If You Market

What do you do to make sure leads don't fall through the cracks? This week on the If You Market podcast we talk with Pieter K de Villiers about the importance of having automated processes to assure once a lead is generated it is properly handled through to the sale. Pieter is a small business systems & automation expert and the co-founder and CEO of Macanta software where he works with business owners to design, systematize and automate their business. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Dan McGaw about using MarTech to help grow your business. We talk about what to avoid, what you really need, what we have to look forward to in MarTech, and much more. Dan is a MarTech expert, CXL instructor, award-winning entrepreneur, speaker, CEO of analytics and marketing technology consultancy McGaw.io, and a United States Ambassador of Entrepreneurship. Dan also finds time to be a 500 Startups Mentor, started Orlando’s first business accelerator, and at the age of 13 started one of the first online booking companies for the EDM space. Learn more about your ad choices. Visit megaphone.fm/adchoices

How much marketing is too much marketing? This week on the If You Market podcast we talk with Jeff Pedowitz about the importance of experimenting in your marketing and how turning off some of your marketing from time to time can be good. Jeff, is the author of “F The Funnel: A New Way To Engage Customers & Grow Revenue, and President/CEO of The Pedowitz Group, and He hosts a weekly podcast, CMO Insights. Learn more about your ad choices. Visit megaphone.fm/adchoices

We're great at entrepreneurship in America, right? This week on the If You Market podcast we talk with Elizabeth MacBride and Seth Lavine about their new book "The New Builders: Face to Face With the True Future of Builders". We talk about the problems entrepreneurs face today, the infatuation with unicorns vs small business, who the modern entrepreneurs are, and it gets a little controversial. Elizabeth MacBride is Co-Author of The New Builders, Founder at Times of Entrepreneurship, a Speaker, and Small Business Advocate. She is also a Journalist-in-Residence at the MIT Legatum Center for Development and Entrepreneurship. Seth Lavine is Co-author of The New Builders: Face to Face with the True Future of Business and Managing Director at Foundry Group, a Boulder CO based early stage venture capital firm. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is your company on Instagram? This week on the If You Market podcast we talk with Neil Patel about Instagram for B2B Marketing. Neil believes Instagram is currently undervalued as a paid platform and can give great reach with it's live streaming. We take you all the way from my non existent knowledge of Instagram to Neil's expertise. Neil Patel is is a New York Times bestselling author, recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. His marketing blog generates over 4 million visitors per month, the Marketing School podcast generates over 1 million listens per month, YouTube channel (about marketing) has over 31 million views and 765,000 subscribers, 1 million Facebook fans, and 372,000 Twitter followers. Learn more about your ad choices. Visit megaphone.fm/adchoices

How much time a week do you spend on social media for business? This week on the If You Market podcast we talk with Meg Atteberry about reevaluating your business relationship with social media (quitting social). What do you get from social, maybe it's now for everyone? Meg is a full-time content writer and SEO queen at Copywriting with Fox. Her mission is to help women stop hustling on socials and start selling passively with SEO-rich copy that magnetizes their ideal client. She also runs Fox in the Forest, the most popular Colorado travel blog on the web. Learn more about your ad choices. Visit megaphone.fm/adchoices

What's the most fun you've ever had at a business event? From wine tasting and succulent maintenance to drag queen bingo and drunk yoga, this week on the If You Market podcast we talk with Jonathan Conelias about pulling off awesome micro events and how it can be a big win for your company. Jon Conelias is the CEO of ReElivate. Jon has been a CFO and Operator for the past 15 years of marketplace companies focused on both B2B and B2C channels. Learn more about your ad choices. Visit megaphone.fm/adchoices

What MarTechs actually make your job easier? This week on the If You Market podcast we talk with David Campbell about the maturing of MarTech and how it's actually starting to simplify marketers jobs instead of just giving more platforms to learn and toil with. David believes the core of MarTech is consolidating but the peripheral MarTech is all integrating and AI is being used everywhere for real automation wherever possible. Save time, reduce friction, reduce waste, gain productivity. David is the Vice President of Product Marketing at SugarCRM. With over 30 years of experience in software, technology and product marketing, David has successfully conceived, developed, launched and campaigned multiple, industry-leading products and services in a variety of markets. Learn more about your ad choices. Visit megaphone.fm/adchoices

