limitations on ourselves.” – Kay Sanders “If you don't have the calls, if you don't have those conversations, no one is going to know that you exist, what you do, or who you are.” – Kay Sanders Takeaways: 04:40 Building a successful business requires creating repeatable systems and strategies that can be tested and improved over time. 11:14 Overcoming fear of client interactions starts with believing in your own abilities and focusing on serving others, not just making a sale. 15:37 Personal growth and mindset work are critical for entrepreneurs to break through self-imposed limitations and expand their business potential. 20:42 Using tools like EFT can help release negative energy and shift internal beliefs that block professional and personal success. 24:31 Pre-qualifying potential clients through detailed questionnaires helps filter serious prospects and saves time for business owners.

I want you to have a podcast (an online radio show on iTunes) and I want to help you create it by getting you into our Podcast Crusher course. Listen in as I talk about the things you need to know when it comes to podcasting. https://www.youtube.com/watch?v=PYdz3Semuro What is a Podcast? "I'm an author and I make money... how can I use podcasting" Don't let numbers hold you up, but look back on your numbers for motivation and course-correction (show interview spreadsheet) What equipment do I need for podcasting? Gotchas & Advice ContactMonkey (a networker's secret weapon) Looking professional is not that important (it shows off to your peers, production quality) What is the content muscle and how do you ramp up? How do you remain consistently marketing every day? Big Picture Omnipresence. Create too much content so that people can browse it like a menu. Don't "wait" for the time to be just right. Consistent daily actions: slow to lose weight but also slow to gain weight Be a great host (mirroring, move it forward, ask about their mindset / thought process, low hanging fruit, resources, lessons, mistakes) Quotes: “Consistent daily actions add up, but only over time. You don't have to be perfect. I'd rather be real and authentic and put myself out there than have every single thing edited out.” – Robert Plank “Lots of people have websites, lots of people have blogs, but fewer people have podcasts. And podcasts are one of these growing things—they're only going to get more popular.” – Robert Plank “I think what's more important is quantity instead of quality, because the quality will sort itself out. If you do enough of anything—blog posts, Facebook Lives, YouTube videos, podcasts—you'll eventually get better and better.” – Robert Plank Takeaways: 01:30 Interviewing guests provides an effortless way to generate podcast content while expanding professional networks. 05:00 Podcasts offer a unique opportunity to maintain audience connection, even when they might disengage from other marketing channels. 25:36 Equipment quality matters less than actual content creation; start simple and improve gradually through practice. 30:34 Podcasting is far easier and faster than blogging, allowing content creators to quickly produce engaging audio material. 38:31 Consistent daily actions, even small ones, compound over time to create significant business growth and content development. Join "Podcast Crusher" Now

Murray Priestley from 1MPayDay is an expert you need to listen to if you want to build online wealth fast. Murray buys and sells Amazon FBA e-commerce businesses. Instead of doing it the hard way (waiting years for a business to build up) he buys one with existing momentum, soups it up, combines similar businesses together and then sells that bundle of a business for a huge payday. Listen in as he explains his business model as well as how you can model his success. https://www.youtube.com/watch?v=KH-iXZKigUw Quotes: “The issue between good ideas and getting them done is execution—and that's where most people are just not equipped. That's where the opportunity lies.” – Murray Priestley “When you find something that's worth it, you want to grab it and do something—because it takes 90 days to make a significant difference in what that business is doing.” – Murray Priestley “Most people get stuck in their business. Take time to tell yourself the truth—if it's not going that well, then it's not going that well.” – Murray Priestley Takeaways: 06:51 Buying undervalued e-commerce businesses with untapped potential can be a smart investment strategy. 09:29 Improving basic marketing elements like upsells and email lists can quickly double a business's revenue. 16:00 Selling businesses to strategic institutional buyers can significantly increase the sale price compared to selling to individual investors. 19:48 Not every product in a business portfolio will be successful, but a few strong performers can offset the underperforming ones. 24:11 Taking an outsider's perspective on your own business can reveal hidden opportunities for growth and improvement.

Shane and Jocelyn Sams used to wonder if they had to compromise (settle) for a mediocre life until they finally had enough and decided to live the Flipped Lifestyle. Now, they earn passive income online from just 10-15 hours a week. For them, "life" comes before "work" and they now have time to enjoy their marriage, family, and everything else that matters most. Tune in to discover how they're done and how you can do it too. https://www.youtube.com/watch?v=J-haQkg4vNk Quotes: “The way you spend your money and the way you spend your time is exactly what you're prioritizing in your life.” – Shane Sams “If you want to go to the next level in whatever you want to accomplish, you're going to have to make sacrifices for a time—until you reach a point where you can do all the things you want to do.” – Shane Sams “Every person on earth has 168 hours in their week—that's 24 hours times seven days—and you just have to find a way to make it work.” – Jocelyn Sams Takeaways: 06:36 Prioritize your time by looking at your calendar and checkbook, which reveal your true priorities in life. 14:24 Focus on one task at a time, batch your work, and schedule content in advance to free up future time. 20:58 Recognize that seemingly "free" time can actually be time being stolen from you by unproductive activities. 26:35 For married couples in business, being on the same page and having conflict resolution strategies is crucial for success. 28:28 Start with a product first: identify the problem you're solving and who you're selling to before building a website or marketing. Resources The Flipped Lifestyle (Site) Flipped Lifestyle podcast (Podcast) Flipped Lifestyle (Twitter)

Ted Prodromou, The Social Media Guy, knows why you aren't getting business from LinkedIn. Many people use LinkedIn (and social media) as a spamming tool, and you should instead spend a few minutes a day to build relationships. Treat your job title as a headline, view the profiles of people you want to connect with, and connect with a few people a day. Ted walks those prospects up the ladder by asking people something fun about their business, then tells them about his business and websites. He adds those people to Facebook audiences, retargets them with a Facebook pixel, and sends them through three surveys before getting them on a discovery call. https://www.youtube.com/watch?v=tgXaRXivwnE Quotes: “If you treat people like we're talking face to face right now, and treat each conversation on LinkedIn like we're having this one here, it works like magic.” – Ted Prodromou “Your profile is the key to success. Sixty percent of traffic is mobile now, so the first thing they see is your picture. You can put a background header—now they have a little banner space you can use to get your message out there.” – Ted Prodromou “Don't sell on LinkedIn. Focus on starting conversations and building relationships, which lead to sales calls—and you get much more benefit out of it.” – Ted Prodromou Takeaways: 02:53 Treat LinkedIn connections like real-life conversations, focusing on building relationships instead of immediate sales. 05:46 Craft a LinkedIn profile headline that highlights your unique value and attracts potential clients. 07:15 Spend 15-30 minutes daily on strategic LinkedIn activities to grow your professional network. 15:25 Use profile viewing as a soft approach to connect with potential clients without aggressive cold messaging. 20:35 Pre-qualify leads through surveys and understand their pain points before scheduling strategy calls. Resources Ted Prodromou: The Social Media Guy (Official Site) Connect with Ted (LinkedIn) Seven LinkedIn Strategies to Get More Clients (Site)

