If You Market

This week on the If You Market podcast we have Jack Kosakowski, CEO of Creation Agency, on to talk about simplifying demand generation. Jack shares the demand generation techniques he developed, thanks to his hatred of cold calling, while in sales and drops too many quotable lines to fit on the IYM magazine cover. He has some great insights on lead generation, especially for companies just starting out or with an underdeveloped brand, and gives his thoughts on getting back to basics. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special bonus episode of the If You Market podcast we have interviews from the MarTech West conference that took place April 3-5 in San Jose, California. We ask attendees and vendors 3 questions. What MarTech from the show interests them most? What does their company do? What problem would they like to see a MarTech solve? Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Meaghan Sullivan, Senior Customer Marketing Manager at BetterCloud, about Customer Advocacy and why it's always a good idea. #ifyoumarket Meaghan Sullivan started her career off in Sales operations and Inside sales at NetApp and Cloudera. Her years in sales taught her the importance of building relationships with her customers that go beyond closing the sale and hitting her numbers. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk to Mark Organ about Customer Powered Companies and how to be one. Mark encourages everyone to take customers to dinner, create a space for customers to be part of your company and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we visit the Demandbase headquarters in San Francisco and speak with John Dering of Demandbase about Account Based Marketing. John is A seasoned Account-Based Marketer, and helps fellow marketers to achieve success by focusing on the actions that drive business growth. As Sr. Director of ABM Technology and Strategy at Demandbase, John oversees the marketing tech stack while refining the ABM strategy that has made Demandbase the leader in Account-Based Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we speak with Alex Navarro of Edison on Main about Content Repurposing and how to get the most out of your content.Alex Navarro, Founder at Edison on Main, is an award-winning branding expert, a Hubspot and Google AdWords certified digital marketer, and the founder of Edison on Main - where you can find marketing toolkits that teach entrepreneurs how to grow their email lists and social media followers, get found on Google, increase leads, and sell more. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we speak with Laura Hall of SalesLoft about Content Delivery and how not to be quietly good. Laura Hall is the Senior Manager of Marketing Communications and Content at SalesLoft. She spent the first half of her career in sales before moving into sales effectiveness consulting and finally, marketing strategy. Laura holds an MBA from the Georgia Institute of Technology and a "retiree" jacket from Atlanta's roller derby league. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we speak with Ryan O'Hara of LeadIQ about Sartup Marketing. Ryan has a wealth of knowledge with tons of takeaways on startup marketing techniques and philosophies that lead to success. Ryan specializes in branding, business development, prospecting, and coaching people on how to make good digital first impressions. He also mentors two accelerators, The Iron Yard and The Alpha Loft, and hosts The Prospecting Podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we speak with Vicky Sarmiento of Feedmob about Digital Marketing. We also manage to talk a lot about startups, marketing education, and Vicky shares some of her biggest mistakes in Digital Marketing. Vicky is a digital marketing and communications expert with a decade of experience in the B2B and social impact space. Vicky is currently the Marketing Manager at Feedmob, where she spearheads branding, content and digital campaign strategies for the company. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we speak with Kelley Noblet of Skillsoft about Content Marketing and how to make sure it is fueling demand generation. Kelley goes over the process from content concept generation, through creation, and all the way to distribution. Kelley Noblet is responsible for the strategy and execution of content marketing for Skillsoft in the North American region. Prior to her role in content marketing, Kelley spent over 10 years managing demand generation programs. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we're keeping it short and sweet for the New Year and thank all of our guests from 2018 and the listeners. Here's to an awesome 2019. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we speak with Lisette Sutherland of Collaboration Superpowers about both managing remote workers and working remotely. Lisette also shares her least favorite video conference software and much more. Lisette Sutherland is a remote-working German-born American living in the Netherlands who is totally jazzed by the fact that it’s possible to work from anywhere. In fact, it’s not just possible; it’s completely, productively workable – if you do it right. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we speak with Patrick McFadden about effective sales and marketing by solving your clients problems. Patrick shares his approach as a business consultant, as well as the top issues he sees when clients bring him in, three actions marketing needs to be doing to help sales, and much more. Patrick McFadden is Founder at Indispensable Marketing, a small business marketing firm that takes a process approach to increase visibility and make your phone ring. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we speak with Rachel Simon, CEO and Founder of Connect The Dots Digital. We discuss techniques for developing yourself as a thought leader on LinkedIn. Rachel works with company founders, subject matter experts and executives to expand their network and develop themselves as thought-leaders while increasing trust with their buyers, resulting in an overall impact in revenue. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we speak with Scott Brinker of ChiefMartech.com and HubSpot about MarTech. If you don't know Scott Brinker then your probably also wondering what MarTech is, and what your listening to, and what a podcast is. :) Scott publishes the chiefmartec.com blog, programs the MarTech conference, and wrote the book Hacking Marketing. He is VP platform ecosystem at HubSpot and was previously the co-founder of ion interactive. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we speak with Laurel Mintz of Elevate My Brand about the Resurgence of Experiential Marketing. It's all about offline and out of the office marketing. Laurel has created an agency family serving both startups and blue chip global brands like Verizon Digital Media Group, PAW Patrol and Zendesk. Laurel’s favorite saying is FIOGID. Figure it out, get it done. And that’s exactly what’s brought the agency top talent and accolades since 2009. #IfYouMarket #B2BMarke Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we have a special episode with our new co-host Karla Jo Helms, where we lavish praise on her as co-host and have some fun talking about epic PR fails. Also successes, but let's be honest everyone wants to hear about the fails. #IfYouMarket #B2BMarketing Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Jasmine Sandler about how to be B2B famous. It's all about turning yourself into a B2B thought leader and influencer. Jasmine is the Founder and CEO of JS Media and Agent-cy Online Marketing, and is considered by Google, LinkedIn and other key Internet Marketing organizations as a Top B2B Digital marketing thought-leader. #IfYouMarket #B2BMarketing Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we introduce our new co-host, Karla Jo Helms of JoTo PR, and we talk with Marc Rappin about the keys to B2B marketing with a boring product. If your product isn't sexy on it's own you can still connect it to something that resonates with your audience. #ifyoumarket #B2BMarketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Erica Lanyon, VP of Marketing at SourceDay, is back on the If You Market podcast this week to discuss Women in Marketing. We talk about getting raises and promotions, bias in the workplace, mentorship, when to get out, and my love hate relationship with the Ice Breakers Gum Unicorn commercial. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we talked to Karla Jo Helms of JOTO PR. Karla Jo is the Chief Evangelist and Anti-PR Strategist for JoTo PR. Her Public Relations agency specializes in B2B and handles both crisis management and brand development PR. We discuss general B2B PR, fake news, information overload, how PR is measured, and how it sets the stage for sales and marketing. #B2B #IfYouMarket Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we speak with Bill Cates of Referral Coach International about how to get more referral business. Bill helps professionals and businesses multiply their best clients through more compelling messaging, referrals, and personal introductions. He was inducted into the Professional Speakers Hall of Fame in 2010, so you know he always brings his A game. Learn more about your ad choices. Visit megaphone.fm/adchoices

