Season 1 · Episode 7
7: Multitouch Marketing Makes the Difference w/ Terry Hedden
Multi Touch Marketing and What Makes the Difference
If You Market · Sky Cassidy (CEO) of MountainTop Data
November 21, 201750m 50s
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Show Notes
How many touches does it take to break through? What kind of touches make the biggest difference? The more you leverage that multi-touch campaign concept, according to Terry Hedden, the more your ROI will go up.
Terry is the CEO of Marketopia and is passionate about helping IT B2B companies grow through multi-touch marketing strategies and campaigns. We spoke with him at length about what multi-touch marketing looks like and how why your company can’t afford to not invest in this proven strategy.
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