Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Heather Choate was diagnosed with breast cancer at age 29 while ten weeks pregnant. Heather Choate is a bestselling author and entrepreneur who overcame significant personal challenges. After being diagnosed with breast cancer while pregnant with her sixth child, she fought through treatment and maintained her writing career. Her memoir, "Fighting for Our Lives," ranks in the top 10 women and Christian memoirs on Amazon. Heather now runs the Panda Sphere Project, an online coaching business where she helps others develop mental strength and overcome personal obstacles. She is a mother of six children and has built multiple successful businesses while navigating her health crisis. By overcoming this unexpected adversity (as well as other up's and down's) Heather was tested to the max. During this time, she mastered using deep meditation (and visualization) for focus (and strength), anchoring (for confidence), and quiet focused times during the day (for calmness and clarity). Tune in to discover how to listen to your own voice, do what you love, and follow your passion. https://www.youtube.com/watch?v=6yrLT8Tgu4Y Quotes: “We live in the distraction age, so it's really hard to stay focused unless you do that training time.” – Heather Choate “Life is short; we don't know how long we'll be here. Therefore, we need to do what we love, pursue what fulfills us, and find passion and meaning in life.” – Heather Choate “We know the answers to our questions better than we realize; we just need to trust ourselves and rely on our gut feelings or intuition.” – Heather Choate Takeaways: 01:32 Use anchoring techniques to tap into positive emotional states when you need confidence. 10:01 Visualization and mental preparation can help you stay calm during high-stress situations. 15:26 Find work that truly fulfills you, even if it means making significant career changes. 19:38 Take time for quiet self-reflection to understand your true goals and desires. 21:35 Seek mentorship and coaching to gain clarity and overcome personal challenges.

Natasha Davis is a branding expert and consultant who helps companies develop strategic visual, auditory, and emotional branding. She is the author of the book "Be Unleashed: Unleashing Millionaire Mindset and Build Your Brand," which she co-wrote with six other entrepreneurs. Natasha runs Impact Branding Consulting and has been in business for 11 years, specializing in working with healthcare, agencies, and service professionals. Her expertise focuses on helping micro and small businesses understand the critical differences between marketing and branding. Natasha Davis from Impact Branding Consulting says that many business owners confuse marketing (psychological minutiae that let people know your business is present, i.e. t-shirts) with actual branding (pricing, content, client acquisition, culture, business model, expertise you have, identity). Don't do so many things that you can't differentiate yourself in a unique way! Branding is the difference between being seen as a "Target" business or a "Dollar Store" business. Decide what type of client you want, and then develop a profile of what that ideal client looks like. Identify that ideal client's commonalities and observable behaviors (business size, industry, where they hang out, social networks, how to get in touch, follow-up) and characteristics (what you can only identify by talking to them -- if they're ready to get started and how accountable and coachable they are). https://www.youtube.com/watch?v=_15dl6DKqZU Quotes: “Branding transforms a company from merely being recognized to establishing true brand equity. Only by developing brand equity can a business scale effectively and be acknowledged as a well-suited company.” – Natasha Davis “The foundation of any business is its clients. If your clients aren't happy, your business won't thrive, and your finances will struggle.” – Natasha Davis “An ideal client is one who values your work and recognizes that they are investing in the solutions you have developed.” – Natasha Davis Takeaways: 02:28 Branding goes far beyond logos and websites - it's a strategic approach to defining your business's core identity and value. 12:07 Pricing should be a strategic decision based on the type of clients you want to serve, not just matching competitors' rates. 15:23 Identifying your ideal client requires understanding both observable behaviors and hidden characteristics that make them a perfect match for your services. 17:49 Different industries require unique communication approaches, and understanding your target market's communication style is crucial for successful client acquisition. 21:25 Investing time in research and preparation before implementation can save significant money and increase business success. Resources Impact Branding Consulting (Website) Be Unleashed (Book) The Difference Between Marketing and Branding (Blog Post)

Jim Kukral is an experienced internet marketing professional with nearly 20 years of expertise helping small and large businesses grow online. He has worked with major companies like FedEx, Sherwin Williams, and Progressive Auto Insurance. Jim is an author who has published over 10 books, including a traditionally published book with Wiley and Sons. He runs Author Marketing Club, a website that provides tools and training for book authors looking to market their work effectively. Publisher Jim Kukral from Author Marketing Club wants you to create a non-fiction book to solve a problem, or a fiction book to entertain. Jim lays out a scenario where he targeted a big group to solve a problem with a clear title, as in, "Social Media Marketing for Real Estate Agents." In the book, he explained what business owners should do, and provided a free 15-minute phone consultation in the back of the book to close clients. https://www.youtube.com/watch?v=O8m9CpjSp1U Quotes: “There are two main reasons people use the internet: first, to solve a problem, and second, to be entertained.” – Jim Kukral “The greatest thing about Amazon and selling books online is that the market is controlled by the readers.” – Jim Kukral “People prefer to hire individuals they feel comfortable with—those they know, like, and trust. A book helps establish and strengthen that trust.” – Jim Kukral Takeaways: 02:39 People use the internet for two core reasons: to solve problems or be entertained, which directly maps to nonfiction and fiction book purposes. 05:45 Writing a book with a clear, direct title that describes exactly what it does can help attract the right audience and build credibility. 12:23 Revealing all your professional secrets in a book won't hurt your business - most people still want someone else to do the work for them. 18:52 Success in book publishing requires writing in a genre with a large market and creating multiple books to build a sustainable income stream. 20:50 Digital publishing allows authors to update and improve their books based on reader feedback, making the writing process more dynamic.

Tom Corson-Knowles is an international best-selling author and entrepreneur who specializes in Kindle publishing. He founded TCK Publishing, an independent book publishing company, and created the Ebook Publishing School. Tom has written multiple books, including the Kindle Publishing Bible and a book about Facebook marketing for business owners. He helps authors write, publish, and market their books through his training courses and publishing services. Tom Corson-Knowles from TCK Publishing and Ebook Publishing School has great news: it's easy to publish lots of content and scale your business by approaching Amazon publishing in a scientific, step-by-step mindset: Write down a list of 20-40 book ideas in a tool such as EverNote Research: find the marketplace gaps and see how similar books are selling Hook: narrow down one unique idea and craft a clear message Brainstorm: develop your promise and decide what readers want to know (these are more than just chapters, they include additional videos and checklists) Speak out the book (you can even use your smartphone) Editing/revision https://www.youtube.com/watch?v=JUq3OwBDFeI Quotes: “Business has never been easier than it is today. There has never been a time in human history when it has been simpler to start a business, make money, publish books, or write books.” – Tom Corson-Knowles “You need to focus on what you can control in life, rather than dwelling on what you cannot control.” – Tom Corson-Knowles “A great book is crafted by offering something uniquely valuable. It must stand out, as writing another generic "me-too" book won't make an impact.” – Tom Corson-Knowles Takeaways: 06:24 Research market gaps and reader needs by carefully studying book reviews on Amazon to create unique, valuable content. 10:39 Don't get stuck in planning; take action quickly and iterate your book development process, treating it like climbing a mountain with changing perspectives. 18:47 Schedule dedicated time for book writing, treating it like a critical appointment that you cannot miss. 26:46 Success in publishing requires perfecting multiple elements: book title, cover, description, keywords, reviews, and branding. 29:28 Choose evergreen book topics that remain relevant over time, avoiding rapidly changing technical markets. Resources TCK Publishing (Website)