Dave Rogenmoser is the co-founder of Proof, a simple pixel you can place on your website that displays social proof to your visitors. This notification appears in the bottom corner to show the first names and cities (with photos) of people who have recently purchased. Use it for social proof of any kind, such as email opt-ins or webinar signups. You can also display your "proof" directly on your checkout page or on the front page of your site. Dave hopes that adding that proof pixel to your site will become part of your checklist when setting up a new web property. https://www.youtube.com/watch?v=C2QFV6sHFFY Quotes: “Social proof is like a shortcut—a cheat code—to getting a higher-converting lead magnet or sales page.” – Dave Rogenmoser “When in doubt, adding social proof makes everything else easier in your funnel and marketing.” – Dave Rogenmoser “I'm a lot more excited about conversion than I am about social proof; it's just that social proof is an incredibly easy way to increase conversion.” – Dave Rogenmoser Takeaways: 03:12 Adding social proof can dramatically increase website conversion rates with minimal effort. 06:28 Real-time customer activity notifications create instant credibility and trust for potential buyers. 09:29 Social proof works across multiple website elements, from order forms to lead magnets and webinar registrations. 16:19 The most effective social proof shows recent, authentic customer interactions with location and profile details. 19:19 Entrepreneurs should view social proof as an easy "cheat code" for improving marketing performance. Signup for Proof at UseProof.com

Ben Settle is the world's leading email copywriter and he wants to show you how to double your sales with email. Ben's goal is to build a relationship with an email subscriber by talking about problems (the product comes later). Vision drives decision. He speaks to his readers as if he's speaking 1-on-1 to entertain, educate, and elevate. Listen in to discover how you too can up your game with email marketing. https://www.youtube.com/watch?v=ojUE1PCL2co Quotes: “Vision drives decision. You have to build a vision before you even introduce a product.” – Ben Settle “Always ask yourself before you push that send button: does what I'm about to send warrant interrupting their day for a few minutes or not?” – Ben Settle “The first goal is to build a relationship with your list, and you can't do that by treating them like marks.” – Ben Settle Takeaways: 02:04 Email marketing remains one of the most profitable online marketing strategies, despite changing digital trends. 09:02 Build a relationship with your email list by treating subscribers like real people with genuine challenges, not just potential sales targets. 14:15 Develop a flexible idea file to generate daily email content, drawing inspiration from personal experiences, stories, and observations. 22:04 Daily emails should entertain, educate, and elevate your audience, focusing on their problems rather than just selling. 26:59 Keep email marketing simple: focus on one offer per email and consistently communicate with your audience. Resources Ben Settle (Official Site) Ben Settle's (Blog) The BenSettle.com (Podcast) Ben Settle (LinkedIn) The Email Player's (Book)

Ace Chapman from Portfolio Sharks is an expert when it comes to buying existing businesses, and he wants you to build that portfolio of income-producing websites. Listen in as he reveals his criteria for purchasing a business and how he creates monthly income with very little hassle. https://www.youtube.com/watch?v=NnG-dd-DPpI Quotes: “I'm a strong believer that everyone's main source of income will eventually disappear. Even if you build a blue-chip Fortune 500 company, those things will go away.” – Ace Chapman “If you can get all your money back and earn a 100% return on something within a couple of years, that greatly diminishes your risk.” – Ace Chapman “The greatest thing is being able to do something you love, and that's why I feel fortunate to be able to do this every single day.” – Ace Chapman Takeaways: 02:59 Diversifying business investments reduces risk and increases potential returns. 12:56 Look for businesses with consistent income and strong systems that can run without constant owner intervention. 17:17 Buying an established business can be faster and smarter than starting from scratch. 20:24 Always conduct thorough due diligence before purchasing any business. 24:06 Structure business deals to protect your capital by involving the seller in the risk. Resources Portfolio Sharks (Website) Email Ashley, Ace's Assistant (Email) BizBuySell (Website)

Richard Lowe, Jr. is the writing king. He's created a number of guest blog posts, books of his own, ghostwritten books for others and written countless LinkedIn profiles for clients. If you're curious about the secrets of super-productive and ultra-popular writers, then you'll want to hear about Richard's writing methods as well as his techniques for marketing books once they're published. https://www.youtube.com/watch?v=0UGitXn-LHI Quotes: “You have to build your brand. You have to let people know who you are and why they should trust you.” – Richard Lowe “The more you give, it kind of creates a vacuum—meaning you give, give, give, and then suddenly the universe has to give back to you.” – Richard Lowe “You can't be a salesman—you have to be a marketer. Marketing yourself means making yourself known to people as someone they can trust, like, and whose opinion they respect.” – Richard Lowe Takeaways: 05:47 Overcoming writer's block involves switching projects, taking breaks, and understanding the root of creative obstacles. 11:54 LinkedIn can be a powerful platform for authors to share expertise, connect with professionals, and gain visibility through strategic content. 18:59 Success in writing comes from persistent networking, giving value to others, and creating a trusted professional reputation. 25:44 Building an author brand requires consistent, helpful content that provides value to your audience, not just sales pitches. 32:18 Writing a book is just the first step; promoting and marketing the book is crucial for success. Resources Richard Lowe: The Writing King (Official Site) Richard's Amazon Author Page (CoolAuthor.com) Richard Lowe, Jr. (LinkedIn) Make a Living as a Professional Self-Published Author (Book)

Jason Capital is the author of Higher Status. Being "High Status" means that you live life on your own terms and attract what you want, in your business and personal life. Jason has a number of quick and easy exercises you can use to improve your mindset, carefreeness, and body language so that you can improve your own status and the status of those around you. https://www.youtube.com/watch?v=uZmBBITcKdw Quotes: “Unless you're acting like the person to whom money is already attracted, it's not coming to you. Success is behavioral, not mental.” – Jason Capital “It's much easier to act your way into a new way of thinking than to think your way into a new way of acting.” – Jason Capital “High-status people have a certain mindset. It's manifested in their actions, decisions, and communications.” – Jason Capital Takeaways: 03:46 High-status people operate with ambition without neediness, attracting others through a sense of detachment. 08:33 People have multiple personality dimensions that can be practiced and developed over time. 20:09 Success is behavioral, not just mental - taking action matters more than thinking about action. 31:16 Most people are too focused on themselves to notice or judge your awkward social experiments. 47:04 Small, consistent steps outside your comfort zone can lead to significant personal growth. Resources High Status book (Book) Jason Capital (Official Site) Jason Capital (YouTube)

