I Love Marketing

Interview with Ian Lopatin, founder of Spiritual Gangster Show Notes: How a former lawyer became addicted to yoga and built a high vibration living clothing line dedicated to making a positive social impact The Lebron James High Five: What an encounter with Ian, his son and Lebron James can teach you about having things go your way in life An insider secret used by world class entrepreneurs who consistently up-level their vitality, body and health (HINT: It's world renowned massage therapist Dusti VanTilborg) Why 'Generosity' and 'Sharing' are two of the most misunderstood practices (Plus: How to cultivate more opportunities and flow in your life) A Gateway Drug To Spirituality: What Ian discovered about practicing yoga after having worked with some of the top people in the world How to work better, smarter and plant the right entrepreneurial seeds to succeed faster and more easily Being A Spiritual Gangster: Ian shares how his clothing line helps people all over the world express inspiration, share love and spread abundance Secrets of The Healthiest People In The World: 5 strategies that keep them happy, fit and energetic Ian explains what every entrepreneur should know about mentors and how to surround yourself with people who are at the top of their game 3 key rituals for playing at the highest level, staying positive and living magically

Show Notes Joe and Dean talk about sports and the power of gathering behind a common cause The Genius Network Livecast: How to watch highlights from the $10,000 Genius Network Annual Event Joe takes you backstage and explains step-by-step how you can use livecasts to educate your prospects and sell more of your products and services The right to deliver value to your clients (and the big mistake to avoid that a lot of business owners make) A Special JoeVolunteer Update: Joe shares how YOU could be a guest on I Love Marketing, have a 1-hour consultation with Joe and Dean, get a signed Sir Richard Branson t-shirt, get all four volumes of the I Love Marketing yearbook and so much more!

Episode 229: Genius Network Interview with Rod Beckstrom The importance of catalysts who have an uncanny ability to bring people together How the Internet has become a breeding ground for leaderless organization How Alcoholics Anonymous has reached untold millions with only a shared ideology and without a leader

Episode #228 with Chip Franks, Part Two: Dean takes JOeVolunteer.com through the 8 profit Activators and shows you how you can apply the Profit Activators to your business A step-by-step way to take your ideas and quickly get them off the ground so they have the highest probability of success X-Ray Marketing: How to find and attract hidden prospects in your market that are invisible to your competitors What to do first before you take action on any business or philanthropic idea Boost Your Marketing Results Faster: Add "S_ _ _ _ _ _ _ _ _ _" to your marketing in order to increase your conversions Peek inside Dean's marketing mind and listen behind the scenes as he helps Joe Volunteer find big breakthroughs

Show Notes: Dean talks about some of the amazing things that took place at this year's Genius Network annual Event Joe shares a way to dramatically improve your mindset, success, and influence One of the most valuable pieces of wisdom billionaire John Paul DeJoria shared at the Genius Network Annual Event How to become a better marketer, grow your business and get inside the mind of your customer so they buy more Why trying to "build your brand" could unknowingly destroy your business (and what to do instead) The Ultimate Feedback: The way to find out exactly how your customers are reacting to your marketing message An exciting update about Joe Volunteer and the power of crowdfunding How to get access to some of the most valuable 10 Minute Talks that took place at this years Genius Network Annual Event Websites http://www.GeniusNetworkEvents.com/livecast Joe Volunteer, Indigogo https://www.indiegogo.com/projects/joevolunteer/x/10196630#/story

Show Notes: Ingredients for a successful restaurant Upholding quality standards The burnout solution

Episode 225: • How to harness your natural abilities in order to double or even triple your profitability • How Kathy transformed her life by focusing on her instincts instead of her intelligence • Kathy shares how to utilize conation to improve your productivity and unleash your creativity • The Kolbe-Freedom Connection: How to reduce stress and experience more joy and freedom •How Kolbe helps you discover who you are and liberates you to be yourself

Show Notes: Interview with Neil Strauss Neil gets Joe and Dean up to speed on what he's been working on and why he wrote his brand new book "The Truth" The Art Of Writing: 2 strategies for writing captivating, engaging, attention-getting content What Rick Rubin (the founder of Def Jam Records) privately told Neil when he was writing his new book Why a great relationship goes downhill (and what you can do to save it) 4 secrets to creating world class work and becoming world class Joe and Neil discuss what being an Addict means The biggest belief Neil had to give up and let go of to transform his life Neil takes you behind the scenes of how he thinks about the writing process The right way to write emails that connect deeply and authentically with your audience Joe reveals some of the fascinating projects he's currently working on One of the most important life-changing lessons Neil discovered from writing "The Truth"