Terry Gremaux is an entrepreneurial leader from Dallas, Texas, who trains business owners on using free social media strategies to grow their market presence and revenue. Originally from a small town in Montana, Terry struggled financially for years before breaking through and becoming a successful entrepreneur. He grew up on a ranch with limited resources and was making only $35,000 a year before transforming his business approach. Terry now helps entrepreneurs expand their online presence across platforms like Facebook, LinkedIn, Twitter, and Instagram. Terry Gremaux, the Hashtag Hunter, only needs to spend about 15 minutes a day to get 10 new leads a day into his business as part of his daily routine. Here's his process: regularly check thought leaders' Facebook pages such as Gary Vee or Tony Robbins leave a thoughtful comment on their latest post (4-5 minutes) like all the comments left by others respond to friend requests and get to know them keep in touch with those prospects to find their problem/desire run Facebook live streams every day Mindset tweak: Business is promoting a solution to a problem at a profit. Be interested in people and have a conversation. https://www.youtube.com/watch?v=NW4x8bK4QxI Quotes: “Business is about providing a solution to a problem while generating a profit. That’s the essence of it—end of story.” – Terry Gremaux “A decision always happens in a moment. It wasn’t a seven-year decision—it happened in an instant. I was done, made a plan, and put it into action.” – Terry Gremaux “I don't want you to think about sales. I want you to think about being interested in people and providing value.” – Terry Gremaux Takeaways: 05:56 Success starts with choosing who influences your mindset and blocking out negative voices. 13:01 Taking action matters more than having a perfect plan - start small and grow from there. 19:12 Social media success is about building relationships and solving people's problems, not just selling. 24:53 Consistent daily actions on social media can generate significant business opportunities. 28:27 Your business reputation is built by consistently providing high-value solutions to customers.

Heather Havenwood is an online business expert and entrepreneur who has been active in digital marketing since 1999. She successfully grew an information marketing publishing company to over $1 million in sales within 12 months. Heather runs multiple businesses, including Date Triggers, a dating education platform for men, and hosts her own podcast called "Win with Heather Havenwood". She is also the creator of Podcast 3030, a course teaching professionals how to effectively guest on podcasts. Her background includes overcoming significant personal challenges like bankruptcy and foreclosure, which she now uses as a powerful storytelling tool in her speaking and teaching. Heather Havenwood has made a killing guesting on podcasts. She has tons of tips for you today on how to be a great podcast guest and an even better podcast host. https://www.youtube.com/watch?v=NdYX8Ig-1Ro Quotes: “Podcasting is not a presentation where I’m speaking to you; it’s a conversation. I share my story, provide value, offer tips and tricks, and people listen in to our chat.” – Heather Havenwood “If I can do it, you can do it, no matter your situation—whether it’s divorce or something else. Everyone has their ups and downs.” – Heather Havenwood “My job is to add value to you and your people. It’s about making you the star, not me, and offering as much value as I possibly can.” – Heather Havenwood Takeaways: 01:58 Podcast guesting is a powerful way to share your story and connect with new audiences without the hassle of physical travel. 10:31 Successful podcast interviews are conversations, not presentations - focus on storytelling and creating an engaging dialogue. 25:48 Being open to appearing on diverse podcasts, regardless of the niche, can lead to unexpected opportunities and connections. 33:03 Creating a strategic media kit and approach can significantly increase your chances of being invited as a podcast guest. 37:35 Developing your storytelling skills through podcast appearances can help you communicate more effectively across different platforms. Resources The Win: Podcast with Heather Ann Havenwood (Podcast) 30 Podcasts in 30 Days Course (Podcast)

Nick Loper is an entrepreneur and digital business expert known for his work in side hustles and online income strategies. He runs the popular Side Hustle Nation blog and podcast, where he interviews entrepreneurs and shares insights about part-time business ideas. Nick is also the author of "Buy Buttons," a book that explores various online marketplaces and strategies for making extra money. He has built multiple online businesses, including a footwear comparison shopping site, and has become a respected voice in the entrepreneurial community for helping people explore alternative income streams. Nick Loper from the Side Hustle Nation podcast is the king of side hustles: low-risk entrepreurship, for-profit hobbies. Thanks to marketplaces like iTunes, Fiverr, eBay, Craigslist, and other sharing economy sites, the universe has shrunk, and now is the time for you to jump in: Find a marketplace that uses the sharing economy (such as Uber, Airbnb, DogVacay, Turo for P2P car rental, Prosper for P2P loans) Use your unique skills (freelancing) Buy low and sell high Create your own products https://www.youtube.com/watch?v=BhHU0AoNC50 Quotes: “I think of side hustles as a lower-risk form of entrepreneurship. You don't have to quit your job, but if you have an extra 5, 10, or 20 hours a week and want to do something productive with that time, consider it like for-profit hobbies.” – Nick Loper “We've underutilized assets in our lives—our car, spare bedroom, and even various platforms to generate money.” – Nick Loper “Realistically, the biggest failure is often cash flow. Businesses fail because they don't bring in enough money or make enough sales.” – Nick Loper Takeaways: 01:53 Marketplaces like Fiverr, Amazon, and Airbnb provide built-in audiences and easier entry points for new entrepreneurs. 04:13 Treating a side hustle like a real business, with persistence and willingness to learn from failures, is crucial to success. 22:17 Side hustles offer a low-risk path to entrepreneurship, allowing people to earn extra money and learn new skills without quitting their day job. 29:40 Small, incremental earnings can grow into significant income streams when approached with patience and strategic thinking. 37:39 Successful side hustlers focus on one platform or skill at a time, building momentum through consistent small actions. Side Hustles Mentioned Turo (rent out your car) CuddleUp (charge money for cuddling -- yes, really) Fiverr (provide any service you want) Resources Buy Button (Book) Side Hustle Nation (Podcast) The Slight Edge by Jeff Olson (Website) Steve Scott (Website)

John Pollock is the CEO of Financial Gravity and an expert in tax planning for entrepreneurs and small business owners. He is the author of a book about the 10 biggest tax mistakes small business owners make, which is available for free through his website or by text. John has also created a program to train accountants and financial professionals in tax-saving strategies. John Pollock from Financial Gravity wants to help you save on your taxes, since accountants and bookkeepers aren't trained for that. He has some unique insights on how you can get a tax blueprint to proactively plan your finances. Be sure to text "TAXBOOK" to phone number 33-4444 for a free bonus. https://www.youtube.com/watch?v=XTwD2CvmCSM Quotes: “If I can show you ways to save on federal and state taxes, you'll also gain savings on payroll taxes and sales taxes, leading to a compounding effect.” – John Pollock “The tax code is not designed for the rich. It's actually designed for the small business owner.” – John Pollock “The IRS is a collection agency. That's the stark reality, and collection agencies are going to go after people that don't know the tax code, not people that do know the tax code.” – John Pollock Takeaways: 02:08 Many business owners are surprised by big tax bills, and most accountants are not trained to help lower taxes. 06:00 There are thousands of pages in the tax code that can help business owners save money, but most people don’t know about them. 08:32 Using legal tax rules does not make you more likely to get audited. 14:00 Changing how you handle your business taxes can save you a lot of money. 20:08 Having a clear tax plan, like a “tax blueprint,” helps you know what steps to take to pay less in taxes.