Lyndsay Phillips knows all about content marketing and wants you to use whatever tool fits your personality, whether that's blogging, videos, or podcasting. Ideally, you should blog weekly, use social media three times per day, publish one weekly video, and podcast every two weeks or so. She shares many content strategies and hacks to get the most of your day and your business. For example, an easy method for most people is to simply carve out that time in the calendar for content creation. https://www.youtube.com/watch?v=jhiXuruPeZA Quotes: “If you don't say yes and step outside your comfort zone, I don't think you can grow as a person, as an entrepreneur, or grow your business successfully.” – Lyndsay Phillips “The key is to be consistent. The key is to push it out through email and social media, and to make sure you're engaging with people on social media.” – Lyndsay Phillips “Social media and content marketing are a long game. It's not a quick fix where you post a couple of times and someone buys your $500 course—it just doesn't work that way.” – Lyndsay Phillips Takeaways: 03:05 Content marketing success hinges on choosing platforms that match your personal strengths and comfort level. 11:40 Tracking analytics and being willing to adjust your content strategy based on audience engagement is crucial for long-term growth. 17:51 Content marketing is a long-term strategy that builds trust, brand awareness, and relationships, not a quick path to immediate sales. 25:16 Outsourcing content creation can be more cost-effective than spending your own high-value time on tasks that can be done more efficiently by others. 28:07 Consistency trumps perfection when creating content - regular, scheduled output matters more than flawless production. Resources Lyndsay Phillips (Official Site) Smooth Business Growth (Website) Google Analytics (Google Analytics) TubeBuddy (Website)

Jon MacDonald is President and Founder of The Good, a conversion agency that believes in removing bad online experiences so that only "the good" remains. Jon and his agency prefers to work with e-commerce websites with at least 15,000 visitors per month. Their job is to remove barriers that web browsers experience. They come to a website with a specific paid or need, and they need to find the solution they're looking for in order to convert. https://www.youtube.com/watch?v=HNofLls-YkM He installs simple tools (on any platform) to track cursor movements, clicks and scrolls to see where users navigate and uncover sales leaks. He combines that information with real live user testing to back it up, and then runs multivariate tests to improve conversions. Quotes: “Conversion rate optimization isn't about doing one thing to your site that will double your conversions overnight. You have to think of it like interest in a savings account—it compounds over time and continues to grow.” – Jon MacDonald “Marketing is really just to get people to the website. Once they're there, the marketing has done its job. Now it's about serving the needs of the consumer once they're on your website.” – Jon MacDonald “Usually, when price is a challenge, it means value is a challenge—it's not being articulated correctly.” – Jon MacDonald Takeaways: 05:34 Marketing teams often create cluttered websites that fail to serve customer needs effectively. 09:30 Data-driven testing through heat maps and user testing can reveal hidden barriers to conversion. 16:11 Emphasizing product value is more powerful than offering discounts to increase sales. 22:46 Conversion optimization is an ongoing process that requires consistent small improvements over time. 25:34 Websites should function as sales tools, not just marketing platforms. Resources The Good (Score Your Site) Diane James (Faux Floral Client) CrazyEgg (Website) HotJar (Heat Mapping) Google Analytics (Google Analytics) Peek User Testing (Website)

Maxx Anderson from MaxximumPR.com is a lifelong entrepreneur. She began at age 11 selling grit newspapers, which later led to a snow shoveling business, owning a gym at age 23, and then real estate and publicity. https://www.youtube.com/watch?v=Gf8hLww-7_E She has several interesting stories and lessons about how she's differentiated herself in real estate, how she used guerilla marketing to get free radio advertising, and tons more. She also explains the power of modeling and connecting with like-minded people, so you'll want to listen in right now. Quotes: “Progress happens outside the comfort zone, so if you want to be in business, you'll have to put yourself in uncomfortable situations.” – Maxx Anderson “We only have one life to live, and if we're dreading and dragging through what we're doing each day, then we definitely need to reanalyze our daily actions and set a new direction to bring more positivity into our life.” – Maxx Anderson “Move with intention. Set your intentions and always move forward toward them.” – Maxx Anderson Takeaways: 04:47 Building strong business relationships means networking with people who are more successful than you and being open to their insights. 09:11 Effective marketing often involves creative, low-cost strategies that grab attention and spread your message quickly. 13:13 Success comes from consistently pushing beyond your comfort zone and seizing opportunities when they arise. 17:25 Entrepreneurs should be willing to pivot and change businesses when they no longer feel passionate or energized by their current work. 24:23 Personal development requires dedicating time each day to learn and try something new in your industry.

Matt Miller is the creator of School Spirit Vending, a franchise opportunity that installs sticker vending machines in schools. Listen in as he details his journey from day job to freedom where he built a vending machine franchise business. Matt describes how he built his business as well as his thought process for staying productive with 90 day goals, a spreadsheet to track milestones, and 1-2 hours per day to check off steps. https://www.youtube.com/watch?v=DFGsyD1W9Tg Quotes: “The speed of the group is determined by the speed of the leader.” – Matt Miller “I'm not afraid to lose some money, lose some time, or mess up a little here and there in order to figure out the right path to take.” – Matt Miller “There are very few things in business that are permanent or can cause permanent harm or damage if you're wise about the decisions you make.” – Matt Miller Takeaways: 06:17 Small, consistent actions compound over time, leading to significant business growth. 08:53 Incremental progress is more sustainable than trying to achieve everything at once. 15:52 Having a mentor or coach can dramatically accelerate personal and professional development. 19:42 Franchising offers a proven business model for entrepreneurs seeking low-risk entry into a new industry. 24:31 Passion projects and side businesses can become successful ventures with persistent effort.

Sid Bharath is the creator of Thinkific, a platform that allows you to host your own online courses. It's used by over 6,000 companies including people like Grant Cardone and John Lee Dumas. It hosts courses of all kinds, everything from hoola hopping to flying drones. https://www.youtube.com/watch?v=i_KuHmSio90 Thinkific is a great solution because you don't have to setup your own hosting and shopping cart. You can use this platform and be up and running in minutes. You can start on the free plan of Thinkific and work your way up. You can start with your own free courses to build your list, then work your way up to paid courses. Thinkific hosts your videos, and you can add drip content, quizzes and surveys, as well as grading and discussion. Sid also talks about ways you can drive traffic to your course once you've created it on Thinkific, such as paid ads (Google and Facebook), organic traffic (guest posting, Quota, Facebook & LinkedIn groups), and live broadcasting (YouTube Live, Facebook Live, and Instagram Live). Quotes: “Perfection doesn't matter to your students and it shouldn't matter to you.” – Sid Bharath “Put something out there. It doesn't have to be perfect, because you can always update it later.” – Sid Bharath “Using data is a more scientific process than making assumptions up front and aiming for perfection.” – Sid Bharath Takeaways: 01:51 Creating an online course doesn't require complex technical skills or massive upfront investment. 06:42 Online courses can start small with one hour of content and grow to extensive multi-week programs. 16:52 Don't aim for perfection when creating a course; start quickly and improve based on student feedback. 19:39 Use multiple free organic traffic channels to promote your online course consistently. 21:33 Commit at least two hours daily after work to build and market your online course. Get An Account with Thinkific Now