Does your company have an effective lead party? This week on the If You Market podcast we talk with Ziv Raviv about the funnel and why it is a bad metaphor for your Marketing, Sales, and business process in general. Ziv provides an alternative way of looking at the process from initial marketing to client management that provides more guidance than a funnel and helps to create effective processes that lead to more leads and more sales. Ziv Raviv is the founder and CEO of Daily Cookie. He has built 6 businesses in micro niches that are generating hundreds of thousands of dollars every year. He launched 5 money-making podcasts and is a father of three amazing kids. Learn more about your ad choices. Visit megaphone.fm/adchoices

How to you use Social Media when launching something new? This week on the If You Market podcast we talk with Sherane Chen about launching a product (or company) on social media. In possibly one of the most 'take away' packed episodes we've ever had Sherane takes us through all the key foundational element to consider when launching on social. This episode is both not what you expected and everything you hope it will be. Whether you're launching a company or promoting on social media for the first time Sherane lays out how they repeatedly find success for their clients at Unstoppable Entrepreneur. Sherane is the marketing team lead at Unstoppable Entrepreneur. Before joining the dream team at UE, she owned a digital marketing agency for restaurants and offered reputation management, photography, graphic design, training manuals, social media management and influencer marketing. She thrives at building relationships and converting leads to sales. Learn more about your ad choices. Visit megaphone.fm/adchoices

Does "Ethics" ever come up in your marketing meetings? Marketing departments either can't afford to think about ethics, or can't afford not to. This week on the If You Market podcast we talk with Cristina DiGiacomo about Ethics in Marketing. Cancel Culture, Purpose-Washing, Simon Sinek, Dan Price, PR, Means Justifying Ends, Judgement, and more. They call her the “Notorious CDG”. Cristina DiGiacomo is the host of the Wise Up podcast, and the founder of MorAlchemy where she inspires leaders to rise above the challenges of the working world by harnessing the power of Philosophy. Learn more about your ad choices. Visit megaphone.fm/adchoices

How much of your personal data do you still own? This week on the If You Market podcast we talk with Jory Des Jardins about data privacy, Big Tech, Cambridge Analytica, the google cookie sunset, how Bill Gates can fix social media, and the potential of 0 party data. Jory is the CMO at the @ Company where they work to put control of online data into the hands of the people. She’s also a VC in Residence at the W fund where she works to get resources to talented underfunded founders. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you get from snowflake to avalanche? This week on the If You Market podcast we talk with Mark Schaefer about his new book Cumulative Advantage and how to build momentum when your a small struggling business. From idea, to action, to social proof and success. Mark Schaefer is the executive director of Schaefer Marketing Solutions and COO for B Squared Media. He is the author of several best-selling digital marketing book, an acclaimed keynote speaker, college educator, and business consultant. Mark also puts out the ‘Grow’ newsletter and some great events. His podcast, The Marketing Companion podcast, is among the top business podcasts in the world. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with John Vuong about how his company builds relationships to win more business and how SMBs can do the same. John Vuong is the owner and founder of Local SEO Search, a boutique agency from Toronto, Canada. He helps small and medium-sized businesses rank on Google and dominate their local market. Learn more about your ad choices. Visit megaphone.fm/adchoices