Rene Brent is a certified clinical hypnotherapist with over 25 years of experience as a registered nurse. She is an international speaker and faculty member at the Institute of Interpersonal Hypnotherapy. Rene is the author of the international bestselling book "How Big is Your Butt," which offers practical exercises for understanding and overcoming mental blocks. Her work focuses on helping people tap into their subconscious mind and break through emotional barriers using scientific approaches to personal development. Hypnotist Rene Brent, from Practice Happy Now, is a professional garage door opener. She believes that your brain is running an old program and can help you to get rid of false beliefs. She wants you to allow your subconscious mind to move you away from pain and towards pleasure. https://www.youtube.com/watch?v=62HAykLqrh8 Quotes: “Hypnosis is like being a professional garage door opener—I help people open that garage door, hold the flashlight, and let them figure out what's blocking the door.” – Rene Brent “The subconscious mind defines and runs about 95% of your day. So if you don't know what's going on in that garage, then someone else is driving the car, for sure.” – Rene Brent “Your body acts as your emotional GPS, which is why we use expressions like gut-wrenching, sick to my stomach, or heartbroken—it's your body's way of communicating with you.” – Rene Brent Takeaways: 01:46 Your subconscious mind runs 95% of your daily actions and can be redirected through specific mental techniques. 08:07 Breathing and accepting emotional sensations can help release stress and gain mental clarity. 12:09 Visualizing your desired day and emotional state before waking up can help set a positive mental framework. 16:06 False beliefs formed before age 10 can significantly impact your current perception and behavior. 20:23 Procrastination is often a protective mechanism driven by fear of failure. Resources How Big Is Your BUT (Kindle Book) Practice Happy Now: 2 free meditations (Book)

Jim Palmer is a marketing and business building expert who helps entrepreneurs grow their businesses. He is the founder of the Dream Business Academy and the Dream Business Coaching and Mastermind Program. Jim hosts Dream Business Coach TV, a web TV show, and Stick Like Glue Radio, a weekly podcast. He is also the author of the book Decide. Jim is known for creating No Hassle Newsletters, a program that helps businesses with their newsletter marketing. Jim Palmer is the Newsletter Guru and Dream Business Coach. He believes marketers should setup a Million Dollar Platform that includes email marketing, ezines, newsletters, and more. Many people lack focus and aren't finding their best customers. You should also mail a 4-page physical newsletter once a month to your best customers to retain those customers and get yourself some repeat, high-ticket sales. https://www.youtube.com/watch?v=maBdhMe8eaw Quotes: “Starting a question with ‘Can I just’ is a limiting thought, as it implies you're already doubting your ability to do it all or your willingness to take it on fully.” – Jim Palmer “The largest cost that most businesses have is the cost of acquiring a new customer.” – Jim Palmer “People don't necessarily want to read everything about your business and what you do. It's important to have a balance of what can be considered relevant and non-relevant material.” – Jim Palmer Takeaways: 02:31 Many business owners struggle because they try to do too much and don’t focus on what works best for them. 09:01 Doing many types of marketing, like email, books, and video, helps reach more customers because everyone learns differently. 13:10 Outsourcing most tasks lets you spend more time on important work that grows your business. 20:41 Sending a printed newsletter every month helps keep your business in customers’ minds. 28:24 Spending money to keep your customers is important because it costs more to find new ones.

Dan Englander is the founder of Sales Schema, a company that helps agency owners and project-based businesses get more clients and grow their accounts. He was the first employee at the animation studio Idea Rocket, where he played a key role in growing the business from the ground up. Dan is also an author, having written "Mastering Account Management" and "The B2B Sales Blueprint." He lives in New York and works with creative agencies, especially those offering services like websites and video production. Dan Englander from SalesSchema.com has some great information for you about marketing funnels and automation. Dan lands many new clients using outbound email marketing, virtual assistants, and phone closing. He also has used some unique strategies to land new business. For example, he's contacted up-and-coming tech companies mentioned on CrunchBase or checking job posting on sites like Indeed and AngelList, who needed services such as animation videos. He also walks us through his process of qualifying his process, getting those leads to the proposal stage, feeling them out with test closes, handling objects and feedback, and more. https://www.youtube.com/watch?v=7fqy0zhf3VY Quotes: “It's very hard to completely and to automate human empathy, and that's really what sales entails.” – Dan Englander “Sales calls quickly reveal your position in the market, often much faster than any number of survey funnels can.” – Dan Englander “If I can learn, teach, or sell something every day, I’ll progress much faster than if I isolate myself from the world.” – Dan Englander Takeaways: 01:50 Using sales tricks like fake deadlines in one-on-one emails can hurt trust if you don’t have a real reason for them. 06:02 Building your own list of leads is better than buying a pre-made list because you learn more and get better results. 14:57 Personalizing emails, even with simple details like recent company changes, makes your outreach more effective. 18:27 It’s better to ask someone if they can chat before sending a calendar link, so it feels more personal. 21:52 On the first call, make sure the person has a real need, is a decision maker, has a budget, and is ready to start soon.

Joshua Adams is the founder of Rock Paper Simple, a company that helps businesses create websites that focus on marketing and results. With over 14 years of experience in web design, marketing, and branding, Joshua works with business owners to make sure their websites do more than just look good—they help bring in customers. Joshua often speaks at events and colleges about web design and marketing. Joshua Adams from Rock Paper Simple wants his agency to help you create a marketing-focused website that's them-centric, with clear navigation, that speaks directly to visitors and makes conversions. Be sure to claim his free self audit worksheet to find out how your website measures up. https://www.youtube.com/watch?v=FrvRr7j7XI0 Seven steps to creating a marketing-focused website: 1. Shut up and listen (know thyself, benefits, goals)2. Plan for results (design, words, pages)3. Direct traffic (differentiate value of pages, decide on three most important services, call-to-action on homepage/sidebar)4. Them-centric copy (wording that's beneficial to them)5. Convert (phone number, working form, less fields)6. Simplify navigation7. Rock the visuals Quotes: “People really don't care who you are or what you know until they know that you either care about them or have value for them.” – Joshua Adams “If you don't plan, you're just not going to get to that end goal. If you don't have a destination, you'll never get there.” – Joshua Adams “Marketing serves as the intermediary step leading to sales. While the ultimate goal is achieving sales, marketing is driven by the intention to fulfill a specific purpose.” – Joshua Adams Takeaways: 01:16 Focusing on marketing when building a website helps businesses get better results. 05:31 Making your website about your customers, not just your business, is important. 19:31 Setting clear goals for your website is a key first step. 25:05 Make it easy for visitors to take action, like buying or signing up. 36:35 Simple and clear navigation helps people use your website without confusion. Resources Web design agency: Rock Paper Simple Case study: Sorensen Moving & Storage Self Audit Worksheet

Tracy Goodwin is a voice expert and the owner of Captivate the Room, where she helps people improve their speaking skills and confidence. With over 20 years of experience and two master’s degrees, Tracy has coached hundreds of clients worldwide. She hosts a podcast and offers a free video series called The Voice Formula, along with online courses and group programs. Tracy Goodwin from Captivate the Room can help you become a better speaker by improving your voice. Tracy says that your voice's muscle memory can be trained. You can retrain those good speaking habits that you might have previously lost over time and rediscover your real voice. Many people have incorrectly tempered their voice, leading to that "stuck in the back of your throat" speaking style with dropped endings on sentences. Others forget to have tempering variety and still others forget to breathe when speaking. Tracy wants you to speak with a pattern of unpredictability, to show vulnerability and be authentic. Break down your speaking strengths and weaknesses into the five elements of variety: 1. pausing2. elongation3. pitch4. volume5. speed https://www.youtube.com/watch?v=FTYn1bBt0bQ Quotes: “We are all essentially born speaking in our true voice, rich with beautiful nuances, but as we grow older and accumulate experiences, we tend to hold that back.” – Tracy Goodwin “The voice is your most powerful tool, as it breathes life into your words and distinguishes you from others.” – Tracy Goodwin “Research reveals that every 90 seconds, the brain signals us to disengage. When our vocal delivery becomes predictable, we inadvertently give our audience the green light to lose focus.” – Tracy Goodwin Takeaways: 02:02 Many people hold back their real voice because of past experiences or fear of judgment. 07:50 Common problems with speaking include holding your voice in your throat, not using enough variety, and forgetting to breathe. 13:03 Setting a moderate pace, pitch, and volume helps make your speaking more interesting. 22:27 Using pauses, elongation, pitch, volume, and speed adds variety and keeps listeners interested. 32:54 Tracy offers a free voice assessment if you send her a short audio or video clip.

