Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

The good, the bad and the ugly about solo ads vs. affiliate networking... https://www.youtube.com/watch?v=_qyFtzutPww There are many ways to get traffic. Some of the older ones include fads such as: Joint Venture Giveaways: someone would sign up and have access to multiple giveaways that they could then send to their list. Everyone in the network would be cross-mailing their own lists, offering these giveaways, to attract traffic to their site. Viral Reports: you have a special report (i.e. how to set up a basic WordPress site) and mail it to your list and the link back to your site is included in the report. For each of your subscribers that passes it on and gets a new subscriber to sign up, you could pay them a $1 per new subscriber. Traffic Exchanges: this operates similarly to the JVG above where there's multiple people in the network. You would join it and then everyone is rotating through viewing multiple sites and each one you view gets you a credit. With these credits, you could then buy banner ads, etc. to drive people back to your site where they would hopefully buy your product. Co-Registration: you would sign up with several other marketers and basically cross-promote. As subscribers signed up for your list, they were signing up for other lists in the same group as well. Safe Lists: join an email-based community with several other marketers. It's really just marketers mailing other marketers each day. Renting/Buying a List: you can choose parameters and order a list from a site like InfoUSA, to market to and pad your own list. Even if they don't opt-in, you can create retargeting ads that follow them around the internet. All of the above have either gone "out of style" because they didn't work forever, or because they became illegal under the CAN-SPAM Act. Now, the major forms of driving new traffic are Solo Ads or Affiliate Networking. Solo Ads Solo ads are when you pay someone else to mail out your offers to their list. You are paying someone else, who already has an established list, for email leads. It sounds good in theory. What are the pitfalls? It's a great way for the solo ad seller to make money, not necessarily you and probably not you. They don't have to expend any effort-they are not marketing their own product and they are not having to take the time to research affiliate programs. Not everyone's lists are created equal. You don't really know where they got the names on their list from. Some are built from questionable traffic sources. Example: AdFly. The traffic you get from using Ad.Fly is mostly from interstitial ads, the ads that are placed before you can see articles and videos, etc. It's very untargeted traffic because you can't enter keywords. There is nothing that you have that everyone wants to buy. So, in this case you'd be paying someone to send ads to a list where subscribers aren't even interested in your niche. You could be paying $1 per click if your squeeze page is on target and converts at 50%, which is a good conversion rate. Tip: for a good squeeze page, see our Backup Creator squeeze page. You Win Some, You Lose Some Over a 1-year period, Robert purchased $1912 in solo ads. For that $1912, he got 3209 clicks, which resulted in 1059 email opt-ins and $502 in sales. This appears to be a $1500 loss but you can keep marketing to them (until and if they opt-out) and generate additional sales later. The good news is that 3209 new subscribers quickly builds your list-if you have a big list, you'll be excited to send out those emails for potential sales, which is the name of the game in internet marketing. Sales! Caveats & Advice The best solo ad sellers that will bring you success are likely those that don't do it as their only income. They may just be doing it for a time while they are on vacation, have family matters to attend to, or are between projects. Robert's experience with solo ad ‘only'

It's very easy when you first start your internet business, working from home, to fall back into those habits that you have from working for an employer, where you have to fill up 8 hour days one after the other and no "project" really ever has to be done for you to make income. https://www.youtube.com/watch?v=cwZPawBfENA Or, some of those very things that led you to develop an internet-based business, such as wanting to dream ‘big', form your own partnerships, etc., but all of those ideas will not make any money if you do not implement them. It's easy to get pulled into "Scope Creep", where you continue to add more and more features or additional webpages, upsells and bonuses, etc., instead of just focusing on ONE thing and pushing it out there. These are all productivity killers. Instead, you want to think in "Three Day Window" terms. Principles of the Three-Day Window What is it? The 3 day window is the time period from "idea" to "implementation." You have 3 days to get it to a stopping point that if you had to sell it right then you could. It's okay if it's not perfect. You NEED to make some websites that you will look back on later and be embarrassed by. What IS important is getting in the habit of getting your ideas implemented and out there. What if it's lacking some features? You still put it up for sale in its "basic version" at a discounted rate. Instead of your end goal of $97, you sell the basic at $7. Don't sell your first version with multiple features. You can't be sure that your customers want all these "bells and whistles." What's exciting to you is quite probably not exciting to them. It's better to put the product out there and get feedback of the most wanted features and use that to develop your "deluxe" version. As you continue to refine it, you can roll out "iterations" later and charge the higher price(s). Iterations: these are releases each time the product is enhanced/improved, i.e. Version 1.0, 2.0., etc. When Robert created Backup Creator, it only took him 3 days from start to finish to get his first version out. In that first 3 day version, it did do the basic backups. Then, in future iterations, they added additional backup capabilities (i.e. to Amazon S3), cloning abilities, and other features. Why Just 3 Days? If you don't set yourself an "end" date, you will run into issues such as: You spend too much time working on it and get burnt out or bored. Or, you end up doing a lot of things that are not productive or they're fun but they don't really increase your sales, such as spending 2 hours to make a 2-minute sales video. You could have spent that same 2 hours doing at least 2 of your 4 Daily Tasks: A better choice than a video would be to build a bigger list. Examples: contacting affiliates, running ads for traffic to your site, knocking out a great sales letter For more information on 4 Daily Tasks, you can check out the Four Daily Tasks book and Facebook group. You need to think in "milestones" and take a scientific approach. The scientific approach will help you create a framework or "Spec" for your project. Within that framework, you can then be creative. For example, if you make a video: You need to set up how many segments it's going to be and the length of time for each. Then, within those measured segments, you can be creative about what you're going to feature. Today's Take-Away's Don't be the guy (or gal) that has a bunch of stuff on their hard drive without taking any action to put it out there. Use the "4 Daily Tasks" Method to be productive. Do something every day that will result in sales. There's no point in pulling "all-nighters." You're fooling yourself with a lot of empty time. It's more important to have something imperfect that is functioning and earning you money because a lot of work with no income results in boredom and burn out. Join Robert's "4 Daily Tasks" groupGet his course on time manageme...

One of the best ways to make money online is to create content that solves problems but a lot of us struggle with writer's block. The answer to that "blank page" is to have a system. https://www.youtube.com/watch?v=bXBSyziCmMA Don't be afraid that using a system or a template will result in something that is bland and not unique. It's quite the opposite. The best thing about using a system is that you get the thing DONE. Three Elements of A System The system component-you can think of it as your approach, the actual "1-2-3" of getting words on paper. For example, if you're creating a 400-word article, don't say 400! That sounds huge. Instead, break it down into: Title, Intro, 3 points, Summary, and a Call to Action. Now, what if each of these sections was 50 words? Sounds a lot better, right? You can make things even easier by turning everything into a question. This is a really easy way to do it. Act like you're having a conversation with someone about your subject and think what they would ask about your subject. The answers become your text. Example: What are the 3 things I need to have when playing the guitar? Instead of your title being "Guitar Basics", it becomes, "How Do I Play the Guitar Quickly?" Another Approach is "So What?" This is really helpful in a sales letter. If you notice you have a weak headline and bullet points, pretend someone is saying to you "So what?" You are forced to answer back with something compelling and exciting and emotional. Now, you have script that will hold your buyer's attention! Keep in mind that with sales letters (and with books), you are going to lose someone every 10 minutes. So, for every 10 minutes of reading, you need to have something really exciting and compelling to keep them engaged. Make your buyer say "I don't know", with your email headlines. This is the most effective approach for email marketing. We want to present a question that arouses curiosity. Ex: Don't do a headline like "Simple Guitar Playing." Instead, your headline should be "Are you missing out on these 3 simple guitar tricks?" Then, your buyer is saying, "I don't know. Am I? Let me click over to this link and see". Type out sentences that are only 7 words in length. It sounds silly, but it forces you to keep your language simple. Outside of academia, you don't want to use complicated language and long sentences. It turns internet readers off. Think of keywords if you're really stuck. If you are still really stuck, think in terms of keywords. Have one keyword for each of your 3 bullet points. For example, if you're writing about webinars, your keywords are: "title, date, and time." Then, your first bullet point is on "I create a compelling title for my webinar", the 2nd bullet point is, "The date is more important than you might think because of your demographic" and the 3rd point would be, "Consider your customers' time zones carefully when you're scheduling." Time Management: Give Yourself a Time Frame You really need to do this. If you give yourself unlimited time, the odds are you will sit in front of that blank page for 5 hours with no results. At one point, Robert spoke out 100 articles in one day. How?!!? If you try to think of 100 subjects that your business covers, you're probably going to get overwhelmed and walk away. Instead, think of just TEN subjects and then break those down into 10 prompts (or questions) for those categories. For example, if your business is guitar instruction, your categories might be: equipment, beginner, advanced, starting a band, album recording, etc. Then, for equipment, you'd have "acoustic vs. electric" as a prompt. For starting a band, a prompt would be "how to book shows." With this approach, Robert just started answering and recording the questions/prompts, one after the other and each one took about 3-4 minutes. For this, he used his Logitech Headset and Camtasia for rec...

https://www.youtube.com/watch?v=Ma-oRzCV8EU Setup Your Site the "Right Way" Namecheap: Get your domain name at DoubleAgentDomains.com. HostGator: This is for web hosting. After you buy your domain name, your site has to "live" somewhere. This is web hosting and fou can get this at DoubleAgentHosting.com. AWeber: This is an autoresponder, your essential tool for building a list and keeping in contact with your customers. Get this at DoubleAgentAutoresponder.com. WordPress: This is a free tool that you "place" at the front door of your site. It lets you edit your site and pages without having to know how to write or edit HTML code. You can just click around and create any extra webpages that you like using plugin's and tools that WordPress uses. Once you get webhosting via DoubleAgentHosting.com, there's a special button where you can install WordPress on the front door of your site. Its' going to make creating all the pages we talk about today super simple. Robert has a WordPress plugin called Paper Template that makes everything look like a plain piece of paper that you can customize. You can also buy Robert's course, Income Machine (www.incomemachine.com), which includes Paper Template as well as Member Genius, which is a plugin that allows you to take payments on your site and is integrated with PayPal. Must-Have Web Pages "Front Door" of your site (www.example.com): This is where your sales letter lives. You want to have a place for someone to buy something from you. This page, the sales letter, also has your buy button. Additional tip: when purchasing a domain, also buy a .com, not a .org or a .net. Membership area of your site (www.example.com/members): When people have purchased your product, they go to a page where they create an account and then get access to the members' area. This is a protected area where they can download the product and intake any additional content that goes with the product, such as videos, etc. Also, if they ask for a refund or stop paying installments, their access to this section can be shut off. Training Page (www.example.com/training): This is where you put your 1-hour pitch webinar replay for your product/service. It makes everything simple and easy because you can use your webinar training as anything thing later on (i.e. a 'bonus') and just call it 'live training'. Record your webinar using Camtasia, put it on YouTube, place that video code on this demo page, and then below that have a link that takes them back to your sales letter page/front page. Demo Page of your site (www.example.com/demo): Here is where you can put a 5-minute demo of something you have in your product/course. This is where you'd put something exciting, such as 'before and after' pictures, evidence of your 3x income generation after flipping a house, or a trick that your software can do. Just like for the training page above, record your demo using Camtasia, put it on YouTube, place that video code on this demo page, and then below that have a link that takes them back to your sales letter page/front page. Nice-To-Have's Opt-In Page (www.example.com/free): This is where you have just some simple free gift so that people will opt-in to get it, thereby joining your list. Download Page (www.example.com/gift-download): This is where they're redirected to download the free gift. You have a link below that download for them to hop back to your sales letter. Contact Page (www.example.com/contact): An easy form for people to fill out to contact you so that you don't have to share your email address. This is where they can ask questions, ask for interviews, etc. They could send tech problems here but it's better if you have a Help Desk page, which we'll mention in just a few minutes. 7 Extra Pages For No Extra Charge! Blog Page (www.example.com/blog): This is where you put any articles and/or videos you find interesting to your niche.

