#100: They're All Cold Calls, with Wendy Weiss
Cold calling is a 4 letter word in marketing, it's something the sales guys do right? Not any more, many companies have shifted cold calling to the marketing department with SDRs and BDRs, and that's good for marketing. You may not be doing the...
If You Market · Sky Cassidy (CEO) of MountainTop Data
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Show Notes
Many companies have shifted cold calling to the marketing department with SDRs and BDRs, and that's good for marketing. On this episode of the If You Market podcast Wendy Weiss shares her processes for effective cold calling and how when done properly it's not the nightmare you think it is. Wendy, is known as The Queen of Cold Calling™. She is the President at ColdCallingResults.com, an author, speaker, and sales coach.
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