Craig Ballantyne is the author of The Perfect Day Formula which shows you how to get the most out of every day and be as productive as possible, as opposed to putting out fires or just going through the motions. Craig has a number of proven strategies and easy hacks to win the day. For example: know what you can control, limit your decision making (i.e. Mark Zuckerberg wears the same hoodie and grey shirt every day), have a vision (clear picture) of where you want to be in the next 3-5 years, have laser-focused process goals instead of huge unattainable ones. Know yourself and use "self rules" (but not laws) to stay on track, i.e. if you're looking to lose weight, keep junk food out of the house. These are just a few of the tried and true methods Craig recommends. https://www.youtube.com/watch?v=0umofGCBNbU Craig's Five Pillars of Success Have the same bedtime and wake time every day Have 15 minutes of uninterrupted productive time (Stephen King writes 2,000 words a day) Perform an activity daily for your health (i.e. meditation) Focus on your #1 wealth building activity every day (such as recording a podcast or writing a book) Have a not-to-do rule to limit backsliding Quotes: “Creating rules for your life is like having a really effective operating system in your iPhone or MacBook. That operating system within our electronics allows them to do amazing things.” – Craig Ballantyne “It's not about the hour you get up; it's about what you do with the hours you are up.” – Craig Ballantyne “You can't change the past. You can only control what you can—your thoughts, words, and deeds.” – Craig Ballantyne Takeaways: 02:59 Having a clear three-to-five-year vision allows you to make targeted, purposeful daily choices. 11:52 Creating personal rules helps reduce decision fatigue and builds a strong life operating system. 15:14 Accountability and public commitment increase the likelihood of sticking to personal rules. 20:02 Quick recovery from setbacks matters more than perfect performance. 25:44 Focus on process goals you can control, rather than outcome goals that might be unpredictable. Resources The Perfect Day Formula (Free Book) Craig (Instagram) Craig Ballantyne (Official Site) Early to Rise (Website) Turbulence Training (Weight Loss Product)

Adam White from SEOjet is an SEO professional who has optimized over 350 websites. He says that to get noticed, stay relevant, and bring massive traffic to your website, you should be using Help a Reporter Out and guest posting. Search engines (like Google) trust big brands (like Apple and Amazon) and to get them to trust your brand, you must create power pages (2000+ words) and stay on top of your backlinking and outreach. https://www.youtube.com/watch?v=TcYdfFtNF2g Quotes: “Your number one goal when doing SEO should be to build brand trust with Google. Once Google trusts you as a brand, it's very simple to get anything else to rank.” – Adam White “When doing link building, the majority of your time should be spent building your brand, and only a small portion should go toward targeting key phrases.” – Adam White “If it's easy, it's probably not something you should pursue, because not all links are created equal.” – Adam White Takeaways: 05:29 Building brand trust with Google requires using your brand name or URL in 80-95% of backlink anchor texts. 14:01 Respond quickly to HARO requests with unique, credible insights to increase chances of getting published. 19:23 Guest posting on relevant blogs and using Help a Reporter Out (HARO) are powerful strategies for gaining high-quality backlinks. 22:07 Create long-form "power pages" with 2000+ words to attract and support strategic link-building efforts. 23:35 Start with higher domain authority sites for guest posting, then fill in with lower-authority sites to create a natural link profile. Resources SEOjet (Management Software) Guest Post Tracker (Find Blogs In Need Of Your Content) Help a Reporter Out / HARO (Connect With Journalists Who Need Content) FastCompany (Website)

Ben Seigel is the Principal of Versa Studio, which is a web design team that specializes in diving deep into your business where you can engage deeply in the process. https://www.youtube.com/watch?v=5tl2Xj8fWEo In our discussion today, Ben explains what people need to know going in when hiring a web design team, how to manage expectations, as well as his thought process when managing complex web projects. He and his team can provide you anything from a multi-page website to a custom solution such as a podcast site. Quotes: “Many design shops have great portfolios, and visuals are very important. But a portfolio doesn't really show what problems a project solved or how the process went.” – Ben Seigel “Without a solid plan, without a solid process or steps you're going to follow, you're just kind of flying by the seat of your pants.” – Ben Seigel “If you want to get a good result that aligns with your business needs, rather than just any result, you really need to dig in, find answers to the hard questions, and collaborate.” – Ben Seigel Takeaways: 01:06 Website planning requires deep collaboration, not just a cookie-cutter approach that slaps features together. 13:06 A thorough needs assessment and competitive analysis can reveal unexpected insights about market positioning and client expectations. 14:10 Understanding your business goals is more important than blindly following trendy marketing tactics like social media campaigns. 20:20 Technical skills alone aren't enough; translating complex requirements into clear client communication is crucial for successful web projects. 26:52 Clients often underestimate the time and complexity involved in creating a custom website, similar to renovating a kitchen. Resources Versa Studio (Website) Website Planning for Small Businesses (Discount Code "robertplank")

Kris Reid is the founder of Ardor SEO. He's developed several tools to build backlinks and increase website ranking. Listen in to discover his advice about search engine optimization, including quick wins and low hanging fruit (for example, buy an aged domain, or increase your ranking on links on place #11 or #12 to bump yourself up to the first page). https://www.youtube.com/watch?v=YG5agplFnmM Quotes: “We win when you win. It's in our best interest to get you a positive ROI as quickly as possible.” – Kris Reid “Digital marketing is like any other form of marketing. You can spend a million dollars a month on it, or you can spend $10—it depends on what your goals are.” – Kris Reid “You really want to try to understand the customer's goals, work out a plan, and show them how to achieve it.” – Kris Reid Takeaways: 05:12 Google constantly updates its algorithm to push websites toward creating better, more user-focused content. 14:23 Search results are personalized based on location, search history, and user context, making global ranking comparisons tricky. 20:35 Creating authentic testimonials and content about products or services you genuinely use can be an effective link-building strategy. 25:28 Focusing on improving rankings from page two to page one can dramatically increase website traffic with minimal effort. 28:17 Booking a free strategy call with an SEO expert can help businesses understand their digital marketing potential. Resources Ardor SEO (Kris' SEO Agency) Kris Reid (Personal Site) Mob Warrior (Online Game) Ahrefs (All-in-one SEO toolset) Moz (SEO software)

