10: Meeting Maker Campaigns w/ Laura Beasley
Recently we sat down with Laurie Beasley, President of Beasley Direct and Online Marketing, Inc, and also President of the Direct Marketing Association of Northern California, to ask her about new trends in B2B marketing. In this episode she describes...
If You Market · Sky Cassidy (CEO) of MountainTop Data
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Show Notes
In this episode Laurie Beasley describes Meeting Maker Campaigns. These are campaigns targeted at key accounts, which are comprised of multiple touches that often include a dimensional direct mail campaign, email campaign and detailed teleprospecting effort.
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