Episode 223 Show Notes: Interview with Robin Sharma A 3-part formula that puts you on the path to achieving physical mastery, unleashing your talent and igniting your life What the most successful people in the world know about having deep happiness, boundless energy and enduring fulfillment How to flip your leadership switch and step into the life you were meant to live A way to transform heartache and struggle into pleasure, possibility and joy

Episode 222 Show Notes: The 4-Step Hook Model: How to build products so positively addicting people can't stop using them One thing most companies get wrong that you MUST do if you want to build habit-forming products Nir explains what a habit really is and the psychology of turning your products into habits inside your customers lives The best products don't always win. Why being 'first to mind' is key to having a widely used product Friction-Free Design: How to more quickly and easily get your customers to do what you want them to do The power of variable rewards that make your products enticing, entrancing, engaging, engrossing and exciting Nir shares four actions Facebook, Apple, Twitter and Google use to make their products irresistible

Episode 221 Show Notes: The importance of reducing distractions and gaining more focus How to double your rate of success What you can do about high levels of stress and practice zero based thinking Developing courage and strengthen relationships

Episode 220 Show Notes: Joe and Dean take you backstage and show you how they prepare for presentations when they speak to large audiences Dean shares the genesis of his lifelong love of marketing and the biggest transformation it made in his life The #1 question in every consumers mind you must answer if you want to be successful in your business Joe explains the time-saving, money-making power of automated E.L.F. Marketing™ (Easy, Lucrative and Fun) One of the most important discoveries Joe ever made about making money in his business

Show Notes: Interview with Eben Pagan One strategy to quick build rapport with highly successful people How to be genuine and authentic when meeting people Joe shares how he builds trust and strengthens relationships Creating opportunities out of thin air while expanding your network

Episode 218 Dan shares three keys for making the jump to becoming a Game Changer Joe talks about a Game Changing breakthrough that transformed the cleaning industry The biggest difference between a guru and a Game Changer How to free up your focus, time and energy with Project Managers and your Self-Managing Company Six ways Game Changers get paid and expand their success http://ILoveMarketing.com/218

Episode 217: Game Changer Part 1 How to become a Game Changer and transform your biggest competitors into your best customers Strategies for changing the game in your industry and being permanently out front of everyone else Dan shares how Uber and Airbnb are creating massive inequality in the marketplace A Game Changer scorecard you can use to expand your entrepreneurial freedom PDFs Mentioned: Changing Your Game http://media.instantcustomer.com/12423/0/322_h.cyg.ds.2002.pdf Game Changer Charity One Pager http://media.instantcustomer.com/12423/0/323_charityws2015-application.pdf

Episode 216: David gives you his best thinking on entrepreneurial perseverance, passion and purpose Secrets for transforming almost any failure into your next big breakthrough Joe, Dean and David discuss the truth about becoming an overnight success Why saying 'No' can help you become more productive, focused and fulfilled Three timeless strategies for being smarter with your money and enjoying your life more What David discovered on his one year sabbatical and what you can do to re-energize your life How to free yourself financially, invest time with the people you love and live your best life

Episode 215: Interview with Christian Cotichini A platform you or your company can use right now for tapping into crowdsourcing solutions, innovations and game-changing breakthroughs The wild behind-the-scenes story of how the personal spaceflight industry was born... How to create an inspiring company culture of star players, leaders and winners who drive results forward and love working in your company The biggest mistake people make when trying to come up with their company's core values (and the step-by-step method to use instead) Christian shares the importance of having FUN in business and the competitive advantage it gives you

Episode 214 Jared explains how Millennials are shifting the business landscape and makes some predictions to watch for... The mission behind "2 Billion Under 20" and why some of the world's smartest, talented young people are part of it 2 ways to make your company more attractive to Millennials How people who are under 20 years old are redefining success and how it could effect your business Jared shares his insights into finding and working with talented Millennials 2 big pieces of advice for Millennial and Generation Z-er's who want to be more successful and fulfilled The 3 most important things entrepreneurs need to know about Millennials and Generation Z

Episode 213: How the Kolbe system helps achievement minded entrepreneurs grow their company 10x What Kolbe is (and isn't) and the importance of discovering your natural abilities and strengths Dan shares why Kolbe is the greatest team building system in the world for entrepreneurs Kathy talks about her greatest joy in life and how it can help you gain more freedom Websites: www.kolbe.com

