Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Anmol Singh from LiveTraders.com shares his journey from stock trading, to becoming an independent trader, then diversifying with rental properties, online training courses, software, and tons of other areas. He shares with us: his amazingly simple time management system that involves a simple notepad his distinction between a "gig" and a business (and only doing those things that you're good at, that you also have a passion about) that you should not only do what you say you'll do, but stop dreaming and take action https://www.youtube.com/watch?v=BsTaO4EFCKE [showhide type="transcript" more_text="Display Transcript" less_text="Hide Transcript"]Robert Plank: Anmol Singh is a professional stock market trader and founder and CEO of multiple companies involved with education, finance, investing, social apps, real estate, all kinds of stuff. He's going to talk to us today about how he started those businesses and how he manages his time and runs those businesses. How are things today, Anmol? Anmol Singh: I'm great. Thanks for having me. Robert Plank: Cool. It sounds like you have a lot of stuff in progress, a lot of stuff you set up. How the heck did you get started with all this? Anmol Singh: It basically all started through trading. I was in my dorm room sitting back in university and we were figuring out different ways where we can perhaps get ahead rather than just looking for a job. That's how I was introduced to trading but just talking to my friends in the dorm room. Nobody really took any action, whereas I just went out there, researched about how the markets work, took a lot of courses, took a lot of education and then got started trading. After about 12 months or so of, I guess, dabbling in the markets and losing a little bit, I finally figured out my strategy and what I really wanted to do and how I really wanted to trade. From there it was a basically a snowball effect. When you're getting money in from trading, you have two things. Either you can withdraw it and you can spend that money, or you can take that money and invest it into other different businesses. I chose the different route. I chose to invest that money into other businesses. Robert Plank: Cool. I love that. It's a really nice comparison between you and your friends in college. I think that that's kind of the typical person, right? The typical person kind of knows about all of these things, does a little bit of reading, dreams a little bit, but doesn't actually take action. It sounds like you went ahead and made all the mistakes that there were to make and read all of the stuff there was to read. Then once you got past that initial little hump then all of these other things took off. Anmol Singh: Exactly. Taking action is what really differentiates people who achieve things from people who don't, because I could have sat in the dorm room and just talked about it. It was a fun discussion and then I could have gone out and done the usual thing or I could sacrifice maybe a couple of Saturday nights. Just sit in my dorm room and figure out what I should do next. It's those little things you give up, they're the ones that are going to get you to where you want to be. Robert Plank: Then, it's like you give it you at first, but then it pays off way, way later in the end. I think that I see a lot of people kind of fall into is that they'll talk a big game, or they'll talk about all the future plans and it's almost like talking too much about what you're going to do, almost makes you feel as if you've done it. Then once you've done it, you're not motivated to go ahead and do it. It sounds like you just went ahead instead of talking about it to every single person who'd listen, you just kind of quietly went and did your thing and then, well guess what? The thing that you're talking about can be your past actions, not your future dreams. Anmol Singh: Exactly. The way to think about this one is,

Tasha Scott, a "recovering victim" and author of "Don't Limit Me" shares her insights to get the most out of your day and become your best self. Tasha shares with us: how a coach gave her that safe place to resolve out one problem after another how journaling gave her a no-judgement zone how she discovered the best way to communicate without getting emotional (and avoid the extremes of being "too quiet" or a "complainer") and more! https://www.youtube.com/watch?v=3To4gbcDWFg [showhide type="transcript" more_text="Display Transcript" less_text="Hide Transcript"]Robert Plank: We're here with Tasha Scott and she has a new book that has ignited a movement, the "Don't Limit Me" movement. The movement challenges women who feel stuck, living their lives on other people's terms to take action and stop self-living. Tasha, welcome to the show. I'm excited to hear about how everyone can become their best selves and kick some butt. Tasha Scott: Thank you Robert, I'm excited to be here. Robert Plank: Tell me about yourself. Tell me about this "Don't Limit Me" and what makes you special. Tasha Scott: Sure, sure. Well I tell people all the time that I have been an entrepreneur all my life, literally it feels like because my first business was a paper route when I was in the eighth grade. Fast forward after just going through life, growing up, I ended up enrolling in court reporting school and learning how to be a court reporter. That's literally where my business was born, right after I graduated from court reporting school. In this journey, Robert, I was married. The first year of business was really good. In fact, I hit six figures my first year as a court reporter. What people didn't know though was that in the midst of business looking really good, my personal life was a mess. There was a huge disconnect between what looked like a public success and a private failure. There was a lot of lessons that I learned that year because one, I didn't have a plan for the growth of the business. All I knew was that I had a dream to be an entrepreneur. I had my goals and my vision, and I was ready to go. I accomplished everything that I wanted to do that first year, but I felt empty because of all of the turmoil that was happening at home in the form of marriage problems, financial problems, insecurity, all of those things that you would've thought money would've been the solution, but it wasn't. One of the things that I did, Robert, is I reached out for help. For me, help came in the form of a life coach. This life coach, when I reached out to her, she literally took me for six months. We had sessions over the phone, we met every other week. What I found out was that I was hiding behind a mask. I knew how to perform. I knew how to function, but I didn't know how to live. That's why I had the huge disconnect. I didn't really know Tasha outside of the business, outside of the role. What she did is she literally just walked with me and helped me to face some fears, and some of those fears had even stemmed from childhood. Fear of rejection, fear of failure, fear of success. All of those things we had to walk through and I had to learn to take responsibility for me. I had to get out of victim mode and stop thinking that it was everybody else's fault why I wasn't happy, why I was miserable, all those things including my husband. She really helped me to get my want-to back from life because when I faced my fears, I realized that it wasn't as bad as it seems. It literally just meant me owning it. It took me owning it, facing it, and moving forward. What happened, and I'm giving you the Reader's Digest version, was as I started owning my stuff basically, facing my fears, I started gaining confidence again. I started taking responsibility. I started to get to know Tasha. Literally what happened is as a result of my journaling, that's where my book was born, the "Don't Limit Me" book because one day I looked myself in the mirror,...

LinkedIn master Mike Shelah talks to us about the ABC's of LinkedIn: Always Be Connecting, Always Be Cultivating, and Always Be Customizing. Use the LinkedIn social network to find your dream job or get an "in" with whatever joint venture you want to achieve. https://www.youtube.com/watch?v=0vdzggQbIWc [showhide type="transcript" more_text="Display Transcript" less_text="Hide Transcript"]Robert Plank: We're going to be talking about LinkedIn with Mr. Mike Shelah. Now, Mike is a LinkedIn-made man. He is a sales pro who rocketed his way to the top. Thanks to effective networking skills. Mike teaches others how to harness the power of LinkedIn, infectious, enthusiastic, and practical. I can't wait to talk to this guy. Hey, Mike. How are things today? Mike Shelah: Robert, things are wonderful. Thank you so much for having me on the show. Robert Plank: I'm glad to have you, and the big reason is because ... I mean, this site called "LinkedIn." Maybe I should get logged in right now. LinkedIn. I have an account. I filled stuff out. I've made a group. I've done a couple different things, but I really don't get it, so I'm hoping that you could clear a bunch of things up about it today. Mike Shelah: Yeah. I am happy to do so. Because of people like you, I have a career, so I am grateful for that. Robert Plank: Nice, so tell us about it. Mike Shelah: The first thing that I like to say is what LinkedIn is not, and it's not Facebook. A lot of people are very familiar with Facebook. They enjoy it, and they engage on it on a regular basis, and then they look at their LinkedIn profile almost next to never. They occasionally log in to see if they have new invitation requests. They'll use it rather heavily if they're looking for a job, and sales professionals to some extent are better at using it, but even most sales professionals really use LinkedIn incorrectly. Here's what I mean by that. Over the years, I've developed what I call the "ABCs of LinkedIn," and I don't mean always be closing. Most people think of Alec Baldwin in the movie Glengarry Glen Ross where he goes, "Always be closing. Coffee is for closers." I think that might be one of the most despicable things that's ever happened to sales because people really look at sales that way that you have to beat people over the head with a hammer in order to get them to buy your product, or you have to trick them, or you have to manipulate them, and that's not what sales is. The most important piece of sales is if you imagine the products and services that your company offers as a circle, and then you imagine your customers' needs as another circle, and then you imagine your competitors' needs as a third circle. Robert Plank: Okay. Mike Shelah: There's a spot where all three of those circles lay over each other, and specifically, there's a spot where your circle lays over your customers' circle and your competition's circle doesn't, and that's the value edge. That's the differentiator that makes you the preferred vendor over your competition, and LinkedIn can do such an effective job of helping people sell. When I say sell, I like to remind people that looking for a job is temporary sales. Very rarely are salespeople out of a job for a long time because they're used to selling themselves, and most people that are not in the sales world, they don't embrace the sales mentality because they don't want to be viewed as salesy, and I can appreciate that. Robert Plank: Got you. Mike Shelah: There's a lot of horrible examples, but LinkedIn is an incredibly powerful tool to find clients and to find your dream job, and I'll start with the first ABC which is "Always Be Connecting." I did a speaking engagement for the Baltimore Business Journal here in Maryland a couple weeks ago. I had a great audience, and when I began speaking, I told the audience, "I want you to look to your left. I want you to look to your right, and what you should have seen are people."

Melissa Krivachek talks to us today and shares how to get anything we want in life (better relationships, money, clarity, focus, less stress, and more abundance) by focusing on just one area at a time. Attain peak performance whether you're an introvert or extrovert, even if you "think" you can't do it or you "think" you aren't creative enough. https://www.youtube.com/watch?v=RjgKXnQTcpM [showhide type="transcript" more_text="Display Transcript" less_text="Hide Transcript"]Robert Plank: Our guest today is Melissa Krivachek, and she has written five books and is a three-time international bestselling author. She's been honored by the National Council of American Executives at the top one percent of U.S. executives in both 2015 and 2016, has been featured on the cover of Evolution Magazine, all kinds of cool stuff. Melissa, welcome to the show. Melissa Krivachek: Thanks Rob for having me. Robert Plank: I know literally nothing at all about what it is that you do, so what is it that you do? Melissa Krivachek: I love helping people not only tap into their passion but monetize it and help them realize, you can have everything you want all at the same time, love, success, happiness, money, and clients. Robert Plank: That's a big promise. How do you do it? Melissa Krivachek: Well, you have to focus on one area at a time, so everyone comes to me for sales. The reality is they think they want sales, and they ultimately do want sales. The thing that's holding them back is something in their personal life from keeping them moving towards the direction of whatever their goal might be, if it's more money for the new house, the new car, whatever that is. I'll give you can example. I've got a client in Canada. She had initiated a divorce with her husband. As a result, he committed suicide. Every sales decision she made was based on his approval, except he wasn't alive to give her his approval. Now after four months of working together, she's made well over a hundred thousand dollars. She's sold all of his assets because she held onto them like they were going to make or break her. She's relaunched both of her companies, and she's traveling the world. Now she doesn't have a home base, which is amazing. I've had clients have all kinds of different problems in their personal life, which carries into their professional life. The thing that they're always trying to solve is how do we get more clients, how do we get more sales, how do we drive revenue. Robert Plank: You're going after the underlying causes, like a therapist or life coach almost. Melissa Krivachek: I'm not a therapist. I have a background in clinical psychology and years and years of sales leadership and management experience, like sixteen years. I love sales. I'm super passionate about it and sort of obsessed. At the end of the day, I know every aspect of my own life that I've changed. I've gone from over three hundred pounds to almost a hundred and ninety pounds, dropping from fifty-seven percent body fat to thirty percent and going from having no money, repossessed car, fifty grand in debt, five maxed out credit cards, six days in jail, and being homeless for thirty-six days, to running a multimillion dollar company over the past seven years. All of this has transpired because you have to do it step by step, and you have to find the underlying causes of what's holding you back from obtaining whatever it is that you want. Robert Plank: Dang. Being in jail, that's pretty scary. How did you get from there to here? What are those steps to fixing all of it? Melissa Krivachek: Well the first thing is just realize what you need to fix. You have a mountain of debt, don't conquer the entire mountain at one time. Do you have tons of weight that you need to lose, don't try and think that you're going to go to the gym for three hours a day and you're going to lose the weight. Pick one area of your life whether it's sales, health, finances, your relationships,

Chris Miles from MoneyRipples.com tells us how to get our financial situation in order. We cover everything from an easy tool (and app) you can use to track your in and out (plus business AND personal) expenses called Mint.com. He also tells us what to do whether you're a spender, saver, or steward of your money. And a whole lot more! https://www.youtube.com/watch?v=ImqVfE0Fo1k [showhide type="transcript" more_text="Display Transcript" less_text="Hide Transcript"]Robert Plank: Today we're going to talk with Chris Miles, the cash flow expert. He's a leading authority on how to quickly free up and create cash flow for thousands of his clients. How are things today, Chris? Chris Miles: Just fantastic, man. How are you doing? Robert Plank: I am super. I'm fantastic times a thousand. So you say you're a cash expert. I don't really know what that is, and when I think of cash flow expert, I think of Suze Orman, Dave Ramsey, Robert Kiyosaki. Is that kind of along the same lines or is that different? Chris Miles: Take Dave Ramsey or Suze Orman and then totally do the opposite of the advice that they give, and that's basically what a cash flow expert is. Robert Plank: All right. Chris Miles: Closer to Kiyosaki, yeah. What I really help people do is one, increase income, and then two, make sure we get expenses down any way we can but not to the point where you're living on rice and beans. Robert Plank: Okay, so not as crazy as Dave Ramsey gets? Chris Miles: Definitely not that crazy. It's really about how to have lifestyle freedom, be able to really enjoy the life that you have and get your money working for you so you're not always working for your money. Robert Plank: I mean, that sounds good to me because you never know. Any day you might get hit by a bus or something crazy might happen. Chris Miles: Exactly. Yeah. That's exactly it, man. Robert Plank: I'm seeing that your average client finds $33,000 per year laying around, and I'm seeing that you have all these skills and all these things you can do for people. The thing that really jumps out for me is you can tell people how to find $4,000 in 45 minutes. That's pretty crazy. Chris Miles: Yeah, it's actually not too hard. That's the funny thing. Especially if you're a business owner. Business owners, they leak more money than anybody that I've seen. It's not just what you can lose at home, it's what you can lose in your business. I'll tell you, sometimes the biggest money leaks we have is the money that we never make in the first place, the money that we don't earn, the lost opportunity cost, right? Robert Plank: Right. Chris Miles: Things like that. When I'm working with somebody one-on-one, typically I find about $33,000 a year or so. That's pretty average. Robert Plank: Where the heck does $33,000 come from? Chris Miles: It comes from two places. Well, two general places I mention. One, increasing income, or two, maximizing the expenses you're doing. For example, one place that's easy that almost everybody will find something is starting to track your money. It's interesting because a lot of business owners that I work with, they'll say, "Hey, you know what? Chris, I always thought that the way to financial freedom is just make more money. If I just make more money then I'll solve any money problem I have," but what they're finding out is that as time goes on, the more money they make, the more they end up spending, too. Robert Plank: Oh, yeah. I've noticed that, too. Chris Miles: Yeah, it's Parkinson's law. It's human nature. We tend to have our expenses rise to meet wherever our income is, right? Even if we free up money, you'll end up finding a way to spend that later on and say, "Man, wasn't I just like this a little while ago? I feel just as broke as I was before." I get a lot of people that say that, so what I have them do first and foremost is to start tracking their money. A great way to do that in your business, first and foremost,