Jessica Nazarali teaches people how to coach through her coaching certification training. If you like the idea of charging money to help others reach their goals in health, relationships, mindset or business, then you'll want to listen in to discover how you too can create a coaching program of your very own. https://www.youtube.com/watch?v=Bs59_3yB_Ic Quotes: “If you don't have the skills to work with a client, it doesn't matter how great your funnels are; it doesn't matter how great your marketing is.” – Jessica Nazarali “You need to be able to say the price of your program out loud, without hyperventilating, without going into a story of ‘nobody's going to pay this.’” – Jessica Nazarali “When people are confident in their product, what they're offering, and their ability to work with clients successfully, that's when they get more glowing client testimonials.” – Jessica Nazarali Takeaways: 00:21 Building a successful coaching business starts with having deep expertise in a specific field before becoming a coach. 07:17 Price your coaching services at a rate you can confidently state, starting around $500-$1000 per month, and gradually increase as you gain experience. 11:37 Begin coaching with one-on-one sessions to understand your audience and perfect your program before scaling to group formats. 22:29 Plan to cap your one-on-one client load at 8-15 clients, then transition to a group program for business growth and time management. 29:31 Your previous professional experience is a powerful differentiator and should be strategically integrated into your coaching narrative. Resources Jessica Nazarali (Official Site) Coaching Mastery certification (Coaching Site) Business Mastery certification (Get New Clients)

John Doherty is a Denver Colorado based entrepreneur and marketing consultant. He's the founder of Credo, which helps you find the best SEO or digital marketing agency for Facebook ads, SEO audits, content marketing, and more. Listen in as he explains what information you need in order to hire an agency, why Credo exists and what he's learned about search engine optimization and hiring a team for your website. https://www.youtube.com/watch?v=fmwFFdjbd9A Quotes: “You'll think an expert is expensive until you hire an amateur.” – John Doherty “Hiring the wrong agency or consultant can be a really expensive mistake. If you hire the wrong one, it's not only about money, but also time.” – John Doherty “SEO is a long-term play. It's a marketing channel that works for everyone. It can take a solid three to six months to really start seeing any tangible gains.” – John Doherty Takeaways: 02:00 Hiring cheap SEO services often leads to poor results, so invest in quality experts who understand your business needs. 12:24 Marketing strategies like SEO and Facebook ads require patience - give them 3-6 months to show meaningful results. 16:27 Vetting marketing professionals is crucial - look beyond surface-level claims and verify their actual work and client results. 20:49 Entrepreneurs should focus on their core strengths and hire specialists for tasks outside their expertise. 29:17 When seeking marketing help, be prepared to discuss your budget openly and understand that professional services require significant investment. Resources How to Hire an SEO (Website) John F. Doherty's Blog (Blog) Credo (Site) Calendly (Site) John (Twitter)

Melissa Forziat is the founder and principal of Melissa Forziat Events. She's run live events of all shapes and sizes, from Rugby World Cups to fundraisers for non-profits. She works with clients to develop possible opportunities for growth, for example, partnership marketing (a photographer could send business to a videographer and vice versa.) https://www.youtube.com/watch?v=BsmX_vdaY-Y She also discusses how to make those calculated risks (look at the upside, pain of not doing it, and reward for doing it), developing confidence, and knowing your value. Quotes: “You can learn the skills you need to. Sometimes, you just need to be motivated by what you're doing.” – Melissa Forziat “When you get creative, you can probably find another business or influencer to collaborate with, so you can mutually help each other gain more exposure, more clients, and more income.” – Melissa Forziat “You have to know your value, because if you're getting less than your value for the thing you're providing, you're going to feel it.” – Melissa Forziat Takeaways: 02:53 Skills from one career can transfer successfully to another with creativity and motivation. 12:56 Live events are just one of many marketing options for small businesses. 21:47 Partnership marketing offers powerful ways to expand business reach by collaborating with complementary businesses. 27:21 Taking calculated risks and believing in your business value is crucial for entrepreneurial success. 29:39 Undercharging early in your business can lead to long-term resentment and burnout. Resources Melissa Forziat Events (Website) Melissa (Facebook) Small Business Marketing on a Budget (Free E-Book)

John Livesay is The Pitch Whisperer which means you should use micro-stories in your presentations, at job interviews, or perhaps at a pitch meeting where you're seeking funding. Every good story contains exposition (who, what, where, why), a problem, solution, and resolution. https://www.youtube.com/watch?v=K3zCZa5bUEI You can discover your own stories by thinking about your family or vacations you've traveled to. Then fit that interesting material into a narrative. For example, Johnny Walker uses a rags to riches story in its marketing and Prudential uses a rebirth story. Think about your origin story of tenacity and perseverance, what inspired you, and then test that material on others to get feedback. When you're speaking and pitching, people are asking themselves: do I trust you and do you make eye contact? (gut), do I like you and do you display empathy towards me? (heart), and will this work for me? (head) You can also build your confidence by being prepared: know your opening, closing, and takeaways to bring to that presentation. Quotes: “Storytellers rule the world. Forget selling—tell stories instead. Then you'll pull people in, get hired, gain new clients, or secure funding.” – John Livesay “A good story has four elements: exposition (who, what, where, when), a problem, a solution, and a resolution.” – John Livesay “People buy emotionally and then back it up with logic. If all you're doing is talking numbers, you're going to bore people.” – John Livesay Takeaways: 05:28 A good story has four key elements: exposition, problem, solution, and resolution. 11:02 Everyone has interesting stories to share, often found in family histories or personal experiences. 15:01 Practice and preparation are critical for building confidence in high-stakes presentations. 19:47 When pitching, focus on building trust through eye contact, showing empathy, and demonstrating how your solution works. 21:24 People make emotional decisions first and then justify them with logic. Resources The Pitch Whisperer (Official Site) The Successful Pitch (Podcast) John Livesay (Twitter) John Liveway (LinkedIn) Text "PITCH" to 66566 to overcome the three mistakes with preparation, confidence, and correction

Bree Noble is a female entrepeneur musician who noticed that musicians share quite a few similarities with entrepreneurs in other niches: they all tend to be plotting/crafting/tweaking but are stuck on a path of creating new projects without finishing them. As a result, they've spent most of their time recording an album but very little time marketing, and as a result, their business somewhat half-baked. Bree explains that musicians need to setup a real web presence, especially a homebase. That doesn't only mean posting on Facebook... it also means creating a modern looking blog with a .com domain name and landing pages. It means building an email list with a squeeze page, running Facebook ads, recording behind the scenes videos, posting on Twitter and Instagram, possibly using crowdfunding, and using Facebook Live to build that following. https://www.youtube.com/watch?v=XzP7oOkR-TY Quotes: “They've got all these ideas coming into their head all the time—new songs, ways you can market, shows you can do. Those are cool. Those are great. I don't want to stop you from having those. But if they don't have anything to do with your 90-day goals, I want you to write them down, put them in what I call an inspiration vault, and save them for later.” – Bree Noble “The CD does not create fans. Your fan base is your vehicle to sell CDs, do live shows, and actually make money—not the actual recording of the CD.” – Bree Noble “They don't realize that if they don't work on the marketing side, they're eventually going to run out of money and won't be able to keep doing the thing they love.” – Bree Noble Takeaways: 02:22 Musicians must treat their music career like a business, not just a creative pursuit. 12:09 Focus on one big goal for 90 days and create a clear plan to achieve it. 33:06 Spend 80% of your time marketing and 20% creating content to build a successful music career. 07:14 Build a fan base before expecting industry professionals to discover and support you. 17:54 Create a strong online home base with a well-branded website that represents your music and allows fans to connect. Resources Female Entrepreneur Musician (Official Site) 19 sources of income for musicians (Website) NoiseTrade (Website)

