25: You Want The PR? You Can't Handle The PR!!! with Karla Jo Helms
This week we talked to Karla Jo Helms. Karla Jo is the Chief Evangelist and Anti-PR Strategist for JoTo PR. Her Public Relations agency specializes in B2B and handles both crisis management and brand development PR. We discuss general...
If You Market · Sky Cassidy (CEO) of MountainTop Data
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Show Notes
This week we talked to Karla Jo Helms of JOTO PR. Karla Jo is the Chief Evangelist and Anti-PR Strategist for JoTo PR. Her Public Relations agency specializes in B2B and handles both crisis management and brand development PR. We discuss general B2B PR, fake news, information overload, how PR is measured, and how it sets the stage for sales and marketing. #B2B #IfYouMarket
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