Dina Proctor is a life and business coach and the best-selling author of "Madly Chasing Peace: How I Went from Hell to Happy in Nine Minutes a Day." She created the 3x3 meditation technique, which means meditating for three minutes, three times a day. Dina’s work focuses on helping people use short, focused meditation to improve their lives, health, and mindset. Dina Proctor, author of Madly Chasing Peace, wants you to meditate in short bursts: just three minutes, three times a day. Dina was battling clinical depression, planning her suicide and dealing with alcohol addiction when she began to sit still and focus on her breathing for just a few minutes a day. After eight weeks, that nagging inner voice in her head was gone and she was able to focus on every activity at hand. She found that inner peace and wisdom, and wants to show you how to do the same. https://www.youtube.com/watch?v=Vg3HSjIYw3U Quotes: “Anything we want to manifest in our external world starts within. We don’t always need to know exactly what we want, because our higher guidance already knows what will truly fulfill us.” – Dina Proctor “I truly believe that meditation, for me, isn’t an activity—it’s a state of being.” – Dina Proctor “If you’re playing full out, it works. But if you’re half texting and half meditating, it’s not going to be effective.” – Dina Proctor Takeaways: 00:55 Using short, focused meditation several times a day can help change your mindset and life. 02:48 Giving your mind a simple task during meditation, like counting backwards, can help quiet busy thoughts. 08:31 Building a meditation habit is like building a muscle; it gets easier with practice over time. 19:31 Even a few minutes of meditation, done regularly, can lead to big changes in how you feel and think. 26:07 If you don’t take care of your inner self, outside achievements can feel empty.

Stephen Christopher is the founder of Sequest Digital Marketing, a company that helps businesses improve their online presence through services like SEO, pay-per-click advertising, and web design. He is also the host of the Business Revolution podcast, where he talks with entrepreneurs and shares advice about business growth. Stephen has experience running several businesses and is known for focusing on what his company does best, while also making sure his clients are well taken care of. Stephen Christopher from Seequs.com wants to help you with your organic search results, pay per click advertising, and web design. Choose the top one to three objectives for your website: that's usually for your hot, warm, and cold leads. For example, your hottest prospects who want to buy right now could be looking for a phone number, the warm leads might fill out a contact form to request service, and the cold leads might only want to signup for a video or short report. https://www.youtube.com/watch?v=EFN66zC_75Q Don't take anything for granted, be super persistent (failure leads to perspective). Change the "bad" things about your business. Quotes: “Client success is not optional. We’re committed to providing as much guidance as possible because their success—both within our work and overall—is essential to us.” –Stephen Christopher “Never give up. There is always a way to make what you want happen. What you're doing right now might not be the right approach, so if you fail, it's time to shift your perspective.” – Stephen Christopher “Sometimes you might be doing something with the potential to succeed, but it’s not aligned with who you are or who you’re truly trying to become.” – Stephen Christopher Takeaways: 01:02 Focus on what your business does best and let go of the rest. 06:17 Make your website easy for visitors to take action, like calling or filling out a form. 12:32 Good communication and customer service are very important for keeping clients happy. 21:53 Learn from mistakes and use them to build a better business. 26:53 Set clear company values and use them to guide your decisions. Resources: Seequs SEO agency, Business Revolution Podcast, Business Revolution Facebook Group Case studies: Petri Plumbing and Hal Elrod

Avalaura Gaither is an intuitive consultant, life coach, and author with a background in psychology and social work. She holds a bachelor’s degree in psychology and a master’s degree in social work from Howard University. Avalaura is the author of two books, "Power" and "Bliss," which focus on reclaiming personal strength and living a life filled with passion and purpose. She also runs Avalaura’s Healing Center and is active as a speaker and meditation guide. Avalaura Gaither has a background in psychology and social work. She found herself trapped in her career and became an entrepreneur by becoming a guide for others in the areas of daily self-care, meditation, and stress relief. https://www.youtube.com/watch?v=XPf5WhQPMqo Quotes: “Get your mind right, your business will be tight.” – Avalaura Gaither “The painful stuff—that’s where the magic is. It’s where you discover your true purpose and what will set you apart from everyone else.” – Avalaura Gaither “People bring things out of you that you can't bring out of yourself.” – Avalaura Gaither Takeaways: 01:37 It’s important to know yourself and your reasons before starting a business. 09:57 Doing personal work and asking yourself honest questions helps you figure out what kind of business fits you. 19:08 Reading about self-care is not enough; you have to take daily action to see real change. 20:01 Meditation can be adjusted to fit your schedule and needs, not just done one way. 25:27 Having a coach or guide can help you find the right approach for your personality, instead of just following a book. Resources Avalaura's Healing Center (Website) Bliss: A Practical Guide to Living a Life of Purpose & Pleasure (Website) Power: Escaping the Fear from Within (Website)

Katrina Sawa is a business coach known as the "Jumpstart Your Business Coach." She is the author of the book "Love Yourself Successful" and the creator of the Jumpstart Your Biz in 90 Days system. Katrina helps entrepreneurs, especially those who are not tech-savvy, grow their businesses both online and offline by focusing on practical marketing strategies, networking, and building supportive relationships. Katrina Sawa has a lot to say about networking, social media, landing speaking gigs, and making money doing what you love. She gets 60-65 speaking gigs per year. She says you should become a member of multiple speaker associations and private message prospects on Facebook and LinkedIn using her templates, and later move them off social media to help them and their businesses. https://www.youtube.com/watch?v=UbctIq5Rjfw Quotes: “Your website is your most important marketing tool—it should be the central hub of your business, where everything flows in and out.” – Katrina Sawa “If you can meet people in person, it's often faster to build relationships and move them to the next step than if they’re just an online friend or follower.” – Katrina Sawa “If you want to delegate, it might only cost a few hundred dollars a month to offload tasks, allowing you to be more consistent.” – Katrina Sawa Takeaways: 02:01 If people around you are not supportive, you need to either communicate better, set boundaries, or move on. 06:48 You don’t have to learn every technical skill—hire someone to help with things like websites if it’s not your strength. 13:42 Every business website should have an opt-in box, a freebie, and some kind of email marketing. 16:00 Reaching out to people on social media and moving the conversation to a phone call can lead to speaking gigs and new business. 24:32 Being consistent with your marketing and getting help from a team, even if it costs a little, is important for business growth. Resources Three Business-Building Gifts (Website) Love Yourself Successful (Free Gifts) Jumpstart Your Marketing (Katrina Sawa's Products)

Joe Apfelbaum is the CEO and co-founder of Ajax Union, a digital marketing agency based in Brooklyn. He is a public speaker, certified Google trainer, and a published business author. Joe also hosts the CEO Mojo podcast and runs a weekly video show called GrowTime.tv. He is currently working on his book, "Average Joe to CEO." Joe Apfelbaum, CEO of Ajax Union, has had quite an entrepreneurial journey and wants you to live a life of purpose, on purpose. Topics covered: how to get past the rough years, discover your reason, develop an abundance mindset the difference between being "satisfied" (a temporary solution to hunger which is a slow painful death) and being fulfilled (self aware and successful with perspective) how to focus on one thing: how Joe went from being spread too thin with seven side businesses, to making a lot of income in a short amount of time (less is more) https://www.youtube.com/watch?v=Ic_ieQJcGLM Quotes: “Don't just have a purpose—live with purpose. Even when you breathe, do it with intention. Take a deep breath, fill your lungs completely, and breathe with purpose.” – Joe Apfelbaum “Success looks different for everyone. Most people don’t actually know what success means for them because they’re too busy measuring it against someone else’s.” – Joe Apfelbaum “People will either love you or hate you, but most are just stuck in mediocrity.” – Joe Apfelbaum Takeaways: 00:58 Being passionate about your business is important for long-term success. 03:07 If you want to make money, focus on adding real value to others. 06:39 The people you spend time with can affect your mindset and success. 12:31 It’s good to feel fulfilled, but you should always keep your hunger to grow. 15:31 You need to find a balance between working hard and enjoying the moment. Resources Ajax Union (Facebook) Joe Apfelbaum's (Blog) CEO Mojo (Website) Ajax Union(Website) https://www.youtube.com/watch?v=lvpQzKaHSXI