Just like anything in life, it's a good idea to know WHY you're doing something, as opposed to only "going through the motions"… And if you're only dabbling, if this "internet marketing" thing is only a hobby to you, then it's likely you haven't found very much success because you rarely finish the things you start. If you actually want to make money, it's time to stop dabbling and actually create something. Don't "start" to create something. Actually make that single membership site, add that affiliate program to it, and get some traffic… You need to go all-in. The first problem I see with people going all-in is that they keep changing what they're going "all-in" for, which really isn't going "all-in." You probably know what I'm talking about. Changing to a new niche every month. Only focusing on Pinterest marketing one month because "everyone's" talking about it. Only focusing on Kindle comic books the next month because "everyone's" talking about it… Let's separate the forest from the trees: the only things you need to focus on in your business are your list (so setup an opt-in page and follow-up sequence), traffic (setup a retargeting pixel, run Facebook ads and have an affiliate program) and offers (promote affiliate products and sell your own products). When it comes to list, traffic and offers, there's the MUST-HAVE's (sales letter, email autoresponder) and the NICE TO HAVE'S (blog, podcast, Facebook fan page, etc.) You "could" run your business without a blog (the website you see here) and you could run your business without a podcast (an internet radio show where you post audio episodes on your blog and they also appear in places like the Apple iTunes store). BUT, if you already have SOME kind of sales letter and opt-in page in place, your blog is the TRAFFIC method to get more clicks onto your webpages and a PODCAST is a really easy way to consistently update that blog even if you have just a few minutes every week… I highly recommend our Podcast Crusher course to get your podcast setup. You use your existing blog (or setup a new one) and use a special plugin called PowerPress and a file hosting service called LibSyn. You don't want to host your podcast audio files on Amazon S3 or on your own web host for a number of reasons. The biggest one is that it's easier to look at your stats. You can tell which episodes get the most play and that tells you what kinds of podcast episodes to create in the future. The Robert Plank Show premiered on September 13, 2012. I'm not a super prolific podcaster but I've published 56 episodes with exactly 41 hours of audio content in those three years. I want to get you into podcasting (or BACK into podcasting if you've neglected it) because the traffic is steady consistent, as long as you publish consistently which is probably the #1 most important thing when it comes to podcasting… Podcasting is just audio blogging that happens to get listed on Apple iTunes. Let's just call it what it is. In the past, when I had something to say, I'd spend a couple hours typing out some big long post (kind of like I'm doing to you now). When I want to put out a new podcast: I spend about 10 minutes figuring out some bullet points (if that), and I hit record I speak out my podcast "episode" in one single take, about 30-40 minutes. The "ideal" podcast length is 20 minutes, but that's a little short to cover the things I want to cover, although I don't want to go over 60 minutes After recording the audio, I spend about 1 minute adding intro and outro music. Important: I don't edit out any "um's" or "ah's" or anything like that It takes another 1 minute or so to properly "tag" the file for podcast players and add things like my cover graphic into the file About 1 more minute to upload the audio file to the special hosting service (just wait for a simple file to upload) Finally, I go to my WordPress blog at RobertPlank.com, click Add New Post,

When we run our own businesses and don't have a "boss" to answer to, it can be easy to fall back into old habits of goofing off. It's easy to fall back into the habit of filling up time because when you worked at your "day job", the objective was to fill up 8 hours a day. https://www.youtube.com/watch?v=HU5a_MIfaD0 Today, we're going to talk about getting all that clutter that we're used to from a day job out of the way. Quick Computer Programs Everyone Can Use to Improve Their Productivity Online Stopwatch: Use this to time yourself doing a task so that you truly commit to getting it done in a certain amount of time, i.e. knock out a blog post in 10 minutes instead of thinking about it for an hour. Camtasia: This software can record everything you're doing online. This is excellent software for recording tutorials, software walk-through demo's, etc. You can simultaneously record your processes as well as your spoken audio. We'll talk more in depth regarding Camtasia a little later in the episode. Google Calendar: This is free and you already have it if you have a Gmail account. If you don't, you can just go to www.google.com/calendar to get it. It's great because you can synchronize it to your iPhone and iPad as well as share it with other users, such as spouses and business partners. It will send you popups/emails for upcoming appointments. Don't schedule EVERYTHING you do on your calendar-you'll just end up creating a glorified to-do list. Use it for essential appointments, such as meetings and webinars, etc. Don't forget to check out Robert's Book, 100 Time Savers for more useful advice. Essential Software/Programs for Internet Marketers Camtasia Studio (again): You can record a full video and save that but also have the option of saving just the audio portion. You could use the audio for doing something like a podcast. You can even record tutorial videos or "helper videos" just for yourself. If Robert has a particular process he has to go through, that he doesn't want to forget, he can record the entire process and then post that video to YouTube. Some examples would be how to convert a .wav audio file to an MP3 file: https://www.youtube.com/watch?v=o4Z7_47zToA ... Or how to convert any graphics file into a JPEG thumbnail: https://www.youtube.com/watch?v=hy75zatrDcQ ... Or how to upload a book to CreateSpace: https://www.youtube.com/watch?v=m_wRgqMasgk Now that you have this process, you don't have to write it down on a piece of paper or make extensive notes. Your entire tutorial is accessible anywhere you can access internet to get to YouTube. Access Robert's video tutorials at his YouTube channel. Be sure to subscribe too. GoToWebinar: Use this software for setting up all of your webinars. WordPress Most all other things that Robert needs to accomplish in his business can be taken care of through WordPress and various WordPress plugins. He uses a plugin called Paper Template to create landing pages, opt-in pages, download pages, thank you pages, etc. He uses a WordPress plugin called Member Genius to take payments in combination with PayPal. Then, he uses a plugin called Backup Creator to back up his WordPress sites and if you back it up to another place (i.e. your hard drive, etc.), you've now cloned that site and you can use it over and over (with editing) to produce multiple sites. These are all plugin's that Robert has created and you can get all of them in one package by joining Income Machine today. Additional Software/Programs You'll Find Useful GoodSync: Developed by the same creators of RoboForm, it allows you to synchronize your folders with FTP websites, Dropbox or Amazon S3 buckets. Let's look at this scenario: When you record a video that you want to put online (like your membership site), first you have to record it, then you have to edit it, then you need to produce it and save it to a folder on your com...

Webinars are the best use of your time and the best way to make money. You've probably wondered out of all the things that you do, can you outsource some of that? Can you just be the creative person and do the few things that make the most amount of money? When we're talking about webinars, we're not talking about a Google HangOut or a YouTube video or a Periscope broadcast or anything "fancy." We're just talking about showing what's on your screen and saying what you're going to say in just 1 hour. It's that simple! https://www.youtube.com/watch?v=GZKI_MQsgiE What if you could turn whatever you're selling into a mini-launch event for a week? You could say, "On this Wednesday I am going to open the doors to my new course." Or, it could be your service, such as a package for consulting services on how to run your own business (i.e. set up sales funnels, etc.). You can put the description of your product/service that you're selling on your sales page. That's great if people read the entire thing but many of them won't and for some people, it can just be sort of dry and boring and they won't read it or at the least finish it. What can you do to compress all the different things about your product (or service) that you want to get across to people? You could make a video which makes it a little more entertaining to your audience. But, what if instead you take the points you were going to make in your sales letter and your video and make it into a one-hour live show, at a specific time and date. There's no showing of your face involved. Instead, you are showing the screen. It could be a web browser, a piece of software or a PowerPoint presentation. If you have a one hour webinar it takes you exactly one hour to create that and you make sales through that webinar. If you were going to make a 1-hr video that wasn't live, how many days would that actually take you? You'd probably be tempted to start adding a bunch of 'fancy' elements like graphics and music. There'd end up probably being too much scope creep in that and you would drive yourself crazy. Just get it on the calendar, show up and get it done and knock it out. Pitch Webinars You want to run a webinar when you have something for sale. That's the most important part. We don't want to run a webinar "just because." "Just because" includes teaching a big concept. For example, if you teach a one hour course on InfusionSoft and give them all these business ideas, you've created 2 situations: Either they're going to be confused about what to do with all the information with no way to apply it and/or they're going to go to your competitor to actually buy it because YOU didn't give them the option to buy right now. If someone wants to buy something, you want to give them the chance right then and there. What if you've got the idea but have not actually created the course yet? Then, in the sales letter you want to list all the things you're GOING to have and just put a future date of availability on it. That allows you to still sell it and then deliver it at a later date. To see what a sales letter looks like, go to WebinarCrusher.com. This is a way to also present to your webinar attendees that since everyone is starting it together at a set date, that you're "all in it together" and everyone's participation will shape the way that the course is created. Or, if you don't have a product created yet, you can go to www.clickbank.com (which is a huge site of affiliate listings) and see all of the products in your niche that you can promote as an affiliate. Then what you would do is have your website, set up the webinar in GoToWebinar (included with Webinar Crusher), and send out emails/invites to your list about your webinar. If you already have the product, you can look at the things that the sales letter talks about and think what sort of aspects you can make exciting for the attendees.

https://www.youtube.com/watch?v=JThfbR--BbM Most problems in Robert's business are not fixed by a crazy solution or a fancy piece of software. It's so easy to think that the reasons that you're not doing well or that you're not happy with your business is because you don't have one-click upsell, or because your website is not mobile-responsive, or your prices don't end in some magic number. It's tempting to think that everything that has been ailing us and our business can be fixed with a magic wand. But, usually it's something really simple. Usually when you get tripped up or stalled/delayed, etc., it's typically because of these reasons: Scope creep: you plan on something simple and the more you think about it, the bigger and more exciting it gets and before you know it, it's a huge beast of an undertaking and way more than what you intended. All of a sudden, you've gone from something that would take you one week to implement to an entire year. Procrastination: there are a small number of activities that WILL make us money and an unlimited amount of activities that will not make us money and it's a lot more fun to sit around and think about all the non-money making ideas instead of just starting work on an actual money-making idea. Distraction: letting yourself focus on a variety of things that keep you from our goal. For example, you might sit down in the morning to work on your e-book, but then you get an email about a product you must buy and next thing, you're reading about that product, buying that product, and hours have gone by. How do you actually stick to completing everything that you've started? Today, we're going to talk about a real system to get you through the things that trip you up. Journaling and Documenting Have a Checklist. If you don't have a checklist, you're going to miss important steps. For example, while recording and publishing this podcast, there are some steps that Robert has to go through each time. It may seem silly to have a checklist for something that seems easy or that you do "all the time", but it's easy to miss a step which could affect your outcome. Sometimes, when you do something over and over and achieve mastery on it, you will blow through it faster and faster and take it for granted which can result in being sloppy. Adhering to a checklist will keep that from happening. Most, if not all, of Robert and Lance's courses contain checklists. If you joined his podcast course, Podcast Crusher, there's a checklist for everything along the way, from setting up your first podcast to marketing your podcast and everything in between. They also do this with Webinar Crusher. There's sections on how to create our PowerPoint presentation, how to find attendees, running and recording the webinar, and post-broadcasting/remarketing. They have a checklist for each part. Google Calendar Google Calendar is great because if you have that master calendar you can easily see things, delete them, move them around, etc. You can have multiple calendars (such as a family calendar, a business calendar, etc.) and you can share these different calendars with different people, but the screen YOU are looking at has all the different calendars in one place, in different color codes. You can synchronize the calendar to your smartphones, tablets, etc. You can set it up to give you alerts/pop-ups. But, there are a few caveats about using calendars to be aware of: Appointments on the calendar are good until you start loading up to the point that when you look at today's agenda, there are 20 different things on it, which is entirely too overwhelming. This is also what happens with the "To-do list." It also sounds good in principle but the same thing happens with the overwhelming amount of tasks. It grows faster than you are able to complete anything! Some people swear by tools like Evernote, Dropbox, Gmail, etc. and if that works for you, great,

