#96: Don't Market Snow to Eskimos, with Bill Cates
Is your marketing relevant to your customers, or are you marketing snow to Eskimos? On this episode of the If You Market podcast we talk with Bill Cates about how to target and market to your audience in ways that make you not relevant-ish but...
If You Market · Sky Cassidy (CEO) of MountainTop Data
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Show Notes
Is your marketing relevant to your customers, or are you marketing snow to Eskimos? On this episode of the If You Market podcast we talk with Bill Cates about how to target and market to your audience in ways that make you not relevant-ish but radically relevant. We cover the basics, strategies, tactics, and more. It's all about how to narrow your target enough to provide relevant messaging. Bill Cates, is a referral marketing expert at Referral Coach International.
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