Petra Monaco is an author, entrepreneur, and coach who helps women build confidence, take action, and create the life they want. She is known for her book about dreaming, believing, and taking action, and she also runs a blog at PetraMonaco.com where she shares advice on mindset, boundaries, and self-care. Petra has experience as a single parent and has overcome personal challenges, which she now uses to guide others through coaching and online courses. Petra Monaco from PetraMonaco.com wants to give you more confidence and a bigger vision, so you can push yourself further. She also provides coaching for authors to deal with mindset, accountability, and excuses. She sells a course about how to start an Etsy e-commerce store selling handmade goods. https://www.youtube.com/watch?v=G4HR6xotx7w Quotes: “Boundaries are a form of self-care, not something that's going to constrict you or make you rigid.” – Petra Monaco “If something is draining you, ask yourself: Is this really something I need to be doing, should be doing, or even want to be doing?” – Petra Monaco “You can't change a habit or adapt to a new routine in just a week. It often takes two to three weeks to fully implement.” – Petra Monaco Takeaways: 01:11 Everyone struggles with confidence and motivation, and it’s normal to have ups and downs. 03:08 Focusing on what you can do in the next 90 days helps keep goals realistic and manageable. 07:43 Building new routines takes time and commitment, and it’s important to decide what matters most. 09:37 Setting boundaries in your schedule is a form of self-care and helps prevent burnout. 20:00 Journaling about your fears can help you understand and challenge what’s holding you back.

Douglas Karr is the founder of the Marketing Technology Blog and the CEO of DK New Media, an agency that helps marketing technology companies with their inbound marketing strategies. He is also the author of "Corporate Blogging for Dummies," where he shares his expertise in the world of corporate blogging and online marketing. Douglas Karr from The Marketing Tech Blog stops by to talk about monetizing a blog. The game has changed, and search engines now reward quality over quantity. This means that to build trust and authority, you should spend more time on your content, republishing and update content as needed. Educate your customers early, and inform them about helpful tools or how something in your business was created. Create an editorial calendar with 12 subjects and 4 subtopics to keep your content marketing consistent. https://www.youtube.com/watch?v=JvGs94bSUQ0 Quotes: “Everything we do online revolves around authority and trust. You need to establish authority first, and once you earn trust, people will be willing to do business with you.” – Douglas Karr “If you have exceptional content, you'll consistently attract attention, no matter the source.” – Douglas Karr “Stop focusing solely on constant production, as it can wear you down and lead to a decline in quality.” – Douglas Karr Takeaways: 02:31 Good blog content should be updated and improved over time instead of just making new posts all the time. 05:36 Most conversations about your blog now happen on social media, not in blog comments. 08:43 Building trust and authority with your audience is more important than just posting a lot. 14:13 Updating old blog posts with new information can help them rank higher in search results again. 26:37 It’s important to have a clear call to action on your blog so readers know what to do next.

Laura Pennington is a former inner-city teacher who transitioned into a successful career as a freelance writer, virtual assistant, and project manager. She is the owner of Six Figure Writing Secrets and Your Way to VA, where she helps others build sustainable freelance businesses from home. Laura is also an author and course creator, offering resources and training for aspiring writers and virtual assistants. Laura Pennington left her job as a 7th grade teacher to become a freelance writer and virtual assistant. She has advice about getting initial clients, scaling your business, and filling your schedule with nothing but your ideal clients. 1. evaluate your own experiences: you don't need to have been good in the past (office skills, data entry, phone calls)2. work samples (logos, write a white paper, write blog posts)3. marketing plan (job boards, contracts)4. long-term marketing (cold calls, chamber of commerce meetings, trade shows conferences) https://www.youtube.com/watch?v=atPvL_HT_zk Quotes: “The days of working at the same company for 30 years and retiring with a pension are gone. At this point, we don’t even know if Social Security and Medicare will be there when we retire.” – Laura Pennington “The way you build your business and the clients you choose to work with play a crucial role in shaping your lifestyle.” – Laura Pennington “Once someone finds a good freelancer, they have no reason to look elsewhere. Not only will they continue to order from you, but they’ll also refer to their friends.” – Laura Pennington Takeaways: 04:42 Freelancing can start as a side job and grow into a full-time career if you want it to. 07:26 Picking the right clients and saying no to bad fits helps avoid burnout and low pay. 12:35 Focusing on repeat clients and steady work makes freelancing more stable. 15:07 Choosing a specialty or niche lets you charge more and stand out from other freelancers. 28:28 Raising your rates over time is important so you don’t get stuck working for too little. Resources Your Way to VA (Website) Six Figure Writing Secrets (Website) Laura Pennington's Courses on Teachable (Courses)

Deborah Ager is the founder of Radiant Media Labs and creator of the Book Activation Method workshop. She is an author who has written and co-edited several books, and she helps experts turn their knowledge into published books to grow their businesses, gain visibility, and attract more clients. Deborah has a background in both marketing and writing, and she uses her experience to guide business owners through the process of planning, writing, and using a book as a business tool. Deborah Ager from Radiant Media Labs and creator of The Book Activation Method wants you to embrace your fear and use it to move forward. She also wants to get a book out of you in the following steps: 1. master market and idea2. align with mission: book sales, speaking, which publisher, authority3. mining your material: blog posts, existing presentations, themes and ideas4. mark out the tools: find the time/space to write, calendars, Evernote5. map your mind: get messy with a mindmap6. brain to book: break to-do list into do-able chunks, word count or time goal, schedule, write or speak7. marketing https://www.youtube.com/watch?v=q9Hw8Y1w3OI Quotes: “We’re not fighting fear or trying to eliminate it. Instead, I’d rather embrace it because it’s going to show up no matter what.” – Deborah Ager “When we're experts around our own topic, it's hard for us to see it with fresh eyes.” – Deborah Ager “When you share stories, especially case studies, people feel more connected rather than feeling like they’re being sold to.” – Deborah Ager Takeaways: 02:26 Many people are afraid to start writing a book, but taking small steps every day can help move past that fear. 05:02 Before writing, it’s important to know who your book is for and how it will help your business. 08:31 A book doesn’t have to be long; even a short book can be useful if it shares your main ideas clearly. 10:49 It’s normal to feel nervous as you finish your book, but looking back at your past work can help you feel more confident. 13:04 Using your old blog posts, talks, or presentations can make writing your book easier.

Rob Slee is an author, investment banker, mentor, and business owner who specializes in helping entrepreneurs and freelancers increase the value of their time. He wrote the book "Time Really Is Money," which explains how people can scale their businesses and focus on higher-value activities to earn more per hour. Rob Slee, author of Time Really is Money, wants to help you scale to a: $50/hour business (where you are the value proposition) $500/hour (where you manage employees) $5000/hour (where you only deal with the culture, niches, and business model) $50k/hour (changing industries) $5m/hour (changing the world) https://www.youtube.com/watch?v=MQBwtSyltIc Quotes: “Working the hardest and putting in the most hours doesn’t necessarily equate to value—it often just leads to early heart attacks.” – Rob Slee “The higher you go in the value ladder, the fewer hours you work, but the more value you create.” – Rob Slee “We all settle at our comfort level, sticking to tasks we know how to do—sometimes better than anyone we could hire. As owners of our time, whether we run a business or manage our own schedules, we tend to fall into familiar routines.” – Rob Slee Takeaways: 01:53 If you own your time, you should focus on the tasks that create the most value, not just work harder. 04:43 Spend your time on high-value activities and let others handle the lower-value tasks, even if they don’t do them perfectly. 08:24 Build simple systems or checklists for tasks you outsource so you don’t have to keep explaining things. 18:36 Write down how you spend your time for a week to see where you can make changes and focus on higher-value work.