At one of the earliest internet marketing events Robert ever attended, he went to one of the Q&A panels. Usually, in these panels, people will have these really vague, generalized questions and in turn the speakers will have really "big", generalized responses, answers that don't really give any specific, overly helpful answers. During one of these, an attendee asked "Where can I get graphics made?" https://www.youtube.com/watch?v=Uge8qhQysqw Join Graphic Dashboard to Claim Your Training, Templates, Affiliate Banner Ads & More Most speakers will answer with something like, "You can go to any one of these 10 sites", which isn't very helpful. At this particular one, a speaker, Ross Goldberg said: "You need to get graphics made. Is anyone in the audience a freelance graphics designer? Okay, during the break, go talk to each other. " Sometimes it really can be that easy. Ever since that moment, every time Robert listens to a podcast or reads a blog post, he looks for that one solution, pursues it and gleans from it what he needs instead of going down the learning "rabbit hole." He's heard a lot of struggling marketers talk about how much they've spent on "X" amount of courses over the last X amount of years. He thinks to himself, out of the 30 or 40 courses you bought, what was the best one? What did it teach you exactly that you implemented? Often, Robert talks about "The 4 Daily Tasks", the principle of taking 4 tasks a day at 3 tasks for 45 minutes each and 1 "gimme" task at 15 minutes. Why The Time Limits? Because no one actually puts in a 40-hr week. Even if you are paid on that basis, you still do things like: take long lunches, wait for the coffee to start, wait for the computer to boot up, talk to your coworker, etc. There's no point in committing to 8 hour days. What works better are focused spurts of productivity, actually putting something in place, actually implementing something that can bring you money. Checking your email, retweeting, Facebook posting, etc. should not count as one of your tasks. Sometimes, exceptions can be made if those activities can be proven to bring you traffic. So, what about grouping off of these activities together that are distractions and have it be the 15 minute task? It's all about the activities that you do. Since we're talking about activities that do or don't result in bringing you money, we're going to look at some of these today. A "7-Ways" Type of Book vs. A "7-Steps" Type of Book Unconscious incompetence: you don't know what you don't know. For example, you know what a sales letter is but you don't know any of the elements of one, such as how to add graphics, do code, build a webpage, write good copy with compelling bullet points, etc. Conscious incompetence: you realize that there are holes in your knowledge. You know what a sales letter is and you know all the elements to make a good one but you don't really know how to develop or implement them successfully. Conscious competence: you understand all the aspects and how to fix them. At this stage you might even understand some advanced aspects. Unconscious competence: now you're just the maestro. You just "know" how to do something without really thinking about it. You couldn't really tell someone how to do it because it's so easy for you and it's a smooth process. You don't even think about the steps anymore. In any situation, we want to get someone from unconscious incompetence to conscious competence. But it's very easy for us to overlook the newbie point of view especially if we're now masters at it. When you're making anything on any topic, and you're an expert at it, it's easy to show off your knowledge even though it may not be helpful and in some cases harmful. If you're teaching "7 Ways To Do...", you're giving people multiple "OR's" which can be really confusing for a beginner. You only want to do this as a way to "introduce" yoursel...

Whatever project you have going on, what would it take for you to complete, round out or get to the next milestone of that project today? https://www.youtube.com/watch?v=4JrIQNZQqaY Turn that project into a product. A project is something that you're just always tinkering away at, an ongoing venture that is never going to be completed. You need to complete it. Robert comes across so many people who have websites that aren't done and the reason why is usually pretty silly... "I need to have one-click upsell in place", or "I need to have this special thing in my member's area." Ask yourself: Is that really going to make a difference? Is the missing element really going to double your income? Is it worth delaying your income for X number of weeks? Or worse, is it ruining the potential to make income on that product at all? You can round-out what you have in the next 24 hours. What if you have an e-book that you planned to be 100 pages but you only had 10 pages completed? What if you just put that out there at this moment? Just about anything you put online, is re-doable. You can edit your sales letter later if you do an expanded version of the book. Psychologically, it's really important to have something out there right now for sale. Let's say you have a website with an information product about selling on eBay. You wanted to have a huge 12-part course but right now, you only had time to make 3 parts. Maybe then you edit your sales letter to remove the parts promising Parts 4-12. So, now, just for the time being, it is a ‘beginner' eBay course. Maybe your original intent was to make it $97 but now that it's a fractional part of the entire series that you can market as a Beginner course, you price it at $17. There is something very psychologically important about having at least something completed. Now, you just have to go back and complete the rest and edit your sales letter, if you feel like it. That's the entire basis of thinking behind Robert and Lance's program called Income Machine. "If You Give A Mouse A Cookie" The plot of this children's book is that if you give a mouse a cookie, he's going to want a glass of milk. If he drinks the glass of milk, he's going to want a napkin to wipe off his milk mustache. Then, he's going to need a mirror to make sure he's wiped it completely off. After looking in the mirror, he realizes he needs a haircut, so then he needs scissors. It's about how one silly thing can take you down a very long path where nothing is ever complete. The Promise A promise means that you live up to what you told your customer the product is about. Don't tell your audience that you're going to show them how to create a 5-Minute Video Sales Letter but then spend 90 minutes explaining it. You are going to confuse and frustrate them and lose their attention. Put yourself in the attendee's shoes. If you "promise" to show them a video sales letter, they want to know what that is. They don't need to know every technical detail. How To Rise Above Being A Geek Being a geek is not just about being a techie who knows A-Z about computers. Instead, it's about being so detailed and over-inclusive of every tiny factor that you exhaust your audience. How do you avoid doing this? #1: Avoid the "OR" as much as possible. Don't give your audience an endless list of choices. If you're teaching a class on podcasting, don't give them a list of 5 microphones they can use. Tell them the one that you personally use. If you do that for every single step of your presentation/course, your customer is going to be more confused than when they started. That's why in their Podcast Crusher course, and their Make A Product course, Robert and Lance say, "Use this one piece of software and you can get fancy later if you want." They're only going to give you one solution for each step. #2: Tell Your Customer What They Can Do With the Finished Course/Pr...

An action-packed 50th Episode Anniversary Special with 50 Game Changing Internet Marketing and Online Business Breakthroughs from 37 Mentors... https://www.youtube.com/watch?v=9G4fBZupbT4 Four Daily Tasks You need to be completing 4 Daily Tasks. Before he realized this, Robert would have days where he'd knock out 20 or 30 tasks and then weeks would go by where he was burnt out and couldn't get the motivation to get anything done.As soon as he realized the 4 Daily Tasks Principle, things really changed for him. Today, of all the things you need to do, think about the 4 most important: Send out emails Run pitch webinars Set up sales letters Set up "buy buttons" Contact affiliates to promote our products Of all of those things, what is going to move you along the path of making money TODAY? That's where you should be concentrating. On a weekday, you want to do (3) 45-minute tasks and (1) 15-minute task. On a weekend, do (4) 5-minute tasks. For more info, check out Robert's book called Four Daily Tasks. List, Traffic and Offers Everything you do in your online business goes to one of these 3 categories: list, traffic, or offers. If it's not, it's probably not making you any money which means it's not essential. List: building your list or sending emails to your list Traffic: doing ads, blog articles for SEO, podcasts for SEO, working with your affiliates to drive more traffic to your site (p.s. all of this is also building your list). Offers: information products, iPhone apps, coaching programs, affiliate links that you promote. Of all the things you could do today, you want to do something that meets at least one of these aspects as part of your 4 daily tasks. It's easy to get caught up in what you should do first, the "chicken or the egg" syndrome. Robert's program, Income Machine can help with this. It shows you how to fill up the list, traffic and offers by still only completing 4 daily tasks. It shows you the 8 things to set up to satisfy having a good list, having decent traffic and having at least 1 or 2 offers for someone to buy. What you'll discover: How to choose a niche How to set up a website How to set up an Opt-In page How to set up an email follow-up sequence How to set up a blog, How to write a sales letter How to start a membership site How to drive traffic to your sites Check out Robert's book called List, Traffic, and Offers. And, now for 50 Great Business Lessons from Robert's Mentors... Mechanics, Marketing, Business, Branding and Strategy Allen Says: If you just have a sales letter, a payment button, a download page and a short report solving a problem, that's all you need to get started. Robert has started a lot of auto-pilot business just from having these 4 simple components. Gary Ambrose: One person CAN do everything. Gary is one of the first people Robert ever joint ventured with. Lance Tamashiro: A big result can be too scary for potential buyers. Go for a small achievable results in a short amount of time. Lance is Robert's business partner. Gary Ambrose: It's all about the Joint Venture. It's better to have an okay product with a lot of great affiliates and traffic rather than a spectacular product with no affiliates. This does not mean to put out bad products, but there is a point where it's good enough and it's more important to have good marketing than a perfect product and average marketing. Armand Morin: Double your prices. It sounds scary but all you need to do is edit a number on a website. If you want to make 10x your income, are you going to build up your list by that much or are you going to charge more? Josh Anderson: If you're making a newbie product, the budget for that is $100. That's a price point that doesn't hurt much for anyone that's new to a niche.Once you've done that, you can think about what else you could include in that $100 product and that is your upsell. ...

https://www.youtube.com/watch?v=w5zNx1LxoKQ Like the Robert Plank Show on Facebook Having a membership site is the best option for recurring revenue on your products. Say that you have something for sale, usually a course, and you want to know how to get the best "bang for your buck" on monetizing that product. Join Our Webinar Crusher Program Today You could write a report or an e-book but there's a few problems with that. A Kindle book might only get you revenues of 99 cents each copy sold. A regular book might sell for $10 but after publishing and other costs, you will only net approximately a $1 on each copy. If you're lucky, you will make that wonderful $10K but ONLY ONCE and in the meantime, you had to wait for 2 years of making no money on it and the information could be ‘dated' by the time of release. Besides, who wants to read a book on how to get a podcast or book published or how to get site traffic, etc.? People want answers NOW. Wouldn't it be more helpful if you showed someone on video how to do it? If you record a series of videos on how to solve someone's problem, it's easy to justify charging $100-$1000 for that course that will bring them from start to finish. A Quick Intro on Membership Sites A membership site is where someone can become a member of yours for free or for payment... For example, Facebook, Twitter, and Ebay are all membership sites. Why? Because you sign up once and you have access to that site forever for as often as you want/need. Netflix is also a membership site. This is one that you pay for. You can have this membership site that can be free, or someone pays one time for access, or they can pay multiple times. It doesn't make sense to randomly sell your video/video series all over the internet. It's a lot easier to manage your video content when you put it on to a membership site. Membership Sites and Payment Options "I want to have a membership site but I just don't know what I can sell for $100 a month over and over again" is where a lot of people get stuck. It's not necessarily about someone paying you month after month into infinity. Let's do a quick exercise: take a piece of paper and write $997. If you sold a $997 package on real estate, what would that contain? The # of pages and the # of hours of video is just clutter. What you're really talking about is the VALUE of what you're giving them. What is their end result that is going to justify the $997 program price? For example, show them how to get their realtor's license, how to flip a property, how to buy and rent a property/become a landlord, etc. Then you put it into video format so they can go at their own pace. You can do additional valuable things like offer them milestone assignments, provide them with your "swipe file", provide them with checklists and templates, ship them a printed manual via Lulu (www.lulu.com) and/or give them access to next 6 monthly group calls. Then, figure out how many of these $997 packages you would have to sell per month to meet your income goals. If you wanted to make $10K per month, that would be 10 sales or 1 every 3 days. Here's where the fun comes in. If you take that $1000 course and split it into (4) $250 payments or (8) $125 payments, that opens you up to people that have that money in installments but didn't have it one lump sum and that's a cool place because you've just opened the door to a much larger segment of the market, which in turn could result in significantly more than the $10K a month goal. If you're ever worried about the price that you charge, look at your competitors. You don't want to compete on price. You don't want to the Kmart of your niche. You want to be at their price point or slightly higher. You want to be in a niche where there are a lot of eager, hungry, wealthy buyers. If you haven't done a membership site yet because it's scary,