Alex Genadinik, whose Android app is ranked #1 in the Google Play store for the term "business" has 87 courses on uDemy and has sold to over 66,000 students. He's going to tell us how he sells on a high traffic platform called uDemy (which is as "hot" as the iTunes app store was years ago), how he comes up with ideas and gets traffic to his video courses. https://www.youtube.com/watch?v=qi4JijHzIS0 Resources uDemy Marketplace (uDemy) Email Alex (Email) Get a Discount on All Alex's uDemy Courses (uDemy Courses) [showhide type="transcript" more_text="Display Transcript" less_text="Hide Transcript"]We have a really special guest today, he knows a lot about this platform called uDemy.com, his name is Alex Genadinik. He's a three-time Amazon best-selling author, creator of some of the top mobile apps for entrepreneurs, and a prolific online instructor with over 80 courses on uDemy. You know what Alex, I'm looking at your uDemy page and I'm seeing you have 66,000 students, you have almost 1800 reviews, that's pretty dang crazy so welcome to the show. Alex Genadinik: I'm excited to share everything that I know about uDemy with your audience. Robert Plank: Awesome, so just to make sure that we're all on the same page, could you explain to us what uDemy is? Alex Genadinik: Yeah, uDemy is this really rapidly growing place where their model is anyone can learn anything. It's basically the idea of elearning that's been around for maybe the last 20 years, but they've really taken it to the next level and they're making it mainstream. It's high quality, really good learning, things like that. Whereas I think everybody is familiar with elearning here and there, but before it was kind of hacky you know, it was spotty, you didn't know what you were getting, maybe you got it in a university, but this is like ... uDemy is legitimately ... They have I think over 20 or 30 thousand courses on all kinds of topics and they're high quality courses so it's a fantastic marketplace for ... Literally anyone can learn anything but also anyone with expertise can teach and make money. Robert Plank: That's pretty cool because I think that sometimes I'll want to learn a new skill or a new piece of software, I'll want to know Photoshop or Google Analytics and the choices in front of me used to be either to try to go through some free YouTube videos and I would get sometimes old information or I'd buy a Kindle book and sometimes get just words and no screenshots, or something like Lynda or something. I've used uDemy a few times as a buyer, like I'd pay $10 or $20 just to learn something really specific. As far as you selling on uDemy, what kind of stuff are you selling? What's your favorite course on uDemy, I guess, that you're selling? Alex Genadinik: For me, my favorite course is, I have a course ... Mainly I teach people entrepreneurship, business, and marketing, and my favorite topic is marketing. The more advanced the marketing technique, the more they are my favorite. Because it takes more creativity and more insight and more experience to really become proficient at them. My favorite course that I teach is it's called "Marketing Strategies to Reach a Million People" and it's got everything, right? It's got social media, it's got SEO, and it's a really long, like 14 hour course with I think over 120 different lectures. I really take a person from being a new marketer and take them through almost everything, like offline marketing, social media marketing, SEO marketing. Often the combination of those things, right? Because sometimes social media platforms have a big search component, right? YouTube for example, or iTunes for example, and not only search, but there's secondary algorithms like the recommendation algorithm right, like in podcasts. If you like this podcast you will also like this one, on Amazon if you like this book you will also like this one. I take a person from very beginner to pretty advanced and understandin...

Loren Weisman from LorenWeisman.com, Leveraging Smart, and the "Wait What Really Ok Podcast" tells how to dial in your message with the hot, warm and cold members of your tribe... https://www.youtube.com/watch?v=4wGmHHquFuQ [showhide type="transcript" more_text="Display Transcript" less_text="Hide Transcript"]Robert Plank: Loren Weisman is going to talk to us about the marketing and branding worlds, and connecting businesses to audiences and doing that with a more direct style of engagement, conversation, and communication in order to create authentic conversions and so much more. Tell me what about everything that it is that you do. Loren Weisman: Well Robert, I came with ... I'll summarize it quickly. I came from a background in music. I was a session and ghost drummer which meant that I worked behind a lot of people for a lot of years, about 700 albums in very behind the scenes fashion. I saw the largest successes, the biggest failures, the smallest successes, and everywhere in between. As I went to producing music, I went over to television, I started to venture out and see that a lot of the blueprints around marketing and branding really applied to every type of business from real estate to restaurants, import, export, hair styles, lawyers, and everywhere in between. A lot of people spend 20 some years getting into music. After 20 some years in music, I found myself opening some new doors and talking a little bit more about branding and the different levels of engagement and conversion with businesses outside of entertainment. Robert Plank: Okay. What's really cool about you coming from a music background is we all come across those people who have really good talent or they're really passionate about some subject. It's a shame because they don't know how to get themselves out there or they don't know how to build their own brand, their own tribe, or their own list, or any of that stuff and it's just like you kind of have to both sides of it, right? Loren Weisman: Absolutely and that's where it flies so much into business as well. When you think about that band that you saw and you just love them and you couldn't understand why they couldn't go anywhere while the band you weren't as big a fan of became superstars. The same thing applies to business. You could have the greatest concept. You could have the best business plan, but if you don't have the branding, the marketing behind it, even to go into the funding stages, you're going to sit there and spin your wheels. I'm sure that there are so many amazing entrepreneurs out there, maybe even some listening to this show that feel like, "Wow, I've got this concept but it just won't catch. Is it my concept?" Usually the answer is no. The creativity, the improvisation, the ideas that people come up with are amazing. It's just the fact that they're not quite connecting with the ability to market that out to whether they're soliciting for funding, partnerships, networking, money, or just sales. Robert Plank: If I'm getting this right, so what it is that you do is that you were a consultant mostly for musicians. Is that right? Loren Weisman: I used to be for musicians. Now I'm the ... Like I was sort of in the back for musicians, I'm the consultant in behind businesses and actually other consultants. A lot of the business advisors out there, I work behind them with branding projects that they're working on. I do work with some individual clients, but I like to be one of the guys behind the curtain of other guys. Then looking from a whole of what they're developing with a given client and then saying, "Okay. I see this as a possible run. I see this as an area where developing at a lower cost." You might say to a client of yours, "This needs six months of development in this area." Then I would come in and say while you're working, doing this with Robert, let's talk about the branding before this product or service is even out there and slowly begin to allocate a l...

My business partner for the past 7 1/2 years, Lance Tamashiro, is going to share with us how he "cracks the free traffic" code on Twitter, Fiverr, iTunes, Amazon... using just a few simple rules: Model what already exists so you can reverse engineer for an easy starting point Know where you're at -- check out your existing rankings, clicks, etc. Login to that "platform" or marketplace once a day so they see you're active and checking Send external traffic whenever possible -- for example, send Twitter traffic to Fiverr or Amazon Know which variable you want to improve and watch that number improving with small tweaks and tests (once per week) Use relevant keywords to give users of that platform a better experience and to "please" the owners of that platform https://www.youtube.com/watch?v=Qp3McPj-MtE Resources Profit Dashboard (Fiverr course) Lance Tamashiro's (Blog) [showhide type="transcript" more_text="Display Transcript" less_text="Hide Transcript"]Robert Plank: We're going to talk about traffic. Lance Tamashiro has been my business partner for I think about 7 ½ years. The reason why he became my business partner is because some of the things that he was doing both back then and now pretty much blew me away. When I first came across this guy, Lance Tamashiro, he was doing this thing called JV giveaways where you have a product to sell, you go and you sign up for this thing and you get all these leads of these new subscribers and buyers coming in. Then I saw him doing this thing where he would pay people a dollar per new subscriber that they sent to his list. Then I saw him doing something else even crazier where he would go and contact other Internet marketers, other people in the same niche as us and go and say, "Hey, I see that you have a list. I see that you mail to it pretty frequently. How about I give 300 bucks and then you just copy and paste this message that I give you." Nothing on the Internet ever happens without traffic. It's really easy to fall into the trap of thinking that if you just make a really good software product at membership site whatever, it's really easy to think, "Well, I'm just going to build it and then they will come. All these people are going to flood it, and come and buy from me, and see what I have and love what I put out," but unless you're actually actively focusing on multiple methods of traffic, free methods, paid methods, all these different things, then you're going to have a real struggle with your Internet marketing process whatever niche you're in. The good news is we have Lance Tamashiro to talk about all kinds of things traffic-wise, what's working right now, the strategy of what's always worked. How are things today traffic-wise, Mr. Lance Tamashiro? Lance Tamashiro: Man, things are awesome. The one thing about traffic that I think is so important that everybody understands right off the bat is that there is no silver bullet. We're doing business on the Internet so it's not like it is if you have a storefront in a mall where there's just people walking by and you're trying to figure out how to get them into your store. You're competing with the Internet. The one thing that I see so many people doing wrong with traffic first of all is they find … And we've fallen into this trap in our business, is we find something that works and then we just put all the eggs into that basket and that's all we focus on. Then a year later we're like, "Whoa, the traffic's not the same." I think that understanding that there are so many forms of traffic on the Internet that you have to get one set up get it working and then move to the next. The balancing act is sort of maintaining multiple sources of traffic at once. My big message is don't put all your eggs in one basket with traffic. We've seen multiple businesses go down because of that. Robert Plank: For me, there's a balancing act, 4 different ways. On one hand I'm tempted to try 20 things at on...

Today's Sponsors: Income Machine, Podcast Crusher and Make a Product "You are rewarded in public for the things you practice in private." -- Tony Robbins https://www.youtube.com/watch?v=J_STCkj_qa8 Catchphrase of the Week: Content Piggy Bank: What Would It Take For You to Record Just One Quick Video Per Day?Resource of Week: X-Mirage to mirror iphone/ipad and record it on your computerQuote of the Week: "If you cannot do great things, do small things in a great way." -- Napoleon HillQuote of the Week #2: "Success is the sum of small efforts, repeated day-in and day-out." -- Robert CollierQuote of the Week #3: "Don't wish it was easier. Wish you were better." -- Jim RohnBecome Better: 30 minutes to say something that could be said in 1 minute? System & Routine 1. Small goals: 10-minute spurts or 500-word days. Create a sense of urgency to avoid Parkinson's Law (and possibly run a countdown timer)2. Update an editorial calendar so you know what you're writing each day (Seinfeld productivity where you want to "avoid the broken chain of events")3. Use writer's block to perform more research4. Wake up an hour earlier (Elmore Leonard) Tools & Mechanics 5. Delegate transcription and speak it out instead (MakeAProduct.com)6. Use Google image search to find relevant images (don't forget to source them)7. Grab a YouTube video and explain your reaction to it (before or against)8. Break down pages into paragraphs, into talking points + time Mind Hacks 9. Read a lot10. Unplug distractions11. Write your chapter/article titles as questions and paragraphs as questions, then delete the questions later (record yourself and send questions and answers to yourself via instant messenger)12. Use a daily prompt13. Break up your monotonous routine: go for a drive, walk, swim, run14. Combine a task you don't like to do with one you do like to do, i.e. Write a quick blog post by the pool15. Set a fake meeting schedule on your calendar and use the time for yourself Bonus: Toughen Up That Writing Avoid "ing"... say "set" instead of "setting" Repetitions: remove "click here" every 2 sentences. "Please" every 2 sentences. Words to stop using: Try, start -- Trick, loophole, hacked -> secret -- Work, learn -> discover, uncover Tone down these words: Money-back/refund Words to use: System, formula, roadmap, blueprint, Machine, Push button, Secret weapon, Magic bullet

Today's Sponsor: Make a Product Quote of the Day: "You cannot be both young and wise. Young people who pretend to be wise to the ways of the world are mostly just cynics. Cynicism masquerades as wisdom, but it is the farthest thing from it. Because cynics don’t learn anything. Because cynicism is a self-imposed blindness, a rejection of the world because we are afraid it will hurt us or disappoint us. Cynics always say no. But saying “yes” begins things. Saying “yes” is how things grow. Saying “yes” leads to knowledge. “Yes” is for young people. So for as long as you have the strength to, say “yes'." -- Stephen Colbert Thought of the Day: Is internet marketing a scam? Yes, if you believe that going in. Classic fear of success, self sabotage, self-fulfulling prophecy https://www.youtube.com/watch?v=3onOz_-eVKQ Nine Rules of Content Creation Questions Must Be Answered: so if you're stuck, answer a series of questions (asked TO you by one single imaginary person) that lead to the end Solution: Fix a real problem that the marketplace is asking about, and lead to a call-to-action if possible WWHW: Why, What, How-To, What-If (the basis for any start-to-finish piece of content) One-Take Content: write (or talk in video) the way you would in everyday conversation (no "fancy talk") Mindmap: rearrange to figure out the categories, hierarchy, and sequence of what you're explaining Notes: Have bullet points in front of you to keep yourself on track, don't leave things out, and unpack in the correct order, but don't script anything Content Muscle: the more you put out blog posts, podcasts, webinars, and videos... the easier they become Content Piggy Bank: instead of living paycheck-to-paycheck, record more than you need and schedule it out Demo or Magic Trick: show what you're building towards, explain what you're about to show, show that thing, and show it again Be sure to grab our Make a Product course to up your game with content creation and self-publish your own book (on Kindle and CreateSpace) in just 56 minutes.