What's stopping you from living where you vacation? This week on the If You Market podcast we talk with Emily Bron about the newfound freedom of movement for many people who can suddenly work remotely, from any city, any country they want. People used to move for their work, now you can move for your life. After years of living and working in 4 different countries on 3 continents, 3 immigrations and several changes in professional directions Emily Bron realized that she would like to create a new life chapter full of passion, health, and purpose, so she created an International Lifestyle Consulting company. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Dr. Yoram Solomon about Trust. One of the most underrated parts of marketing and what makes or breaks you brand. Yoram gives some insight into how trust works and how to make sure you have it. He also provides the most honest acronym you've ever heard. Dr. Yoram Solomon is a TRUST researcher, keynote speaker, and the author of The Book of Trust, and 13 other books. He served at the Israeli Defense Forces 35th Airborne, where he learned firsthand how important trust is. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Christian Banach about how agencies can consistently close big deals and stay off the Revenue Rollercoaster. We cover their PROPEL system for consistent and effective prospecting, did I mention consistent? Christian Banach (Ba-Knock) helps agencies get off the revenue rollercoaster and land 6- and 7-figure opportunities predictably. Over the last 20 years, he's been an agency owner, sales team leader, and new business director working with small and large agencies across marketing disciplines. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Sean Campbell about the specific challenges and techniques for successfully Marketing a Professional Service Company. What makes Professional services different, the social mistake, and the 'Age of narrow'. Sean is the CEO of Cascade Insights where he mentors companies on how to seize opportunities in the B2B technology sector. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Ross Kimbarovsky about optimizing your landing pages. Ross Gives his 15 insights for effective landing pages. Ross Kimbarovsky has founded multiple companies, Including Crowdspring where he is the CEO, and wears shorts to work. Crowdspring is a marketplace where more than 220,000 experienced freelancers help agencies, small businesses, entrepreneurs, and non-profits with high-quality custom design and company naming services. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Brandon Leibowitz about how to get the Google Featured Snippet with your SEO. We also dig into the importance of H1 & H2 tags on your site, getting the Google FAQ, and we interrogate Brandon until he cracks and gives up some SEO secrets. Brandon is an SEO realist and has been helping small to medium-sized businesses get more traffic to their websites ultimately converting to clients, sales, and leads for the past fourteen years. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Daniel Burstein about lead conversion and the important of consistency. We go through the MECLABS heuristic (equation) for conversion in detail and end up bleeping more out than in any episode ever. Daniel is the Senior Director of Content & Marketing at MarketingSherpa and MECLABS institute. He is also a speaker and moderator at live events and on webinars. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with David Meltzer about his mission to empower over a Billion people to be happy. We also talk a little Jerry Maguire, purpose marketing, marketing segmentation, and Dr. Pimple Popper. David is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh (“Lee”) Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Scott Carson about Having a Marketing First Mindset. Scott believes you only have a product and a company if you can market it, and if you can market something effectively that alone can be a company. He’s known as Scott Carson the note guy, he’s an investor, entrepreneur, marketer and podcast host. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Per Sjofors (not a typo, 'Pair Showforse') about Pricing and the 4 P's of Marketing; Product, Place, Promotion, and Price. Per shares his insights for pricing adjustments that can immediately increase marketing success. Prior to Sjofors & Partners, Per had more than 25 years of executive management experience where he gained an appreciation for the importance of optimal pricing. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast...we talk with Keith Bailey about how to prevent unintentional audience abuse....with effective storytelling.... in presentations, emails, social posts,... everywhere you market. Keith is the founder of Articulated Intelligence where he help prevent business professionals from committing unintentional audience abuse by enhancing a personal brands ability to be a better storyteller for Impact, Profit and Fun. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Jason Webb about copyright and trademark protections, what can go wrong, why he left cancer research and physics to be a patent lawyer, and his personal connection to the king that started it all. Jason Webb is a Partner and intellectual property attorney at Pearson Butler. He has a Bachelors of Science in Applied Physics and Computational Modeling from Brigham Young University where he assisted in experimental laser physics and cancer research. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Michael Greenberg about podcasting and how companies can find an ROI somewhere in the podcast industry. He gives podcast ROI secrets that are so good our audio mysteriously cuts out during some tips. Michael Greenberg, CEO of Call For Content, and author of the B2B Podcast Playbook. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast Tricia Benn joins us to talk about Data Based Decision making and how to leverage information to maximize business performance. Tricia Benn is a partner and Chief Community Officer of the C-Suite Network and General Manager of The Hero Club, an invitation-only membership organization for CEOs, founders, and investors. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast Amanda Nielsen joins us to talk about the magic of Partnerships, the different types and how to make them successful. Amanda, is the Partner Enrollment Manager at FormStack. She also does Demand Generation Consulting, public speaking and, possibly most importantly is huge dog lover. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you use a CRM Solution, or would you describe it as a CRM problem? On this episode of the If You Market podcast we talk with Jeroen Corthout about why CRMs are so critical to a business and why they so often go unused. How to find the right CRM for your team, how to use it, and how to get buy in from sales. Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and fast growing startup companies. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sometimes you need the navy and sometimes you need pirates. This week on the If You Market podcast with talk with Matt Berman about the Google antitrust lawsuit and what it means for marketers. Matt is the president of the digital marketing agency Emerald Digital. Learn more about your ad choices. Visit megaphone.fm/adchoices