We week on the If You Market podcast Daniel Waas gives us a peek into GoToWebinar's upcoming webinar marketplace and we discuss all things webinar. Did I mention Webinar? If you're concerned your webinars are putting valuable viewers to sleep, or if you just want to have better webinars, you need to hear what Daniel has to say. We also discuss his mild infatuation with the Hoff, deep infatuation with B2B marketing, and much more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Cold calling is usually the job of the newest least experienced team members. We talked with Adam Schoenfeld, CEO of Siftrock, about developing an SDR team and his experiment getting in the trenches as an SDR. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with the VP of Marketing at SourceDay, Erica Lanyon, about the importance of aligning sales & marketing. With a “get it done” attitude, Erica is great at juggling multiple priorities and evaluating situations from every possible angle. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the If You Market podcast we talk with Jaxson Khan about building influencer relationships, finding the right influencers for you, and how to approach and maintain relationships with influencers. Jaxson Khan is the Head of Marketing at Nudge.ai, a relationship intelligence platform that helps businesses find and grow the right relationships to drive revenue. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the If You Market podcast we discuss Site Search with Stephen Zakur. Site Search is often overlooked causing a substantial percentage of many companies SEO and brand investment to slip through the cracks. Stephen Zakur is the CEO of Solosegment, a Site Search analytics company. He has been building and leading technology organizations for twenty years. Steve’s business philosophy is best summarized by a shamelessly stolen phrase: Think Big, Start Small, Go Fast. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Elephant Test we discuss upstream and downstream marketing with Laura Patterson. Downstream marketing will have to wait for another time, our focus on this episode was all upstream. Laura is the President of VisionEdge Marketing. She spent 20 years in the industry before co-founding VisionEdge Marketing in 1999, including 14 years at Motorola, where she held a variety of roles ultimately serving as Director of Customer Marketing and Brand Strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode with talk with Ruth Stevens about all things B2B data, Data sources, Uses and Hygiene. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode we discuss top of funnel lead generation with Jordan Mason. Jordan is the digital marketing manager for Marchex, a call analytics company. We focus mainly on SEM and content, with some discussion of SEO, email marketing, social media and retargeting. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ali Jawin is the Global Marketing Automation Manager at Risk Methods, a global company that helps manufacturers of all sizes protect their supply chain from risk. She is responsible for providing best practices guidance, marketing systems management, enabling technical infrastructure and reporting and analytics for all marketing functions. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brandon has a very diverse background as an athlete, teacher, health and wellness coach, top sales performer, and now the Director of Growth Marketing at Engagio. Here is his contact info: Email: [email protected] Personal Twitter @Brandon_Lee_09 Company Twitter: @Engagio Personal LinkedIn: https://www.linkedin.com/in/brandonredlinger Company LinkedIn: https://www.linkedin.com/company/6417884/ URL: www.engagio.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Laura Lopuch is an email conversion engineer. She helps startups and SaaS companies attract new leads via outreach emails and convert free trial users into paying customers. A storytelling approach is what she swears by for emails. So they’re gotta-take-action persuasive. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeremy Bieger is Co-Founder and CEO of Pulse Insights, a company devoted to customer feedback. He has a background of excellence in leading teams and products to success. One thing that helps him get out of bed daily is his love and passion to build things, ranging from businesses to side projects. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode Laurie Beasley describes Meeting Maker Campaigns. These are campaigns targeted at key accounts, which are comprised of multiple touches that often include a dimensional direct mail campaign, email campaign and detailed teleprospecting effort. Learn more about your ad choices. Visit megaphone.fm/adchoices