Question of the Day: Why is offering a 50% discount a really bad idea with your online business? Today's Sponsors: Income Machine (setup your website today) and Podcast Crusher (setup your podcast today) Quote of the Day: "The fears we don't face become our limits." -- Robin SharmaThought of the Day: Don't have "just" a traffic or AdSense or guitar course. https://www.youtube.com/watch?v=ue3K-tIWHHI add a buy button even if you don't have time for anything else offer: create a package or solution, not just a "product" (4 modules + 3 bonuses, what else can you throw in to make it complete?) hook: what's the one thing that tells people, I need it now? (that takes 10 seconds to explain) basic copywriting: benefits (what you can do with it) instead of "just" features (what it is), Attention-Interest-Desire-Action ordering deadline: close the offer (take a risk) countdown clock explain reasons not to wait followup: send multiple emails or make multiple posts explaining why they should buy now waiting list: don't "just" close an offer, add an optin form so they can sign up for updates when you re-open multiple levels of urgency: bump the price, remove a bonus, remove the payment plan price training: stick to your guns with the deadline. Train your customers to take your deadlines seriously. evergreen content: re-market your pitch webinars, podcast episodes, PDF reports and blog posts for re-launching later

Quote of the Week: "It doesn't matter if the thing you're creating is stupid or has been done before. What matters is that people use it." -- Jack MaQuote #2: "A year from now, you'll wish you had started today." -- Karen Lamb https://www.youtube.com/watch?v=RxlkF5-6M4Y Today's Sponsor: Profit DashboardResources Mentioned: Four Daily Tasks Group, Make a Product, Podcast Crusher, Time Management on Crack Wake up early, preferably at least 30 minutes before you normally would (your brain runs out of "good" decision making power as the day goes on) Sleep a solid 8 hours: eat a spoonful of raw honey just before bed, don't use the phone right before bed, breath 4 seconds in and hold for 7 seconds then exhale for 8 seconds, and count from the number 300 backwards from 3 if that doesn't work, use the Sleep Cycle app to wake you up Make your bed first thing in the morning (it gives you one thing you accomplished today) Meditate: Take 1-2 hours of "quiet" time in the morning: don't listen to music, stay off the computer, and walk (or drive or run) to think about making your next move and conquering the day Take lots of breaks throughout the day to recharge (AWAY from the computer) and take at least 1-2 days away from the computer per week Drink Bulletproof Coffee: Wake up at 5AM and blend together 2 cups of low-acid unsalted coffee + 2 tbsp MCT oil + 2 tbsp ghee butter or unsalted irish Kerrygold butter. Abstain from eating anything else until 2PM in the afternoon. Drink tons of water instead of soda Read a book instead of watching TV (this is what Bill Gates does) and get a hobby outside of internet marketing or parenting Journal: spend 5 minutes getting the clutter, thoughts and problems out of your head (you don't need to solve them, just get clarity) Write down your Four Daily Tasks instead of just winging it (fourdailytasks.com/group)

Today's Sponsor: Dropship CEO Amazon Selling Course(Feedback Patrol tool included) Tim Jensen is one of our favorite Dropship CEO students. He and his wife in Onalaska, Wisconsin sell $1,000 of inventory through Amazon from retail arbitrage (scanning in items at discount stores and mailing them in) with no employees, from their living room and one-stall garage: "Amazon Retail Arbitrage" FREE Report https://www.youtube.com/watch?v=aSUoTce2Xvg Part 1: Big Picture (long term with Amazon) invest in inventory scale: invest the profits that come back in inventory turnover: sell frequently (30-90 days after purchase, or dump what's not selling) outsource some tasks: receipts, taxes, payroll Part 2: Flexibility sell evergreen items Use CamelCamelCamel.com to see if Amazon is selling the item you want to sell (so you can avoid it) Part 3: Pay Attention to Detail make sure your UPC code matches the listing follow the rules, there is no flying under the radar supply and demand: people pay higher prices for convenience Terms Tim Uses inventory: the items you're selling supplies: tape, boxes, etc. sourcing: where your items are coming from UPC: barcode SKU: stock keeping unit FBA: Fulfilled By Amazon MF: Merchant Fulfilled prep: bubble wrap, packing, labeling, etc. RA: retail arbitrage OA: online arbitrage wholesale: purchase items in bulk PL: private label (your own brand name)

Today's Sponsor: Backup Creator (starts at just $7)Today's Quote: "The most valuable thing you can make is a mistake. You can't learn anything from being perfect." -- Adam Osborne https://www.youtube.com/watch?v=TPtl3agdnQ8 Morning Routine Wake up early, make the bed, break up the day, drink water, exercise Four Daily Tasks spaced throughout the day (and don't "cheat" or be an idiot about your schedule) When you're "blocked" -- stop, don't force it Website Backups WordPress, Backup Creator Set automatic offsite backups (set it and forget it) Amazon S3, Dropbox, and Google Drive Flow State Get to ANY money making level as fast as possible (Profit Dashboard for Fiverr, Income Machine for WordPress) Figure out your click-by-click process: support desk, installing WordPress, recording podcasts, creating YouTube videos... that way it doesn't matter how many you have to create Get rid of the clutter: more ideas, more possibilities, split focus is NOT good -- knock out what needs doing and be done with it. Click to Claim the Backup Creator Plugin Right Now

Today's Sponsor: Website Remote (99 cent trial)"Simplicity is the ultimate sophistication." -- Leonardo da Vinci https://www.youtube.com/watch?v=t7ezxDoMhTI Only think three "content ideas" ahead (i.e. podcast episodes) Have your own system or weekly structure. Promote ONE thing this week, email every day, and have a webinar in the middle if possible Don't check email, Facebook, or Skype for a few days. The world will still be there when you come back. Four Daily Tasks: all money making tasks, and one of them is some form of content creation Don't Force It: if you can't seem to get anything done, get away from the computer, but also get away from TV and your phone (possibly, read to collect your thoughts). Get back "in state." Stop Multitasking: Turn off all pop-ups and keep your phone out of your office (or in a drawer) so you can focus on those money-making tasks It's Just One Hour: Time yourself and put even one focused hour (all other windows closed) on a timer for your business Clear files off your desktop every week (into a monthly "overflow" folder) Don't have a notebook filled with ideas. I have one single piece of paper and one pen on my desk to take notes, then I delete them. File everything away and have it on auto-backup. I have a G-SAFE external drive and Cloudberry Backup running every night to Amazon S3.

Today's Sponsor: WP Import "Failure is only the opportunity to begin again, only this time more wisely." -- Henry Ford https://www.youtube.com/watch?v=J_798OLb72o Loopholes, superstition (H1 tags, meta tags, duplicate content), shortcuts/hacks, or a "good" user experience? Dwell time and human reviewers.Consistently put out content (at least once a week), promote it using Facebook, Twitter, eClincher, Zapier -- save "temporary" content like webinars, Periscopes, Snapchats, FB live into YouTube, iTunes, etc. 1. Use WordPress and a mobile theme (built-in or WP Touch)2. Install All in One SEO Pack and Google XML Sitemaps plugins3. Install W3 Total Cache and set it to minify JavaScript and CSS -- this will shave a few seconds off load time and give you a boost (and use Google PageSpeed Insights and tools.pingdom.com)4. Add 10 years on the domain (only gives a slight boost but is easy to do)5. Verify the site with Google Webmaster Tools (and Add Google Analytics code if you know how to do that)6. Buy an SSL certificate and redirect the site to 100% forced SSL (a little bit of work)7. Link to your legal pages at the bottom of every page. Terms and conditions, earnings disclaimer, and especially a privacy policy (PaperTemplate.com is great for this)8. Add a physical mailing address and a phone number at the bottom of every page, even if it's just a PO box and a Google Voice number.9. Load up your WordPress ping list10. The next step for my blog: Signup for Facebook Instant Articles and install the plugin (this is new and I haven't done it yet)

"Fail in private, succeed in public." -- David Ogilvy https://www.youtube.com/watch?v=8YCATKDakWM Stage 1: Quick Research Find the intersection of: what people want, what people need, what you're good at, and what's fun for you -- forum search, Amazon table of contents, ask your list if you have one Build a better mousetrap than your competitors, find their holes, absorb the changes, combine things from two competitors, give away one piece that your competitors normally charge for Important: teach something you've already known for several years, that way you're saying "something" (as opposed to bizopp stuff), and you don't have to do any new learning Stage 2: Find Competitors Making Money Are there high ticket items, seminars, and membership sites about this? Paid ads? Do the high profile guys keep promoting it and keep their websites around for a long time? Stage 3: Is There a Future In It? Why is weight loss a good idea but back pain isn't? Weight loss is an ongoing problem you can continuously help them with, back pain isn't. Huge offer: what can you sell for $100 that's worth $1000 to $10,000? What can you checklist and systematize to "dumb it down" and make it super easy Resources Dropship CEO (Build an Amazon business) Profit Dashboard (Build a Fiverr business) Income Machine (Build an Information Product Business)

Today's Sponsor: Profit Dashboard (Make Money on Fiverr course)"You will never reach your destination if you stop and throw stones at every dog that barks." -- Winston Churchill https://www.youtube.com/watch?v=6dgj2bxhJEA The Steps Phase 1: day job (get some income rolling in, overlap skills with your internet business if possible, find the win-win scenario) Phase 2: freelancing (small jobs, don't become a monthly employee, get good at just one hour per day, avoid scope creep) Phase 3: information products (solutions to real problems, find the sweet spot between power, simplicity, and speed) Phase 4: membership sites & passive income (use the untapped potential of your list, 2 week mini-launch & pitch webinar, keep piling in a batch of members) List, Traffic, and Offers list: prospects and buyers (email autoresponder, opt-in page, follow-up sequence) traffic: bigger community than yours, joint ventures, SEO (blog posts, guest posts, YouTube videos, podcasts), PPC (retargeting, AdWords, Facebook, Bing) offers: affiliate products, resale rights, $7 solutions, $197-$497 four-part membership course, $2000/month coaching program time management: four daily tasks, wake up one hour earlier, leave the computer when you're done Fiverr Income (ProfitDashboard.com) goal: one hour, 1 dollar per minute, 10 repeat clients ranking: deliver fast (easy if you enjoy what you're doing), leave feedback, tweak gig description, get ratings process: wake up to orders (knock out audios, videos, written material, software reports), tweak those numbers to grow and avoid a slump, upsell and scale (i.e. charge higher rates for the same time/effort)

Today's Sponsor: ProfitDashboard.com"Learning is a gift, even when pain is your teacher." -- Maya Watson https://www.youtube.com/watch?v=BhcY31lr5ws You should be excited to get out of bed in the morning. You should be itching to knock out 40 minutes of money-making tasks on the computer, then leave the computer. If you're feeling unmotivated, get off the computer until you do. THE LONG GAME1. Treat your business like a real business: boundaries for "focused" time (Four Daily Tasks) -- no split focus2. Anytime you're making a decision or deciding to commit time to a task, ask yourself: will doing this really earn me more money? If you're not sure, then is it worth risking an hour or 5 minutes to find out? (Usually: yes.)3. Look to put yourself out of business, because if you won't, someone else will. (Which means: move your business to the next logical step.) Complete what you start, but after completing and getting the low hanging fruit, don't rely on that income stream to keep paying you for 10 years. SETBACKS4. Support System & Mastermind: have someone to talk to who understands you5. Light at the end of the tunnel: don't plan more than your next product, next book, next three podcast episodes, etc. Go back and connect the dots later.6. Make Money: you'll be more excited (and have an easier time justifying what you're doing to others) if you're making some initial money MINDSET7. Take Time Off the Computer to Think: Either weekends, or specific days of the week. Don't just "zone out" all day and all week staring at the screen. Take quiet walks or drives to think, too. Exercise to clear your head and reduce stress.8. Be an Above-Average Person: Actually listen to what people say in your everyday life. Avoid being the zombie who drifts through things. Don't watch so much of the news, and avoid live TV if possible. Quit gossip and complaining. You take actions, things don't happen to you.9. Have an Abundance Mindset: Provide lots of help for free to others, not to feel superior or to get credit, just because it makes you feel good. ACTIONS10. Traffic: most people setup their site hoping everyone will find it. WSO's, seminars, viral affiliate program, retargeted traffic -- get lots of people to your site11. Strengthen Your Content Muscle: this doesn't necessary mean writing. It can be webinars, podcasts, YouTube videos, product creation. Get used to producing "something" helpful to others at least every few days -- paid or free. Note: build content on sites you control, not forums and Facebook.12. Minimum viable product: What's most important is that you take action, that it leads you to making more money, and that you complete and follow-through. Getting it "done" and 80% right is better than getting it perfect and 100% right, which is impossible.

"Be big enough to admit your mistakes, smart enough to profit from them, and strong enough to correct them." -- John C Maxwell https://www.youtube.com/watch?v=UfQkwrl8v2w Traps you fall into: perfectionist, self doubt, self defeatist, the stars have to align. I need to "force" myself into getting motivated. Yeah, right."Usual" advice I'll skip over: Four Daily Tasks + Camtasia babysitter + accountability partner + computer hotseat + one take contentUsually, the "thing" you have to do is just 5 minutes, or just 1 hour: speak out book, run webinar, send emailStop multitasking with the phone, email, Facebook, TV. Leave it out of the room. Stop watching TV: biggest time waster (or at least put it off for a couple weeks) Schedule time on the calendar to get it done Throw away the old notes and papers, you don't need that clogging up your mind Don't walk into the office after a specific hour: this forces you to get more done Anchoring: associate your office, sitting at the computer with fun, creativity, productivity, flow state (leave windows open so you can sit down and go) Take short breaks without the phone: it'll be easier to multitask when you get back (take up walking during your breaks if you can) Spend just 5 minutes doing something you love like playing the piano Read a lot more: just one page per night Leisure goals: running a certain distance, scoring high at a certain sport (create something). Enjoy the "fun" of building your business. The meaning is what you make it. Get to the making-money phase and get to stoppable/resumable milestones. Bonus: Wake up one hour early for an "easy" boost to the day.