Episode 212: How to get close to reading the minds of your prospects and customers One big secret master salespeople know for becoming successful How to write in an authentic way that makes a lot of money John shares a mindset change that can alter your business life The way copywriting legends write powerful guarantees

Episode 211: Why entrepreneurs should pay attention to crowdfunding How to use crowdfunding to test your marketing Using the crowd to amplify your reach and multiply your funding How music creators have used crowdfunding to define their fans

Episode 210: How Dan went from surviving on around $40/week to surpassing 6-figures a year as a copywriter The simple, no-brainer, no-stress way to get more customers and clients A big marketing mistake beginners and pros make (and what to do to fix it) One big piece of advice for reaching your goals faster The leapfrog strategy for reaching the top of your industry in record time The first $22,000: Dan shares his big ""Aha!"" marketing moment Dan reveals the best lead-generation system he's ever used What amateur marketers do that ruins their reputation The #1 action you can take to build your business network and bank account" http://ILoveMarketing.com/210

Episode 209: How you can build a persona and build a following The instant empathy exercise What to pursue and what not to http://ILoveMarketing.com/209

Episode #208 Show Notes: The story of how Chip and Joe are transforming the way people volunteer with JoeVolunteer.com How any average Joe can make a difference in the lives of others Chip shares the keys to overcoming obstacles and making your dreams and purpose a reality 5 techniques for increasing your lead flow, getting more customers and making more money Dean shares the simplest way to go from where you are to creating a scalable, dominate, global movement If you've ever asked, "What am I here for?" or "What am I doing with my life?", you HAVE to hear this... Secrets for investing your time, energy and resources into what matters most to you Three life lessons Chip has discovered that could change your life

What Makes a Good Communicator: Establishing a rapport with another human being in a way that is honest and as powerful as you can make it. Change Is Not Always Good: "Competition got so fierce that in order to get better ratings, and better circulation for print, you had to lean toward going toward that arena audience that tunes in for blood and dirt." Too Much: So much info is available on the internet that if a person gravitates only toward that ideology or the source that he wants to believe in, then he misses out on the balancing perspective. It's important to keep active mentally. "I admire people who are single-purposed, but that makes them more vulnerable." Longevity Tips: You can mitigate hazards. You can influence your longevity and your comfort by habits that you clean up. On Capitalism: "Free enterprise is still the best way, but a proper regulation of free enterprise." On Hate: You don't have to hate anybody. You may deplore and hate something they've done that is wrong, but you don't hate the person. "Hate is a weapon we wield by the blade." You just hurt yourself if you hate. The Secrets to Marital Longevity: Determine to stay together. Learn to ventilate irritation without rancor. Laughing together is very important. Business Advice: Make sure that if you're an honestly-run business, that the public knows that you're an honestly-run business. Do not lose patience, because some things take time.

Episode 206: How Chance Barnett and Rafe Furst started Crowdfunder Joe and Dean discuss the advantages crowdfunding offers entrepreneurs for starting and growing a business The biggest crowdfunding risk and the best way around it One of the newest ways to gain access to more investment opportunities and higher returns The future of business, making money and the exponential technologies driving all of it

Joe, John Raymonds, Jeff Peoples, Iman Foroutan, Nick Nanton Podcast Interview Bullets: Players On A Plane: Five industry transformers talk about success on a private plane 7 strategies for being more effective and productive The one thing that separates successful people from unsuccessful people 6 skills for turning your dreams into reality and making a dent in the world How to have the freedom to do what you want, when you want and live life on your terms 7 life lessons for reducing stress, accelerating your success and having more happiness John, Jeff, Iman and Nick discuss their bigger purpose and passion beyond business John, Jeff, Iman and Nick discuss their bigger purpose and passion beyond business

Episode 204: Genius Network Member Robin Robins from a Genius Network Events presentation. Show Notes: How to add an additional profit stream to your business A Marketing Campaign Case Study that adds revenue with little to no overhead costs Robin's discovery on how to use sponsorships in a way to get paid to get clients How to use a simple letter to quickly create inbound calls for sponsors who are pre-qualified, pre-interested, and pre-motivated to do business with you

