537: Paid Advertising Mindset, Troubleshooting, Strategy, and Success with Joe Kashurba

Joe Kashurba is back to talk to us about his advertising mindset. He sets specific goals, gets on a specific timeline and looks for specific results when it comes to the impressions, opt-ins and videos. If you're looking for consistent clients and traffic, be sure to listen in right now. https://www.youtube.com/watch?v=CgimpE5RDXo Quotes:                                                                                                                                    “I always have very discrete experiments with a specific deadline, timeline, and date attached to them, and a specific result that I'm trying to see or expect to see, like a hypothesis.” – Joe Kashurba “Getting marketing to work like this is about taking the emotional side out of it and doing it by the numbers.” - Joe Kashurba “The stuff you would think is normal and everybody would know from an internet marketing standpoint is pure wizardry to someone outside the internet marketing world.” - Joe Kashurba Takeaways: 03:08 Focus on one marketing channel and commit fully before jumping to another. 06:43 Break down marketing campaigns into small, measurable experiments with clear goals. 16:27 Remove emotions from marketing decisions and rely strictly on numerical data. 20:18 Create targeted landing pages specific to your audience instead of sending traffic to a generic website. 22:31 Marketing requires consistent daily effort, not waiting for clients to magically appear. Resources Joe Kashurba: Grow Your Web Design Business or Digital Agency (Official Site) Kashurba Web Design: Online Marketing That Works (Agency) Joe Kashurba (LinkedIn) Previous interview with Joe Kashurba (Previous Episode)