Important Quotes & Terms https://www.youtube.com/watch?v=v_4Sb-XvDJw Jeff Bezos: "Entrepreneurs must be willing to be misunderstood for long periods of time." Lao Tzu: "The journey of 1000 miles begins with a single step" T. Harv Eker: one foot on the brake Grant Cardone: you must put 10X the amount of effort you think you had to put in to create that goal Resources: positive affirmations about money Resources: Socratic questions to change limiting beliefs into empowering beliefs Reasons We Became Entrepreneurs Result: travel, retire, better house/car More time for what matters Break out of the daily grind Freedom Control Less stress, work Build something undeniably great with your name on it Crack the code (or nut) using your intelligence Help others to build their business, write a book, lose weight, etc. Change lives. Get the high score Reasons You're Trapped in That Money Zone self-esteem (you think you're not smart enough or don't deserve it), too old or too young, fear of change, fear of losing friends, comparisons to your parents and friends scarcity mindset insetad of an abundance mindset it's hard to speed towards a brick wall: you tend to slow down when those bills get paid, instead you need 10 problem: what we resist persists Quick & Easy Solutions Meanings don't exist: any meanings or conclusions you come up with are in your own head. There is no absolute truth. Only many truths you have created. Locate the source: Write down the specific issues that are holding you back from making more money -- people, attitude, obligations Counter example: Find the exception that proves the rule: when were you productive? When did you have more money than you needed at the time? Provide real value for others Cut out the negative people (and customers) in your life Write down a daily metric for how you're doing (as in, money, sales, content created) Write down issues to correct them Socratic Questions Clarification: why do you say that? Assumption: what could we assume instead? Evidence: what's an example? Perspective: what would be an alternative? Consequences: how does it affect other things? Meaning: what does it mean and where does it come from? Questions to Correct Mistaken Beliefs What's the evidence for this? Does this ALWAYS hold true or has it ever been wrong? Does this take the big picture into account, both positive and negative? Are you being fully objective? Where did this idea come from? Or is it only emotional? Negative Self Talk Worrier: anxiety. Worst case scenario, overestimate the bad, exaggerated images of that. What if? Change to: so what? Critic: self esteem. Judging. Ignores positive qualities and emphasizes the bad. I'm ok with the way I am. Victim: depression. Helpless, powerless, regret. Belief that nothing will change or is too difficult. One step at a time. Perfectionist: burnout. Says you should be working harder. Intolerant of mistakes and setbacks. It's ok to make mistakes.

If you do the things you've always done, you'll get the results you've always gotten. Questions must be answered. Ask your "computer" brain for more negative answers and it will provide this to you. Ask for positive things and it also can't stop. "Destroy Overwhelm" FREE Report https://www.youtube.com/watch?v=lZEki_gNCyI Important Quotes "You either create or allow everything that happens to you." -- Jack Canfield "Today may not seem like much, but you're trading a day of your life for it." -- Anonymous Questions As We Get Started Take stock of what matters and what doesn't. What can you let go? What is your usual reaction to: your bank account, your significant other, bad news, good news. What can you change? Do you work better under pressure (just enough chaos) or do you like getting further and further ahead? Do you have some skin in the game or are you just a spectator? Psychological Triggers to Become Instantly Productive Even in Overwhelm countdown timer (creates artificial urgency) Seinfeld technique (mark each day on the calendar when you complete something and don't break the chain) accountability partner (someone who can be proud of you when you finish) Resources Four Basic Emotions: happy, sad, afraid/surprised, angry/disgusted Plutchik Wheel of Emotion: joy, (love), trust, (submission), fear, (alarm), surprise, (disapproval / disappointment), sadness, (remorse), disgust, (contempt), anger, (aggression), anticipation (optimism) The "Feel Wheel" (Plutchik Wheel on Crack to identify an exact emotion) Combinations of the Plutchik Wheel Abraham-Hicks Model: joy, passion, enthusiasm, belief, optimism, hopefulness, contentment -- boredom, pessimism, frustration, overwhelm, disappointment, doubt, worry, blame, discouragement, anger, revenge, hatred, jealousy, insecurity, fear Tony Robbins' Six Human Needs: certainty, uncertainty, significance, love, growth, contribution Robbins' Classes of Experiences: feels good, good for you, good for others, serves the greater good. Transform Class 2 experiences into Class 1 experiences. Throw away Class 3 and Class 4 100 ways to say "great" 7 responses for common negative thoughts from Wayne Dyer Solutions to Overwhelm Helpless: Get some control back by making your bed. It's at least one thing you can control and one accomplishment you made today Disorganized: Four Daily Tasks: write down those quick goals. Break your problem down into component parts. Alarmed: Play it out to the logical conclusion. As in, if you're worried about money, take it to the most extreme conclusion. Will you be homeless? No, then it's not super terrible. Anxious: Exercise (even walking), eat better, move around, have better posture Indifferent/Unmotivated: Journal what you're feeling: sounds cheesy and is time consuming but works as a makeshift therapist. Combine something you don't like to do with what you do like to do, like play music while writing. Lonely: Be more social, find a mastermind or mentor Annoyed & Negative: Redirect Automatic Negative Thoughts and Absolutes ("this always happens"). Ask yourself, what's good about this or what could be good about this? Depressed: smile, laugh, change your usual "predictable" reaction. Confuse your mind and break out of that pattern. Be careful with the "negative" words you use. Bored: Move to a new location. Get your writing done in a coffee shop today, with a laptop and no charger Distracted: shut out noise and create boundaries. Develop better habits, i.e. not checking FB, stats, email when you get bored. Separate the forest from the trees to get that clarity. Conclusion: which is the reason you feel overwhelmed? a. you perform best under pressure (you need a way to relax and unplug but this mode works for you): tweak those deadlines so it's interesting but you deliver on timeb. you're worried of what others think: do your be...

"The worst people to serve are the poor people. Give them free, they think it's a trap.Tell them it's a small investment, they'll say can't earn much.Tell them to come in big, they'll say no money.Tell them try new things, they'll say no experience.Tell them it's traditional business, they'll say hard to do.Tell them it's a new business model, they'll say it's MLM.Tell them to run a shop, they'll say no freedom.Tell them run new business, they'll say no expertise.Just ask them, what can they do? They won’t be able to answer you.Poor people fail because of one common behavior: Their Whole Life is About Waiting." -- Jack Ma "The pessimist complains about the wind. The optimist expects it to change.The leader adjusts the sails." -- John Maxwell https://www.youtube.com/watch?v=0_-PIV0UihI Thought #1: Wealth is a choice: make up your mind. If money was distributed equally, it would be back in the "old" hands within 90 days Thought #2: Stop fooling yourself about what you're after. Peace of mind, being able to do good in the world, is easier with money Thought #3: Realize that you're the one holding yourself back, but don't be "happily miserable" about it Factor #1: Relationships Mastermind: associate with successful people (who challenge you) and not miserable people Gossip, jealousy, nastiness. It's easy to be a critic. Why not do something if it's so easy? Do a nice thing because it makes you feel good, before you need help, not just to use people Be 100% there: don't try to "balance" business, family, day job, and fun Factor #2: Abundance Mindset (skeptical vs. trusting) Avoid the transactional trap where you either do something and expect a favor, or you play chicken to see who can do the least "work" "Don't buy any courses... why would they give away their secret sauce?" Zero sum: I'll have to steal money or sucker someone into working for me to make money Factor #3: Take Control of Your Own Destiny (enjoy problems instead of placing the blame or making excuses) Self-sabotage: one foot on the brake, the wrong kind of control, leads to "misery loves company" and trying to "save" others Be coachable: Make some mistakes, or go into coaching with "what I've already built and here's where I'm stuck" as opposed to "I don't know where to start." Instead of a long-winded sob story, get to the point and tell me the one area where you need help. Limiting beliefs, confirmation bias, self fulfilling prophecy, shooting yourself in the foot vs. The Four Minute Mile & The Mastermind Find a way to enjoy building websites and making money Minimum viable product and proof of concept: complete something so that you can contribute value Let go of what doesn't matter Factor #4: Time Management Appointment Based Business: I have enough questions answered that I can now act (the calendar is immovable) Anchoring: you become what you focus on, and your daily "time system" is only effective if you take it seriously Train your brain. For example, set a timer for 10 minutes, start writing, and don't stop writing. The instant the timer stops, leave the computer. Don't act like you're smarter than the system. Don't just shrug it off and say "I got it." Journaling, meditations, affirmations, daily actions & habits Factor #5: Learning, Curiosity & Simplicity (lottery vs. action) Crack the code: get to the goal in the least number of steps and make it repeatable Specialized knowledge vs. "hard work" Intake of information to solve a real problem instead of watching reality TV Repetitions to improve your skill and repeat the positive result Failure is a learning experience and the chance to begin again or change course, but don't give up too soon or set yourself up for disappointment Don't ignore the simple or familiar stuff. Don't get caught up in buzzwords that make it more difficult. Avoid professor or student mode

"You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future." -- Steve Jobs"A real decision is meausred by the fact that you've taken a new action. If there's no action, you haven't truly decided." -- Tony Robbins https://www.youtube.com/watch?v=HblUBT3hS5Y Criteria for updating a course you're selling: Has it be at least 1 year since I launched this? Is it still selling, or have sales dropped off slightly? (as I'm promoting it heavily?) Is there something new I'd change in each module of this course? Is there a new sexy hook I can add to justify this new course? (examples: transcripts for videos, tools/templates, coaching calls using TimeTrade) Tune in to today's Robert Plank Show where we talk about taking action and how to decide between the "product launch frenzy" versus income streams that make you money for years to come...

"I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it. -- Bill Gates https://www.youtube.com/watch?v=p0zt2rI1Ih8 Remember Four Daily Tasks? No matter how crazy or "complicated" you try to make your productivity and time management, this is what always keeps me productive: 10 minute early morning, 40 minute morning, 40 minute early afternoon, 40 minute afternoon three day window: forget about the 100 item to-do list or 4-week plan. What's this week? degrees of doneness: no chipping away, starting, continuing. What did you finish? accountability & encryption: list out the acronyms of what you're going to do distractions: don't check your phone, email, Twitter, or the news (it will find you) Principle #1: Complete For Now / Minimum Viable Product Keep it simple. Don't fool yourself into thinking complicated is better, or 100x half finished things are better than 1 finished thing (don't replicate the mistakes) -- get the bugs out Abundance mindset: there's enough room for everybody. A rising tide lifts all boats. Continuous learning, childlike curiosity The Kid Test / The Mom Test: Can you describe what you're doing (list building, FB fan pages, Amazon FBA, etc.) to a five-year old? It's okay to spend way more time taking action than spending time thinking Principle #2: Publish 100 Actions 100 blog posts, 100 YouTube videos, 100 Kindle books, 100 podcast episodes (but COMPLETE one at a time) 100 Days: Give it at least 3 months (100 days) of consistent daily action (and make some progress every day) Make some money as fast as possible as encouragement for you to keep going Appointment based business If you don't have your own system & schedule, everyone will pull you in all directions. Don't plan it out ahead of time, but "put out" 100 things Completion (day 1 isn't when you start learning, it's when your first "thing" is published) Repetitions. Fail forward fast. Do what most people won't do. You can't learn to drive by reading the owner's manual 1000 times. Have a morning routine to get a jump on the day and do what matters before things distract you Principle #3: The Light at the End of the Tunnel Know exactly what you're building towards (i.e. 20 sales a day, 5k/month Fiverr income) Implement and experiment. Don't learn just to learn, re-teach or criticize. Focus on just one thing at a time. Improve just one variable. Principle #4: Data Scientist Track your efforts and results in a spreadsheet Marketplace Need: Create blog posts, videos, podcasts, products, courses that deliver on what people are asking for Crack the code: make all the mistakes, correct them, streamline that checklist (remove instead of add), stop doing what isn't working Track it: You're fooling yourself into think you're doing so much Principle #5: Computer Programmer Mentality break the problem down into manageable sub-problems or milestones. It's ok to admit you don't know. Find out what you need to know! Some questions have no answer, or just aren't important. Don't look for so many questions. Find "a" path to get where you need to go. Principle #6: Rough Numbers Know your rough numbers (this is how 4DT came out, number of help desk tickets answered, clicks from emails, webinar attendees) Embrace the Chaos: you need some degree of "messiness" in your business. JVZoo, RAP, multiple membership sites instead of one Separate the forest from the trees Principle #7: Get a Coach Admit when you don't know something: don't "juggle" it all in your head See what someone more successful than you is doing. Know what the "next" problem is that you're solving. Know how to ask a real question. Role Modeling & Anti Role Modeling: what would X do in this situation? and what would this unsuccessful person say about this? Pitfalls to Stay Away From

Quote of the Week: "Even the sharpest of knives cannot cut if held the wrong way." -- Rachel Wolchin Catchphrase of the Week: "Don't hit the baseball, hit through the baseball." Some people on my Little League team even tried "throwing" the bat at the baseball to "save time getting on base." Guess how well that worked out? Thought of the Week: You need to have enough judgement to know when to be the "drone employee" (follow the steps exactly) and when to be the creative CEO (remove steps or experiment) https://www.youtube.com/watch?v=Pqd_iimC348 Seven Motivational Strategies Strategy #1: Four Daily Tasks & Accountability Group: four business related measurable tasks you COMPLETE, and not CONTINUE. Strategy #2: Deadline & Three-Day Window Strategy #3: Minimum Viable Product: what if you had to stop today? (absolute focus on one goal, milestones, and use early profits as motivation to keep going) -- avoid "fake it till you make it" Strategy #4: Do It Better Than "That Idiot Who Doesn't Deserve It" (common enemy) Strategy #5: What's In It For Me (help others with real solutions instead of talking about yourself) Strategy #6: Teach Your Notes, Criteria, Checklists, and Templates (product, membership site, book, blog, podcast) Strategy #7: Don't Compare Your Insides to Their Outsides (keep your own side of the street clean when it comes to: haters, competitors, customers) -- mind your own business, you don't know what happens behind closed doors, what and what "they" are going through. People don't care about your mistakes as much as you think. How do I know? Write down today's date, but 5 years ago. Then try to remember someone you know who embarrassed themselves 5 years ago today. You can't think of one. People won't remember your mistakes or embarrassments either. Bonus: Think about the benefits instead of the difficulties. (i.e. that new car you'll buy instead of your hourly rate)

Dave Koziel from PublishWithDave.com is going to tell us how he makes $10,000 to $30,000 per month from Amazon Kindle. He's created 60 to 80 Kindle books (6,000 to 12,000 words in length) for $80-$150. Right Click to Save:"Publish with Kindle" FREE Report (Robert Plank & Dave Koziel) https://www.youtube.com/watch?v=pkdDnY0P1o0 Some books produce hundreds per month while even the "duds" generate $20-$25 per month. He's going to share not only his numbers and "ah-ha" moments, but his secret strategies for making money with Amazon Kindle publishing. (As well as CreateSpace physical books and ACX Audible audiobooks.) Topics covered: How to make money with Amazon Kindle without writing any of your own books (Dave only wrote two of his own books, for fun) How even an underforming book (6,000 to 12,000 words in length) makes Dave about $25 per month and can make as many as hundreds of dollars per month (so how many books like these would you outsource?) The secret to getting Amazon buyers off Amazon and onto your list How to get started with that first Kindle book Get more reviews from your Amazon books using review swaps The next level of Amazon publishing

Ever wonder what those successful internet marketers do all day? Probably less than you, and that's why they make more money. Let's talk about how to "work" smarter (and not harder) to do more in less time, just like the "big guys" do... https://www.youtube.com/watch?v=NGZYJ60jp8M Catchphrase of the Week: make your own luck Quote of the Week: "Imperfect action is better than perfect inaction." -- Harry S Truman Marketer of the Week: Mark Hess (give your buyers exactly what they want, understand what leads them to buy from you, race to the inbox) How to Be Happier, More Organized, and More Productive Thought #1: What's Good About This? Thought #2: Be Desperate to Reduce Clutter Thought #3: Because I Can (silence the haters) Try things out of curiosity to see what response I get. If I repeat those things, then they worked! Watch that too. A Day in the Life of Robert Plank morning routine? send a quick email every day meditation? reading? time management: don't check email in the morning, don't multitask, get everything done before the afternoon appointment based business Four Daily Tasks Income Machine help desk, checklist, system send an email every day or build up your list to the point where sending an email is worthwhile.