Show Notes: Joe and Dean share the concept of Return On Genius and putting yourself in an environment that increases your ideas and connections How to get a 10x return on a $25,000 investment and turn it into $250,000 What's more valuable: Ideas or Execution? Joe and Dean discuss... The two most valuable questions an entrepreneur can ask A unique way to shift how you think about every investment you make in your business and life Inside The Mind of a Genius Networker: How Joe created the highest level network in the world

Show Notes: What to look for in a highly skilled copywriter to write your sales letters What you should look for in a consultant (before spending any money) How to create incentives for consultants to help maximize your results One key element of hiring a marketing copywriter

Episode 201: Joe Polish interviews Zappos CEO, Tony Hsieh Personal and Emotional Connection (PEC): Customer Service is more about an attitude and the ability to help a customer and go above and beyond. The long-term vision & values are dictated from the top, but then, most of the decision making comes from the frontline employees, because they're the ones that are closest to the customers anyway. How can we create that environment and what processes can we have where employees feel like they not only have permission but are encouraged to just be themselves and let their true individuality and creativity shine? Definition of 'Brand': A shortcut to an emotion or a set of emotions. Consumers/customers are in control of your brand. Hire for Culture: "We have these 10 core values, and we want people that basically have the same personal core values."

Show Notes: How Myra became one of the top experts in the world on preserving wealth and inheritance The right way (and wrong way) to leave wealth and assets to your children, family or loved ones Myra shares the one word difference between wealth creators and inheritors The #1 appeal you can offer and market to people who have money Challenges inheritors face and strategies for overcoming them Navigating family issues that come with inheritance and wealth Myra clarifies the biggest inheritance myths and misconceptions The safest way to become wealthy (and dangers to watch out for) How to use money to solve problems, enhance your quality of life and create more freedom

http://ILoveMarketing.com/ButiYoga Bonus Episode: Bizzie Gold and Crystal Palermo talk about the health benefits physically and emotionally related to doing Buti Yoga Link To Video On Youtube https://www.youtube.com/watch?v=D04-kOiTb30 Show Notes: What is Buti Yoga: Yoga with tribal dance with awesome music Yoga: The Science of the mind and body, and the means to unite Buti: Cure to something hidden or kept secret Website: ButiYoga.com

The most interesting and the most un-interesting thing to one of the world's greatest artist The energy it takes to think big vs. to think small The definition of "ART" Essential Strengths & Qualities for Success How to know when you've reached the top & how to be really lucky

Episode 198: The best book ever written about Internet Marketing...published before the internet existed! Michael shares ADVANCED ways to think about lists, offers and copy Key differences between ""opportunistic"" and ""committed"" customers On your opt-in buttons, use these two proven phrases to increase your conversions: ""_____ _____ _____!"" OR ""_____ _____!"" The biggest marketing obstacle business owners face and how to overcome it in a way that creates deeper customer relationships A psychological secret Nelson Mandela knew that could transform your business

Episode 197: The #1 thing you can do once someone buys your art that helps you become more well-known The Artists Three Tools (How to use them to better understand your collectors, differentiate your art and create an unforgettable experience) Down to earth strategies for positioning you and your art Why you should avoid ""waiting to be discovered"" (It happens once in a while, but do THIS instead to increase your chances of having your work discovered...) A simple, honest way for you to get more business and referrals What Damien Hirst knows about selling his art The Art of Marketing: How your story can become the basis for your art The number one question on all collectors and customers minds 3 things you need in order to sell more of your art How to expand your gifts and impact the world The way to get a complete marketing education for free"

Joe talks about his exploration into the art world The commonalities between entrepreneurship and art Dean and Joe discuss "The Wisdom Bookshelf" One of the best books you can read to feel less overwhelmed A transformative method and mindset for tidying up your life How to clear your mind of clutter and experience more freedom Leave a comment here: http://ILoveMarketing.com/196

Show Notes: * From Record Collecting Hustler to Marketing Maven: Eelco shares his journey to internet marketing and business success * Eelco reveals strategies and techniques that are working right now for increasing revenue, subscribers and more * The Power in Non-Sexy: Simple, non-fancy, timeless tools and models you can use to achieve extraordinary growth * Eelco gives you three techniques for taming the technology monster (If you are addicted to checking email, Facebook and so on, you HAVE to hear this...) * The Healthy Growth Triangle: 3 steps to scale your company, increase your profits and have a greater life * Personal development habits that make you happier, more relaxed and more productive * What Eelco learned from Richard Branson and Warren Buffett that can make you more successful * Everyone has a gift. Here's how to find out what YOUR gift is and what to do once you find it * The most important thing to do when you are starting out as an entrepreneur (and what to do if you're already successful) * Eelco's best piece of business advice for creating a life you love Leave a comment here: http://ILoveMarketing.com/195