Nathan Hirsch is a serial entrepreneur and expert in remote hiring and e-commerce. He is the founder and CEO of FreeeUp.com, a platform that connects businesses with reliable remote workers, and the co-founder and CEO of Portlight. Nathan started his entrepreneurial career by selling textbooks in college before building a successful $7 million Amazon drop shipping business. Nathan Hirsch from Freeeup.com has several insights about outsourcing your team in the departments of biz-opp, e-commerce, marketing, and web development. Nathan began his entrepeneurial journey wiht a business that re-sold textbooks, and has since branched out to supplying workers for e-commerce businesses. https://www.youtube.com/watch?v=Ydugz61oyfY Quotes: “If you can identify businesses that people rely on but that fail to satisfy the end consumer, that’s a great opportunity to step in and create change.” – Nathan Hirsch “If you're not making your end customer happy, eventually someone else is going to find a way to do it.” – Nathan Hirsch “I'm all about calculated risk. If this business is doing well, why not pursue it? I can always go back and apply for jobs later.” – Nathan Hirsch Takeaways: 01:14 Starting a business by solving a problem you see around you can lead to success. 04:58 Making customers happy should be the main focus of any business. 06:21 Doing all the work yourself at first helps you understand your business before hiring others. 13:26 Hiring can take a lot of time, so finding a faster way to get good workers is important. 23:05 Always have training materials ready so you can easily replace team members if needed. Visit the Freeeup Marketplace Page on Facebook

Corinna Essa is an internationally recognized expert in social media marketing and the owner of Social Media Worldwide, a company that helps businesses grow their online presence without having to manage the day-to-day work themselves. She is known for her practical approach to social media, focusing on building real connections and providing value before making sales. Corinna is also an author and shares her knowledge through her blog and YouTube channel, both named Social Media Worldwide. Corinna Essa from Social Media Worldwide wants to help you and your social media marketing efforts. She has a unique strategy when it comes to social media, which involves spending $1000 on an initial ad campaign to a free offer with no call-to-action, to then retarget (cookie) your best prospects and run ads to that already-engaged-audience. https://www.youtube.com/watch?v=8woxN8tOQyg Quotes: “When everyone starts doing the same thing, then it stops working. Marketers destroy everything, because they overdo things and then it stops working for everyone else who jumped on it a bit too late.” – Corinna Essa “Getting cold traffic is easy—almost every social network now offers advertising tools. Getting clicks and traffic isn’t the hard part; the real challenge is driving conversions.” – Corinna Essa “People forget the importance of warm traffic, and they don't take the time to turn cold traffic into warm traffic.” – Corinna Essa Takeaways: 00:52 Social media works best when you focus on giving value and building trust before trying to sell anything. 04:42 Paid ads should first send people to useful content, not straight to a sales page. 12:33 If you post for free, aim for about 80% helpful content and only 20% promotion. 16:01 Using retargeting lets you show sales ads only to people who already showed interest in your first ad. 21:49 Turning cold traffic into warm traffic takes time and money, but it leads to better results in the long run. Resources Social Media Worldwide (Website) Social Media Worldwide (Blog) Social Media Worldwide (YouTube)

Gerald Leonard, author of The Culture is the Bass, has advice for you on developing a company culture that works. If you're tired of miscommunications and employee turnover, and you want a team that works together, then you'll want to tune in to discover the seven principles you could be missing; vision: interest in a goal or dream values: actionable items that govern behavior buy-in stories best practices environment execution https://www.youtube.com/watch?v=Pvh6caivdhI

Larry Becht from The Expert Media Group has a lot to say about ClickFunnels, his preferred tool of choice for setting up landing pages and funnels, especially since it now includes "Backpack" for running an affiliate program and "Actionetics" for tracking your visitors. Larry specializes done-for-you website setup and you'll want to hear his thoughts about hiring a professional to setup your pages quickly. https://www.youtube.com/watch?v=kkAj12gfJ7g

Marty McDonald from Bad Rhino Inc. stops by to share some interesting social media marketing strategies that can apply to any business, online or offline. Marty shares some case studies with Victory Beer and Blind Squirrel Apparel and how he's been able to track improvement with his clients while being entertaining with his content and marketing specific calls-to-action. https://www.youtube.com/watch?v=N4hj-eSXxXk

Can you relate to having "too many ideas" and you're not sure if any are any good? Maybe you've done the legwork for this website or that website... registered some domain names, setup an empty WordPress blog that will "one day" hold your membership site... maybe you've bought some resale rights content... Maybe you've recorded some interviews, videos, audios, or written some sort of report down that you one day want to put into a membership site... a site where someone pays you to get access. And then what happened? Life got in the way, right? Something came across that was more urgent and you had to switch gears to make money now... Or you came across something more exciting and you said... I'll put my current hopes and dreams on the "back burner" to try something else... I'm not sure about your current situation, but many people that are currently struggling with making money and creating a profitable membership site have this problem: -- not enough time, too distracted, too overwhelmed, too stressed out -- confusion about what to do next or what to "click" and generally getting FRUSTRATED with websites in general And even worse, the "sting" every time you check your internet marketing business on your phone or your computer. I'm sure you know what the sting is: there's a little of bit of that sting or that anxiety when you check your email, stats and sales and the number is either at zero or you wish it was way higher another bill for that web host, a quick charge for those handful of domain names you didn't use... should I continue renewing those domain names every year or cut some of them loose? And then what was I paying that yearly domain fee for? thinking about or browsing through the massive clutter of half finished projects, ideas, websites, and files... just a huge mess... sting wondering if this will all be worth it and feeling the "lifetime cost" of all the little e-books and things continues to pile up and sting... Can I tell you what my personal opinion is (which you can say is either right or wrong) about you, your upcoming membership site, and the future of you and your online business? You may have heard that you should narrow your focus down to just one website at a time, dedicate X days or X hours to getting it done... Maybe you've also heard that you should make the simplest, ugliest, most no-frills site as possible that DOES have a buy button, so you can get just one member and go from there... And... what is/was very reassuring to me is that after you FINISH that first money making site (FINISH meaning you get one single paying member) then not only does it become a lot easier to make your next site (because you've done it before), it's actually more fun because you now know this money making thing "works" and isn't just a hobby... So can I tell you what I "think" you should do today? Unsolicited Piece of Advice #1: Drain the Website Swamp Your previous websites, business expenses, half finished sites, etc. don't matter. If you have a mess of a folder, a mess of 10 half finished sites and you aren't making progress on any of them, isn't it time to clean up the mess and drain that huge "swamp" of stuff? Get some simplicity, clarity, focus? I'm no neat-freak, but if I sit down on the couch to relax and there's papers or "stuff" on the counter, I get huge amounts of anxiety... enough where I can't calm down and I can't think... not a good mental place to be. I'm the same way with any clutter on my desk OR if I have a ton of files on my desktop OR a ton of dangling unfinished projects... Put it all away. You can bring "the mess" back to the forefront after completing just one membership site... so how do you do that? Unsolicited Piece of Advice #2: Make it Pretty and Perfect "Tomorrow" Priorities. What do you need in order to take payments online? a domain name (.com name such as membershipcube.com that people can type in to find your site)