Let's talk today about "business card" books to build your business. You should get your best ideas down, and re-use (even sometimes repeating yourself) your best content, especially in the form of digital and physical books. Amazon lets you publish an unlimited number books, so you might as well make the most of it. https://www.youtube.com/watch?v=nPXoMpIKty8 Marketer of the Week: Jeff Mills (be the salesman -- best salesman for an app creator but he didn't even make the product) Quote of the Week: "When you focus on problems, you'll have more problems. When you focus on possibilities, you'll have more opportunities." -- Unknown Catchphrase of the week: "Don't live life with one foot on the brake." Comfort zone, money zone. Nobody likes a backseat driver. Thought of the week: What if you just put 10 minutes a day into that goal? Put aside $10 a day to build your business? Read just 1 page from a book per day? Is There a Book in You? Check out Robert's Amazon AuthorCentral page. Book of your best blog posts (rate them to narrow down the best ones) Interview book (get yourself out there and get a handle on scheduling) Big idea book: things that don't fit into a paid course but are also too valuable to just give away Get the catchphrase or sound byte out there so you can say you said it first Here Are My Seven Books That I Use as a Business Card List book: 100 Time Savers Interview book: Secret Conversations with Internet Millionaires Strategy book: Double Agent Marketing Concept book: Membership Cube Webinar book: Sell with Amazon FBA Tutorial book: Setup a Point & Click Website Year-end book: Internet Marketing on Crack You can (and should) join our Make a Product book publishing course to discover how to publish your own book in 58 minutes.

Catchphrase of the Week: See a movie or go to the park.Quote of the Week: "The number one reason why people give up so fast is because they tend to look at how far they still have to go, instead of how far they have gotten." - UnknownMarketer of the Week: Gary Ambrose (show someone how to "make a million dollars in five minutes" -- his membership hosting platform includes pre-made membership content, sales letters, emails, just click and it's in) https://www.youtube.com/watch?v=zfSZb10TU4c Seven Passive Income Business Models 1. Fiverr services (Profit Dashboard)2. Tiny little $7 reports: it's all about the upsell (Income Machine)3. Low-ticket webinar: fake out and drop the price down to $7. Anything to get them buying. (Webinar Crusher)4. Platinum coaching program: seminar, application, recurring GoToWebinar. (Membership Cube)5. Yearly software: license table, updates, developer license, lifetime access. (This is how we sell and market Backup Creator).6. Webinar membership sites: 4 or 8 week class, fixed term site, deactivatable software, checklist, pain of disconnect like a directory. (You can use the WP Notepad and WP Kunaki plugins for this, included for free in Membership Cube.)7. $2400/mo Websites for Offline Businesses (we don't have a training for this but we use Backup Creator to re-use our template.)8. Kindle books: (Make a Product is our Amazon publishing course.)

Question of the Week: what's your hook? Catchphrase of the week: Teach long division, sell the calculator Quote of the Week: "Don't make the mistake of doing nothing, just because you can't do everything." -- Unknown Marketer of the Week: Jordan Hall (do you have an all-in-one solution?) https://www.youtube.com/watch?v=z4k9FvNGZMk Let me share my podcasting formula with you: 5-10 minutes of a problem, 5-10 minutes of a solution, and 5-10 minutes of a case study implementing that solution to the previously stated problem... Segment 1: Problem Content marketing traffic (also transcript and book) Fleshing out ideas Stay in the mind of the prospect Segment 2: Solution Soft sell (URL dropping) Content muscle Presentation muscle Segment 3: Case Study Equipment: Logitech ClearChat, GoldWave, tagging, LibSyn, PowerPress The (your name) Show: 5 minute episode, then artwork/music, then longer form content, interviews, more free-form iTunes, Google Play, Stitcher, podcast directories, seed traffic from list This episode's sponsor: Podcast Crusher.Get a podcast up and running today.

Let's talk about "The Grid" you'll have in your membership site: https://www.youtube.com/watch?v=i7NKIDo9IWw What if you taught weight loss? Give me a 5x5 table (or dashboard) where I can choose the meal plan I want to lose weight. Hypnosis membership site? Let me jump to the exact recording I want to listen to in order to feel good, fall asleep, get focused, etc. Let me choose the exact real estate form in your real estate membership site. Catchphrase of the Week: When you copy the airplane for the first time, duplicate the dents, too. Question of the Week: What's the One Word That You Own? Drip, clone. Template. Quote of the Week: "No focus = overwhelm." -- Dan Blank Marketer of the Week: Joe Lavery (put the pressure on your website visitors using scarcity) Our Membership Cube course shows you how to setup WordPress, a domain name, sales letter, and use Wishlist Member as the "gatekeeper" to manage all your members: let them in once they pay, or kick them out if they cancel/refund. WP Notepad to provide note-taking areas allow members to take private notes under each of your videos each of your modules add "completed" checkboxes in every page/post so they can mark off their progress add "fill in the blank" forms so they can grab your templates and customize them right in their browser add multiple "checkboxes" anywhere in your site so people can complete the tasks you provide to them also, spy on those members to see how they're using your site WP Kunaki to collect addresses collect mailing adresses (to dump into DoubleAgentCards, Kunaki, send a book or podcast) verify those addresses against a verifying service create public or private member directories TablePress to create the dashboard (free plugin) figure out what size of table you want (rows and columns) add links to the modules of your site rearrange later: add/remove rows or columns, add icons from IconFinder.com This is all possible due to Membership Cube, which includes your own copy of Wishlist Member, WP Notepad, WP Kunaki, and more.

Today we're talking about a silly way of making money using Fiverr. Our course for this is at Profit Dashboard. Everyone can do this. Even if you're bored, goofing around, looking for startup money, or starting a business that someone else can continue. "Make Money from Fiverr" FREE ReportLike the Robert Plank Show on Facebook https://www.youtube.com/watch?v=Cl0GiIJIA08 Robert Plank's Catchphrases of the Week Phrase #1: Don't Think So Much. (start doing) Phrase #2: Think about what you'd do if you were desperate for money. Then do some version of that (on a smaller scale) so you don't actually have to become desperate. Quote of the Week from Revolutionary War Colonel William Prescott: "An obstacle is often a stepping stone." Marketer of the Week: Daniel Hall from DanielHallPresents.com. Have a whole year of webinars booked. Book 2-3 different webinar swaps with someone if the first one works well. First, make the money ($100). Then, scale it to make more money ($1000). Then, scale back the time so it doesn't take over your life ($100-$1000/hour)... Today, think about living life on your terms: where no one tells you what to do, and you can do what you want. Run your own blog, webinars, podcasts, events, publish your books. Do what you want, but do something! Stop thinking. Better Time Management (Four Daily Tasks) What if you provided a coaching bonus when someone buys from you? (even for $17 or $97) -- TimeTrade.com What if you send a personal postcard to people who bought, or even attended your webinars? -- WPKunaki.com and DoubleAgentCards.com What if you asked QUESTIONS from your email subscribers? Most marketers don't know to do this. Appointment-Based Business: Could you run your entire internet business in just 1 hour a day? You probably could, if you got off Facebook, emails, customer support. Guess what? You still have that time. It just shouldn't be "business time." You might need a day planner or a calendar. Fiverr: A Silly But Effective Repeatable Income Fiverr Marketplace: people buy things for $5, usually more with upsells, multiple "gigs", fast delivery Based on ratings and rankings so it's not a sketchy marketplace like DigitalPoint, Craigslist, or even Upwork Voiceovers, videos, run SEO software, transcriptions, article writing The Steps Join ProfitDashboard.com so we can show you how to navigate Fiverr. Choose a micro-niche (i.e. handing out flyers) Post your "gig" (or job) and choose your pricing (i.e. $5 for 50 flyers or 100 word voiceover) Take steps to get traffic to your gig (this is unique to Profit Dashboard) Check your orders, complete them in a few minutes, and deliver them Get rated and rate your buyers -- rise in the rankings Closing Thoughts: Small Increments What if you read just 1 page of a book per day? (minimum) What if you earned or saved an extra $100 per day? ($3k/mo = $36k/year = $720k in 20 years, even before compound interest) What if you put in an extra 10 minutes into your business every morning? 5 hours per month or 60 hours per year Most people bastardize "Think & Grow Rich" because they forget about FOCUS. Most marketers talk themselves out of taking any action because they're already "imagined" themselves doing it. Stop thinking. Just do. You can course correct later. Today's episode sponsored by: ProfitDashboard.com.

Can a single penny really make or break your entire online business? Listen on to find out... Marketer of the week: Teresa King. She Taught me how to keep it simple. One of the first people I knew with a membership site (1999) -- BoxedScripts with me. Redirect Pro. https://www.youtube.com/watch?v=tdplYX0zp9c Feature Presentation: The Penny Test Does your business pass these three tests? Penny Test (what happens if you set your product's price to 0.01, actually purchase for real, then change the price back to normal later? Can you completely pay, check out, and create an account in your system? What about logging back in?) Login Test (upsell, test user, MG user masquerading, dashboard page, login-logout) Opt-in Test (single-double-triple optin, re-optin with existing address) fill in contact form) Ten Bonus Tests 1. Is your mailing address on your website?2. What about a contact form?3. What do I see when I google your name?4. Search your name on Amazon?5. Search on YouTube?6. Search on iTunes?7. Do you own the .com?8. Where can I optin on your site?9. What can I buy?10. If I only buy one thing from you, what should I buy? Bonus test: where's the one place that I can find your "best stuff"? (best of page on your blog, blog post listing all your products, etc.) Wise Words: John C. Maxwell's 7 Steps to Success John C. Maxwell, author of 21 Irrefutable Laws of Leadership, says you need to take these seven actions: Make a commitment to grow daily Value the process more than events Don't wait for inspiration Be willing to sacrifice please for opportunity Dream big Plan your priorities Give up to go up

If you feel like there are holes in your internet marketing knowledge, that maybe you're trying to learn college calculus but can't add two plus two, then this is the podcast episode for you! Many marketers are obsessed with split testing, funnels, and setting up 1-click upsells, but they don't even have a buy button on a sales page. Can I walk you through what I tell someone if they're struggling, can't get a sales page figured out, and just need a quick web page online? https://www.youtube.com/watch?v=vS8ffSv42MU\ The first thing is that you should have a copy of Paper Template (just $7 dollars) installed on WordPress, because you can easily click and create anything you want. But now what do you write on that web page where you want people to enter their email to subscribe? What magic words do you place on a web page where you want people to click and pay you money? Marketer of the Week: Robert Puddy I created a couple of products and launched a couple of services with Robert Puddy back in the day. His big thing then was creating traffic exchanges to bring in lots and lots of hungry traffic. His biggest site is Launch Formula Marketing (now Login Frequency Marketing). Puddy monetizes unsubscribes from his list (link them to SpamAssassin with your affiliate link), even lost password pagees (Roboform). Make them login to your site every day, for example, to watch a webinar. Wise Words This Week When we get overwhelmed, we often use multitasking to get back on track. It often causes more problems than it solves. Usually when you split your attention, you’re giving half the effort and producing half the results. The solution is to develop "single-handling" activities. --- S.J. Scott Copywriting Shortcut AIDA/WWHW: Attention, Interest, Desire, Action. Why, What, How-To, What-If.Keep it stoppable stupid, look with fresh eyes, bottlenecks Who Else Wants To... (this headline is my squeeze page starter) Imagine... (starter for emails) What Would Happen If... (starter for webinars) Quick Question... (starter for sales letters) PHASE I: Minimum Viable Product Headline: Who Else Wants To? Ten bullet points: why should I get this? Price and buy button WWHW re-ordering PHASE II: Fundamentals Button, stack, headline (in that order) Product breakdown (individual modules) Problem agitate solve (story) Four objections (no need, I don't believe you) PHASE III: Persuasion Four stages of awareness Cialdini 6 elements Typos and numbers not adding up PHASE IV: Window Dressing Case studies and testimonials Graphics Jump links Resources Paper Template (This is the WordPress plugin I use on all my sites for sales letters, optin pages, webinar replay pages, and more.) Fast Food Copywriting (Here's how I churn out attention-grabbing, high-converting sales pages in just a few minutes on-demand.) Speed Copy (The complete course on how to make a full-time income with money-making web pages)