Episode 194: Jamie Smart Part Two Jamie Smart is an internationally renowned writer, speaker, coach, and consultant. He shows individuals and organizations the unexpected keys to clarity; the ultimate leverage point for creating more time, better decisions and meaningful results. If you haven't heard part One, click here to listen now Show Notes The most effective thing to do when you feel uncomfortable feelings How to make your brain work for you (and not against you) Jamie shares his clarity formula: Clarity = C_______ Minus C_______ The Leadership Delusion: What it is and how leadership really works A secret to listening that makes you more persuasive and powerful The real way to have more confidence, creativity and peace of mind Leave a comment here: http://ILoveMarketing.com/194

Episode 193 Show Notes: What germs can teach you about thinking more clearly 3 kinds of clarity for breakthrough connections and insights A big thinking mistake people make (What to do instead) The Truth About Feelings: How to reduce worry, overwhelm or stress and enjoy your life Jamie shares strategies for thinking 10x more effectively Continued in part 2 Leave a comment here: http://ILoveMarketing.com/193

Episode 192 Show Notes: Lisa shares the key "Offer Mindset" that can make you more money How to sell without being salesy (Do this and your clients will buy A LOT more from you) Answer this one question to accomplish 10x more in your life Lisa's 4-step technique to boost your sales fast Why tension is GOOD if you want to increase your revenue The 2 biggest mistakes costing many entrepreneurs thousands of dollars a day A 3-part formula for making irresistible offers (PLUS: The right and wrong way to use bonuses) AN I LOVE MARKETING FIRST: Lisa decides to join Genius Network in the middle of an I Love Marketing episode! Get Lisa Sasevich's book on I Love Marketing FREE http://ILoveMarketing.com/192

Show Notes: John Ratliff delivers a presentation on the Genius Network Stage on cultivating great company culture. In this presentation you'll learn: The primary reason entrepreneurs create a bad culture and how you can fix it How to create great company culture where your team will want to make your company better every day The one question every manager should ask to create a productive company culture http://ILoveMarketing.com/191

Where to go to get game-changing ideas worth at least $250,000 to your business (and the difference "one elegant idea" can make in your life) The surprising way Joe helps entrepreneurs reduce suffering AND make more money, have better clients, leverage your time and productivity, position yourself most effectively in the marketplace, and utilize marketing to change your life The story of how Joe got started putting high-level achievers together and why Jay Abraham is an advocate and champion for entrepreneurs who are part of Genius Network Joe reveals your #1 enemy if you're really busy and have tremendous demands on your time (and how to transform it into your greatest advantage) How to be part of a selective, one-of-a-kind gathering of industry transformers and mammoth minds who rarely gather together (The dynamic of this group gathering can only be understood and appreciated when you experience it) The only way to experience a diverse and engaging array of real-world interactions and exercises usually reserved for super-successful entrepreneurs and icons in the upper echelon of achievement What the best marketers and entrepreneurs in the country think about, contribute to, and get inside Genius Network Strategies and secrets from last years Genius Network Annual Event and the provocative capabilities that resulted (including how ____ ________ made $1,000,000) The 10X Promise: The boldest, most consistently achieved, bottom line performance guarantee offered probably anywhere (PLUS: Actual references of dozens upon dozens who've achieved 100x from this dynamic collaborative process) If you're a successful entrepreneur then THIS is the most liberating and fulfilling action you can take in your life

In episode 190, Joe and Dean discuss: * Joe and Dean discuss the human behavior "hot buttons" that influence and persuade people to buy from you * Is it still possible to get rich in a niche? Joe and Dean share how the right audience of a few hundred people could change the way you do business * The psychology behind making offers that tap into your prospects and customers deepest desires and make you more money * Dean shares a method for moving people from skeptical to convinced about you, your products and your services * Joe and Dean talk about timeless ideas and formulas you can use more effectively today http://ILoveMarketing.com/190