Erin Chase from 5DollarDinners.com is a busy mother who realized she could help others live their lives by becoming more organized through PIEK efficiency: Plan, Implement, Evaluate, Kill. Listen in as she explains how she grew from affiliate ads into paid classes and membership sites. She explains how she made her course and membership site different compared to "recipe" or "meal planning" sites as well as how she developed the software to make it truly stand out. https://www.youtube.com/watch?v=vVgEiO_d0DA Quotes: “When you go from spinning backward to spending forward, you can use all that emotional and mental energy on whatever else in your life you need to spend it on, instead of food.” – Erin Chase “I want you invested in this, and I want you to succeed. The best way to do that is for you to invest in it.” – Erin Chase “I've always been a bit obsessed with efficiency—more so than productivity. I’d call myself a pretty productive person, but I want things to be efficient, both in my own work and within our team.” – Erin Chase Takeaways: 06:36 Efficiency and productivity are critical skills that can be developed and applied across personal and professional life. 14:58 Creating a list of 20 family-favorite meals helps break routine cooking patterns and expands meal variety. 21:46 Small morning decisions and organizational habits can prevent a cascade of stress and poor choices throughout the day. 25:08 Developing software or tools should focus on intuitive design that allows users to navigate without extensive instructions. 28:49 Many entrepreneurs struggle with implementing plans and evaluating project progress, which hinders business growth. Resources 5 Dollar Dinners (Website) Grocery Budget Makeover (Website) PIEK Efficiency (Website)

Nancy Gaines is a business productivity expert who wants to remove your stress, give you more time in the day, and help you live up to your full potential by becoming your best self. Done is better than none, so you need to throw out that to-do list and find a better way of getting things done. Nancy can help you to free up one hour in the day, overcome fear/overwhelm, chunk light tasks together, and so much more. Make money, save, then systematize. https://www.youtube.com/watch?v=F0Z4FM4WRxU Quotes: “Anything you do in your business more than twice should have a repeatable system. Anything you do more than three times should be automated, so it runs by itself.” – Nancy Gaines “Done is better than none. Most people are too afraid to take action because it's not perfect.” – Nancy Gaines “Everything can be undone. There are very few things in life that you can't undo.” – Nancy Gaines Takeaways: 04:28 Focus on your highest and best use of time by outsourcing tasks that cost less than your hourly rate. 08:46 Chunk similar tasks together to reduce time wasted switching between different types of work. 14:33 Use the "333" method: delete three tasks, delegate three tasks, and focus on three priority tasks. 17:50 Create systems for any business task you do more than two times to increase efficiency. 21:22 Take action, even if it's not perfect, because "done is better than none." Resources Nancy Gaines (Official Website) HireMyMom.com (Website) Full Contact: (Get Additional Information About Your Leads) InfusionSoft: (Small Business CRM Software)

Kathy Brunner says that you must have a Plan B where you hope for the best but plan for the worst. She's an expert in helping people either change career paths or retire and become full-time entrepreneutrs. 70% of her clients end up starting a business and 30% simply need a career change. Many times, her clients initially come to her feeling burned out, a disconnect, or no way to control her work day. https://www.youtube.com/watch?v=XEk31L0F8BA Her solution is to ask a series of thought-provoking questions, such as: What decisions in the past have you regretted? (very few, so take the risk that improves your life) What decisions have you made based on the opinions or suggestions of others? (most likely ones that you're unhappy with today) What decisions are you glad you made? (usually, those that involved taking a leap of faith) If you're ready to break the cycle of being too comfortable, then listen in to what Kathy has to say. Quotes: “Sometimes people need to leave a job because, even if they've had expert training in it, done it for many years, and done it well, they just don't have a passion for it anymore.” – Kathy Brunner “The number one thing that holds many people back is what their mind tells them they can't do.” – Kathy Brunner “For many people, what someone else has already planned for them is what they've settled on for themselves.” – Kathy Brunner Takeaways: 01:37 Always have a Plan B, as job security is never guaranteed. 07:57 Passion and skills can be transformed into successful business opportunities. 10:55 Burnout often stems from feeling underappreciated and lacking control in your work environment. 18:46 Your mindset is the biggest barrier to making significant career changes. 23:46 Identify past decisions driven by others' opinions to break free from limiting beliefs.

Josh Bauerle is the CPA on Fire. He provides accounting advice and services for many successful entrepreneurs such as John Lee Dumas of Entrepreneur on Fire. Listen in as he explains what entrepeneurs need to know (choose the right business entity, don't want until tax time, separate your business and personal bank accounts and credit card) as well as how he's marketed himself online and discovered his unique hook. https://www.youtube.com/watch?v=eVwl8ZtV-kU Quotes: “Anytime you can show people exactly how it's going to correlate to their money and put more money in their pockets, that gets people interested.” – Josh Bauerle “You have to constantly be willing to fail. You have to constantly be willing for people to say no to you. And every once in a while, it's going to work—and when it does, it makes up for all the no's and all the failures, and more.” – Josh Bauerle “You need to have those numbers. You should be able to go at any point in the year and say, ‘Okay, year to date, I've made this much, I've spent this much. This is what I can do to improve.” – Josh Bauerle Takeaways: 06:01 Separate your business and personal finances to track expenses accurately and maximize tax savings. 10:07 Choose the right business entity based on your income level to potentially save thousands in taxes each year. 19:20 Build your business by providing value to other entrepreneurs' audiences through podcasts, blogs, and strategic partnerships. 21:53 Understand your business numbers to make smarter financial decisions about reinvestment and personal income. 24:45 Always be willing to fail fast and test new business ideas with minimal upfront investment. Resources CPA on Fire (Website) Four Finance Lessons Entrepreneurs Can't Afford to Miss (Free Report) Contact Josh: [email protected]

Nagina Abdullah from Masala Body is a weight loss coach who lost 40 pounds through an interesting weight loss method (replacing sugar and other unhealthy substances with spices such as cinnamon and turmeric). Listen in as she explains her journey to monetize that passion with an online bootcamp and coaching program. https://www.youtube.com/watch?v=qPku5ByacAI Quotes: “Weight loss is 80% food, so you don't really need to exercise in the beginning—it just comes off.” – Nagina Abdullah “Instead of telling people everything, tell them one thing they can do. Simplify it, break it down, and give them one simple thing.” – Nagina Abdullah “People actually listen when they're paying money for something. They don't listen to free advice as much.” – Nagina Abdullah Takeaways: 02:02 Simplify complex advice into one actionable step to help people take initial action and build trust. 15:35 Charging premium prices creates client commitment and increases likelihood of achieving desired results. 26:49 Develop multiple income streams while maintaining job stability to reduce financial risk. 30:42 Build genuine media relationships by showing authentic interest in their work, not just seeking personal exposure. 33:47 Continuously refine your business offering based on client feedback and market response. Resources Three Recipes to Banish Late Night Cravings (Gift For Listeners Of The Robert Plank Show) Masala Body (Nagina's Official Site) Spice Yourself Skinny (8 Week Program) Food 2B Fit (10 Week Jumpstart)