Maybe you're bored in your internet business right now because there's no real risk, challenge, or excitement in your business? This especially happens if you fall into the trap of "lying" because nothing is real. Let's get you creative so you can think your way out of your current predicament (even if that problem is boredom)... https://www.youtube.com/watch?v=ygcS5yJln24 Creativity doesn't only mean "get a bunch of ideas." Notice how the word "create" is in it? Creativity = to create. Make something new and valuable. Idea or invention. Why slow down? If you're on a roll, keep going, so during slow times when you're tired, your past self (on a timer) is like an extra employee you don't have to pay. Four minute mile: 100 article days, book in an afternoon, class in an afternoon, airport product. $2k product twice a week. Hack a 100k income, how many products to sell to achieve that goal. $1000 per hour income (webinars). 1 hour per week full time income (Amazon). 1 hour per day income (Fiverr). Think your way out of a situation. Albert Einstein made creative breakthroughs by asking interesting questions, such as: what would it be like to ride a wave of light? Distill the noise down: do you take 20 pages of notes at a seminar/webinar or 5 bullet points / key takeaways? Separate the forest from the trees! Getting so bogged down by the details you don't see the big picture, end goal, reason why, do's and dont's. Presentation on 187 types of content? A mile wide and an inch deep. Solve some problems instead. Good for pitching/presenting, bad for a product. Our Marketer of the week is Ken Evoy from "Make Your Price Sell." He was the first marketer I've seen with a dynamic price. For example, you sell a product where the price increases by 1 penny every minute. Let's break the stages of you unlocking your creativity and solving any problem into four steps: WHY (reframe), WHAT (mindmap), HOW (insight), and WHAT-IF (creative flow): Step A: WHY Reframe (change the interpretation) Hit the problem from multiple angles with probing questions. Questions must be answered! Here's what you need to ask from yourself: A1: What's the big problem? What happens without this solution? (common enemy)A2: What am I solving? (specific goal)A3: What's the current way to solve it?A4: Why is my solution better? Who am I solving it for? Why does this even matter? What can I learn from this? What's funny about this? How do I start this? What do I do after this? During this stage, our goal is childlike curiosity (kids ask lots of questions but adults are set in their ways). We want to limit perfectionism and take up exercise such as free-writing. Apply random words to your situation. Think of as many "C" words as possible, for instance. Criticizing in this stage is only good if you ask: how could I have done better? You need to think up good possibilities and ideas to shoot down later. Step B: WHAT Mindmap (branch out) Get the structure, outline, manipulation, trimming, and the sequence. B1: Brain dump sub-problems.B2: Get it dialed in: Diverge (go big, seek out) vs. Converge (decide, connect, guidelines, reduce). Combine, split, add, remove, editB3: Professor Elliot Eisner: boundary pushing (rules are constraining, let's bend them), inventing (useful combinations), boundary breaking (least common: opposite thinking, gap filling, the rules themselves are the problem), aesthetic organizing (order from chaos: most common) Boundary pushing: can we shave one second off this plugin? Remove one step from the process Boundary breaking: we host this software for them. Aesthetic organizing: for example, in every 10-episode chunk of my podcast, I'll plan on having one episode about WordPress, a case study episode, a product pitch, mindset episode, marketing, writing, and so on. Inventing: A or B eye doctor test: does it work better as "A" or work better as "B"?

Are your goals S.M.A.R.T. goals? Specific, measurable, achievable, realistic, and time-bound. Tune into today's program to uncover the tried and true techniques (16 total) to keep yourself motivated, focused, out of the procrastination zoned and focused on getting it all done and achieving that goal: https://www.youtube.com/watch?v=rQtyAuzjTMU Our marketer of the week is Jim Edwards from TheNetReporter. My biggest takeaway from him: just point and shoot PowerPoint for your video. It doesn't need to have quick cuts, fancy edits or be professionally done -- at all. General Motivation Four Daily Tasks: Business-Building, Deliverable (no degrees of doneness, no chipping away, no to-do lists) Seinfeld calendar (do something small every day so the cycle isn't broken) + 5 day sprint Formula and checklist: for example, 3 part podcasts and "research heavy" blog posts: 100 solutions, group into 4-5 categories and whittle down so it's all meat and no grissle, which leads us to... Reduce and rearrange the raw materials -- SIMPLE mindmapping with FreeMind helps with this. Absolute Focus Dual monitors: left for viewing, right for creating Remove: distractions, phone, social media, email, TV, news Clear the clutter: delete temporary EverNote notes and delete after you've made the blog post or product. Clear off desktop items at the end of the month. Quick calendar reminders later in the week to "check on" things and then delete. Micro-projects: start on Monday, end on Friday or Saturday. You can restart on Monday, but don't leave things open-ended. (Optimistically pessimistic.) Procrastination What quick 10 minute activity have you been putting off? Do it now. Accountability partner. Call every hour if you have a really bad "problem." Shut down distractions. Close tabs, uninstall Facebook. Change the pattern. Commit. Don't ask yourself how you "feel" about it. It's a must. Concentration What are the top 3 things to focus on? Avoid going an inch deep and a mile wide. Meditation (meaning silence and reflectiveness). A state change is as good as rest. Appointment based business: webinars, meetings, Google calendar, TimeTrade coaching calls. Wise Words to Live By Three simple rules in life: 1. If you don't go after what you want, you'll never have it. 2. If you don't ask, the answer will always be no. 3. If you don't step forward, you'll always be in the same place. What seems to us as bitter trials are often blessings in disguise. -- Oscar Wilde You may think the grass is greener on the other side, but if you take the time to water your own grass, it would be just as green. Philosopher Karl Popper: True ignorance is not the absence of knowledge, but the refusal to acquire it. Resources Four Daily Tasks (Group) Four Daily Tasks (Book) Time Management on Crack (Website) Income Machine (Course)

New Year's Resolutions don't "work" and a "New Month's Accomplishment" is what you need instead. Let me explain... New Year's "resolutions" are silly for a few reasons... They usually aren't S.M.A.R.T. goals (specific, measurable, achievable, results-oriented, and time-bound). SMART goals are pretty self explanatory but let me lay it out so there's no confusion: when you set out to do something, make sure that it's: simple and clearly defined (specific) something tangible so it's 100% clear whether or not you accomplished that goal (measurable) enough of a stretch to move you out of your comfort zone, but not a shot at the moon (achievable) all about an outcome instead of an activity (results-oriented) in such a timeframe that it creates a sense of urgency for you (time-bound) I think when most people set a goal that they're serious about, they intuitively and automatically make it specific, measurable, and achievable. The two biggies here are "results-oriented" and "time-bound." Issue #1: You're Not Results-Oriented & Time-Bound People don't know WHY they're doing something, for example, someone tells me their big goal is to write a book for their business. Why? Just because. Someone told them to do it. There's no real plan beyond that, and their heart isn't in it (no emotional reason-why) so it's just not going to get done. (It probably won't get started.) The average person makes a silly goal like, "I'm going to run 2 miles every morning all this year." That's bad. It's open-ended, and it's not time-bound. A better goal would be that you're going to walk 10 minutes every evening for one week, and that's it! Nothing recurring. Issue #2: Your Goals Are Too Big Second problem, the goals are the wrong size. Usually too big. They're so big that you've subconsciously set yourself up for failure before you even started. You could have made your goal "write a 1/2 page blog post" but instead you said you'd write a 200-page book, including editing. Can you please be honest with yourself? If you don't want to do anything different this year to grow your business and change your life, I honestly think that's okay, but ONLY if you're honest with yourself about it. That leads us to... Issue #3: Belief & Honesty Third, there's no real belief behind these S.M.A.R.T. goals. Maybe you're going through the motions and setting these goals because you think you "should", and you feel "bad" for not having one. Maybe you feel excited when you plan it out. But that excitement wears out in a few days, doesn't it? The problem with a New "Year" resolution is that you probably start thinking of a goal around December 1st (Thanksgiving is over and it's holiday time), decide on that goal around December 5th, and then give up on the goal completely by December 15th. A small portion of people make it until January 10th, and even less until February 1st. The solution to your "belief" crisis is to gain a small victory so you can not only see what's possible, but you've also broken that vicious cycle of: feel bad -> over-engineer a pie-in-the-sky solution -> give up on it -> feel bad again The Answer: New Month's Accomplishment I have a better path for you and it's actually pretty simple: Don't wait until January 1st to do something different Don't have a huge year-long or recurring goal (just hit the next milestone) Do something SMALL and ONE-TIME, like writing one blog post or going on one walk (anything is better than nothing) Don't tell others you're going to do it (just do it and brag about it later) Use the new month as an excuse to run a new "experiment", but keep doing more what's making money and less of what's not making money Let's just call this a "New Month Accomplishment." This way, it's something small and S.M.A.R.T. that you can knock out. The reason why the end-result is so small is because the journey is more important than the destination, you're trying new things (and re-visiting old things that worked...

I'm finally starting to get it. The newbie mindset (or clarity mindset). Your training should "lean" towards the newbies and making a sense of the mess, with some how-to thrown in. https://www.youtube.com/watch?v=j7Gn8PfB6Mw If you don't have a blog, YouTube channel, an affiliate program, and lots of free content or search results where people can find you, then that's yet one more tool that your competitors have at their disposal, that you don't. Useful content: weekly podcast, weekly video, weekly blog post. Ideas: roundup your favorite links, post an embed reactor (a YouTube video and your opinion underneath it), become a "data scientist" and share your results Think beyond just a blog: guest posts, podcast, book, viral videos Mild keyword stuffing: use phrases people are searching Marketer of the week: Steve Celeste from InternetPursuit.com (Steve Celeste wasn't actually his real name, and his blog is long gone, but you can check out an archive on the Wayback Machine.) Steve Celeste's blog and marketing training gave me the idea of creating a "build it to sell it" site. We used that model on DailySeminar.com. I didn't want to commit to a chore of having to crank out membership content on a regular basis, so we listed it for sale even as we were launching it. I also made sure things like the Clickbank account, membership software, etc. were all things that could be detached. The site only had 53 members paying $47/month, but we had 55 "weeks" of content (20 minute Monday training, 20 minute Tuesday training, 20 minute Wednesday interview, Thursday bonus report, and Friday question day) created in advance. That part took about 40 hours of total "work" -- mostly recording training. We launched it on December 15th of (year removed but it was over 8 years ago). By February 27th of the following year, we had a buyer for $32,000 for everything. $32,000 from 40 hours? That's not a bad payday. How do you decide what info to give away or charge for? The answer: Use the "William Shatner" model (he has 228 acting credits on IMDB, appeared as himself in 357 more appearances, 9 CDs on Amazon, and 70 books on Amazon). Keep putting stuff out there. Reasons People Buy From You They love you: they buy everything you put out (top 1%) They want it (fad or trend): You got in front of a wave, i.e. everyone's talking about membership sites or one click funnels so you're teaching that They need it: you're solving a real problem (people will always need to know about affiliate programs, copywriting, etc.) Fear, convenience, entertainment What path brings people to you? Our favorite Platinum studnet (Dr. Charles) came from a Jeff Mills guest webinar we presented, then he attended our live event in Salt Lake City and joined our Platinum there. Another Platinum client came from a one-time $997 mastermind session we both attended in Las Vegas. Yet another Platinum student of ours came from a speaking gig where I presented an pitched a $997 offer in San Diego. Blogging and podcasting the "random-ness" (mindset etc) has put me on a path for the big ideas for books and courses. Here's where I stay in inspired and get a "feel" for what's popular and what people want to hear (without becoming a copycat or a me-too): Facebook: Unfollow the negative nelly, political complainers or time vampires on Facebook and instead follow: BusinessInsider, Entrepreneur Magazine, Inc Magazine, Fast Company. Inspiring blogs: Copyblogger, Neil Patel, Ray Edwards, Chris Lema 2nd tier blog: Shoemoney, Digital Marketer, John Chow, Buffer, WPTavern It's also been helpful seeing bloggers like Tim Ferriss from the Four Hour Workweek write long-form blog posts in an era where people are trying to tell you that attention spans are down. John Lee Dumas from Entrepreneur on Fire consistently publishes 5 podcast interviews per week (now well over 1100+) which I find super cool.

What ways is your marketing talking you OUT of a sale? Some ways are ok: being true to your personality, because you're polarizing -- repelling some and attracting others. You don't have to apologze, and I'll explain why! https://www.youtube.com/watch?v=cGBDZu8K5L4 But if you repel the "serious buyers" and only attract the "tire-kickers" -- that hurts you long term. What's your goal? Our marketer of the Week is Robert Cialdini, author of "Influence": I've used his "six keys to influence" in my speaking, webinars, sales letters and more. The are: reciprocity, scarcity, liking, authority, social proof, and commitment/consistency. Are you missing one or two of them, or are you skewed way over towards one of these six factors? Scenarios We're Talking About Today... Are You Guilty of Any Of These I'm viewing a sales letter for a live chat plugin, but there's no live chat on the page.I'm about to buy a course on copywriting taught by some of the super-old "legends" until the sales letter tells me: by the end of module two, you'll have an idea of how to start your sales letter soon. What?! I sold a WP sales letter that wasn't actually on WordPress. Better fix it. Selling an "alternate" webinar service but you're pitching it on GoToWebinar. Selling an "alternate" landing page plugin but you're selling it on LeadPages. Blog post saying not to use "admin" as your WordPress login because it's easy to see if it's a valid account. I go to their WP login page, admin is a valid user on that blog. Selling a podcast course, no podcast. Or just one short episode of a podcast. That tells me you're not a master. Checklist to "Check For Holes" to Your Own Business Background: What does someone find when they do their quick "research" on you, or Google search? Selling a book writing course, better have a book in print. Article course, better have some articles. Something impressive. Testimonials: better check the URLs under each testimonials in your sales letter (don't hyperlink them though) to see if the websites are still there. If not, remove the URL and ask your list for some fresh testimonials. Bottlenecks: is there an area of your sales letter that "scares" people? Long video, mentioning of too much work (3 weeks) Negative Social Proof: 100 copies total, only 96 remaining? No one wants it! Beware of Victim Copywriting: I suffered for 20 years making this so you don't have to. Great, so you'll only get buyers who "delight" in your pain. This is 500 pages, 50 hours, no one cares! Now you're talking me out of a sale. Gray Areas: fake scarcity, countdown timer, launching/closing/reopening. Unpredictability and urgency to a point. It's a booster, but don't let it become a crutch. Internet Marketing Lessons Don't overthink it, but put your best foot forward. You don't have to be a master with 20-50 years experience, but don't leave yourself vulnerable to research. Be very careful with "distractions" like live action video, demos, lots of features and case studies to understand it -- less is more! Because I Can: you're free to say whatever you want, the only consequence is they "vote with their wallets" -- don't condone customer bullying. Life Lessons from Robert Plank Any action is better than no action. It's easier to edit crap than air. Time sorts out impostors from those who are truthful. Meaning, people aren't going to pay for ads or pay to keep a site going forever if it's not making money. What to Do Now Check out Speed Copy to get the best copywriting training out there and close the bottlenecks on your websites Download and install Paper Template to get your sales letter the best it can be (with a copywriter built into the software) Setup Your Income Machine (SEO blog, autoresponder sequence, traffic, etc.) to setup a passive income business