When I snap my fingers you will awake...you will listen to this podcast...and you will learn. On this episode of the If You Market podcast Paul Ross talks with us about how to adjust your wording to tap into your audiences subconscious and turbocharge your results. The magic 2 word combinations, and how to put the puzzle together and let your audience put in the last piece. Paul Ross is an author, speaker, trainer, Master Hypnotist, and Master Practitioner Of Neuro Linguistic Programming. Learn more about your ad choices. Visit megaphone.fm/adchoices

Everyone benefits from good presentation skills. On this episode of the If You Market podcast we talk with Elizabeth Bachman about the keys and tricks to both presenting yourself and giving presentations. Elizabeth is a professional speaker, presentation skills trainer, and host of the Speakers Who Get Results podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you set pricing, and why? This one detail can affect your revenues and success more than any other. This week Shannyn Lee joins us and we dig into everything you need to know about pricing. Shannyn spent a decade in marketing and communications for a number of Fortune 500 companies, before moving on to a leadership role at Seattle design firm and on to Win Without Pitching. Learn more about your ad choices. Visit megaphone.fm/adchoices

If your planning on selling your business you need hear what Brian Mac Mahon has to say on this weeks episode of the If You Market podcast. Marketing your product and your band is one thing, but you need to be marketing your business to potential buyers and that's something else. Brian is the owner of Expert DOJO, the largest peer to peer Startup peak performance academy in the world. He’s worked with over 500 early stage startups providing investment, foundation, showcasing, influence, and commu Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Daniel Glickman about video marketing. What more can I say, Daniel is a pro and is well known for dispensing a torrent of practical marketing advice. He doesn't disappoint. Daniel is the CMO of Wave.video and chief operator of the CMOconfessions blog, podcast, and newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is it a Tide Commercial?, no it's Amber Kemmis on the If You Market podcast talking about the psychology of Unforgettable Marketing. Amber shares the techniques, tricks, and psychology to making your marketing and brand unforgettable. Amber Kemmis is the VP of Client Services at the inbound marketing agency SmartBug Media. Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing is a bit different for manufacturing, but ABM is how they have always done it. On this episode of the If You Market podcast Jeff White of Kula partners talks with us about the specifics of applying ABM in manufacturing companies. Jeff is the co-founder of Kula Partners, an agency that specializes in helping manufacturers digitally transform their marketing and sales. Learn more about your ad choices. Visit megaphone.fm/adchoices

Most books don't make a profit, because they aren't supposed to. On this episode of the If You Market podcast Michelle Vandepas talks about how and why B2B marketers should write a book and how to make sure your book doesn't get fed to the fishes. Michelle is an entrepreneur, book publisher, TED talk speaker, and lives in the Colorado mountains with her family, 2 dogs and 40 goldfish. Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing agencies don't fail, people fail to use them properly or hire the right agency. If an agency is a tool you need to know what the right tool is for your needs, how to find it, and how to use it. This week we talk with Garrett Mehrguth about marketing agencies. The hiring process, when, why and how to use an agency, and how to get the most out of yours. Garrett is the co-founder and CEO of Directive, a performance marketing agency for software companies. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sales is right, some of your leads are worthless, but others are worth-more. In this episode of the If You Market podcast Keith Perhac gets out the lead measuring tape and shows us how to identify your best and worst lead sources. It's all about identifying and maximizing the channels and metrics that are giving you the best results. Keith is the host of the podcast Data Beats Opinion and founder of SegMetrics, which he built from his own frustrations when trying to track and measure leads. Learn more about your ad choices. Visit megaphone.fm/adchoices