Oscar Winner Patricia Arquette on GiveLove.Org, Interview with Joe Polish In this video with Joe Polish, founder of Genius Network ( http://www.geniusnetwork.com ) interviews Oscar and Academy Award winner, Patricia Arquette. Patricia shared some of the amazing work she's doing with the foundation she co-founded http://www.GiveLove.org Please donate today: http://givelove.org/donate.php Patricia Arquette and Rosetta Getty founded GiveLove to assist displaced families after the devastating 2010 earthquake in Haiti. Givelove responded to the immediate need for sanitation in tent camps by bringing the best experts in the field of EcoSan to help start several large compost toilet projects at primary schools and NGO compounds. Over two-dozen dedicated volunteers and experts have worked with us since we began our relief, sanitation, and construction projects. GiveLove's work is supported by hundreds of people through small, private donations. join the conversation: http://ilovemarketing.com/patriciaarquette

Episode 189- Marc Goodman When to post vacation pictures that decreases your chances of being robbed while you're away The scary truth about organized criminals, rogue governments, and hackers taking control of the technology you rely on and getting it to do things you don't want it to do (Think your car, your mobile phone, or even the baby camera in your child's bedroom is safe? Think again...) Marc explains why the things you share online are NOT safe and where technology is being used against you THEY KNOW WHEN YOU'RE IN THE BATHROOM: How Disney is using RFID tracking chips to cater to visitors and create a magical experience for them (and how this same technology is being used all around you right now) Some of the scariest cyber crimes that are coming that you're going to want to be aware of (and some that are already here including robotic threats and biological threats...) 6 simple technique for avoiding 80% of the threats in cyberspace and decreasing your risk from almost all threats by 85%!

Episode 188- Darren Hardy The person who has impacted Darren the most both financially and personally The secret to living an extraordinary life full of wealth, respect, and love Finding what matters the most in your life (and becoming masterful at it) The counter-intuitive secret Steve Jobs knew about success What Warren Buffett said when he was asked to boil down the #1 key to success

In episode 187, Joe and Dean discuss: * Yellow Pages Roulette Is Back! Joe and Dean flip through the Yellow Pages and come up with marketing breakthroughs you can use to make more money * 10 letter word that helps you sell more of your products and services (especially if you're not great at selling) * Dean shares a unique way to compel "invisible prospects" to raise their hands and make themselves visible to you * 4 step method for writing an ad that jumps off the page, grabs your prospect and gets them to take action * Joe and Dean discuss how to amplify your sales message in a way that fascinates and motivates your customers * How to create a "dream come true" your prospects and customers will pay high prices for

In episode 186, Joe and Dean discuss: THE COMING TECHNOLOGICAL BOOM: How some new companies are going from $0 to $1 BILLION in as little as 18 months "People That Don't Know The Information In THIS BOOK Are Screwed!": The one book you MUST read as soon as possible if you don't want to be left behind... Dean shares "The 6 D's of Exponential Growth" he learned from Peter Diamandis and how you can use them to spot huge opportunities in your market One skill that will give you and your company an unfair advantage in the near future (and it's not technological skill!) Joe shares how you can use marketing to influence and connect with industry transformers The story of how Joe, Genius Network, Dan Sullivan and Strategic Coach helped Peter Diamandis move the Abundance movement forward through marketing Want To Partner With Joe and Dean? Joe and Dean share how you can! Join the conversation on this episode here: http://ILoveMarketing.com/186

In episode 185 Joe Polish interviews Jon Congdon, Co-Founder of Beach Body and they discuss: The Lifetime Value of a Customer: If we kept putting good products out, then our own consumers would be more likely to buy more stuff. Not only that, they'd be more likely to tell their friends to buy stuff from us. Transparency: We made ourselves very transparent to our customers early in the evolution of the company, through message boards and other online communities. Nothing is really that important: You can get really stressed out over the small stuff and the big stuff. But at the end of the day, it turns out that it's kind of all small stuff. If you realize that they're not that important, then you are better at making very critical decisions. Like Who You Hire: We don't really want to hire anybody that we don't want to hang out with at our holiday party. I think that kind of goes for the vendors that we work with, too. Sometimes, you have a choice of 3 or 4 vendors that all qualify in that regard, and you just have to go on, Hey, who do I like? Hire Optimists: If an optimist is faced with a problem, they know they can solve it. Identifying Pessimists: Ask them about companies they worked for. If they keep talking about the companies as if they were stupid in the decisions they made and they weren't wise about this and they didn't do this right, and that's why each of the companies they've worked for has not succeeded in some way, and if it's always completely externalized, that means that the person is probably a pessimist.