Chris Dayley from Disruptive Advertising is an expert when it comes to search engine optimization (SEO), pay-per-click (PPC) advertising, and conversion optimization. Many SEO agencies are short sighted and simply look for a "trick" to provide their clients, such as ranking them in Google. https://www.youtube.com/watch?v=GiON22IAQiw However, Chris and his agency like to make data-driven decisions. A "great" looking website is an essential ingredient, but they also run A/B tests, think about what the customer is expecting to see on the page, improve load time, and use the data from heatmapping software (HotJar) to change navigation. Additionally, Chris says that every website needs to have: a value proposition (identified by the audience), a call-to-action (that they can identify in 2-3 steps), content (watch how much they're consuming), clarity/conciseness/readability, removal of all diversions/distractions (such as banner ads), and handling any anxiety people have when visiting that website. Quotes: “The hardest part for a lot of businesses is, number one, actually doing it, and then number two, it can kind of be a blow to the ego.” – Chris Dayley “When there are a lot of offers, people can get really overwhelmed, and it's much less likely that they will click on the one thing they want.” – Chris Dayley “The hardest part for a lot of businesses is, number one, actually doing it, and number two, it can be a blow to the ego.” – Chris Dayley Takeaways: 03:21 Traffic without conversion is pointless for business growth. 12:56 Always test website elements scientifically before making major changes. 17:30 Small website changes can dramatically improve sales performance. 20:27 User behavior data matters more than personal website design preferences. 28:40 Mobile websites should be customized, not just made responsive. Resources A/B Testing Starter Guide (Website) Disruptive Advertising (Website) HotJar (Website) Visual Website Optimizer (Website) Google Optimize (Google Optimize) Diesel Power Gear (Website)

Leon Jay is the author of How To Become A Superhero: Build A Better Business And Help Save The World" and his website is SocialPreneur.tv. He quickly realized the money isn't everything, and that it's all about the 4 R's: reduce, reuse, recycle, and restore. https://www.youtube.com/watch?v=nayRfp2Tdis In our discussion today, Leon shares how you can not only find that higher purpose that's greater than money, it can actually make you more money and give your business that "differentiator" to stand out in the marketplace. Your Purpose leads to your Passion, which leads to the right People, and you discover the Place you need to be, which leads to Profit. Quotes: “In every problem lies an opportunity within its solution. So if you look around and see all the problems in the world, we're surrounded by opportunities in finding solutions for those problems.” – Leon Jay “If each of us tries to focus on solving one specific problem, then with seven-plus billion people on the planet, we would eventually make some serious impact.” – Leon Jay “All the best heroes are ordinary people who make themselves extraordinary.” – Leon Jay Takeaways: 03:37 Every business problem contains an opportunity for creating a meaningful solution that can positively impact the world. 10:13 Successful businesses can differentiate themselves by matching product quality while adding a social or environmental mission. 17:33 Entrepreneurs should prioritize purpose over profit, starting with understanding what truly matters to them. 31:21 Fear often blocks people from pursuing their true purpose, but taking the first step is crucial to making a difference. 25:24 Businesses currently contribute to global problems, and conscious entrepreneurs must work to reduce their negative impact. Resources How to Become a Superhero (Book) SocialPreneur.tv (Website) EcoStore cleaning products (EcoStore Website) Zen Bags (Reusable Shopping Bags)

Chris Deadorff from The Market Compass (contact him at [email protected]) is a marketing professional from Boulder, Colorado. His business model is to become a "growth partner" with startups who need a more strategic approach. https://www.youtube.com/watch?v=8xjugaWMulo Chris noticed that many startups are focused too much on tactics (i.e. a case study or video) and are missing the strategy side. Startups need to know their objectives, find their target audience, and understand the buyer's journey. They can start that process with a simple 2-page marketing plan. Quotes: “Marketing is about truly growing your business by telling a compelling story about why your product or service will make your customers' lives better.” – Chris Deardorff “I can't emphasize enough the importance of being strategic about marketing. It doesn't have to take a lot of time, but it will save you a ton of time and money, and make your marketing more effective.” – Chris Deardorff “If you want to have good marketing, you have to provide some sort of incentive. To really get their attention and to get them to engage, you have to provide some sort of incentive.” – Chris Deardorff Takeaways: 00:30 Startups need to view marketing as a growth engine, not just advertising. 02:59 Strategic marketing matters more than random tactics for startup success. 07:13 Create a simple two-page marketing plan that outlines clear objectives and quarterly goals. 18:23 Pay for quality market research to truly understand your customer base. 23:43 Build marketing systems that can run with minimal manual intervention.

Ryan Grant from the Online Selling Experiment decided that working for someone else (as an accountant) simply wasn't for him. In order to make "the jump" from a corpoate 9-5 to becoming a full-time entrepreneur, Ryan decided he needed to have the following in place: $500-$1000 per month income from 10 hours per week (which he could 4X if he had to in an emergency) A cushion of money (savings) A stream of real estate income (Ryan occupied one end of a duplex, rented out the other end, and found a roommate to share his unit as well) https://www.youtube.com/watch?v=jC8jj6QW-fY Since going full time, Ryan has built and scaled a business (with employees) with Amazon FBA. He started with retail arbitrage, then expanded to wholesaling and private labeling. Listen to what he has to say about system thinking, self motivation and avoiding bright shiny objects. Quotes: “Ideas are only worth something once they're executed, and you won't really know what you're capable of or what's possible until you try.” – Ryan Grant “The only person to keep you motivated and to keep you going is yourself.” – Ryan Grant “Most people tend to bite off more than they can chew. I've taken that approach and found that it doesn't actually lead to results in very many places. It leads to doing a bunch of things at a fairly low level.” – Ryan Grant Takeaways: 04:03 Start planning your business exit strategy while still working your day job to ensure a smooth transition. 16:51 Proactively manage potential isolation in entrepreneurship by intentionally creating social interactions and networking opportunities. 18:28 Systematize one business method completely before adding new income streams to prevent spreading yourself too thin. 22:45 Avoid chasing multiple shiny objects simultaneously, which leads to doing many things poorly instead of excelling in one area. 25:36 Take small, concrete actions to test a business idea, like scanning product barcodes with a free app and investing $50-$100 in initial inventory.