Remember this: Your customers get trained to open your emails. Your customers get trained to buy from you. Your customers get trained to attend your webinars. Whoever has the biggest email list wins. Facebook and Twitter followers are not that list. https://www.youtube.com/watch?v=wA_ajtl4Z7g Think about that for a second. You can post all day but who has the biggest list in the world? Facebook. When you're on Facebook, don't you receive emails from them AT LEAST weekly? Even if a customer opens your website or followers check out your Facebook page, all of the most popular sites (Amazon, eBay, Netflix, Facebook, Pinterest, Instagram) use email lists too. "It worked so well, I stopped doing it."In other words, don't neglect your list. When we first start out doing something, sometimes it goes so well that we get lazy and we backslide. Then, we start losing income and we have to work twice as hard to get to where we were. Numbers, Numbers, Numbers A lot of people are shooting for the wrong kind of numbers... It's not a big achievement to say you have a 0% refund rate if your website says absolutely no refunds and you spend your time ineffectively arguing with customers over $5 and $10 transactions. Don't waste your time moving people from one list to another to achieve a "false" click-thru rate: Say you have a list of 10k subscribers. Many people send out an email saying something like, "I have a new course coming up soon and I don't want you to get bombarded" so "instead, I want you to go join this other list to be on the exclusive XYZ launch list." They'll send their subscribers to that new list to sign up for the launch. Let's say out of your 10k subscribers only 100 sign up on the new list. That's a really small amount... When they announce the launch, 80 of those 100 click on it and they have an 80% click thru rate. In reality, your total interested subscribers are really only less than 1%. It's a lot of unnecessary steps. A better use of your marketing is to get 100 new subscribers per day to your EXISTING list. How? Add some exciting content to your blog, like videos. Then, on the sidebar, you say something like "if you want to get exclusive articles, sign up here" and then you create the opt-in page where you offer a free report of your best few pieces of content. Now, you have additional potential customers on your list. The service you use for this is called AWeber. AWeber is a permission-based (i.e. your customers "opted in") email marketing system... $1 Dollar Visitor Value This means that when you average everything out, when someone lands on your webpage, you want that visit to be worth $1. If you're selling something for $100 you want that to convert at 1% to equal $1. If 100 people go to your webpage and you have a $100 product you want at least 1 buyer for that $100 product. That's why you want 10k subscribers, at a minimum, so if you have a $1 per visitor value you still make that $10k per month. Daily 1% List Decay Your email list is going to decay every day by 1%.If you have a list of 10k people, you can expect to lose 100 people per day. At first, that goal of adding 100 people a day we talked about earlier sounds like a lot, but at some point it will level off in that if you're losing 100 people per day but you're gaining people at 100 per day you are still at a net list of 10k. Expect a 2% click thru rate list-wide. That means if you have 10,000 subscribers, expect 200 people to click thru when you send an email. If you have a $100 product for sale that is moving, then you can expect at least $200 a day in sales just from 2 people at a product that's $100 each purchase. Then, if you email your list about the same product for the next 5-7 days in a row, the rate of clicks remain about the same. At a 2% click through rate, if you sent out 10 emails on that same product,

Don't be another statistic! Run your online business model, product, and sales letter through "The Mom Test" to discover how to sell faster and easier without resorting to painful "copywriting" or piling a lot of extra money into your business. It'll simplify your internet marketing... https://www.youtube.com/watch?v=IQ8Q59TnP1g Bad situation: A lot of internet marketers too caught up in ‘jargon’ and reinventing terms for concepts that already existed + a lot of people not wanting to look stupid and admit that they don’t know what something is = missed sales . Too many marketers get too involved in making simple concepts difficult OR they are so vague and oversimplified that they sound ‘sketchy’. Your marketing should ideally be able to pass "The Mom Test"... Piece #1: Can You Explain What It Is That You’re Doing Online In A Way That Your Mom Could Understand It? In other words, can you explain it to someone who isn’t "stupid" but is not necessarily internet-savvy and has zero interest in "internet tech stuff." Piece #2: Are You Solving A Real Problem? Figure out what people want to know and where they are personally stuck and how you can help them. Example: Your niche is the stock market. Most people just want to know how to get started, how to trade some simple stocks. They want to learn how to buy a stock, read the stock quotes and make some return on their investment. They don't need to know the inner workings of Wall Street. THAT is not a real problem you are solving. Piece #3: Can You Explain It In Less Than One Minute Or In One Sentence? Just "state the facts." Uber is a good example. Instead of saying, "I am a freelancer for a website that facilities transportation and is in direct competition with more traditional ways of hiring drivers for important events", etc., you would say, "Uber is a Peer to peer taxi service that costs less than traditional taxi service." Piece #4: Do You Have A Physical Item? Tangible items tend to lend credibility, especially to people who are unfamiliar with internet technology and feel that they need to see and touch something for it to be legitimate. Let’s say that everything you have for sale is 100% online and is in the form of digital downloads. You can put this internet-based digital information (ex: a 4-module course) on a physical product like a DVD and puts it with a service called Kunaki. Robert uses Sony DVD Architect to create the DVD and Kunaki is company that specializes in DVD replication, packaging and distribution. Another option: take several of your blog posts, cut and paste them into Word and then turn those into an e-book. Go to Amazon KDP to create a Kindle format version of your book, and CreateSpace to create physical/printed copies of your book. Robert's course, Make a Product, has a lot more information for you on how to publish your own e-book in less than 24 hours. Go check it out! Piece #5: Is This Something That Can Change A Life Within 1 To 30 Days? If it takes longer than 30 days it’s not exciting and you’re probably not doing a very good job marketing. You need to have a set goal in mind of what your customer is going to achieve or will have been able to produce, as a result of their learning from you, WITHIN 30 days. Will they be able to play guitar? Will they have their own membership site up and running? Closing Thoughts The average person, whether they’re a mom or not, does not understand a lot of the "technical stuff" and think that everyone on the internet is a "crazy new start-up." This is not about having an elevator pitch or a customer avatar. This is about explaining things in real, simple language and understanding that just because something might be exciting to you or seem simple to you, it might be going over your customers’ heads. Play it safe and dumb it down. Ask your list and get feedback. Probably 80% of your list thinks that you’re too advanced. ...

No matter how many mistakes you make or how slow you progress, you're still way ahead of anyone who isn't trying. Very few marketers even make the effort of doing Thank You cards. Should this be part of your everyday routine? Are there tasks that are a "better" use of your time? Maybe. But, what if, no matter what niche you're in, you just singled out 4 random customers today and just jotted down 4 quick Thank You's? It would take just a few minutes out of your day but put you way ahead of the curve. You just want to thank your customers for buying from you. There's no "sell", no discount and no hustle. You are just thanking them for their business. They are part of your success. Here are your tools for "Thank You" productivity... https://www.youtube.com/watch?v=lbII_sRiL6M Thank-You Tool #1: WPKunaki On Robert and Lance's website, MembershipCube.com, as well as their other membership sites, they use a plug-in called WPKunaki, which is an address collector. When someone joins their membership site, the plug-in pops up and asks for their mailing address and runs it through the address validator. Lance would be really crazy not to be collecting addresses. It's nice to have it on hand. He can use it for Thank You cards, he can use it to send them webinar or DVD copies as just a quick bonus. He can also use it for geographics to target customers later for Facebook ads. Thank-You Tool #2: Phone Calls Sometimes Lance will even call them on the phone. If someone just bought a $7 e-book from you, they're not expecting anything at all, not even an auto-responder-generated email. So, if you make that call, you're way ahead of anyone else. If someone bought from you and you contact them the same day, they are going to just be happy and not have any complaints. Thank-You Tool #3: Send Out Cards This is a service that will allow you to send traditional cards to your customers. These are NOT electronic cards. They are "paper" cards like you would get at the store so they are very personal, not "mass e-mailed" and they won't go to your customer's spam folder or look like another sales push. There are also gift options within the Send Out Cards system that you can send to your customer as well. To learn more about how Send Out Cards can help you personalize your relationships with your customers, go to DoubleAgentCards.com. Thank-You Tool #4: Google Drive If you have a Gmail account, you also have a drive account. If you don't already have one, go get one. It's free. You can create any doc and have it be in your Google Drive, where you can now access it from anywhere. A good idea here is to keep a journal of different contacts/activities that have with your customers. Here is where you can keep a journal of the Thank You cards that you send out. "Cheesy" Marketing You want to stay away from cheesy marketing. Many marketers tell you to look up today's holiday and give your customers a "special discount" for that day (example: a "Boxing Day" discount) or to look up your customers' birthdays market to them on their birthdays. It sounds like a good idea but all these marketers who teach this have never personally marketed to me on in this way. They've really just posted an occasional sale here and there when they're probably running low in their bank account. It makes more sense to just sell what you sell and be consistent. You don't have to have sales all the time if you're thanking your customers for being there. The 1-4-15-80 Rule This is an important concept that Robert talks about in his program Double Agent Marketing and its accompanying book. It's how your list is broken down: About 1% will buy everything you put out. 4% will buy most of your stuff. 15% won't always buy high-ticket items but they will probably buy things where they can do a payment plan. Then, your last 80% will probably not buy anything products/services over $20.