Don't let your career be something that happens to you. Tony Vlahos is the Chief Storyteller at ExecuNet and an avid boot wearer. On this episode of the If You Market podcast Tony shares the techniques you can use to proactively assure you get the most out of your career. ExecuNet specializes in helping get executives to the next stage in their careers. They offer Vice Presidents and C-Suite leaders a proven approach for getting interviews and offers. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we talk with Tracey Ellis of Leadous about Building a Marketing Teams, the key skills to look for, what to hire for and what to outsource, pitfalls to avoid, everything you need to know to put a marketing team together that gets the job done. Tracey, is the CEO of Leadous, a lead generation and marketing automation company out of Minnesota. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jill Fanslau, rhymes with coleslaw, knows something about email that you don't. This week on the If You Market podcast we talk with Jill Fanslau about AMP for email. What is AMP for email?, lucky for you we've made a full podcast to fill you in. Jill has 12+ years of content creation, product development, and marketing leadership. She also has the inside scoop on the biggest thing in email since email. Learn more about your ad choices. Visit megaphone.fm/adchoices

Many companies have shifted cold calling to the marketing department with SDRs and BDRs, and that's good for marketing. On this episode of the If You Market podcast Wendy Weiss shares her processes for effective cold calling and how when done properly it's not the nightmare you think it is. Wendy, is known as The Queen of Cold Calling™. She is the President at ColdCallingResults.com, an author, speaker, and sales coach. Learn more about your ad choices. Visit megaphone.fm/adchoices

Automation, Automation, Automation. How do you get it done and get it to actually help you close more business. Casey Cheshire joins us to show how marketing automation is used to help sales close more deals, create better customer experiences, and provide reporting to show how marketing is impacting end sales. Casey is a marine, the Founder & CMO of the Salesforce Pardot consulting group Cheshire Impact, host of the Hard Corps Marketing podcast, and the author of “Marketing Automation Unleashed” Learn more about your ad choices. Visit megaphone.fm/adchoices

You're the people that... The oldest form of marketing, word of mouth, is overlooked by too many marketers. You may think you have word of mouth marketing, but do you actively work on it, or are you hoping by having a good product people will spread the word? Daniel Lemin is a tech startup co-founder, operations and marketing leader, and has 20 years of experience working for major global organizations. He is also a best selling author and speaker. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you set it up so when things get tough, and people in sales are missing their quotas, it doesn't result in finger pointing between sales and marketing? On this episode of the If You Market podcast we talk with Michael Gordon about Sales and Marketing alignment and how to use accountability to keep Sales and Marketing working as a team. Michael is the President of Sandler Training in Calabasas California and brings over 15 years of real-world sales, training, coaching and management experience. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is your marketing relevant to your customers, or are you marketing snow to Eskimos? On this episode of the If You Market podcast we talk with Bill Cates about how to target and market to your audience in ways that make you not relevant-ish but radically relevant. We cover the basics, strategies, tactics, and more. It's all about how to narrow your target enough to provide relevant messaging. Bill Cates, is a referral marketing expert at Referral Coach International. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's Don Draper of B2B Marketing uses technology to better serve more people through intelligent automation, and his name is Jason Rockman. In this episode of the If You Market podcast we discuss marketing automation technology, how to get started, and the keys to Marketing Automation success. Jason has almost twenty years of agency experience with a strong emphasis on consumer brands like Home Depot, Coca-Cola, AMC Theatres, and MillerCoors. Learn more about your ad choices. Visit megaphone.fm/adchoices