Morgana Rae, author of Financial Alchemy, gives us a healthier, and more productive, approach to handling our relationship with money in the following steps: Uncover the Root Cause of your financial situation (hint-it’s never really about money) Personify the root cause into your "Money Money" Get rid of your Money Monster by any means necessary Meet your new relationship with money—your "Money Honey" Dialogue with your Money Honey Take concrete, measurable action https://www.youtube.com/watch?v=u6qJxk6oX0M Resources Financial Alchemy: The Book (Book) Morgana Rae's Website and Blog (Website and Blog) Does Money Love You? (Website) Money Honey App (Website)

Tashayla Williams from Life Embodied Therapy, a substance abuse counselor, has created a revolutionary new movement for eliminating blocks and achieving fulfillment through artistic and musical forms of expression. https://www.youtube.com/watch?v=X4Mmeof-53U

Bailey Richert from Virtual Summit School has made a living by creating online training courses based on website creation and product creation skills. She shares not only how she comes up with product ideas, but how she develops sales letters by re-using the "language" prospects give her. She also explains her 90-day process for running a virtual summit, including: Month 1: planning, speakers, branding Month 2: creating and recording interviews Month 3: launching, speaker followup, execution https://www.youtube.com/watch?v=--a4xE49Vg4

Have you ever wanted to be more in control, be more determined, make better decisions, miss less opportunities and overcome fear of failure? Aaron Walker of View from the Top stops by to not only share his story with you, but how explain how you can find significance and authenticity through the power of the mastermind and an abundance mindset. https://www.youtube.com/watch?v=v7YvI8-Xz24 Resources Free Personal Assessment (Website) View from the Top (Website) View from the Top Community (Website) Interview Valet Service (Podcast)

Motivational speaker Todd Lemense gives you the baby steps to lose your ego and eliminate distraction so you can live up to your full potential. Eliminate toxic people, become a better communicator, and practice better habits daily to improve your self-esteem. https://www.youtube.com/watch?v=R7cVn6H4YcI

Brian Basilico from B2B Interactive Marketing and the author of The Bacon System has a lot to tell you about content marketing. He records monocast or single-person podcast episodes, transforms them into written transcripts, and records expert interviews. https://www.youtube.com/watch?v=vu1Ds_UHyc0

Gina Catalano, the author of Tandem Leadership, an important guide that tells you how to work with others, whether that's an equal business partner or a "number two." She'll help you identify your value system and find that complementary person who is neither your opposite nor your clone, so that you can stop holding yourself back and continue to scale your business to new levels. https://www.youtube.com/watch?v=kGgqZwJzcRY Resources TANDEM LEADERSHIP

Lindsey Anderson aka One Click Lindsey has the answers for you about how to build SEO and social media traffic, and run pay-per-click ads. She'll share the important components of a landing page and what to split test, for example, long or short copy. She also tells us about her 12-part autoresponder sequece to convert cold traffic into warm leads, and make sales. https://www.youtube.com/watch?v=pdIR5V0Hjuo

Corey Porier from The Speaking Program and The Passion Cure has interviewed thousands of high-earners and high-achievers and discovered their commonalities. The top three qualities that he's seen over and over again are: 1. focus or the ability to go all-in: take that single pass and say "no" to most ideas2. life-long learners and leaders: successful people can sift through the ocean of information to find that small amount of wisdom3. live with passion: successful people have found their purpose https://www.youtube.com/watch?v=zLaKlLILYVI

Cythnia Stine from EGrowthPartners is an expert Amazon seller and she wants to help you avoid the loss of your Amazon seller account. Cynthia explains how to build buyer trust, get reviews, keep your account in good standing, and even re-instate your account if necessary. https://www.youtube.com/watch?v=0FEpdtpPx4k

If you're not measuring the metrics in your business, then you don't know where you're at! Scott Gombar explains how he uses tools such as Google Analytics, HubSpot, and the Google Search Console to increase search engine rankings, organic traffic, conversions, and therefore sales. https://www.youtube.com/watch?v=7IwydzktQRg

Adam Force from Change Creator Magazine tells us how to be a social entrepreneur, which means we don't only make a profit, but make an impact and cause social change. https://www.youtube.com/watch?v=p_Z6-Wv1N4E

Damon Damarr from My Lucid Credit tells us how to obtain your credit report (and therefore check your credit score), and clean your credit yourself, which can mean lower interest rates and more opportunities (and options) for you. https://www.youtube.com/watch?v=uY6Kl7sFTS4

Kurt Elster from EtherCycle and E-Commerce Bootcamp (coupon code ROBERTPLANK) tells us about Shopify, an easy platform to setup an e-commerce store and take payments. He walks us through a case studies of one of his clients, Everest Bands and the steps they took to setup their e-commerce presence: 1. Create Shopify account (14-day trial)2. Setup payment options3. Configure shipping4. Products5. Categories6. Theme7. Copywriting & Unique Selling Proposition https://www.youtube.com/watch?v=AGHbsk910yc

Dr. Joe Martin from Real Men Connect talks about being a positive role model for success. You must question the order or priority of your values with your Creator, with your spouse of partner, with your children, with others, and your calling. Many people see success as a black-and-white proposition and how it relates to their occupation (job), compensation (money), education, and reputation. Instead, redefine them by asking these four questions: 1. Am I leading my family?2. Am I loving others sacrificially?3. Am I leaving a legacy?4. Am I teaching other men? https://www.youtube.com/watch?v=jrG4itsXoMc

Michael Ross from Mainstream Life Solutions and author of A Clear View: Unleashing the Power of a Positive Self-Image wants people to live full, impactful lives. He says that if we can find optimism, it will overcome negativity, give us a better perspective, and lead to better self-esteem. You must improve your values, choices, and your destiny. We are not our thoughts or our history. Business is just people, people are just business, and people are of value. https://www.youtube.com/watch?v=n_zsSwWUeL8

Kelly Roach, the Unstoppable Entrepreneur, understands that you might be lacking knowledge, lacking sales expertise, and that you're probably overwhelmed. She wants you to package yourself to get clients, fill in your gaps by finding the right resources, and limit consumpting by identifying your "why." Even Olympic athletes have coaches to get feedback, discover blind spots, and assess readiness. https://www.youtube.com/watch?v=tbLUzmFNsK4

Get ready to hear Michael Jackness from Ecommerce Crew tell the story about how he went from one success to another: from affiliate marketing online poker, to buying and selling domains, to running an e-commerce business. https://www.youtube.com/watch?v=4uL0JsIwa0Y