The steps to get you to that magical $10K level... There's a problem with people wanting to take shortcuts to get to that $10K per month level. We want to get you out of that way of thinking. You have to do 3rd grade before you go to college. If you jump right in without the warm-up, you stand the chance of the whole venture falling in on itself. https://www.youtube.com/watch?v=6mpu2Si6IXE You want to do this the RIGHT way. A lot of people in internet marketing get to that number but without sufficient preparation, they fall into the trap of having to put a lot of money back into the business or maybe have to hire a lot of employees, so when it comes down to it, they're actually "netting" quite a bit less than the $10K per month. Four Daily Tasks We've covered the Four Daily Tasks principle before. To recap, it means to take 4 tasks EVERY DAY that you can complete. 3 of them are your longer tasks, your half hour to 40 minute tasks. Then, you complete a "gimme" task that take just a few minutes. Being able to finish FOUR THINGS EVERY DAY is very purposeful and motivating. Why "tasks" and NOT "time"? It's not a matter of how many hours you put in per week. That's an employee way of thinking, i.e. "If I make $10 an hour and I put in 40 hrs. this week, I've made $400." You're not an employee. You're a one man show, a business owner. For you to be successful, it's about hitting milestones. Your four tasks need to be things that are actually able to be completed that will put you in the position of making money. Changing your Twitter background doesn't do that. If you're making a membership site, and you've only made 10% of it, that's not complete. If you register a domain name for your site that is a complete task and puts you on the path. If you have set up your membership site that someone can see is complete with a PayPal button, THAT is a complete step. Attitude Adjustments When it comes to mindset, one of the most powerful things Robert ever learned was it's either inside of you or outside of you. If something is not working for you, only one of two things needs to happen: you either change the way you think about it or you change what you're doing. 80% of your problems are in the way you think about them. If your business is not succeeding and you're walking around complaining that "life isn't fair", it's time to stop feeling sorry for yourself and do something different. If you're buying thousands of dollars of products but you're business still isn't up and running or successful, these 2 things need to happen: Finish one of the courses that you keep buying. Stop feeling sorry for yourself and start implementing something. The problem with your beliefs is that your beliefs are set in stone first. Then, you filter the information and facts that you find through that belief system in a way that lets you reinforce those beliefs. A lot of this is subconscious. If your personal belief is that making money online doesn't work then everything you read or take in that says the opposite, you will ignore it or think it's fake. What's really scary about this is it turns into an echo chamber. You're going to believe that people who think and talk like you are smarter than everyone else, because you can relate to them better. The problem is that if you're grumpy and you make friends with 5 other grumpies, you reinforce each other's beliefs and drag each other down. "Whether you think you can or you think you can't, you're right." -- Henry Ford We need to model. We need to look at what it is that we want. We need to find who has it. Then, we need to emulate what they are doing to get there. Steps On The Path To $10K Per Month Phase 1: Freelancing. This is your quick way to get from $1k to $2k per month. Fiverr (Fiverr.com)- a website where you can sell any service that you are skilled at. It doesn't have to be an advanced skill.

https://www.youtube.com/watch?v=9U_SjGZxSkI The Difference Between an Offer and a Product The Product: This is a solution to a problem. Also called an "information product"The Offer: Is the whole package grouped/stacked in a way that's really "sexy" Let's Break Down Information Products Here's a little exercise for you: Go to ClickBank.com. At the top there is a tab that says "Marketplace." Click on the magnifying glass. It shows top offers on this site. These are real things that people are looking for-i.e., infertility cures, how to play piano, etc. Since people are looking for them, you know now that these are subjects that people are willing to pay for if you provide an "information product" that will help them fix it. An Information Product can be an E-book, a video, or a PDF file. It just needs to be digital. An Information Product is a step-by-step repeatable solution to a problem many people have. Let's Break Down Offers An offer is how you "package" the Information Product. Most solutions involve combining 2-3 things, if not more, so those become your "offers." This is the "extra stuff" that people will find exciting and desirable. For example, if your Information Product is an E-Book on "How to Play Piano", your "extras" could be that you're going to teach them how to read sheet music or you're going to teach them how to play the most popular 5-10 songs right off the bat. You could include a monthly video meetup (via Skype or Google Hangout) to talk about what they're learning. Now, they're not getting "just a book." Anyone can go buy a book and they probably already have and didn't find the answers they were seeking. You are here to take it to the next level and give to them what other's didn't. What Do You Need To Sell Effective Offers?Good Copy! Here are Robert's "Geeky Copywriting Terms"... Product-see above. Features-what it is. In this example, it is an "extra" on how to read sheet music. Benefits-what you can do with it once you learn it. Once you learn how to read sheet music, you can literally read limitless songs. The benefit is WHAT YOU CAN DO WITH IT. What people are REALLY looking for is what THEY can get out of your training. The Hook-what the offer hinges on. This is where you boil down your offer to the coolest thing you have included and inform about it in a short, concise sentence. This is what most of your marketing and your follow up emails and your sales copy is going to hinge on. Most people are going to be sold on the one thing because it's the coolest thing you have going on. Let's put ourselves in the mind of your prospect . Someone just wants to play the piano. They want the shortcut. Your "Hook" would be: PLAY GUITAR TODAY. That's an easy way to find a hook-take something that people expect to take months or years to learn and show them how to do it in a REALLY short time. On his IncomeMachine.com, he teaches the 8 things you need in under 3 days. Shows people how to stop spinning your wheels and get something completed. The formula is: How to get something big in value for little in money in a short amount of time without a lot of unnecessary stuff and fluff. The Magic Wand-what would you add into this package if you could wave a magic wand, if anything was possible? It doesn't have to be practical. Think big and open up that creativity. A Short Little Break for Some Quick Thoughts from Robert Dunning-Kruger Effect: intelligent people tend to underestimate themselves while idiots tend to be overly confident and very often loud. That's okay. Just rest in the knowledge that if you're quiet but very capable that's okay too. Facebook: Everybody's Facebook persona is better than real-life. When you see someone on there who's bragging every day, just know that they're more than likely overcompensating. Thank You: Just say "Thank You" when you receive a compliment. It's that simple. And,

An online web-based digital membership site... you have a web page (a sales letter) where you offer to solve a simple problem: play guitar, reduce man-boobs, get your ex back. People click a button to buy the solution (a set of videos that play directly in their web browser) and they're taken to a member's area where they watch videos solving their problem. A membership site: you need it to handle downloads whether you're running a single payment site ($10 one time, and yes, membership sites DON'T have to be recurring)... Fixed term site (X number of payments) or forever-continuity (i.e. $37/month)... And I don't want to tell you about how tough membership sites were during the "dark ages": your choices were either a $4000 piece of crap software that was old (even then) and didn't work right, or $400 per site and it literally took at least a week to connect the membership piece to WordPress, PayPal, and your email autoresponder... Guess what? You need to have a membership site It needs to run in WordPress (so you can use your favorite themes and plugins with it, and it's setup in just a few minutes) You need to host it yourself (hosted services that "do it for you" always end up lacking in what you want and a huge chunk of our coaching clients deal with people who want to migrate OFF those hosted membership platforms) You need to get that membership site setup as FAST as possible and get your FIRST paying member as FAST as possible (even if it's just $10 one time) The things that have always made money like having a sales letter and building a list STILL make money! Can I tell you what made a huge difference when it came to setting up membership sites? It's This: Your Membership Site Is Made Up Of "Levels" Let me explain... NOT the way "they" explain it... they tell you to "setup levels for Silver, Gold, and Platinum." Or, "setup a level for your beginner golfing course with 24 lessons and then another level for your advanced golfing course"... that doesn't help anybody! This makes more sense to me: sell access to your $100 (one-time) course on How to Buy and Flip a House. Create a single "page" in WordPress (it's ok if you don't know what that means yet) and pile your videos in there (I recommend four modules of 60-90 minutes each to get people to each milestone when it comes to buying and flipping a house. Create the content (videos) for that site, put it in a membership site, create a 1-page "sales letter" listing a simple headline and 10 reasons people would want to grab your house compared to the alternatives. Add a PayPal button (a way to take payments online). You're done at that point... You can always add or change things later, like increasing the price from $100 to $497 to $1997 or add a second button next to it to give people the option for a payment plan. THEN the next "course" or "page" or "level" (if you create one) would be called How to Buy and Rent a House. Not Advanced House Flipping, or House Flipping Volume 2. You find another NEED or PROBLEM people have and you solve that. No one cares about your 400 hours of video... No one cares about tips, tricks, interviews, tidbits -- get me from Point A to Point D and that's all you have to do. Just take PayPal payments for now, don't worry about fancy stuff like an affiliate program (Clickbank) or taking credit card payments over the phone (Stripe)... the grass is always greener on the other side and what's more important is that you have SOMETHING rocking and rolling... just get to that one sale... Don't worry about drip content (as the membership site owner, you're the only one that really cares about that) -- although we include our WP Drip plugin (we've been using it for over 6 years now) inside our Membership Cube course which also includes Wishlist Member. Don't worry about organizing your content into a fancy "dashboard" just yet -- it's actually much easier to create the content (videos) first,

Do you find yourself struggling with when you should be Hands-On vs When You Should Outsource? Robert shows you how the E-Myth can help you make the most effective decisions. https://www.youtube.com/watch?v=kFrUselgze8 Robert is the author of Double Agent Marketing-a book about how to do the "day job" while starting up a successful online marketing business. When you're starting an online business, sometimes you have to be in the "Must Have" mode and sometimes in the "Nice to Have" mode and you need to know the difference between the two. Must Have: an online platform and a product. You won't achieve any income without these two in place Nice to Have: attractive business cards, pretty graphics, multiple social media accounts The average person attempting to make money online and failing has nothing for sale. They're focusing on the "nice to have's" which give the illusion of productivity but they are not income-makers. When you're building your online business, you're in one of two places: You want to increase your online income or you want to scale back the number of hours you're working on that business so you can spend more at home and doing the things that you enjoy. People get into online marketing so they CAN achieve having more time to do the things they enjoy. What Robert keeps hearing from these entrepreneurs is that, in order to achieve this, they have to outsource everything. But, you have to start somewhere and even Jeff Bezos, the founder of Amazon, started by driving packages to the post office himself. Let's Talk about Outsourcing You DO have to be hands on when you're first "out of the gate" People can get discouraged at first because they feel like they are doing all the work themselves and aren't seeing much initial progress. The solution to that problem is to go for the first shortest path to making money--making an information product. This will make you a handful of sales but most importantly, you'll start building a list of customers and build a relationship with them. You can start "talking" to them about what they're interested in, i.e. what kind of products will they buy in the future. Then, you make the next biggest product. You start to grow, you start to raise capital. You won't ALWAYS have to invest 100% of your time in this business but as you grow, you can add "outsourcers." Why else is immediate outsourcing a bad idea? You need to know exactly what is going on in your business. You need to know the in's and out's. "Learn enough to be dangerous." Let's say you want to develop an app. You need to teach yourself how to get an app submitted, what it takes to market it, and then source code. If you hired out all of this, what happens if you want to add new features or the app developer you used goes out of business? You are locked out of your own product! This is why YOU need to learn the basics (and even more if possible) so that the future of YOUR business does not depend on an outsourced agent. Most of the time, the outsourced job will never be done to the level that you would have taken it to. This is not the outsourced agent's business-it is YOURS. So, you end up taking even more time to check on the progress of the work, pay the agent, etc. Then, you feel you have to hire a manager to take care of these things and then you feel the need to oversee the manager. It becomes a vicious cycle. This is where Checklists come into the mix and they are vital. If you outsource everything, you won't see any profit! If you are constantly paying everyone else to do tasks that you can and should be doing, especially at the beginning of your business, you will not see any profit and therefore you will not stay productive or motivated to keep driving forward. The E-Myth: One of Robert's favorite books dealing with Systematizing your Business A. The Fat and the Thin Person Mentalities a.