Part 2 of our conversation with Jamie Crosbie on hiring a marketing team. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hiring decides so much of your team’s success for the future, so make sure you are hiring right. On episode eight of the elephant test Jamie Crosbie joins us to tell us how to find, interview, and hire the right kind of people for a quality marketing team. Learn more about your ad choices. Visit megaphone.fm/adchoices

How many touches does it take to break through? What kind of touches make the biggest difference? The more you leverage that multi-touch campaign concept, according to Terry Hedden, the more your ROI will go up. Terry is the CEO of Marketopia and is passionate about helping IT B2B companies grow through multi-touch marketing strategies and campaigns. We spoke with him at length about what multi-touch marketing looks like and how why your company can’t afford to not invest in this proven strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing and employee engagement aren’t exactly known to go hand-in-hand. But they should. Your employee engagement is intertwined with your customer experience, which often begins with your marketing team. Our guest today on The Elephant Test was Charles Rogel, CEO of DecisionWise. While his company literally wrote the book on employee engagement, Charles takes it one step further to show how engaged employees are the best brand ambassadors your marketing team could ask for. Here’s some of the great insights Charles shared with us on why employee engagement is so important to your customer experience and how you can start to build that engagement today. Learn more about your ad choices. Visit megaphone.fm/adchoices

Why would people want to outsource anything (including webinars)? Because they don’t have the resources, or because they simply want to have the peace of mind that there’s somebody out there that’s going to take responsibility for a task or solution. That’s the philosophy that Mike Agron took everywhere he went, from Apple to Oracle and eventually to his role as CEO of WebAttract. It became a natural way for him to organize his business. In this episode, Mike shares what led to his passion for webinars and makes a compelling case for why high-quality webinars should be near the top of the list of enduringly successful marketing strategies. Check out WebAttract’s ebook “WebinarReady” here. You can also download their Ultimate Planning Checklist, see their work, or learn about webinar best practices. Find a breakdown of this episode here. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode we talk to David Reske, Founder and President of Nowspeed Marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

“Whether you’re scared or not about AI is mostly a personality test.” - Mike Moran The onset of incredibly sophisticated artificial intelligence is inevitable. People on both sides of the coin—panic and relief—are predicting the same reality, they just have different perspectives on what that means for them. Today, we’re focusing on what AI means for marketers. To learn that, we interviewed Mike Moran, author, professional speaker, and consultant on digital marketing. Mike has a wealth of experience in content marketing and AI, and he shared his thoughts on what marketers actually need to know about machine learning and what’s better left ignored. Some places to check out: Mike’s Vimeo His book, Outside-In Marketing His LinkedIn profile The Biznology blog Converseon.com and SoloSegment.com, places where you can see AI-infused marketing solutions happening now. Learn more about your ad choices. Visit megaphone.fm/adchoices

Account-based marketing, at its essence, is looking at accounts first. Not leads. Not individuals. Accounts. In this episode we talk to Charlie Liang, Director of Marketing at Engagio and someone who lives and breathes ABM every day. If you were unclear about exactly what ABM is, you won’t be after listening to this one. And for those of you who are ABM veterans, get ready to learn some things, too. Be sure to check out Engagio.com/orchestration for Engagio’s Marketing Orchestration Playbook. Find a breakdown of this episode here. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of The Elephant Test, we sat down with Laura Patterson of VisionEdge Marketing to talk about dashboards, data, and why marketing should always be in the room. As a marketing professional, it can often times feel like you’re an afterthought. Decisions are made without you, or you’re left out of meetings entirely. It can be really easy to feel like the caboose of the train, rather than the engine. Learn more about your ad choices. Visit megaphone.fm/adchoices