Ric Thompson from Done For You Solutions wants to know... do you want more time in your life? How about more money and freedom? Outsourcing, outtasking, and creating systems will get you to where you need to go. Dream it, think it out, task and break it down, and then do it -- hire someone faster, cheaper, or better so you can leverage those 24 hours in your day over and over again. [showhide type="transcript" more_text="Display Transcript" less_text="Hide Transcript"]Robert Plank: Our guest today is Ric Thompson. He's the CEO and Founder of Done For You Solutions. His website is DoneForYouSolutions.com and he's helping small businesses around the world put into action the principles he teaches every day as far as outsourcing, as far as getting more leverage in the day, as far as improving the operations of your small businesses. We're going to have a lot of fun, we're going to talk about a lot of ways that everyone listening can get more done in less time and have more fun and remove themselves from the business, so how are things today, Ric? Ric Thompson: Things are fantastic, Robert. Great to be here. Robert Plank: Awesome, I'm glad you're here. As far as what it is you do and as far as outsourcing, what would... Just to make sure we're all on the same page, what is outsourcing and as far as outsourcing goes what makes you stand out, what makes you special? Ric Thompson: Great questions, thanks for that. There is some debate like a technical or legal definition of what outsourcing is. There's a blurring of the words of outsourcing and out-tasking. Without being too anal, shall we say, in general outsourcing is having other people get tasks done that are not inside your company. They're not you, they're not your employees, that you are going beyond those boundaries to get tasks done that have to get done for your business to grow and to succeed. Robert Plank: Okay, great, so then how do you stand out from everyone else who teaches this kind of thing? Ric Thompson: Great question and, of course, a lot of folks do. A lot of folks have heard about the Four-Hour Workweek and getting a virtual assistant. What I came to the realization of was before VAs and outsourcing really became the hot trend I had already been doing that. I had sworn off having employees years ago for a variety of reasons and realized rapidly that you can't rely upon one person to do all the things that need to get done in today's modern world of technology, of business building, of marketing. You've got to have a team. Whether you have... I used to have employees, I had a team, I got away from that, went into the outsourcing and found it was exactly the same thing, it didn't matter. One virtual assistant couldn't do everything. When I started Done For You Solutions back a few years ago I said, okay, I'm going to build this company based upon what I know what works for me which is let's get a team going. Instead of the virtual assistant company I'm a virtual team company. I've got web developers, I've got graphic designers, I've got, yes, virtual assistants, too, and I've got coordinators to help the clients move all that forward. The idea is that with another company if you have a single hole that you need to fill and a VA can fill it, great. For us we fill a wide range of those day-to-day holes, if you will, for website work, for research work or customer support work. Again just a wide range of that, that worker B did A type of stuff, so hit the button and get an entire team instead of having to build yourself one by one. Robert Plank: That's cool and that sounds like... If you hire all these little specialists as opposed to the jack of all trades person then that way you have the best people for each job. You have the best writers, or the best graphic designers, or the best virtual assistants and things like that and because... First of all because you have this team of specialists then you can get the best of everything.

Wouldn't it be great if you could tap into a supercomputer and make any decision or solve any problem quicky and easily? You can, and it's called your subconscious mind! Amy Coello stops by the program to tell us how to dream better, remember our dreams, and even set ourselves up for lucid dream, so we can make money while we sleep. [showhide type="transcript" more_text="Display Transcript" less_text="Hide Transcript"]Robert Plank: Amy Coello is going to be talking to us about spiritual dream interpretation, and she is the wife of Robert Coello and the mother of 11 children. A successful author, teacher and business owner with 20 years experience in the legal field. She's currently filming the show "Journey into your dreams" so Amy welcome to the podcast. Amy Coello: Thank you so much for having me. Robert Plank: Glad that you're here so just to kind of kick us off I have two quick questions for you, but I think they're easy questions. The first question is why are dreams so important for us, and the second question is what makes you stand out as opposed to anyone else who does this dream interpretation stuff. Amy Coello: Well they're important because... I've been teaching on dreams for well over a decade I traveled internationally. I've studied every culture out there. I've studied the psychology of dream interpretation the young and the old and the understanding having a tour of a brighter understanding, and everything in between. I really wanted to hone in and grab on what is this. I've always been a dreamer. Of course everybody is a dreamer. One time I had a dream that was so specific and it actually came to pass. It flipped me out. I was like wait a minute there's got to be something to this. I kind of honed in on that, and when I realize I could interpret dreams it was like this parabolic language. This hidden language. I kind of dove in this study and culture. I come from the corporate world. I am in more analytical. I've been in law for 24 years. I ran my own company for a number of years it's kind of like a odd change for me to move from corporate over to spiritual understanding and I think that's what makes me different in that I combine the two. A lot of corporate people either teach from a corporate aspect, and spiritual people teach from a spiritual aspect. Very rarely do you find that type of market where it's both We're starting to see this kind of a up-rise people in the corporate world saying hey there's something bigger out there why don't I take my spiritualism and bring into what I do every single day. Dreams are important because they give divine guidance and divine wisdom, and they will actually give you very specific information about what to do next. They will guide you. I run a mentorship group of corporate people. The mentorship group is called dreams for launch. It's basically gain your dream assignment project into intervention, and bringing that to a place where you launch it. Putting a action play into those dreams. I'm giving an example because it's so interesting because just last... three nights ago I had this dream. It was a very very specific and very clear. I was directed to do a info product on the freedom spirit which basically means how do we walk in love, peace, joy, patients kindness gentleness and self-control. How do we stay in that and not I've home at 5 o'clock in the evening and somebody cut us off and we draw the finger and start cussing. How do we stay in that so that we can hear relevantory information. The moment you step out of that peace love Joy... the moment you step out of that you don't hear anything. Really you're just like fair game to lack of control, chaos, stuff like that. In the dream, I was given this dream and it was a very specific info product to sell and in the dream I was given the introduction. The dream told me, God told, me circle the introduction around perfect love cast not fear. I woke up and I'm like hey that's the next info product.

John Lagoudakis quickly rose in the ranks as a top 100 Clickbank affiliate and has since transitioned into authority sites, list building, and automated webinars. Listen in as he tells us how to break into niches and attain absolute focus while making money online. [showhide type="transcript" more_text="Display Transcript" less_text="Hide Transcript"]Robert Plank: John Lagoudakis is one of Australia's leading internet marketers and back in 2007, he stumbled across affiliate marketing, and within two years was able to go from zero dollars online to being one of ClickBank's top 100 affiliates worldwide. He's been featured in the New York Times best seller, Get Rich Click, list for his book, and has authored several books and has a long running internet marketing podcast. Today, John helps businesses to get more exposure online, more leads, and to make more sales. How are things today, John? John Lagoudakis: Great. Thank you, Robert. Appreciate you having me on your show today. Robert Plank: Awesome. I'm glad you're here and I'm sure that having you on, we'll be able to fill in the gaps for a lot of people. Your whole business and everything you do is through this process called ClickBank. Is that right? John Lagoudakis: That's how I got started. It was a great place to start. There's many ways to get started online. I chose ClickBank. That was really big back in 2007. A lot of people were making good money from it. You didn't have to have your own product. You can promote other people's products, their commissions, excellent. Anywhere between 50 to 75% of the sale is yours. Sometimes even 100%. That was rare. It was easy to promote, too. Back in 2007, you could go onto Google AdWords. You had heaps of traffic. It didn't cost you too much back then. You could do it back then. You can't do that now. It was just very easy. I opened up a Google account, promote the ClickBank products. You could see your commissions instantly. I was totally guilty of this. I think many people are guilty of this. We log into our affiliate accounts and want to see, have we made a sale yet? Have we made a sale yet? It was a fun, easy, way to get started and I had success with it. Robert Plank: Awesome. A couple of things about that, one is that I'm kind of hearing that a few times you're mentioning that maybe in this day and age, is ClickBank still a good option for people to use nowadays? What's changed in the past 10 years or so with ClickBank? John Lagoudakis: ClickBank is still a fantastic place to get started. How you promote your ClickBank products is very different today. As I mentioned, you can't use Google AdWords as an affiliate. You can create your own... Sorry, I should clarify, too. What I mean by that is, I was sending people from Google that would see my ad, that would click on my ad, and they would go straight to the product sales page on ClickBank. It was just my direct affiliate link. You can't do that today, but what you can do is send traffic to your own website where maybe you're reviewing products or you're an authority site and you're recommending products. Whether through your email list or directly on your website through links and banners. You can do it that way, send traffic to your own site and then from there, send them to ClickBank. Robert Plank: That makes sense. What you're saying is basically, just to make sure everyone is all on the same page here, ClickBank is this platform where anyone who wants to sell anything, make a website and then take payments and deliver a product, can deliver that in ClickBank. The power of what you're saying is that they have a huge network of affiliates. If anyone has something to sell on ClickBank, then there's all these affiliates already ready to promote, already plugged in. Then from the point of view of anyone who's first getting started, looking to make that first dollar online, they can register with ClickBank as an affiliate and promote something there.