https://www.youtube.com/watch?v=2ZlOkYp8LQI Tune in today (in fact, right now) to discover how to "get your head on straight!" Get your business built up to the level you want, as fast as you want, while you're excited each and every day and growing bigger and bigger every day... Someone who hates you normally hates you for one of three reasons:1. They see you as a threat2. They hate themselves3. They want to be you Today's program is going to be very different than the normal format because we're going to jump around between real money-making case studies, mindset, mistakes I've made and the things YOU PERSONALLY can do to incrementally improve your business as your income increases and you gain simplicity and clarity along the way -- finish now and revise later! How do you get the results and the income you want from your internet marketing business? Tip #1: Self-Actualize Be aware of the little crutches you fall back on daily that keep you from achieving your goals and keep you from being confident. When someone asks how you're doing, instead of saying "Good", change it up to "Fantastic", "Wonderful", etc… Also, be aware of these "negative" words, Robert's 3 pet peeves: Try: sounds like you're not even going to attempt it, whatever "IT" is. It is like you are giving yourself permission to fail. Instead, say "I'm going to do" Work: sounds like something you don't want to do, like labor. Instead, say "I am (doing) this today", for ex. I am formatting my website today. Use an action. Start: just like "try." Sounds like you're only going to get halfway done. Instead, use action again, such as "I am meeting a client today about my product." If you complain all the time, you cement your ideas. If it's your belief that internet marketing is a scam or that you have to make only minimum wage, or someone else has to lose for you to win, anything you discover or new information, will only reinforce that. If information comes in that contradicts those beliefs, you're going to find a mental block/way around it instead of being inspired by it. Tip #2: The Rule of FOUR: The Best Way of Increasing Productivity Complete 4 tasks every day. They can be 4 big things or 4 small things but the best combination is 3 things at 45-60 minutes and a 4th thing at about 15 minutes.Fancy planners and endless to-do lists get so bogged down and leave you feeling unmotivated. Successfully finish 4 tasks today, call it a day, and you are ready to succeed again tomorrow! Robert's program, www.incomemachine.com, has a Facebook group where each member posts their 4 things for today, every day. Tip #3: Finish Now, Revise Later: The Substance of Today's Podcast You do NOT have to wait for something to be perfect. Finish it for NOW and you can make revisions later. What matters is that you have something on the table NOW that you can offer customers. Why does Finish Now, Revise Later work? You will start earning money to keep motivated and productive and inspired to keep growing and developing your business. You can see what sells and what doesn't. You want to concentrate on your best sellers. It's very important to start selling your product so you can see how people use it. You don't want to keep adding elements to it that people may not use and therefore waste your time and effort. Example: Netscape Navigator "Blink Tags." Developers did this because it was "fun" to develop-but it doesn't make any money. In the same way, a lot of internet marketers spend entirely too much time on business cards, fancy logos, building Twitter followings, but those things do not make money. Get a product out there that does! Let's talk about "Backup Creator" (www.backupcreator.com) This is a WordPress plug-in that allows you to back up your WordPress site, as well as clone it so you can keep using it to make new sites. This took about 3 days to make and it was not perfect but Robert and La...

If it's important, you'll find a way. If not, you'll find an excuse. -- Jim Rohn If you don't build your own dream, someone else will hire you to build theirs. -- Tony Gaskins, Jr. Join us on today's episode of the Robert Plank Show where we discuss passive income, your point and click online funnel, and more, including: 8 things to give up: 1. self rejection, 2. negative self-talk, 3. criticising others, 4. being a people pleaser, 5. fear of failure, 6. procrastination, 7. holding onto grudges, 8. expecting perfection Three areas of your business: list, traffic, and offers How to Setup Your Income Machine for Passive Recurring Income: niche (NameCheap), site (HostGator), optin (Paper Template), autoresponder (Aweber), blog, sales letter, membership site (Member Genius), traffic (Podcast Crusher) Be aware of your own cognitive dissonance: we choose our beliefs first, then find evidence to back it up https://www.youtube.com/watch?v=XyPZjCXsWfE Like the Robert Plank Show on Facebook

I'll admit it, I DON'T have it all figured out! But I'm right there with you when it feels like, as a home-based entrepreneur, no one else seems to be on the same track as you. In today's podcast I'm going to share a few tools with you to avoid burnout, information overload, fear of failure, and more. It's easier to edit crap than air! (Lots of show notes this time around, please scroll down a little to see the audio player for today's action-packed super-sized episode.) https://www.youtube.com/watch?v=yJxuZE7jA4c Self Help Advice You Might Have Heard Before (But Need to Hear Again) You are your own worst enemy: it feels good to complain, self fulfilling prophecy "We are what we repeatedly do" (you are what you eat) "Your income is the average of your 5 closest friends" Abundance mindset vs victimhood, resentment "Some people say self help doesn't last. Neither does showering, and that's why we recommend it daily" "Ask the computer called your brain the right questions" -- the phrasing is important, i.e. HOW can this be done and not CAN it be done "Get Back on Track" Checklist Don't share these answers with me or anyone else... it's explained in the second half of today's episode... Self sabotage: In what way do you SOMETIMES have one foot on the break? (So you can overcome it) What are you really afraid of and what sometimes stalls you out? (i.e. What if my websites go down, too many refunds, FTC, IRS) Why did you get started in the first place? (what excited you back then that maybe you lost track of) What gets you excited to grow your business and do what really needs to be done? (must be a different, better, more detailed and more emotional answer to the previous question) Based on all this, what do you REALLY want to become a reality in the next 6 months? (a thing or activity, not money) Simple Solutions to Become Motivated & Productive Anytime You Want Willpower (iffy and unreliable but happens on occasion) Take the first step today towards that goal (i.e. make that one quick phone call to get the ball rolling) Lift app: take multivitamin, go to gym, read 30 minutes (just don't load it up with more than 3 things) Morning routine: walk or run to "change the channel" in your mind Mentor where you'll behave yourself (unmuted in a group), and you're looking for a SIMPLE SOLUTION to an EASILY EXPLAINABLE PROBLEM Countdown timer or record your computer screen of you performing the task you want Like the Robert Plank Show on Facebook

Check out today's Robert Plank Show (podcast) where we talk about making money using Amazon... no, I'm not talking about Amazon's affiliate program, Kindle, CreateSpace, or WebStores... this is their Amazon Seller Central program or Fulfilled by Amazon where you can sell any item they have in their catalog (such as books or cookware) OR create your own "gadget" that you buy for pennies and sell for tens of dollars all day long... https://www.youtube.com/watch?v=UdFUpouNyEs Productivity Corner Those four things you completed today, how much money did they make you? Don't compare your insides to the outsides of others (your "behind the scenes" vs. their "highlight reel") and beware of someone who never shares their struggles & roadblocks (the most interesting part) Have an abundance mindset, not scarcity (be careful about bitterness & jealousy) -- there's room for all of us to make money Cycle through 4DT, accountability partner, calendar, countdown timer, Camtasia babysitter Feature Presentation (Amazon FBA) Yes, private labeling with Amazon FBA still works if you live outside the United States because you can send your shipping label to your supplier and they can mail directly into Amazon's warehouse... Your first sale: list a $0.01 used book plus shipping as a Merchant Fulfilled item Scanning & thrifting: Visit Kmart, BigLots, Walmart, Costco with the special iPhone app and find something listed on Amazon for 3x what you pay, send shipments in (Fulfilled by Amazon) Sourcing/private labeling: find their supplier, get UPC code, samples, break even on sales while you grow the ads and reviews, then increase the price for a profit CLOSING THOUGHTS: If people are making things too complicated for you, they haven't achieved mastery Join Dropship CEO Right Now to Claim the Autopilot Amazon Income You've Always Wanted and Deserved

Check out today's exciting edition of the Robert Plank Show to find out why some people seem to make all the money and others don't -- and of course quickly apply it to your own online business... QUICK THOUGHT #1: no one wants to buy tips or tid-bits QUICK THOUGHT #2: gang members make $3/hr (Freakonomics) -- you're not going to get just "one big break" QUICK THOUGHT #3: You need an Income Machine (niche, website, optin page, autoresponder, blog, sales letter, membership site, traffic) -- just YouTube, Twitter, podcasting isn't going to cut it (it's just traffic that points back to your Income Machine) https://www.youtube.com/watch?v=6coHQLhWhvQ Eight Components to Selling a Complete Course Eat your own dog food (actually use what you sell, i.e. if you're selling an article marketing course, at least have a handful of articles under your name) Magic trick -- even in the course, something cool that only takes 2 minutes (think Siri or GPS) End goal Milestones Coaching upsell Templates Checklist Case study Join Income Machine 2.0 to Claim Your All-in-One Money Making System Now Like the Robert Plank Show on Facebook

Urgent Warning! Don't script your podcasts, blog posts, or webinar pitches... do "THIS" instead! (explained in today's Robert Plank Show)... How to make more sales and money and present your sales message with almost zero "prep time" Sell the sizzle and not the steak (and NOT the big box of crap) Exactly why our course launch about a "3 million word" transcription system flopped, but a "3 minute solution" fixed everything and more Teach long division, sell the calculator: you don't need 5 minutes to explain your product or course... AND... you can probably make all the sales you need in about 20 minutes... tune in to find out how! https://www.youtube.com/watch?v=HypXznvOPUk Visio Diagram From Hell: Siri vs. Cortana commercial: https://www.youtube.com/watch?v=w0pjD4qpIpg Join Membership Cube 3.0 to Claim Your Membership Site Training, Plugins & Clones Now Like the Robert Plank Show on Facebook

Welcome back to the Robert Plank Show, tune in today to discover: What it means to "sell what you sell" (sell one thing for $97 as opposed to a maze of $17, $27, and $37 upsells), separate the "forest from the trees" (stop throwing out what's working just to build yourself back up to what you have now), and reduce that clutter (if you haven't used an item in 1-5 years, do you still need it?) Why the knowledge taught in "Think & Grow Rich" (visualize), "4 Hour Work Week" (80/20), "Good to Great" (one thing), and "The E-Myth" (checklist) keep showing up over and over again Why I re-did my blog post as the plain WordPress 2012 theme (and I'm happier with it than my previous "custom blog theme" How all you need to have is an ugly website, then send traffic to it, then build a list and keep promoting to that list Welcome our brand new sponsor Membership Cube who will show you how to get all your paid (and free) content up and running, how to get your copywriting (sales letter) done in a flash, then add all the upsells, dashboard, etc. that you want https://www.youtube.com/watch?v=hUV8Bgp-zCA Here are the questions I asked you in today's call -- but keep the answers to yourself! Do you email every day? Is all your content (i.e. podcasts or videos) "one take content?" Do you have a payment button online where I can buy from you today? Are you completing four daily tasks every day? Do you publish one "piece" of content per week? (podcast, YouTube, pitch webinar, or webinar class) FACEBOOK does not count. Join Membership Cube 3.0 to Claim Your Membership Site Training, Plugins & Clones Now Like the Robert Plank Show on Facebook

https://www.youtube.com/watch?v=ITQ0GZVQjto Listen to today's Robert Plank Show to discover the launch technique you can use whether you're making $100 per month or $100,000 per month from your online business at the moment, including: the "fire and motion" most product launches forget about the exact kind of pitch webinar you need to use to promote your products (teach long division and sell the calculator) how to re-promote your existing products to pay your bills for years to come how to avoid being stuck in "product creation" or "product launch" mode and still make money when you update your courses And more! Please welcome our brand spanking new sponsor for this week: Membership Cube Additional resources: Membership Cube (create that membership site), Webinar Crusher (pitch your products with webinars), Make a Product (self-publish on Amazon.com), Podcast Crusher (create your own podcast on iTunes) Join Membership Cube 3.0 to Claim Your Membership Site Training, Plugins & Clones Now Like the Robert Plank Show on Facebook

Join us for today's exciting edition of the Robert Plank Show where we uncover AND discover: what quickly beats stress and gets the creative juices flowing (hint: exercise) what Napoleon Hill has to say about finding success when it comes to writer's block or anything else (hint: find people that have already done what we want to do, and copy what they did to get there.) Forget what you learned in school about "writing" to impress your teacher Help me in welcoming our brand new sponsor, Membership Cube (they will pay for your membership software out of their own pocket) https://www.youtube.com/watch?v=akwxAt-lJGU And our eight techniques to explode our creativity and churn out that content: private label rights as a starting point sales letter first -- combining things = creativity, problem/alternatives -> only solution four milestones -- document your steps/notes question that needs to be answered (title of this podcast) -- get angry and find a solution -- ask more than you need and cross out WWHW each chapter (i.e. book) RATGUM video/audio instead of writing (you won't agonize about it) enhancements: checklist, membership site, challenge, case study RESOURCES Membership Cube (create your membership site) Make a Product (create your book and publish to Amazon) Webinar Crusher (product creation with pitch webinars and webinar classes) Email me at [email protected] for feedback or ideas for the next episode of the Robert Plank Show So tune into the latest and greatest episode of the Robert Plank Show right now, and while you're at it, register for our upcoming membership training: Join Membership Cube 3.0 to Claim Your Membership Site Training, Plugins & Clones Now Like the Robert Plank Show on Facebook