I'm going to get really personal today and talk about times I've screwed up... Marketer of the week: Stu McLaren from stu.me and Wishlist Member. Rather than share a "breakthrough" I picked up from Stu, I want to tell you that when I present (a webinar or podcast), I imitate his speaking style. When you speak, speak deliberately! Especially if you're an American and your natural tendency is to slur your words like I do. Is there anyone in your life who speaks slowly and carefully, without becoming monotone? Then I would suggest you imitate that person's speaking style when you present. https://www.youtube.com/watch?v=AJKOhMT7CGE (That's us a few years ago at Inc. Magazine headquarters at7 World Trade Center in New York City.) I often "channel" Stu to slow down my speaking, enunciate, and speak more clearly, focus, calm. You can be intense but still make sense. See also: Ray Edwards, Armand Morin. Fourteen Key Principles: The Common Thread That Runs Through These Successes & Failures Four Daily Tasks: I said it before and I'll say it again... Finishing everything that I start, less notebook doodling $997, $47 every 2 weeks, 5 payment option, experimenting! Charging high ticket AND low ticket. Investing in myself: attend conferences instead of stock trading which is gambling and a distraction. Dave Ramsey instead of Jim Cramer. I don't trust myself: get to the Minimum Viable Product because of the 3 day window. I'm not smart: I don't know what's going to sell without experimenting and I'm open to new ideas. Weekly focus: email for the same thing all week. Stick to your guns, don't psych yourself out or let customers bully you Membership sites: organize both high and low ticket, group multiple sites (but no all-in-one site) Pitch webinars: do something unexpected, teach a lot and sell hard. Give them a wow moment and not necessarily an aha moment. Re-marketing: phase out what's not selling and go back in future weeks to promote what's selling (Backup Creator) Don't delete old sites or content Your most popular content, marketing and products are the "beginner" stuff It's ok to repeat your most "powerful" ideas and phrases. How many times have I mentioned Income Machine in podcasts and blog posts? A lot! Don't be a timid marketer. Welcome pitch emails, upsells, ads. Don't have a buyers only email list or a monthly digest email list. Be on the lookout for what you can absorb/apply, for example, an affiliate bonus package. Three Biggest Failures ClickSensor: should have made it an online service WPLetter (now Paper Template): should have built it out more and controlled the market faster (16k overnight from a 12 minute video) Action PopUp: should have got the entire marketplace using it, added tons of templates Bonus: all the PHP products, which made money, but not enough. Lesson: keep publishing things to get to "the good stuff." Three Biggest Successes Bulk content creation: books, Daily Seminar, Webinar Crusher monthly, blog, podcast. Just make 12 pieces of content to last you an entire year. Must-have tool for everyone's business such as Backup Creator: pitch is all about what you can do with it, 100k sites, tie in with our other stuff (Membership Cube) -- yearly renewals, developer license Pain of disconnect in Membership Cube: selling high ticket, playing with the payment plans, pitching on webinars! (35k in a couple hours) Bonus: platinum coaching program. Lesson: the first step is getting the button online! Wise Words to Live By When you can't change the direction of the wind, adjust your sails. If you don't change the direction you're going, then you're likely end up where you're heading. Albert Einstein: "Try not to become a person of success, but rather try to become a person of value." Napoleon Hill: "Keep your eyes and ears wide open--and your mouth CLOSED,

The only way you're going to make any kind of consistent progress is to break it up into milestones. https://www.youtube.com/watch?v=80chwIYb-LY The expert in anything was once a beginner. Wise Words... The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty. -- Winston Churchill When people say mean things about you, it's a reflection on themselves. You don't have to be great to start, but you have to start to be great. -- John C. Maxwell INTERNET MARKETER OF THE WEEK: Marlon Sanders He's from TheTrafficDashboard.com and the best piece of "strategic" advice I ever heard from him is to: Absorb the changes. This means, if you put out a great product, service, app, etc. and someone copies you, adding a few features, then copy them right back and make it even better. Use their copying of your idea to make your idea one step ahead of theirs. People give "cliched" advice like: just serve one person, imagine a customer avatar, success leaves clues. Model successful people.What do you do when you're burnt out? Someone "steals" your idea? (No, they copied. Stealing suggests you don't have it anymore.) The best ideas are combinations of 2-3 things. iPhone, Facebook. Most people have too many ideas, too scatterbrained, pulled in different directions. Most people can't tell the forest from the trees. Successful FUNDAMENTALS to Model from Other Marketers High ticket course (profit margin) Low ticket solution or software (list) Warm up: free blog posts, YouTube videos, autoresponder sequence with a blend of pitch and content. A short book couldn't hurt. Platinum coaching program: easy money Be a thought leader, speaker, innovator, teacher, even if it doesn't come "naturally" Knock these out one at a time (series) and not all at once (parallel) Things Angering Me This Week No real mailing address on your websites? What are you afraid of? Linking directly to an order form from an email? At least show the "contract" of what I'm getting. Trying to piece together a solution (i.e. podcasting) when you should have just bought a damn course (Podcast Crusher, uDemy) Get it working now and connect the pieces later, so you can whip up the interface when you're in that frame of mind. You don't want to over-engineer software OR your business. 8-Step Software Iteration Process (That Also Works for Non-Software Membership Sites) psuedocode / "ugly" basic interface (text and buttons) proof of concept mock-up interface test cases working interface connect it all together debugging interface again based on use-cases (iterate) You might have to do 10-20% more "work" in the long run, but you'll have a more stable product, make the money faster. You sometimes have to "see" a design or interface in action. Non-software example: first get the results. Show how you can get consistent AdWords traffic. Keep a swipe file. Develop a checklist. Make it easily do-able and easily relatable. Resources WP Notepad (Checklists and Fill in The Blank Forms for Your Membership Site) Membership Cube (Create Your Membership Site in WordPress) Software Secrets Explained (Create Software Without Coding)

Internet marketer of the week: Big Jason Henderson from BetterPostureGuaranteed.com BigMarketingOnline.com. My big breakthrough from him: a membership site doesn't have to be a recurring forever monthly payment. You can create a single payment, or even better, a fixed term site, instead of that old and tired download page, using Member Genius. https://www.youtube.com/watch?v=0m6SuH5B5fA Things Angering Me This Week Black Friday deals, discounts. It's a drug for your business. Get that quick "hit" that you pay for later. What you're trying to obtain from the discount is to get non-buyers to buy something low ticket. Get the juices flowing. I buy from you and you say, check your email for the download link. What? Send me to a membership signup so I get an email and have a lost password link for later. Member Genius takes care of all that. No support link from your sales letter or your membership site? Time to change that. Five Things to Identify So You Can Get the Magic Feeling Back Signal #1: Fear-driven thoughts. Have you been told to "manage your expectations?" Then you're always expecting to be let down. That's not a solution. That's settling! Serve the needs of those who deserve it (customers), and cut out those dragging you down. Avoid lists of your failures, enemies. What's the point? We become what we focus on AND we become what we repeatedly do. There will be up's and down's in your business. Signal #2: What's the pattern? Buy that course, find one thing you don't like with it? Refund or just don't implement? Off to more of the same stuff? What if you implemented exactly as they showed you? Don't be smarter than the person. Who cares if you don't "like" the person. The real test: does it do what you said it would? Signal #3: Can I just get one thing out of it? Go through it all. Do it all. Russians who copied WW2 planes. They left the dents in. Signal #4: What can and can't you control? Don't depend on anything external for happiness. Only you can be happy, satisfied, and fulfilled. Are you setting yourself up for disappointment, because you know you can't control it? My old reliable thought is: "what's good about this, or what could be good about this?" Signal #5: Have a good support system. As in, a helpful mastermind, mentor, and role model. Kick out those toxic people and instead, get some positive perspective. What's your goal, anyway? To pick up one extra thing? To master Facebook ads? To figure out how this person got 800 webinar attendees? This Week We Talked About... Income Machine: Setup your money site with Backup Creator, Paper Template, and Member Genius Webinar Crusher: Create your webinar courses and one hour pitches Make a Product: Publish your book on Amazon Dropship CEO: Sell physical products on Amazon Quotes of the Week "You cannot change others but you can change yourself" "The highest form of ignorance is when you reject something you don't know anything about." -- Wayne Dyer If someone is able to show me that what I think or do is not right, I will happily change, for I seek the truth, by which no one was ever truly harmed. It is the person who continues in his self-deception and ignorance who is harmed. -- Marcus Aurelius, Roman Emperor It helps to know what goal you're after, and then you can monitor those who have what you want.

Are you annoyed that an Internet marketer is marketing to you? Instead of looking at other marketers as people who are "serving" you as a consumer, why don't you look at what successful things they repeatedly do, like consistent products, blogging, and webinars? And model what they do! https://www.youtube.com/watch?v=Yjw526PatBY Marketer of the Week: Dennis Becker Dennis wrote the book from 5BucksADay and has the membership site Earn1kaday.Like me, actually leaves his money-making websites online. What a concept. If a site makes me money, I'll keep maintaining and promoting it. He has lots of irons in the fire such as a new product and new Kindle book every month. Complaints of the Week I'm at your sales letter. Where do I go to login to your membership site? I bought the "lite" version and I login. Where can I go to upgrade? Marketers delight, 5 site license to unlimited license. What about an in-your-face upsell or interstitial ad? I want something else you're selling. You're supposed to "sell the click" in emails but what the heck am I clicking on? You're only telling me about the Pro and Basic packages, launch deadlines, but what it is, in one sentence? Feature Presentation: Course, Blog, Podcast, Book, DVD I once found an internet marketer "coach's" page but I couldn't find 1 product, 1 video, 1 book by him or even his last name. What do people find when they search for you? What about on YouTube? Amazon? You should always be URL dropping or off-handedly mentioning the things you sell on your blog and podcast. Who needs testimonials? Use yourself as you own examples, testimonials, and case studies. Course: Four milestones for $997 to get in the "high ticket" mindset, then drop that price SLIGHTLY (MembershipCube.com) Blog: content marketing, cannibalize your Facebook re shares, 5 minute YouTube content: what pisses you off (your opinion) or something helpful (video to create a PayPal mass pay file, or resize an image without Photoshop) (IncomeMachine.com) Podcast: 5 minute audio, no music (PodcastCrusher.com) Book: 10-7-4, WWHW, 56 minutes, Fiverr for transcripts (MakeAProduct.com) DVD: iPhone, Camtasia, DVD Architect, Kunaki (also MakeAProduct.com) Today's quote: "The difference between a master and a beginner? The master has failed more times than the beginner has even tried."

Internet marketer of the week: Ray Edwards. Creator of the Rapid Writing Method. He absorbs what Brendon Burchard, Michael Hyatt, Dave Ramsey all do very well -- branding and unification. A huge breakthrough I got out of his "Writing Riches" book was that just taught straightforward copywriting. Not a lot of silly stories or parables mixed in like others teach you "should" have in a book. What a concept! https://www.youtube.com/watch?v=WQyJW4X5a2Q Common Cop Outs (That We Just Solved in Today's Show) My niche is people with money! Who wouldn't want it? My niche is young people because they're smart, or old people because they have all the money Split test it! I'm going to provide value and give everything away for free I'm still learning I have an idea but it's already been done before I have an idea but I'm waiting on someone else to do the work I'm "waiting" for the right time A Confused Mind Never Buys! Delayed buy button and I can't buy, or I can't buy on an iPad I optin and I can't buy right away, I have to wait for your sequence I have to buy 3 upsells just to get the thing I actually wanted (Lance says: sell what you sell) Blogging or posting without purpose (Add Signature plugin and URL dropping) Too many choices: 2 or 3 at the most. More choices = "experimental" pages (yearly and trial) Optin page: headline, 3 bullet points, call to action, optin form (no video, no testimonials) Sales letter: have you noticed they're way shorter? very few words, even. Software is all about the screenshots and features. Short & To the Point Landing Pages: Keep it Shippable Make the buy button first, before anything else Then headline and subheadline Then the offer stack (what's in it) Then flesh out the bullet points (dream product), story and transitions Then create the product after all that! (PLR placeholder is optional) Quick Questions Answered in Today's Program To replay or not to replay? Non fast forward video? Squeeze page? What's the exact structure? What niche? Healthy, wealthy, or wise What product? Solve an actual problem that's easy for you, tough for others, that people are willing to pay money for, that's repeatable in checklist form, but there's still enough wiggle room for people to be creative. It gets them there and delivers a FAST result Testimonials? Don't let that hold you back from launching. No review copies, but have an email sequence asking how they like it. When people use it and respond, piece together a testi from their response. Upsell? This is another "goodie" you don't need right away. It shouldn't "just" be something "bigger" or something lazy like resale rights. It should be "the bigger picture." Five Dimensions of Knowledge from Jonathan Wells of AdvancedLifeSkills.com What we actually know What we think we know What we would like to know What we don't need to know What we used to know Let's add two more (the hardest ones to sell to you have to "sneak them" inside other ones: what we don't know we don't know, and what we need to know Internet Marketing World's largest taxi service owns no taxis (Uber) Largest accommodation provider owns no real estate (Airbnb) Largest retailer has no inventory (Alibaba) Most popular media company creates no content (Facebook) Largest movie house owns no theaters (Netflix) Largest software vendors don't write the apps (Apple & Google) Today's Quotes from Henry Ford You can't build a reputation on what you're going to do. Failure is the opportunity to begin again more intelligently. Quality means doing it right when no one is looking. Attributes That Should Be Running in Your Head all the Time, Consistently New Things Coming Down The Pipeline: There is no such thing as luck. (Scientific studies have disproved luck.) You just have to keep putting offers out there and promoti...