Chris Krimitsos has run over 1700 live events in the Tampa, Florida area, created the Florida Podcaster's Association, and most importantly, runs the PodFest conference for podcasters in Orlando every year. He explains to us how he built a following for his live events and how to get your branding right (start with problems and people instead of keywords). https://www.youtube.com/watch?v=gRVG-yGkB_s He also has a very concept called evergreen podcasts: look at the 5-10 frequently asked questions (FAQs) on your sites and create a podcast episode answering each of those questions in order to have a podcast that promotes your offers forever. Quotes: “Audio strategically placed well within the podcast medium makes it searchable online content that people might stumble upon.” – Chris Krimitsos “Keep your feet on the ground and your eyes on the stars. Take action and prioritize what truly needs to be done.” – Chris Krimitsos “If you have a business and want people to truly understand what you do, replace the FAQs on your website with a five- or ten-episode evergreen podcast.” – Chris Krimitsos Takeaways: 05:02 Networking and personal connections can be more effective than broad marketing strategies. 13:37 Most podcasters are introverts who prefer speaking into a mic without seeing their audience. 18:29 Build your brand by understanding what unique experience or information you can provide to your target audience. 22:06 Create podcast content that addresses specific audience pain points and provides clear value. 27:53 Marketing your content is just as important, if not more important, than creating the content itself. Resources Email Chris: [email protected] Podfest Conference (Site) The Messengers documentary (Site) The Messengers podcast (Podcast) Shake Creative (Website) Chris (Twitter)

Rob Lowe has interviewed over 100 social entrepreneurs in the Giving Back Podcast to bring attention to the charity-based movements created around the world. He shares how he built his podcast, as well as the common threads he's discovered while interviewing these experts who are giving back. https://www.youtube.com/watch?v=ySIvr_Zvu6k Quotes: “Passion is crucial. Things will get tough—really tough. The one thing that will carry you through hard times is your passion.” – Rob Lowe “For the most part, or sometimes entirely, these organizations are made up of volunteers. A key aspect is engaging them and presenting opportunities.” – Rob Lowe “I'm not really smart enough or wise enough to be a coach or a mentor, but what I do bring is that I am a very good accelerator.” – Rob Lowe Takeaways: 03:14 Finding and highlighting unsung heroes who are making a difference can inspire broader community involvement and create meaningful social impact. 08:00 Inspiring others through personal action can create a ripple effect of community engagement and positive change. 17:19 Success in social impact follows similar patterns to business success, requiring passion, focus, and perseverance. 21:47 Organizations thrive when they genuinely listen to volunteers and match their skills with meaningful opportunities. 26:58 Building a successful movement requires connecting people, resources, and helping them accelerate their goals. You can contact Rob by emailing him at [email protected] and enter "Heard of you on the Robert Plank podcast" in the subject line.

Negotiation consultant Kwame Christian from the American Negotiation Institute wants to give you the confidence (competence breeds competence) to get what you want in your business relationships with others. Go into negotiations with information beforehand, ask open-ended questions, then adjust (be flexible). Use curiosity to find the right deal, and discover if a deal exists. Spend 70% of your time listening and 30% of your time speaking. https://www.youtube.com/watch?v=3_hFxSu9gfc Quotes: “Negotiation isn't the art of deal-making; it's the art of discovering deals.” – Kwame Christian “Competence breeds confidence. Success or failure in negotiations isn't determined by your ability to think quickly and deliver witty retorts; it's rooted in thorough preparation beforehand.” – Kwame Christian “Every negotiation begins with an ask. We need to articulate our needs, and that's where most people stumble.” – Kwame Christian Takeaways: 01:49 Negotiation is about discovering deals, not forcing predetermined outcomes. 09:33 Research your counterpart thoroughly, like you're preparing for a first date. 14:59 Practice "rejection therapy" to build confidence and overcome fear of asking. 17:50 Create high-value service packages with multiple elements to expand client budgets. 21:49 Ask open-ended questions and listen 70% of the time during negotiations. Resources American Negotiation Institute (Website) Negotiate Anything podcast (Podcast) Kwame Christian (LinkedIn)

Do you fear being "forgotten" online? What if you put in all this time, money, and energy, and it doesn't lead to making money? What if, 1.5 years from now, you look back and realize that all the work you've done building an internet presence, putting in the work day-in and day-out, pursuing your dream, all amounted to nothing? (scary) I'll be completely honest. You SHOULD be afraid of time running out, and going out of business, but (possibly) not for the reason you think... https://www.youtube.com/watch?v=1mfdGfZp8kg Worried About Online Competition? You SHOULD Be! YouTube users watch over 1 billion hours of video content per day, and according to the Wall Street Journal, that's set to eclipse TV viewership in 2017. Over 6,000 books are published PER DAY according to UNESCO (United Nations Educational, Scientific and Cultural Organization), (1200 in China and 800 from the U.S. alone -- every single day) As of late 2016, 60 million business are actively marketing on Facebook (4 million of them using paid ads) Are You Worried About Giving Up, Burning Out, or Quitting? According to the U.S. Small Business Administration, there are 28.8 million small businesses in the United States, and only one-third survive ten years. 82% of businesses fail because of cashflow problems, either not being cashflow-positive or from mis-management. The U.S. Census Bureau reports that: 400,000 new businesses appear every year, but in that same year, 470,000 close up shop! The good news is: being a lean startup or "one person business" is easier that ever. According to a study performed just a few years ago, 8.6% of the U.S. workforce consists of solopreneurs and is expected to grow to 24 million people by 2018. Compare that to a McDonald's franchise that costs $750,000 in LIQUID assets to start-up, in addition to about $1 million in startup costs and now you're forced to pay up to 12% in gross sales back to that corporate office... no thank you. And, I'm sure you've experienced those moments of doubt, uncertainty, and panic about what you're doing with this "Internet" stuff. Are You Worried That Your Internet Business Will Eventually Fail, Leaving You With Nothing To Show But A Lot Of Wasted Effort? I'm sure that you have way more ideas in your head than you have time to implement in just 24 hours every day Chances are, you've started more projects, websites, and membership sites, than you've finished I imagine that, like me, you've seen one or two sites out there and been JEALOUS that they beat you to the market -- and -- probably set something up better than you had imagined It is my hope that you've skipped right past the low-baller stuff like affiliate marketing, CPA, solo ads and banner ads and instead looked to the low-hanging fruit of making money online: membership sites Now, have you thought about this? What If, Without A Guide, You Sort Of "Fudge It" And Crank Away From Membership Content? Again, without anyone to guide you, what if you created a "sales letter" and added some stuff to get people to buy? What if you only "guessed" about price points, where to get traffic, how to setup drip content, weren't sure about membership software or where to host your site, your design (website theme)? Doesn't that seem like only 1 possible way to go right and about 200 ways to go wrong? (In the same way you might embark on a cross-country road trip with GPS vs. no map and no direction... how likely is it, with random trial-and-error, that you'll arrive at your destination?) Can I Make It Simple For You? First, decide who you are and what you do. What solutions you have to offer. How can you help "me" to get what I want? (With stock trading, real estate, WordPress, etc.)? Seriously, don't skip this. What will I HAVE at the end of your course and your training? For example, if you teach me how to sell on eBay, I shouldn't end your course with "some ideas" on how to ...