Membership sites! Check out the latest Robert Plank Show to discover: the big two things our favorite Platinum student used to jump from 6 figures a year to 6 figures a month (answer: membership sites & webinars) the exact tools to set it all up (WordPress, Wishlist Member, Video Player, WP Drip) how to get a 4-part or 1-hour course out fast and then organize it with TablePress how to stickify and gamify your site using WP Notepad and WP Kunaki (available inside Membership Cube) This week's sponsor: Membership Cube (get your entire membership site online and making money) -- check out our rap about membership sites about 11 minutes 20 seconds in, you're going to love it What services to use to ensure that membership site stays online: UptimeRobot, Plugin Dashboard, and Backup Creator https://www.youtube.com/watch?v=ievTrHkNp1A Join Membership Cube 3.0 to Claim Your Membership Site Training, Plugins & Clones Now Like the Robert Plank Show on Facebook

Tune in to today's Robert Plank Show to discover: how you too can make your own set of rules (do whatever you want and still make as much money as you want) how to "rise above being a geek" (a huge factor in those that make it and those that don't) when social proof works against you (dangerous) the 10/20/30 strategic reverse comment strategy to get a flood of blog comments when you don't even want blog comments (like under this post!) and more! https://www.youtube.com/watch?v=tJi8AuIx-QQ Join Membership Cube 3.0 to Claim Your Membership Site Training, Plugins & Clones Now Like the Robert Plank Show on Facebook

True in to this episode of the Robert Plank Show where we talk about: https://www.youtube.com/watch?v=rPQpOPifgZA how to get a flood of traffic, leads and sales into your new or existing online business what garbage traffic to avoid (also avoid: "split testing") How to use what I discovered from Google AdWords ads to apply to any part of your business to turn on the traffic anywhere Why the "old way" of Facebook advertising (fan pages and inviting friends) doesn't work, plus what to do when the only people clicking on your ads seem to be competitors "checking you out" instead of buying the three-pronged "interests, retargeting, datafile" method that finally works when combined with a conversion pixel (explained in today's show) Join Membership Cube 3.0 to Claim Your Membership Site Training, Plugins & Clones Now So tune in right now below... and while you're listening, be sure to register for our upcoming (Wednesday August 13th) free membership site training below: Like the Robert Plank Show on Facebook

Please listen to the latest Robert Plank Show podcast right away to discover three easy money making methods using the Internet: Amazon FBA training: Dropship CEO Fixed-Term Membership Sites: Membership Cube Facebook Fan Pages: Setup a Membership Site https://www.youtube.com/watch?v=64zEQGUcEBc Like the Robert Plank Show on Facebook Can you please leave a comment below and tell me: what is your favorite way of making money online? (it doesn't have to be one of the methods listed in today's show)

Tune in to today's Robert Plank Show podcast to figure out how to get more in less time, enjoy what you do and easily get everything done that you need to make money... topics covered... https://www.youtube.com/watch?v=3uA-d8NPI0g Are you Kanye West or William Shatner? (huge distinction in your marketing) How to separate out your sparks, maintenance tasks, and money generating activities The only time management system that's worked for me (hint: it involves throwing out your whiteboard and your to-do list) The real secret to creating a lot of money making "stuff" (batching) And more "Productivity Hacks" FREE Report Subscribe on iTunes - RSS Podcast Feed Like the Robert Plank Show on Facebook So be sure to listen to today's podcast episode and leave a quick comment below answering me this: "What's your BEST productivity hack to get more out of your day?"

Listen to the latest episode of the Robert Plank Show called "Copycat Marketing: It's How Business Is Done" -- I think it will help you if you've ever been stuck for creativity in your online business OR if you feel you've ever been copied... you'll also discover: Why ideas are "memetic" and how you are guilty How to shift your thinking into an abundance mindset and what it means to "already have stolen the TV" The difference between mechanics and secret sauce copycats (when not to get offended) How to be ready for it (because it's happened before and will happen to you in the future) https://www.youtube.com/watch?v=vMFxSJNQQQw "Copycat Marketing" FREE Report Subscribe on iTunes - RSS Podcast FeedLike the Robert Plank Show on Facebook Question for You Today: Where exactly is that "line" between ripping something off and modeling it? I'd love your short (or long) opinion in the comments below... so go ahead and leave a quick one right now.

Check out the latest podcast episode to discover the seven secrets to getting it all done: Proper motivation Stability versus maintenance mode Let your neuroses and unhappiness work FOR you Declutter Avoid putting the horse before the cart Acting versus reacting Fear of completion & success https://www.youtube.com/watch?v=Qay3UR9dmto By checking out today's training right now you'll also discover: How to avoid the trap of "having balls in the air" or "putting out fires" The easiest way to ensure you'll finish what you start How to avoid self-sabotage and actually enjoy everything you do Simplify your life while putting in less hours and getting more done at the same time And more! "Productivity and Time Management" FREE Report Subscribe on iTunes - RSS Podcast FeedLike the Robert Plank Show on Facebook So go ahead, click that play button and please listen to the Robert Plank Show below and answer me this one question... Out of the 7 "secrets to getting it all done" (the numbered list above) which one resonated with you the most and when will you start implementing it?

If you too want to discover how to easily turn words into cash, make money out of thin air, and create wealth anytime you want just by setting up a simple one-page website, then this will be the most important podcast you'll ever hear... topics covered: The most important "four step formula" you'll ever need to know to create ANY web page (to get people to do what you want) Robert Plank's 7-part copywriting formula to get in done in SECONDS every time The exact tool you'll use to "point and click" your way to success and online sales "Create Direct Response Sales Letters" FREE Report Subscribe on iTunes - RSS Podcast FeedLike the Robert Plank Show on Facebook https://www.youtube.com/watch?v=xk22rd_290M Click the "play" button and be sure to leave a question or comment (3 sentences or less) relating to today's show... show me your direct response sales letter, ask me a question or share a tip about copywriting or about the Paper Template... do it now below...

Whether you haven't made your first dollar online yet OR you just want an extra boost for holiday money, pay off that vacation, end the year big and strong or hit the ground running for the beginning of next year, you're going to want to tune in and turn on to today's exciting, action-packed, and riveting program... topics covered: Offline Marketing (the fastest way to generate a few thousand bucks) Freelancing (often overlooked but easy and fun) Local Businesses (just 10 of these equals a full-time income with zero upkeep) Affiliate Marketing (this still works) Information Products (long term and scalable) "How to Make Your First 1000 Dollars Online" FREE Report Subscribe on iTunes - RSS Podcast FeedLike the Robert Plank Show on Facebook https://www.youtube.com/watch?v=KtPLHQtWbSw Recommended Podcasts in Today's Show: The Ray Edwards Podcast (Ray Edwards) Lance Tamashiro Show (Lance Tamashiro) Marketing In Your Car (Russell Brunson) Internet Marketing Calls (Jason Parker) Be sure to listen to the podcast and leave your questions and comments below this post right now. Here are some ideas for you: Option #1: how YOU earned your first $1000 online (tell me your quick story) Option #2: which of these methods did you like the best Option #3: which of these methods do you think you might use? By the way, if you want to make this how you did (or want to) generate your first $1 or $1 million, or you don't even want to give me the amount, that works too. Just give me your quick 1-2 sentence micro-story in the comments.

Check out today's podcast to discover the must-have tool you need to have in your business to backup, clone and protect all your websites using just one plugin called Backup Creator... https://www.youtube.com/watch?v=ceeoPn1_zmc Listen inside today's show to discover: How to adjust your mindset to finish what you start (warning: the two questions I ask at the beginning may shock or offend you) How to make websites fast Why you'll save weeks of time with a rollback and staging area How to make money setting up websites for offline businesses (in seconds) and generate instant cash flipping your sites (virtual real estate) And more "Backup, Clone & Protect Your WordPress Sites" FREE Report Subscribe on iTunes - RSS Podcast FeedLike the Robert Plank Show on Facebook Check out today's episode right now by clicking the "play" button below... Question for you below: Do you use Backup Creator? Or a backup and cloning tool? What's your best tip or small piece of advice for someone managing or building websites?

Check out this episode of the Robert Plank Show (podcast) where we discuss how you can become a self-published author this week using Kindle and CreateSpace. I've published six full-length paperback books using Amazon in just a few clicks by uploading a Word document and a cover graphic (designed by someone else for $5), and I honestly believe that for your business to survive long-term, you need a book to keep building your tribe and your list. Topics include: The best way to discover your book's hook ("teaching" is not enough when publishing your book!) What type of book is best for you (interview book, bathroom book, business card book, or sales letter book) Secrets of the best selling book covers and listings How to make that book completely unique in a way that no one else can copy it How to generate more than enough content for your book in about an hour How to promote your book once it's out there (this is what most people miss) And more! https://www.youtube.com/watch?v=WfjkexAf-8k "Become a Published Author This Week" FREE Report Subscribe on iTunes - RSS Podcast FeedLike the Robert Plank Show on Facebook Please click the "play" button below to listen and be sure to leave a quick comment. Help us get to 25 comments on this post and you not only make the Robert Plank Show continue, I'll post a transcript of today's episode.

If you want to create a real internet business that you can use to generate income for yourself and your family, then you'll want to tune in to today's 25 minute episode of The Robert Plank Show which is called "how to setup a legitimate online business"... topics covered: A simple way to minimize your taxes so you can keep the money you earn How to create a membership site quickly to manage your members and create an automatic recurring income Save time with a support desk and partial outsourcing And more! https://www.youtube.com/watch?v=avHklnPdnMQ "Setup a Legitimate Online Business" FREE Report Subscribe on iTunes - RSS Podcast FeedLike the Robert Plank Show on Facebook Be sure to click to listen to this episode right now and leave a quick comment.

If you've ever wanted to discover the secrets to getting a flood of visitors, optins, and sales to your website... then this will be the most important podcast episode you'll ever listen to! https://www.youtube.com/watch?v=nnAjEDSHpBU "Claim Unlimited Internet Traffic" FREE Report Subscribe on iTunes - RSS Podcast FeedLike the Robert Plank Show on Facebook Topics covered: How to know your numbers (hint: whether an ad is profitable or leaking money) The best free sources including email, SEO, social media, affiliate programs, forums, and more The best paid traffic sources including pay per click, Bing, Google, ad networks, retargeting, and more Click the "play" button right now to discover the best proven and untapped traffic sources, and be sure to leave a quick comment below to allow the Robert Plank Show to continue.

There are no guarantees in life! And you don't know how much time you have left. That's why I think it makes ZERO sense to continue "getting by"... or running out the clock, or just trying to survive and just trying to make ends meet. https://www.youtube.com/watch?v=HN24mx1JNUo If you want to know exactly how I was able to quit my day job and become a full time self employed entrepreneur, then you're going to want to tune in to the latest and greatest installment of the Robert Plank Show... "Quit Your Day Job" FREE Report Subscribe on iTunes - RSS Podcast FeedLike the Robert Plank Show on Facebook Topics Covered Include: How to shake off that scarcity employee mindset and embrace the entrepreneur abundance mindset by solving a big problem that people have, be proactive not reactive (quit on your own terms), break down YOUR problem into manageable chunks, and use your weaknesses & aggravations to get things done How to manage your time and find that 1 hour per day to move your own business forward -- no matter how "busy" you already are Develop the right habits to ensure you're moving forward everyday and never have to go back to any kind of hourly or salaried employment How to always stay productive and conquer your own self-sabotaging inner game to instead live life on your own terms Day Job Quitting Checklist entrepreneur mindset (strategic, career, discipline, Plan B, mindset) social support system (reason-why) cashflow money in the bank (safety net) legitimacy (i.e. health insurance) deadline to quit (urgency) Finally, don't do what I did! I waited too long before quitting. I almost didn't quit and as a result, the last 5 years of my life almost didn't happen! Click the play button below to listen instantly and as always, let me know what you think.