We recently launched our Website Remote service. It allows you to centrally manage and update your WordPress sites. https://www.youtube.com/watch?v=LxtxHkMHxc0 We created it because there was no good way to manage all our WordPress sites from one location. The other solutions that "tried" to do it, sucked! Solve a real problem. It doesn't matter if "a" solution already exists. It probably sucks. Yours will be better. When we put Website Remote together, and had our new affiliates sell and market our existing Backup Creator plugin, I had a few realizations... Realization #1: Get Out More You don't have to confine yourself to little sites like the Warrior Forum. You can use other peoples' land to build a list, but don't live there. This is true when it comes not just to pricing and positioning your products, but also what advice or training you listen to. Your business is your business. You're free to charge whatever price you want, limit the number of sales, email as often as you want. Update your blog or submit podcasts as frequently as you feel like, because you can. You don't need any reason for why you're doing what you're doing in your online business, other than because you can. Realization #2: Eat Your Own Dog Food If you actually use the products you create and sell, then you can't use because it's something that helps your business regardless of how slow or quickly it sells. The programming term "eating your own dog food" means that if you use the thing you sell every day, then you'll transform it to a piece of crap into something that's useful. To make our tool useful, we iterated. I created a simple version of our tool, and had Lance login sight unseen and show me how he was using it, and where he got stuck, to see his thought process. This is called hallway testing. Because of "dog-fooding", we added SSL support for our Paper Template, Member Genius, and Video Player plugins this month, and made them all compatible with WordPress caching plugins, because we needed those things in place for our launch. This past couple of weeks, we launched our new version of Backup Creator (3.0) and had an army of affiliates make us a bunch of sales, without us using our list at all. We gave away 100% commissions, and the point wasn't to make money but to recruit some new affiliates and build a list of buyers. Realization #3: Treat Your Business Like a Real Business We created the minimum viable product (version 1.0) and the launch deadline pushed us into gear and got our priorities in order. Get that first version out there, and market the hell out of it. Don't make any rash moves like offering discounts or lifetime access which shouldn't be on your radar for a long time until you can "run the numbers." Price your offers where there's buying resistance. Don't give into the mob. You might just need better marketing. We need to do a little better with the positioning on Website Remote to compete against free, inferior, and generally worse "similar" products (not necessarily competitors). Realization #4: Follow the "Four Daily Tasks" in Order to Get Everything Done Four Daily Tasks means you should complete four business-related tasks, each in one sitting (three 45 minute sessions and one 10 minute session). Every day, complete the four tasks that get you closer to making more money. I'm at my best when I alternate days between proactive business-building tasks (traffic and product creation), and on alternate days, business-maintenance tasks like answering support desk tickets. Automate your business as much as you can, for example, queue up autoresponder emails for the week so there are no distractions. Simple Words of Advice It takes the same amount of energy to feed your dreams as it does your fears.Make a list of things that make you happy. Make a list of things you do every day. Compare the lists. Adjust accordingly.

Are you scared? What if you became more aware of what made you anxious, scared, or nervous? Could you dissect those into smaller pieces? If you did, you'd be able to change and improve those small, manageable pieces... https://www.youtube.com/watch?v=zzAxvD3KwRE What if I asked you to write down a page of words to describe a "bad mood" such as: flustered, dejected, beat-down?What if I asked you to then write a list of words describing a "good mood" such as: happy, energized, bubbly? My guess is, that list of "bad mood" words would be longer than the "good mood" list. Let's change that for you. To become more successful in both our personal lives and our businesses, we need to become more detailed about the positive things and less detailed about the negative. Whatever you apply more detail to is where your mind will focus. What's the "trick" for overcoming that fear and thinking more positively and effectively? Answer on a 1 to 10 Scale When you go to the store, the clerk asks, "How are you?" Both of you are expecting your response to be a mono-syllabic "good" or maybe a "great." Instead of doing that, ask yourself how you are on the 1-10 scale. Maybe you're having a "better than average" day, so you say 8.1. Not only do you cause a "pattern interrupt" for the clerk, which might get you a nice laugh, but it will help you out by causing you to actually think about how you feel, instead of just replying generically with a word that has no real meaning. Use the 1 to 10 Scale in Your Own Business Okay, so we can see how evaluating yourself on a 1-10 scale can put you more ‘in touch' personally, but how does it help in your business? Here are a few examples: Writing and Revising: The majority of people are not the greatest writers but if you are in internet marketing, you have to put out content. You need to be able to put out on okay first draft and for the most part a first draft is good enough. This isn't school and you're not going to triple your income by making some small edits to an email. If you're writing a book, you might need to spend more time than on a blog post, but the principle is the same. We don't want to spend an hour writing 1 chapter of a book and then spend 5 hours doing edits. How do you edit quickly so you don't consume all of your time? Again, the answer is scale from 1 to 10. Once the book is written (and it's been typed/spell-checked), you could just skim paragraphs and rate each one on a scale from 1 to 10 for substance. Then, you quickly average those to get an "overall" rating. If you come up with an 8 or 9, great. But, if you come up with a 7.0 book, and you wanted an 8.0, your strategy would be to just go through and focus on fine-tuning the lower-rated paragraphs. Overall Business Strategy: What if you're not making enough money from your online business? What if someone asked you, "How are you doing with Facebook ad campaigns?" If you answered with "good" or "okay", that's not going to help. "Good" is not measurable and it's an "automatic" response, instead of one that forces you to look for clarity. Use that 1 to 10 scale to pinpoint issues. Rating gives you better accuracy about what/where the problem is and where you'll improve it. Here are 10 areas that you could focus on and maximize to improve your business overall and make more money. Time management and Mindset Building the List Email Follow-up and Auto-responder sequences Membership Retention New Customers Joint Ventures Free Traffic Paid Traffic Info Products and Recurring Income Big-Ticket Sales and Coaching Write a number next to each of those above items. Look at these factors individually and "score" them. This draws attention to areas where you'll capitalize to improve the overall picture. For example, if a real problem that you have is not emailing, rate that lower. If you need more traffic, then you'd rate those lower.

I'm going in for surgery on the ankle today (Friday) and it has me thinking a lot about being negative (or rather, avoiding or "fixing" that negativity that creeps up), being honest and owning up to things like procrastinating without labeling and feeling sorry for yourself, so you can actually make progress on yourself -- because no one else will do it for you. https://www.youtube.com/watch?v=tWQGKlt4VHM As internet marketers, we need to motivate ourselves. Let's be real... sometimes stuff just happens. You have to find the good in situations, get some perspective, and be honest without feeling sorry for yourself and labeling your situations or the emotions. Then, you are better able to look at things in a positive light. Be Honest With Yourself This is probably the most important thing we're going to talk about today. Just think about how you would answer these questions and we're going to talk about some solutions afterwards. Do you find yourself filtering out the positive things that happen to you? Or, do you minimize all the good things while only focusing on one negative circumstance? Do you blame yourself for everything that happens, even if it is out of your control? Do you always expect the worst in any situation?Do you only see things in terms of black and white? If any of these 4 things apply to you, then you might have some negativity problems. Let's talk about some ways to combat those. Approaches, Strategies and Solutions Do you have a support system that gets you out of that "rut" you sometimes fall into? It's tough to go it alone. Just explaining the problem or the frustration itself can help you get past it. Are you preventing the problem before it even happens? "Play out" the scenarios of what could happen. A good strategy here is to make a list of the "enemies" you're fighting against and categorize the fears. Out of those, what's the simplest one to take care of? Let's say your situation is that you're going to be broke and your fears about it are losing your car, your marriage breaking up, and becoming homeless. Which one of these can you work on first and easiest? A lot of the issues that led you to a problem are by you not getting out of your comfort zone or not having real goals to drive you. Let's use the money example again. You are basing all of your income hopes on this one product launch and it doesn't go well and you're afraid you're going to lose it all. Then, it would be time to get out of your comfort zone and do things you might not want to do so you don't lose your shirt. Things like joining Fiverr, freelancing, getting a part-time job, etc. "Always do what you're afraid to do." Are you aware of simple mindset tools? It's simple. There are simple mindset tools and strategies all over the place-you can just search the internet for "self-help mindset." For Robert, there's no one solution. There's probably 5 or 6 at any given time. it's a matter of identifying which one works for the situation. A mindset is also called "a state", which is a collection of emotions that can get you thinking and acting in a certain way. Sometimes you just need to "change your state." Maybe you've been in front of the computer for too long working on a problem. Go for a drive. Go to a movie. It might also mean removing the triggers that put you in that state. If you get in a ‘bad mood' from something that you can remove, then do so. Think about the words you're using. We tend to describe "positive" feelings in one syllable words, like "good" while we use big words for negative feelings. Start replacing the ‘positive' feelings with big words, like ‘fantastic', ‘fabulous', etc. They're less automatic, meaning we have to think about them more. The more you think about something…you guessed it-the more it becomes your ‘state'. Think about the words that you're using to describe situations. Turn "negative words" into "challenge" words.

I broke my ankle in two places this past Saturday evening. I was dancing at a wedding and walked over a wet spot on an already shiny, slippery, coated cement floor. There was water (or maybe wine) spilled in a little spot that I didn't see, and I slipped and landed on it with all my weight. The technical term is a "fibular and medial malleolar fracture" and they had to reset (or I guess "reconfigure") the bones (very painful) and I'll be hopping around on crutches for a few weeks and keeping it elevated in bed. What I found interesting is that the orthopedist, emergency room doctor, nurse, etc. kept asking me... what do you do for a living? Is this going to affect your work? Luckily I've "worked" from home for 6 1/2 years and I'm glad I don't have to worry about that kind of thing. In fact, the last couple of days have been hugely productive in my business. I've been making leaps and bounds in productivity, getting my upcoming "Website Remote" wordpress tool ready for our November 11 launch date, even from bed (currently "My Little Pony" sheets): I'll give you ten quick reasons why you can run a business, even if you're bedridden and only have a few hours per day: Lesson 1: The Best Productivity Tool at Home: Camtasia + GoToWebinar + Google Calendar Many internet marketers consider themselves in "learning mode" which really means they're spending all their time studying (and doing a good job of it) but not implementing, but if they are implementing, they're just dabbling, taking action on the fun or small stuff, and not what's going to make them money. Or they can self-label as a "procrastinator" which is just a fancy way of feeling sorry for yourself. The best thing I did in my online business (which I delayed for years) was recording video for products instead of writing them. You can whip up an easy $47 or $97 product in 1 to 3 hours -- do it all in one take and don't worry about the "umm's." Don't nickel and dime yourself looking for "free" or "cheaper" alternatives. You'll end up piecing together lots of things that don't do what you want and wasting money and time on the wrong tools. Use Camtasia (free trial) and a $30 Logitech ClearChat USB headset. Show whatever you need to show on your screen (PowerPoint, web browser, or software) to teach someone how to do something (edit video, trade in the stock market, soup up your race car). Then, use GoToWebinar to meet and record each "module" of your course if you want to do it live (using Camtasia to save the video for sale later). Use GoToWebinar for a bonus Q&A session and even to pitch the course later. We give you a free GoToWebinar at WebinarCrusher.com and even if you were a cheapskate, you could knock all this out within 30 days and only have to make one payment. Also use Google Calendar to show up on whatever webinar Q&A, product creation, pitch sessions, or even meetings. Use them to meet your deadlines, i.e. even just to create one 1-hour module each day for 4 days, whip up a 1-hour sales letter on the 5th day, and so on. Lesson 2: The Best Productivity Tool Away from Home: iPad + LogMeIn + Evernote What do you do if you're not at home? What have I been doing while laying in bed and still building my business? It's simple. You don't need to drag the computer to bed or find a crappy iPad version for the apps you want to use for coding, word processing, and web page editing. Heck, you can get most things accomplished using a web browser... But for many desktop tasks such as coding and web page editing, I prefer to use LogMeIn, which is a remote desktop program. Install the LogMeIn "control panel" on your desktop, and then you can remotely control it from your iPad. See your screen, click, drag, and type. I use an iPad Air. You want to get the cellular version so you can connect even if you're not on Wifi (AT&T only costs me $29.99/month for this). A 64GB iPad Air 2 costs $729 and a 32GB iPad AIr 1 costs $579.

Find a new product idea, build a course and implement a repeatable system for a constant revenue stream.When you're creating a product, you need to have WWHW in place. https://www.youtube.com/watch?v=xcwlrqcsXYQ WWHW is your "system." You need to have a system in place so you stay on point, lay out each point you promised in your sales letter, and know when you've gotten to the finish line. What-these are the steps you're going to take. For example, you're going to show how to log in to a site, you're going to show how to install a plug-in. Why-this is why the customer wants to use it. For example, to make money. How To-this is your media component. For example, a video on how to use WordPress. You will be showing your customers from beginning to end what the process looks like. What If-this is the challenger at the end. When you're making your membership site, you want to lay it out in modules. Four modules are ideal, at about an hour each. Each module is a milestone in the process. You want to be 100% clear what the end goal is going to be in each module. Now, let's put these into practice by doing a case study of Robert's Graphic Dashboard (www.graphicdashboard.com) Graphic Dashboard Case Study Graphic Dashboard is a course on how to use Pixlr, which is a free software program for graphics creation (www.pixlr.com). For reference, we are going to point out that some time ago, Robert bought a course on how to create graphics in PhotoShop. It was full of useless and/or very advanced topics such as how to rearrange toolbars and a long explanation on how to do 3D graphics. This product was meant for people who didn't even know how to do 2D yet! You don't want to do what "PhotoShop Guy" did so that's why Robert and Lance didn't spend oodles of time on how to make 1000 different shapes. Instead, you want to show your customers something they can actually use today. Think of it like this: You want to teach them the equivalent of making $1 million in 5 minutes. Okay, that sounds a little far-fetched but the point is, your goal is to tell your customers how they can use your product right now to make money. That means not playing around (like "Photoshop Guy" and the toolbars), but doing something practical and useful like making a logo or a banner. If you teach someone how to create a banner, you've given them the heads-up on creating affiliate banners. They can start getting affiliates to make money! Creating Your Modules Next, you take that goal (i.e. teaching them something practical that earns money) and use that to create your modules. Each module is going to have the WWHW elements and each will have a measurable milestone the customer will reach by the end of the module. For Graphic Dashboard, the modules are: Module 1 is how to create affiliate banners. Module 2 is how to list your graphics-making services on Fiverr to make some money Module 3 is how to make digital 3D product covers Module 4 is how to make book covers and DVD graphics The 4 Stages of Figuring out Your "Hook" for your modules are: The Hobby Mindset This is playing around and researching to see what will sell. "Crack the code" to start making money from it Once you've figured out what will sell, this is how it can be applied to start making money with it. Systematize It "Template-ize" your service and your delivery system. Trim the fat the fat to make it fast, fun and profitable. Get it down to a 1-2-3 system that can be duplicated time and again for quick, achievable results. The Sales Letter Now, you put together your sales letter outlining your 4 modules and how customers can quickly benefit from each thing you're teaching. Important Point: Why is Robert not using PhotoShop instead of Pixlr? PhotoShop is a paid product belonging to someone else. The customer would already have to have PhotoShop.