Be sure to tune in to this edition of the Robert Plank Show... https://www.youtube.com/watch?v=K8jt1e803P4 "Create an Email Followup System" FREE Report Subscribe on iTunes - RSS Podcast FeedLike the Robert Plank Show on Facebook You'll discover: Why most "product launch systems" don't really matter and what to do instead The best way to reach your audience right now The best way to avoid email list decay How you're leaving money on the table and how to extract the hidden money from your list right now How to do it all effortlessly and in no time at all! Related question for you: what's your best tip when it comes to sending out a quick email to your list?

If you're struggling to make money right now, or you feel your business has plateaued and you're trying to get it back to where it once was... OR you're doing great and you want to do better... "What's the most effective thing you can do right now to EXPLODE your business?" Let me tell you three things that WON'T help... or at least, these aren't the answers I'm looking for... It's not "expanding your social media presence" -- look, I created a LinkedIn group with the rest of them that's now just under 1,000 members. We've got a few Facebook fan pages for our business (plus some other niches) and a FB group where people login and post every day. Google+ Communities are too new for me. A Twitter account I never really use, 7k followers... Writing a book? You should have one but there are more urgent matters you need to attend to... Information product? The "perfect" home study course or membership site that took you 2 years of content creation to finish? Or a "steady stream" of 7 dollar products that make you 500 bucks each? Not so much... The secret to consistent income is sending consistent emails consistently. MEANING: Email Every Day! I'm looking at 2,706 broadcast emails I've sent in the past 5 years alone and here's what I can tell you... People are going to drop off your list no matter what you do (1% list decay every single day) You can email for the same offer 45 days in a row and people will buy every single day (Newbie Crusher, Paper Template, Backup Creator) You can expect a 2% clickthrough rate from your entire list every time you mail -- but you can mail 5-10 days in a row to get 10%-20% of your subscribers to click Your subscribers are the hottest within the first 7 days -- so email every day when someone joins your list I don't know how your business is doing personally (but I do care)... but if you plan on going to an offline event anytime soon, as this question to an internet marketer: "Where is your optin page and where can I join your list?" You probably won't get a URL as an answer. Thinking back to some random conversation years ago. Someone asks me why webinar attendance was down industry-wide. He mailed to a webinar and only had 100 people register, only 33 showed up, he didn't make too many sales... After some questioning, I realized he'd only mailed once. With a very uninteresting webinar title. At the last minute. He fooled me at first when he said his list was 50,000. I had to find out the hard way that "fifty thousand" included his Twitter followers, Facebook friends, YouTube subscribers... not the same thing. Is Facebook eating all our lunch? Yes! Are email opens down, email clicks down, blog comments down once people get to the page? You better believe it! Of course people would rather click the "like" button, share a 1-sentence post with friends, post a cute picture of a puppy, or get distracted by 1,000 other things on the page. Here's another scary thought... I took an a forced optin page that converts at 42.9% to cold traffic, promoted it on Facebook... only a 1.29% optin rate! (direct linking on the news feed, running ads, placing inside a fan page iframe didn't make any difference... they ALL remained around a 1% optin rate) It's like Facebook has turned our brains into BROWN SLUDGE!!! So internet marketing as we know it is DEAD?!? What's the solution? Is it to pack up your blog, pack up your website, shut down that sales letter, stop emailing, and move it all to Facebook? No. Look, you might love Facebook a bunch, but it's "just another traffic source" just like EzineArticles is just another traffic source and AdRoll is just another traffic source and podcasting is just another traffic source! Keep the email list, free gift, optin page, sales letter, keep sending broadcast emails and save your best emails into your followup sequence Keep running ads and tracking your links so you know what converts and what doesn't

If you've ever found yourself working too hard, spinning your wheels, and wondering if there was some "missing piece" to getting a passive automatic recurring income up and running, then this may be the most important podcast you'll ever hear. Click the "play" button right now to discover how to setup the entire income machine, including: Step 1: Niche (not baby boomers, something more like "golf" or "self defense") Step 2: Website (a real .com name containing your keyword) Step 3: Optin Page (headline + 3 bullet points) Step 4: Followup Sequence (at least 10 emails, one a day) Step 5: Blog (update monthly) Step 6: Sales Letter (one single call to action) Step 7: Membership (doesn't mean recurring) Step 8: Traffic (Facebook, AdWords, affiliates) https://www.youtube.com/watch?v=a0x_XAeWR04 "Setup Your Income Machine" FREE Report Subscribe on iTunes - RSS Podcast FeedLike the Robert Plank Show on Facebook Go ahead, check it out right now, and be sure to also leave your comments below.

Listen to today's exciting episode of the Robert Plank Show to discover... Why your competitors are making more money than you (with less effort) and how to stop them in their tracks starting today How most people market on social media the wrong way -- and how you can use it to multiply your business The only three types of Facebook fan pages you'll ever create, and which one you'll use (sometimes more than one) The exact steps we use to go from an idea to consistent Facebook leads and sales (easy repeatable process) And more! https://www.youtube.com/watch?v=-HdhWFnZ-aY "Make Money Using Facebook Traffic" FREE Report Subscribe on iTunes - RSS Podcast FeedLike the Robert Plank Show on Facebook Be sure to listen now and then join our Setup a Fan Page Facebook traffic training program if you haven't already. What did you think of the podcast? Are you getting traffic from Facebook yet?

Go ahead right now and check out the reason why I was able to quit my job, create a full time income and shortcut months into minutes by clicking the record button, showing a few things on my screen, clicking the "Save" button and turning it into money. https://www.youtube.com/watch?v=XaNhrcniwgw "How to Use Video to Make Money Online" FREE Report Subscribe on iTunes - RSS Podcast FeedLike the Robert Plank Show on Facebook Topics covered... How to create a video sales letter (plus the 3 things most video sales letters leave out) Technical details (the software and hardware I use for everything from small tutorials to full blown products) How to even turn scary things like "presenting webinars" into a total breeze and repeat the formula over and over again How to personally connect with your best customers, clients, prospects, mentors, joint venture partners, and more! Listen right now and leave a quick comment letting me know what you thought of this week's show. Comments will be closed after 50 comments, the transcript will be posted after 10 comments (although it may take a few days for the transcriber to deliver it for me).

If you want to make a nice bundle of money online in a short amount of time, without doing a lot of work, and help the largest number of your customers at the same time, then you need to run a webinar class. I started doing this in 2008 (the same year I bought my house), more than doubled my online income the following year AND quit my job just a few shorts months after I started doing webinars... https://www.youtube.com/watch?v=FyViiSZS2TM "How to Run a Webinar Class" FREE Report Subscribe on iTunes - RSS Podcast FeedLike the Robert Plank Show on Facebook Do you like the sound of getting paid for a product before you create it? What about making $497 or $997 per sale instead of a measly $5, $10, or $20? Today we're going to cover how you can use this thing called a live webinar to create information products that make you money before you create them, as you create them, after you create them, and over and over again. As someone who wants to make money from the information you have, this is the best, the fastest and the most profit-producing way to make money from your knowledge and create these things called information products. Topics covered: The exact steps you need to take today to go from idea to a real life rapid product launch The secret to modularizing your upcoming course (that way it's easy, fast, and fun for you to create -- PLUS your customers get quick and massive results from your training -- so they'll buy from you over and over again) My personal secret to customer engagement, retention, and results that most product creators miss -- but now you have the secret weapon How to run a webinar business so it doesn't take up any longer than 1-hour per week Check it out right now! This is a "normal-length" episode so you can listen to it even if you're a hurry, this is perfect timing for you if you're sitting on the fence about joining our upcoming Webinar Crusher class and need one last thing to push you over the edge...

If you've ever had "writer's block", struggled to create that quick 3-minute video, 400-word article, or even a sales letter, print book, or quick email, then you need to tune into today's podcast where I reveal my BEST content creation formulas -- many of them only available (up till now) in my paid products! https://www.youtube.com/watch?v=9AcKTMRLUR8 "How to Generate Unlimited Content" FREE Report Subscribe on iTunes - RSS Podcast FeedLike the Robert Plank Show on Facebook Topics covered: How to go into a content creation frenzy any time you want and never deal with "writer's block" ever again How to generate a flood of good ideas, unlock your creativity, and create a store (or "pool") of renewable content anytime you need it How to achieve absolute focus and crank out as much content as you want, as quickly as you want My exact content creation formulas for book chapters (W.W.H.W.), email marketing (P.A.I.N.T.), blogging (R.A.T.G.U.M.), and sales letters (A.I.D.A.) Finding your hook (this is the most important part of content creation that most people overlook) And SO much more that you're going to want to stop everything you're doing and listen in right away! Important: Once this post gets 10 comments, I'll post the transcript for this episode. Once we get 50 comments, you will no longer be able to post so hurry up and leave your comments right now! Hint: I recommend listening to the podcast in your iPhone or iTunes app, or clicking the "Play in a New Window" link and listening in a new browser tab, that way you can comment here while you're still listening.

If you've ever thought about creating and selling software in your niche but don't know a single line of code... or, if you've been wondering how to gain an advantage over your competitors (authors, speakers, coaches, and information marketer) then look no further to creating your own simple software. https://www.youtube.com/watch?v=zMMXsiEMlwk "How to Create and Sell Software" FREE Report Subscribe on iTunes - RSS Podcast FeedLike the Robert Plank Show on Facebook It's a lot easier, faster, and cheaper than you might think, and I want to tell you all about it in today's EXTENDED LENGTH edition of the Robert Plank Show. Topics covered: The secrets of creating a "simpleware" 1-button solution to vaccinate your sales against your competition Why you'll sell a lot more copies of your software product (hint: this works in any niche) compared to selling information (it's all about the live demo) The four types of software ideas including: a better solution to an existing problem (webinar service that uses S3, Twilio transcription service), simplify an existing process (WordPress screen capture plugin), combine multiple solutions (WP Security plus, podcast creation app, Kindle/CreateSpace/Kunaki cover generator), add-on to your existing product (Setup a Fan Page fangate & artwork creator, WordPress desktop installer, content feed service) How you too can create and sell your own software even if you can't code, no matter niche you're in... for example: real estate (mortgage calculator, listings tracker, geotargeted landing pages), weight loss (30 day meal plan, calorie counter, juicing log), self help (time management clock, mad libs productivity hypnosis) How to create a software spec -- no matter what kind of software you're creating -- that forces you to make "tough" decisions early (in plain English), decide what platform (i.e. web-based membership site, WordPress plugin, Adobe Air, iPhone app), data structure, user stories, and limits your initial features (in a good way) How to hire the right person to create your software including interview questions, the "whittling down" method, mini-projects, along with the exact "avatar" you'd want to hire in your business How to launch your software product in a marketplace such as the Apple App Store Android Store, Clickbank, Download.com, etc. And more! Please listen and leave a comment below. P.S. Any "unhelpful" comments about the length of the podcast, whether you do or don't like music in the podcast, whether you prefer PDF reports to podcasts, will be deleted. However, any positive OR NEGATIVE comments will be left here as long as they helpfully contribute to the conversation. P.P.S. Once I get 10 comments on this post, I'll attach the PDF transcript for your personal reference.